This episode is brought to you by CommerceIQ. Download the free chrome extension here: https://growth.commerceiq.ai/fmcgguys  The Path to Purchase Institute (P2PI) is a member organization and publication that serves commerce marketers. Their Editorial Director Jessie Dowd sits with Daniel Torres at the Retail Media Summit UK (Organized by P2PI and SMG) to speak about: The media boom that we've seen in the last 3 years and what brands and retailers have done about that Differences between the US and UK Retail Media Her career in journalism and how she ended up being a consumer & retail expert Key learnings UK Retailers and Brands can learn from US Media   Follow The FMCG Guys on LinkedIn: https://www.linkedin.com/company/fmcgguys/  Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian    

Siobhán Géhin, Roland Berger's London Office Consumer and Retail Lead, joins Christina and Daniel to speak about the transformation happening in FMCG's Food Category. This episode is brought to you by CommerceIQ. Download the free chrome extension here: https://growth.commerceiq.ai/fmcgguys Topics Covered in this conversation: The drivers of transformation in Foods: Regulation, Consumers, Retailers, Third Parties Sustainability's role The taste challenge: can sustainable, healthy food, taste good? How FMCG brands will benefit from being more healthy and sustainable   Follow The FMCG Guys on LinkedIn: https://www.linkedin.com/company/fmcgguys/  Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

With a unique background in start-ups, Consulting, Consumer Healthcare and FMCG, and experience in LATAM and Europe, Celso Borges Shimabukuro is the VP and Head of eCommerce for Europe at Pepsico. This episode is brought to you by CommerceIQ. Download the free chrome extension here: https://growth.commerceiq.ai/fmcgguys Celso joins Daniel to speak about: His unique career kick-off launching start-ups in Brazil, and his later pivot to consulting and FMCG Key focus areas as Head of eCommerce for Europe: Talent, ways of working and tech Trends he's excited about in 2024 His view on digital commerce in Latin America   Follow The FMCG Guys on LinkedIn: https://www.linkedin.com/company/fmcgguys/  Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Mandy Critchley is a Global Account Director at CommerceIQ, where she partners with top FMCG companies to help them win on the Digital Shelf. By the way, you can download their Chrome Plug-in here: https://growth.commerceiq.ai/fmcgguys  In this episode, you'll hear about: The evolution of the Retail landscape and challenges for eCommerce strategies it presents FMCG Brands' opportunities in Retail Media Creating quality content to have better online presence How to Break down internal organization silos Bringing it all together to be successful on the digital shelf in 2024!    

This episode is brought to you by CommerceIQ. Download the free chrome extension here: https://growth.commerceiq.ai/fmcgguys  Rosie Houston, MD at Threefold, sat with Daniel at the Retail Media Summit UK to speak about:  Her background at Boots and transitioning into being the MD of Threefold The evolution of Retail Media in the last year Building 1st Party Data capabilities In-store Retail Media and Digitization Boots Media Group’s USP for FMCG brands Watch on YouTube: https://www.youtube.com/watch?v=mTVt-3if6UE  Follow The FMCG Guys on LinkedIn: https://www.linkedin.com/company/fmcgguys/  Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

This episode is brought to you by CommerceIQ. Download the free chrome extension here: https://growth.commerceiq.ai/fmcgguys  Yves Di Benedetto, SVP Global Commercial Luxury at watch leader Timex is our guest today. - He joins the show to speak about: - His career path in consumer electronics and watches - The watch category: portfolio division (premium and less premium), big groups vs independents, the retail landscape, the re-seller market - Omnichannel impact on watches -Why is it an interesting sector for consumer goods executives   Follow The FMCG Guys on LinkedIn: https://www.linkedin.com/company/fmcgguys/  Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Sam Knights, CEO at SMG, re joins the podcast (after joining with Ollie Shayer from Boots: https://www.fmcgguys.com/boots-retail-media/) to speak about: Retail Media Summit UK: Why SMG has created this event that brings together brands and retailers The evolution of Media in the last 6 months Future RMS events How Media is becoming a key Area of growth in Western Europe's FMCG and Retail Watch this Episode on Youtube: https://youtu.be/VOvQ15pZPys This episode is brought to you by CommerceIQ. Download the free chrome extension here: https://growth.commerceiq.ai/fmcgguys  Follow The FMCG Guys on LinkedIn: https://www.linkedin.com/company/fmcgguys/  Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian  

Mia Sun is an eCommerce Executive based in Shanghai with a unique pedigree, having worked at the likes of Yahoo, Tencent, Microsoft or lululemon. She visits the podcast speak about China's (and part of Asia's) upcoming big shopping event: Singles' Day (11/11) This episode is brought to you by CommerceIQ. Download their free Chrome extension here: https://growth.commerceiq.ai/fmcgguys  Topics discussed: The history of Singles' Day (11/11) How Tiktok is influencing the event Learnings that can be applied to Europe and North America Opportunities for International Brands in Singles' Day Follow The FMCG Guys on LinkedIn: https://www.linkedin.com/company/fmcgguys/  Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Alex Prouhet (Global Director Deliveroo Advertising) and Nicole Kivel (MD Northern Europe at Criteo) join Efrain and Daniel to speak about how they've joined forces to create a unique commerce value proposition. Topics covered in this conversation include: The value of a Q-Commerce for FMCG brands, such as hyperlocalization How Criteo is bringing innovation and technology to the table to create a total RM platform Future potential for Consumer Goods and also non-endemic brands on the platform Deliveroo's 3 Grocery propositions   Follow The FMCG Guys on LinkedIn: https://www.linkedin.com/company/fmcgguys/  Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Sara Diez, VP Private Labels, Sustainability and D&I Product Management joins the pod to speak about her amazing journey across FMCG and Fashion and the great work she's doing at Zalando.  Main Topics Covered: Zalando's impact to 51M consumers as the largest European Apparel Pure Player Private Label Business as a flagship in sustainability and D&I Co-Creating an adaptive Fashion like with big brands Sara's career journey across different company cultures Check out Zalando's adaptive offerings: https://en.zalando.de/campaigns/adaptive-fashion/  Follow The FMCG Guys on LinkedIn: https://www.linkedin.com/company/fmcgguys/  Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Sunil D'Souza, Chief Executive Officer and Managing Director at Tata Consumer Products (Part of the famous conglomerate Tata Group) sits down with Daniel and Christina to share his thoughts on: Tata Consumer's portfolio and national and international footprint India's Consumer Goods Market: Retail, Demographics and Trends The role of digital as a disruptor Project Aalingana: Tata Group's ESG mission  The role of a post-COVID leader Follow The FMCG Guys on LinkedIn: https://www.linkedin.com/company/fmcgguys/  Voice Acting by Jason Martorell Parsekian

Marc Zander is the Chief Client Officer at Advertising Platform Teads. With a background in Marketing and Media in FMCG brands like Mars and Kimberly-Clark, he joins Efrain and Daniel to speak about: The evolution of Media in the last 20 years What opportunities FMCG Brands have in the current scenario, such as video content Why advertising with quality and responsiblity is key Media data, planning and measurement   Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Mariapaola Vetrucci, Chief Strategy Officer at Barilla, the world's largest pasta producer, joins us to speak about her journey from consulting to the C-Level. Join us to hear about: Transitioning from strategy to brand and P&L Making Strategies pragmatic and impactful Her role heading up iconic brand Wasa globally Being a self-aware leader with a growth mindset

A panel of Consumer Goods and Retail experts, members of the Shoptalk Europe Advisory Board, join the show to speak about the trends that are shaping the industry and will be debated at Shoptalk Europe (June 3-5 in Barcelona): From Omnichannel to Unified Commerce Retail Media AI and Tech What to expect from Shoptalk 2024 Learn more about Shoptalk Europe: https://shoptalkeurope.com/ Ben Miller's LinkedIn Profile: https://www.linkedin.com/in/benmillershoptalk/  Stijn Demeersseman's LinkedIn Profile: https://www.linkedin.com/in/demeersseman/  Simon Miles' LinkedIn Profile: https://www.linkedin.com/in/simon-miles-727290/   

One of the keys of future-proofing your career in Consumer Goods is to gather a decent amount of P&L experience. Our guest today, Olga Loskutova, has done that across different markets and mainly as a General Manager at the likes of Nestlé, SABMiller and Whirlpool. She joins the podcast to share her journey through: Adapting to different markets through understanding local culture Being double diverse and accessing to P&L and General Management Combining Executive with Non-Executive work Understanding the language of board rooms

If you are a listener of this podcast you likely work in the Consumer Goods and Retail industry. And, maybe, you have an aspiration to reach the C-Level. But what does that actually look like? Our guest is Sahil Tesfu, Chief Strategy Officer at Essity. Listen in to learn how she approaches value generation across markets and functions and much more: Her career path from consulting to the industry and the transition in between Assessing the impact of actions at the C-Level Facing “Black Swan” events and future risk assessment Being creative beyond Data

Making the right change at the right time in the context of a fast-moving world is more important than ever. Akanksha Bindal, General Manager International at Pernod Ricard India, knows a few things about making the right call at a good moment. From starting her career at P&G as a regional sales manager to going international and leaving the "mothership", her learnings are worth being heard. Tune into the show to learn about: Akanksha's leadership journey Transitioning in a fast changing world What are the right steps to take when transitioning Career and Leadership lessons learnt along the way

Paola Peretti is the Chief Digital Officer at Fresh Cosmetics, part of LVMH. With an impressive career at the likes Mars, Moncler, Electrolux and Conde Nast, she joins the podcast to speak about: Prioritising her values and personal life while reaching the C-Level The difference between product categories: FMCG, Retail, Cosmetics and more! eCommerce: Direct vs. Key Accounts The importance of having trusted leaders and investing in learning

Matthew Dodge is the Managing Director International (EMEA + APAC + LATAM) at Brooks Running, one of the leading and fastest growing players in the performance running category. In this Episode, you’ll learn about: – Matthew’s unique career story: from lawyer to General Manager – A North American Leading in Europe – The Brooks Story: how a 100+ year old company has recently become a category leader – The Brooks Go-to-Market strategy – Specialists’ as brand ambassadors and putting the Runner at the Centre

Did you know that you can find Colgate toothpaste in over 200 countries? Ann Tracy, after an international career mainly in Supply Chain, has taken helm of the Sustainability Agenda in the Personal, Home and Pet care behemoth. We invited her to the podcast to learn about: Ann's path from Supply Chain into Sustainability Why Sustainability has become increasingly strategic to Colgate-Palmolive and other FMCGs Swords and Shields: from being reactive to being proactive Colgate-Palmolive's big "Ambition Pillars": 11 actions and 50 targets

We've discussed Retail Media thoroughly on the show, bringing different Retailers' voices such as Tesco, Albert Heijn or Boots. But what are brands doing about it? In this episode, you'll hear first hand how Haleon (GSK's Consumer Health Spin-off) is approaching the topic. Through the voice of their Global team, with Steve sitting in the US and Diane in the UK, you'll learn about: The particularities of Digital Commerce Media for a Consumer Healthcare company Deploying global media strategies into local markets How to bring Sales and Marketing together for a common media effort Managing Data in a complex environment

Linkedin Live session with eCommerce expert Stefan Wenzel. Part 1: current Shifts in Omni-channel retail: - Away from brick & mortar and the decline of wholesale - How online players are pushing their marketplaces rather than their wholesale business - The (forced) evolution of into Direct to Consumer. Part 2: impact of these changes on companies and what type of talent you need for each of the mentioned channels: - Wholesale Sales - Direct to Consumer Management - Merchant   Watch live replay here.

Gonzalve Bich is the Chief Executive Officer of BIC, the iconic brand and company in stationary, lighters and shavers. In this episode, he joins Efrain and Daniel to explain how he's guarding the brand's legacy while innovating to make it future-proof through: Gonzalve's role as a CEO: being strategic while having his finger on the pulse Fostering innovation across all levels of the organization Portfolio innovations at BIC like temporary tattoos The future at BIC and the wider FMCG industry Follow The FMCG Guys on LinkedIn

Want to know what the latest Consumer Goods company results mean? Peter and Bryan from The CPG Guys will join us to go over the main players' results. Join us for a fun and informative chat!

Tom Langley is the Head of Retail Media at John Lewis Partnership, the owner of Waitrose (Supermarket) and John Lewis (Department Store). He joined Christina and Daniel to explain the Partneship's approach to Media in Premium categories, covering: How FMCG Brands can position themselves by investing in Waitrose Media Retail Media in Department Stores How under-invested premium categories like Electricals, Home or Fashion will evolve Building an ecosystem of partners and suppliers as a Best Practice

Kristof Neirynck is the CMO and General Manager Western Europe at Avon. He joins Christina and Daniel to share how he's transforming a brand with a huge legacy to make it succesful in the future.  Tune in to learn about: Kristof's Career Path prior to joining Avon Transforming a company's cutlure Avon's B2B2C business model in the 21st century How Avon is getting ready to be succesful in the future   Book Recommendation: Jim Collins - From Good to Great

Albert Heijn, part of Ahold Delhaize is the clear dominant in the Dutch Grocery Market. We bring you their VP Retail Media, Rolf Oosterhoff to understand how they are executing Retail Media to drive an above average conversion rate for FMCG Brands. Tune in to learn about: The Dutch Grocery Retail Market Albert Heijn's value proposition to stay ahead of competition Top and bottom funnel value for brands Combining Retail Media with traditional channels

Paul Accornero is the Chief Commercial Officer at the De'Longhi Group, a Global Leader in Small Appliances. He joins us to speak about how he's led the organization through turbulent times in a growing category and: Today's commercial scenario in Appliances: Wholesale, DTC and eCommerce The evolution of his leadership style and working from home or the office Sustainability's stategic importance The ups and downs of the category in the last 4 years

Iradj Boroumand is the Head of eCommerce Europe at SC Johnson, a family company and one of the global leaders in home care. With a wealth of experience in digital, Iradj spoke to us about: The current eCommerce scenario for FMCG in Europe Media Mix Measurement & Path to Conversion Measuring every touchpoint with consumers Retail Media Management for Consumer Goods Companies Follow the FMCG Guys on LinkedIn Iradj's prior appearence on the show: Apple Podcasts Spotify  

We are back with another episode of #theSocialCorner hosted by our marketing expert Rafael Schwarz. Social #influence plays a massive role in consumers discovery of food and beverage products, while physical #grocery stores still dominate actual purchases. Here are Rafael's conclusions from a recent study with more than 3,000 grocery shoppers. more #socialmediamarketing insights and updates next Thursday, powered by The FMCG Guys and TERRITORY Influence (Bertelsmann Group)

Paul Martin, Global Head of Retail at KPMG joins us this week to go over the "Retail's Delicate Balance", the firm's latest industry report. Tune in to learn about: Paul's passion for a "tangible" industry like FMCG and Retail Key take away's from the Consumer Goods Forum in Kyoto and the talk of the town in the industry Company collaboration from farm to fork The 3Ps of Retail: Profit, People and Planet Finding balance through Purpose

We are back with another episode of #theSocialCorner hosted by Rafael Schwarz, looking at the key social media marketing trends for the second half of 2023. Rafael is looking at the dominance of TikTok, the growth of #influencermarketing, the impact of #AR and #VR on online shopping and the evolution of #socialcommerce. More social media marketing news and insights next Thursday, powered by The FMCG Guys and TERRITORY Influence (Bertelsmann Group).

Nick Ashley, Managing Director Tesco Media and Insight Platform at dunnhumby joins us to share his Retail Media wisdom. With him, we'll explore how the UK largest grocer views Media and much more: Connecting Retail Media with Tesco's In-store experience #forgetthefunnel to create a true 360 brand experience Closing the loop and assessing returns on investment dunnhumby: putting a loyalty plus Retail Media proposition together  

We are back with another episode of #theSocialCorner hosted by our social media marketing expert Rafael Schwarz. More and more brands are turning to granny influencers to engage with affluent older generations. More insights into this new #influencermarketing trend in our latest video powered by The FMCG Guys and TERRITORY Influence (Bertelsmann Group)

Boris Rütten, Global Head of eCommerce sits with Daniel at Henkel's Content Factory to go over the required capabilities and talent required to build a best-in-class Global eCommerce team in FMCG. Tune in to learn about: Building capabilities across Amazon, brick + click, DTC and Retail Media Democratization of eCom across other functions The evolution of the Digital Leader: from specialist to generalist Steering an eCommerce agenda from HQ Watch on YouTube: https://www.youtube.com/watch?v=w8DmlSadcx8&pp=ygUWYm9yaXMgcnV0dGVuIGZtY2cgZ3V5cw%3D%3D 

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Hosted by Adeel Ansari, Head of HR Strategy, ER, Comms & DEI (DE/CH) Dorothee Noll and usual co-host Daniel Torres Dwyer go over the latest trends in People & Talent. Tune in to learn about: The post-COVID working scenario (working from home or the office) - Diversity and inclusion - Leveraging Social Media for Recruitment - Attracting and Retaining high potential top talents Watch on YouTube: https://www.youtube.com/watch?v=-agCGKG_FUM 

Antonio Iandolo is the Chief Executive Officer at Eminence, part of the Delta Galil Group. They are a market leader in the underwear category and joins us to speak about: His experience navigating M&A Why his category is closer to FMCG than fashion given its accessibility  How his category is ideal to be truly omni-channel The importance of margin in a high volume accessible business Follow us on LinkedIn and leave a review if you've enjoyed this episode!

We are back with another episode of #TheSocialCorner with our host Rafael Schwarz reporting from the Cannes Lions International Festival of Creativity. If 2015 was #adtech’s high summer, this week has been the #creators’ turn to plant their flags in the French riviera. #Creators and #influencers have taken over the Croisette, and CMOs' schedules, at Cannes Lions this week. Social platforms and #influencer agencies have prominent beach spots and rented villas at the festival, hosting fringe programming, press meetings and exclusive parties. Have a look at attached video summary for more news and insights from #canneslions2023, powered by The FMCG Guys and TERRITORY Influence (Bertelsmann Group).

The Trade Compliance department is emerging to guide companies through an increasingly complex world. We invited Bruna Romano, who heads it up at PUMA Group to understand: The impact of global turmoil for business How Trade Compliance can influence in a company Best Practices and pitfalls in approaching regulation How having the right Trade Compliance policy can help a company win If you enjoy the show, please leave a review below!

We are back with another episode of #TheSocialCorner with Rafael Schwarz, reporting from the Cannes Lions International Festival of Creativity. Did you know that Cannes has turned into THE go-to-event for #adtech and #martech companies? and do you know why they are all there? Have a look at attached video to find out more... More news and insights from Cannes next Thursday, powered by The FMCG Guys and TERRITORY Influence (Bertelsmann Group).

Andrey Dyatlov, Founder and CEO of Rapid Delivery Analytics, a platform that enables FMCG brands to gather data from Q-Commerce and Rapid Delivery players, joins us to speak about:  The Evolving FMCG Landscape The Need for Real-Time Market Insights Use Cases and Success Stories The Future of Rapid Delivery in Consumer Goods

We are back with another episode of #TheSocialCorner hosted by Rafael Schwarz, looking at some new functionalities of the TikTok ad manager. If your brand is active on TikTok, you should have a look at the various #video insights available there to optimize the performance of your tiktoks. More #socialmediamarketing news and insights every Thursday, powered by The FMCG Guys and TERRITORY Influence (Bertelsmann Group).  

Servio Calvo joins us from bread king Bimbo, where he acts as National Accounts Director, to go over his international career, his passion about sustainability and how he connects this with commercial performance. Tune in to learn about: Linking Sustainability Goals to overall business performance Involving commercial team in this industry-wide objective The Spanish Retail Market Benefits of having an international career with local, regional and global roles

Anna Bertoldini, Head of Employer Branding at NielsenIQ, is our guest this week. With her, Christina and Daniel explore how she leverages storytelling to build a compelling employer brand. Tune in to learn about: Building an employer brand that reflects the actual company culture Attracting and retaining top talent Balancing having a diverse team with a solid company culture Measuring success and what good looks like Please leave a review to support us!

Are you already leveraging the Power of People in your marketing strategies? In this latest episode of #TheSocialCorner, our #marketingstrategy expert Rafael Schwarz is sharing options for companies to better engage their employees, consumers, agency partners and advocates in times of crisis. This is the last #podcast covering marketing in times of high inflation or economic crisis - have a look at the previous episodes for details about pricing, distribution, advertising and innovation. More #marketing insights and updates every Thursday powered by The FMCG Guys and TERRITORY Influence (Bertelsmann Group)

Retail Media has really made an impact across the industry in Europe in the last year. To bring the voice of the Retailer to the show, this week we bring you Ollie Shayer, Omni-Media Director at Boots and Samuel Knights, CEO at SMG. Tune in to learn about: Best Practices when setting up a Retail Media Network How FMCG companies can better leverage this channel Connecting Retail Media Data with an overall Data Strategy The benefit for the consumer

Do you know how to adjust your #marketing strategies in times of crisis? We are back with another episode of #TheSocialCorner, hosted by our #marketingstrategy expert Rafael Schwarz. in this episode, Rafael is evaluating options that brands have for adjusting their #distribution strategy in times of high inflation. Next week he will look at the importance of #people and human partnerships to successfully navigate any crisis. More #socialmediamarketing news and insights every Thursday - powered by The FMCG Guys and TERRITORY Influence (Bertelsmann Group)