President Biden is on his way to the Middle East right now as a diplomatic crisis now unfolds. The summit of leaders in Jordan canceled after a deadly explosion at a Gaza hospital kills hundreds. The cross-border clashes are fueling fears that Iran-backed Hezbollah could escalate the conflict by opening a second front against his Israel. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Pennsylvania prison escapee may now be armed. American freed for Turkish cave. Hurricane Lee shifts. CBS News Correspondent Deborah Rodriguez has today's World News Roundup.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

While the Elon Musk/Twitter saga rages on, Robert and Joe cover major changes (or not) in the native advertising/sponsored content industry. In other news, Netflix's subscriber loss is a warning sign for streaming paid media. And...Rolling Stone goes creator economy. What does that mean for the brand and for media in general? Rants and raves includes a content entrepreneur story from AdWeek and analysis on whether web scraping is legal. This week's links: Netflix Subscriber Loss Netflix Looks at Ad-Supported Model Rolling Stone Goes Creator Economy Rolling Stone MrBeast Case Study Integrity and Sponsored Content Influencers Are Becoming Entrepreneurs Web Scraping --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

Major media companies from around the United States are divesting their real estate properties to right-size their business models. Washington Post pushes forward into native advertising territory as traditional advertising falters. Audio is even bigger than we thought it would be, while creators at TikTok don't understand that they built their homes on rented land, and are now searching for a way out. In rants and raves, Joe raves about Twinsthenewtrend and their viral video (and video strategy) behind "In the Air Tonight" by Phil Collins. Robert applauds High Times for buying up dispensaries in California (another Content Inc. model). This week's sponsor: Content Marketing World ------ Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify or wherever you listen to fine podcasts. Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Joe's new #thriller is now available at TheWilltoDie.com. Also, get Joe's Corona Marketing book free. Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.  

In this episode of #ThisOldMarketing, Joe and Robert dissect the latest native advertising research and see if native is winning or losing and why. The latest CMO research is amazingly optimistic...and technology and analytics will save the day.  Rants and raves include simplification and measuring bodies. This week's TOM example: March Madness. This week's story links: Native Advertising Doesn't Work http://www.medialifemagazine.com/native-advertising-doesnt-work/ Native Advertising Does Work http://adage.com/article/digital/native-content-yielding-big-returns-publishers/307799/   New CMO Survey - Marketers To Spend on Analytics https://cmosurvey.org/marketing-analytics/cmo-survey-marketers-to-spend-on-analytics-use-remains-elusive/   Link to Survey Itself: https://cmosurvey.org/wp-content/uploads/sites/11/2017/02/The_CMO_Survey-Topline_Results-Feb-2017.pdf     EPISODE SPONSOR Parse.ly with How Brands, Publishers, and Agencies Use Content Analytics.  Download Here: http://cmi.media/pnr175   RANTS AND RAVES http://adage.com/article/digital/big-digital-players-meet-p-g-s-deadline/308244/   THIS OLD MARKETING - March Madness http://www.ihsa.org/SportsActivities/MarchMadnessExperience/MarchMadnessHistory.aspx http://www.bakerbotts.com/ideas/publications/2003/11/the-trademark-march-madness-withstands-a-generic__    

In this "hopeful" episode of This Old Marketing, Joe and Robert discuss the Facebook Journalism Project, and why it's great for Facebook and not very good for the media. The boys also cover native advertising in detail this episode, with a take on the advantages and how Star Magazine was slammed by the Better Business Bureau.  Rants and raves include Big Red soda and more on agencies buying media companies. This week's TOM: James Vick and Tennessee Farmer. This week's story links: Content Marketing And Native Advertising Will Become More Effective This Year http://www.mediapost.com/publications/article/291679/native-advertising-content-marketing-will-become.html Facebook Admits Its a Media Company And Launches Journalism Project https://www.fastcompany.com/3067148/most-innovative-companies/facebook-finally-admits-its-a-giant-media-company-almost Star Drops Slim Fast Ads Following Better Business Bureau Challenge http://www.foliomag.com/ami-drops-slim-fast-ads-following-better-business-bureau-challenge/   SPONSOR: Pressly and "The Starter's Guide to Sales Enablement" - Download here today: http://cmi.media/pnr166 Rants and Raves https://www.marketingweek.com/2017/01/11/new-online-ad-laws-put-future-web-danger/ http://adage.com/article/agency-news/agency-buys-publisher-turnabout-latest-trend/307453/ http://bigred.brandmovers.co/   THIS OLD MARKETING: James Vick http://www.saveseeds.org/biography/vick_bio.html  

In this first official podcast of the 2017 year, Joe and Robert discuss the ad fraud "Methbot" issue and what it means for programmatic advertising.  The boys rip to pieces a 2017 trends post, and then outline why native advertising is not the savior some experts thought it was - for both publishers and brands.  Rants and raves include the history of video games and Generation Z.  This week's TOM example: Purina's Chase the Chuck Wagon. This week's story links: Methbot - an Ad Fraud Scheme Costs Advertisers $3 million per dayhttp://adage.com/article/digital/ad-fraud-scheme-cost-advertisers-3-million-day/307235/ Technology Trends That will Transform Content Marketinghttp://thenextweb.com/insider/2016/12/22/technology-trends-that-will-transform-content-marketing-in-2017/ 2017 Is Going to Be A Bloodbath - Says beleaguered Independent Publishershttp://digiday.com/publishers/2017s-going-bloodbath-confessions-beleaguered-independent-publisher/ SPONSOR: Content Marketing Institute Events at http://contentmarketinginstitute.com/events RANTS/RAVES https://blog.hootsuite.com/how-to-create-social-campaigns-for-gen-z/ https://www.youtube.com/watch?v=hER0Qp6QJNU https://www.amazon.com/dp/B004OC072G/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1 https://en.wikipedia.org/wiki/North_American_video_game_crash_of_1983 THIS OLD MARKETING: Purina and Chase the Chuck Wagon https://en.wikipedia.org/wiki/Chase_the_Chuck_Wagon      

In this episode of Pulizzi and Rose with This Old Marketing, Joe and Robert discuss the New York Times and their new Flex Frame native advertising unit - and what markets can learn about user experience. The boys then dissect the art of thought leadership, which requires both thought and leadership, while McDonald's YouTube channel goes down, flame-broiled style. Rants and raves include the Twitter sale and Facebook's marketplace launch.  This week's TOM example: Pressed Juicery This week's show links: NYTimes Shuns Banner Ads In Favor of Proprietary Ad format http://www.wsj.com/articles/new-york-times-shuns-banner-ads-in-favor-of-proprietary-ad-format-1475661662 Thought Leadership Disrupted http://tldisrupted.com What McDonalds Has Learned From Its Failed YouTube Channel http://www.thedrum.com/news/2016/10/06/what-mcdonald-s-has-learned-its-failed-youtube-channel EPISODE SPONSOR Ion Interactive and the User Engagement Lookbook - Check it out here: http://cmi.media/pnr152 RANTS AND RAVES http://www.wsj.com/video/analyst-dont-count-google-out-of-twitter-merger-talk/B9C61660-8AD6-4995-89F3-11616217026E.html http://www.web-strategist.com/blog/2016/10/03/facebook-joins-the-collaborative-economy-with-marketplace/ THIS OLD MARKETING: Pressed Juicery http://thechalkboardmag.com/ https://growtheverywhere.com/growth-everywhere-interview/hayden-slater-pressed-juicery/

In this week's episode, we cover two major acquisitions that are content marketing related: Yahoo! by Verizon and Dollar Shave Club by Unilever. Medium launches a content marketplace that might be a category killer, and the New York Times content studio is now a full agency (who would have guessed?). Rants and raves include stopping and how publishers love for native advertising may mean that brands will inherit the web.  This week's TOM example: Houghton. This week's story links: ContentMarketingWorld.com - Use coupon code PNR200 for $200 off registration. Episode Sponsor - Ahrefs.com.  Go to http://cmi.media/pnr139a for a special offer for PNR listeners.   Yahoo Sells Core Business to Verizon For 4.8 Billionhttp://www.nytimes.com/2016/07/25/business/yahoo-sale.html?_r=1 Unilever Buys Dollar Shave Club for $1 Billionhttp://www.nytimes.com/2016/07/20/business/dealbook/unilever-dollar-shave-club.html Medium Is Launching A Creative Exchange for Writershttps://help.medium.com/hc/en-us/articles/221393947-The-Creative-Exchange-for-Writers T-Brand Studio Is Now A Full Fledged Agencyhttps://digiday.com/publishers/beyond-native-ny-times-plans-turn-t-brand-studio-full-fledged-agency/ SPONSOR - Episerver with Four Steps to Simplify the Digital Experience eBook. Download here: http://cmi.media/pnr139b Rants and Raveshttps://vimeopro.com/user48581009/the-ballad-of-the-dreadnought http://www.wsj.com/articles/martin-guitar-tries-long-form-branded-content-with-40-minute-documentary-1469206775 http://www.nytimes.com/2016/07/25/business/sponsored-content-takes-larger-role-in-media-companies.html?_r=0  

In this week's #ThisOldMarketing, Joe and Robert discuss how Facebook is leveraging native advertising to significantly alter the business model for publishers.  This, in turn, becomes a huge opportunity for brands.  In addition, FB announces that they are starting to pay media companies (and influencers) to create video on their platforms.  In other news, native advertising is booming (who knew?).  Rants and raves include Garrison Keillor and Print.  This week's TOM example: Steelcase.  Today's Episode Sponsor - Ahrefs (ahrefs.com) has a 30% off special for PNR listeners, plus a 14-day free trial.  Go here for more - http://cmi.media/pnr137a This week's story links: Did Facebook Just Deliver a Crushing Blow To Native Advertising http://www.fastcompany.com/3061204/did-facebook-just-deliver-a-crushing-blow-to-native-advertising?partner=rss&utm_source=feedly&utm_medium=webfeeds   Paired With…. Facebook Makes A Deal To Pay For Media Companies, Celebrities for Facebook Live http://www.wsj.com/articles/facebook-signs-deals-with-media-companies-celebrities-for-facebook-live-1466533472   2016 Native Advertising Trends For Publishers http://www.huffingtonpost.com/chad-pollitt/2016-native-advertising-t_1_b_10570340.html   Tronc Threatens a Nightmare Hellscape of Video Content in New Warning to Employees http://www.theverge.com/2016/6/20/11978312/tronc-employee-video-content-hellscape   SPONSOR - CONTENT MARKETING WORLD Use code PNR200 to save $200 off at http://contentmarketingworld.com     RAVES http://www.cbsnews.com/news/garrison-keillor-signs-off/

In this episode of #ThisOldMarketing, the boys discuss the endof the media business as we know it, and follow up with the keys tofinding subscriber success. Native advertising terms continue toconfuse and Marriott shows us what content marketing at scale lookslike.  Rants and raves include audio content trends and whythe human attention span is not eight seconds.  This week'sTOM Example: The origin story behind Red Bull Media House.This week's show links:Your Media BusinessWillNotBeSavedhttps://medium.com/@joshuatopolsky/your-media-business-will-not-be-saved-1b0716b5010c#.tp0ocacnaDigital Subscriptions Driven ByCustomerPerceptionofExclusivityhttp://www.pubexec.com/post/report-finds-digital-news-subscriptions-driven-customer-perception-exclusive-content/Native AdvertisingDefinitionsContinueToConfusehttp://www.mediapost.com/publications/article/274286/native-advertising-definitions-continue-to-confuse.htmlMetrics Meet Magic - How Marriott CMOKarinTimponeReachesNext-GenTravelersThroughIncredibleContenthttps://contently.com/strategist/2015/12/15/metrics-meet-magic-marriott-cmo-karin-timpone-reaches-next-gen-travelers-incredible-content/SPONSOR MESSAGE - MARKETODownload the Highly EffectiveEmailMarketingLookbook- http://cmi.media/pnr129RANTS AND RAVESJOEhttp://www.amplifimedia.com/blogstein/2016/4/22/mobile-is-eating-the-audio-worldROBERThttp://www.socialmediatoday.com/social-business/shortening-human-attention-span-and-what-it-means-marketers-infographichttp://www.forbes.com/sites/avidan/2016/04/25/consultants-are-eating-the-agencies-three-martini-lunch/#336805663aba 

In this episode of #ThisOldMarketing, Facebook looks to create its own content and yet another prediction for the death of content marketing is reviewed.  SNL announces a big play in native advertising and Google says that YouTube ads are vastly superior than TV Ads.  Rants include two beat downs on native advertising practices.  This week's TOM example of the week: Schneider Electric's Energy University. Facebook's Scary New World for Media Companieshttp://www.businessinsider.com/facebook-future-of-content-2016-4 The Death Of Content Marketing - Why Brands Must Become Cultural Currencyhttps://medium.com/@armano/ the-death-of-content- marketing-why-brands-must- become-cultural-currency- 6f708f13214#.xr5cvjjye SNL Will Decrease Ads by 30% Next Seasonhttp://adage.com/article/ media/snl-air-fewer- commercials-season/303697/ Google Says YouTube Ads Are 80% more Effective Than TVhttp://bgr.com/2016/04/20/ youtube-ads-vs-tv-ads/ Social Cost of Bad Online Marketinghttps://hbr.org/2016/04/the- social-cost-of-bad-online- marketing SPONSOR - MARKETO with Highly Effective Email Marketing - Download the LOOKBOOK Here - http://cmi.media/pnr128   THIS OLD MARKETING - ENERGY UNIVERSITYhttp://www.contentmarketingworld.com/lorna-breault-snyder-education-as-a-content-marketing-strategy/

In this week's episode of #ThisOldMarketing, Joe and Robert take a close look at honesty in content marketing. The FTC comes down hard on Lord & Taylor for untoward native advertising practices, while publishers struggle with content recommendations digging into credibility. Instagram loses the "insta" part of social content and NPR goes political with how they handle their podcast promotions.  Rants and raves include the death of social content and L'Oreal goes unbranded with their new content site.  This week's TOM example: Xavier University basketball. This week's story links: Lord And Taylor Settles FTC Charges That It Deceived Customers With Native Advertisinghttps://www.ftc.gov/news-events/press-releases/2016/03/lord-taylor-settles-ftc-charges-it-deceived-consumers-throughHow Easy Sleazy Money Is Ruining Publisher’s Reputationshttp://www.pubexec.com/post/easy-sleazy-money-ruining-publishers-reputations/Instagram Loses Its "Insta"http://blogs.forrester.com/jessica_liu/16-03-17-instagram_loses_its_instaNPR Decides it Won’t Promote Its Podcasts or NPR One On-Airhttp://www.niemanlab.org/2016/03/npr-decides-it-wont-promote-its-podcasts-or-npr-one-on-air/Vice Media Attacked For Marketing Tobacco Adverts For Phillip Morrishttp://www.theguardian.com/media/2016/mar/17/vice-media-attacked-for-making-tobacco-adverts-for-philip-morrisThis week's Sponsor: GoToWebinar and "5 Steps to Attract Your Target Audience to Your Next Webinar" http://bit.ly/gotowebinar-attract-audienceRANTS AND RAVES Robert: http://adage.com/article/global-news/l-oreal-unbranded-content-hub/303009/ Joe: http://techcrunch.com/2016/03/19/welcome-to-the-social-colosseum/   #ThisOldMarketing Example: Xavierhttp://www.nytimes.com/2016/03/16/sports/ncaabasketball/xaviers-basketball-newsletter-leaves-program-without-secrets.html  

In this episode of #ThisOldMarketing, Joe and Robert review two important changes by Google - ad links in display search and AMP (accelerated mobile pages). A publisher is now in the business of selling cars and television networks are looking to native advertising as their solution to the ad crisis.  Rants and raves include marketing technology and a book about algorithms.  This week's TOM example: Burroughs Corporation. This Week's Story Links: Google AMP and Search Updateshttps://searchenginewatch.com/2016/02/23/google-kills-right-hand-side-ads-what-does-this-mean-for-sem/http://digiday.com/publishers/publishers-using-google-amp-across-europe/ Branding In The Age of Social Mediahttps://hbr.org/2016/03/branding-in-the-age-of-social-media Dennis Publishing Is Selling Cars Nowhttp://digiday.com/publishers/dennis-publishing-selling-cars-now/ TV Networks Recast the Role of Commercialshttp://www.nytimes.com/2016/02/27/business/media/tv-networks-recast-the-role-of-commercials.html?emc=edit_th_20160227&nl=todaysheadlines&nlid=72268883&_r=1This week's Sponsor: GoToWebinar and 5 Tips to Attract Your Audience To Your Next Webinar - http://bit.ly/gotowebinar-attract-audienceRANTS AND RAVESRoberthttp://techcrunch.com/2016/02/28/martechs-bumpy-road-ahead-consolidation-growth-and-a-new-frontier/   JoeAutomate This: How Algorithms Came To Rule Our World by Christopher Steinerhttps://www.youtube.com/watch?v=H_aLU-NOdHM     TOM https://en.wikipedia.org/wiki/Burroughs_Corporation

In this episode of #ThisOldMarketing, Joe and Robert report on Time buying MySpace (which actually has very little to do with myspace). Twitter announces an opt-in feed change that will most likely go "Full Facebook" in six months, while new research asserts that brands are creating more content with even less engagement.  Rants and raves include the economics of native advertising and Frank Underwood.  This week's TOM example: Fat, Sick and Nearly Dead. This week's story links: My Space And Its Owner Acquired by Timehttp://techcrunch.com/2016/02/11/time-inc-acquires-viant-owner-of-myspace-and-a-vast-ad-tech-network/What Marketers Need to Know About Twitters New Algorithmic Catch up Feed http://adage.com/article/digital/brands-twitter-s-algorithmic-feed/302627/   Content Marketing Surged 35% - While Engagement Dropped 17%http://marketingland.com/content-marketing-output-surged-35-in-2015-while-engagement-dropped-17-report-163979Paired with the study itself:http://trackmaven.com/press/trackmaven-analysis-points-to-major-shift-in-digital-marketing-efficacy Getting Ready For The Tech Slowdownhttp://www.prweek.com/article/1383424/getting-ready-tech-slowdown   SPONSOR   AdStation and the Content Monetization eBook - Download Here:  http://bit.ly/adstation-content-monetization RANTS AND RAVESRoberthttp://www.outbrain.com/blog/2016/02/the-macroeconomics-of-native-advertising.html   Joe http://www.digitaltrends.com/movies/netflix-sets-up-frank-underwood-campaign-headquarters-in-south-carolina/ http://www.thedrive.com/article/2171/nasas-giving-away-brilliant-space-travel-posters-for-free   #ThisOldMarketing - Fat, Sick and Nearly Dead & Breville http://www.fatsickandnearlydead.com/ http://www.rebootwithjoe.com/why-breville/  

In this episode of #ThisOldMarketing, Joe and Robert discuss why publishing an article anywhere but Medium might be a good thing.  PwC launches research about the state of content marketing in enterprises, and the Guardian goes "full monty" with labeling native advertising as paid content on their website.  Rants and raves include the evolution of content marketing and Joe's level of exhaustion.  Today's TOM Example: Chief Optimist by Xerox. This week's story links: Anywhere But Medium http://scripting.com/liveblog/users/davewiner/2016/01/20/0900.html   Most Organizations Still Struggling to Deliver Personalized Content, Says Forbes Insights/PwC Report http://www.forbes.com/forbesinsights/pwc_content/index.htmlhttp://images.forbes.com/forbesinsights/StudyPDFs/PwC-CustomerFocusedContent-REPORT.pdf   The Guardian Is Now Calling Native Ads Paid Content http://digiday.com/publishers/guardian-now-calling-native-ads-paid-content/     This week's Sponsor: AdStation Content Monetization eBook  http://bit.ly/adstation-content-monetization   Rants and Raves Roberthttp://diginomica.com/2016/01/22/content-strategy-takes-a-big-shift-why-i-was-wrong/#.Vq5ka8dmOFg Joehttps://econsultancy.com/blog/67426-why-the-brands-as-publishers-trend-is-utter-nonsense/ #ThisOldMarketing - Chief Optimist by Xeroxhttp://www.consulting.xerox.com/campaigns/chief-optimist/enus.html  

In this episode of #ThisOldMarketing, Joe and Robert discuss the rumors of Twitter expanding to 10,000 characters from 140, and what it means to brands. Turner's slew of television stations begin their quest for native advertising dominance, while the boys discuss the possibility of how native opportunities could fuel future owned content brands.  Rants and raves include Cisco calling digital marketing redundant and how brands are paying consumers to watch their ads. This Old Marketing example of the week: Lincoln Electric. This week's story links: Twitter Considering Killing the 140 Character Limithttp://nerdist.com/twitter-is-considering-new-10000-character-limit-for-tweets/ Turner Seeks To Become One Big Native Ad Platformhttp://adage.com/article/media/turner-seeks-big-native-ad-platform/301959/   Publishers to Hit Bottom with Nativehttp://digiday.com/publishers/peak-native-ads/ Top Challenges For B2B CMO’s 2016, Customers, Data and Content http://adage.com/article/btob/top-challenges-cmos-2016-customers-data-content/301590/   Sponsor: DemandBase Account-Based Marketing: Fundamentals every B2B Marketer Must Knowwww.demandbase.com/thisoldmarketing Rants and Raves Robert: http://www.channelweb.co.uk/crn-uk/news/2440957/cisco-declares-digital-marketing-term-redundanthttp://www.forbes.com/sites/johnrampton/2016/01/04/how-to-start-your-own-content-marketing-business-in-2016/   Joe: https://medium.com/@r4isstatic/the-s-word-fe02b09541f#.sgl6xkjmx http://www.wsj.com/articles/more-marketers-offer-incentives-for-watching-ads-1451991600 http://contently.stfi.re/strategist/2016/01/04/21-content-marketing-predictions-for-2016/?sf=aovxpn This Old Marketing Example of the Week: Lincoln Electric's The Stabilizer  

In this special pre-Christmas episode of #ThisOldMarketing, Joe and Robert discuss the New York Times big revenue move into native advertising, with some commentary about the WSJ as well. Content marketing predictions flood this episode, but the majority of time is spent ranting about Basecamp moving their blog over to Medium full time.  Rants and raves include the trouble in TV Land and Hollywood and a breakdown of Joe's 2016 predictions.  This week's TOM example: Rudolph the Red-Nosed Reindeer. This week's story links: Industrial Strength Branded Content http://www.mondaynote.com/2015/12/14/industrial-scale-branded-content/   2016 Content Marketing Predictions http://mashable.com/2015/12/18/content-marketing-predictions/#mz6i0n96XuqF   Signal Vs. Noise Moves Its Blog To Medium https://m.signalvnoise.com/signal-v-noise-moves-to-medium-c8083ce19686#.f7e2inazl     SPONSOR Widen and Visual Storytelling - http://bit.ly/widen-visual-storytelling   RANTS AND RAVES   Robert's Rant/Rave on TV and Hollywood http://www.wsj.com/articles/glut-of-scripted-tv-content-troubles-hollywood-1450296686?mod=djemCMOToday Joe's Rave on Content Marketing Predictionshttp://contentmarketinginstitute.com/2015/12/content-marketing-predictions-2016/  

In this episode of #ThisOldMarketing, Joe and Robert discuss the very funny South Park episode all about sponsored content and native advertising.  Yahoo! experiments with actually blocking ad blockers, and Google Plus gets a makeover, but it is worth it to take a second look?  Rants and raves include Seth Godin and Alibaba buying a media company.  This week's TOM example: The Chicken Whisperer. This week's article links: South Park Hysterically Satirized Ad Blocking And Sponsored Contenthttp://www.adweek.com/news/television/south-park-hysterically-satirized-ad-blocking-and-sponsored-content-168206Yahoo Restrics Ad Blocking Software For Email usershttp://bits.blogs.nytimes.com/2015/11/20/yahoo-restricts-ad-blocking-software-for-some-email-users/Watching The Content Marketing Trend Fade To Blackhttp://geofflivingston.com/2015/11/16/watching-the-content-marketing-trend-fade-to-black/New Ways To Find and Stream App contenthttp://insidesearch.blogspot.com/2015/11/new-ways-to-find-and-stream-app-content.htmlMeet The New Google Plushttp://techcrunch.com/2015/11/17/meet-the-new-google/#.d9phxs:mBIc   This week's Sponsor: The DAM Decision Guide from Widen - http://bit.ly/widen-dam-guide   Joe's Rave on Alibaba buying a media companyhttp://www.bidnessetc.com/57987-alibaba-group-holding-ltd-is-jack-ma-interested-in-print-media-now/   Robert's Rave on Seth Godin and Persuasionhttp://sethgodin.typepad.com/seths_blog/2015/11/a-reason-persuasion-is-surprisingly-difficult.html   This Old Marketing Example: The Chicken Whispererhttp://contentmarketinginstitute.com/2015/01/how-andy-schneider-built-media-empire/  

In this week's episode, Joe and Robert discuss why YouTube has a leg up on the streaming music business, and someone actually wants to kill the term native advertising.  Dollar Shave Club launches a new content marketing program called MEL, and the boys fight over whether it's transparent enough.  Rants and raves include NYTimes Virtual Reality project and a Wharton article.  This week's TOM example: Fold Factory. This week's show links: YouTube Opens Enormous Music Collection To Allhttp://www.wired.com/2015/11/youtube-music-opens-sites-enormous-music-collection-to-all/Can We Kill The Term Native Advertising?http://www.alleywatch.com/2015/11/can-kill-term-native-advertising/Dollar Shave Club Launches Mens Interest Editorial Destinationhttp://www.wsj.com/articles/dollar-shave-club-launches-mens-interest-editorial-destination-called-mel-1447270170 Sponsor: Marketo and Solved Mysteries - http://bit.ly/marketo-solved-mysteries Joe's Ravehttp://www.nytimes.com/2015/11/08/magazine/virtual-reality-a-new-way-to-tell-stories.html?_r=0https://contently.com/strategist/2015/11/09/are-the-nyts-virtual-reality-films-for-brands-the-next-big-thing/   Robert's Rant http://knowledge.wharton.upenn.edu/article/imagine-theres-no-marketing-its-easy-if-you-try/   #ThisOldMarketing Fold Factory - https://www.youtube.com/user/foldfactory

In this episode number 97, Joe and Robert discuss the launch of Apple's IOS9 update and what it means for publishers and brands as it pertains to advertising and content blockers. Following on that, the boys discuss the future of digital advertising, in particular native advertising, where Joe and Robert analyze a number of charts on the present situation with native.  Twitter and Bloomberg partner on a key data deal, and Facebook announces the "dislike" button (or something like it). Rants and raves include content marketing measurement and the content marketing hype cycle.  This week's #ThisOldMarketing example: Burger Chef. This week's articles include: A Correction from last week.. John Cleese… http://www.snopes.com/politics/satire/terrorismalert.aspIOS9’s Ad blocking features - will not only be for ads but... well for a lot of things… http://marketingland.com/not-just-ads-ios-9-content-blockers-can-also-block-analytics-143123 paired with...Advertising’s Existential Moment - the Value of Traditional Advertising is no longer clearhttp://www.foliomag.com/2015/advertising-no-longer-adding/ Consumers Can’t Tell The Difference Between Sponsored content and Editorialhttp://marketingland.com/consumers-cant-tell-the-difference-between-sponsored-content-and-editorial-142050 paired with...http://contently.com/strategist/2015/09/16/the-problems-facing-native-advertising-in-5-charts/ Twitter Announces New Deal with Bloomberg - Value of Social Data http://www.socialmediatoday.com/social-business/adhutchinson/2015-09-17/twitter-announces-new-deal-bloomberg-underlines-value-social A Facebook Dislike Button Is Coming soonhttp://mashable.com/2015/09/15/mark-zuckerberg-facebook-dislike-button/#fDDjREaw85kP This week's sponsor: StudioD.  Check out their "Content Marketing Files"http://go.studiod.com/ebook Robert's Ranthttp://www.foliomag.com/2015/pros-cons-era-measurement Joe's Ravehttp://www.velocitypartners.co.uk/our-blog/content-marketing-slides-into-the-trough-of-disillusionment/ #ThisOldMarketinghttp://doyouremember.com/younger-memories/the-delicious-rise-and-sad-fall-of-burger-chef/

In this pre-Content Marketing World podcast number 95, Joe and Robert talk about Newscred's $42 million dollar round and what it means for the content marketing industry.  Google pushes hard on native ads inside Gmail, and what's wrong with content calendars (hint: you'll find out)?  Rumors swirl around Apple launching original programming, and a CMO survey says content development tops the budget charts for 2016.  Rants and raves include an "ode to Joe" and a publishing crisis.  This week's TOM example: Weight Watchers. This week's story links: NewsCred Raises $42 Milion and sets its sights beyond content marketing http://techcrunch.com/2015/09/02/newscred-42-million/   Google launches new native ad format in Gmail http://techcrunch.com/2015/09/01/google-launches-new-native-ad-format-in-gmail/   The 10 commandments of Content Marketing http://www.briansolis.com/2015/09/10-commandments-content-marketing-2/   Apple Eyes Move Into Original Programming Exclusive http://variety.com/2015/digital/news/apple-eyes-move-into-original-programming-exclusive-1201582020/   How CMO’s Are Spending Across the Customer Buying Cyclehttp://adage.com/article/btob/cmos-spending-content-buying-cycle/300181/   This week's Sponsor: StudioD - bit.ly/studiod-cmfiles   Joe's Rant link on Ad blocker crisis - http://fortune.com/2015/09/04/sue-ad-blockers/      

In this episode of #ThisOldMarketing, Joe and Robert inadvertantly themed this rendition the "Content Inc." episode.  After Joe discusses the new platform launch, the boys dig into Mary Meeker's annual trends report.  Guess what?  Your buyers are now millennials.  And there are quite a few opportunities just right for you (yes, you!). After a little discussion of how startups can use content marketing, Robert lays out Google's new "Phantom" update, and why content marketing and native advertising are joined but separate.  Raves include Austin City Limits and Travelers Insurance.  This week's TOM example of the week: Band-Aid.

In this episode of This Old Marketing, Joe and Robert discuss the big Apple announcement and why Robert doesn't have an iWatch yet.  Then, onto Google plus.  Is it dead?  Is it alive?  Joe says 4 out of 10 (whatever that means).  In addition, the boys discuss the New York Times going Hollywood with native advertising, and why PR is the new content marketing (sort of).  Rants and raves include why marketers can't measure and how to get your long-form articles to go viral.  This week's TOM example of the week: RCA Records and Kellogg's.

In this episode of #ThisOldMarketing, Joe and Robert make it a point to mention that John Cleese is keynoting at Content Marketing World 2015.  After much celebration, the boys discuss the FCC's decision on Net Neutrality, some research on how B2B marketers are still talking about themselves too much, and the IAB publishing native advertising guidelines.  Rants and raves include Coca-Cola, Target and Gawker.  This week's TOM example is KISS.

In this episode, Joe and Robert discuss the details of the New York Times/Google Native Advertising program (if that's what you call it). Next, the boys ramble on about the role of sales and marketing.  Are they still far apart?  Are they getting closer?  No worries there, because the boys cheer up about news on the fall of Google Glass and something Facebook is launching called Facebook Work (or Facework, for short).  Rants and raves include Newcastle's Super Bowl ad bid and clarification on the term, native advertising.  This week's #ThisOldMarketing example of the week: WestJet's Above & Beyond.

In this episode of #ThisOldMarketing, Joe and Robert talk about the latest changes in and around the Facebook feed, as well as some research on how most B2B content is barely above par.  In addition, the boys discuss a lengthy article about the future of native advertising, as well as the heaps of money in and around marketing technology today.  Rants and raves include the latest Sony scandal.  This week's TOM example: Hubspot's purchase of Agency Post.

In this episode of #ThisOldMarketing, Joe and Robert talk about the latest content marketing spending research.  Is 25% not enough? Audio content begins to go viral, and the mexican-chain Chipotle recruits best-selling writers to create content for bags and cups. Is it better to have more or less article links in posts and did content marketing make the Hot or Not list?  Rants and raves include a native advertising rant from Joe from the Conan show, and Robert raves on user experience and storytelling.  This week's TOM example: Rockwell Automation Asia Pacific.

In this episode of #ThisOldMarketing, Joe and Robert talk about the finalized deal between the Association of National Advertisers and Business Marketing Association, and then quickly dive into Scripted's newfound money.  In addition, the boys talk about the huge increase in native advertising spending, and discuss the difference between native advertising and advertorials.  After going through some 2015 CMO predictions, Robert rants about Invective Marketing and Joe raves about a Christmas Book.  This week's TOM example: Arla from Sweden.

In this episode of #ThisOldMarketing, Joe and Robert discuss the impact of the Time magazine deal with Outbrain and how it will affect both publishers and marketers.  In addition, the boys discuss the New York Times/Shell native advertising deal, as well as a Forrester report that says marketers are wasting money on social media.  This week's raves include a unique comedy video related to content marketing and some interesting Aussie coverage of CMI's content marketing benchmark survey.  #ThisOldMarketing example of the week: Scribner magazine from 1887.

In this episode of #ThisOldMarketing, Joe and Robert go deep into more Facebook algorithm changes.  That's right...get ready for all your Facebook promotional content to go bye bye.  In addition, the boys talk about Marriott's move to becoming a full-blown media company, and (ring the bell) native advertising revenues continue to soar.  Two raves this week include a print magazine launch from Airbnb. This week's TOM example of the week: thinkMoney magazine from TD Ameritrade.

In this, our one year anniversary episode, Joe and Robert look back and grade themselves on their 2014 content marketing predictions.  In addition, the boys discuss the growing concern over native advertising in the political space, which caused some issue this year in San Francisco. Facebook offers an interesting deal for publisher and there is yet another article about a crisis in content marketing.  Rants and raves include Alex from Target and commenting on blog posts.  This week's #ThisOldMarketing example is none other than This Old Marketing.

In this episode of PNR: This Old Marketing, Joe and Robert discuss the real definition of content marketing.  Mozilla launches a new media platform and Snapchat says NO to native advertising...but do they? This week's rants and raves include an amazingly inaccurate infographic and why the Wall Street Journal doesn't understand what content marketing really is. This week's #ThisOldMarketing example: Scandinavian Airlines.

In this episode, Joe and Robert go in-depth on Buzzfeed's niche content practices and how progressive marketers are starting to think print.  The boys also discuss native advertising in detail, and why the problem is not transparency. Rants and raves include Jerry Seinfeld at AdWeek and whether Coke and Red Bull are "wrong" for doing content marketing.  This week's TOM example: Swide.com from Dolce&Gabbana.

In this episode of #ThisOldMarketing, Joe and Robert discuss the recent Inbound event, and then get right into Tribune's recent purchase of a content marketing services provider.  In addition, the boys cover some flawed blogging research, why podcasting is taking off and the dark side of native advertising.  Rants and raves include an HBR misstep and the Wall Street Journal guide to native advertising.  This week's #ThisOldMarketing example: Steve Jackson Games (the oldest blog on the planet). 

In this episode, Joe and Robert discuss LinkedIn's move to make SlideShare PRO free for all.  In addition, the boys discuss the critical role of the editor, Yahoo!'s launch of a new native advertising network, and the end of print newspapers.  Rants and raves include Facebook's tweeking of the news feed and Coin's disaster.  This week's #ThisOldMarketing example: RCI's Endless Vacation magazine.

In this episode of #ThisOldMarketing, Joe and Robert discuss the fueling debate over native advertising.  In addition, the boys discuss a major algorithm flaw with liking on Facebook, real-time marketing disasters, and the eBook pricing problem at Amazon.com.  This week's TOM example: UPS.

In this episode of #ThisOldMarketing, Robert and Joe go indepth on Joe's LinkedIn post covering three detailed solutions to the native advertising debate spurred on by John Oliver.  In addition, the boys cover content marketing and venture capitalists, Demand Media's poor quarterly report, and Budweiser's "Whatever, USA" program. Rants and raves include the NFL and Audible.com.  This week's TOM example: Sunset magazine from Southern Pacific Railroad.

In this episode, Joe and Robert discuss why the challenges with content marketing for associations is pretty similar to every other company.  In addition, the boys cover new research on Facebook versus Instagram, dark social, Adidas and a video on John Oliver completely tearing apart native advertising.  This week's rant from Robert is why everyone CAN be a storyteller, while Joe raves about Jack Daniel's distillery.  This week's #ThisOldMarketing example of the week:  Aircraft Owners and Pilots Association.

In this episode, Joe and Robert discuss Beck's mad content marketing moves, a new content marketing research report from Forrester, and what the real purpose of native advertising is for brands.  In addition, the boys discuss content marketing at Aon and a new social media strategy from Jay Baer.  This week's #ThisOldMarketing example: Galignani Publishing (our oldest example to date). 

This week on #ThisOldMarketing, Robert and Joe discuss the Forbes deal, as well as LinkedIn buying the Bizo platform.  In addition, the boys discuss Time's creation of a native ad group, the newspaper crisis, and Ford's former Social head Scott Monty moves to the dark side.  Raves come from Weird Al Yankovic and the Gettysburg Museum.  This week's TOM example: L'Oreal's Makeup.com.

In this episode, Joe and Robert discuss whether or not brands will destroy the native advertising opportunity, and whether you can actually program native to audiences.  In addition, the boys banter about the Red Bull Media House model, and how many brands will follow their publishing structure.  Robert rants and raves about the Dumb Ways to Die franchise, and Joe rants about the closed atmosphere at the US Open.  The week's #ThisOldMarketing example: BeingGirl.com from P&G.

In this week's episode, Joe and Robert disect the latest report from Mary Meeker on the latest in technology trends.  The boys then go deep into what brands are missing from the publishing equation, as well as Conde Nast's "Magna Carta" guide for native advertising. Raves go to Maya Angelou and a Harley Davidson/Marvel comic book series.  This week's #ThisOldMarketing example: Martin Guitars.

In this episode, Pulizzi and Rose discuss the new upfronts (newfronts) and why some people are all bent out of shape over native advertising.  The founder of Netscape is betting big on the future of news, while the boys discuss that there are a few new ways to get it paid for. And in the rants and raves, Amazon leverages Twitter to add to your personal shopping cart and we find out that Mr. Rose is not the leading content marketing expert in LA.  This week's #ThisOldMarketing example: NavyforMoms.com.

This week, Joe and Robert dig deep into native advertising...first with the Wall Street Journal's new native launch, and then with Guardian's native play with Unilever. This show is filled with rants about publishers and agencies, and finishes with our TOM example: The Enthusiast from Harley Davidson.

In this episode, Joe and Robert talk about GE's new sponsored content play on the Tonight Show with Jimmy Fallon, as well as multiple native advertising moves from the Guardian and Yahoo!. This week's #ThisOldMarketing example is a shock to the world: There is a new "oldest content marketing example" for the boys to banter about.

In this episode, Joe and Robert talk about the future of content marketing when a trillion devices start talking to each other.  Joe explores more on native advertising and the insane growth projections for 2014.  Robert covers how marketers are overcomplicating technology.  This week's This Old Marketing example: G.I. Joe.

Joe and Robert discuss the latest content marketing spending research as well as review what Time magazine feels is its latest savior - native advertising.  Also, Coca-Cola releases another idea for content marketers to chew on...a blogger network.  TOM example of the week: LEGO magazine.