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Mike Arce
We cover the most common challenges in the fitness industry to help you overcome them and GSD! This podcast is also available in high-def video and audio only formats.
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273: The 10 Most Common Financial Mistakes Gym Owners Make (So You Don’t Have to Make Them Too)
In today’s episode, we sit down with John Briggs, CEO & Founder of Incite Tax, to uncover the 10 most common financial mistakes gym owners make. Incite Tax provides premier proactive tax and accounting experience to small business owners (and particularly gyms and fitness studios). Learn from John’s expertise and avoid these pitfalls to ensure your fitness studio thrives financially. Want to work with Incite Tax? Schedule a free call here: https://incitetax.com/loudrumor From the episode… Watch Cody Sweet’s GSD Show episode: https://youtu.be/GVLFpD6rpXw?si=1IMykoJzUgBRq6b9 Get a FREE strategy call with Loud Rumor: https://loudrumor.com/info
31:3214/09/2023
272: Mistakes Parents Make When Teaching Kids About Money (Special Guest Scott Donnell)
In today’s episode we sit down with Scott Donnell, the leading voice in teaching kids about money. Scott is the founder of Apex Leadership Co, Hapbee Technologies, and the GravyStack™ banking app for kids and families. Scott has studied THOUSANDS of families and he’s sharing some common mistakes that parents make when teaching kids about money. HINT: Some of these mistakes our CEO Mike was doing, and you might be doing them too. 😳 In this NEVER BEFORE BEEN DONE episode… we’re giving you free access into one of our weekly Power Calls. These These Power Calls are specifically for the people in our mastermind, but Scott’s talk was SO good we had to share. Learn more about our mastermind here: https://loudrumor.com/info
46:4611/09/2023
271: Building a 700 Member Fitness Business Empire with Cody Sweet
In today's GSD Show episode, we delve into the inspiring journey of Cody Sweet, who has successfully built a 700-member fitness business empire. Join us as we explore Sweet Fitness Kickboxing, his unique partnership business model, effective marketing and sales strategies, and how he manages attrition. Plus, learn about Cody's dedication to building the dream gym and his secret to following up with leads effectively. GYM OWNERS: Schedule your FREE strategy call with us today! https://loudrumor.com/discover
37:1001/09/2023
270: How gym owners can find opportunities in a recession
As a gym and business owner, you should always be staying ahead of economic cycles, especially when it’s in a recession. Don’t be unprepared for the business opportunities that could arrive during an economic downturn. In fact, companies like MTV, Salesforce, Groupon, and others have prospered during hard times. Check this video out to see how your gym can too! GYM OWNERS: Schedule your FREE strategy call with us today! https://loudrumor.com/discover
12:3524/08/2023
269: How This Gym Went From $60K to $130K Monthly Revenue in 6 Months
Discover the game-changing strategies that transformed these gym owners into a million-dollar brand raking in an astonishing $150,000 per month across two thriving locations! In this exclusive interview, dive deep into the secrets behind their rise, as they unveil the precise keys to their sensational success. Get ready to be inspired, educated, and motivated to take your gym to the next level. Whether you’re a seasoned entrepreneur or just starting your own gym, this interview is packed with strategies that will propel you toward your own success. GYM OWNERS: Schedule your FREE strategy call with us today! https://loudrumor.com/discover
49:2117/08/2023
268: Use This Simple Strategy to Problem Solve at Your Gym
One of your jobs as a gym owner, is to always find solutions to new challenges and problem solve. What if we told you that the answer to your questions is “who” not “how.” Mike shares his lesson on how connecting with the right people, partners, and networks can redefine success for your gym. GYM OWNERS: Schedule your FREE strategy call with us today! https://loudrumor.com/discover
08:4417/08/2023
267: Do You REALLY Have a Marketing Strategy?
Get your free strategy call: https://loudrumor.com/info Marketing does NOT equal Facebook and Instagram ads. It's just a piece under an umbrella that's under another umbrella of marketing. So if you say your marketing strategy is "running Facebook ads", you don't really have a marketing strategy. In this episode, Mike breaks down what a marketing strategy really is, and how you can use the tools within it, to make marketing decisions. FREE TRAINING: https://loudrumor.com/4ps Get your free strategy call: https://loudrumor.com/info
11:3703/08/2023
266: How to Reach Sales Goals in Your Gym in 7 Steps
Get your free strategy call: https://loudrumor.com/info If you’re not hitting your sales goals, this could be the reason why: You’re fixing the wrong problem.In the sales process, it goes ad > lead > book > show > close. In today’s video, we share how you can optimize each step to hit your sales goals. Stay tuned for the last step, as it’s one of the top tactics our members use to get more sales!
23:3827/07/2023
265: Top 4 Marketing Mistakes Gym Owners are Making
Get your free strategy call: https://loudrumor.com/info Are your gym marketing promotions falling flat? You may be committing one or all of these marketing mistakes we see a lot of gyms and fitness studios make.In this episode, we dive into four marketing strategies that are proven to work. Learn what’s hurting your promotions and how if done right, can get leads in your door.
10:0720/07/2023
264: Money Should Be Spent on 3 Things
Get your free strategy call: https://loudrumor.com/info When spending money on the business there are three questions that you must ask yourself. These three questions help you justify financial decisions when it comes to running and growing your business. Check it out!
07:2513/07/2023
263: Social Media Marketing At Its Best
GYM OWNERS: Schedule your FREE strategy call with us today! https://loudrumor.com/info Are you putting up content that matches your member avatar? Do you even have a member avatar? Today we dive in on how you can create a member avatar and ways you can create social media content that aligns with them!
12:3706/07/2023
262: Increase Gym Membership Sales with Prescription Selling Strategies
GYM OWNERS: Schedule your FREE strategy call with us today! https://loudrumor.com/info Today we sit down with Matt Kafora, owner of seven incredibly successful Orange Theory Fitness locations as he shares practical advice on how to leverage prescription selling to attract and retain more members. You’ll learn how to identify individual goals, craft personalized fitness plans, and effectively communicate the value of your offerings. FREE DOWNLOADS: Client Intake Form: https://www.loudrumor.com/intake-form
09:4029/06/2023
261: Mastering B2B Marketing for Your Gym: Expert Tips From 7X Successful Orangetheory Owner
GYM OWNERS: Schedule your FREE strategy call with us today! https://loudrumor.com/info In this episode we join Matt Kafora, the accomplished owner of 7 Orangetheory Fitness locations, as he shares valuable insights and actionable steps for effective B2B marketing. Matt takes us through his journey in presales, providing a play-by-play account of what he did when starting out, which includes his “Paradise Bakery” story. But Matt doesn't stop there. He delves deeper into the world of B2B marketing, revealing strategies to tap into industries OUTSIDE of complementary businesses. He shares how he navigates those relationships to have a win-win opportunity for both you and the other business. Check it out! FREE DOWNLOADS: Community Event Ideas: https://loudrumor.com/event-ideas
11:3422/06/2023
260: The CEO's Real Job
GYM OWNERS: Schedule your FREE strategy call with us today! https://loudrumor.com/info As a business owner, I’m sure you find yourself wearing multiple hats throughout your day. Whether it’s leading team meetings, making sales calls or even sometimes coaching a class…is that really what you should be doing? We’ve all heard the phrase “work on the business, not in it.” And in today’s episode we breakdown the CEO’s perfect day. Check it out!
08:4721/06/2023
259: 4 Ps of Marketing - The Marketing Mix
GYM OWNERS: Schedule your FREE strategy call with us today! https://loudrumor.com/info Are marketing and advertising the same thing? Many think they’re interchangeable like “sofa” and “couch” or “movie” and “film”...they’re not. And in this video, we share the concept of what marketing really is. HINT: Advertising actually sits under an umbrella…. that sits under the marketing umbrella. We break down what makes up marketing (The 4ps) and share real-world examples that you can use in your gym.
12:0915/06/2023
258: Determining Your Marketing Budget
GYM OWNERS: Schedule your FREE strategy call with us today! https://loudrumor.com/info In this episode, we help you determine your marketing budget - one of the most commonly asked questions by business owners. Listen in to hear what Mike has to say!
09:0013/06/2023
257: Why Business Owners Aren’t Always the Best Salespeople
GYM OWNERS: Schedule your FREE strategy call with us today! https://loudrumor.com/info In this video we're uncovering the truth behind why many gym owners struggle to excel as salespeople. Unveiling his own realization and lessons learned, Mike delves into the root cause of this challenge. It all boils down to a flawed understanding of the sales process. With personal anecdotes and insights from successful individuals, he emphasizes the importance of mastering the sales PROCESS rather than relying solely on individual sales skills. Watch the full video to uncover the critical elements of a successful sales process and how it can significantly impact your gym. FREE RESOURCES: How to overcome objections: https://loudrumor.com/noobjections
09:5308/06/2023
256: Upside Vs. Downside
Get your free strategy call here! https://loudrumor.com/info In this episode, Mike shares that he recently had an incident that was almost life-threatening. It caused him to reach out to some of his mentors to get their perspective. One of his mentors tells Mike a real-life story about "Frank" and a lesson that emerged from it. Today, Mike is sharing this valuable lesson with you. Tune in to find out what happens when someone chooses the downside instead of the upside.
08:5907/06/2023
255: 13 Strategies That Drive Revenue and Membership Growth in Your Gym
GYM OWNERS: Schedule your FREE strategy call with us today!: https://loudrumor.com/info In this video, we unveil 13 powerful strategies that will increase your gym's revenue and drive membership growth. Whether you're a seasoned gym owner or just starting out in the fitness industry, these proven tactics will help you attract new members, retain existing ones, and ultimately boost your bottom line. These tips are actionable steps you can start today! Here's what we dive into: The Intake form Selling before they take a class Calling leads and the telephone inquiry Getting leads to bring a friend Increasing show rates Objection handling Things to avoid during the sales process Marketing CAC & LTV (Customer Acquisition Cost & Lifetime Value) POS (Point of Sale) Referrals AI Philanthropy Events
38:5301/06/2023
254: Which Superpower Would You Wish For?
GYM OWNERS: Schedule your FREE strategy call with us today!: https://loudrumor.com/info If you could have one superpower, what would it be? This is a question Mike was asked while reading the book Limitless by Jim Kwik, a brain coach to many impactful business leaders. Listen to find out what superpower Mike learned is one of the most important...the answer may surprise you!
10:2030/05/2023
253: How to Double Company Profits in 1 Day
GYM OWNERS: Schedule your FREE strategy call with us today!: https://loudrumor.com/info In this video, we reveal the powerful strategy that can help gym owners double their company profits in just one day. While the purpose of any business goes beyond profit, it serves as a crucial scorecard for success. Join us as we share the secrets behind several dozen gyms that nearly or more than doubled their profits with one swift move. You'll learn to: Understand the true meaning of profit and its significance as a scorecard for success Identify the seven common areas that can hinder profitability and learn how to overcome them Explore the impact of profit margins on employee retention rates and business growth Uncover the fastest and easiest way to increase profits FREE RESOURCES: Learn how to increase value per member & lower your cost to acquire them: https://loudrumor.com/ltv-cac Laurel's GSD Show episode: https://youtu.be/jBzbWz9rIh8
10:3225/05/2023
252: Roleplaying Mini-MasterClass
GYM OWNERS: Schedule your FREE strategy call with us today!: https://loudrumor.com/info This is the podcast you want to share with your studio manager or whoever is leading your sales team. We’re sharing a mini masterclass on roleplaying in your fitness studio.
17:1423/05/2023
251: LIFETIME Fitness - Pricing Strategy to Profit
GYM OWNERS: Schedule your FREE strategy call with us today!: https://loudrumor.com/info There are 4 "Ps" of marketing: Product, Promotion, Place and Price. By adjusting price, it's a quick way to increase profit at your gym. In fact, LIFETIME Fitness increased prices 103% from 2020 to 2023. 🤯 How did it work out for them? Tune in to find out!! Also download the free cheatsheet: https://loudrumor.com/4p
09:2016/05/2023
250: How Rick Mayo of Alloy Personal Training Built a Franchise that Gets Members to Stay for 36+ Months
GYM OWNERS: Schedule your FREE strategy call with us today!: https://loudrumor.com/info Today we're joined by Rick Mayo, the mastermind behind Alloy Personal Training's remarkable franchise success. In this episode, Rick reveals his secrets to building a fitness empire that not only attracts members but keeps them engaged for an impressive 36+ months. On top of that his average member pays $300/mo!
41:5311/05/2023
249: Weak Language is Killing Your Business And Life
GYM OWNERS: Schedule your FREE strategy call with us today!: https://loudrumor.com/info Are you using passive language in your day-to-day life? You probably don't realize you're even doing it. Tune in to see how this weak language could be impacting your gym sales and employees in a negative way.
12:3510/05/2023
248: CAC vs. LTV - 2 Numbers That'll Make or Break Your Business
GYM OWNERS: Schedule your FREE strategy call with us today!: https://loudrumor.com/info As a gym owner, there are two crucial numbers you need to keep in mind at all times: LTV and CAC. LTV, or Lifetime Customer Value, measures the total revenue you can expect to earn from a single customer over their entire relationship with your company. By focusing on getting customers to pay more, pay for more things, and pay for longer, you can increase your LTV and ultimately boost your business's profitability. On the other hand, CAC, or Customer Acquisition Cost, measures the total cost of acquiring a single customer. Ideally, you want your CAC to be as low as possible. By running better ads, having stronger offers, improving your sales process, and generating referrals, you can reduce your overall cost to acquire customers. Keeping these two numbers far apart from each other is crucial to the success of your business, so it's important to track them closely and make adjustments as needed.
08:3704/05/2023
247: You Might Just Be...Different
GYM OWNERS: Schedule your FREE strategy call with us today!: https://loudrumor.com/info Are you lazy or just different? Listen in to Mike's story on how to look at certain situations from a different point of view.
09:2002/05/2023
246: From Garage Gym to Franchise Success: How Iron Tribe Fitness Sees Massive Growth | The GSD Show
GYM OWNERS: Schedule your FREE strategy call with us today!: https://loudrumor.com/info In this episode of The GSD Show, we interview Forrest Walden, the CEO and Founder of Iron Tribe Fitness. In this episode, we delve into his journey of growing and scaling his fitness franchise and how his franchisees are STILL seeing their BEST. MONTHS. EVER. Forrest is a thought leader in the fitness industry, and his expertise has helped Iron Tribe Fitness become one of the fastest-growing franchises in the country, with more locations in development.
30:0527/04/2023
245: How To Build A Winning Team At Your Gym That Stays With You For YEARS | The GSD Show
GYM OWNERS: Schedule your FREE strategy call with us today!: https://loudrumor.com/info In this episode, we sit down with Karen Broadwater, the President of Iron Tribe Fitness, to discuss how she builds a winning team and culture at Iron Tribe Fitness. Karen runs all of the operations at Iron Tribe Fitness and has built a team that is passionate about their work and dedicated to delivering the best possible experience to their customers. (Some of her team has stayed with her over 10 years!) In this episode, she shares her insights into building a great team culture, how to hold team members accountable, and how to use KPIs to measure performance. We also dive into how to build a great product and increase prices without alienating customers. Karen shares her secrets on how to conduct secret shopping to improve the customer experience and gather valuable feedback.
27:4420/04/2023
244: This Gym Owner Retains 96-97% of Her Members Per Month! | The GSD Show
GYM OWNERS: Schedule your FREE strategy call with us today!: https://loudrumor.com/info In this video, you'll discover the secrets behind the incredible gym member retention rate achieved by Laurel of TriFIT Wellness. With a retention rate of 96-97% per month, Laurel is doing something right, and in this video, she shares her tips and strategies for keeping gym members coming back time and time again.
38:2513/04/2023
243: The Visionary Leaders Behind ISI Elite Training's Franchise Success Story | The GSD Show
GYM OWNERS: Schedule your FREE strategy call with us today!: https://loudrumor.com/info In today's episode, we sit down with the dynamic duo behind ISI Elite Training, the visionary leaders responsible for the massive success of the franchise. Adam and Amanda share their insights about the winning formula that has helped ISI Elite become a game-changer in the fitness industry, as well as the challenges they faced along the way. Whether you're an aspiring franchisee or simply interested in the business side of fitness, this is a must-watch conversation with two of the brightest minds in the industry.
32:3006/04/2023
242: How RockBox Fitness CEO Roger Martin Created a Fitness Franchise Empire | The GSD Show
GYM OWNERS: Schedule your FREE strategy call with us today!: https://loudrumor.com/discover Ready to accelerate your fitness studio’s success? Unlock the keys to a thriving fitness business with insights from RockBox Fitness CEO Roger Martin! In this episode of The GSD Show, Roger shares his blueprint for gym success, covering everything from workout psychology to the latest trends in the fitness industry. Master the art of gym management with Roger's guidance as he shares valuable insights on proven marketing strategies, creating compelling pricing, and staying ahead of the curve in the ever-evolving fitness world. With his proven strategies, you'll be well-equipped to turn your fitness studio into a thriving business! Learn how Roger has transformed RockBox Fitness into an industry-leading brand by focusing on the member experience. Uncover Roger’s tactics for creating an inspiring atmosphere and apply them to distinguish your fitness studio from the competition. Take advantage of this opportunity to learn from a true industry leader! In this video, you'll learn: 00:00 - Intro 00:57 - Getting to know Roger Martin 01:55 - What is RockBox Fitness? 03:00 - Metrics to monitor for maximum growth 05:27 - Roger’s journey from big pharma to CEO of RockBox Fitness 08:31 - Fundamental skills that transcend industries 11:45 - Highest price VS lowest price memberships 19:05 - The principles of marketing for fitness franchises 26:00 - Marketing strategies that generate leads 32:00 - The importance of branding in marketing 34:55 - RockBox Fitness CEO’s advice to new gym owners 38:40 - Important literature for growth in leadership SOCIAL: Facebook: https://facebook.com/boom.loudrumor/ Instagram: https://instagram.com/loudrumor/ TikTok: https://www.tiktok.com/@loudrumor Web: https://loudrumor.com/reviews #gymowner #fitnessmarketing #loudrumor
45:0130/03/2023
241: Building a 5 Million Dollar Gym Business With The CEO of X3 Sports | The GSD Show
GYM OWNERS: Schedule your FREE strategy call with us today!: https://loudrumor.com/discover Are you ready to take your fitness business to the next level? In this game-changing video, X3 Sports CEO Mike Littrel reveals the ultimate strategies for expanding your gym or fitness studio to multiple locations. Whether you're a seasoned fitness entrepreneur or just starting out, you'll be blown away by the insights and actionable advice shared in this must-watch video! Discover the key factors to consider when opening a new location, from assessing local competition to choosing the perfect spot. Learn how to avoid common pitfalls that can sink your expansion plans before they even begin. Plus, get insider tips on how to grow and scale your fitness business successfully, all while maintaining your brand's quality and consistency. Don't miss this exclusive opportunity to learn from one of the industry's top experts! Watch the video now and start laying the groundwork for your fitness empire today. In this video, you'll learn: 00:00 - Intro 03:06 - What would you do differently when opening your 2nd, 3rd, or 4th location? 08:55 - How do you prepare to open another location? 11:07 - How to Make your next fitness studio location a success 14:15 - How do you get your team from the new studio excited about sales? 16:00 - What do you look for in a salesperson? 17:18 - How do you measure the success of your salespeople? 19:00 - What quota do you set for your team for lead generation? 24:42 - How to make members feel special 26:03 - Raising Prices 35:40 - The benefits of Loud Rumor’s GSD 360 program for Gym Owners Learn more about Fit Pro Tracker: https://fitprotracker.io/demo/?utm_source=Loud_Rumor&utm_medium=Web&utm_campaign=new_demos&utm_content=launch SOCIAL: Facebook: https://facebook.com/boom.loudrumor/ Instagram: https://instagram.com/loudrumor/ TikTok: https://www.tiktok.com/@loudrumor Web: https://loudrumor.com/reviews #gymowner #fitnessmarketing #loudrumor
40:0423/03/2023
240: How This Fitness Studio Manager Doubled Club Pilates Revenue in Just One Year | The GSD Show
GYM OWNERS: Schedule your FREE strategy call with us today!: https://loudrumor.com/discover In this episode of The GSD Show, Mike Arce sits down with Lexi Steiger, the regional manager of three global Club Pilates locations in Texas, who saw explosive growth at all three locations. As a seasoned fitness professional, Lexi shares valuable insights into the strategies that helped her succeed in the competitive Pilates industry. Lexi emphasizes the significance of lead generation, retail sales, and private training sales in driving business growth. She also provides practical tips on how to create a positive work environment that boosts employee and member retention. Through her personal experiences and challenges, Lexi inspires listeners and provides actionable advice to help them achieve their goals. This episode is a must-watch for anyone looking to learn from a top-performing fitness professional and take their fitness business to new heights! In this video, you'll learn: 00:00 Intro 01:00 Lexie’s journey as a Club Pilates Regional Manager 02:55 Growing from $35,000 to $98,000 MRR 06:15 The frequency of leadership meetings 07:50 How to measure success 08:20 How to improve employee retention 11:30 How to be a better leader 13:30 What makes a good studio manager Learn more about Fit Pro Tracker: https://fitprotracker.io/demo/?utm_source=Loud_Rumor&utm_medium=Web&utm_campaign=new_demos&utm_content=launch SOCIAL: Facebook: https://facebook.com/boom.loudrumor/ Instagram: https://instagram.com/loudrumor/ TikTok: https://www.tiktok.com/@loudrumor Web: https://loudrumor.com/reviews #gymowner #fitnessmarketing #loudrumor
14:5616/03/2023
239: 92% of People Are Investing in This Product: Why You Should Sell THIS in Your Gym | The GSD Show
GYM OWNERS: Schedule your FREE strategy call with us today!: https://loudrumor.com/discover As a gym owner, staying informed on the latest trends and statistics in the fitness industry is crucial. In today’s episode of The GSD Show, industry expert Austin Foley discusses the latest trends and statistics in the fitness industry. As a tracking and marketing tool for fitness studios, Fit Pro Tracker is one of his favorites, and he shares his insights on the industry so that entrepreneurs can prepare for what's coming next. From the average American spending $503 a month on health and fitness to the top 3% of spenders dishing out over $150 a month on supplements, the data is clear: people are investing in their health and wellness. By offering supplements in their fitness studios, gym owners can capitalize on this trend and increase their revenue. Foley also touches on the importance of energy supplements, with 92% of Americans investing in some level of energy supplement each month. With Fit Pro Tracker, gym owners can stay ahead of the curve and increase their revenue through targeted marketing and sales strategies. In this video, you'll learn: 00:00 Intro 02:13 - What does the average American spend on health & wellness? 03:32 - Supplement sales statistics 05:04 - Selling supplements with urgency 05:53 - How the “Pros” leverage ancillary sales 06:39 - Weight loss supplement sales statistics 07:21 - Which state spends the most on supplements? 07:47 - Energy supplement sales statistics 08:41 - Protein supplement sales statistics 10:40 - The worth of the American fitness industry 12:19 - The lifetime value of a referral 14:41 - The conversion rate of a referral Learn more about Fit Pro Tracker: https://fitprotracker.io/demo/?utm_source=Loud_Rumor&utm_medium=Web&utm_campaign=new_demos&utm_content=launch SOCIAL: Facebook: https://facebook.com/boom.loudrumor/ Instagram: https://instagram.com/loudrumor/ TikTok: https://www.tiktok.com/@loudrumor Web: https://loudrumor.com/reviews #gymowner #fitnessmarketing #loudrumor
16:0809/03/2023
238: Exclusive Interview with The CEO Whisperer: Cameron Herold’s Eye Opening Advice to Gym Owners | The GSD Show
GYM OWNERS: Schedule your FREE strategy call with us today!: https://loudrumor.com/discover Discover the secrets of running a thriving fitness business in this must-watch video. We sat down with the CEO Whisperer, Cameron Herold, who shared his top tips and insights on accelerating your gym or fitness studio's growth and improving your bottom line. Learn about the power of empowering your second-in-command and how to develop a culture of accountability and excellence. Whether you're just starting or looking to take your business to the next level, this video is packed with valuable information you'll want to take advantage of! In this video, you'll learn: 00:00 - Intro 02:20 - What made you write your book, "The Second In Command"? 06:17 - What is the role of the second in command? 09:50 - When to delegate tasks to your second in command 16:19 - Core constants that a second in command should have 17:33 - Core constants a CEO should have 22:19 - Quirks about the CEO that the COO needs to understand 25:04 - Productive conflict 30:10 - Quirks about the COO that the CEO needs to understand 31:32 - The difference between a manager and a leader 32:25 - What makes a great leader 36:45 - Should leaders be polarizing or politically correct? 41:00 - What makes a good manager? 44:00 - Leveraging useful AI Tools Learn more about Fit Pro Tracker: https://fitprotracker.io/demo/?utm_source=Loud_Rumor&utm_medium=Web&utm_campaign=new_demos&utm_content=launch SOCIAL: Facebook: https://facebook.com/boom.loudrumor/ Instagram: https://instagram.com/loudrumor/ TikTok: https://www.tiktok.com/@loudrumor Web: https://loudrumor.com/reviews #gymowner #fitnessmarketing #loudrumor
48:5802/03/2023
237: Master The Blueprint for Fitness Business Sales, Lead Generation, and Referrals | The GSD Show
GYM OWNERS: Schedule your FREE strategy call with us today!: https://loudrumor.com/discover Take your sales process from average to amazing with the latest episode of The GSD Show! Join us as we welcome back Jeremy and Luis and find out how they’ve taken their business from $43K to $73K in revenue per month! Discover the secrets to their success, including FunkFit’s unique sales process and their super-low 6% attrition rate. Learn about their double call technique that'll have you ringing the cash register like a bell, their focus on peeling the onion to identify the prospects DBM, their ninja approach to securing the credit card, and the magic words to make referrals rain down like manna from heaven! Whether you're a seasoned pro or just starting out in the fitness biz, this episode is a must-watch! In this video, you’ll learn: 00:00 - Intro 00:18 - Updates from FunkFit 01:15 - The Sales Process 02:30 - How to Handle a Prospect From The First Moment 03:25 - What If a Lead Doesn’t Answer The Phone? 04:42 - Things to Get Done During The Call 06:34 - Asking for Referrals 08:59 - Booking Appointments with Credit Cards 12:00 - Confirming Your Prospects 14:25 - What Happens When a Lead Enters Your Studio? 21:30 - The Client Intake Process 24:00 - Data Sells 27:45 - The Radical 30 Program (Not a Fitness Challenge) 31:40 - The Handoff Hand Back 35:07 - Generating Referrals Join us for our next quarterly GSDCON event: https://gsdcon.com SOCIAL: Facebook: https://facebook.com/boom.loudrumor/ Instagram: https://instagram.com/loudrumor/ TikTok: https://www.tiktok.com/@loudrumor Web: https://loudrumor.com/reviews #gymowner #fitnessmarketing #loudrumor
37:2909/02/2023
236: 4 Things You Need to Be Dangerously Good At for Sales Success | The GSD Show
GYM OWNERS: Schedule your FREE strategy call with us today!: https://loudrumor.com/discover Learn from the best in the business with this in-depth interview with Matt Kafora, COO of Loud Rumor and owner of seven Orange Fitness locations! With a wealth of knowledge and experience in the fitness industry, Matt shares valuable insights and takeaways to help you succeed in the competitive fitness industry. Discover the four things you need to be dangerously good at to succeed in the sales process and learn how to generate revenues and profits out of your gyms. In this video, you’ll learn: 0:53 - What is GSDCON 1:33 - Things to be dangerously good at 3:10 - The first thing to be dangerously good 4:27 - Having multiple lines in the water 5:29 - What do you do for Referrals 6:51 - The second thing to be dangerously good 8:52 - Identifying Objections 9:51 - Asking for Referrals & Credit Cards 12:02 - When to do an Intake 14:02 - Getting Corporate contacts in Referrals 15:33 - Sitting Next to the Member 17:23 - Determining the “Why” 21:34 - The third thing to be dangerously good” 26:14 - How to Present your Prices 30:29 - The fourth thing to be dangerously good Join us for our next quarterly GSDCON event: https://gsdcon.com SOCIAL: Facebook: https://facebook.com/boom.loudrumor/ Instagram: https://instagram.com/loudrumor/ TikTok: https://www.tiktok.com/@loudrumor Web: https://loudrumor.com/reviews #gymowner #fitnessmarketing #loudrumor
38:1819/01/2023
235: The 5 Secrets of Exceptional Salespeople For Gyms & Fitness Studios | Gym Sales Mastery Part 17
GYM OWNERS: Schedule your FREE strategy call with us today!: https://loudrumor.com/discover Welcome to Loud Rumor’s Gym Sales Mastery video series. In this extended series, we dive deep into everything you need to know as a gym owner to get your studio more members, money, and minutes back in your day! Subscribe and stay tuned for much more! Communication is key in sales, and in this video, we delve into the five skills essential for successful sales communication. We discuss how listening, asking questions, focusing on the prospect, creating win-win solutions, and truly caring can help you to build stronger relationships with your prospects and close more deals. Through real-life examples and practical tips, we show how mastering these skills can help you close more deals and build stronger relationships with your prospects. In this video, you’ll learn: 00:14: The first sales skill (Listening) 00:30: The second sales skill (Ask Questions) 00:50: The third sales skill (Focus on Them) 01:28: The fourth sales skill (Create Wins Together) 01:53: The fifth sales skill (Truly Care) Don't miss out on the compelling finale of our Gym Sales Mastery series!! Join us for our next quarterly GSDCON event: https://gsdcon.com SOCIAL: Facebook: https://facebook.com/boom.loudrumor/ Instagram: https://instagram.com/loudrumor/ TikTok: https://www.tiktok.com/@loudrumor Web: https://loudrumor.com/reviews #gymowner #fitnessmarketing #loudrumor
04:1513/01/2023
234: The Real Reason The Majority of Americans Don't Work Out | Gym Sales Mastery Part 16
GYM OWNERS: Schedule your FREE strategy call with us today!: https://loudrumor.com/discover Welcome to Loud Rumor’s Gym Sales Mastery video series. In this extended series, we dive deep into everything you need to know as a gym owner to get your studio more members, money, and minutes back in your day! Subscribe and stay tuned for much more! Between streaming platforms, social media, and traditional television, the average American spends over 50 hours per week consuming media. Today we discuss how this trend may impact someone's perceived availability for workouts and offers insight into how to address objections about time and money when it comes to gym memberships. Don't miss out on this informative and thought-provoking discussion! In this video, you’ll learn: 00:26: Startling statistics about American fitness habits 01:25: How to not sell with YOUR habits 01:41: More startling statistics about Americans 02:47: Why the time objection is BS 03:09: The truth about lying 04:28: Why the time money objection is BS Join us for our next quarterly GSDCON event: https://gsdcon.com SOCIAL: Facebook: https://facebook.com/boom.loudrumor/ Instagram: https://instagram.com/loudrumor/ TikTok: https://www.tiktok.com/@loudrumor Web: https://loudrumor.com/reviews #gymowner #fitnessmarketing #loudrumor
05:2406/01/2023
233: Maximizing Performance: The 3 Types of Salespeople & How to Manage Them | Gym Sales Mastery Part 15
GYM OWNERS: Schedule your FREE strategy call with us today!: https://loudrumor.com/discover Welcome to Loud Rumor’s Gym Sales Mastery video series. In this extended series, we dive deep into everything you need to know as a gym owner to get your studio more members, money, and minutes back in your day! Subscribe and stay tuned for much more! Want to build a sales team that consistently brings in big results? It's all about finding and nurturing the right salespeople. Discover the secrets to building a high-performing sales team. In this video, we'll cover the three types of salespeople and how to get the most out of each one. Find out which type you have on your team and learn how to turn them into a SELLING machine! You'll learn how to identify each type and how to manage them effectively to get the best results for your business. We'll also teach you how to identify the salespeople holding your team back and replace them with top-performing tigers. Don't miss this opportunity to take your sales team to the next level. In this video, you’ll learn: 00:18: Dog salespeople 00:59: Horse salespeople 01:21: Tiger salespeople 01:55: Distributing leads Join us for our next quarterly GSDCON event: https://gsdcon.com SOCIAL: Facebook: https://facebook.com/boom.loudrumor/ Instagram: https://instagram.com/loudrumor/ TikTok: https://www.tiktok.com/@loudrumor Web: https://loudrumor.com/reviews #gymowner #fitnessmarketing #loudrumor
02:3730/12/2022
232: From 'Try' to 'Do': How to Improve Your Sales Pitch | Gym Sales Mastery Part 14
GYM OWNERS: Schedule your FREE strategy call with us today!: https://loudrumor.com/discover Welcome to Loud Rumor’s Gym Sales Mastery video series. In this extended series, we dive deep into everything you need to know as a gym owner to get your studio more members, money, and minutes back in your day! Subscribe and stay tuned for much more! If you want to succeed in the gym and fitness industry, you need to be confident in your sales pitch. But using weak language like 'try' can undermine your message and make it harder to close deals. That's where strong language comes in. In this video, we'll explore the power of strong language in sales and how you can use it to your advantage. Whether you're trying to sell memberships or personal training services, this video will give you the tools you need to close more deals and grow your fitness business. In this video, you’ll learn: 00:09: Why using weak language can hurt your sales performance 01:10: Examples of weak language VS strong language 02:13: Mastering your communication skills 02:54: Helpful literature to develop your communication skills Join us for our next quarterly GSDCON event: https://gsdcon.com SOCIAL: Facebook: https://facebook.com/boom.loudrumor/ Instagram: https://instagram.com/loudrumor/ TikTok: https://www.tiktok.com/@loudrumor Web: https://loudrumor.com/reviews #gymowner #fitnessmarketing #loudrumor
03:3423/12/2022
231: The Do's and Don'ts of Selling Memberships for Gyms and Fitness Studios | Gym Sales Mastery Part 13
GYM OWNERS: Schedule your FREE strategy call with us today!: https://loudrumor.com/discover Welcome to Loud Rumor’s Gym Sales Mastery video series. In this extended series, we dive deep into everything you need to know as a gym owner to get your studio more members, money, and minutes back in your day! Subscribe and stay tuned for much more! As a gym or fitness studio salesperson, it's important to avoid the pitfalls of self-interested selling. This episode discusses why gym and fitness studio sales teams shouldn't sell as if they are buying for themselves. From the dangers of self-centered selling to the benefits of a customer-centered approach, we explore why putting the customer first is essential for success in the fitness industry. In this video, you’ll learn: - The dangers of self-centered selling - The benefits of a customer-centered approach - Why you should treat prospects like millionaires Join us for our next quarterly GSDCON event: https://gsdcon.com SOCIAL: Facebook: https://facebook.com/boom.loudrumor/ Instagram: https://instagram.com/loudrumor/ TikTok: https://www.tiktok.com/@loudrumor Web: https://loudrumor.com/reviews #gymowner #fitnessmarketing #loudrumor
02:5015/12/2022
230: Why Your Sales Calls SUCK & How to Supercharge Them | Gym Sales Mastery Part 12
GYM OWNERS: Schedule your FREE strategy call with us today!: https://loudrumor.com/discover Welcome to Loud Rumor’s Gym Sales Mastery video series. In this extended series, we dive deep into everything you need to know as a gym owner to get your studio more members, money, and minutes back in your day! Subscribe and stay tuned for much more! As a gym owner, you know that sales calls are essential to your success. But sometimes, they can be difficult and time-consuming. This video shows you how to supercharge your gym sales calls and get the most out of them! You'll learn how to identify qualified leads, make a great first impression, and close more deals. So watch this video if you're ready to SUPERCHARGE your sales calls! In this video, you’ll learn: 00:15: The difference between a great salesperson and a good one 01:06: What it takes to be the best salesperson 01:23: How to use a CRM to its fullest potential 02:18: How to set yourself up for success during a sales call 03:25: How to maximize your time efficiently during sales calls 04:36: Helpful statistics every gym owner should know 05:23: The quality of your sales calls Join us for our next quarterly GSDCON event: https://gsdcon.com SOCIAL: Facebook: https://facebook.com/boom.loudrumor/ Instagram: https://instagram.com/loudrumor/ TikTok: https://www.tiktok.com/@loudrumor Web: https://loudrumor.com/reviews #gymowner #fitnessmarketing #loudrumor
06:0009/12/2022
229: 7 Steps to Find and Fix The Weakest Link in Your Gym Sales Process | Gym Sales Mastery Part 11
🚨FREE DOWNLOAD🚨 Get your FREE Telephone Inquiry Sales Script here: http://loudrumor.com/sales-script-cs GYM OWNERS: Schedule your FREE strategy call with us today!: https://loudrumor.com/discover Welcome to Loud Rumor’s Gym Sales Mastery video series. In this extended series, we dive deep into everything you need to know as a gym owner to get your studio more members, money, and minutes back in your day! Subscribe and stay tuned for much more! As a gym owner, it's crucial to have a well-oiled sales process in order to bring in new members and keep the cash flowing. But what if there’s a weak link in your sales process? Just like the saying goes: you’re only as strong as your weakest link! In this video, I outline seven steps you can take to find and fix the weakest link in your gym sales process! In this video, you’ll learn: 00:15 - Lead Flow 00:19 - Contact Rate 00:38 - FREE Telephone Inquiry Sales Script Download 00:51 - Book Rate 00:07 - Show Rate 01:14 - Close Rate 01:17 - Dollar Per Sale 01:40 - Point of Sale Referrals 01:54 - Sales Process Breakdown 02:13 - Member Retention Formula 02:54 - Fixing the Weakest Link Join us for our next quarterly GSDCON event: https://gsdcon.com SOCIAL: Facebook: https://facebook.com/boom.loudrumor/ Instagram: https://instagram.com/loudrumor/ TikTok: https://www.tiktok.com/@loudrumor Web: https://loudrumor.com/reviews #gymowner #fitnessmarketing #loudrumor
05:3701/12/2022
228: How To Turn Your Gym’s Social Media Into A Marketing Powerhouse | Gym Sales Mastery Part 10
GYM OWNERS: Schedule your FREE strategy call with us today!: https://loudrumor.com/discover Welcome to Loud Rumor’s Gym Sales Mastery video series. In this extended series, we dive deep into everything you need to know as a gym owner to get your studio more members, money, and minutes back in your day! Subscribe and stay tuned for much more! As a gym owner, it's more important than ever to be omnipresent on social media. Being where your potential customers are can generate leads and sales that you wouldn't have otherwise. In this video, we'll show you how to use social media to generate leads and sales by turning your gym’s social media into a marketing powerhouse! We'll also share some tips on creating content that will engage your audience and help you grow your business. In this video, you’ll learn: 00:04 - Which social media platforms to focus on 00:50 - Creating a feeling of familiarity for potential members 01:46 - How and why the big brands stay omnipresent Join us for our next quarterly GSDCON event: https://gsdcon.com SOCIAL: Facebook: https://facebook.com/boom.loudrumor/ Instagram: https://instagram.com/loudrumor/ YouTube: https://www.youtube.com/@loud-rumor Web: https://loudrumor.com/reviews #gymowner #fitnessmarketing #loudrumor
02:2025/11/2022
227: Stop Wasting Time: Here's How to Get High-Quality Gym Leads in Less Time | Gym Sales Mastery Part 9
🚨FREE DOWNLOAD🚨 Get your FREE Instagram Lead Generation Cheat Sheet here: https://www.loudrumor.com/ig-dm-cs GYM OWNERS: Schedule your FREE strategy call with us today!: https://loudrumor.com/discover Welcome to Loud Rumor’s Gym Sales Mastery video series. In this extended series, we dive deep into everything you need to know as a gym owner to get your studio more members, money, and minutes back in your day! Subscribe and stay tuned for much more! As a gym owner, you know that building rapport with potential members is key to getting them through the door. But what if you could start building that rapport before they even enter your studio? In this video, I share three tips for creating an instant connection with your leads – and getting them one step closer to becoming a member! In this video, you’ll learn: 00:28 - How to create a flow of online reviews 01:56 - How to generate quality referrals 03:04 - How to jumpstart your content marketing Join us for our next quarterly GSDCON event: https://gsdcon.com SOCIAL: Facebook: https://facebook.com/boom.loudrumor/ Instagram: https://instagram.com/loudrumor/ TikTok: https://www.tiktok.com/@loudrumor Web: https://loudrumor.com/reviews
05:1022/11/2022
226: How to Use Plays in Your Sales Process to Sell Memberships (It's Genius) | Gym Sales Mastery Part 8
🚨FREE DOWNLOAD🚨 Get your FREE Client Intake Form here: https://www.loudrumor.com/member-avatar GYM OWNERS: Schedule your FREE strategy call with us today!: https://loudrumor.com/discover Welcome to Loud Rumor’s Gym Sales Mastery video series. In this extended series, we dive deep into everything you need to know as a gym owner to get your studio more members, money, and minutes back in your day! Subscribe and stay tuned for much more! As a gym owner, you know that objections are going to come up during the sales process. But what if there was a way to use plays in your sales process to overcome objections and ensure a much higher chance of closing the sale? In this video, you’ll learn: 00:03 - Why having plays for your sales process is important 01:00 - Why you need to practice your sales plays Join us for our next quarterly GSDCON event: https://gsdcon.com SOCIAL: Facebook: https://facebook.com/boom.loudrumor/ Instagram: https://instagram.com/loudrumor/ TikTok: https://www.tiktok.com/@loudrumor Web: https://loudrumor.com/reviews #gymowner #fitnessmarketing #loudrumor
02:1817/11/2022
225: 4 Simple Steps to Creating Certainty in Your Gym Sales Process | Gym Sales Mastery Part 7
🚨FREE DOWNLOAD🚨 Get your FREE Client Intake Form here: https://www.loudrumor.com/member-avatar GYM OWNERS: Schedule your FREE strategy call with us today!: https://loudrumor.com/discover Welcome to Loud Rumor’s Gym Sales Mastery video series. In this extended series, we dive deep into everything you need to know as a gym owner to get your studio more members, money, and minutes back in your day! Subscribe and stay tuned for much more! Are you struggling to generate consistent leads and sales in your gym? In this video, we'll show you four simple steps that will help you create certainty in your gym sales process. These steps are based on principles that have been used by some of the top fitness marketing professionals in the world. In this episode, you’ll learn: 00:35 - How to create certainty in your product 01:31 - How to create certainty in your company 02:10 - How to create certainty in the salesperson 02:54 - How to create certainty in the prospect Join us for our next quarterly GSDCON event: https://gsdcon.com SOCIAL: Facebook: https://facebook.com/boom.loudrumor/ Instagram: https://instagram.com/loudrumor/ TikTok: https://www.tiktok.com/@loudrumor Web: https://loudrumor.com/reviews #gymowner #fitnessmarketing #loudrumor
03:5011/11/2022
224: The Science of Gym Marketing: How to Attract Your Ideal Gym Members | Gym Sales Mastery Part 6
🚨FREE DOWNLOAD🚨 Get your FREE Member Avatar cheat sheet here: https://www.loudrumor.com/member-avatar GYM OWNERS: Schedule your FREE strategy call with us today!: https://loudrumor.com/discover Welcome to Loud Rumor’s Gym Sales Mastery video series. In this extended series, we dive deep into everything you need to know as a gym owner to get your studio more members, money, and minutes back in your day! Subscribe and stay tuned for much more! In this episode, we’re talking about how to attract your ideal gym members! As a gym owner, you know that you need to have a steady flow of new members to make money and keep your doors open. But how do you find those new members, and how do you make sure they stay? It’s all about attracting your ideal gym members. Join us for our next quarterly GSDCON event: https://gsdcon.com SOCIAL: Facebook: https://facebook.com/boom.loudrumor/ Instagram: https://instagram.com/loudrumor/ TikTok: https://www.tiktok.com/@loudrumor Web: https://loudrumor.com/reviews #gymowner #fitnessmarketing #loudrumor
03:3007/11/2022