Alex Moss is Principal SEO at Yoast, and also co-founder of FireCask. He’s been in SEO for over 20 years working a mix of in house, agency-side, AND now software-side roles.

In this episode, we discuss:

The Google data leak and what it validated
Google’s third-party cookie backtrack
AI and its impact on SEO
And Google’s monopoly on the web in general

Dive in:

[09:00] SEO hasn't changed much, just more info.

[10:37] GDPR regulations in Europe caused legal challenges.

[16:14] Website ads frustration and conflicting views on helpful content.

[18:36] The 4 types of search intent.

[20:32] Update on Google’s monopoly and the Department of Justice.

[25:49] Insider Tips from Alex!

Find the notes here: https://keepopt.com/222

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