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All your MadTech podcasts from ExchangeWire in one feed:
The MadTech Podcast: our weekly news wrap-up with a special guest
The MadTech Daily: your media and marketing news in minutes each morning
Podcast Specials: interviews with industry leaders on their specialist subjects
104: The MadTech Podcast Special: Consumer Control and Consent
In this episode, we take a closer look at consumer control and consent. We consider how close the industry is to establishing a privacy framework that underpins the fundamental principles of consumer consent, and that the industry can be proud of. We also discuss the implications of the degradation of third-party cookie tracking and IDFA, as well as how industry players are dealing with current obstacles.
45:3030/10/2020
103: Roshat Adnani, M&C Saatchi Performance
Roshat Adnani, account director at M&C Saatchi Performance, joins Rachel Smith and Lindsay Rowntree on The MadTech Podcast this week, to discuss the DOJ's lawsuit against Google, Forrester's 2021 predictions for APAC, and Netflix's progress in Asia.
45:1923/10/2020
102: Juliette Stead, Magnite
Magnite's SVP JAPAC, Juliette Stead, joins Rachel Smith and Lindsay Rowntree on The MadTech Podcast this week, to discuss streaming's triumph over the box office, the gradual rise of AVOD in the US, and Microsoft's work-from-home announcement.
54:3816/10/2020
101: Tom Obafemi, Lean Digital
Director of Lean Digital, Tom Obafemi, joins Rachel Smith and Lindsay Rowntree on The MadTech Podcast this week to discuss the anti-Google start-up coalition in India, the LUMA Q3 Report, and Instagram Reels.
45:4309/10/2020
100: 100th Episode - A Team Reminiscence, TrueX, and Google-Fitbit
On this week's episode of the MadTech Podcast, ExchangeWire's Rachel Smith and Lindsay Rowntree are joined by Ciaran O'Kane to discuss Disney's sale of TrueX, as well as reports that the EU is likely to give Google the go-ahead to buy Fitbit. The trio is joined by (almost) the whole of team ExchangeWire to take a look back at some of the high (and occasionally low) points of the past 100 episodes.
35:0302/10/2020
99: The MadTech Podcast: 9 Wild Predictions for 2021
This week, Captify COO Fiona Davis, ad tech veteran Anthony Rhind, and ExchangeWire CEO Ciaran O'Kane join head of content Lindsay Rowntree in a COVID-safe substitute for ATS London. Together, they discuss Ciaran's 9 Wild Predictions for ad tech in 2021, as well as a few other possibilities that may await the industry next year.
53:0125/09/2020
98: MadTech Podcast Special - Regaining Control of the Supply Chain
In this episode, we take a closer look at the increased scrutiny towards the supply chain. Has the industry realised its ambition to make the ecosystem more transparent? If not, what are the barriers to progress? In our discussion, we aim to get a better understanding of what is driving this need for greater clarity, and who is most likely to benefit from it.
28:3118/09/2020
97: Dominique Touchaud, Shokunin Marketing
P&G alum and founder of Shokunin Marketing, Dominique Touchaud joins Rachel Smith and Lindsay Rowntree on The MadTech Podcast this week, to discuss the rumoured Grab/Gojek merger, the IDFA delay, and global streaming trends.
39:4411/09/2020
96: Scott Messer, Leaf Group
ExchangeWire's Rachel Smith and Ciaran O'Kane are joined by Leaf Group's Scott Messer to discuss Infosum's funding round; Facebook's response to Australia's New Media Bargaining Code; and Walmart's bid for TikTok.
52:4304/09/2020
95: Team Episode
ExchangeWire's Rachel Smith & Lindsay Rowntree are joined by TheGamingEconomy's Mat Broughton on this team episode to discuss Epic Games vs. Apple; Facebook News expansion; and GroupM's latest Global Marketing Monitor
44:4728/08/2020
94: Cat Agostinho, Imagen Insights
Imagen Insight's Cat Agostinho joins ExchangeWire's Rachel Smith and Lindsay Rowntree to discuss The Privacy Collective's claims against Oracle and Salesforce, Google's response to the ACCC, and Epic Games' publisher coalition against Apple.
38:4521/08/2020
93: Tom Ollerton, Automated Creative
Automated Creative's Tom Ollerton joins ExchangeWire's Lindsay Rowntree and Ciaran O'Kane to discuss Walmart, in-console game video ads, and Apple vs Microsoft and Google.
40:2014/08/2020
92: The ExchangeWire Team
ExchangeWire's Rachel Smith, Lindsay Rowntree, and Ciaran O'Kane discuss Microsoft's potential acquisition of TikTok, Google's response to the ACCC's draft revenue code, and the New York Times' Q2 2020 results.
32:3707/08/2020
91: Townsend Feehan, IAB Europe
IAB Europe's Townsend Feehan joins ExchangeWire's Rachel Smith and Lindsay Rowntree to discuss the end of the EU-US Privacy Shield, eBay's Advanced Audience Technology, and AdGate.
59:2931/07/2020
90: Vince Niou, Essence
Essence's Vince Niou joins ExchangeWire's Rachel Smith and Lindsay Rowntree to discuss Adevinta's purchase of eBay's Classifieds business, South China Morning Post's first-party data solution, and Thailand's Siam Commercial Bank's new food delivery offering.
01:00:1124/07/2020
89: Special episode - audio in SEA
Our second series explores the audio advertising opportunities available in the Southeast Asian (SEA) marketplace. In this episode, ExchangeWire COO Rachel Smith interviews a range of brand representatives, to gather their views on why SEA is a prime landscape for audio, and how brands can tap into its potential.
42:2417/07/2020
88: Jay Richards, Imagen Insights
Imagen Insight's Jay Richards joins ExchangeWire's Rachel Smith and Lindsay Rowntree to discuss brands' Facebook advertising boycott, DTC profitability, and the US's threat to ban TikTok.
01:10:0210/07/2020
87: Luxasia, Avis Easteal
Luxasia's Avis Easteal joins ExchangeWire's Rachel Smith and Lindsay Rowntree to discuss ByteDance's latest foray into e-commerce, the first post-COVID consumer surge in China, and the possibility of a DTC marketplace model.
57:1703/07/2020
86: Stuart Austin, Live Nation
Live Nation Entertainment's Stuart Austin and ExchangeWire CEO Ciaran O'Kane join Rachel Smith to discuss Apple's changes to IDFA, Brian Wieser's forecast for global ad spend, and the decline of gaming ad impressions on linear TV.
57:4626/06/2020
85: Mat Broughton, TheGamingEconomy
TheGamingEconomy's Mat Broughton joins ExchangeWire's Rachel Smith and Lindsay Rowntree to discuss the EU's antitrust charges against Amazon, AT&T's plan to sell Warner's gaming unit, and Brian Wieser's forecast for the future of ad spend.
01:02:1019/06/2020
84: Carl Thomas Petterson, Nordic Entertainment Group TV
Nordic Entertainment Group TV's Carl Thomas Petterson joins ExchangeWire's Rachel Smith and Lindsay Rowntree to discuss Facebook's investment in Gojek, brands' increasing interest in social media influencers, and the recommendation that Apple buy DuckDuckGo.
01:02:5212/06/2020
83: Matt McIntyre, Essence
Essence's Matt McIntyre joins ExchangeWire's Rachel Smith and Lindsay Rowntree to discuss Zynga's purchase of Peak Games, Quibi's sponsorship woes, and The Guardian's new registration wall.
01:05:3905/06/2020
82: Gavin Stirrat
Industry veteran Gavin Stirrat joins ExchangeWire's Rachel Smith and Lindsay Rowntree to discuss TikTok's AR advertising product, Axel Springer's bid for eBay's classifieds businesses, and the antitrust reckoning facing US big tech firms.
01:09:5529/05/2020
81: Amobee, Maria Flores Portillo
Amobee's Maria Flores Portillo joins ExchangeWire's Rachel Smith and Lindsay Rowntree to discuss the WFA's "CMO Conundrum" survey, M&S's decision to move marketing spend to its digital channels, and the trouble with TV upfront deals.
58:1122/05/2020
80: Special Episode - Connected TV
In addition to our regular weekly podcast, we've launched the MadTech Podcast Special, which is an opportunity to get into a particular subject area in more detail, over two or three shorter episodes.
Our first series focuses on CTV, and the (debated) opportunity for AdTech in this channel. In this episode, Rachel Smith interviews Jonathan Lewis, Head of Digital and Partnership Innovation at Channel 4, Emma Newman, CRO with Pubmatic, and Simon Macson, Senior Product Manager, Europe, Samsung Ads to hear their views on how brands are approaching CTV, and whether the technology tools are up to the challenge.
37:1312/05/2020
79: Daniel Clayman, Xandr
Xandr's Daniel Clayman joins ExchangeWire's Rachel Smith and Lindsay Rowntree to discuss marketing amidst COVID, diversified revenue streams for publishers, and ISBA's recent Programmatic study.
48:2408/05/2020
78: Matt Barash, AdColony
AdColony's Matt Barash and ExchangeWire's Ciaran O'Kane join Rachel Smith to discuss the IPA Bellwether report, Axel Springer, and CVS.
52:5501/05/2020
77: Brian Wieser, GroupM
GroupM's Brian Wieser joins ExchangeWire's Rachel Smith and Lindsay Rowntree to discuss initial earning reports, esports advertising viewership, and Huawei's Q1 performance.
53:5424/04/2020
76: Ciaran O'Kane, Rachel Smith, Lindsay Rowntree, ExchangeWire
The ExchangeWire team discuss marketing for SMBs and DTCs during coronavirus, the advertising potential in esports, and tech for good.
52:4717/04/2020
75: Paul Hood, News UK
News UK's (The Sun) Paul Hood joins Rachel Smith and Lindsay Rowntree to discuss virtual gifting in China, the Foursquare/Factual merger, and publishers stepping up in times of crisis.
01:10:1710/04/2020
74: Lara O'Reilly, Digiday
On this week's episode of The MadTech Podcast, ExchangeWire's Rachel Smith and Lindsay Rowntree are joined by Lara O'Reilly, Senior Correspondent, Digiday, to discuss the latest news in ad tech and martech. In this episode: coronavirus ad spend, live video streaming, and mobile gaming.
01:11:1303/04/2020
73: Umberto Torrielli, Silverbullet
On this week's episode of The MadTech Podcast, ExchangeWire's Ciaran O'Kane and Rachel Smith are joined by Umberto Torrielli, chief strategy officer, Silverbullet, to discuss the latest news in ad tech and martech. In this episode: FoxCorp-Tubi, coronavirus ad spend, and Safari.
01:06:5327/03/2020
72: Emma Newman, Pubmatic
On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith & Lindsay Rowntree are joined by Emma Newman, CRO EMEA, Pubmatic, to discuss the latest news in ad tech and martech. On this week's episode: Apple, broadcasting, and Project REARC.
01:04:4720/03/2020
71: Sue Hunt, Independent Advisory Consultant
On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are jointed by Sue Hunt, independent advisory consultant, to discuss the latest news in ad tech and martech. On this week's episode: the Olympics, Criteo, and Quibi.
56:4313/03/2020
70: David Hayter, The Stylist Group
On this week’s episode of The MadTech Podcast, ExchangeWire’s Ciaran O'Kane and Rachel Smith are joined by David Hayter, head of digital, The Stylist Group, to discuss the latest news in ad tech and martech. On this week's episode: The FTC, ad tech 2.0, and e-commerce
49:0606/03/2020
69: Ryan Storrar, Essence
On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Ryan Storrar, SVP, head of media activation EMEA, Essence, to discuss the latest news in ad tech and martech. On this week's episode, TikTok, the 5th cookie, and challenger brands.
59:5228/02/2020
68: Jan Montwill, Mindshare Sweden
This week on The MadTech Podcast, ExchangeWire's Rachel Smith and Lindsay Rowntree are in Stockholm, joined by guest Jan Montwill from Mindshare Sweden, to discuss the latest madtech news and trends, including: Kraft Heinz's agency roster, Brandless' demise & the FTC investigating big tech acquisitions.
53:4621/02/2020
67: Rachel Smith, ExchangeWire
On this week’s episode of The MadTech Podcast, ExchangeWire’s Ciaran O'Kane and Lindsay Rowntree are joined by the returning Rachel Smith, to discuss the latest news in ad tech and martech. On this week's episode: Project Rearc, MWC, and Premier League streaming.
01:04:5514/02/2020
66: Christian Gladwell, M&C Saatchi Performance
On this week’s episode of The MadTech Podcast, ExchangeWire’s Ciaran O'Kane and Lindsay Rowntree are joined by Christian Gladwell, CEO, M&C Saatchi Performance, to discuss the latest news in ad tech and martech. On this week's episode: Sequoia Capital, Roku, and Byte.
53:2507/02/2020
65: Vincent Flood, Video Ad News
On this week’s episode of The MadTech Podcast, ExchangeWire’s Ciaran O'Kane and Lindsay Rowntree are joined by Vincent Flood, editor, Video Ad News, to discuss the latest news in ad tech and martech. On this week's episode: Keyword blacklists, Grindr, and Facebook.
01:10:0631/01/2020
64: James Prudhomme, Index Exchange
On this week’s episode of The MadTech Podcast, ExchangeWire’s Ciaran O'Kane and Lindsay Rowntree are joined by James Prudhomme, executive vice president, Index Exchange, to discuss the latest news in ad tech and martech. On this week's episode: Google consulting W3C, the ICO, and the New York Times.
01:03:2624/01/2020
63: Lauren Dick, Mail Metro Media
On this week’s episode of The MadTech Podcast, ExchangeWire’s Ciaran O'Kane and Lindsay Rowntree are joined by Lauren Dick, director of business development at Mail Metro Media, to discuss the latest news in ad tech and martech. On this week's episode: Google killing off third-party cookies, data & technology, and TikTok.
51:5517/01/2020
62: Anthony Rhind, Beamly
On this week’s episode of The MadTech Podcast, ExchangeWire’s Ciaran O'Kane and Lindsay Rowntree are joined by Anthony Rhind, COO, Beamly, to discuss the latest news in ad tech and martech. On this week's episode: Tremor acquires Unruly, OOH advertising, and vertical ad networks.
50:0010/01/2020
61: Christmas Special, 2019
On this The MadTech Podcast Christmas Special 2019, ExchangeWire’s Ciaran O'Kane, Rachel Smith, Lindsay Rowntree and Mat Broughton discuss the biggest news stories of the year in ad tech and martech.
59:0319/12/2019
60: James Pringle, Suggestv
On this week’s episode of The MadTech Podcast, ExchangeWire’s Ciaran O'Kane and Mat Broughton are joined by James Pringle, founder & CEO of Suggestv, to discuss the latest news in ad tech and martech. On this week's episode: global ad spend, You & Mr Jones, and The Trade Desk.
55:4713/12/2019
59: Tom Simpson, AdColony
AdColony's Tom Simpson joins Rachel Smith and Lindsay Rowntree to discuss the Yahoo Japan - Line merger, Hulu revenue, and Amazon video content.
01:01:3106/12/2019
58: Paul Evans
On this week's episode of The MadTech Podcast, Paul Evans, former Vodafone head of media now working on various independent projects, joins Lindsay Rowntree and Rachel Smith to discuss measurement, the ICO, brand building, and defining programmatic.
01:06:1729/11/2019
57: Lara Izlan, ITV
On this week’s episode of The MadTech Podcast, ExchangeWire’s Ciaran O'Kane and Rachel Smith are joined by Lara Izlan, director of advertising data, ITV to discuss the latest news in ad tech and martech. On this week's episode: Chrome privacy, DTC Friday, and Disney Plus.
01:06:4222/11/2019
56: LIVE - Permutive, Havas, and Conde Nast
This week’s edition of The MadTech Podcast was recorded in front of a live audience in New York with special guests Joe Root, co-founder of Permutive; Nate Woodman, former CDO of Havas; and Jason Schmidt, VP data strategy & partnerships at Conde Nast discussing the latest news in ad tech and martech. On this week's epsiode: The future of programmatic advertising and identity in a privacy-first world.
53:5315/11/2019
55: Alexander Lund, upday
On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Alexander Qvitzau Lund, head of programmatic at Upday, to discuss the latest news in ad tech and martech. On this week's episode: streaming wars, StitchFix, and publisher monetisation.
54:1308/11/2019