You know you need to crack on with your marketing, you know all about the benefits but just can’t seem to find the motivation.  If that sounds familiar, then this podcast is for you because I’m talking all about motivation. So let’s take a look at how to get - and stay! - motivated. In this episode we look at:If you want a successful practice, you have to do the work to attract clients. But not only do that, but do it regularly and consistently (and if you struggle with consistency, check out episode 26 ‘The truth about consistency (it might not be what you think)) But we all have days when we feel demotivated and struggle to get started. So here is:The fundamental question to ask yourself How your answer to this will keep you focused. ...and a little about moneyIn private practice, knowing this will drive you every single day - when you wake up, this gets you out of bed, and when you hit a rough patch as we are all prone to do, it will mean you’ll find it within yourself to carry on and not just call it a day. If you need help with how to get more clients in this coming year, then come and join us in the Grow Your Private Practice Club. There’s never a better time because on 7th January the price of the GYPP Club goes up, so if you join now you’ll be locked in at the current low price for as long as you are a member. In 2021 the word of the year in the club is action, becauseAction is the antidote to fear - you only get rid of your fear by doing - check out podcast episode 1Action is what moves your practice forward andAction is what brings you success. So in January if you join you can attend the new member call, where I’ll show you how to make the most of the club and get your questions answered, Then we have the ‘Get focussed, achieve more’ workshop, Also the members Q&A at the end of the monthSo you can get started in the Foundations course, take action and see results. You also have access to the private practice success roadmap, the comprehensive library of courses and workshops, regular monthly workshops and guest workshops, member offers and a friendly supportive group of peers. So is it time to get off the fence and take action? Just check us out at Grow Your Private Practice.co.uk - you will be very welcome.

Aah 2020, what a year you’ve been! But as 2020 limps to a close, I’d like to invite you to take a closer look and reflect on some of the lessons it’s taught us. I for one have learned a lot - about myself, my business, life…… And to dismiss all we have experienced without reflection is such a waste. So let’s reflect on some positives from 2020 so you can get more of the good stuff in your life, let go of some things that no longer serve you and see how you can protect yourself going forward. In this episode we look at:5 Questions for reflectionOther questions to considerTake what you can from this year and use it to help you going forward. And if you need help getting off to a good start in 2021 come join us in the Grow Your Private Practice ClubAnd join before 8 pm UK time on 7th January 2021 to get locked into the current price and beat the price rise. 

Today's podcast is my 26th so that means I have recorded a podcast every week consistently for 6 months. So I wanted to talk a little about consistency, and it might not be what you think.Consistency is what we want, but you can get to consistency via different routes, and it’s about working out the right way for you. In this episode we look at:Why consistency is so importantWhy we struggle with itCreativity and waiting for inspirationThe impact of energy levels and making it work for youThe power of deadlines and accountabilityUsing rewards What to do when you’ve lost that consistencyOne important thing NOT to doIf you recognise yourself in this, then don’t struggle alone, come join the Grow Your Private Practice Club. GYPP is all about removing overwhelm, tackling those fears and taking action to move your practice forward and attract more clients and make more money. Here’s what I believe about consistencyConsistency is best - make a commitment and stick to it wherever possibleQuality over quantity - don’t post just anything because you haven’t posted for a while.Things happen, just get back on the horse and learn what you can - Protect yourself by prep in advance, comment on others posts if you don’t do your ownTake into account your personality So there you go, a few thoughts about consistency. Yes, there are many many benefits to being consistent. But sometimes life happens and things don’t go as planned. The important thing is to do what you can to prepare in advance so you have something to post when you need it. Work out what works best for YOU and take advantage of your own way of working.And if you lost consistency, just get started again as soon as you can and don’t beat yourself up about it, just learn what you can to protect yourself going forward. Links to follow:Episode 8: What is social media engagement, and why you need to knowEpisode 17: 10 Reasons why blogging will attract more counselling clientsEpisode 23: How to avoid the feast and famine cycle in your private practiceEpisode 24: Managing your diary with time blockingEpisode 12: Your Business, Your Rules: Making it work FOR YOU

In this episode, I’m delighted to have Kat Love as my guest.Driven by personal experience Kat is on a mission to give back so more people get to experience the power of therapy. So they help therapists with websites, copy and coaching in order to get more clients and referrals.In this episode we look at:Kat shares 4 main mistakes that you could accidentally be making on your website along with how to fix them.Including:How to stop sounding like everyone elseHow to encourage visitors to take the next stepHow to stop being Wikipedia for mental health issues How to write with clarity and warmth Kat also shares some great tips about really making connections with potential clients on your website via the copy. And we also discuss how important it is for your client that they get a sense of you in order to choose the right counsellor for them. Links to follow:Check out Kat’s services that help with copywriting for therapists and marketing and business coaching for therapists.https://www.katlove.com/https://empathycopy.com/And connect on Facebook Other links:Episode 3: Drop the psychobabble, get more clientsEpisode 15: What to include on your FAQ page

Time - or the lack of it - is something that will hamper your private practice success, so take control now and prioritise your practice. In this episode, I share a highly effective yet extremely simple way to take manage your diary with time blocking. This follows on from last weeks episode about how to avoid feast and famine in your private practice, so if you haven’t already check out episode 23.Yes, time blocking will help you prioritise your time to ensure your business works in the way YOU want it to But it’s not just about work, you also prioritise family, social and leisure time as well as self-care.In this episode we look at:What time blocking isWhy it’s going to really help you take control of your weekHow it will increase productivity and reduce overwhelmHow it helps with self-care, work-life balance and reducing stressHow to get startedHow it helps you be realistic in how much time you have and need. And I also share my favourite productivity tip with you too. If you’ve ever felt like you don’t have enough hours in the day or have trouble finding time to focus on your practice because you have so many other things going on in your life, you’re going to love this.And if you need help with any aspect of marketing your practice no matter what stage you are in, then come and join the Grow Your Private Practice Club and see how much difference the extra focus and support will make.

Being self-employed and running your own private practice has many many benefits to you. But one of the downsides is the potential insecurity of the ‘feast and famine’ ie busy periods followed by quiet periods. So in this week’s podcast, I’ll be exploring this, and sharing how you can protect yourself, your practice and your income. In this episode we look at:My personal experience of this and the lessons I learnedWhy it happens How to protect yourselfHow protecting yourself might sound counterintuitiveThe not very sexy but highly effective solutionIn order to run a successful and sustainable practice, it’s important to take control. And in the next episode, I’ll be sharing a super simple way to take control of your diary so you can make or find the time in order keep a steady stream of new clients to your practice.Links:Episode 6: Do you need to be an expert to attract counselling clients 

How are you feeling?I ask because I am tired and emotional, which I know is often code for how we describe people at the end of a night out after having one too many glasses of vino, but I am literally tired and emotional. By 9 pm I am falling asleep. I sleep well, but still wake tired. And I wouldn't describe myself as a cryer, but the other morning I cried twice before 9.30 am.So I asked the Grow Your Private Practice community if anyone else felt this and yup, loads of people reported similar. One even cried at a Macdonalds advert. Emotions are funny, aren't they?So in this episode, I want to know how YOU are feeling because one thing I know about counsellors is we tend to be a bit rubbish at taking our own advice. In this episode, we look atOur tendency to have unrealistic expectations of ourselvesFeeling guiltyTaking our own adviceMindful viewingYou are an expert at self-care and I bet you make sure that others increase theirs and stop being so hard on themselves. So whenever you hear a critical voice in your head, or feel guilty for doing something for yourself, or snap at others or whatever thing happens to make you feel guilty I’d like you to consider what your reaction would be if a client said that. You would treat them with kindness, compassion and respect. So do the same for yourself. 

What do you need to know before you start marketing your private practice?Whether you want a full time practice and bring in a full time income, or a small one that fits in around other commitments, you will need to attract clients and keep attracting them consistently. This way you’ll have a steady flow of client enquiries to avoid the ‘feast and famine’ situation. So you have a new set of skills to learn. And as with all businesses, it takes time and effort to attract clients and keep attracting clients.So lean closer, I'm going to share with you 5 things therapists need to know before starting in private practice.In this episode we look at:Why it’s a marathon, not a sprintWhy it’s important to ‘feel the fear and do it anyway’How to increase the ‘know, like and trust’ factorHow progress beats perfection every timeWhy it’s important to find the marketing activities you enjoyConsistent marketing activities are essential in private practice, so make it a priority. Consider how you can make them part of your regular weekly activities and it’ll make your life easier and your practice more profitable. And if you need help getting started attracting clients, in the Grow Your Private Practice Club, I have 2 courses that will really help. The Foundations course gets you off to the best possible start. It covers time management, personal development, who you want to attract and the way you can start attracting themThe Quickstart course. How to get started quickly and without a website. Links:Episode 20: ‘How to banish shiny object syndrome and stay focussed’For full show notes, go to janetravis.co.uk/21

This week in the GYPP club one of my members said ‘Well, I've just set up a Twitter account. No idea what to do next or who to follow lol’It turns out she already was on 2 social media platforms And I thought hhmm… whats going on here. So I thought it would be a great subject for the podcast. So let’s look at how to banish shiny object syndrome and stay focussed.In this episode we look at:What IS shiny object syndrome?Why it's badWhy do we do it?How to get focussed5 things you can do to banish shiny object syndromeShiny object syndrome is extremely common and is just one more hurdle to get over when in business. But as with everything, once you’re aware of it you can protect yourself.And if you protect yourself, you can move your practice forward by focusing your precious time, energy So it’s got to be worth taking stock of.And I really DO want you to spend less time and energy on your marketing and get better results. Imagine how that will feel?Marketing your practice is actually not that hard, you just follow some steps and there you go! It's your mindset issues that really hold you back. Fears, and things like Imposter Syndrome, procrastination, perfectionism, shiny object syndrome syndrome, inner critic, comparisons and money mindset. Phew! In the Grow Your Private Practice book there is a whole section devoted to mindset issues to help you manage these so they don't stop you from the success you have worked so hard for. Check it out on Amazon, just click here. 

If you’re a counsellor or psychotherapist, CPD is something you’ll be doing throughout your professional life. So today we have special guest John Wilson from Onlinevents who knows a thing or two about training and CPD. A psychotherapist since 2005, he’s also a trainer at Temenos and has run Onlinevents with his sister for 10 years.Onlinevents provides a vast range of varied CPD activities for counsellors and psychotherapists, from interviews with specialists, trainers and authors to interactive workshops. Today he shares some of his vast experience to help us get the most out of the CPD we consume.In this episode we look at:Where would you recommend a newly qualified counsellor start with CPD?The benefits of ‘dipping your toe in’ with different training and trainers before you commit to a larger piece of trainingHow there’s more to training than just learningThe importance of personal development for both you and your client work.I do hope you’ve enjoyed this episode. If you did, please be sure to hit subscribe so you get the latest episodes delivered directly to your device. Have a fabulous day and hope to see you next week.About JohnJohn has been facilitating Counselling & Psychotherapy programmes in the UK for more than 10 years.Currently the director at Temenos Education he also has a private practice where he offers online Psychotherapy and Supervision using video and chat communication platforms along with virtual environments. He is also the co-founder of Onlinevents which has grown to be the world’s largest library of online video and audio content with instant certification and a learning log.As well as this, he is also a past chair of the Association for Counselling & Therapy Online (ACTO) and has served for 6 years on the board of the World Association for Person Centered & Experiential Psychotherapy & Counselling.His passion to bring online learning into the field of Counselling & Psychotherapy has also led to the development of online experiential learning within the Temenos programme, facilitating the exposure of Temenos students to external tutors who are located in different parts of the world. Links to follow:You can read an article John co-authored about online group facilitation hereTemenos Onlinevents CPD LibraryFind Onlinevents on all the social media platforms - NOTE there is only one E in the middle! Onlinevents' Twitter

When I asked counsellors what they struggled with when it comes to blogging, knowing what to write about was a common concern. So in this episode, I share 7 ways for therapists to find with blog post ideas. In this episode I share:Why blogging is so good for your businessWhy you can relax - you don’t have to answer lifes questionsHow blogging is no place for perfectionismHow to avoid procrastination7 Ways for therapists to find inspirationSo there you are, inspiration for blog post ideas. All of them simple, all of them effective. And for a little extra inspiration, download the free guide ‘101 headlines for your therapy blog’, which shows 101 headlines for just one niche. You will find this at janetravis.co.uk/18Blogging can be an excellent way to attract more clients and more income to your practice, so is it time you got started?And remember, the Blogging With Confidence course will help you with all aspects of blogging, whether you are new to blogging or want to improve your results. It includes everything you need, including:A quickstart section for if you’re brand newThe Blogging Blueprint, which is a system to simplify writingTemplate to get you goingHow to never, ever run out of things to write aboutHow to make the most of every blog post for years to comeSo come and join us in the Grow Your Private Practice Club for this and a comprehensive training library, along with a supportive group of peers. Have a great week, and see you again soonLinks from this episodeTrelloEpisode 4: 7 Steps to sharing great quotes on social mediaEpisode 15: What to include on your FAQ pageEpisode 17: 10 Reasons why blogging will attract more counselling clientsBrainyquoteAnswerThePublic

Content marketing is all about creating and sharing valuable, relevant, and consistent content to attract followers and ultimately clients.So this means you can stop panicking about having to sell yourself, and concentrate on simply helping people. Doesn’t that feel better?So it's basically writing blogs, producing podcasts or videos, using social media, webinars and workshops.All are good, but most counsellors choose blogging from those, so that’s what we will focus on in this episode.And there is also a free guide '101 Blog Post Titles for your Counselling Blog' you can find at janetravis.co.uk/17In this episode we look at:How we used to attract clients before the internetWhat is content marketingWhy does it work so well for counsellors?10 benefits of writing a blogI hope you can see how beneficial content marketing is for your practice and how it will both help your readers and attract more clients. If you need some help getting started blogging, or you’ve been blogging a while and want to up your game, the Blogging With Confidence 2.0 course is released 23rd October 2020 completely updating the current course.It includes everything you need, including:A quickstart section for if you’re brand newThe Blogging Blueprint, which is a system to simplify writingA template to get you goingHow to never, ever run out of things to write about.As a member of the Grow Your Private Practice Club you not only get access to the Blogging With Confidence course but everything else you need to go around it.This includes choosing your niche, time management, managing the mindset with issues like imposter syndrome, perfectionism, procrastination etc, social media, website and much more, along with a supportive group of peersIf you’d like to know more, check out the Grow Your Private Practice Club

If you have an inner critic or get Imposter Syndrome, then it can become second nature to kick yourself whenever you do something you consider wrong or not good enough. Not only is this exhausting, it’s debilitating and can significantly reduce the success of your private practice. So it’s important to address this.The good news is, you can do something to neutralise this that’s not only simple and effective, it’s also fun and pleasurable.And I share this super simple trick in this episode. In this episode we look atA practical, effective way to reduce overwhelmWhy we shy away from sharing our successesHow there’s only one way to failThe importance of recognising your achievements2 really simple but highly effective ways to develop your inner cheerleaderA fun, pleasurable way to make this a habitThat critical inner voice can be a real bully and if left unchecked can have a detrimental impact on your business. Stand up to it, strengthen your own inner cheerleader and get the success you deserve.And if you need some help with that, join us in the Grow Your Private Practice Club, where you not only get training on all aspects of growing your practice, you get support from myself and all the other members too. Take a look at the Grow Your Private Practice Club here.

I was terrified before I went to counselling for the first time. (And the second, third and all subsequent times too, actually!) And I know I’m not alone with that. So if clients are terrified of counselling, it’s part of our job as private practitioners to help alleviate that fear. To remove any blocks to accessing help that are standing in their way.And one of the ways you can do that is on the FAQ page on your website. This is your place to spell out the next steps to working with you. So in this weeks episode, I talk about the FAQ section - what it is, what to include and what not to include. And there is even a free helpsheet to get you started. In this episode we look at:The importance of an FAQ pageThe main questions should you includeWhat questions you should leave offWhat other questions might you include.By removing any barriers to accessing counselling via your FAQ page, people will be more likely to take that next step towards getting the help they need - and you making the income you need. So is it time to give your FAQ page a facelift?Grab the free helpsheet from janetravis.co.uk/15

In private practice, you’re going to need a cancellation policy. But these can be tricky as there is an absolute right or wrong way of doing it. So how can you work out what’s right for you?In this episode, Tamara Howell, a psychotherapist in private practice and also founder of Private Practice Paperwork, joins me to explore some of the pros and cons to help you discover what’s right for you. In this episode we look at:How long should your cancellation policy be for?Should you get a prepayment?What are the implications for the therapeutic alliance?Keeping boundariesWhat happens if you enforce a boundary and they don’t return?Tamara also shares a simple trick to make explaining your policy much easier.Handled well, your cancellation policy will help protect you and model boundaries to your clients. So take some time to work out what your policy is and why because the more clear you are both for yourself and your clients, the less stressful it will feel. __________________________________I do hope you’ve enjoyed this episode. If you did, please be sure to hit subscribe so you get the latest episodes delivered directly to your device. Have a fabulous day and hope to see you next weekTamaras free Facebook groupPrivate Practice Paperwork

For some therapists, online directories can be a great source of clients, so in this episode I take a deep dive into the positives and negatives of using directories and how to make them work for you.To start attracting clients quickly, one of the first things I suggest is to get yourself on an online directory - I talk about it in the Quickstart section of the Grow Your Private Practice book and the Quickstart course in the Grow Your Private Practice Club.But with so many counsellors on them, how can you make them work for you?Here’s what we talk about in this episode:Positives and negatives of being on a directoryOverview of directories from the clients perspectiveHow your directory entry is about connecting with your potential clientsSome simple tips for your photo Some do’s and don’t to watch forAnd finally...Directories aren't effective for everyone, so how do you decide whether directories are working for you?___________________________Directories can be a fantastic, cost effective way for you to attract clients. Allow your personality to come through - your warmth, your compassion - in order to help the potential client to feel comfortable about contacting you. Let’s consider the potential client and make this easier for them.And if you need some help with your messaging so you attract more clients more easily, this is exactly what the Grow Your Private Practice Club is all about.Or check out the Grow Your Private Practice book.I do hope you’ve enjoyed this episode. If you did, please be sure to hit subscribe so you get the latest episodes delivered directly to your device. 

How can you make your business work for you on your terms and in a way that is right for you?In this episode, I look at how when it’s your business, you make the rules and what this means for you. How you can maximise your qualities and make them really work for you, and the importance of personal growth and understanding self-sabotage. When you run your own business, you can decide:Your working hoursYour feesYour marketing methods Your work patternsHow exciting is that?! How many other jobs give you that level of flexibility? How many other jobs offer that opportunity. When it comes to marketing your private practice, everything works. The trick is finding what works for you.This is what I LOVE about working for myself - I make my business work around me, my life, my preferences and my wants and needs. And if you need help with your marketing, grab the Grow Your Private Practice book which is available on Amazon now.Or get the free download '54 Specific ways to attract therapy clients'Remember to subscribe so you don't miss a show and it would be brilliant if you could leave a review. 

How are you at the moment? Because I don’t know about you but I’ve been feeling pretty exhausted lately like my get up and go got up and went. The long term effects of the coronavirus pandemic are hitting us all and personally I’ve felt low, burnt out and frankly exhausted.It feels like I’ve lost my mojo. How about you?At times like these, doubts and insecurities can creep in and whisper lies in your ears:I can’t do thisI’m not good enoughIt’ll never workNo one can afford to have counselling nowI’ve been through enough mojo malfunctions to know that it’s a truly horrible place to be. But I want to reassure you that it’s not permanent and in this episode I share 3 things that will help you - including a free workbook:In this episode, we look at:How you might be feeling stressed, anxious or exhausted - or all 33 simple ways to helpGoing back to basicsGoing on a work diet Pressing the pause buttonSimple ideas to give yourself a boostI have a free workbook to help you get started HEREAnd finallyYou are in control of what you bring into your life, so I finish with some tips on simple changes you can make to boost your mood.Now is a difficult time so press the pause button if you need to. But don’t stop. You’ve worked too hard, come too far. And if you need some help trimming off the fat and just concentrating on what’s important, this is exactly what the Grow Your Private Practice Club is all about, along with time management tricks too and a friendly, supporting community of peers. What to do nextIf you enjoyed this show, please share with your counselling peers.And don't forget to subscribe!

What do clients need when they land on a counsellors website? Well in this episode I have the fabulous Sarah Gershone from Strong Roots Web Design with me talking all about this.Sarah Gershone works specifically with counsellors to make beautiful, functional websites. She is also a friend of the Grow Your Private Practice Club and has delivered a highly popular workshop on pimping up your homepage - the replay is available now so if you fancy seeing that, come and join. In this episode, we’ll be busting 5 website myths about that could be holding you back. > People will read my sitePeople access information on a website differently than, say, a book, so if you want people to read it you need to make it super easy for them. > If you build it they will comeYou might have a beautiful site, but are people seeing it?> A free site will be just fineOne of the functions of a therapists website making the client feel safe. So what is the deeper message we are giving out with a free site which might impact the client?> The most important thing is to look goodA website is not just a brochure, it has a purpose. So although looking good is important, what do you ultimately want the client to do?> My website is finishedA website is like a plant: to continue to thrive it needs tending.Highlights you can’t miss13.06 Don’t be afraid to repeat yourself on your website26.00 How an unpolished site can ring warning bells for clients35.31 Why counsellors are at an advantage when it comes to knowing clients40.02 The benefits of a resources sectionAnd finally….Did you know that 60% of your website visitors use a mobile device to access the internet? So be sure you check this. LinksStrong Roots DesignDiscover the secrets to a successful website, free video mini courseConnect with Sarah on LinkedInAnd if you need more help, here’s some of the training to do with Websites available in the Grow Your Private Practice Club:Focus On BrandingPimp up your homepage, with Sarah GershoneYour Website BlueprintMake your own Wix websiteWhat to do nextIf you enjoyed this show, please share it with your counselling peers. And I’d be really grateful if you would take a few minutes to leave a rating and/or review on Apple Podcasts, it makes such a difference. And don’t forget to subscribe to the show on your favourite app of choice to get automatic updates as soon as a show goes live. 

If your social media marketing takes too much time isn’t delivering the results you want then it’s time to have a re-think. In this episode I talk about how sometimes, doing less is more. Here’s what you’ll learn in this episodeWhat the platforms want Why scheduling out posts is no longer enoughHow to get more people to see your postsHow to reduce time and energy yet get better results And finally…How to manage social media FOMOHow to use comparisons to your advantageLinks to followUsing introvert superpowers to attract more clientsWhat is social media engagement and why you need to knowCheck out the Grow Your Private Practice Club HERE

Social media can be an amazing tool for growing your practice, OR it can be a massive time suck that doesn’t bring you results.So how can you make it work for you? Lots of ways! In this episode we’ll be looking at engagement, the algorithm and what it means to you. Here’s what you’ll learn in this episode:What social media engagement is Why it’s importantThe pros and cons of social mediaWhat happens if you don’t get engagement on your posts Appeasing the social media godsExamples of simple questions to ask to increase engagementA simple way to understand engagementHighlights you can’t miss12.17 Playing snakes and ladders12.37 What actually IS engagement?14.14 Increasing engagement and some examplesAnd finallyI share a simple experiment to see what posts encourage you to engage.Social media can be a powerful and free tool to use to grow your private practice, so Appease the social media gods and they will reward you. Links to followThe Social Media Made Simple course and the Monday Inspiration calls are all included as part of membership of the Grow Your Private Practice Club.  Find out more at the Grow Your Private Practice Club

Welcome to this weeks episode, where today I have my first guest to the podcast.Fifi Mason is a Personal Brand Strategist and Visibility Coaching, helping introvert entrepreneurs and small business owners get visible and develop a personal brand business that aligns with their personality. Fifi is also a popular friend of the Grow Your Private Practice Club and has been a guest expert for us a couple of times. The replays are available in the club, so if you fancy seeing more of Fifi, come and join. Today we will be looking being an introvert, how it can impact you when it comes to marketing, and how you can use it to your advantage. What is the definition of an introvert?The difference between shyness and introversion, and why it’s important to knowWhat business challenges do introverts face?How Fifi manages her energyThe challenges of authenticityTips for introverted business ownersHow to reduce overwhelmHow can we overcome these challengesIntrovert superpowersThe reason why Fifi has blue hairHighlights you can’t miss14.38 Building the know, like and trust factor16.13 The importance of self-knowledge and self-acceptance22.47 A great tip for feeling more comfortable at networking events27.25 The power of writing for introvertsAnd Finally Fifi recommended the book Quiet: The Power of Introverts in a World That Can't Stop Talking, by Susan CainResourcesThe Quietly Successful Summit 2020 https://quietlysuccessfulsummit.com/Check Fifi out here https://fifimason.com/Connect with Fifi on LinkedIn https://www.linkedin.com/in/thefifimason/Grab Fifi’s free workbook Embracing the introvert within https://fifimason.com/embrace-the-introvert-within-worksheet/Notion all in one workspace https://www.notion.so/product11 Steps to master Smalltalk https://s3.eu-west-2.amazonaws.com/gypp/Jane_Travis-smalltalk-pdg-foundr.pdf

How often have I heard counsellors say that they don’t know enough to write blogs, hold workshops, be on social media. They worry about not having enough expertise. But how much expertise do you need, and do you need to be an expert to actually attract more counselling clients? Let’s take a look.Here’s what you’ll learn in this episode:Why it feels so conflicting to call yourself an expertShould you call yourself an expert?The downside of being an expertThe super simple mindset shift that will change everythingWhy it’s important to be seen as an expertHighlights you can’t miss4.00 The quote that changed everything for me6.50 How this can impact your Imposter Syndrome8.44 Why this is so important9.43 What should you actually do?And Finally…How to find more confidence about your knowledge, skills and experience

Let’s talk about how to handle the initial phone enquiries and increase the chance that they will become your client.We’ll look at:The reality of phone enquiriesAdopting the right mindsetIncreasing confidenceTaking gentle control of the callSetting expectationsMaking the booking at the day/time that’s best for youHow to refer the client on, without them feeling rejectedI also share a tip on how to feel really natural in these calls along with a free download for you to help improve your confidence  Because you work hard to get new clients so let’s make a great first impression on the phone. What to do nextIf you enjoyed this show, please share it with your counselling peers. And don’t forget to subscribe to the show on your favourite app of choice to get automatic updates as soon as a show goes live.

We all love a good quote and if you use social media I bet you’ve used quotes and quote images at some time. But how can you make them unique and interesting. Here I share 7 steps to making quote images that really boost your social mediaHere’s what you’ll learn in this episode:How the success of quote images on social media has changed over timeWhat an algorithm is and why it's important you know7 Steps to take for success when posting quote imagesWhat NOT to do if you want engagementHighlights you can’t miss3.46 Social media snakes and ladders5.56 A simple way to find unique quotesAnd Finally…For lots of new, topical and interesting quotes, visit Brainyquote.comWhat to do nextIf you enjoyed this show, please share it with your counselling peers. And I’d be really grateful if you would take a few minutes to leave a rating and/or review on Apple Podcasts, it makes such a difference. Don’t forget to subscribe to the show on your favourite app of choice to get automatic updates as soon as a show goes live. 

I think you’ll agree that communication is vital. So how can we change the language we use in our marketing to attract more clients? How can we drop the psychobabble?In this episode, I share why this is so important for a counsellor, some examples of language to use and some practical tips so you can get started today. Here’s what you’ll learn in this episode:How the therapeutic relationship is key to a clients successUsing marketing to start that connectionThe difference between 'A Professional Counsellor and being 'professional'Why clear beats clever every timeHow Imposter Syndrome affects thisHighlights you can’t miss5.56 Practical examples to give you ideas8.26 A simple trick to make your marketing language clearAnd Finally…I share some simple, practical actions you can take today to get started.  What to do nextIf you enjoyed this show, please share it with your counselling peers. And I’d be really grateful if you would take a few minutes to leave a rating and/or review on Apple Podcasts, it makes such a difference. Don’t forget to subscribe to the show on your favourite app of choice to get automatic updates as soon as a show goes live.