In this episode, Jim and Tyson interview Tom Copeland, the marketing director with Craig Goldenfarb, a very successful plaintiff attorney in Florida. They will go over Tom’s career, his role at the firm and his marketing strategies.      Craig’s firm: https://www.800goldlaw.com/ Check it out! http://www.sevenfigureattorney.com/ Hacking’s hack: A book! Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit, by Joe Paluzzi.And their blog! http://contentmarketinginstitute.com/blog/ Tom’s tip: A book! Outliers: The Story of Success, by Malcolm Gladwell. And anything about Seth Godin! http://www.sethgodin.com/sg/ Tyson’s tip: Also a book! Built to Last: Successful Habits of Visionary Companies (Harper Business Essentials), by  James C. Collins. Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook group: https://www.facebook.com/groups/403473303374386/ or like us on Facebook: https://www.facebook.com/MaximumLawyerPodcast/ and comment!You can also go to http://www.maximumlawyer.com/ or, if you’d prefer, email us at: [email protected] Do you want to get on the show? Shoot us an email or message us! The Maximum Lawyer Podcast. Partner up, and maximize your firm. Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

http://www.burg.com The 5 Laws of the The Go Giver:The law of valueThe law of compensationThe law of influenceThe law of authenticityThe law of receptivity  https://www.amazon.com/Go-Giver-Expanded-Little-Powerful-Business/dp/1591848288 Hacking’s hack: The Go Giver Podcast! http://thegogiver.com/podcast/Always good lessons! A great show! Bob’s tip: Become know as that person who goes out of their way to do that little bit extra. One excellent way is to write handwritten notes to people. It makes a huge difference! People will think of you and remember you. Tyson’s tip: Go home and when you are having a conversation with your couple or a friend think how you can add value to the conversation, to that person; not about benefiting yourself, benefiting themselves.    Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook group: https://www.facebook.com/groups/403473303374386/ or like us on Facebook: https://www.facebook.com/MaximumLawyerPodcast/ and comment!You can also go to http://www.maximumlawyer.com/ or, if you’d prefer, email us at: [email protected] Do you want to get on the show? Shoot us an email or message us! The Maximum Lawyer Podcast. Partner up, and maximize your firm. Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

In this episode, Jim and Tyson interview Daniel Decker founder and CEO of Spotlight Branding. They will go over Daniel’s business, marketing strategies, and a list of 5 marketing mistakes lawyers you should avoid. http://spotlightbranding.com/: In a nutshell, Spotlight Branding helps lawyers get more referrals, keep business and position themselves as the highly visible and highly credible expert within their niche. Not defining objectives. You have to have an idea of what you are trying to accomplish.No analytics. We have to track our progress.Missing out on low hanging fruit. Focus on the right things!No systems.The shiny object syndrome. Thinks! Is this a smart investment? Hacking’s hack: Get up earlier! Getting up earlier you’ll have some extra time to think and reflect and start your day better. Daniel’s tip: Boomerang for Gmail. Boomerang allows you to schedule messages to be sent or returned at a later date. Write a message now, send it whenever, even if you're not online. Track messages to make sure you hear back, and schedule reminders right inside Gmail. Know whether your email got read with cross-platform read receipts. Free yourself from constant interruptions using Inbox Pause, while still getting notified about the emails that matter. Tyson’s tip: A book. You Get What You Pitch For: Control Any Situation, Create Fierce Agreement, and Get What You Want In Life, by Anthony Sullivan  (Author) and Tim Vandehey (Author) Convincing people to give you what you want is an art form that takes charisma and confidence. But no great pitchman achieves success based on those quali­ties alone. The good ones make themselves great with practice and discipline, mastering a series of skills that Sullivan dubs the ten "Pitch Powers." These are essen­tial techniques he's learned in more than twenty-five years "on the joint" (that's pitchman-speak for the area where you're selling). Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook group: https://www.facebook.com/groups/403473303374386/ or like us on Facebook: https://www.facebook.com/MaximumLawyerPodcast/ and comment!You can also go to http://www.maximumlawyer.com/ or, if you’d prefer, email us at: [email protected] Do you want to get on the show? Shoot us an email or message us! The Maximum Lawyer Podcast. Partner up, and maximize your firm. Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

https://www.hartleylawgroup.com/home.html https://www.linkedin.com/in/albert-hartley-831b697 Hacking’s hack: Find yourself an 8 year old. And what Jim means by that is to try to explain everything to someone like if he was in second grade. That will let you break down meanings and really understand things.   Albert’s tip: Set a lot of phone conferences. Set aside dedicated time to speak to clients and make sure they understand the parameters on which the phone call is going to be taking place. Tyson’s tip: A book. Faster Than Normal: Turbocharge Your Focus, Productivity, and Success with the Secrets of the ADHD Brain. By Peter Shankman. Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook group: https://www.facebook.com/groups/403473303374386/ or like us on Facebook: https://www.facebook.com/MaximumLawyerPodcast/ and comment!You can also go to http://www.maximumlawyer.com/ or, if you’d prefer, email us at: [email protected] Do you want to get on the show? Shoot us an email or message us! The Maximum Lawyer Podcast. Partner up, and maximize your firm. Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

In this episode, Jim and Tyson interview Lawyer Steve Bardol. Steve runs a family law practice in Webster Groves. They will go through his career, internet strategies, struggles and objectives.   http://bardollaw.com/about-2/stephen-j-bardol/ Hacking’s hack: A hack for writing copy. A 3 F’s slogan. When you’re thinking about how to convey that you understand what your clients are going through: Feel. I understand what you feel.Felt. I felt that way before.Found.I felt that way until I found this solution. If you use this as a mindset in coming up with copy, it will really help your Marketing. Steve’s tip: Send a gift to your referral sources. KEY. Tyson’s tip: The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Life, by Mark Manson Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook group: https://www.facebook.com/groups/403473303374386/ or like us on Facebook: https://www.facebook.com/MaximumLawyerPodcast/ and comment!You can also go to http://www.maximumlawyer.com/ or, if you’d prefer, email us at: [email protected] Do you want to get on the show? Shoot us an email or message us! The Maximum Lawyer Podcast. Partner up, and maximize your firm. Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

In this episode, Jim and Tyson have “the original streaming lawyer” Mitch Jackson as a guest! They will go over his background, his career, his strategies and marketing tactics! Awesome episode, lots of nuggets and takeaways! http://legalminds.lawyer/ https://streaming.lawyer/ Hacking’s hack: https://www.socialmediaexaminer.com/ Excellent content about social media. Mitch’s tip: A book: Adversaries into Allies: Master the Art of Ultimate Influence. Author: Bob Burg Tyson’s tip: An app to use on your presentations! Whiteboard! https://itunes.apple.com/es/app/doceri-interactive-whiteboard/id412443803?mt=8 Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook group: https://www.facebook.com/groups/403473303374386/ or like us on Facebook: https://www.facebook.com/MaximumLawyerPodcast/ and comment!You can also go to http://www.maximumlawyer.com/ or, if you’d prefer, email us at: [email protected] Do you want to get on the show? Shoot us an email or message us! The Maximum Lawyer Podcast. Partner up, and maximize your firm. Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

Will is a trial lawyer who helps families hurt by caregiver carelessness–such as nursing homes and hospitals–and hold the wrongdoers accountable. Check his website out: https://www.eadiehill.com/ Hacking’s hack: Mitch Jackson, who is coming on the show next week runs a great mastermind group, with lots of ideas and social media tips. http://legalminds.lawyer/ Will’s tip: Cy Wakeman. Ditch the drama, restore sanity to the workplace, and turn excuses into results! Leadership expert Cy Wakeman and the Reality-Based Team will show you how. http://www.realitybasedleadership.com/A way to boost your feelings about everything and help you run your business. Tyson’s tip: Identify where all your clients are coming from, and if you identify a trend where you are getting bad clients, just eliminate THAT marketing client. Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook group: https://www.facebook.com/groups/403473303374386/ or like us on Facebook: https://www.facebook.com/MaximumLawyerPodcast/ and comment!You can also go to http://www.maximumlawyer.com/ or, if you’d prefer, email us at: [email protected] Do you want to get on the show? Shoot us an email or message us! The Maximum Lawyer Podcast. Partner up, and maximize your firm. Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

SAY NO to new advertising avenues until you master the ones you are already using and advertising that you don't understand.  SAY NO to any sales calls.SAY NO to potential clients that you have a bad feeling in your gut about.SAY NO to matter types that you are not familiar with or lack the system necessary to handle accordingly.SAY NO to volunteering on a board unless you have oodles of time.SAY NO to doing things just because you’ve always done it.SAY NO to things that you shouldn’t be doing.SAY NO to negative people, influences and employees.SAY NO to distractions.SAY NO to an unhealthy lifestyle.Hacking’s hack: Follow a friend of mine. James Ashford. https://www.youtube.com/watch?v=kTDQm1FSDOY&feature=youtu.beHe has a lot of great tips, he is really good in automation and a certified Infusionsoft partner. Tyson’s tip: Have all your cases easily accessible in some format where you can easily flip through or go through the case status.    Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook group: https://www.facebook.com/groups/403473303374386/ or like us on Facebook: https://www.facebook.com/MaximumLawyerPodcast/ and comment!You can also go to http://www.maximumlawyer.com/ or, if you’d prefer, email us at: [email protected] Do you want to get on the show? Shoot us an email or message us! The Maximum Lawyer Podcast. Partner up, and maximize your firm. Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

In this episode, Jim and Tyson interview Kwame Christian; an attorney and an expert in negotiation and mediation. They will go over the importance of negotiating and mediating in law and in your business. About Kwame: https://kchristianlaw.com/about/ Kwame is also a podcaster, and he hosts his own podcast; Negotiate Anything: Negotiation | Persuasion | Influence | Sales | Leadership; the top rank negotiation podcast in iTunes. Hacking’s hack: A book. Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful BusinessesHardcover – September 8, 2015 by Joe Pulizzi  (Author) Kwame’s tip: A challenge. Whenever you as an attorney want to say something through a statement that ends in a period, or an exclamation point, try to turn that into an open ended question and see if you can guide the other side to where you want to go. Curiosity is one of the keys to persuasion. Developing that habit will help you become more persuasive. A gift for our listeners from Kwame; The Ultimate Negotiation Guide.https://americannegotiationinstitute.com/guide/Thank you Kwame! Tyson’s tip:  To increase efficiency in your firm, sit down and map out your business from point A to point B. Be very detailed.It will help you identify those redundancies so you can remove them from your firm and make you more efficient. BONUS Books:Never Split the Difference: Negotiating As If Your Life Depended On ItHardcover – May 17, 2016by Chris Voss  (Author), Tahl Raz  (Author) Influence: The Psychology of PersuasionRevised Editionby Robert B. Cialdini  (Author)Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook group: https://www.facebook.com/groups/403473303374386/ or like us on Facebook: https://www.facebook.com/MaximumLawyerPodcast/ and comment!You can also go to http://www.maximumlawyer.com/ or, if you’d prefer, email us at: [email protected] Do you want to get on the show? Shoot us an email or message us! The Maximum Lawyer Podcast. Partner up, and maximize your firm. Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

In this episode, Jim and Tyson interview business automation guru Greg Jenkins, founder and CEO of Monkeypod Marketing. They will go over his career and discuss the importance of automation and systems and how it can help your business. “If you do something 3 times a day find a way to automate it…” “If it is automated, it doesn’t have to feel that way and you don’t have to beat people over the head with automation, and if done properly automation can be really seamless and it should be contributing to your overall customer experience…” Greg is founder and CEO of:  http://www.monkeypodmarketing.com/, and his business is automation other businesses.   “marketing and automation tools when leveraged appropriately multiply your efforts and what your team is capable of…” Hacking’s hack: Automate social network reactions with https://zapier.com/! Connect Your Apps and Automate Workflows. Listen to Greg’s example on how to use this tool! It is Excellent! Greg’s hack: A website: http://workhacks.com/ All about tools and things that will make your life and your business easier. Tyson’s tip:  A book: Zombie Loyalists: Using Great Service to Create Rabid Fans Hardcover – January 27, 2015by Peter Shankman  (Author)  https://www.amazon.com/Zombie-Loyalists-Using-Service-Create/dp/1137279664/ref=sr_1_1?ie=UTF8&qid=1505397116&sr=8-1&keywords=zombie+loyalists Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook group: https://www.facebook.com/groups/403473303374386/ or like us on Facebook: https://www.facebook.com/MaximumLawyerPodcast/ and comment!You can also go to http://www.maximumlawyer.com/ or, if you’d prefer, email us at: [email protected] Do you want to get on the show? Shoot us an email or message us! The Maximum Lawyer Podcast. Partner up, and maximize your firm. Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

Every listener of the show knows how much Tyson hates email... Mike comes with a tip to help him with that. Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook group: https://www.facebook.com/groups/403473303374386/ or like us on Facebook: https://www.facebook.com/MaximumLawyerPodcast/ and comment!You can also go to http://www.maximumlawyer.com/ or, if you’d prefer, email us at: [email protected] Do you want to get on the show? Shoot us an email or message us! The Maximum Lawyer Podcast. Partner up, and maximize your firm. Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

Questions:Jim:If you had to point to an event or experience in your childhood or young adulthood that shaped who you are as a lawyer or signal the lawyer that you would become, what is it?  What is one thing you are doing that you should stop doing?If you were not practicing criminal or PI law, what practice area would you choose?In the last two weeks, what percentage of your time spent working was performed doing work than you and only you could do?A few months ago you said on the podcast that you would be starting your weekly email newsletter the following week. Have you done it?Tyson:How much would you sell your firm for? Why?Same as JimIf you could not practice law, what would you do? Why?Are you Successful? Why?What attorney inspires you the most? Hacking’s hack: A book. Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses (Business Books) Hardcover – September 8, 2015by Joe Pulizzi  (Author) https://www.amazon.com/Content-Inc-Entrepreneurs-Successful-Businesses/dp/125958965X In Content Inc., one of today's most sought-after content-marketing strategists reveals a new model for entrepreneurial success. Simply put, it's about developing valuable content, building an audience around that content, and then creating a product for that audience. Tyson’s tip:  A book. Profitable Podcasting: Grow Your Business, Expand Your Platform, and Build a Nation of True Fans Paperback – September 14, 2017by Stephen Woessner  (Author) https://www.amazon.com/Profitable-Podcasting-Business-Expand-Platform/dp/0814438288 The word is out: content marketing is king. But when nearly every business has a blog, it's tough to stand out. The real secret is that there's a much better tool for spreading influence and generating revenue--one with far less competition.Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook group: https://www.facebook.com/groups/403473303374386/ or like us on Facebook: https://www.facebook.com/MaximumLawyerPodcast/ and comment!You can also go to http://www.maximumlawyer.com/ or, if you’d prefer, email us at: [email protected] Do you want to get on the show? Shoot us an email or message us! The Maximum Lawyer Podcast. Partner up, and maximize your firm. Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

The podcast is called Profitize Your Business: http://profitizeyourbusiness.co/ “If you want to maximize the profits from your business, the wealth from your business, cutting your taxes and cutting your expenses that’s only gonna take you so far. You need to profitize your business; you need to maximize your marketing, you need to maximize your sales; you need to adapt really good management practices… So that's what the profitize your business podcast is all about.”     Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook group: https://www.facebook.com/groups/403473303374386/ or like us on Facebook: https://www.facebook.com/MaximumLawyerPodcast/ and comment!You can also go to http://www.maximumlawyer.com/ or, if you’d prefer, email us at: [email protected] Do you want to get on the show? Shoot us an email or message us! The Maximum Lawyer Podcast. Partner up, and maximize your firm. Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

Morris works at https://www.martinsonandbeason.com/ https://www.martinsonandbeason.com/our-attorneys/morris-lilienthal/ Hacking’s hack: A book. KNOWN: The handbook for building and unleashing your personal brand in the digital age Paperback – January 28, 2017by Mark W. Schaefer https://www.amazon.com/KNOWN-handbook-building-unleashing-personal/dp/0692816062/ref=asap_bc?ie=UTF8 Morris’s Tip: https://www.helpareporter.com/. Grow your SEO. Tyson’s tip:  A tip. 1. Get your goals out in the open. 2. Don’t make your goals too complicated. Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook group: https://www.facebook.com/groups/403473303374386/ or like us on Facebook: https://www.facebook.com/MaximumLawyerPodcast/ and comment!You can also go to http://www.maximumlawyer.com/ or, if you’d prefer, email us at: [email protected] Do you want to get on the show? Shoot us an email or message us! The Maximum Lawyer Podcast. Partner up, and maximize your firm. Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

In this episode, Jim and Tyson will talk about the importance of using plain language; everyday words and keeping it simple so your target understands you better. They will go over a list of 8 tips to help you do it and not sounding like a lawyer. Not using tactical language.  Take notes in client meetings of things that you hear from them.Put yourself in your client's shoes and think about how they view things.Read over the chat and emails that you get.Show more of your personal life so you can relate better with your clients.If you are struggling with content have somebody in your office read it over.Speak about your journey as a lawyer and write a BIO.Read what you write out loud.Hacking’s hack: http://answerthepublic.com/. It allows you to put in search terms or things that you think your clients may be searching about and shows you the questions people are asking. http://answerthepublic.com/#about-us Tyson’s tip:  https://www.renderforest.com/. Free Tools for creating professional intros, animations, slideshows and music visualizations in minutes. Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook group: https://www.facebook.com/groups/403473303374386/ or like us on Facebook: https://www.facebook.com/MaximumLawyerPodcast/ and comment!You can also go to http://www.maximumlawyer.com/ or, if you’d prefer, email us at: [email protected] Do you want to get on the show? Shoot us an email or message us! The Maximum Lawyer Podcast. Partner up, and maximize your firm. Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

Community marketing is great for your business! Listen to the episode and get to know a couple of different ways you can apply it! “If you see somebody on the news organically it’s gonna have a little bit more of an impact than seeing a TV commercial.”Anneke's info:https://www.linkedin.com/in/annekekurthttps://www.charlesboyk-law.com/ TPS Proud Student and Teacher of The Month:  https://www.charlesboyk-law.com/gives-back/tps-proud-student-teacher-month/Bikes For Kids: https://www.charlesboyk-law.com/gives-back/bikes-for-kids/ Hacking’s hack: Appointment Core. Automate Your Appointment Setting Process for Your Infusionsoft & Google Calendar.https://www.appointmentcore.com/ Anneke’s tip: Get Google Reviews! Every person that comes into your office, have them filling a paper survey in which the questions would evoke a really good review and then ask them if they’ll be willing to pull out their phone and leave a review right there in your office’s address in Google maps. Remember they should not be connected to your wifi.   Tyson’s tip: The Wordpress app lets you post into different websites and track some data.   https://itunes.apple.com/ar/app/wordpress/id335703880?mt=8 Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook group: https://www.facebook.com/groups/403473303374386/ or like us on Facebook: https://www.facebook.com/MaximumLawyerPodcast/ and comment!You can also go to http://www.maximumlawyer.com/ or, if you’d prefer, email us at: [email protected] Do you want to get on the show? Shoot us an email or message us! The Maximum Lawyer Podcast. Partner up, and maximize your firm. Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

In this episode, Jim and Tyson will interview Michael Downey and go through his journey as an attorney from big firms to his own practice in legal ethics, and the importance of marketing in this process. Nitch down!“If you go to a food court and you’re thinking I want some food, odds are if you are hungry of Pizza you are going to go to the pizza place Meanwhile, if there is a place that sells Hamburgers, Pizza, Mexican, etc., you probably gonna pass that place up cause you are gonna go the the focused practitioner.”  https://www.linkedin.com/in/michaelpdowney https://www.downeylawgroup.com/ Hacking’s hack: A book from a Lawyer who also went out on his own. Never Eat Alone: And Other Secrets to Success, One Relationship at a Time Hardcover, by Keith Ferrazzi. A great book on how to network and connect with people. Michael’s tip: Selling the Invisible: A Field Guide to Modern Marketing Hardcover, by Harry Beckwith. “What’s going on on the mind of someone who is looking to buy my services and then helping me understand better how to market to them and get them to hire me.” Tyson’s tip: Think about this. If Bill Gates and Mark Zuckerberg tooked over you law firm, how would they run things differently? Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook group: https://www.facebook.com/groups/403473303374386/ or like us on Facebook: https://www.facebook.com/MaximumLawyerPodcast/ and comment!You can also go to http://www.maximumlawyer.com/ or, if you’d prefer, email us at: [email protected] Do you want to get on the show? Shoot us an email or message us! The Maximum Lawyer Podcast. Partner up, and maximize your firm. Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

A very simple process: Shoot a videoPull the audio from the videoTranscript the audioPost in every network (LinkedIn, Instagram, Twitter, Facebook, etc.)Re post in time http://brendon.com/ Tyson’s tip: https://www.bluejeans.com/. Online meetings, video conferencing, and screen sharing for teams of any size.   Hacking’s hack: A new podcast. http://rickmulready.com/category/aoptpodcast/, from a guy called Rick Mulready. Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook group: https://www.facebook.com/groups/403473303374386/ or like us on Facebook: https://www.facebook.com/MaximumLawyerPodcast/ and comment!You can also go to http://www.maximumlawyer.com/ or, if you’d prefer, email us at: [email protected] Do you want to get on the show? Shoot us an email or message us! The Maximum Lawyer Podcast. Partner up, and maximize your firm. Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

This episode is a talk that Jim gave at https://www.slu.edu/ to a group of students who are taking Law Practice Management.  Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

In this episode listeners will take over the show and alongside Jim and Tyson, will give THE one big tip on marketing and running your own law firm.Thank you everyone! It's been an awesome first year and there are great things ahead! In this episode:Dan RyanDoug BiggsChris FinneyGary BurgerJoey VitaleJohn FisherJoAnn HolmesLarry WeinsteinMatt JetMatt VianelloBertrand Mariaux  Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

In this episode, Jim and Tyson will go over a list of 5 good ways you can market through social easily and with great results. Announcements. Get the word out on Facebook with Facebook Live. Everybody is on Facebook!Giveaways. A good way of collecting leads and good publicity.Expanding your network: Twitter and LinkedIn!  Researching your prospects; through social media!Ads. Facebook, Twitter and Instagram have ads. Test your market, it is really cheap! Listen to the Bonus! Hacking’s hack: An episode from I Love Marketing and a book! http://ilovemarketing.com/podcasts/ http://ilovemarketing.com/miracles-are-possible-you-are-the-one-kute-blackson/The Book: https://www.amazon.com/You-Are-One-Adventure-Discovering/dp/1501127276You Are The One: A Bold Adventure in Finding Purpose, Discovering the Real You, and Loving Fully Hardcover – June 7, 2016by Kute Blackson Tyson’s tip: http://www.cyfe.com/ All-In-One Online Business DashboardSocial media, analytics, marketing, sales, support, infrastructure... monitor everything!A great way to have all of your services in one place! Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook group: https://www.facebook.com/groups/403473303374386/ or like us on Facebook: https://www.facebook.com/MaximumLawyerPodcast/ and comment!You can also go to http://www.maximumlawyer.com/ or, if you’d prefer, email us at: [email protected] Do you want to get on the show? Shoot us an email or message us! The Maximum Lawyer Podcast. Partner up, and maximize your firm. Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

In this episode, Jim and Tyson will talk about Google My Business and will go through a list of great tips that will help you improve your SEO! https://www.google.com/business/ Hacking’s hack: Use the word “Lawyer” whenever describing your business on the web (for SEO purposes)! People search for that word instead of “Attorney” Tyson’s tip: https://www.yourprimer.com/Primer is a fast, easy way to learn new business and digital marketing skills. You can take our interactive lessons whenever you have 5 minutes free. Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook group: https://www.facebook.com/groups/403473303374386/ or like us on Facebook: https://www.facebook.com/MaximumLawyerPodcast/ and comment!You can also go to http://www.maximumlawyer.com/ or, if you’d prefer, email us at: [email protected] Do you want to get on the show? Shoot us an email or message us! The Maximum Lawyer Podcast. Partner up, and maximize your firm. Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

In this episode, Jim and Tyson will look back on some of the episodes that they’ve had, talk about the things that they’ve learned running the podcast and where do they see things headed in the future. Hacking’s hack: Video Fruit by Bryan Harris. http://videofruit.com/It teaches you how to get attention and how to build your email list. Awesome tools, check it out. Tyson’s tip: https://gazelles.com/All about strategies and planification. “How a Few Companies Make It…and Why the Rest Don't“ Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook group: https://www.facebook.com/groups/403473303374386/ or like us on Facebook: https://www.facebook.com/MaximumLawyerPodcast/ and comment!You can also go to http://www.maximumlawyer.com/ or, if you’d prefer, email us at: [email protected] Do you want to get on the show? Shoot us an email or message us! The Maximum Lawyer Podcast. Partner up, and maximize your firm. Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

www.90minutebooks.com 90minutebooks is a marketing organization dedicated to helping you make invisible leads visible by capturing your unique message in the pages of a book. Whether you're looking to develop new business, nurture relationships with people you already engage or open doors previously stuck closed, your book is one of your greatest assets. https://uk.linkedin.com/in/mrstuartbell Here’s Stuart’s podcast: https://www.90minutebooks.com/podcast/ Stuart recorded a follow up to go through the more specific parts of the mind map we didn’t get chance to cover. Some great info there for anyone looking to do this themselves. It should add some real value to anyone who’s interested. It’s up at www.90minutebooks.com/ml Hacking’s hack: GARY VAYNERCHUK has changed his podcast! Check it out! https://www.garyvaynerchuk.com/podcast/ Very motivational stuff! Tyson’s tip: Outsourcing/Delegation. Tyson has been outsourcing his medical record summaries and this has helped him a lot! He found this assistance through Upwork! Stuart’s suggestion:  www.noodlesoft.com, this is on machine automation (mac only unfortunately). It as a level of local file manipulation that ties in with Zapier (move files locally & then end up in a monitored Zapier folder to trigger other things). Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook group: https://www.facebook.com/groups/403473303374386/ or like us on Facebook: https://www.facebook.com/MaximumLawyerPodcast/ and comment!You can also go to http://www.maximumlawyer.com/ or, if you’d prefer, email us at: [email protected] Do you want to get on the show? Shoot us an email or message us! The Maximum Lawyer Podcast. Partner up, and maximize your firm. Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

In this episode, Jim and Tyson will go through 3 different topics. First, an upsetting article about how prominent suicide actually is amongst lawyers. Then, a real life example about how it is not a good idea to have all your eggs in the same basket, and finally, an awesome tip on how to increase your Google reviews. Tyson’s tip: A book. “The 48 Laws of Power” by Robert Greene. It teaches you how to manipulate people. Very interesting.  https://www.amazon.com/48-Laws-Power-Robert-Greene/dp/0140280197 Hacking’s hack: Also a book. “Oversubscribed: How to Get People Lining Up to Do Business with You”, by Daniel Priestley. About how to build a man in your firm. Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook group: https://www.facebook.com/groups/403473303374386/ or like us on Facebook: https://www.facebook.com/MaximumLawyerPodcast/ and comment!You can also go to http://www.maximumlawyer.com/ or, if you’d prefer, email us at: [email protected] Do you want to get on the show? Shoot us an email or message us! The Maximum Lawyer Podcast. Partner up, and maximize your firm. Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

In this episode, Jim and Tyson will go through a list of 4 thoughts about when it comes to being a lawyer, a legal marketer and running your own firm. Believe that you are the one for the job. Believe in you. This mindset will help you get things done. “The Ownership Mindset”.Think of your clients as the one and only person. Then automate and delegate to accomplish that level of service from one person to another.If you do it once, you should automate it.If it works one, you can replicate it… If you can get your message out there to the right person, you can grow your firm as big as possible.  Hacking’s hack: Great blog post from our friend John Fisher. “Why email suchs!” http://ultimateinjurylaw.com/blog/?doing_wp_cron=1496790122.0019700527191162109375 Tyson’s tip: “Google my business app”! A great app to keep your business rated and up to date on the web and keep on gaining clients! Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook group: https://www.facebook.com/groups/403473303374386/ or like us on Facebook: https://www.facebook.com/MaximumLawyerPodcast/ and comment!You can also go to http://www.maximumlawyer.com/ or, if you’d prefer, email us at: [email protected] Do you want to get on the show? Shoot us an email or message us! The Maximum Lawyer Podcast. Partner up, and maximize your firm. Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

About Jo:Jo is adept in distilling complex information into understandable, result-driven and pragmatic advice for clients. Having practiced law for 17 years, her career began in the Tech & Intellectual Property practice group of Troutman Sanders, a prominent Atlanta law firm. There, she successfully represented a gamut of clients, from start-ups to Fortune 100 companies. Moving in-house, Jo served on business management and legal teams in senior leadership roles for both public and private international manufacturing companies. Jo is well accomplished in both negotiating sophisticated domestic and international commercial contracts, as well as resolving high dollar disputes cost effectively. She's managed global IP portfolios, and negotiated licenses for businesses with products in over 70 countries. http://www.holmesatlaw.com/ https://www.linkedin.com/in/joannholmes Hacking’s hack: A simple Hack. Keep your downloads folder clean and in order. You will find your files really easy! JoAnn’s Tip: https://www.ycombinator.com/. How To Start a Startup. A goldmine of information. https://startupclass.co/ Tyson’s tip: An app. https://www.youmail.com/. Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook group: https://www.facebook.com/groups/403473303374386/ or like us on Facebook: https://www.facebook.com/MaximumLawyerPodcast/ and comment!You can also go to http://www.maximumlawyer.com/ or, if you’d prefer, email us at: [email protected] Do you want to get on the show? Shoot us an email or message us! The Maximum Lawyer Podcast. Partner up, and maximize your firm. Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

Thom begun his career working in a financial printing firm; selling to big lawyers and big corporate law firms. One of these firms brought him in to become their marketing person, so he got to know the law business really well. 4 years later, Thom became a solopreneur, making people shift how they think about their marketing. http://thomsinger.com/Listen to Thom’s podcast! Cool Things Entrepreneurs Do with Thom Singer: http://thomsinger.com/podcast/ “The practice of law, is a business…” Three letters that will really help you excel when it comes to selling: L. A. W. L is for Lawyers: So much of the business comes from referrals from other lawyers… A is for Analytics: We live in a world that is data driven. Where are your leads coming from?...   W is for Wisdom: Knowledge. Experience. Understanding. Common sense. Insight.    “Don’t go to a networking event thinking I wonder if I can get a lead, go to a networking event saying I wonder who I can give a lead to that will lead to real business…” Thom’s Tip: Go old school. Send a handwritten note. Every week. It will improve your relations and you will grow your reputation.   Hacking’s hack: A Thom’s podcast episode.  http://thomsinger.com/speaking-skills-for-engineers-academics-technologists-and-other-left-brained-professionals/ Tyson’s tip: If you use Wordpress… Visual Composer. Easy to use. Great results.   Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook group: https://www.facebook.com/groups/403473303374386/ or like us on Facebook: https://www.facebook.com/MaximumLawyerPodcast/ and comment!You can also go to http://www.maximumlawyer.com/ or, if you’d prefer, email us at: [email protected] Do you want to get on the show? Shoot us an email or message us! The Maximum Lawyer Podcast. Partner up, and maximize your firm. Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

Personal stories let clients get to know you and connect better. This will make them feel closer to you and trust you more. This episode is full of great stories and example from Tyson and Jim that will make you laugh and will inspire you to apply new strategies to your marketing. HUGE TAKEAWAYS! You should get:The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies Paperback – May 27, 2008by Chet Holmes https://www.amazon.com/Ultimate-Sales-Machine-Turbocharge-Relentless/dp/1591842158 Hacking’s hack: A book. Get more connecter to yourself. Meditate. The Surrender Experiment: My Journey Into Life's Perfection by Michael A. Singer Tyson’s tip: https://www.tableau.com/Tableau helps the world’s largest organizations unleash the power of their most valuable assets: their data and their people.Read more at https://www.tableau.com/#AIOvVaBIiIFoXxaW.99 Have you used it? Please let us know what you think! Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook group: https://www.facebook.com/groups/403473303374386/ or like us on Facebook: https://www.facebook.com/MaximumLawyerPodcast/ and comment!You can also go to http://www.maximumlawyer.com/ or, if you’d prefer, email us at: [email protected] Do you want to get on the show? Shoot us an email or message us! The Maximum Lawyer Podcast. Partner up, and maximize your firm. Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

http://attendicon.com/about: ICON gathers amazing, brilliant minds in the biggest mastermind you've ever seen. ICON is for the hungry – the relentless, tenacious go-getters with a reckless belief in what's possible, what's just around the corner. - See more at: http://attendicon.com/about#sthash.4eBpGtQv.dpufICON 18: http://attendicon.com/: Tyson’s highlight:Marcus Lemonis is a successful entrepreneur and star of CNBC’s The Profit and The Partner. - See more at:  http://attendicon.com/about/contest/meet-the-profit#sthash.0vNjXSvO.dpufhttp://attendicon.com/about/contest/meet-the-profit “Stay focused, work hard, know your numbers, and be disciplined. If you do those things and take care of your people, the likelihood of being successful is very, very high.”—Marcus Lemonis Hal Halladayhttp://attendicon.com/speakers/hal-halladayCulture is the Game Changer Taking your business to the next level is possible when you get your people strategy right and build a winning culture. Learn how to make culture your strategy and multiply your business. From identifying and communicating a meaningful purpose for your business to hiring and motivating the right people, you can confidently grow your business through culture. - See more at:  http://attendicon.com/speakers/hal-halladay#sthash.n2CNktU4.dpuf Jim’s highlight:James Ashfordhttp://attendicon.com/speakers/james-ashford:How This UK Accountancy Firm Has Used Infusionsoft To Automate EVERYTHING - See more at:  http://attendicon.com/speakers/james-ashford#sthash.bhGoJ0xw.dpufGreg Jenkinshttp://attendicon.com/speakers/greg-jenkinsThe Nature of Nurture: Increasing Conversions for Free - See more at:  http://attendicon.com/speakers/greg-jenkins#sthash.xGo5Mt2S.dpufCustomers buy when they're ready to buy. And if someone opts in to your list and isn't ready to whip out their credit card, something has to bridge that gap. The answer is Nurture. Nurture is the process of building relationships. It's about establishing yourself as an expert, developing rapport, and most importantly, delivering value. In this session you'll discover all the places nurture fits into your funnel, the most common misconceptions about lead nurture, and the proven best practices for designing your own nurture process. - See more at: http://attendicon.com/speakers/greg-jenkins#sthash.xGo5Mt2S.dpuf VENDORS Tyson has signed up to.https://www.appointmentcore.com/: Automate Your Appointment Setting Process for Your Infusionsoft & Google Calendarhttps://sotellus.com/: The soTellUs app lets you take your phone or tablet into the field with you to get customer reviews on the spot. You're able to say to your customer, "Love our service? So tell us..." Tyson’s tip: An app.  https://itunes.apple.com/us/app/mail-cleaner/id977528375?mt=8It helps you keep your mail inbox organized and clean. Hacking’s hack: To read 2 books at the same time! Take 2 books about business and read one chapter at a time, alternating chapters. The idea is to find connections over the 2 books and to pull out new ideas from them. Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook group: https://www.facebook.com/groups/403473303374386/ or like us on Facebook: https://www.facebook.com/MaximumLawyerPodcast/ and comment!You can also go to http://www.maximumlawyer.com/ or, if you’d prefer, email us at: [email protected] The Maximum Lawyer Podcast. Partner up, and maximize your firm. Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

Will’s 5, 5, 5 plan consists on building 3 different referral networks and to obtain 5 cases from each of them. Jim and Tyson will share their thoughts about it... “When you are starting out, I think it’s helpful to think big, and not arbitrarily hold yourself back…” List of quick tips from Jim and Tyson after reading Will’s questions in the Facebook Group:Don’t answer your own phone.Have a system to capture all the information you can from anyone who calls so you can add the to your database.Nitch down.Take notes, CRM, keep track. “As you grow, you want people to know what’s going on with your cases.”Focus on the big things. The vision. The goal.Have a lead magnet strategy. Keep track of client questions.Outsource Tyson’s tip: https://icomoon.io/. A really cool and simple app to create icons, designs and more! Hacking’s hack: http://www.monkeypodmarketing.com/. A course to teach you about automation. It’s excellent. Will’s tip: A book. MacCarthy on Cross-Examination, by Terence MacCarthy. A great resource on how to get what want out of cross examination. https://www.amazon.es/MacCarthy-Cross-Examination-Terence/dp/1590318862 Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook group: https://www.facebook.com/groups/403473303374386/ or like us on Facebook: https://www.facebook.com/MaximumLawyerPodcast/ and comment!You can also go to http://www.maximumlawyer.com/ or, if you’d prefer, email us at: [email protected] The Maximum Lawyer Podcast. Partner up, and maximize your firm. Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

Will’s been practicing criminal defense for about 5 years, and has been around it all his life; almost all of his family is in the police. He has a practice with an old partner but recently there have been some issues in the business. Real structural business issues, so Will decided to go out on his own and start his own law firm... Don’t miss next week’s episode with Will Norman and his 5, 5, 5 plan! Hacking’s hack: An episode from GaryVee’s Audio Experience Podcast in which Gary is interviewed. One of the most inspiring, truthful, honest, brutal, harsh, motivating podcast.  https://itunes.apple.com/us/podcast/the-garyvee-audio-experience/id928159684?mt=2(April 26 episode) Will’s tip: A practice management software. Pretty awesome and helpful. https://www.actionstep.com/all/ Tyson’s tip: Read John Fisher’s book. The Power Of A System: How To Build the Injury Law Practice of Your Dreams. Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook group: https://www.facebook.com/groups/403473303374386/ or like us on Facebook: https://www.facebook.com/MaximumLawyerPodcast/ and comment!You can also go to http://www.maximumlawyer.com/ or, if you’d prefer, email us at: [email protected] The Maximum Lawyer Podcast. Partner up, and maximize your firm. Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

“Attorney customers, almost all of them, are going through a time of stress. Recognizing that and acting accordingly is key.” In this episode Jim and Tyson interview Jill Nelson, the founder and CEO of Ruby Receptionists, a virtual & live answering reception service, and will explain why creating a wonderful phone experience can help us grow our business. “We live and breathe to keep alive those personal meaningful connections…” Jill Nelson: https://www.linkedin.com/in/callruby “Wonderful receptionist + great technology”. https://www.callruby.com/ “We speak as if we were part of your practice and have the right information at our fingerprints” Hacking’s hack: https://meetedgar.com/. Meet Edgar will take in all of your posts in social media and re purpose them.  Also, great Blog. This article about Facebook Live is awesome.  http://blog.meetedgar.com/what-you-should-do-after-your-facebook-live-broadcast-ends/ Jill’s tip: A new feature in the Ruby mobile app. “The return call” feature. When you host your phone number with Ruby and want to make a phone call through the ruby app, you can do that and it will publish your business caller id. Tyson’s tip: https://www.stickermule.com. You can get custom labels, magnets and stickers of your firm or whatever you want. It’s really cool! Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook group: https://www.facebook.com/groups/403473303374386/ or like us on Facebook: https://www.facebook.com/MaximumLawyerPodcast/ and comment!You can also go to http://www.maximumlawyer.com/ or, if you’d prefer, email us at: [email protected] The Maximum Lawyer Podcast. Partner up, and maximize your firm. Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

“I took a look at what my strengths were and met up with some mentors, work with them for a while, and co-founded a startup for startups. Then I realized that the market we were going after, wouldn’t really value the type of service we were providing.”   Besides, all three attorneys discuss and share their different approaches on giving away free content.What’s your point of view on this matter? Comment! “For me it starts with this idea of creating a lean business and then making sure that the sales component can work, and then once you confirmed that then you can go to the other priorities.” Hacking’s hack: Using Overcast (https://overcast.fm/) I found out about  Andrew Warner and  https://mixergy.com. GREAT INTERVIEWS.     Joey’s tip: Experience with Facebook Live in your business. https://live.fb.com/. And use https://obsproject.com/ to go live through your desktop. Tyson’s tip: Google Adwords Express. From your phone. SUPER EASY. https://www.google.com/adwords/express/ Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook group: https://www.facebook.com/groups/403473303374386/ or like us on Facebook: https://www.facebook.com/MaximumLawyerPodcast/ and comment!You can also go to http://www.maximumlawyer.com/ or, if you’d prefer, email us at: [email protected] The Maximum Lawyer Podcast. Partner up, and maximize your firm. Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

A game changing episode. Jim and Tyson will go over a list of 10 things you should not do or stop doing that will help you relieve some stress and get more work done. Efficiency. “In order for us to be able to move forward as a firm, as a lawyer, as a person there are things in our lives that should be forgotten or abandoned. If we are not completely all in, the we should say no.” Unnecessary meetings. “Meetings can really be a time suck.”Networking that goes nowhere. Some are just a waste of time.Too many practice areas. Nitch down, be a specialist.Outdated firm systems. Keep your systems updated!Unscheduled phone calls. Don’t answer your own phone!Volunteering or serving on boards. “If you are gonna commit to it, commit to it”E-mail. Do you hate emails too?  Get in your e-mail and get it done. At once.Low level and busy work. Remember; eliminate, automate, delegate.Book keeping. Listen to this episode.  http://www.maximumlawyer.com/podcast/episode-16-accounting/Negative people. Keep away from them. Seriously. Be around people who motivate you and energize you. Tyson’s auto responder:We respond to emails as quickly as we can, but just so you know, emails received after 3pm Central time Monday-Friday or on weekends/holidays, or emails that need an in-depth look on our part, might not receive a response until the following business day or later in the week. If you need an immediate response, feel free to call 888-550-4026  or email legal assistants Angi Haus ([email protected]) or Kelsey Ortmann ([email protected]). They areboth happy to answer your questions. - Tyson Mutrux P.S. Have general legal questions? Try searching our YouTube page! Hacking’s Hack: A great book. The War of Art: Break Through the Blocks and Win Your Inner Creative Battles, by Steven Pressfield. https://www.amazon.com/War-Art-Through-Creative-Battles/dp/1936891026 Tyson’s Tip: Turn off your unnecessary phone notifications that suck your time! Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook group: https://www.facebook.com/groups/403473303374386/ or like us on Facebook: https://www.facebook.com/MaximumLawyerPodcast/ and comment!You can also go to http://www.maximumlawyer.com/ or, if you’d prefer, email us at: [email protected] The Maximum Lawyer Podcast. Partner up, and maximize your firm. Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

In this episode, Jim and Tyson interview Jason Oesterly, owner of Washmo Media LLC an Infusionsoft certified partner, and he will explain us how systems and infusionsoft can help our business.  Jason has helped us start Maximum Lawyer and he is our go to guy when we have questions about Infusionsoft, our Client Marketing System. https://www.infusionsoft.com/ Great episode. Full awesome and really useful tips. “Whatever system you are going to take a look at, being Infusionsoft or any other, you should focus on what are your needs today, where do you want to go, and make sure that you are not gonna be put on a corner stuck with a system that won’t grow with you. A system needs to scale as you need you scale” Hacking’s Hack: Uowork! https://www.upwork.comI’ve just found an immigration paralegal on Upwork! Great employee, simple, fast, cheap! Tyson’s Tip: Create blog posts through wordpress from your phone whenever and wherever you want. Use your time! Create content! Jason’s Tip: Test your site.  https://www.thinkwithgoogle.com/intl/en-gb/tools/test-my-site.htmlTest My Site is an easy way for businesses to measure their site’s performance across devices, from mobile to desktop, providing them with a list of specific fixes that can help their business connect more quickly with people online. Businesses just need to type in their web address and within moments they’ll see how their site scores. They can also get a detailed report with tips on what to do next, and where to go for help at no charge. Thanks so much for listening to the show this week! If you want to know more about this and keeo on maximizing your firm, please join our Facebook group: https://www.facebook.com/groups/403473303374386/ or like us on Facebook: https://www.facebook.com/MaximumLawyerPodcast/ and comment.You can also go to http://www.maximumlawyer.com/ or, if you’d prefer, email us at: [email protected] The Maximum Lawyer Podcast. Partner up, and maximize your firm. Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

In this episode, Jim and Tyson will go through a list of 6 strategies to get good and relatively easy and cheap publicity. Reach out to reporters and develop a relationship before you need a story put out there.Support a cause. REALLY support it.Write a book.Start a podcast!Issue press releases.Do a CLE!And there’s a BONUS! KEEP HUSTLING. Keep doing things, keep meeting people, keep marketing, keep networking; KEEP DOING! Hacking’s Hack: A podcast. Perpetual Traffic. Mostly devoted to social media strategies and advertising. Check it out: http://www.digitalmarketer.com/podcast/ Tyson’s Tip: An app. Lucidchart. Diagram things very easily. Easy to use. https://www.lucidchart.com The Maximum Lawyer Podcast. Partner up, and maximize your firm. Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

We, as attorneys and business owners, could benefit from spending a little bit of time brainstorming on how to make the whole experience of working with us memorable in a good way. Exceed expectations and benefit from it. Get referrals from satisfied clients.   Hacking’s Hack: This Blog. http://sethgodin.typepad.com/. Fantastic. Tyson’s Tip: Simple. Sit down and break you practice into stages or phases from start to finish. Everything can be broken down into stages. Write it out, from point A to Point B, map it out. This is gonna show you deficiencies in your practice. BONUS: Don’t get too fancy with your blogs. Just put something out there. Something simple. The Maximum Lawyer Podcast. Partner up, and maximize your firm. Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

In this episode, Jim and Tyson challenge each other on improving different aspects of their practice, and will talk out loud about the things that they’re struggling with.     Jim is hiring a new employee and realized he has no plan for it; he has no on-boarding process for this new attorney. Tyson has a system for this, and he will help Jim with his struggle with great ideas and good advice.   https://www.infusionsoft.com/ Tyson’s been wanting to do for a really long time is a Newsletter, he’s been struggling with taking the time to do it and how to do it. Jim writes a great Newsletter and has really good advice for him! Also, Tyson’s been putting together a book for the last 2 years now, and he needs help… Hacking’s Hack: Get a trainer! Do some exercise, it will make you feel good... And work better. Tyson’s Tip: Give Gratitud. Better in the morning; it changes the way you start your day. Write down 3 things that you are thankful for. And go from there. The Maximum Lawyer Podcast. Partner up, and maximize your firm. Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

In this episode, Jim and Tyson interview Craig Goldenfarb. He explains us how having a business mindset and creating structures and systems is key to growing a successful firm. "You can really maximize your scale and reproduce departments if you systematize most things in your office." Craig's system that he could not live without is his "employee recognition system": a structuralized procedure for making sure that all 50 people in his office feel cared for. "The way I treat my people is the one system that's most important to me." The marketing system that Craig thinks you should start doing today: Have lunch every day with someone who can help your business on a personal or professional level. You got to have interpersonal relationships. Hacking's Double Hack:You should go to the 7 Figure Attorney Summit.http://www.sevenfigureattorney.com/Register NOW! A book. Exponential Organizations: Why new organizations are ten times better, faster, and cheaper than yours (and what to do about it), by Salim Ismail. Tyson's Tip: Invest your self. Masterminds, CLE's, Events like the one Craig is hosting. Invest in your future. Craig's Tip: Time Block. Use time efficiently. If you can be disciplined enough to devote 2 hours a week to business stuff, you'll be a success. The Maximum Lawyer Podcast. Partner up, and maximize your firm. Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

In this episode Jim and Tyson interview Personal Injury Attorney Gary Burger and go through his process of breaking up from an old partner and going solo, creating a whole new marketing strategy.   Gary Burger is a partner at Burger Law and heads the Civil Litigation Group. Gary devotes his practice to helping injury victims and their families, providing financial recovery and protecting the future of those injured, and making our community safer through advocacy and volunteer work.https://www.linkedin.com/in/gary-burger-393a2011/ “I used what happened with my old breakup on going into this new firm; I took that energy and used it into the direction that I wanted it to go… Embrace change”. Gary’s biggest advice when splitting from a partner:Sit down and write down your marketing plan. Read some marketing books, there’s a lot of good stuff out there. Form a plan, execute it and take step by step at a time.“A journey of a thousand miles begins with a single step” Tyson’s Tip: BestSelf The Self Journal - Day Planner Goal Setting System https://www.amazon.com/BestSelf-Self-Journal-Planner-Setting/dp/B01C33U15AROADMAP YOUR LIFE: Goals are meaningless without a plan on how to achieve them. SELF Journal helps you create a road map toward the life you want by helping you define your goals and then creating a road map to reach them. Hacking’s Hack: An app, WAZE. A GPS-based geographical navigation application program. It works on smartphones and tablets with GPS support and provides turn-by-turn information and user-submitted travel times and route details, downloading location-dependent information over mobile networks. Gary’s Tip: Go home and be with your family. And work after your kids go to bed. The Maximum Lawyer Podcast. Partner up, and maximize your firm. Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

In this episode Tyson interviews Jim about his immigration practice and go through the importance of being ready and having effective systems during busy and difficult times. Great lessons and huge take aways! “It has suddenly become cool to be an immigration lawyer in America” “There are a lot of times when you come become part of the spotlight, or your practice area can become highlighted or in the public eye…you have to be ready for situations like this” Hacking’s Hack: https://unroll.me/. Instantly see a list of all your subscription emails. Unsubscribe easily from whatever you don’t want. It’s great! Tyson’s Tip: The Mevo Camera! It is fenomenal! https://getmevo.com/.Edit video on the fly.Stream live or share later. The Maximum Lawyer Podcast. Partner up, and maximize your firm. Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

Jim and Tyson are both huge fans of the “I Love Marketing Podcast”, and in one of their episodes, “Yellowpages Roulette”, they do something like this but using the Yellow Pages.  Random location and practice area: Sacramento, California - Bankruptcy.1st Case Study: http://www.sacramentobankruptcy.com/2nd Case Study: http://www.sacramentobankruptcyattorneys.com/ ContentLayoutDesignLead magnetsInformationand more! Both case studies have lots of pros and cons, lessons and huge take aways! What are your thoughts about them? Please comment! Hacking’s Hack: From Google Hangouts you can make calls! If you are a user of Google Hangouts, calls are really easy to make! Tyson’s Tip: A book. “Tribes: We Need You to Lead Us” by Seth Godin.It’s great! About building communities and being part of them.   The Maximum Lawyer Podcast. Partner up, and maximize your firm. Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

In this episode Jim and Tyson take a listener’s question as a case study and try to help him out giving their advice, different perspectives and struggles of their own.   “Working on building a law firm takes as much, if not more, than actually doing law.” Planification. Strategy. Vision. Long term. Without it, you are pointlessly doing things. If you have questions or topics you’d like us to cover, we’d be happy to have you on the show live as we record it or to do it through Facebook Group and/or Page.  Tyson’s Tip: A book. “The Miracle Morning: The Not-So-Obvious Secret Guaranteed to Transform Your Life (Before 8AM)” by Hal Elrod.A lot of good takeaways. Hacking’s Hack: A book. “Grit: The Power of Passion and Perseverance” by Angela Duckworth.About perseverance.   The Maximum Lawyer Podcast. Partner up, and maximize your firm. Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

In this episode Jim and Tyson will discuss the importance of following up on clients. Simple tasks that will help you grow your business. “The more you build that connection between you and your client when they ARE your client, that’s gonna help you on the long run” Have a system in place where you can follow up with your clients. Current and prior ones. Educate them to know all your practice areas, and as we always say, be the “hub”, be the one who refers and advises clients. Stay in front of your clients. Market yourself. Don’t let the client forget you! Hacking’s Hack: A legal keyboard! Check it out! Specially designed for lawyers!https://www.legalkeyboards.com/ Found it in:  http://www.lawsitesblog.com/2017/01/video-unboxing-using-legalboard.html Tyson’s Tip: A cool book to read: Sapiens: “A Brief History of Humankind” by Yuval Noah Harari. The Maximum Lawyer Podcast. Partner up, and maximize your firm. Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

In this episode Jim and Tyson will take a stand. This podcast is for people who want to open and run their own law firm and get management tips. “It’s not about getting your name out there and pounding your chest so just people know who you are. It’s about getting clients into the firm so you can make some money and run a business.” Our focus is on the solo firms; the small firms. Helping those people survive and thrive and do really well. We practice what we preach.Narrow your focus. That’s what we are doing. That’s our marketing strategy. Sometimes when you get your message out there, some people won’t get it, but others will.What do you stand for? What’s your message? Who your client is? Who your avatar is? Hacking’s Hack: A book: Shoe Dog: “A Memoir by the Creator of Nike” by Phil Knight.Nike founder and CEO Phil Knight shares the inside story of the company's early days as an intrepid start-up and its evolution into one of the world's most iconic, game-changing, and profitable brands. He is one of us. Tyson’s Tip: http://www.chetholmes.com/. You’ll really dig deep into your business.  Read the book first. “The ultimate sales machine”. The Maximum Lawyer Podcast. Partner up, and maximize your firm. Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

“Whatever you give, it will get back 10 times” About John:  http://www.protectingpatientrights.com/bio/john-fisher.cfm “Give a 100% and don’t ask for anything in return, and you’ll get paid back a fortune”“Surround yourself with the highest achieving people you can possibly find and immerse yourself and learn as much as you can” The Master Mind Experience: http://mastermindexperience.com/“You come with your biggest problem and we all try to solve it. Then it’s up to you” Hacking’s Hack: 10 minutes of reading every day.You can read a business or an entrepreneurship book in the mornings for example. It will help you focus and keep you motivated. Possible book: “Tools of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers” by Tim Ferris. Houghton Mifflin Harcourt (December 6, 2016). John’s Tip: https://www.indeed.com/. An excellent platform for hiring new employees. Tyson’s Tip: A book. “Abundance: The Future Is Better Than You Think” by Peter H. Diamandis. Free Press; Reprint edition (September 23, 2014) The Maximum Lawyer Podcast. Partner up, and maximize your firm. Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

"How to make the phone ring and convert that phone call into a client." (In a few words) Seth started his law practice focusing only in Criminal Defense. With an effective digital marketing plan in place and excellent legal work, his practice soon turned out a success; this gave him the possibility to expand his practice to other areas, hiring excellent law talent and applying the right digital marketing strategies his firm continue to offer high quality law services. In the first part of this excellent episode, Seth will tell us about his practice and some intake pearls which are definitely worth knowing.“When you as a lawyer get busier, you can and should raise your rates. Supply and demand.”“When you are dealing with digital search and people who have never heard from you are finding you, it’s imperative to have a rapid response.”“If you miss a call and you have caller ID, you can get back immediately and don't lose that lead.” In the second part of the episode; Seth walk us through SEO, Adwords and digital marketing nowadays.4 main points which will move the Google needle:Content: quality contentLinks: quality linksOptimized website: a well structured websiteLocal: combination of the organic positioning and listings in Google My Business.Listen to the episode and learn a lot more of this!“If you cover many practice areas: a single website for each one of them is what Google is pushing you to right now…” Seth’s Tip: 99 Designs. https://99designs.comA great way to start. Design websites, cards, letterhead. It’s really fun and easy.  Check it out!Tyson’s Tip: A book. Pre-Suasion: A Revolutionary Way to Influence and Persuade by Robert Cialdini Ph.D. Simon & Schuster (September 6, 2016)“Getting someone to make their decision before you even ask them the question.”Hacking’s Hack: Facebook Groups.Interact with people with common interests. Clients. Stay in touch. The Maximum Lawyer Podcast. Partner up, and maximize your firm. Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn