First impressions matter, so in this episode I have guest Kim Simmons, a VA that works exclusively with therapists, here to share her knowledge about why a smooth onboarding process helps the counselling process. We look at:Why a smooth welcoming process helps the therapeutic relationship How it can help a client continue the counselling processHow it demonstrates that you run a professional serviceAnd Kim shares lots of tips and ideas you can try right now. About Kim SimmonsKim started her business Virtually Irreplaceable in late 2020 after working with therapists in Private Practice as a Virtual Assistant for several years. She has since pivoted the business to helping therapists get online, get their processes in place and their systems set up.And because she has such a lot of experience of working specifically with counsellors she has a great knowledge around therapy specific business, like confidentiality, paperwork etc - basically, she takes away the headaches for you. Links to follow:Connect with Kim on Linkedin HERE And see how she can help you at Virtually Irreplaceable Signable.appWorkflow FreebieOnline Course (Virtually Done)Facebook - facebook.com/VirtuallyIrreplaceableInstagram - instagram.com/virtuallyirreplaceableGrow Your Private Practice Membership

I’ve often seen in counselling groups people say ‘follow me on social media and I’ll follow you back’.But though this can sound like a great idea on the face of it, there are some things to be aware of.So in this episode I invite you to take a closer look with me so you can make up your own mind if this is the right thing for you. So let’s take a look at the good, the bad and the ugly of following other counsellorsLinks to follow:Grow Your Private Practice BookGrow Your Private Practice MembershipHow to get followers by helping instead of selling FREE guide

One of the things I love about running a business is that I can be creative in my marketing. But what if you think you’re not creative? Maybe you don’t know how to allow your creativity to blossom. Or maybe you just struggle to find your own voice and everything you write comes across as a bit starchy or lacking personality?Well, don’t worry, because in this episode I have the fabulous and creative Penney Fox coming to talk about exactly this so you can start to enjoy your marketing. About Penney FoxPenney has been running her own business since 1999 so understands the daily struggle to grow your business while still finding time for a personal life.In 2019, she developed the Create Your Business hybrid subscription box program. This is available either as a physical box if you’re in the US or you can get the online version no matter where you are in the world.  It’s like self-coaching every month, where you’ll get an interactive workbook sent to your inbox or creative tools that show up at your doorstep to help you develop your marketing messages to reach more customers online.AND She just published a book called ‘I just did a thing’ looking at creating change in your business - and life The Create Your Business programs can be found at CreateYourBiz.net and the book I Just Did a Thing can be found on the same site as well as ordered from Amazon HERELinks to follow:Episode 17: 10 Reasons why blogging will attract more counselling clientsEpisode 18: 7 Ways for therapists to find blog post ideasEpisode 46: 14 lessons I’ve learnt from growing my businessEpisode 48: How I use creativity to diversify my practice, with Yasmin Shaheen Zaffar

Constantly coming up with ideas for your content can feel impossible, but in this episode, I share my way to brainstorm ideas for blogs and social media and come up with a never-ending supply of ideas.But not just that, how to make the whole thing a pleasurable experience. Because the more you enjoy marketing, the more you’ll do it, and that consistency is what really makes a difference to your practice.Links:Attract more clients by Helping not SellingEpisode 53: Why having a niche is essential in 2021Episode 18: 7 Ways for therapists to find blog post ideas

Ho ho ho, Meeeeerrrrry Christmas! With Christmas fast approaching, in this episode I’m sharing with you something that will save you time, and benefit both your business and you.I’m sharing a free download, my early Christmas gift to you that will boost your social media engagement over the Christmas period, and in this episode I’ll walk you through how to make the most of it. So if you want to save time and get better results on your social media over the festive season, take a listen.Links to followChristmas Engagement CheatsheetEpisode 63: Personal Disclosure in Marketing: What Therapists Need To Know (Part 1)Episode 64: Personal disclosure in marketing: what therapists need to know (part 2)Episode 8: What is social media engagement, and why you need to know

If you struggle with perfectionism, it can trip you up in lots of ways. And if you choose to write blogs to grow your practice, it can stop you from publishing what you’ve written so neither you nor your readers get the benefit of your work. So if you have written blogs but not published them and they are languishing in your drafts folder, take a listen as I explore 5 things to watch out for and what to do about them.Links to follow:Episode 17: 10 Reasons why blogging will attract more counselling clientsEpisode 18: 7 Ways for therapists to find blog post ideasEpisode 65: Does Therapy Need A Rebrand?Episode 69: 9 Tips to get more readers on your blogs (a guide for therapists)

When you first start out in private practice it can feel like there is a never-ending list of things to buy and do. But here’s the thing: all you really need is to be qualified, insured and if required in your country, supervised. Everything else can wait until you’ve started getting an income. But so often we can feel compelled to buy certain things because we think it’s what a business needs, and as such it’s easy to overspend.So today we’re going to look at logos and business cards: Do you need them, what to watch out for and how to make the most of them if you already have them. Links to follow:Episode 2: The clients journey into therapyEpisode 21: 5 Things therapists need to know before starting in private practiceEpisode 53: Why having a niche is essential in 2021

Quick question for you:  Are you the sort of person that springs out of bed, enthusiastic and ready to take on the day?No, me neither. So if you’re feeling lethargic and need a helping hand, here are 10 super simple ways to get motivated to work on your private practice - because let's face it, we all need a little help sometimes.Links to follow:For info about the Grow Your Private Practice Membership and to join, click hereTry Brain.fm for ambient musicGrab The Grow Your Private Practice book

We’ve all heard of burnout, and it’s so much more than being tired or exhausted. But how can you recognise it?In this episode I have guest Charlie Hyde talking with me as we share our experiences of burnout along with some practical tips and ideas to protect yourself. About Charlie HydeCharlie is a Consultant recovering from Burnout; her YouTube channel and blog, Today Years Old is the phoenix from the ashes of Burnout. On these, she talks about how you can overcome Burnout, how to get back onto the career bandwagon after Burnout and how you can spot the signs to avoid it in the future. Charlie has also set up her own Fintech business recently, Networthr which aims to help people reclaim control over their finances and make it one less thing to worry about. She’s always open to chat and you can reach her through LinkedIn.Connect with CharlieToday Years Old LinkedIn NetworthrLinks to followEpisode 58: Compassion fatigue and burnout: What therapists need to know, with Howard BaumgartenEpisode 47: How to stay productive, even on low energy days

Blogging is a brilliant - and free - way to help people, connect and share your knowledge. But it’s an underutilized marketing strategy. So if you want to start blogging it up your game, here are 9 tips to get more readers on your blogs.Because let’s face it, if you’re going to the effort of writing a blog, you want as many people to see it as possible. Links to follow:Growyourprivatepractice.co.ukEpisode 65: Does Therapy Need A Rebrand?Episode 18: 7 Ways for therapists to find blog post ideasEpisode 17: 10 Reasons why blogging will attract more counselling clients

One of the first things a new therapist does is sign up to an online directory, but is this enough? And what should you do if you don’t get the results you were hoping for?In this episode we look at:Why directories can be a great choiceSome of the downsidesHow being on a directory fits into your marketing strategyWhat to do if your is currently not working for youLinks to follow:Episode 5: 6 Steps to turning an enquiry into a bookingEpisode 13: A deep dive into online directoriesEpisode 32: 5 Easy ways to give back to charity (without reducing your fees or working for free) with Sophia Giblin

You know that posting on social media is both a free and effective way to let people know who you are and who you help.But why does it feel so hard?Well, there are many reasons and it could be different things for different people. So today I’m going to explore 8 reasons why you’re struggling to get results on social media.Links to follow:Episode 8: What is social media engagement, and why you need to knowEpisode 26: The truth about consistency (it might not be what you think!)Episode 42: Why your private practice should NOT be on every social media platform

Did you ever feel a bit awkward about charging your clients to come to therapy? Maybe you give too many concessions or haven’t increased your prices in years? Or maybe ultimately you feel guilty for changing people that need help. Well if any of those sound familiar, this is the episode for you as we’re taking a deep dive into how you feel about charging and I’ll offer you some practical solutions to move forward. In this episode we explore:The reasons we struggle with chargingHow it might show upThe consequences for youThe truth about taking paymentsWhat to do if you feel this wayMoney mindset really is a totally fascinating yet massive subject so I encourage you to do some personal development around this. It will help you personally, yes, but if you feel guilty about charging, it can be transformational for your business. And can you imagine if you didn't feel guilty about charging so everyone paid your going rate? What difference would that make to your life?I really hope you enjoyed this and you start receiving a good income for the valuable, transformational and professional work you do. Links to follow: Episode 32: 5 Easy ways to give back to charity (without reducing your fees or working for free) with Sophia GiblinEpisode 58: Compassion fatigue and burnout: What therapists need to know, with Howard BaumgartenEpisode 55: The hidden impact of money issues in private practice, with Cathy TowersEpisode 2: The clients journey into therapy

It stands to reason that the more people feel comfortable about going to therapy, the more people will access therapy. Which leads to more transformations for clients, and more clients (and more income) for you.It’s a win/win situation. So in this episode, I talk about making therapy more accessible to people. And to be clear, I’m not referring to reducing your fees, offering concessions or working for free. I have always believed that therapists work extremely hard and deserve to be paid well. No, I mean there is a change in perception of what counselling is, and what counselling does. To give counselling a modern makeover. Because I think therapy needs a rebrand. Today I’m going to introduce to you the Therapy Rebrand movement. What it is and who it’s for.In this episode we explore:Why do some people have a negative perception of therapyHow offhand comments can impact your confidence and successCounselling and mental healthThe mixed messages we receive and therapists How therapy is portrayed in the media Working together to help the profession as a wholeLinks to followWatch the Therapy Rebrand webinar for free at janetravis.co.uk/webinarFind the Grow Your Private Practice book on AmazonGrab your free copy of ‘Attract More Therapy Clients by Helping Not Selling at janetravis.co.uk/helpingnotselling

In this episode, we look a little closer at what I actually mean when I say personal disclosure, because it may not be what you think. So before you dismiss personal disclosure as something that is bad, take a listen and see how it can help both you and your potential clients while remaining within your ethical boundariesAnd I share a simple tip you can use to work out if something is appropriate to share. This episode is part 2 of a 2 part mini-series where I help you explore personal disclosure within marketing. You can listen to part 1 ‘Personal disclosure in marketing: what therapists need to know (part 1)’ HEREIn this episode we explore:What exactly do I mean by ‘personal disclosure’Why we have anxieties around posting on social media and blogging etcA simple tip to test if something is appropriateHow sharing can be beneficial for your nicheQuestions to help you explore your boundaries your boundariesLinks to followEpisode 63: Personal Disclosure in Marketing: What Therapists Need To Know (Part 1)

For therapists, the thought of personal disclosure when marketing their private practice is enough to put them in a tailspin.  Why? Well, therapist training drums into you that you should only ever share anything about yourself very sparingly and only in order to help the client. Well, guess what? It’s exactly the same when it comes to marketing. However there is more flexibility for you because you aren’t directly working with clients.So in this 2 part mini-series, I am going to explore with you personal disclosure and help you work out where your boundaries lie. In this episode we explore:A little history of private practice marketingHow the world wide web has changed everythingThe difference between advertising and content marketingWhy personal disclosure worries us so much. The benefits of being relatable. And grab your free guide to attracting more clients by helping not selling here -> www.janetravis.co.uk/attract-more-therapy-clients/And listen to episode 64, where I’ll give you some practical examples and ideas to help you discover your own boundaries. 

Today I’m sharing the last of the Highlights Reel episodes with you and I just know that you’re going to love this episode. So just to remind you,  the highlights reel is all about re-sharing some of the most popular episodes that there has been on the GYPP show podcastI’ve been producing weekly shows now for over a year and the show has become a great resource for therapists, with a wide variety of subjects being discussed, There have been episodes on so many things, from mindset, social media, organisation, websites, blogging, directories, niching and self-care. And some truly amazing guests too sharing their knowledge and expertise so it’s worth taking a look over past episodes to see if there’s anything there that will help you.And this is one of the most popular episodes we had, so I’m sharing it again in case you missed it. In this episode, Kat Love shares the top 4 mistakes that make your therapist website copy ineffectiveAnd just in case you’re not sure what copy is - copy means the words on your website, so what you’ve written. In this episode we cover:How to stop sounding like everyone elseHow to encourage visitors to take the next stepHow to stop being Wikipedia for mental health issues How to write with clarity and warmthKat also shares some great tips about really making connections with potential clients on your website via the copy. And we also discuss how important it is for your client that they get a sense of you in order to choose the right counsellor for them. 

How you handle that first contact over the phone is important and is the difference between having a new client appointment in your diary or not. So in this episode, I share some really effective but simple tips to be sure that if you are a good fit for them, they make that appointment.  Here's what you'll learn in this episode:The reality of phone enquiriesThe importance of mindsetHow to increase your confidenceHow to take gentle control of the callSetting expectationsBooking at days/times that are convenient for youHow to refer the client on without them feeling rejectedAnd if you want to feel more confident on these calls, grab the FREE cheatsheet to have by your side

What do clients need when they land on a therapist's website? Well in this Highlights Reel I interview the fabulous Sarah Gershone from strong roots web design and we talk all about this.Sarah Gershone works specifically with counsellors to make beautiful, functional websites. And in this episode, we’ll be busting 5 myths about websites that could be holding you back, namely.People will read my siteIf you build it they will comeA free site will be just fineThe most important thing is to look goodMy website is finishedLinks to follow:Strong Roots DesignDiscover the secrets to a successful website, free video minicourseConnect with Sarah on LinkedIn 

The Grow Your Private Practice Show has been going now for over a year which means it has become a great resource for counsellors and therapists. There have been episodes on so many things, from mindset, social media, organisation, websites, blogging, directories, niching and self-care. And some truly amazing guests too, sharing their knowledge and expertise so it’s worth taking a look over past episodes to see if there’s anything there that will help you.Here’s one of the most popular episodes we had, so I’m sharing it again in case you missed it. In this episode, Fifi Mason, who works with introverted entrepreneurs to be more visible in their business, came to share lots of tips and ideas on how to make the most of your skills as an introvert. We looked atWhat is the definition of an introvert?The difference between shyness and introversion, and why it’s important to knowWhat business challenges do introverts face?How Fifi manages her energyThe challenges of authenticityTips for introverted business ownersHow to reduce overwhelmHow can we overcome these challengesIntrovert superpowersWhy Fifi has blue hair

How are you? I hope you are doing well and looking after yourself, because looking after yourself is often something that we talk about and encourage clients to do - but we’re not so good at doing it ourselves. If that sounds familiar, then you’re going to love this episode as I have a very special guest with me.  Howard Baumgarten is a Counselor with his own practice in Lakewood, Colorado who has vast experience of helping counsellors both grow their practice and take better care of themselves. He’s an author - he wrote Private Practice Essentials A podcaster - check out Psych Biz where he produces shows with friend of the show Sarah Gershone who makes websites for therapists. And he’s a public speaker and wellness trainer too, Covering topics such as Compassion Fatigue, Burnout Prevention, Resilience, Stress Management, and Conflict Resolution.So he wears a lot of different hats. And today we look at stress, compassion fatigue and burnout - what they are, what’s the difference, how to tell if you’re suffering and what you can do to help yourself. And this is such an important topic for everyone, but especially those in the helping professions. I think you’re going to like thisIn this episode we explore:What is the difference between compassion fatigue and burnoutYour relationship with stressWhat are the signs to watch out forWhat you can do to protect yourselfLinks to followEpisode 36: How being a people pleaser can affect your private practice - and what to do about itEpisode 32: 5 Easy ways to give back to charity (without reducing your fees or working for free) with Sophia GiblinEpisode 22: It's time to take your own adviceEpisode 10: 5 commonly held website myths that could be holding you back with Sarah GershoneAbout Howard Baumgarten Howard Baumgarten is a Licensed Professional Counsellor, author, consultant, speaker, wellness and small business-training expert, and owner of a mental health private practice in Lakewood, Colorado.He is the founder of Smart Practice Central, a healthcare business-building platform that values intelligent, ethical, and clinically minded practice development, and provides clinical practice business consultation and training to private practices and healthcare agencies. Howard has lectured throughout the US on the integration of mental health, wellness and business, focusing on practice development, working within managed care systems, the impacts of the Affordable Care Act on mental health care, and work/life balance. He is the author of Private Practice Essentials published in 2017. In 2003, he developed and implemented the first practice building business curriculum in a graduate level-counseling program in the country at the University of Colorado, where he...

Did you ever have someone refer to counselling as a ‘chat over a cup of tea’, or ‘just listening to people moaning on’, or even suggesting that you just say ‘how does that make you feel’ over and over’. Frustrating, isn’t it. But the problem is, these messages discount the training and skills required to be a therapist and if we keep hearing them, they can have an effect. So how can you rise above these dismissive comments? Take a listen and I’ll share 3 things you can do to make a change.In this episode I explore:The mixed messages we receiveThe importance of self-care3 things to try to make changeThe importance of peer support

If you hate wasting time - and I bet you do! - then you’re going to love this podcast as I share the most simple yet highly effective way to achieve more in less time.  Because you’re busy, I totally get that. However, if you want to attract more therapy clients, you have to do some marketing activities. But look, it doesn’t have to take hours and hours. In fact, I see many counsellors taking far too long, possibly overthinking and then getting disillusioned by the whole thing. So in this episode, I share with you one of the most simple yet highly effective productivity hacks I know that will help you do far more in less time. I literally use it all the time.Sounds too good to be true? All I can say is give it a go and let me know how you get on. In this episode I share:What is Parkinson’s law and how it affects youWhy counsellors tend to overthinkHow clear goals will save you timeWhy the simple act of setting time boundaries work like magicSo I hope you enjoy my magical way to get more done in less time. 

If you’re a counsellor in private practice, chances are you’ve wrangled with some money issues in your time. And the truth is, this isn’t something you can work on and get rid of because they keep appearing in different ways and under different circumstances.There is no denying it, issues around money mindset issues can hold you back - in more ways than may first appear. So in this episode, I have the fabulous Cathy Towers here for a chat. Cathy is a counsellor and psychotherapist, a speaker and workshop facilitator, a DJ and improv leader - so she wears many hats, But the hat she’s wearing today is that of a money mentor because Cathy has been working with counsellors on this topic for years. So take a listen as we explore the deeper and more complex impact money issues can have both on ourselves, our clients, and our business. In this episode we explore:The traps we can fall into around money and charging clientsThe importance of valuing ourselvesThe impact of free on the counselling relationshipThe hidden costs of being in private practiceAbout Cathy TowersCathy has been running workshops on Your Relationship with Money and Charging for Time for ten years.  She speaks at the BACP regularly and offers consultation on money issues.She also jointly runs workshops on Business Therapy, dealing with the challenges, struggles, and sticky issues for private practice creatively by "putting your relationship with your business on the couch".  After many years of hiding her light, she is now a fierce voice for confidence and communication, with a radio show on Phonic FM called Speaking Out.Connect with Cathy on LinkedIn - just search Cathy TowersCathy's resources:Blog 'That debate about free sessions'Calculator for therapists Jane's blog ‘Should you offer counselling clients a free first session?'Links to followEpisode 36: How being a people pleaser can affect your private practice - and what to do about itEpisode 33: What to do if your client didn’t show up for their second therapy sessionEpisode 32: 5 Easy ways to give back to charity (without reducing your fees or working for free) with Sophia GiblinEpisode 31: Increasing prices the pain-free wayEpisode 23: How to avoid the feast and famine cycle in your private practice

If you want to greatly increase your chances of success in private practice then this podcast episode is the one for you.Because  I share with you my top 10 keys that will lay the foundations for a successful business that works for you and your clients. In this podcast episode we explore the importance of:Starting before you're readyWhy action is the antidote to fearManaging failure Understanding your self sabotageMoney mindsetHow there's always going to be something new to learnThe benefits of having a nicheNetworkingHow you are absolutely good enoughYour business, your rulesSo, if you're waiting for everything to be perfect or feeling scared about telling a group of people what it is you do then sit back and take note.  This podcast will show you that you have it within you to grow a successful business on your terms.Links to followEpisode 53: Why having a niche is essential in 2021Episode 7: Using introvert superpowers to attract more clients, with Fifi Mason

Having a niche is important when you are a counsellor or therapist because it has a positive impact on you, your income and your clients outcomes - including whether they even contact a counsellor in the first place.  It’s a topic I have a lot of experience in and I’ve seen just how beneficial it can be.  and something that affects not just us as business owners, but also our clients.But I know and understand the reasons why we might be fearful of niching down, namely:You worry you will push potential clients away, or End up doing the same type of work over and over againIf you feel like that, well you certainly aren’t alone. But those fears are unfounded and in this episode, I explain why the absolute opposite is true. Come and join me in this podcast episode as we explore:Why in the modern age, niching is essential to get noticedHow to stop the scattergun effect of trying to attract everyoneWhy a targeted approach will attract more potential clientsHow having a niche won’t limit the issues that you work withHow niching helps potential clients take that step into getting the help they needLinks to followRefresh Challenge

Starting in private practice can be expensive, but it really doesn’t have to be. In fact, the good news is there are many, many ways to start your private practice branding on a budget. I ‘bootstrapped’ my business, and so did Laura Pearman, todays guest expert. And in this podcast we look at how to get started without spending a fortune.Laura is a brand strategist and international photographer and she knows a thing or two about how to stand out in the crowd in a busy market, and she shares some absolute gems that I know you’re going to love. AND Laura has offered listeners a very special opportunity to work with her at a 50% reduction, so to take advantage of that very generous offer, the link is belowIn this episode we explore:Why you shouldn’t spend a lot on when you’re starting outHow to make the most professionals services when the time is rightStarting with a MVP (Minimum Viable Product)The importance of a good headshotTop tips for taking a stand out selfieHow to share personal photos on instagram if you don’t like being on cameraHow to choose the right photographer for youAnd as an extra special treat, Laura has exclusively offered you a great opportunity that might interest you.  About Laura PearmanLaura is a brand strategist and international photographer. She lives in Tyne & Wear with The Viking and Suki the Cat, and lives her life as a modern-day vintage pinup.She helps ambitious business owners turn up the volume on their businesses withbrand strategy, creative direction and brand photography.And she is also a passionate feminist.She is the host of #MwahTV on YouTubeAnd you can watch her episode ‘How Much Money Should You Spend on Your Brand? Why You Should NEVER Spend Big on Your First Brand’ HERE Connect with her on Instagram Check out her website at  www.laurapearman.comTo apply & find out more about her special Branding Offer of 50% off, click here

Do you ever feel that you need a certificate for every counselling subject that comes up and that if you don't, you are somehow failing as a counsellor or letting your clients down?If so, take a listen because in this podcast I explore the continuous pull for CPD training.I'll be looking at:How the drive to continuously take CPD has been affected during lockdownWhy it could be problematicHow it can impact on Imposter SyndromeWhat you can do insteadSo if you’re spending every waking minute learning, and are starting to feel confused and overwhelmed then take a listen. (And remember, in the Grow Your Private Practice membership, all the training includes a CPD certificate))Links to follow:Episode 16: How to silence your inner criticEpisode 19: How to use CPD for personal, professional and business growth, with guest John WilsonBlog: Shall I get another qualification before starting in private practice?

Can you get therapy clients from social media? It’s a great question and one I see a lot.So today I’m taking a deep dive into this to talk about how social media helps you attract more counselling clients. I’ll be looking at:The clients journey into therapyThe role social media playsHow you can increase the chances of standing out and connecting with the readerIf you struggle with using social media to attract more clients, then I’ve got your back. In the Grow Your Private Practice membership, you’ll find the Social Media Made Simple course to walk you through the whole thing, as well as lots of resources to make the whole process more straightforward.Just click the button below to find out more and join. Links to follow:The Refresh 5-Day ChallengeEpisode 2: The clients journey into therapyEpisode 8: What is social media engagement, and why you need to know

This week's podcast comes from a question that one of my listeners sent to me:“Being a younger, newer therapist in private practice, I often worry how my clients will perceive my age and expertise. I have had a few clients switch to older counsellors, though some genuinely like having a younger counsellor who can relate.”It raises the question of what’s the most important thing to consider when working with a client.  For me it’s all about connection, having a solid therapeutic relationship.But what if you are very different from your client, how can you make that connection so as not to alienate them? Is it important to be similar in some shape or form as your client, perhaps in age, sex, background, and does it matter?Should you consider your niche to take advantage of your personal attributes, interests and qualities?There could be a simple answer and it could be waiting for inside this podcast.   In this episode we explore:The importance of having a strong therapeutic relationship with clients Why someone might not connect with youHow to use anything about you to your advantage in private practice to help your clientsLinks to followEpisode 3: Drop the psychobabble, get more clients

In this week's podcast episode I had the pleasure of talking to Yasmin Shaheen Zaffar, from Redkite Therapy.  Yasmin has a unique approach when it comes to using her creative skills and business mind to help her clients and promote her business brand. Learn how Yasmin actively seeks out different channels to raise awareness around the therapy she offers and her business as she strives to take therapy and therapy language and make it more consumer-friendly.In this episode we explore:Overcoming adversityThe Angry TentCreativityLet’s Shop Shouting day 6th November 2021How to get into the pressCrowdfundingYasmin is a super hard-working woman who will no doubt inspire you during this podcast.  A valuable listen that will give you new ideas to try in your own business.About YasminYasmin is an integrative counsellor in private practice. She is the regional Leeds ambassador for The Creative Counsellors Club and is passionate about creative counselling.She has developed a number of therapy tools including The Angry Tent, The Anxiety Tent, The R.U.D Process, The Empty Chair Cards and online programs including Lets Stop Shouting and SHED Stress. She is also the founder of Lets Stop Shouting Awareness day which happens on Saturday November 6th 2021.She has a free Facebook group called ‘My CC Toolkit’ and shares tips on working safely online and weekly online creative interventions.Links to follow:To join Yasmins Facebook group, download free resources and find online games please go to the following link https://watotoplay.com/janetravis/Follow #journorequests for PR opportunitiesSupport National Let’s Stop Shouting Day using #letsstopshouting21

Do you ever have those days when one minute, you feel like you can take on the world and accomplish almost anything and then the next, you have about as much energy and enthusiasm as a grumpy teenager? These changes in our mood and energy directly impact our productivity at home, at work, and in life in general and usually result in us rating our day as good or bad.But what if I suggested that you change that language and instead of labelling your day’s productivity as good or bad that you refer to it as ebb and flow?A GYPP member kindly contacted me to suggest the topic of this week’s podcast, How to Stay Productive, Even on Low Energy Days.  She commented, “you once sent me a blog about ebb and flow energy, and it’s been invaluable to me at times when my motivation has been low and my imposter syndrome high”.Naomi Dunford wrote this particular blog from ittybiz in 2017, and in it, she takes a behind-the-scenes look at why bad days happen.  She highlights the importance of recognising your energy levels so that you can achieve realistic tasks during both these cycles to make the most of your day.In this podcast, I share practical tips that I have found beneficial to make the most of my ebb and flow that I hope will be invaluable to you too.We can’t meet every day with the same amount of energy, but trust that you will get things done and do what works for you.Links to follow:Naomi’s original blog ‘How To Stay Amazingly Productive On Low Energy Days’ Episode 12: Your business, your rules.

It’s my 4th anniversary, and this week I reflect on my business journey and the many lessons I’ve learned.  And - spoiler alert - they are probably things you’ve struggled with too. So take a listen and learn from my mistakes.In this episode we explore:The benefits of bootstrappingMaking good business investmentsEmbracing changeBoundaries, burnout and letting go of responsibilityBeing bullied by imposter syndromeLinks to followEpisode 39: What should I name my therapy business?Episode 12: Your business, your rulesEpisode 24: Managing your diary with time blockingTherapy Rebrand

It’s my anniversary! Yes, I’ve been working with counsellors and therapists to help grow their practice for 4 years (ok, a bit longer than that, but what’s a few months between friends?). And I’ve come a long way and learned a lot in that time - and am still learning. But there are 4 main things I’ve learned about counsellors in that time and I talk about them in this episode. So take a listen, I’m sure it will take something from thisIn this episode we explore:My journey from then to nowSome unrealistic expectations that are holding you backHow taking these on board will help you prevent burnoutHow to start to value yourselfLinks to followMy OE workshopTherapy rebrand workshopThe Grow Your Private Practice bookEpisode 042: Why your private practice should NOT be on every social media platformEpisode 038: How to stop comparing yourself to other therapists

In today’s episode, I interviewed Lisa Murphy, a counsellor that grew her private practice using LinkedIn. Her niche is working with men to help deal with stress and anger, and she incorporates a mixture of therapies including counselling, hypnotherapy, EFT, and NLP. And she used LinkedIn to form connections and grow her private practice In this episode we explore:Why she chooses to work with stressed men with anger issuesHow she connects with her niche clients via social mediaWhy she chose to concentrate on LinkedIn How she’s increased her engagementHow her confidence has grown over timeHow she comes up with masses of relatable post ideasAbout Lisa MurphyLisa Murphy is a therapist who specializes in helping men deal with stress and anger.  Lisa incorporates a mixture of therapies including counselling, hypnotherapy, EFT, and NLP to offer unique solutions for a high-pressured lifestyle.Lisa runs her private online practice from her base in North WalesConnect with Lisa on LinkedIn HERELinks to follow:Episode 41: ‘6 compelling reasons why LinkedIn is great for therapists’Episode 42: ‘Why your private practice should NOT be on every social media platform’

Every industry, topic and niche has its fair share of jargon. Take counselling for example, we have things like humanistic, person-centred, integrative etc And marketing is no different. There’s already so much to juggle as a private practitioner, so the last thing you want to do is decipher the lingo.So to make it easier for you, I’ve rounded up 10 key terms and phrases you need to know if you run a private practice.Hope this helps! Links to followSEO NibblesEpisode 42: Why your private practice should NOT be on every social media platformEpisode 8: What is social media engagement and why you need to knowEpisode 35: Can you help your clients - and do they know it The Grow Your Private Practice Book

Social media can be a really effective way to get your business seen and attract more clients, leading to more visibility, more clients, more opportunities, and ultimately, more money. It’s how I’ve grown all my businesses. With a little practice, you can plan a month’s social media in advance and then take 5-10 mins, twice a day to pop in to grow your following and respond to comments. And what’s the easiest way to save time on social media? Just use one platform. You don’t need a presence on all the platforms to get results. Ok, so what usually happens now is people start to doubt me. They think if they are on 3 platforms, they will get 3 x the results. And sometimes they say ‘well, it doesn’t take me long to just copy/paste it to another platform.’But that just isn’t the case. Why? Well, in this weeks’ podcast I explore this and share 4 reasons why it’s better to only have one social media account - and a handy free guide to help you decide which to choose.In this episode we explore:Why being on more than one platform is a false economyHow it can negatively affect your engagement rateWhy it’s not as simple as copy/pasting your postsWhy it’s important to increase your followersHow being on more than one platform can impact the know, like, and trust factorWhat to do if you’re on more than one platformIf you’re new to social media then there is a lot to learn, so just take your time, keep an open mind and enjoy the process.  It’s a new skill and as with any new skill, it will take some time and practice. And if you’re not sure which platform to be on, grab the FREE guide ‘Social media platformAnd if any of this sounds a bit daunting, in the Grow Your Private Practice Club we have lots of help ready and waiting for you so come and see how we can help you.Links to followEpisode 8: What is social media engagement, and why you need to knowEpisode 41: 6 compelling reasons why LinkedIn is great for therapistsAnd if you’re a member of GYPP, you have access to Social Media Made Simple, LinkedIn and LOVING it, and LinkedIn for the lazy

If you think LinkedIn is a bit of a starchy, corporate place or not much more than an online CV then you could be missing out on a fabulous opportunity. Because LinkedIn is an amazing social media platform to focus on, especially if you are new to private practice and don’t have a website yet. In this episode, I share with you 6 compelling reasons why LinkedIn is great for therapistsIn this episode we explore:Why it’s a brilliant choice for counsellors new to private practiceHow it’s more simple to grow a followingYou don’t have to post every dayYou can share Articles to demonstrate your authority (Articles are basically blogs)You don’t always need imagesLinks to follow:Episode 8: What is social media engagement, and why you need to knowEpisode 4: 7 Steps to sharing great quotes on social mediaEpisode 9: How to save time and improve results on social mediaEpisode 17: 10 Reasons why blogging will attract more counselling clients

Do you ever doubt yourself and think you can’t write because you have nothing new to say, or worry that your spelling or grammar is too bad?Well, you’re not alone. In fact, when I spoke with Zoe a few years ago and suggested she tried blogging to attract clients, she didn’t believe she could write. Now, she’s just published her book.So today I chat with Zoe Clements about niches, personal disclosure, her Canva addiction and why you should give writing a go, even if you don’t think you can write.In this episode we explore:How having a niche helped her go from genetic counsellor to writing a bookHow she developed her unique voiceHow she uses stories to help readers connectHow Paddy her dog helps her bring ideas to lifeWhy she decided to invest her time, money and energy into writing a bookAbout ZoeZoe Clements is a qualified integrative counsellor who specialises in helping others soothe their overthinking brain and ease their anxiety from her private practice in London. In 2021, Zoe published her first book, 'But I Should Be Fine: How to gain relief from anxiety, overthinking and self-doubt'. Here she brings together her 16 years of professional experience and her personal struggles to deliver a warm, practical, psychobabble-free guide to overcoming anxiety. As a recovered overthinker, she is passionate about raising awareness of anxiety through professional speaking events, blogging and social media. When she is not working she can be found travelling or in South East London, where she lives with her wife, Lucinda, and their dog, Paddy.Find out more about Zoe and her services at www.zoeclements.co.uk Find her at:Instagram: @zoeclementscounsellorLinkedIn: Zoe ClementsBook available through:Amazon: In paperback and Kindle hereApple Books: EBook Coming to bookshops in April 2021Links to followEpisode 26: The truth about consistency (it might not be what you think!)Episode 18: 7 Ways for therapists to find blog post ideasEpisode 16: How to silence your inner criticEpisode 6: Do you need to be an expert to attract counselling clients?

Starting your own private practice can be an exciting time, but there’s a lot to think about. Even before you get started you have to consider what you’re going to call yourself. So in this episode, I’m going to share some things to consider when naming your therapy business. In this episode we explore:How SEO has changed and how it affects choosing a nameThe pros and cons of choosing a name to do with your nicheHow clear beats cleverSocial media namesWhat to do if your name isn't available. Links:Episode 29: Slow down to speed up: How to increase both your skills and confidenceEpisode 28: How to get and stay motivatedEpisode 1: Action is the antidote to fear

I’ve been known to play the comparison game in my life before, but it’s never actually helped me because comparisons just leave us feeling either superior or inferior and there’s no benefit to either of those. So in this episode, I explore the impact of making comparisons, and how destructive it can be to your confidence, self-esteem and self-belief. In this episode we explore:Why comparisons aren’t good for youWhy comparisons aren’t based on factsWays you can step away from itThe power of staying in your own lane. So if you’ve ever been caught up by comparisonitis - and I bet you have at some point! - consider the impact and do something more positive instead. Links:Episode 7: Using introvert superpowers to attract more clients, with Fifi MasonEpisode 12: Your business, your rulesEpisode 13: A deep dive into online directoriesEpisode 16: How to silence your inner criticThe Grow Your Private Practice ClubThe Grow Your Private Practice Book

In this podcast, The Binge Eating Therapist Sarah Dosanjh talks about how her niche has informed her business growth, enabled her to diversify and now, she’s never been busier.In this podcast we discuss:The journey to her binge eating niche (and how she’s never been busier)How having a niche has helpedThe importance of knowing what clients wantHow social media can effectively screen clientsThe benefits of therapy groupsHelping therapists work with relationships with foodAbout SarahSarah Dosanjh is a TA psychotherapist and author of the book I Can't Stop Eating. She is passionate about helping those struggling with binge eating/body image to find peace and freedom around food.She runs CPD events for therapists who want to learn about working with binge eating as well as offering training and a free support community for therapists who want to set up groups in private practice.Connect with her on Instagram And find all her other details HERE Links to follow:Episode 6: Do you need to be an expert to attract counselling clients?Episode 28: How to get and stay motivatedEpisode 35: Can you help your clients - and do they know it?To take Sarah's workshop in the GYPP Club, join here Grow Your Private Practice

They say ‘we teach what we need to learn’ and I think it’s true. I used to have an online business all about self-help for people-pleasers, and yup, I’m a recovering people-pleaser. I’m a whole lot better than I used to be, but I suspect that a lot of counsellors are people pleasers or recovering people-pleasers too. And being a people pleaser can have a real impact on your private practice. It can impact how you run your business and even what income you make. It can also lead to resentment and burnout. So if you’re a counsellor, how can you handle people-pleasing?In this episode, we look at:5 ways being a people pleaser can impact you in private practice5 solutions to helpHow it’s not all about the clients’ needs - and that’s okI don’t think people pleasing just goes away, I think it’s always going to be there lurking. It’s for us to be aware of it and keep doing the work. And the more work we do, the better we feel. Saying no feels very uncomfortable sometimes, but the more you do it, the easier it gets. And it’s totally worth it. Counselling is a valuable service - you are providing a valuable service. It’s ok for people to pay for that service and it’s ok to value yourself and what you do. It’s not all about the client - and that doesn’t make you selfish. And it’s okay for you to build your business into something that suits you and improves the quality of your life. Links to followEpisode 24: Managing your diary with time blocking Episode 32: 5 Easy ways to give back to charity (without reducing your fees or working for free) with Sophia GiblinEpisode 28: How to get and stay motivatedIf you need more help with your business, get the Grow Your Private Practice book, available now on Amazon or CLICK HERE

Letting a client know that you can help them is a fundamental part of growing your private practice. After all, why would they embark on expensive counselling if it won’t help? However, this can feel awkward because ultimately we can’t absolutely guarantee that they will get those results - and as such, shouldn’t make such claims. So this week, I explore this conundrum in order to help you feel confident within your marketing while remaining completely ethical. Take a listen and you’ll see what I mean. In this episode, you’ll discover how:It’s important to understand the difference between saying you can help and taking responsibility for the clients’ outcomesPeople are looking for a solution to their problemsYou need to help people make the decision to choose you, just by helping and sharing your warmthYou can't advertise promising results, of course you can't. You cannot and should not be promising things you have no control over.However, expressing to clients how you can help them is a fundamental part of marketing, so take some time to really get into the head of your potential clients. Then share your findings to let people know that coming for counselling with you is one of the ways they can start to make a positive change in their life. Links to follow:Episode 2: The clients journey into therapy Episode 6: Do you need to be an expert to start attracting therapy clients?And if you need more help with this, take The Foundations Course in the Grow Your Private Practice Club, and let your potential clients feel assured that you can help. For more details and to join, CLICK HERE

For years I’ve said - and heard people say - ‘done is better than perfect’, but something about this doesn’t sit right for me. Because when marketing our private practice, we want something that’s not just ok but something that’s really good, don’t we? We want everything we do to be professional, warm, welcoming and reassuring to attract more clients. Is ‘done’ just an exercise in ticking an item off a list? Because if you want results, you want to put your best foot forward. So in episode 34, I explore why we should change ‘Done is better than perfect’ to ‘Done well is better than perfect. Take a listen and see what I mean. In this episode we look at:Why being perfect isn’t the goalHow action brings resultsThings you can change to make a real differenceThe impact on you and your confidenceDone is better than perfect is true, but it could be harming your business. I think it’s better to get something out there in front of your audience than be paralysed with fear and doubt. And it’s better to get what you’ve written out there rather than to constantly tweak and fiddle without publishing.Get it done, get it out there and grow your practice. Perfection isn’t necessary. Because we are looking for progress not perfection. The Social Media Made Simple course, and Blogging With Confidence are available now in the Grow Your Private Practice Club, along with courses, workshops, resources and a supportive community all aimed at helping you attract more clients, more easily. To find out more about it, CLICK HERE now

It’s happened to us all: You got a call and a client booked in. They come for their first session and it all seems to have gone well as they book in for session two. But they don’t turn up. This can feel awful at any time, but especially if you’re new to private practice as it feels like a slap in the face.  So what can you do if this happens to you - and it will at some point.Here’s what you’ll learn in this episodeWhy you should give yourself a pat on the back Why this happensWhy you’ll never be sure about why it’s happenedHow to review your first sessionTips on how to manage those first session nervesPractice practice practiceThis happens to us all from time to time and the most important thing is to not beat yourself up about it. Literally, nothing good can come from that. So if it's happened to you - big deep breaths. And then calmly decide what to do next. Good luck! 

One of the frustrating things about being a therapist in private practice is not being able to help everyone that needs it, including those that can’t afford to pay.But thankfully there are other ways to give back without having to volunteer your time and energy as a counsellor, as this can really hold you back when you want to attract paying clients of your own.In this episode I have expert Sophia Giblin from Fundraising For Good join me to discuss different ways you can give back depending on the time and energy you have available. There are hundreds of thousands of charities out there who are always looking for support, and as trained counsellors, we are in a unique position to help in a few different ways that could even lead to you getting paid work.We’ve started with the easiest things to do and moved up from there.In this episode we look at:The disadvantages of offering unpaid work as a counsellorSuggestions to give back depending on the time and energy you have available to youHow you are ideally placed to offer practical help and adviceHow this can increase your visibility and grow your practice. There you go, some great tips about how you can both give back and raise your visibility as a private practitioner.And if you’re wondering how you can actually make these happen, then I have some fabulous news for you.To go with this podcast Sophia and I have made a helpsheet to help you decide what is right for you. Just go to janetravis.co.uk/32 to get it. But also, Sophia has generously offered listeners of The Grow Your Private Practice Show 50% off her Power Hour.So book a Power Hour with Sophia to discuss ways in which you can support and collaborate with charities to help more people and get more visible. Full details and the coupon code are in the download, so grab it now. And you can check out Sophia’s Fundraising for Good course here www.fundraisingforgood.co.ukAbout SophiaSophia Giblin is the Award Winning Founder of Clear Sky Children's Charity, a Play & Creative Arts Therapy charity for children in the Thames Valley. Sophia set up the charity at the age of 23 with a minimal amount of experience and a big vision for change she wanted to see in the world!As well as having a Masters in Play Therapy, Sophia also has a BA in Business Administration and combines her business acumen with her passion and experience in charity to help heart centred entrepreneurs deliver projects that make a difference in the world.Sophia has been successfully fundraising for charitable causes for over 10 years now, raising over half a million pounds for charities that have a big impact on people’s lives.Connect with Sophia on LinkedIn

When was the last time you increased your prices?Probably it’s been quite a while, so if you haven’t increased your price in over a year, then take a listen. In this episode, we looked at:The impact of not feeling valuedWhy we wait too long to increase pricesHow being paid affects the therapeutic relationship positivelyA pain-free way to increase pricesSo if you haven’t increased your prices for over a year, it’s time for a review. And remember ‘I serve, I deserve’