The FMCG Guys Efrain & Daniel are joined live by Jennifer Silverberg (CEO at SmartCommerce) and Stijn Demeersseman (GM/Category Lead at Amazon) to go over the top topics and themes exposed at Shoptalk Europe 2023.

We are back with another episode of #TheSocialCorner with our host Rafael Schwarz reporting live from the OMR online marketing festival in Hamburg, Germany. These last days, Hamburg has welcomed nearly 70.000 international experts from across the digital and marketing space for the #OMR2023 Festival. In keynotes by key industry leaders and international stars on multiple stages, Masterclasses and Side Events, experts discussed trends and challenges for #digitalmarketing. In this episode Rafael is summarizing the key messages from the last days, including the state of #socialmedia and #influencermarketing, #socialcommerce, #metaverse, #community engagement and #AI. Powered by The FMCG Guys and TERRITORY Influence (Bertelsmann Group)

Patrick Inen, who heads up eCommerce for smart lighting brand Philips Hue at Signify, joins the podcast this week to speak about: The evolution of eCommerce since he started in 2014 Smart Lighting in Digital and eCommerce Building a unique proposition on Direct to Consumer Linking commercial and tech

We are back with another episode of #TheSocialCorner hosted by our #marketing expert Rafael Schwarz. Last week Rafael shared his insights and learnings how to adjust #advertising and promotion in times of crisis - this week he is talking about the impications for product #innovation and portfolio management. Come back next Thursday for more insights and best practices for #FMCG brand management in times of crisis. Powered by The FMCG Guys and TERRITORY Influence

Alex Smith, Commercial Director at YF (formerly Young Foodies), is our guest this week. YF helps young FMCG brands scale through an array of solutions spanning across Sales, Investment or Recruitment.  Tune into this conversation to learn about: YF’s mission and business model How they partner with brands and retailers Developing an FMCG innovation pipeline Upcoming areas of growth in FMCG

We are back with another episode of #TheSocialCorner hosted by our #digitalmarketing expert Rafael Schwarz. Consumer preferences and behaviors are impacted significantly by high inflation and economic uncertainty - but how can #marketing leaders react? is it time to invest now? time to downsize the portfolio? time to innovate? In our new #podcast series Rafael will share learnings and implications how brands might adjust traditional marketing Ps in times of crisis. dial in every Thursday for more insights and best practices for #FMCG brands. Powered by The FMCG Guys and TERRITORY Influence (Bertelsmann Group)

Sebastian Micozzi, Global SVP Digital Marketing & Transformation at Bacardi is our guest in this episode. He joined Daniel to share his thoughts on: The evolution of Branding Digital’s impact on Marketing and FMCG Finding leaders in Digital & Marketing Going into General Management from Marketing

We are back with another episode of #TheSocialCorner hosted by Rafael Schwarz.   During the pandemic marketing teams learned to use #influencers as content creators due to their production autonomy and engaging content.   In this episode Rafael is sharing practical tips, best practices and insights to leverage all types of influencers purely for their #content creation capabilities.   Powered by The FMCG Guys and TERRITORY Influence (Bertelsmann Group).

Sid Baveja, Founder and CEO of Humanery,is our guest this week. We are also accompanied by guest co-host George Argyropoulos. Tune into this conversation to learn about: Sid´s background and going from corporate to entrepreneur The Self-Care for Men category Humanery’s business model What are the next steps of the business

After the Easter break we are back with another episode of #TheSocialCorner hosted by Rafael Schwarz. Marketing teams are still at large neglecting the passion of their brand lovers and fail to involve them as #content creators or brand advocates. In this episode Rafael is sharing practical tips, best practices and insights to better nurture #brandlovers and turn customers into advocates. Powered by The FMCG Guys and TERRITORY Influence (Bertelsmann Group)

Simeon Siegel, a top voice in today's Retail scene (Dubbed "one of the more intellectual students of retail on Wall Street" by WWD), sat down with Daniel at Shoptalk for this full-length episode to go over: The current post-pandemic Retail Scenario Brands going back to Wholesale Excess inventories Leadership churn and challenges  

Ian Simpson from Sensor Tower joins us to explain how he helps his Consumer Goods clients win through understanding their competitors' retail media performance data. You can learn more about Sensor Tower's Retail Media Intelligence Here.

Itay Kahana  from Watchful joins us to tell us how monitoring the experience in your competitors  Digital Store can help you win online.

From working in a Plant to Managing a Region; from Supply Chain to Sales through Marketing and from Shampoo to Plant-Based Fish Alternatives, Christine Mei is a Leader that’s seen (practically) it all.  Tune into this episode to hear her story: growing up in Texas, working in P&G Plant as a graduate, going to China in the early 90s, changing industries, going back to the US… and much more!

William Margaritis sat down with Daniel at Shoptalk in Vegas to go over the tech updates that most impressed him at Shoptalk last week, as well as going into the Retail vs Wholesale debate.

We are back with another episode of #TheSocialCorner hosted by Rafael Schwarz, reviewing concrete use cases for #ChatGPT.   How well does this #AI application perform in daily agency life? can it help editorial teams speed up some standard tasks or get them started on some creative work?   With all the buzz and excitement about #ChatGPT it is time to put it to the test.   More insights and updates next Thursday, powered by The FMCG Guys and TERRITORY Influence (Bertelsmann Group)

Andrew Hamada, Co-Founder and CEO Reason Automation (and former Amazonian) joins us live to explain how he's helping companies gather quality data from Amazon.

Sunny Wu joins us live to speak about how she's building a Peer-to-Peer clothes rental platform.

Kait Stephens (Brij) joins us live to unleash the Power of QR in Consumer Goods.

Can #ChatGPT help marketing teams to create more branded content ? we are back with another episode of #TheSocialCorner hosted by our #digitalmarketing expert Rafael Schwarz. in this episode, Rafael is looking at the potential of #ChatGPT for content creation.

Our guest is Sophie Wawro, President at Shoptalk, the organizers of the main events in FMCG and Retail. Join us to learn about: - What's made Shoptalk a staple event in the industry - Shoptalk Europe: what to expect - Innovations in this year's event - How to Prepare for the event   Get in touch with Sophie: [email protected]

We are back with another episode of #TheSocialCorner with our host Rafael Schwarz sharing insights and best practices regarding efficient content production.   Marketing teams are forced to create more branded #content than ever to engage with their audiences across multiple digital #media channels.   Last week Rafael shared how CMOs can leverage #UGC for their content needs - this week he is sharing insights about strategic #content planning and production.   More #contentmarketing news, insights and updates next Thursday - powered by The FMCG Guys and TERRITORY Influence (Bertelsmann Group).

Sharon Lewis, Head of Digital & Data Latin America at Kimberly Clark, joins us this week to speak about how she's driving eCommerce growth and culture change in this emerging region. Tune in to learn about: Sharon's career journey across the US and LATAM Critical Success factors when driving Digital Transformation Latin America's different levels of digital maturity and the region as a testing ground Influencing Headquarters to bring resources to the region 

Amazon expert Martin Heubel joins us to go over Amazon's changes in the 1P Model after they announced they were not going to be working with some FMCG distributors in Euorope recently. Join us to learn about: Amazon's recent change breaking up with distributors in Europe What this means for FMCG Brands Changes in Amazon's internal vendor management structure What FMCG Brands can do to win in this channel in the future

Marketing teams are forced to create more #content than ever to engage with their target groups across multiple paid and owned #media channels and with several formats. But how can brands deliver that much content in a cost-effective way? We asked our #marketing expert Rafael Schwarz for some insights and best practices. During the next weeks Rafael will share some advise how CMOs can turn #content creation into a strategic competitive advantage for their brand. More #digitalmarketing news, insights and updates every Thursday - powered by The FMCG Guys and TERRITORY Influence (Bertelsmann Group).

Christian von Alten joins us from Microsoft, where he helps FMCG companies accelerate their digital journey through cloud solutions. He's an industry veteran who's previously worked at the likes of Nestlé, Mondelez and Google.  In this episode, in which we were lucky to be joined by Peter VS Bond (AKA PVSB), from our sister podcast The CPG Guys, as a co-host, we cover: Christian's career journey What does the Cloud mean for FMCG companies How can companies adapt to the constant growht of Data The link between data, the cloud and AI and its impact on the shopping experience

We are back with another episode of #TheSocialCorner, with Rafael Schwarz sharing his predictions for Pinterest. More #socialmediamarketing news, insights and updates every Thursday - powered by The FMCG Guys and TERRITORY Influence (Bertelsmann Group). #socialmedia #digitalmarketing

Our guest is Yacine Terki, Co-Founder and CEO at Data Impact by NielsenIQ, an omnichannel analytics platform specialized in location-based analytics, sales data and AI. We invited Yacine to learn more about best practices for Brands and Retailers in the current environment, covering: Starting and growing DataImpact until its acquisition by NielsenIQ What changed in Retail during Covid Challenges Retailers and FMCG brands are facing right now What’s next in eCommerce Why having full visibility across online stores is a game-changer

Do you know what will happen to Twitter in 2023? We are back with another episode of #TheSocialCorner, with Rafael Schwarz sharing his predictions for Twitter and how those changes will impact social media marketing for #CPG brands. More #marketing news, insights and updates every Thursday - powered by The FMCG Guys and TERRITORY Influence (Bertelsmann Group).

Our guest is Ivan Cuesta, a Consumer Goods veteran, enterpreneur and university teacher that’s worked at the likes of Danone and Hero and has deeply studied Activist Shareholders’ impact on companies. Activist shareholders have become a home staple in Europe. A known player in the United States for decades, they’ve made a big impact in the old continent in the last few years, reaching a record high last year with 235 campaigns. In the consumer goods industry, they have created some memorable moments, such as 3G attacking Unilever or Nelson Peltz assaulting Procter & Gamble’s board.  In this conversation, you’ll learn about: - The main players - When did they start going into FMCG - The scenario in which they intervene - Examples of governance: Unilever, Danone, Nestle - What to expect in the coming years

We are back with another episode of #TheSocialCorner, hosted by Rafael Schwarz. After sharing his predictions for Facebook and Instagram, Rafael is lifting the curtain on some new tools that might come to TikTok in 2023 and how FMCG brands could leverage these in their #marketing plans.

Vijay Talwar, Dufry's new Chief Digital and Customer Officer, visits us again (revisit last year's episode here) to speak about how passion has driven and shaped his personal and professional life. Follow The FMCG Guys on Linkedin Topics Covered: The impact of going to boarding school aged 9 Linking personal passions with work The difference between applying Purpose and Passion The importance of transitions in life Enjoying the destination but, also, the journey  

We are back with another episode of #TheSocialCorner, hosted by Rafael Schwarz. Last week Rafael shared his predictions for the strategic direction and new tools at Facebook and will follow-up this week with insights about likely developments at Instagram in 2023. We are already looking forward to hearing about TikTok, Twitter and LinkedIn in the coming weeks.

Virginia (Vicky) Cervantes from Tropicana Brands is our guest this week. Originally from Mexico, she's worked internationally with the likes of Kellogg's, Avon and Pepsico, mainly in Marketing, and she's currently the General Manager for Growth Markets Western Europe. Follow The FMCG Guys on Linkedin Topics Covered - Transitioning from Marketing to General Management - Changing Industries (from foods to beauty and foods again) - The importance of developing a network - Putting People and Purpose at the center   Books Recommended What Got You Here Won't Get You There by Marshall Goldsmith The Leadership Pipeline by Ram Charan  

We are back with another episode of #TheSocialCorner, hosted by Rafael Schwarz. In this video Rafael looks at some new tools & features that will likely be rolled-out by Facebook in 2023 and their implications for social media marketing. During the coming weeks Rafael will present his predictions for Instagram, tiktok, Twitter and LinkedIN - so stay tuned for more insights every Thursday.

Scott Boyle is the SVP of Analytics and Insights at Danone joins from Denver, CO in this episode to talk about creating a data-centric culture. Follow The FMCG Guys on Linkedin Topics Covered in this episode: - Scott's career path across blue-chip multinationals working in Europe and the US - Creating a data-driven culture and mindset in big corporate - Finding the right people that can connect data and business outcomes - Selecting the right data and making it actionable - Measuring other important topics such as Sustainability through data

We are back with another episode of #TheSocialCorner, with our host Rafael Schwarz evaluating the success of TikTok. Whatever your opinion of TikTok might be: You won't be able to avoid the #video sharing app in 2023. Hence Rafael explores why billions of users around the world love the app and how #FMCG brands should start leveraging the #marketing opportunities on the platform.

The FMCG Guys are joined by Henkel's SVP Beauty EMEA Antoine Collette on this episode. In this conversation, you'll learn about Antoine's leadership journey across different countries and companies, from his first leadership experience through his current role heading up a multi-country region, and all the learnings in between, such as: Leading a team for the first time Balancing hands-on execution and strategy Managing up and down in an organization Giving your team opportunities to shine Setting a vision with purpose and clear action Managing different cultures when going abroad Leaning into curiosity doing COVID

We are back with another episode of #TheSocialCorner hosted by Rafael Schwarz, evaluating how marketers should react in times of crisis. With wars, inflation, environmental and health crisis all hitting consumer confidence and spending patterns across Europe, companies need to adjust their #marketing priorities and strategies. Have a look at the 5 imperatives for marketing to turn 2023 from a year of crisis - to a year of competitive advantage.

Laura Benedettino, Group VP, Omnichannel Direct to Consumer at leading winter equipment and number 1 ski brand Rossignol joins us in this episode. Follow The FMCG Guys on Linkedin In this episode, you'll learn about: - Laura's career from Merchandising to her current P&L Commercial role - Managing Retail and Digital simultaneously  - Co-Creating a digital experience with Marketing - Leading and inspiring an organization in the current environment

We are back with another episode of #TheSocialCorner, hosted by Rafael Schwarz , who is looking at the latest developments at YouTube and TikTok and their battle for the most popular #content creators. Which platform do you favor and who do you think has the better #creators at the moment?

Alberto Kechler, Head of eCommerce Europe at Danish Dairy Leader Arla Foods, joins us about how he's driving eCommerce growth in a highly complex category. Follow The FMCG Guys on Linkedin Topics covered: Alberto's career journey and current role at Arla How to drive markets from a Headquarter role The State of Omni Retail and different country accelarations in Europe DTC in FMCG  Necessary conditions/capabilities to make DTC work in the future

We are back with another episode of #TheSocialCorner, hosted by Rafael Schwarz who is uncovering the biggest trends that will impact #InfluencerMarketing in 2023.

We welcome 2023 with Moritz Hoffmann, Senior Director Global Retail Media at German Q-Commerce company Gorillas (recently acquired by Getir). Follow The FMCG Guys on Linkedin In this episode, you'll learn about: - Moritz's career before Retail Media - The evolution of Retail Media - How the Brand / Retailer dynamic has changed - Opportunities for FMCG Brands - What makes Retail Media a Gorillas different

Rafael Schwarz from Territory Influence is back with this week's edition of #TheSocialCorner, reviewing some of the best Xmas Ads seen during these last weeks on YouTube.

Rafael Schwarz (TERRITORY Influence) and Gregoire Berniere (Scalefast/esw) join us to go over Christmas traditions, shopping trends and, most importantly, speak about their weekly video sections coming to The FMCG Guys' Linkedin page!

Watch on Youtube Rafael Schwarz from Territory Influence is back with this week's edition of #TheSocialCorner, sharing key observations and discussions from his visit to the Digital Marketing World Forum in Amsterdam.

We are very excited to launch The Social Corner, a new video segment looking at relevant social media marketing insights and trends. This video podcast will be hosted by Rafael Schwarz, Managing Director at TERRITORY Influence, the leading social media & influencer marketing agency for FMCG companies in Europe. Watch on The FMCG Guys’ LinkedIn Page or on Youtube.