In this episode of This Old Marketing, Joe and Robert discuss why (and if) corporate storytelling is fading and, if so, what are the solutions. The publisher is still a critical position and Conde Naste launches eCommerce boxes. Rants and raves include McDonald's and Daddy hair care.  This week's TOM example: Jan van der Heijden. This week's story links: Does Corporate Storytelling Work - Some Megabrands Say Nohttps://www.facebook.com/notes/mark-schaefer/does-corporate-storytelling-work-some-mega-brands-say-no/10154524842328531/   Don’t Get Rid Of The Publisher Position Just Yethttps://digiday.com/media/opinion-dont-get-rid-publisher-position-just-yet/   Conde Naste Sees Commerce Opportunity With Branded Subscription Boxeshttps://digiday.com/media/conde-nast-sees-commerce-opportunities-branded-subscription-boxes/ SHOW SPONSOR - BRIGHTCOVE Download "The Science of Social Video" Today - http://cmi.media/pnr184 RANTS AND RAVES http://www.marketingdive.com/news/mcdonalds-pulls-ad-criticized-for-exploiting-child-bereavement/442892/ http://www.cnn.com/2016/10/14/us/daddy-daughter-hair-factory-trnd/ https://www.facebook.com/Daddydaughterhairfactory/ http://people.com/human-interest/single-dad-teaches-himself-to-do-his-daughter-s-hair-and-starts-class/ This Old Marketing - Jan van der Heijden

In this episode of This Old Marketing, Joe and Robert kick off the show with old-time manufacturer Whirlpool buying recipe media site Yummly (What does this means for brands of all sizes?). In other news, Google and Facebook need to take more responsibility for their content as true media companies, and Forrester proclaims that the end of advertising is near.  Rants and raves include John Green and Airbnb. This week's This Old Marketing example: UnitedHealthcare. This week's story links: WhirlPool Acquires Yummly https://techcrunch.com/2017/05/04/whirlpool-acquires-yummly-the-recipe-search-engine-last-valued-at-100m/ Time Facebook And Google Accept They Are Publishers With Responsibilities https://www.mediapost.com/publications/article/300302/time-facebook-and-google-accept-they-are-publisher.html?edition=102698 Forrester Sees Advertiser Revolt As The Beginning Of The End http://adage.com/article/digital/forrester-sees-advertiser-revolt-beginning-end/308886/ SPONSOR - BRIGHTCOVE and their ebook "The Science of Social Video" - Download for free today using this link: http://cmi.media/pnr182 RANTS AND RAVES https://www.wsj.com/articles/airbnb-teams-with-hearst-on-magazine-guided-by-travel-sites-data-1493892000 https://www.wsj.com/articles/how-buzzfeed-and-mondelez-brought-healthy-food-videos-to-the-masses-1493373600 https://www.youtube.com/user/vlogbrothers TOM - UnitedHealthcare https://careers.unitedhealthgroup.com/why-work-here/news-room/2015/unitedhealthcare-launches-becoming-dr-you-course-to-help-older-adults.aspx http://adage.com/article/cmo-strategy/brand-u-marketers-offer-courses-content/300892/

In this episode of #ThisOldMarketing, Joe and Robert discuss how content marketing and advertising don't compete with each other and, believe it or not, are actually different (to some people's dismay). Facebook acts like a real media company, and influencer marketing is the biggest thing that no enterprise understands how to execute well.  Rants and raves include bots, bots and more bots.  This week's TOM example: OBEY. This week's story links: http://www.businessinsider.com/sir-john-hegarty-on-the-perils-of-content-marketing-2016-5   https://www.theguardian.com/technology/2016/may/12/facebook-trending-news-leaked-documents-editor-guidelines http://digiday.com/agencies/confessions-social-media-exec-no-idea-pay-influencers/ http://www.bloomberg.com/news/articles/2016-05-04/youtube-said-to-plan-unplugged-online-tv-service-for-2017 This week's sponsor: Marketo and Summer Marketing 101: http://cmi.media/pnr131 RANTS AND RAVES http://www.cmo.com/articles/2016/5/6/cwtk-could-sponsored-content-be-the-antidote-to-ad-blocking.html http://techcrunch.com/2016/05/11/kik-already-has-over-6000-bots-reaching-300-million-registered-users/ THIS OLD MARKETING - OBEY http://www.relevantmagazine.com/culture/books/features/21427-the-man-behind-obey

In this episode of #ThisOldMarketing, Joe and Robert discuss research on how millions of marketing jobs will slowly be replaced by machine intelligence (woo hoo!). In other news, Viacom launches a new branded content agency and Facebook's Canvas could be the next branded content hit. Rants and raves include Chick-Fil-A and LinkedIn groups.  This week's TOM example: Miller Electric. This week's story links: Half of all marketing jobs will be replaced by machine intelligencehttp://www.martechadvisor.com/articles/study-half-of-marketing-jobs-will-be-replaced-by-machine-intelligence/ Viacom Launches Branded Content Agencyhttp://digiday.com/publishers/go-beyond-standard-commercial-viacom-launches-branded-content-agency/#ptlink.fid=14475&isc=1&did=3419a05eb54a38ef746e22b6db09a3d52be74dd8&ctp=articleIntroducing Facebook Canvashttps://www.facebook.com/business/news/introducing-canvasElastic News on Atomized Contenthttp://www.bbc.co.uk/rd/blog/2015-09-elastic-news-on-a-mobileThis week's sponsor: GoToWebinar and "5 Steps to Attract Your Target Audience to Your Next Webinar" http://bit.ly/gotowebinar-attract-audience Rants and Raveshttp://www.simplemost.com/a-chick-fil-a-is-doing-something-amazing-encouraging-people-to-put-away-phones-while-eating/ #ThisOldMarketingMiller Electric and https://www.millerwelds.com/    

In this episode of #ThisOldMarketing, Joe and Robert discuss the recent exodus at Twitter and what it means for the future of the infamous unicorn. IBM buys Ustream, and the boys discuss the merits of an article that hates on content marketing. Rants and raves include "The Hot Seat", Kevin Spacey and the Fab Four. This week's TOM example: WTWH Media. This week's article links: The Revolving Door of Twitter Executiveshttp://www.businessinsider.com/twitter-execs-katie-jacobs-stanton-and-kevin-weil-leaving-company-2016-1IBM Acquires UStreamhttp://techcrunch.com/2016/01/21/ibm-confirms-acquisition-of-ustream-forms-new-cloud-video-unit/#.d9phxs:sjo5Why Brands As Publishers Trend Is Utter Nonsensehttps://econsultancy.com/blog/67426-why-the-brands-as-publishers-trend-is-utter-nonsense/Gartner Identifies The top 10 Strategic Technology Trends for 2016http://www.gartner.com/smarterwithgartner/2016-predictions-for-smart-marketing-technology/ Sponsor: Demandbase and Account-Based Marketing www.demandbase.com/thisoldmarketing Robert's Ravehttps://www.youtube.com/watch?v=jfjg0kGQFBY Joe's Raveshttp://techcrunch.com/2016/01/21/at-davos-kevin-spacey-predicts-that-tech-firms-will-follow-netflix-into-mediahttps://blab.im/ryan-hanley-everything-in-digital-marketing-is-dead    

In this episode of #ThisOldMarketing, Joe and Robert discuss the new McKinsey report, which sounds eerily similar to Robert's upcoming book.  Also in the news this week is the rising focus on content promotion and SEO, APN makes a big content marketing move, and Kraft and Meredith start something shiney.  Rants and raves include the Obama selfie stick and Barney's print magazine launch.  This week's TOM example of the week: The start of the comic book industry.

In this episode of #ThisOldMarketing, Joe and Robert discuss and dissect nine trends from the Wall Street Journal, as well as why Fred Wilson believes the innovation in social media is dead.  In addition, the boys discuss subscriber burn in YouTube, Forbes magazine's gift to AT&T, and what authenticity really means.  Rants and raves include #MayhemSale from Allstate and an amazing interview from Marriott on their content marketing strategy.  This week's TOM example: Johnson & Johnson.

In this episode of This Old Marketing, Joe and Robert discuss a possible "crisis" in content marketing effectiveness. Then the boys discuss the ongoing agency saga and content marketing, with some breaking news on the Publicis purchase of Sapient. Final stories include a take on the revolution in podcasts, and some critical review of Verizon's new content marketing site.  Rants and raves include a CNET magazine and more confusion over native advertising.  This week's #ThisOldMarketing example of the week: Concept to Reality magazine from Altair Engineering.

In this episode of #ThisOldMarketing, Joe and Robert kick off the podcast by discussing some research from Hubspot on the difference between Inbound Marketing and Content Marketing.  It seems, according to the research, content marketing is a subset of inbound.  Joe and Robert couldn't disagree more.   In addition, the boys discuss the fleeing of reporters to the brand side, and get happy about Marriott's launch of a huge content marketing initiative.  Rants and raves include Facebook and GE.  This week's TOM example of the week: The Guitar Center YouTube program.

In this episode, Joe and Robert discuss LinkedIn's move to make SlideShare PRO free for all.  In addition, the boys discuss the critical role of the editor, Yahoo!'s launch of a new native advertising network, and the end of print newspapers.  Rants and raves include Facebook's tweeking of the news feed and Coin's disaster.  This week's #ThisOldMarketing example: RCI's Endless Vacation magazine.

In this episode, Joe and Robert discuss why the challenges with content marketing for associations is pretty similar to every other company.  In addition, the boys cover new research on Facebook versus Instagram, dark social, Adidas and a video on John Oliver completely tearing apart native advertising.  This week's rant from Robert is why everyone CAN be a storyteller, while Joe raves about Jack Daniel's distillery.  This week's #ThisOldMarketing example of the week:  Aircraft Owners and Pilots Association.

In this episode, the boys rant about whether or not Google + is closing its doors on being competitive with Facebook. Consumers now use the web more than watching television (for whatever that's worth) and Joe and Robert discuss all the possible companies that LinkedIn should purchase. In other news, Facebook launches a wire service and hardly anyone remembers see a native ad.  This week's #ThisOldMarketing example: Indium Manufacturing.