This episode is the second part in a mini-series where Katherine Golub–Career, Leadership, and Executive Coach for Nonprofit Leaders and People Committed to Social Justice–interviews Becky about the book launch process. Katherine, who is working on her first book, continues asking Becky all of her most pressing questions about developing a book marketing plan, generating a launch team, starting a podcast, and more so that she can reach the biggest possible audience with her message. During the episode, Becky and Katherine share:How many books an author should realistically expect to sell in the first year of launch.Why an author should focus more on showing up for people in any way they can, as opposed to only booking speaking events. How many people an author should plan to have on their launch team and how personal outreach can increase reviews.What resources an author can utilize to make the process of starting a podcast easier.For our show notes, including action steps and resources, visit: https://weavinginfluence.com/podcast/episode-95-book-launch-process-part-ii/Please feel free to send a message to Becky at [email protected] to share your thoughts!

This episode is part of a series where Becky will be taking an in-depth look at the four commitments of her new book, Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause. Today Becky is joined by Dorie Clark – a recognized communication coach and Wall Street Journal bestselling author of The Long Game, Entrepreneurial You, Reinventing You, and Stand Out.During the episode, Dorie and Becky discuss the fourth commitment of Reach: LongevityDorie shares about the impact of earning your success, which is a road with no shortcuts or magic wands. She emphasizes that if we want to make an impact with our ideas, then we need to be prepared to do what is necessary to make those things happen – put in the time and energy. During the episode, Dorie also shares:About her most recent book, The Long Game.Her experience in marketing The Long Game compared to her other three books.Real talk about how she made the Wallstreet Journal’s bestsellers list.Advice for first-time authors who want to make a bestseller list.How authors can build their influence over time using an opt-in email list.How to identify people or organizations that would be interested in buying books in bulk.Her experience using The Long Game success strategies as an author and business owner.How to balance patience and proactiveness when it comes to reaching your goals.Why “strategic patience” is key when setting reasonable boundaries of the time it takes to become successful.Why authors should partake in “the long game” when marketing their books and building an online presence.For our show notes, including action steps and resources, visit: https://weavinginfluence.com/podcast/episode-94-longevity-with-dorie-clark/Please feel free to send a message to Becky at [email protected] to share your thoughts!

This episode is part of a mini-series where Katherine Golub–Career, Leadership, and Executive Coach for Nonprofit Leaders and People Committed to Social Justice–interviews Becky about the book launch process. Katherine, who is working on her first book, asks Becky all of her most pressing questions about the time, effort, resources, and connections needed to successfully launch a book and reach the biggest possible audience. During the episode, Becky and Katherine share:About themselves and how they met.Some of the necessary steps that can be taken in order to cultivate an effective launch team.How an author can find small, but impactful ways to create new content related to their book.  How an author can cultivate and maintain relationships with people on their launch team.Who an author should reach out to for book endorsements and how many endorsements are needed.About the “working phase” of the book launch process. Advice for how an author can create exclusive offers, events, or connections to something they care about that their launch team can engage with. Tips for keeping connections engaged in a book launch and making it meaningful for each individual.Thoughts about launch events and how to connect with people virtually.For our show notes, including action steps and resources, visit: https://weavinginfluence.com/podcast/episode-93-the-book-launch-process/ Please feel free to send a message to Becky at [email protected] to share your thoughts!

On today’s episode, Becky is joined by Christy Kirk – Vice President of Client Services at Weaving Influence. During the episode, Christy breaks down some of the latest research she has conducted on the usage of various social media platforms. Christy stays on the cutting edge of all social media trends, and she reveals amazing insights about a platform that many thought leaders are hesitant to try: TikTok. During the episode, Christy also shares:The latest numbers on how people are using social media and why there is a real opportunity for nonfiction leaders to utilize TikTok right now. Why people have shifted in how they use social media, how much time they spend on each platform, and why TikTok’s audience is continuing to grow. Advice for how thought leaders can make their mark on TikTok. Some of the opportunities for growth on TikTok and why it’s important to always be ready to branch out and try something new on social media.For our show notes, including action steps and resources, visit: https://bit.ly/BMAP92 Please feel free to send a message to Becky at [email protected] to share your thoughts!

This episode is part of a series where Becky will be taking an in-depth look at the four commitments of her new book, Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause. Today Becky is joined by David Dye – Author and President of Let’s Grow Leaders. During the episode, David and Becky discuss the third commitment of Reach: Consistency. David shares about the impact of creating small bites of content–taking a moment at the end of each day to write something down–that will add up over time. He emphasizes the importance of finding someone who needs your content and writing to them consistently. This will help you identify an audience and continue showing up with value. During the episode, David also shares:About himself, his books, and his work in the world.About his most recent book, Courageous Cultures. Why consistency is so important when it comes to building a business, building thought leadership, and marketing books.How he got started with growing an online presence.How long he has been blogging and how he has grown his influence from there.What year he wrote his first book, as well as the title of it.What he has done consistently to keep his first book in online spaces so that it continues to sell.What he consistently does to reach people with his books, business, and thought leadership.How you can get started with building a platform and having consistent online relationships. What it means to “Find your Jennifer.” How he has been able to sustain his energy for consistency over time.Details about his upcoming book.Some of the outcomes that he has experienced as a result of being consistent over time. For our show notes, including action steps and resources, visit: https://bit.ly/3NArIQb Please feel free to send a message to Becky at [email protected] to share your thoughts!

This episode is part of a series where Becky will be taking an in-depth look at the four commitments of her new book, Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause. Today Becky is joined by Bob Burg – Hall of Fame Keynote Speaker and Bestselling Coauthor of The Go-Giver. During the episode, Bob and Becky discuss the second commitment of Reach: Generosity. Bob shares about the importance of giving value to others and why there's nothing manipulative or self-sacrificial about it. Being generous is simply a fulfilling and profitable way of doing business. During the episode, Bob also shares:About himself, his work in the world, and his books.His definition of giving.Some of the authors he admires and how they provide immense value through their online presence.How he has been generous to others through his online presence over the years.The impact he has seen from giving value to others as it relates to creating reach for his books and his business.  An in-depth explanation of the title of his book, The Go-Giver. Why people should embrace giving, rather than resisting it. For our show notes, including action steps and resources, visit: https://bit.ly/3FQXWE1 Please feel free to send a message to Becky at [email protected] to share your thoughts!

This episode is part of a series where Becky will be taking an in-depth look at the four commitments of her new book, Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause. Today Becky is joined by Susan Friedmann – Author, Marketing Mentor, Podcast Host, and Founder of Aviva Publishing. During the episode, Susan and Becky discuss the first commitment of Reach: value. Susan shares how she helps authors identify their niche market and how they can bring value to their target audience. Make sure to listen to the end of the episode for a special surprise! During the episode, Susan also shares:About herself, her work in the world, and how much she enjoyed Becky’s new book, Reach.Her definition of value as it relates to identifying a niche market. How often she works with authors who lack clarity about their core topics, the value they hope to bring, and the target audiences they hope to reach.Why having a niche is so important.How identifying your niche will bring you clarity about the publications or the places you need to show up in.The challenges authors face when they don’t have clarity about the value they want to bring.How an author or thought leader can determine whether or not their work is valuable.The criteria for how she evaluates manuscripts and the value they offer.For our show notes, including action steps and resources, visit: https://bit.ly/3s0dGPr Please feel free to send a message to Becky at [email protected] to share your thoughts!

How do you measure the success of your book launch campaign? In this episode, I share some typical metrics and introduce a few metrics you may not have considered. Some typical metrics are: book sales, Amazon reviews, media placements, and social media sharing. But I ask you to consider the metrics of interaction, inspiration, and joy.

When you feel let down or notice that your momentum is slowing, what can you do? On today’s episode, I share about my experience this week, sustaining energy for your book marketing over the long-term, and ideas for authors to use to create momentum after the spike of launch day.

On this episode, I share about my team’s surprise launch party and about evaluating your traction on Amazon, especially related to reviews and sales rank. I give some insights about what your sales rank means, what you can expect, and the importance of understanding that your sales rank on Amazon does not give you a complete picture of how your book is doing. I cite recent examples like Susan Cain’s NYT bestseller, Bittersweet and Whitney Johnson’s USA Today/WSJ Bestseller Smart Growth.

On today’s episode, I’m sharing all the activities and emotions of launch, including the value/purpose of a wire press release, the purpose of a virtual launch event, and what else to expect on your launch day when you’re promoting a book. One of the most important things an author can do on launch day is to ask people to buy their book. As an action step today, I encourage you to find another author’s work to amplify and to join a launch team to experience a launch in advance of your own.

Welcome to a special week-long series inside look at Becky Robinson’s launch of Reach. On today’s episode, Becky talks about the working phase of a book launch, the many people on her team who supported the work behind her launch, and her decision to take a step back from her typical job duties this week to focus on launch activities and content. If you are an author with a book launching in the coming months, consider blocking your calendar to give yourself space to enjoy the experience of your launch week. A key reason to give yourself space during launch week is to have time to respond to social posts and express appreciation to the people in your community who contribute to sharing your book during launch week. If you are supporting the launch of Reach this week — thank you! If you’d like to join us for tomorrow’s Virtual Launch Celebration, you can sign up here: https://weavinginfluence.zoom.us/meeting/register/tZIsdO2rpjouG9bkfyxzYCAEzvm3oSynZUl0

In this episode of The Book Marketing Action Podcast, Becky is joined by Tanmay Vora – Founder of QAspire, a company that combines leadership and capability development with visual thinking. Tanmay shares about his journey to build online influence and make a difference through his ideas, as well as how he has incorporated the four commitments of Becky’s book, Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause, into that journey. During the episode, Tanmay also shares:About himself and his work in the world.How he began building his online influence.The strategies and approaches he took when building relationships and an audience online.What consistency means to him and how frequently he creates and shares content.The various ways in which he has practiced and received generosity.How longevity has made an impact on his success.His advice for people who are just beginning the journey to creating reach. For our show notes, including action steps and resources, visit: https://bit.ly/3wUqZnR Please feel free to send a message to Becky at [email protected] to share your thoughts!

In this episode of The Book Marketing Action Podcast, Becky shares about her experience recording the audiobook for Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause. Then, Whitney Johnson – CEO of Disruption Advisors, Expert at Smart Growth Leadership, and Award-Winning Author – reads the foreword she wrote for the book. During the episode, Becky and Whitney also share:About the journey of recording an audiobook, how much time must be invested in it, and the joy authors can find in revisiting their work.How they have been involved in each other’s lives, as well as how they have inspired each other over the years.  The foreword Whitney wrote for Reach.Various exciting upcoming opportunities to learn and grow with Becky.For our show notes, including action steps and resources, visit: https://bit.ly/3IzdEn6 Please feel free to send a message to Becky at [email protected] to share your thoughts!

This episode of the Book Marketing Action Podcast focuses on the process of creating a book trailer and how important they are to the book-marketing journey. Becky shares insights from her recent adventure—creating two types of trailers for her own book, Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause. During the episode, Becky also shares:Information about herself and the topic of the episode: “Exploring Book Trailers for Authors.”Tips for how to create a DIY book trailer, what goes into filming a professionally-produced trailer, how important wardrobe and other small details are for the final product, and the amount of time and money that must be invested for each trailer. Action steps to help listeners through the book-trailer journey. For our show notes, including action steps and resources, visit: https://bit.ly/3i3ZrDT Please feel free to send a message to Becky at [email protected] to share your thoughts!

This episode of the Book Marketing Action Podcast focuses on how authors can embrace the challenges that come with book marketing and grow from the mistakes they make. Colin Hunter – Mentor, Coach, CEO of Potential Squared International Limited, and Author of Be More Wrong – shares his experience creating a cinematic book trailer, the rigor and discipline he needed in order to market his book, and how he has adapted throughout the book marketing journey. He emphasizes that failure is an important part of becoming a better leader. During the episode, Colin also shares:About his work at Potential Squared, his global team, and the work that he does with clients. What inspired him to write his latest book, Be More Wrong.Why he chose to create a cinematic book trailer.An in-depth explanation of the process of creating his book trailer, including the cost, the time it took, and the challenges he faced.How far in advance of launch he was creating his book trailer and how soon it was finished.Whether or not he would invest as much in a book trailer again.What has worked best for him in spreading the message of his book.The assumptions he once made about book marketing that he ended up being wrong about.What will be different about the second campaign for Be More Wrong, which Colin is re-launching in 2022. For our show notes, including action steps, and resources, visit: https://bit.ly/3veIcY5 Please feel free to send a message to Becky at [email protected] to share your thoughts!

This episode of the Book Marketing Action Podcast focuses on how authors can market and sell their books with love. Jason Marc Campbell – Podcast Host and Author of Selling With Love – shares the five approaches to selling with love and explains how important it is for authors to really believe in the value that’s contained within their book, in addition to thinking about how it will impact the lives of readers. He emphasizes that the process of selling is not about manipulation, it’s about empathy. During the episode, Jason also shares:About himself and his work in the world.How he is infusing his own book marketing with the idea of selling with love.Some of the strategies from Selling With Love that he is using to promote book sales.The five approaches to selling with love that he writes about in his book.How he is dealing with the vulnerability that comes with launching his book.The first, and most important, strategy of selling with love: loving the impact. For our show notes, including action steps, and resources, visit: https://bit.ly/3B3nCLp Please feel free to send a message to Becky at [email protected] to share your thoughts!

This episode of the Book Marketing Action Podcast focuses on the benefits of showing up as your authentic self when marketing your book. Laura Gassner Otting – Executive Coach, Speaker, and Author of Limitless – reveals how her book became a bestseller and the strategies she used to achieve that success. She emphasizes the importance of being yourself, writing about what you know, and asking people for help throughout each step of your author journey. During the episode, Laura also shares:About herself and her work in the world.Her tactics for getting her book on the bestseller list.The benefits of asking for help and how to do it authentically. The strategy she used when asking for help supporting her book launch.The story of the new book she has been working on, titled Wonderhell.Whether she worked with a Big House publisher or a hybrid publisher.The benefits and limitations of choosing a Big House publisher or choosing a hybrid publisher. Why she believes that having a deeper connection with your publisher leads to greater success for your book.The benefits of being your authentic self when marketing and launching your book. The importance of writing about what you know and what you have experienced in your own life. For our show notes, including action steps, and resources, visit: https://weavinginfluence.com/podcast/episode-78-showing-up-as-your-authentic-self/ Please feel free to send a message to Becky at [email protected] to share your thoughts!

This episode of the Book Marketing Action Podcast focuses on how authors can authentically live their message and follow the values outlined in their book. Pam Slim – Author, Speaker, and Small Business Strategist – shares her unconventional approach to marketing her book, The Widest Net, and how she has used the book to guide her own life and her work. Pam emphasizes how important it is for authors to let the message of their book guide their marketing plan and the positive results that come from truly putting values into practice. During the episode, Pam also shares:Where she is located, the work she does with her clients, and the meaning behind her latest book, The Widest Net.The story of her famous couch. What her book, The Widest Net, is about, her inspiration for writing it, and why it matters to her.The unconventional approach she took for her latest book tour.Why it’s okay for authors to take time to discover the value they have to offer.What was different about the launch of The Widest Net compared to her past book launches.What part of her marketing campaign worked best for her.The size of her launch group for The Widest Net.Some of the things she tried during her book launch that didn’t work as well as she hoped.What her future looks like as it relates to marketing The Widest Net.Some of the most valuable lessons that she has learned about book marketing throughout her career. For our show notes, including action steps, and resources, visit: bit.ly/3KcPuk8 Please feel free to send a message to Becky at [email protected] to share your thoughts!

The first episode of Season 3 focuses on what authors can do to utilize cross-promotion and reach a larger audience for their work. Stephanie Landsem and Rachel McMillan – two fiction authors with years of experience in the publishing industry – define cross-promotion and its benefits, outline the different forms of cross-promotion, provide examples of how they have used it for their own work, and describe the ways it can increase an author’s online presence. Both Stephanie and Rachel emphasize the importance of building a community of support, rather than competition, with other authors. During the episode, Stephanie and Rachel also share:About themselves and their work in the world.The definition of cross-promotion and its benefits. Why there is no competition amongst authors, unlike many industries.What cross-promotion looks like in its simplest and most complex forms. Examples of how they have invested in cross-promotion with other authors.The online growth an author might see when they cross-promote with other authors.The benefits and limitations of more formalized opportunities for cross-promotion.Potential downsides to promoting the work of other authors.How an author can tell when their cross-promotion efforts are working. For our show notes, including action steps, and resources, visit: bit.ly/3EAnumzPlease feel free to send a message to Becky at [email protected] to share your thoughts!

The final episode of Season 2 focuses on the different types of editors within the book publishing industry and the role each one serves. Kate Babbitt -- Copy Editor of Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause, by Becky Robinson -- shares advice for finding a great editor, what to look for in an editor, and how authors can move past their biases to form a deep connection with their editor. According to Kate, an editor is there to be an author’s strength and help them succeed in the best possible way. During the episode, Kate also shares:Her work in the world and how she developed a passion for editing. The different types of editors that authors can work with on their journey.How to differentiate between a developmental editor and a ghostwriter.The editors who will join your team once you’re past the stage of developmental editing.The difference between a developmental editor and a copy editor and what a new author should expect to see in their edited manuscript. Why she considers copy editors to be wing women for authors.What she wishes authors knew about working with editors.What authors can do to reframe their view of an editor’s role in the process of bringing their book to market. For our show notes, including action steps, and resources, visit: bit.ly/3q0YgZBPlease feel free to send a message to Becky at [email protected] to share your thoughts!

Today's episode focuses on first-hand experiences and key takeaways from the very first “Reach More Readers Workshop.” Becky sits down with four attendees—Brenda Yoho, Stephanie Landsem, Betty Mertens, and Chuck Grovenstein—to discuss the work they do, the book marketing challenges they have struggled with, why authors should attend the workshop, and the most valuable lessons they learned. During the episode, Becky and the guests share:Who they are and their work in the world.Why they think an author or aspiring author should attend—or consider attending—a “Reach More Readers Workshop.”The best values they received from the workshop and what lessons have stuck with them.A discount code for listeners to sign up for one of the next “Reach More Readers” workshops.For our show notes, including action steps, and resources, visit: bit.ly/3oBWqxx Please feel free to send a message to Becky at [email protected] to share your thoughts

Today's episode focuses on how to measure and maintain the success of your book after it has launched. According to Arthur Woods, social entrepreneur and co-author of Hiring for Diversity, building a great team, great partnerships, and a great community around your book is a crucial part of the marketing journey. He shares his experience writing Hiring for Diversity on a tight schedule, the unique approach he and his co-author took to writing it, and how he has continued to share the book with the world. During the episode, Arthur also shares:A little bit about himself, his work, and his book, Hiring for Diversity.Some of the psychological barriers that people face as they move toward a book project.The strategy he and his co-author used when writing Hiring for Diversity, called the waterfall approach.What he enjoyed about having an external deadline while writing his book.How he planned his launch and what his approach to the launch strategy was. How he continues to measure the success of his launch, and how he is continuing to build a community around the book.The importance of Amazon reviews and how they have been going since the launch of Hiring for Diversity. For our show notes, including action steps, and resources, visit: bit.ly/3kbmyO7Please feel free to send a message to Becky at [email protected] to share your thoughts!

Today's episode focuses on how a marketing expert plans their book launch. According to Ronne Rock, marketing professional and author of One Woman Can Change The World, marketing helps to understand the value of something, and then allows your audience to see the value that they can contribute back to it. She shares her experience as an author and her work in the marketing industry, and she reveals how she formed a strong launch team for her book. During the episode, Ronne shares:What she finds joy in, what her book is about, and her work in the world.Her journey as an author, her publishing choice, what inspired her to write her book, and what the experience has been like for her.Her marketing plan for One Woman Can Change The World and what she learned about marketing as a result of her journey as an author.How she formed her launch team, what she requested from them, and what she recommends other authors do as it relates to gathering a launch team for their books.The incredible number of people who were part of her launch team.Advice for authors to implement in their book launch journey, no matter what type of book they have written.For our show notes, including action steps, and resources, visit: bit.ly/3vypf0Cbit.ly/3vypf0C Please feel free to send a message to Becky at [email protected] to share your thoughts!

Today's episode focuses on a new author’s perspective of the book marketing process. According to Wendy Ryan — Author of Learn Lead Lift and CEO of Kadabra — it is a process that extends far beyond the book launch. She shares her experience as a new author and the lessons she learned while crafting and marketing her book, as well as how important it is for authors to be patient with themselves throughout each step of the journey. During the episode, Wendy shares:Her journey, her work in the world, and how she came to write her book, Learn Lead Lift.What she has noticed about the book marketing process as a first-time author.How she has been marketing her book since its publication, and what she envisions as she considers her future.The marketing strategies that have been most impactful for her in terms of driving the results she’s most interested in.The details of her virtual launch party and what made it a success.The strategies that have worked best for her in expanding her audience.Some of the challenges she has experienced as a new author that she didn’t expect.Some of the things she wishes she had known before she began her journey as an author. Why patience and impatience lists are so helpful, and what kind of items might be found on each list.Some final thoughts about book marketing and the most important lessons she has learned throughout the process. For our show notes, including action steps, and resources, visit: bit.ly/3ljFP0Rbit.ly/3ljFP0RPlease feel free to send a message to Becky at [email protected] to share your thoughts!

Today's episode is part of an ongoing series called “Author Journeys.” This series focuses on interviews Becky conducted for her upcoming book, Reach: Create the Biggest Possible Audience for your Message, Book, or Cause (April 2022). In this episode, we are joined by  Barb Roose — Speaker, Author, and Literary Agent. During this episode, Barb shares:Her advice for submitting the first draft of a manuscript and how to handle the editing process.The magic number of 10,000 book sales in the first year and why it is often the goal for authors.Which of her books has sold the most copies, and if her devotional, Surrendered, might be on track to surpass it. The difficulties that people from marginalized communities face in creating traction for their books, messages, or causes. The four specific dials for BIPOC and other diverse writers, and what each one means.Her advice for how to increase the visibility of diverse voices without causing the person to feel that they’re only being invited in order to create more diversity.What helped her turn up the dial on her credibility and visibility, as well as what she sees other people struggling to overcome.Her thoughts about how members of the majority can help elevate and amplify people with marginalized voices.For our show notes, including action steps, and resources, visit: https://bit.ly/3lUpnmW Please feel free to send a message to Becky at [email protected] to share your thoughts!

Today's episode is all about authors and partnerships. According to Cynthia Shannon — Food and Lifestyle Marketing Manager at Chronicle Books — partnerships provide a more organic placement for a book, which creates an authentic feeling for customers. There are a wide range of partnerships in book marketing, and Cynthia guides us through the most important ones, setting authors up for a natural and successful marketing strategy. During this episode, Cynthia shares:Her definition of promotional partnerships and how authors can work with people, places, or brands.The benefits of partnership strategies, particularly the fact that they allow authors to build awareness without spending a lot on advertising or dealing with the uncertainty of publicity.How she approaches book marketing campaigns at Chronicle Books, and the three kinds of consumers she tries to reach.The components that are fundamental to a great partnership. The wide variety of partnerships and the distinctions between each one. What she looks for in a great partnership, placing emphasis on the importance of reciprocity. Where she gets her creative inspiration when putting partnerships together.The various steps authors can take when creating partnerships, which includes utilizing their network, determining their goals, and sending a pitch.The things that authors must be cautious of when pursuing partnerships. For our show notes, including action steps, and resources, visit: https://bit.ly/3yX5FLG Please feel free to send a message to Becky at [email protected] to share your thoughts!

Today's episode is part of an ongoing series called “Author Journeys.” This series focuses on interviews Becky conducted for her upcoming book, Reach: Create the Biggest Possible Audience for your Message, Book, or Cause (April 2022). In this episode, we are joined by Chris Brogan — Writer and Strategic Advisor at Chris Brogan Media. During this episode, Chris shares:His journey as an author and strategic advisor and the success he has achieved over the years.How he always showed up early on new social media platforms, and why his favorite platform will always be email.The importance of engaging with people and extracting potential barriers when selling through writing.  Why creating useful, valuable content is the key to longevity.That consistency of presence is far more important than maintaining actions. What his Sunday newsletter means to him and the following it has accumulated over the years.The pluses and minuses of longevity. That it takes a long time to become an “overnight success.”The books he has written, their success, and which one is his favorite.The role generosity has played in his life and his career. Some of his most essential and helpful tips for writers.For our show notes, including action steps, and resources, visit: https://bit.ly/2Y1oSiH Please feel free to send a message to Becky at [email protected] to share your thoughts!

Today's episode focuses on why authors must stop trying to do everything when it comes to book marketing. According to Roseanne Cheng, it is far more productive to find one or two things that bring them joy, and to capitalize on those things. This intentionality is what sells books and sustains an author’s success over time, making them “evergreen.” During this episode, Roseanne shares:Her own journey as an author and what inspired her to teach other authors about how to get their books out into the world.How she met the co-founder of Evergreen Authors, Josie Robinson, and what led them to create their online book marketing school.The process of writing her book, The Evergreen Author, and how it expanded the reach of Evergreen Authors. What the term “evergreen author” really means.The struggles and barriers that authors face when it comes to finding joy in book marketing, and what it is that drains authors of their joy.The importance of finding one or two things that you enjoy as an author and doing those things well in order to create a sustainable, evergreen career. What the 80/20 rule is and how it applies to book marketing. Her advice for independent authors, and why Amazon ads are a crucial part of the book marketing journey.For our show notes, including action steps, and resources, visit: https://bit.ly/2XBGOA5 Please feel free to send a message to Becky at [email protected] to share your thoughts!

Today's episode is part of an ongoing series called “Author Journeys.” This series focuses on interviews Becky conducted for her upcoming book, Reach: Create the Biggest Possible Audience for your Message, Book, or Cause (April 2022). In this episode, we are joined by Justin Miller—Author and CEO of CARE for AIDS, Inc. During this episode, Justin shares:How his brother David, who was marginalized because of his disabilities, inspired his journey, and how he was first introduced to the AIDS pandemic.What led him to creating CARE for AIDS with his co-founders, and the model of their organization.The impact CARE for AIDS has had on clients, their children, local economies, and people all around the world who have contributed to the success of the organization.The importance of creating a focused and consistent message, and mobilizing people who are invested in that message.His investment in stewarding relationships with partners and making sure they know how to tell the story of the organization well and be great ambassadors.The setbacks he has faced throughout the journey of growing his nonprofit.How the book he wrote with his co-founders has helped them share the message of CARE for AIDS with a wider audience, how it resonates with people, and how they will continue to incorporate the book in their outreach. The importance of organic reach and consistency when building support for your organization.For our show notes, including action steps, and resources, visit: https://bit.ly/2VuBQnLPlease feel free to send a message to Becky at [email protected] to share your thoughts!

We are so happy to be recording another episode with the amazing Liz Charlotte Grant—Author and contributing editor at The Curator Magazine. She's back by popular demand because her episode that we recorded about how to grow a following on Instagram is among our most listened to podcasts. In this episode, we are thrilled to talk with Liz about branding for authors. During the episode, Liz shares:Her definition of author branding. Why it is so important for an author to understand branding.What she’s seeking to share through her author brand.Authors who she believes have memorable brands.Her advice for someone who’s just starting out with building an author brand.Ways you can drill down and be even more effective in sharing your brand, for an author who may be a little farther along on their branding journey.There’s no wrong way to create your brand.For our show notes, including action steps, and resources, visit: https://bit.ly/3l3fEfhPlease feel free to send a message to Becky at [email protected] to share your thoughts!

Today's episode is part of an ongoing series called “Author Journeys”. This series focuses on interviews Becky conducted for her upcoming book, Reach: Create the Biggest Possible Audience for your Message, Book, or Cause (April 2022). In this episode, we are joined by Minal Bopaiah—Author, Equity Strategist, and Founder of Brevity & Wit. During this episode, Minal shares:What her experience has been like growing her influence online.When building connections on LinkedIn, what worked well for her.The challenges she faced on the journey to getting her book contract.A challenge for marginalized voices particularly is that, at least in the business space in business books, it seems you almost have to be making six figures in order to be able to get the book deal and afford the extra publicity and marketing around the book. Her perspective on difficulties that people from marginalized communities might face.What, if anything, people can do to elevate marginalized voices.For our show notes, including action steps, and resources, visit: https://bit.ly/3yajk2hPlease feel free to send a message to Becky at [email protected] to share your thoughts!

Today's episode is part of an ongoing series called Author Journeys. This series focuses on interviews Becky conducted for her upcoming book, Reach: Create the Biggest Possible Audience for your Message, Book, or Cause (April 2022). In this episode, we are joined by Dr. Beverly Kaye—Author, Speaker, and Thought Leader. During this episode, Bev shares:The different experiences that she’s had in building reach for her work, both before she had online tools, and now after.What her marketing team did as she started to build reach for her training company in the 90s.About her entry into using online approaches to reach her audience.Ways that she’s continuing to invest in her thought leadership brands.The principles she followed that helped her become successful and have impact with her ideas.For our show notes, including action steps, and resources, visit: https://bit.ly/3koUSGyPlease feel free to send a message to Becky at [email protected] to share your thoughts!

Today's episode is part of an ongoing series called Author Journeys. This series focuses on interviews Becky conducted for her upcoming book, Reach: Create the Biggest Possible Audience for your Message, Book, or Cause (April 2022). In this episode, we are joined by Karin Hurt—CEO, Speaker, and Award-winning author. During this episode, Karin shares:About her work in the world and her four booksThe beginning of her author journey and how and when she decided to begin growing influence and connections onlineFor people who are in the beginning of trying to grow a following, create reach, or create a platform, when that all started to come together for herSurprising insights she’s gained along her journeyIn addition to the principle of consistency, other principles that she found to be critically important to her in growing online influence and a business Advice for people who might be struggling to create an online presenceFor our show notes, including action steps, and resources, visit: https://bit.ly/3AiNEt3Please feel free to send a message to Becky at [email protected] to share your thoughts!

Today's episode is part of an ongoing series called Author Journeys. This series focuses on interviews Becky conducted for her upcoming book, Reach: Create the Biggest Possible Audience for your Message, Book, or Cause (April 2022). In this episode, we are joined by Todd Sattersten—Publisher at Bard Press, “Producing One Best-Selling Business Book At A Time.” During this episode, Todd shares:About his work in the world and booksWhat is required for an author to successfully market and sell their bookHow the idea that you have to get the problem right and how he thinks the book, The ONE Thing, demonstrates that principleThe difference between selling books and marketing booksAs it relates to sales and marketing, tactics that he recommends that apply universallyWhy selling 10,000 books in the first year is so important For our show notes, including action steps, and resources, visit: https://bit.ly/3wTJplzPlease feel free to send a message to Becky at [email protected] to share your thoughts!

Today's episode is part of an ongoing series called Author Journeys. This series focuses on interviews Becky conducted for her upcoming book, Reach: Create the Biggest Possible Audience for your Message, Book, or Cause (April 2022). In this episode, we are joined by Sabrina Horn—CEO of HORN Strategy and author of Make It, Don't Fake It: Leading with Authenticity for Real Business Success. During this episode, Sabrina shares:Why writing a book at this point in her life and career was importantInsights she’s uncovered along her author journeyHow she has applied strategy to the author process The most important things that she’s going to do before her book goes liveChallenges she faced so farFor our show notes, including action steps and resources, visit: https://bit.ly/3cuNlBqPlease feel free to send a message to Becky at [email protected] to share your thoughts!

Today's episode is part of an ongoing series called Author Journeys. This series focuses on interviews Becky conducted for her upcoming book, Reach: Create the Biggest Possible Audience for your Message, Book, or Cause (April 2022). In this episode, we are joined by T. Mark Miller—Author and Vice President of High Performance Leadership at Chick-fil-A. During this episode, Mark shares:How he measures his goal of reaching leaders with his contentThe difference between reaching people online and in personHis point of view related to spacing out book launchesWhat writing and publishing books over the past decade has taught him about creating reach for his workChallenges he’s faced along the wayWhat surprised him along his author journeyFor our show notes, including action steps and resources, visit: https://bit.ly/3oyeacBPlease feel free to send a message to Becky at [email protected] to share your thoughts!

Today's episode is part of an ongoing series called Author Journeys. This series will focus on interviews Becky conducted for her upcoming book, Reach: Create the Biggest Possible Audience for your Message, Book, or Cause (April 2022). In this episode, we are joined by Jon Gordon—11x Best-selling author of 23 books, speaker, positive leader.  During this episode, Jon shares:What has been the most important tactic in gaining reach for his books, ideas, and workHow he converted people who saw him speak into staying connected through his newsletterWhat he’s learned along the way of publishing multiple booksPivotal lessons he’s learned along his author journeyHow valuable an email list is when releasing new booksSurprises along his journeyFor our show notes, including action steps and resources, visit: https://bit.ly/3hH0Y3SPlease feel free to send a message to Becky at [email protected] to share your thoughts!

Today's episode is part of an ongoing series called Author Journeys. This series will focus on interviews Becky conducted for her upcoming book, Reach: Create the Biggest Possible Audience for your Message, Book, or Cause (April 2022). In this episode, we are joined by Cathy Fyock—Author, Book Strategist, and Certified Speaking Professional (CSP). During this episode, Cathy shares:The timeline of pivoting to a new businessWhat’s been most important to her on her journeyWhat she’s learned about what it takes to expand awareness of her thought leadership in a new areaChallenges she’s encounteredWhat she’s most hoping to achieveHow generosity has played a role in her journeyWhat a tribe is and what her tribe means to herFor our show notes, including action steps and resources, visit: https://bit.ly/2RWtTpEPlease feel free to send a message to Becky at [email protected] to share your thoughts!

In this episode, we are joined by Neal Maillet—Editorial Director at Berrett-Koehler Publishers, Inc. During this episode, Neal shares:How he balances the author books he’s currently working on and the proposals in his emailThe reality of the amount of traffic there is for traditional publishingWhat editors are looking for in each proposalHow he evaluated Becky’s book proposal The role of an editor, where he gives his attention along the journeyThe role the publisher has in proofreadingWhat an author should expect from an editorThe most important thing an author can do who’s aspiring to have a traditional publisherFor our show notes, including action steps and resources, visit: https://bit.ly/3obGTnePlease feel free to send a message to Becky at [email protected] to share your thoughts!

Today's episode is part of a new series called Author Journeys. This ongoing series will focus on interviews Becky conducted for her upcoming book, Reach: Create the Biggest Possible Audience for your Message, Book, or Cause (April 2022). In this episode, we are joined by Lisa Kohn—award winning author, leadership consultant, and executive coach. During this episode, Lisa shares:The journey of publishing her memoirHer greatest hopes for her bookHow she feels looking back on being on national TVWhat she thinks has worked best for her for expanding the reach of her bookHer attitude towards fame and fortuneWhat role generosity has played in her journeyFor our show notes, including action steps and resources, visit: https://bit.ly/3fi1z91Please feel free to send a message to Becky at [email protected] to share your thoughts!

In this episode, we are joined by Mark Fortier—founder and president of Fortier Public Relations and 2019 Porchlight Jack Covert Award for Contribution to the Business Book Industry​. During this episode, Mark shares:What media outlets are looking for when they visit an author's websiteHow important a press kit is for an authorWhat authors should include in their press kitThe qualities Mark looks for in an author who will have the opportunity to land the most desirable media winsHow authors can land big media if they're just starting outFor our show notes, including action steps and resources, visit: https://bit.ly/3ul7eBGPlease feel free to send a message to Becky at [email protected] to share your thoughts!

In this episode, we are joined by Tina Dietz—CEO and co-founder of Twin Flames Studios, award-winning and internationally acclaimed speaker, audiobook publisher, podcast producer, and influence marketing expert. During this episode, Tina shares:If she’s noticed a trend of people buying audiobooks vs. other formatsReasons an author would consider investing in an audiobookWhy an author might choose to narrate their own book (author narrated vs. professionally narrated)The best time for an author to release their audiobookWhat the process looks like and the average length of an audiobookThe range of investment that an author should expect if they want to create an audiobookFor our show notes, including action steps and resources, visit: https://bit.ly/3dQN0K8Please feel free to send a message to Becky at [email protected] to share your thoughts!

In the month of April, we are focusing on the topic of podcasting. In this episode, we are joined by a longtime friend and client, Eileen McDargh—award-winning motivational speaker, executive coach, and author of Burnout to Breakthrough: Building Resilience to Refuel, Recharge, and Reclaim What Matters. During this episode, Eileen shares:What she enjoyed most about the podcast tour she didHow she knows when a podcast is a match What benefits she expected to achieve by participating in podcasts as it relates to marketing her bookThe advice she would give authors who want to become a guest on a podcastHow she sustains her energy around her book in the worldIf she has ever experienced burnout as an authorFor our show notes, including action steps and resources, visit: https://bit.ly/3sREdMtPlease feel free to send a message to Becky at [email protected] to share your thoughts!

Because today's Earth Day, and because World Penguin Day is coming up on April 25, we wanted to release this very special episode to give you a glimpse into Charles Bergman and Susan Mann’s author journey, and to make you aware of this important cause of conserving penguins in their natural habitats. Charles and his wife, Susan Mann, took an amazing journey all around the world—to see every species of penguin and photograph them—and then wrote this incredible book, Every Penguin in the World: A Quest to See Them All.We want to let you know that this is the first of several podcasts that we’re recording as Becky preps to publish her book Reach: Create the Biggest Possible Audience for your Message, Book, or Cause, coming in April 2022. Becky’s been interviewing different authors and thought leaders as she writes the book. This interview that you're about to listen to is a little bit different, but it does still focus on ideas and tricks that you can apply in marketing your own book. Click here for our show notes.Please feel free to send a message to Becky to share your thoughts!

In the month of April, we are focusing on the topic of podcasting. In this episode, we are joined by a longtime friend and client Bonnie Marcus—executive coach, author, speaker, and podcast host. During this episode, Bonnie shares:When and why she started her podcastHow she is using her podcast as a vehicle to promote her booksChallenges she has faced with her podcastRecommendations for someone considering starting their own podcastClick here for our show notes.Please feel free to send a message to Becky to share your thoughts!

In the month of April, we are focusing on the topic of podcasting. In this episode we are joined by Carey Green, Founder, Consultant, Speaker, and Podcaster. During this episode, Carey shares:What makes a great podcastWhat to consider before starting a podcastWhat outside support might be neededWhat a typical budget for podcasting isWhat equipment might be needed/helpfulThe best ways he sees podcasters reaching wider audiencesClick here for our show notes.Please feel free to send a message to Becky to share your thoughts!

In the month of April, we are focusing on the topic of podcasting. In this episode we are joined by Case Lane, a writer, podcaster, and entrepreneur. During this episode, Case shares:The value in being a podcast guest What she means when she says “guest star”Best practices when pitching a podcast hostA DIY podcast approach to discovering and pitching podcastsHow you can drive traffic to get the most value out of being a guest Click here for our show notes.Please feel free to send a message to Becky to share your thoughts!