In this week's episode of The Best Guest, we welcome Frank Husmann, the founder of Maxiality to the podcast.

We talk about:

Shifts in the B2B marketing landscape
The importance of strategy
Common pitfalls in authority marketing

Key Takeaways

Showing the human side of a business is crucial, especially through video content that can emotionally engage and connect with the audience.
Leveraging UGC and testimonials in social media marketing is highly effective, as they can build trust and authenticity.
Using storytelling is a powerful strategy in video content, allowing a brand to resonate more deeply with its audience.
Businesses should focus on maximizing ROI by understanding and catering to customer needs, driving engagement and conversions.
Embracing innovation is essential for staying relevant, with short-form video content being a key area for creative growth.
Podcasting can serve as core content, offering an opportunity to dive deep into topics, establish authority, and engage listeners on a personal level.

Quote

When you put the human side of your business out there, it’s not just about selling a product or service; it’s about creating a real connection with your audience