In this episode, we sit down with Brian Malkerson, also known as Malky, the Chief Revenue Officer at Attentive, the SMS marketing platform revolutionizing how brands connect with customers. Brian has led Attentive's revenue team through massive growth, scaling to over 8,000 brands and powering billions of messages annually.Join us as we dive into Brian's journey from being the first salesperson at Attentive to becoming the CRO. We explore the intricacies of product-led growth, building high-performing revenue teams, and why Brian believes SMS is the future of e-commerce.Key Topics Discussed:- The challenges and strategies of transitioning to a multi-product company- The importance of focusing on a specific vertical for initial growth- Effective sales cycles and the importance of understanding customer pain points- The role of discovery in a multi-product sales approach- The impact of incentivizing sales teams and the debate on separate teams for different products🚀 Get 7 FREE Linkedin Content Templates 👉 https://bit.ly/7linkedintemplates🤯 Join the LinkedIn Creator Community 👉https://www.brand30.io/linkedin-creator-course🔗 Free LinkedIn Course 👉 https://www.brand30.io/free-training📢 Stay Connected with Us:Don't forget to subscribe for more inspiring interviews and startup stories.- Follow me on X (Formerly Twitter): https://twitter.com/andymewborn- Follow me on LinkedIn: https://www.linkedin.com/in/amewborn- Follow me on Instagram: https://www.instagram.com/andy.mewborn📩 Feedback & Contact:We value your feedback and questions! Leave us a comment below or reach out at:
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