In the month of March, we are focusing on the topic of social media. In this episode, we are joined by Lisa Fain, CEO of Center for Mentoring Excellence and co-author of Bridging Difference for Better Mentoring. During this episode, Lisa shares:What her journey has been with using social mediaIf she saw results from her long-term investment or a strategic approachThe most effective way to invest your time, energy, and money with social media The most challenging part of using social mediaHow she stepped outside her comfort zone and the opportunities that came from itResults and benefits she’s seen from using social mediaClick here for our show notes. Please feel free to send a message to Becky to share your thoughts!

In the month of March, we are focusing on the topic of social media. In this episode we are joined by Jennifer Brown, award-winning entrepreneur, speaker, diversity and inclusion consultant, and author. During this episode, Jennifer shares:How social media has impacted Jennifer’s workHow you can learn from others using social mediaHow Jennifer’s perspective and practices related to social media have changedThe most important way to show up onlineClick here for our show notes. Please feel free to send a message to Becky to share your thoughts!

In the month of March, we are focusing on the topic of social media. In this episode, we are joined by Liz Charlotte Grant, an award-winning nonfiction writer and Instagram expert. During this episode, Liz shares:The basics of how Instagram worksHow an author can know if Instagram is a worthwhile platform for their bookHow an author can get started with InstagramFive recommendations to increase your Instagram followingClick here for our show notes. Please feel free to send a message to Becky to share your thoughts!

We are in the month of February, which is the month of all topics related to authors and publishing choices. In this episode, we are joined by our friend and client, Michael Dowling, award-winning ghostwriter, author, and editor. During this episode, Michael shares:What motivates someone to hire a ghostwriterHow the process of ghostwriting worksHow his clients publish their booksHow much the entire process costsAdvice & cautions for people who are considering the journey of becoming a published authorClick here for our show notes. Please feel free to send a message to Becky to share your thoughts!

If you're considering publishing a book, this month we are providing information that will help you sort through the various options available to you. On today's episode, we are happy to be joined by Barb Roose, Speaker, Author, and Literary Agent with Books & Such Literary Management. During this episode, Barb shares:Why someone would need a literary agentWhat support a literary agent providesWhat an agent is looking for in an authorHow you can find a literary agentHow much a literary agent costsWhat questions you should ask when vetting literary agentsClick here for our show notes. Please feel free to send a message to Becky to share your thoughts!

If you're considering publishing a book, this month we are providing information that will help you sort through the various options available to you. On today's episode, we are happy to be joined by Trena White, the co-founder of Page Two. During this episode, Trena shares:The difference between Page Two and traditional publishersHybrid publishing vs. self-publishingThe average time to go to market at Page TwoQuestions to ask when selecting and vetting a hybrid publisherWhat sets Page Two apart from other publishersClick here for our show notes. Please feel free to send a message to Becky to share your thoughts!

This month, we are focusing on the different choices that authors can make when they decide to publish a book. On today's episode, we are thrilled to be joined by Kristen Frantz, the VP of Sales and Marketing at Berrett-Koehler publishers. During this episode, Kristen shares:  Reasons people choose traditional publishing The benefits of traditional publishing Misconceptions about traditional publishing How you can prepare and set yourself up for success What she sees the most successful authors doing to market their books  Click here for our show notes.   Please feel free to send a message to Becky to share your thoughts! 

Today's conversation with Julie Winkle Giulioni, an old friend and client, wraps up the theme that we've been doing all month on growing thought leadership and influence online. During this episode, Julie shares:Her journey to building thought leadership onlineThe most important lesson she’s learned about growing online influenceOpportunities she’s gained that she would not have had without her investment in thought leadershipHow long it took until she started to see the results and the fruits of her laborWhat she’s most hoping to achieve as she continues to build thought leadership onlineClick here for our show notes.Please feel free to send a message to Becky to share your thoughts!

On today's episode, Becky has a conversation with one of her favorite thought leaders, Whitney Johnson, Weaving Influence’s very first client. During this episode, Whitney shares:Her journey as an authorThe expectations she had marketing her first bookThe importance of finding your own voiceWhy it’s important to show up consistently and authentically, with valueWhat she thinks is the most important metricClick here for our show notes.Please feel free to send a message to Becky to share your thoughts!

On today's episode, we are excited to welcome an old friend and one of the most well-known leadership bloggers out there, Dan Rockwell, also known as Leadership Freak. During this episode, Dan shares:His journey and motivation to start bloggingHow you can get started with bloggingTips for being consistentWhy consistency is so important to your successHis personal and professional highlightsClick here for our show notes.Please feel free to send a message to Becky to share your thoughts!

Welcome to the first episode of Season 2 of the Book Marketing Action Podcast! In this episode, our guest, Peter Winick, Founder and CEO of Thought Leadership Leverage, shares:His definition of a thought leaderWhy someone would want to be a thought leaderThe difference between a traditional thought leader and an online thought leaderHow someone knows if they are a thought leaderThe steps someone can take to become a thought leaderClick here for our show notes. Please feel free to send a message to Becky to share your thoughts!

For the final episode of the first season, we are pleased to have Mike Onorato from Smith Publicity. Mike shares everything you need to know about media relations, how to set expectations, PR myths, and more. If you are a newer listener, don’t worry. We have 33 other episodes for you to catch up on before our new season starts in January 2021!Click here for our show notes.Please feel free to send a message to Becky and Christy to share your thoughts!

We are happy to reconnect with David Greer, an old friend, and client in the early years of our business. During this episode, David shares his passion for holiday letters, and the process of how he’s incorporated book marketing into each letter he sends.Click here for our show notes.Please feel free to send a message to Becky and Christy to share your thoughts!

We are thrilled to be joined by our friend and Becky’s high school classmate, Barb Roose! In this episode, Barb shares her best book marketing secrets and tools, as well as ideas for promoting your book during the upcoming holiday season.Click here for our show notes.Please feel free to send a message to Becky and Christy to share your thoughts!

All month long, we will be focused on helping you get ready to market your books during the upcoming holiday season. In this episode, we are joined with special guest, Susan Friedmann. Susan shares the importance of niche marketing and strategies for using the holidays to market your book to your niche audience.Click here for our show notes.Please feel free to send a message to Becky and Christy to share your thoughts!

In this episode, we are joined by special guest Alain Hunkins. During the episode, Alain shares his best advice from being a first-time author, how he prioritized his marketing efforts, as well as how he’s had to pivot his strategies due to COVID-19.Click here for our show notes.Please feel free to send a message to Becky and Christy to share your thoughts!

In a previous episode, we talked about the importance of identifying the people in your network who can help with your book launch, and how to reach out to them with specific asks. That is an important first step, and in this episode, we’re going to talk about what happens after that initial outreach.Click here for our show notes.Please feel free to send a message to Becky and Christy to share your thoughts!

In this episode, we are joined with our friend and client, Danise DiStasi. Her brand new book, Louie's Little Legs, is launching this week! During the episode, Danise shares her failed crowdfunding experience and how she learned from her past mistakes to make her next crowdfunding experience a success.Click here for our show notes.Please feel free to send a message to Becky and Christy to share your thoughts!

In this episode, we are joined by author Chip Bell, who has done many unique, innovative, and creative approaches to mobilize his network to support his 24 book launches. He shares what he’s done in the past to market his books, and unique approaches to engage your network.Click here for our show notes.Please feel free to send a message to Becky and Christy to share your thoughts!

In this episode, we are mixing things up to help two authors celebrate the launch of their new books. We are thrilled to have our client, David Taylor-Klaus, and his wife, Elaine Taylor-Klaus, on this episode. They share why network mobilization is so important as an author, and what they’ve learned from their own journey of launching a book.Click here for our show notes.Please feel free to send a message to Becky and Christy to share your thoughts!

One of the most important considerations when you’re crafting your book marketing strategy, is to think about your available resources. In this episode, Becky and Christy dive into the importance of being clear about what resources you have for marketing your book, and when, if, and how you might want to outsource your book marketing work to others.Click here for our show notes. Please feel free to send a message to Becky and Christy to share your thoughts!

When we ask clients who their book was written for, many times we get the same answer: everyone.  We’re here to tell you your book is not for everyone, but there are some interested audiences who will LOVE your book—you just have to connect with them! In this episode, Becky and Christy share how to identify your target audience.Click here for our show notes. Please feel free to send a message to Becky and Christy to share your thoughts!

In this episode, we are joined with special guest Lynne Golodner, author and owner of Your People LLC, award-winning marketing, PR, & business development company. During the episode, Lynne shares what has worked well for her with marketing her book, how to be strategic, and the importance of knowing your audience. Click here for our show notes.Please feel free to send a message to Becky and Christy to share your thoughts!

We’re all readers (even authors!), so we need to support each other. In today’s episode, Becky and Christy talk all about action. Rather than sharing a few action steps at the end of this episode, they share 11 ways you can help other authors spread the word about their book.Click here for our show notes.Please feel free to send a message to Becky and Christy to share your thoughts!

Your book deserves a celebration! A virtual book launch party is an exciting opportunity to connect and engage with the supporters of your work. During this episode, Christy and Becky share logistics you want to consider as you plan your party. Please feel free to send a message to Becky and Christy to share your thoughts!  Visit our show notes from this episode for links and additional information.

A clever way to help your book gain awareness is by using creative initiatives with your launchteam. In this episode, Becky and Christy share unique approaches clients have used in the pastto help their books stand out in this world of noise.Please feel free to send a message to Becky and Christy to share your thoughts!Visit our show notes from this episode for links and additional information.

We often hear that network mobilization is the scariest topic when launching a book. During this episode, Becky and Christy guide you through overcoming resistance to network mobilization, where to start, and what to do once you’ve captured your network. Please feel free to send a message to Becky and Christy to share your thoughts!Visit our show notes from this episode for links and additional information.

Amazon Ads for AuthorsIn this episode, Becky and Christy talk about the importance of Amazon ads during and after your book launch, how to effectively use Amazon ads, and myths related to Amazon advertising.Please feel free to send a message to Becky and Christy to share your thoughts!Visit our show notes from this episode for links and additional information.

In this episode, we are joined by Dr. Bob Nelson, an established author from San Diego, California. Bob discusses what has worked best for him when marketing his books and how he’s sold over 5 million copies. You won’t want to miss this insightful conversation, full of Dr. Bob’s marketing experiences, challenges, and advice to fellow authors. Please feel free to send a message to Becky and Christy to share your thoughts!Visit our show notes from this episode for links and additional information.

We are excited to have Shabnam Banerjee-McFarland from Berrett-Koehler Publishers as a guest on today’s episode. In this episode, we make a shift from our typical content. Rather than highlighting ways you can market your book, we talk about how authors and readers can support POC book marketing efforts. Including how we can bring attention to their books and platforms and how we can learn from their important perspectives. Please feel free to send a message to Becky and Christy to share your thoughts!Visit our show notes from this episode for links and additional information.

If you’re looking to expand your audience, have you thought about doing an ebook promotion? Ebook promotions are discounted, Kindle edition promotions through companies that have large email lists. Listen to this episode to hear why we encourage ebook promotions and how this strategy might land your next book on an Amazon bestseller list.Please feel free to send a message to Becky and Christy to share your thoughts!Visit our show notes from this episode for links and additional information.

Why Are Amazon Reviews Important?When you’re shopping on Amazon, what is the first thing you look at before buying a product/book? Reviews. Amazon reviews provide social proof, credibility, and show that your book is worth reading. This episode will walk you through the steps of creating a successful Amazon review strategy.Please feel free to send a message to Becky to share your thoughts!Visit our show notes from this episode for links and additional information.

Don’t Freak Out About EndorsementsWhile endorsements are important, they are not the most important element of your book. If you’re stressed about finding the perfect endorsements, this episode will give you practical action steps to finding the right endorsements for your book that you will be proud of.Please feel free to send a message to Becky to share your thoughts!Visit our show notes from this episode for links and additional information.

They say don’t judge a book by its cover, but we all do. Your book title and cover are crucial because it’s the first thing a shopper will see. If you’re a self-published or traditionally published author, this episode will guide you through picking the perfect cover and title for your book.Please feel free to send a message to Becky to share your thoughts!Visit our show notes from this episode for links and additional information.

If you’re nervous about your upcoming book launch during the global pandemic, and aren’t sure whether you should move your summer launch date to the fall, then this episode is for you. Listen to hear Becky Robinson and Christy Kirk’s expertise on launching a book during a global crisis.Please feel free to send a message to Becky to share your thoughts!Visit our show notes from this episode for links and additional information.

The conversation continues about The Advancing Phase of your book marketing journey. In this episode, Becky shares a practical formula with additional thoughts on how to keep building interest in your book and momentum for book sales after your launch week is over. Please feel free to send a message to Becky to share your thoughts!Visit our show notes from this episode for links and additional information.

What happens after the launch of your book? When all of the excitement comes to an end, this can be a confusing time for authors. How do you keep building the momentum for your book after launch week? Even if you think everyone has heard about your book, chances are they probably haven’t. If you want to keep your book in the conversation, Becky shares the key steps to take in the advancing phase.Please feel free to send a message to Becky to share your thoughts!Visit our show notes from this episode for links and additional information.

You might be asking yourself how you can maintain book sales during a crisis. With the state the world is in, should you still be actively selling? How do you engage with your audience? These are all valid questions to have; and while a crisis does bring up a new set of challenges, we have good news for you. Listen to hear practical, creative ideas on how to increase your book sales and maintain an engaged audience within your local and digital communities.Please feel free to send a message to Becky ([email protected]) to share your thoughts!Visit our show notes from this episode for links and additional information.

This is a difficult situation. We have to acknowledge that. You may be rightly wondering how you can promote a book during a global crisis. How can one show up on social media during a time like this? You still can, but there are some important things to consider. That is why we recommend, if you choose to still show up, that you add value.We go over very important questions to consider before you do this, how often you should post, whether or not you should scale back, and what kind of content is best to share at this time. We wish you the best!Please still feel free to send a message to Becky to share your thoughts, at [email protected] our show notes from this episode for links and additional information.

It’s time: your book is finally launching! This is a momentous occasion! In this episode, Becky covers key factors you want to consider, and specific actions you can take, to capitalize the most on your launch day and the weeks thereafter… from Amazon reviews to early momentum, to asking for help. Becky gives you a breakdown of action items you won’t want to miss. This episode also serves as a companion to a previous episode on launch teams, so be sure to check that out as well.Don’t forget to share with Becky which of the launch ideas she suggests that you are implementing!(link to episode on launch teams)[email protected] our show notes from this episode for links and additional information.

Today Becky takes us through the key ingredients of building an enthusiastic launch team for your book. How many people do you need? What should they do? What do you need to provide them? Remember, asking someone to be a part of your launch team isn’t a burden, it’s an exclusive invitation. In this episode, Becky explains how to ask people to be a part of a launch team, what to provide them, and the actions they can take to help you.Let Becky know how your launch plans are coming [email protected] our show notes from this episode for links and additional information.

It’s finished. Your book is completed and you can finally relax! So, what next? At this point, your book launch should be about 4 months away, but did you know there are quite a few things you’ll want to be doing during this time to make the most of your marketing? What if you don’t have a website? Endorsements? Don’t worry! Becky gives you simple and clear actions that will help you make the most of the working phase, and learn how to successfully leverage your network.beckyrobinson.comMaggie Smith poetVisit our show notes from this episode for links and additional information.