In this episode Jim and Tyson talk about the advantages of thinking long term and transforming one happy client into many.Think long term. How many referrals will I get from a particular client down the road, or how many more times will this person is going to hire me if I do a good job.Cost Per Acquisition Of a Client: if your lifetime value of your client is less than your acquisition cost, then you are doing something wrong.Calculate your cost per acquisition of clients = How much do you spend every month/year in your marketing_________________________________________________Clients that you acquire that month/year (You can do the same with leads instead of acquired clients) How much is worth you to get a new client… As long as you get out more than you are putting in, then it’s OK, right?Once you figured out what the value of a client is for one case, then the next step is to figure out how can you increase the number of transactions you do with this client and how can you orchestrate referrals down the road and transform 1 client into 5. In other words, increase the lifetime value of this client. Therefore you are going to be willing to spend more money to get those leads.Follow up! If you take that extra step and you create things and stay in touch with your former clients, that makes a big difference.If you just market to the people who are already in your tribe, it is cheaper and more effective.Hacking’s Hack: A book, and it’s a little bit dated in the marketing message: it’s pre internet, but all the same principles apply.“Getting Everything You Can Out of All You've Got: 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition” by Jay Abraham, St. Martin's Griffin; 1st edition (October 12, 2001).It’s fantastic, it’ll give lots of ideas.Tyson’s Tip: Actually, a tip! The “if when then principle”. If you wanna stop doing something, or if you wanna achieve something in your life, one of the most effective ways of doing it is getting in the mind set where when something happens, then you do something that is healthier, better, or improves you in some way.From the book: “Influence: The Psychology of Persuasion, Revised Edition” by by Robert B. Cialdini, Harper Business; Revised edition (December 26, 2006). The Maximum Lawyer Podcast. Partner up, and maximize your firm. Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

If one person is asking then more than one person is asking. In this episode Jim and Tyson discuss how to get attention from the marketplace; how to differentiate yourself and let people know that you are not a typical lawyer.   Focus on the customer; what do they want? What does the client want from us?   It’s not only just about pounding your chest and showing in your website all the awards and diplomas you have. Create content, answer questions. That will make people find you better on the web.   Track how customers come in and improve it.   The more competitive your legal area is, the more important it is to have a greater quantity and quality of content (It doesn’t cost anything!). A good way to create content is to write down the questions people make you and answer them to all the ones having that same question.   You can do videos, podcasts, or even keep it simple and just do a blog. Just keep track of your topics and put a simple system in place.   Hacking’s Hack: An amazing book: “Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World” by Gary Vaynerchuk, HarperBusiness; 1 edition (November 26, 2013). It goes through all the ways you can communicate in social media but most importantly it stands for the proposition that you have to give value and then ask for someone to hire you or buy you something.   Tyson’s Tip: A book: “Exploiting Chaos: 150 Ways to Spark Innovation During Times of Change“ by Jeremy Gutsche, Avery (September 1, 2009). It really simplifies how to exploit chaos in any environment, any economy.   Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

In this episode Jim and Tyson interview Attorney Mike Campbell and go through the issues of running and growing your own law firm.One of the things of growing a firm; it’s like raising a kid, it’s like an organic thing; it’s alive. Mike Campbell graduated from the University of Missouri in 2011 and after working as an attorney for other lawyers for a couple years, he decided to take the leap and open a solo practice. He runs his own law firm since 2015. http://mikecampbelllaw.com/   StaffingShould I hire someone?Major issue for Mike. As the firm grows, more work needs to be done, and if you want to keep on making a good job with clients and results, you’ll need to eliminate, delegate and/or automate. If your systems are in place, sometimes the only way is staffing, and having people working for you is not easy.  What are we doing well? What should we do better? And what we should stop doing?Tyson’s Tip: A podcast; “How I Build This”. http://www.npr.org/podcasts/510313/how-i-built-thisIt is awesome. They bring on people with established businesses to talk about how they built their companies. Hacking’s Hack: Believe it or not, an INK PEN. Write down your tasks and things to remember, you will be more effective.   Mike’s Tip: Ring Central. https://www.ringcentral.com/ A web based app, a cloud service. An online office. Lots of great tools, check it out.   The Maximum Lawyer Podcast. Partner up, and maximize your firm.   Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

Some people are just don’t made to run a law firm or solo practice.You don’t like hustling for clients.Finding the people that need our services in a way that is energetic, purposeful and deliberate in a way that attracts people to you and makes them want to hire you.  When you run a solo practice, hustling is fundamental. It’s the only way you will get clients and grow, therefore, it’ll be the only way to keep your firm running. You don’t want to monitor your numbers. KPI’s.Key Performance Indicators. The number of potential clients. Cash in - Cash out. Numbers, statistics. Information that will show you how the firm is and how it will or can be.KPI’s will let you modify, improve, reduce, fasten, the way you work and systems and that way maximize your firm.RiskYou’d rather be comfortable with a monthly paycheck as opposed to the risk and reward of running your own firm.There is definitely some internal strength that you are going to need in order to be able to soldier through when things get tough and there are ups and downs to practice.Sometimes you feel the risk is greater than the opportunity. Hacking’s Hack: http://sproutsocial.com/. Social Media Management Made Easy. Sprout’s collaborative platform ensures smarter, faster and more efficient social communications.   Tyson’s Tip: The Ink World Magazine App. http://www.inkworldmagazine.com/ A great and easy app to use. Up to date marketing trends, business advice. Really cool.   Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

Things don’t always go our way...In this episode, Jim and Tyson are talking about how to stay motivated, focused, how to keep going; how to get past all the negativity.As lawyers we will have those moments when we are down, when we are bummed out, when a case goes against us; clients won’t stop calling and they are mad at us.  The headaches of collecting money, paying bills… STAY OPTIMISTIC. STAY POSITIVE.If you have people in your lives who bring you down or complain all the time and they’re constantly bringing their negativity to you, just don’t spend time with them, cut them loose, they will bring you down! If you spend any amount of time with them, you are gonna spend all your attention focusing on them and not on bettering yourself, not improving your firm, not improving your results for your clients. Surround yourself with people who are motivated.    What do you do to keep on task? To stay motivated?   Hacking’s Hack: A podcast from Seth Godin. www.buildingnewlaw.ca/about/. It’s on iTunes. Tyson’s Tip: An app; Spoil. You can send gifts the same day. Check it out! https://www.spoil.co/. The Simplest Way to Give Beautiful gifts, delivered same-day, anywhere in the US.   The Maximum Lawyer Podcast. Partner up, and maximize your firm. Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

Are your accounting books in order? As we always say: let the experts do their expertise.In this episode, Jim and Tyson have Jill Ulett: The Accounting Girl as a guest and discuss about the importance of having tidy accounting books!As a lawyer you will have to keep your books tidy: the IOLTA accounts are tricky and should be set straight. Get a system in place, get somebody who understands how to move the money back and forth and can help you figure out these processes.In accounting and law practice you have to have your clients best interest at heart, you have to view them as a whole person. Sometimes you are dealing with damaged people, injured people, and life frustrations. Invest in your client. Feel and root for them. Support.Relationships. Partnership. “We are going to meet each other halfway to make your life or business a little bit better.LAWYERS! Get your IOLTA accounts in order and get your retainer reports in order. Know what is a billable cost and what not, and make sure that the ones which are billable are tied to clients. Operating costs, get everything categorized properly. When you are able to give your CPA proper financials that flow correctly, it makes their job easier and keeps your costs down.Accounting Girl is your personal part-time accountant and virtual CFO, rescuing your company as if in the next phone booth, er… office. Accounting Girl senses when she’s needed (usually by receiving a signal via phone or email) and is at the ready! Her virtual CFO signals are so strong, she picks up your accounting distress from anywhere in the continental U.S., from her St. Louis-based accounting radar.http://www.accounting-girl.com/   The Accounting Girl uses https://quickbooks.intuit.com/online/: QuickBooks makes online accounting easy.   Jill’s Hack: Set up your expenses to be predictable. You can set up most of your utilities on budget billing, and anything that you can get to be the same amount every month and set up those plans can really help predict expenses and keep things static for you.http://www.accounting-girl.com/   Tyson’s Tip: https://www.libsyn.com/ Libsyn provides everything your podcast needs: publishing tools, media hosting and delivery, RSS for iTunes, a Web Site, Stats, Advertising Programs, Premium Content , Apps for Apple, Android & Windows devices.   Hacking’s Hack: http://mastermindexperience.com/. The Mastermind Experience is a private event capped at 15 lawyers, so you’ll focus on working only with those who want to grow. You’ll have multiple opportunities during the day to meet everyone at the Mastermind Experience and focus on how you can help them, and how they can help you.   The Maximum Lawyer Podcast. Partner up, and maximize your firm. Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

You answer your own phone.It telegraphs to potential clients that you’re really not that busy.It telegraphs that you don’t have enough business going on to be able to support someone answering your phone.  It demonstrates you are sort of desperate for the call.It keeps you from doing good work. It distracts you.It is a lack of time management.Clients are expecting a receptionist. It’s more professional.You have a non professional email account.You need to look professional. Be professional.You meet with potential clients at Starbucks or Panera.It telegraphs you are small potatoes, and that you don’t make enough money to spend money on an office, or you don’t care enough.You need an office. Because of what it represents, because of the privacy.You lower your fee when pressured by a potential client.Set a fee which is fair to you and fair to your client.You don’t wanna be dealing with client who are looking for the lowest cost denominator.It telegraphs to clients that we as lawyers will fold to others when dealing with another attorney or the government.It sets the tone for the relationship. Clients could end up bossing you around.People are smart, they are gonna try to get the best deal possible.You offer many practice areas in your website.This telegraphs that you will do anything.It shows you don’t have the systems nor the expertise built out to handle a particular matter.How can you target with so many practice areas!?  Hacking’s Hack: Don’t work at home, work in the office. Stop looking at your phone, emails, to-dos, etc once you get out of the office. This will give you time to be with yourself and your family. Read books. Spend quality time with your kids.   Tyson’s Tip: The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies. By Chet Holmes. Portfolio; Reprint edition (May 27, 2008). The best book on how to run your business.   The Maximum Lawyer Podcast. Partner up, and maximize your firm. Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

Why in the hell did I do this?! Sometimes in your career you have to face difficult situations. Situations that will make you doubt of yourself and what your doing. Be strong, move forward. You’ll learn a lot from those bad experiences. There’s always something to learn and to improve. Hacking’s Hack: Given the fact that both of the examples in the show touched on the issue of race and African - American defendants. A book. Just Mercy: A Story of Justice and Redemption by Bryan Stevenson. Spiegel & Grau; Reprint edition (August 18, 2015). Tyson’s Tip: Be a go getter. If you wanna do something, go do it. Jump in, take risks. The Maximum Lawyer Podcast. Partner up, and maximize your firm. Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

What are you doing to become the best?In today's episode, Jim and Tyson discuss about becoming the best lawyer and acting like it.Lawyers have the ethical and moral obligation to be the best in their practice areas. You have got to be striving constantly to improve your practice, your knowledge base and your systems. If you are not doing this, you might be having a problem, but if you are, it's perfectly ok for you to use that in your marketing. If you are striving to be the best, you have a moral obligation to PROTECT your clients from those other attorneys who are not.If you don’t feel like you are delivering the best client experience and the best representation to your clients, then that’s going to impact your mindset when you are meeting with clients. It’s gonna telegraph that you feel shaky about what it is what you do. Be confident on your skills. Use your reputation as your favor. Don’t seem desperate. Don’t lower your fees.Hacking’s Hack: A Chrome extension for Google Mail. It allows you to compose while hiding all your inbox. Protect your focus. https://inboxwhenready.org/Tyson’s Tip: Hy Fy. Also, a Chrome extension. It’s free and it records your chrome tab and your voice. http://www.hyfy.io/The Maximum Lawyer Podcast. Partner up, and maximize your firm. Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

Can you ever have too many clients?In this episode, Jim and Tyson talk about the conflict of bringing in new clients and working on the ones you already have. The tactician and the entrepreneur. The two sides of the business. One gets the clients, and the other works on the clients. In other words, both faces depend on each other. You should never focus on only one of them. Bring in the clients you want and need, but make sure to be able to work on them. Bringing in clients is very important, but If you can’t be efficient with the clients you already have then you have a problem. It’s time to grow. Organize yourself. Eliminate, automate, and delegate. Maximize your time.When you are building and starting out you are less busy. It’s a good idea to use the time you have to build the systems to keep track of your clients and provide them a good service, so when the time comes you are already systematized.   Tyson’s Tip and Hacking’s Hack: Infusionsoft. https://www.infusionsoft.com/. Sales and marketing automation software built exclusively for small business success.Learn the ins and outs of Infusionsoft: http://www.monkeypodmarketing.com/ The Maximum Lawyer Podcast. Partner up, and maximize your firm. Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

In this episode, Tyson and Jim talk about the advantages of internalizing concepts from other industries to make your own practice better.When you see something in another industry, instead of having a closed mindset,look at it, play around with it and see how you can internalize it and make it something you can use in your own practice.Learn from other industries, look for ideas to make you practice grow. There are many ways of doing it. Mastermind, Podcasts, Magazines.Take advantage from actual technologies, social networks, events, webinars, seminars. Improvise, try new things. There’s just an unlimited list of ideas you can get from other industries, and all you have to do is think about how you can apply it to your practice area. If you can, use it. If you can’t, then don’t use it. Simple.Add value to your practice.Hacking’s Hack: A website: https://ifttt.com/. You can set up rules and things that happen after certain events. Automate.Tyson’s Tip: The Ultimate Sales Letter: Attract New Customers. Boost Your Sales. by Dan S. Kennedy (Adams Media; 3 edition (February 20, 2006)). Basics of how to write a sales letter. You can do it as an email and as an actual letter. Marketing. The Maximum Lawyer Podcast. Partner up, and maximize your firm. Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

Hernán Cortés was a Spanish conqueror. He was trying to conquer Mexico with only 600 men, and when he got there and saw how huge the enemy was he realized that the only way they were going to do such thing was if his army knew that there was no way back, no turning back. So he burnt the boats. He is the first person to conquer Mexico.Commitment. Commit to your firm. Running and building your own law firm is hard, so if you’re going to be half in, in the long run you’ll do yourself and your client a disservice. If you are not committed to building a well oiled machine that functions properly and that all the things that a healthy law firm needs to do, you can’t double in this, you can’t be half in.If you don’t have work to do, you need to be generating work. It is not OK to stay at home half of the day because you don’t have any work.  Work hard, get clients. Hussle. “You are the average of the five people you spend the most time with.” (Jim Rohn)Be in a law environment. Be around succes, around inspiration and motivation.   Hacking’s Hack: A podcast and a blog: http://www.lessdoing.com/podcasts/, dedicated to outsourcing and finding people to do tasks for you and to make your life more automated. More optimized.  Tyson’s Tip: Built to Last: Successful Habits of Visionary Companies (Harper Business Essentials), by Jim Collins and Jerry I. Porras. (Harper Collins Publ. USA, July 1st 2004) The Maximum Lawyer Podcast. Partner up, and maximize your firm. Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

In this episode Jim and Tyson talk about how they get people to raise their hands and let us know that they’re interested in our legal services.The before unit: before you get the client.The during unit: your representation of the client.The after unit: after you handled the case.There are lots of people walking around who may need your services. Your job is to identify those people and find where they gather.Nich down (we already talked about this in a previous episode). Narrow down the nich. Pick the target.Clients need their problem solved. So if you advertise with a lot of practices, the ones that the client don’t need will act as noise and will distract. Your message needs to be clear. From a practical standpoint, if you do the things you can do and are good at, your clients will be happy and will go out and tell other people about you.  Create an effective add, a compellent offer.  Hacking’s Hack: New podcast: “More Cheese, Less Whiskers”:  https://itunes.apple.com/us/podcast/more-cheese-less-whiskers/id1135262567?mt=2Tyson’s Tip: https://www.purechat.com/$20 a month to manage your web chats, web questions, etc. You can link it with Infusionsoft.  The Maximum Lawyer Podcast. Partner up, and maximize your firm. Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

In this episode, Jim and Tyson discuss the benefits of building a good and strategic referral network.Usually the best cases, the most qualified leads, come through a referral. Connect with people. That will lead to referrals down the road.http://www.bni.com/: Network with people, build connections, get referral partners and build trust.Virginia Muzquiz: https://www.linkedin.com/in/virginiamuzquiz: BNI connected. The Referral Institute. It will help you build connections.If you give referrals you will end up gaining. Refer clients you can’t handle to other lawyers and make efforts to have them call somebody else that you know does that practice. And make sure that attorney knows that client comes from you, so they’ll know they’re getting something from you. This is very valuable. When you give a referral, explain why you are connecting them.Influence: The Psychology of Persuasion, by Robert B. Cialdini. Harper Business; Revised edition (December 26, 2006)“People give referrals to show that they’re connected”When you refer - or, before you refer-, you are pre qualifying the person before they even contact the lawyer, and you are helping the lawyer and the client. Be that guy that everyone goes to: Be “The Hub”, so you can start dishing up the cases and definitely grow your network.Hacking’s Hack: https://overcast.fm/. Free app. Pretty interface, but more importantly, the player will delete the spaces between when people are talking. This feature will shorten up the podcast if you are short of time. Another thing, it will boost the audio of the speaker.Tyson’s Tip: https://hootsuite.com/. An app that allows you to schedule up all of your social media network posts.Very easy to use and it saves a lot of time.Be careful of how many posts you schedule and when you do it. A lot of scheduled posts loose the “original and live” feel of a content. There are some kind of posts that work great with an auto schedule, others don’t.  The Maximum Lawyer Podcast. Partner up, and maximize your firm.    Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

Use content as a way to teach them about their issues, about the questions that they have. Videos educate your clients and work as a filtering process and an easy way to answering questions. Once you have your video system set up, you can do it for multiple things; training modules for employees, for example. Besides, they work 24h. People get to know you. That’s good for business. Basic set up (You can learn a lot watching youtube):Video Camera (1080p, microphone input jack)TripodMicrophone (to the camera)Set of lights (You can learn how to in Youtube)Green Screen (Optional; If you want to overlay a firm logo digitally) Tyson’s Tip:Secrets of Lawyer Video Marketing in the Age of YouTube, by Gerry Oginski. Word Association (April 17, 2012)Great book. It guides you through all the video production process; what to do and not to do. And it makes it easy.Hacking’s Hack:Owen Hemsath.https://www.youtube.com/user/videographybyowenhttps://thevideospot.net/He teaches you to use Youtube through Youtube. Lots of practical tips. The Maximum Lawyer Podcast. Partner up, and maximize your firm. Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

In this episode Jim and Tyson discuss about whether if it is good or not to run your law firm as a business. The old guard versus the new guard. Some young attorneys still work exclusively on building their skills. That's great, if you are going to work for somebody. If you are going to build your own firm, you can be the best attorney in the world, but if you don't have any clients you will not be able to be the best attorney in the world.What’s the most important part of being an attorney? Get the clients to the door. Develop business and bring business. Quickbooks, payroll, hiring… Lots of skills you'll need to learn if you are going to have staff. And if you won’t learn them, they should be taken care of by an assistant.Hiring staff: are you good at it?A connected world has it’s advantages, you can outsource stuff virtually. Delegation: take the things that you shouldn’t be doing and give it to the people that should be doing them. Very key to run a successful law firm.Allow yourself to think of law as a business. Develop clients and grow your client base. Hacking’s Hack: The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies. By Chet Holmes. Portfolio; Reprint edition (May 27, 2008)Practical advice on bringing in business. Systems. Maximizing. Client retention and obtaining efforts. Go on and listen to it in your car!Tyson’s Tip: The 12 Week Year: Get More Done in 12 Weeks Than Others Do in 12 Months. By Brian P. Moran and Michael Lennington. Wiley; 1 edition (May 20, 2013)Braking your year into 12 weeks at a time and stop thinking annually. You get more done. Goal Setting.The Maximum Lawyer Podcast. Partner up, and maximize your firm. Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

“The Riches are in The Niches”In this episode Jim and Tyson share with us their personal experiences about niching down and how it helps to grow your law practice and firm!You can’t do more than 2 very well and you can’t market more than 2 very well. Niching down makes your marketing and processes easier, it makes you more efficient.Referral network. You can feed it and it can feed you right back (clientwise). Other lawyers who work on other practice areas refer you and you refer them.   Fact: Look around and see the most successful lawyers in the country, you’ll notice they do 1 thing or 2. If you have 12 practice areas in your website, it may look better but your message is garbled.  Get the client to the door, then you can be the best lawyer, but to be the best lawyer you must know and master your practice areas. If you focus on many you will never be a good lawyer.Tyson’s Tip: Slack. https://slack.com/An app for mobile and desktop to communicate with your team. It’s free. You can share and coordinate everything.Hacking’s Hack: A simple Hour Glass (or 50 minutes) to FOCUS.Shut down everything that distracts you and just work for 50 minutes. Then take 10 minutes to stretch, walk, talk.   Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

In this episode Tyson and Jim discuss about the perks of managing a growing firm.As you hire more people, there are more people that are dependant of you. Sometimes this consumes your time and your energy. Don't become a bottleneck in your firm.Keep track of what it is that needs to get done. Make a list and then figure out who's the best to do it. This will give you more space and time to you to make the things YOU need to do.KPI: Key Performance Indicators: Things that you can identify, you can look at, that give an idea of what the direction of your firm is. For example: new clients, new leads. If you have your KPI’s in place you can correctly determine whether to hire or not a new employee or which decisions should be made. Put plans in place and follow through.Hiring employees is difficult and expensive. Not financially but everything else> the time assisting, developing and growing them.Sometimes, hiring a non experienced employee is better. They don’t have preconceived notions coming to the office and you can train them the way you need.Hacking’s Hack: Zig Ziglar’s podcast. https://www.ziglar.com/Automobile University. You can learn and listen in your car as you commute or travel. Get the most out of everything. Maximize.Tyson’s Tip: The Go-Giver: A Little Story About a Powerful Business Idea (Bob Burg, John David Mann, Penguin UK, 25 feb. 2010).You give more to referral partners, to your clients, you give and you receive. A simple book, it breaks things down for you with 5 principles. Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

In this episode Tyson and Jim discuss about things they both wished they had known when they started their firm.Branding: changing the name of your firm. KNOW your demographics, it will help you choose an adequate name. Putting your name on the firm's name is not always a good idea; don´t make everything about you, try to use the service you provide instead.Make sure you make up a system to take track of everyone who contacts your law firm. Build a database. Get your clients information, it will be of value. Use call scripts.Segmentation: make sure you choose and work with the right clients.Hackings Hack: Build to Sell: Creating a Business That Can Thrive Without You (John Warrillow, Penguin, 2013)Great book for lawyers to read and to think about as they start building their practice.Tysons Tip: UpWork.You can hire all kinds of assistants. It saves you a lot of money and it gets things done. Your firm running 24hs.  The Maximum Lawyer Podcast. Partner up, and maximize your firm! Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn