In this episode we're going to look at how to go about finding the right podcasts to pitch. It’s really important you don’t take a scattergun approach when pitching podcasts. It won’t help your credibility to do this and the results will be unimpressive. But if you take the time to research podcasts properly before you approach them and then suggest being a guest you’re going to experience some stellar results.Book your free podcast guesting strategy session today.To learn more about working with us visit https://victoriabennion.com/

Perdita Andrews is a Professional Speaking Coach, based in Paris, specialising in working with influential women and non-native speakers who struggle with communicating with confidence and ease. Guiding and championing her clients along the way, she has watched them: get their dream jobs through her interview preparationland new clients (even over Zoom!) captivate audiences on podcastsand conquer the arena speaking at international industry conferences through her public speaking sessionsPerdita gives her clients the tools they need to raise their visibility at work, earn higher salaries, captivate their audiences on a global scale and achieve their highest success through the spoken word.In this episode we talk about:Speaking with confidenceThe importance of speaking with authenticityHow to deal with stage frightIf it’s possible for someone afraid of speaking to get to the point where it’s something they enjoyKey TakeawaysGlossophobia is the fear of speaking and it’s one of the biggest phobiasThere isn’t a single person in their daily conversation who doesn’t use some kind of a filler word. That is our reality. So when you seen somebody in a context where they’re trying to present themselves as casual with zero crutch words it has the opposite effect.Authenticy trumps everything. Be as authentically you as you can.Looking foolish and not communicating what they want to communicate are the biggest concerns Perdita’s clients have about speakingWe all need a little bit of stage fright to remind us that we actually care about what we’re doingQuoteCommunication not perfectionMentioned in this Episode Think Fast, Talk Smart Podcast Get in Touch with Perdita AndrewsConnect with Perdita Andrews at www.perditaandrews.com and download a copy of her Core4 Principles for Successful Speaking.LinkedInInstagramGet in Touch with Victoria BennionTo learn more about working with us visit https://victoriabennion.com/   

In this episode you'll learn about the benefits of a podcast interview strategy, what's involved in getting booked as a guest on podcasts, how to maximise your interviews and what it looks like to work with a podcast booking agency.Book your free podcast guesting strategy call here.To learn more about working with us visit https://victoriabennion.com/

In today's episode of the podcast we're joined by that British Podcast Guy, Mark Asquith. Mark shares his thoughts on Online Gurus, Podcasting and Star Wars.Key TakeawaysMost people who say they are gurus are chasing the passive income dream. So do you really think they’re going to give you time and attention?A lot of people who quit working for people quit because they don’t want to have a boss but what you do is that you get 10 clients and you end up with 10 bosses.You can always make money. There’s always ways to make money.If you are working as a business person or a freelancer you have the right to push back.Advice for podcastersMy one piece of advice is don’t copy other people. Don’t put ‘preneur’ at the end. Let Chris have that with Youpreneur. Don’t put ‘on fire’ at the end. Let John have that. Second piece of advice – just be overly yourself. Be almost too much you. QuoteDon’t be another grey person that blends in. If you have opinions get them out there.Mentioned in this EpisodeCaptivate.fmAtomic  Get in Touch with Mark AsquithWebsiteFacebookInstagramTwitter Get in Touch with Victoria BennionTo learn more about working with us visit https://victoriabennion.com/

In this episode you'll learn 10 ways you can repurpose your podcast interviews to really maximise your investment in this strategy and leverage your time.Mentioned in this episodeRev Speech to Text Services (Convert audio and video to text)Canva (Graphic Design)Get in Touch with Victoria BennionTo learn more about working with us visit https://victoriabennion.com/

Today we’re joined by Niki Hutchison who specialises in audience growth. Niki shares her top tips for growing your audience without paid ads.Niki has been developing effective strategies to grow businesses for over twenty years. As well as creating impactful marketing campaigns for agencies and clients, she has also managed and grown businesses, achieving huge increases in turnover. She’s built two of her own service-based businesses from scratch and has over ten years experience as an entrepreneur. There are not too many business scenarios that Niki hasn’t experienced!Key TakeawaysSince the pandemic it’s been really important to create a strong audience of people who love what you do.There is so much that you can and should do before you invest any money in Facebook Ads otherwise you’re likely to waste a lot of money:Make sure you’re really great at what you doSocial media – Make sure you’re in the place where people you want to attract are spending time.It’s key to optimise your presence on social media It’s important to grow your email list so you’re not reliant on social media to reach your audienceCreate a freebie that you know is going to appeal to your audience to grow your email listGo detective mode – Learn as much as you can about your audience. Install some kind of analyticsAsk for reviews and share themAttend networking events or host your ownWork with influencers. Invite them to your events.Be a joiner – join that membership or Facebook group. You really do get out what you put in. Join as many things as you can and them remove yourself from the ones that aren’t the right fit for you.To cultivate an engaged audience it’s about communication, consistency and claritySpeaking on podcasts can really shorten the lead time in which it takes for someone to become your client.QuoteThe more you niche, the more you lean in and the more you listen to what you know about your audience and listen to what they’re telling you the easier it becomes to create a freebie or lead magnet that they’re really going to want. Get in Touch with Niki HutchisonDownload Niki’s Tip Sheet: 25 Ways to Grow Your Audience Without Paying for Ads Learn more about Niki’s Audience Growth ClubListen to The Audience Growth Club PodcastWebsiteFacebookInstagramLinkedInGet in Touch with Victoria BennionTo learn more about working with us visit https://victoriabennion.com/

In today’s episode of the podcast we welcome Amy S Peele, award-winning, best-selling author of CUT and MATCH, medical mysteries with a mission and a side of humour.Amy S. Peele RN, is the award-winning, best-selling author of Cut and Match, medical mysteries with a mission and a side of humor.Before becoming a writer Amy enjoyed a fascinating 35-year career in the organ transplant field which provides an authentic backdrop to her books.She learned early on in her medical career that humor was an important survival skill and studied improvisation at the world premier school, Second City, in Chicago.Amy currently resides in San Francisco, close to the Golden Gate Bridge, where she loves to swim, teach chair yoga and meditate. Key TakeawaysMake your password to your computer at work the name of one of your characters so that even if your work is all consuming you are connected to your story Knowing how to be playful is important for survival when you’re one of five siblings A development editor keeps you on track with your writing and what moves the plot forward If you’re a new author looking for a press find out if they help you with your marketing and social media To market your book you need to put your business hat on and if you can’t find somebody who can help youSimple twists in your chair are really good for your spine You can write a beautiful book but if you get up in front of a group and you’re nervous and scared they won’t hear the story and who you are. If you can relax, deliver and be purposeful and calm they’re just going to want more. QuoteSometimes if you’re going to do something bold and you’re not sure what it might be if you ‘Yes and’ that scary thing, your mind kind of goes OK I’ll try it. Mentioned in this EpisodeClaire DiabLouise PennyFrom Page to Stage by Betsy Graziani FasbinderGet in Touch with Amy S PeeleWebsiteFacebookInstagramTwitter Get in Touch with Victoria BennionTo learn more about working with us visit https://victoriabennion.com/

In this episode we talk about, do podcast guests get paid? This question often crops up when people are considering embarking on a podcast interview strategy and are not sure where their ROI is going to come from.To learn more about working with us visit https://victoriabennion.com/

In today's episode we welcome original spice girl, abuse survivor and founder of La Vie Refresh Health and Wellness, Verna Haywood.Verna Haywood fled an abusive relationship in Trinidad with just £100 and a suitcase and came to the UK in 1997 determined to be the voice for women in similar situations who have yet to find their own strength.At La Vie, Verna uses the seven pillars of health and wellness to Rebalance, Restore and Renew women to enable them to live a life of wholeness. Verna’s method combines a holistic approach to re-establish harmony between body, mind and soul. It draws on the principles she learned growing up on the island of Grenada, in the Caribbean, using nature and seasonal produce to feed, sustain and medicate to ensure a healthy, balanced life.Key TakeawaysWomen are powerful. We have everything we need inside of usDon’t let concerns about money stop youDon’t go into a relationship thinking you can change the other person QuoteWe just need to take that bagagge out and step into our power because we have everything within us. Get in Touch with Verna Haywood WebsiteFacebookLinkedInGet in Touch with Victoria BennionTo learn more about working with us visit https://victoriabennion.com/

Imagine speaking on 70 podcasts to find only one yielded results. This is completely avoidable and in today’s episode we share how to get results as a podcast guest.Get in Touch with Victoria BennionTo learn more about working with us visit https://victoriabennion.com/

In today’s episode we welcome Jeremy Enns, the CEO of podcast marketing agency Counterweight Creative and creator of Podcast Marketing Academy. Jeremy talks to us about how to succeed with podcasting from both sides of the mic.Jeremy Enns is the CEO of podcast marketing agency Counterweight Creative and creator of Podcast Marketing Academy, a high-intensity, cohort-based course for creative mavericks looking to grow a raving base of brand evangelists.He’s spent the past 5 years traveling full time, once bicycled across Europe, and will always look back on the day he finally saved up enough money to buy the Millennium Falcon Lego set as one of his proudest achievements.Key Takeaways It’s beneficial to guest on shows with adjacent audiencesIt’s important to listen to a show before pitching and find something to connect with a hostLet a host know what’s in it for them if they interview youIt’s not so much about how you market your podcast but making sure you are creating a really good podcast in the first placeDon’t get hung up about your audio. Choose an external mic and move on. The quality will be so much better than your inbuilt micAsk yourself: Is my show worth someone’s time? Get in Touch with Jeremy EnnsWebsiteTwitterGet in Touch with Victoria BennionTo learn more about working with us visit https://victoriabennion.com/

Being a guest on other people’s podcasts offers one of the most effective ways for you to get in front of your target audience, to gain visibility and build your brand.But once you’re booked on podcasts how do you ensure that you really showcase your expertise and maximise the impact of your interviews?In this episode we’re going to talk about how to be a great podcast guest so that you're set up for success with this strategy.Equipment mentionedLogitech c920 WebcamBlue Yeti Microphone  Podcasts mentionedMake it RightInspired Energy5 Minute SuccessSage AdviceRead to LeadManage SmarterThe Entrepreneurial YouGet in Touch with Victoria BennionTo learn more about working with us visit https://victoriabennion.com/

In today's episode we welcome James Morgan-Jones, the author of The Glasswater Quintet, a series of psychological thrillers, with a supernatural touch. James began his career as a professional actor but after a serious accident retrained as a feline behaviourist.James Morgan-Jones was born and brought up on the Essex/London borders. His mother was Welsh and his father from the East End. He trained as a professional actor at the Guildhall School of Music and Drama in London and worked for several years in the theatre. After a serious accident he retrained as a feline behaviourist and now lives in West Wales.He began writing seriously after gaining an MA with Distinction from Trinity Saint David University in Carmarthen. He then embarked on The Glasswater Quintet, a series of psychological thrillers, with a supernatural touch. The novels are linked by character and place but set in different decades, from the 1940s onwards. The first book in the series, On the Edge of Wild Water, was published by Wordcatcher in the summer of 2017. This was followed by the second in the quintet, The Glass Citadel, later that year, as well as a short story collection, The Wheel and Other Stories. The third novel, The Stone Forest, was published in November 2018, followed by the fourth – Eye of the Rushes – in 2020.James is also an accomplished speaker and a respected poet. He was featured in a radio interview for World Poetry Day 2020. In the autumn of 2019 his first collection of poetry, Living Places, Passing Lives, was published by Wordcatcher.Get in touch with James Morgan-JonesWebsiteTwitterFacebookGet in Touch with Victoria BennionTo learn more about working with us visit https://victoriabennion.com/

In this episode we talk about how to prepare to be a guest on podcasts. Learn why it's important to have your house in order before you start pitching to hosts and how to make a great impression.Equipment mentionedLogitech c920 WebcamBlue Yeti Microphone  Experts mentionedMonkeynut AudiobooksGet in Touch with Victoria BennionTo learn more about working with us visit https://victoriabennion.com/

Teresa is a leading marketing influencer in the UK, ranked number five in MarkET.Live’s Top 30 Marketers that Inspire in 2021. She is the founder of, Marketing that Converts, The Academy, where she works with businesses, entrepreneurs and marketers to help them enhance their digital marketing & social media efforts.An award-winning international speaker, TEDx speaker and thought leader, Teresa has shared her social media and digital marketing strategies on international stages including the World Marketing Summit, Inbound 2020, 3XE and Social Day. Through her popular weekly podcast, Marketing that Converts, Teresa has interviewed leading entrepreneurs such as, Amy Porterfield, Michael Hyatt, Pat Flynn, Dean Graziosi, Jasmine Star, James Wedmore and Michael Stelzner. However, when Teresa founded her agency in 2013 she was a single mum with no savings, having left her corporate role. She had just one week to set up her business and make enough money to keep a roof over her and her daughter’s head. Teresa worked super hard and managed to get clients. Her agency grew quickly and soon Teresa was overwhelmed and worn out. To increase her knowledge, she invested in online trainings, memberships and masterminds, which she discovered she loved, and was inspired to create her own online academy. Teresa enjoys spending time with her lovely husband, daughter and two stepchildren. She doesn’t have many hobbies because she loves what she does so much that she can’t help but do it all the time.   Being British, Teresa loves tea and by tea she means gin.Get in Touch with Teresa Heath-WareingWebsiteTwitterFacebookInstagramLinkedInGet in Touch with Victoria BennionTo learn more about working with us visit https://victoriabennion.com/

In today's episode we welcome Jini Reddy who is the author of Wanderland, shortlisted for the Stanford Dolman Award for Travel Book of the Year and for the Wainwright Prize. She has contributed to anthologies, penned an award-winning guidebook (Wild Times)and her texts and poems have been displayed in exhibitions at London’s Southbank Centre and at the Royal Botanic Gardens, Kew. As a journalist and travel writer, she has written widely for national press and in 2019 was named a National Geographic Woman of Impact. In her writing, she increasingly occupies a cross-cultural, cross-genre space where place, spirituality, nature and culture meet. Jini was born in Britain to Indian parents from South Africa, and raised in Quebec, Canada. She now makes her home in South West London.Jini Reddy offers mentoring for aspiring authors, marketing consultancy for authors and also eco-travel, personal development, and wellbeing ventures.  Get in Touch with Jini ReddyWebsiteTwitterGet in Touch with Victoria BennionTo learn more about working with us visit https://victoriabennion.com/

In this episode we talk about how to put together your podcast pitch to ten times your chance of a yes from hosts, how to set up your media kit and what to include in your podcast information sheet.Download your free copy of our professionally-designed CANVA podcast information sheet template here Get in Touch with Victoria BennionTo learn more about working with us visit https://victoriabennion.com/