Juliana Chu, vice president of digital and ecommerce APAC at Shiseido, joins ExchangeWire's Anne-Marie Sheedy and Rachel Smith to discuss the latest news in media, marketing, and commerce. This week they cover: ongoing global supply chain issues threaten ad spend recovery; what a PayPal-Pinterest merger might have meant for ecommerce; and the latest Participation Brand Index suggests that brands be putting purpose first.

 ExchangeWire's Grace Dillon, Rachel Smith, and Lindsay Rowntree to discuss the latest news in media, marketing, and commerce. This week they cover: the UK agrees to drop the Digital Services Tax to signs up to a new global taxation system for big tech; Snapchat see their stock value fall after 'disruption' caused by Apple's ATT; and more mainstream retailers begin selling gaming furniture to capitalise on the popularity of the space.

Our eleventh edition of The MadTech Podcast Special explores media plan diversity. With the rise of diversity within the digital marketing industry, the concept is becoming a fascinating point of discussion in the production of display ad campaigns. In this episode, Karan Singh, senior commercial director, advertiser partnerships at Xandr and Serhat Ekinci, managing director, Unite at Omnicom Media Group UK joins ExchangeWire’sLindsay Rowntree to discuss marketplace curation in the digital marketing industry. In this session, they cover what is meant by media plan diversity, and why marketplace curation is a good solution for this; how brands are incorporating this into their media plan; what role marketplace curation can play in helping buyers target these niche audiences; and whether this a better option than the traditional cookie targeting.

In this MadTech Podcast Special episode, Piper Heitzler, head of growth, EMEA at Amobee, and Mathieu Roche, co-founder & CEO of ID5, join ExchangeWire CSO Rachel Smith to discuss the complexity of identity. In this session, they cover new approaches to identifying audiences and how they align with new privacy regulations; how innovation in this area has caused the dynamic between industry players to shift; how changes to tracking and identity have exacerbated fragmentation, and how this can be addressed; and more.

Penelope Siraj, principal consultant at R3, joins ExchangeWire's Mat Broughton and Lindsay Rowntree to discuss the latest news in media, marketing, and commerce. This week they cover: freelancing takes off amongst marketers (and agencies) amidst the 'Great Resignation'; the IAB Europe have issued warnings to consent management firms for not complying with the TCF; and brands must start thinking creatively about how to reach audiences through the entertainment industry, argues one marketing exec.

Jo Mackenzie, managing director of Publicis Media Precision APAC, joins ExchangeWire's Rachel Smith and Ciaran O'Kane to discuss the latest news in media, marketing, and commerce. This week they cover: the ASA vow to crackdown on brands making misleading environmental claims in their ads; Netflix launch a free, mobile-only offering in Kenya; and, despite substantial spend, research finds that digital transformation remains slow for many businesses.

Niki Chana, board member of The Women in Programmatic Network, joins ExchangeWire's Anne-Marie Sheedy and Mat Broughton to discuss the latest news in media, marketing, and commerce. This week they cover UK broadcasters nearing a deal to launch a new joint streaming service; Bytedance announcing that Douyin users under the age of 14 will be limited to a maximum of 40 minutes per day on the app; and Discord raising USD$500m in a new financing round.

Dan Hodgson, commercial lead at Rail Delivery Group, joins Grace Dillon and Rachel Smith to discuss the latest news in ad tech and martech. In this episode they cover: the UK's information commissioner appeals to the G7 to clamp down on cookie pop-ups; Apple are ordered to allow app developers provide users with alternative payment options; and Google's cookie deprecation delay sees advertisers and agencies slow down their post-cookie preparations.

In this episode, Thomas Bienias, director for mobile publisher development, EMEA at PubMatic; Daniel Sichel, global hub lead for TikTok at Zenith; and Ali Khitab, senior programmatic operations manager at Upday, join ExchangeWire CSO Rachel Smith to discuss fundamental challenges in the mobile in-app environment, like fraud and brand safety; the growing diversity of mobile gaming audiences and the opportunity this brings; how measurement and viewability will work in the context of an ever-changing world of data regulation; and more.

Alex Khan, group MD, international at Unruly, joins Rachel Smith and Lindsay Rowntree to discuss the latest news in ad tech and martech. In this episode they cover: Visa spend USD $150m on an NFT; big tech scrambles to build the metaverse; and China's CCP impose the country's first national privacy law.

Kenneth Sim, digital marketing manager at Johnson & Johnson, joins Mat Broughton and Rachel Smith to discuss the latest news in ad tech and martech. In this episode they cover: Facebook redesign their ads business to depend less on users' data; Gen Zers in APAC feel more capable of forcing brands to change for good; and Southeast Asia streaming services are seeing success from partnering with local telcos.

Wendy McEwan, CMO Council Asia member and media and marketing veteran, joins Lindsay Rowntree and Anne-Marie Sheedy to discuss the latest news in ad tech and martech. In this episode they cover: Twitter begin trialling a new ecommerce feature, 'Shop Module'; the EU issue Amazon with the highest GDPR fine in history; and more brands are exploring bringing gaming and esports expertise in-house.

ExchangeWire CSO Rachel Smith and CEO Ciaran O'Kane join Grace Dillon, editor, to discuss the latest news in ad tech and martech. In this episode, they cover: the findings of The State of Programmatic in JAPAC - 2021 Report, produced by ExchangeWire and OpenX; how changes to the ad tech infrastructure and the realities of a post-pandemic world will affect travel companies; and the projections outlined in Zenith's latest Advertising Expenditure Report.

JJ Eastwood, managing director at Carousell Media Group, joins Mat Broughton and Rachel Smith to discuss the latest news in ad tech and martech. In this episode they cover: Twitter and Facebook open themselves up for audits by the MRC; brands see retention rates increase when they use SMS to talk to customers; and how supply chain issues in the US are affecting DTC brands.

Our latest MadTech Podcast Special examines the future of measurement and the role of brand suitability and contextual in a privacy-first world. For this episode, ExchangeWire CEO Ciaran O’Kane interviews Rich Raddon, co-CEO of ZEFR and Stevan Randjelovic, director, brand safety and digital risk, EMEA at GroupM.

Camilla Child, director of commercial strategy at The Telegraph and Wires Global 2021 judge, joins Grace Dillon and Anne-Marie Sheedy to discuss the latest news in ad tech and martech. In this episode they cover: the FTC's power to force companies who violate data regulation to delete their algorithms; the ramifications of Apple's Hide My Email for publishers; and where responsibility lies when it comes to informing the public about data sharing.

Simon Peel, senior director of global media at Adidas, joins Rachel Smith and Lindsay Rowntree to discuss the latest news in ad tech and martech. In this episode they cover: Amazon's plans to expand APS; retailers listing products from third-party sellers on their websites; and research into how much attention consumers give to advertisements.

Our latest MadTech Podcast Special examines the future of the free and open internet. In this episode, ExchangeWire CEO Ciaran O’Kane interviews Konrad Feldman, CEO, Quantcast; Sophie Strong, Head of Display and Social, Wavemaker; and Terry Hornby, Group Digital Director, Reach, to get their perspectives on cookie-less advertising; the issue of measurement; first-party data; and preserving an open internet model.

Simon Halstead, VP exchange and supply international at Verizon Media, joins ExchangeWire's Mat Broughton and Lindsay Rowntree to discuss the latest news in ad tech and martech. In this episode they cover: Amazon's decision to block Google's FLoC from some of their websites; Apple's newly announced "Private Relay" and its impact on targeting; and the prediction that Amazon will become the UK's largest retailer by 2025.

Joe Camp, senior media partnerships manager at Dentsu joins ExchangeWire's Rachel Smith and Anne-Marie Sheedy to discuss the latest news in ad tech and martech. In this episode they cover: first-party data for retailers and publishers; Netflix's e-commerce offering; and CTV.

Daniel Sichel, European performance lead at Mindshare, joins ExchangeWire's Mat Broughton and Rachel Smith to discuss the latest news in ad tech and martech. In this episode they cover: the importance of location data in a post-cookie, post-COVID era; the rise of social media platforms as ecommerce battlegrounds; and Australia's ad spend recovery.

Neil Jones, senior digital marketing manager at Sky Betting & Gaming, joins ExchangeWire's Grace Dillon and Ciaran O'Kane to discuss the latest news in ad tech and martech. In this episode, they cover: the UK government introduce the Online Safety bill, which will allow Ofcom to fine digital platforms for failing to crack down on harmful content; whether podcasts really are the next big thing; and reports that Netflix plan to move into gaming.

Liting Spalding, head of audience planning & programmatic at Havas Media Group, joins ExchangeWire's Rachel Smith and Anne-Marie Sheedy to discuss the latest news in ad tech and martech. In this episode, they cover: does China offer alternative business models that Western tech companies should try to imitate?; Reddit launch an in-house agency, KarmaLab; and brands could turn to loyalty programs to make up for the end of third-party cookies.

Paul Kasamias, managing partner at Starcom, joins ExchangeWire's Grace Dillon and Lindsay Rowntree to discuss the latest news in ad tech and martech. In this episode, they cover: TikTok trial a new in-app ecommerce feature in Europe; Airbnb vow to abandon performance marketing after making substantial cuts to their ad spend; and Merkle's Q1 2021 Digital Marketing Report finds that US ad spend is on the up. 

ExchangeWire’s Lindsay Rowntree and Ciaran O'Kane are joined by Alex Khan, group MD international at Unruly, to discuss the latest news in ad tech and martech. In this episode: Verizon sell their media business to private equity firm Apollo Global Management; the rapid growth of SVODs in the US; and whether a linear TV network could disappear in just 5 years.

ExchangeWire’s Mat Broughton and Rachel Smith are joined by Nick Barnett, independent consultant and Wires 2021 judge, to discuss the latest news in ad tech and martech. In this episode: TikTok launch Lead Generation to help advertisers reach audiences on the platform; the ACCC allows the CPA to bargain collectively with Facebook and Google under the News Media Bargaining Code; and BuzzFeed create Lighthouse to replace third-party cookies, but not all publishers are as prepared.

ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Isabelle Baas, managing partner at Starcom, to discuss the latest news in ad tech and martech. In this episode: brands are increasingly dropping plans to bring media buying in-house after finding themselves relying on the flexibility of agencies during the pandemic; Woolworths have increased their ecommerce operations with the launch of a new online marketplace, Everyday Market; and a number of US TV networks are urging advertisers to move 20-30% of their budgets to CTV as linear continues to decline.

Our latest Special focusses on audience addressability, and more specifically, how this is being redefined in the rapidly changing world of marketing and advertising. In this episode, ExchangeWire COO Rachel Smith talks to representatives from Good-Loop, Starcom, and PubMatic about how brands and publishers are starting to adopt new tools and techniques to reach audiences.

On this week’s episode of The MadTech Podcast, ExchangeWire’s Mat Broughton, Lindsay Rowntree, and Anne-Marie Sheedy discuss the latest news in ad tech and martech. In this session, they cover: Grab's record-breaking SPAC; consumers selling their streaming login details; and China's decision to ban domestic apps from collecting "excessive" levels of user data.

Our latest Special explores the growth and power of the private garden data model. In this episode, ExchangeWire COO Rachel Smith interviews representatives from Mediarithmics, The Ozone Project, and Three, to gather their views on why private gardens are so important in a post-cookie world.

On this week’s episode of The MadTech Podcast, ExchangeWire’s Mat Broughton; Ciaran O'Kane; Lindsay Rowntree; Anne-Marie Sheedy; and Rachel Smith, discuss the latest news in ad tech and martech. In this session, they cover: GroupM's advertising forecast; Facebook; and RTÉ audio tools.

On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Ben Holmes, VP of programmatic and performance demand at AdColony, to discuss the latest news in ad tech and martech. In this session, they cover: ByteDance's move into gaming; mobile gaming trends in India; and Google's decision to postpone testing FLoC in Europe.

On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Ciaran O'Kane are joined by Harvin Gupta, senior director of solutions engineering at Xandr, to discuss the latest news in ad tech and martech. In this session, they cover: the growing popularity of advertising-supported video-on-demand (AVOD) services; the impact of Google's ID announcement; and the issues that arise from having too much data.

On this week’s episode of The MadTech Podcast, ExchangeWire’s Lindsay Rowntree and Ciaran O'Kane are joined by Rich Ashton, managing partner at FirstPartyCapital, to discuss the latest news in ad tech and martech. In this session, they cover: Google's ID bombshell; Brave's plans for a search engine; and the gaming industry's TV ad spend.

On this week’s episode of The MadTech Podcast, ExchangeWire’s Mat Broughton and Ciaran O'Kane are joined by Richard Reeves, managing director at Association of Online Publishers (AOP), to discuss the latest news in ad tech and martech. In this session, they cover: Stuff's departure from Facebook; Google's negotiations with US publishers; and Spotify Audience Network.

On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Ciaran O'Kane are joined by Chris Stark, senior director of product management at Oracle Data Cloud, to discuss the latest news in ad tech and martech. In this session, they cover: UK ecommerce spend; Asos' plans for a programmatic ad business; and YouGov's expansion of their Global Fan Profiles tool to esports.

On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Ciaran O'Kane are joined by Kristina Prokop, co-founder and CEO of Eyeota, to discuss the latest news in ad tech and martech. In this session, they cover: consumers' perception of data and privacy; Facebook's trial of an iOS pop-up to convince users to opt-in to ad targeting; and the Biden administration's decision to pause legal action against TikTok and WeChat.

On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Eric Seufert, industry veteran and founder of Mobile Dev Memo, to discuss the latest news in ad tech and martech. In this session, they cover: Google have reportedly been contemplating implementing a similar app tracking framework to Apple's impending ATT; the EU reveals that they may incorporate some elements of the ACCC's News Media Bargaining Code, which will force digital platforms to pay for news content, into their own legislation; and Walmart have bolstered their digital advertising offering with the purchase of Thunder.

Our fourth series explores the growth and potential of gaming. In this episode, ExchangeWire COO Rachel Smith is joined by David Porter, VP global media, Sub-Saharan Africa & APAC at Unilever and Tom Simpson, SVP APAC at AdColony, to discuss gaming's meteoric rise amidst COVID-19, and what it could mean for advertising.

On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Ed Preedy, global CRO at Cavai, to discuss the latest news in ad tech and martech. In this session, they cover: Google announces its plans to replace third-party cookies with FLoC; the success of Sony's Demon Slayer anime series gives streaming services pause for thoughts; and Twitter launches Birdwatch in a bid to tackle misinformation on the platform.

On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree discuss the latest news in ad tech and martech with ExchangeWire CEO, Ciaran O'Kane. In this session, they cover: WhatsApp decision to extend the deadline for its new privacy policy; the impact that Apple's ATT framework could have on Facebook's ad business; and the US's response to Australia's proposed News Media Bargaining Code.

On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Fern Potter, EVP and global strategy officer at FCB/SIX, to discuss the latest news in ad tech and martech. In this session, they cover: Reach's success as it becomes the UK's 4th highest source of traffic; what could happen to advertising on Instagram if Facebook is forced to give up the platform; and S4 Capital's M&A spree and what it means for data-driven creative.

On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by CEO Ciaran O'Kane, to discuss the latest news in ad tech and martech. In this session, they cover: Guinness Atkinson's launch of an ad tech and martech exchange traded fund (ETF); why traditional TV viewing is declining in the US ; and the emergence of rival short-form video platforms in a post-TikTok India.

It's the MadTech Podcast Christmas Special! Tune in this week to hear ExchangeWire's Rachel Smith, Lindsay Rowntree, Ciaran O'Kane, and Grace Dillon share their thoughts on some of the biggest stories of 2020. In this session, they discuss: the impact of Google's decision to terminate third-party cookies; Margarethe Vestager's vow to use more injunctions to penalise Big Tech; the FTC's lawsuit against Facebook; and the growth of gaming and ecommerce.

On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Ciaran O'Kane are joined by Gai Le Roy, CEO of IAB Australia, to discuss the latest news in ad tech and martech. In this session, they cover: Zenith's Advertising Expenditure Forecasts report; Australia's News Media Bargaining Code being presented to parliament; and WhatsApp's ultimatum over its new terms of service.

On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Sandy Ghuman, SVP data strategy at Silverbullet, to discuss the latest news in ad tech and martech. In this session, they cover: Kroger's and Walmart's ventures into ecommerce advertising; the UK's new regulatory body for Big Tech; and what publisher consolidation could mean for targeting.

On this week’s episode of The MadTech Podcast, ExchangeWire’s Lindsay Rowntree, Rachel Smith, and Ciaran O’Kane discuss the latest news in ad tech and martech. This week, they cover: Nielsen's identity graph; Apple's decision to half the in-app purchases commission for smaller developer; and YouTube inserting ads on non-partner video content.

On this week’s episode of The MadTech Podcast, ExchangeWire’s Ciaran O’Kane and Rachel Smith are joined by Alex Khan, Group MD – International at Unruly, to discuss the latest news in ad tech and martech. In this week they cover: Apple's IDFA being challenged by privacy advocate Max Schrems; the rapid growth in ad tech IPOs; and global media and e-commerce trends.