Well, it's almost Christmas, so what would you put in a letter to Santa?Here's my letter, and as I've been (mainly) good this year, I have my fingers crossed he will grant my wish because my wish is to do with you, a wonderful therapist.Take a listen - what would you add?Links:Join the Grow Your Private Practice membership before 8pm 3rd January 2023 to beat the price increase. Click here --> Grow Your Private Practice

If you’re a regular listener, or if you have the Grow Your Private Practice book, you’ll know that I run the Grow Your Private Practice membership. In the membership, I provide training and workshops to help you grow your practice and attract more clients more easily. So you might have wondered if the membership is a good choice for you - what it includes, what to expect and how will it help YOUSo today, I’m going to share with you 5 reasons why the Grow Your Private Practice membership is NOT right for you so you can make an informed choice about whether to join.Links to followJoin the membership growyourprivatepractice.co.ukEpisode 116 What content can therapists create to attract more clients?

3 years ago, on 5th December 2019, I published the Grow Your Private Practice book.However, I struggle with seriously bad imposter syndrome. I never produce anything without that mean, evil voice sneering at me and saying no one would want to listen to me and that I’m not good enough in a hundred different ways. It’s exhausting.So how did I overcome imposter syndrome and publish a book, and how can YOU stop imposter syndrome from holding you back? I’ll tell you.LinksMy book coach Dale DarleyEpisode 1: Action is the antidote to fearBuy the Grow Your Private Practice book

You're a therapist, so you know how prevalent mental health issues are.But on top of existing issues has been the pandemic, war, climate chaos, financial insecurity... and a whole lot of unpredictability and fear.That's a lot to cope with.So how can you cope as a therapist running a private practice when struggling with your own mental health issues? If you are struggling, you are most definitely not alone. Here is an open letter to therapists with mental health issues.

If you're a therapist, does social media ever seem a bit complicated to you? Maybe you just don't know what to say, or it takes ages to write a post? If that sounds like you, then you're going to LOVE this! Because I'm going to share a quick social media post that will help you to connect with followers. So take a look at this simple to produce and effective introduction post that you can use today.Links to followFREE download: 37 social media 'hooks' to stop the scrollThe Grow Your Private Practice membership

Are you ready to try something new?Did that attract your attention? Well, that’s because I started this podcast with a hook - something to attract your attention and encourage you to read on. Because social media is a brilliant - and free -  way to attract clients, but people need to SEE what you write in order for it to make an impact and grow your practice. And here’s the thing: It’s a busy world out there. People are busy. And people are lazy too. So if your want people to read what you’ve written on social media - or video, or blogs or anything for that matter then you have to get their attention, and you have to get it quickly. You have to ‘stop the scroll’So take a listen, and see for yourself how easy it can be. FREE GuideAnd if you want to get started today, you can grab my FREE download '37 social media 'hooks' to stop the scroll'.

Do you write blog posts but find they don't get read?Frustrating, right? But the internet is a very busy place, and people on the internet are a bit - well, lazy! It’s not enough to just write a blog - it needs to entice readers in and spark curiosity. If it isn't attractive and easy to read, people will click away.So if you want your blog to get more readers, take a listen as I share 8 fool-proof formatting tips to get more people to read your blog post.And if you want to learn how to blog, or up your blogging game, join us in the Grow Your Private Practice membership.

Is it time to stop holding yourself back?Unlike the fear of failure, which is clear and obvious, the fear of success is confusing. I mean, you WANT to be successful, right?But the fear of success is sneaky, and without you even being aware it's there, it causes you to self-sabotage and put a spoke in the wheel of your success and hold you back. How frustrating is that?So today I'll be demystifying the fear of success, and sharing 7 ways to stop getting in your own way. Links To FollowThe Grow Your Private Practice membershipFREE guide: Your Clients Journey Into Therapy Episode 112 Why Your Mindset is Vital if you Want a Successful Practice

Your voicemail message makes the difference between someone becoming a client, or calling the next person on their list.So make this process as easy and welcoming for people as possible. Here are 6 ways to improve your message and hang on to that client.Links to follow:Ep 78 ‘Why smooth onboarding helps the therapy process, with Kim Simmons'Minds crisis pageGrow Your Private PracticeThe Grow Your Private Practice book

Are you the sort of person that springs out of bed, enthusiastic and ready to take on the day?No, me neither. So if you are feeling unmotivated and lethargic, check out this short Highlights Reel series sharing the most popular podcasts I've produced about self-care.In this, the last of the series I share 10 simple ways to get motivated to your private practice - because let's face it, we all need a little help sometimes.And if you need some extra help, come and join us in the Grow Your Private Practice membership and let's make a real difference

Being a therapist is a wonderful thing. I was a counsellor for 14 years and I loved it. But boy, it’s hard work. Listening to what clients are saying, watching for what they aren't saying, noticing body language and silences, and bearing witness to pain and cruelty they have experienced. It’s hard work at the best of times, but we’ve just been through a devastating few years. As a therapist, you are there for your clients and holding space for them, AND dealing with everything that’s happening in your own life. So yes, there has been a relentless amount of change and stress we’re all experiencing.This episode is a must listen, because I have a guest expert that is not only a therapist and author, he gives talks about compassion fatigue and burnout. Howard Baumgarten is a Therapist with his own practice in Lakewood, Colorado and who has vast experience of helping counsellors both grow their practice and take better care of themselves. He’s an author - he wrote Private Practice Essentials A podcaster - check out Psych Biz where he produces shows with friend of the show Sarah Gershone. And he’s a public speaker and wellness trainer too covering topics such as Compassion Fatigue, Burnout Prevention, Resilience, Stress Management, and Conflict Resolution.So he wears a lot of different hats. In this podcast he talks about:The addictive nature of doing moreMoving into the process of self-careThe difference between burnout and compassion fatigueHe says ‘Untreated compassion fatigue will almost certainly lead to burnout. And prolonged burnout can lead to depression'. This is serious stuff.Take a listen, and look after yourself.About Howard Baumgarten Howard Baumgarten is a Licensed Professional Counselor, author, consultant, speaker, wellness and small business-training expert, and owner of a mental health private practice in Lakewood, Colorado.He is the founder of Smart Practice Central, a healthcare business-building platform that values intelligent, ethical, and clinically minded practice development, and provides clinical practice business consultation and training to private practices and healthcare agencies. Howard has lectured throughout the US on the integration of mental health, wellness and business, focusing on practice development, working within managed care systems, the impacts of the Affordable Care Act on mental health care, and work/life balance. He is the author of Private Practice Essentials published in 2017. In 2003, he developed and implemented the first practice building business curriculum in a graduate level-counselling program in the country at the University of Colorado, where he taught this curriculum for twelve years. Howard routinely consults and trains businesses and organizations across a variety of industries in work/life wellness, including managing stress, building resilience, creating balance, burnout prevention, teamwork, conflict resolution and other topics. He has been quoted for his work with physicians and healthcare professionals around burnout prevention in Medical Economics Journal. He is the former Director of Network Relations for Westside Behavioral Care, Inc., a clinical group practice he helped build into one of Colorado’s largest outpatient behavioral health practices. Howard’s work has led him toward a passion for researching and understanding compassion and human resilience, thus creating his practice model of “Integrative Resilience Theory,” an approach to change and growth in which cultivating compassion is a key component. When not counselling, lecturing,...

Let me ask you - how are you? I mean how are you really? Because we’ve all been through a rough few years, and as a therapist as well as having your own stuff to deal with, you also hold space for your clients. And let’s not mince words, because as much as you love your job, this can be a heavy weight to bear. There has been a relentless amount of change and stress we’re all experiencing. So I wanted to share some resources to help you. So I’m sharing 4 of the most popular self-care podcasts I’ve published. Last week in episode 117, I shared how to stay productive, even on low energy days - so if you are anything like me and have high energy days and get loads done, and also low energy days where it feels like you’re walking through treacle, take a listen. It is also available in blog form if you prefer reading, so just go to janetravis. co.uk/117This week, I’m re-sharing a hugely popular podcast with guest Charlie Hyde. We discuss how burnout is something that can creep up on you, so it's important to know what some of the signs are so you can protect yourself.And we share our own experiences of burnout along with some practical tips and ideas to protect ourselves. We discuss choices, how to recognise our needs and give ourselves permission to do whatever it is that’s needed, without guilt. So if you feel exhausted, take a listen About Charlie HydeCharlie is a Consultant recovering from Burnout; her YouTube channel and blog, Today Years Old is the phoenix from the ashes of Burnout. On these, she talks about how you can overcome Burnout, how to get back onto the career bandwagon after Burnout and how you can spot the signs to avoid it in the future. She’s always open to chat and you can reach her through LinkedIn.Connect with CharlieToday Years OldMy interview with Charlie on stress awareness dayLinkedIn

I’m recording this mid-September 2022 and boy, it’s been a tricky couple of years - worldwide, but here in the UK, we were going through Brexit when covid hit, we have a war in Europe, climate change seems to be really coming home to roost.The cost of living crisis and eye-watering energy price increases have impacted all but a minority.Politically - well, where do I even start! National and international politics have been (and still are) - let’s say ‘unsettled’. In the UK, we’ve been rocked by Scandals in government that lead to a change of leader and 2 days after she takes the job, the queen dies.I liked the queen, but no matter what your views are on the monarchy, this represents a big change when, to be honest, I suspect many of us are just wanting to just relax into something comforting and familiar. So many things have happened, so many significant changes. And you will have your own story too, as we all do. Highlights ReelSo I’ve put together 4 of the most popular podcasts I’ve produced to do with self-care to help you at this time. A couple from me and a couple from guests, so there should be something that will be interesting for you.And in this first one, I share with you a podcast that’s practical, sharing how to stay productive, even on low-energy days. So if you have days when everything just feels too much like hard work, take a listen. It could revolutionise the way you work. Here's how to stay productive, even on low-energy daysLinks to follow:Naomi Dunfords original blog How to stay amazingly productive even on low energy daysEpisode 12, Your business, your rulesGrow Your Private Practice Membership

If you’re going to invest your time into writing a blog (or producing other content) then you want to make sure you get results. And the result you ultimately want is regular client enquiries so you can sustain a consistent client base and ditch the’ feast and famine’ stress in your business.Sounds good. But how do you know what that is? What blogs can you produce to attract clients?Though actually, it’s more than that. The question really is ‘How can you attract the right clients for you?’.Because you don’t want just any client. Can you imagine if all the clients you attracted had an issue that you just didn’t like working with? No, you want to enjoy the work you do, feel fulfilled, work with issues you feel passionately about and use the modalities you love. You want clients that are a good fit for you because that means your clients are more likely to really engage with the process and ultimately get the transformation they want in order to move on with their lives. It’s a win/win situationAnd the way to do that is through the content you produce. In this episode, I have 2 of the best blogging experts around - Martin Huntbach and Lyndsay Cambridge, co-authors of Content Fortress. The tagline on the book is ‘A simple content strategy to help you attract customers you’ll love to work with’. And I have to say, I have enjoyed blogging for years, but I picked up some real gems from this call. So if you already write or are thinking about starting, this episode is for you. We talk about What to focus on when you’re just getting started blogging, What content won’t work well for therapists, How blogging regularly will boost your practiceAnd how it will elevate you in a crowded marketWho are Martin and Lyndsay?They are authors of the best-selling book Content Fortress and directors of Jammy Digital - an award-winning agency that helps entrepreneurs get more sales from their websites. While running their web design agency, Martin and Lyndsay discovered how to use content to get more leads and sales. But having experienced just how difficult it is to balance running a business and family life, Martin and Lyndsay learnt how to use content to attract higher-paying, better clients who were eager to work with them. They now dedicate their time to helping other business owners do the same.Episodes about bogging:Episode 75: How to brainstorm ideas for blogs and social mediqEpisode 73: Letting go of perfectionism when bloggingEpisode 69: 9 Tips to get more readers on your blogsEpisode 17: 10 reasons why blogging will attract more counselling clients

I've made the controversial decision to freeze the price of the Grow Your Private Practice membership. But:Why have I made this decision? Why is it controversial? And what should you consider about your fees?In this episode, I explore whether you should increase, reduce or freeze your prices during the financial crisis. And I share why I decided to freeze the membership fee. So if you're unsure what your pricing policy should be at this time, take a listen. Links To Follow:Join the membership growyourprivatepractice.co.ukEp 114: Help! I don't have time to do my marketing Ep 70: 'Therapist burnout and how to spot it and take action’ with Charlie HydeEp 58: Compassion fatigue and burnout: what therapists need to know' with Howard BaumgartenEp 32: 5 easy ways to give back to charity (without reducing your fees or working for free)' with Sophia GiblinEp 31: 'Increasing prices the pain-free way'Ep 101: The cost of living crisis: Its impact on your clients, your business and you

If you're busy and are struggling to find time for marketing, here are 8 tips for being more productive and growing your private practice when you're short on time.In this 'Jane Explains' episode, I answer Gail's question about what to do when you have other commitments in your life and are short of time to devote to marketing. Links:Episode 24: Managing your diary with time blockingEpisode 56: How to achieve more in less timeEpisode 42: Why your private practice should not be on every social media platformBrain FMJoin the Grow Your Private Practice membership

Do you know your client's journey into therapy?Over the last 20 years, there has been a huge change in the way people buy things. It used to be that people saw an advert and bought the thing, but with the advent of the internet, the buying process has become much more sophisticated. So what is the process for your potential clients? And why is it so important for you to know?In this episode, I look at how the buying process has changed and the difficulties people can have choosing a therapist. I share the 4 stages of the client's journey into therapy and some inspiration to help you produce useful content.And I share a FREE resource - The Clients Journey Into Therapy Let's take a look at the client's journey into therapy and how you can use this to help them choose you.NOTE: Many of my podcasts are also available as blogs, so if you prefer reading, go to janetravis.co.uk/blog

If you're a therapist and you want a successful private practice, then your mindset is vital.But what do I even mean by mindset? Why is it so important? And how can you go about improving yours?In this episode, I explore why your mindset is vital if you want a successful practice. I also share some questions for reflection and tips for improving yours.And check out some of my other podcasts about mindset below. Links to followNOTE I said in the podcast I'd share links to my podcasts on mindset, but I hadn't realised there were so many! I've recorded 112 episodes and probably 30% are to do with mindset in some way because it's so important.So I recommend browsing through my previous podcasts to see the mindset episodes. And grab my free guide 'How to attract therapy clients by helping now selling'

If a new client leaves a kiss (X) on the end of their message, should you respond in kind? Or is that unprofessional? And if you don't, might they feel awkward or rejected in some way?So how DO you navigate a kiss on correspondence? Take a listen to this months Jane Explains episode where I answer this listener's question. I explore:Why do people leave a kiss on correspondence Whether you are overthinkingWhat should you do if it happens Do you have a question you’d like me to answer for you?Don't waste time trying to work things out on your own, contact me with your question and I might answer you on a podcast. Just email me at [email protected] or send a DM on my socials - you can find me on LinkedIn or InstagramAnd I'm always happy to receive a X at the end 😚A reminder If you are a Grow Your Private Practice member, you’re never on your own. There are 3 ways to get help:The Facebook community is there 24/7 to get support from myself and other membersPick My Brain - monthly live event to help make your life easierPower Hour (exclusive for members at an extra charge) - whenever you want or need it to take a deep dive into an aspect of growing your practice.It will reduce stress and save hours of pondering - and procrastination!Not a member yet? If you’re ready to take your practice to the next step, check out the membership below and get started now.Visit Grow Your Private PracticeSo all that's left to say is have a fabulous rest of the day, and a big ole kiss to you XXX

Ok, confession time: My name is Jane, and I swear a lot. It’s true, I love a good profanity! But when it comes to marketing, does it help to connect with the right people or is it simply unprofessional for a therapist?It’s an interesting subject and it might just surprise you. In this episode we explore:🤬 Your attitude to swearing🤬 Should you swear in your marketing🤬 The pros and cons 🤬 Tips for casual communication without swearingI’d be really interested in learning your views on this, so please let me know. You can find me on Instagtam at @GrowYourPrivatePractice or Linkedin HERE Links to follow'Let's change the public perception of counselling' webinarEpisode 3: Drop the psychobabble, get more clients

How do you feel about marketing your practice? Do leap out of bed, grab the notebook you called ‘ideas’ and allow your creativity to come out to play?Or does the thought of ‘selling’ yourself make you break out in a cold sweat?Ok, they might be a little extreme, but if you identify more with 2 than 1, then we need to talk!Because I’m going to talk about how you can attract more clients, but not by clever sales tactics, just by helping more people. How does that sound. Too good to be true?Well it's not, I and many businesses do it and it’s called content marketing. So take a listen as I explain what it is and why it's so good for therapists.Do you write blogs? Links to follow:To get your FREE guide to attract more therapy clients by helping instead of selling, click here www.janetravis.co.uk/helpMy previous blog, Self-Care for People Pleasers If you're ready to take the next step to grow your practice, join the Grow Your Private Practice membership HERE and get started today

If I had a pound for every time someone asks how to get therapy clients, I’d be a very happy lady!Because it's first question people ask when they start in private practice.It's understandable, and it seems like a simple question - but it’s not quite as straightforward as it might seem.So today we’re going to take a look at how to get therapy clients.And if you're looking for how to attract clients but you worry about having to be salesy, grab my free guide 'How to attract more therapy clients by helping not selling'

No one likes people seeing our mistakes. It’s embarrassing, right?And although you KNOW that making mistakes is an important part of the learning process, you would still prefer not to do it in public. So here’s what happened when I managed to make an embarrassing mistake in public a couple of weeks ago.  Yup, I published the unedited version of this show, complete with mistakes and swearing - a real head/desk moment....though it’s quite funny, so I hope it makes you laugh!This mistake reminded me of something that happened with Grow Your Private Practice member Tracy Clark, which subsequently changed her business. Did you hear my unedited podcast a whole ago? Did it make you laugh?I'd like to say a massive thank you to Tracy Clark for coming and sharing her powerful story.And if you'd like a group of cheerleaders on your side, join the Grow Your Private Practice membership

Did you know that maintaining clear boundaries can also help to grow your practice? It’s true. But unfortunately, when it comes to setting boundaries in private practice, there is no one hard and fast right answer. Not only that, your boundaries can change over time. No wonder we struggle to set and enforce boundaries! So today I am absolutely delighted to have Caz Binstead here as my guest expert. Caz is a respected counsellor, supervisor and advocate for therapists, and today she shares some amazing insights on making and maintaining boundaries within your private practice in order to best serve your clients, yourself and your business. We look at:What makes us struggle with setting and enforcing boundaries?The benefits of choosing a supervisor that has experience in running a private practiceHow boundaries can reduce the likelihood of complaintsConsiderations around your cancellation policyThe importance of understanding the rationale behind your policy. I think you’ll like this one. About Caz Binstead Caz Binstead is well known in the therapy scene here in the UK, and if you haven't come across her before, here’s a little something about her:Caz is an experienced therapist and supervisor, working full-time in private practice. She specialises in the growth and maintenance of ethical and thriving practices. Caz was instrumental in the design and development of the Private Practice Toolkit at the BACP, and sat on the private practice division as executive lead on the project for 4 years. She has provided consultation, training, copywriting services, and written guidance to hundreds of students and therapists preparing to set up and work in private practice. As Co-lead for the platform #TherapistsConnect, she also created their two-day conference, ’Private Practice 2021: Surviving and Thriving in Uncertain Times’. She has hosted and held workshops on private practice at two BACP student conferences (2019 & 2021), and most recently, presented at International Supervision week. Connect with CazGo and say hi - and tell her you heard her on The Grow Your Private Practice Show podcast.Website: www.cazbinstead.com Twitter: https://twitter.com/cazbinnyInstagram: https://www.instagram.com/night_owl_counsellor/ 

With so many counsellors in your area, how can you make it easier for therapy clients to choose you?And how can you stand out while staying firmly within your personal disclosure boundaries?So let’s explore how to start forming this therapeutic relationship through your marketing while staying firmly within your personal disclosure and ethical boundaries. In all modalities, the therapeutic relationship is vital and likely to increase the chance of a good therapeutic outcome. But there is an inconsistency between being a blank slate in the counselling room while simultaneously also cultivating a thriving therapeutic relationship.How can clients choose the right therapist for them when we are told to not share anything about ourselves?And how can you attract clients that are a good fit for you while staying firmly within personal disclosure boundaries?In this episode, I share how to make it easier for clients to choose you and how helping clients make the right choice is good for them, good for your business and good for the counselling profession. 

Using hashtags on social media is free, easy to do and an effective way to get your posts in front of people with an interest in that subject. So it makes sense to invest a little time into learning how to use them.  So if hashtags mystify you, take a listen to this Jane Explains episode where I answer a listeners question about how to find and use hashtags.  I’ll share with you what are they, how to find them and how to use them to grow your followers and attract more clients. So see what practical steps you can take to make hashtags work for you. Grab the 100th episode gift bundle here janetravis.co.uk/OMG100

As a therapist, how do you feel about money? Do you feel confident, enforcing your cancellation policy and increasing your fees without stress? Or does the thought of doing those things make you feel anxious and tense? Well, my guest today is Lindsay Bryan-Podvin, a therapist that works with money anxiety, and in this episode, she shares how to cope with financial anxiety. We all need money in order to live, and most of us would like more - maybe a little bit more, maybe a lot more. But despite money being an inanimate object, just some paper and coins it can cause a whole lot of problems for us both as individuals and as private practice owners. So if you procrastinate around money conversations with your clients or you haven’t increased your fees for years, take a listen to this episode because Lindsay Bryan-Podvin can help. Lindsay is the author of ‘The Financial Anxiety Solution: A Step-by-Step Workbook to Stop Worrying about Money, Take Control of Your Finances, and Live a Happier Life’ and also produces the Mind Money Balance podcast. She has tons of experience helping people get more comfortable and confident around money, and as a financial therapist helps people learn more about their emotional relationship with money. In this episode we talk about:What is financial anxiety?How do you identify itHow to dial down your own financial worriesThink you’ll enjoy this one! About Lindsay Bryan-PodvinLindsay describes herself as: “I'm a biracial (Filipina-white) female social worker-turned-financial therapist, author, and speaker.”She says “I talk about money in a way that doesn’t make you feel gross.” She believes that personal finance and mental health are inherently intersected with politics, race, and gender. “My goal is to cultivate a shame-free space to engage with money. I want all of my clients to feel powerful and abundant in their relationship with money and to feel comfortable bringing their whole selves into therapy and coaching”. She’s the author of The Financial Anxiety Solution, which is a self-paced workbook to help you stop stressing about money by applying therapy techniques to your relationship with money. She produces the Mind Money Balance podcast too, where she explores all manner of things to do with financial anxiety for therapists. And learn more about your relationship with money by taking her Financial Archetype Quiz Connect with Lindsay Go and say hi - and tell her you heard her on The Grow Your Private Practice Show podcast! Instagram @mindmoneybalance Website: MindMoneyBalance The Book ‘The financial anxiety solution’ The Mind Money Balance Podcast The Financial Archetype Quiz And remember to grab your 1ooth episode gift bundle of 9 free resources HERE

Did you know I run a membership for counsellors and therapists called Grow Your Private Practice? Yes, and it includes training, workshops, resources, events - well, lots to help you attract more clients. But it’s so much more than a place to access training.It’s a place that reduces your stress by showing you how to achieve success by getting focused. To connect with peers, get support and have your questions answered. It's a lifeline.So if you’re trying to build your business, do you really need the Grow Your Private Practice membership?You probably have questions like:How much is it?What exactly is included?How much time will I need?What happens if I join and realise it's not for me?So take a listen and see if it's right for you. Visit Grow Your Private Practice HERE

No one can afford therapy now. Well, it seems that’s what everyone is saying - the news, current affairs programs, magazine type programs etc. Everyone is talking about it - the price of energy, fuel for the car, how much a supermarket shop has increased.There's no getting away from it. And it’s said to be causing a mental health epidemic. So what is the impact of the cost of living crisis on your clients, your practice and you? And more importantly, how can you manage it?In this episode, I explore ideas to help you to carry on attracting clients and getting paid while also looking after yourself. I talk about:How to help people that can't afford therapyWorking fortnightly instead of weeklyRecognising what's your responsibility and what's not Some practical ways to help both clients and yourself. So take a listenLinks to followGrab the 100th episode gift www.janetravis.co.uk/OMG100Episode 32 5 Easy ways to give back to charity without working for free or a reduced fee, with Sophia Giblin Setting up groups in private practice, with Tamara Howell and Sarah Dosanjh Book recommendation: Time-limited therapy in a general practice setting: how to help within 6 sessions by Glyn Hudson Allez

In this, my 100th episode of The Grow Your Private Practice Show, I talk about the pros and cons of podcasting to help you decide whether it could be a good choice for you.And as a gift for you on the 100th episode, I’ve put together 9 FREE resources I’ve previously shared as part of the podcast so you can access them all together. You’ll get:6 Steps to turning an enquiry into a bookingWhat to include on your FAQ page5 Easy ways to give back to charity (without working for free or reducing your fees)Which social media platform is right for you54 Specific ways to attract your ideal clients55 Affirmations for success2 Simple ways to find your mojoWhat is your why?101 titles for your blogSo be sure to grab them - go to www.janetravis.co.uk/omg100And a thank you to all my amazing guests that have shared their wisdom so freely, and a massive thank you to you for listening. Thank you thank you, it means so much xLinks for the show:Phil King, my editor www.mypodcastassistant.com Teresa Heath Waring https://teresaheathwareing.com 

How does having a niche impact your practice? I love talking to guests on these podcasts because they share many amazing insights and today is no exception. I have the wonderful Elsie Owen with me.Elsie is relatively new to PP and has had her private practice since qualifying in 2019. Yet since 2020, she has had a consistently full caseload. Wow. She’s since chosen a niche and as a result, started to diversify her income by offering more than just 1-1 therapy. How cool is that?So today Elsie shares her experiences with us And we’re going to be looking at the impact having a niche has had on her practice. I ask her:What made you choose to niche?How did you decide on your nicheHow has having a niche affected your practice - both positives and any things to watch out forYour experience of diversifyingDo you have any plans for the futureI think you'll enjoy this one! About Elsie Owen'I've had my private practice since I qualified in 2019 and in 2020 when I had a consistently full caseload, I started learning about Instagram marketing and exploring additional ways of supporting people. I've since chosen a niche and as a result, started to diversify my income through offering more than just 1-1 therapy. I write a fortnightly newsletter, teach online educational sessions and run a group programme called The Boundaries Course.'Elsies website: https://www.elsieowen.com/Connect with Elsie on Instagram The_peoplepleasing_therapist And if you'd like some more help attracting clients, check out The Grow Your Private Practice membership.

Identifying your therapy niche is one of the things that will have a dramatic impact on the effectiveness of your marketing. But what happens if you have a niche, and over time things change?Maybe your work has developed for you and you want to go in a different direction, open it up to more people or attract clients to a more specific topic. In this episode of Jane Explains, I answer a question from a listener Diana who said:‘My passion is working with all things female. But I also realise that the area(s) I want to niche in also tip over into the male side.  Currently, I specialise in working with baby loss but I would like to encompass infertility and menopause. Any hints or tips on how to merge and also how to market myself? I don't want to be known as "the female therapist" or "all things female" Maybe my niche is too wide but I really enjoy working with them all! Fingers crossed you can help.’ Great question, Diana!  So in this episode, I explore some obvious and less obvious ways to modify your niche. And if you want some help working out the right niche for you, come and join the Grow Your Private Practice membership

It’s my anniversary! Yes, I’ve been working with counsellors and therapists to help grow their practice for 5 years (ok, a bit longer than that, but what’s a few months between friends?). And I’ve come a long way and learned a lot in that time - and am still learning. But there are 5 main things I’ve learned about working with counsellors in that time and I talk about them in this episode. In this episode we explore:The process of learningThat (sadly) there are no quick fixesThe importance of being curiousWhy you need to start with the ABC’sThe pros and cons of changeTo be honest, I’ve learned way, way more than 5 things, and this episode could have ended up being hours long!I’ve had a blast running the Grow Your Private Practice membership. I’d like to thank all the members both past and present for trusting in me, and I’ve really enjoyed hearing about your successes. I hate when members leave, but when its because they are at capacity, then it makes me a very happy person and I realise all the hard work has been worth it. So if you’re fed up of going round in circles, and you’re ready to make real progress, come and join us. CLICK HERE for details and to joinLinks to followEpisode 29, Slow down to speed up: how to increase both your skills and confidenceEpisode 45 4 things I’ve learned in 4 years working with therapists

Are you trapped in a number-crunching nightmare? Then listen up as I pick the brain of accountant Amanda Hines from Axe Valley Accountancy. She demystifies record-keeping and explains about simplifying your private practice accounts.If your business finances are in a bit of a pickle, you're worried about taxes implications or you have a box of receipts that you don't know what to do with, this episode will help you find clarity so you can take action, take control and reduce that stress. We look at:The importance of having a business mindsetHow to keep simple accountsCommon misconceptions around expensesThe difference between a bookkeeper and an accountantWhen to consider investing in help Mandy is so generous in her advice, so I think you’ll get a lot out of this episode. Links to follow:https://www.axevalleyaccountancy.co.uk/Connect with Mandy on LinkedIn

We all get Imposter Syndrome from time to time. Sadly, it's just a normal part of being human. But that doesn't mean you have to let it stop you from being successful. So if you feel this way at times, take comfort in the fact that you're not alone, and that Imposter Syndrome is just a massive liar. It's basically your insecurities messing with you. And you can take steps to not let it hold you back. In this episode, I share a simple trick to overcome Imposter Syndrome to not only PROVE that you're not an imposter, but you really do know far more than you may give yourself credit for. In this episode we explore:Why Imposter Syndrome affects you and your businessMy one simple trick to overcome those feelings of doubtHow doing this easy trick can boost your confidence and combat that imposter syndrome  So if Imposter Syndrome is holding YOU back, take a listen. And if you need some extra support, come and join the Grow Your Private Practice membership, you will be very welcome.Episode 16: A simple way to silence your inner criticAnd check out Yvonne Smith for EFT at Make Your Happiness Real

It’s the next episode of 'Jane Explains' where I answer your questions about growing your private practice. Today’s question is from Janice where she asks:“As you talk about using social media, how would you ensure client confidentiality and anonymity if any client or potential client comments on your posts?”Great question Janice! I’m sure many counsellors have wondered about how to use social media while protecting both themselves and their clients confidentiality In this episode of Jane Explains, I’ll share:The importance of setting your own personal disclosure boundaries How to talk with your client about social mediaUnderstand your responsibility - and that of your clientsDo you have a question you’d like me to answer? If so, just drop me a line at [email protected] and I could answer your question in the next episode of Jane Explains. Links to follow:Grow Your Private Practice MembershipEpisode 63 Personal Disclosure in Marketing: What Therapists Need To Know - Part 1Episode 64 Personal disclosure in marketing: What Therapists Need To Know - Part 2

When you run your own private practice with a to-do list a mile long, how do you know what to focus on to drive your business forward?Well, you have quarterly goals and action plans of course! Wait, what? Ok, don't worry, grab a pen and paper and I'll tell you how to set up quarterly goals and action plans.In this episode, I’m going to show you how to run a Quarterly Action Plan that includes:What numbers you should be tracking and why these are importantHow your Quarterly Action Plan will help to protect yourself from self-sabotage in the futureThe 3 things you need to focus on to reach your Quarterly Goals As I always say, “Inspiration without action is merely entertainment” so settle in with pen, paper and listen to this podcast episode. I promise that you’ll get some ideas to think about what actions you’re going to take that will help to grow your practice.Links to follow: Episode 87: How to turn inspiration into action The Grow Your Private Practice Membership

If you've ever worried that you don't have anything new to say on social media, then this is for you. Because to be honest, it's probably all been said before. But although everybody seems to be talking about the same thing, about the same subjects, about the same issues, they're all sharing things in a slightly different way.In this episode, you’ll discover:How to take a topic and come up with new content ideasHow to take your content idea and translate it into a social postThe one simple thing you already have to ensure that your social media posts are unique to your practiceSo if you’re thinking that there's nothing left to say, well, take a listen to this episode and you’ll learn why my answer to ``hasn't it all been said before?” is absolutely not!Need some extra support to grow your private practice? Then come and join us. Visit the Grow Your Private Practice membership HERE

Are you ready to stop overthinking and start taking action to grow your practice?It can be easy to overcomplicate your decision making and start second-guessing yourself.And the fear of making the wrong choice can leave you in Limbo and stop you from taking action. I’m not sure if this is perfectionism, or a kind of procrastination - probably elements of both - but it’s something that is basically wasting your precious time - time that could be better spent.In this episode, I’ll help you work through your overthinking with:How to sort through your choices and make a decisionWhy it's OK to change your mindAnd learn how to make sure that you’re able to find a way to take action to grow your practiceTake a listen to this episode to learn how to stop overthinking and develop your own decision-making process.  Grab your free copy of 'Attract more therapy clients by helping not selling' HERE Join the Grow Your Private Practice membership HERE

As you’re starting to grow your therapy practice, have you thought about whether you should have a client waitlist? Well in this first ‘Jane Explains’ episode, where I answer questions from listeners, I respond to Jo from Joanna Louise Therapy who asked about having a waiting list. There are certainly pros and cons for considering setting up a waiting list and how it will affect your practice.But having a waiting list isn't quite as straightforward as it could first appear. So take a listen to this episode to talk you through if a client waitlist is the right thing for your practice. In this episode we explore:The Pros of a waitlist and why this means your marketing is working  And the Cons of a waitlist that will directly affect your potential clients   How to set your boundaries to determine how many clients you actually want Actions you can take to keep a steady flow of clients 10 practical steps to take to manage a waiting list that focus on the needs of the clientLinks to follow:Grow Your Private Practice MembershipEpisode 86 6 Ways to feel less alone as a therapistEpisode 87 How to turn inspiration into action

Have you ever wondered if having a website is really worth it? Maybe you’ve heard others talk about how they get all their clients through word of mouth, or via a directory and now you’re unsure?Well, having a website these days is essential for many reasons, some less obvious than others. So today I’m delighted to have Sarah Gershone with me, who is a web designer that works exclusively with therapists from Strong Roots Web Design. And we explore 6 reasons why having a website is a real must.I always learn a lot from Sarah, so if you’re on the fence, take a listen. About SarahSarah is from Strong Roots Web Design and works exclusively with therapists helping them make their website appeal to their ideal clients. And she also produces a podcast called Phych Biz so be sure to check that out too.Sarah produces regular free resources and blogs so be sure to pop over to her website and see what she has that will help you. And the best way to connect with Sarah is via LinkedIn, so go and say hi! Links to followEpisode 60 - 5 commonly held myths about websites that could be holding you back, with Sarah Gershone

Do you feel nervous posting on social media?We're told as therapists that personal disclosure is bad, so it can be really confusing about what's okay to post and what’s not okay. It could be tricky to find your own boundaries while staying ethical. So all of that, coupled with the feeling of pressure on social media to be popular, be perfect, keep up with everybody else, take the best pictures, write the best captions... well, the whole posting on social media thing can be pretty daunting. In this episode we explore: Why do you struggle to post on social media?What the underlying problem can beWhy does creating a simple client avatar help?Take a listen and learn a simple action step to help you stop feeling nervous about posting on social media. And if you need more help with feeling comfortable growing your business online, I’d love to see you join us in the Grow Your Private Practice membership. Links to follow:Episode 67: Why you're struggling to get results on social mediaEp 50: Will social media get you counselling clients?Ep 42: Why your private practice should not be on every social media platform

Have you ever been inspired to do something to grow your practice, but for some reason you didn’t follow through with it?If you’re nodding, then you’re not alone. But if you want success, action is everything. After all, nothing changes if nothing changes.  So if you want to move forward but for some reason, your growth is at a standstill, take a listen as I tell you how to turn inspiration into action. In this episode we explore:The importance of taking action How to get started What’s holding you back Steps you can take to practice taking action Grow Your Private Practice Membership

I love when people ask me questions, and today I’m going to answer a question Jo from www.joannalouisetherapy.com asked me. Jo actually asked a couple of really great questions and I’ll answer the next one in the coming weeks. Jo asked for some advice about how to cope with feeling isolated and a bit lonely when in private practice. And it’s a great question because with confidentiality issues, the 1:1 work we do and often working from home, it can feel pretty isolated. So if you are feeling a bit lonesome, today I’m going to share 6 Ways to feel less alone as a therapist, so you can connect with others.So thank you Jo, and I hope this helps. Episode 24: Managing your diary with time blocking

When you’re just starting out in private practice or struggling with fears around being visible, it can feel like a lonely place. And sometimes it looks like everyone else has it all figured out.I remember seeing people that were just so natural on social media or in front of the camera, and thinking they had some sort of secret that I didn’t, and it would be impossible for me to do. Ever felt that?  Well, today Fifi Mason and I are having a conversation about our own journey into visibility. We share our personal stories about getting comfortable with visibility but in a way that suited us personally.We also share some tips with you - including Fifi’s brilliant ‘What if?’ game.So take a listen - I think you’ll enjoy this one!About Fifi MasonFifi works with introverts to inspire them to get visible on their own terms. She says:‘As an introvert putting yourself out there can feel awkward, icky and most of all exhausting.But if you’re a solo business owner who provides a service based on your knowledge and expertise, then YOU are your business.So as much as you might want to hide, you can’t.Because by avoiding the spotlight you’re limiting the growth and potential of your business.But that doesn’t mean you have to fake being an outgoing extrovert to be successful.You can build a personal brand business by being true to your personality.’So if you identify as being an introvert, be sure to check Fifi out at fifimason.com And grab the free resource she mentioned to explore your comfort level about things to share - basically, to work out your personal disclosure boundaries at https://fifimason.com/comfort-level/ Connect with her on Linkedin Or Instagram Links to followThe Grow Your Private Practice membership Episode 7 Using introvert superpowers to attract more clients

When it comes to your private practice, are you your own best-kept secret? Maybe you’re hiding in the shadows and letting the fear of being seen hold you back?And this is the problem, the fear of visibility can really get in the way of your success. You might even start beating yourself up about not doing the things you know you need to be to grow your practice. Not good, no one needs that.So in this episode, I talk about how to overcome visibility issues and get out of your own way so that you can show up, attract more clients, help more people and make more money. We’re going to look at:Why it’s important to be visibleWhat visibility issues actually areWhere they come fromWhat being more visible actually means - and what it doesn’tAnd I’ll share some simple effective tips too for you to trySo take a listen, and discover how to embrace visibility on YOUR terms. Links to follow:Episode 40: From ‘I can’t write’ to published author, with Zoe ClementsGrow Your Private PracticeFree guide: Attract therapy clients by helping not sellingCome and connect with me:LinkedIn - linkedin.com/in/janetravisInstagram - instagram.com/growyourprivatepractice

The profile picture you share on your directory, your social media and your website is a chance for people - and potential clients - to connect with you. So it’s important to make a great first impression and stand out from the crowd. So here are 10 tips to help make your profile picture stand out, get noticed and be recognised.  Links to follow:Episode 52: How to start your private practice branding on a budget, with Laura Pearman Grow Your Private Practice membership 

The words we use in our marketing are powerful. Using the right words will draw people to you and the wrong ones will push people away. So it’s important to really think about what you’re saying.In this podcast I explore:The negative impact of using ‘counsellory’ words aka psychobabbleThe importance of connection How to find alternative, more relatable wordsSome examples of how this might look in practiceHow using relatable words within marketing will attract more clients AND bring better resultsWords are powerful, so use them to your advantage.And if you want to start working on your marketing message, some and join the Grow Your Private Practice membership