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Mike Arce
We cover the most common challenges in the fitness industry to help you overcome them and GSD! This podcast is also available in high-def video and audio only formats.
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223: How to Get 5X Members for ½ The Price Using Infinite Return | Gym Sales Mastery Part 5
GYM OWNERS: Schedule your FREE strategy call with us today!: https://loudrumor.com/discover Welcome to Loud Rumor’s Fitness Sales Mastery video series. In this extended series, we dive deep into everything you need to know as a gym owner to get your studio more members, money, and minutes back in your day! Subscribe and stay tuned for much more! In this video, we're diving straight into referrals! Most businesses are not built upon referrals but should be—especially gyms and fitness studios. Referral generation is not as daunting as it may seem. It's like a lite switch; you just have to turn it on. Always remember, amateurs add to their member base. Professionals multiply. Join us for our next quarterly GSDCON event: https://gsdcon.com SOCIAL: Facebook: https://facebook.com/boom.loudrumor/ Instagram: https://instagram.com/loudrumor/ TikTok: https://www.tiktok.com/@loudrumor Web: https://loudrumor.com/reviews #gymowner #fitnessmarketing #loudrumor
04:0128/10/2022
222: How 7-Figure Fitness Studios Execute The Client Intake and Handoff | Fitness Sales Mastery Part 4
🚨FREE DOWNLOAD🚨 Get your FREE Client Intake Form here: https://www.loudrumor.com/intake-form GYM OWNERS: Schedule your FREE strategy call with us today!: https://loudrumor.com/info Welcome to Loud Rumor’s Fitness Sales Mastery video series. In this extended series, we dive deep into everything you need to know as a gym owner to get you’re studio more members, money, and minutes back in your day! Subscribe and stay tuned for much more! Gym owners! One of the most critical parts of our sales process is the client intake and the handoff. Without mastering this, you'll leave money on the table. Why is it essential to nail the client intake? It helps you understand the prospect's “Why,” and it’ll help you overcome objections! Matt Kafora is not only Loud Rumor’s Chief Operation Officer; he spends part of his spare time owning and operating seven successful Orange Theory Fitness Studio locations in Arizona. Yes, you read that correctly… Loud Rumor’s COO is a gym owner of seven 7-figure fitness studios that run themselves! Join us for our next quarterly GSDCON event: https://gsdcon.com SOCIAL: Facebook: https://facebook.com/boom.loudrumor/ Instagram: https://instagram.com/loudrumor/ TikTok: https://www.tiktok.com/@loudrumor Web: https://loudrumor.com/reviews #gymowner #fitnessmarketing #loudrumor
07:4520/10/2022
221: How Top-Performing Fitness Studios Dominate Sales Telephone Inquiries | Fitness Sales Mastery Part 3
🚨FREE DOWNLOAD🚨 Get your FREE telephone inquiry sales script here: http://loudrumor.com/sales-script-cs GYM OWNERS: Schedule your FREE strategy call with us today!: https://loudrumor.com/info Welcome to Loud Rumor’s Fitness Sales Mastery video series. In this extended series, we dive deep into everything you need to know as a gym owner to get you more members, money, and minutes back in your day! Subscribe and stay tuned for much more! Let’s face it, if a prospective customer hasn’t yet experienced your incredible fitness studio and classes first-hand, much of their decision to sign up for a membership is based on pricing alone. Since the value you bring members is so much more than just its price tag, it is important to put off the price conversation until after they make a face-to-face visit. By implementing the telephone inquiry tips covered in this video, we guarantee you’re on the right track! Join us for our next quarterly GSDCON event: https://gsdcon.com SOCIAL: Facebook: https://facebook.com/boom.loudrumor/ Instagram: https://instagram.com/loudrumor/ TikTok: https://www.tiktok.com/@loudrumor Web: https://loudrumor.com/reviews #gymowner #fitnessmarketing #loudrumor
07:3617/10/2022
220: How To Set Sales Targets That Get Your Team's Buy-In | Fitness Sales Mastery Part 2
GYM OWNERS: Schedule your FREE strategy call with us today!: https://loudrumor.com/info Welcome to Loud Rumor’s Fitness Sales Mastery video series. In this extended series, we dive deep into everything you need to know as a gym owner to get you more members, money, and minutes back in your day! Subscribe and stay tuned for much more! Whether you sell a product or a service, you need to know how to set sales targets for your team. One of the most common reasons for failing to hit sales targets is that the target is unrealistic. When developing sales targets, there are many things that you should take into consideration and some vital questions that you must ask yourself. Being able to answer those questions will help ensure that you’re aiming high for your target and that it’s still achievable. In this video, we go over how to develop sales targets along with why it's so important for the success of your business. You’ll learn all about: 00:47 - Creating sales targets 02:50 - OKRs (Objectives and Key Results) 03:25 - Guiding Questions for your team 04:02 - Summary Join us for our next quarterly GSDCON event: https://gsdcon.com SOCIAL: Facebook: https://facebook.com/boom.loudrumor/ Instagram: https://instagram.com/loudrumor/ TikTok: https://www.tiktok.com/@loudrumor Web: https://loudrumor.com/reviews #gymowner #fitnessmarketing #loudrumor
04:5114/10/2022
219: 4 Sales Skills Most Don’t Have But The Top 5% Are Dangerously Good At | Fitness Sales Mastery Part 1
GYM OWNERS: Schedule your FREE strategy call with us today!: https://loudrumor.com/info Welcome to Loud Rumor’s Fitness Sales Mastery video series. In this extended series, we dive deep into everything you need to know as a gym owner to get you’re studio more members, money, and minutes back in your day! Subscribe and stay tuned for much more! There are 4 skills that gym owners need to be dangerously good at within the sales process. These skills are pivotal for closing sales and exceeding quotas, especially within the fitness industry. Matt Kafora is not only Loud Rumor’s Chief Operation Officer; he spends part of his spare time owning and operating 7 successful Orange Theory Fitness Studio locations in Arizona. Yes, you read that correctly… Loud Rumor’s COO is a gym owner of seven 7-figure fitness studios that run themselves! It’s clear that Matt knows his way around the fitness sales process, but we’ll let him speak for himself! In this video, you’ll learn all about: 01:38 - Lead Generation 03:15 - Intake & Hand-Off 04:49 - Price Presentation & Hand-Back 06:27 - Referrals Join us for our next quarterly GSDCON event: https://gsdcon.com SOCIAL: Facebook: https://facebook.com/boom.loudrumor/ Instagram: https://instagram.com/loudrumor/ TikTok: https://www.tiktok.com/@loudrumor Web: https://loudrumor.com/reviews #gymowner #fitnessmarketing #loudrumor
09:4513/10/2022
218: Gym Sales Training + Strategies for Building & Growing a Fitness Franchise | The GSD Show
Schedule your FREE strategy call with our membership success consultants HERE: https://loudrumor.com/info Learn more about Fit Pro Tracker: https://fitprotracker.io/demo/?utm_source=Loud_Rumor&utm_medium=Web&utm_campaign=new_demos&utm_content=launch Loud Rumor CEO Mike Arce sat down with gym owner and co-founder of SOLDIERFIT, Dave Posin. With 13 locations across 4 states, 7 franchise locations, and a killer philosophy, SOLDIERFIT is on its way to being a national brand! So what do they do differently from the gym down the street? From your fitness studio? Watch now and learn all about: Teamwork and camaraderie philosophy Gym sales training Crushing lead generation through referrals Culture development Don’t miss this 🔥 interview! SOCIAL: Facebook: https://facebook.com/boom.loudrumor/ Instagram: https://instagram.com/loudrumor/TikTok: TikTok: https://www.tiktok.com/@loudrumor Web: https://loudrumor.com/reviews #gymowner #fitnessmarketing #loudrumor
31:2306/10/2022
217: Iron Tribe Fitness CEO Talks Marketing, Lead Generation, and Working The Algorithm | The GSD Show
We believe that every fitness studio owner is different, and it’s our goal to help each type of studio owner grow their business. Learn more: https://loudrumor.com/info Learn more about Fit Pro Tracker: https://fitprotracker.io/demo/?utm_source=Loud_Rumor&utm_medium=Web&utm_campaign=new_demos&utm_content=launch Forrest Walden is the founder and CEO of Iron Tribe Fitness. As a 21-year fitness industry veteran, Forrest is an expert in driving culture, not just internally amongst employees but externally with members as well. Not to mention, with over 29 Iron Tribe Fitness studio locations across 8 states, Forrest has become a marketing expert. Join Loud Rumor CEO Mike Arce and Iron Tribe Fitness CEO Forrest Walden as they discuss marketing strategies, lead generation, working the algorithm, and much more! WATCH as Mike and Forrest discuss: –How Forrest creates a work/life balance –How to increase company culture –Expert marketing strategies –Nurturing leads –Owning the market –Working the algorithm Watch now and start implementing these excellent marketing strategies in your fitness studio! SOCIAL: Facebook: https://facebook.com/boom.loudrumor/ Instagram: https://instagram.com/loudrumor/ TikTok: https://www.tiktok.com/@loudrumor Web: https://loudrumor.com/reviews #gymowner #fitnessmarketing #loudrumor
48:0522/09/2022
216: Why You're Losing Sales at "Hello" and What To Do About It | The GSD Show
GYM OWNERS: Schedule your FREE strategy call with Loud Rumor today! https://loudrumor.com/info Prospects should feel like their life is about to change, not like they're just "joining a gym." However you run your sales, Mike is here with McKenna with the breakdown on how you can turn the sales tide when they walk through the door or when you pick up the telephone. What you'll learn: - How NOT to start every conversation - How to set the tone immediately - How to deliver value right away - How to make them feel like you're already working on their fitness plan You don't want to miss this dynamite sales training from the man himself! SOCIAL: Facebook: https://facebook.com/boom.loudrumor/ Instagram: https://instagram.com/loudrumor/ TikTok: https://www.tiktok.com/@loudrumor Web: https://loudrumor.com/reviews #gymowner #fitnessmarketing #loudrumor
10:2815/09/2022
215: Farrell’s eXtreme Bodyshaping Gym Owner Shares How He Grew 125% In Just 13 Months | The GSD Show
GYM OWNERS: Schedule your FREE strategy call with our membership success consultants HERE: https://loudrumor.com/info Learn more about Fit Pro Tracker: https://fitprotracker.io/demo/?utm_source=Loud_Rumor&utm_medium=Web&utm_campaign=new_demos&utm_content=launch Casey Bloemke is the owner of multiple Farrell’s eXtreme Bodyshaping studios in North Loop, MN. His 3 locations have seen serious growth over the course of the last year. In just 13 months, Casey has seen 125% growth across all his locations, with a 67% closing rate! So what’s Casey’s secret? WATCH as Mike and Casey discuss: –How he overcame the process bottlenecks –How he got his team on board with new systems –What his multi-location organizational structure looks like –What he changed so that his studios all run smooth like butter –What he hires for in his sales team and how he recruited them –Why he raises his prices multiple times per year –Where he’s going next and how Loud Rumor will get him there To learn more about how our GSD 360 program can help gym owners like you impact more people, get more gym memberships, and win back your time, schedule your FREE strategy session today! https://loudrumor.com/info SOCIAL: Facebook: https://facebook.com/boom.loudrumor/ Instagram: https://instagram.com/loudrumor/ TikTok: https://www.tiktok.com/@loudrumor Web: https://loudrumor.com/reviews #gymowner #fitnessmarketing #loudrumor
34:3508/09/2022
214: When You SHOULD and SHOULDN’T Be Pushy In Sales | The GSD Show
Schedule your FREE strategy call with our membership success consultants HERE: https://loudrumor.com/info It's tough to know when to be pushy in sales, especially when selling gym memberships. You certainly don't want to irritate or scare away the prospect. But there's a fine line between knowing when to push the sale and when you're being too pushy. In this video, Mike goes into more detail about: –WHAT to sell –WHY you're selling it –WHEN to push the sale –HOW to sell it right To learn more about how our LRVT program can help gym owners like you impact more people, get more gym memberships, and win back your time, schedule your FREE strategy session today! https://loudrumor.com/info #gymowner #fitnessmarketing #loudrumor
06:0301/09/2022
213: Gym Owner Grows 114% In 5 Months | The GSD Show
Schedule a 🎉 FREE 🎉 consultation: https://loudrumor.com/info Learn more about Fit Pro Tracker: https://fitprotracker.io/demo/?utm_source=Loud_Rumor&utm_medium=Web&utm_campaign=new_demos&utm_content=launch In today’s episode of The GSD Show, Mike interviews Nick Page, of The Trainer Page in Ronkonkoma, New York. This 24-Year-old entrepreneur has proven, in just five months, that he's in it to win it. And he doesn’t even have a sign on the building! Listen in as Mike and Nick cover everything from: –What he’s focusing on to improve attrition by 5x–The mindset behind his devastatingly effective execution style–How raising his prices affected his close rate (HINT: It didn’t)–How he’s improving the customer experience–His personal victories with iron therapy Schedule a 🎉 FREE 🎉 consultation: https://loudrumor.com/info
35:5625/08/2022
The Top Qualities To Look For When Building a Sales Team of Closers
GYM OWNERS: Schedule your FREE strategy call with the Loud Rumor team and learn how we can help your gym grow and scale: https://loudrumor.com/info Dogs, horses, and tigers, OH MY! These are not fairytale characters, these are your sales team. And they all have a different level of effectiveness. Can you guess why Mike recommends you: –Shoot the dog 🐶 (not really, we love real dogs!) –Whip the horse 🐴 –Feed the tiger 🐅 If you want an easy way to see who your top players are at your gym or studio, WATCH as Mike and McKenna break down how this analogy helps gym owners thin the sales herd and properly leverage the strongest members of their team. SOCIAL:Facebook: https://facebook.com/boom.loudrumor/ Instagram: https://instagram.com/loudrumor/ TikTok: https://www.tiktok.com/@loudrumor Web: https://loudrumor.com/reviews #gymowner #fitnessmarketing #loudrumor
04:4818/08/2022
211: How Your Gym Can Prepare and Succeed in the Recession 2022 | The GSD Show
Schedule a 🎉 FREE 🎉 consultation: http://loudrumor.com/info Imagine 2 people are going bowling. Person A: Amazing at bowling, gets strikes & doesn’t need bumpers. She scored a 180. Person B: Doesn’t play often, needs bumpers to help him knock down pins. He scored a 181. If a random person were to see their scores at the end of the day, they would think these two bowlers were neck and neck when in reality, Person B had a HUGE advantage. This is what it’s like in a good economy: bumpers to help you win. When a recession hits, bumpers come down and this is where we see the true winners come out. In a recession, Person B only scores 50 points. As of July (when this episode was filmed) economists are predicting a recession coming our way. Don’t let your gym be unprepared. In today’s episode we’re talking about how your gym can be successful in the recession. In fact, many big-name companies actually started in a recession. Watch to learn about the fundamentals your gym should be starting NOW to not only beat the recession, but succeed in it too! Schedule a 🎉 FREE 🎉 consultation: http://loudrumor.com/info
08:4411/08/2022
210: How To Sell a Gym Membership BEFORE They Even Take Their First Class | The GSD Show
Get a FREE strategy call with a Member Success Consultant: http://loudrumor.com/info Your sales process shouldn’t rely on the workout. Lots of studios have great workouts! Here’s where it really counts: >> THE GYM TOUR On a highly-effective and strategic gym tour, prepare your prospect by: –Showing them how to experience the workout differently –Setting predetermined expectations you can use later –Differentiating your unique approach or process If your gym tour isn’t planting these crucial seeds, you might want to get in on our in-depth training on how to maximize the benefits of your facility tour by scheduling a strategy call with our membership success consultants here: http://loudrumor.com/info
09:4128/07/2022
209: How To Sell Gym Memberships And Classes the RIGHT Way | The GSD Show
⭐️FREE DOWNLOAD⭐️ Client Intake Form (mentioned in episode): https://www.loudrumor.com/intake-form If you own a fitness studio and are looking to get more members, more money and more minutes back in your day…then schedule a FREE strategy call with Loud Rumor. We help fitness studios achieve those 3 things! https://loudrumor.com/info If you’re selling memberships based on cost per class, you’re doing it wrong. Why would you sell what your members aren’t buying and don’t want? In fact, a studio owner actually attempted to sell $/class to a walk-in, right in front of Mike. Tune in to see how that sale (or lack thereof) turned out! In this episode, you'll learn why selling price per class rarely ever works and how you should be selling. Mike gives a great example script in the episode so you can start selling the RIGHT way. Check it out! And if you’re interested in working with an advertising and consulting agency that specifically helps fitness studios, then jump on a FREE strategy call here: https://loudrumor.com/info
06:3421/07/2022
208: Gym Price Presentation and Using the Value Stacking Method | The GSD Show
Get a FREE strategy call with one of our Member Success Consultants here: https://loudrumor.com/info We’ve talked about the Decoy Method pricing in several videos (watch here if you haven't seen those yet: https://youtu.be/exHTuM5XVtA) but we still hear some gym owners say, “It doesn’t work for me.” Well, in this video we uncover some common reasons why it may not be working for you, but how it CAN and WILL work if you do these things. We talk: – Pricing it right – Naming your options – How to value stack – What you can value stack – Ways to add more value with new offers Check it out! And if you want to learn more about how to work with Loud Rumor, get a FREE strategy call with one of our Member Success Consultants here: https://loudrumor.com/info
06:1514/07/2022
207: Get More Leads At Your Gym By Using THIS Offer | The GSD Show
Loud Rumor is a consulting firm and marketing agency specifically designed to serve studio owners like you. Find out if you’re a good fit for our program program by hopping on a FREE strategy call here: https://loudrumor.com/info At Loud Rumor, we’ve helped THOUSANDS of gyms and fitness studios increase their membership, earn more revenue, and create more time in their schedule when they finally run the show as the boss. But one thing you must have to do all that is a GREAT offer. (You have to get leads in the door somehow!) So which offers are the most successful? The numbers are IN and Mike drops all the wisdom on: –What impacts the success of the offer –THE BEST OFFER –When the other offer works better –The Chocolate Case Study –How to dial in your sales process
08:2807/07/2022
206: Make An EXTRA $100/Member Per Month By Selling Ancillary Sales Before THEY Do | The GSD Show
GYM OWNERS: Jump on your free strategy call with the Loud Rumor’s premier consulting and marketing agency for fitness studios here: https://loudrumor.com/info DID YOU KNOW: The average gym-goer spends $100 a month on supplements, pre-workouts, vitamins, shakes, etc.? Are you capitalizing on this revenue boost at your gym or studio? The bottom line is, if you're not, that means someone else is. Whether it’s Amazon, their workout buddy, or the clueless GNC employee, someone else is getting that sale. Watch as McKenna and Mike drop even MORE reasons why you need to be making ancillary sales at your location and what kind of long-term returns you can expect.
05:5730/06/2022
205: The 3 Things These Gym Owners Did To Go From $43k to $75k MRR In 3 Months! | The GSD Show
Loud Rumor is a marketing & consulting company specifically for gym & fitness owners. Find out if you’re a good fit for the program by hopping on a FREE strategy call here: https://loudrumor.com/info In today’s GSD Show episode, Mike sat down with Jeremy and Louis, owners of FunkFit soon to be The Collective in Gilbert, AZ, who made an additional $32K in MRR in just 3 MONTHS! 😱 The focused on 3 main things: Their sales process Meeting rhythms Their onboarding process for new employees Tune in to see how these 3 things helped them skyrocket their growth! If you want to learn how to implement some of these strategies and get your hands on our role-playing scripts, book a FREE strategy call with our team here and let’s talk! https://loudrumor.com/info SOCIAL: Facebook: https://facebook.com/boom.loudrumor/ Instagram: https://instagram.com/loudrumor/ TikTok: https://www.tiktok.com/@loudrumor Web: https://loudrumor.com/reviews #LoudRumor #FitnessMarketing #GymOwner
47:1223/06/2022
204: Should Your Gym Have a Cash Safety Net When Scaling To More Locations | The GSD Show Live At GSDCON
Learn more about how to attend the next GSDCON…go to: https://gsdcon.com/ In today’s special episode we’re LIVE at GSDCON where attendees had a special Q & A with a panel of experts. They had the chance to ask them anything related to fitness finance. In this episode we’re talking about CASH 🤑! One of our members is ready to scale to location number two (yay!) but he wants to know if: 1. He should have a cash safety net and 2. If so…how much should he prepare for? The experts give him some great advice. Tune in to find the answers! Interested in working with Loud Rumor? Schedule a FREE strategy call today! https://loudrumor.com/info
05:3616/06/2022
203: Should I Share Financial Numbers With My Gym Staff? | The GSD Show Live From GSDCON
Learn more about how to attend the next GSDCON…go to: https://gsdcon.com/ In today’s special episode we’re LIVE at GSDCON where attendees had a special Q & A with a panel of experts. They had the chance to ask them anything related to fitness finance. In this episode we’re talking about Financial Transparency…should you be sharing your finances with your staff? Tune in to find out! Interested in working with Loud Rumor? Jump on a FREE strategy call by clicking here: https://loudrumor.com/info
04:1909/06/2022
202: Studio Owner Goes From 90 Members to 208 in Just 6 Months! | The GSD Show
Schedule your FREE strategy session today and see exactly how Loud Rumor works: https://loudrumor.com/info Studio owners! You don’t want to miss this killer episode of the GSD Show filmed live and in person at GSDCON: Money. We’re joined with Serena Montgomery, owner of barre3 Knoxville, to break down the rapid growth at her location. In just six months, she’s achieved the three core principles of the Loud Rumor Mission: –Impacting more lives –Gaining financial freedom –Winning back time In today’s episode we discuss: –What contributed to her rapid success –What she did differently in lead gen and sales –How she built a solid team culture –Why she didn’t ask for referrals and what changed –How it went when she upped the price –Her #1 takeaway from the last 6 months Do you want to start impacting more lives, gain financial freedom and win back time? Then check out how Loud Rumor can help you get there! https://loudrumor.com/info
17:0302/06/2022
201: Fitness Studio On Track To Make A Million Dollars In 2022, Here’s How | The GSD Show
Learn more about Loud Rumor! Go to: https://loudrumor.com/info Hey studio owners!! You don’t want to miss this special episode of the GSD Show filmed LIVE and in person at GSDCON! Mike sits down with Delfin Ward of Generator Athlete Lab, who shares a bit about his journey to $98k months and how they’re on track to be a million dollar studio! Delfin has a healthcare background and he and his wife launched their studio for athletic performance, massage, and recovery in 2018. They’ve also been part of the consulting program at Loud Rumor and seen huge progress. Today they dive into: –What sets them apart –Some of the biggest things he’s learned –Sales opportunities they found –How they approach tough conversations –All about the numbers –How this husband and wife team work together –What’s next for Generator Athlete Lab Curious about how the consulting program helps gym and studio owners like you? Schedule your strategy session today and see exactly how it works: https://loudrumor.com/info
27:4826/05/2022
200: Building The Top Fitness Business Podcast on The Internet | The GSD Show
Learn more about Loud Rumor: https://loudrumor.com/info The GSD Show’s 200th episode! In this very special episode, host Mike Arce and producer McKenna, react to some of the top episodes of The GSD Show! It’s not all nostalgia and favorites. There are some INCREDIBLE gems tucked away in this episode as they cover everything from… –WHY the GSD Show was launched –The Top episode (Mike guessed wrong!) –Mike’s Favorite guests and his top takeaways from their interviews –GSD’s funniest moments (Do you remember THIS?!) –McKenna’s favorite (Mike guessed wrong AGAIN!) –The most SHOCKING episode (This one is HUGE!) … all the way to the future of The GSD Show and how it’s going to evolve very soon! If you want to grow your gym memberships and potentially earn your spot on a future episode, schedule a FREE strategy call with our membership success consultants here! https://loudrumor.com/info
26:0128/04/2022
199: Gym Launch CEO On What Gym Owners Need To Be Successful | The GSD Show
Learn more about Loud Rumor by scheduling a free strategy call! Go to: https://loudrumor.com/info Cale Owen, the new CEO of gym launch, started out like many of our listeners…as a gym owner! He knew he needed help with his gym and he found Gym Launch. His journey took him a different route when he decided to join the Gym Launch team in their sales department. After years of hard work, dedication, and constant learning, Cale found himself in the CEO role! With guidance from Alex and Leila (the founders of Gym Launch), Cale uses his position to help gym owners all across the nation, something he and Mike have in common! Today they dive into the trends of the fitness industry and talk: What gym owners need Mastering sales Doing what it takes to succeed in the fitness industry Marriage in business And much more! Check it out!
01:11:0921/04/2022
198: Gym Owner Goes From $5K to $50K MRR in ONLY 9 MONTHS, Here’s How | The GSD Show
Learn more about the program that helped Katie reach these numbers: https://www.loudrumor.com/lrvt Imagine only having $5,000 in recurring revenue left…Could you pay rent? Your employees? Everything else that comes along with owning a business? You’d start to feel hopeless… Now fast forward to 9 months later and you 10X’d your revenue! 🤯 That’s exactly what our guest today, Katie Georgiades, owner of Rockbox Fitness Lexington, did! Hard work, mixed with tools for success she made it happen and she’s sharing how she did it with us today! We talk: ✅ The challenge that started it all ✅ Getting buy-in from your team ✅ Community events ✅ Recruiting tips for studio owners ✅ And inspiring your competitors??... You won’t want to miss this!
01:02:3003/02/2022
197: Grow Your Gym and Save Time Using Software with Mindbody’s CTO | The GSD Show
We help people, who help people. Learn more at: loudrumor.com/lrvt In today’s episode we sat down with @Mindbody’s President & CTO, Sunil Rajasekar. With an impressive resume, working with Ebay, a few start-up companies and now Mindbody, paired with over 20 years experience…he knows how software can help grow your fitness studio. We dive into topics that will help your fitness studio save time & resources while growing to maximum capacity. In this episode you’ll learn: Sunil’s most impactful book How to use Buddhism in business The MindBody marketing suite that can help your fitness studio in many areas AI for Fitness Studios - (One of our members gave a presentation about this at the MindBody BOLD Conference! And you can learn more from her by going to loudrumor.com/lrvt) How to save time & scale your studio And much more! Check it out!
25:3427/01/2022
196: SECRET SHOPPING GYMS: Lessons Learned From a Members POV | Part 2
GET A FREE STRATEGY CALL: https://loudrumor.com/info Welcome to part two of our Secret Gym Shopper series! McKenna and Amanda are both part of the incredibly talented Loud Rumor video production team. They’ve had the chance to check out a few local studios for their own fitness journey, and since these studios have NO IDEA that they’re dealing with industry experts, they got genuine, unfiltered interactions. McKenna gets the insider scoop on what made Amanda drive 15 minutes farther than the nearest gym just for that experience… and what made her run for the nearest exit, without even finishing her workout. YIKES! Check it out! And as always, our content is also on video! If you want to watch this episode, head over to: followloudrumor.com.
10:1211/01/2022
195: How One Fitness Studio Made An EXTRA $105K in a 3-Day Holiday Promotion
Find out how these studios were able to dominate holiday promotions: https://www.loudrumor.com/sales Imagine this...it’s the end of the day and you just finished with your Black Friday weekend of promotions at your studio... You calculate all the revenue you generated from the 3-day period and you realize you made an EXTRA $105 THOUSAND dollars! That was the reality for one fitness studio. We're going to be sharing a few other stories of studios that dominated their holiday promotions. These studios set quotas and not only hit them but exceeded them. And if you'd like to jump on the phone for a free strategy call and find out how these studios were able to do this, fill out your information on the form and a member of our team will reach out shortly: https://www.loudrumor.com/sales
48:2120/12/2021
194: How To Massively Increase Your Gym's Revenue Through Ancillary Sales
Get your free strategy call with Jonathan! Go to: https://www.loudrumor.com/sales When it comes to sales, most gym owners focus on membership rates and packages. While these are certainly important, there's another game-changing opportunity you can't afford to miss... ...Ancillary sales. Ancillary sales are products and services that you offer in addition to your core offerings. For fitness studios, this could include supplements, personal training, group classes, or yoga mats. The possibilities are virtually endless, and in this video, you'll learn how to use this strategy to improve sales and level up your bottom line.
14:0014/12/2021
193: How To Sell Your MOST EXPENSIVE Gym Membership Package
GRAB YOUR FREE STRATEGY CALL WITH US TODAY: https://www.loudrumor.com/sales The truth is, your most expensive option should be the one that aligns with your average member’s needs, not just a few. But what you’re really selling isn’t this membership or that membership. What you’re selling is the transformation they want to see. In this week’s video, we’re going over… -- How to value stack your most expensive offer -- How to use positioning in your sales pitch -- How to address the cost objection -- How to sell the transformation
11:5907/12/2021
192: How To Turn a Gym Lead Into A New Member
ATTENTION studio owners: if you’ve ever wondered what it takes to follow up with leads to get them through the door, this video is just what you need! While there is no magic formula for turning leads into new members, Loud Rumor’s Patrick and membership success consultant Jonathon know exactly what it takes to QUICKLY, EFFECTIVELY, and CONSISTENTLY follow up with leads to improve your chances at getting them to visit your facility! Here are a few of the most important points discussed in the video: The art of using speed to get to the lead Best practices for communicating with leads over the phone Ideas for what to do if you can’t reach leads on the phone Much, much more! But that’s not all… for more FREE content on how to increase studio leads, memberships, and sales, don’t forget to subscribe to Loud Rumor today!
12:4929/11/2021
191: Social Media Tips For Your Gym: How To Increase Likes, Comments & Shares (PLUS: Email Strategy)
✨Flashback Friday✨ In case you missed the video version, we're bringing it to you on audio! Our Director of Revenue, Patrick, shows you how to increase your social media engagement across platforms. ➕ PLUS how to improve open rates and use email marketing to your advantage! LINKS MENTIONED: FREE marketing evaluation: https://www.loudrumor.com/sales Close more gym memberships with ease: https://youtu.be/KIiQLtnkRak Start your gym’s podcast in just 5 simple steps: https://youtu.be/LqTCqTWl_n4
09:2719/11/2021
190: 10 Steps to Getting More People in Your Gym & How to Close Them | The GSD Show
Since March of 2020 more than 40% of fitness facilities have permanently gone out of business. 🤯 ...But 60% haven’t. And some of the people we work with at Loud Rumor are actually MORE profitable than they were in 2019. 🤯🤯 In today’s episode, Mike is on stage at the Rockbox Convention sharing 10 steps to mastering sales & marketing in your fitness studio! Find out if Loud Rumor is the right fit for you! Schedule a FREE call: https://www.loudrumor.com/sales
38:0928/10/2021
189: How This Studio Owner Goes From $8K to $58K in MRR | The GSD Show
Paul David, owner of multiple Parisi Speed School locations, shares all his tips and tricks for transforming a struggling fitness studio into a booming one with organic leads, referrals, and new members galore! In this impactful conversation, Paul and Mike take listeners on a journey through: The biggest changes Paul made to improve the operations of Parisi A close look at Paul’s dynamite sales process Key qualities to look for when hiring your studio’s next program director/studio manager The importance of paid ads and social media marketing for generating organic leads How Paul obtained a shocking 109 new memberships in just 100 days PLUS, if you stay towards the end, you’ll hear Paul get candid with Mike on all of the ways that his previous failures have shaped him into the successful studio owner that he is today. To learn more about our quarterly bootcamps, go to: http://loudrumorbootcamp.com/
31:5102/09/2021
188: CEO of 5 Fitness Studios Doing $5M/Year Shares His Killer Sales Process | The GSD Show
Mike Littrel is the Founder & CEO of X3 sports. He has 5 locations that generate $5 Million a year in revenue! Today Mike shares: - How he's able to inspire his team to be high performers - His sales process (including how many phone calls each salesperson makes in A DAY 😳) - The #1 tip on how to get referrals (HINT: One of his salespeople got 50 referrals on the first day by doing this!) - The X3 Foundation and much more!
46:5626/08/2021
187: Fitness Studio Sales Advice From a 37 Location Manager | The GSD Show With Mike Arce
Facilitating a personalized and welcoming client connection both in-person and on the phone is CRUCIAL for getting the referrals, revenue, and participation that you desire. With over 20+ years of experience in the fitness industry and 37 successful boutique fitness studios under her supervision, Amanda Enos is here with Mike to spill all of her SECRET techniques to make your studio’s sales and attendance flourish with ease. This video covers a wide range of tactics for getting your guests to say YES to your services, including: How to personalize the sales process over the phone Making guests feel welcome and comfortable the second they walk into a studio How to effectively present the pricing conversation to clients Key techniques for selling to multiple clients at once The secret to motivating clients to show up for their fitness class But that’s not all. If you want a FREE strategy call with Amanda, email “FREE Strategy Call with Amanda” to [email protected].
30:2711/08/2021
186: BONUS - Organic VS Paid Social Media Marketing: How Fitness Studios Can Use Both to Get New Members
Social media marketing is a crucial part of any business. But with so many different platforms, from Facebook to Instagram, it can be difficult to know what strategies your fitness studio should focus on. What if we told you to use both? 🤷♂️ In this video, Loud Rumor’s Director of Marketing breaks down the difference between organic and paid social media marketing. Patrick gives you a few tips on how to use both effectively by focusing on a hybrid approach to your online content to build awareness and attract more members to your studio. This strategy will also help with retention too!
03:5729/07/2021
185: 80+ New Fitness Studio Members Every Month | The GSD Show with Mike Arce
They discuss How to increase show rates on a free week pass How to turn a free fitness pass into a paying customer The secret to creating a successful gym pricing model Building a high-quality Instagram process to drive leads Getting creative with new streams of revenue Plus, if you stay until the end, Mike shares the missing piece of the puzzle to make Nate’s business more lucrative than ever!
42:4821/07/2021
184: LIVE ROLEPLAY: How To Overcome Objections | The GSD Show with Mike Arce
This common objection is most often just a smokescreen! In this video, Mike breaks down how to extract the REAL objection your potential member is dancing around and put it to rest. This is an EXCLUSIVE sneak peek from one of our daily LRVT TEAM coaching calls, where we work directly with the top 5% of our clients. This is just one of the many benefits LRVT TEAM members get as part of this exclusive group. If you want to find out how you can become a member, email “MORE INFO” to [email protected] or go to http://whatislrvt.com
12:2308/07/2021
183: This Gym Owner Was Down To $70...A Year Later His Studio is Making $106,000 A MONTH | The GSD Show
It was their one year anniversary of being open… He looked at his wife and sarcastically said, “Welp, that was a good run.” Fast forward a year later and Shaun’s 7,000 sq ft studio is making over $106,000 A MONTH. How did Shaun do it? Find out in today’s episode of #TheGSDShow! Shaun and his team are members of the Loud Rumor Virtual Training TEAM program. To learn more, email "MORE INFO" to [email protected] or go to http://whatislrvt.com/.
42:5301/07/2021
182: Make An EXTRA $150K - $600K A Year In Your Gym By Using This Formula | The GSD Show with Mike Arce
We had our members do this exercise and many of them realized they were leaving an extra $150K - $600K a year on the table! 😱 Don’t spend major time on minor things & minor time on major things. - Jim Rohn In today’s episode, Mike shares advice that could have the biggest financial impact on your business. By using this formula, you will learn: ✏️ How you can get the most out of your business ✏️ How your business can get the most out of you Comment below: What’s the one thing you’re going to start working on TODAY, to make more money for your gym? Subscribe to Loud Rumor for more! Watch Fitness Business Podcast: https://www.youtube.com/watch?v=TTxssDgAyzU&list=PLnwaMl7Us7dAkfE6idQW56EYkEEQ2E5eE Watch Our Essential Fitness Business Tips Playlist: https://www.youtube.com/watch?v=x06F1t0d8kQ&list=PLnwaMl7Us7dAOFgJqKEXjK8dio099m0wf Watch Our Sales & Retention Playlist: https://www.youtube.com/watch?v=usVbDdF6_9U&list=PLnwaMl7Us7dB5kmYJJlP0komWjqrtmm6c Watch Our Marketing & Advertising Playlist: https://www.youtube.com/watch?v=qih9xZ0ePvY&list=PLnwaMl7Us7dDa4DPh_6MC6Q42PNMBlExe SOCIAL: Facebook: https://facebook.com/boom.loudrumor/ Instagram: https://instagram.com/loudrumor/ Twitter: https://twitter.com/loudrumor Web: https://loudrumor.com/reviews #LoudRumor #FitnessMarketing #GymMarketing
05:0324/06/2021
181: MAXIMIZE Your Profit Margins Without Adding New Gym Members - LCV & CAC Breakdown | The GSD Show
In this episode, Mike breaks down: 1. How to determine your lifetime customer value (LCV) 2. Based on the LCV, how much you can spend to acquire a new member (CAC) HINT 👉 you may only need to ADD one member...👀 If you want that infinite return script Mike mentioned in the episode, email “INFINITE RETURN SCRIPT” to [email protected] Hear how the LRVT program has helped other fitness studios just like you! https://www.loudrumor.com/reviews/ SOCIAL: Facebook: https://facebook.com/boom.loudrumor/ Instagram: https://instagram.com/loudrumor/ Twitter: https://twitter.com/loudrumor Web: https://loudrumor.com/reviews #LoudRumor #FitnessMarketing #GymMarketing
12:4617/06/2021
180: Why Gyms Fail: 2 Reasons Your Payroll Is Too High and 4 Ways To Fix It! | The GSD Show
Do you know your quota expectations and hold your people accountable? Or are you just playing the game but not keeping score? Matt breaks down 2 reasons your gym’s payroll costs are too high... - You’re keeping underperformers on your team :17 - You’re not implementing enough training and accountability 1:14 ...and 4 ways to even the playing field: - Set your budget and stick to it 3:54 - What you need to review every month 4:42 - How to consolidate payroll costs 5:48 - Watch to the end to learn what YOU need to do, as the leader of your team! 6:43 Learn more about how to increase revenue by making YOUR goals, your TEAM’s goals!
09:3510/06/2021
179: How One Gym Owner Went From $22K to $71K in Just 90 Days | The GSD Show with Mike Arce
#Success is never a straight line upward, especially not for Iron Den Fitness Owner Billy Jones… Billy actually died 4 times (which he and our CEO Mike Arce get into a little later in this episode). Now he’s a successful #gymowner, having gone from $22K in monthly revenue to $71K in just 90 days… during a pandemic! In this episode, he talks about: Dialing in his demographic and psychographic avatar: https://www.loudrumor.com/perfect-member-avatar Delivering a hybrid product to 10X their WEEKLY membership dues Making $10K to $12K per month in ancillary sales:https://youtu.be/dWlfpr5bp8c Working with @AndyFrisella and his team at @1stForm Download the FREE Intake Form: https://www.loudrumor.com/intake-form ⭐ BONUS: 2 FREE SALES SCRIPTS: You’ll also learn the 1 thing Billy struggled with (that most entrepreneurs struggle with) that Loud Rumor helped him overcome… And, the 2 scripts Billy used to compound his memberships and overall revenue: https://www.loudrumor.com/answering-the-phone-script https://www.loudrumor.com/referral-script Billy Jones died 4 times and through the strength and support of his wife, keeps going and keeps pursuing his mission. Despite being shut down, despite a 50%+ reduction in monthly revenue, Billy says that every gym and fitness studio owner (or any entrepreneur for that matter) should invest in knowledge… The most successful people, billionaires even, are students for life. They read, learn, and educate themselves daily and consistently. Follow Billy Jones on Instagram: @billyjackhammer and his business Iron Den Fitness @theirondengym on all social platforms.
59:1027/05/2021
178: Shocking: How Gym Members Actually Respond To Your Workouts (Based On Data) | The GSD Show
In this episode, Mike sits down with Glenn Gaesser, a Professor of Exercise Science at Arizona State University, who shocks us with the data behind some common fitness myths…(just wait until he breaks down the truth behind protein supplements 🤯) Mike asks the questions that everyone is dying to know...including, “What do I have to do to gain more muscle? Or lose more fat?” The answers are 100% backed by science AND will give you better insight on how to use this information when your members ask you these same questions. When you know the science behind exercise, it gives you a unique selling point and ability to help more members reach their goals faster. This is a fascinating episode the entire way through! FREE DOWNLOAD: https://www.loudrumor.com/marketing-science
01:26:5313/05/2021
177: 5 Start-To-Finish Steps To Sell More Gym Memberships (Confidently Grow Your Business)
If your gym’s not selling as many memberships as it should, this episode is for you! This is a free presentation from our exclusive Sales Boot Camp for Gym Owners… Corbyn May managed 20 fitness studio locations and is now a Performance Consultant for Loud Rumor Virtual Training—he walks you through the ultimate sales process start-to-finish, step-by-step. After this training, you and your team will be extremely confident contacting leads, booking appointments, and signing more members! PLUS, each new member you sign up, you can multiply with the script below: FREE SALES SCRIPT: How to 5X every gym member you sign up: https://www.loudrumor.com/referral-script
45:2129/04/2021
176: BONUS - 5 Easy Steps To Skyrocket Your Gym’s Lead Flow Through Marketing
“Running marketing campaigns is NOT difficult.” It also shouldn’t be a waste of your money… Following the 5 easy steps, Loud Rumor’s Marketing Director Patrick Cundiff lays out in this video, will not only flood your gym with qualified leads, but will give you the best shot at experiencing ROI with your marketing campaigns. When done right, fitness studios should experience an increase in revenue that overpowers their marketing spend. Not because they’re spending the bare minimum on marketing, but because they’re diligently following each of these 5 steps to maximize their lead flow. Step #1 - Set the right Marketing Campaign goal - 0:06 Step #2 - Choose an offer they MUST click on - 1:57 Step #3 - Target the perfect audience - 3:14 Step #4 - Use scroll-stopping creative - 4:56 Step #5 - Send leads here, NOT there - 6:25 BONUS - 7:54 ⭐ FREE FOR YOU ⭐ The Fitness Member Avatar Cheat Sheet: https://www.loudrumor.com/perfect-member-avatar ClickFunnels Landing Pages (14-Day Free Trial): http://bit.ly/clickfunnels-loudrumor-free-trial #LoudRumor #FitnessMarketing #GymMarketing
08:2821/04/2021
175: 4 Steps Gym Owners Can Take To Eliminate Burnout (with iLoveKickboxing CEO)
“I think that’s one of the biggest goals,” he says, “is teaching owners to be the CEOs of their businesses.” In other words, instead of wearing too many hats and to avoid burnout, every gym owners should follow these 4 steps: #1 - Learn: Educate yourself on running, growing, scaling your business through books and podcasts (like this one!)... another key to growth education is mentorship (LINK BELOW) #2 - Execute: Execute what you learn, put it into practice, and make it permanent. #3 - Train: Build systems and processes and train your team to execute on the things that provide consistent results. #4 - Repeat: You want a business that runs, not a business you run. When you put the right systems and processes in place, and the right people to execute them, you’re a CEO. ❗ GET HELP WITH #1 HERE ❗ Want access to the fitness business experts who will craft a plan for you to become the CEO of your business as fast as possible? Set up a FREE consultation to learn more about the LRVT TEAM program here: http://bit.ly/lrvt-team-youtube
20:0715/04/2021
174: The Story Behind a 7-Figure Fitness Studio Owner (with Gracie Barra’s Ulpiano Malachias)
It wasn’t that long ago when Gracie Barra Houston owner Ulpiano Malachias moved to the United States from Brazil. He went from working as a bouncer at nightclubs so he could pursue his passion for jiu jitsu to becoming the owner of the #1 Gracie Barra in the country, running a 10,000 square foot, 7-figure gym! In this episode, Ulpiano explains what it takes to get there and how you have to completely shift your mindset from your passion and hobby, to full-scale entrepreneurship. He breaks down the steps he took to become successful, continue living his passion, and the failures he learned from along the way. This is an incredible episode with a powerful story you’ll want to watch all the way through and share with other business owners pursuing their passions! FREE DOWNLOAD: One of the things Ulpiano says is critical to his success is knowing his numbers. This Cheat Sheet will help you track and measure your Marketing numbers for greater success: www.gsdkpi.com
52:3409/04/2021