In this episode, I break down a sales call recording that I listened to of a gym owner terribly selling a prospect of membership… which was of course, unsuccessful. I expressed to him the importance of using the greatest salesman paintbrush, a powerful tool that any sales rep who wants to be considered one of the greats, has in his toolbox. I break down his eros, as well as how to do it correctly. Enjoy the episode!

Is closing your business considered a failure? It could be. It might not be. It all depends on… Well, I guess we’ll talk about it in this episode. See you there!

As a leader, you're tasked with quite a few things. Is being liked one of them? See what I, Steve Jobs, John C. Maxwell, Marcus Aurelius, Peter Drucker, and the Harvard Business Review had to say about it.

When I was just 20 years old, I tripped and fell on this amazing marketing strategy that I STILL use today as the cornerstone of any strategy I run.  And I always will.

I don't care what the market pays employees, contractors, or vendors. It doesn't matter to me. I don't pay for the position, I don't pay by the market, I pay for the outcome that I'm looking to achieve. This episode is 100% about how to compensate strategically to achieve your goals better and more efficiently.

In this episode, I break down a conversation I had with a multi-location gym owner that was getting a lot of judgement from members and staff around changes she was making. Although all changes were for the greater good of everyone involved, she took a lot of heat.  I break down how I handle moments like that and share a story about the conversation I had with my son in the hot tub after he saw someone publicly called me a scammer.

When having tough conversations with staff, having a set of techniques to communicate more effectively is important. In this episode, we share 2 very powerful techniques we use at Loud Rumor to separate the 'personal feelings' that come along with feedback and criticism to have more productive conversations.

Transforming Sales Rejection into Rocket Fuel for Success! Welcome to a powerhouse episode where we dissect the art of sales in the fitness industry, turning every 'no' into a stepping stone for unparalleled success. In this deep dive, Nicholas Flamini, a growth strategist for GymLaunch, and Mike Arce, CEO of Loud Rumor, unravel the complexities of sales, offering practical, game-changing strategies that will elevate your approach and skyrocket your results. From understanding how to harness the power of rejection and mastering customer dialogues, to the nuances of empathy versus compassion in professional relationships, this episode is jam-packed with insights. Learn from Mike's roller coaster analogy about taking risks in sales, and Nicholas's perspectives on nurturing relationships for long-term success. This episode is a goldmine for anyone in the fitness industry looking to refine their sales approach, build lasting client relationships, and achieve consistent success. Don't miss out on these invaluable insights – tune in now! GYM OWNERS Schedule your FREE strategy call with us today!: loudrumor.com/info  

Today I spoke with over 100 gym and fitness studio owners from around the world and asked them one very simple question:  "What do you think your main job is as the owner of the business?"  I got many answers, which I share in this episode, except for one. The right one. Today, we'll discuss what that one job is and how you can start focusing on it to be more successful each day. Enjoy.

Today I’m with Sean Pastuch, CEO of Active Life Fitness, who charges more than DOUBLE the most expensive competitor in his area.  He’s not in a major market.  It’s not in an affluent area with people loaded with cash.  He’s just doing a lot of the right things right, and today, we’re going to dive into what those things are, so you can increase the value of each member you work with and ultimately, the value of your business.

If you’re an entrepreneur, there’s no doubt you’ve made decisions based on a gut feeling. That is not necessarily wrong, it’s not uncommon, but it could be very dangerous. And in this episode, we’ll discuss why and how to do it right.

In this episode, we dive into the importance of having a solid #2 in the business and understanding the right time to hire one.

How many SALES CALLS do you believe your team should be making on a daily basis?  Notice I capitalized "Sales" and "Calls".  I did it for a reason.  On this episode, you'll not only learn why, but also, REAL time data across hundreds of gyms that helps you set a better target for the number of sales calls your team makes each day

I recently opened a new gym in Texas, and this week, our first studio manager started. Today is her third day and our first Weekly Manager Meeting, and we get VERY clear on goals.  Here’s how that conversation went.

In this episode, we discuss Objective, Subjective, and Intersubjective realities and rules, and how some of the greatest entrepreneurs see the difference.  The goal of this episode is to help listeners avoid being 'typical', as we believe 'typical' is boring.  However, so many people don't even realize how typical they're being.

People, whether in personal or business, flow in and out of your life. Is that good or bad? In this episode, we will break down the comparison between people and trees to fully understand the benefits and lack thereof of the people that come in and out of your life.

Join digital marketing expert Nicholas Kusmich on the GSD Show as he shares his secrets for high-impact, high-ROI digital advertising campaigns. On today’s episode of the GSD Show, we sit down with Nicholas Kusmich, the founder of H2H Media Group. Nicholas is renowned for his success in digital advertising, having generated hundreds of millions in revenue for his clients. Discover the limitations of traditional funnel metaphors in marketing and explore a new approach that focuses on building confidence. Nicholas discusses the importance of streamlining sales funnels and providing a direct path to the solution for potential clients. Learn how to use data to validate marketing claims and mitigate risk, and discover the power of category design in standing out from competitors. You will also learn effective marketing strategies using social media platforms like Instagram and maximize your ad spend with email lists and retargeting. The conversation takes an intriguing turn as Nicholas delves into the potential benefits of psychedelics for mental health, personal growth, and healing trauma. Hear personal experiences and gain insights into the effects of psychedelics on the body.  Don't miss this thought-provoking episode that combines digital advertising strategies, sales funnel optimization, and a fascinating exploration of psychedelics. GYM OWNERS Schedule your FREE strategy call with us today!: loudrumor.com/info

In this episode, we're tackling a crucial aspect of business growth – identifying and eliminating bottlenecks. Discover the strategies and insights needed to overcome these hidden obstacles that slow down progress and impede breakthroughs. Understanding how to pinpoint and remove these constraints is key to accelerating growth and productivity. We'll dive into a real-life scenario to demonstrate how this is done. This episode is a must-listen for anyone looking to streamline their operations and unlock new levels of success in their business ventures.

We're all working on many things at once:  lead generation, sales, retention, branding, hiring, customer service, etc.  Many people wish everything they worked on just worked better.  A lot better. This technique was taught to me by a mentor years ago, and its sole purpose is to make anything we do work significantly better with equal or less effort!

Dive into practical, straightforward strategies for gym owners to make sales without sounding pushy. This episode is all about mastering the art of genuine customer engagement, blending helpfulness with smart selling techniques. Perfect for those who want to boost their gym's success without compromising authenticity.

Dive into the essentials of gym marketing with a straightforward guide on measuring success. This episode breaks down how to track and interpret key metrics, helping gym owners make smart, effective marketing choices. Get ready for practical advice that’s easy to understand and apply in your fitness business today.

Discover how the innovative strategies of Elon Musk could revolutionize the gym industry. Unpack the secrets behind Tesla's astounding growth without traditional advertising and learn how to apply these groundbreaking tactics to your fitness business. Get ready for a transformative perspective on gym marketing and growth.

Dive into the world of targeted customer feedback in this episode. Explore how asking the right questions to your gym's most valued members can transform your business strategies and boost growth. Get ready for a practical guide to refining your marketing approach!

"In Episode 300 of the GSD Show, we're dropping unheard secrets. Expect a mind-blowing revelation that's never hit the airwaves before. Tune in, get inspired, and find out what's been under lock and key."

"Episode 299 dives into what winners in the fitness industry do differently. Discover the single powerful strategy that can elevate your fitness business from average to exceptional. No fluff, just the real deal – the key to standing out in the crowd. If you're aiming to take your fitness business to the next level, this episode is a must."

"Episode 298 tackles the harsh reality of franchise investments in the fitness industry. Discover the pitfalls that lead many to bankruptcy and the crucial steps to avoid them. We break down the dream versus reality of franchise ownership, offering essential insights for current and aspiring franchisees. Dive into this eye-opening episode to navigate the challenges and turn your investment into a success story."

"In Episode 297, we explore a unique approach to finding top-notch studio managers. Drawing inspiration from an unlikely source, the mafia, we uncover effective strategies for recruitment within the fitness industry. Get ready to learn some unconventional yet highly practical tips to build your A-team. It's all about getting creative and thinking outside the box. Don't miss out on these game-changing insights!"

In today’s episode, Mike is joined by Zack Barna, Founder and CEO of BoomPromo, follower of “The Death Trip” and an expert in building a successful brand to help grow your business. Zack discusses the importance of strategic partnerships and leveraging generosity to strengthen brands. He shares examples of sending thoughtful gifts to potential clients, emphasizing the value of transparency, starting with generosity, and building trust with potential clients. The conversation then transitions to the significance of fitness in Zack's life. He talks about prioritizing daily workouts as a form of stress relief, sharing tips for maintaining personal balance, and avoiding conflicts at the gym. Zack also reflects on his own near-death experience, leading him to embark on a transformative "death trip" journey, exploring the importance of preparedness and leaving a meaningful legacy for loved ones. Throughout the episode, Mike and Zack explore the emotional and spiritual aspects of facing death, expressing gratitude for life's precious moments, and finding peace through acceptance. They share personal anecdotes, reflections on personal growth, and the impact of embracing gratitude. Tune in to this inspiring episode of the GSD show to gain valuable insights on branding, parenthood, and fitness, and learn how to create a life filled with purpose, generosity, and gratitude. GYM OWNERS Schedule your FREE strategy call with us today!: loudrumor.com/info

"Discover the key factor that could transform your gym's success story. It's not just about who walks through the door – it's about who stays. Dive into a game-changing perspective on gym member retention in this episode!"

"Dive into the pitfalls of hyper-growth with Mike Arce from Loud Rumor. Discover the two critical mistakes that could be holding back your fitness business. Join us for insights that could be the key to unlocking your business's full potential."

"Ever feel like you're drowning in tasks and decisions? Mike Arce of Loud Rumor shares insights for gym owners on pinpointing the real challenges behind feeling overwhelmed. Unlock the key to efficiency and focus in your fitness business journey."

"In this episode, explore three common sales objections that can hinder business growth. Learn how to navigate these challenges effectively and why understanding the deeper reasons behind customer hesitations is crucial. Discover insights that could transform your approach to sales and fuel your business success."

Learn how to dominate the fitness industry in 2024 with marketing strategies and personal growth insights from industry experts. In today’s episode of the GSD show, hear from Nicholas Flamini, a growth strategist for GymLaunch, and CEO of Loud Rumor, Mike Arce. They cover various topics related to the fitness industry and marketing strategies. In this video, you’ll learn about the importance of niching down in your business and focusing on marketing beyond lead generation. They discuss missed opportunities in follow-up and sales, the impact of AI on the sales industry, and the importance of prioritization and learning from mistakes in marketing strategies. Additionally, they touch on leadership, decision-making, and personal growth.  This discussion is centered around the fitness industry and what the future may bring to both gym owners and consumers. Learn from Nicholas’ and Mike’s valuable professional insights to prepare for what’s coming in the future of the fitness industry.  GYM OWNERS Schedule your FREE strategy call with us today!: loudrumor.com/info #gymowner #fitnessmarketing #loudrumor

"Strap in for a high-octane dive into the art of sales! We're cracking the code on the four crucial levels of certainty you need to nail every deal. It's not just about the pitch; it's about mastering the game and dominating your sales targets. This episode is your golden ticket to becoming a sales powerhouse. Miss it at your own risk!"

"Explore the power of a crucial sales tool that could redefine your approach to fitness studio sales. This episode promises to unveil a strategy that has the potential to elevate your sales game. Don't miss out on discovering a tool that could be a game-changer for your business."

On day three of my three-day fast, I reflect on the mental benefits of fasting, emphasizing the discipline it builds amidst a household of constant temptations. I've embraced various challenges like cold plunges and intense workouts to strengthen my discipline muscle, recognizing its vital role in success. Whether fasting or facing discomfort, the key is consistent discipline training to overcome obstacles and achieve desired goals. As I approach the end of my fast, I plan a mindful break and Thanksgiving celebration without overindulging, promoting a balanced approach to food and discipline.  

In today's episode, I, Mike Arce, CEO of Loud Rumor, share some eye-opening data about the critical role of a good studio manager in achieving success in the fitness industry. We've discovered that 100% of unsuccessful studio owners admit to not having a good manager, while all those succeeding in growth credit their success to having an effective manager. The key is not just having good people but establishing robust systems that empower them to thrive. Join me as we explore the essential strategies, KPIs, and recruiting processes needed to elevate your fitness business to new heights. For more insights and actionable steps, visit http://loudrumor.com/info and explore the Mastermind program.

Welcome to Marketing 101: Why Most Get This Wrong, where we delve into the core purpose of marketing: increasing revenue. Join us on this insightful journey as we explore the four P's of marketing, with a particular focus on promotion, and how it seamlessly intertwines with the overarching goal of revenue growth. Discover the three key ways to boost revenue and drive business growth: acquiring more customers, increasing the average dollar spent per customer, and fostering long-term customer retention. Focusing on the strategic approach of identifying the lowest-hanging fruit among these three aspects, we explore how to craft tactics that align with a robust marketing strategy. Whether you're a seasoned marketer or just getting started, this video will provide you with valuable insights on how to unlock the true potential of marketing. By understanding the fundamental principles discussed in this video, you'll gain the tools necessary to drive substantial business growth. Don't miss out on this opportunity to revolutionize your marketing approach and propel your success. Join us now! GYM OWNERS Schedule your FREE strategy call with us today!: loudrumor.com/info  

Explore heightened productivity through the revolutionary concept of Thinking Time, inspired by the insightful Keith Cunningham. In this episode, delve into the transformative method that has influenced decision-making for many. By dedicating focused time to unraveling key business constraints without external distractions, creative solutions beyond conventional thinking can emerge. Join in exploring the art of deliberate contemplation and witness the game-changing impact on your business.

In 2024, the future of fitness is taking a remarkable turn with the integration of wearables, genomics, and personalized health insights. The fragmented landscape of health technologies is on the verge of converging, creating a potential revolution in how gyms tailor fitness plans. Imagine a future where AI combines various data points to optimize individual health and workout experiences, redefining the fitness industry. Stay tuned as we explore this transformative vision and its potential impact on shaping a new era of health and wellness.

Today, I’m sharing insights from a recent conversation I had with my CFO about marketing budgets. We've seen positive trends in our lifetime value and customer acquisition cost ratios, emphasizing the importance of a dynamic approach. Discover why we allocate around 23% of our revenue to marketing efforts and how we maintain a healthy ratio of lifetime value to customer acquisition cost.

Learn the art of resilience: Turn setbacks into powerful profit-boosting tactics for your gym. Today we’re joined by PushPress CEO, Dan Uyemera, who shares the strategies that took him from rock bottom to a successful CEO hitting $100 million in just 10 years. In this video, you’ll learn how to leverage your Net Promoter Scores (NPS), build a people-centered business, improve the value that aligns with your gym’s mission using a North Star metric, identify the drivers to scale your gym and learn about Dan’s discovery that will help reduce your churn rate to as low as 1%. Learn from Dan’s resilience, life-changing setbacks, and professional insights in the fitness industry to increase your fitness studio’s profits, decrease your churn rate, and fuel your business’s success. GYM OWNERS Schedule your FREE strategy call with us today!: loudrumor.com/info

Hey everyone, it's Mike Arce. Today, I'm sharing my game-changing win: using AI to recruit top talent quickly and easily. In this episode, I walk you through the process I used with Chat GPT to find an awesome executive assistant in just one week. From crafting job descriptions to interview questions, offer letters, and more, this tool is a game-changer. Tune in to discover how I saved 15-20 hours of work, hired within four days, and streamlined my entire hiring process. Don't miss this efficiency hack—it's a total game-changer. Follow me on LinkedIn for more insights, and let's dive in. Thanks for walking with me, and catch you soon!

Join me, Mike Arce, on an insightful walk as I discuss my recent communication fumble. In this episode, I open up about the crucial aspects of adapting your leadership style, the intricacies of effective communication, and the ever-evolving journey to mastering it. As a leader, discover the art of being flexible, and adjusting your approach to cater to the unique individuals you lead. Stay tuned for an upcoming episode where I reveal a remarkable win - recruiting top talent fast and easy using AI. Thanks for walking with me, and see you soon!

Avoid these six sales strategies in your gym if you want to start selling more memberships. In this no-fluff video, you’ll learn how to improve your sales techniques and what popular mainstream sales techniques to avoid implementing to better your business. Say goodbye to the myths, and hello to increasing profit as we get real about the phony sales strategies that will put you behind. From mastering the art of follow-up to deciphering between the hypnosis of getting clients to say yes vs making a commitment, we’re unpacking it all to debunk the misconceptions that might be holding your sales back.  Get a pen and paper ready, because these are actionable tips specifically crafted for YOU. Join us and amp up your sales game like never before! FITNESS STUDIO OWNERS Schedule your FREE strategy call with us today!: loudrumor.com/info  

GYM OWNERS! Join your host and Loud Rumor CEO, Mike Arce, as he sits down with award-winning entrepreneur, investor, bestselling author, and coach to over 1000+ SaaS founders, Dan Martell. In this episode of the GSD Show, you’ll embark on a journey of transformation and success and walk away inspired and informed as Dan shares his knowledge and expertise to help you elevate your life and leadership. Discover the transformative power of fitness and why Dan believes it gives individuals a significant advantage in life, and hear about his incredible journey from 265lbs to becoming a 6x full-distance Ironman. It doesn't stop there! Mike and Dan touch on the critical role of discipline and reveal how to supercharge your mornings with the "Theory of Constraint" as Dan outlines what you should be doing in the first 90 minutes of each day. You won't want to miss the insights on how Dan invests $300,000 annually in his health and why it's a game-changer for any leader. Explore his latest book, "Buy Back Your Time," and learn how it can revolutionize your approach to life and business. FITNESS STUDIO OWNERS Schedule your FREE strategy call with us today!: loudrumor.com/info  

Bedros Keuilian talks all things money - and how your gym can have a hockey stick of growth with the strategies he shares!  You’ll learn about selling, how to increase revenue in your fitness studio, and how to take control of your own narrative to lead your business to success. In today’s episode, we’re sharing an exclusive talk from one of the most influential and recognizable personalities in the fitness industry, Bedros Keuilian, from our 2023 GSDCON  Sales event. In this talk, Keuilian dismantles common misconceptions about money, gives tips on how to use money to your advantage, provides various selling strategies, and encourages listeners to stop making excuses and to take action.  GYM OWNERS Schedule your FREE strategy call with us today!: loudrumor.com/info Come to our next event! Learn more at https://gsdcon.com/  From the episode… FREE TRAINING - How to Get 100 leads in 7 days: https://fb.watch/nc6XZk2TpV/ 

GYM OWNERS! Join Coach and Advisor, Eric Malzone, and Loud Rumor CEO, Mike Arce, as they share the fundamental principles you should use to have a more profitable gym. In this video, you’ll learn about the importance of attracting the right customers, thinking outside the box, and focusing on profit rather than just revenue in running a successful gym. Eric and Mike emphasize the significance of pricing, suggesting that gyms can double their profit by increasing pricing by ten percent. We discuss the fundamental principles of putting pricing on paper and regularly increasing pricing, as well as the importance of innovation and community in keeping clients engaged and increasing profitability. FITNESS STUDIO OWNERS Schedule your FREE strategy call with us today!: loudrumor.com/info From the episode… FREE TRAINING:  How to Get 100 leads in 7 days: https://fb.watch/nc6XZk2TpV/ The 4 Ps of Marketing https://loudrumor.com/4p