Dean Harris heads up Co-op's Retail Media Network. This UK Convenience Retailer boasts a staggering 2,500 stores. We sat with him for the second year in a row at P2PI and SMG's Retail Media Summit UK to speak about the progress they've made in the last year and what's in store for the next one. Both for them and the industry in General. Watch on YouTube: https://youtu.be/R_xGVhj6f-8  Last year's episode: https://www.fmcgguys.com/dean-harris-coop/  Tune in to hear about: Positioning and proposition of Co-op's Convenience Media Network How off-site is becoming a big aspect for Supermarkets with big loyalty bases Their unique, convenience focused, simplified approach to offsite media Measuring performance further than the basket: the Halo Effect of convenience Dean & Daniel's collaboration on the "Media on the Move" series on LinkedIn More: Follow us on Instagram: https://www.instagram.com/fmcgguys/   Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/  Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian    

In this episode, we speak with one of the UK’s top grocers, Sainsbury’s and Nectar360,  the Loyalty, Insights and Retail Media business owned by Sainsbury’s. After some rollercoaster years, we are changing phase and really going into a truly omnichannel world where it’s more exciting, but also harder than ever, to find the consumers where they are and send them the right message. We are joined by Rachel Clark, Grocery Director at Sainsbury’s and Amir Rasekh, Managing Director at Nectar360 to speak about: How Sainsbury’s has developed relationships with suppliers escaping a purely transactional approach Nectar360’s structure to provide best-in-class services while working closely with Sainsbury’s How FMCG brands can keen their Brand relevant in an omnichannel world and how they can build Retail Media campaigns Great omnichannel campaigns they’ve both championed Digitalising in-store A look into the future of retail media More: Follow us on Instagram: https://www.instagram.com/fmcgguys/   Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/  Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian    

Find out more about the Women in Retail Media Collective: Website: https://wrmcollective.com/ LinkedIn: https://www.linkedin.com/company/women-in-retail-media-collective/ The industry is changing, with the emergence of digital making a huge impact across the board. So what better way to go deep into this than with the digital advertising and marketing industry association in Europe, The IAB? In this episode, we welcome their Industry development and Insights Director, Marie-Clare Puffett, to cover the following: The IAB’s role as an industry association that brings Brands, Retailers and Agencies together How Marketing has changed in the last 10 years becoming more accountable Defining Retail Media and creating a Glossary for it Bringing people together to create some standard industry metrics Key growth stats Different development speeds in Europe More: Follow us on Instagram: https://www.instagram.com/fmcgguys/   Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/  Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

The Very Group is the UK’s Online Pure Play Department Store. Tom Goulden, their Director of Trading, Insights and Analytics joins Daniel live from Retail Media Summit UK 2024 in London to speak about how they’ve recently revamped their Retail Media offering with SMG, how their unique categories trade online and much more.  Watch on YouTube: https://youtu.be/0_kphm0x-XA   Topics Covered: Tom’s career in Retail The Very Group’s unique value proposition as a pure-play Department Store How different is a Retail Media Network in their categories versus Grocery Data Science and Analytics: how they are embedding them into a digital first company More: Follow us on Instagram: https://www.instagram.com/fmcgguys/   Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/  Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

In the ever evolving world of Digital FMCG, one of the most exciting areas is quick delivery. In this episode, we are joined by Suzy McClintock, VP New Verticals at fast commerce leader Deliveroo. That means, essentially, managing all the parts of the business except for their classic restaurant deliveries. In this episode, recorded in person in their London office, we explore the opportunities for Grocery and High Street in general in on-demand. Topics covered: Suzy's unusual career from movie production to Grocery Deliveroo's role in the grocery and FMCG landcscape Opportunities for Consumer Goods companies in this channel The overall strategy of Deliveroo in high street Loyalty: how they are engaging consumers More: Follow us on Instagram: https://www.instagram.com/fmcgguys/   Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/  Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Our guest is Aseem Puri, CEO at Unilever International, the white space division of the FMCG giant. He joins the show to speak about how there’s plenty of room for growth for Consumer Goods companies if the right entrepreneurial approach is taken. He also speaks very frankly about his self-development and leadership journey, which includes recently writing 10X Productive, a book about getting the most of life in the age of distraction and social media. Find Aseem’s book here: https://aseempuri.com/product/demo-book/  Topics Covered: Aseem’s career highlights Finding growth in FMCG Succeeding in a big corporation while staying true to his own personality How he’s evolved his leadership style during his career About 10X Productive and some key advice More: Follow us on Instagram: https://www.instagram.com/fmcgguys/   Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/  Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Kristina von Troschke is the Chief Marketing Officer at Germany-Based Toy company Schleich. You may know the brand through it’s realistic animal models, which you can find worldwide and many have fond memories of. In a time where technology has had an impact on everyone’s lives, we often overlook at the impact screens have on kids’ development. In this episode, we’ll explore how going back to toys can foster kids’ imagination and, most importantly, key social skills like compassion and empathy. Tune into this episode to hear about: Kristina’s career from running international brand management at Procter & Gamble to leading Marketing at German Middle-sized businesses Her approach to Marketing, putting brands’ heart & soul in the center and not relying only on Tech & Data Schleich’s mission around Crafting Compassion and its impact on early age development Kristina’s own experience being a working mother of 3 More: Follow us on Instagram: https://www.instagram.com/fmcgguys/   Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/  Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Our guest for this episode 200 is Rick Swinkels, CEO at TCC. The head of the Loyalty company joins Daniel and Peter Bond from The CPG Guys live from Groceryshop in Las Vegas to speak about his unique career, his industry insights and how their loyalty programs deliver exponential value beyond price, creating communities around Retailers.  Watch on YouTube: https://youtu.be/xJOotPI7Jkc TCC Website TCC LinkedIn Topics Covered: Rick’s career in Retail prior to TCC TCC’s proposition: creating high participation, high engagement loyalty campaigns and platforms that influence, recognise and reward shopper behaviour in-store and online The big topics in Consumer & Retail and what can Retailers do about them How to create Value independent from price Creating Omnichannel campaigns Learnings from Groceryshop and comparing US and European Retail More: Follow us on Instagram: https://www.instagram.com/fmcgguys/   Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/  Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Isabel Soriano is the President International at Wolverine Worldwide, a Footwear leader with a portfolio of famous brands like Saucony, Merrell and Sweaty Betty. With more than 20 years in the category, Isabel comes to the show to speak about the lessons learnt during her career path, which has seen her move internationally, change functions, companies and, ultimately, become a C-Level executive who has been successful managing organizations in both good and bad times. Tune in to learn about: Isabel’s multi-functional career and international moves both in Europe and LATAM. The purpose of the main brands in Wolverine Worldwide’s portfolio Approaching the Footwear Marketplace across sales channels Managing organizations and change management in a volatile world with a clear vision and communication Creating an organization with the consumer in mind More: Follow us on Instagram: https://www.instagram.com/fmcgguys/   Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/  Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Our guest is Christin Schillo, Social Media Director for Siemens Home Appliances at the BSH Group. With a background in Procter & Gamble, she joins Efrain and Daniel to explain her transition from FMCG to Large Appliances, how Marketing has changed and how to get the most out of Social Media Marketing, blending in new trends like AI. Topics covered: BSH’s footprint Her career background and how she decided to take a sabbatical The differences between heading up Marketing in FMCG and Large Appliances How Branding has changed Why Social Media is key to their Marketing Strategy Balancing Local and Global Marketing More: Follow us on Instagram: https://www.instagram.com/fmcgguys/   Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

The FMCG Guys celebrate SMG's rebranding revisiting this episode from May 2023 with their CEO Sam Knights and Ollie Shayer from Boots. Retail Media has really made an impact across the industry in Europe in the last year. To bring the voice of the Retailer to the show, this week we bring you Ollie Shayer, Omni-Media Director at Boots and Samuel Knights, CEO at SMG. Tune in to learn about: Best Practices when setting up a Retail Media Network How FMCG companies can better leverage this channel Connecting Retail Media Data with an overall Data Strategy The benefit for the consumer

Georgina Hernandez, eCommerce Manager International and Benedikt Vogler, Director Global eCommerce CHC join Daniel at STADA's Barcelona office to speak about the state and opportunities for Consumer Healthcare online. Transitioning from FMCG to Consumer Healthcare and learnings on the way STADA's unique DNA and Culture based on Heritage, Purpose and Growth Deploying global initiatives locally and working effectively across functions What Retail Media looks like in the Pharmacy Channel AI and Data Management Predictions for the next 2 years More: Follow us on Instagram: https://www.instagram.com/fmcgguys/   Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/  Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

The FMCG Guys are joined in this episode by Levi Strauss & Co.'s SVP Northern Europe Lucia Marcuzzo. In this episode, which was actually recorded in person at Shoptalk Europe we cover aspects of Retail, Career Building and Leadership, such as: - Lucia's career in Retail - Cross-functional moves  - The evolution of Retail - Leadership with purpose - Moving internationally - Managing different types of people - What a brand stands for, with the example of Levi's - Building trust

Jennifer Conley is the Head of Media Solutions North LatAm at PedidosYa, a Latin American online food delivery service that allows customers to order food from restaurants, pharmacies, supermarkets, and stores. With a background in FMCG, she joins Christine and Daniel to speak about her journey, LATAM and her perspective on Retail Media.  Topics covered: Jennifer’s career path: moving from FMCG to Retail What’s exciting about PedidosYa: a LATAM Q-Commerce plya FMCG Trends in Latin America The impact of Digital in Retail and FMCG in the continent How eCommerce has developed in different markets The surge of Retail Media Success stories in Retail Media campaigns More: Follow us on Instagram: https://www.instagram.com/fmcgguys/   Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/  Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Our guest is Pierre-Yves Calloc’h, Global Chief Digital Officer at Pernod Ricard. He joins Daniel and Christina to share his unique career path, which started as a Consultant, later climbing the ladder in IT, taking a bold switch to General Management (with a move to Latin America included) and for, the last years, heading up the Digital Agenda, first leading the commercial agenda and now looking into new business models. Tune in to hear about: - Making cross-functional and geographic moves - Capabilities he’s developed internally in Data and AI - His point of view on the true potential of AI - Easy24, Pernod’s eB2B platform that serves their portfolio but also other FMCGs   More: Follow us on Instagram: https://www.instagram.com/fmcgguys/   Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/  Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

While FMCGs' growth has come to a major halt in Europe and North America, what's going on in Asia? In this episode, we are accompanied by Management Consulting Leader Kearney's Head of Consumer for Asia Sid Pathak, with who we go over what's keeping CEOs and GMs up at night when it comes to being successful in the East. Tune in to learn about: Kearney as a firm and Sid's scope there The ups & downs in South East Asia GM/CEO top priorities: Growth, Talent and Digitalisation A look into the next years What Leaders are getting wrong Some tactics and strategies Kearney is applying to help their clients today More: Follow us on Instagram: https://www.instagram.com/fmcgguys/  Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Marlies Gebetsberger is the SVP and Head of Philips Personal Health Western Europe. In this episode, we explore how their portfolio, based on the Philips innovative DNA, has a real impact on people’s lives. We also reflect on Marlies’ learnings during her career and the leadership she’s developed: Compassionate Candor, a philosophy based on caring personally and challenging professionally, always with the ultimate success of people in mind.   Tune into this conversation to learn about: Marlies’ career path from Marketing to General Management Learning how to be a leader while growing a career Radical Candor and combining care with performance A reflection on the evolution of the corporate world Philips’ portfolio and how it’s impacting millions daily How they won a Cannes Lion with an ambitious refurbishment program More: Follow us on Instagram: https://www.instagram.com/fmcgguys/  Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

With a background in companies like Accenture, Procter & Gamble, Boston Consulting Group, and Google; it’s safe to say that not many people have Eric Gregoire’s experience. Now the VP of Global Strategic Marketing & Digital Transformation at Bayer Consumer Healthcare, he comes to the podcast to speak about how he’s grown his career between Marketing and Digital while making decisive moves that give him have a unique point of view on business today and tomorrow. Tune into this episode to hear about: How switching from FMCG to Consulting, then Tech and now back in Consumer has shaped Eric’s approach to business and leadership The evolution of Marketing in the last couple of decades Eric’s main priorities in Digital and Marketing Will Marketing and Digital merge in the future, or will they remain separate? AI and other innovations More: Follow us on Instagram: https://www.instagram.com/fmcgguys/  Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian  

Peak season is just around the corner. With Prime Day, Singles Day, Black Friday and Christmas later on. We invited Nabil Malouli, who heads up eCommerce at the one of the world’s largest logistics companies, DHL, to better understand how the best companies in FMCG and Retail are preparing for the an upcoming peak season with many topics on the table: inflation, post-covid, excess inventories… and more. Here are some of the discussion points in this conversation: How best in class companies are preparing for covid Must-do’s ahead of peak season Learnings from the past The role of current disruptions Excess inventories Covid seasonality effect

Our guests in this episode are Nick Hinsley, Chief Revenue Officer at the unified Retail Media Network Platform, Zitcha; and Jack Johnson, Head of Retail Media and Data at UK-based Online-only supermarket Ocado. They join the podcast together to speak about how they are teaming up to launch the exciting Retail Media Network Ocado Ads, which aims to be the most flexible network in the market, and a blueprint and model to follow for other Retailers. Tune in to learn about: Ocado’s position in the market and the reason for its historical dominance online Zitcha’s role in the Retail Media landscape How Ocado will differentiate itself as a Media network being online-only Ocado Ads Manager powered by Zitcha’s potential around data, self-serve and innovation and test & learn How advanced planning tools will make Ocado differentiate their offering to Brands More: Follow us on Instagram: https://www.instagram.com/fmcgguys/  Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

The CPG Guys are joined by Neel Arora, Global Head of eCommerce at Nestlé, the world's largest food & beverage consumer goods manufacturer. Joining PVSB in co-hosting this episode is FMCG Guys host Daniel Torres Dwyer. Follow Neel on LinkedIn at: https://www.linkedin.com/in/neel-arora-60912130/ Follow Nestlé on LinkedIn at: https://www.linkedin.com/company/nestle-s-a-/ Follow Nestlé online at: https://www.nestle.com/ Listen to Neel's first episode of the CPG Guys podcast: http://cgguys.com/neelarora Neel answers these questions: You took a sabbatical and were able to do so many things most wait until they are retired. How was the experience and what would you pass on to others? Let’s stay on this topic, since it's not talked about most - tell us how you relaxed, made peace with your decision to recharge and what activities did you do to recharge? How did it feel to come back to work and adjust again into a routine at work? You lead global ecommerce for the world’s largest food manufacturer, what is a day in the life of Neel? How does global leadership work? How many countries do you work with?  How does a global team measure for success - what metrics do you create for accountability and how do you measure against it and ensure success for the consumer? How do you align country by country for outcomes at the digital shelf? Global capabilities - SCANR was how Sri thought about it at JnJ.  What's the latest with content? Does it make a difference any more in a digital creator economy? How do you integrate social commerce into what you do? As we wrap up this episode, let’s talk trends - what are you keeping up with these days? What matters - AI, clean rooms, what else? 

In this episode, we are joined by two executives representing two of the most important companies in Foods: Jaime Liriano, Head of Marketing Northern Europe at General Mills and Iñigo Garcia, Director, Global Insights & Analytics at McDonald's. With them, we take a deep dive into how these two companies capture food trends and then add them to their respective portfolio and menus. Tune in to learn about: Current food trends Spotting new food trends How an FMCG player like General Mills looks at Out-of-Home to innovate their portfolio Balancing a global and local portfolio The impact of the healthy trend How the proliferation of data has changed the role of Insights and Marketing Leveraging data to deliver disproportionate growth   More: Follow us on Instagram: https://www.instagram.com/fmcgguys/  Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian  

Mercado Libre is, undoubtedly, the eCommerce leader in Latin America. Headquartered in Argentina and the clear dominant in the 2 key markets, Brazil and Mexico, they have been able to beat very famous foreign competition during years. Their CMO and Head of Ads, Sean Summers, joins us to speak about their key success factors and what the future holds for them, with the added context of Retail Media’s boom. Tune in to learn about: Sean’s international career in FMCG prior to joining Mercado Libre Mercado Libre’s success: x3 users versus 2019 Their unique approach to Media and Ads and their interaction with brands The outlook of the business in the next 3 years More: Follow us on Instagram: https://www.instagram.com/fmcgguys/  Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian  

Andreas Reiffen is a staple name in the Consumer Goods eCommerce world. As the CEO and Founder of Crealytics, he launched the industry’s first retail media Supply-side Platform. Now, after the big boom of Retailers' own Networks, he's ready to change the game in with his new venture: Pentaleap, a spin-off focused designed to enable an open, efficient Retail Media ecosystem. In this conversation you'll hear about: Andreas' background as an entrepreneur Why he's decided to start Pentaleap (and an interesting origin to the name!) The current Retail Media scenario and why Brands and Retailers have reasons to be unhappy Google and Microsoft's foreseeable role in the Media & Marketing Mix Problems with standardization and measurement The Next 2 years: towards a more consolidated, programmatic media More: Follow us on Instagram: https://www.instagram.com/fmcgguys/  Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Our guest, Hannah Skardon, has a remarkable career in Fast Moving Consumer Goods: fast, international, and cross-functional. With that background, she’s taken the challenge of leading Retail Media at the company where she’s grown her career: Reckitt, the leading Health & Hygiene company. In this episode, she joins Efrain and Daniel to speak about her learnings in going from local to global and back again, moving countries and, now, facing the challenge of winning on the digital shelf. Topics discussed: How someone with a Brand Marketing Background approaches eCommerce Demystifying Digital across functions Must do’s for brands on the Digital Shelf: getting the basics right Retail Media compared to classic Shopper Marketing and its fit in a company’s overall Marketing Mix AI and other Emerging tech that will impact our industry More: Follow us on Instagram: https://www.instagram.com/fmcgguys/  Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

In a day & age where Brands are becoming more and more obsessed with understanding with their consumers, Conversational Commerce seems to be the final means to that end. But how can brands effectively engage the consumer in a two-way dialog? Well, Pietro Cammerini from Merx may have the solution: Whatsapp. With 97% open and 70% engagement rates and 150 Billion daily messages, this could be the untapped channel to unlock true consumer understanding. This, combined with cutting-edge AI tech, could be a game changer for your brand. Tune in to learn about: Pietro’s background in Accenture working with FMCG companies Starting a Conversational Commerce company and getting backing from Antler, one of the world’s top Venture Capital firms What a customer journey looks like on Whatsapp Different use cases across the full marketing funnel Benefits and recommendations of use for FMCG Brands More: Follow us on Instagram: https://www.instagram.com/fmcgguys/  Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Sign Up for Candid Commerce: https://mediummarketing.co.uk/candid-commerce-amsterdam  (September 25th PM in Amsterdam) Vivek Rastogi is Colgate-Palmolive’s Global Senior Director Digital Commerce. Being responsible for the dental care king’s eCommerce agenda worldwide, there’s many things he overlooks, from Amazon to Retail Media. In this episode, he joins Christina and Daniel to go over his extensive career in the channel, having started managing Tesco’s eCom activities in the UK to being based in Seattle. Ultimately, this is an episode where you’ll learn about what commercial activities FMCG companies should be focusing on in the digital world. Topics covered: Vivek’s current scope and career path prior What does Amazon look like as a Key Account The impact of Retail Media and how Retailers are trying to catch up with Amazon How FMCGs must reorganize internally for the current and future scenarios 3 different speeds: comparing US, UK and India More: Follow us on Instagram: https://www.instagram.com/fmcgguys/  Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Since the return to a certain normality in the last couple of years, FMCG companies have been hit with a harsh reality: the struggle to find growth. That’s why we are partnering again on this episode with Mars United Commerce (formerly The Mars Agency) to unveil the key levers companies could be pulling to go back to top line increases. And we do that with no other than their CEO for Europe, Darren Keen. Tune in to learn about: The Key Growth Levers FMCG companies can use to unlock growth What the “new normal” looks like for CEOs Why Consumer Goods companies are struggling with increasing top-line revenues Mars United Commerce’s rebranding to serve the purpose of growth for people, client and community Balancing data and human intuition to create a true connection between brands and consumers More: Re-listen Mars United Commerce's prior visit to the podcast: https://www.fmcgguys.com/katrina-smart-mars-agency/  Follow us on Instagram: https://www.instagram.com/fmcgguys/  Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian      

How are big FMCG Companies spending their Marketing budgets? With Media going through a big shift, with new emerging channels coming up, Marketing Mix Modelling offers a neutral and comprehensive way to analyze return on investment. Our guest is Ammar Basit, Global Marketing Effectiveness Analytics Lead at Consumer Health Leader Haleon. With him, we go over some key insights, take aways and action items he’s learnt leading the MMM Project globally.  Tune in to learn about: Ammar’s career background and current role at Haleon Understanding Marketing Mix Modelling The evolution in the Media landscape Running a global MMM project in a Consumer Goods company Key learnings, insights and action items More: Follow us on Instagram: https://www.instagram.com/fmcgguys/  Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

The surge of Retail Media, pioneered by Amazon and followed by other Retailers, has changed the Fast Moving Consumer Goods industry forever. A good two years after joining the party, a lot of Retailers (and Advertisers!) are feeling the glass ceiling of one-size-fits-all tech.  In this episode, James Taylor, the CEO of Particular Audience exposes how, through Artificial Intelligence and Machine Learning, Retailers can make a quantum leap in their capabilities, particularly in search, to offer consumers and advertisers a much more personalized experience. Topics covered: James' journey from investment banking to starting Particular Audience How Retailers have adapted to the Retail Media boom The unresolved issue of the Endless Isle  What the likes of Amazon and Walmart are getting right in Retail Media and why other Retailers are trapped in legacy systems Why Machine Learning and AI can be Retail Media gamechangers More: Particular Audience named Lead 100 and in L'Oreal's Start up program:  https://www.businesswire.com/news/home/20240729256070/en/Particular-Audience-Named-in-The-Leading-100-List-Setting-a-New-Standard-in-AI-Driven-Hyper-Personalization-for-eCommerce-Retail-Media  Follow us on Instagram: https://www.instagram.com/fmcgguys/  Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian  

Did you know that you can find Colgate toothpaste in over 200 countries? Ann Tracy, after an international career mainly in Supply Chain, has taken helm of the Sustainability Agenda in the Personal, Home and Pet care behemoth. We invited her to the podcast to learn about: Ann's path from Supply Chain into Sustainability Why Sustainability has become increasingly strategic to Colgate-Palmolive and other FMCGs Swords and Shields: from being reactive to being proactive Colgate-Palmolive's big "Ambition Pillars": 11 actions and 50 targets

Mustafa Shamseldin is Pepsico’s Chief Growth & Marketing Officer for their International Foods Division. In this role, he supervises the commercial strategy and innovation for iconic brands like Lay’s and Doritos at a global level. In this conversation, we explore how he takes a global approach that has a very strong local component in it.  Tune into this conversation to learn about: The uniqueness of his role heading up both Growth and Marketing Pepsico’s social impact Managing purposeful impact aligned with the company’s goals Balancing a global strategy with a local approach Building diverse organizations

Jay Richman, VP of Product & Technology at Amazon, joins Daniel and The CPG Guys' Co-Host Sri live from Cannes Lions. Customer obsession, experimenting with new technology are at the core of Amazon. In this episode, we discuss everything from today's artificial intelligence trends to user experience improvements and of course creativity. Topics Covered: The intersection between Product, Technology and AI at Amazon Connecting AI with Amazon's customer obsession How Amazon is helping brands' journey of content and scale with AI  Amazon Ads: how they are using AI to help brand creators scale amid large volumes of content

Walter Geiger is a C-Level Consumer Goods Executive that’s nearly seen it all: starting with a 25-year career at Procter & Gamble, in which he worked in Europe, Asia and the US, to going solo as a Private Equity Advisor, head up East & Central Europe with Johnson & Johnson and, most recently, lead Galderma’s Consumer Business from Nestlé’s carve-out to IPO. He’s currently Cellese Regenerative Therapeutics' Chairman and he joins Efrain and Daniel to share his journey through: His extraordinary international career path in Consumer Goods Challenger brands: the beauty of managing a non-leading brand to disrupt a category Transitioning from a publicly-listed, corporate company to a Private Equity backed environment The benefits of working in a Private Equity environment and how to apply that to Corporate/Public The role of a Chairman as opposed to a C-Level executive More: Follow us on Instagram: https://www.instagram.com/fmcgguys/  Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

If there is one thing we have learnt this year in The FMCG Guys Podcast is that the often overlooked B2B channel is key to the present and, especially, the future of Consumer Goods Companies. Digital is playing a key role in building the relationship between distributors, small shops, consumers with the brands. Our guest, Patricia Amaro, is arguably one of the best in the biz: she’s worked in this confluence for many years, having built a platform at Unilever which is now one of the largest B2B marketplaces in Latin America, built global capabilities at Reckitt and, currently, looking after the digitalization at Mars Wrigley.  Tune into this conversation to learn about: Patricia’s impressive career journey from digital start-ups to building eB2B capabilities globally The strategic importance of (e)B2B in modern FMCG companies Different eB2B platforms and models Being strategic and smart when deploying globally More: Follow us on Instagram: https://www.instagram.com/fmcgguys/  Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian  

Sergio Panzarella had a fast start to his career: shortly after graduating, he left his native Italy and moved to Geneva to join Procter & Gamble at their European Headquarters in Geneva. After a high-flying career at the Cincinnati-based giant and then, due to the Prestige Business Unit merger, at Coty, Sergio decided to take a surprising turn in his career: to disrupt the olive-oil category via a fantastic product with superior brand building. Learn about Sergio’s journey from corporate to entrepreneurship through: His background in top-tier FMCG Why he made a step change in his career to become an entrepreneur The Olive Oil category and how he approached Marketing and brand building Transferable skills from corporate to entrepreneurship Things he would do differently in the corporate world after running his own business More: Follow us on Instagram: https://www.instagram.com/fmcgguys/  Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian  

Little did Raphael Savalle know when he was doing his MBA at Kellogg that we would end up being interviewed by one of his classmates: our very own Efrain Rosario! Raphael is now the Chief Financial Officer at Weleda, a world leader in holistic, natural, organic cosmetics and pharmaceuticals, and he joins the podcast to explain his unique career path and his approach to business: performance with a purpose. Tune into this podcast to learn about: Raphael's career path at Unilever, Bel, Coty and more! Working in Europe and the US Adapting to different environments: bankrupcy, IPO, Digital Weleda's mission, vision and growth ahead His unique approach to the role of a Chief Financial Officer More: Follow us on Instagram: https://www.instagram.com/fmcgguys/  Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian  

Getting out of the comfort zone has been the common thread in Stephanie Boudjenah-Mazoyer's career. Having left her native France as a student, she then started an international career, mainly with adidas, where she climbed the ladder across different functions and countries. She credits her background in competitive sports as the cornerstone for her relentlessness.  Tune in to learn about: - Stephanie's career journey - Her background in competitive sports - Moving internationally, and doing so with a family - Evolving as a Leader

Our guest is Jessica Watson comes with a unique international background with her “business school” Procter & Gamble, where she worked in the UK, Australia and Singapore in both local and regional roles. She’s now the General Manager for the UK at Glanbia Performance Nutrition (GPN), in which she’s applying her best practice background to a growing category that also falls into one of her passions: high performance in both life and business.  Tune into this conversation to learn about:  Starting a career at P&G and making unusual international moves Changing companies: cultural change and learning a new category Performance Nutrition: growth, route to market and more Leadership: evolving, keeping a high performing culture across levels and demographics More: Follow us on Instagram: https://www.instagram.com/fmcgguys/  Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Ludovico Martelli SpA is an Italian family-owned company with iconic premium personal care brands like Proraso, Floid (Shaving) and Marvis (Oral Care). Their General Manager for EMEA (excl. Italy) and Americas, Niccolò Francalanci, joins the show to explain how, after a succesful career in FMCG and eCommerce, he decided to make a personal bet by joining a seemingly more traditional company to accelerate their growth. Tune into this conversation to learn about: Niccolò's very international Consumer Goods career in the US after his MBA Moving from an FMCG multinational like Reckitt to an eCommerce start-up like Glovo Ludovico Martelli's unique positioning in competitive categories through premiumization and high-quality products The company's regional scope, portfolio and Route to Market Attracting top talent Difference's between multinational, start-up and family owned More: Follow us on Instagram: https://www.instagram.com/fmcgguys/  Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Our guest Jon Trevor has a unique background working in the Digital Shelf first on the Agency side with Ascential and, during the last two years and a half, at Ecotone, is the leading company in Europe for organic, vegetarian, healthy and fair-trade food. When Jon joined this business, he decided to take a unique take on Digital: instead of relying on external partners, he in-housed many of the capabilities that are normally outsourced. In this conversation, you'll hear about his journey and how he's developed this team through: Ecotone's brand portfolio, approach to biodiversity and B Corp status Jon's career background in agency His current scope within Ecotone's global eCom team managing the tech stack and providing services and capabilities to local BUs An in-house approach to digital shelf and how they deliver tools, reporting, and resourcing against the key areas Integrating AI into digital shelf analytics and the wider business Content creation and an in-house Digital Asset Management system More: Follow us on Instagram: https://www.instagram.com/fmcgguys/  Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

The FMCG Guys take center stage at Shoptalk Europe with this live episode. Our guest is Christoph Sterkel, Head of eCommerce Europe (B2B, D2C, Marketplace) at Kellanova (Kellogg’s, Pringles). This podcast is also co-hosted by The CPG Guys’ Sri Rajagopalan, who also leans into the big topic of this conversation: the confluence between Foods and Digital.  Tune into this conversation to learn about: Kellanova’s various routes to consumer Building both B2C and B2B capabilities How to manage the different challenges along the way The next horizon of capability building Plus some questions from our live audience! More: Follow us on Instagram: https://www.instagram.com/fmcgguys/  Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Did you know that 70% of the world’s population lives in an emerging market? Right now, these markets account for 51% of Global FMCG sales but, according to the IMF, 80% of growth will come from these countries. With that in mind, FMCG veteran Brett Joyal is on a mission via his business mom&pop: to empower independent shops (or traditional trade), the overwhelmingly predominant form of Retail in emerging markets, via Retail Technology. The benefit? To make their life’s and businesses easier and, at the same time, give better data back to FMCG Brands.  Tune in to learn about: Brett’s career background in FMCG and why he decided to start a business The scale of Traditional Trade in the global FMCG scene What mom&pop's solution looks like The benefits for independent business owners and FMCGs Where the business is in terms of funding rounds and growth strategy  More: Follow us on Instagram: https://www.instagram.com/fmcgguys/  Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Groupe SEB is one of the leading small appliances companies globally. They own world-class brands like Tefal, Rowenta and Krups. Their Head of eCommerce François Mayor joins the podcast to speak about his path in Digital, from building basic capabilities, to growing into a leader heading up the company’s DTC offering and now the world’s largest online Retailer: Amazon. Tune into this conversation to learn about: Groupe SEB’s dimension across brands and channels Getting into Digital back in 2012 Growing from a hands-on individual contributor to a team leader His experience in DTC Mastering Amazon: how they are currently operating and the difference between 1P and 3P What’s the future of working with amazon and the 1/3P split.  More: Follow us on Instagram: https://www.instagram.com/fmcgguys/  Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Alexander Graf is one of Europe’s top e-commerce and Retail voices. Co-Founder of Composable Commerce leader Spryker, he also host two e-commerce podcasts (in German and English) and three others about different topics. In this episode, he joins Daniel live from Barcelona during this year Shoptalk to speak about the Top trends he sees in today’s commerce. from composable to China's growing influence. Watch on YouTube: https://www.youtube.com/watch?v=aH_dhqaApeU  Get ready to get up to speed through: Alex's background and role at Spryker Composable Commerce: what it's all about The evolution of eCommerce in the last decade The Marketplace model China's growing influence and the impressive scale of the likes of Tiktok and Temu The impact of this on FMCG More: Follow us on Instagram: https://www.instagram.com/fmcgguys/  Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

In this episode, we visit Bain & Company's London Office to speak with Bahige El-Rayes, Partner specialized in Operations. In this conversation, you'll hear his take on the current state of the Consumer Goods industry and how Supply Chain can play a role to help companies win in the future. In this conversation you'll hear about: Bahige's take-aways from the Procurement Leaders Converence Post-COVID FMCG: are the winners now losers? Main challenges for Consumer Goods companies to find growth How companies can leverage Supply Chain for growth and the right KPIs and metrics to measure this What type of leader a modern Supply Chain needs Sustainability and circular supply chains: what's happening there? More: Follow us on Instagram: https://www.instagram.com/fmcgguys/  Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian  

Daniel is joined by Sri and PVSB from our sister podcast The CPG Guys to go over the main highlights of this year's Shoptalk Europe! More: Follow us on Instagram: https://www.instagram.com/fmcgguys/  Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/

Rob Chatwin is currently CEO at The Eden Project, a remarkable visitor attraction based in Cornwall. Before this, he had a remarkable career in Consumer Goods. In this conversation, we go over some of the high stakes Mergers and Acquisitions he participated in, like integrating Avon or The Body Shop into Natura. Tune into this podcast to learn about: His unique life background starting in his native Brazil Career path in Consumer Goods Natura and their track in Mergers and Acquisition Synergetic and non-synergetic acquisitions: why both can work M&A in Consumer Goods right now His current role at The Eden Project More: Follow us on Instagram: https://www.instagram.com/fmcgguys/  Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian