Today we’re summarising the biggest talking points from this year in creative effectiveness. WARC's David Tiltman and Amy Rodgers discuss the move from purpose to post-purpose, the return of humour in advertising, and a host of important new research studies. Listen to the other episodes mentioned here: Emotion in advertising and Do stronger relationships produce stronger results?

Today we’re summarising the biggest talking points from this year in media. WARC’s David Tiltman and Alex Brownsell discuss Meta’s remarkable resurgence as a force in the global ad market, the fragmentation of attention measurement, and some important new thinking on reach. Listen to the other episodes mentioned here: Global ad spend outlook 2023/24, ESOV, attention and creative effectiveness, New thinking in reach.

This week we’re summarising the biggest talking points from this year in strategy. WARC’s David Tiltman and Lena Roland discuss a call for strategy to become more revolutionary, why marketers need to banish generational marketing, and why the rise of niche communities are becoming a key opportunity for strategists. Listen to the other episodes mentioned here: WARC x Cannes Lions: Future of Strategy, plus building brands for a new economy, The Future of Strategy and why marketers need a reality check, Is popular culture dead?

This week WARC’s Lena Roland talks to sports marketing consultant James Williams and 5T Sports Group’s Aileen McManamon. Discussing values aligned partnerships, brands that are making sponsorship work, and advice for marketers starting out. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

This week WARC’s Cathy Taylor and Ann Marie Kerwin look at how American marketers are getting started with Gen AI tools. Discussing definitions, benefits and pitfalls, and advice for getting started. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

WARC’s China editor, Jenny Chan, speaks to Sir Martin Sorrell, executive chairman at S4 Capital and Rogier Bikker, managing director at Media.Monks, Greater China. Discussing the China macroeconomic outlook for both inbound and outbound brands, applications of the ‘AI Industrial Revolution’, and the impact on the agency remuneration model. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

This week John Bizzell, WARC’s awards lead, talks to Martin Beverley, chief strategy officer at adam&eveDDB and Kate Waters, director of client strategy and planning at ITV. Discussing winning campaigns from APG Creative Strategy Awards 2023.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

In an exclusive podcast interview for WARC’s Marketer’s Toolkit, Grant McKenzie - Chief Marketing Officer, Europe and International at Asahi - talks to WARC’s Anna Hamill about sports sponsorship, media fragmentation, moving on from gender stereotypes, and the impact of climate change on the beer industry.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

In an exclusive podcast interview for WARC’s Marketer’s Toolkit, Mondelez’s Global Senior Vice-President for Consumer Experience and Digital Commerce, Jonathan Halvorson, spoke to WARC’s Anna Hamill about pricing strategies through inflation, the artificial intelligence revolution, and brand purpose in a polarized world.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

In an exclusive interview on The WARC Podcast, Andrea Brimmer, Ally Financial’s Chief Marketing and PR Officer, discusses brand trust during economic upheaval, the power of investing in women’s sports, piloting generative AI and much more.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

WARC’s David Tiltman, SVP Content, and Aditya Kishore, Insight Director unpack the Marketer’s Toolkit 2024. They discuss political polarisation, generative AI’s evolution into content creation, and masculinity in crisis. Interested to learn more, click here to read the report. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

WARC’s Lena Roland and Rica Facundo unpack the latest WARC Guide to creating cultural advantage. They discuss the end of monoculture, how culture is both polarised and connected, and how marketers need to move beyond a “just enough” understanding of their consumers. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

This week WARC’s Rica Facundo talks about the state of media quality in APAC with Wei Tuck NG, senior manager client analytics APAC, Double Verify and Veneeta Ranjan, head of media, Ferrero. We discuss why the region is lagging behind, how to raise the bar of media quality in high growth digital markets in the region. For more insights, check out WARC’s media quality report in collaboration with Double Verify. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

The third and final episode in a special three-part series that looks at creative effectiveness through the lens of the winners of 2023 WARC Awards. This week, WARC’s Amy Rodgers and John Bizzell discuss brave brands – those that have taken a risk, stepped outside of their category norms and comfort zones, and thought outside the box when it comes to their creative ideas. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

This week WARC’s Aditya Kishore talks to Sorin Patilinet, Senior Director Marketing Effectiveness at Mars. Discussing Mars’ constant innovation in creative measurement.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

The second episode in a special three-part series that looks at creative effectiveness through the lens of the winners of 2023 WARC Awards. This week, WARC’s Amy Rodgers and John Bizzell discuss the brands that have used data to spark creativity, which has subsequently generated results for their business.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

WARC’s Rica Facundo discusses the learnings from SXSW Sydney with WPP Australia and New Zealand’s President Rose Herceg, and Chief Strategy Officer Katie Rigg-Smith.Why should we invest in creativity, and what lessons can marketers take with them to fight for creativity in the boardroom, and cultivate it with their teams? In this episode we also hear from Severine Vauleon, Global VP at LUX, Josh Faulks, CEO at AANA, Michelle Martinis, Head of Marketing at National Australia Bank, Stephen Connor, Managing Director at Volvo Australia, Pete Randeria, Director of Global Innovation at Treasury Premium Brands, David Dahan, Managing Director at WPP@Unilever, Gavin Gibson, Managing Partner at Mindshare, David Redhill, ex-CMO of Deloitte, Sam Evans, Head of Digital Marketing and E-commerce at Modus Beer, Toby Talbot, Chief Creative Officer at Ogilvy. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

The first episode in a special three-part series that looks at creative effectiveness through the lens of the winners of 2023 WARC Awards. This week, WARC’s Amy Rodgers and John Bizzell discuss brands that have used real-world solutions or products to communicate marketing messages and meet their objectives.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

WARC’s David Tiltman and Alex Brownsell unpack the latest Global Ad Trends report on retail media. They discuss retail media’s ad spend numbers, which retailers are benefitting the most from this growth, and why the most exciting thing about retail media is the data.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

This week WARC’s Anna Hamill shares insights from some of the stand out cases from this year’s Marketing Society Awards. This episode features three interviews from the marketers behind the Mayor of London’s campaign to tackle misogyny, Yorkshire Tea’s long term growth success, and the Campaign Against Living Miserably’s fight against suicide. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

The final episode of the WARC Podcast from EffWorks 2023. Lena Roland, Head of Content for WARC Strategy, is joined by EssenceMediacomX’s Chief Transformation Officer Sue Unerman and Jake Webster, Senior Associate Strategy Director, to discuss new research on the new communications economy. Ian Whittaker, Managing Director and owner of Liberty Sky Advisors shares research that makes the case for marketing as a long-term investment; James Hurman, founder of Previously Unavailable, and WARC’s Amin Mrini advise marketers on how to scale-up profitably on digital marketplaces. The final guest, Hannah Gillett, Senior Communications Strategist at LEGO tells us about the importance of owned channels and an owned-first strategy.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

The second of three daily episodes of the WARC Podcast from EffWorks 2023. Anna Hamill, WARC’s senior editor for brands, is joined by marketing effectiveness legends Les Binet and Peter Field to discuss the state of the industry 10 years on from their groundbreaking research study, ‘The Long and the Short of it’. Fiona Blades, President and Chief Experience Officer at MESH Experience explains the importance of owned media channels in the marketing mix. Finally, Pawan Marella, Strategy Director at Unilever and Nilam Atodaria, Global Product Director at The GOAT Agency, talk about all things retail media, social commerce and influencers. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

The first of three daily episodes of the WARC Podcast from EffWorks 2023. Catherine Driscoll, WARC's Commissioning Editor EMEA, is joined by Laurence Green, Director of Effectiveness at the IPA to introduce the day alongside three effectiveness experts. Dr Grace Kite from Magic Numbers shares what brands need to know managing price rises and planning for inflationary times, and Tom Roach, VP Brand Strategy at Jellyfish, shares insights from his masterclass on excellence in digital creative. The final guest, Orlando Wood, Chief Innovation Officer at System 1, looks back to enduring creative principles and discusses what they mean for attention and digital channels today. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

This week WARC’s Lena Roland talks about the future of strategy with Richard Huntington, CSO at Saatchi & Saatchi and Mark Hadfield, founder of Meet the 85%. Discusses the calls for a research revolution as many popular methods used today leave marketers far removed from the reality of peoples’ lives. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

This week, WARC's Ann Marie Kerwin talks about bravery in strategy with Elizabeth Paul, chief strategy officer at The Martin Agency and Tomas Gonsorcik, chief strategy officer at DDB North America. A conversation about doing breakthrough work, the power of creativity, and advising clients on how to tackle thorny issues. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

WARC’s David Tiltman talks brand vs. performance marketing with Jim Stengel, Cait Lamberton and Ken Favaro, authors of a recent article on the need to move beyond this dichotomy. Interrogating entrenched industry metaphors, they discuss better ways of conceiving and measuring brand equity and why performance needs to take greater accountability for brand. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

This week, WARC’s Alex Brownsell is joined by Paul Stringer, our Managing Editor, Research and Insight, to unpack three key trends from WARC’s recent report, ‘The future of programmatic’. Covers programmatic in the post-cookie era, how to improve the efficiency and sustainability of the supply chain, and the spread of programmatic into emerging channels. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

This week WARC’s Rica Facundo talks anime with Robin Lau, global strategist of digital and entertainment at Dentsu. Discussing the rise of anime as a cultural force, anime fandoms, and why marketers should be paying attention to this.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

This week, WARC's Lena Roland is joined by Catherine Driscoll, Commissioning Editor EMEA for WARC Strategy to discuss three themes from the recent EMEA spotlight on drivers of brand growth. Discussing Paul Dyson’s drivers of advertising profitability, optimizing the balance between brand and performance marketing, and brand assets.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

This week WARC’s Aditya Kishore talks to Joan Colletta, Senior Director of Global Brand Leadership Team at McDonald's. Discussing how McDonald’s overhauled its marketing communications to become a real driver of commercial growth. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

This week WARC talks ESG with Cathy Taylor, commissioning editor at WARC and Whitney Dailey, EVP of purpose at Allison. How is ESG being perceived and how are these perceptions changing? Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

The third episode in a three-part series exploring the most important trends influencing global consumers. In this episode WARC’s Ann Marie Kerwin talks about the trends affecting the US with Amanda Peters, head of strategy at adam&eveDDB New York.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

The second episode in a three-part series exploring the most important trends influencing global consumers. In this episode WARC’s Rica Facundo talks about the trends affecting APAC with Josh Gallagher, COO of EssenceMediacom APAC.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

The first episode in a three-part series exploring the most important trends influencing global consumers. In this episode WARC’s Catherine Driscoll talks about the trends affecting Europe with Crawford Hollingworth global chairman and founder of The Behavioural Architects.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

This week WARC’s David Tiltman talks about differentiation and distinctiveness with Jenni Romaniuk, Research Professor at the Ehrenberg-Bass Institute, and Koen Pauwels, Distinguished Professor of Marketing at Northeastern University. How do these two ideas differ and does this difference matter? Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

The fourth and final episode in a series with the B2B Institute at LinkedIn on a concept called Promise to the Customer. In this episode we look at where this research goes next - how the team behind it plan to use it and apply it, and what they hope to achieve with it over the coming months and years. WARC's David Tiltman speaks to renowned strategist Roger Martin, Jann Schwarz, founder and global head of B2B Institute at LinkedIn, and Mimi Turner, head of EMEA & Latin America at the B2B Institute at LinkedIn.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

This week we are talking about the health of the global ad market with James McDonald, WARC’s Director of Data, Intelligence & Forecasting, and Kate Scott-Dawkins, global president of GroupM's Business Intelligence unit. WARC’s brand new ad spend forecast suggests a more positive outlook for investment, however, that return to growth will be uneven across channels and platforms. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

The third episode in a series with the B2B Institute at LinkedIn on a concept called Promise to the Customer. In this episode we go beyond the research to look at some real-life examples - two marketing initiatives that have a Promise to the Customer at their heart. WARC's David Tiltman speaks to Jason Carmel, global lead for creative data at Wunderman Thompson, Rachel Kerrone, director of brand and marketing at Starling Bank, and Jess Lovell, founder and CSO at Wonderhood.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

This week, WARC's David Tiltman is joined by Celeste Huang, Data Journalist for WARC Media and Alex Brownsell, Head of Content for WARC Media to discuss three themes from the recent Global Ad Trends report called Connected TV’s Next Episode. CTV is growing quickly as viewers and advertisers migrate from linear broadcast television. However, on closer inspection, that growth in CTV ad investment may be less impressive than first thought. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

The second episode in a series with the B2B Institute at LinkedIn on a concept called Promise to the Customer. In this episode, WARC's David Tiltman speaks to Mimi Turner, head of EMEA & Latin America at the B2B Institute at LinkedIn, and Paul Stringer, managing editor for research at WARC.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

This week WARC's David Tiltman is joined by Amy Rodgers, Head of Content for WARC Creative to discuss the winners of the Creative Effectiveness category at the Cannes Lions festival this year, and the trends among these winners. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

The first episode in a series with the B2B Institute at LinkedIn on a concept called Promise to the Customer. In this episode, WARC's David Tiltman speaks to renowned strategist and CEO advisor Roger Martin and Jann Schwarz, founder and global head of B2B Institute at LinkedIn. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

This week WARC’s Aditya Kishore talks about creative effectiveness at Proctor and Gamble with P&G’s David Grebert. Discussing how advertisers can build ways of working that help them invest in creativity and proves its effectiveness. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

This week Ann Marie Kerwin WARC's Americas Editor is joined by Cathy Taylor, WARC's US Commissioning Editor to dive into the themes from the WARC Guide to Cross-Media Effects. Discussing channel selection, creative customization, and measurement.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

This week WARC talks about how APAC is leading developments in social commerce and what other markets can learn from the region about how to effectively leverage this new channel. WARC’s Asia Editor Rica Facundo is joined by Manasa Harikar, E-Commerce Strategy Director for Unilever, Mindshare, Amandeep Singh, VP of Commerce & Customer Experience at VMLY&R, and Fionn Hyndman, Founder at Stickler. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

The fourth and final episode in the series interviewing CMOs. WARC's Anna Hamill is joined by Susan Jones, Chief Digital Officer at Diageo. Discussing how Diageo and its brands pivoted through the pandemic and opportunities in generative AI.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

This week WARC talk emotion in advertising with Ian Forrester, founder and CEO of DAVID, and Lynette Poh, Head of Marketing Communications at Singtel. Discussing the power of AI and applying it to the optimisation of creative and media strategies, and Singtel’s approach to the use and measurement of emotion in its advertising. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

The third in a four-part series interviewing CMOs. WARC's Anna Hamill is joined by Becky Moffat, CMO at HSBC UK. Discussing the current economic upheaval, how she makes the case for marketing investment, and how humour and storytelling increases engagement for a low interest category. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.