What is the right price to charge for your services? How do you know whether your current price is the price you ought to be charging… and that you’re not losing money by charging a lower price? If you’re going to put in the work to deliver, you at least need to be paid your full value’s worth, right? In this episode, I’ll share with you how to come up with the right price for the value you’re offering, and the two kind of pricing you should have to ensure you’re not losing any money. Enjoy! Find what you hear interesting and want to learn more on how to build a successful firm? You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW  

Want to know what a day in the life of Reza Hooda looks like? You’d be surprised to see it’s a lot different from what you think. You’ll find out what I do on a daily basis to keep the business up and running, how I get work done, and how my systems look like and function. Enjoy! Find what you hear interesting and want to learn more on how to build a successful firm? You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW

Ever wondered how some accountants are able to charge huge amounts for the same services you offer while you can’t? Well, it’s obvious they know something you don’t. But not to worry in this podcast episode, I’ll reveal to you what they know that you don’t and how you can use that information to charge higher fees for your services. Enjoy! Find what you hear interesting and want to learn more on how to build a successful firm? You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW

Just released a brand new FREE Masterclass training that you can watch on demand and find out how you can build a profitable accounting firm - without making the mistakes I did. Access it here https://bit.ly/podcastmasterclass2022 You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW

In today’s episode I’ll show you exactly how by teaching you about the 4 Value Umbrellas. These are value drivers that can help you instantly increase the value of your services before your clients. Enjoy! Find what you hear interesting and want to learn more on how to build a successful firm? You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW  

The biggest question I get asked by accountants all over is, “How do I win new clients?” And I understand why it’s difficult to find the answer to that because there’s so much information out there teaching this that it’s easy to get confused. That’s why in this episode I intend to clarify the steps for you and tell you exactly what you need to do to get more of your ideal clients into your firm. Enjoy! Find what you hear interesting and want to learn more on how to build a successful firm? You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW

Remember the saying, “In every cloud there is a silver lining.” Well, the pandemic has its silver lining. It’s a BIG opportunity it has created for us Accountants. One that if taken advantage of would help our firm thrive for years to come. In today’s episode, I share with you what this BIG opportunity is and how you can take advantage of it. Enjoy! Find what you hear interesting and want to learn more on how to build a successful firm? You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW  

What can a car wash operator teach you about pricing in your accounting firm? You’d be surprised to find out. In this episode, I share with you my experience with a certain car wash operator, specifically, the pricing tactics they use to satisfy their customers preferences and how you can use a similar approach in your firm to satisfy your clients needs as well. Find what you hear interesting and want to learn more on how to build a successful firm? You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW

After more than a decade of trial and error running my accounting firm and learning from different mentors and books, I discovered what it really takes to make an accounting firm successful. So I compiled and organized all my learnings into a simple 4 pillars framework that any accounting firm owner can use as a guide to build a profitable, impactful and successful accounting firm. In this podcast episode you're going to be learning what these 4 pillars are about and how you can take advantage of it to scale your accounting firm. Enjoy! Find what you hear interesting and want to learn more on how to build a successful firm? You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW

After more than a decade of trial and error running my accounting firm and learning from different mentors and books, I discovered what it really takes to make an accounting firm successful. So I compiled and organized all my learnings into a simple 4 pillars framework that any accounting firm owner can use as a guide to build a profitable, impactful and successful accounting firm. In this podcast episode you're going to be learning what these 4 pillars are about and how you can take advantage of it to scale your accounting firm. Enjoy! Find what you hear interesting and want to learn more on how to build a successful firm? You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW

Ever had a prospect call your price “too expensive” when you present it to them? And another prospect accept it without negotiating… like it’s a bargain? Well, that’s because people value things differently, and are willing to spend on what they think they will get more value from not less. This is why knowing what value means to your clients and even more importantly, how to increase that value before their eyes is paramount to success. In this episode you’ll discover the two types of value and what they both mean to your clients… and how you can increase it to get a better price for your services. Enjoy! Find what you hear interesting and want to learn more on how to build a successful firm? You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW

Clients don’t care about the cost structure of whatever they are buying, what they only care about the result, the outcome, the solution, the utility for them. They make a judgment based upon a simple equation: Is the VALUE they are getting higher than the PRICE they paying - if so, then they buy. They only care what VALUE they get from you So get better at portraying and communicating your VALUE and you’ll be able to get higher prices and please, STOP charging for hours because that’s not what your clients are buying. To find out more listen to this podcast. You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW  

Ever been so overworked and underpaid that you feel like quitting your accounting firm and going back to your job? Well don’t give up just yet. In today’s episode I share what I did in a similar position some years ago to turn things around for good. Here’s a glance at this episode… [1:15] Reza’s journey into accountancy and entrepreneurship [3:10] How the accountancy practice ran before I joined [3:50] How I started advertising my business [5:46] Struggles with the new business [6:39] The turning point in my life [8:10] My success story Enjoy! Find what you hear interesting and want to learn more on how to build a successful firm? You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW

From 50 - 400 clients in just 12m!! That’s the journey and story of Rachel Martin and her firm StriveX that she runs with her partner James Rachel’s had incredible success growing her firm using social media in particular so if you want to know the secret to her growth make sure you listen to this podcast. We’ll be delving into Rachel’s story including how she’s also grown her team from just her and James to a team of 9 people in the last year alone  Time-stamped show notes [2:16] Rachel introduces herself, her achievements and speaks about her brand accountant_she[4:06] How Rachel was able to go from 0 to 400 clients in 18 months[7: 42] How Rachel grew her clients base, what she did to get referrals and her best source for new clients[12:42] Rachel's content strategy[24:06] Rachel's tips on doing videos and equipment advice[29:51] How Rachel built her team, when she decided to take on employees and the structure within her firm[35:00] Where does Rachel see StriveX in the next 5 years[38:12] Biggest challenge of running an accounting firm You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW  

Want to know how you can significantly increase your fees as a small firm? Listen to this episode where  I interview Bev Flanagan, Founder of Mind Your Assets accountants - and winner of Yorkshire's Best Accountant award!  Bev spoke about her journey over the last 12m where she has enjoyed amazing growth, tripling her average fees, winning recurring fees of over £24,000 and adding high value one off project work to her repertoire (not to mention winning some awards along the way!) Time-stamped show notes [3:00] Bev's journey and how she started her accounting firm coming from an industry background[7:00] How Bev got her first clients and how she priced her clients initially[11:53] Bev's challenges before she went on her pricing journey[17:00] Monetary results that Bev has got after being able to communicate her value better[21:00] The systems Bev has in place to run her accounting firm[28:00] Which sofware solution Bev uses and how is better than others[32:54] The biggest fear when repricing clients and the biggest learning[35:40] Quickbooks vs Xero[37:40] Where Bev gets her accounting industry information[39:39] Advice Bev would give to her younger self You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW  

Listen to this podcast where Lucy Cohen who has grown her firm from 0 to 2000 clients speaks about her journey and story of how she achieved the growth that she did - the challenges she faced and the opportunities she took to get from where she was to where she is today. When it comes to a running a successful accounting firm there are only 4 things that move the needle forward i.e pricing, positioning, process and people. In this episode we have focused on getting your positioning right. To know more about the other three pillars hear my other podcasts here. Once you get these 4 pillars sorted, you will have a successful accounting firm. Time-stamped show notes [2:15] Jeff's accounting journey and how JLA came about [3:00] Introduction to Lucy and her how her journey started [9:50] What made Lucy's firm different from her competition anf made it easier for her to scale as fast as she did [18:10] How Lucy uses low cost leadership for her accounting firm and is still profitable [20:00] How Lucy uses subscription payment model in her accounting firm [29:35] How to bring your team along your vision and make them more accountable when you are scaling [45:05] Advice from Lucy You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW  

You can work when, where and how you want .... as long as the WORK gets done! That's the premise of a ROWE (Results Only Work Environment) In this episode, Jody Thompson and I spoke about  the ROWE and how you can take steps to implement.Download my free guide on how to create an awesome workplace culture here https://go.rezahooda.com/optin1636443421756 Reading Jody's book was hugely eye-opening for me and led to us completely transforming the way we approached work back in 2017.  We moved to a model where our team can work when, where and how they want as long as the work gets done  If you're not happy with the culture in your firm, struggling to get your people to do their best, still perhaps keeping timesheets and encouraging presenteeism then you'll want hear this.     You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW

Listen to this podcast where Jeffrey Lermer who has grown his firm from £200k to £2million+! speaks about his journey and story of how he achieved the growth that he did - the challenges he faced and the opportunities he took to get from where he was to where he is today. When it comes to a running a successful accounting firm there are only 4 things that move the needle forward i.e pricing, positioning, process and people. In this episode we have focused on getting your processes right. To know more about the other three pillars hear my other podcasts here. Once you get these 4 pillars sorted, you will have a successful accounting firm. Time-stamped show notes [2:15] Jeff's accounting journey and how JLA came about [7:30] How Jeff grew his turnover from £200k to a £2m+ [13:49] How to get infront of potential clients [17:05] Jeff's refferal strategy [18:30] How long it took Jeff to reach here [19:22] Jeff's recruitment strategy [25:30] At what stage did Jeff take on people when he started [28:00] If Jeff started again where would he get his first 5 clients [33:18] How to outsource people You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW  

Listen to this podcast where the legend that is Ron Baker  discussed  the good, the bad and the ugly with timesheets (mostly the bad and ugly!) When it comes to a running a successful accounting firm there are only 4 things that move the needle forward i.e pricing, positioning, process and people. In this episode we have focused on getting your processes right. To know more about the other three pillars hear my other podcasts here. Once you get these 4 pillars sorted, you will have a successful accounting firm. Time-stamped show notes [4:26] Using timesheets as a measure for profitability [11:20] How timesheets came about and how we should actually be measuring profitability [15:35] Alternative to timesheets to keep check on slack employees [20:22] How to avoid scope creep [27:10] How to deal with paying employees by the hour but not using time sheets [30:00] How not using timesheets alligns your employees and customers' objectives [38.29] Subscription business model for accounting firms You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW  

How Neil got from £0 to over £100,000 in revenue in just 12 months!  And all that during a global pandemic!  Listen to this episode to know what Neil has done to achieve this amazing growth in the short time he's been running his accounting firm.  When it comes to a running a successful accounting firm there are only 4 things that move the needle forward i.e pricing, positioning, process and people. In this episode we have focused on getting your processes right. To know more about the other three pillars hear my other podcasts here. Once you get these 4 pillars sorted, you will have a successful accounting firm. Time-stamped show notes [2:17] Introduction to Neil and his journey of growing his new business from 0-100k in 12 m[12:07] How Neil positioned himself to get his first few clients[15:24] How Neil generated enquiries from his Facebook group[28:02] How Neil has generated the right type of enquiries for his business You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW

In this podcast Alex falcon Huerta talks about her journey from Bedford (UK) to Bali! How she has set up her firm with her team and processes so she can be anywhere in the world and the practice can continue to run without a glitch. Listen to this podcast to hear how Alex is fulfilling her personal dreams by having a practice that works for her now so she can live the life that she wants. When it comes to a running a successful accounting firm there are only 4 things that move the needle forward i.e pricing, positioning, process and people. In this episode we have focused on getting your processes right. To know more about the other three pillars hear my other podcasts here. Once you get these 4 pillars sorted, you will have a successful accounting firm. Time-stamped show notes [2:12] Introduction to Alex and more about her journey from Bedford to Bali[5:24] The reason behind Alex wanting a remote firm and how she prepared for it[14:11] How Alex structured her team to run the process and firm allowing her to work remotely[18:39] How have Alex's clients reacted with remote working[22:55] How Alex's team works and building a culture to make them feel a part of the team[29:43] How Alex recruited her offshore team[30:26] If Alex was to start her firm today, the software she would use[31:12] Advice to people who plan to start their firm today[39:41] What should someone lookout for when starting a remote firm or planning to go on a holiday[42:39] How Alex recruits her remote employees You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW  

In this session, Dave shared his highly innovative and tech focused approach to running his accounting firm. You'll also get to hear Dave's views on where he's focusing his efforts to continuously innovate and remain at the forefront of the tech accounting revolution that's taking place! Listen to this podcast to learn how you can do the same in your firm. When it comes to a running a successful accounting firm there are only 4 things that move the needle forward i.e pricing, positioning, process and people. In this episode we have focused on getting your processes right. To know more about the other three pillars hear my other podcasts here. Once you get these 4 pillars sorted, you will have a successful accounting firm. Time-stamped show notes [2:54] Introduction to Dave's accounting journey and how Sidgrove came about [7:03] Dave speaks about how he is a different type of accountant from other accountants [12:41] In reference to technology. where should an accountant start when they decide to offer finance services [25:50] How Dave prices his finance services? You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW  

In this episode, I spoke about my journey from when I bought my accounting practice back in 2008 till today.  You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW

In this session, Will shared his story of building his digital firm over the last decade. He also talked of where one should focus their efforts to ensure their digital firm is constantly evolving in our ever changing world. Listen to this podcast to learn how you can do the same in your firm. When it comes to a running a successful accounting firm there are only 4 things that move the needle forward i.e pricing, positioning, process and people. In this episode we have focused on getting your processes right. To know more about the other three pillars hear my other podcasts here. Once you get these 4 pillars sorted, you will have a successful accounting firm. Time-stamped show notes [1:57] introduction to Will and his journey of making his firm 100% cloud[4:20] How does Farnell Clark look as a digital firm today and what they aspire to be in the future[6:57] The structure used at Farnell Clark to grow it to 50 people[11:17] How the pods are recruited, trained and issues with having a pod systems at Farnell Clark.[16:06] How soon after Will started his firm did he hire his first employee, What triggered the move, How many clients/income was Farnell Clark at when it first hired[23:23] How does Will charge his clients and his journey of repricing his old clients[33:30] How is Will ensuring that client experience is great at his firm so all his clients are happy with Farnell Clark[41:34] Where does Will plan to take Farnell Clark in the next 5 years You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW  

Are you struggling to get new enquiries? Have your referrals dried up? And does this make it worse for you especially due to the pandemic? Luckily, there are a few minor tweaks that you can make and start to get enquiries for all over the nation. In this episode, I interviewed Joshua Tharby of JSM Partners and we spoke about how he built his practice from nothing to £200k in less than 24 months! We spoke about how he has achieved success and also got some practical tips and lessons from his journey that you can implement to in your firm and transform your profits as your client base grows exponentially. When it comes to a running s successful accounting firm there are only 4 things that move the needle forward i.e pricing, positioning, process and people. In this episode we have focused on getting your positioning right. To know more about the other three pillars hear my other podcasts here. Once you get these 4 pillars sorted, you will have a successful accounting firm. Time-stamped show notes [00:29] Introduction to the topic, Joshua's journey in accounting and how he got started with JSM Partners [05:06] Joshua's reason for niching into the property niche and how that has helped him position himself better. And how long after he started to niche his firm did he completely niche into just property investors? [09:50] Joshua's way of gaining traction for his firm, enquiries from his Facebook group and his video journey. [15:39] Joshua' advice to other accountants to get their marketing right. [17:20] Joshua talking about hoe to best use Facebook for business purposes, dealing with algorithm changes on social media platforms and the downsides to being the face of your company. You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW  

In this podcast Joe from Nephos Accountants spoke about how he delivers business advisory services to his clients and the direction he is taking his practice in.   Listen to this podcast to learn how you can do the same in your firm. When it comes to a running a successful accounting firm there are only 4 things that move the needle forward i.e pricing, positioning, process and people. In this episode we have focused on getting your positioning right. To know more about the other three pillars hear my other podcasts here. Once you get these 4 pillars sorted, you will have a successful accounting firm. Time-stamped show notes [1:26] Introductio to Joe and his journey with building his firm Nephos[4:01] How did Joe ensure that he offered accounting as well as advisory services. How he trained his team to ensure he achived that. How he got started with his firm?[7:49] How did Joe package your services[9:31] How Joe priced his services earlier and how he does it do now[11:50] Packages at Nephos for business owners and how much they cost and what do the packages include.[20:53] What is Joe's profit margin[21:46] Does Nephos niche?[23:08] How Joe finds new advisory clients[25:40] What marketing is Joe doing to build his brand and attract the right kind of enquiries[28:17] Where does most of Joe's new business come from[28:30] How Joe delivers advisory services[32:58] Opportunity for accountants[35:01] Advise from Joe for accountants who want to start with advisory You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW

Is your firm overly dependent on you? Do you feel that you are over working? In this podcast, I was joined by Paul Barnes and he speaks about how to systemise your practice so it can run (almost) without you with Paul Barnes.  Listen to this podcast to learn how you can do the same for your firm. When it comes to a running a successful accounting firm there are only 4 things that move the needle forward i.e pricing, positioning, process and people. In this episode we have focused on getting your positioning right. To know more about the other three pillars hear my other podcasts here. Once you get these 4 pillars sorted, you will have a successful accounting firm. Time-stamped show notes [1:47] Introduction to Paul and his accounting journey[7:16] When did you first realise that you needed to systemise your firm in order for it to be able to run without you[9:16] How long after starting MAP did Paul take up his first hire[11:10] How Paul first started to get his systems right[13:02] What inspired Paul to create a system[16:02] How Paul trains his team to ensure that they keep building the system.[18:55] The way that Paul uses to create his systems[22:33] How Paul deals with objections from his team when it comes to building systems[24:26] The benefits of having a systems[28:02] The systems Paul has in place[30:03] System that Paul uses for onboarding[32:28] Software used by Paul for his firm Rate, Review, & Subscribe on Apple Podcasts "This is a really informative podcast. If you are looking to run your practice more efficiently AND improve profits and/or free time, then this is your first port of call..."<– If that sounds like you, please consider leaving us a review. This helps me support more people — just like you — and help them transform their practice. Click here to rate our podcast and leave us a review. Also, if you haven’t subscribed to my podcast already please do so. I have planned lots of exciting and new content for my podcast, so if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now! Just released a brand new FREE Masterclass training that you can watch on demand and find out how you can build a profitable accounting firm - without making the mistakes I did. Access it here https://bit.ly/podcastmasterclass2022 Want access to a framework to help you increase the value you offer and therefore charge higher prices with confidence? Click here to download 🤜https://go.rezahooda.com/pricing If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6MSign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3yi7NhRCheck out my YouTube channel: https://bit.ly/3tMWElW

Do you need to build a personal brand as an accounting firm owner? In this podcast Alastair spoke about how he has grown his firm and client base through using his personal brand and focusing on his firm's profile.  Listen to this podcast to learn how you can do the same for your firm. When it comes to a running a successful accounting firm there are only 4 things that move the needle forward i.e pricing, positioning, process and people. In this episode we have focused on getting your positioning right. To know more about the other three pillars hear my other podcasts here. Once you get these 4 pillars sorted, you will have a successful accounting firm. Time-stamped show notes [2:18] Introduction to Alastair and a bit more about his accounting and marketing journey[8:52] How Alastair offers finance function in his firm and how other firms can position themselves to offer this service.[15:59] Core applications that are used in Alastair's firm and how they determine what application would work best for each client[22:11] Does Alastair do the finance work himself or does he delegate it to his staffand how he trains his staff[27:04] How the name Flinder came up, how has building a brand has helped the firm.[30:21] Alastair's advice to accountants on building their personal brand. The benefits of having their own brand[35:30] How Alastair attracts the right talent for his firm[42:34] Future plans for Flinder You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW

Do you get app overwhelm with the countless number of accounting apps out there? Caroline specialises in advising accountants on delivering app advisory. In this podcast, I asked her how accountants can develop an app advisory service in their firms, where to start and how it can become a profitable service line. Listen to this podcast to learn how you can start a profitable app advisory service in your firm.  When it comes to a running a successful accounting firm there are only 4 things that move the needle forward i.e pricing, positioning, process and people. In this episode we have focused on getting your positioning right. To know more about the other three pillars hear my other podcasts here. Once you get these 4 pillars sorted, you will have a successful accounting firm. Time-stamped show notes [1:30] Introduction of Caroline and her accounting journey[4:55] How far does Caroline think accountants have come in their journey to make their practice digital[7:03] Which app is Caroline's favourite and what app would she recommend a firm to start with?[12:49] What are your favourite apps for management reporting management?[18:38] How to get your clients to use these apps[20:23] Case study of how by using cloud technology helped a client free up so much of his time[24:51] the opportunity for accountants to offer full finance function to their clients and adding value to your clients. You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW

Is your firm overly dependent on you? Do you feel that you are over working? In this podcast, I was joined by the Chairman at multi-award winning firm d&t Chartered Accountants, Carl Reader. Carl is widely recognised as a thought leader in the accounting profession and has been recognised as one of the leading voices on social media by ICAEW. And in this episode, we discussed how to build an accounting firm that can run without you. Listen to this podcast to learn how you can do the same for your firm. When it comes to a running a successful accounting firm there are only 4 things that move the needle forward i.e pricing, positioning, process and people. In this episode we have focused on getting your positioning right. To know more about the other three pillars hear my other podcasts here. Once you get these 4 pillars sorted, you will have a successful accounting firm. Time-stamped show notes [1:34] Introduction to Carl and his accounting journey[10:57] How Carl began his journey to build a practice that could run without him, the systems he used to achieve this[15:04] The thing Carl would have done differently had he started his firm again[16:39] How did Carl determine when to increase the number of employees in his firm[19:31] What structure does Carl's firm have i.e number of managers to employees and what roles he created that helped him create a firm that could run without him[21:34] What a pod system is[23:16] The metrics used to see how well employees are performing[25:03] D & T's journey with niching and Carl's advice to other firms on niching[43:47] What would Carl's priorities' be to achieve a firm that can run without him if he started his firm all over gain You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW  

Would you like to get 98% of your tax returns done by Xmas? In this podcast Nicola shared how she has systemised the tax return information collection process to get 98% of her tax returns done by Xmas -meaning that she can use January to further grow her business instead of stressing out about tax returns.  Listen to this podcast to learn how you can do the same in your firm When it comes to a running a successful accounting firm there are only 4 things that move the needle forward i.e pricing, positioning, process and people. In this episode we have focused on getting your positioning right. To know more about the other three pillars hear my other podcasts here. Once you get these 4 pillars sorted, you will have a successful accounting firm. Time-stamped show notes [1:37] Introduction to Nicola Sorell and her accounting journey[5:59] How many tax returns do you have to complete[6:12] Nicola's strategy to ensure she gets her tax returns done in time[8:10] When does Nicola first send out a request to her clients for information to prepare their tax retuns[9:04] What tax return software Nicolla uses to get such amazing results[9:51] How Nicola asks her clients for information to prepare their tax returns[11:50] How often Nicolla sends her clients a reminder for information[15:21] How Nicolla manages to motivate her employees to get the tax return done[16:46] How Nicola manages to juggle tax returns and other work[18:46] How Nicola trains her team to get tax returns done in time[20:11] What is their turn around time for tax retruns[20:39] What system is used to show that the information is recieved from the client or that the tax return has been completed[23:00] How to deal with a lot of tax returns information coming at the same time[24:42] Is email the only means of communication You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW  

Do you struggle convince clients to move to cloud? In this session Kieran spoke about how to digitally transform your practice to become 100% cloud based. If you’re still struggling to convince clients of the how cloud accounting can benefit them, then hear how Kieran has successfully done it in his firm. When it comes to a running a successful accounting firm there are only 4 things that move the needle forward i.e pricing, positioning, process and people. In this episode we have focused on getting your processing right. To know more about the other three pillars hear my other podcasts here. Once you get these 4 pillars sorted, you will have a successful accounting firm. Time-stamped show notes [1:10] Introduction to Kieran's journey of becoming self employed. [7:02] Strategy Kieran uses with clients who are reluctant to becoming cloud based. [13:14] Does being a digital firm using Xero mean that Kieran drives potential clients who don't use Xero away?[16:56] Receipt Bank vs Autoentry, which one is better value for money? [20:45] How Kieran charges his clients for software that he uses.  [28:40] Kieran's advice to accountants who are still contemplating whether they should become cloud based.  Rate, Review, & Subscribe on Apple Podcasts "This is a really informative podcast. If you are looking to run your practice more efficiently AND improve profits and/or free time, then this is your first port of call..."<– If that sounds like you, please consider leaving us a review. This helps me support more people — just like you — and help them transform their practice. Click here to rate our podcast and leave us a review. Also, if you haven’t subscribed to my podcast already please do so. I have planned lots of exciting and new content for my podcast, so if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now! Just released a brand new FREE Masterclass training that you can watch on demand and find out how you can build a profitable accounting firm - without making the mistakes I did. Access it here https://bit.ly/podcastmasterclass2022 In this session, Kieran talks about how to digitally transform your practice to become 100% cloud based. If you’re still struggling to convince clients of how cloud accounting can benefit them, then hear howKieran has successfully done it in his firm. You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW

Do you struggle with using LinkedIn?  Do you struggle getting leads from LinkedIn?  In this session Karl will talked about how he has used LinkedIn to grow his practice by adding £54,379 in new business in the last 12 months. Karl also shared the type of content he has used to help him to grow his audience and generate enquires from ideal clients. When it comes to a running a successful accounting firm there are only 4 things that move the needle forward i.e pricing, positioning, process and people. In this episode we have focused on getting your positioning right. To know more about the other three pillars hear my other podcasts here. Once you get these 4 pillars sorted, you will have a successful accounting firm. Time-stamped show notes [1:42] Introduction to the topic and Karl's journey of how he got started with an accounting firm.[3:53] What strategy did Karl use prior to discovering linkedIn and the number of enquiries that strategy generated from it.[5:30] How linkedin changed things for Karl's firm[7:25] How many enquiries Karl got from linkedIn in 2019 alone.[9:27] What content strategy Karl uses to attract the right kind of clients[14:55] How often Karl posts on LinkedIn.[17:13] Text vs Video posts, what works better? [22:21] How Karl used Linkedin to advertise his lead magnet for free and how you can do the same for your lead magnet.[28:02] Are all of Karl's videos work related or does he do personal ones as well and what should the balance between the two be. [31:10] How to choose the right hashtags for your posts to increase your reach [34:04] The system Karl uses to track marketing efforts Rate, Review, & Subscribe on Apple Podcasts "This is a really informative podcast. If you are looking to run your practice more efficiently AND improve profits and/or free time, then this is your first port of call..."<– If that sounds like you, please consider leaving us a review. This helps me support more people — just like you — and help them transform their practice. Click here to rate our podcast and leave us a review. Also, if you haven’t subscribed to my podcast already please do so. I have planned lots of exciting and new content for my podcast, so if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now! Just released a brand new FREE Masterclass training that you can watch on demand and find out how you can build a profitable accounting firm - without making the mistakes I did. Access it here https://bit.ly/podcastmasterclass2022 In this session Karl talks about how he has used LinkedIn to grow his practice in the last 12 months. Karl also shares the type of content he has used to help him to grow his audience and generate enquires from ideal clients.  You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW