In this week's episode of The Best Guest podcast we welcome President/CEO of Roux Advertising, Eric Morgan.We talk about:The Importance of Brand StrategyMarketing Challenges for Law FirmsCommunity Engagement as a Marketing ToolAbout Eric MorganEric is an accomplished marketing strategist with over 28 years of experience, currently serving as the President/CEO of Roux Advertising. (Roux is an advertising agency built for law firms. Roux provides strategy, media buying, creative, digital & analytics to grow law firms.)His remarkable journey began with a Bachelor's degree in Advertising Communications and a minor in Marketing from Loyola University. Eric's insatiable curiosity and passion for the industry led him to earn an MBA at Tulane University, further honing his expertise.Throughout his illustrious career, Eric has consistently applied his strategic prowess to drive success for a diverse array of clients, ranging from prominent law firms like Morris Bart, LLC and Frank D. Azar & Associates to esteemed brands such as Harrah's Casino and the Louisiana Office of Tourism. His commitment to delivering clarity, accountability, and impressive returns on marketing investments has earned him accolades, including the title of Top Executive of the Year by the Advertising Club of New Orleans in 2009.Eric's impact extends beyond the boardroom, as he generously shares his knowledge as an educator and speaker at industry conferences. His dedication to fostering the next generation of advertising professionals is evident through his teaching experience at Loyola University's Communications Department. Additionally, Eric actively contributes to community initiatives, serving on the Board of Directors of Go.Be., which supports entrepreneurial minority small business owners.With an unwavering commitment to innovation and a track record of excellence, Eric is a visionary leader in the world of advertising, leaving an indelible mark on the industry and inspiring those fortunate enough to work alongside him.Key TakeawaysDefine your brand's unique purpose, audience, and positioning before implementing specific marketing tactics.Identify what makes your brand distinct to stand out in a competitive market.Ensure your Google Business Profile is up-to-date, with client reviews and accurate information, as it’s an easy and impactful way to enhance visibility.Participating in local events and supporting community causes strengthens brand trust and aligns with meaningful values.Avoid spreading resources thin by focusing on a few marketing strategies and executing them exceptionally well.Improving operational elements like call intake and client follow-ups can significantly increase conversion rates.Consider traditional methods like broadcast TV and billboards for brand-building, alongside digital efforts, depending on your market and goals.Develop a tailored approach that aligns with your specific strengths and goals instead of mimicking others' strategies.QuoteWhen brands want to go to market, we start with what strategy is and what’s unique and different about their brand.Connect with Eric MorganWebsiteLinkedInFacebookConnect with Victoria BennionLearn more about us: https://thebestpodcastguest.co.uk/Download our checklist: How to be an Excellent Podcast Guest https://thebestpodcastguest.co.uk/checklist/Follow us on Instagram:...

In this week's episode of The Best Guest we welcome Lauren V Davis to the podcast.We talk about:Building a Real Personal BrandLeveraging Social Media for ConnectionThe Power of Community and NetworkingAbout Lauren V. DavisLauren V. Davis is the CEO of Lauren Davis Creative, a hands-on personal branding consultancy that helps superstar entrepreneurs, authors, speakers, and passion-driven individuals tell their stories on their own terms, develop personal brands that form real relationships, and increase their visibility + revenue.The skills Lauren acquired while building a successful brick-and-mortar record store for 15+ years taught her how to see through manipulative “one-hit-wonder” marketing tactics and instead grow a personal brand that drives meaningful relationships and profits. Today, she offers that same entrepreneurial support (and of course, great music recommendations) to experts worldwide.Lauren is a featured marketing expert in Reader’s Digest, Huffington Post, and on global top-rated podcasts. She also hosts The Real Personal Branding Podcast, a bi-weekly podcast where she uncovers the secrets of personal brand building from some of the top thought-leaders, speakers, authors, and coaches in the world.When she’s not working, find her touring the country in her van with her partner, searching for a great cup of coffee or glass of red wine.Key TakeawaysPersonal branding is about community building, storytelling, and fostering engagement.Promoting your speaking engagements before events shows excitement and approachability.Setting aside time before and after events to engage with your audience can boost your connection and impact.Following up on social media with a thank-you post after your presentation reinforces the relationship with new followers.Even introverts can set boundaries while effectively engaging with an audience after speaking.Regularly audit your brand by Googling yourself and ensuring your content reflects your current work.Your content should be authentic and go beyond just providing value—allow people to connect with you personally.It’s essential to have a simple, efficient system for proposals, contracts, and payments.Don’t forget to ask for testimonials and reviews; they play a vital role in building trust and credibility.QuotePromoting or sharing the event before you come shows your approachability and gets the audience excited about engaging with you. It’s about building relationships that last beyond your talk.Connect with Lauren V. DavisInstagram: https://www.instagram.com/ldaviscreative/LinkedIn: https://www.linkedin.com/in/ldaviscreative/LinkTree: https://linktr.ee/ldaviscreativePodcast: https://linktr.ee/realpersonalbrandingpodcastGrow Your Public Speaking Business WorkbookGifts Download Lauren's 100+ Social Media & Content Prompts for Professional SpeakersDownload 100 prompts for social media Connect with Victoria BennionLearn more about...

In this week’s episode of The Best Guest, we welcome book writing coach Deborah Ager to the show.We talk about:Writing "anti-boring" booksOvercoming self-doubt and writer’s blockCommon pitfalls to avoidThe power of books to build personal brandsAbout DeborahDeborah Ager is a book writing coach who helps leaders publish anti-boring, high-quality books. Whether her clients want to build their credibility, get speaking engagements at the largest conferences, or see their book on the shelves at airports, she helps them get there.In her business career, she developed a viral book marketing campaign for the U.S. National Institutes of Health’s Keep the Beat cookbook, built digital marketing programs that generated millions for a good cause, and founded an international literary magazine that’s carried in libraries at Yale and Harvard.Key TakeawaysWriting should have an audience-first approach to avoid being boring; know what your readers care about.Address feelings of self-doubt by focusing on what makes your perspective unique in the marketplace.Overcoming writer’s block requires practical mindset shifts, such as accepting that a first draft doesn’t need to be perfect.Carving out dedicated time and accountability through writing partners can help you balance writing your own books with client projects.Books are a powerful form of communication and content marketing that can open up new opportunities, such as speaking engagements or corporate partnerships.Quote"A book can be a great way to allow another avenue or breadcrumb for people to find you." — Deborah AgerMentioned in This EpisodeThe Guide to Choosing Whether to Self-Publish Your BookFree "How to Publish Your Book" classGet next steps to launch your nonfiction book.Connect with Deborah AgerLinkedInSelf-Publishing Success WebsiteConnect with Victoria BennionLearn more about us: https://thebestpodcastguest.co.uk/Download our checklist: How to be an Excellent Podcast Guest https://thebestpodcastguest.co.uk/checklist/Follow us on Instagram: https://www.instagram.com/thebestpodcastguestJoin the Best Podcast Guest Facebook Group https://www.facebook.com/groups/thebestpodcastguestSubscribe to our YouTube channel https://www.youtube.com/@victoriabennionConnect with Victoria on LinkedIn https://www.linkedin.com/in/victoriabennion/

In this week's episode of The Best Guest, we welcome Frank Husmann, the founder of Maxiality to the podcast.We talk about:Shifts in the B2B marketing landscapeThe importance of strategyCommon pitfalls in authority marketingKey TakeawaysShowing the human side of a business is crucial, especially through video content that can emotionally engage and connect with the audience.Leveraging UGC and testimonials in social media marketing is highly effective, as they can build trust and authenticity.Using storytelling is a powerful strategy in video content, allowing a brand to resonate more deeply with its audience.Businesses should focus on maximizing ROI by understanding and catering to customer needs, driving engagement and conversions.Embracing innovation is essential for staying relevant, with short-form video content being a key area for creative growth.Podcasting can serve as core content, offering an opportunity to dive deep into topics, establish authority, and engage listeners on a personal level.QuoteWhen you put the human side of your business out there, it’s not just about selling a product or service; it’s about creating a real connection with your audienceConnect with Frank HusmannWebsiteYouTubeLinkedinConnect with Victoria BennionLearn more about us: https://thebestpodcastguest.co.uk/Download our checklist: How to be an Excellent Podcast Guest https://thebestpodcastguest.co.uk/checklist/Follow us on Instagram: https://www.instagram.com/thebestpodcastguestJoin the Best Podcast Guest Facebook Group https://www.facebook.com/groups/thebestpodcastguestSubscribe to our YouTube channel https://www.youtube.com/@victoriabennionConnect with Victoria on LinkedIn https://www.linkedin.com/in/victoriabennion/

In this week's episode of The Best Guest we're looking at How to Get Leads from your Podcast Interviews.Key TakeawaysConsistent Engagement: Instead of focusing solely on appearing on the largest podcasts with the most downloads, prioritize being a guest on podcasts regularly. Consistent appearances help build momentum and increase visibility over time.Long-Term Strategy: Podcast interviews have a long shelf life, meaning they can generate leads long after they are initially published. Regularly participating in podcast interviews creates a lasting digital footprint that can continue to attract clients in the future.Wider Reach Potential: Many shows also share their episodes on platforms like YouTube, social media, and newsletters, which can significantly expand the audience.Unexpected Opportunities: Additional opportunities can arise from podcast appearances, such as collaborations, guest appearances on social media platforms, or writing articles for publications associated with the host. Engaging with smaller, niche podcasts can also lead to significant business opportunities, as illustrated by the example of a client securing a $10,000 course sale.Host Connections: Developing strong relationships with podcast hosts can be as valuable as the audience itself. Hosts can offer further opportunities, such as magazine articles and speaking engagements.Collaborative Potential: Engaging with hosts can lead to collaborations beyond the podcast episode itself. Maintain contact with hosts and explore potential collaborations that could benefit both parties.Direct Engagement: When appearing on podcasts, ensure there is a clear and compelling call to action for listeners. This could be a unique URL, a webinar, or a specific offer tailored to the audience.Value Addition: As a podcast guest, focus on adding value to the audience, which increases the likelihood of listener engagement and lead generation.Audience Overlap: Look for shows with audiences that have some overlap with your target market.Connect with Victoria BennionTo learn more about working with us visit https://thebestpodcastguest.co.uk/

In this week's episode of The Best Guest we welcome Vladimer BotsvadzeWe talk about:The importance of building connection with consumersPutting your customers firstPersonal brands and AIAbout Vladimer BotsvadzeRanked as the No. 1 Global Marketing, Social Media, and Retail Thought Leader by Thinkers360 in 2023 with over 130,000 followers across his social media platforms, Vladimer Botsvadze is a world-renowned digital transformation and social media influencer, keynote speaker, start-up advisor and internet personality who drives growth and positions brands as market leaders in their industries. He has more than 15 years of international experience with a proven track record and has enjoyed an outstanding career at the top of the technology industry. Vladimer has been described as "a pioneer across the globe" by Exeleon Magazine.Key Takeaways00:28 Welcoming Back Vladimir: Achievements and Milestones01:49 Building Emotional Connections in the Digital Age04:45 The Power of Personal Branding07:53 Community Building and Social Media Strategies18:10 The Role of AI in Marketing and Content Creation19:54 The Importance of Patience and Long-Term ThinkingQuoteThe personal brand has become the brand, because consumers trust entrepreneurs who show their face, who show their smile, so no excuses.Mentioned in This EpisodeEmily Weiss - GlossierTeslaConnect with Vladimer BotsvadzeWebsiteLinkedInX/TwitterInstagramConnect with Victoria BennionTo learn more about working with us visit https://www.thebestpodcastguest.co.uk/

In this week's episode of The Best Guest, Victoria shares essential tips on how to pitch yourself effectively as a podcast guest. Tune in to discover how to make your pitches stand out and increase your visibility through podcasting.Key TakeawaysPrepare Your Digital Presence:Before pitching, ensure your online footprint is polished. This includes having an updated biography, professional headshot, and relevant social media links. Create a one sheet and a digital media kit to present yourself professionally.Research and Personalize:Take time to research each podcast you pitch to. Understand the show's format, audience, and previous episodes. Personalise your pitch by mentioning specific episodes or topics that resonated with you, and avoid generic, templated pitches.Your pitch should include a brief introduction about you, relevant experience or achievements, and suggested topics you can discuss. Highlight any gaps in the podcast's previous content that you can fill and explain how you'll promote the episode if selected.After sending your pitch, follow up a week later. Hosts are often busy, and a gentle reminder can significantly increase your chances of getting a reply. Mention any new achievements or relevant updates in your follow-up.Consider adding value to your pitch by offering something unique to the podcast’s audience, like an exclusive webinar or a special resource. This can make your pitch more attractive and demonstrate your commitment to contributing to the show's success.ResourcesWhat you Need in Place Before Getting Started With a Podcast Interview StrategyGet More Podcast Bookings With a One Sheet That WowsConnect with Victoria BennionTo learn more about working with us visit www.victoriabennion.com

In this week's episode of The Best Guest we welcome Worditude's Laura Robinson.We talk about:Course creationWhat it means to have a comfy businessThe importance of staying true to what you want from your businessAbout Laura RobinsonLaura is an online marketing mentor and experienced digital copywriter. Over the last 10 years, she has helped hundreds of business owners create and sell 1-1 services, courses, memberships, and group programs. She’s taught thousands of people around the world, through the copywriting training she created for international business organizations including Female Entrepreneur Association, Enterprise Nation, and Membership Academy. She is also the author of the Comfy Business Playbook, and the creator of the Comfy Business Newsletter for people who want a business that flexes around their other life challenges, priorities, and adventures. She champions a Suit Yourself First approach to marketing, where decisions are based on what the business owner wants, rather than guessing the preferences of a hypothetical ideal client.Key TakeawaysDeadlines can be useful as a tool to enhance your productivity.Use writing as a way to clarify your thoughts and express yourself effectively, especially if public speaking is intimidating.It can help to overcome the fear of public speaking by starting with smaller, familiar platforms. Gradually build your confidence through consistent practice and exposure, such as guest appearances on podcasts or webinars.Personalized guidance can accelerate your growth and provide specific feedback for improvement.Use tools like Notion to manage your ideas and prioritize content that delivers substantial value.Valuable and actionable content is likely to resonate more with your audience than overly polished but less useful material.Mentioned in This EpisodeThe Worditude NewsletterConnect with Laura RobinsonWebsiteFacebookInstagramConnect with Victoria BennionTo learn more about working with us visit https://victoriabennion.com/

In this week's episode of The Best Guest we welcome actor and performance storyteller, Stacia Keogh.We talk about:Why storytelling is so importantThe three most important stories for business owners to shareIf you're new to speaking, how to find your voiceAbout Stacia KeoghStacia began working with businesses writing corporate training videos that were as entertaining as they were informative. She is an actor and performance storyteller appearing on world stages, public venues and small screens everywhere. As a resting actor in London Stacia learned the dark arts of advertising and how to use her story and acting skills to enliven pitches and presentations, notably J Walter Thompson, The Really Useful Group, Imagination and as an Education Officer at Kew Gardens.She currently works with professional service providers helping them to step into their own story to share their wisdom on panels, podcasts, and signature talks, 1:1 or Group Training programsShe hosts the podcast ‘Finding My Voice’ where she interviews people who are speaking their truth and giving voice to others.If you play video games or listen to audiobooks chances are you’ve heard her voice guiding you through adventures.Key TakeawaysStorytelling is not just about reciting mission statements or listing features and benefits. Instead, it's about sharing genuine stories that have characters, specific events, and emotions attached to them. These stories help build trust and connection with customers and teams, allowing them to see themselves in the narrative and align with the company's values and purpose.Three Essential Stories for Business Owners: the origin story, the purpose story, and the value story. The origin story delves into how the company started and the founder's journey, providing a sense of connection and belonging for employees and customers. The purpose story articulates what the company stands for and its larger mission, uniting teams and attracting like-minded customers. Finally, the value story focuses on the transformation that the company brings to its customers' lives, going beyond product features to highlight the tangible benefits and outcomes.Tips for New Speakers: Rather than rushing through a speech or presentation, take a moment to breathe out, relax, and engage with the audience. By speaking to one person at a time, using facial expressions and hand gestures, and maintaining a steady pace, speakers can effectively convey their message and connect with their audience on a deeper level.QuoteWhen you tell your story, you give people permission to tell theirs.Connect with Stacia KeoghLinkedInInstagramTwitter/XWebsiteConnect with Victoria BennionTo learn more about working with us visit https://victoriabennion.com/

In this week's episode of The Best Guest we welcome author of Twelve Doors Les Jones.We talk about:The 19,000 on call firefighters in the UKWeaving in different elements in your writingThe journey to publicationAbout Les JonesLes Jones got involved in firefighting in 1980 at 20 years old, and worked at a large chemical company. Due to its risk and hazards, the company had its own internal fire service. This continued into another chemical industrial role until 1996. He attended external training courses including attending the Fire Service College in Gloucestershire.He became a member of the IFE (Institute of Fire Engineers) and sat their examination at Crewe Fire Station in 1994. He became assistant team leader of the eight-person crew on his shift and focused on training and fire drill events.In 1996 he became a police officer and found himself torn between Policing and the Fire Service as he had opportunities with both organisations. He spent 20 years in both uniform and plain clothes duties.About Twelve DoorsTwelve ordinary men and women, frontline protectors, bound by duty. Whenever the call comes, they drop everything and risk their lives to save others.But beyond the raging infernos, a string of crimes emerges that threatens to engulf them all. As their fire station faces closure, Leah Walsh, their fearless leader, embarks on a solitary quest to uncover a web of corruption that threatens her life and shakes the foundations of everything she holds dear.In a faded seaside town on the brink of chaos, her brave crew must also navigate a precarious path to ensure that justice prevails. Will they extinguish the flames of criminality before they are all consumed?Mentioned in This EpisodeTwelve DoorsBells The Fire DogHummingbird Motion PicturesConnect with Les JonesFacebookWebsiteConnect with Victoria BennionTo learn more about working with us visit https://victoriabennion.com/

In this week's episode of The Best Guest we're talking about podcast guest forms. If you've pitched to be a guest on a podcast, you've likely been ask to complete a form. We look at:Why it's important to complete the formWays to streamline the process to save timeKey TakeawaysCompleting podcast guest forms is necessary for maximising this strategy and building positive relationships with hosts.Allocate sufficient time for filling out forms, as the complexity can vary.Creating a digital media kit can streamline the process.Consolidating commonly requested information in a document with URLs for easy sharing and reference can save time.Mentioned in This EpisodeGet More Podcast Bookings with a One Sheet That WowsConnect with Victoria BennionTo learn more about working with us visit https://victoriabennion.com/ or contact us here

In this week's episode of The Best Guest we welcome positioning and messaging expert Janine Coombes.We talk about:Pricing high ticket servicesContent marketing and sellingHow to overcome a fear of visibilityAbout Janine CoombesJanine Coombes is an offer positioning and messaging expert who helps coaches and consultants to earn drastically more from their 1:1 services without slogging their guts out or moving to a more complicated business model. She has an extensive background in business and marketing including working with big brands like EE, Orange and Europcar. She has a business degree, a post-graduate marketing diploma (CIM Dip) and regularly speaks on stages like Atomicon, You Are The Media and MarketEd.Live.Key TakeawaysMany coaches and consultants tend to jump into marketing tactics like social media and funnels before defining their target audience and refining their offerings.Pricing high-ticket services requires finding the right balance. Janine's advice? Find a price that feels slightly uncomfortable but still aligns with the value you provide.One-to-one services offer simplicity and depth. They allow you to focus on helping clients without spreading yourself too thin.Crafting high-ticket service packages involves understanding your audience and tailoring your offerings to meet their specific needs.Being visible in your business can be daunting, but it's essential for success. Showing your face and sharing your voice is crucial for making an impact in a crowded market.Confidence in being visible takes time to develop. It's a gradual process of stepping out of your comfort zone and seeing the positive outcomes that result.QuoteWho knows who you are already? Who's already in the market for what you're selling right now? Get in front of them first.Mentioned in This EpisodeDownload Janine's workbook, 6 Steps to Charging More with 100% Confidence, hereAccess The Ultimate Guide to Creating and Selling Service Offers hereConnect with Janine CoombesLinkedInWebsiteConnect with Victoria BennionTo learn more about working with us visit https://victoriabennion.com/

In this week's episode of The Best Guest we're talking about if you can guest on podcasts using a pen name.Key TakeawaysPen names can be utilised to protect identity, maintain anonymity, or address legal and safety concerns during podcast appearances.Throughout history, well-known authors like JK Rowling, Agatha Christie, Stephen King, and Mark Twain have used pen namesIt is indeed feasible to implement a podcast interview strategy while using a pen name. Make sure to clearly communicate the desired level of anonymity required to your marketing team and/or podcast booking agency.Practical considerations for authors using pen names in podcasts include the likelihood of hosts requesting a headshot and the increasing use of video elements. Authors are encouraged to choose podcasts aligning with their privacy preferences or discuss with hosts possible methods, such as using avatars or turning the camera off, to conceal identity during interviews.Despite potential privacy concerns, using a pen name is not a barrier to leveraging podcast interviews for various benefits. Authors can still grow their platform, increase website traffic, boost book sales, improve SEO, and build a personal brand through podcast appearances.Connect with Victoria BennionTo learn more about working with us visit https://victoriabennion.com/

In this week's episode of The Best Guest we welcome entrepreneur and speaker, Sabrina Victoria.We talk about:Sabrina's journey from abuse survivor to TEDx SpeakerHow to effectively manage your time as a business ownerThe personal development programs that transformed Sabrina's lifeFactors to consider before starting a new business ventureAbout Sabrina VictoriaSabrina Victoria is a seasoned entrepreneur and TEDx speaker with a background in door-to-door sales. She brings over two decades of experience of building and co-building multiple 6 and 7-figure businesses to Her Nation, a dynamic media platform showcasing business owners through engaging podcasts, virtual magazine features, and empowering events. Her charismatic leadership style centers on community building, education, and strategic networking as the core of success for women in business. She is the host of Her Talk Show and leads several networking, business workshops and masterminds per week to help female business owners thrive!Key TakeawaysDon't be afraid to pivot. Be curiousAlways think of the long game when it comes to business opportunitiesPay attention to where your energy peaks and lulls so you can maximise this in your dayInvesting in personal development programs such as Landmark Forum and Tony Robbins were very important in helping Sabrina Victoria achieve the success she has. They help you to think about life differently, your story differently, your journey and your challengesTo achieve her dream of becoming a speaker, Sabrina Victoria set goals and took action. She showed up with intention and let people know what she didQuoteThe universe, I believe, always gets what it needs. And if you're not ready to step up for what it needs, it moves to somebody else.Mentioned in This EpisodeHer NationHer Talk ShowSabrina Victoria's TEDx Talk Connect with Sabrina VictoriaYouTubeFacebookConnect with Victoria BennionTo learn more about working with us visit https://victoriabennion.com/

In this week's episode of The Best Guest we're looking at how you can enhance your personal brand as a guest on podcasts:Key TakeawaysBrand Identity is so much more than fonts and logosPodcasts lend themselves well to story telling and this builds connectionPeople will connect with you for things you share about yourselfYou can show lots of different aspects about yourself when you're a podcast guestThrough appearing on podcasts you can demonstrate your expertisePodcast guesting is a great way to build your networkReview your online presence before pitching so that you make the best impression possibleMentioned in This EpisodeEpisode 101 - The Power of Brand Identity with Jessica WikingellisThe Golden Egg AcademyConnect with Victoria BennionTo learn more about working with us visit https://victoriabennion.com/

In this week's episode of The Best Guest we welcome Podcast Host and Author, Tim Lewis.We talk about:Business Travel and Benefitting from Airline SchemesWhat Podcast Hosts Look for in GuestsThe Pros and Cons of Creating a Live Show vs a Recorded ShowAbout Tim LewisTim has been self-employed since 2014, first writing science fiction and fantasy books, then the book Social Media Networking in 2018. After that Tim was been more concentrated on social media training and helping people self-publish their books. Tim was the host of the Begin Self-Publishing Podcast between 2016-2019 and run the #indieAuthorChat Twitter chat for the Alliance of Independent Authors between 2019-2022.Tim is the co-host of the Oh No! Not Another Live Show!, a general interest interview show and runs the Book Chat Live show on Amazon Live and YouTube where he talks to authors and book lovers about their favourite books.He is also the creator of the Tim Lewis TCF YouTube channel where Tim talks about his efforts to visit every state in the US (currently at 49 states - one to go!) and general travel advice from a serial US traveller.Key TakeawaysAirline Loyalty Program Tips: It's important to understand different airline schemes and the nuances in earning points and tier statuses. Tim's strategy involves taking specific flights and understanding the value of tier points, especially for business and first-class travellers.Podcasting and Guest Selection: Tim emphasizes the importance of tailored pitches and how lack of research into the show's context can impact guest selection.Challenges in Guest Coordination: Lewis emphasizes the effort required from potential guests when pitching for shows. Many fail to follow through with requirements, such as providing book lists for "Book Chat Live," causing difficulties in scheduling and creating episodes. His advice is for potential guests to understand the show's format and fulfil necessary tasks when pitching.Unscripted Podcasts: Podcasts come in diverse formats. Some shows follow structured scripts and predetermined questions, others prefer a more unscripted and spontaneous approach, allowing for more natural conversations.Podcasting Challenges: The time-consuming nature of editing, learning curves associated with audio/video editing, and the need for consistent quality and skills to maintain audience engagement.Podcasting Strategy and Audience Growth: Podcasting might not be the top-of-funnel solution to gain a massive audience immediately, but it's an intimate medium that, when used strategically, can contribute to audience growth and retention further down the funnel. Also, being a guest on podcasts is a beneficial strategy for networking and reaching new audiences.Connect with Tim LewisWebsiteInstagramFacebookThreadsTwitter/XLinkedInYouTube ChannelsOh No! Not Another Live Show! Book Chat LiveTim Lewis TCFConnect with Victoria BennionTo learn more about working with us visit https://victoriabennion.com/

In this week's episode of The Best Guest we welcome the founder & CEO of global marketing and branding firm Mavens & Moguls, Paige Arnof-Fenn.We talk about:The importance of establishing an online presenceEffective strategies for building your brandUtilising LinkedInAbout Paige Arnof-FennPaige Arnof-Fenn is the founder & CEO of global marketing and branding firm Mavens & Moguls based in Cambridge, MA. Her clients include Microsoft, Virgin, The New York Times Company, Colgate, venture-backed startups as well as non profit organizations. She graduated from Stanford University and Harvard Business School. Paige serves on several Boards, is a popular speaker and columnist who has written for Entrepreneur and Forbes. Key TakeawaysSignificance of Online Visibility: Being invisible online is a detrimental strategy. In today's digital age, people use online presence, particularly on platforms like LinkedIn, as a measure of credibility and trustworthiness.Everyone is a Brand: Regardless of status, everyone has become a brand in the digital space due to social media platforms. Consistency and authenticity are crucial in shaping and maintaining this personal brand.Strategic Approach to Online Presence: Rather than spreading yourself thin across multiple platforms, focus on one or two that align with your strengths and where your target audience engages the most.Authenticity and Professionalism in Online Engagement: Remain true to yourself while maintaining professionalism in your online presence. Inconsistencies across different platforms can lead to confusion and a lack of trust among your audience.The Power of Consistency: Reinforce one or two key messages consistently across all touchpoints to build a strong brand identity that resonates with your audience.Harvard Business School Case Study Experience: Harvard created two case studies on Paige's entrepreneurial journey, illustrating the shift from corporate to entrepreneurship, reflecting the growing interest in students wanting to start their own businesses.Advice for Aspiring Entrepreneurs: Conduct thorough market research to validate your business idea, focusing on the target audience's needs. Additionally, stay adaptable and consistently evaluate and update your marketing strategies to align with changing environments and audience preferences.QuoteIf you don't exist online, you really don't exist anymoreConnect with Paige Arnof-FennWebsiteLinkedInConnect with Victoria BennionTo learn more about working with us visit www.victoriabennion.com

In this week's episode of The Best Guest we're talking about the different ways being a guest on podcasts can help you win podcasts and what you need to pay attention to to achieve this.Key TakeawaysPodcast Guesting and Client Attraction: Being a guest on podcasts offers an opportunity to tap into an engaged audience and establish trust and credibility. Sharing expertise and stories on podcasts helps in positioning yourself as an authority in the field, attracting potential clients seeking solutions.Showcasing Expertise and Building Relationships: Podcast appearances allow showcasing expertise, providing tangible value to the audience, which solidifies the guest's position as an expert. Personal connections made during podcast appearances often lead to listeners feeling more inclined to work with the guest due to increased likability and connection beyond mere expertise.Lead Generation and Strategic Calls to Action: Podcast guesting is a powerful lead generation tool. Guests can leverage the opportunity to share a call to action, such as offering free resources, webinars, or consultations, engaging and nurturing listeners into potential clients.Networking and Collaborations: Being a podcast guest enables you to expand your network within the industry, building relationships with hosts and their audiences. These connections often lead to collaborations, partnerships, and referrals, opening doors to new client opportunities.Strategic Approach to Securing Guest Spots: Securing guest spots on podcasts requires thorough research, identifying relevant shows aligned with the guest's niche or target audience. Crafting personalized pitches that highlight unique value, understanding the audience's pain points, and providing solutions are crucial for landing sought-after guest spots. Additionally, maximizing impact by promoting podcast appearances across various platforms reinforces credibility and extends reach beyond the podcast audience.Connect with Victoria BennionTo learn more about working with us visit https://victoriabennion.com/

In this week's episode of The Best Guest we welcome Zack David aka Zack The Podcast Man to the Show.We talk about:The essential equipment you need to get started with podcastsWhat a sound check with Zack involvesThe key elements to a successful podcastAboutWhen Zack David, The Podcast Man, bought his first guitar at 13 years old for $27, little did he know this would be the start of his audio editing career. Zack played in a heavy metal band at high school, a folk trio in college and big Latin bands in Peru when he was in the Peace Corps. These experiences gave him a wide range of audio expertise.  Since 2016 Zack and his team have been producing and editing podcasts. And Zack is also our trusted audio consultant at the Victoria Bennion Podcast Booking Agency., so it gives me great pleasure to welcome him to the podcast today.Key TakeawaysA podcast can be beneficial for entrepreneurs by driving leads to their services or products and creating brand awareness.Podcasting fosters a strong "know, like, and trust" factor among listeners, helping entrepreneurs connect with their audience on a more personal level.Networking through podcasts allows individuals to build meaningful connections and engage in knowledge sharing within their industry.Basic podcasting equipment includes a quality USB microphone, a desktop stand or scissor arm, and a pop filter to reduce unwanted sounds.Microphone technique, especially for dynamic microphones, involves maintaining a consistent distance of about a fist's length and speaking at a 45-degree angle to the microphone.Conducting sound checks is crucial for ensuring that both podcast hosts and guests sound good. Providing personalized advice during sound checks can help improve the overall quality of the podcast.Investing in high-quality audio equipment, such as USB or XLR microphones, and using headphones during recordings can significantly enhance the sound quality and prevent issues like echoes and feedback loops.Maintaining a reliable internet connection is essential for uninterrupted recording sessions. Using an ethernet cable can help minimize wireless interference and ensure a stable connection, particularly during long-distance recordings.Podcast success is not just about audio quality but also depends on having engaging content and a well-thought-out strategy to reach the right audience. Making time for growth and staying updated on industry trends and tools can contribute to the podcast's success.Building organic connections with listeners and utilizing paid marketing tools, such as overcast.fm and mowPod, can help increase a podcast's reach and attract the right audience. However, it's crucial to be cautious of potentially spammy marketing tactics that may harm the podcast's reputation.QuoteWhat's even more important oftentimes in the audio quality is having amazing content and having strategy behind it to make sure that it's getting into the right ear balls.Mentioned in This EpisodemowPodOvercast.fmConnect with Zack DavidWebsiteInstagramConnect with Victoria BennionTo learn more about working with us visit https://victoriabennion.com/

In this week's episode of The Best Guest we welcome digital marketer Jessica Wikingellis to the show.We talk about:What we mean by brand and brand identityWhy your brand identity is so importantThe importance of tailoring your brand message to your target audienceAbout JessicaJessica Wikingellis has 10 years' of marketing experience. She helps small serviced based businesses attract and land their ideal clients through online marketing by helping them identify and refine their brand message, creating content frameworks and strategy so they can connect with their audience and show up with clarity and confidence. Key TakeawaysBrand identity is more than just logos and colours: It encompasses messaging, tone of voice, and overall brand personality.Tailoring brand messages to the target audience is crucial: Understanding the audience's journey, desires, and pain points helps in making them feel seen, heard, and understood.Confusing brand messaging can hinder audience engagement: Simplifying and clarifying the brand message is vital for effective communication.Humanising the brand through vulnerability and authentic storytelling builds trust and connection with the audience.Focusing on one social media platform initially helps in avoiding dilution of efforts and confusion.Structured storytelling can deeply resonate with the audience and create lasting connections.Embracing vulnerability in personal branding can lead to genuine connections with the audience.Professional support in marketing can provide a customized approach tailored to specific brand needs, leading to improved marketing outcomes.Quote"Humanising your brand is really about finding your own voice... It's something that can grow with time." - Jessica WikingellisConnect with Jessica WikingellisInstagramTiktokLinkedInWebsiteConnect with Victoria BennionTo learn more about working with us visit https://victoriabennion.com/

This week we're celebrating reaching our 100th episode where we're talking all about how to convince your boss to invest in a podcast interview strategy.Key TakeawaysHighlight Positive Outcomes from Past Appearances: Use any previous podcast guest appearances by your boss as evidence of the positive outcomes and exposure gained from such opportunities.Emphasize the Multifaceted Benefits: Podcast interviews offer more than just wide audience reach; they can help establish thought leadership, increase brand visibility, attract new clients, and build connections with target audiences.Highlight Timeless Assets: Podcast interviews are timeless assets that continue to bring benefits long after their release, as they can be found by potential clients searching online.Fresh Content for Marketing: Podcast interviews provide fresh content that can be repurposed across marketing platforms, aiding SEO and generating backlinks.Explain Niche Audiences: Mention that podcast interviews allow you to connect with niche audiences, helping you build a genuine connection with your target audience.Define Clear Objectives: Clearly define measurable objectives for the podcast interview strategy that align with broader marketing and business goals.ROI Projection: Provide a projection of the return on investment (ROI) based on realistic expectations, focusing on metrics such as increased website traffic, lead generation, and conversion rates.Key Performance Indicators (KPIs): Outline the KPIs that will be used to measure the success of the podcast interview strategy and explain how they will be tracked and reported.Competitor Analysis: Conduct a competitor analysis to showcase how other companies in your industry are benefiting from podcast guesting, emphasizing engagement metrics, topics discussed, and brand promotion.Long-Term Strategy: Stress that podcast guesting is a long-term strategy that builds brand authority and credibility over time, leading to increased consulting work, speaking opportunities, website traffic, and more.These takeaways can serve as a foundation for your pitch to convince your boss to invest in a podcast interview strategy.Connect with Victoria BennionTo learn more about working with us visit https://victoriabennion.com/

In this week's episode of The Best Guest we welcome ClickUp expert Yvonne Heimann to the podcastWe talk about:Mastering the Basics of ClickUpEstablishing Processes in Your BusinessThe Different Seasons of Running a BusinessAbout Yvonne HeimannYvonne Heimann is the CEO & founder of AskYvi.com and the leading ClickUp evangelist, as well as a passionate Business Efficiency & Scalability Consultant, Mindset Coach, NLP Master Practitioner, & Speaker.Using her knowledge of over 15 years running multiple businesses, she helps her clients organize, strengthen, and streamline their businesses into profitability and success.Yvonne is a force to be reckoned with. When her husband died, she was determined to not only resume her passion for building “bulletproof businesses” but also to make sure that those who go through something similar can find the same solace and excitement in entrepreneurship that she did.Her work is driven by a vision of a world where digital entrepreneurs not only make a living doing what they are passionate about but thrive and wear their passions as badges of honor.Key TakeawaysYvonne's upcoming book, "The Basics of Mastering ClickUp," targets a diverse audience, including beginners, teams using ClickUp daily, and existing users seeking to strengthen their foundational knowledge. The book's objective is to help users streamline processes and workflows effectively without becoming overwhelmed by the tool's complexity.The Versatility of ClickUp: ClickUp is a versatile project management tool that allows for high levels of customization. Understanding your processes well is essential to making informed decisions when setting up ClickUp.Starting with Your "Moneymaker" Process: Yvonne recommends initiating your ClickUp setup by focusing on your most critical process, often referred to as the "moneymaker" process. Identify its key steps and gradually build and optimize it within ClickUp. This approach ensures efficiency and automation where possible.Balancing Work and Personal Life: Achieving a perfect work-life balance can be challenging. Instead, consider it as a series of seasons in your life and business. There will be times when work takes precedence and others when personal life and self-care are the priority.Being Mindful of Consumed Content: Being mindful of the content you consume, whether news or entertainment, is vital. Negative or dramatic content can significantly impact your mood and overall well-being. Be selective in your content choices.Consistency in Promises to Yourself: There's value in making and keeping promises to yourself. Start small and gradually increase commitments to avoid self-criticism. Consistency in self-commitments can lead to positive habits and self-improvement.Learning and Adapting: Yvonne's journey to write her book involved facing unexpected challenges and setbacks. Learning from these experiences and adapting to overcome obstacles is essential. Surrounding yourself with the right people and resources can make a significant difference.Customizing Your Morning Routine: When establishing a morning routine, tailor it to suit your preferences and energy levels. Allow flexibility in your routine to adapt to how you feel each day. The key is to prioritize "me time" during the first hours of the day and do what feels right for you, whether it's enjoying a leisurely coffee or hitting the ground running.Energy Level Awareness: Recognize that your energy levels fluctuate throughout the week. It's essential to listen to your body and not expect the same level of productivity every day. Understand when you may need more time for recovery and rest. Don't feel pressured to conform to a rigid schedule, such as the "5am club."Tracking Sleep Patterns and Habits: Embrace technology to gain insights

In this week's episode of The Best Guest we welcome author and entrepreneur DaVon and Greene to the podcast.We talk about:The mindset and habits essential for successOvercoming rejection as a writerBalancing writing with running a businessAbout DaVon and GreeneDaVon and Greene (the pen name of Jonathan Greene) always knew writing was in his blood. He grew up as the son of author and composer BB Johnson AKA Joseph Greene who wrote Together Brothers and Across the Alley from the Alamo. Drawn towards cartels, crime, and drugs DaVon and Greene completed his first serious undertaking in his early teens. After an underwhelming critique from his father’s friend, Saul David (Director of Logan’s Run and Fantastic Voyage) DaVon and Greene put down the pen and entered the world that he wrote about in an endless cycle that there was no escape from, ultimately leading to incarceration.Key TakeawaysPersistence in Writing: It's important to be persistent in your writing journey. Even after facing discouragement, it's crucial to keep writing every day and not give up on the craft.Overcoming Rejection: When faced with rejection, taking a break from writing may happen, but it's vital to eventually overcome setbacks and start writing again, focusing on writing for yourself before writing for others.Daily Writing Habits: Developing the habit of writing every day is essential. Aim to complete at least one page a day. Consistent daily writing helps you stay engaged with your work and overcome writer's block.Writing Process: Writing more than you need and then refining your work is a valuable approach. Typically, about 4 pages of writing for Davon and Greene may be required to produce 1 final page of text. This highlights the importance of editing and revision in the writing process.Balancing Writing with Other Work: If you have other commitments, find ways to manage your time effectively. For example, if you're a truck driver, start early in the morning and use your time on the road to work on your novels.Inspiration from Real Life: Draw inspiration for your characters from real people you know or meet. This personal touch can bring depth and authenticity to fictional characters.Adaptability in Career: Be adaptable in your career endeavours. Explore different opportunities and be open to change when pursuing entrepreneurial success.Maintaining a Healthy Lifestyle: It's important to maintain a healthy lifestyle. Eating well and staying active can help you stay fit and focused, even in demanding jobs like truck driving.QuoteYou have to have some kind of drive. You have to find, whatever that drive is that drives you., Everybody's different. You have to find something that gets you up every day. I get up every day 4 o'clock in the morning.Mentioned in This EpisodeDownload your free chapter of Paladin - Briscoe De Valls - Defender of House Le FleurConnect with DaVon and GreeneWebsiteInstagramTikTokConnect with Victoria BennionTo learn more about working with us visit https://victoriabennion.com/

In this week's episode of The Best Guest we're joined by Brandon Leibowitz, the founder of SEO Optimizers which is a digital marketing company that focuses on helping small and medium-sized businesses get more online traffic, which in turn converts into clients, sales and leads. We talk about:The importance of using the right keywords in your contentThe mistakes people are making with their SEOWhat reputation management involvesKey TakeawaysImportance of Keywords: Using the right keywords is crucial for effective SEO. Keyword research helps identify high-search-volume keywords that are relevant to your business and have buyer intent. Long-tail keywords are valuable for targeting specific audiences.Mistakes in SEO: Common mistakes in SEO include neglecting backlink building. Backlinks, especially from relevant and authoritative websites, are essential for building trust and credibility with search engines.Reputation Management: Reputation management involves managing and improving a company's online image. It includes strategies to push down negative search results, build positive online content, and optimize social media profiles.Press Releases and SEO: Press releases can be useful for branding and exposure but may not have a significant impact on SEO. They used to be more effective in the past for building backlinks, but now quality and relevancy of backlinks matter more.Backlink Building Strategies: Backlink building should focus on quality and relevancy. Analysing competitors' backlinks can provide insights into effective strategies. It's important to build diverse backlinks from different sources and related websites.Connect with Brandon LeibowitzWebsiteConnect with Victoria BennionBook your free podcast guesting strategy session today.To learn more about working with us visit https://victoriabennion.com/

In this week's episode of The Best Guest we're talking about what you need in place before you get started with a podcast interview strategy.Key TakeawaysEstablished Business Identity: Before diving into podcast interview strategies, it's crucial to have a clear business identity, including a business name, mission, brand, and target audience. These elements provide a solid foundation for delivering a compelling message during podcast appearances.Differentiation: Identify what sets you apart from others in your industry and how your product or service addresses specific problems for your target audience. This unique value proposition will be key to conveying your message effectively in podcast interviews.Online Presence: Having a professional website is essential before reaching out to podcasts. Your website should be well-designed, engaging, and showcase your expertise. A strong online presence demonstrates credibility to potential podcast hosts.Social Media Profile: It's recommended to have at least one active social media profile. This helps hosts find more information about you and your expertise, enhancing your credibility as a guest.Prepared Assets: Consider having relevant assets like case studies, downloadable resources, or other valuable content that you can share during your podcast appearances. These assets can be used as effective call-to-action options to drive engagement after the interview.Expertise Demonstration: Showcasing your expertise through content on your website or LinkedIn helps back up your pitches and shows hosts that you have the knowledge to contribute meaningfully to their show.Lead Capture Strategy: Plan how you'll capture leads generated from podcast interviews. This might involve a newsletter subscription, quizzes, Facebook groups, or other means to engage and retain listeners who become interested in your offerings.Time Commitment: Ensure you have the time available for podcast interviews. While agencies can assist with scheduling and other tasks, you still need to dedicate time to participate actively in the interviews and follow through with commitments.Early-stage Business Opportunities: Even if you're in the early stages of your business, podcast interviews can provide growth and exposure opportunities. Having a clear message, target audience, and web presence can help you get started effectively.Preparation and Flexibility: While advanced questions might not always be provided, having a deep understanding of your subject matter and being able to engage in conversational flow is crucial. Adaptability and enthusiasm for sharing value are essential.Speech Coaching and Stories: Consider investing in speech coaching to improve articulation and message delivery. Develop compelling stories around your journey, client successes, and pivotal moments to enrich your interviews.Media Kit and Assets: Creating a digital media kit with your biography, headshots, book cover (if applicable), and other relevant information can streamline the booking process and enhance your professional presentation.Building Authority: Podcast interviews contribute to authority building and expanding your industry reach. Every interview is an opportunity to connect with potential customers and partners, so approach each with enthusiasm and a willingness to provide value.Continuous Improvement: As your business grows, podcast interviews can have an even greater impact. Continuous practice and honing your interview skills will contribute to improved performance and audience engagement.Connect with Victoria BennionTo learn more about working with us visit https://victoriabennion.com/

In this week's episode of The Best Guest we're looking at some of the differences and similarities between traditional media and a podcast interview strategy.Key TakeawaysPodcasts have become more mainstream and continue to grow in popularity, with a dedicated and engaged audience.Traditional media outlets have a massive reach, attracting millions of viewers and readers, while podcasts usually cater to smaller niche audiences.Podcast interviews provide more extended and in-depth opportunities for guests to showcase their expertise and connect with the audience compared to TV segments.Both podcasts and traditional media can enhance credibility and authority for a brand or individual.Traditional media provides third-party validation, building trust among potential customers, while podcasts offer an unspoken endorsement from hosts and a chance to connect with their engaged audience.The tone of podcasts tends to be more conversational, allowing guests to showcase their personality and authenticity.Podcasts offer networking opportunities with hosts, who may be potential clients, open doors for other speaking engagements or collaborations.Podcasts are accessible worldwide and offer the convenience of on-demand consumption, increasing the reach of a guest's message to different time zones and locations.Both traditional media and podcasts are conducive to storytelling, which helps build a stronger connection with the audience.Podcast appearances can provide SEO benefits by increasing website traffic through links in show notes and social media mentions.Connect with Victoria BennionTo learn more about working with us visit https://victoriabennion.com/

In this week's episode of The Best Guest we welcome social media strategist, organic social media specialist, trainer, community manager, and keynote speaker, Dorien Morin-van Dam.We talk about:The Best Ways to Batch ContentHow to Repurpose Podcast InterviewsWhat it Means to Agilify our Social Media CalendarsEvergreen Content Ideas To Reignite our Social Media ConversationsAboutDorien Morin-van Dam is a social media strategist, organic social media specialist, trainer, community manager, and keynote speaker.She has been a social media professional for 10 years and has experience in a multitude of industries. Dorien started out as a local specialist working with both B2C and B2B clients and is currently working with national and international brands. She is a certified Social Media Professional and Agile Marketer.&nbsp;You'll recognize Dorien by her signature orange glasses, a nod to her Dutch heritage.Key TakeawaysBenefits of Batching Content: Batching social media content, such as videos, blog articles, and graphics, can save time and streamline the content creation process. It allows you to focus on one type of task at a time, reducing the need to switch between different creative mindsets. Batching also helps in better planning and scheduling content in advance, ensuring consistent and timely postings.Repurposing Podcast Episodes: Repurposing podcast episodes is an effective strategy to reach a broader audience and maximize content value. Different ways to repurpose include creating audiograms, turning episodes into blog posts or LinkedIn articles, and using various types of graphics and quotes from the podcast. Repetition is essential since not everyone sees content the first time it's posted.Finding Evergreen Content Ideas: To keep social media conversations engaging and relevant, focus on evergreen content. Share behind-the-scenes stories, business highlights, staff events, and community involvements. Highlighting customer success stories and problem-solving content can also be effective. Consume more content to get inspired and generate new ideas for your own posts.Efficient Content Creation for Clients: To efficiently create content for clients, create timestamps during interviews to mark salient points. Use these timestamps to assist your virtual assistant in repurposing content. Remember to find a balance between posting expert guests and guests with a substantial online audience to tap into their followers as well.QuoteEvery single time you talk about the podcast or the episode, you try to highlight something else that they said, right? So it's not the same, but the link goes back to the same podcast each time, because when people, they don't realize they're seeing the same content. They're just realizing you're talking about the same topic.Mentioned in This EpisodeStrategy Talks PodcastOlive KitteridgeThey Ask, You AnswerConnect with Dorien Morin-van DamWebsiteLinkedInInstagram<a href="https://twitter.com/MoreInMedia"...

In this week's episode of The Best Guest we're answering more of your questions about being a podcast guest:How can I make sure that I'm effectively promoting myself or my business when I'm a podcast guest?Should I send a thank you note or follow up after the podcast interview?Should I provide any promotional materials or assets to the podcast host?Key TakeawaysTailor your message: Understand the podcast's audience by checking the show's description and reviews. This will help you tailor your message and talking points to effectively connect with the listeners.When you're a podcast guest, position yourself as an authority: Share valuable tips, insights, and advice during the interview to showcase your expertise and add value to the listeners' experience.During your podcast interviews use compelling stories: Prepare anecdotes or case studies that illustrate how your business has helped clients or solved problems. Stories are memorable and bring the interview to life.Show gratitude: Send a thank-you note within 24 to 48 hours to the host, expressing appreciation for the opportunity to be a guest on the show. Personalize the message and mention enjoyable aspects of the interview.Share additional resources: Consider sharing articles, tools, or relevant links that could benefit the host or the listeners. This demonstrates your commitment to adding value and makes it easier for the host to share those resources.Prepare promotional materials: Have a high-quality headshot and biographies of different lengths (short and slightly longer) ready for the host to use. Also, provide relevant links such as your website, social media profiles, and any lead magnets or resources you mentioned during the interview.Make a great impression as a podcast guest: Providing these materials shows your professionalism and helps the host easily access the necessary information.Connect with Victoria BennionTo learn more about working with us visit https://victoriabennion.com/

In this week's episode of The Best Guest we welcome marketing strategist, Nathan Yeung.We talk about:How to build a marketing teamWhat marketing strategies are working right nowPerformance media buying and the level required to perform it wellAbout Nathan YeungNathan Yeung is an experienced marketing strategist with over 10+ years of expertise in advising B2B businesses. Throughout his career, Nathan has helped numerous companies build their marketing teams from scratch, delivering successful go-to-market deployments, and launching new products into the market.Nathan's diverse background brings a unique perspective to the marketing world. Trained in marketing, he has also worked in finance and management consulting, providing him with a comprehensive understanding of business operations and strategy. Nathan's multifaceted approach to marketing has enabled him to create innovative, data driven campaigns that have driven significant business growth for his clients.With a passion for driving results, Nathan is dedicated to delivering measurable impact for every project he takes on. He is a natural problem-solver who excels at developing creative solutions to complex marketing challenges. Nathan's ability to think outside the box has helped his clients to stand out in their industries, and his expertise has been recognized by numerous organizations over the years.Key TakeawaysBuilding a marketing team: Start with the lowest hanging fruit and focus on practical and sustainable marketing methods that you can execute. Develop sales enablement tools and showcase your successes in a digestible format.Marketing strategies: All marketing strategies can work depending on the maturity of your organization. Focus on SEO, sales enablement tools, email marketing, and retargeting. Customize your strategies based on your specific business needs.SEO tactics: Optimize your website's content, structure, and on-site tagging for better search engine rankings. Off-site SEO involves building quality backlinks, but be cautious of using unreliable vendors or shortcuts.Performance media buying: Performance media buying is a highly skillful task that requires deep knowledge and experience. It involves optimizing ad platforms, manipulating data, and understanding the nuances of different platforms. Media arbitrage, a form of performance media buying, focuses on generating a profit by acquiring and selling customers.Paying for creative: Investing in creative elements is essential as aesthetics play a significant role in influencing value. Aesthetically appealing websites and first impressions leave a lasting impact on potential clients. Creative skills can be honed and developed, so consider working with professionals to enhance your brand's creative assets.Paying for operations: If you lack the experience and expertise to execute marketing operations effectively, it is wise to invest in professionals. Paying for operations increases the likelihood of success and ensures a high level of expertise in executing marketing strategies.Aesthetics and usability: Aesthetically appealing designs enhance user experience and positively impact brand perception. First and last impressions are particularly important for creating memorable experiences.Media buying complexity: Media buying platforms may appear user-friendly, but true expertise lies in understanding the intricacies and nuances that lead to successful campaigns. Manipulating platforms to buy exactly what you need requires in-depth knowledge and experience.Importance of creative process: The creative process is an art and skill set that not everyone possesses naturally. It involves iteration, thoughtfulness, and honing of ideas. Working with professionals who follow a meticulous creative process can yield better results.Paying

In this week's episode of The Best Guest we welcome Marie-Louise O'Neill who specialises in branding, design and Canva for SMEs.We talk about:Do's and don'ts for creating brandingCommon mistakes people make with CanvaHow Canva can help you repurpose your podcast interviewsAboutMarie-Louise specialises in branding, design and Canva for SMEs. She offers a range of logo and design 121 services, Canva group training and is an official Canva Creator.With 20 years industry experience and a degree in branding and packaging, she's created everything from logo designs, social media templates and website design in the digital space, to printed brochures, book covers, adverts, banners and packaging.She loves to work with entrepreneurs, coaches, marketing experts and virtual assistants to create consistent content that's on brand but with the flexibility to evolve over time.Her design process is focussed on collaboration, meeting on Zoom and using great tools like Canva to bounce ideas and bring the design to life before her clients' eyes.Key TakeawaysUnderstand the difference between a logo and a brand. A brand encompasses colours, fonts, and the overall feeling you want to convey.When choosing colours for your branding, consider your ideal client and what will appeal to them. Ensure there is enough contrast for readability.Many small businesses use Canva, but some may feel overwhelmed or unsure about using it. It's important to learn how to use the programme effectively and take advantage of its features.One common mistake is not making enough changes to Canva templates. Customize colours, fonts, and other elements to make the design unique and aligned with your brand.Streamline your content creation process by creating templates for different types of posts. This reduces the need to start from scratch each time and ensures consistency in branding.Repurpose podcast interviews by creating audiograms, quote posts, and resizing content for different platforms using Canva's tools and templates.If you're a podcast host, consider providing guests with Canva templates they can easily customize. Share templates as copies to avoid linking and overwrite issues.When designing social media headers, check how they appear on both mobile and desktop views. Don't assume that Canva templates will automatically fit all platforms, as sizes and layouts can change.Mentioned in This EpisodeCanvaConnect with Marie-Louise O'NeillWebsiteInstagramLinkedInYouTubeFacebook pageFacebook group Lovely Canva CrewLovely Little Thoughts JournalLearn to design with Canva with my Lovely Canva Circle programmeLet's chat – book a 121 in CalendlyConnect with Victoria BennionTo learn more about working with us visit https://victoriabennion.com/

In this week's episode of The Best Guest we welcome personal and professional relationship coach Nicolas Rion. Nicolas focuses on making conflicts pain-free.We talk about:Ways to communicate to engage a teamHow to move through difficult situations calmly and with less stressIf it's possible to re-learn how to relate to othersAbout Nicolas RionNicolas Rion is a relationship coach who supports individuals to build strong, healthy and sustainable relationships in both their professional and personal lives.His knowledge of relationships was, in many ways, learnt the hard way. After losing his mother as a teenager and experiencing a challenging start to his professional life in the corporate world, where he often felt like a fish out of water,&nbsp;Nicolas embarked on a journey of self-discovery, which ultimately led him to coaching.Nicolas started coaching in 2017, and has trained with one of the world’s leading coaching schools,the Co-Active Training Institute, accredited by the International Coaching Foundation (ICF). Nicolas is also trained in Nonviolent Communication, a framework for resolving conflict through empathy, honesty, strength and compassion.Nicolas helps his clients build relationships based on honesty, self-respect and equality and works with them to improve their communication and self-confidence so they can build strong, healthy relationships which lead to fulfilling personal lives and professional success.Nicolas grew up in Burgundy, France. He currently lives in East London, but loves to spend his free time travelling or kitesurfing in Sussex, or further afield.Key TakeawaysConflict avoidance and constant fighting can both lead to unhealthy relationships.Difficult conversations can be managed calmly and with less stress. Nicolas emphasizes the importance of self-awareness, self-management, and mindset when approaching challenging discussions. Understanding your emotions, needs, and values while maintaining control over emotions is crucial.Adopting a mindset of transparency, curiosity, vulnerability, and assertiveness can contribute to more effective communication during difficult conversations.Personal growth and improvement in relationships start with individual actions. While you cannot change the other person in a relationship, you can focus on improving yourself. By aligning your behaviors with your values and practicing the habits developed through coaching, you can inspire positive changes in your relationships over time.Mentioned in This EpisodeDownload the 10 Habits of Successful Relationships hereConnect with Nicolas RionWebsiteLinkedInConnect with Victoria BennionTo learn more about working with us visit https://victoriabennion.com/

In this week's episode of The Best Guest we're talking about the fact that it's almost quarter 3. We can start the year with ambitious goals such as getting on x number of podcasts to increase your visibility which is great. But if you've arrived mid-way through the year and you're yet to get started we have some tips to jump start your podcast interview plans.Connect with Victoria BennionTo learn more about working with us visit https://victoriabennion.com/

In this week's episode of The Best Guest we welcome Rebecca Kirk, the go-to career coach for people on a spiritual path and author of You’re Here For A Reason.We talk about:The ways spirituality can support you with your career challengeHow can aligning with your true self help can help youIf fear is stopping you from making a career change what you should doAboutRebecca Kirk is the go-to career coach for people on a spiritual path and author of You’re Here For A Reason, a practical and spiritual guidebook for readers who are at a career crossroads. Following a 14-year corporate career, Rebecca embarked on a life-changing career break to Australia which led her to retrain as a Life Coach in 2016. With Rebecca’s unique approach to career coaching and spirituality, she has enabled hundreds of clients from around the world to discover the clarity and confidence to navigate their career crossroads and awaken to a working life of greater purpose, peace and prosperity.&nbsp;Key TakeawaysSpirituality can support individuals in understanding their purpose on a deeper level, recognizing their gifts and talents, and gaining confidence and courage to navigate career challenges. It provides guidance, clarity, and solutions, and helps ground individuals, bringing peace and calm during uncertain times.Grasping for answers and being overly eager negatively impacts your energy and takes you out of a state of presence.The true self consists of tangible aspects like values, gifts, talents, and passions, as well as intangible aspects like the higher self or deepest essence. Connecting with the true self allows individuals to show up authentically, impacting relationships, creativity, and overall work experience. Meditation, nature walks, and connecting with higher self help align with the true self.Career changes often require courage and involve confronting fears and beliefs ingrained by the ego self. Fear of what others think, staying in a safe job, or limiting beliefs can hold you back. By recognizing and acknowledging these fears and consciously connecting with the higher self, you can take leaps of faith and overcome limitations, allowing for growth, abundance, and a more fulfilling career.QuoteSpirituality can help you in terms of guidance. It can feel very lonely when you are going through a career challenge, but when you call on that spiritual connection, clarity and solutions can begin to open up for you that perhaps wouldn't have been there otherwise.Connect with Rebecca KirkWebsiteFacebookInstagramLinkedInConnect with Victoria BennionBook your free podcast guesting strategy session today.To learn more about working with us visit https://victoriabennion.com/

In this week's episode of The Best Guest we welcome Sales SEO and Social Media expert Kaylene Grieve.We talk about:How social media helps with SEOWhy SEO is important for small businessesHow to generate leads with LinkedInAbout Kaylene GrieveKaylene Grieve is the Managing Director of Sales, SEO and Social Media, (SSSM) a marketing services agency based in Sydney Australia. With over 25+ years in Sales and 10+ years of marketing experience SSSM has helped numerous companies achieve tremendous results in sales and marketing. Knowing the right volumes and using a blend of inbound and outbound strategies always delivers sales and marketing qualified leads to a business with consistency.Key TakeawaysSocial media and SEO: While social media doesn't directly impact SEO, it indirectly affects it through various ways. Optimizing social media profiles with keywords and descriptions can improve visibility within social platforms and search engines. Social traffic and engagement also indirectly influence search engine rankings. Platforms like Twitter and Google My Business allow search-friendly social content.Importance of SEO for small businesses: SEO is crucial for small businesses because a significant percentage of purchases start with online searches. Google's ability to find and display a business online is essential for attracting customers. Conducting keyword research and optimizing website pages with relevant keywords can improve visibility and search rankings.Podcasts and SEO: Uploading podcast transcripts can benefit SEO as it adds textual content for search engines to crawl. Additionally, podcasts align well with the growing trend of voice search, making them valuable in the future. Podcasting also offers marketing benefits through access to a large audience and the potential for increased traffic to a website.Having a well-optimized website with keyword-rich content, utilizing social media platforms effectively, and incorporating podcasting can greatly benefit a business's online visibility, brand awareness, and overall search engine optimization (SEO) efforts. The combination of these strategies helps drive traffic to the website, improves search rankings, and attracts potential customers or clients. Additionally, as voice search becomes more prevalent, being active in the podcast space can provide a significant advantage in reaching a broader audience and capitalizing on the power of voice search.QuoteIf Google can't find your business, neither can your clients. So just having that in mind makes it clear why SEO is critical.Connect with Kaylene GrieveWebsiteFacebookLinkedInInstagramConnect with Victoria BennionTo learn more about working with us visit https://victoriabennion.com/

In this week's episode of The Best Guest we're celebrating the launch of The Most Amazing Marketing Book... Ever by Mark Schaefer and friends. I'm thrilled to welcome three of the book's amazing co-authors, Ian Anderson Gray, Laura Dorman and Lisa Apolinski. They generously share their marketing expertise and insights into their chapters on Live Streaming, Video and Customer Experience.Key TakeawaysIan's chapter offers practical tips, mindset strategies, and creative approaches to leverage the power of live streaming for content creation and audience engagement.Unique perspective on live streaming: Readers can expect some surprising tips from Ian's chapter on live streaming. He mentions the concept of creating content as if it were live, even when not going live. He also emphasizes the mindset shift that live streaming brings, helping content creators overcome perfectionism and achieve consistency.Repurposing and use cases: Ian discusses the importance of repurposing live-streamed content and explores various use cases of live streaming beyond the basics. These insights can benefit content marketing and visibility efforts, even for those who may feel nervous in front of the camera.Readers can expect practical tips on delivery techniques, video creation, and YouTube optimization in Laura's chapter, providing valuable insights for leveraging videos and YouTube channels effectively in marketing efforts.Laura shares tips for feeling comfortable and appearing more effective on camera. These include loosening up the body, making funny faces to open up, and doing breathing exercises. She also suggests engaging in physical activity, such as cardio, before going on camera to help feel more comfortable.Laura states that 80% of content marketing is currently in video format. She highlights the need for compelling and easily digestible video content, as attention spans have become extremely short.Laura's delivery techniques for videos: She advises speaking as if talking to one person, creating an authentic and personal connection. She also explains the concept of framing and the importance of being mindful of movements and gestures to maintain a focused and non-distracting presentation.Laura's YouTube optimization tips: YouTube is a search engine so utilize SEO techniques, proper titling, and keywords to enhance discoverability.By reading Lisa's chapter, readers can gain a deeper understanding of the significance of customer experience and learn practical strategies for improving it in both digital and human contexts.Customer experience: Lisa emphasizes the importance of considering customer experience not only in a digital context but also in a human-centered way. She encourages readers to leverage customer experience to build trust, establish relationships, and incorporate their brand story into conversations. The goal is to create a sense of humanity and accessibility rather than being perceived as an impersonal company behind a glass wall.Personal perspective: Lisa draws from her own experiences with customer service over the past three years to inform her chapter. She reflects on instances where she felt companies had dropped the ball or missed opportunities, and uses those insights to provide guidance on improving customer experience.Mentioned in This EpisodeThe Most Amazing Marketing Book... Ever by Mark Schaefer and FriendsConnect with our GuestsIan Anderson Gray - Author of Chapter 12 - The Extraordinary Power of Live StreamingIan is the founder of the Confident Live Marketing Academy and is the host of the Confident Live Podcast. He helps entrepreneurs level up their impact, authority, and profits by using live video confidently.<a...

In this week's episode of The Best Guest we're talking about some of the different ways you can leverage social media to promote your podcast appearances.Key TakeawaysConnect with the host before the interview: Building rapport and a relationship with the host through social media engagement helps create a positive impression and boosts your confidence during the recording. It also positions you favorably for sharing posts about the episode when the host tags you.Share pre-interview posts: Prior to the interview, create posts on platforms like Twitter or Instagram to announce your upcoming appearance on the podcast. By tagging the host and showcasing your preparation, you demonstrate active promotion of your appearance, which can lead to additional exposure when the host shares your posts.Create teasers and previews: With permission, generate interest and anticipation for the episode by hinting at topics discussed or sharing snippets of the conversation. These teasers can be shared on social media to encourage the audience to tune in and engage with the upcoming episode.Engage with the host's posts when the episode goes live: By actively engaging with the host's social media posts, you express gratitude for the opportunity, strengthen your relationship, and increase the visibility of the episode. Engaging with the host's audience and sparking conversations further expands networking opportunities and showcases your expertise, contributing to your personal branding as a thought leader.Repurpose podcast content: Utilize the podcast interview as a source of content for your social media. Break up the interview into snippets, highlight key moments or quotes, create quote graphics, share behind-the-scenes photos or anecdotes, and consider hosting a post-interview Q&amp;A session. Repurposing content maximizes the value of the interview, provides diverse content formats, and engages your audience in different ways. Collaborating with the host on cross-promotion amplifies exposure to both audiences and encourages joint content creation such as videos or live streams.Bonus: Encourage audience reviews and testimonials: Request your audience to leave reviews or testimonials about the episode and share them on social media. This not only increases exposure and attracts more listeners but also enhances your credibility and strengthens your relationship with the host.Connect with Victoria BennionBook your free podcast guesting strategy session today.To learn more about working with us visit https://victoriabennion.com/

In this week's episode of The Best Guest we are joined by world-renowned digital transformation and social media influencer Vladimer Botsvadze who talks about how to build a successful personal brand through social media.About Vladimer BotsvadzeRanked as the No. 1 Global Marketing, Social Media and Retail Thought Leader by Thinkers360 in 2023 with over 130,000 followers across his social media platforms, Vladimer Botsvadze is a world-renowned digital transformation and social media influencer and keynote speaker who initiates change, drives growth, and positions brands as market leaders in their industries. He has more than 15 years of international experience with a proven track record and has enjoyed an outstanding career at the top of the technology industry. Vladimer has been described as ''a pioneer across the globe'' by the Exeleon Magazine.Vladimer has become one of the world's top-rated speakers on technology and he has been booked by Startup Grind, Digital Talk Forum, AI Conversational Summit, and Global Marketing Summit. His performance at the Global Marketing Summit has been watched by 50,000+ participants from 143 countries, 6 continents, and 922 cities. His keynote speeches center around his social media career and his marketing strategies provide a foundation for success. He helps high-performers achieve their growth and prepares organizations to think with a new perspective on the future of marketing. His expertise is trusted by the American Marketing Association.Always ahead of the curve, Vladimer is an Advisory Board Member of the United States Artificial Intelligence Institute and the United States Data Science Institute. He has been elected as a jury member at the Digital Revolution Awards and the Prolific North Marketing Awards in the UK. In addition, he is a member of the Marketing Judging Committee of the American Business Awards and he has recently been invited as a judge to the Gartner Marketing and Communication Awards in London. He has been featured in Forbes, Bloomberg, and Yahoo Finance. Moreover, Vladimer is a career mentor at the University of Westminster and a marketing mentor at global start-up accelerators including UCL Hatchery Startup Incubator, Abu Dhabi SME Hub, Seedstars, Take Off Istanbul, Hype Sports Innovation, FasterCapital and APX VC. He has recently started mentoring start-ups at the UCLA Anderson School of Management.One of the world's most recognized marketing personalities, Vladimer has contributed to the European Business Review. He has been interviewed by World Biz Magazine, Natfluence, Billion Success, Thought Leader Magazine, Irish Tech News, and Emerging Europe. He sets the highest standards for marketing and delivers extraordinary results. With many successful projects to his name, he provides the matchless opportunity to global clients in navigating the ever-changing modern business world. Vladimer is equipped with a plethora of game-changing strategies tailored to give his clients a competitive advantage that guarantees long-term success and sustainability.Vladimer has been recognized as a Transformative Leader of the Year by Exeleon Magazine, Enterprise World Magazine has listed him among the Top 5 Successful Entrepreneurs to Watch in 2022 and Insights Success Magazine has named him among the Top 10 Inspiring Business Leaders Making a Difference. The CIO Today Magazine has recognized him among the Luminaries The Most Iconic Leaders You Must Follow For Inspiration. Vladimer is among the Top 25 Digital Transformation Influencers by Sparity and the Top 100 Global Retail Influencers by RETHINK Retail.Key TakeawaysYour online reputation matters more than ever. You will be inspired to build a powerful online personal brand using social networks including Facebook, Twitter, Linkedin, Instagram, and more. Sharpen your instincts to ensure you stay one step ahead of the competition.Be strategic about...

In this week's episode of The Best Guest we welcome Master Networker and author of The Quality Connector, Barry Kopulos, to the podcast. We talk about:Techniques to use when networkingThe benefits of networkingSaying Yes to opportunitiesAbout BarryBarry is the President of Prairie multimedia productions and author of Make Quality Connections - How to up your networking game and was given the title The Master Networker-The Connector. He produces the Connected Networker a global podcast on which he interviews authors, CEOs, influencers, speakers and coaches, and Ready Set Action Live where he interviews directors, producers, writers, actors and animal trainers.Barry has been a background actor in over 30 films including Capote and Quarantine.Barry received two Certificates of Appreciation awards for his talk on networking at the Biznet Sparks networking organization. He also received a Guinness World Record Certificate for participating in a global Pod fest Expo with 5816 attendees over 5 days.Barry gives back to his community by volunteering for non-profits, charities and cultural events. He enjoys traveling around the world, attending musical events and summer outdoor events. He enjoys photography and videography.Key TakeawaysUse the acronym "FORM" to guide you when networking. F is for family, O is for occupation, R is for recreation, and M is for message.Start by talking about family, heritage, genealogy, and occupation to break the ice.Mention recreation and hobbies to find common interests and topics to discuss.End the conversation by conveying a clear message of what you can offer or what you want to achieve.You never know when a lucrative opportunity might be just around the corner.QuoteYou have to step outside your comfort zone. You have to think outside your box and try new things and challenges, and you'll go far in life. Barry KopulosMentioned in This EpisodeIMDb: Michael O'Sullivan (II) in The Paper Nazis (2011)Disasters Of The Century | Season 4 | Episode 47 | Dryden Air Crash | Reupload(Glimpse Barry at 9:50)Connect with Barry KopulosLinkedInYouTubeWebsiteThe Connected Networker PodcastReady Set Action PodcastConnect with Victoria BennionTo learn more about working with us visit https://victoriabennion.com/

Following on from episode 80, in today's episode of The Best Guest we are answering your questions about being a podcast guest. If you've ever wondered about any of the following then listen in:How do I promote my appearance on a podcast to my followers or audience?Can I use the podcast recording for my own marketing or content purposes?What equipment do I need to ensure a high-quality audio recording?Will I be able to see the questions/topics beforehand or will they be a surprise?What should I do if I have technical difficulties during the recording?Key TakeawaysThere are several ways to promote your appearance on a podcast, including sharing posts about the episode on your social media platforms, letting your newsletter subscribers know about the episode, creating a podcast page on your website with links to the shows, and asking the host for graphics, quote graphics, audiograms, and video clips that you can schedule to go out across your platforms periodically.The use of the podcast recording for your own marketing or content purposes will depend on the specific podcast and the terms under which it was recorded. The host or podcast owner owns the copyright. So ask permission before using the recording.It's essential to have good equipment before starting podcast interviews, as some hosts may ask for confirmation about the equipment before booking you on their show. At a minimum, you need headphones or earbuds, an external microphone, and ideally a webcam. You can get reasonably priced podcasting bundles that include all of these, and it's important to wear headphones for good sound quality.It's crucial to get an external microphone rather than relying on the inbuilt microphone in your computer, as it won't be good enough. There are lots of choices, such as condenser microphones and dynamic microphones, but it depends on your environment and the noise around you. USB microphones are simple to use, but if you're setting up a home studio, an XLR microphone may give you more flexibility.Some accessories you might want to consider include an arm and a shock mount for your microphone, as well as pop filters and mic covers to reduce plosive sounds. It's also worth investing in a webcam, as many podcasts have a video element, and good lighting can make you look and feel much better on camera. A ring light is a good option for this, but you don't have to spend a fortune.Before recording your podcast, make sure to test all your equipment and do a sound check. This will help you avoid any technical difficulties during recording and ensure that you have a high-quality recording.Technical difficulties will happen from time to time and most people understand this. Just communicate with the host as soon as possible to rearrange the interview.Connect with Victoria BennionBook your free podcast guesting strategy session today.To learn more about working with us visit https://victoriabennion.com/

In this week's episode of The Best Guest we welcome author, voice actor and coach Nic Redman to the podcast.We talk about:How to warm up for a podcast interviewNerves, breathing and umms and ahsNic's set up for podcasting and voice oversAbout Nic RedmanNic helps professional voice users explore their vocal potential so they can reach their speaking, recording and performance goals. She’s taught voice, voiceover &amp; accents at some of the top drama schools &amp; theatres across the UK and has carried out voice overs for clients including the BBC and Tesco. She is the author of On the Mic, the ultimate book for Voiceover Artists, Podcasters, Speakers and Presenters.Key TakeawaysHumans get in the way of themselves when it comes to breathing. Breathing can be affected by nerves and tension in the vocal tract but there are things you can do to control it.When preparing for a podcast appearance or voiceover focus on releasing breath and tensionNic's preparation process for speaking on the mic involves four steps: body awareness, release of tension, breath exercises, and exercises for sound and speech.Nic also works on getting mobility of the vocal folds and the larynx and just working on range expression and variety to avoid sounding monotone.Before an interview make sure the mic is in a useful position, and ensure that you're comfortableYou shouldn't worry too much about using filler words like "umms" and "ahs" because flawed communication is a natural part of human communication, and people are used to processing flawed communication in their everyday lives.If someone is using too many filler words to the point where it becomes distracting or impedes their ability to communicate effectively, it could be a sign that they need to reflect on their level of preparedness or comfort with the topic at hand.One way to deal with filler words is to replace them with another sound or phrase or to simply pause and take a breath to gather one's thoughts before speaking.QuoteThere's this weird idea that if you're on a show... you have to like be perfect and your speech has to come out in this really perfect informed way. The reason you're being brought on to speak about something is because you're passionate and informed about something, right? When you're passionate about something, sometimes you trip up over your words.Mentioned in This EpisodeOn the Mic BookFree Warm Up for PodcastingThe Vocal Empowerment ProgrammeDescript TutorialsConnect with Nic RedmanInstagramWebsiteConnect with Victoria BennionTo learn more about working with us visit https://victoriabennion.com/

In this week's episode of The Best Guest we are answering your questions about being a podcast guest. If you've ever wondered about any of the following then listen in:What do I need to prepare before appearing on a podcast as a guest?How do I find podcasts that are relevant to my industry or expertise?What should I wear during the podcast recording?How long does a typical podcast recording session last?What are some tips for being an engaging and interesting guest on a podcast?Key TakeawaysPreparation is key to being a great podcast guest. Before appearing on a podcast, it's important to research the show, prepare any necessary materials, and ensure that your online presence looks professional.It's important to be mindful of your environment and technology when recording a podcast interview. Make sure you have the right equipment and check the acoustics of the room, minimise background noise, and turning off notifications on your computer and phone to ensure a good recording.To find relevant podcasts you need to understand who your target audience is and then research shows that align with their interests.Smaller shows with niche audiences can offer great opportunities for guest appearances. It's important to focus on being on the right show with the right listeners, rather than trying to be on the biggest show possible with the wrong audience.It's important to know if the show is video as well as audio so you know what to wearLengths of shows vary hugely. Look at previous episodes to get an idea of what to expectSharing stories helps listeners to remember you and increases their chances of connecting with you. Additionally, being prepared, listening to the host's questions, using their name, and relaxing and enjoying the conversation can all contribute to a successful guest appearance.Mentioned in this EpisodeHow to be a Great Guest ChecklistConnect with Victoria BennionBook your free podcast guesting strategy session today.To learn more about working with us visit https://victoriabennion.com/

In episode 79 of The Best Guest we welcome email marketing expert Hillel Berg. We talk about:The common mistakes people make with their email marketingWays to grow your email listThe typical ways people leave money on the table with their email marketingAboutHillel Berg is an Email Marketing Expert. His self-titled company provides email marketing services to e-commerce companies to help them get the most from their email marketing efforts. He's also the host of Inboxing, the podcast about email marketing.Key TakeawaysThe biggest mistake with email marketing is not doing anyThink content, content, sales with your email marketingSegment your list and send relevant emails which will improve engagementEveryone loves to receive a Happy Birthday message from brands with a couponYou want to send as many emails as you can without getting annoyingLead magnets are important for every single businessIt's essential to have a good welcome sequence. Automations are way more effective than campaignsOnce you have a lead magnet, let everyone know about itWebinars are a great way to get people on your listPermission isn't permanent so always have an unsubscribe optionit's a good idea to purge, especially if you are active and you send emails and people are not engaging sunset, flow, let 'em go.A little personalisation can go along wayQuoteAnother thing a lot of brands aren't doing which is huge, is to realize that email is a one-to-one. One of the biggest mistakes people make is that they think of email as one to many. Like they're putting up a billboard but if you write your emails like you're writing to one person, you're writing to a friend, and you just say it out loud, that could be such a difference maker and engaging your audience. And it could be a small audience. It could be 50 people. But a customer could be worth, half your livelihood.Mentioned in This EpisodeChad White Email Marketing RulesConnect with Hillel BergLink TreeWebsiteInboxing PodcastConnect with Victoria BennionBook your free podcast guesting strategy session today.To learn more about working with us visit https://victoriabennion.com/

In this podcast episode we discuss how business owners can deal with criticism without letting it derail their efforts to grow their business and increase visibility:Key TakeawaysCriticism is inevitable when you are a business owner and is a sign of growth.It is important to stay calm and objective when receiving criticism, as it is feedback about your business and not a personal attack on you.Refund requests are a rite of passage and are going to happen. Do not let this criticism derail you.Criticism can be a learning opportunity to identify areas where you can improve your business.Try not to take criticism to heart and remember the positive feedback you have received.Mentioned in This EpisodeTravis Brown on InstagramTravis Brown on The Best Guest: How to Get a Million Views on ReelsConnect with Victoria BennionBook your free podcast guesting strategy session today.To learn more about working with us visit https://victoriabennion.com/

In episode 77 of the podcast we welcome Enneagram expert Ali Dunn. We talk about:The nine types of the enneagramHow the enneagram can help you understand yourself and othersUsing the enneagram with individuals and teamsAbout Ali DunnAli Dunn is a San Francisco Bay Area facilitator, speaker, and leadership coach for creative and ambitious professionals and entrepreneurs. Mother of two and former sales executive turned ICF certified coach, Enneagram practitioner, and graduate of the Berkeley Executive Training Institute, Ali’s highest intention is to empower individuals and teams to connect to their why and overcome self-doubt, perfectionism, and burnout by stepping out of their comfort zone and into their power.&nbsp;Ali works with a range of clients seeking career growth and transitions from tech to higher education, whether they are launching a business or up-leveling their current role. She also works with creatives, from retailers to photographers, helping them align their work and life while they grow a profitable business. In addition to having her own private practice, Ali has also served as a mentor coach for female founders at The Hivery, The Huddle and the non-profit Women for Change.Key TakeawaysThe Enneagram is a personality tool made up of nine different archetypes that help understand people's motivations behind their decision making. Each type is based on a specific motivation, and the Enneagram is a way to understand how people work and how to relate to them based on their motivation.The Enneagram can provide a greater understanding of the reason why people do certain things, and it is a place for communication and connection.The Enneagram can bring incredible transformations by providing awareness and insight into an individual's habits, strengths, and blind spots.The enneagram can be used to unpack team dynamics and identify dominant and missing traits. It can also be used to understand communication and feedback within a team, which is essential for trust and progress.Ali's advice for someone feeling stuck in their life or business is to know yourself on a deeper level and strip away external expectations and limiting beliefs that may not be true. This can be achieved through self-reflection, spending time alone, and exploring tools like the Enneagram.Building a relationship with oneself is important for holding onto personal truths and beliefs, especially in the face of opinions and feedback from others. It is also important to be okay with failing and to use failures as opportunities for growth.QuoteThe greater the relationship you can build with yourself, then the easier it is to hold onto your truths and your beliefs and just simply say, thank you, I appreciate this, but I'm gonna try it this way.Mentioned in This EpisodeEnneagram AssessmentConnect with Ali DunnWebsiteInstagramLinkedInConnect with Victoria BennionBook your free podcast guesting strategy session today.To learn more about working with us visit https://victoriabennion.com/

As I return from Social Media Marketing World 2023 I share my top takeaways from the event:Key TakeawaysAttending events can be beneficial for learning about industry trends and best practices, networking, and personal development.AI was a hugely popular topic at the Social Media Marketing World conference, which indicates how popular and embraced it is right now.Jade Beason recommended nurturing your audience on Instagram using engagement stickers, such as quantity stickers, q &amp; a, and quizzes, before converting them.According to LinkedIn expert, Judi Fox, 30 to 40 touchpoints are needed before someone is ready to buy from you so clear instructions and consistent posting are necessary to nurture your audience on this platform.Growing a brand hashtag on LinkedIn for sustainable visibility in the future is a good strategy, and don't be afraid to use it repeatedly on your profile.If you want to get started with video but you are tight for time and feel stuck because of how long editing can take opt for doing live streams, where the format doesn't have to be as polished.Long form content such as videos and podcasts are really great for thought leadership.Don't overlook the networking opportunities at events. They're our favourite part.Mentioned in This EpisodeJudi FoxLatasha JamesRoberto BlakeJade BeasonSocial Media Marketing WorldConnect with Victoria BennionBook your free podcast guesting strategy session today.To learn more about working with us visit https://victoriabennion.com/

This week the tables are turned as Victoria Bennion is interviewed by Badass Life &amp; Leadership coach, Elen Sentier for her Power-Full Woman series on the Soul in Your Business podcast. Elen and Victoria talk about:The importance of natureThe power of making a real connectionThe Best Guest ProgrammeBeing a Great Guest on PodcastsChat GPTMentioned in This EpisodeJammy Digital Connect with Elen SentierWebsiteConnect with Victoria BennionBook your free podcast guesting strategy session today.To learn more about working with us visit https://victoriabennion.com/

In this week's episode of The Best Guest we're talking about why consistency with podcast interviews matters. We're looking at the different benefits you'll get from being a podcast guest when you commit rather than dabble.Key TakeawaysConsistent podcast interviews can establish you as an expert in your field, help increase brand awareness, and build trust with your audience.Podcast interviews are timeless, so they can be discovered by potential clients or customers months after the initial airing.Being a guest on podcasts offers a great opportunity to benefit from the host's established audience and build trust with listeners. The more you'll do the more opportunity you have to reach a wider audience and grow your ownConsistent podcast interviews can help improve search engine optimization (SEO) by providing fresh and relevant content for search engines to index.Participating in podcast interviews can help you refine your speaking skills and messaging over time. The more you do, the better you'll get.Regular guest appearances on podcasts can provide a variety of content to engage your followers and fans on social media platforms. When you're consistent you have a constant source of fresh content.Quote"Consistent podcast interviews can help you establish yourself as an expert in your field by consistently sharing your knowledge and insights with your audience." - Victoria BennionConnect with Victoria BennionBook your free podcast guesting strategy session today.To learn more about working with us visit https://victoriabennion.com/

In episode 73 of The Best Guest Victoria Bennion discusses the differences between podcasts and radio.While radio is traditionally broadcast over the airwaves and distributed at specific times, podcasts are typically distributed through the internet and can be listened to on demand.Radio programs are more structured, whereas podcasts are more flexible with their structure and content.Radio shows are often produced by large broadcasting organizations, whereas podcasts can easily be produced by individuals or small teams with little to no budget.While radio stations rely on advertising revenue to support their operations, podcasts can generate revenue through sponsorships, merchandise sales, or paid subscriptions.Overall, the main differences between radio and podcasts are in distribution, timing, length, content, format production, and revenue models. The episode ends with an invitation to visit the host's website to book a free podcast guesting strategy session.Connect with Victoria BennionBook your free podcast guesting strategy session today.To learn more about working with us visit https://victoriabennion.com/