You are in for a double delight this week. Using their own words to describe them…..”A traditional shop we are not. We are a flower shop, nursery, a beautiful house wares store, a quirky boutique, and a workshop all under one roof.” I have known this couple for years and their innovation and vision constantly amazes me. Discussing working together, challenges in business, always striving to be better, Let me introduce this fascinating couple and this week’s guests, husband and wife team Bonnie Garrison and Chris Condon of Pollen in Atlanta. It’s all happening now, on the Flower Podcast. You can learn more about Bonnie, Chris, and Pollen at TheFlowerPodcast.com. Have you visited The Flower Podcast Blog lately? Here’s a link to the Blog. Be sure to subscribe to our podcast on the platform or app of your choice and we would love to have you join our email family. Did you know that you can watch my chats with guests via Zoom. Follow the link to our YouTube channel and see all of our videos including tutorials and more. Thanks to all our sponsors! Accent Decor FlowerSchool NY / LA Details Flowers Software Florabundance, Inc.

Our guest this week is Sean Low, owner of The Business of Being Creative. This conversation is one great piece of practical advice after another that will challenge you, help you, and inspire you in all areas of your business. Sean spent 6 years as the President of Preston Bailey Design prior to founding The Business of Being Creative, a consulting firm focused on providing practical advice to those in the business of being creative. Sean Low has a law degree from the University of Pennsylvania and, apart from working with amazing creative professionals, his business acumen is honed from his previous experience as a lawyer, investment banker, financial executive and small business owner. We are chatting pricing, valuing your time, living unapologetically in the beauty of what you do, being fearless, creating ‘Wonderland”, and so much more goodness. This could be life changing for you! You can learn more about Sean Low at TheFlowerPodcast.com. Be sure to subscribe to our podcast on the platform or app of your choice and we would love to have you join our email family. Did you know that you can watch my chats with guests via Zoom. Follow the link to our YouTube channel and see all of our videos including tutorials and more. Thanks to all our sponsors! Accent Decor FlowerSchool NY / LA Details Flowers Software Florabundance, Inc.

Ingrid Carozzi, owner of Tin Can Studios in Brooklyn, New York shares her love of flowers through lush, eye catching designs, teaching sustainable floristry, author, and dedicated educator through workshops and masterclasses attracting students from around the world. Ingrid and I chat about the not-so-pretty side of the flower business. So many try to romanticize it but one must be dedicated to the hard work. We also discuss in depth the reality of the need for sustainable practices in the floral industry, inspirational influence, team building, connecting with clients, and much more. You can learn more about Ingrid and Tin Can Studios on The Flower Podcast website. Visit TheFlowerPodcast.com. Be sure to subscribe to our podcast on the platform or app of your choice and we would love to have you join our email family. Did you know that you can watch my chats with guests via Zoom. Follow the link to our YouTube channel and see all of our videos including tutorials and more. Thanks to all our sponsors! Accent Decor FlowerSchool NY / LA Details Flowers Software Florabundance, Inc.

This weeks episode is a replay of our interview with Katie Davis of Ponderosa and Thyme. Katie has a heart for education and mentorship and is comfortable teaching the basics as well as pushing experienced professionals to expand their creative boundaries. She is based in Salem, Oregon and on this episode Katie shares from her heart about growing her business through her personal health challenges. Scott and Katie also discuss how our businesses go through seasons and how you can navigate those obstacles. You can learn more about Katie and Ponderosa and Thyme on The Flower Podcast website. Visit TheFlowerPodcast.com. Be sure to subscribe to our podcast on the platform or app of your choice and we would love to have you join our email family. Did you know that you can watch my chats with guests via Zoom. Follow the link to our YouTube channel and see all of our videos including tutorials and more. Thanks to all our sponsors! Accent Decor FlowerSchool NY / LA Details Flowers Software Garden Roses Direct

Our guest’s farm this week is located in the fertile soil of southwestern Ontario, and she has a multigenerational family operation specializing in fresh seasonal cut flowers for farmer’s markets, weddings, and events. I am chatting with Janis Harris of Harris Flower Farm about flower production, working with other farmers in the community, and a few farming tips along the way. Janis is the regional director for Canada’s branch of the ASCFG and shares some of the benefits of being a member of this great organization. You can learn more about Janis and the Harris Flower Farm on The Flower Podcast website. Visit TheFlowerPodcast.com. Be sure to subscribe to our podcast on the platform or app of your choice and we would love to have you join our email family. Did you know that you can watch my chats with guests via Zoom. Follow the link to our YouTube channel and see all of our videos including tutorials and more. Thanks to all our sponsors! Accent Decor Details Flowers Software Florabundance Inc.

Our guest this week is Amelia Ihlo, owner of Rooted Farmers. Amelia began flower farming five years ago after feeling called to a more back-to-nature approach to life. She lives in New Hampshire with her husband, children, chickens, and ducks. They have about an acre in flower production, which is mostly field grown or in their one NRCS high tunnel. Amelia started Rooted Farmers in 2019 after seeing opportunities to improve the business of farming for flower growers and florists. Rooted Farmers is a sales platform designed to effectively solve the problems specific to the nuances of flower farming. If you’re a flower farmer, use our Promo Code FLOWERPODCAST21 to receive your first years subscription free. You can learn more about Amelia and Rooted Farmers on The Flower Podcast website. Visit TheFlowerPodcast.com and you can also see the Rooted Farmers Tutorial video we recorded. Be sure to subscribe to our podcast on the platform or app of your choice and we would love to have you join our email family. Did you know that you can watch my chats with guests via Zoom. Follow the link to our YouTube channel and see all of our videos including tutorials and more. Thanks to all our sponsors! Accent Decor FlowerSchool NY / LA Details Flowers Software Florabundance Inc.

We’re talking about Pop-Up Shops with Phebe Robinson-Higgines this week on The Flower Podcast. Phebe shares her floral journey into creating her floral and event business, her ideas for marketing and strategy, and how that led to creating highly successful Pop-Up Shops. Now she, helps coach people and educate other floral entrepreneurs to use Pop-Up Shops as an additional revenue stream for their business. I’d like to share just a handful of notes: 1. When planning a pop-up shop, but I think this can apply to starting any business, set your goals first. Remember Profit over Pretty! 2. It’s important to think about what makes you different and what experience do you want to provide your customers. 3. I love the way that Phebe leads her customers to take ownership of the floral design by contributing their personal touch to the end product. 4. It’s less risky to start with floral holidays when starting a pop-up shop. 5. By building a community, you give your customers the opportunity to like you, to know you, and then most importantly to trust you. 6. Be willing to be vulnerable. You’re going to learn so much about yourself and your business. You can learn more about Phebe on The Flower Podcast website. Visit TheFlowerPodcast.com and learn about all of our past guests. Be sure to subscribe to our podcast on the platform or app of your choice and we would love to have you join our email family. Did you know that you can watch my chats with guests via Zoom. Follow the link to our YouTube channel and see all of our videos including tutorials and more. Thanks to all our sponsors! Accent Decor FlowerSchool NY / LA Details Flowers Software

Leopoldo Gomez is a renowned international teacher of Floral Design, based out of Mexico City. His style is widely acclaimed and sought after for its striking color palettes, vivid textural combinations, and masterfully crafted armatures and structures. He describes his work as “introspective” wherein the essence of nature can be perceived, and intrinsic treasures can be discovered. From the ultra-modern architecture to the beautifully preserved historical landmarks, all enriched with life and culture, Mexico City has provided Leopoldo with a very unique setting in which to draw inspiration for his intricate works. We’re so excited to have Leopoldo as a guest this week. His story and experience is truly inspirational. You can learn more about Leopoldo Gomez at The Flower Podcast website. Visit www.theflowerpodcast.com to learn about all of our past guests. Leopoldo’s thoughts in this episode: 1. Florist shops seem to focus on selling for holidays. We need to start thinking of floristry in broader terms and look to incorporate home accents, interior design, etc. 2. If we start showing more techniques in floristry, the customer will see greater possibilities, value, and options to purchase. 3. As a teacher you must ask the same of yourself as you ask of your students. He said “If I ask you to be creative, I have to be creative too”. 4. Leopoldo explains what sustainable means to him. As a business it means being able to be sufficient enough to support itself. But also, taking 100% of the resources you have around you and actually using them. Not everything is trash. 5. Apply the same use of color in art and use it in floral design. 6. Culture is very impactful and has a great influence in his work, but it doesn’t have to be a literal reflection. Leopoldo said, “I need to show where I am, and what I am in an elegant way that represents multiple points of view. 7. His attitude is to not think in terms of failure but instead ‘falling forward’. Always try and never be afraid to take a risk. Explore new ideas and techniques! Be sure to subscribe to our podcast on the platform or app of your choice and we would love to have you join our email family. Did you know that you can watch my chats with guests via Zoom. Follow the link to our YouTube channel and see all of our videos including tutorials and more. Thanks to all our sponsors! Accent Decor FlowerSchool NY / LA Details Flowers Software

Melanie Harrington is the owner of Dahlia May Flower Farm and our guest this week on The Flower Podcast. Dahlia May Flower Farm, founded in 2014, is a small family farm specializing in growing specialty cut flowers. Melanie brings a background in art and horticulture to her work in building community through locally grown flowers on her family’s third generation farm. Melanie is a tremendous source of information and I’m excited about her suggestions for extending your season and finding new streams of income. After speaking with her, it was very clear why she’s won so many awards for entrepreneurship. I want to recap some of the valuable thoughts from Melanie. 1. I love the idea of pre-selling tulip bulbs to pay for the crop creating a more profitable crop in the spring and revenue in the fall. 2. Turn to other local plant producers to provide add-on sales for holiday’s while your flowers are still growing. 3. If you grow dahlia’s, dahlia tubers sales might also create additional revenue sources in the spring. 4. If you’re exploring the idea of creating an on-line shop research Shopify, it has great tools that Melanie really found helpful. 5. Understand your limitations when opening your on-line shop. You don’t want to over commit your resources, time and logistics, making for unhappy customers. 6. Lastly, embrace the philosophy of keeping everything as simple as you can. You can learn more about Melanie and Dahlia May Flower Farm on our guest page. Visit www.theflowerpodcast.com to learn more about all of our past guests. Be sure to subscribe to our podcast on the platform or app of your choice and we would love to have you join our email family. Did you know that you can watch my chats with guests via Zoom. Follow the link to our YouTube channel and see all of our videos including tutorials and more. Join our Facebook Family Join our Instagram Family Thanks to all our sponsors! Accent Decor FlowerSchool NY / LA Details Flowers Software

We’re thrilled to host Shane Connolly again to The Flower Podcast. This week Shane and I chat about the amazing life and influence of Constance Spry. Constance Spry is a pioneer of floral design and her life’s work was to coalesce her love of gardening, nature, and her passion for teaching. Her impact on the floral industry is still being felt today and inspiring floral decorators around the world. Some thoughts from my conversation with Shane: 1. Embrace the process of trial and error. Many times we produce our most memorable work by staying the course. 2. Danger…We should never design to be safe but design for what suits your creative explorations and your clients requests. 3. Constance Spry was a true believer that beauty uplifts people. The simple expression of giving flowers is very personal. 4. Sometimes your best actually happens when everything is failing and you have to go with your instincts. It also builds your confidence in trusting yourself. 5. Constance Spry’s view was that nothing was off limits in design. It was never just about flowers but incorporating fruits, vegetables, foliages, and other items of nature. 6. If you want to be a floral artist, you have to do something unique, something different. You must behave as an artist. You can learn more about Constance Spry on our latest Blog post on www.theflowerpodcast.com ! We’ve included links there to our past episodes with Shane Connolly and Emily Thompson, both of which have been deeply inspired by the work of Constance Spry. Be sure to subscribe to our podcast on the platform or app of you choice and we would love to have you join our email family. Did you know that you can also visit our Youtube channel if you would like to watch my chats with guests via Zoom. Follow the link to our YouTube channel for more information. Follow us on Instagram @theflowerpodcast Follow us on Facebook on The Flower Podcast Page! Thanks to all our sponsors! Accent Decor FlowerSchool NY / LA Details Flowers Software

Our guest this week is Eric Tanouye with Green Point Nurseries. Eric shares the story of his family business born out of his father’s return to his hometown after college and in need of work. Harold Tanouye returned to Hilo which was recovering from WWII, and saw the demand for anthuriums being sent home via mail to family and girlfriends and he new this was to be life’s work. That was 1956 and now Green Point Nurseries located on the Big Island of Hawaii is entering their 3rd generation of their family business. Eric Tanouye continues growing his father’s legacy through his connections with studying farming methods of ancient Hawaiians, customer relationships, leadership in trade and flower associations, and most importantly connecting with the land and protecting their natural resources. Eric’s belief, if don’t have balance when we do business and in how we do our business, we aren’t going to be able to sustain ourselves-the environment, the crops we produce, the employees and the business. We chat about all of it this week with guest Eric Tanouye. Flowers are not just grown in the islands, but are meant to connect people with the beauty and the romance of Hawaii.  I’m ready for a plane ticket, how about you?! You can learn more about Eric, his family business Green Point Nurseries, and all of our past guests at www.theflowerpodcast.com ! Be sure to subscribe to our podcast on the platform or app of you choice and we would love to have you join our email family. Did you know that you can also visit our Youtube channel if you would like to watch my chats with guests via Zoom. Follow the link to our YouTube channel for more information. Thanks to all our sponsors! Accent Decor FlowerSchool NY / LA Details Flowers Software

Our guest this week is Adrienne Ryser.  Adrienne shares her floral journey of working in her new flower shop, L’Arrosoir, and in 2020 during a global pandemic, she bought this most magical flower shop which has existed for over 100 years.  It’s a true love story filled with love, Paris and of course flowers. You can learn more about Adreinne Ryser, her business L’Arrosoir, and all of our past guests at www.theflowerpodcast.com ! Be sure to subscribe to our podcast on the platform or app of you choice and we would love to have you join our email family. Did you know that you can also visit our Youtube channel if you would like to watch my chats with guests via Zoom. Follow the link to our YouTube channel for more information. Thanks to all our sponsors! Accent Decor FlowerSchool NY / LA Details Flowers Software

One of Australia’s most well-known, respected, influential floral designers, and a force within the Australian Floral Industry for nearly 20 years, highly decorated in National and International Competitions, working with some of the world’s leaders in floral designs, and teaching across the globe, my guest this week is Matthew Landers. How do we make ourselves known? What is an important factor in establishing ourselves? Of course an obvious answer is our work but my guest this week is here to chat about another key component. Branding!!! Creating our brand goes beyond the logo as an identity. Branding ourselves becomes our connection with the client. A positive reinforcement establishing a relationship of trust, consistency, and confidence. So buckle up for a straight forward chat with a Brand Powerhouse. We're excited for 2021 and all our new guests! You can learn more about Matthew Landers and all of our past guests at www.theflowerpodcast.com ! Be sure to subscribe to our podcast on the platform or app of you choice and we would love to have you join our email family. Did you know that you can also visit our Youtube channel if you would like to watch my chats with guests via Zoom. Follow the link to our YouTube channel for more information. Thanks to all our sponsors! Accent Decor FlowerSchool NY / LA Details Flowers Software

Bonus Episode with Joseph Massie! Today we’re learning about Joe’s new online floral membership called Flower Class. You can learn more about Joe’s Flower Class HERE! You can learn more about all of our guests and content on our website The Flower Podcast. Be sure to subscribe to our podcast on the platform or app of you choice and we would love to have you join our email family. Did you know that you can also visit our Youtube channel if you would like to watch my chats with guests via Zoom.Follow the link to our YouTube channel for more information. Thanks to all our sponsors! Accent Decor FlowerSchool NY / LA Details Flowers Software

Georgia Monroe returns to The Flower Podcast. She openly shares about pivoting her business last year and scaling her business this year. We talk about generating additional streams of revenue, including opening retail streams, wedding and events, hiring new employees, and so much more. I would encourage you to listen to Georgia’s first episode with The Flower Podcast to learn more about how she started and her farm. We're excited for 2021 and all our new guests! You can learn more about Basecamp Farms and all of our past guests at www.theflowerpodcast.com ! Be sure to subscribe to our podcast on the platform or app of you choice and we would love to have you join our email family. Did you know that you can also visit our Youtube channel if you would like to watch my chats with guests via Zoom. Follow the link to our YouTube channel for more information. Thanks to all our sponsors! Accent Decor FlowerSchool NY / LA Details Flowers Software

My guest is no stranger to The Flower Podcast, but this is our first official interview for the podcast. Love transported this urban Californian to rural Belgium where she married and began her journey discovering the beauty of nature. Farmer/Florist, Floral Instructor, and Creative Catalyst behind Fleuropean, Emily Avenson is my guest this week. Known for her wild and whimsical garden- inspired designs, Emily shares her love of color and textures, we chat about photographing your design pieces, growing flowers, and more. Join me now as we dive deep into creating art in harmony with nature, this week on The Flower podcast. We're excited for 2021 and all our new guests! You can learn more about Emily Avenson and all of our past guests at www.theflowerpodcast.com ! Be sure to subscribe to our podcast on the platform or app of you choice and we would love to have you join our email family. Did you know that you can also visit our Youtube channel if you would like to watch my chats with guests via Zoom. Follow the link to our YouTube channel for more information. Thanks to all our sponsors! Accent Decor FlowerSchool NY / LA Grace Rose Farm

My guest this week is Shean Strong, owner of Shean Strong Design in Atlanta, GA. I have personally witnessed his growth in the floral industry, and I am excited to share his story as our first episode of Season 6 of The Flower Podcast. The Mayesh Design Star of 2019 and featured in publications such as -Brides, Martha Stewart Weddings, The Knot, Style Me Pretty (to name a few), Shean’s passion is to create romantic and memorable events for his clients. Our chat is genuinely from Shean’s heart and of course, not short on humor and laughter. In a couple of weeks, Shean, along with two designers, will be participating in the Iron Florist Competition as part of The Cathedral's Antique Show in Atlanta, Ga. as they virtually celebrate their 50th Anniversary. I will be hosting the competition in person again this year and although the audience will be watching virtually, it should be an exciting event you do not want to miss! We're excited for 2021 and all our new guests! You can learn more about Shean Strong and all of our past guests at www.theflowerpodcast.com ! Be sure to subscribe to our podcast on the platform or app of you choice and we would love to have you join our email family. Did you know that you can also visit our Youtube channel if you would like to watch my chats with guests via Zoom. Follow the link to our YouTube channel for more information. Thanks to all our sponsors! Accent Decor FlowerSchool NY / LA Grace Rose Farm

Happy New Year!! Before we start our new season Scott looks back at our 2020 episodes and shares some thoughts about many of them. Many of us have spent time learning and perfecting our businesses and finding ways to generate extra income and additional lines of revenue. Enjoy the year in review! We're excited for 2021 and all our new guests! You can learn more about The Flower Podcast and all of our past guests at www.theflowerpodcast.com ! Be sure to subscribe to our podcast on the platform or app of you choice and we would love to have you join our email family. Did you know that you can also visit our Youtube channel if you would like to watch my chats with guests via Zoom. Follow the link to our YouTube channel for more information. Thanks to all our sponsors! Accent Decor FlowerSchool NY / LA Grace Rose Farm

I couldn’t think of a better way to end our season than to chat about ways of giving, especially during the holiday season. Deanna Kitchen is a flower farmer, designer, and educator. With her family, they started Twig and Vine Farm, a micro cut flower farm specializing in dahlias. We’re going to chat a little about her story and her farm, but it was Deanna’s heart for gathering, teaching and community service that led her to founding The Growing Kindness Project. The Growing Kindness Project now leads a team of gardeners and growers across the world who are on mission to change the world, one stem at a time. Deanna quickly learned the joy and power of giving flowers freely in her community and she set out to find ways to support, encourage, and assist others to do the same. We're excited to have Deanna as our guest this week on The Flower Podcast! You can learn more about The Growing Kindness Project and all of our past guests at www.theflowerpodcast.com ! Be sure to subscribe to our podcast on the platform or app of you choice and we would love to have you join our email family. Did you know that you can also visit our Youtube channel if you would like to watch my chats with guests via Zoom. Follow the link to our YouTube channel for more information. Our latest Blog Post features our sponsor Grace Rose Farm and their new product line. Thanks to all our sponsors! Grace Rose Farm Accent Decor FlowerSchool NY / LA Details Flowers Software

Our guest this week is Designer and Teacher Paulina Nieliwocki, founder of Blue Jasmine Floral. After many years as a high school language teacher and translator, my guest began looking for a new adventure to feed her creativity. Continuing her passion for teaching along with her new found endeavor, Paulina Nieliwocki founded Blue Jasmine Floral. Timeless and elegant, Paulina’s designs truly capture the free-form beauty in nature. In this week’s episode, Paulina shares her floral story, and we discuss some of the difficult decisions she has made to her business in 2020. I believe you will find Paulina’s transparency and soulfulness uplifting and encouraging even during these continued unresolved times. We're excited to have Paulina as our guest this week on The Flower Podcast! You can learn more about Blue Jasmine and all of our past guests at www.theflowerpodcast.com ! Be sure to subscribe to our podcast on the platform or app of you choice and we would love to have you join our email family. Did you know that you can also visit our Youtube channel if you would like to watch my chats with guests via Zoom. Follow the link to our YouTube channel for more information. Our latest Blog Post features our sponsor Grace Rose Farm and their new product line. Thanks to all our sponsors! Grace Rose Farm Accent Decor FlowerSchool NY / LA Details Flowers Software

It’s great to get an update from Gracie about Grace Rose Farm and how they’ve faced the many challenges of 2020. They have big plans for the next few months and I’m excited to share this latest conversation on The Flower Podcast. Some background about Gracie and Ryan: What began with a few beautiful rose images shared on Instagram blossomed into a beautiful story!  Gracie Poulson of Grace Rose Farm shares her floral journey on an earlier episode. See link below. From early childhood to dragging her rose pots into her New York apartment for the winter, Gracie has always had a soft spot for roses. Along with her husband Ryan, the two have grown her love of roses into a remarkable business specializing in organically grown old fashioned garden roses. Gracie shares her rose journey, business and rose advice, and pivoting during the effects of COVID-19. We're excited to have Gracie as our guest again this week on this special episode of The Flower Podcast and here's a link to their first episode. You can learn more about Grace Rose Farm, and all of our past guests at www.theflowerpodcast.com ! Be sure to subscribe to our podcast on the platform or app of you choice and we would love to have you join our email family. Did you know that you can also visit our Youtube channel if you would like to watch my chats with guests via Zoom. Follow the link to our YouTube channel for more information. Our latest Blog Post features our sponsor Grace Rose Farm and their new product line. Thanks to all our sponsors! Grace Rose Farm Accent Decor FlowerSchool NY / LA Details Flowers Software

Blooming Joy Flower Company is located in Murfreesboro, TN. Kara Jamison began this heart project with the desire to grow and share flowers for spreading joy. She now grows flowers, does custom designs, hosts floral workshops, and farm events. Kara shares her flower journey, her approach to social media with Instagram, and a few of her farm favorites. She juggles a lot, but always finds time for her “Flower Friends” that she connects with regularly on her IG feed @bloomingjoyflowerco . We're excited to have Kara as our guest this week on The Flower Podcast! You can learn more about Blooming Joy Flower Company, and all of our past guests at www.theflowerpodcast.com ! Be sure to subscribe to our podcast on the platform or app of you choice and we would love to have you join our email family. Did you know that you can also visit our Youtube channel if you would like to watch my chats with guests via Zoom.  Follow the link to our YouTube channel for more information. Our latest Blog Post features our sponsor Details Flowers Software. We’re excited to share many of the benefits of this power tool. Thanks to all our sponsors! Grace Rose Farm Accent Decor FlowerSchool NY / LA Details Flowers Software

This weeks episode is a replay of our interview with Amy Balsters, The Floral Coach™️. Amy, owns Amy Nicole Floral and has been in the retail floristry and special event industry for over 20 years and now uses this experience to teach others. Amy and Scott chat about how the importance of learning the fundamentals, hiring, teaching, and how to change mindsets. We're excited to have Amy as our guest this week on The Flower Podcast! You can learn more about Amy Nicole Floral, and all of our past guests at www.theflowerpodcast.com ! Be sure to subscribe to our podcast on the platform or app of you choice and we would love to have you join our email family. Did you know that you can also visit our Youtube channel if you would like to watch my chats with guests via Zoom. Follow the link to our YouTube channel for more information. Our latest Blog Post features our sponsor Details Flowers Software. We’re excited to share many of the benefits of this power tool. Thanks to all our sponsors! Grace Rose Farm Accent Decor FlowerSchool NY / La Details Flowers Software

Today’s episode is about changing your mindset to increase your prices and profitability with confidence. Tim Huckabee is based in New York City, and his business FloralStrategies works globally to work with floral business to help them learn sales techniques to help grow your bottom line. We're excited to have Tim as our guest this week on The Flower Podcast! You can learn more about FloralStrategies and all of our past guests at www.theflowerpodcast.com ! Be sure to subscribe to our podcast on the platform or app of you choice and we would love to have you join our email family. Did you know that you can also visit our Youtube channel if you would like to watch my chats with guests via Zoom. Follow the link to our YouTube channel for more information. Our latest Blog Post features our sponsor Details Flowers Software. We’re excited to share many of the benefits of this power tool. Thanks to all our sponsors! The Gardener’s Workshop Grace Rose Farm Accent Decor FlowerSchool NY / LA

Have you ever wondered how to approach sourcing locally grown flowers. Our guest this week has created an entire business around doing this very thing! Ellen Frost owns Local Color Flowers and proudly sources 100% of her flowers locally by cultivating relationships and connections with growers and farmers in the Baltimore area where’s she’s located. We're excited to have Ellen as our guest this week on The Flower Podcast! You can learn more about Local Color Flowers and all of our past guests at www.theflowerpodcast.com ! Be sure to subscribe to our podcast on the platform or app of you choice and we would love to have you join our email family. Did you know that you can also visit our Youtube channel if you would like to watch my chats with guests via Zoom. Follow the link to our YouTube channel for more information. Our latest Blog Post features an up and coming designer, Amanda Rogers from Atlanta. Thanks to all our sponsors! Detail Flowers Software Grace Rose Farm Accent Decor FlowerSchool NY / LA

Flower Farmers Jonanthan Leiss and his wife Megan own Spring Forth Farm in Hurdle Mills, North Carolina. Jonathan shares with Scott today all about their flower micro farm, their business model of just growing spring blooms, and how they practice no-till methods of farming. He also shares about the importance of farmer sustainability, their online course, and so much more. We're grateful to have Jonanthan as our guest this week on The Flower Podcast! You can learn more about Spring Forth Farm and all of our past guests at www.theflowerpodcast.com ! Be sure to subscribe to our podcast on the platform of you choice and we would love to have you join our email family. Did you know that you can also visit our Youtube Channel if you would like to watch my chats with guests via Zoom. Our latest Blog Post features an up and coming designer, Amanda Rogers from Atlanta. Thanks to all our sponsors! Accent Decor Detail Flowers Software Grace Rose Farm FlowerSchool NY / La

You are in for a treat with double the fun! The dynamic duo from Primary Petals are my guests this week on The Flower Podcast.  CEO Carly Williams and COO Chloe Jenkins have been working tirelessly to create hundreds of show stopping, custom designs for weddings and private events as well as partnering with brands such as Variety Magazine, Maybelline, Vanity Fair, Moroccan Oil, Nespresso, and more!   Growing their brand and leading their creative team, Carly and Chloe have become inspiration and have been " Spreading Joy not Germs" through their new labor of love, Primary Petals Direct:  a flower service that delivers bundles of joy and fresh flowers straight to your porch.  Carly and Chloe chat serving through leadership, tapping into the local floral community for help, the importance of self-care and creating a healthy work culture. We have packed a lot into this episode so pour a cup of tea and take a break from the stress of the day.  We're excited to have Carly and Chloe as guests this week on The Flower Podcast! You can learn more about Primary Petals and all of our past guests at www.theflowerpodcast.com ! Be sure to subscribe to our podcast on the platform of you choice and we would love to have you join our email family. Be sure to also visit our Youtube channel if you would like to watch my chats with guests through Zoom. Follow the link to our YouTube channel for more information. See our latest Blog Post on roses for this time of year. Thanks to all our sponsors! Detail Flowers Software Grace Rose Farm Accent Decor FlowerSchool NY / LA

We’re excited to get an update from Calvert Crary on all things FlowerSchool NY and LA. It’s been a long hard year for the city of New York and FlowerSchool has persevered and now Calvert’s first book is about to launch next month. In this episode you can learn about how the city is doing, the new book, and the classes that are being offered both in person and virtually. Calvert Crary, is the Executive Director of both FlowerSchool New York and FlowerSchool Los Angeles. Previously an award winning photographer, Calvert made the transition to floral entrepreneur, having opened and successfully run three flower shops in New York City. He’s trained and coached thousands of students on how to work in the floral industry by opening new businesses or reorganizing existing floral businesses into thriving careers. Be sure to subscribe to our podcast on iTunes and learn more about all our guests at www.theflowerpodcast.com You can learn more about FlowerSchool NY by following the link. You can pre-order a copy of Flower School here. You can also check out our first episode with Calvert, which has a lot of great content by following this link. Calvert Crary

Our guest this week is Sue Prutting, owner of White Magnolia Design based in the Washington D.C. area. Her Luxury Wedding and Design Business began almost 10 years ago and she’s been a mentor and coach to help other businesses, especially freelance designers. Today I’m so grateful that Sue shares some great insights for beginning your floral business. We talk about working with freelancer designers, how to approach renting a space, when to start finding help, and much, much, more. Of course many of her suggestions are great for any creative business but especially if you’ve starting or beginning your own floral business soon. We're excited to have Sue as our guest this week on The Flower Podcast! You can learn more about Sue and all of our past guests at www.theflowerpodcast.com ! Be sure to subscribe to our podcast on the platform of you choice and we would love to have you join our email list. We’ve put some great videos with our guests on YouTube. See our latest Blog Post on roses for this time of year. Thanks to all of our sponsors! Detail Flowers Software Grace Rose Farm Accent Decor FlowerSchool NY / LA

With a rich history in family entrepreneurship, Mandy is a female business owner who has groomed her floral production company (HotHouse Design Studio) for over 15 years and began to make her mark in the boutique/prop sector of the wedding/event industry in the last 6 years (PropHouse Birmingham). She internally leads and manages a ‘house’ of over 15 employees, all the while externally making the connections with the movers and shakers in her industry. With the heart, the hustle and the headspace of creativity, no obstacle is too big for Majerik to tackle. She is a problem solver, a motivator and most importantly a ‘secret weapon’ resource for her fellow industry mates to assist in the facilitation and execution of the goal: a successful event. Among receiving her American Institute of Floral Design (AIFD) certification in 2007, Majerik also received her distinction of Professional Floral Communicators International (PFCI) in 2009, where she began to travel across the US giving design seminars to wholesalers and garden clubs alike. Majerik’s career catapulted when she was selected as the first Mayesh Design Star in 2012 with 12 videos taunting over 1 million views on You Tube. She continues to travel assisting with large scale floral events, such as the Rose Bowl Parade and White House events, among many other private events. Many of Majerik’s designs can be seen on the website and in the catalogues of Accent Décor. She is a regular freelance designer who adds her creative floral design to their amazing new and vast décor line. We're excited to have Mandy as our guest this week on The Flower Podcast! You can learn more about Mandy and all of our past guests at www.theflowerpodcast.com ! Be sure to subscribe to our podcast on the platform of you choice and we would love to have you join our email list. You can watch our interviews on our YouTube Channel? Thank you to all of our sponsors! Detail Flowers Software Grace Rose Farm Accent Decor FlowerSchool NY / LA

We’re replaying the episode with Sweet Root Village, owned by Lauren Anderson and Rachel Bridgwood located in Alexandria, VA outside the DC area. Enjoy this fun chat with Scott. In this episode, they discuss hiring, working with vendors, pricing, and being Moms. Over the past decade they have developed a deep love for small business and now share what they know through workshops and classes. They strive to build meaningful relationships, create special experiences, and incorporate sustainable practices in to their business. Be sure to subscribe on your podcast platform and learn more about Sweet Root Village and all of our other guests at www.theflowerpodcast.com Thank's to all of our sponsors! Detail Flowers Software Grace Rose Farm Accent Decor FlowerSchool NY / La

If you’re a flower farmer or you’re interested in growing some flowers for yourself, you’re going to love this weeks episode. Lisa Mason Ziegler started The Gardener's Workshop and I’m thrilled to share her story. She started growing in 1998 with everything being grown outside without greenhouses or high tunnels. She’s been a leader with the ASCFG, written several books, and now sells many of the products that she uses in her business through their website. In addition to her own courses she now helps others produce and distribute all kinds of courses to help beginning growers and florists. You can learn more about Lisa and all of our past guests at TheFlowerPodcast.com ! You can subscribe to our podcast on the platform of you choice. You can watch our interviews on our YouTube Channel? Thank you to all of our sponsors! Accent Decor  

Many businesses are trying to figure out how to succeed on Instagram and, more specifically, how to create relevant and exciting content that will let them engage with their customers. Our guest this week is Jamie Jamison and she teaches styling and Instagram strategies to businesses so they can create thumb-stopping content that elevates their brand.  Businesses should see a more cohesive brand presence and have the tools for more engagement and success on Instagram. Jamie lives in Ohio with her husband and is a communication instructor at Youngstown State University. In addition, she's honored to be an Instructor at the FlowerSchool New York and Los Angeles. Additionally, Jamie's business, Ala Jamie works with businesses to help them succeed on Instagram by creating great content through Food and Lifestyle Photography, Instagram Training and Coaching, and Brand Styling. Teaching clients to successfully connect, communicate, and succeed on Instagram is another unexpected gift that I discovered just by following my creative heart. We're excited to have Jamie as our guest this week on The Flower Podcast! You can learn more about Jamie and all of our other guests at www.theflowerpodcast.com ! Be sure to subscribe to our podcast on the platform of you choice. You can watch our interviews on our YouTube Channel? See our latest Blog Post. Thank you to all of our sponsors! Detail Flowers Software Grace Rose Farm Accent Decor FlowerSchool NY / La

I’ve been looking forward to releasing this episode for a couple of weeks now. Our guest, Kiana Underwood, is internationally known for her renowned floral designs. She has an eye and a gift for creating luxury weddings and events worldwide with unique colors combinations and floral varieties, while specializing in artful florals. She’s literally hosted workshops around the world and her book is Color Me Floral. With a gigantic instagram following, she’s been named as one of the top wedding florists in the world by Harpers Bazar. We cover so many topics in this episode. First we hear how Kiana started Tulipina, and grew her business to be internationally know for weddings and workshops. We discuss social media, marketing, and how to grow your brand. She also stresses the importance of managing your fears to accomplish your dreams. Be sure to subscribe to our podcast on the platform of you choice. You can learn more about Kiana and all of our guests at www.theflowerpodcast.com Have you seen our YouTube Channel? See our latest Blog Post. We must say a special thanks for all of our sponsors! Detail Flowers Software Grace Rose Farm Accent Decor FlowerSchool NY / La

Gabriela Salazar, owner of the international studio La Musa de las Flores outside of Mexico City chats with Scott this week on The Flower Podcast. Gabriela shares her desire to connect with flowers through her floral designs, growing flowers in her garden, and the general care of flowers. Every aspect is so important and taking the time to relate to the flowers and give space to relax in one's creative process is so important. Gabriela chats about teaching, her design process of layering, caring for your garden through learning from growers like Erin of Floret and much more.   Featured in publications such as Vogue US and Vogue Italia, Martha Stewart Weddings, Architectural Digest, and clients including Yves Saint Laurent and Mont Blanc, La Musa de las Flores continues to inspire the floral community. Be sure to subscribe to our podcast on the platform of you choice. You can learn more about Gabriela and all of our guests at www.theflowerpodcast.com Have you seen our YouTube Channel? See our latest Blog Post. We must say a special thanks for all of our sponsors! Detail Flowers Software Grace Rose Farm Accent Decor FlowerSchool NY / La

Anthony Maslo, owner of The Boy Who Cried Flowers is igniting the flower world with his exuberant energy and vivid use of color. Based in Long Beach California, Anthony provides full floral and botanical services for events, weddings, retail spaces and more throughout Southern California and is available for destination events. Relatively new to the floral industry, he has established himself as a true floral artist, master of color, and a passionate educator. One of Anthony's exciting accomplishments is being named the 2020 Mayesh Design Star. In this episode, Anthony and Scott discuss: 1. Imposter Syndrome 2. Sustainability 3. How to embrace color! 4. How to share customers. 5. The importance of celebrating accomplishments. 6. Practicing Gratitude. 7. Flower School LA You can learn more about Anthony Maslo and all of our past guests at TheFlowerPodcast.com ! Don't miss an episode! Subscribe to The Flower Podcast on your App of choice. Have you seen our latest Blog Post! Follow the link! I want to give a special thanks to our sponsors!! FlowerSchool NY/ LA Grace Rose Farm Details Flowers Software Accent Decor

This week we're excited to share our latest chat with Alison Ellis. She's been busy working on stream lining the process to help businesses operate safely during this trick time. We chat about protecting your employees, working with vendors, and communicating with wedding planners. You can learn more about Alison Ellis, Real Flower Business, and all of our guests at theflowerpodcast.com. Thanks for listening and be sure to subscribe to the podcast on your App of choice. See our Latest Blog post with stunning bouquets by Ariella Chezar!! Thankful for our Sponsors! Accent Decor Details Flowers Software FlowerSchool NY/LA Grace Rose Farm

My guest this week is Natasha McCrary, of Mooresville, Alabama, she owns and operates 1818 Farms. She started the business in 2013 when her son fell in love with Southdown Babydoll Sheep. She had no experience raising the sheep, let alone running a farm. But then she had an idea of how she could make it work: combine a farm with a small business that would help cover the cost of food for the animals. The result was 1818 Farms, a working flower farm that’s also a line of bath and lifestyle products. Besides being featured in several magazines, In 2019 Natasha won Amazon’s Woman-Owned Small Business of the Year award, thanks to these best-selling products and this week she is on The Flower Podcast. You can learn more about Natasha, 1818 Farms, and all of our guests at theflowerpodcast.com. Thanks for listening and be sure to subscribe to the podcast on your App of choice. See our latest Blog post with stunning bouquets by Ariella Chezar!! Thankful for our Sponsors! Accent Decor Details Flowers Software FlowerSchool NY/LA Grace Rose Farm

This week, experience flowers through the eyes of our guest. Jenny Thomasson, AIFD PFCI EMC, and floral artist loves, learns, and educates on all things floral. Jenny travels the world teaching advanced and avant-garde floral design, structure-building, and technique development.  As a young mom, Jenny began her floral journey opening her flower shop, STEMS and has become one of the top wedding and special event florists in her area. Joining The Knot Hall of Fame,  inducted as a member of the American Institute of Floral Designers (AIFD), and In addition to running Stems Florist, Jenny is a nationwide speaker and educator within the floral industry. Enjoy this episode with Jenny T Floristry! You can learn more about Jenny Thomasson, and all of our guests at theflowerpodcast.com. Thanks for listening and be sure to subscribe to the podcast on your App of choice. See our latest Blog post!! Thankful for our Sponsors! Accent Decor Details Flowers Software FlowerSchool NY/LA Grace Rose Farm

We're excited to have Joost Bongaerts, owner of Florabundance, as our guest this week on The Flower Podcast. Joost shares his flower journey, and his love of flowers, especially garden roses. It's also great to hear tips on buying flowers wholesale from a company that specializes in shipping all over the US. So, if you're looking to add another supplier to help you source specialty cut flowers you're going to love hearing this week's episode. You can learn more about Joost, Florabundance, and all of our guests at theflowerpodcast.com. Thanks for listening and be sure to subscribe to the podcast on your App of choice. See our latest Blog post!! Thankful for our Sponsors! Florabundance Accent Decor Details Flowers Software FlowerSchool NY/LA Grace Rose Farm

What a pleasure to begin our new season with Ariella Chezar. I love this portion of her bio, “Whether it is collaborating on a spectacular event, teaching a room full of flower lovers, planting thousands of tulips or styling a photo shoot, I consider myself lucky to love every aspect of my color filled world.” Ariella has published three books, with another in the works. She’s been featured in many magazines, and has been an inspiration to flower lovers around the world. This episode was originally recorded back in late winter, pre-pandemic, however, with schedules and the unexpected challenges of 2020 we choose to release it today to open season 5. A few weeks ago we recorded an update, and Ariella graciously shared her activities during these challenging times and on the farm Ariella has been quoted saying, “My work is divided between weddings and events, farming and teaching, all of which give me tremendous joy.” And this week she’s on The flower Podcast! Be sure to stay tuned till the end for an update with Ariella. You can learn more about Ariella Chezar and all of our guests at theflowerpodcast.com.   Thanks for listening and be sure to subscribe to the podcast on your App of choice. See our latest Blog post!! Thankful for our Sponsors! Accent Decor Details Flowers Software FlowerSchool NY/LA Grace Rose Farm

We're replaying our episode with Joy Proctor this week on The Flower Podcast!! Joy founded Joy Proctor Design in 2007 and has created over 400 weddings worldwide. She has been named as one of the top planners by Harper Bazaar and Brides Magazine. Today she and I cover so many important topics like destination weddings, styling, social media, branding, and so much more! Be sure to stay tuned till the end for a bonus with Joy from earlier in the week. You can learn more about Joy and all of our guests at theflowerpodcast.com. Thanks for listening and be sure to subscribe to the podcast on your App of choice. See our latest Blog post!! Thankful for our Sponsors! Accent Decor Details Flowers Software FlowerSchool NY/LA Grace Rose Farm

New York City based Putnam and Putnam were our first guests of Season 4. Darroch and Mikey Putnam discuss their fabulous floral installations, their book, Flower Color Guide, where they find inspiration and one of their latest endeavors, the Putnam Flower Channel. You can learn more about the Putnams and all of our other past guests at theflowerpodcast.com Be sure to subscribe to the podcast on your app of choice. See our latest Blog post!! Thankful for our Sponsors! Grace Rose Farm Accent Decor Details Flowers Software FlowerSchool NY/LA

Alison Ellis, founder of realflowerbusiness.com and creator of Flower Math, is a floral designer and educator who teaches florists around the world how to increase their income and have more freedom in your business. With over 25 years experience, she’s helped thousands of florists via her online business courses, private & group coaching, and free video trainings. Scott and Alison chat about pricing, budgets, competition, booking more brides, website tips, and so much more! Learn more about Alison Ellis at TheFlowerPodcast.com !! See our latest Blog post!  The Flower Podcast Blog Be sure to subscribe on your listening app so you don't miss an episode. Thankful for our Sponsors! Grace Rose Farm Accent Decor Details Flowers Software FlowerSchool NY/LA

Jennie Love,  Creative Director of Love N’ Fresh Flowers and President of the Association of Specialty Cut Flower Growers chats with Scott Shepherd this week on The Flower Podcast.  Love ‘n Fresh Flowers, LLC is a Certified Naturally Grown urban flower farm and a premier wedding florist in Philadelphia. Jennie shares how she has adjusted business during the COVID-19 quarantine and continues to adjust in the changing floral industry.   Jennie’s story will inspire you to think outside the box, get your hands in the dirt, and revaluate what you can do to grow your business. With a passion for educating florists and future farmers, Jennie is sharing her knowledge and experience from both perspectives. Jennie also shares her Guiding Beliefs of why she created Love N’ Fresh Flowers. You can learn more about Jennie and our past guests at TheFlowerPodcast.com today! If you would like to learn more about the Flower Farmers we've created a special blog post just for you! Celebrating American Flower Farmers A Special Thanks to our Sponsors! Grace Rose Farm Accent Decor Details Flowers Software FlowerSchool NY / LA

Our guest this week is Joe Massie and we're excited to partner with him on promoting his new on-line course. Joe is known for his amazing design style and his achievements including, winning seventeen national & international competitions and awards, including five consecutive RHS Gold Medals – and four Best in Show awards – at the world renown Chelsea Flower Show (‘09/’10/’11/’12/’13).  Joe is the youngest person ever to achieve this feat. We hope you enjoy our interview as we unpack all the great content in Joe's new course. We learn about why it's important to learn about design fundamentals and techniques. We also, chat about how this knowledge is key to having more confidence in your work and your business. Be sure to subscribe to The Flower Podcast on your App of choice. We don't want you to miss any episodes!! You can learn more about Joe and all of our past guests on our website, The Flower Podcast.   Thanks to all of our Sponsors! Grace Rose Farm Accent Decor Details Flowers Software FlowerSchool NY / LA

Our love of flowers and the human spirit, our passion for creativity, inspiration, and encouragement will always connect us, and I am grateful to share this journey with you. For the first time since we started our podcast almost 2 years ago, we didn’t air an episode last week. Wanting to be sensitive and not creating a platform that seemed self serving or like a personal promotion, we choose to press pause. So, for this week, we decided to reach out to one of our past guests from this season, Steve Moore. Sharing from his heart Steve invites us into his journey about family, his own experiences with racism and his personal thoughts on moving forward. Nothing said in this episode is meant to over simplify or understate the issues in our country involving racism. The conversation has obviously already begun, but it’s my hope that this will help strengthen our community. My vision for The Flower Podcast has always been and will continue to be to make the floral journeys of our amazing guests known and be a supporting voice in the flower community. To learn more about Steve Moore and other guests on go to The Flower Podcast.com Thanks to our Sponsors!! Grace Rose Farm Accent Decor Details Flowers Software FlowerSchool NY / LA

A little more than a couple of weeks ago, you may have seen on social media that a new show was coming to Netflix. It’s name, The Big Flower Fight!! The show has 10 teams of two that participate in a flower competition in the spirit of The Great British Bake Show. My guests this week are no stranger to The Flower Podcast, Sarah Campbell and Jordan Marx. I want to thank everyone for the questions that were sent in, and we tried to cover all of them and I want to thank Sarah and Jordan for joining The Flower Podcast. You can learn more about all of our guests at TheFlowerPodcast.com Thanks to our Sponsors: Grace Rose Farm Accent Decor Details Flowers Software FlowerSchool NY / LA