In another of our Lessons Learned episodes, we bring you two more inspirational stories from our Multi-Stream Machine students (who are now Masterminders). We’ve already showcased everyone from Etsy sellers to one-of-a-kind, handmade artists, so today, we’re hearing from retailers, manufacturers, and brick-and-mortar business owners.&nbsp;We talk to Jenny Tse, who regular listeners of the podcast will remember from a recent episode where she discussed her growing Sipping Streams Tea Company. Jenny’s amazing tea company owns and operates the world’s first geothermally heated tea farm, and is based in Alaska.&nbsp;Also joining us are Joy Williams and Jane Molina from Ninni Co, sisters and sellers of elevated baby products that meet the natural expectations of babies. They’re best known for their truly breastlike pacifier, designed to mimic the real thing.&nbsp;We’re so excited for you to meet them, hear their stories, and learn from their insights and experiences.&nbsp;TODAY IS THE LAST DAY TO JOIN MULTI-STREAM MACHINE! That's right, the doors close at 7 pm EST for the Spring Class of 2022, and doors will not reopen again until some time later in the year. If you've been on the fence about joining MSM or just have questions about if MSM is right for you, send an email to [email protected] or text “MSM” to +1 (917) 636 - 7609 and we will be more than happy to answer your questions! If you are looking to grow your business by increasing your sales and visibility and improving your systems, then take the leap to join MSM today! You can sign up right here! See you inside!Resources:Sipping Streams website and IGNinni Co website and IGConsistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go-to directory to discover, support, and shop small businesses all in one place.Connect:Website: <a...

We’re continuing our Lessons Learned series so that you can hear the incredible stories of our Multi-Stream Machine students who’ve seen amazing results ever since signing up.&nbsp;When we showcase makers, a lot of you ask, “Well, what about artists? It must be completely different for me, right?” And no! That’s not the case. To show you how the same principles still apply, this roundtable discussion features three artistically focused product bosses.Introducing Suzanne Godbold, Creative Director of Three Best Bakery. Suzanne is a podcast veteran at this point, having appeared on the show several times in the past. She launched Three Best Bakery in 2016 and her amazing boutique shop is now thriving, best known for their super popular smash cookies.Pet Paintings by Nicole is Nicole’s outlet for their custom artwork. Pet Paintings by Nicole will create a custom portrait of your pet, painted onto a range of products from canvases to jackets to vans. They launched their business in 2015, and are continuing to scale with multiple artists employed under their brand.Cara Maybee started Desert Rose Equine in 2014, pioneering designed stirrups for use in horse riding. Her products go above and beyond the tack readily available on the market. She’s carved out a name for herself with a highly desirable product within a niche field.&nbsp;Between the three of them, our showcased business owners are three very different types of artists who prove that the lessons you learn in Multi-Stream Machine are universal. If you’re a creative who doesn’t see yourself being able to apply business advice to your work, then this episode is for you.&nbsp;The stories you’re going to hear are inspirational, and prove the worth of investing in yourself, so that you can determine your own path to profit, and be prepared with the proper steps to take when your business blows up!Doors to Multi-Stream Machine are CLOSING SOON ! Be sure to join now so that you don't miss out as it’s the only time MSM will be open for the Spring class of 2022, so sign up now!Resources:Three Best Bakery website and IGPet Paintings by Nicole website and IGDesert Rose Equine website and IGConsistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for...

Today, we’re interviewing some incredible product bosses who are handmade business makers and owners. Half the members in our community are makers, so we know that showcasing their success is something that can really inspire you to level up your business and your profits.&nbsp;We’re joined by Sarah Waggoner, Emily Gallardo, and Mindy Keegan – three of our Multi-Stream Machine students who’ve seen amazing results since signing up.&nbsp;Sarah is the product boss behind unique bottle and jar sellers, Heartland Lettering, Emily Gallardo is the owner and founder of EJ Clay Co who sell handmade clay earrings, and Mindy Keegan is the mama behind Made for Mama Shop who sell unique mugs designed to become a meaningful part of your life for years to come.&nbsp;More than just inspiring, their stories are packed with lessons to be learned for anyone, whether you’re just starting out or looking to take the next step forward.&nbsp;The one common factor between all three of them is that Multi-Stream Machine is what allowed them to create their very own path to profit. Even better, through implementing the modules learned in MSM, each of them saw such amazing results that they were able to pay off the course within a month of joining.The biggest lesson we want you to take from today’s episode is that each and every one of you has your own path to profit. You just have to figure out what it is!&nbsp;Tune into this episode to hear all about how Sarah, Emily, and Mindy went from feeling lost and completely disorganized in their business to increasing their sales and being able to scale after implementing the modules they learned in Multi-Stream Machine.&nbsp;In case you haven't heard, the doors to Multi-Stream Machine are now open for a limited time!! If you are ready to invest in yourself and your business, then join the Spring class of 2022 here!Resources:Heartland Lettering website and IGEJ Clay Co website and IGMade for Mama Shop website and IGDoors to Multi-Stream Machine are now open ! It’s the only time it’ll be open for the Spring class of 2022, so sign up now, and make sure you don’t miss out!Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, <a href="https://theproductbossmastermind.com/new" rel="noopener...

You have an incredible business, but if you’re relying on one platform or one main stream of revenue, you may find yourself in trouble in the future because we never know what the future will bring! What would you do if your main stream of revenue no longer existed? Or if the platform you rely on went down? Let's discuss how you can protect your business when you don't have control of the platforms you're selling on.If you’re relying on one platform, it doesn’t matter how established it is, you might find that something happens and suddenly you’re left without your key, or only, revenue stream. For instance, one of our Multi-Stream Machine and Mastermind students had three successful Etsy shops, but she accidentally used a word that was trademarked and Etsy shut down her shops and she had to start from scratch again.A second example comes from another one of our Multi-Stream Machine students who has her business on Etsy. A customer complained about her bestseller – the one product she built her entire business around – and that product was taken down.Now, we aren’t saying you should steer clear of Etsy or even move away from the one platform you’re on because this could happen on any platform you don’t own! Amazon could change their terms of service to something that doesn’t work for you at any time. Shopify could crash. Even if you have your own website, it could be hacked. Remember how helpless some people felt when Facebook, Instagram, and WhatsApp all went down at the same time in 2021?&nbsp;What’s the best solution to protect yourself and your business? Get. Onto. More. Platforms!You need to diversify your revenue streams because no one platform is safe. None of us would have predicted a global pandemic would come along and shut down in-person trade shows or close brick-and-mortar stores, right? Here’s how to find more sales platforms, more revenue streams, and the things you have to consider when you use them.&nbsp;If this episode resonates with you, we want to help you grow your business, get on more platforms, save time, and make more money! The doors to Multi-Stream Machine are now open for a limited time so be sure to sign up today. We can't wait to see you inside!&nbsp;Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Doors to Multi-Stream Machine are now open ! It’s the only time it’ll be open for the Spring class of 2022, so sign up now, and make sure you don’t miss out!Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit <a...

In this episode, we are bringing you the replay of Day 1 of our LIVE Best Seller Secrets Challenge. Today was all about Discovering Your Untapped Opportunities and writing down your 3 best sellers!Every day at 12 pm EST this week, we are going to teach you (for free) what to do to grow your business with ease and profit and HOW to lean into best sellers to put more money into your pocket as a profitable business. Over the course of the next four days, you will:Day 2: Create your best offers to take advantage of your best sellers.Day 3: Your Year-Round Plan: How to Make More Sales and Grow a Profitable Product-Based BusinessDay 4: Learn how to grow your business with EASE by tapping into timing of your best sellers strategy.Day 5: Discover how to AMPLIFY your best sellers and get the word out!Sounds amazing, right? There's still time to join us! When you sign up, you'll get access to the Facebook group where the live trainings are taking place, the workbook and a VIP exclusive audio experience with special bonus episodes and each day's training so that you can listen on the go!Sign up for our Best Seller Secrets Challenge LIVE right here.Can't make the live on Day 3? We've got you covered! Day 3 is our favorite day because it's when we teach the 3 Secrets of Highly Profitable Businesses to Consistently Generate and Grow Your Revenue Year-Round. Those who show up live will receive a special bonus so if you can't make it live to Day 3, click here to check out the other available dates and times!

For the first time ever, we're so excited to announce our exclusive private podcast for the Best Seller Secrets Challenge! It's a VIP audio experience, so you can take the free 5-day challenge into your earbuds. It's only available for a limited time, so you'll be able to binge as we'll be dropping episodes during the Challenge straight from our LIVE trainings to the private podcast feed, along with bonus episodes that won't be anywhere else. So sign up for Best Seller Secrets Challenge and you'll get access to this exclusive audio experience.Go here to sign up: https://theproductboss.thrivecart.com/best-seller-secrets-challenge/

This is the thorn in the side of so many small business owners: how do you get customers to find you? A big business can grow quickly and easily because they have a budget to back up whatever they’re doing. But what about small businesses? There are several strategies you can use to boost your visibility at any level, so let’s discuss them.Trying to promote and market your business can be daunting – after all, many of you probably didn’t become a product boss because you wanted to spend all your time in lead acquisition. A lot of people think “sales,” but they forget to think “marketing.” And when you’re starting out, you need to make sure that people know about your business, otherwise you’re not going to be as successful as you deserve to be. People can’t buy something unless they know about it!We’re big fans of bootstrapping, which can take many forms. In pre-COVID times, it often meant going out on the road to conferences and trade shows, making sure you had an in-person presence at important places and events. Well, markets and trade shows are making a comeback so it's time to start thinking about how you are going to market yourself in real life again.Another good example is how collaborating with a seller platform like Amazon or Etsy can be a game-changer – especially for smaller businesses. A lot of people are put off by the fees that they charge, so we spend part of this episode explaining why you shouldn’t let those fees scare you. Listen now for a rundown of these tips and strategies, plus many more!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:It’s back!!! We are hosting our FREE 5 day Best Seller Secrets Challenge where you can learn the secrets to maximizing your revenue and growing a profitable business year-round… without having to make more products or spend a cent on ads! This will be a LIVE challenge for product-based business owners, so make sure you sign up today.Doors to Multi-Stream Machine are opening on February 17th! It’s the only time it’ll be open for the Spring class of 2022, so sign up now, and make sure you don’t miss out!Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, <a...

There are a few things that come up again and again when we talk to makers. These mental roadblocks don’t serve any real purpose – they just get in the way! That’s why we’re dedicating this episode to taking some of them apart, explaining why you should stop listening to the nagging voices of doubt in your head, and why you’re a true product boss!A lot of you are makers because you’re creatives at heart. It makes sense: get so good at making things and it’d almost be silly not to start selling them. The problem is that so many of you run into this mental block as you try to build a business where you think, “I’m not a business person; I’m a creative!” It might seem strange at first, but there’s absolutely no reason why you can’t be both.Your customers don’t care who is actually making your products so long as the quality stays the same. Think about the products you buy and the brands you support. Would you be upset if you found out that the founder of the company wasn’t personally making each product themselves? Of course not! So, then why do you think that you have to create every single one of your products with your own two hands? The answer is you don’t. It’s just a limiting belief that you, as a maker and product boss, have about your business!&nbsp;It’s very common to have these limiting beliefs – especially as a maker. So just know you aren’t alone, but that we are here to help. Listen to the episode to hear us go through various examples and show you why you need to shift that mindset – you are an amazing product boss with an incredible product!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:It’s back!!! We are hosting our FREE 5 day Best Seller Secrets Challenge where you can learn the secrets to maximizing your revenue and growing a profitable business year-round… without having to make more products or spend a cent on ads! This will be a LIVE challenge for product-based business owners, so make sure you sign up today.Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit <a href="https://ayearofcontent.com/join-now1?utm_source=podcast&amp;utm_medium=podcast&amp;utm_campaign=a_year_of_content&amp;utm_content=podcast"...

It’s really easy to feel like you’re stuck on a hamster wheel. You’re busy – really busy. It’s not like you’re not working hard. You’re moving and doing all the things, but when you stop and look at your progress, it doesn’t seem like you’re actually getting anywhere. We all feel like this at some point after starting a business. It’s completely normal.&nbsp;You just need to learn how to get off the wheel and start taking steps forward. There are a few basic rules to remember that can completely turn your company's growth around. A lot of you are scared of change. But remember that that’s also normal. Change is a good thing and it’s what we want to achieve so that your business can grow.The first major tip we cover in this episode is the importance of needle movers. A needle mover is something that takes little effort but pays off with lots of return on investment (ROI). We like to focus on small things that either save time or earn money in the long run. One of the most common things people view as a needle mover is social media, but, the truth is, this isn’t always the case – especially lately. For a lot of people, ROI on social media isn’t actually that strong.&nbsp;A better example is taking the time to fully understand your numbers. For example, most businesses operate on the 80/20 principle which means that 20% of their products account for 80% of their revenue. If you know which 20% of your products are your best sellers, you can better tailor your whole business operation to capitalize on those products.To hear us explain this in further detail, as well as discuss the other ways you can finally get your business moving on its way to the next level, listen to the whole episode now.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Today, we are hosting our third and final workshop of The Product Boss’ Guide to Your Best Year. It’s all about the 80/20 rule and we hope you’ll join us live! Be sure to register here because you won’t want to miss this!Resources:It’s back!!! We are hosting our FREE 5 day Best Seller Secrets Challenge where you can learn the secrets to maximizing your revenue and growing a profitable business year-round… without having to make more products or spend a cent on ads! This will be a LIVE challenge for product-based business owners, so make sure you sign up today.If you’re interested in taking the lessons from this episode further, you’ll want to sign up for the waitlist to be part of Multi-Stream Machine, and as soon as enrollment opens, you’ll be the first to know!Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say,...

In this Small Biz Founder episodes, we’re highlighting the amazing work of Jenny Tse and her business, Sipping Streams Tea Company. She’s a certified tea specialist and Sipping Streams has won multiple prizes (including 1st place) at the North American Tea Championships. But how did she get there and how does she and her partner keep everything running?Jenny was born in Hong Kong and raised in Alaska where she was active in the local community, selling her family’s vegetables at the local farmers market. After traveling to visit various Chinese tea farms, she was inspired to share the knowledge with her local community.&nbsp;With restaurateur parents, and after pursuing two previous careers – one of which was as a high school teacher who taught tea classes – Jenny decided to open her own tea room. From there, the rest is history. Jenny published a book filled with her knowledge, has won multiple awards, and was invited to speak at the World Tea Expo. Just this summer, she started the world’s Northernmost tea farm, which is also the only geothermal tea farm in the world. There’s no limit to what she can (and will) accomplish!We talk about her experience launching and scaling Sipping Streams Tea Company, how it ties into her generational legacy, and how Multi-Stream Machine helped her on her exciting journey, even after she had been in business for several years.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!The Product Boss’s Guide to Your Best Year Yet is a FREE series of workshops where we share the biggest tips and tricks to creating financial momentum for the year ahead. Be sure to join here.Resources:Sipping Streams Tea CompanySipping Streams Tea Company on IGRead Jenny’s book: The Essence of Tea: The Transformational Journey of a Tea ConnoisseurProduct Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you...

We tend to hear the same limitations over and over, specifically from our makers, which is why in today's episode, we want to make sure that you are thinking about things in a way that will benefit you and serve your business. Oftentimes we see this idea of the starving artist mentality in the maker community, either "you don't want to charge too much for something" or "maybe you don't find that there's value in it" or the most common one we hear is "it has to be made by me."As a handmade business, its really easy to allow this mentality to take over, but when it comes down to it, if you're getting stuck in the belief that other people can't do something the same way you can or people won't buy your product if it isn't made with your own two hands, then you'll eventually hit capacity and won't be able to scale. It's time to break some of these limitations down so that you can move forward with your business.The most common story we hear &nbsp;is, “I have to make all of my products with my own two hands.” Maybe this is you. Maybe you’ve built your brand identity around the idea of your products being handmade and unique. But, set down the rolling pin for a second and ask yourself, did you ever promise that those hands would only ever be yours? Chances are, your customers don’t care who’s making your product so long as it’s still made with care and held to the same high standard.&nbsp;So, is it really still worth your time to make every last thing yourself, or can you start scaling?This is only one example. At the end of the day, makers gotta make money! Your customers need and want your products, so it’s time to get over that starving artist mentality and step into a new mindset of being a true product boss. Tune in – let’s unpack why you shouldn’t let these common beliefs stand in your way.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!The Product Boss’s Guide to Your Best Year Yet is a FREE series of workshops where we share the biggest tips and tricks to creating financial momentum for the year ahead. Be sure to join here.Resources:Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit <a...

We know time is finite. It’s one of the scariest things people think about when they start leveling up their businesses. “How will I find time for the other important things in my life?” We’re here to give you a secret. (You can use money to buy your time back!)A fear of success is completely normal and it’s something we’ve been talking a lot about on The Product Boss lately. There’s a reason for that! It’s very common. When we asked about it during our last Bosses and Breakfast, so many of you put your hands up. That shared experience has stuck with us.The big reason we find it so scary is the worry that your priorities will shift so dramatically toward your work obligations that you won’t have time for anything else in life – especially important things like family, socializing, and self-care.Think about pre-cut fruit and vegetables. Some of you may buy these in the supermarket already because you’ve decided your time is worth more than the few extra cents it costs to not have to chop them yourself. Running a business is exactly the same! At a certain point, your time is so valuable that it makes more sense to hire someone else to do some things for you.&nbsp;Laundry services, pool cleaning, grocery delivery – we shouldn’t be afraid to outsource business-related responsibilities just like we do at home.That doesn’t mean you have to take yourself away from the things you enjoy most about your business. It’s all about establishing priorities. If, for example, you love fulfilling orders, you just need to figure out what someone else can handle for you that frees up your time to do that. Or maybe, you can find someone to assist you with fulfillment, so that you don’t have to take care of every single order yourself.&nbsp;Shifting the pieces around will look different for every business, but there’s always room when you have a smart plan. If you’re still not sold yet, and even if you are, tune in to the episode! We explain why your time is so much more valuable than money and why you should do everything you can to avoid wasting it.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!The Product Boss’s Guide to Your Best Year Yet is a FREE series of workshops where we share the biggest tips and tricks to creating financial momentum for the year ahead. The first workshop kicks off today so be sure to join here.Resources:Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.Consistent content is key to getting more people to see and buy your products. If you want to create great content but you

Chances are, reaching $100k with your business is a lot more realistic than you think. You just need to start running things like a $100k business! Easier said than done, though, right? That’s why we’re laying out these five simple steps that can turn your business dreams into reality.The first step is simple: can you identify the product that works best in your lineup? The second is a little bit trickier, but still easy: are there any holes you can plug in your systems and processes? Where can you improve things? Once you do both of these, it’s all about upleveling your messaging, which can be as basic as making sure your product photography is on point. Last of all – and you’ll hear us talk about this again because we believe this is your true path to profit – leverage other people’s platforms. Collaborate, partner, and make use of services like Amazon and Etsy.&nbsp;This isn’t just about pointing you in the right direction. You’re going to come back to these easy steps, time and time again. Especially if, like so many of our listeners, the only thing holding you back is fear or a lack of confidence in your ability to take your business to the next level.&nbsp;Trust us: you can do this!Tune in to this episode to hear us break down each of these steps in detail, one by one. Follow these and your business will be reaching the next level in no time.&nbsp;Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!The Product Boss’s Guide to Your Best Year Yet is a FREE series of workshops where we share the biggest tips and tricks to creating financial momentum for the year ahead. The first workshop kicks off today so be sure to join here.Resources:Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.If you’re interested in taking the lessons from this episode further, you’ll want to <a...

The second Friday of every year is National Quitters’ Day. Why? Because it’s the day that, statistically, most people give up on their new year’s resolutions. Why is it so difficult to make the changes we really want in life? We know the obvious answers, but have you ever considered that maybe you’re scared of change – of success? Let’s really dive into what that means and what you can do about it.Let’s compare your business resolutions to a resolution that a lot of people make at the beginning of the year: trying to lose weight. Losing weight couldn’t possibly be scary, right? Well, for many people, it can! There’s the fear of committing to a new way of life, the fear that your lifestyle changes will make you feel less comfortable, and the fear of failure, all of which can contribute to you being afraid to make that change. Business resolutions are no different!Change is scary – especially when you are wanting to take that next step in your business to become successful. You may experience thoughts such as "I don't want to be successful because I won't have the time" or "I can't scale my handmade business because my customers expect me to be the one making the product." Ultimately, it comes down to your mindset and the limiting beliefs you have that can lead to you being the biggest obstacle on your path to success.So how can you overcome this? It’s simple, really. It starts with daring to dream – and by trusting in your abilities. Listen for more.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!The Product Boss’s Guide to Your Best Year Yet is a FREE series of workshops where we share the biggest tips and tricks to creating financial momentum for the year ahead. The first workshop kicks off on January 20th so be sure to join here.Resources:Listen to the full Bosses &amp; Breakfast episode here.Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.Join the Shop 1 in 5 Small Business Shopping Directory. Get listed now!Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with

We often expect our customers to hit that “checkout” button without being prompted or convinced to do so. But that isn’t how people behave. They buy on desire, needs, and wants, and, as a product-based business owner, it's your responsibility to share with them the benefits that your products will bring to their life. Here’s how you can set yourself up for success with customers who are ready to buy.For starters, you need to consider the "tried and true" foundational method of marketing, which is... know, like, and trust. Better known as… the customer journey! So how can you start building your customer base? First, you’ll want to curate a healthy mailing list – popular advice in our space, but so many of you don’t use it enough! One email a week should be the minimum for most product businesses because, remember, most of those emails won’t be opened or read. Your subscribers are fans, so they’re on your side. You’re not going to upset them by sending too many emails.&nbsp;Instagram is another good option. It used to be one of the best tools for community building, whereas now, it comes with much more of a mixture of pros and cons. The platform is essentially becoming a selling platform, meaning you have to "pay-to-play" to find new customers. Rather than focusing on selling on Instagram (which you should still do at times!), try shifting your focus towards engaging with your followers and converting them over to joining your email list so that you can market to them.Sure, you might catch a person at the right moment, but more often than not, it’s not the right time for someone to make a purchase when they see your messaging. They might not open an email or buy anything, but if you’re constantly reminding them that you exist, they will remember you when it comes time to buy. Building an engaged following, a community, and increasing your visibility across multiple platforms is what this episode is all about.&nbsp;So many of you tell us that you want to turn your product into a six-figure business. Well, let’s do some math, because that goal is probably so much more realistic than you realize. Once you know your numbers, you can forecast your sales. Building up a following of “ready to buy” customers is one of the best things you can do to make sure you get there.&nbsp;Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!The Product Boss’s Guide to Your Best Year Yet is a FREE series of workshops where we share the biggest tips and tricks to creating financial momentum for the year ahead. The first workshop kicks off on January 20th so be sure to join here.Resources:Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, <a...

Our female founder this week is Suzanne Godbold of Three Best Bakery and one of our Masterminders. She opened her bakery business just three months before the pandemic hit and pivoted her approach to secure a six-figure 2020!&nbsp;Suzanne decided to take the leap and turn her baking passion into a profession. Her products were flying off the shelves and tasted delicious, but she lacked the systems to scale long term. She ran out of ingredients every day and felt she couldn’t increase volume without sacrificing quality and brand authenticity.&nbsp;We reflect on our transformational first session with Suzanne and the importance of mindset. With a bit of mindset work, Suzanne built the confidence to double her prices, which contributed to her success and ability to take bigger steps in hiring resulting in her being able to make more room for creative control and growth.You can hear in her voice how her confidence is growing by the minute, and her sales are reflecting that mindset shift. She’s even created a solid work/life balance, clocking out at 5pm every day to spend time with her family.&nbsp;The impact joining Mastermind has had on Suzanne is extraordinary. By getting out of her own way and throwing herself into the community aspect of Multi-Stream Machine and the Mastermind, she has broken through her self-limiting ceiling and ended 2021 as a multi six-figure business!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!The Product Boss’s Guide to Your Best Year Yet is a FREE series of workshops where we share the biggest tips and tricks to creating financial momentum for the year ahead. The first workshop kicks off on January 20th so be sure to join here.Resources:Website: threebestbakery.comInstagram:@threebestbakeryFacebook: ThreeBestBakeryProduct Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.Join the Shop 1 in 5 Small Business Shopping Directory. Get listed now!Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too...

Welcome to 2022 – we made it! Now, it’s time to take stock of where our businesses are and map out where we want to take them over the next year. That’s why we’re bringing you The Product Boss’s Guide to Your Best Year Yet. To prepare, we spend this episode exploring how you can step into the role of boss in your business, now matter who you are or how you feel about being a leader.&nbsp;You might look at other people and wish you could be as forthright and self assured as they are. Rest assured, you can! It all comes down to confidence, and shifting your mindset about yourself and your business.For example, there’s no need to worry about how everyone perceives what you’re doing because you’re not here for everyone. Your business has its own customers and it appeals to its own demographic. Spending time trying to please everybody or over analyzing what other businesses in the same space might be doing can be a real waste of time. Do you! And remember to own it.To understand what that really means and more, listen to us break down how you can get out of your own way and step into the role of boss of your business!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Join the Shop 1 in 5 Small Business Shopping Directory. Get listed now!Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go-to directory to discover, support, and shop small businesses all in one place.If you’re interested in taking the lessons from this episode further, you’ll want to sign up for the waitlist to be part of Multi-Stream Machine, and as soon as enrollment opens, you’ll be the first to know!Connect:Website: <a href="https://www.theproductboss.com/"...

Our female founder this week is Erin Port, the Founder of Simple Purposeful Living, and one of our Masterminders. She took her engaged readers as a blogger, and her informed background as a teacher, and created a product that would give her audience value.Erin represents another inspiring story of someone reformatting their own personal journey into easy-to-apply lessons that people can take and apply to improve their own lives.Like most of us, she’s had past businesses and brands that didn't work out, so she knows all about self-doubt. She candidly shares with us the thoughts she had before launching Simple Purposeful Living, and how an encouraging bedtime nudge from her husband lit a fire in her that’s yet to burn out.It’s moments like that that truly drive her. Her voice glows as she describes her family as her why, how launching the brand and driving to financial success was all meant to fund the adoption of her son, and so much more. It’s clear her heart is in the most beautiful place.We talk about her humble origins, selling via Amazon, and overcoming those creeping thoughts of imposter syndrome. One of the most inspiring messages to take away from this episode is the impact joining the Mastermind has had on Erin, and how much benefit she saw from implementing the Best Sellers Secret Challenge and Multi-Stream Machine in her business. She believes (and we agree) that sharing ideas with others is one of the best things we can do to learn and grow as entrepreneurs.&nbsp;Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Simple Purposeful LivingMeal Planner on AmazonSPL on InstagramProduct Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.Join the Shop 1 in 5 Small Business Shopping Directory. Get listed now!Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Check out and shop from hundreds of small businesses from the <a...

Happy new year! We’re really, really, really excited for the year ahead (knock on wood). We want this to be a very big year for your business, which is why now is the time to make sure you don’t have all our eggs in one basket, and that you’re prepared for anything that 2022 might throw at you.The best thing you can do to level up, and take your business further than ever before, is to make sure you have an amazing marketing strategy. But if there’s one thing the last year has taught us about marketing, it’s that you can’t rely on just one stream. Your marketing strategy needs to look more like a spider web than a straight line.&nbsp;Any one specific website or platform could go down without warning (remember the Facebook shutdown of 2021?!), or they might change their algorithms (yes, we’re looking at you Instagram) in a way that prevents you from getting the traction you’re used to or rely on for income. It’s time to stop betting it all on social media and focus on POP marketing, instead.&nbsp;Don’t just use paid ads. Look at adding organic promotion into the mix, as well. Generate word-of-mouth buzz with the right people, collaborate with others, and start building those partnerships. There are so many ways to get your business in front of customers that don’t involve a spreadsheet, so why settle on just one? Bring a pen and paper for this extra informative episode of The Product Boss podcast to help make your 2022 your best year yet!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Episode 283: Paid vs. Organic Marketing and How/When to Integrate Them Into Your BusinessProduct Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.Join the Shop 1 in 5 Small Business Shopping Directory. Get listed now!Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Check out and shop from hundreds of small businesses from the Small Business Shopping...

We believe it’s good to reintroduce yourself regularly, and often – especially when you’ve grown or evolved since your last introduction. So here we go again: we’re Jacqueline and Minna, nice to meet you!We kicked off the Product Boss podcast back in January of 2018. We all know a lot has changed since last week, let alone in the last four years. The same certainly applies to us as we’ve written a few new chapters in our own stories. So, we’re dedicating this episode to letting you know who we are, now, and what our journey has been as to how we ended up here.We all remember the first day of school; reintroducing yourself can feel weird. But, as you may remember, the more you do it, the easier it becomes! Reintroducing yourself is a great habit to build as it reinforces the story of your brand and product so that everyone knows who you are and what your business is all about.In a world where connections mean everything, don’t forget that offering a deeper understanding of yourself invites the same from others.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.Join the Shop 1 in 5 Small Business Shopping Directory. It’s holiday-ready, too! Get listed now!Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go-to directory to discover, support, and shop small businesses all in one place.Connect:Website: theproductboss.comInstagram: @theproductboss

If you’re like us and you’ve lost track of time through the pandemic, now is as good a time as any to reground and reset yourself to have your best year yet. 2021 has been a devastating year in many ways, but in purely business terms, some of you have seen some amazing profits. Either way, it’s time to start thinking about the new year ahead. Human beings need to reset and recalibrate every now and then, so let’s do just that as we step into 2022.&nbsp;Our top advice for 2022 is to level up… level yourself up! Whatever level you’re at, let’s kick things up a notch. It might seem daunting at first, but – trust us – you’ll look back in 2023 wondering why you didn’t take these steps earlier. Everything you do this next year should be with one thought on your mind: How am I going to take my business to the next level?&nbsp;And if that all sounds too lofty or unattainable, let’s focus in on one of the easiest, most tangible things you can actually do to make it a reality: invest. Don’t worry, we’re not asking you to learn about the stock market. We want you to learn how to invest in yourself!Spending your hard-earned profits on things that you seemingly don’t need to keep the business running is a tricky hurdle to get over, but that’s what investing in yourself takes. Think of the long term benefits involved and their ability to multiple your results. And remember, what you don’t invest back into your business becomes profit that you’ll be taxed on.&nbsp;If you’re listening to this, you already understand the value of investing in yourself in terms of time. The next step is simply overcoming the mental hurdle that stops you from spending money on your own development and personal growth. The next step above something like listening to a podcast is enrolling yourself in a course or even more formalized education, then, getting involved with your community or with a mentor, and, finally, joining a Mastermind. We cover all of these steps in further detail in this episode.&nbsp;Only a tiny fraction of people ever follow through on their new year’s resolutions to make real changes in their lives. You owe it to yourself to be one of them. Grow your product business to the next level and be the best product boss you can be. We sincerely hope our podcast and perspectives are helping you get there and continue to do so into the new year and beyond.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.Join the Shop 1 in 5 Small Business Shopping Directory. It’s holiday-ready, too! Get listed now!Consistent content is key to getting more people to see

In this episode, we are bringing back Kevlyn Walsh, founder of Festive Gal, who you may remember from episode 155 of our Pivot &amp; Sell series back in May of 2020. We have had the honor of working with Kevlyn, for almost a year now, in our Mastermind program and she is going to share with us where her business is at now (hint: it's multiple six figures!)At the start of her journey, Kevlyn was a school teacher who knew she wanted to leave the the education field when her school went on strike in 2019. Since Festive Gal was making about the equivalent of her teacher's salary, she knew it was time to leave her old life behind to become a full-time entrepreneur. Now, Festive Gal brings in multiple six figures!Kevlyn’s major growth during the pandemic had her worried that her success was a total fluke and that it wouldn't last in 2021.&nbsp; She was able to strategically implement and lean into some new things which has allowed her business to continue growing and scaling to new levels.As a result of these actions, Festive Gal brought in even more sales in 2021 than 2020! hanks to wholesale, Festive Gal is now in 200 stores, and have a permanent showroom space.&nbsp;Early on, Kevlyn realized that she needed to clone herself three times to continue to be able to operate the company at its new levels – so that’s what she did. She hired two more people just like herself to take on the workload. Since then, Festive Gal has expanded to a team of eight!&nbsp;Continuing an established pattern with our guests, she points to participating in Masterminds, specifically The Product Boss Mastermind, &nbsp;with likeminded people as a catalyst that helped her handle each new step of her entrepreneurial journey.&nbsp;Kevlyn's growth and success of Festive Gal over the past couple of years is an excellent example of how surrounding yourself with fellow product based business owners, who are at the same level as you, can make all the difference in your business journey.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Festive GalFestive Gal on IGEpisode 155: Pivot &amp; Sell Stories: Even When You Are Scared Lean In with Kevlyn Walsh of Festive GalProduct Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.Join the Shop 1 in 5 Small Business Shopping Directory. It’s holiday-ready, too! Get listed...

Marcel Schwantes is an international speaker, executive coach, and syndicated columnist attracting more than 1.5 million readers per month to his thought leadership pieces. His work has been featured in Inc., Time, Forbes, Business Insider, Fast Company, CNBC, and more global media outlets.He’s also the host of the wildly-popular podcast Love In Action, born out of Marcel’s belief that strong leadership and company culture start with human empowerment. The truth is, “employee engagement” is a really cold way of saying that you need to care for your employees. When you call it what it truly is – love – you start to see how those behaviors translate into good business outcomes.He gives us some incredible advice regarding how to grow and scale a small business without ruining the work culture. Surprise! It always comes back to leadership. When you’re hiring based on a shared set of values, rather than hiring as quickly as possible in order to grow, you see that those values actually scale rather well.We also talk about what sets apart the companies that make Monday-to-Friday drag and those that people love to work for, as well as the six distinct behaviors you can put into place to start seeding a healthy and happy culture.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:marcelschwantes.comListen: Love in Action PodcastSchedule an appointment for Virtual TrainingInstagram: @marcel.schwantesProduct Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.Join the Shop 1 in 5 Small Business Shopping Directory. It’s holiday-ready, too! Get listed now!Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries—because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Check out and shop from hundreds of small businesses from the <a...

Happy holidays! We’re excited to be re-airing one of our favorite episodes of the Female Founders series to, once again, highlight the amazing work of Ann Williams of Yearly Co. Hear the amazing story of how she went from making jewelry in her garage to running a successful brick-and-mortar shop – just the kind of inspirational story that’s perfect for this time of year.Ann is someone we’d known for a long time before having her on the podcast. She was famous in our world after starting an amazing business based on a family tradition where her grandfather would gift her grandmother a gold bangle every year that they were married.Eventually it became clear that they needed a reliable place to buy gold bangles. Different jewelers charged different amounts for products of varying quality. Ann decided she would start making these high-quality bangles herself.One thing led to another and soon she was bringing on an intern, and then hiring full-time staff. It can be daunting to put people on your payroll, but Ann says it was something she had to learn to be comfortable with because, ultimately, they were better at some jobs than she was. The right choices are always what’s best for the product, the customers, and the business – even if they’re hard to make at first.Her experience has pushed her away from diversifying, as she instead prioritizes the improvement of their current products and serving the niche they now dominate. As Ann says, she learned to “grow forward, not in 10 directions.” Serving loyal customers is always the right choice as opposed to pushing to an expanded audience that may bring with it a diluted interest in your project.&nbsp;Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Yearlyco.comYearly on InstagramProduct Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, sign up here for our FREE live training, The Proven Path to a Million Dollar Product-Based Business, where we will discuss the 3 stages of business to grow and level up to a profitable million dollar business that works for you. The Product Boss Mastermind has limited spots available that are open for consideration to applicants $250k and above, apply here.Join the Shop 1 in 5 Small Business Shopping Directory. It’s holiday-ready, too! Get listed now!<a...

So, you’ve started your business and things are going well. What are the income milestones you should look out for, now? And how can you leverage your success into further growth? In this follow-up to episode #298, “Stages of a Product Business on the Way to $100k,” we tell you exactly how.What about salary – when should you expect that to kick in? Have you considered how things like scaling and delegation might evolve on your journey? There are distinct stages in the lifespan of any business and it’s super helpful to know what they are. For example, once you hit the million-dollar stage, you can’t be expected to do it all anymore. And, once you enter the acceleration stage, you shouldn’t be deciding everything yourself any more, either.This is about stepping into your strengths so that your business can become the best version of itself that it can be. It might seem unimaginable right now, but the goal is to find other people you can rely on so that your business can function without you. This is your path to a million dollar product-based business and beyond.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:The Product Boss episode #298: “Stages of a Product Business on the Way to $100k”Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, sign up here for our FREE live training, The Proven Path to a Million Dollar Product-Based Business, where we will discuss the 3 stages of business to grow and level up to a profitable million dollar business that works for you. The Product Boss Mastermind has limited spots available that are open for consideration to applicants $250k and above, apply here.Join the Shop 1 in 5 Small Business Shopping Directory. It’s holiday-ready, too! Get listed now!101+ HOLIDAY CONTENT IDEAS Beyond the Discount is YOUR shortcut to creating a marketing strategy for the 2021 holiday season so that you can create content that successfully resonates with your customers during the busiest season of the year and gets you loyal customers that actually buy from you! The first-ever holiday content marketing plan designed to help you grow your customer base and increase your product sales –...

Ep. 320: Today we are delivering to your earbuds a special episode from one of our favorite super-successful handmade businesses, Susan Gordon Pottery. So many makers wonder how to create their dream lives while following their passions. In this episode, Susan Gordon, the founder and Chief Creative Officer of Susan Gordon Pottery shares about being in the top one percent of Etsy to opening a brick &amp; mortar and having products sell out within MINUTES, Susan's journey through business, life, and Masterminds shows the limitless possibilities of being a maker.Support and follow Susan at:Susan Gordon Pottery WebsiteSusan Gordon Pottery InstagramBrought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, sign up here for our FREE live training, The Proven Path to a Million Dollar Product-Based Business, where we will discuss the 3 stages of business to grow and level up to a profitable million dollar business that works for you. The Product Boss Mastermind has limited spots available that are open for consideration to applicants $200k and above, apply here.Join the Shop 1 in 5 Small Business Shopping Directory. It’s holiday-ready, too! Get listed now!101+ HOLIDAY CONTENT IDEAS Beyond the Discount is YOUR shortcut to creating a marketing strategy for the 2021 holiday season so that you can create content that successfully resonates with your customers during the busiest season of the year and gets you loyal customers that actually buy from you! The first-ever holiday content marketing plan designed to help you grow your customer base and increase your product sales – without spending a single dollar on ads!Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go-to directory to discover, support, and shop small businesses all in...

With the holiday season in full swing, we thought we'd explore the one big thing that all successful people seem to do: consciously choose who they surround themselves with.You probably hear this advice a lot, but what does it actually mean?&nbsp;This goes for almost anything in life, but if you have a goal, it helps to be surrounded by people who share it with you. Think about how much help it can be to surround yourself with fellow moms when you first have a kid, or how many people find success losing weight after joining a diet group.&nbsp;The same principles apply to business!Spending your time with people at the level you want to achieve has so many benefits. They understand your problems in a way that other people who haven’t been where you are, don’t. Consciously or not, they’ll show you the path to where you want to be if you’re looking in the right places and asking the right questions.If that sounds too simple on paper and you’re wondering how on Earth you can actually go about making it a reality, that’s where Masterminds come in. They’re a place full of like-minded individuals looking to grow together through connecting with one another and contributing to the group’s common betterment. Find the people you thrive best with, and make your goals a reality, too.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, sign up here for our FREE live training, The Proven Path to a Million Dollar Product-Based Business, where we will discuss the 3 stages of business to grow and level up to a profitable million dollar business that works for you. The Product Boss Mastermind has limited spots available that are open for consideration to applicants $200k and above, apply here.Join the Shop 1 in 5 Small Business Shopping Directory. It’s holiday-ready, too! Get listed now!101+ HOLIDAY CONTENT IDEAS Beyond the Discount is YOUR shortcut to creating a marketing strategy for the 2021 holiday season so that you can create content that successfully resonates with your customers during the busiest season of the year and gets you loyal customers that actually buy from you! The first-ever holiday content marketing plan designed to help you grow your customer base...

Today, we highlight the amazing work of Masterminder, Ashley Viola, who founded Meridian in 2016 and has since grown it into an amazing, highly sought-after producer and purveyor of beautiful, handmade home decor pieces.Ashley started her career working with the world famous Muppets. Specifically, she was a producer and director on Sesame Street, tasked with finding ways to produce content and grow the brand on new and emerging platforms. That’s arguably the start of her entrepreneurial journey, as she had to go out and discover new possibilities and turn them into reality before anyone else had laid a path yet.The skills she developed on Sesame Street transferred right over into launching and running a product line – especially one like Meridian which is sold direct to consumer, and without a reliance on paid ads.Ashley talks about how she believes the pandemic contributed to the rapid growth she's seen over the last couple of years - her business was fortunate enough to remain operational as the rest of the world closed down and, with everyone stuck indoors, people started making an effort to decorate their homes as nicely as possible.&nbsp;We also get into the deeper introspective side of business building. What is your identity? Are you a business, just a shop, or a full-blown brand? In Ashley’s case, it seems pretty clear that she’s now operating as the latter! Then we explore what the future holds for Meridian and how Ashley is continuing to turn her plans into reality.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Meridian on InstagramMeridian WebsiteProduct Biz Owners at $200k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, sign up here for our FREE live training, The Proven Path to a Million Dollar Product-Based Business, where we will discuss the 3 stages of business to grow and level up to a profitable million dollar business that works for you. The Product Boss Mastermind has limited spots available that are open for consideration to applicants $200k and above, apply here.Join the Shop 1 in 5 Small Business Shopping Directory. It’s holiday-ready, too! Get listed now!<a href="https://holidaycontentideas.com/101-holiday-2021?utm_source=podcast&amp;utm_medium=podcast&amp;utm_campaign=holiday_content_ideas&amp;utm_content=nov_2021_podcast"...

Happy Thanksgiving! We recently became investors (for the first time!) after being invited to become part of Lite Pink, a new beverage line run by women, for women. The journey has been way more complicated than we ever imagined, so we wanted to share our story so that you can learn a little bit about what to expect when you invest, and why you should do it!&nbsp;Investing is one of those topics that’s often not discussed out in the open – and that’s especially true when it comes to women. There’s no reason for that. It’s just going to take a little bit of a push to change things. Now that we’ve seen how beneficial investing can be, we want to kick the door down and hold it open for the next woman to come through.Lite Pink is something special. It’s a completely female-run business, and more than that, it’s completely female-funded, too. We’ve found it amazing to be a part of something so impactful. We’ve now joined a club made up of other female investors, and our investor calls give us amazing access to work alongside these other entrepreneurs and learn from them in a way we never would have been able to before. Remember: collaboration over competition!&nbsp;As two first-generation Americans, how could we ever imagine having a literal seat at the table – or, in this case, tables full of 40+ powerful females. And all of them were investing too. It’s a level we never knew we could actually reach.This is a more candid conversation, as we share a personal mix of humble pride, tears and laughter. We’re learning so much through this experience and we want to share it with you. We hope to inspire you to start having the rare conversation about women and wealth. Lite Pink has a similar mission to us: to connect women around the world. We're so excited for you to listen!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:The Lite Pink Guide to the Holiday Season - a free guide filled with gifts, exclusive discounts, and gift guides that support woman-owned and small businesses to make your holiday shopping so much easier.Product Biz Owners at $200k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, sign up here for our FREE live training, The Proven Path to a Million Dollar Product-Based Business, where we will discuss the 3 stages of business to grow and level up to a profitable million dollar business that works for you. The Product Boss Mastermind has limited spots available that are open for consideration to applicants $200k and above, apply here.<a...

In our Bosses &amp; Breakfast live show, we discussed the ways that businesses, big and small, are already starting to market for the holiday season, what you can learn from them, and what you should be doing, yourself. It went down so well that we wanted to bring you a snippet from the show and encourage you to go and watch the full thing!Christmas is here! It’s not even Thanksgiving yet, but all of the big stores have already switched over their branding for the holidays. They’ve done the hard work and laid the groundwork, so now it’s time to follow their leads! The Shop 1 in 5 business directory has been festively transformed, too.It can seem early to be thinking about it, but it’s so important to set the mood, and get customers ready for when they decide that they want to do their holiday shopping, whether it’s right now or Christmas Eve.&nbsp;The aim should be to create an experience for consumers that turns shopping into more than a chore that needs to be completed. Turning your store – online or otherwise – into an activity or something fun makes it all the easier to gently nudge shoppers toward seeing the potential of your products as gifts. Connect the dots for them, and they’ll thank you for doing them a favor!&nbsp;This clip left us feeling inspired and motivated to tackle the rest of the week, and we hope it does the same for you. To hear this episode in full (and for future episodes of Bosses &amp; Breakfast) visit our Facebook and Instagram pages. Bosses &amp; Breakfast takes place every Wednesday at 11am ET.&nbsp;Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Watch the full episode this snippet came from (and future Bosses &amp; Breakfast sessions) on FacebookOr watch them on InstagramProduct Biz Owners at $200k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, sign up here for our FREE live training, The Proven Path to a Million Dollar Product-Based Business, where we will discuss the 3 stages of business to grow and level up to a profitable million dollar business that works for you. The Product Boss Mastermind has limited spots available that are open for consideration to applicants $200k and above, apply here.Join the Shop 1 in 5 Small Business Shopping Directory. It’s...

Cyber Five is upon us. Starting with Thanksgiving, we’re about to see five of the busiest shopping days of the year, so what can we do to make sure we’re prepared, and make the most of them?Thanksgiving used to mark the beginning of the holiday shopping season. Nowadays, it’s more like a midpoint. Don’t be afraid to start early, and do things in a way that suits you. Some people treat all of November as an entire Cyber Month – and remember, you can always change your plans as you go.Cyber Five is made up of Thanksgiving, Black Friday, Small Biz Saturday, Sunday, and Cyber Monday. For many, they can be the five busiest shopping days of the year, so it’s important to make sure you go in prepared and with a plan.Listen for our three rules to make sure you can take on the challenge in a way that’s easy and enjoyable.&nbsp;Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Join the Shop 1 in 5 Small Business Shopping Directory. Get listed now!101+ HOLIDAY CONTENT IDEAS Beyond the Discount is YOUR shortcut to creating a marketing strategy for the 2021 holiday season so that you can create content that successfully resonates with your customers during the busiest season of the year and gets you loyal customers that actually buy from you! The first-ever holiday content marketing plan designed to help you grow your customer base and increase your product sales – without spending a single dollar on ads!Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go-to directory to discover, support, and shop small businesses all in one place.Attention: It's the Biggest Small Biz Holiday Collab Ever: For the month of November, over 200 businesses from our Directory are offering exclusive discounts. Don't miss it! Get your FREE discounts guide here: www.shop1in5.com/dealsMastermind students mentioned in this episode:Kelly of Cayla Gray- Instagram: @caylagrayco, Website: https://caylagray.com/Greg of Lodestone Candles- IG: @lodestonecandles, Website: https://lodestonecandles.com/Debbi of Do Good Adventures- Video on her Shop 1 in 5 Listing, IG: @dogood_adventures, Website: <a href="https://dogood-adventures.com/" rel="noopener...

Our friend and colleague, Tracy Matthews has written her very first book! She’s the custom jewelry designer behind the Thrive by Design podcast and Flourish &amp; Thrive Academy, where she mentors product makers and designers to help them multiply their businesses. And, now, she’s sharing even more of that wisdom through her book, The Desired Brand Effect: Stand Out in a Saturated Market with a Timeless Jewelry Brand.&nbsp;Tracy has built multiple successful businesses using a methodology she invented to solve problems she was encountering in her own life. That turned into what she teaches now, and our conversation covered everything about it from the importance of creatives and makers in business (and just in general!), to how we should build businesses around our lives instead of forcing our lives to fit around a business.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:The Desired Brand EffectTracy MatthewsFlourish &amp; Thrive AcademyConnect with Tracy Matthews on InstagramJoin the Shop 1 in 5 Small Business Shopping Directory. Get listed now!101+ HOLIDAY CONTENT IDEAS Beyond the Discount is YOUR shortcut to creating a marketing strategy for the 2021 holiday season so that you can create content that successfully resonates with your customers during the busiest season of the year and gets you loyal customers that actually buy from you! The first-ever holiday content marketing plan designed to help you grow your customer base and increase your product sales – without spending a single dollar on ads!Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go-to directory to discover, support, and shop small businesses all in one place.Attention: It's the Biggest Small Biz Holiday Collab Ever: For the month of November, over 200 businesses from our Directory are offering exclusive discounts. Don't miss it! Get your FREE discounts guide here: www.shop1in5.com/dealsConnect:Website: theproductboss.comInstagram: <a...

Anyone who’s run any sort of ads in the last couple of years (or just pays attention to marketing industry news) will know that Facebook recently went through a huge iOS change and ads no longer perform the way they used to. So what other options are there for marketing, either without Facebook or on a budget?Your social media strategy can practically become a form of advertising on its own, not to mention leveraging your own personal network and, of course, taking advantage of the Shop 1 in 5™ Pledge.But our favorite alternative to running ads is: collaborating. Collaborations can be paid, but the best ones take the form of a mutual exchange where you and someone else both give each other something and get something back of value in return. Maybe you’re an online-only business who can collaborate with a brick and mortar shop by running a pop-up in their shop for a day. Or maybe you want to team up with another business to run a joint giveaway promotion. The possibilities are endless. Just remember to keep your collaborations with businesses who have a relevant audience to the one you want to reach.&nbsp;Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:The Fun Fall Foodie Giveaway videoJoin the Shop 1 in 5 Small Business Shopping Directory. Get listed now!101+ HOLIDAY CONTENT IDEAS Beyond the Discount is YOUR shortcut to creating a marketing strategy for the 2021 holiday season so that you can create content that successfully resonates with your customers during the busiest season of the year and gets you loyal customers that actually buy from you! The first-ever holiday content marketing plan designed to help you grow your customer base and increase your product sales – without spending a single dollar on ads!Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go-to directory to discover, support, and shop small businesses all in one place.Attention: It's the Biggest Small Biz Holiday Collab Ever: For the month of November, over 200 businesses from our Directory are offering exclusive discounts. Don't miss it! Get your FREE discounts guide here: www.shop1in5.com/dealsConnect:Website: theproductboss.comInstagram: <a href="https://www.instagram.com/theproductboss/" rel="noopener noreferrer"...

What’s moving you forward, and how are you driving your results?&nbsp;We addressed this question in a recent Bosses &amp; Breakfast (every Wednesday at 11 am ET on our Facebook and Instagram pages) and simply had to share it with you all. Tune in to learn how to activate the results you want through smart investment that efficiently uses your time and money. We unpack how to start assigning responsibilities to your business efforts, how to review them and how to pivot when needed. Plus: we share real-life case studies to inspire you to keep showing up and get results faster.&nbsp;Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Watch this entire episode of Bosses &amp; Breakfast on Facebook or Instagram.Join the Shop 1 in 5 Small Business Shopping Directory. Get listed now!101+ HOLIDAY CONTENT IDEAS Beyond the Discount is YOUR shortcut to creating a marketing strategy for the 2021 holiday season so that you can create content that successfully resonates with your customers during the busiest season of the year and gets you loyal customers that actually buy from you! The first-ever holiday content marketing plan designed to help you grow your customer base and increase your product sales - without spending a single dollar on ads!Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go to directory to discover, support, and shop small businesses all in one place.If you're a 6-figure to 7-figure business and would like to be considered for The Product Boss Mastermind, apply now, we have limited spots available.Connect:Website: theproductboss.comInstagram: @theproductboss

The end of the year is a time for reflection and relaxation. For product bosses, though, it's the busiest time of the year. We go, and go, and go, and go – often for the sake and benefit of others, our business, our customers, and our futures. But, what about right now? We can’t forget to take account of the good work being done and consistently reward ourselves for putting forth the effort to make it all happen.In this episode, we talk about the best ways to reward yourself and when, and share some examples of ways we’ve done so in the past to help put things in perspective. Hint: Rewarding yourself with a trip to the Galapagos in ten years doesn't cut it! We’re talking small-scale moments of bliss, decisions that hinge on the difference between three shavings of truffle mushroom and five. (We explain that part in a classic Product Boss dinner story.)Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Join the Shop 1 in 5 Small Business Shopping Directory. Get listed now!101+ HOLIDAY CONTENT IDEAS Beyond the Discount is YOUR shortcut to creating a marketing strategy for the 2021 holiday season so that you can create content that successfully resonates with your customers during the busiest season of the year and gets you loyal customers that actually buy from you! The first-ever holiday content marketing plan designed to help you grow your customer base and increase your product sales – without spending a single dollar on ads!Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go-to directory to discover, support, and shop small businesses all in one place.Attention: It's the Biggest Small Biz Holiday Collab Ever: For the month of November, over 200 businesses from our Directory are offering exclusive discounts. Don't miss it! Get your FREE discounts guide here: www.shop1in5.com/dealsIf you're a six to seven-figure business and would like to be considered for The Product Boss Mastermind, apply now. We have limited spots available.Connect:Website: theproductboss.comInstagram: <a href="https://www.instagram.com/theproductboss/" rel="noopener noreferrer"...

We sit down with fellow female founder and entrepreneur Debbie Hodge to showcase her new product business, Stitched Stories. Launched during the pandemic, Debbie seized control of a difficult situation and turned it into something special that’s now enjoyed by countless people across the country.&nbsp;Debbie took an old hobby and turned it into something even the TikTok generation can get behind. There’s so much to learn from her story – especially now that she’s entering her post-COVID strategy phase. Hearing the way she’s embraced being a product boss is inspiring stuff!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Connect and support Debbie Hodge &amp; Stitched Stories:Official SiteInstagramPinterestFacebookEtsyThis episode was recorded live on Facebook. Check it out here!Join the Shop 1 in 5 Small Business Shopping Directory. Get listed now!Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go to directory to discover, support, and shop small businesses all in one place.If you're a six to seven-figure business and would like to be considered for The Product Boss Mastermind, apply now, we have limited spots available.Connect:Website: theproductboss.comInstagram: @theproductboss

Social selling (selling products and services on social media) is on the rise, and we predict it will be even more popular next year. To get you on board, we’re revealing the top three ways to drive sales on Facebook and Instagram, with tried-and-tested strategies for connecting with your audience on posts, ‘lives’, and DM’s. The best part is you can start right now, wherever you’re at on your social media journey. Remember, it’s not about spending thousands of dollars on influencer marketing or using bots, it’s all about building personal trust with your community and harnessing sales through meaningful connections.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:The reel highlightJoin the Shop 1 in 5 Small Business Shopping Directory. Get listed now!101+ HOLIDAY CONTENT IDEAS Beyond the Discount is YOUR shortcut to creating a marketing strategy for the 2021 holiday season so that you can create content that successfully resonates with your customers during the busiest season of the year and gets you loyal customers that actually buy from you! The first-ever holiday content marketing plan designed to help you grow your customer base and increase your product sales – without spending a single dollar on ads!Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go-to directory to discover, support, and shop small businesses all in one place.If you're a six to seven-figure business and would like to be considered for The Product Boss Mastermind, apply now. We have limited spots available.Connect:Website: theproductboss.comInstagram: @theproductboss

Words matter! How you describe your product business is one way to direct how you show up within your brand. In this snippet from our Bosses &amp; Breakfast show (every Wednesday at 11 am ET on our Facebook and Instagram pages), we decode how the power of language helps attach meaning to your business goals to navigate the busiest time of year.&nbsp;Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Watch this entire episode of Bosses &amp; Breakfast on Facebook or Instagram.&nbsp;Join the Shop 1 in 5 Small Business Shopping Directory. Get listed now!101+ HOLIDAY CONTENT IDEAS. Beyond the Discount is YOUR shortcut to creating a marketing strategy for the 2021 holiday season so that you can create content that successfully resonates with your customers during the busiest season of the year and gets you loyal customers that actually buy from you! The first ever holiday content marketing plan designed to help you grow your customer base and increase your product sales – without spending a single dollar on ads!Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go to directory to discover, support, and shop small businesses all in one place.If you're a six to seven-figure business and would like to be considered for The Product Boss Mastermind, apply now, we have limited spots available.Connect:Website: theproductboss.comInstagram: @theproductboss

The unimaginable happened: Facebook, Instagram, and WhatsApp went down for an entire day – and it felt like the whole world had come to a screeching halt. Product-based business owners who rely on social media felt the squeeze. How did you stay connected to your audience?In this episode, we explain why it’s so important to diversify your business across multiple platforms and give you helpful tips on how to create a backup plan when you’re forced to pivot your outreach strategy. Plus: learn how your email list and our Small Business Shopping Directory are the powerful marketing combo you need to skyrocket your brand.&nbsp;Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Join the Shop 1 in 5 Small Business Shopping Directory. Get listed now!101+ HOLIDAY CONTENT IDEAS. Beyond the Discount is YOUR shortcut to creating a marketing strategy for the 2021 holiday season so that you can create content that successfully resonates with your customers during the busiest season of the year, and gets you loyal customers that actually buy from you! The first-ever holiday content marketing plan designed to help you grow your customer base and increase your product sales – without spending a single dollar on ads!Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go-to directory to discover, support, and shop small businesses all in one place.If you're a six to seven-figure business and would like to be considered for The Product Boss Mastermind, apply now! We have limited spots available.

The&nbsp;new Small Business Shopping Directory is an all-in-one place for customers to shop, discover and support hundreds of small&nbsp;product&nbsp;businesses this holiday season and every day. A place for you to be visible to new customers. The&nbsp;Directory is ready for more small businesses, like yours, to join.Resources:Join the Shop 1 in 5 Small Business Shopping Directory. Get listed now along with hundreds of small businesses - it’s the go to directory to discover, support, and shop small businesses all in one place.Connect:Website: theproductboss.comInstagram: @theproductboss

It’s go time! It’s holiday decision time! How are customers going to find you this holiday season?Are you still trying to work out your game plan to increase your customer base? If you’re ready to get your brand in front of more eyes then tune in to this episode where we give you the actionable steps to grow your customer list. Plus: get the intel on short and long-term strategies to build a foundation for immediate impact, and future growth.&nbsp;Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Join the Shop 1 in 5 Small Business Shopping Directory. Get listed now!101+ HOLIDAY CONTENT IDEAS Beyond the Discount is YOUR shortcut to creating a marketing strategy for the 2021 holiday season so that you can create content that successfully resonates with your customers during the busiest season of the year and gets you loyal customers that actually buy from you! The first-ever holiday content marketing plan designed to help you grow your customer base and increase your product sales - without spending a single dollar on ads!Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go to directory to discover, support, and shop small businesses all in one place.If you're a 6-figure to 7-figure business and would like to be considered for The Product Boss Mastermind, apply now, we have limited spots available.Connect:Website: theproductboss.comInstagram: @theproductboss

Real talk. Fear and comparison can creep in no matter where you are on your entrepreneurial journey, and having constant access to everyone's lives can trigger all sorts of limiting beliefs to come up and stop us in our tracks.&nbsp;During a recent episode of Bosses &amp; Breakfast (every Wednesday at 11 am ET on our Facebook and Instagram pages), we discussed how to shift out of a hypothetical "what if" spiral, silence your inner critic and get clear on what you truly want in business and life. Tune in to learn how to pay the bills and get aligned with your vision – not other people's timelines.&nbsp;Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Watch this entire episode of Bosses &amp; Breakfast on Facebook or Instagram.101+ HOLIDAY CONTENT IDEAS Beyond the Discount is YOUR shortcut to creating a marketing strategy for the 2021 holiday season so that you can create content that successfully resonates with your customers during the busiest season of the year and gets you loyal customers that actually buy from you! The first-ever holiday content marketing plan designed to help you grow your customer base and increase your product sales - without spending a single dollar on ads!Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go to directory to discover, support, and shop small businesses all in one place.If you're a 6-figure to 7-figure business and would like to be considered for The Product Boss Mastermind, apply now, we have limited spots available.Connect:Website: theproductboss.comInstagram: @theproductboss

Yes, you can have a highly successful business AND a balanced life. Finding that sweet spot between being a high-flying business owner and enjoying a balanced life is something we’re always striving for in The Product Boss Community. Your business should fill your bank account – and your passions – in a sustainable way that works for your lifestyle.&nbsp;In this episode, we show you how we earned more free time outside of the workplace to cherish our leisure time by delegating, hiring in alignment with values, and trusting the team we built. It’s easier said than done, but finding the freedom to invest in the things you love is a beautiful way to celebrate everything you’ve accomplished so far. Tune in to discover how we did it, and how you can too!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:101+ HOLIDAY CONTENT IDEAS Beyond the Discount is YOUR shortcut to creating a marketing strategy for the 2021 holiday season so that you can create content that successfully resonates with your customers during the busiest season of the year and gets you loyal customers that actually buy from you! The first-ever holiday content marketing plan designed to help you grow your customer base and increase your product sales - without spending a single dollar on ads!Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go to directory to discover, support, and shop small businesses all in one place.If you're a 6-figure to 7-figure business and would like to be considered for The Product Boss Mastermind, apply now, we have limited spots available.Connect:Website: theproductboss.comInstagram: @theproductboss

Setting goals to pay yourself from your business is a crucial step to making your side-hustle a full-time business. During a recent episode of Bosses &amp; Breakfast, our live talk show (every Wednesday at 11 am ET on our Facebook and Instagram pages), we discussed the importance of setting financial goals to aim for before calculating the steps to get there.&nbsp;From taking a closer look at your daily expenses to re-investing to further your path, we share the secrets of how to become a full-time product boss – and earn the salary you deserve!&nbsp;Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Watch this entire episode of Bosses &amp; Breakfast on Facebook or Instagram.101+ HOLIDAY CONTENT IDEAS Beyond the Discount is YOUR shortcut to creating a marketing strategy for the 2021 holiday season so that you can create content that successfully resonates with your customers during the busiest season of the year and gets you loyal customers that actually buy from you! The first-ever holiday content marketing plan designed to help you grow your customer base and increase your product sales - without spending a single dollar on ads!Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go to directory to discover, support, and shop small businesses all in one place.If you're a 6-figure to 7-figure business and would like to be considered for The Product Boss Mastermind, apply now, we have limited spots available.Connect:Website: theproductboss.comInstagram: @theproductboss

Entrepreneurship comes in many different forms and everyone has their own personal definition. Some things that are entrepreneurial you can’t learn from a textbook, rather it is an innate mindset and it is truly hard work.Learning to be resourceful and resilient throughout your entrepreneurial journey is not a set formula you can use. To truly lean into a business mindset, you need to know how to get out of your own way and be ready to get up and keep going when obstacles arise. We’ve done it (multiple times), and we’ve helped thousands uplevel their mindset to meet – or even exceed – their business goals.&nbsp;Tune in to learn about how our community can help you unleash your inevitable potential!&nbsp;Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go to directory to discover, support, and shop small businesses all in one place.If you're a 6-figure to 7-figure business and would like to be considered for The Product Boss Mastermind, apply now, we have limited spots available.Connect:Website: theproductboss.comInstagram: @theproductbos

Today, we invite you to embrace a new mindset around selling. This episode is a segment taken from our weekly “Bosses and Breakfast” live talk show, which we do every Wednesday at 11am (ET) on our Facebook and Instagram pages.&nbsp;We often get asked, ‘How do I sell without sounding sale-sy’. It’s time to shift your mindset and learn that selling is not a negative or bad thing. You started your product-based business to solve a problem and your customers are waiting for you to connect with them by telling and showing them. Tune in as we walk you through how you can talk about your product, show the value to your customers, and feel good about it. Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Check out Bosses &amp; Breakfast every Wednesday at 11 am (ET)101+ HOLIDAY CONTENT IDEAS Beyond the Discount is YOUR shortcut to creating a marketing strategy for the 2021 holiday season so that you can create content that successfully resonates with your customers during the busiest season of the year and gets you loyal customers that actually buy from you! This is the first-ever holiday content marketing plan designed to help you grow your customer base and increase your product sales - without spending a single dollar on ads! Connect:Website: theproductboss.comInstagram: @theproductboss

There is a path to profit for each product entrepreneur. In this episode, we feature a success story from one of our students. We hope this episode inspires you and proves you can build and grow your business the way you want to.Jess Miller was making candles as a hobby up until the pandemic. After investing in Multi-Stream Machine and nurturing her small but loyal following, she made $120,000 and still found the time to take six weeks off. She has created a six-figure B2C business model that syncs with her needs and used her intuition and imagination to create a brand experience that goes beyond just selling candles.&nbsp;Tune in to hear how she maximizes profitability with a small email list and the creative ways she makes long-term connections to her audience.&nbsp;Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Website: bellavidacandles.comInstagram: @bellavidacandlesThe doors to our signature course Multi-Stream Machine are NOW OPEN!! This is where we teach product-based business owners, like you, how to 2x -4x your businesses in months, not years by increasing your visibility and sales across multiple platforms. Check out www.multistreammachine.com. This is the last time to join in 2021! Doors close TONIGHT at 7pm EDT!Connect:Website: theproductboss.comInstagram: @theproductboss

Let us guess, you have a fabulous business idea, big dreams to hit six figures… and absolutely no idea of how to get there. Are you looking for a path forward to up level your product based business to reach that validation revenue mark?Tune in as we unpack the three stages to $100k, from ideation and profitability to large-scale growth and big profits. We’ll identify the obstacles holding you back and give you clarity on your personal path to profit so that you can make those six-figure dreams a reality. You’ll realize you’re not alone on this journey and take inspiration from others to find your own way.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:The doors to our signature course Multi-Stream Machine are NOW OPEN!! This is where we teach product-based business owners, like you, how to 2x -4x your businesses in months, not years by increasing your visibility and sales across multiple platforms. Check out www.multistreammachine.com. This is the last time to join in 2021! Don't miss it!Connect:Website: theproductboss.comInstagram: @theproductboss