WARC’s managing editor of research and insight, Paul Stringer talks to the founders of Evidenza.ai Jon Lombardo and Peter Weinberg about synthetic data. Discussing what synthetic research is, how synthetic data will impact marketing, what marketers can do to mitigate any risks of working with this data.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

WARC's SVP content David Tiltman speaks to strategist and author, Alex M H Smith about his latest book ‘No Bullsh*t Strategy’. Discussing the good and bad of strategy, why great companies have no competitors, and why there’s no such thing as the right strategy. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

WARC Media’s Head of content Alex Brownsell talks to reports editor Gregory Grudzinski about three key takeaways from the 2024 Future of Digital Commerce report. Discussing retail media, the customer journey, and AI.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

In this fifth episode of WARC’s Marketing Truths series, Ann Marie Kerwin, Americas Editor, and Morgan Flatley, CMO, McDonald’s discuss brand building beyond just advertising and how to get the organization on board. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

WARC Strategy's content director Lena Roland talks to Nick Asbury, creative writer and author, and Thomas Kolster, marketing activist and author. Discussing the rise of purpose, what post purpose looks like, and the role awards can play in changing the narrative around purpose. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

WARC's SVP content David Tiltman speaks to WARC's Awards lead John Bizzell about three winning case studies entered into the 2024 WARC Awards. Discussing McDonald’s Big Enough to make a Difference campaign, Doordash's Kid Currency campaign, and Telkom’s Stand Tall campaign. Find out about all the 2024 regional winners and shortlists here. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

WARC Media’s Head of content Alex Brownsell talks to Ailsa MacKenzie, group strategy director at Global, Sarah Harding, insight director at GroupM OOH, and Pierre Bouvard, chief insights officer at Cumulus Media and Westwood One. Does attention matter in all media channels? And, if so, what impact does attention have in environments where visual content is less central to the overall audience experience?Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

WARC’s SVP content David Tiltman talks about the Blueprint for Brand Growth with Kantar’s Jane Ostler, EVP, Global Thought Leadership. Discussing the three growth accelerators outlined in the book. Read the Blueprint for Brand Growth on kantar.com/blueprint. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

WARC’s SVP content David Tiltman discussed the contribution of marketing to a company’s stock valuation, with three experts on this topic. Shuba Srinivasan is the Adele and Norman Barron Professor of Marketing at Boston University's Questrom School of Business, Dominique Hanssens is a Distinguished Research Professor of Marketing at the UCLA Anderson Graduate School of Management, and Ian Whittaker, Managing Director of Liberty Sky Advisors. Read Shuba and Mike’s research and Ian's talk at IPA EffWorks. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

WARC Strategy's content director Lena Roland talks to Anna Hamill, senior editor for brands about the latest WARC guide to marketing’s impact on pricing. Discussing the role of brand equity in pricing, the importance of a strong price-value equation, and how some brands undermine their pricing power.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

WARC's SVP of Content David Tiltman, and WARC Media's Head of Content Alex Brownsell talk about three important findings from the latest Global Ad Trends report with a focus on social media. Discussing why social is the leading media channel by ad spend globally, ad spend on TikTok, and reflecting on what all this means for advertisers, especially from a media planning perspective.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

WARC’s EMEA Commissioning Editor, Catherine Driscoll talks to Meta’s Harry Davison, Head of Marketing Science - Northern Europe, Middle East & Africa, Konstanze Fichtner, Marketing Science Partner, and Carl Johan Johansson Alm, Marketing Science Partner. Discussing how they approach best practices for performance marketing and measurement at Meta. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

WARC’s Asia Editor Rica Facundo and India Editor Biprorshee Das talk about three key takeaways from the latest India Spotlight on Gen Z. Discussing how India’s Gen Z view themselves, how they spend money and what luxury means to them. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

In this fourth episode of WARC’s Marketing Truths series, Ann Marie Kerwin, Americas Editor, and Ilana Wiles, Ally Financial's director of strategic media planning, discuss how to plan an effective media campaign that accounts for crucial brand-building work and necessary activation. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

Alex Brownsell, WARC Media’s head of content, and Paul Stringer, managing editor of Research & Insights talk about the Future of Measurement 2024 Report. Discussing third-party cookies, hurdles in holistic measurement, and closing the sustainability gap. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

WARC's Lena Roland and Catherine Driscoll talk about three key takeaways from the WARC guide to performance marketing. Discussing the role of AI in media planning and buying, effective strategies, and changes in measurement. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

Paul Stringer, WARC's managing editor of research and insight, and Stephanie Siew, research exeutive at WARC, talk about three key themes from the latest Industry Snapshot report on the travel and tourism industry. Discussing the impact of climate change and how worsening heatwaves are shifting people’s travel patterns, how business travel is changing, and the rise in overtourism.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

WARC’s Amy Rodgers talks to Annie Smith, Head of Content - Insight and Advisory at Cannes Lions, and Mastercard’s CMO Raja Rajamannar.Discussing the State of Creativity report, including how marketers - both brand-side and agency-side - are feeling about the state of creativity within their organisations, some challenges they are facing, and looking at what programs they have internally to produce creative work that is also effective.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

In this episode, Ann Marie Kerwin, Americas Editor, and Michael Reh, Chief Data Scientist at Bera discuss how brand equity rises and falls during a brand crisis. Based on the article "How a brand crisis plays out in Red States vs. Blue States" written for the US Spotlight, "How brands can navigate this contentious political year."Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

Published in 1974, JWT's Planning Guide features the theories on which JWT's planning methods were based and sets out a framework for best practice planning techniques and how to understand the process of marketing and brand building. Josh Bullmore, chief strategy officer at Leo Burnett and Rachel Mercer, former CXO at Proto and former head of strategy at R/GA join Lena Roland to discuss the Guide's continuing relevance, half a century later.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

WARC's SVP of Content David Tiltman, and WARC Creative's Head of Content Amy Rodgers talk about key takeaways from this year's WARC Rankings. Discussing McDonald’s and Burger King’s performance, the use of technology in highly ranked campaigns, and trends in traditional media campaigns. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

In this third episode of WARC’s Marketing Truths series, Ann Marie Kerwin, Americas Editor, and Jim DeLash, Omnichannel Marketing Director at GSK, discuss how emotional campaigns are strongly linked to effectiveness, with effective campaigns scoring higher on positive emotions such as enjoyment and involvement. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

WARC’s Asia Editor Rica Facundo discusses three themes from Spikes Asia, featuring conversations from Ada Lazaro, regional marketing director of McDonalds, Yousuke Ozawa, creative director at UltraSuperNew, and Stephanie Winkler, head of CrowdDNA APAC.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

In this second episode of a two-part series, WARC’s SVP of content David Tiltman talks to Lisa De Bonis CEO at Huge, Nick Baker, founder at Stick & Twist, and Caroline Johnson, co-founder at The Business Model Company. Showing how change is possible by looking at two different types of company that have evolved their client relationships.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

In this first episode of a two-part series, WARC’s SVP of content David Tiltman talks to Caroline Johnson, co-founder at The Business Model Company. Discussing whether the financial relationship between clients and agencies is actively undermining the creation of effective work. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

WARC’s Alex Brownsell talks to Matt Hill, director of research and planning at Thinkbox, Jackie Lyons, head of planning at Havas Media Network, and James McDonald, director of data, intelligence and forecasting at WARC. What do we mean by media? Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

WARC’s Lena Roland talks to marketing consultant Samuel Brealey and Max Stricker, client director at Triniti Marketing about their latest article on associative attention. Discussing how marketers can activate attention in a meaningful way to lead to better outcomes such as increased sales. How Brands Grow and Compete workshop. 21st March in London. Common sense about How Brands Grow and Compete is often wrong. This highly rated (9.3/10) workshop busts the myths holding back brands from making the right decisions. It’s based on decades worth or data and science-based principles. The content covers the ‘law-like’ principles of how brands grow and compete including aspects of Associative Attention that Max and Sam talked about in the podcast. It particularly focuses on the important question of whose attention we need to seek. This has huge implications on the development and the media choices brand owners make. The hands-on workshop is for anyone working in marketing, brand or insights who wants to do better marketing and use their budgets more effectively. Find out more here. Associative Attention ‘Health Check’ Associative Attention is a concept that helps brand owners deliver better executions (think advertising, POS material, packaging). It connects the dots between the WHAT and the HOW of attention. Brands owners need to do well in both areas and those who do can see transformational executions. Start your Associative Attention journey and find out how your brand is doing with this quick ‘Health Check’ here.

WARC’s America's editor Ann Marie Kerwin talks to creative marketing strategist and author Michael Fanuele about the tension inherent in balancing brand and performance marketing needs for start-up companies. These companies are under tremendous pressure to show growth as soon as possible, but does leaning on performance tactics mean that they're in danger of sacrificing the opportunity to establish their brand identity? Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

WARC's Insight Director Aditya Kishore talks to Alex Jenkins, Editorial Director at Contagious about the key findings from the recent Radar report. Discussing attitudes towards AI, remuneration and value, and the important issues that marketers aren't thinking about.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

In this second episode of WARC’s Marketing Truths series, Ann Marie Kerwin, Americas Editor, and Colin Chow, Global Managing Partner at TwentyFirstCenturyBrand, discuss how having a strong brand boosts effectiveness and yields improved results in all marketing channels, including performance. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

WARC’s David Tiltman talks to Amy Rodgers, Head of Content for WARC Creative about the Health of Creativity report. Discussing what percentage of creative ideas are also awarded for effectiveness, and what are some characteristics of these highly awarded ideas?Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

WARC’s China Editor Jenny Chan talks to Chris Baker, founder at Totem Media. Discussing performance versus brand building, evolving TikTok strategies, and how Chinese brand can build trust globally. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

WARC’s SVP Content David Tiltman talks to WARC Media’s Alex Brownsell and Celeste Huang about the latest Global Ad Trends report on sports media in the era of fragmentation. Discussing the evolving relationship between TV media and sport, the consumption of sports content on social platforms and the upcoming Paris 2024 Summer Olympics. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

WARC’s Cathy Taylor talks to Lou Paskalis, Chief Strategy Officer of Ad Fontes Media, and CEO and Founder of AJL Advisory, and Arielle Garcia, founder of ASG Solutions. Discussing how the media and marketing ecosystem can, and should, move to take more responsibility for how its money flows.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

WARC’s Cathy Taylor talks about 2024’s Super Bowl ads and how well they represented the diversity of the US. A discussion with Morgan Gregory, founder and CEO at Alltold, Walter Geer, chief creative officer, Innovation North America at VML, and Nate Swift, chief strategy officer at O'Keefe Reinhard & Paul.

WARC’s Asia editor Rica Facundo talks to L'Oréal’ Lex Bradshaw-Zanger, CDMO SAPMENA Region about L'Oréal’s approach to brand building in the era of digital. Discussing beauty tech, applying marketing fundamentals, and what we can learn from the dynamic digital landscape of APAC.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

WARC’s Americas Editor Ann Marie Kerwin and SVP Content David Tiltman talk about Creative Impact NYC. Discussing putting creativity back into effectiveness, the importance of having a creative culture, and how ideas get stuck.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

WARC’s Alex Brownsell speaks to Rich Kirk, Chief Strategy Officer at EssenceMediacom, and Ian Murray, co-founder of a new consultancy Burst Your Bubble. They discuss new research into ‘signalling’ - in other words, the unspoken qualities that a media channel conveys, and the impact this can have on advertising effectiveness.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

WARC's Alex Brownsell and Paul Stringer talk about three key themes from 2024's Future of Media report. Discussing platform power in the era of AI, the decline of linear TV as an advertising channel, and attention measurement.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

In this first episode of WARC’s Marketing Truths series, Ann Marie Kerwin, Americas Editor, and Mike Menkes, SVP, Analytic Partners, discuss how organizations can measure and prove how and where their marketing works.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

WARC’s Lena Roland and Catherine Drsicoll unpack the recent WARC Spotlight on sustainability. Discussing the latest research in effective messaging, the problems with the uptake of sustainably marketed products, and how sustainability needs to be built into every facet of your business.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

This week WARC’s Aditya Kishore talks to Marta Garcia Alonso, CMO at Heineken Mexico. Discussing Heineken’s Creative Ladder and how they foster creativity internally. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

WARC's Alex Brownsell and Gregory Grudzinski unpack three key takeaways from the latest category insights report on the healthcare category. Discussing healthcare’s current outlook, how brands are responding, and what this means for retailers. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

Today we’re unpacking the two most important themes from the 2024 Marketer’s Toolkit for marketers in the US. As the US heads into what promises to be a contentious election year that will continue to underscore cultural divides, WARC's Cathy Taylor discusses polarization with Morning's Consult and the state of masculinity with Movember's Sarah Coghlan and Fernando Desouches of BBD Perfect Storm. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

Today we’re unpacking the two most important themes from the 2024 Marketer’s Toolkit for marketers in the EMEA region. WARC’s EMEA Commissioning Editor, Catherine Driscoll talks to Hugo Hensley, Head of Sports Services at Brand Finance, and Mark McGinn, Executive Director, Sustainability and Social Impact at Edelman. Discussing the power in sport sponsorship and how to build brand trust through sustainability. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

Today we’re unpacking the two most important themes from the 2024 Marketer’s Toolkit for marketers in the APAC region. WARC’s Asia Editor, Rica Facundo talks to Trezelene Chan, head of sustainability, APAC, Kantar and Seema Punwani, Partner, R3. Discussing why its important to invest in local communities and how AI will shape marketing strategy in Asia. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

This week WARC's Alex Brownsell talks to dentsu’s Dan Calladine, head of media futures, about media trends in 2024. Discussing generative, monetization and a growing uniformity across platforms, and the role of DE&I and sustainability in media.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

WARC's APAC editor Rica Facundo speaks to MassiveMusic’s Ralph van Dijk, director of music and brands APAC, and Aifric Lennon, director of research strategy. Discussing new formats and tactics for sonic branding in a modern marketing landscape and how to use it effectively to deliver both short- and long-term results.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.