There is a path to profit for each product entrepreneur. In this re-aired episode, we feature a success story from one of our Multi-Stream Machine students. We hope this episode inspires you and proves you can build and grow your business how you want.Stacy Kramer is a maker and started selling handmade crochet plushies last September and hasn’t looked back since. After joining Multi-Stream Machine (our signature course), she was able to hone in and identify her best-sellers and has perfected her marketing and sales strategy. At the time of this episode, she had made $3k in 90 days and had made a potential deal to have her product in a Hallmark store.Tune in to find out how she transformed her business with us in just 90 days and made her investment back from purchasing Multi-Stream Machine in only 10 weeks!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Website: atelieh.caInstagram: @atelieh.crochetWe’re sharing some of the biggest tips and tricks on how to prepare yourself and your business so you can 2x your sales WITHOUT 2xing your effort. Plus with talks of a down economy, we want to make sure that you feel confident and prepared to push through…no matter what! Then be sure to sign up now for our FREE 3 part workshop series: The Product Boss’ Guide to Getting Holiday Ready and Recession Proofing Your Business!Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!Connect:Website: theproductboss.comInstagram: @theproductboss

We are just about 100 days away from the Holiday season, believe it or not! Does that stress you out?We know the Holidays can be busy and hectic, but 100 days is plenty of time to prepare and make sure you’re ready to crush it in your business—all while still being able to enjoy the Holidays yourself. We’re going to help you pre-plan so that you feel as prepared as you can.When it comes to getting ready for the Holidays, there are three main things that are important to prepare for:Time: We all have a limited amount of time every day; you need to be clear about how much time you want to spend on your business, and how much you want to spend with your family. If you don’t prepare for this beforehand, you’re going to find more time than you’d like going right into your business.Scaling: Being busier can mean more work, but not if you scale properly. Going back to the focus on time, you’ll want to figure out how you can get more work done without eating up all of your time.Focus: When you’re clear on what you want to accomplish in your business, it becomes easier to make time for those things that really matter.We go over all of this and more in The Product Boss’ Guide to Getting Holiday-Ready. And best of all: it’s free! If you’re feeling the stress now but you’d rather feel ease when the Holidays arrive, sign up for this exclusive workshop to get prepared for the busiest time of year.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:We’re sharing some of the biggest tips and tricks on how to prepare yourself and your business so you can 2x your sales WITHOUT 2xing your effort. Plus with talks of a down economy, we want to make sure that you feel confident and prepared to push through…no matter what! Then be sure to sign up now for our FREE 3 part workshop series: The Product Boss’ Guide to Getting Holiday Ready and Recession Proofing Your Business!Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!Connect:Website: theproductboss.comInstagram: @theproductboss

There is a path to profit for each product entrepreneur. In this episode, we feature a success story from one of our Multi-Stream Machine students. We hope this episode inspires you and proves you can build and grow your business the way you want to.When Rachel Dunn struggled to sell her handmade jewelry in 2018 and 2019, she didn’t give up. Instead, she invested in building a support network that could cheer her on as she juggled being a mom with a full-time job. Since joining the Multi-Machine Stream commiunity, she found the answers and tools to build her business. Now, she’s hit 1000 orders on Etsy and is growing her sales platforms. Her order requests went up 83% this year, and she is aiming to make $52k next year – and this is her side hustle!Tune in to get inspired from Rachel and questions we answer from the community.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Etsy: etsy.com/shop/racheldunnjewelryInstagram: @racheldunnjewelryWe’re sharing some of the biggest tips and tricks on how to prepare yourself and your business so you can 2x your sales WITHOUT 2xing your effort. Plus with talks of a down economy, we want to make sure that you feel confident and prepared to push through…no matter what! Then be sure to sign up now for our FREE 3 part workshop series: The Product Boss’ Guide to Getting Holiday Ready and Recession Proofing Your Business!Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!Connect:Website: theproductboss.comInstagram: @theproductboss

So many Product Bosses out there are working a full-time job in addition to running their product-based business—putting in all of the hours. But we don’t think it’s a stretch to say the goal is to take your side-hustle and make it full-time.We’re going to share some of the success strategies you can use right now to go from side-hustle to full-time business that students of our Multi-Stream Machine program have used, as well as examples from our own lives.Our four strategies for going full-time are:Knowing how much you need to make to feel comfortable leaving your job,setting a timeline for hitting your goals,buying back your time with delegation and knowledge acquisition, andhaving a commitment to your goal.When you put all of these into place, what you get is a realistic plan for achieving your goals, the confidence to get it done, and an attitude that will allow you to take massive action towards making it a reality.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:No idea how to price your products? Just imagine what it would be like if you were 100% CONFIDENT in your pricing and could sell on ANY platform…without losing money or burning out. Pricing Your Products for Profit System is YOUR key to pricing your products correctly for multiple platforms so that you can take what you do from “expensive hobby” to profitable business. Grab Pricing Your Products For Profit System here!Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season! Connect:Website: theproductboss.comInstagram: @theproductboss

For this Small Biz Founders episode, Masterminder Sarah Gulfraz comes to us all the way from across the pond—that’s England, FYI—where she runs Peacock Supplies as founder. Peacock Supplies offers party and gift supplies specializing in multicultural and multi faith celebrations. They sell both to stock international retailers, independent stockers around the world and direct to consumer.It’s pretty common to see Christmas, Easter, and many of the predominant faith-based holidays represented and celebrated throughout the world, but for anyone who falls outside of that religion, they may not see their holidays represented at all—at least not with the same amount of energy and excitement.We talk about:Sarah’s entrepreneurial influences,how her early work experiences shaped her for business, andwhere she gets her drive to always be innovating.Many of the best business ideas come from meeting a need that you have. Sarah wanted to address a problem she noticed when trying to get her kids as invested in her personal holidays as they were with the mainstream ones, and now she provides that to people around the world.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:peacocksupplies.comInstagram: @peacocksuppliesNo idea how to price your products? Just imagine what it would be like if you were 100% CONFIDENT in your pricing and could sell on ANY platform…without losing money or burning out. Pricing Your Products for Profit System is YOUR key to pricing your products correctly for multiple platforms so that you can take what you do from “expensive hobby” to profitable business. Grab Pricing Your Products For Profit System here!Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!Connect:Website: theproductboss.comInstagram: @theproductboss

Profit is always an important part of your business. Without it, you may not be running a business at all. And while growth and scaling are great to focus on, when there’s economic uncertainty—and periods of uncertainty are totally normal—profitability is going to take precedence over revenue.We’re going to share three reasons why profit is more important than anything else right now, including:Why increasing profit can be easier than increasing revenue,how revenue is about doing more while profitability is about doing more with less, andwhy profit is necessary for making your business sustainable.We dive into these topics and more while helping you see ways you can look at your business and make more profit without having to work harder. And if you want to be a profitable business, check out our Pricing Your Products for Profit System. We want to help make you a profitable product-based business.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:No idea how to price your products? Just imagine what it would be like if you were 100% CONFIDENT in your pricing and could sell on ANY platform…without losing money or burning out. Pricing Your Products for Profit System is YOUR key to pricing your products correctly for multiple platforms so that you can take what you do from “expensive hobby” to profitable business. Grab Pricing Your Products For Profit System here!Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!Connect:Website: theproductboss.comInstagram: @theproductboss

Danielle Beauregard is the CEO and founder of Fusion by Design Collars which sells, as she jokingly calls it, “bougie collars for dogs.” They craft high-end leather collars and leashes, many of them custom-made, and embellish them with Austrian crystals, leather carvings, and paint.She started her business purely by accident. After leaving her comfy corporate IT job to start a business in dog training, she began using her longtime hobby of leathercrafting to make collars for her dogs, and that quickly spread by word of mouth as she fulfilled individual orders until The Virus That Shall Not Be Named hit and service-based industries dried up. She quickly had to pivot into focusing on those dog collars and leveraging her existing network to make that her full-time job.You’re going to hear Danielle give us the honest details about:How to pivot when life circumstances unexpectedly change,why you shouldn’t do everything in your business even when you can do everything, andbeing open to new business models as your business grows.In just over two years, Danielle has turned something she did on the side into over a quarter million dollars in revenue. She got there through acting fast, using the skills she already had, and hiring—even when she felt like she could do everything herself. And now, with the help of the Mastermind, she’s going to take her business to the next level.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Learn more at fbdcollars.comFacebook: facebook.com/fusionbydesigncollarsFan Group: facebook.com/groups/fbdcollarsInstagram: @fusionbydesigncollarsNo idea how to price your products? Just imagine what it would be like if you were 100% CONFIDENT in your pricing and could sell on ANY platform…without losing money or burning out. Pricing Your Products for Profit System is YOUR key to pricing your products correctly for multiple platforms so that you can take what you do from “expensive hobby” to profitable business. Grab Pricing Your Products For Profit System here!Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!Connect:Website: theproductboss.comInstagram: <a href="https://www.instagram.com/theproductboss/" rel="noopener noreferrer"...

There’s a difference between being a product-based business owner and being a boss. If you sell a product, you can call yourself a business owner. But being the boss of your business, your life, and your destiny comes with building confidence and clarity.We all have limiting beliefs around our business, and we’re going to tell you exactly what you need to know so that you can gain that confidence and step into your role as the boss of your business:Know your customerKnow your best-sellersKnow your numbersKnow your busy seasonsKnow what you’re going to sell and where you’re going to sell itWhen you know more and you’re able to plan strategically instead of reacting or instead of doing unfocused work and just hoping to see results, that’s when you step into the role of boss, and that’s where confidence is going to come from. You can’t force yourself to feel confident, but you can do the work to create the circumstances that build confidence.And if you know someone who needs to step up to being the boss of their business, please share this episode with them and help them out!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!If you’re looking to scale your business to the next level or to 6 figures in annual revenue, then you’ll want to join the waitlist for our course, The Product Biz Accelerator so that you can be notified the next time doors open! Join the waitlist here.Want access to over 300 business tools and resources to help you effectively run your product-based business? Grab The Product Boss Resource Guide now!Connect:Website: theproductboss.comInstagram: @theproductboss

In this Small Biz Founders episode, we’re talking to Vana Chupp, the founder and CEO of Vana Chupp Studio and a Product Boss masterminder! Vana Chupp Studio is a lifestyle boutique brand that specializes in custom boutique jewelry made from customers’ photographs and special moments that can be passed down for generations to come.In this conversation, Vana dives into:How she grew her business from an Etsy shop to a namesake business,building a business that is personally fulfilling, andknowing when to hire—and when to fire—in your business.Building a team is one of the hardest things to do as an entrepreneur, but also one of the most important for scaling your business. Vana lays it all out in an honest and vulnerable way that is going to give anyone on the fence about hiring, or nervous about firing, the confidence they need to move forward.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:vanachuppstudio.comInstagram: @vanachuppstudioNeed help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!Want access to over 300 business tools and resources to help you effectively run your product-based business? Grab The Product Boss Resource Guide now!Connect:Website: theproductboss.comInstagram: @theproductboss

We often feel like social media marketing is wasting our time as we keep spinning our wheels trying to keep up with the algorithm. Who wants to spend any more time dancing on TikTok if it’s not resulting in more sales to our businesses? That’s where today’s guest is going to help us get the most out of social media using strategies that get results!Derek Videll is the founder of SocialBamboo.com and the host of the Social Bamboo Podcast. He’s going to talk about his unique strategies for Instagram, both organic and paid. He shares the ways we can really use social media to our benefit, especially when it comes to eCommerce.We totally get that social media can feel like a waste of time, but it definitely doesn’t have to be! If you’re strategic about the way you approach it, you CAN see results in your business. Derek’s advice is sure to help streamline your marketing!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:socialbamboo.comInstagram: @socialbamboo_TikTok: @socialbambooFREE Course: How to Build a Following in 90 Days or LessDerek’s Social Launch FormulaNeed help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!Want access to over 300 business tools and resources to help you effectively run your product-based business? Grab The Product Boss Resource Guide now!Connect:Website: theproductboss.comInstagram: @theproductboss

We’ve talked before about our journey to becoming investors in Lite Pink, a women-led beverage company founded by Lori Harder with a mission of empowering other women and sparking conversations. Now we’re excited to dive further into her story with the woman herself!She shares her inspiring story. Lori had a small, isolated life growing up—she grew up in a small town, was homeschooled, and had a very restrictive religious upbringing. Once she started branching out she found that it was really hard to make friends, especially quality ones. She knew she was meant for something bigger. And as she pursued that, she realized that there is only so much that you can do by yourself. You need a network, a tribe, to help you in life. That’s where her business started, and that’s at the core of what she does today.She also talks about:Making the most of unexpected delays,creating genuine connections, andasking for help in building your business.The biggest message we took away from this conversation is that you are never alone. Whether it’s the struggles you face in your business, the problems you’re trying to solve in your own life, or the message you’re trying to shout out to the world—there are people with you where you’re at that you can create a community around.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:loriharder.comlitepink.comInstagram: @loriharder + @drinklitepinkInvest in Her: Our Journey to Becoming Investors in Lite Pink - Part 1 — The Product BossNeed help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!Want access to over 300 business tools and resources to help you effectively run your product-based business? Grab The Product Boss Resource Guide now!Connect:Website: theproductboss.comInstagram: @theproductboss

We don’t advocate chasing trends at all—some of the best marketing tips out there are timeless. But following trends can be helpful in influencing the direction and flavor of your marketing so that it speaks to what matters to your customers and the world at large. And today, one of the hottest trends that customers are hungry for is wellness.The wellness industry is bringing in $1.5 trillion dollars annually, and consumers are looking for wellness across every purchasing category. But what actually is wellness, and how can it apply to your product if you’re not specifically in that market?According to a report by McKenzie &amp; Co., consumers view wellness across these six categories:Better health,better fitness,better nutrition,better appearance,better sleep, andbetter mindfulness.Even if you don’t fit into one of these categories, you can certainly market to them. As long as you understand that wellness is important to consumers, you can highlight the ways your product ties into wellness. You don’t have to change what you’re doing or start a new business, but it is valuable to understand what your customer values in their life. When you can relay the value of wellness in your business so that it speaks to your customers in a way that resonates, you are going to see results.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Feeling good: The future of the $1.5 trillion wellness marketNeed help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!Want access to over 300 business tools and resources to help you effectively run your product-based business? Grab The Product Boss Resource Guide now!Connect:Website: theproductboss.comInstagram: @theproductboss

I’m excited to introduce you to your new digital marketing best friend, host of The Goal Digger Podcast, author, and the one helping us ask better questions, Jenna Kutcher. We dug into breaking free of hustle culture just for your ears today. Her debut book, “How Are You, Really?” released on June 28th! Grab your copy today here!&nbsp;As a top business and marketing educator, she went against expectations and wrote a book not about business. But truth be told, the book did actually start as a business book—that is, before Jenna realized that the message in this book was not reserved for entrepreneurs. And that’s how this digital diva turned her passion into a product that she believes has the power to transform lives.We dive into why she changed her mind about never wanting to write a book, the incredible story of what happened when she became a mother, and how stepping back in your business can actually lead to even more growth than you thought possible.&nbsp;If you want inspiration of what’s possible in life as well as the steps you can take to get there, you have to read “How Are You, Really?” Jenna will teach you more about yourself than you’ve ever known, how to build a support network to help you achieve your dreams, and how to set a goal that brings you joy.To celebrate Jenna’ book release and because we think EVERYONE should read it, we are hosting a giveaway! Anyone who shares this episode on Instagram and tags @theproductboss and @jennakutcher, will be entered to win a free copy of Jenna’s book!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:jennakutcher.comInstagram: @jennakutcherRead: How Are You, Really?Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!Want access to over 300 business tools and resources to help you effectively run your product-based business? Grab The Product Boss Resource Guide now!Connect:Website: theproductboss.comInstagram: @theproductboss

If you’ve been following business coaches or anyone offering entrepreneurial advice online over the past ten years, you’ve probably been told—in no uncertain terms—that you need social media for your business. And yet, for many of us, social media just isn’t fun and we’re not seeing direct business results from it. So is it true? And if you need social media, how do you actually use it to see results?Whether you’re talking about Facebook, Instagram, TikTok, or whatever platforms come out in the future, we’re going to dive into what social media is for, what it can do for your business, and what you should be posting.Things change very quickly on social media, so it’s hard to look at common advice from even just a year ago and apply it today. But let’s look at a kind of marketing that’s been around forever: TV commercials. Now, remember the last commercial you watched? They weren’t telling you to buy now. They were just trying to make you aware of the brand or product and paint a positive picture of what your life would look like with it. You still have to go to the store and find the product and put it in your cart and buy it, but you aren’t likely to do any of that if you’ve never heard of the brand before. That’s called brand recognition, and it’s what you need to be doing on social media today.In order to build brand recognition on social media, you need to:prove that you exist by putting things out there,share what your customer needs to hear to know, like, and trust you, andoffer a “window shopping” experience to show your customers that you meet their needs, wants, and desires.It’s important that you get started with this process early because it takes time to build relationships. You aren’t going to see direct sales like so many people expect, but if you start establishing brand recognition and building trust now, come the holiday season, people will feel more comfortable buying from you.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Need support with creating content that adds value for the holidays and Q4? Be sure to grab our 101 Holiday Content Ideas now!Join A Year of Content to get YOUR shortcut to creating consistent content that deeply resonates with your audience.Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.Want access to over 300 business tools and resources to help you effectively run your product-based business? Grab

Every entrepreneur has their own story to tell—but not all of them are professional storytellers themselves! Maria Dismondy is the founder of Cardinal Rule Press, a traditional publishing company that specializes in realistic children’s fiction, stories that children see themselves in and which help them be their best selves.Maria started out as a writer and author herself, writing ten books of her own before opting for a change of pace. Maria may be done being an author, but she’s telling a new story, all her own—one that empowers a new generation of kids as well as creatives and entrepreneurs alike. No business is successful without a strong enough why, and we know Maria’s journey is going to inspire you to find or remember yours.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:cardinalrulepress.comInstagram: @cardinalrulepressRead: Spaghetti in a Hotdog BunRead: Chocolate Milk, Por Favor!Read: This Could be You!Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.Want access to over 300 business tools and resources to help you effectively run your product-based business? Grab The Product Boss Resource Guide now!Connect:Website: theproductboss.comInstagram: @theproductbos

We’re hot on the heels of our recent in-person Mastermind event where we got to spend several days together in Scottsdale, Arizona.We wanted to share some of our takeaways from the experience to help you get excited about being out there, connecting with other like-minded people, and feeling supported. We can’t stress enough how much there is to gain from being in a room—whether in person or virtual—with business owners at the same level as you.Some of the juiciest takeaways from the event:How business owners need to level up from the boss of their business to the CEO,getting clarity on and hiring for your values in your business, andcoming back to what’s most important to us in our lives.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.Want access to over 300 business tools and resources to help you effectively run your product-based business? Grab The Product Boss Resource Guide now!Connect:Website: theproductboss.comInstagram: @theproductboss

We love to bring on people with different backgrounds and voices on the show, and even though AAPI month was last month, we should be celebrating it year round which is why we are proud to be talking to Johanna Porter, the founder of Porter Candle Supply and Kozie Provisions. She uses all biodegradable, reusable products, and she’s grown her business to over six figures in less than two years!While the super quick growth that Johanna experienced is definitely not the journey for all product-based business owners, so many parts of her story speak to what it feels like to be an entrepreneur. Whether you’re thinking of starting your business or looking to take the next step, Johanna’s story is sure to make you feel like you’re not alone!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Porter Candle Supply’s Website- Use code TPB10 to get 10% off an orderFollow Porter Candle Supply on Facebook and InstagramProduct Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.Want access to over 300 business tools and resources to help you effectively run your product-based business? Grab The Product Boss Resource Guide now!Connect:Website: theproductboss.comInstagram: @theproductboss

If you’ve heard the news recently, you’ve probably come across some scary words that no business owner wants to hear. The big one we’re here to talk about: Inflation.Look, we get it! This conversation can bring up a lot of insecurities, whether that’s not feeling like you know enough or uncertainty about what to do next. You don’t have to be caught off guard when the economy makes its moves. We’re going to help you be proactive rather than reactive and find ways to inflation-proof your business and get ahead of things now.We’re going to talk about:Overcoming the guilt of raising prices (because seriously, inflation is not your fault),recession-proof industries and what you can learn from them, andtaking the necessary steps to keep your business running through hard times.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.Want access to over 300 business tools and resources to help you effectively run your product-based business? Grab The Product Boss Resource Guide now!Connect:Website: theproductboss.comInstagram: @theproductboss

Jaclyn Johnson is one of the most incredible people out there – helping other small business owners grow and scale their businesses and bringing thousands of women together with her company. She’s an entrepreneur and product boss who started both of her companies with nothing but a laptop and an idea. She quickly grew them from self-funded side-projects to multi-million dollar businesses and nationally recognized brands, including the iconic Create &amp; Cultivate.Jaclyn is the multi-hyphenate entrepreneur. Her parents were both entrepreneurs in completely different fields, and she was always involved in their business in some way. It was in her blood and her upbringing. From a young age, Jaclyn was always willing to work hard and do what it took to see her vision come to life.Create &amp; Cultivate was an event ahead of its time. She was early to the blogging game and became a name in the influencer space. As she went to influencer events, she had this realization: There’s no reason we can’t throw events that look and feel beautiful for ambitious women outside of the influencer space. On top of that, it was something that was needed—entrepreneurship is lonely, especially for women, and they need a space where they can connect. Create &amp; Cultivate became that for so many of them!She talks about growing her business, what you need as you’re growing, finding the right community, her experience selling part of Create &amp; Cultivate, and why she invests in female-founded businesses. For anyone at any stage in their business journey, this conversation is going to help motivate and inspire you to take the next step forward!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Create &amp; Cultivate's websiteCreate &amp; Cultivate on InstagramListen to WorkPartyFollow Jaclyn on InstagramProduct Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.Want access to over 300 business tools and resources to help you effectively run your product-based business? Grab The Product Boss Resource Guide now!Connect:Website: theproductboss.comInstagram: <a...

In the spirit of National Email week, we are re-airing one of our most popular episodes as we hear this question all the time: "How do I grow my email list?" In this episode, we give you tips to get more email subscribers and talk about how you can start using your list as your new superpower!This episode originally aired at: https://www.theproductboss.com/thepodcast/episode138Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:It’s Jacqueline’s birthday week…yay!!! To celebrate, we have put together a list of some of Jacqueline’s favorite things that we want to share with you! You never know, you might just find some new faves. Plus, when you opt-in you’ll be entered to win a Product Boss branded gift curated by Jacqueline herself! Grab her list of favorite things here!It’s National Email Week! Did you know that email marketing has a 42x return on every dollar spent? Since email marketing is such an important part of your business, we’ve put together a bundle of our favorite email courses, specifically for you, to know just what to say and how to get the best return on your investment. Inside our Email Marketing Bundle, you’ll get our 101 Email Marketing Campaigns and Subject Lines, 24 Tested and Easy Ways to Grow Your Email LIst, Email Templates and Swipe Files, as well as done for you emails. Grab the bundle today!&nbsp;&nbsp;A Year of Content Course from The Product BossEpisode 91: Three Emails Every Product Biz NeedsConnect:Website: theproductboss.comInstagram: @theproductboss

To kick off National Email week, we're re-airing one of our most popular episodes of all time, Three Emails Every Product Biz Needs. If you're new here, this episode will give you the three email campaigns that every product-based business needs. If you're a long-time listener, we still encourage you to tune in and listen. You never know what new strategies may stand out to you now that didn't before!One of our most popular questions is "What emails should I be sending my customers?" In this episode, we're sharing the three most important email campaigns you should have set up for your product-based biz. Grab your pen and notebook - these examples are ones you won't want to miss!This episode originally aired at:https://www.theproductboss.com/thepodcast/episode91Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:It’s Jacqueline’s birthday week…yay!!! To celebrate, we have put together a list of some of Jacqueline’s favorite things that we want to share with you! You never know, you might just find some new faves. Plus, when you opt-in you’ll be entered to win a Product Boss branded gift curated by Jacqueline herself! Grab her list of favorite things here!It’s National Email Week! Did you know that email marketing has a 42x return on every dollar spent? Since email marketing is such an important part of your business, we’ve put together a bundle of our favorite email courses, specifically for you, to know just what to say and how to get the best return on your investment. Inside our Email Marketing Bundle, you’ll get our 101 Email Marketing Campaigns and Subject Lines, 24 Tested and Easy Ways to Grow Your Email List, Email Templates and Swipe Files, as well as done for you emails. Grab the bundle today!&nbsp;&nbsp;The Product Boss Product Biz Community*KlaviyoActive CampaignSign up for our email list and get our free download "10 Hacks to Running Your Business Like a Well-Oiled Machine"*Please note we decided to become affiliates of the partners above because we LOVE them so much. We wanted to be able to offer our community and listeners discounts, free trials, and more by partnering with these brands. And we only partner with brands we actually use. We...

As a business owner, it's very common to feel overwhelmed, especially when you are starting to scale or grow your business. It's easy to feel like you're drowning and have to do everything on your own to grow your business, but the truth is...you don't!Oftentimes, if you feel like you’re drowning in your business, you may think that you can’t scale because scaling will mean you have to do more, but that’s not the case! Taking your business to the next level doesn’t mean you have to continue living in the overwhelm but rather really allows you to step into the CEO role of your business.One of the best ways to do this is through a focus and stop list- something we taught our Masterminders on their retreat in Arizona. This list helps you to focus your energy on what you do best and should be doing and it also helps you to stop doing things in your business that are preventing you from reaching the next level.We talk about everything from hiring and delegating to revenue drivers to standard operating procedures (SOPs), all things that will help take your business to that next level. Tune in to hear how you can apply the focus and stop list to your business to avoid overwhelm!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.Want to know the secrets to product biz success? There are opportunities right in front of you that will help your product business grow, and we’re going to help you unlock them in our product biz bootcamp, Best Seller Audio Bootcamp! The best part? You can start right NOW by clicking here.Connect:Website: theproductboss.comInstagram: @theproductbossThe Product Boss is produced and published by Crate Media.

In this episode, Marilyn Pham Tasdighi, the owner of Gemini Fusion, and our very own Masterminder helps us celebrate AAPI Heritage month. Marilyn started her business as a single listing on Etsy which then grew into a full-blown business. After only one year of selling, she hit six figures. Tune in now to hear her story!Marilyn shares her entrepreneurial journey about how Gemini Fusion came to be and how she is using her own voice and creativity to help pave the way for young Asian American business owners, especially women. Marilyn also shares how being in our Mastermind has been an amazing source of support during some tough times.Listen to hear Marilyn’s first-hand story and how she has built her business to what it is today!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Visit the GeminiFusion websiteGeminiFusion on InstagramWant to know the secrets to product biz success? There are opportunities right in front of you that will help your product business grow, and we’re going to help you unlock them in our product biz bootcamp, Best Seller Audio Bootcamp! The best part? You can start right NOW by clicking here.Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.Connect:Website: theproductboss.comInstagram: @theproductbossThe Product Boss is produced and published by Crate Media.

As Mental Health Awareness Month comes to a close, we want to have an open conversation about mental health and how it can impact your life, especially as a product boss. We want you to know that there shouldn't be any stigma around discussing mental health which is why we believe this conversation is so important. We all struggle with it, so remember that you aren't alone and that it's okay to ask for help!Your biggest assets as an entrepreneur are your mind and your health. This means that your mental health is extremely important, both personally and professionally, and yet oftentimes we feel afraid to talk about it. As a society, we are starting to see mental health being talked about more… but it’s only through honest discussions like this one that we can keep making progress together.We’ve all been through a lot of crises recently – both personally and shared thanks to the pandemic and other world events. That’s why we feel that this episode is so important. Listen to hear our personal struggles with mental health and what you can do to help keep yourself mentally healthy. Remember that pristine mental health is very rare and it shouldn't be stigmatized if you need to ask for help!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Learn more about Mental Health Awareness Month hereWant to know the secrets to product biz success? There are opportunities right in front of you that will help your product business grow, and we’re going to help you unlock them in our product biz bootcamp, Best Seller Audio Bootcamp! The best part? You can start right NOW by clicking here.Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.Connect:Website: theproductboss.comInstagram: @theproductbossThe Product Boss is produced and published by Crate Media.

Our conversation with Susan Gordon, the founder and Chief Creative Officer of Susan Gordon Pottery, was so inspiring, we’ve decided to re-air it for anybody who missed it the first time round. She shares how being part of a mastermind helped transform her business.From being in the top 1% on Etsy to opening a brick-and-mortar shop and having products sell out within MINUTES, Susan’s journey through business, life, and masterminding shows the limitless possibilities of being a maker.&nbsp;If Susan’s episode resonates with you, you are making a profit in your business and your revenue is at least $250k or above, we invite you to apply to our Mastermind program so that you don't have to take that next step in your business alone! Spots are limited so make sure to apply here.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Visit the Susan Gordon Pottery websiteInstagram: @susangordonpotteryFacebook: @susangordonpotteryWant to know the secrets to product biz success? There are opportunities right in front of you that will help your product business grow, and we’re going to help you unlock them in our product biz bootcamp, Best Seller Audio Bootcamp! The best part? You can start right NOW by clicking here.Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.Connect:Website: theproductboss.comInstagram: @theproductbossThe Product Boss is produced and published by Crate Media.

The glass ceiling is very real, and something that must be overcome, as a product business owner, for you to reach that millionaire mindset. In order to become a millionaire, you must first believe that you can actually be one. Mindset matters!There are many ways to accomplish this, and we talk about each of them in this episode of the podcast. From shifting the way we talk about business to joining masterminds with like-minded biz owners, we're talking about how we can all work together to shift into the millionaire mindset.If this episode resonates with you, you are making a profit in your business and your revenue is at least $250k or above, we invite you to apply to our Mastermind program so that you don't have to take that next step in your business alone! Spots are limited so make sure to apply here.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Want to know the secrets to product biz success? There are opportunities right in front of you that will help your product business grow, and we’re going to help you unlock them in our product biz bootcamp, Best Seller Audio Bootcamp! The best part? You can start right NOW by clicking here.Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.Connect:Website: theproductboss.comInstagram: @theproductbossThe Product Boss is produced and published by Crate Media.

Money is a huge part of our lives. It’s possible that money is one of the main reasons why you’re a product boss! But oftentimes, we see people make the mistake of handling their business finances with the same money mindset they use in their personal life. However, that shouldn’t be the case as they are separate things, and, as such, need to be approached differently. Here’s how.Usually, we want to keep things debt-free, but it can be unrealistic to operate a business – especially a small product business – without debt. We’re not saying you should rack up debt on purpose, but at the same time, you shouldn’t be scared to use the credit options available to you as tools to improve your cash flow.&nbsp;In this episode, we run through three of the best ways to do this, from getting a line of credit to small business loans. Remember, as a product-based business owner, you need to capitalize on ways to improve your cash flow so that you don’t get stuck. To do this, you’ll need to shift away from that debt-free mindset and start using financing and credit as tools to grow your business!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Want to know the secrets to product biz success? There are opportunities right in front of you that will help your product business grow, and we’re going to help you unlock them in our product biz bootcamp, Best Seller Audio Bootcamp! The best part? You can start right NOW by clicking here.Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.Connect:Website: theproductboss.comInstagram: @theproductbossThe Product Boss is produced and published by Crate Media.

As a business owner, you might be familiar with the saying, “You have to be fearless,” but that’s not necessarily true. What we have learned most recently, though, is that you do need to fear less, which is exactly what we are talking about in this episode! Life is scary, but knowing when to fear less is a big part of becoming a successful product boss – and just living your best life in general!&nbsp;As you know, we recently went to Costa Rica, and we want to&nbsp; share with you three transformational experiences we had while we were there that have completely changed the way we think about and view the world. The theme this week is to never be afraid of trying new things – or maybe just to move so quickly that you don’t have a chance to become afraid in the first place.&nbsp;A lot has been going on in the world lately, and many of our fears may be more present than before, so how do we proceed with our lives? Let’s have a difficult, yet necessary conversation. Tune in now.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Podcast Episode We Mention: “How We Are Investing in Ourselves This Year to Level Up”Want to know the secrets to product biz success? There are opportunities right in front of you that will help your product business grow, and we’re going to help you unlock them in our product biz bootcamp, Best Seller Audio Bootcamp! The best part? You can start right NOW by clicking here.Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Connect:Website: theproductboss.comInstagram: @theproductbossThe Product Boss is produced and published by <a...

Joy and Jane, sisters and co-founders of Ninni Co., join us for a four-way edition of Small Biz Founders. We hear the amazing story of how they worked against the odds to take Ninni Co. from launch day to a seven-figure business.This episode is filled with the valuable knowledge that only comes from having first-hand experience becoming a million-dollar product boss. We talk about having the confidence and self-awareness to do the jobs you’re good at and enjoy, while also being able to identify your weaknesses and recognize that you aren’t going to be good at everything… and that’s OK!These sisters and their journey will inspire you. People said they weren’t qualified to be running their business. Many people even questioned what they were doing – but look at them now! There’s no doubt that Ninni Co. is a huge success, and one that’s still growing.Joy and Jane also talk about how much time they’ve spent masterminding and how that has played a role in their incredible journey. Tune in to hear it all.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Visit the Ninni Co. websiteFollow Ninni Co. on InstagramWant to know the secrets to product biz success? There are opportunities right in front of you that will help your product business grow, and we’re going to help you unlock them in our product biz bootcamp, Best Seller Audio Bootcamp! The best part? You can start right NOW by clicking here.Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Connect:Website: theproductboss.comInstagram: @theproductbossThe Product Boss is produced and published by <a...

Pamela Pekerman is the product boss behind Hustle Like a Mom, a company on a mission to support mompreneurs in building bridges between entrepreneurship and mom life. She’s also pioneering her “edit to expand” method. Today, we learn all about how we can handle our to-dos and find focus, all while making our lives smarter, simpler, and more fun!Just like Pamela, we’re both moms so these tips were super appreciated. As a mom, it’s easy to hit burnout before you even realize it because you only get so much time each day between drop off and pick up, where you can really focus. This is why finding and setting your priorities are such an important way to find success.&nbsp;That’s where Pamela’s edit to expand method comes in. Because “you’re not going to eat the whole menu,” it really comes down to choosing the right tasks while making sure the goals you’re setting are actually manageable and realistic. Remember, where you focus is what you get back.It’s easy to find yourself paying for things in three ways: money, time, and energy. So making sure we’re only paying for the right things is really important. That’s not to say we should be paralyzed, worrying about making sure we don’t make a bad decision, but, as Pamela explains, it’s more about regularly reassessing your situation, decoding your community, and being ready for change!&nbsp;Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Visit Pamela’s WebsiteThe Hustle Like a Mom WebsiteFollow Pamela on Instagram (Send Pamela a DM that says “Quarterly Planning” to get access to her quarterly planning sessions!)If you’re a product boss looking for the quickest path to grow your business to multiple six figures with the experience and knowledge of coaches, mentors, and a like-minded community, then make sure you join the waitlist for The Product Biz Accelerator! By joining the waitlist, you’ll be the first to know when the doors are opening again and you’ll have the opportunity to grab your spot before anyone else!Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Connect:Website: theproductboss.comInstagram: <a href="https://www.instagram.com/theproductboss/" rel="noopener noreferrer"...

Stacey Ventura is the product boss behind [Be] Blends, manufacturers and makers of handcrafted bath, body, and home products with a focus on health and wellness. She’s here to tell us her story and all about what she’s learned along the way.&nbsp;[Be] Blends started off as an online store which evolved into a brick-and-mortar store later on as Stacey realized her customers enjoyed smelling and trying their products. Opening a brick-and-mortar was no easy feat, as Stacey quickly realized when a flash flood took out all of their inventory (and their store itself), right when they were gearing up to open. From Stacey's experience as a maker, she was able to pivot and implement techniques to help keep [Be] Blends in business!Stacey also shares with us how important her family is and how she has been able to build a business that allows her to be there for, and take care of, her family, regardless of the season. One of the ways Stacey has done this over the years is by getting out of her own way and removing herself as the bottleneck in her business, something many of you product boss's are familiar with!Through resilience, pivoting, and leaning into our Mastermind program for support throughout the ups and downs in her business over the past several months, Stacey has been able to continue reaching the goals she has set for herself and [Be] Blends. She was even able to take a trip to Jamaica and her business kept running! Tune in now to hear all of the tips and tricks that Stacey has learned along the way on her business journey.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Visit [Be] Blends’ WebsiteFollow [Be] Blends on InstagramFollow [Be] Blends on FacebookIf you’re a product boss looking for the quickest path to grow your business to multiple six figures with the experience and knowledge of coaches, mentors, and a like-minded community, then make sure you join the waitlist for The Product Biz Accelerator! By joining the waitlist, you’ll be the first to know when the doors are opening again and you’ll have the opportunity to grab your spot before anyone else!Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Connect:Website: <a href="https://www.theproductboss.com/" rel="noopener noreferrer"...

Anna Lozano is the co-founder of Love Powered Co, also known as The Affirmation Company. Tune in to hear the story of how she and Lindy, her business partner, utilized Kickstarter to bring their business into existence, and the amazing, creative ways they’ve managed to grow the brand to where it is today.&nbsp;Coming from a background in marketing, and also working as a business coach, Anna’s experience made her uniquely qualified to drive her company’s amazing growth, launching in Canada in 2017, and now expanding into the US!Love Powered Co. was born through a tremendous Kickstarter campaign that raised over $20k from hundreds of interested customers in 2017. We get into the unique pros and cons of crowdfunding – it can be a great way to generate buzz! We also talk about what the perfect customer looks like and how their satisfaction with your product can influence and help to find new, similar customers around them.&nbsp;One of Love Powered Co.’s strategies is leaning hard into collaborations, getting the word out via partnerships and influencers. We hear how Anna was able to get their product into the hands of everyone from Gabrielle Union, to Jessica Alba, to Jaime King.&nbsp;As Anna says, “They have one foot in woo-land and one foot in the land of Instagram”. It’s a unique and modern approach to generating organic attention and you can hear all about it, first hand, in this episode.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Visit Love Powered Co’s WebsiteFollow Love Powered Co on InstagramIf you’re a product boss looking for the quickest path to grow your business to multiple six figures with the experience and knowledge of coaches, mentors, and a like-minded community, then make sure you join the waitlist for The Product Biz Accelerator! By joining the waitlist, you’ll be the first to know when the doors are opening again and you’ll have the opportunity to grab your spot before anyone else!Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Connect:Website: theproductboss.comInstagram: @theproductbossThe Product Boss is produced and published by <a href="http://crate.media" rel="noopener noreferrer"...

Kelly Kussman is one of our Masterminders and she’s doing amazing, motivating, and inspiring things as the founder of Cayla Gray, creators and sellers of clean, luxury brand fragrances. Her Small Biz Founders story will really resonate with you.Cayla Gray produces fragrances and candles, and when they say “clean,” they mean non-toxic, hypoallergenic, and no parabens. They have four core scents – all handmade in Arizona. Kelly started her career with a dream job out of college, selling cosmetics. Since then, she’s taken her passion and turned it into a successful business of her own.Kelly’s dad was an entrepreneur so she grew up around product bosses and always saw it as something exciting that she could aspire toward in her own life. It was scary to walk away from the security of that dream job, but she explains how she found the courage to do it, and why it was one of the best decisions she’s ever made.&nbsp;One of the things Kelly does an incredible job of is telling her brand’s story, and making those connections with her potential customers. As a business owner, you should be sharing your story repeatedly with your audience to build those connections, and draw potential customers into your brand. Knowing the reason why you started your business and being able to share that story with your customers really allows you to connect with and attract the audiences that you want to sell to!&nbsp;One of the reasons Kelly has had so much success with Cayla Gray is due to her ability to share her story and connect with her customers. Kelly also provides us with one final piece of business advice: “failure” is not a bad word!&nbsp;Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Cayla Gray’s websiteCayla Gray on InstagramIf you’re a product boss looking for the quickest path to grow your business to multiple six figures with the experience and knowledge of coaches, mentors, and a like-minded community, then make sure you join the waitlist for The Product Biz Accelerator! By joining the waitlist, you’ll be the first to know when the doors are opening again and you’ll have the opportunity to grab your spot before anyone else!Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Connect:Website: theproductboss.comInstagram: <a...

The first step in setting a goal for yourself and your business is figuring out what your dream outcome is. If you’re ready to figure out your dream outcome and how you can get there in six months, then this episode is for you! Let’s get planning!Once you’ve thought about your dream outcome, the next step is to ask yourself, “What is the likelihood that I’ll get to this dream outcome?” and “What am I doing to get myself there?” You can’t just manifest this, you have to put in the work to get there!That’s what this episode is all about, asking yourself these questions, and then putting your plan into motion so that you can reach your dream outcome in six months – or at least put yourself on the right path to reach that goal in whatever time frame you have set for yourself.&nbsp;What if we also told you that you didn’t have to do this alone? What if we told you that you could work towards your dream outcome, within six months’ time, without sacrificing all the things, without having to figure it out on your own, AND without feeling overwhelmed and completely stressed? If you’re looking to work towards your dream outcome with the support and guidance of coaches and community, and a curriculum that was built specifically for the things you’re going through right now, then join The Product Biz Accelerator and we’ll help you get there!&nbsp;Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:If you’re a product boss looking for the quickest path to grow your business to multiple six figures with the experience and knowledge of coaches, mentors, and a like-minded community, then join The Product Biz Accelerator! Doors CLOSE TOMORROW so make sure you don’t delay. You’ll receive 5-months of access to our step-by-step video and workbook content that takes you through our Fast Track Formula, as well as monthly coaching and accountability in a private community with us and our team to take your business to that next level. Spots are limited.Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Connect:Website: theproductboss.comInstagram: <a href="https://www.instagram.com/theproductboss/" rel="noopener noreferrer"...

We’re still coming to you from our hotel room in Costa Rica, and our time here has inspired us to talk about the difference between front and back-of-house. These are hospitality terms, but the principles can be applied to all product businesses.Front-of-house is when you’re facing the customer. Think receptionists in a hotel or wait staff in a restaurant. In a product business, this could be your branding, customer service, or even your brick-and-mortar store. The front-of-house role has a human element to it, meaning that you are interacting with the customers, and making sure they are satisfied with your product and company.&nbsp;Back-of-house is more the operational side of things. In a hotel, this would be the cleaning staff, or, in a restaurant, it would be the chef working in the kitchen. In your business, “back of house” refers to pricing and financials, research and development, production and inventory, or shipping and fulfillment.&nbsp;When you start a business, you’re likely wearing all of the hats within your company. As you start to scale and grow, you’ll need to start delegating to reach that next level in your business. When you’ve reached this point, it’s time for you to decide what your zone of genius is within your company. By doing so, you’re able to really focus on what you’re doing instead of struggling to keep up with all the hats.&nbsp;If this episode resonates with you, you might also be at a point where you’re a perfect candidate for our new Product Biz Accelerator course. Check the resources section for details!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Are you a product boss who is looking to scale to the $250,000 mark? If so, DOORS ARE NOW OPEN for The Product Biz Accelerator program, our 5-month group coaching program and course! You’ll receive 5-months of access to our step-by-step video and workbook content that takes you through our Fast Track Formula, as well as monthly coaching and accountability in a private community with us and our team to take your business to that next level. Click here to sign up for the course today! Spots are limited.Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Connect:Website: theproductboss.comInstagram: @theproductbossThe...

When we help product bosses level up their businesses, especially those scaling to six figures, there are four common mistakes we see. Let's dive in to see what these mistakes are and how to address them so that you can take your business to the next level.To start off, it’s important to know what “leveling up” actually means. Many people assume it’s increasing your sales, but that isn’t necessarily the case. Sometimes, it’s more important to refine what you’re doing and make it more profitable or streamlined before you start thinking about increasing sales, finding more customers, and so on. It’s easy to spread yourself too thin, and if you don’t have your systems in place, then you won’t be building your business on a solid foundation.More customers can be a great thing, but have you considered alternatives like selling more to your existing customers? We tend to think about social media in terms of algorithms and getting our brand in front of new eyes, but why not think about reminding your current customers that they haven’t purchased anything in a while? This is why we say “refine down to scale up!”Another common mistake product bosses make is trying to launch without a runway. Now, don’t get too caught up in the word “launch,” because this doesn’t just refer to launching your business, it refers to launching anything from a new product to an event or even a sale. Instead of just dropping a new collection, have you tried first building some suspense and anticipation around it? Let your customers know that something is coming, and give them time to get excited about it!These are just two of the mistakes we address in this episode, so make sure you tune in to hear about all four! It could make all the difference as you take your company to the next level.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Are you a product boss who is looking to scale to the $250,000 mark? If so, DOORS ARE NOW OPEN for The Product Biz Accelerator program, our 5-month group coaching program and course! You’ll receive 5-months of access to our step-by-step video and workbook content that takes you through our Fast Track Formula, as well as monthly coaching and accountability in a private community with us and our team to take your business to that next level. Click here to sign up for the course today! Spots are limited.Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Connect:Website: <a...

When people think about success, they often think about intelligence. But there are lots of different types of intelligence. We most commonly think about IQ, but that only shows one small piece of the picture. Another type of intelligence we often hear about is your EQ. That’s your emotional intelligence.Today, we want to introduce you to the concept of the RQ. This is your relationship intelligence.&nbsp;One of the most important factors when it comes to success is how well someone builds and manages their relationships.&nbsp;Relationships cover a lot of different things you might not think about. For example, it’s easy to forget that social media is a form of socializing, and that means we might not realize how much of our mental or emotional energy is being drained when we spend too much time there. It’s worth really thinking about how and who you engage with online. It’s easy to look for validation online, especially as entrepreneurs, when we should really be looking for it within ourselves.As a product boss, you’re probably going to start hiring people at some point (if you haven’t already). Again, our relationship with our employees is one that we really need to be aware of. So many people forget that professional boundaries must be set, and that unfortunately, your staff cannot be your biz besties.Don’t worry, though. It’s completely normal to want to treat people like your friends. Being an entrepreneur can feel lonely. There’s so much responsibility and pressure resting on your shoulders. Just remember that you’re not alone. That’s why we built this community, so that likeminded product bosses can share with and support one another.&nbsp;There are four questions to ask yourself to fully understand your relationships and realign your success. And we take you through each one of them in this episode, so what are you waiting for? Listen now!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Introducing The Product Boss Biz Accelerator, a five-month group coaching program kicking off on May 1st. Head to theproductboss.com/fasttrack to join the waiting list. You’ll be the first to hear more information as we release it, and you’ll be able to grab your spot on the course before everyone else.Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Connect:Website: theproductboss.comInstagram: <a href="https://www.instagram.com/theproductboss/" rel="noopener noreferrer"...

What we’re talking about today doesn’t come down to focus or motivation. It doesn’t matter how hard you work, there comes a time when you will hit capacity. As a solopreneur, that capacity may be physical, mental, or emotional, but the one thing that all of these have in common is that it leads to you becoming the bottleneck of your business. Let's discuss how you can move past this.So what is capacity, really? Maybe you’re a maker and your demand is taking over your supply. If you’re struggling to make enough of your product or even have difficulty with packaging and shipping it, in a timely manner, then you've hit your capacity!Or maybe you’re keeping up with fulfilling your orders but it doesn’t leave you with time for anything else. You need to work on your marketing or bookkeeping, but you don’t have a spare minute in the day. If this sounds familiar then, once again, you're at capacity and you've become the bottleneck in your business.You may find that your capacity is more emotional or mental rather than physical, which is completely normal. But it's important to remember, that once you hit these capacities you must focus on refining and stabilizing before scaling so that your business can continue to grow on a solid infrastructure.When you start out as a solopreneur, you’re doing everything. You’re the one making all the decisions and making everything happen. However, as you enter the growth stage in your business, oftentimes you will need to up level your mindset as well as move past those limiting beliefs you have to remove yourself from being the bottleneck of your business.After listening to this episode, if you're still struggling and want help refining and growing your business to that next level, then be sure to jump on the waitlist for our brand new group coaching program, The Product Biz Accelerator.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Introducing The Product Boss Biz Accelerator, a five-month group coaching program kicking off on May 1st. Click here to join the waiting list. You’ll be the first to hear more information as we release it, and you’ll be able to grab your spot on the course before everyone else.Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Connect:Website: theproductboss.comInstagram: <a href="https://www.instagram.com/theproductboss/" rel="noopener noreferrer"...

Cat and Nat, authors of the bestselling, Mom Truths, join us for a very special, eye-opening, and hilarious episode of The Product Boss to unpack their new book, Mom Secrets, which offers a raw, candid look at what it’s really like to be a mom.So often, we’re our own worst critics. Most parenting books are advice-driven, but this is designed to stop unnecessary feelings of guilt, negative body image, and more. Their work is a reminder that there’s no such thing as perfection. So long as you raise your kids with joy, you should definitely give yourself a break!&nbsp;Cat and Nat are awesome company and some of the confessions in their new book are truly great because, not only are they really funny, but they help to normalize these things we all go through as parents – but sometimes feel too ashamed to admit.&nbsp;That means that they tackle some heavy subjects, but it’s all with such a fun, light spin that it puts a little spring in your step. A lot of the confessions came from audience members at some of their live shows who would drop them into a fishbowl anonymously, so believe us when we say that some of these are genuinely hilarious – dad crushes, anyone?&nbsp;There might be a lot of laughs in this one, but today’s message is ultimately about letting life happen and dealing with it as it comes. That’s a really important piece of truth that more of us need to remember.&nbsp;Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Cat &amp; Nat’s Mom Secrets BookCat &amp; Nat’s websiteCat &amp; Nat on InstagramIntroducing The Product Boss Biz Accelerator, a five-month group coaching program kicking off on May 1st. Head to theproductboss.com/fasttrack to join the waiting list. You’ll be the first to hear more information as we release it, and you’ll be able to grab your spot on the course before everyone else.Stop leaving money on the table and start tapping into the easiest and quickest way to help your shoppers finish their purchase and recover lost sales with our Abandoned Cart Emails Workshop!Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit <a...

You’ve started selling and your business is validated, but it feels overwhelming or even impossible to take things to the next level. Know that the hard part is over because you’ve already proven that people want to buy your stuff. That’s amazing! Next up, you have your sights set on $100k and you may already be a student of Multi-Stream Machine, but still, some of you will hit what feels like a bottleneck in growth.Don’t worry! There are four phases to a growing business to pay attention to and we run through each one of them in this episode.&nbsp;First, it’s important to refine your brand and business, regardless of the phase of business that you are in. That means digging in and getting clear on your business. Ask yourself…What are you known for?&nbsp;Why are people buying your product?&nbsp;You obviously have something they want, so what can you do more of? What can you do less of? A lot of this stage of running a business comes down to the foundation. At every level, you should be refining and turning into that market fit of your business to cue into who your ideal customer really is.As we go through these four phases that are essential to business growth, remember to take a breath and be the boss of your business! If you would like help navigating this growth phase of your business, then be sure to click here to join the waitlist for our brand new coaching program that is launching in May.&nbsp;Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Introducing The Product Boss Biz Accelerator, a five-month group coaching program kicking off on May 1st. Head to theproductboss.com/fasttrack to join the waiting list. You’ll be the first to hear more information as we release it, and you’ll be able to grab your spot on the course before everyone else.Stop leaving money on the table and start tapping into the easiest and quickest way to help your shoppers finish their purchase and recover lost sales with our Abandoned Cart Emails Workshop!Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Connect:Website: theproductboss.comInstagram: @theproductboss

Claire Doody joins us for another Small Biz Founders episode – and it’s a very special edition, too. Claire is the founder of Copper Union Apparel, making beautiful clothing for radical fat bodies (sizes 12-38). Where, before, options for plus-sized clothing were limited, Copper Union is making unique and individual pieces available for different occasions, and in colors and designs that completely break the traditional plus-sized mold. Claire has created a bold, vibrant line that aligns with herself and her customers.&nbsp;At one point, she only designed what she perceived as trends and demand in the marketplace, but those designs didn’t sell. Then, she’d make an incredibly niche, personal piece, that reflected something she would wear, and that piece would fly off the shelves. This valuable experience is what taught her to follow her gut and trust that what’s true to her is what her customers want as well!&nbsp;Claire has faced many personal and professional challenges, including being diagnosed with cancer, along her journey. However, even after having to take significant time off work, Claire was amazed to come back and be able to continue building Copper Union, without having to start from scratch. One way that Claire did this was by not only using her brand voice to help build a loyal customer base, but also by staying true to herself and following her gut.We discuss all of this and more in this episode, as well as everything from the shape of the industry to the benefits of a Mastermind. So what are you waiting for? Listen now.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Copper Union’s websiteCopper Union on InstagramProduct Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Check out and shop from hundreds of small businesses from the <a...

We decided to make 2022 the year we level up more than ever before. We’ve invested in ourselves over the years, but never like we are this year. Part of that means that, during this episode, we’re attending our first in-person Mastermind event of 2022 in Greensboro, North Carolina. Lucky for you, you’re being treated to a rare, in-person episode recorded in our hotel room.&nbsp;While we prepare ourselves, we thought we’d take a moment and run through all the ways we’re investing in ourselves this year. Hopefully hearing how we’re investing in ourselves in 2022 will inspire you to find the best ways to invest in yourselves and your businesses too!&nbsp;Normally, you hear about our own Mastermind program, but what about the ones we are a part of? All coaches are coached. Even the best coaches and businesses have coaches of their own. Being an entrepreneur is tough and we all need help from others sometimes, it’s totally normal!We talk about how we made it through the season of life we were in when we first started our business to where we are at now, the other Masterminds we signed up for, the incredible retreats we are planning to attend, and even the coaches and courses we’re investing in. It’s truly a behind-the-scenes look at our 2022 gameplan to level up The Product Boss. We’re excited to share this with you!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go-to directory to discover, support, and shop small businesses all in one place.Connect:Website: theproductboss.comInstagram: <a href="https://www.instagram.com/theproductboss/" rel="noopener noreferrer"...

Our Small Biz Owners episodes are where we talk to the owner of a small business in our community, so that their story of starting, growing, and thriving can inspire you to do the same. This time, we’re joined by Emilie Toups of Toups &amp; Co Organics, a multimillion dollar skincare product business on a mission to create beauty inspired by nature.&nbsp;Emilie first started creating skincare and makeup in her farmhouse kitchen after discovering how organic tallow and other quality, natural ingredients made a huge difference in her skin and her family’s wellness. What started off as an Etsy shop four years ago has now turned into a multimillion dollar skincare business.Toups &amp; Co Organics is an incredible success story. Not only has the company grown and continues to grow financially, but through the assistance of our Mastermind program and investing in their business, Emilie and her husband, Trent have been able to buy back their time to focus on other things that matter- such as homeschooling their children.In this episode, we talk about getting over the feeling of needing to do everything yourself, the importance of investing in yourself and your business, how you can conduct job interviews properly when you begin hiring in order to make sure that you find the right help and we even discuss paid ads!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Visit the Toups &amp; Co Organics websiteFollow Toups &amp; Co Organics on InstagramProduct Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go-to directory to discover, support, and shop small businesses all in one...

Joy Cho is the founder and Creative Director of Oh Joy!, a graphic design studio, lifestyle brand, and design company that has collaborated with top brands and organizations from Target to Band-Aid – even The White House.&nbsp;Joy is a master of many trades, having also worked as a graphic designer, blogger, mama of two, consultant for numerous businesses, and having authored six books (with a seventh on the way). She was named one of Time’s 30 Most Influential People on the Internet two years running, and she holds the most popular account on Pinterest with over 15 million followers (something she’s in the Guinness Book of World Records for, by the way).She joins us to discuss her unusual path to profit. It’s an amazing reminder that no one goes on the same journey as anyone else. Whatever you’re doing and wherever you are in life, your path doesn’t necessarily have to look like anyone else’s. There’s a lot to learn from her account of just how her brand took off and, then, leveled up to the huge success story that they are today.We also talk about what it’s like to be the face of your business when you’re an introvert. Joy believes it’s something you can learn, and gives advice for anyone who wants to step into the limelight to sell their products but lacks the confidence to do it. She believes the personal connection you can offer to your company can be really meaningful for your customers, so it’s definitely advice worth taking.This is a wide ranging conversation, where we touch on everything from hiring and scaling your business to the point that feels comfortable to you, how Joy balances work with her family life, and the time Michelle Obama invited Joy to design the annual White House Easter Egg Roll. This episode is a total joy, so listen now!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Visit the Oh Joy! websiteFollow Joy on InstagramProduct Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Check out and shop...

Kimberly Cannon is the Small Biz Founder behind Pipermoon blankets. We’ve worked with her in our Mastermind and, now, she’s on hand to tell us her story, what she learned by weathering the pandemic, and so much more.As you know, we’re always excited to share with you the success stories of our students, Masterminders, and community members – and Kimberly is amazing, so it was really inspiring to speak to her for this episode.Her brand, Pipermoon, creates and sells adult swaddle blankets made out of soft, jersey knit material. They’re super comfy, and big enough for adults – because why should cozy blankets be just for kids? We could all use a little more of that special feeling of warmth and security these days.COVID brought unique challenges to everyone, but Kimberly found that people began embracing Pipermoon blankets as a way of sending loved ones a “hug” when they couldn’t do it in person. She is super resilient; you can hear it in her voice. Having overcome so many obstacles over the last few years, in both her personal and professional life, she’s now completely and utterly thriving.&nbsp;It’s so empowering to see how well she’s doing. It’s a reminder to always look for silver linings and growth opportunities, even when it feels like things aren’t going so well. Hear her story in this Small Biz Founders episode!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Pipermoon WebsitePipermoon on InstagramProduct Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go-to directory to discover, support, and shop small businesses all in one...

Lindsey Schwartz is just like all of you. She woke up one day and went, “Wow. I’m meant for something more.” She believes that women are wired to create, and wants to help them put their stamps on the world in a unique way. She’s the founder of Powerhouse Women, and she’s here to share some of her amazing advice.We met Lindsey at the Lite Pink dinner (she’s a fellow investor!), and we were so impressed by how connected she is to her community. Her book, Powerhouse Woman, tells her journey from working in the world of wellness before moving into entrepreneurship. She touches on many relatable problems that most people go through, like imposter syndrome, and how it grows in proportion to your goal.We discuss tips on growing and scaling, from how you can turn one big launch into multiple smaller launches to create more engagement, to how you can engage your audience in a way that makes them feel personally invested in your products.&nbsp;Lindsey felt disconnected from her purpose for many years, but she’s completely turned that around to create a life that she loves. Her mission is to help other women do the same. Tune in to soak up her inspiring entrepreneurial energy!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Visit Lindsey’s websiteLindsey was kind enough to provide us with a special link to share with our listeners to be able to join her Girl Gang community for free for one month. Click here to join.Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go-to directory to discover, support, and shop small businesses all in one...

With the focus the world puts on leadership, it can be easy to forget that no one person runs a company completely on their own. No matter what your business is, you’ll forge relationships along the way – many of them beneficial, all of them educational. We wouldn’t be here today without each other so let us tell you just how important your ties with other people are.&nbsp;On your path as a product boss, you’ll meet people, pick stuff up, and maintain certain relationships. This will look different every single time and for every single one of you, so don’t feel as though your story will be the same as those around you.&nbsp;A common thing that we see in product bosses is treating their staff as peers. They may be close friends, but that doesn’t mean that you should talk to them about business decisions when you’re operating at a certain level. At the end of the day, you’re going home with the risk, not them.Napoleon Hill defined a Mastermind as a meeting of two minds and, to this day, a Mastermind is one of the best ways to find helpful and supportive relationships. The idea is when two minds come together, they form a third mind, and that’s something you can see with us. When we first became friends, we created a third mind that you’re listening to and interacting with today.&nbsp;Remember if you have big dreams and goals for your business, you don’t need to do this on your own!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, sign up here for our FREE live training, The Proven Path to a Million Dollar Product-Based Business, where we will discuss the 3 stages of business to grow and level up to a profitable million dollar business that works for you. The Product Boss Mastermind has limited spots available that are open for consideration to applicants $250k and above, apply here.Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to...

One mistake people often make is thinking it all comes down to strategy, when, really, the most important thing is mindset. It can seem daunting or overwhelming to change how you think about running your business as it grows, but these kinds of shifts are critical to being able to scale your success.&nbsp;Chances are, if you run your own business, you’re a visionary. You have lots of ideas, you spend lots of time thinking about the future, and you dream really big. But the bigger your company grows, the harder it becomes to find the space to live the life you want and avoid burnout.&nbsp;Sometimes, you might feel like you have complete clarity, but other times, you feel like a chicken flailing around with its head cut off. That burnout comes from not allowing yourself to be the visionary that you are.That’s why we’re going to spend some time exploring what separates six and seven-figure product boss mindsets from the rest. Make sure to listen to this episode even if your business makes less than that. It never hurts to hear how other people approach their companies, and it might be good practice for when you’re making that income yourself!For starters, one common trap people fall into as their business grows is not knowing when to stop wearing all the hats. When you start a company, you’re doing everything, or almost everything, yourself. It takes a lot of mental readjustment to get used to the idea of hiring people to do work for you, trusting them to do it to your standards, and even giving yourself permission to step back and focus on other things. But it’s an important step to take because, newsflash, you – the boss of your company – could be the bottleneck!&nbsp;You’ve earned the ability to pick what you want to do in your company, so pick! You might want to stop going into your store, you might want to hand off your social media accounts, or you might want to step back from production. Great! Now it’s time to hire people to make that a reality.Remember that you’re not always going to be hiring for a helping hand. At some point, you’re going to need to start attracting leaders who can make decisions and keep things running for you. You’re a decision maker; not a doer, but that doesn’t mean that you have to make every decision yourself. There’s no limit to how much you can grow. Listen to this episode to find out exactly how.&nbsp;Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, sign up here for our FREE live training, The Proven Path to a Million Dollar Product-Based Business, where we will discuss the 3 stages of business to grow and level up to a profitable million dollar business that works for you. The Product Boss Mastermind has limited spots available that are...