Join me as I delve into the world of networking in this episode. I'll share my personal experiences from my longest solo trip in Dubai where I've met more people in a week than I have in the last six months in the UK. You'll hear about the importance of making yourself memorable in networking meetings. How can you stand out from the crowd? How do you position yourself to be remembered? I'll shed light on the power of LinkedIn and other social platforms for online networking. You'll learn how to make connections that can yield significant business rewards. There's also a discussion about the role of referrals and introductions in your networking strategy. Plus, hear an interesting anecdote about a member of my network who used a unique way to generate referrals. Whether you love networking or dread it, this episode is packed with insights and practical advice to help you navigate the networking landscape effectively.   ----------  If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1200+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me Want to find out more another the accounts and tax production software we use? Visit our sponsor Tax Calc here

In this episode of the podcast, I'm joined by my colleague, Brendan. We're here in Dubai, setting up our Capture Accounting operations. It's been a hectic few days as we navigated the bureaucratic process to obtain the necessary permits and licenses. Once we secure our Emirates ID, we'll be all set to begin property trading and expand our services to our Capture Accounting clients. Our time in Dubai has been well spent. Brendan, who leads our Capture Accounting brand and manages most of our client relationships, and I have been meeting with key intermediaries and clients. Meeting them in person is a rare and valuable experience. Dubai's landscape, weather, and skyscrapers have left us in awe, making this business trip quite enjoyable, especially since we're here without our kids. In today's episode, I've decided to deviate from our usual content and bring Brendan onto the podcast. We've just wrapped up some meetings, and I thought it would be a great opportunity to ask Brendan about his journey with our team, his role, and his experiences. I believe his insights can offer valuable lessons for others in the accounting field. Brendan shares his reasons for leaving his previous employer, focusing on workload and a lack of training and support within the team. He emphasizes the importance of client relationships, and how a client-centered focus led him to our team. Brendan also discusses how our results-based approach, which doesn't fixate on hours and timesheets, allows for greater flexibility and productivity. He appreciates the freedom to work when and where he's most productive. We delve into the benefits of specialization, as Brendan has played a pivotal role in growing our Capture Accounting brand, focusing on serving creators and influencers. This specialization has allowed us to streamline processes and develop a deep knowledge of the industry. Brendan also highlights the significance of trust and appreciation within a team. Trusting your colleagues and showing appreciation for their work are key factors for job satisfaction and building strong, motivated teams. Throughout the episode, Brendan's insights provide a unique perspective on the journey of building a successful accounting practice with a client-centered approach, specialization, and a supportive team. ----------  If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1200+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me Want to find out more another the accounts and tax production software we use? Visit our sponsor Tax Calc here

Are you someone who wants to overcome your fear of public speaking? In this episode, I share my personal journey and how conquering this fear can transform your results. Join me as I discuss the impact of public speaking on your perceived value, generating inquiries, and driving new business. Discover the power of speaking engagements, seminars, webinars, and podcast appearances. Don't let fear hold you back from unlocking your full potential. Tune in now and start your journey to becoming a confident public speaker. ----------  If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1200+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me Want to find out more another the accounts and tax production software we use? Visit our sponsor Tax Calc here

In this episode, I share my thoughts on the power of compliance and why it is essential for your success. Join me as I discuss various topics, including evaluating user feedback, user research methods, and understanding user needs. I also provide insights on how to maximize the value of compliance work and build a profitable practice. In the episode, I talk about my recent experiences, including recording in a different location due to technical challenges. I also share exciting news about my upcoming trip to Dubai to set up Capture Accounting and expand our services to creators and influencers. Additionally, I discuss the importance of mindset, understanding your value, and effective pricing strategies for compliance services. Tune in to discover how compliance can be your superpower and how it can contribute to the growth and success of your accounting firm. Don't miss out on valuable insights and actionable tips that can help you thrive in the industry. Join me on this episode and harness the power of compliance! ----------  If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1200+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me  

As I start my day, I share snippets of my daily life, including managing house renovations and planning a trip to Dubai. Then, I discuss my upcoming speaking engagements for Quickbooks' Get Connected event. Moving on to the main topic, I delve into the question of what is the best structure for your firm. I emphasize the importance of having client managers who serve as the main point of contact for clients. These managers should possess strong interpersonal skills and be able to handle client relationships effectively. I also touch on the concept of a year-end team, consisting of individuals with expertise in handling complex tax planning and year-end accounts. Additionally, I highlight the significance of assigning responsibilities based on individual skill sets and experience. Ultimately, there is no one-size-fits-all solution when it comes to determining the right structure for your firm. It depends on the type of work you undertake, the level of complexity involved, and the technical expertise required. Finally, I stress the importance of giving clients a home within your firm, ensuring that they have a dedicated point of contact for all their needs. By establishing this structure and providing exceptional client service, your firm will thrive and grow. ----------  If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1200+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

In this episode, we talk about pricing and how much you should charge for your services. I share my own experience and insights on determining the right price for your clients. We discuss the value you provide and how to convey it effectively. Whether you're an accountant or in any service-based profession, this episode will help you understand the factors to consider when setting your prices. We explore the concept of value and how it differs from costs. I explain the importance of understanding your client's perspective and finding a price that represents value for money. Pricing is not a one-size-fits-all approach, and I guide you through the process of testing and adjusting your prices to maximize your revenue. I share my journey of transitioning to fixed pricing and the benefits it brings. We discuss the significance of quoting monthly fees and the value of being accessible to your clients throughout the year. I emphasize the importance of pricing based on the value you deliver, including your expertise, thinking time, and acting as a client's agent with tax authorities. If you're wondering how to price your services or looking to increase your prices, this episode provides practical tips and strategies. Join me as we delve into the world of pricing and discover how to charge what you're worth. Tune in now and take your pricing game to the next level! ----------  If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1200+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

Hey there, it's me. In this podcast, I share my experience of spending 40 hours a month on self-education and which podcasts I listen to. I talk about how investing in my own education has helped me launch and scale my businesses, manage my family life, and still have time for myself. In the transcript, you'll hear about my routine of reading books, listening to podcasts, attending courses, and learning from others. I also share some of the podcasts I listen to regularly, including those on marketing, entrepreneurship, and self-management. If you're looking to improve your skills, grow your business, or just learn something new, this podcast is for you. Tune in to discover how investing in your own education can pay off in the long run. ----------  If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1200+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

Hey there, it's me. In this episode, I talk about my weekly roundup, including the challenges of back-to-school week with four kids in four different schools. I also discuss attending a lunch with Zero and my upcoming speaking engagements with Quickbooks' Get Connected events. Then, I dive into the hot debate of Zero vs. Quickbooks, sharing my perspective as a software-agnostic accountant. I explain how our practice uses a mix of both software and caution against becoming too evangelical about one particular software. Finally, I wrap up with a reminder to keep an open mind about software and to focus on making your life easier and covering the cost of subscriptions within your monthly fees. Thanks for listening! ----------  If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1200+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

Hey there, In this episode, I share my tips and techniques for closing a sale. I discuss how to get in front of the right people, run effective sales meetings, and position yourself as a guide who can help prospects achieve their desired outcomes. As usual, I share some personal anecdotes, including my recent coaching session with a team member and my experience talking to a content creator who is interested in our services. I also offer some practical advice, such as using profiling techniques to identify good prospects, asking the right questions to uncover pain points and desired outcomes, and giving pricing information in person. So if you're looking to improve your sales skills, this episode is for you. Tune in to learn the secrets to closing a sale and take your business to the next level. ----------  If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1200+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

In this episode, I share a personal update on my cancelled Bali trip due to my daughter's illness. Despite the setback, I discuss the importance of being able to drop everything and be there for family when needed, all while keeping my businesses running smoothly. Next, I dive into the topic of leadership and the quote "You're not responsible for the work, you're responsible for the people who are responsible for the work." I share insights from my recent coaching session with a team member and how I used recordings of his sales calls to provide valuable feedback. If you're struggling with converting prospects or managing a team, this episode is for you. I share actionable tips and techniques on how to effectively train and manage your team, and how to have productive conversations with prospects to convert them into clients. As always, I appreciate your feedback and support, and would love to hear from you. Drop me a line on LinkedIn and let me know what you think of the episode. ----------  If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1200+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

🎙️ In this episode, I talk about the different software systems that we use in our practice to manage our workflow, client data, and knowledge hub. I break down the three areas of our firm (factory, office, and brains) and explain the importance of having systems in all three areas. 🔍 In the factory, we use Glide to manage our workflow, including deadlines, job stages, and quality control. In the office, we use TaxCalc for our CRM and Virtual Cabinet for document management and client correspondence. We also use Signable, integrated within TaxCalc, for electronic signatures. For our knowledge hub, we use Notion to create a database of all our process notes, tutorials, and useful links that help us work smarter and more efficiently. 👨‍💼 Throughout the episode, I stress the importance of having a knowledge hub to capture and share intellectual capital between team members in the most efficient way possible. I encourage you to build out your own knowledge hub to improve your team's efficiency and profitability. 👍 If you found this episode helpful, please leave a rating and review on your favorite podcast platform. Thank you for listening! ----------  If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1200+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

In this episode, I discuss why I no longer hire trainees in my accounting practice. I share my personal experiences and thoughts on the alternatives available to small firms, including outsourcing and offshoring. I explain the challenges and risks involved in training inexperienced employees and why it's often better to recruit people with some years of experience under their belt. I also highlight the benefits of hiring offshore employees, such as cost savings and the availability of experienced candidates. If you're a small accounting firm owner, this episode will give you insight into the pros and cons of hiring trainees and alternative hiring strategies to consider. You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW  

Join me as I discuss how to allocate work to your team members in your accounting firm. I'll share insights on building a team, retaining high performers, and creating a culture of high performance. Learn how to delegate responsibilities, allocate work, and manage client portfolios for maximum efficiency and profitability. Plus, find out how to position your firm for success and build a business that can run without you. Don't miss this valuable episode! You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW

Hi there! In this episode, I'm sharing with you some of the things I don't do in my practice that might help you determine what to eliminate from your plate. As practice owners, we often do things the way they've always been done, but there might be ways to streamline and free up your time. I hope this episode gives you some ideas. I start by discussing the technical work I don't do, including preparing tax returns, accounts, and bookkeeping. I also don't review work anymore, as I trust my team to handle it. Client contact is another area I don't do anymore. I don't have any client meetings or even client emails or calls. Instead, I've passed off client relationships to my client managers, who handle the bulk of client communication. I also don't handle any administration, AML work, risk assessments, or employee and client onboarding. Instead, I focus on marketing and driving inquiries into the business. I handle the high-level strategy and direction of our marketing efforts and work with agencies to deploy tactics. If you're interested in learning more about what I don't do in my practice, give this episode a listen. It might inspire you to reevaluate what's on your plate and delegate more effectively. You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW

Hey there! In this episode, I talk about offshoring and outsourcing. These are great options to manage operations throughout your firm, especially if you're struggling to find and retain good talent. Outsourcing involves engaging an outsourcing outfit, normally a company based overseas, to outsource some of your work to. This is great for things like payroll or year-end accounts, where you need some extra help. Offshoring, on the other hand, involves engaging an employee or team member who sits offshore, away from your shores. They become part of your team and work under your direct supervision and control. I share my personal experiences of using both outsourcing and offshoring, as well as stories and experiences from others. I also discuss the difference between outsourcing and offshoring, and how to find talent directly and through an agency. If you're struggling to find good talent, I highly recommend checking out offshoring and outsourcing options. It's becoming harder than ever to recruit in the UK and these options can be a great way to manage your operations effectively. Listen in to learn more about my experiences and tips for making offshoring or outsourcing work for you. You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW

From start-up to 18 people and on track to hit £1million after just 3 years! 🤯 That’s the incredible story of julie Wilkinson of Wilkinson Accounting Solutions.  In this episode i’ll be speaking to Julie on: how she managed to get such phenomenal growth in such a short space of time how she grew by acquisition and continues to do so with her aim of building a £5m in the next 5 years before exiting 🚀 how she manages a completely virtual team of 18 people including 7 in-house CFO’s how she wins high value fees with a focus on management accounting and M&A activity how she fits all the above in together an active lifestyle and taking out several weeks a year from the practice! Listen to this episode and get tangible takeaways that you can implement in your practice and life to get results 👌 You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW

Welcome to my debrief of the PAC members LIVE event! During the event, we discussed various topics related to user research and how to effectively evaluate user feedback. We also compiled a document containing different user research methods. One of the key takeaways from the event was the importance of understanding user needs. We talked about how to design and implement projects that address those needs and how to analyze data and interpret results to inform future decision-making. I was particularly excited about the session on winning new clients. We had a panel of practice owners share their experiences and insights on how they were able to attract new business. It was great to hear about the successes they had using the power positioning course and how they were able to find their niche. We also talked about pricing and re-pricing strategies for existing clients. This is an area where many accountants struggle, but we heard from members who had gone through the process and increased their revenue by £80,000 to £100,000 using the gap analysis approach. Finally, we discussed how to attract and retain the best talent for our teams. This session was particularly valuable for me, as a practice owner, and I appreciated hearing from other members who had successfully scaled their businesses and shared their experiences on how to structure their teams. Overall, it was a fantastic event that provided a lot of value and inspiration for me and other members. I'm looking forward to implementing some of the strategies and techniques I learned and can't wait for the next event! You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW

In this episode, I discuss why time sheets aren't giving you the information you think they are. I share my journey of using time sheets and how I eventually got rid of them. I explain the three reasons why people use time sheets and why they're a lousy measure for pricing and profitability. Instead, I suggest focusing on the value you create for clients and maximizing what you get at the top end. I also share how to hold your employees accountable to work, and how to attract and retain the highest performers in your team. Tune in to learn more about the problems with time sheets and how to move towards an environment where only results matter. You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW

In this podcast episode, you will learn about the importance of leading with the problem and productizing your solutions. The speaker discusses real-life scenarios and demonstrates how to identify and address the pain points of potential clients. You will also learn how to present your solutions in a way that resonates with your target audience and encourages engagement. If you're looking for effective marketing strategies for your business, this podcast is a must-listen. You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW

Join a conversation about proactive client management, where I talk about how to become a trusted advisor to your clients. In this episode, I talk about the importance of being proactive, building a network of experts, and identifying the right clients to serve. I also share insights from recent prospect calls. Listen now to learn how to take your accounting firm to the next level You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW

Are you feeling overwhelmed and stressed out by your workload? In this episode, we discuss how to manage your time and prioritize your tasks to be more productive and less stressed. We share tips on how to use the 80/20 rule, learn to say no, and live life by your calendar. Plus, we reveal the most powerful lever in the profit equation and how to use it to work less, earn more, and enjoy life more. If you're ready to take control of your time and your practice, this episode is for you. You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW

In this episode, you'll hear some quick tips on how to get more referrals for your business. We'll cover why referrals are important, how to ask for them in a systemized way, and how to build up your network of intermediaries online. You'll also hear some real-life examples of how these strategies have worked for other professionals. If you're looking to generate more business for your firm, this episode is for you. Don't forget to grab a copy of the Four Pillars if you haven't already. You'll find a link in the description below. You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW

Join me as a describe how we run a weekly team meeting in my accounting firm. Learn tips for making meetings efficient and effective, including the importance of knowledge sharing, building relationships with team members, and tracking key metrics. You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW

Welcome to the latest episode of the Profitable Accountant Podcast! In this episode, Reza Hooda shares his experience at the Accountex conference and book launch. He talks about how the stars aligned for him to launch his new book and do a book signing at the conference. Reza also shares the importance of understanding your target audience, getting clear on who you serve, and increasing your perceived value to charge higher fees. He discusses how rebranding his podcast to "The Profitable Accountant" and niching down into a particular sector or activity can make marketing easier and more effective. Reza also emphasizes the opportunity to take on the full finance function and reframe bookkeeping as a virtual finance office or a full finance function handling. Listen in to learn more about how to build an accounting firm to win clients, charge higher fees, and outperform the competition even in harsh economic climates. Don't forget to follow the podcast and drop Reza a line on social media to let him know your thoughts! You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW  

Join me in this episode as I discuss the three phases of your customer's journey and how to deliver a wow experience in each. Learn how to increase the perceived value of your services and ultimately drive up the price you can charge. I share tips on what to do in the prospecting phase, such as specializing in a niche and offering valuable content.  I also discuss the importance of the meeting phase, where you can position yourself as a problem solver, and the onboarding phase, where you can offer touchpoints to maintain a high perception of value. Listen now to learn how to increase your value in the eyes of your clients. Want access to a framework to help you increase the value you offer and therefore charge higher prices with confidence? You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW

Are you thinking about writing a book but don't know where to start? In this podcast, you'll learn how easy it is to write and publish a book, even if you're not a professional writer. I share my experience of writing my first ebook and how it helped me elevate my credibility and authority in my field. I discussed the importance of leading with value, not waiting for perfection, and using tools like AI to help you overcome writer's block. I also talk about the impact a book can have on your marketing efforts, including using it as a lead magnet and repurposing the content for social media and blog posts. If you're ready to take your business to the next level, writing a book might just be the thing you need to set yourself apart from the competition. You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW

Welcome to this episode where we delve into the story of Tej Gill, a PAC Mastermind member and successful Accountrepreneur who managed to hit over £1m in revenue with just five people, all while working fewer hours! Tej took over a traditional practice and transformed its results in just a few years, including growing from £650k to over £1m in just over 12 months. In this episode, you'll hear exactly how Tej achieved this incredible growth and what he did to make it happen. We'll also dive into what a £1million firm can look like and give you a chance to join the conversation and ask Tej any questions you might have to help you on your own journey and inspire you as to what's possible. Don't miss out on this incredible episode! You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW  

You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW

How I run my firm on a 4 hours a week and make over $500k in net profit!  That’s what  guest talks about in this episode.  My man Scott Scarano has transformed his firm in recent years He’s got it to run without him so he can spend more time doing his podcast and rapping! Listen to this episode so you can hear Scott’s journey and as always take away some tangible takeaways for you to implement You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW

You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW

You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW

From $0 to $1million in 18m! That’s the story of Shanita Jones who’s the guest on my Accountants Live show I spoke to Shanita about how she managed to get such awesome growth in such a short space of time Although she’s based in the USA the techniques she’s adopted to generate enquiries and clients will apply to you too You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW

Hey there, it's time for a new episode of my podcast! In this episode, I talk about the fear of repricing and how to overcome it. Do you ever feel like you should increase your prices, but you're afraid of losing clients or getting into uncomfortable conversations? You're not alone. We all have a deep-seated fear of rejection, and it's holding us back from making more profit. In this podcast, I explain the origin of this fear and how to develop immunity against it. I also share a three-step pricing framework to help you stop worrying and start preparing for those important conversations with clients. If you want to learn how to increase your prices and generate more profit, this episode is for you. Tune in now and take the first step towards overcoming your fear of repricing. And if you're not a podcast listener, don't worry! You can [click here] to opt out of podcast emails and keep your inbox focused on the weekly value content you receive. You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW

Hey there! In this episode, I talk about what really makes you profitable. Hint: it's not timesheets. We discuss why relying on timesheets can be problematic, and how focusing on inputs rather than outputs can lead to inefficiency. Instead, we explore how maximizing revenue and minimizing costs can help drive profitability. I dive into the importance of positioning and pricing to attract the right clients and charge the right fees. We also explore how to minimize costs by being selective about the clients you take on and by leveraging intellectual capital within your team. Ultimately, we discuss how understanding employee motivation and harnessing individual strengths can help you get the best out of your team, and in turn, make them more productive and engaged. Listen now to learn how to reframe your thinking and drive profitability in your practice. You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW

You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW

Hey there, in this episode, I want to share with you three paid apps that have provided me with immense value. I know there's a lot of software out there, and it can be overwhelming, but trust me when I say that investing in the right apps is worth it. Have you ever looked at how much you spend on software and had a heart attack? I know I have. But the efficiencies that can be gained through the use of software are like having extra team members. So, for me, I never see spending money on software as a cost, but rather an investment. In this episode, I'll go through the top three paid apps that I use regularly. These apps have helped me save time and money, and I'm excited to share them with you. They're not accountancy specific, but I consider them supportive apps that are well worth the investment. Now, you might think that spending money on software is unnecessary, but the potential upside and benefit can be significant. I want to help you see the value in these apps and how they can help you be more productive and efficient. So, make sure to tune in to hear about these apps and how they've helped me. You never know, you might discover an app that you've never heard of before that can change your life! You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW

In this episode, we're going to talk about a topic that can save you a lot of time and headaches: routing forms in Calendly. Do you ever find yourself getting bombarded with requests that are irrelevant or time-wasting? Or struggle to manage scheduling appointments efficiently? Well, in this podcast, we'll explore how routing forms in Calendly can help you get rid of those time-wasters and streamline your appointment scheduling process. By the end of this episode, you'll learn how to create routing forms that ensure your meetings are only booked with the right people, at the right time. You'll discover how to customize questions, set up notifications, and use conditional logic to guide people to the appropriate meeting types. So, if you're tired of wasting time on meetings that don't matter, or you want to optimize your appointment scheduling process, then this episode is for you. Enjoy! Find what you hear interesting and want to learn more on how to build a successful firm? You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW

Studies show that ninety percent of an iceberg is below the waterline while ten percent of it remains above the waterline. I liken an iceberg to the total value your prospects get from your services. The ninety percent of the iceberg below is akin to the actual value your prospects would get from working with you while the ten percent is the perceived value they can see, feel, and believe they will get from working with you. How much you can charge for your services is first tied to the perceived value (the tip of the iceberg) they can see and feel. So if your prospects can’t perceive enough value from working with you, they won’t agree to be charged a higher price, but if they can see it, they will agree with the price. Are you curious about the relationship between value and price? Do you want to learn how pricing strategies can impact your prospect’s buying decisions? Then you won't want to miss this episode! In this episode, we dive into the factors that determine the value of products and services, and how pricing captures a share of that value. Enjoy! Find what you hear interesting and want to learn more on how to build a successful firm? You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW

Hey there, in this episode, I want to share with you three paid apps that have provided me with immense value. I know there's a lot of software out there, and it can be overwhelming, but trust me when I say that investing in the right apps is worth it. Have you ever looked at how much you spend on software and had a heart attack? I know I have. But the efficiencies that can be gained through the use of software are like having extra team members. So, for me, I never see spending money on software as a cost, but rather an investment. In this episode, I'll go through the top three paid apps that I use regularly. These apps have helped me save time and money, and I'm excited to share them with you. They're not accountancy specific, but I consider them supportive apps that are well worth the investment. Now, you might think that spending money on software is unnecessary, but the potential upside and benefit can be significant. I want to help you see the value in these apps and how they can help you be more productive and efficient. So, make sure to tune in to hear about these apps and how they've helped me. You never know, you might discover an app that you've never heard of before that can change your life!

So, what do you do when you hear about or get invited to an accounting conference? Do you attend? Or do you discard it as not valuable? I’ve been attending accounting conferences for some time now and have gotten quite an amount of value from it that has benefited me and what I do. Join me in this episode as I explore the value of attending accounting conferences. Are they worth the time and money investment? Find out if it’s worth making the trip in this episode. Enjoy! Find what you hear interesting and want to learn more on how to build a successful firm? You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW

Have you seen the news around lately? There’s doom and gloom everywhere. We’ve got the highest inflation on record in living memory, fuel prices at an all-time high, interest rates rising, government debts at record levels, and taxes going up. Things are getting worse right before our very eyes. But amidst it all, is a great opportunity for practice owners to 10X their fees, to expand, and to build a practice of their dreams. In this episode, I’m going to share with you why this impending doom is actually a blessing in disguise for accounting firm owners, and how to take advantage of the situation. Enjoy! Find what you hear interesting and want to learn more on how to build a successful firm? You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW

How do we make the year 2023 our best year ever? What do we do to set ourselves up for success? And I’m not talking about setting resolutions that you’re probably going to have forgotten by the end of February. I’m talking about setting clear goals and being intentional about what you want to achieve and how you want to look and feel by the end of the year. In this episode, I’m going to share with you how to set goals and achieve them. You’re going to learn the big secret behind achieving goals and how you can have your goals pull you towards them instead of leaving you depressed for failing. Enjoy! Find what you hear interesting and want to learn more on how to build a successful firm? You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW

Do you want to connect with your ideal clients on a DEEPER level? Do you want to have them bring out their wallets to get what you offer? Then you need to get inside their heads. You need to understand their feelings, problems, and desires so that you can best position yourself as the solution they are looking for. In this episode, I’m going to share with you what I do to get inside my ideal clients’ heads and become the person they run to for help. In fact, I’m even using one of the strategies right now on you! Listen to find out which one. Enjoy! Find what you hear interesting and want to learn more on how to build a successful firm? You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW

Many people are still of the mindset that unless you are seen working in the office then you’re not really working at all. I get a lot of people asking me whether I even work at all because I seem to spend most of my time outside the office. I think that is ridiculous. Work isn’t a place you go, it’s something you do. Many people can’t fathom how possible that is because they don’t know how to make it work for themselves. This is why in today’s episode, I’m going to reveal the secret to building a firm that allows you to work wherever you please, when you please. Enjoy! Find what you hear interesting and want to learn more on how to build a successful firm? You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW

Often most people think you need to put in more hours to get more work done. But they are wrong. Because it’s not about working more hours, it’s about optimizing the output and the work you get done in those hours. And to do that you need a second brain. A place where you can store information and retrieve it easily. A second brain will help you be more efficient in your work, and allow you to get more done within your usual working hours or save that extra time for other important things. In this episode, I will share with you exactly why you need a second brain and the immense benefits it adds to your productivity. Enjoy! Find what you hear interesting and want to learn more on how to build a successful firm? You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW

It’s easy to think that because of the many consistent wins shared on social media that highly successful accounting firms don’t lose clients or experience losses. Well, you’d be wrong. No firm is perfect no matter how successful they are. And there is always more room for improvement. In this episode, I’m going to share with you how I lost a £15,000 client. I will share with you both the learnings and the takeaways, so you get an insight into the kind of clients to go after and the best way to retain clients. Enjoy! Find what you hear interesting and want to learn more on how to build a successful firm? You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW

Netflix, one of the most valuable businesses in the world, has an interesting workplace culture that fully satisfies its employees and compels their loyalty in a positive way that leads to high performance. What are they doing right? And what can we learn from them and incorporate into our own businesses? In this episode, I’m going to be sharing with you Netflix’s workplace culture principles that I learnt from its founder, Reed Hastings. Enjoy! Find what you hear interesting and want to learn more on how to build a successful firm? You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW