In the final episode of Season 5, Becky is joined by Jenny Lisk—founder of the Widowed Parent Institute and award-winning author—who talks about her purposeful approach to sharing her story and insights with a broader audience, underscoring her commitment to filling the resource gaps she encountered as a widowed parent. She describes the challenge of determining which personal experiences to share publicly and the fine line between sharing her own story as a grieving parent while also respecting the stories of her grieving children. Additionally, the episode highlights Jenny's strategic use of podcasting to build community, illustrating how her podcast has become a significant platform for dialogue on grief and parenting.During the episode, you’ll learn:  About Jenny and her work in the world. What it was like for Jenny to write in real time about the heart-wrenching journey of having a terminally ill husband.How and when Jenny decided to share her experiences and her story more widely. The resource that was most useful for Jenny as she crafted her memoir.Why it has been so important for Jenny to open up about her journey as a widowed parent.What Jenny has seen and experienced as a result of making the intentional choice to share her journey in online spaces. How Jenny decides which experiences or stories to share in real-time vs. which ones to share later or keep private. Jenny’s experience interviewing her daughter on her podcast. Jenny’s decision to start a podcast and what inspired it.How long Jenny did her podcast before she launched her first book. How starting a podcast helped Jenny find her voice and navigate being a widowed parent.Some of the most impactful ways Jenny repurposes her content. Don’t forget to check out our show notes, which include action steps and resources.Sign up for the bi-weekly newsletter to connect with Becky Robinson and gain access to ongoing learning and conversation.

In today’s episode, Becky delves into the world of digital book ownership with Joshua Stone, CEO of Book.io—a platform that allows readers to buy ebooks and audiobooks and sell them on a global secondary market, with publishers and authors earning royalties on the sales. The conversation centers around the limitations of current ebook licensing models, championed by platforms like Amazon, which prevent true ownership of digital content. Joshua sheds light on how Book.io is disrupting this monopoly, offering a solution that restores the rights of authors and the autonomy of readers.During the episode, you’ll learn:  About Joshua and his work in the world.Why digital book ownership is such a messy endeavor for authors.What the current ebook and audiobook market is like for both readers and authors.What Book.io is and how authors and publishers are using it as a new way to experience digital book ownership.How Book.io is non-exclusive, allowing authors to publish their digital books in traditional formats as well. The digital exchange of ebooks and audiobooks on Book.io and the benefits of passing digital books from owner to owner. How Book.io works for first-time authors who might be struggling to find an audience for their work.The value of borderless knowledge sharing.Whether or not Joshua thinks it’s possible to truly break up the digital book monopoly.How new technology options within Book.io can help authors combat the worries they have about AI. Don’t forget to check out our show notes, which include action steps and resources.Sign up for the bi-weekly newsletter to connect with Becky Robinson and gain access to ongoing learning and conversation.

In the final part of this two-part series, Becky is again interviewed by Franchesca Conner—a PR specialist at Weaving Influence. They take a deep dive into the nuances of marketing print-on-demand (POD) books, highlighting benefits, challenges, and strategies surrounding pre-order campaigns. With the rise of self-publishing and hybrid-publishing models, many authors face unique hurdles in timing and planning their book launches. Becky emphasizes the importance of pre-orders in establishing a book’s credibility, building anticipation for launch, securing retailer links, and facilitating planned marketing efforts. Becky also reveals some of the key reasons why an author of a POD book might choose not to make it available for pre-order, focusing primarily on first-week book sales and post-launch marketing efforts. During the episode, you’ll learn:  What is different about marketing POD books. About IngramSpark—a book distribution platform where authors can set up their POD books for pre-order.How setting up a POD book for pre-order can benefit book awareness, sales, and marketing initiatives. Why an author would want to focus more on the first week of sales for a POD book vs. pre-orders. Whether or not it’s a good idea for an author with no pre-order period for their book to switch up their categories on Amazon. How hybrid publishers typically approach pre-order campaigns for POD books and the limitations authors might face in that scenario. Don’t forget to check out our show notes, which include action steps and resources.Sign up for the bi-weekly newsletter to connect with Becky Robinson and gain access to ongoing learning and conversation.

In part one of this two-part series, host Becky Robinson is interviewed by Franchesca Conner—a PR specialist at Weaving Influence. They explore the vital topic of pre-order campaigns for traditionally published authors, discussing when and how authors should start engaging their audience, the significance of one-to-one outreach efforts, and strategies for creating pre-order incentives. Stay tuned for part two of this series, which will focus on pre-order campaigns for self-published and hybrid-published authors!During the episode, you’ll learn:  About Franchesca and her role at Weaving Influence.Some of the key differences between pre-order campaigns for traditionally published authors and pre-order campaigns for self-published authors. The recommended timeframe for setting up pre-orders for traditionally published authors. Why it’s important for authors to drive sales for their book in order to honor the investment of their traditional publisher. Which platforms are typically favored for setting up print books for pre-order and what challenges authors might encounter when using those platforms. If a publisher will usually recommend retailers for an author.How authors can enhance their pre-order campaigns through one-to-one outreach efforts.Some of the key strategies for authors to promote pre-orders of their books. Ways that authors can create pre-order incentives and if some strategies are more successful than others. Don’t forget to check out our show notes, which include action steps and resources.Sign up for the bi-weekly newsletter to connect with Becky Robinson and gain access to ongoing learning and conversation.

Have you always dreamed of seeing your book translated and distributed around the world? In this episode, Becky talks to Margaux Weisman, Director of New Business Development at DropCap Marketplace, a groundbreaking platform designed to help authors expand their books globally through rights licensing. Margaux explores how DropCap Marketplace simplifies the international licensing process for authors by connecting them with vetted foreign publishers. She provides an insightful overview of the user-friendly platform and its matchmaking algorithm and outlines the new partnership between DropCap Marketplace and Weaving Influence.During the episode, you’ll learn:  About Margaux and her role at DropCap Marketplace.Some of the basics of DropCap Marketplace and how to get started on the platform. Common challenges that authors might face when they are trying to expand their book’s reach to international markets.How the matchmaking algorithm on DropCap Marketplace helps to connect authors’ books with the best foreign rights buyers on the platform.Some of the success stories of authors who have listed their books on the DropCap Marketplace and accessed foreign rights sales as a result.How the pricing of DropCap Marketplace works. What happens for an author when there is a buyer who’s interested in purchasing the rights to their book.Margaux’s advice for authors who want to see their books expanded throughout the world. About the partnership between DropCap Marketplace and Weaving Influence, and the benefits of signing up through the co-branded landing page. About the future of DropCap Marketplace in terms of growth and new features for authors. Don’t forget to check out our show notes, which include action steps and resources.Sign up for the bi-weekly newsletter to connect with Becky Robinson and gain access to ongoing learning and conversation.

In this episode, Becky talks to Julee Balko—Freelance Writer and Author of The Things We Keep and The Me List. Throughout the episode, Julee offers valuable book marketing tips, emphasizing the importance of a positive attitude towards social media and how it can serve as an empowering tool for authors. She also delves into the mindset shift she made from marketing her first book to marketing her second book, highlighting the significance of finding joy and creativity in the book marketing process. During the episode, you’ll learn:  About Julee, her work in the world, and her two fiction books. When Julee started to build an online presence and how that contributed to her author journey. Julee’s journey of writing her first novel, The Things We Keep, and how it helped her navigate the grief and loss she was experiencing at the time. How long it took Julee to write her second novel compared to the first one. About Julee’s second and most recent novel, The Me List. Julee’s experience marketing both of her books and which aspects became easier the second time around. Information about editorial reviews. Julee’s mindset shift and her new approaches when marketing her second book. How Becky’s book, Reach, helped Julee think about book marketing in a new way. The progress Julee is making on her third book.Some of Julee’s best book marketing tips for fiction authors and her experience publishing her novels through the small press. What a Me List is and how you can get started writing your own.Don’t forget to check out our show notes, which include action steps and resources.Sign up for the weekly newsletter to connect with Becky Robinson and gain access to ongoing learning and conversation.

In this episode, Becky talks to Ginelle Testa—Author of Make a Home Out of You: A Memoir, which is launching next week. Ginelle shares the inspiration behind writing a deeply personal book and her journey of overcoming addiction and finding self-love. She also talks about how showing up authentically in online spaces helped her grow her social media presence and reach new audiences with her important message. During the episode, you’ll learn:  About Ginelle and her work in the world.The meaning behind Ginelle’s new memoir, Make a Home Out of You, and her publishing path. What inspired Ginelle to write her memoir, especially one that digs into challenging emotional times in her life. What inspired her to translate that level of authenticity to her social media channels. Some of the challenges Ginelle had to overcome as she wrote her memoir and shared intense experiences in her life. How and why “edginess” helped Ginelle go viral. How she approaches sharing about her vulnerable experiences—in real time vs. letting some time pass.What she has enjoyed most about showcasing her author journey, even the emotional moments, and how it has helped build momentum for her book.How Ginelle stays consistent and intentional with her posting.How creating short-form videos has been a major part of her growth and finding new audiences, as well as her strategies for creating videos.How long Ginelle has been showing up in online spaces.How she prioritizes the initiatives she has energy for. What she hopes people will take away from the experience of reading her memoir and engaging with her social content. Don’t forget to check out our show notes, which include action steps and resources.Sign up for the weekly newsletter to connect with Becky Robinson and gain access to ongoing learning and conversation.

In this episode, Becky talks to Mary O’Donohue—Media Coach for Women Nonfiction Authors, a #1 Bestselling Parenting Author, and a former Post Producer for The Oprah Winfrey Show. Listen as Mary shares valuable insights from her extensive career in television and her expertise in media coaching for authors. She emphasizes how important it is for authors to understand the media landscape and showcase the value they have to offer the audiences of major media outlets. Through real-life stories and practical advice, Mary provides guidance on how to overcome fear and anxiety when trying to get your message in front of the media.During the episode, you’ll learn:  About Mary, the work she has done throughout her career, and her book, When You Say 'Thank You,' Mean It.How Mary’s career in television contributed to the work she is doing now as a media coach for authors.How Mary helps set authors’ expectations about the reality of what it takes to get on a major broadcast media show. What makes a guest “bookable.”Advice for women nonfiction authors who want to get their message or book in front of the media to grow their impact. Why podcasts are such a crucial part of marketing and book promotion today.Tips for how authors can tackle the fear and anxiety they may experience as they approach the world of media. Don’t forget to check out our show notes, which include action steps and resources.Sign up for the weekly newsletter to connect with Becky Robinson and gain access to ongoing learning and conversation.

In this episode, Becky talks to Caroline J. Sumlin—writer, speaker, and educator with a passion for helping all people reclaim their self-worth and their humanity. Listen as Caroline shares insights into her book's powerful message and the challenges she faced while marketing as a first-time author. The discussion delves into the journey of marketing a book as a marginalized author, the struggles of balancing personal beliefs with marketing expectations, and how important it is for authors to connect authentically with their audience.During the episode, you’ll learn:  About Caroline, her book We’ll All Be Free, and her work in the world. How some of the beliefs Caroline is trying to counteract in her book have negatively impacted her book marketing journey.The realities of marketing a book as someone with a marginalized identity. What Caroline’s expectations were going into the launch of her book and how those have shifted since its release. Caroline’s approach to sharing her personal stories and experiences in online spaces to connect with potential readers.Which book marketing strategies have been the most effective for Caroline, and which ones weren’t as effective as she hoped. How using the anniversary of her book’s release as a milestone for continued marketing has helped Caroline stay energized and passionate about her work. About Caroline’s struggle of balancing her responsibilities as a full-time homeschooling parent with her career ambitions and book marketing efforts.Caroline’s advice for first-time authors who are preparing to market their books.  Don’t forget to check out our show notes, which include action steps and resources.Sign up for the weekly newsletter to connect with Becky Robinson and gain access to ongoing learning and conversation.

In this episode, Becky talks to Hesha Abrams—master mediator, keynote speaker, and author of Holding the Calm: The Secret to Resolving Conflict and Defusing Tension. Listen as Hesha talks about her author journey, the impact of her book marketing efforts, and how she has adapted over the years since her book launch to reach new audiences, define new goals, and find lasting success. During the episode, you’ll learn:  About Hesha, her work in the world, and what inspired her to write her book. What Hesha was hoping to achieve when she wrote Holding the Calm.How completing the book and bringing it to life helped Hesha reach her goals.The impact Holding the Calm had on Hesha’s credibility and the perception of her expertise. What Hesha did to market her book and which parts were worthwhile in getting her message out to more readers.Some of the surprises Hesha encountered on her journey as an author. How Hesha’s book continues to serve her and the audiences she wants to reach more than two years after launch. One of Hesha’s tips for resolving conflict from Holding the Calm. Don’t forget to check out our show notes, which include action steps and resources.Sign up for the weekly newsletter to connect with Becky Robinson and gain access to ongoing learning and conversation.

In this episode, Becky talks to Leah Paulos—Founder of Press Shop PR and Book Publicity School. Listen as Leah shares her advice for navigating book publicity, explains how authors can find their audiences, and outlines strategies for breaking through the noise to get as much media attention for a book as possible. During the episode, you’ll learn:  About Leah and her work in the world.The types of authors Leah supports and works with at Press Shop PR and Book Publicity School.Whether or not it’s possible to tell if a book is going to be a big success in the media.How authors can navigate a book launch during an election year like 2024.What Leah might avoid or seek out when it comes time to decide on a release date for a book that’s being published during an election year.Tips for authors to break through the noise of the media when everyone’s attention is scattered. The kind of promotion an author can expect from a publisher.The connection between publicity and book sales.How PR can help people with more than just selling books.How Leah has seen PR shift over the years and what has remained the same. Why authors should be paying attention to other experts and books in their field. An exercise for crafting a good email subject line.Don’t forget to check out our show notes, which include action steps and resources.Sign up for the weekly newsletter to connect with Becky Robinson and gain access to ongoing learning and conversation.

In this episode, Becky talks to Glen Van Peski—Ultralight Backpacker, Founder of Gossamer Gear, and Author of take less. do more.—and Jeevan Sivasubramaniam—Managing Director of Editorial at Berrett-Koehler Publishers. Listen as Glen and Jeevan share their insights on who to ask for book endorsements, the impact of endorsements on book sales, how to ask for endorsements, and the ideal number of endorsements an author should strive for. During the episode, you’ll learn:  About both guests and their work in the world.The meaning behind Jeevan’s nickname, “The Cranky Editor.”Some of the basics about endorsements and why they are critical for anyone who is preparing to launch a book.How an author can decide who they should ask for endorsements.Advice for obtaining big-name endorsements.Why endorsements don’t necessarily make or break a book. Whether or not there is a right number of endorsements an author should be aiming for and if there is danger in getting too many. Whether endorsers should represent the demographics of a book’s target audience, or if it’s better for authors to represent a diverse audience in their endorsements. If authors should write sample endorsements that potential endorsers can edit.More thoughts and advice around the power of endorsements. Don’t forget to check out our show notes, which include action steps and resources.Sign up for the weekly newsletter to connect with Becky Robinson and gain access to ongoing learning and conversation.

In this episode, Becky talks to Becky Antkowiak—Writer, Editor, Founder/Chief Encouragement Officer of the 540 Writers Community, and Serial Extrovert. Listen as Becky explores the value of writers being in community with each other and the benefits of attending writers conferences. She shares her experiences attending conferences and the importance of camaraderie, learning the culture of publishing, making connections, receiving coaching, finding a cohort, and continuing to write.    During the episode, you’ll also learn:  About Becky and her work in the world. The benefits for writers who choose to connect in person or online at writers events. Some of the ways that authors can learn from each other to help reach their goals.Recommendations for how an author can find a writers group or conference to attend. About Becky’s writers group, why she started it, and what she was hoping to achieve. Some of the secrets behind growing and sustaining a community of authors. The 6 Cs of writers conferences. Don’t forget to check out our show notes, which include action steps and resources.Sign up for the weekly newsletter to connect with Becky Robinson and gain access to ongoing learning and conversation.

In this episode, Becky talks to Jesse J. Anderson—Author, Speaker, Creator, and ADHD Advocate. Listen as Jesse talks about his personal journey of being diagnosed with ADHD, the impact of finding his niche and building an online community around it, and how nurturing that community led to book marketing success, selling 10,000 copies of his debut book in the first three months.  During the episode, you’ll learn:  About Jesse, his work in the world, his journey with ADHD, and the motivation behind writing his book, Extra Focus. Secrets behind the rapid growth of Jesse’s online presence and community. How Jesse chose to show up with valuable content that made complex knowledge about ADHD more accessible.How Jesse prioritizes his energy and attention, especially while creating content and juggling a full-time job.The strategies Jesse has used to grow his newsletter and how important it has been in driving book sales. The value of committed audience members resharing and amplifying your content, including other top voices in your industry. Which social media channels Jesse has chosen to focus on, how those have shifted over the years, and how he chooses to show up on those channels.When Jesse decided to write his book and what his thought process was like. The success Jesse has experienced since Extra Focus came out in September 2023 and what contributed to that success.Some of the bonuses Jesse has offered with his book in order to boost sales. More of the book marketing initiatives that have contributed to the ongoing success of Jesse’s book. Don’t forget to check out our show notes, which include action steps and resources.Sign up for the weekly newsletter to connect with Becky Robinson and gain access to ongoing learning and conversation. 

In the first episode of Season 5, Becky talks to Sarah Fay—private Substack consultant, award-winning author at HarperCollins, and a member of the faculty at Northwestern University. Listen as Sarah discusses her personal journey through the mental health system and her decision to share her stories through writing. She also talks about her experience with landing a book deal, how she discovered Substack, and how impactful the platform has been for her writing career.     During the episode, you’ll learn:  About Sarah and her work in the world.The life changes Sarah had to make on her path to recovery.What inspired Sarah to share about her mental health journey in such an open way.How Sarah landed her first book deal, and the motivation behind writing her memoir, Pathological.Some of the expectations vs. reality of selling a book. The approaches Sarah took to building an online audience prior to the release of her first book. The concept of serialization and why Sarah decided to serialize her second book, Cured.Why Sarah also released a serialized audio version of Cured. Some of the controversy surrounding Substack.Why Sarah loves Substack. Sarah’s journey with Substack and how much money a typical writer might expect to make on the platform. Sarah’s best tips for people who want to show up in a more authentic way with their personal stories.Don’t forget to check out our show notes, which include action steps and resources.Sign up for the weekly newsletter to connect with Becky Robinson and gain access to ongoing learning and conversation.

In this final bonus episode of Season 4, Becky talks to Lucinda Halpern—Author and President of Lucinda Literary. Listen as Lucinda discusses her brand new book, Get Signed, what she hopes to achieve with her launch, and some of the surprises she has experienced throughout her book launch journey.   During the episode, you’ll learn:  About Lucinda and her book. What success looks like for Lucinda and what she most wants to achieve with her book launch. The smartest thing Becky did for her book launch. Some of Becky’s best book marketing tips such as hosting a Virtual Launch Party and creating bulk incentives. A helpful approach from Robbie Samuels for obtaining book reviews. Some of the surprises Lucinda has experienced on her book publishing and marketing journey. Don’t forget to check out our show notes, which include action steps and resources.Please consider filling out this survey to help us better understand our audience so we can continue serving your book marketing needs in future episodes.

This episode is all about the world of public relations for authors. Becky is joined by PR coach and publicist Lilian Sue. Lilian talks about how impactful mindset is when it comes to PR, some of the most important components of a PR strategy for authors, and how PR supports book promotion and marketing.   During the episode, Lilian also shares:  A little bit about herself and her work in the world. How authors can shift their mindset issues related to publicity and how to make PR more approachable. The crucial components of a PR strategy for authors.The value of an author doing their own pitching to media outlets versus outsourcing to a publicist.Why PR is such an important piece of the book promotion puzzle. Some inspiration and guidance related to marketing and PR for fiction books. Don’t forget to check out our show notes, which include action steps and resources.Please feel free to message Becky at [email protected] to share your thoughts!

This episode is about the various platforms for book distribution and how to use each one. Becky is joined by Everett O’Keefe—Founder of Ignite Press and Wall Street Journal Bestselling Author. Everett shares his vast knowledge of three book distribution channels—KDP, IngramSpark, and Draft2Digital—including their benefits, cost, and how they impact a book’s pre-order campaign.During the episode, Everett also shares:  About himself and his company. The benefits of each book distribution channel and what they are used for. The costs of each of the distribution channels.What an ISBN is and how an author can purchase their own. How the various distribution channels impact the ability for a book to be available for pre-order, as well as why Ignite Press does not offer pre-order campaigns. How he goes about pricing Kindle books, what strategies he uses to help Kindle books obtain bestseller status, and the results he has experienced. Some of the changes happening on Amazon related to bestseller launches. Don’t forget to check out our show notes, which include action steps and resources.Please feel free to message Becky at [email protected] to share your thoughts!

This episode is about the importance of having a long-term view of the value your book can bring to the world. Becky is joined by two former guests, Gena Cox and Kevin Wilde, who have both reached the one-year anniversary of their latest book launches. Gena and Kevin share what they have learned about book marketing and some tactics that have helped them continue gaining momentum for their work post-launch. During the episode, Gena and Kevin also share:  About themselves and their work in the world. Some of the tactics and approaches they have used post-launch to continue getting their work out to new audiences.If they tried any tactics that were not worth it in the end.The journey of figuring out their audience for their books and how those audiences have evolved.How earned media—podcast appearances, interviews, articles, blog posts, etc.—have propelled momentum for their books post-launch. The standard Gena has set for herself when it comes to marketing her book: Do at least one thing each week to support and promote the book. Some parting wisdom about investing in the long-term value of your book. Don’t forget to check out our show notes, which include action steps and resources.Please feel free to message Becky at [email protected] to share your thoughts!

This episode is about the process of writing a book for your business and how to overcome the inner obstacles you might face along the journey. Becky is joined by Catherine Gregory—Book Coach, Publisher, and Co-Founder of Modern Wisdom Press. Catherine shares her expert guidance for writing a book, and she discusses understanding when it’s the right time to share your message with the world. During the episode, Catherine also shares:  A little bit about herself, her own author journey, and her business.The resistance and fear she faced as a first-time author, and the resistance and fear she sees in other first-time authors.What authors should be thinking about as they pursue the goal of writing a book to support their business.What causes authors to overthink as they plan their book projects.How she helps first-time authors get clear about who their ultimate reader is.How an author who is not sure what their business will become can go about writing a book for that business.How she gets authors into a space where they will allow their inner wisdom to emerge. Why having a beginner’s mindset can help an author as they start to envision the right book for their business.How she evaluates whether or not a book idea from one of her authors is the right book for their business. The difference between fear and intuition when it comes time to share your work with the world. How the book writing process has been transformative for her and the authors she supports. Don’t forget to check out our show notes, which include action steps and resources.Please feel free to message Becky at [email protected] to share your thoughts!

This episode unlocks some of the secrets of successful book marketing with insights from an accomplished author who has sold over one million books! Becky is joined by Michael Bungay Stanier—Bestselling Author of The Coaching Habit, Founder of Box of Crayons, Keynote Speaker, and the #1 Thought Leader on Coaching. During the episode, Michael talks about the continued success of his book, The Coaching Habit, and what he has learned about the book marketing journey as a result. During the episode, Michael also shares:  About himself and his work in the world.How many Amazon reviews The Coaching Habit has, and how the process of getting reviews has been different for his more recent books. How many reviews he hopes to get for his latest book, How to Work With (Almost) Anyone, and what efforts that will take. Some statistics about book sales and what success really means as an author. Why he offers his books to people for free.How he received his top voice badge on LinkedIn and its impact. What it’s like having other people running his social media channels and the preparation that went into it. The mindset shift he had to make to allow others to build his social media presence and allow himself to step away from it.What he thinks about the idea of giving away the best content from a book through online content.His strategy for changing the working lives of 10 million people rather than focusing on specific book sales.How he measures whether or not he has affected a working relationship. How much time he takes between writing books. How the momentum for books and marketing has gotten easier as he’s progressed from book to book.Whether or not he anticipated that The Coaching Habit would become his “unicorn book.” How his books have fueled his other professional services, including speaking. Final thoughts about how to build an ecosystem around a book. Don’t forget to check out our show notes, which include action steps and resources.Please feel free to message Becky at [email protected] to share your thoughts!

This episode is about Porchlight Book Company and their 2023 Business Book Awards! Becky is joined by Sally Haldorson, Managing Director at Porchlight Books. During the episode, Sally talks about the mission of Porchlight Books, what it’s like for an author to work with a bulk retailer, and a shift in the selection process of this year’s book awards. During the episode, Sally also shares:  About herself, her work in the world, and the work of Porchlight Books. What it means to be a “bulk book retailer.” More details about the Porchlight Business Book Awards and the changes happening this year. When the 2023 Book Awards will be announced, what the submission process is like, and some of the eligibility rules.Some of the benefits of working with Porchlight Books.Advice for authors interested in working with Porchlight Books or other bulk retailers.How Porchlight Books is helping authors who want to sell books to organizations with a dispersed workforce.What authors need to know about partnering with Porchlight Books as they work toward becoming a bestseller. How soon an author should talk to Porchlight Books in advance of their book launch if they’re hoping to land on a bestseller list. Don’t forget to check out our show notes, which include action steps and resources.Please feel free to message Becky at [email protected] to share your thoughts!

This episode is about the exciting return of USA TODAY’s Best-selling Booklist! Becky is joined by sisters Nancy Sheed, Social Media Marketing and Communications Consultant at Sheed Communications, and Holland Saltsman, Owner of The Novel Neighbor. During the episode, Nancy and Holland discuss various bestseller lists and what they mean for authors, why USA TODAY’s list is so unique, and how authors and independent booksellers can benefit from its return. During the episode, you will also discover:  Some of the bestseller lists that most authors pay attention to and why some of them are not easily attainable.Why USA TODAY’s Best-selling Booklist went on hiatus and what was previously driving the selection of books on the list. What is different about USA TODAY’s revised list and how it is more reflective of what the people want. The features of USA TODAY’s list that are different from other mainstream lists.What kind of titles have been showing up on USA TODAY’s Best-selling Booklist in the months since its return.Some of the criteria for authors who are hoping to make the list organically and land in the top 150. What else authors should know about USA TODAY’s Best-selling Booklist and how it is helping to support independent booksellers.How independently published authors may get their book on the shelves of a brick-and-mortar store like The Novel Neighbor. Nancy and Holland’s latest book recommendations!Don’t forget to check out our show notes, which include action steps and resources.Please feel free to message Becky at [email protected] to share your thoughts!

This episode is all about book awards! Becky is joined by three authors—Gena Cox, Libby Hoffman, and Kevin Wilde—who have all been successful in applying for, and winning, book awards. During the episode, Gena, Libby, and Kevin talk about the process of seeking out awards for books, whether it’s worthwhile to apply for them, and what book awards have done for the life of their books. During the episode, you will also discover:  What Gena, Libby, and Kevin’s goals were when applying for book awards, and what the process looked like for each of them.Some of the key points you should know about book awards and the process of applying for them. Misconceptions that other authors might have about the book awards process.The different awards that Gena, Libby, and Kevin applied for and received.If there truly is only an upside to applying for book awards, as long as you have the budget. The benefits of winning a book award, or multiple awards. How an author can amplify the impact of awards once they have won them.Gena, Libby, and Kevin’s final thoughts about the book awards journey.Don’t forget to check out our show notes, which include action steps and resources.Please feel free to message Becky at [email protected] to share your thoughts!

For this exclusive two-part interview, Becky is joined by attorney, New York Times bestselling author, podcaster, athlete, co-founder and CEO of The Ready State Inc, Juliet Starrett. In this second installment, Juliet discusses how PR firms help to maintain momentum after a book launch, lessons learned during her book marketing journey, and best practices for achieving long-term success. During the episode, you will discover:  How to proactively drive Amazon reviews for your book.Pros and cons of sending advance publication copies before your releases.Valuable lessons learned from Juliet’s book marketing journey.Why hiring a PR firm is helpful for maintaining momentum post-launch.Organic ways that books become successful. The inspiration behind Juliet’s book, Built to MoveBenefits of marketing your book for an extended period of time. Reasons many authors are now using influencer boxes as part of their book marketing.More information about Juliet’s 21-Day Built To Move Challenge, which is currently available for free on her website.Make sure you check out our show notes, which include action steps and resources.Please feel free to message Becky at [email protected] to share your thoughts!

For this exclusive two-part interview, Becky is joined by attorney, New York Times bestselling author, podcaster, athlete, and co-founder and CEO of The Ready State Inc, Juliet Starrett. Juliet reveals effective ways to pitch your book to publishing companies, efficient book marketing strategies and techniques, and insights from her journey to becoming a bestselling author.During the episode, you will learn:  Book marketing techniques that have proven to be effective for authors on every level. Mistakes that first-time authors should avoid.The many benefits to having a network of supporters and followers.What authors need to do in order to have the best chance at achieving high levels of success. How to develop a solid book proposal and marketing plan.Ways to utilize contests and sweepstakes to mobilize your network.Tips for building your brand.Insights for growing your email list.Make sure you check out our show notes, which include action steps and resources.Please feel free to message Becky at [email protected] to share your thoughts!

During this episode, Becky is joined by virtual event design consultant and executive Zoom producer, Robbie Samuels. Robbie gives insight into methods authors can use to establish effective launch teams, the importance of garnering authentic book reviews, and the best ways to maximize network connections.During the episode, you will discover:  How and why having a launch team is necessary to build awareness around a book launch.Advice on how to get supporters to leave a review on Amazon or Goodreads.Various book formats that can be used to distribute your book to your launch teams.The difference between verified and unverified book purchases. Ways to maximize your network connections. The importance of using a landing page to funnel all of your support to one place.More about Robbie’s books, Break Out of Boredom, Small List Big Results, and Croissants vs. Bagels. Make sure you check out our show notes, which include action steps and resources.Please feel free to message Becky at [email protected] to share your thoughts!

During this episode, Becky is joined by Ben Fox, Founder of Shepherd. Ben discusses how authors can gain increased exposure, the power of newsletter writing, and the importance of personal branding and showing up authentically online.During the episode, you will discover:  Methods authors can use to promote their books.Emerging book sites that readers are using to find new books.Which book marketing methodologies have proven to be successful for authors.How to best manage your online presence across multiple platforms.  Tips for using newsletters to grow your email list and keep your audience engaged.Why it’s important for authors to show up authentically online and in their personal brands.More about Ben’s company, Shepherd, and how he helps authors achieve increased exposure.Make sure you check out our show notes, which include action steps and resources.Please feel free to message Becky at [email protected] to share your thoughts! 

During this episode, Becky is joined by leadership consultant, philanthropic strategist, and author of One Bold Move a Day: Meaningful Actions Women Can Take to Fulfill Their Leadership and Career Potential, Shanna Hocking. Becky and Shanna discuss the challenges of the book marketing journey, knowing when to re-strategize your book plan, and why you should make one bold move a day. During the episode, you will discover:  The expectations versus the reality of book marketing.Why it’s important to invest in yourself and your book launch.Ways to overcome book marketing challenges. How to know when it’s time to re-strategize your book marketing plan. Tips for aspiring authors looking to market their books.How to take bold actions towards your goals. Surprises and rewards of the author's journey.Make sure you check out our show notes, which include action steps and resources.Please feel free to message Becky at [email protected] to share your thoughts!

For this episode, Becky is joined by Richard Safeer, author of A Cure for the Common Company: A Well-Being Prescription for a Happier, Healthier, and More Resilient Workforce and Chief Medical Director of Employee Health and Well-being at Johns Hopkins Medicine. Becky and Richard discuss overcoming the challenges of marketing your book, tips for authors looking to identify their target audience, and ways to maintain your health and well-being.During the episode, you will discover:  How to overcome hurdles that arise during the book marketing journey.Ways to identify and balance your target audiences. More accessible methods for marketing your book. Guidance on coping with feelings of overwhelm.Why it’s important to establish a support system among your peers.How to experience joy throughout your book-making process.Tips for maintaining your health and well-being.Make sure you check out our show notes, which include action steps and resources.Please feel free to message Becky at [email protected] to share your thoughts!

For this episode, Becky is joined by Dan Blank, who is the author of Be the Gateway: A Practical Guide to Sharing Your Creative Work and Engaging an Audience and founder of WeGrowMedia. Becky and Dan share ways to sustain energy through your book marketing journey, methods for growing your audience, and tips for showing up authentically on social media.During the episode, you will learn:  More about Dan’s work to help writers develop marketing strategies for their books.The power of newsletter writing and how it can grow your audience and keep them engaged with your brand and message.Ways to utilize Reels to expand your reach and identify your target audience on Instagram.The inspiration behind Dan’s book, Be the Gateway: A Practical Guide to Sharing Your Creative Work and Engaging an Audience.How to navigate being personable on social media while also maintaining a level of personal privacy. What you can do to overcome barriers that stagnate your growth on social media. Be sure to look at our show notes, which include action steps and resources.Please feel free to send a message to Becky at [email protected] to share your thoughts! 

During this episode, Becky is joined by speaker, author, and member engagement strategist Amanda Lea Kaiser. Amanda talks about her new book, Elevating Engagement: Uncommon Strategies for Creating a Thriving Member Community.  Amanda and Becky also discuss ways that authors can create experiences around their book and transform their networks into thriving communities.During the episode, you will learn:  More about Amanda’s work as an engagement strategist for various online communities.The engagement equation marketing methodology and how you can use it to spread awareness about your book.Ways to create experiences and memorable moments around your book.Differences between network mobilization and community building.Tips for building an online community for mutual sharing and collaboration.What Amanda learned after writing her first book, Elevating Engagement: Uncommon Strategies for Creating a Thriving Member Community.How to transform your online network into a flourishing online community.For our show notes, including action steps and resources, visit: https://weavinginfluence.com/podcast/episode-114-how-to-build-a-thriving-online-community/Please feel free to send a message to Becky at [email protected] to share your thoughts! 

This episode celebrates the 1-year anniversary of Becky’s book, Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause. Becky discusses the importance of using milestones as an opportunity to continue sharing your message with the world. She also reflects on lessons learned throughout her book marketing journey and the power of sowing seeds with your message. During the episode, you will learn:  The importance of finding new opportunities to share your message with the world.What lessons Becky learned after the 1-year anniversary of her book, Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause.The benefit of sowing seeds with your message by gifting your book to help others along their journey.How putting ideas into a book allows authors to share the work of their business with the world.Why it’s impactful to celebrate pivotal milestones of your book journey.About the launch of a new group coaching initiative called Reach More Readers Mastermind Groups.The truth about the challenges of marketing your own book.For our show notes, including action steps and resources, visit: https://weavinginfluence.com/podcast/episode-113-celebrating-milestones-reached-and-reflecting-on-lessons-learned/Click here to download our new, free resource, Spend This First. Please feel free to send a message to Becky at [email protected] to share your thoughts!

This episode is about exciting new ways to utilize strategy, creativity, and personal interactions to mobilize your network. Becky is joined by Clint Pulver—Emmy Award-winning keynote speaker, musician, workforce expert, and author of I Love It Here: How Great Leaders Create Organizations Their People Never Want to Leave. Becky and Clint discuss the importance of setting goals, fascinating methods to spread awareness of your book, and recommendations for authors looking for increased exposure.During the episode, you will learn:  About Clint and his journey as a keynote speaker, undercover researcher, and professional drummer.How Clint’s research was the inspiration behind his book, I Love It Here: How Great Leaders Create Organizations Their People Never Want to Leave.Noteworthy techniques and strategies to get readers excited about your book.Potential benefits and drawbacks of using email campaign marketing.The power of using individualized communications to mobilize your network.How having support from those closest to you helps you along your book journey.Ways to find success and opportunities with influencer marketing.What you can do at different stages of the book-making process to increase your exposure.Pitfalls to avoid as you work to reach your goals and achieve success. For our show notes, including action steps and resources, visit: weavinginfluence.com/podcast/episode-112-how-to-mobilize-your-network/Click here to download our new, free resource, Spend This First. Please feel free to send a message to Becky at [email protected] to share your thoughts!

This episode is about finding creative and innovative ways to work, connect with others, and manage your energy in the new virtual world. Becky is joined by Ali Greene—Co-Founder of Remote Works and Co-Author of Remote Works: Managing for Freedom, Flexibility, and Focus. Becky and Ali discuss the new normal of remote work, navigating human connections virtually, and energy management tools to prevent burnout.During the episode, you will learn:  About Ali and her remote work advocacy.The story of how Ali met her Co-Author, Tamara Sanderson in Cape Town, South Africa, and how they came together to write Remote Works: Managing for Freedom, Flexibility, and Focus.Creative and innovative new ways to facilitate your virtual events. More information on various platforms that can be used in the digital space.New ways to interact and communicate with virtual event participants.Ali’s experience navigating the many challenges of being a first-time author. How to fuel your energy through the book marketing process.What Ali considers to be the most rewarding aspect of her journey so far.Ways to become more effective at book marketing. For our show notes, including action steps and resources, visit: weavinginfluence.com/podcast/episode-111-work-innovation-in-new-virtual-world/Click here to download our new, free resource, Spend This First. Please feel free to send a message to Becky at [email protected] to share your thoughts! 

This episode is about the positive impact of virtual events when marketing your book. Becky is joined by Wendy Haan—Marketing Services Manager at Weaving Influence—and Reiner Lomb—Founder of BoomerangCoach and Author of ASPIRE: Seven Essential Emotions for Leading Positive Change, No Matter Where You Are. Wendy and Reiner discuss the reach that comes from hosting webinars and virtual launch parties, what goes into facilitating them, and how their impact lasts beyond the day of the event.During the episode, you will learn:  About Reiner and his book marketing journey so far.About webinars, what their purpose is, and how Weaving Influence works with authors to organize them. The best timing for holding a webinar.The benefits of doing a series of webinars leading up to your book launch.Reiner’s experience coordinating his webinar with the team at Weaving Influence.The process of throwing a virtual launch party.How meaningful a virtual launch party can be.What Reiner would say to any author who is worried about being the center of attention and celebrating their book launch.What makes virtual events so special. For our show notes, including action steps and resources, visit: weavinginfluence.com/podcast/episode-110-leveraging-virtual-events/Click here to download our new, free resource, Spend This First, or download our Ebook, Go Virtual: Your Checklist to Engaging Online Events to learn more about leveraging virtual events. Please feel free to send a message to Becky at [email protected] to share your thoughts!

This episode is about demystifying Amazon for authors. Becky is joined by Alexa Bigwarfe—USA Today Bestselling Author and the Founder/CEO of Write|Publish|Sell—who shares her vast knowledge of Amazon, why it’s an important platform for selling books, and how authors can navigate all of its complex features. During the episode, Alexa shares:  A little bit about herself and her work in the world.Her author journey and her books, Sunshine After the Storm and Lose the Cape.How many books she has written over the last decade.Why it’s important for authors to use Amazon.Whether or not achieving number one in your category on Amazon is worth chasing.The benefits of promotional opportunities available through Amazon and how authors should use them. The number of Amazon reviews authors should aim for and how to get more of them.Why someone closely associated with an author can’t leave an Amazon review for their work.If it’s advantageous to self-publish exclusively through Amazon, or if it’s more worthwhile to expand the distribution of a book.Some of the challenges authors are facing with Amazon and how to overcome them. For our show notes, including action steps and resources, visit: weavinginfluence.com/podcast/episode-109-demystifying-amazon/ Click here to download our new, free resource, Spend This First, and check out some of our blog posts about navigating Amazon: “If You Want to Play Amazon’s Games, You Need to Know the Rules,” “Learning the Importance of Amazon Reviews: A Look at Bestsellers,” and “Bestseller Status is (Not Only) About Ego.” Please feel free to send a message to Becky at [email protected] to share your thoughts!

This episode is about the importance of putting your readers first and crafting the kind of books that will change lives. Becky is joined by AJ Harper—Editor, Publishing Strategist, and Author of Write a Must-Read: Craft a Book That Changes Lives–Including Your Own—who discusses her writing journey and why it is important for nonfiction authors to shift from focusing on what they are writing about, to who they are writing for. During the episode, AJ shares:  About herself and her work in the world.An approach called “Reader First” and why it’s so important to care about readers from the very beginning of the book to the end.Why it’s not fast or easy to write a must-read book.The steps of the Reader Transformation Sequence and how it might be different if someone receives a book as a gift or as part of a sales cycle. How she landed on the title and subtitle of her book and how she coaches authors through the process. Her advice for how authors can overcome the fatigue they might experience when it comes time to market their book. The marketing efforts that have been the most meaningful on her author journey. Her three favorite books of all time. For our show notes, including action steps and resources, visit: weavinginfluence.com/podcast/episode-108-writing-a-book-that-changes-livesClick here to download our new, free resource, Spend This First.Please feel free to send a message to Becky at [email protected] to share your thoughts! 

This episode is about the world of book marketing and how authors build their platforms. Becky is joined by Nancy Sheed—Social Media Marketing and Communications Consultant—who discusses her experience and career as a book marketer, what book marketing means to authors, and how to create sustainable, realistic book marketing approaches that lead to long-term success. During the episode, Nancy shares:  About herself and her work in the world Her experience working with bestselling author Laura Vanderkam How she defines the work she does When she would ideally start working with authors to build their online presenceHow she talks authors through the idea that marketing a book is harder than they expectSome ways that authors can prepare to promote their booksHow the world of book marketing has changed over the last 10+ yearsWhat excites her the most about the book marketing industryOne of the most successful approaches to book marketing that she has seen in her careerFor our show notes, including action steps and resources, visit: weavinginfluence.com/podcast/episode-107-book-marketing-platform-building Click here to download our new, free resource, Spend This First, AND explore our ebook, Publishing & Marketing Timelines, about how the publishing process overlaps with marketing priorities.Please feel free to send a message to Becky at [email protected] to share your thoughts!

This first episode of Season 4 is about the book publishing industry. Becky is joined by Jane Friedman—author and expert on all things publishing—who discusses some of the best and most surprising moments from the publishing industry in 2022, the biggest trends, the challenges that authors have been facing, the influence of Amazon, and what’s in store for the publishing industry in 2023. During the episode, Jane shares:  About herself and her work in the world.Some of the highlights from the publishing industry in 2022.How nonfiction authors show up on BookTok.How TikTok and BookTok help authors who may be selling a lower volume of books expand awareness and reach for their work. Some of the surprises of the publishing industry in 2022 and if they had a positive or negative impact on authors.If audiences should expect a lower price point on AI-driven audiobooks.Some of the most significant challenges authors have faced in recent years.Her advice for authors choosing between self-publishing, hybrid publishing, and traditional publishing. What has been inspiring authors to engage more and market their work.Her take on a controversial book marketing approach.Advice about getting Amazon reviews. For our show notes, including action steps and resources, visit: weavinginfluence.com/podcast/episode-106-book-publishing-industry/Click here to download our new, free resource, Spend This First, AND explore our Ebooks about publishing: Publishing Choices and Publishing & Marketing Timelines.Please feel free to send a message to Becky at [email protected] to share your thoughts!

This episode is a culmination of some of the best moments from Season 3, featuring several of the guests who made it so impactful. For our show notes, visit: https://weavinginfluence.com/podcast/episode-105-best-of-season-3 Please feel free to send a message to Becky at [email protected] to share your thoughts!

This episode is about building thriving communities, both online and in person. Becky is joined by Dennis Pitocco—Chief Reimaginator at 360° Nation. He and his wife have built an incredible community of writers and nonprofit leaders and generously share their time, energy, and passion to make the world a better place. During the episode, Dennis shares:  About himself and his work in the world.About his other website, GoodWorks 360, where he helps nonprofits for free. The story of how he started building his online presence with his wife. How authors can connect with him and start writing for 360° Nation.The article topics 360° Nation is known for.The secrets of success for building a thriving online community. Which of the four commitments of Reach has been most critical to 360° Nation’s success.The generosity of 360° Nation and why the value they offer is completely free.What inspired that amazing generosity.For our show notes, including action steps and resources, visit: https://weavinginfluence.com/podcast/episode-104-building-a-thriving-community/Please feel free to send a message to Becky at [email protected] to share your thoughts!

This episode is about the creative ways fiction authors are marketing their books and how nonfiction authors can utilize the same strategies. Becky is joined by Christina Kann—Co-Owner and Communications Director for Wildling Press—who discusses her work in the world, the mission of Wildling Press, the best marketing approaches that fiction authors are using, the challenges most authors face when it comes to marketing their books, and the importance of having an authentic social media presence. During the episode, Christina shares:  About herself and the work of Wildling Press.The types of books that are acquired and published at Wildling Press.The convergence between people with marginalized voices and the types of stories they can tell through Science Fiction and Fantasy novels.Some of the best book marketing approaches that authors of Science Fiction and Fantasy are using.What authors can do to get more creative with video, even if they don’t like being on camera.The challenges that fiction—and nonfiction—authors are facing as they think about marketing. Her message to authors who refuse to market their work.Other best practices that authors can try out on social media.Which authors do a good job of showing up authentically on social media.How an author who isn’t extremely famous can still engage their followers in anticipation of their next novel.How authenticity has played a role in her own journey. How her posts “stay real.”For our show notes, including action steps and resources, visit: https://weavinginfluence.com/podcast/episode-103-fiction-book-marketing-strategies/Please feel free to send a message to Becky at [email protected] to share your thoughts!

This episode is about sustaining the energy to write and market your work, no matter how long it takes. Becky is joined by Martha Anne Toll—Novelist, Book Reviewer, Essayist, and Social Justice Advocate—who discusses her author journey, the challenges that come with trying to publish a novel, and how she has remained confident in herself and her work despite the setbacks. During the episode, Martha shares:  About her background and how she’s gotten to this point as an author. How she sustained the energy and confidence in her book, Three Muses, across a 10-year period of revising, resubmitting, and waiting.What she has done to market her book since its launch.Difficult barriers that she had to overcome when it came time to grow her online presence.Why she calls herself a writer more than she calls herself an author.Her experience launching her first book.What’s working well for her when it comes to getting the word out about her novel.The feeling of not knowing what’s working well and what isn’t once you have launched a book. The importance of lifting up the work of other authors and not being afraid to ask people to read your book.Some out-of-the-box book marketing ideas.For our show notes, including action steps and resources, visit: https://weavinginfluence.com/podcast/episode-102-sustaining-the-energy-to-write/Please feel free to send a message to Becky at [email protected] to share your thoughts!

In this bonus episode, I interview bestselling author Laura Vanderkam about her approaches to marketing and her new book, Tranquility by Tuesday. Find out more about Laura's work at lauravanderkam.com. Email me [email protected] to tell me what actions you're taking as a result of this special episode. 

This episode is special because we’re celebrating 100 podcast episodes and a decade in business! Across 10 years of marketing books, Becky and the Weaving Influence team have taken the lead on more than 160 launches. Listen as Becky shares the top 10 lessons of book marketing, curated from the Weaving Influence team and a few friends who shared their ideas on social media:  When it comes to sharing the message of your book, say yes to every single opportunity that comes your way.Start sooner than you think you need to.Give away as many books as you can.Your network is your most important secret weapon.Have a long-term plan.Be willing to outsource some of the work of your book marketing journey. Hire someone who is a professional and trust their expertise.Selling books is hard. If it was easy, everyone would be a New York Times bestselling author.Own your role in the process.The more proactively you build relationships with your audiences, the more successful you will be. Bringing people together on your launch day drives amazing momentum.+ A few bonus tips!For our show notes, including action steps and resources, visit: https://weavinginfluence.com/podcast/episode-100-something-special/Please feel free to send a message to Becky at [email protected] to share your thoughts!

This episode is about how authors can find a balance between their writing and their marketing efforts. Becky is joined by Megan Ericson–Social Media Marketing Expert, Director of Growth at hope*writers, and Host of Megan’s Social Media Marketing Show–who reveals what authors can do to ease the anxiety that marketing brings, and ensure that their social media channels offer value, while still having time to focus on their writing. During the episode, Megan shares:About the latest social media craze: BeReal. More about herself, where she lives, her work in the world, and her connection to authors and writing.Strategies that can work well for authors who are toggling back and forth between their writing deadlines and their marketing efforts.Her favorite content scheduling tools and the benefits of each one.Content ideas for both fiction and nonfiction authors who may be coming up short on creativity and knowing what to post.What advice she would give to an emerging author who doesn’t have a large following or fanbase yet, but wants to reach a larger audience online.Some of the mistakes she sees writers make when they try to get started creating content for social media. Final thoughts about social media marketing.   For our show notes, including action steps and resources, visit: https://weavinginfluence.com/podcast/episode-99-balancing-marketing-and-writing/Please feel free to send a message to Becky at [email protected] to share your thoughts!

This episode is about the power of storytelling for marketing your books. Becky is joined by Steven James–Critically Acclaimed Novelist, Storyteller, and Fiction Instructor–who reflects on his author journey, his experience marketing books, what makes stories so powerful, and the transformational effect they can have on readers and listeners. He even shares some of his favorite stories. During the episode, Steven shares:How many stories he writes each year and how he spaces out his work.The title of his next book, in addition to the other projects he is working on.What makes storytelling so powerful.What it takes to have a good story.A brief, but impactful, example of a good story. What a signature story is and how they play out in his own work.What his journey with marketing has been like over the years.Some of the successes and struggles of his marketing journey.How many of his books are published by traditional publishers vs. self-published. For our show notes, including action steps and resources, visit: https://weavinginfluence.com/podcast/episode-98-the-power-of-storytelling/Please feel free to send a message to Becky at [email protected] to share your thoughts!