Explores the latest WARC Spotlight on the exponential growth of retail media networks (RMNs) – covering current channel fragmentation, the need for industry-wide universal KPIs and how RMNs can be utilized across all parts of the marketing funnel. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

This week US Commissioning Editor Cathy Taylor discusses marketing's role in building sustainability behaviors with executives at two B Corps: Pip Cross, Sustainability Lead at Barkley, and Mikey Sadowski, General Manager, Global PR & Communications, at Intrepid Travel. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

This week WARC talks 2023 media trends with dentsu’s Dan Calladine Head of Media Futures, and author of dentsu’s ‘Change and Opportunity’ media trends report. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

This week we’re joined by Aditya Kishore WARC’s insight director who oversaw the creation of The Marketer’s Toolkit 2023. Discussing themes from the report, including marketing in a cost-of-living crisis, the disruption in the global supply chain, and the future of big tech. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

This week we're joined by Mirela Dufrayer, marketing leader, Latin America at WGSN who contributed to the recent Spotlight on how Brazil's consumers are responding to volatile times. Discussing World Cup optimism, political polarization and how businesses are dealing with consumers spending less. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

This week WARC talks brand purpose with David Aaker, vice chairman at Prophet. Discussing the role of purpose in the marketing industry and how marketers can use purpose to help solve societal problems. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

This week we’re joined by Catherine Driscoll, WARC’s Commissioning Editor EMEA and editor of a recent WARC Guide to brand assets in a hybrid world. Catherine explores how to create strong brand assets when you don’t have a physical product, the increasing importance of sonic branding and details the top tips for maximising brand assets. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

WARC Media's Celeste Huang summarises the latest Global Ad Trends report Finding Gen Z, which explores media consumption habits among 16- to 24-year-olds. Catrina Dear, entertainment lead at the7stars, and Aliya Gilmore, a strategist at Culture Group, discuss how brands should communicate with younger audiences. Hosted by Alex Brownsell, Head of Content at WARC Media. 

Gregory Grudzinski, Head of Content for WARC Digital Commerce, and Colin Lewis, author of WARC's Retail Media Primer Series discuss the retail media offerings of Amazon, Kroger, Walmart, Target and Instacart. The complete Retail Media Primer Series is available to subscribers at warc.com/digital-commerce.

This week WARC talks brands in culture with Marcus Collins, head of strategy at Wieden+Kennedy New York, and author and social anthropologist, Grant McCracken. Discussing how brands can find a space for themselves in culture. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

This week Lena Roland, Head of Content for WARC Strategy, and David Tiltman, WARC’s SVP Content discuss the key takeaways from the latest WARC Guide to The Consumer Crunch: Navigating inflation and the threat of recession. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

This week WARC talks budget setting and ROI with Grace Kite, founder and economist at magic numbers, and Paul Dyson, co-founder at Accelero. What is the relationship between what marketers spend, and what kind of return they can expect? Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

Alex Brownsell, Head of Content for WARC Media, and James McDonald, WARC’s Director of Data, Intelligence & Forecasting, examine the latest global ad spend forecasts and the impact of the economic slowdown. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

This week WARC talks anti-personalisation with marketing consultant Samuel Brealey and Michael Taylor, founder of Vexpower. With the death of the cookie and data privacy concerns, marketers are rethinking their approach to personalisation. Discussing how personalisation adds complexity to an ad campaign and may not be good value for money. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

This week we’re joined by Warwick Cairns, strategy partner at The Effectiveness Partnership and an editor of the state of creative effectiveness report. Warwick shares the key takeaways from the report; including how marketers are finding marketing effectiveness challenging, the importance of creating a unifying set of KPIs, and how vital it is that marketers make their case to the c-suite. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

This week WARC talks about one of the most ill-defined words in the marketing lexicon; brand. Claire Strickett, brand strategy director at Jellyfish, and Paul Bailey, brand strategy director at Halo explore what brand actually means, and why it is so important to use the word clearly. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

This week WARC talks engaging communities with the strategists behind two of the 2022 Creative Effectiveness Lions winners. Discussing tapping into fandoms, audience empowerment and successful partnerships, Wieden+Kennedy's Tass Tsitsopoulos and FCB Canada's Shelley Brown give insights into how connecting with communities led to their work's success.

This week WARC talks inflation and economic slowdown with J. Walker Smith and Karine Trinquetel - insights experts at market research company Kantar. Discusses new consumer sentiment data and how brands can focus on resilience and serving consumer needs. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

This week WARC talks American automotive marketing with Scotty Reiss, founder of A Girls Guide to Cars. Discusses the increased popularity of the electric vehicle in the US, and what problems that may arise for marketers in the face of inflation. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

This week we’re joined by WARC’s Head of Media Alex Brownsell, who is the editor of the recent Global Ad Trends report on the rising cost of incremental reach. Alex explores the increased costs of advertising on linear TV, looks at this inflation across the media ecosystem, and explains how attention metrics are muddying these waters even further. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

This week we’re joined by WARC’s Asia Editor Rica Facundo, who is also the editor of the recent Spotlight on conscious consumerism in Southeast Asia. Rica takes us through the cultural barriers in the way of the green economy growing, the role of sustainable packaging, and innovative products and services making sustainability more inclusive. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

Faris Yakob, co-founder of the nomadic creative consultancy Genius Steals and author of Paid Attention, hosts a special three-part podcast series exploring human attention and advertising. In this third and final episode, Faris turns his attention to how advertising and the media impacts society, and how brands can navigate a complex polarized media environment. Guests include Dr Gwenyth Jackaway, a former media professor at Fordham University, Jared Grant, integrated strategy director at Publicis agency Le Truc, and Sara Tate, ex-CEO of TBWA\London.

Faris Yakob, co-founder of the nomadic creative consultancy Genius Steals and author of Paid Attention, hosts a special three-part podcast series exploring human attention and advertising. In this second episode, Faris and his guests address how attention is measured and valued, and what this means for the media industry now in the very near future. Faris is joined by former General Mills CMO Ivan Pollard, Lumen Research founder Mike Follett, and Katie Hartley, managing director - product and innovation at Dentsu Data Labs.

Faris Yakob, co-founder of the nomadic creative consultancy Genius Steals and author of Paid Attention, hosts a special three-part podcast series exploring human attention and advertising. In episode one, discussion focuses on the origins of the ‘attention economy’, how it has evolved in the digital age, and how marketers can attract attention. Faris is joined by Zoe Scaman, founder of integrated strategy studio Bodacious, Matt Locke, partner at content studio Storythings, and Tony Haile, senior director of product at Twitter.

This week we're joined by Anna Hamill, Senior Editor - Brands at WARC, to discuss what was driving the CMO agenda in Cannes. Anna’s key insights include why sustainability is table stakes for CMOs, how brands are preparing for a recession, and the changing role of brand purpose in the growth equation. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

Wrapping up WARC’s coverage of the 2022 Cannes Lions International Festival of Creativity. Host Lena Roland, Head of Content for WARC Strategy, is joined by WARC editors David Tiltman, Chiara Manco and Anna Hamill. They reveal the winners of this year’s WARC Awards for Effectiveness, share insights from the previous day’s Brands in Culture sessions featuring McDonald’s and Nestle, and outline James Hurman (Previously Unavailable) and Tom Morton’s (R/GA) session on whether we need new rules for a new generation of brands. Plus David Tiltman, WARC’s SVP Content, reflects on the key highlights from this year’s festival.

All the latest from day four of Cannes Lions 2022. Host Alex Brownsell, Head of Content for WARC Media, is joined in the Palais des Festivals by WARC editors Lena Roland and Anna Hamill to talk about this morning’s Future of Strategy sessions, and recap yesterday’s presentation from Jenni Romaniuk, Research Professor at Ehrenberg-Bass Institute.

News and insights from day three at Cannes Lions 2022. Host David Tiltman, WARC’s SVP Content, is joined by WARC editors Alex Brownsell and Sam Pena-Taylor. They discuss James Hurman’s latest presentation on the WARC stage, and reveal Benedict Evans’s long-range view on the future of e-commerce and media.

All the latest from day two of Cannes Lions 2022. Host Alex Brownsell, Head of Content for WARC Media, is joined by David Tiltman and Imaad Ahmed to talk about the collision of marketing and digital commerce - a hot topic at this year’s festival - and reveal fresh research from Creative X and Analytic Partners. Plus Anna Hamill provides insights into the key priorities among CMOs in Cannes.

The first of five daily episodes of The WARC Podcast from Cannes Lions 2022. Host David Tiltman, WARC’s SVP Content, is joined in the Palais des Festivals by WARC editors Alex Brownsell, Lena Roland and Chiara Manco. They discuss new attention research from Peter Field, Professor Karen Nelson-Field and Orlando Wood, WARC’s updated Anatomy of Effectiveness whitepaper, and preview the upcoming Effectiveness Show.

This week WARC talks the crypto winter and the implications for marketers with Cary Tilds, co-founder of Web3 Marketing Association, and CSO at Frameplay, and David Wallace, co-founder of Web3 Marketing Association, and founder at NMD+. Looking at the current situation in the crypto-currency world and what this means for marketers. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

This week we’re joined by WARC’s Biprorshee Das, India Editor and the editor of the recent Spotlight on sustainability marketing in India. Bipro takes us through the cultural context of this issue, the need for sustainability to be at the core of a brand’s strategy, and the consumer perspective. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

This week WARC talks fragmentation with Oliver Feldwick, head of innovation at The&Partnership and Ana Andjelic, a global C-level executive. Discussing the challenges and opportunities around fragmentation. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

This week we’re joined by WARC’s Cathy Taylor, US Commissioning Editor for WARC Strategy, and editor of the recent WARC guide on connected TV. Cathy explores the reasons why we should be paying attention to CTV, the role of first party data and cookies, and what the future of CTV might look like. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

This week WARC talks digital brand growth with Tom Morton, Chief Strategy Officer at R/GA. Discusses how the established laws of marketing apply to brands that have started or scaled up in a digital economy. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

This week WARC talks marketing and the cost of living crisis with Ananda Roy, Senior Vice President, Strategic Growth Insights at IRI, and Louise Martell, CSO at Yonder Media. Discusses the cost of living crisis and how marketers and businesses can respond. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

This week we’re joined by WARC’s Alex Brownsell, Head of Content for WARC Media, and editor of the recent Global Ad Trends report on Big Tech advertising investment. Alex discusses Big Tech ad spend and growth rates, the spend by retail platforms growing faster than media, and the trends in ad spend as a percentage of total sales. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

This week WARC talks connected TV with Kim Thompson, a president at Spark Foundry in New York and Seth Marquart, director of experience strategy for LUCKIE in Nashville. Discussing Netlfix's potential move towards AVOD, the need for disruption in the market, and the future of connected TV. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

This week we’re joined by WARC’s Catherine Driscoll, Commissioning Editor and the editor of the WARC guide to scale up brands. Catherine takes us through why scale up brands have to be bold in their media plans, the importance of developing their branding, and the challenges for scale-up CMOs. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

This week WARC Talks QSR with Alice Crowder, chief marketing officer at Krystal, a QSR brand based in the south US. Diving into this fundamentally American category, we discuss Krystal’s celebrity integration with rapper 2 Chainz, the impact of delivery on the business, and how to manage the brand in an inflationary time.

This week WARC talks online video in Asia with Kate Choi, Head of Ads Marketing at Google Korea, Anil Viswanathan, Vice President of Marketing at Mondelez, and Leigh Reyes, C3PO at MullenLowe TREYNA. Discussing the opportunities and trends that can help marketers make their investment in this channel more effective.

This week WARC talks strategy and insight with Michael Lee, Chief Strategy Officer at VCCP, and Chair of the Account Planning Group and Mark Hadfield, Strategy Partner at Cravens. We discuss why strategists need to burst the strategy bubble, and how to do this. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

This week we’re joined by WARC’s Lena Roland, managing director, warc.com, and the editor of the WARC guide to net zero marketing. Lena takes us through what net zero marketing is, the key challenges of net zero, how the industry is responding, and lots of practical advice for marketers to drive behavioural change. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

This week we're joined by WARC's Zoe McCready, senior research executive, and the manager of the 2022 launch. Zoe takes us through the most awarded campaigns in the Creative, Media and Effective 100, and the lessons to be learned from these campaigns. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

This week we're joined by WARC's Alex Brownsell, Head of Content for WARC Media, and the editor of the recent Global Ad Trends report on the IRL ad economy. Alex takes us through the forecast for investment in ‘IRL’ media, the differences in investment across regions and OOH formats, and the state of cinema advertising. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

This week WARC talks distinctive assets with Will Caruso, senior marketing scientist at Ehrenberg-Bass Institute, and Alana King, planning director at VCCP. What are distinctive brand assets, how do you use them creatively, and how to avoid confusing consumers? Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

This week WARC talks diversity, equity and inclusion in the marketing industry with Cincinnati’s Huenited Collective. Its four founders, Tysonn Betts, Jamie Grady, Sean Rugless and Molly Baker discuss how and why Huenited got started, the local model that they have adopted, and how others can follow in Huenited's footsteps. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

This week we're joined by WARC's Anna Hamill, Senior Editor for Brands, and the editor of the recent WARC guide to customer journeys in an omnichannel world. Anna takes us through new thinking on the customer journey, foundations of customer journey planning, and building consistent omnichannel experiences. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.