Kate Bradley Chernis, co-founder and CEO of Lately, joins Social Pros to discuss the revolutionary power of AI in the content creation and marketing spaces. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details AI technology is coming on at a rapid pace, and this Social Pros guest is at the absolute collision point of social media and technology! Kate Bradley Chernis, the Co-founder & CEO of Lately.ai, joins this Best Of edition of the Social Pros podcast to discuss AI applications in the world of sales and marketing. Kate explores why social pros need to look for more interesting and compelling ways to draw audiences in and how Lately is helping users raise engagement levels by generating words that convert. We hear how important it is for social pros to break down communication barriers using touchpoints that trigger nostalgia, memory, and emotion, as well as the various ways AI can make that process easier. In This Episode: 3:19 – Introducing Kate Bradley Chernis 3:40 – Introducing Lately 6:46 – Values humans care about 12:39 – Is FOMO dead? 13:50 – Saving time or boosting engagement? 16:31 – The best source material for AI 20:10 – How writers can see AI as a tool, not a threat 24:45 – How AI helps with engagement 27:04 – Which team should own the Lately relationship? 29:13 – Being more social on social with AI 31:30 – Lately office hours 38:08 – Kate leaves advice for social pros Resources Get the new State of Marketing report for free from Salesforce Schedule a consultation with ICUC Grab your free Social Media Audit Bundle Lately.ai Lately.ai on Twitter Kate on Twitter Visit SocialPros.com for more insights from your favorite social media marketers.

It’s hard to narrow this guest’s titles down…but here goes! This episode of Social Pros features DoctorJonPaul, an influencer, educator, public speaker, thought leader, media critic, podcast host and…well, the list goes on! Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details Building a personal brand and becoming a social trailblazer off your own back is no mean feat. But one person who has done just that is DoctorJonPaul. On this episode of Social Pros, DoctorJonPaul explains how they became a creator, the processes they use to build their brand and how they choose which social platforms to prioritize. Plus, they share their views on Twitter’s changes, reveal all about how their podcast, BFF: Black, Fat, Femme, came to be, and provide some unmissable top tips for budding social pros. This one’s a real must-listen! In This Episode: 4:34 – Let’s introduce DoctorJonPaul 6:10 – How they became a creator 12:26 – Deciding what to create each day 16:32 – Investing in self-promotion 20:24 – Twitter changes: DoctorJonPaul’s take 23:10 – Branching onto other platforms 27:09 – BFF: Black, Fat, Femme 37:20 – Advice from DoctorJonPaul Resources Get the new State of Marketing report for free from Salesforce Schedule a consultation with ICUC Grab your free Social Media Audit Bundle DoctorJonPaul’s website Follow DoctorJonPaul on Twitter Follow DoctorJonPaul on LinkedIn Follow DoctorJonPaul on Facebook Follow DoctorJonPaul on Instagram Tune in to BFF: Black, Fat, Femme Visit SocialPros.com for more insights from your favorite social media marketers.

This one’s a slightly different episode of Social Pros! On this episode, we are joined by Cassie Petrey, owner of Crowd Surf. She explains how she went from pop superfan to managing social for some of the top music stars we know and love.   Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud  ICUC  Full Episode Details   When we scroll through TikTok, Instagram or YouTube Shorts and see our favorite pop stars and influencers, we don’t always consider what led to the creation of each post or video.  But our latest guest knows the ins-and-outs of the megastars’ social strategies…  Cassie Petrey, owner of Crowd Surf, joins this episode of Social Pros to discuss how she transforms musicians, comedians and influencers into masters of social.  She describes how she got into the industry, using social to let audiences help fulfil your goals and talks about what platforms are underused.  Plus, tune in for plenty of Backstreet Boys fangirling!  In This Episode:  5:00 – Introducing Cassie  6:29 – Cassie’s journey in social  14:05 – Social media as the benchmark of success  16:16 – Why she pushes clients to remember non-social goals  20:54 – Coaching clients on big social media changes  28:56 – Highlighting under-utilized platforms  36:26 – Where to find Cassie  37:37 – Final advice for social pros  Resources  Get the new State of Marketing report for free from Salesforce  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Visit SocialPros.com for more insights from your favorite social media marketers.  

It’s remarkable that this guest hasn’t been on Social Pros before…he’s made for it! On this episode, we welcome Tyler Lessard, VP of Marketing and Chief Video Strategist at Vidyard.  Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:   Salesforce Marketing Cloud  ICUC  Full Episode Details   We’re living in the age of the content creator. YouTubers and TikTok stars dominate the minds of the youth and fans gravitate towards their content like nothing else!  So, is it time social media teams took a leaf out of their book?  On this Social Pros episode, Tyler Lessard, VP of Marketing and Chief Video Strategist at Vidyard, explains why he thinks social teams need to adopt a “creator mindset”.  He preaches the power of vertical video, explains how Vidyard keep their conversations fluid across platforms and shares his thoughts on whether B2B brands can actually generate leads on TikTok.  Plus, Tyler reveals all about how he got started at Vidyard and how they work their magic on social.  In This Episode:  4:39 – Introducing Tyler  7:13 – Background on Vidyard  8:52 – Tyler’s journey to social  11:20 – Keeping conversation fluid across platforms  15:20 – Why social media is a creator game  19:10 – Cultivating creator curiosity in a B2B team  27:27 – B2B brands – can they generate leads on TikTok?  32:08 – Media brand vs company brand  37:47 – Final advice from Tyler Lessard  Resources Get the new State of Marketing report for free from Salesforce  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Connect with Tyler on LinkedIn  Follow Tyler on Twitter  Buy ‘The Visual Sale’   Visit SocialPros.com for more insights from your favorite social media marketers. 

So we’ve made it to the end of 2022. In this special episode, Anna Hrach, Erika Lovegreen and Daniel Lemin sit down to highlight some of their favorite Social Pros guest moments from the past year. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details 2022 hasn’t been an easy ride for social pros. But, still, the podcast has welcomed over 40 incredible guests onto the show who have done their bit to provide unmatched advice and remarkable stories over the past year. In this special end-of-year episode of Social Pros, we revisit six of our favorite guest moments from the past 12 months. From Allison Day’s words on how Reddit breaks the fourth wall to Luz Bickert and Melissa Rivers’ reminder that it’s OK to have fun on social, hosts Anna Hrach, Erika Lovegreen and Daniel Lemin have been spoilt for choice in picking their favorites. Find the full episodes with guests featured in this special down below. In This Episode: 0:00 – Introduction 3:32 – Erika’s first pick 7:57 – Daniel’s first pick 14:23 – Anna’s first pick 20:20 – Erika’s second pick 25:00 – Daniel’s second pick 31:08 – Anna’s second pick 36:18 – Key takeaways from our 2022 episodes 39:29 – Closing thoughts 40:28 – Outro (thank you Social Pros listeners!) Resources Get the new State of Marketing report for free from Salesforce Schedule a consultation with ICUC Grab your free Social Media Audit Bundle How Justin Tse Gained 1.5 Million Followers How Reddit Broke the Fourth Wall and the Internet (Allison Day) How Chili’s & Mattress Firm Made the Perfect Social Pairing (Luz Bickert & Melissa Rivers) How to Break Out of Your Social Comfort Zone (José Avila) How to Create Social Conversations that Connect (Brooke Sellas) How Lyft Drives Organic Social with Data and Heart (Stephanie Ramirez) Visit SocialPros.com for more insights from your favorite social media marketers.

While we don’t have a new episode for you this week, co-host Anna wanted to jump on the mic to wish all you social pros out there a Happy Holidays and a Happy New Year! Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud  ICUC  Full Episode Details  Anna, Erica, and Daniel are taking a break for the holidays but will be back soon with our 2022 wrap-up Social Pros episode. In that episode, we’ll be taking a look back at some of our favorite moments and best pieces of social pros advice from 2022.   In the meantime, now is a perfect time to catch up with any episodes you’ve missed over 2022 or even before. We have 10 years of Social Pros episodes for you to dig into.  We wanted to take the opportunity to wish you all a Happy Holidays and a Happy New Year from all of us at Convince & Convert. We’ll be back on December 30th for our next episode – don’t miss it!   Resources  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Visit SocialPros.com for more insights from your favorite social media marketers. 

How brands think about online communities has to change. And who better to discuss this with than Chris Penn, co-founder and Chief Data Scientist at TrustInsights.AI. He joined Social Pros to discuss private social and online communities, and to tell us the one thing social media marketers and salespeople should be doing. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details There’s just so much good stuff to unpack from this Social Pros episode that it’s hard to think of an opening sentence for these show notes! Chris Penn, co-founder and Chief Data Scientist at TrustInsights.AI, joins this episode for his second appearance. Chris shared a ton of excellent advice and insights on private social, online communities, data privacy laws and reading data analytics. Plus, he shared his thoughts on social teams’ responsibilities regarding psychological safety, the diminishing need for users to feel a personal connection and revealed what he believes to be the one most useful thing social media marketers can do right now. In This Episode: 3:43 – Introducing Chris Penn 8:40 – Do you have the recipe? 9:59 – Understanding data – where do people go wrong? 12:05 – Why to go into data with understanding 13:41 – Lessons to learn from available data 17:12 – The importance of listening 19:40 – Running a Slack channel and progression of private social 25:28 – Psychological safety 26:52 – Topical interest over personal connection 30:37 – How should social pros consider measurement? 35:27 – Centralized analytics team vs knowledge across the team 37:38 – Chris leaves advice for social pros Resources Get the new State of Marketing report for free from Salesforce Schedule a consultation with ICUC Grab your free Social Media Audit Bundle Follow/connect with Chris on LinkedIn Follow Chris on Twitter Chris’ personal website TrustInsights.ai Our previous episode with Chris Visit SocialPros.com for more insights from your favorite social media marketers.

Joseph Galbo, Social Media Specialist at the U.S. Consumer Product Safety Commission, rejoins Social Pros to explain how he and his team navigate social media shifts. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details Social media is ever-changing. And, in light of these constant shifts, it’s important to stay on top of how we can meet our audiences where they are at. On this episode of Social Pros, Joseph Galbo, Social Media Specialist at the U.S. Consumer Product Safety Commission, makes his second appearance on the show. Joseph explains how he weathers social media storms and continues to put fun at the forefront of his approach. He also shares his views on the changes at Twitter and Meta. Plus, he details how he prioritizes social output in a small team, outlines his idea processes and tells us how he achieves flexibility and autonomy to disrupt convention on social.   In This Episode: 3:45 – Introducing Joseph Galbo 6:20 – How USCPSC’s voice changed during COVID 10:04 – USCPSC’s reaction to changes on social 14:59 – Why Joseph wanted to reassure his audience 20:05 – Social listening and observing change 21:49 – Where should small social teams focus their time? 26:23 – Expressing creativity in a government organization 31:48 – Autonomy at USCPSC 35:20 – Joseph’s creative process secrets 39:38 – Advice for social pros Resources Get the new State of Marketing report for free from Salesforce Schedule a consultation with ICUC Grab your free Social Media Audit Bundle Connect with Joseph Galbo on LinkedIn Follow the US Consumer Product Safety Commission on Twitter Follow Joseph Galbo on Twitter Visit SocialPros.com for more insights from your favorite social media marketers.

Social media is an incredible thing. For many of us, without it, we simply wouldn’t have a career. But it does have its dangers too…and they can’t be ignored. That’s why we invited Dr. Brian Boxer Wachler, MD and TikTok influencer, onto Social Pros to discuss how he balances his career on social with his in-person experiences and relationships. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud  ICUC  Full Episode Details   The title of our show is Social Pros…but we rarely talk about the social ‘cons’.   We all know how popular social media is, not to mention how important it is for modern society. Our jobs literally depend on it!   But, today’s guest Dr. Brian Boxer Wachler, MD & TikTok influencer, joins Social Pros to discuss the dark side of social and how to create a healthy balance between staying active online and holding strong relationships off it.  Brian explains his big break on social, when he realized he was big on TikTok and how his content has evolved.  Plus, he discusses his book, Influenced: The Impact of Social Media on our Perception, explains the benefits and dangers of social media and how he evaluates success on social.  In This Episode:  3:52 – How Dr. Brian first got started on social media  6:20 – The moment social media clicked for Dr. Brian   8:23 – How Dr. Brian’s social media content has evolved   10:06 – Why Dr. Brian decided to come up with his own metrics for TikTok  14:14 – Taking a balanced view of social media   16:29 – What led Dr. Brian to write his book  21:55 – How to avoid getting too sucked into social media  23:41 – How to avoid social media burnout   27:09 – The warning signs of social media addiction  32:02 – Dr. Brian’s one tip for those wanting to become a social pro Resources:  Get the new State of Marketing report for free from Salesforce  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Follow Dr. Brian Boxer Wachler on Twitter  Follow him on Instagram  Follow him on TikTok  His book: Influenced: The Impact of Social Media on our Perception  Visit SocialPros.com for more insights from your favorite social media marketers.

We’re away for Thanksgiving, but we couldn’t leave you without an episode this week…so here’s one from the archives. In this Greatest Hits episode, we revisit a fascinating discussion we had with Kate Winick, Senior Director, Social Media at Peloton.  If you’re celebrating Thanksgiving, we hope you have a wonderful one! Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud  ICUC  Full Episode Details    With new algorithms popping up every other day, there’s a lot to consider when engaging audiences on social. It’s no longer just about how many likes or shares a post gets. It’s about monitoring how you're perceived in the industry and the world.  If there’s one person who understands this well, it’s Kate Winick, the Senior Director of Social Media at Peloton. She joins Social Pros to share some insights into how things work behind the scenes at Peloton and how the team manages to engage such a large audience.  Kate also tells us how Peloton maintains the balance between giving its instructors creative freedom and fostering brand integrity. There’s even a little bit on some of the most highly underrated metrics social pros should be looking out for today. So, this is an episode you don’t want to miss!  In This Episode:  1:13 – Introducing Kate Winick  3:43 – Bringing content calendars together for initiatives  6:40 – Tapping into conversations than keep fans engaged  12:11 – Engagement that blew Kate away  17:19 – Giving instructors creative freedom  19:23 – Kate’s advice for trusting creative partnerships with talent  22:52 – How Peloton measure social success  28:00 – Do Peloton have channel-specific owners?  32:19 – Training challenges at Peloton today  35:05 – Dealing with burnout in social  39:05 – Where to find Kate and Peloton  39:35 – Kate leaves advice for social pros Resources Get the new State of Marketing report for free from Salesforce  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Peloton website  Follow Kate on Twitter  Connect with Kate on LinkedIn   Visit SocialPros.com for more insights from your favorite social media marketers. 

Imagine taking thousands and thousands of hours of archive footage and hand-picking the perfect clips for social media. Well, that’s how today’s Social Pros guests have become super popular on numerous platforms.  Hear how Caroline Frick, Founder and Executive Director, and Elizabeth Hansen, Managing Director of the Texas Archive of the Moving Image amplify their work on social in this episode.  Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud  ICUC  Full Episode Details   We are delighted to welcome Caroline Frick, Founder and Executive Director, and Elizabeth Hansen, Managing Director of the Texas Archive of the Moving Image, onto this week’s Social Pros.  In this episode, Caroline and Elizabeth explain what they do and explore how using social media has helped amplify their hard work and attract brand-new audiences to their website.  Plus, they explain the links between archiving and social media and why they’re the perfect match, how they select archive footage for social and how they measure engagement.  The guests also highlight their free digitization program, impart some incredible advice and share the story of a certain wig-wearing turtle…there’s a lot of wig-wearing turtle chat!  In This Episode:  3:51 – Introducing Caroline Frick and Elizabeth Hansen  6:46 – An overview of the Texas Archive of the Moving Image  14:22 – How TAMI balance their day-to-day PLUS social  17:36 – How TAMI select archive footage for social  19:37 – Explaining a certain wig-wearing turtle  29:37 – How TAMI measure social media success  31:31 – TAMI’s free digitization programme  35:13 – Caroline and Elizabeth provide top tips for social pros Resources  Get the new State of Marketing report for free from Salesforce  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Visit SocialPros.com for more insights from your favorite social media marketers. 

Sam Gonzales, Social Media Manager at Zillow, joins the Social Pros podcast to explore the power of collaboration and how it’s helped him take his brand’s social approach to the next level. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud  ICUC  Full Episode Details   Finding your voice on social media is no mean feat. When you’re tasked with educating your audience while maintaining a fun, light-hearted approach that resonates with people, collaboration is simply essential.  On this episode of Social Pros, Sam Gonzales, Social Media Manager at Zillow, explains how collaboration has helped him grow their social profile.   Sam details how the company joined forces with pet-sitting organization Rover, dives into the role social plays in corporate communication and lets us in on how Zillow’s team functions through building partnerships.  We’d also just like to note that this episode of Social Pros was recorded prior to the recent Twitter layoffs.  In This Episode:  4:44 – Introducing Sam Gonzales  5:35 – Zillow’s social strategic mission  7:16 – Balancing education and fun on social  10:27 – Cutting through the noise in real estate social  13:17 – Does Zillow react to current affairs?  16:55 – Zillow’s collaboration with Rover  21:18 – How Sam has structured his social team  25:08 – Exploring brand collaborations  27:14 – Changing approach for each channel  32:19 – Leveraging trends on TikTok  36:45 -Sam provides top tips for social pros  Resources  Get the new State of Marketing report for free from Salesforce  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Connect with Sam on LinkedIn  Visit SocialPros.com for more insights from your favorite social media marketers. 

There’s no simple hack to finding success on social. Everyone takes their own path, though not many used to be a chef!  Duarte Garrido, Global Head of Social Media and Cross-Channel Activation at Standard Chartered, joined this week’s Social Pros to discuss how curiosity fueled his social career.  Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud  ICUC  Full Episode Details   We are excited to welcome Duarte Garrido, Global Head of Social Media and Cross-Channel Activation at Standard Chartered, onto Social Pros this week.   In this episode, Duarte harks back to his days as a chef and explains how the lessons he learned kickstarted his career on social. Plus, he explains the importance of social for PR and marketing, how he measures success and what he looks for in new team members.  Duarte also outlines his career to date and provides unmissable tips and tricks for social pros at any stage of their career.   In This Episode: 6:17 – Introducing Duarte  7:07 – Duarte’s path to social media  12:30 – How curiosity propelled Duarte’s career  15:25 – Pre-requisites to becoming a social pro  17:29 – What drew Duarte to Philip Morris?  23:09 – Why Duarte’s role Philip Morris role felt counterintuitive  26:39 – How he keeps his team focused on metrics at Standard Chartered  34:39 – Duarte’s mindset for any social media and marketing team  35:24 – How to start at a new company as a leader in social  40:30 – How Duarte views social media  41:30 – Duarte’s advice for budding social pros Resources  Get the new State of Marketing report for free from Salesforce  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Connect with Duarte on LinkedIn  Follow Duarte on Twitter  Visit SocialPros.com for more insights from your favorite social media marketers. 

You wouldn’t necessarily think much about the sewerage system that runs beneath your feet, or that a sewer district could be a powerhouse of engagement on social.   But this week’s Social Pros guest, John Gonzalez, Communications Manager at Northeast Ohio Regional Sewer District, is using personality to build strong human connections.   Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud  Full Episode Details   If you’re not following Northeast Ohio Regional Sewer District on Twitter, you’re missing a trick. The organization has a following of over 35,000, which has grown through its unique and hilarious social approach.   We had to invite their Communications Manager, John Gonzalez, onto Social Pros to hear his top tips and tricks.  John explains the challenges he has faced in making a sewer district exciting on social and discusses how his job plays out day-to-day.  Plus, he reveals top tips on building human connection through adding personality to your content and staying on top of trends. If you’re looking to grow a unique, relatable brand on social, you’re in the right place.  In This Episode:  4:23 – Introducing John Gonzalez  5:40 – What is Northeast Ohio Regional Sewer District?  6:30 – John outlines his role  8:39 – How John stays ‘human’ on social  12:09 – Cultivating and nurturing a community of active followers  14:53 – Earning leaders’ trust for a unique social approach  17:45 – Gaining freedom and creativity for social  22:39 – John’s content creation process  25:35 – Did John always use Twitter?  26:45 – Does John ever switch off?!  27:56 – How NE Ohio Regional Sewer District approach other platforms?  30:14 – Creating social content without expectation  33:00 – John explains his campaign  39:23 – John Gonzalez’s top tip for social pros  Resources  Get the new State of Marketing report for free from Salesforce  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Connect with John on LinkedIn  Follow John on Twitter  Northeast Ohio Regional Sewer District website   Visit SocialPros.com for more insights from your favorite social media marketers. 

Even if a brand’s social approach looks like it’s all fun and games, there’s a lot of hard work, thought and strategizing going on behind the scenes. And, this week’s Social Pros guest gets to experience both! Eric Gray, Senior Director of Content & Engagement at Universal Parks & Resorts, joins this episode of the podcast with top tips and tricks for capturing social moments and more. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details Here at Social Pros, we were so excited to have Eric Gray, Senior Director of Content & Engagement at Universal Parks & Resorts, on the podcast. Not just because we love theme parks, but because their social approach is superb! Eric preaches the power of user-generated content and explains how he leverages it at Universal. He explores the challenges he faces, where he looks for inspiration and details their Instagram and Twitter strategies. Plus, Eric tells us how he looks to engage communities through content and so much more. It’s a fun episode with some excellent insight from a true social pro. In This Episode: 5:12 – Introducing Eric Gray 6:16 – Eric’s day-to-day 9:46 – Typical challenges Eric faces 14:35 – Social for a theme park during COVID 17:09 – What role does a theme park play in virtual spaces? 20:26 – Seeking social inspiration in a theme park 24:35 – How Universal Parks & Resorts use UGC 31:48 – How their Twitter creates awe and wonder 38:07 – Eric gives advice for social pros Resources Get the new State of Marketing report for free from Salesforce Schedule a consultation with ICUC Grab your free Social Media Audit Bundle Follow Eric on LinkedIn Follow Eric on Twitter Visit SocialPros.com for more insights from your favorite social media marketers.

Jamie Dinar, Senior Manager, Social & Digital Content at Glossier, joined this episode of Social Pros to unpick the brand’s distinctive social strategy and provide top tips and tricks for social pros. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details We all know how fast-paced social media is. 24/7, it simply does not sleep. There are many brands out there whose social media speed and efficiency are just off the charts. One of them is the skincare and beauty brand, Glossier. But how do they do it? We asked their Senior Manager of Social & Digital Content, Jamie Dinar, on the latest episode of Social Pros for her ‘secret sauce’ on becoming agile on social. Jamie explained how her team at Glossier is empowered to act fast and said that clear communication between colleagues is key to being proactive in social. We don’t want to give too much more away because this episode is packed with so many helpful takeaways to switch your approach to social up a gear. In This Episode: 5:11 – Introducing Jamie Dinar 6:00 – Glossier’s social blueprint 9:01 – Jamie’s role at Glossier 10:43 – Staying agile on social 13:32 – Eating, breathing and sleeping social 15:17 – Glossier’s TikTok approach 19:27 – The community aspect of Glossier 22:46 – How Glossier keeps their brand voice united 25:30 – Replicating in-store experience online 28:51 – Jamie’s TikTok Live experience 32:15 – What to expect from Glossier – end of 2022 33:45 – Jamie’s advice for budding social pros Resources Get the new State of Marketing report for free from Salesforce Schedule a consultation with ICUC Grab your free Social Media Audit Bundle Follow/connect with Jamie on LinkedIn Follow Glossier on Twitter Visit SocialPros.com for more insights from your favorite social media marketers.

Standing out on LinkedIn is no easy feat, and yet this week’s Social Pros guest has mastered the art of LinkedIn marketing. Daniel Murray, Founder of The Marketing Millennials, joins the podcast to spill his LinkedIn secrets and tips for success. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details With over 450,000 followers on LinkedIn, you’ve probably already come across some marketing wisdom from The Marketing Millennials. We just had to learn the secrets behind its success and invited Founder Daniel Murray to the Social Pros podcast. Daniel explains why he began to focus on LinkedIn and how he got to where he is today. He explores the challenges of LinkedIn marketing, the content trends he’s noticed on the platform, and why you should always “speak the language” of your chosen platform. We hear his insights into audience research, how B2B marketing differs from B2C, why you should try to focus on one thing at a time, and so much more. If you’re looking to break into LinkedIn marketing, this is the episode for you. In This Episode: 4:09 – An introduction to Daniel 6:40 – Daniel’s involvement in Sales Impact Academy 9:56 – How Daniel approaches LinkedIn for Sales Impact Academy 17:06 – Creating good content on LinkedIn 23:53 – Daniel introduces Marketing Millennials 29:11 – What has Daniel learned when growing Marketing Millennials? 34:34 – Content repurposing to help grow your business 38:36 – Where to follow Daniel 40:04 – Daniel’s advice for social pros Resources Get the new State of Marketing report for free from Salesforce Schedule a consultation with ICUC Grab your free Social Media Audit Bundle Sales Impact Academy Follow The Marketing Millennials on LinkedIn Follow The Marketing Millennials on Instagram Check out The Marketing Millennials podcast Visit SocialPros.com for more insights from your favorite social media marketers.

Robert John Thompson, Director of Digital Marketing at Joseph M. Katz Graduate School of Business, University of Pittsburgh, joins the Social Pros podcast to explain how social media marketers can enhance their operations through higher education and empathy. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Full Episode Details The marketing landscape is constantly changing. This means it’s increasingly important that marketing professionals have knowledge across multiple areas so their teams can grow and evolve. In this episode of Social Pros, Robert John Thompson, Director of Digital Marketing at Joseph M. Katz Graduate School of Business, University of Pittsburgh, shares the ins and outs of his journey from graphic design to marketing, his current role, how marketers can move with the times and so much more. Get ready to note down some top tips from RJ on audiences, upskilling and marketing with empathy. Plus, he shares why he thinks marketers should return to the classroom.   In This Episode: 4:20 – RJ explains his job role and background 7:27 – Why RJ pivoted from graphic design to marketing 12:37 – How marketers can work with designers and create better briefs 15:35 – RJ explains his preference for in-house teams over agencies 21:56 – How the last two years have impacted marketing strategies 23:41 – RJ’s student-centered strategy 30:37 – How RJ made a business case for embracing social media 38:42 – RJ shares his top tip for those who want to become a social pro Resources Get the new State of Marketing report for free from Salesforce Schedule a consultation with ICUC Grab your free Social Media Audit Bundle Content Marketing Awards 2022 Finalists and Winners Connect with RJ on LinkedIn Follow RJ on Twitter Visit SocialPros.com for more insights from your favorite social media marketers.

Stephanie Ramirez, Senior Data Analytics & Insights Lead at Lyft, joined the Social Pros podcast to share how you can approach social with “good energy.” Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Full Episode Details In this saturated social media world we live in, brands are always looking for new ways to stand out. Our guest this week, Stephanie Ramirez, Senior Data Analytics & Insights Lead at Lyft, says there’s no perfect recipe, but focusing on authenticity and good energy is the best route to take. Stephanie hops on Social Pros this week to share her top social tips and explain how she is helping Lyft drive organic social with data and heart. Stephanie explores the important role data plays in building a strong social media strategy or campaign. In her view, data is crucial to the decisions you make, but you should pair that up with relatability to drive organic social and push your brand into the spotlight. In This Episode: 05:02 – When did Stephanie get into data & analytics? 07:58 – What tools does Stephanie use? 09:20 – How Lyft use data in their brand strategy 14:18 – Lyft’s ‘favorite’ metrics 15:41 – Lyft x Wienermobile 18:54 – How TikTok is used at Lyft 21:32 – Understanding TikTok from a data perspective 24:17 – Does authenticity spark community engagement for Lyft? 27:09 – Stephanie’s surprise social moments 30:48 – Advocating your content – with proof 33:49 – How Lyft keep up with the 24/7 nature of social 36:37 – Stephanie’s advice for budding social pros Resources Visit SocialPros.com for more insights from your favorite social media marketers.

Brian Honigman, Marketing Consultant at Honigman Media, joins the Social Pros podcast to explore the issue of impostor syndrome among social pros and how to navigate it. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details In the age of social media, one of the many perks is the freedom to express yourself — and on a large scale too. From a branding perspective, that’s a great opportunity. But marketers, content creators, influencers, and thought leaders often have a voice in the back of their heads asking, “does anyone want to hear this?” That’s what Brian Honigman, Marketing Consultant at Honigman Media, joins this episode of Social Pros to discuss. He explores the issue of impostor syndrome and how it affects so many people in the social media world. Brian explains how individuals and brands can put their thoughts out there while battling impostor syndrome. We also hear some top tips on building a personal brand on LinkedIn. In This Episode: 05:17 – Building a personal brand on LinkedIn 09:37 – What works well for Brian on LinkedIn? 12:22 – Brian’s go-to LinkedIn features 17:37 – Overcoming impostor syndrome on the platform 22:45 – Making great social media decisions 30:53 – How experimental should you be on social? 35:04 – How Brian got into teaching future marketers 39:55 – Brian’s advice for budding social pros Resources Get the new State of Marketing report for free from Salesforce Schedule a consultation with ICUC Grab your free Social Media Audit Bundle Check out Brian’s Twitter Connect with Brian on LinkedIn  Visit SocialPros.com for more insights from your favorite social media marketers.

Brooke Sellas, the Founder & CEO of B Squared Media, joins the Social Pros podcast to explore why social listening should be a vital part of every social marketing strategy. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details As far as social media is concerned, the trends you see today may be totally different tomorrow. Our guest this week, Brooke Sellas, the Founder & CEO of B Squared Media, gives us a lot to think about in this episode as far as adapting social strategies is concerned. At the very center of our discussion is social listening and how it’s enabled her team to deliver transformative results to their client. Brooke delves into some of the overlooked benefits of social listening and how it helps grow customer care strategies that ultimately result in better brand recognition. We also discuss Brooke’s new book, who it’s for, as well as some important concepts she covered that can help social pros connect with the audience. In This Episode: 06:19 Brooke gives an overview of what they do at B Squared Media 08:12 A rundown of some of the things Brooke does for her clients 09:32 Why B Squared Media is considered a boutique agency 12:14 How to maintain a traditionalist mentality in this new age of social media 13:58 Brooke sheds some light on B Squared Media’s mystery shopping program 17:21 Why social listening is so vital for brands 19:43 How Brooke’s team helps clients change their social strategy 25:08 Why you should think conversation, not campaign 28:00 Tools versus human services 31:10 Brooke mentions a few brands that are getting customer care right 32:56 The importance of listening to feedback 33:22 The target audience of Brooke’s book 36:34 Brooke’s advice to anybody who wants to become a social pro Resources Get the new State of Marketing report for free from Salesforce Schedule a consultation with ICUC Grab your free Social Media Audit Bundle Grab a copy of Brooke’s Book Follow Brooke on Twitter Visit SocialPros.com for more insights from your favorite social media marketers.

Ted Harrison, Head of Advertiser Production at Twitter, hopped on the Social Pros podcast to delve into the best ways to approach your Twitter content strategy in today’s world. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Full Episode Details It may have been around for 16 years now, but Twitter is still one of the go-tos for building a brand social media presence. So, who better to help you revamp the way you approach your content than Twitter’s Head of Advertiser Production, Ted Harrison? Ted joins this week’s episode to delve into the crux of what makes a standout social media strategy. As he tells us, it’s all about grabbing attention on social media, which all boils down to two things—pulling location and pulling context. He also highlights the video-centric nature of the platform and some of the best ways brands can leverage video to their advantage. Altogether, get ready to hear some very interesting metrics, Ted’s “magic ratio” on Twitter, and plenty more insights that are sure to help you take your Twitter game to the next level. In This Episode: 05:29 – What does Ted’s role entail? 06:49 – ‘Ted’s Top Gun: Maverick’ campaign 10:22 – Twitter content – How are brands thinking vs. how brands should be thinking 15:07 – Paying attention to audience 16:40 – Prioritizing video content on Twitter 20:10 – Do brands or creators lead the race in Twitter video content? 22:03 – Engaging with creators on behalf of brands 24:48 – Innovative creator-brand partnerships on Twitter 27:24 – How to have a voice on Twitter 29:41 – What, when and how to measure metrics 33:55 – Ted’s clever way to get the audience’s attention 38:13 – Ted provides expert advice for social pros Resources Get the new State of Marketing report for free from Salesforce Follow Ted on Twitter Schedule a consultation with ICUC Grab your free Social Media Audit Bundle Visit SocialPros.com for more insights from your favorite social media marketers.

José Avila, Customer Engagement Transformation Lead at Sanofi, takes the mic today to discuss breaking out of your social comfort zone, specifically within pharma. He explains why he wants to change the landscape of pharma social to make it more transparent and helpful to patients and customers and provides top tips for social pros within any industry. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Full Episode Details Changing the Landscape of Social Working in social for a pharma organization is not an easy task. It’s such an important industry, and that often leaves little room for maneuver when creating a social strategy. José Avila, Customer Engagement Transformation Lead at Sanofi, joins this Social Pros episode to discuss how to break out of your ‘social comfort zone’ and how he’s working to transform the face of pharma social. And that’s not all. He also talks about why he prioritizes customer engagement, putting the customer first in every situation, and how to talk to your superiors when putting forward progressive social ideas. The episode is jam-packed with excellent advice to get those social juices flowing, and you’ll be inspired to ask yourself questions about your own strategy! In This Episode: 05:06 – How pharma companies use social 09:00 – Where José’s passion for pharma began 15:13 – Has José’s late arrival to pharma social helped him? 17:26 – The pharma comfort zone 19:49 – How is social evolving? 25:10 – Doctors as influencers and José’s three mindsets 31:42 – José’s ‘secret sauce’ to breaking social boundaries 37:30 – Breaking out of your comfort zone 41:20 – José’s advice to budding social pros Resources Get the new State of Marketing report for free from Salesforce Schedule a consultation with ICUC Get your free Social Media Audit Bundle Follow José Avila on Twitter Follow Sanofi on Twitter Subscribe to José Avila (e-Chema TV) on YouTube Visit SocialPros.com for more insights from your favorite social media marketers.

Annie Culver, Director, Solution Ambassador Excellence at Emplifi, joins this Social Pros episode to share why she believes trying new things is key to becoming a social pro. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Full Episode Details Businesses are always looking for new ways to scale and delving deeper into their social media output is important to see what’s working well and what’s not. Annie Culver, Director, Solution Ambassador Excellence at Emplifi, joins this Social Pros episode to discuss her experiences working with huge global brands, using new tools to help businesses amplify their platforms, and why she thinks trying something new is essential for personal and business growth. This is a must-listen episode that’s full to the brim with incredible advice and interesting insights into Annie’s career. In This Episode: 04:24 – Annie details her early stages in social 07:22 – What does Emplifi do? 10:05 – Details on Annie’s role 14:00 – Annie on automation and AI’s role in social media 16:40 – Changes to Instagram content 24:46 – What trends does Annie notices within brands she works with? 28:13 – How can brands move on from the basics? 31:23 – Does social differ across the globe? 33:23 – How not to burn out working in social 39:20 – Annie’s advice on becoming a social pro Resources Get the new State of Marketing report for free from Salesforce Schedule a consultation with ICUC Grab your free Social Media Audit Bundle Connect with Annie Culver on LinkedIn Follow Annie Culver on Twitter Visit SocialPros.com for more insights from your favorite social media marketers.

Our potential to reach audiences on social media is probably the highest it’s ever been. And yet, with fierce competition and a crowded market, it’s much tougher to stand out these days. This week’s Social Pros guest is Gina Michnowicz, CEO & Chief Creative Officer at The Craftsman Agency, and she has some words of wisdom for anyone struggling to drive engagement. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details Gina Michnowicz, CEO & Chief Creative Officer at The Craftsman Agency, joins the Social Pros podcast to give us a behind-the-scenes look at how her agency creates magical moments for social media. Gina explains why all social campaigns need to lead with a strong story and why you should start with a clear objective before diving in. We hear many examples of campaigns that The Craftsman Agency has pulled off successfully, including viral Reddit AMAs and blockbuster movie campaigns. While we all aim to become social pros, Gina’s take is that the platforms change too rapidly to become a true expert in everything. But by keeping up with algorithm changes and experimenting to find what works, we can get pretty close. Gina also shares some insights into the best metrics to measure, how to deal with negativity online, and what you can do with a tight budget. It’s a truly packed Social Pros episode this week! In This Episode: 4:19 – Gina explains some of The Craftsman Agency’s work 7:48 – How Gina’s agency approaches channel management 10:56 – Gina gives her take on remote work’s effect on creativity 16:54 – Gina explains what it takes to work on a successful campaign 21:19 – How to optimize partnerships and build great working relationships 23:23 – How Gina coordinated a successful Reddit AMA 28:05 – The trick to balancing paid campaigns with organic 31:28 – How The Craftsman Agency measures ROI and organic campaigns 35:35 – Gina’s top metrics to measure 38:50 – How to get ahead on social without a big team or budget 42:31 – Gina’s top tip for anyone looking to become a social pro Resources Get the new State of Marketing report for free from Salesforce Schedule a consultation with ICUC Grab your free Social Media Audit Bundle The Craftsman Agency Visit SocialPros.com for more insights from your favorite social media marketers.

Andrew Jenkins, CEO of Volterra, takes the mic today to discuss his new book, Social Media Marketing for Business, and how it’s helping social pros solve the issue of scaling social across their organizations. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn’t do it without their help! This week: Salesforce Marketing Cloud Full Episode Details The ‘who owns social’ debate is one that we’ve probably tapped into a couple of times here on Social Pros. Now, somebody may finally have an answer to that! Andrew Jenkins, CEO of Volterra, joins this Social Pros episode to discuss his new book, Social Media Marketing for Business: Scaling an Integrated Social Media Strategy Across Your Organization. But that’s not all, he also shares valuable insights on tackling one of the most overlooked obstacles when it comes to social media success, corporate culture. This episode is full of useful anecdotes, advice, and a great conversation that’ll get you thinking about the state of social media operations in your organization. There’s also a great deal in there about the political clout that surrounds social. Bottom line, this is as real as it gets. In This Episode: 04:49 – Andrew explains why he wrote his book 07:07 – Why Andrew took an alternative angle in his book 09:39 – How Andrew became a social pro 12:31 – The changes to social in organizations 17:16 – How remote working has changed social teams 20:09 – Are Andrew’s University of Toronto students changing his ideas? 24:46 – How Andrew secured case studies for his book 28:33 – How he chose what to and what not to include in the book 30:58 – Where Andrew goes for social inspiration 34:42 – Andrew’s advice on how to become a social pro Resources Get the new State of Marketing report for free from Salesforce Schedule a consultation with ICUC Grab your free Social Media Audit Bundle Check out Andrew’s book Follow Andrew on Twitter Check out Volterra on Twitter Visit SocialPros.com for more insights from your favorite social media marketers.

Ken Madrigal, Senior Director, Unified-CXM Best Practices Group, Sprinklr, joins the Social Pros podcast to talk about the evolution of social care and the important role it presently plays in the social sphere. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Full episode Details The social media game isn’t what it used to be a few years ago. Social care has taken more of  front seat, and it deserves a closer look. This week’s guest, Ken Madrigal, Senior Director, Unified-CXM Best Practices Group, Sprinklr, takes us on a deep dive into what social care is and why it’s such an important consideration for brands today. He talks about the importance of viewing customers as humans and forming connections that go beyond simply quick responses. Ken also points out that social media, be it marketing or social care, is all about weaving experiences and, in turn, those experiences end up elevating the brand. In This Episode: 06:22 Ken tells us a little bit about his role at both Verizon and Sprinklr 08:41 How to create a personalized experience for customers 11:35 The evolution of social care 15:38 Where companies should strive to be with their social care 18:40 Ken shares a cross-section of the social care process at Verizon and Sprinklr 22:28 The best way to align different teams in terms of social care 26:59 How to prep social care teams to deliver service and guard their mental health 31:46 The part empathy plays in marketing 34:22 How smaller teams can take their customer experience game to the next level 39:17 Ken’s advice for anyone looking to become a Social Pro Resources Get the new State of Marketing report for free from Salesforce Schedule a consultation with ICUC Grab your free Social Media Audit Bundle Follow Ken on Twitter Check out Sprinklr on Twitter Visit SocialPros.com for more insights from your favorite social media marketers.

Ivonne Aldaz, Host and Content Creator, and David Ramirez, Senior Marketing Manager at TINT, join Social Pros to discuss the growing value of User Generated Content (UGC) and how TINT is making it a lot easier to reap the benefits of using UGC. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Full Episode Details Whether it’s from posts in a forum, consumer reviews, or random shoutouts, you’ve got to admit there’s a certain authenticity that comes from UGC. When a brand says something positive about itself, it’s flat-out marketing. But hearing how great a brand is from an actual user hits a bit closer to home base. In this episode of Social Pros, Ivonne Aldaz, Host and Content Creator, and David Ramirez, Senior Marketing Manager at TINT, highlight the growing role of UGC today and explain the various ways they’re giving UGC a wider platform at TINT. Hear everything from how TINT uses UGC to push its message forward to what makes up an effective UGC campaign. We’re getting to the bottom of what makes UGC so successful in this episode. In This Episode: 03:47 What is TINT? 07:58 Ivonne gives an insight into her role as content creator and host 09:42 David explains more about his role as Senior Marketing Manager 12:12 How UGC provides great social proof for brands 13:37 Why is UGC important? 17:54 The benefits of broadening your perspective on UGC 20:48 How Ivonne uses UGC at TINT 24:00 Who should own the UGC efforts in your company? 28:35 Why your HR team should be involved 29:22 Why employee feedback and testimonials are important 34:37 Key elements of a successful UGC or EGC campaign 37:07 Why imperfection is perfect 38:10 Representation is key 40:21 The Big Two with Ivonne and David Resources Get the new State of Marketing report for free from Salesforce Follow Ivonne on Twitter Follow David on Twitter Check out TINT’s Twitter Visit SocialPros.com for more insights from your favorite social media marketers.

Luz Bickert, Senior Social Media Manager at Chili’s, and Melissa Rivers, Director of Social at Mattress Firm, joined the Social Pros podcast to shed some light on how social media teams can collaborate productively. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Full Episode Details Successful social media campaigns all have a number of things in common – effective social listening and being receptive to collaborators are some of the key ones. But what if those collaborators are from a different company entirely? Luz Bickert, Senior Social Media Manager at Chili’s, and Melissa Rivers, Director of Social at Mattress Firm, discuss how they successfully navigated a collaborative social media campaign for April Fools’ Day. Is it best to thoroughly plan these joint exploits or make decisions off-the-cuff? How do you make decisions without a conflict of interest? Do you plan to go viral or just put all you can into connecting with your audience? Find out the answers to these questions and more in this episode of Social Pros. In This Episode: 4:21 – Luz introduces herself 5:02 – Melissa introduces herself 6:46 – The audience reaction to their social media collab 9:50 – The early stages of the Chili’s-Mattress Firm collab 13:39 – How the fan reaction felt 16:41 – How they responded to fans after the collab 19:36 – How other companies responded on social media 21:45 – Engagement goals and metrics 25:05 – The do’s and don’ts of social media collaboration 29:13 – The benefits of human social listening 33:46 – Luz and Melissa’s advice on how to become a social pro Resources Get the new State of Marketing report for free from Salesforce Schedule a consultation with ICUC Grab your free Social Media Audit Bundle Check out the ‘Margarita Mattress’ Connect with Luz on LinkedIn Connect with Melissa on LinkedIn Follow Luz on Twitter Visit SocialPros.com for more insights from your favorite social media marketers.

Allison Day, Social Media Manager at Reddit, takes the mic on this Social Pros episode to tell us how Reddit successfully maintains a presence across all social media platforms. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Full Episode Details Social media platforms featured on other social media platforms – it doesn’t get more meta than that. But that’s pretty much what Allison Day, Social Media Manager at Reddit, does with her team day-in-day-out. In this Social Pros episode, Allison shares some insights into what Reddit seeks to achieve by creating a presence across social platforms. She also gives us a sneak peek into how she achieves that with the mountains of content out there. Gear up to hear about all the nuances of different social media platforms, Allison’s content creation process, and of course, that time that Reddit practically broke the internet over Wall Street bets. In This Episode: 6:15 How people react when Allison tells them she does social on other social media networks for Reddit 7:33 Reddit’s goals on other social media channels 9:13 Allison’s approach to bringing Reddit to life on other channels 11:36 How Reddit overlaps with other social media platforms 13:27 The major KPIs for sharing Reddit content on other sites 15:15 Allison gives an overview of what subreddit place is 18:50 Where to find Reddit on all social media platforms 19:30 Allison gives a breakdown of her social media team at Reddit 21:00 Reddit’s social media strategy on LinkedIn 23:22 How Allison stays up to date with trends on different platforms 26:30 What Allison’s content creation process is like 28:58 Reddit: user or business focused? 30:27 Allison’s favorite Reddit campaign 37:10 Allison’s advice for anyone looking to be a social pro Resources Get the new State of Marketing report for free from Salesforce Follow Allison on Twitter Check out Reddit’s Twitter Visit SocialPros.com for more insights from your favorite social media marketers.

Paul Roetzer, Founder & CEO of Marketing AI Institute, joins the Social Pros podcast to shine some light on AI’s growing role in the future of social media. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Full Episode Details It may seem like it’s been going on for ages, but the “to use or not to use AI” conversation is getting louder by the micro-second. But as Paul Roetzer, Founder and CEO of Marketing AI Institute, points out in this Social Pros episode, the role of AI in social media is constantly expanding. So, at this point, there’s only one way forward — jump on the bandwagon. Paul discusses how we can reframe how we see AI and its potential, especially as it relates to social media. He also delves into some of the most common use cases for AI in the field. In a nutshell, this episode is about gearing up for what’s to come by embracing what Paul calls a “next-gen mindset.” In This Episode: 5:18 - Why Paul’s new book ‘Marketing Artificial Intelligence: AI, Marketing, and the Future of Business’ is an essential read 07:16 Why marketers don’t understand the full potential of AI 09:12 How social pros can overcome the aversion to learning about AI 11:31 Common use cases for AI 17:25 Paul shares AI use cases that have helped marketers achieve better personalization 20:36 What it means to be a next-gen marketer 22:38 How AI can help with content repurposing and republishing 25:54 What the starting point for AI adoption is 29:14 What it means to use AI for good 37:35 Paul’s advice to Social pros Resources Get the new State of Marketing report for free from Salesforce Check out Paul’s new book Follow Paul on Twitter Connect with Paul on LinkedIn Visit SocialPros.com for more insights from your favorite social media marketers.

Justin Tse, the CEO of Feature Media, joins the Social Pros podcast to share his story and insider tips on how he built a monumental followership on social media. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Full Episode Details Gaining 1.5 million followers, having a total of seven income streams, and becoming a well-known YouTube influencer all by the age of 25 are successes many of us can only dream of.  But, Justin Tse, the CEO of Feature Media has done it all and he joins Social Pros to give some insights into how he managed it. We hear how Justin’s passion for content creation started out as a hobby and how he’s managed to harness that initial wonder as it evolved into a lucrative business. He also shares insider knowledge on how the influencer-brand dynamic works and how to harness it to the fullest. Alongside practical advice all content creators and influencers can use to perfectly blend their creativity and business acumen, Justin discusses the evolving state of influencer marketing. In This Episode: 05:00 How Justin built a brand with such impressive stats 06:57 Justin’s take on product lifespan 08:55 Common brand expectations for influencers 11:36 What the typical process is for brands and influencers 14:12 The dynamics of Justin’s team behind the scenes 16:36 Running a media company vs being a lone influencer 18:40 The difference between working directly with brands and working with them through agencies 23:49 The typical timeframe from brand partnership to the actual content creation 25:45 The best way to tap into an influencer’s community 28:53 Striking a balance between content creation speed and quality 32:50 How Justin stands out as a content creator 37:44 How Justin tests the content for his course 39:32 Justin’s course and how it helps other content creators 46:17 The best place to find Justin’s content on social media 43:39 Justin’s advice for anyone looking to become a social pro Resources Get the new State of Marketing report for free from Salesforce Check out Justin’s YouTube page Follow Justin on Twitter Follow Justin on Instagram Visit SocialPros.com for more insights from your favorite social media marketers.

It’s another Greatest Hits episode and this time we’re revisiting the insightful discussion we had with Lauren Thomas, Senior Manager of Communications & Social at Intuit Consumer Group. She discusses how Intuit makes tax content fun and engaging. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Full Episode Details In this trip down memory lane, we’re revisiting an episode with one of our many fantastic guests, Lauren Thomas, Senior Manager of Communications & Social at Intuit Consumer Group. She discusses how innovation helps Intuit see massive social success and how she leads — not manages— the team that drives this success. Truth be told, tax and budgeting are not the most interesting topics in the world. But somehow, Intuit keeps winning on social by creating content that’s fun, engaging, and educational. Lauren takes us back to the drawing board where she crafted some of the engaging content Intuit puts out there. We also hear how the brand works with both personal finance and general lifestyle influencers to create relatable content. In This Episode: 03:46 How Lauren wears so many hats in her team 05:39 How Lauren uses social listening and insights from Voice of Customer 08:27 Why job roles affect how social listening is carried out 10:47 How Intuit engages its audience throughout the year 13:42 Lauren explains how her team handles the shift in social engagement all year round 15:42 How Intuit blends tax and finance content with lifestyle content 18:38 Lauren explains how Intuit used Cameo as a unique marketing push 22:48 How influencers help Intuit turn serious tax topics into something more engaging 26:26 Intuit’s social care team’s approach to protecting personal information 33:33 Lauren shares the story behind ending up in the Guinness Book of World Records 37:51 How to get leadership to understand your vision 41:11 Lauren explains how she helps others operate in the ‘zone of genius’ 45:12 Lauren’s top tip for those looking to become a social pro Resources Get the new State of Marketing report for free from Salesforce Follow Lauren on Twitter Check out Intuit’s Twitter Visit SocialPros.com for more insights from your favorite social media marketers.

Mary Nice, Senior Strategist at Convince & Convert, takes the mic in this episode to share some tried and tested strategies for building a personal brand. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Full Episode Details If you’re a social pro, then the idea of building a personal brand isn’t so far-fetched. It’s already part of your day job, albeit on a larger scale. However, our guest on this Social Pros episode, Mary Nice, the Senior Strategist at Convince & Convert, points out that there are a few differences between working for a bigger brand and venturing out on your own. She walks us through her personal journey in creating a personal brand and her motivation behind taking that bold step. Mary also stresses the importance of passion when building a brand and gives some pointers on how to handle negative comments on social media. She follows that up with a must-listen discussion on the key practices social pros need to bring forward to create their personal brands, which is packed with useful and practical tips! In This Episode: 05:21 Mary talks through her decision to build a personal brand 08:56 What motivates people to pursue their own personal brands 10:47 How passion motivates consistency 12:07 The ins and outs of building a social brand 14:30 How Mary built an audience on TikTok 15:44 Why controversial content works so well 17:34 How Mary and Jay handle negative feedback 22:02 How to pick the right kind of format for your content 26:35 Core practices all social pros should bring forward 30:40 Why you should take a simple approach to creating content 34:30 Can anybody build a personal brand? 37:26 Mary’s advice to anyone who wants to become a social pro Resources Get the new State of Marketing report for free from Salesforce Check out Convince & Convert’s Social Media Audit Bundle Read Follow Mary on TikTok Reach out to Mary on Instagram See what Jay’s up to on TikTok Follow Jay on Instagram Visit SocialPros.com for more insights from your favorite social media marketers.

Kate Winick, Senior Director of Social Media at Peloton, is on the Social Pros podcast to discuss everything from how she makes managing a big social team look so effortless to how Peloton connects with a huge audience. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Full Episode Details With new algorithms popping up every other day, there’s a lot to consider when engaging audiences on social. It’s no longer just about how many likes or shares a post gets. It’s about monitoring how you're perceived in the industry and the world. If there’s one person who understands this well, it’s Kate Winick, the Senior Director of Social Media at Peloton. She joins Social Pros to share some insights into how things work behind the scenes at Peloton and how the team manages to engage such a large audience. Kate also tells us how Peloton maintains the balance between giving its instructors creative freedom and fostering brand integrity. There’s even a little bit on some of the most highly underrated metrics social pros should be looking out for today. So, this is an episode you don’t want to miss! In This Episode: 03:27 Kate shares some insights from her day-to-day at Peloton 05:31 How Kate aligns all her duties and fosters collaboration 09:00 How Peloton taps into engaging conversations on social 14:00 Kate talks about Peloton’s Cody Rigsby campaign and its unexpected engagement levels 18:49 How Peloton integrates instructors into their overall social strategy 21:05 Steps brands can take to start handing over the reins of creativity to influencers 24:35 How Peloton measures their success 27:12 Highly underrated metrics you should be looking at 28:37 Benefits of having a data analyst 29:39 How Kate approaches team building and growth 34:02 Some of the team training and management challenges Kate faces 37:00 Kate’s take on addressing burnout among social pros 41:16 Kate’s advice to aspiring social pros Resources Get the new State of Marketing report for free from Salesforce Connect with Kate on Twitter Check out Peloton’s Twitter Peloton’s website Visit SocialPros.com for more insights from your favorite social media marketers.

Social Pros catch up with QVC’s Head of Social Media Marketing Heather Brinckerhoff to talk community management, content auditing, TikTok and much more! Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Full Episode Details QVC’s Heather Brinckerhoff chats about content auditing, social media community management, and more on the Social Pros podcast. In this episode, Heather shares some invaluable tips on how to draw in potential customers and keep them interested in your products. Heather explains that content auditing is a huge part of QVC’s strategy to keep content relevant and resonating with its audience. Tune in today to hear why content auditing is so important, Heather’s advice for making your content go viral on social media, details about QVC’s new TikTok strategy, plus so much more. In This Episode: 02:31 – Heather gives some insight on QVC and its social media output 04:33 – Heather explains what she oversees as QVC’s Head of Social 05:24 – A breakdown of the demographic QVC appeals to 06:08 – Heather outlines QVC’s social media strategy in detail 07:25 – How the global team keep up with conversation 09:02 – Heather explains how QVC coordinates partnerships and vendors 12:51 – How QVC use social listening 14:03 – Why QVC is always doing content audits 17:38 – Heather compares her role at QVC with her previous positions 19:44 – Heather reminisces over social media ‘misadventures’ 23:27 – Where Heather found the best engagement for QVC’s April Fool’s joke 26:03 – Heather shares her views on whether you can predict viral content 30:38 – Why you need to know the customer’s experience of your company 32:40 – Heather’s tips for aspiring social pros Resources Visit SocialPros.com for more insights from your favorite social media marketers. Schedule a consultation with ICUC

Anthony Yepez, SVP of Brand Strategy & Marketing Partnerships at CEG (Central Entertainment Group) joins the Social Pros podcast to discuss the interesting dynamics of influencer-brand relationships and the best way to maximize them. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Full Episode Details Word on the virtual streets has it that influencer marketing is catching on like a wildfire… and it’s not dying down anytime soon. With social media users seeking out more genuine connections, there are few better ways to reach out to them than influencers. Joining Social Pros for the second time around, Anthony Yepez, SVP of Brand Strategy & Marketing Partnerships at CEG, takes the mic to discuss the delicate dynamics of the influencer-brand relationship. We catch up on what he’s been up to since he last joined the show before he delves headfirst into brand expectations for influencers and the best way to ensure those expectations are met. Anthony also explains where the influencer’s creative freedom stops and brand safety kicks in. Hint: it’s all about finding the right balance. In This Episode: 03:58 What Anthony has been up to since he last joined the show 06:07 Anthony gives some insights into his new role 07:49 The unique dynamic between sales and relationship building 09:52 What brand expectations for influencers are right now 10:44 The importance of data when matching influencers with your audience 12:20 Why it’s vital to know what you want to accomplish with influencers 14:00 How influencer marketing has evolved over the years 16:41 Long term vs short term brand-influencer collaborations 18:46 Why it’s important to give creators the liberty to create 21:16 How to balance creative freedom with brand safety 23:20 Common ways brands overlook creative executions 25:29 Anthony’s take on which social media platform is the best for influencing 32:17 Why social media platforms need some sort of regulation 35:09 Anthony’s advice to social pros on creating a work-life balance 38:18 Misconceptions about content creation that lead to burnout 41:42 Anthony’s advice to anyone who wants to become a social pro Resources Get the new State of Marketing report for free from Salesforce Check out Anthony's first Social Pros Episode Join the Social Media Manager Slack Community Follow Anthony on Twitter Connect with Anthony on LinkedIn Visit SocialPros.com for more insights from your favorite social media marketers.

Jamie Bland, Video Marketing Manager, and Heike Young, Senior Director of Video Marketing at Salesforce, join Social Pros to give some key insight into Salesforce’s approach to video and why YouTube is a huge priority. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Full Episode Details We’ve been in the “age of video” for a few years now, and if you’re not already charging ahead with your video strategy, you could be missing out. At least that’s what Jamie Bland, Video Marketing Manager, and Heike Young, Senior Director of Video Marketing at Salesforce, have to say in this episode of Social Pros. Jamie and Heike take us behind the scenes of Salesforce’s YouTube strategy to explain why video is “mission critical” in marketing these days and how to connect with your audience through video. Heike and Jamie give some tips on what metrics to measure, how to pick out true, meaningful engagement, and why YouTube is an underutilized community management tool.  In This Episode: 7:12 – Heike and Jamie walk us through the video team at Salesforce 12:33 – Important lessons Heike brought from social media to the video team 16:35 – Jamie explains the differences between creating B2B and B2C video content 19:53 – Untapped opportunities B2B brands can unlock with YouTube 25:38 – What makes good, compelling YouTube content 29:00 – Why the community aspect of YouTube shouldn’t be overlooked 33:22 – Why showing up in search is so important for B2B YouTube channels 35:28 – Tips for integrating a video department with the rest of the business 38:08 – What metrics to measure on YouTube 42:50 – The Big Two questions Resources Schedule a consultation with ICUC Visit SocialPros.com for more insights from your favorite social media marketers.

Jesse Cole, Owner of the Savannah Bananas baseball team, joins the Social Pros podcast to discuss how breaking the mold and rewriting the rules of social media often yields the best results. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Full Episode Details Diehard baseball fans may be thinking, why fix something if it isn’t broken? But Jesse Cole, Owner of Savannah Bananas and the Founder of Fans First Entertainment, saw a chance to stand out and endear himself to audiences by changing the game… a lot. Jesse’s primary aim is to create content that serves his audience, and he’s certainly shaken things up when it comes to content creation. To let us in on his secrets, Jesse shares some of his out-of-the-box ideas from his new book, Fans First: Change the Game, Break the Rules & Create an Unforgettable Experience. Jesse breaks down the “five Es” needed to create raving fans and explains why the key to building a brand lies in something as simple as being different. In This Episode: 2:03 - Jesse gives some background insights on Savannah Bananas 4:21 - Jesse talks more about ‘expanding the baseball experience’ 5:27 - How the Savannah Bananas world tour has evolved 6:17 - A breakdown of who, and what, makes up the Savannah Bananas team 8:11 - How Jesse identified and eliminated friction points from baseball 10:29 - The benefits of taking a fans-first approach 11:59 - How to identify hidden sources of friction 15:22 - How Jesse approaches experimentation for the Savannah Bananas brand 22:31 - How the Savannah Bananas shoot their footage 25:45 - What Jesse’s social team looks like 28:00 - Why Jesse believes the Savannah Bananas would still be a sensation without social media 28:53 - Why it pays to be different 33:41 - What lies in the future for Savannah Bananas 35:34 - Jesse’s advice to aspiring social pros Resources Visit SocialPros.com for more insights from your favorite social media marketers.

Candy fans unite! This is the Social Pros episode for you. Brian Camen, Senior Director of Media, Content & Public Relations at Ferrara Candy Company, joins Social Pros to let us in on his social mastery secrets. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details Brian Camen, long-time candy fan and Senior Director of Media, Content & Public Relations at Ferrara Candy Company, joins the Social Pros podcast to drop some tasty morsels of advice. As a company with multiple brands for different candies, managing social media for them all is a mammoth task. Brian lets us in on his secrets and explains his team’s process for creating social content that drives results. He explains why it’s so important to know each brand well and its target audience, and balance that with the typical users on each social media platform. We hear how Ferrara Candy made its break into TikTok, and Brian shares some food for thought on the future of the platform. In This Episode: 4:54 – Brian takes us through his career journey at Ferrara Candy Company 12:10 – How to juggle social media for 50+ accounts 14:02 – How Ferrara Candy Company evolves with its audience 16:43 – Brian, Anna, and Daniel swap stories on their favorite candies 19:22 – Brian’s approach to testing campaigns and developing a learning agenda 22:18 – What Brian means by “failing fast” 24:29 – How Brian and the team first approached TikTok 27:53 – Brian’s take on breaking the algorithm on TikTok 29:32 – Why audio is still a great opportunity on social 32:09 – How Ferrara Candy Company won two REGGIE awards 39:47 – Brian’s top tip for anyone who wants to become a social pro Resources Get the new State of Marketing report for free from Salesforce Schedule a consultation with ICUC Download our free 500th episode celebratory eBook Visit SocialPros.com for more insights from your favorite social media marketers.

Kirsten Jordan from Million Dollar Listing NY joined this episode of the Social Pros to share how she juggles being a mom with living a full life and building a solid social media brand. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Full Episode Details It’s not easy being a jack-of-all-trades and a master of all, but Million Dollar Listing NY’s Kirsten Jordan somehow pulls it off. She’s not just a licensed associate real estate broker, she’s also a real estate adviser, the founder of the Kirsten Jordan Team at Douglas Elliman, and the star of Million Dollar Listing New York on Bravo. Kirsten is on Social Pros to share some insights into how she built a thriving social brand alongside her track sheet of other accomplishments. There’s a huge difference between leveraging social media on a personal level and using it as an asset — and Kirsten has cracked the code. She delves into the nuances of different social media platforms, time management tips, and how she started the Moms of Real Estate campaign. In This Episode: 5:01 – How Kirsten realized that social media could help her build a brand 7:14 – How Kirsten keeps up with the latest social media trends 9:11 – Why using calendars is key to Kirsten finding balance in her day 11:10 – Getting over the awkwardness of self-promotion 12:40 – How Kirsten’s team manages self-promotion 14:30 – How Kirsten broke into TikTok 16:57 – Kirsten’s approach to content creation for different audiences 21:33 – Why cultivating a community was so important for Kirsten 25:03 – How to measure success on social media 27:11 – Kirsten shares her personal goals for her social channels 28:17 – Kirsten describes her most successful social posts 31:21 – Kirsten’s advice for anyone looking to become a social pro Resources Get the new State of Marketing report for free from Salesforce ICUC.Social Check out Kirstenjordan.com Follow Kirsten on Instagram Visit SocialPros.com for more insights from your favorite social media marketers.

One episode ago, we said a fond farewell to long-time hosts Jay Baer and Adam Brown. But things are far from over on the Social Pros podcast. As promised, this episode introduces our two brand new co-hosts and long-time members of the Social Pros family. Say hello to Erika Lovegreen, SVP of Marketing and Communications at ICUC, and Daniel Lemin, Senior Strategist, CX Advisor at Convince & Convert.  Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Full Episode Details The last episode of Social Pros marked the end of an era for pioneer hosts, Jay Baer and Adam Brown. But they definitely left Anna Hrach in great company as ICUC’s Erika Lovegreen and Convince and Convert’s Daniel Lemin step up to the plate as the new co-hosts. Seeing as they’re no strangers to the show, they fit right in to this episode of the Social Pros podcast. Alongside Anna, they discuss some of the things they hope to cover on the show moving forward. They also delve into discussions about their favorite social media platforms and round things up with a modified version of the “big two.” Heads up: If you’re still on the fence about the Metaverse, you’ll want to tune in to this episode for some unmissable insights from both Erika and Daniel. In This Episode: 02:20 - Erika’s experience keeping the secret that she’d be joining Social Pros 03:28 - Erika shares some info about herself and the ICUC 06:12 - Anna announces ICUC as the podcast’s new sponsor 07:34 - Daniel introduces himself and shares his experience as an author 10:59 - Why Erika hopes to discuss growing community spaces on the show 12:46 - Daniel’s take on the rising cases of burnout among social media content creators 15:10 - Why mental health is a big conversation in community management spaces 16:44 - Why brands need to gear up for the metaverse 20:11 - Questions surrounding the metaverse 22:17 - Thoughts on how TikTok creators will leverage the new 10 minute time span 24:10 - Why there’s more to Reddit than what meets the eye 27:38- Erika and Daniel share what currently excites them about social media Resources Get the new State of Marketing report for free from Salesforce Listen to Erika on Social Pros Episode 512 Listen to Daniel on Social Pros Episode 193 Erika’s Twitter Daniel’s Twitter Visit SocialPros.com for more insights from your favorite social media marketers.

We’re doing something different this week as our very own Jay Baer, Anna Hrach, and Adam Brown sit down together for what may be the last time in a long while. They reminisce over their humble beginnings, discuss future plans, and the direction the show will take as Jay and Adam transition to new projects. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud With over 10 years and more than 500 episodes under their belts, hosts Jay Baer and Adam Brown sit down together to celebrate the end of an era. With Adam embarking on the adventure of repurposing his father’s bestseller, “Life's Little Instruction Book,” and Jay jumping on TikTok to discuss all things Tequila, the show is now in the more than capable hands of Anna Hrach (and two new mystery hosts). As promised, it’s not our usual episode format, there are games, witty quips, advice for the future hosts, and an interesting anecdote about a mysterious hole in Anna’s backyard. So, tune in as they close this chapter to give way for the next one. In This Episode: 02:27 - What Adam will be up to during his sabbatical 05:30 - Adam looks back at his experience in social media 08:45 - How Adam got his start on Social Pros 09:51 - Anna’s take on what Jay and Adam’s first couple of shows were like 10:40 - Jay officially hands over the reins of the show to Anna 12:10 - How Social Pros got its start 13:11 - What Anna does at Convince and Convert 13:54 - Anna gives some background on what she used to do before Convince and Convert 14:38 - Why Anna thinks Reddit is a fascinating social platform 15:24 - Anna’s insights and hopes for the show moving forward 19:13 - What Jay will be up to once he leaves social pros 20:30 - Jay and Adam play ‘guess the quote’ 27:12 - How the role of social media professionals has changed since the show started 32:32 - Adam and Jay share parting advice 37:38 - Anna shares some clues about the identities of her new co-hosts Resources Get the new State of Marketing report for free from Salesforce Download Social Pros 500 for FREE! Visit SocialPros.com for more insights from your favorite social media marketers.

Mike Shubic, video producer, travel writer, and publisher of Mike’s Road Trip, joins the Social Pros podcast to discuss some of the tactics that have helped him get ahead in the travel content creation game. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud Full Episode Details How do you carve a niche for yourself in an industry saturated with travel bloggers, influencers, and enthusiasts? While there’s no A+B=C type formula for success, Mike Shubic, video producer, travel writer, and publisher of Mike’s Road Trip, joins this episode of Social Pros to share some tips and pointers. It takes a lot more than high-quality photos and a knack for words to make it in the travel content creation space. Mike highlights this as he shares what he calls the Holy Grail of content creation. He also explains why he thinks it's best to stick to one or two platforms when creating content. Mike delves into the unglamorous realities of being a travel content creator and explains what it takes to create a distinct and robust brand in that space.  In This Episode: 3:36 - Mike gives a little background on who he is and what he does 5:21 - The benefit of travel conferences 9:25 - Mike explains the realities of being a travel content creator 10:56 - The Holy Grail of content creation 11:53 - The benefits of focusing on one social media channel 12:50 - How Mike presents his footage on different platforms 14:17 - Video quality vs social media algorithms 15:27 - Different platforms to help get your content out there 17:52 - The core essence of being a travel content creator 18:41 - What Mike’s creative process looks like 22:25 - How much lead time Mike needs before a job 23:59 - Recent trends Mike has noticed in the travel and tourism industry 26:27 - How social media affects the way destinations present themselves 28:07 - How the tourism industry has grown rapidly 30:56 - How to create a distinct and robust travel brand 32:24 - Mike’s tip for anyone looking to become a social pro? Resources Get the new State of Marketing report for free from Salesforce Check out Mike’s Road Trip Follow Mike on Twitter Visit SocialPros.com for more insights from your favorite social media marketers.

Abraxas Higgins, Influencer, Social Audio Creator, and Strategist at Abraxas Management Limited, joins this episode of Social Pros to discuss how a total mindset shift can help influencers and brands get the most out of social audio platforms. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud While Clubhouse and Twitter Spaces are undeniably social media platforms, they’re a whole different ecosystem when compared to Instagram or even TikTok. So, how do you make the most of these spaces? Abraxas Higgins, Influencer, Social Audio Creator, and Strategist at Abraxas Management Limited, says it’s all about wiping the slate clean and looking at things from a different angle. He’s on this episode of Social Pros to share his journey to becoming the world’s first social audio influencer. Abraxas shares three things you need to be successful as a social audio influencer. He also drops some words of wisdom for influencers and brands looking to dominate the social audio space. In This Episode: 3:15 - Abraxas explains what it means to be the world’s first social audio influencer 4:41 - How Abraxas got his start with social audio 7:18 - Why Clubhouse dominates the social audio space 10:02 - Cultivating a community on social audio spaces vs. traditional channels 12:30 - What it takes to be successful as a social influencer 14:32 - What inspired Abraxas to start his own show 17:10 - Why social audio influencers can fit in anywhere 21:53 - Abraxas’ take on what brands should do before reaching out to influencers 23:37 - What brands should consider when working with social audio influencers 25:59 - Why some brands haven’t been able to leverage Clubhouse effectively 30:11 - The effect of the abating pandemic on the social audio space 35:01 - Abraxas’ take on untapped opportunities in social audio 38:35 - Abraxas’ advice for anyone looking to become a social pro Resources Get the new State of Marketing report for free from Salesforce Check out Abraxas on Clubhouse Follow Abraxas on Twitter Visit SocialPros.com for more insights from your favorite social media marketers.

Seth Bridges, the Founder and Head of Product & Marketing at Rival IQ, joins this episode of Social Pros to discuss what it takes to keep engagement rates up and share his 2022 social media industry benchmark report. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Full Episode Details Getting likes is important, views are equally great, but what really ties everything together is a keen understanding of engagement rates. Seth Bridges, the Founder and Head of Product & Marketing at Rival IQ believes in the importance of engagement rates so much that he’s published six installments of his benchmark report. For context, the report analyzed 5 million pieces of content across 14 industries to highlight the biggest engagement dos and don’ts. In this conversation, Seth discusses the factors that affect engagement rates and emphasizes consistency. He also throws in some pointers on social media algorithms, including how to use them to your advantage. In This Episode: 03:39 - How Rival IQ helps social media marketers 04:37 - The platforms covered in Rival IQ’s report 07:09 - How industry and strategy affect engagement rates 14:55 - Why Rival IQ analyzes both organic and paid posts across platforms 19:31 - How consistency affects social media reach 24:31 - Factors that affect engagement rates 31:21 - The surprising aspects of Seth’s report 36:37 - Jumping on popular hashtags vs creating your own 40:11 - Seth’s advice for anyone looking to become Social Pros Resources Visit SocialPros.com for more insights from your favorite social media marketers.

Carmen Collins, Senior Social Media Lead at Wish, takes the mic on this episode of Social Pros to discuss how brands can ‘humanize’ their marketing strategies and create true authenticity. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Full Episode Details Connecting with customers is vital for the growth of any brand. But how can you connect with your customers on a human level? Carmen Collins, the incredible Senior Social Media Lead at Wish, pushes brands to “put a human face” on their online shopping experience by shining a spotlight on the employees of the organization. Customers want to do business with brands that they like and connect with. This means that if you want to increase engagement, boost conversions, and get people talking about your business, you need to embrace and showcase authenticity. So, how can you do this? Well, I’d start by listening to what Carmen has to say on her fourth time here on Social Pros! In This Episode: 04:15 – How Wish makes the online shopping experience fun (and addictive!) 06:58 – An insider look at the business objective of Wish’s social media strategy 09:46 – What Wish’s team structure looks like now that the brand is transitioning from a privately owned company to a public company 13:46 – How the social and influencer teams work separately 16:20 – How the customer care team handles customer support questions 18:08 – The power of leveraging Instagram Live 21:45 – Why more brands need to show empathy and authenticity 25:08 – How Wish has put a human face on their brand 30:23 – Why social media pros and marketers should learn as much as possible about NFT communities 32:20 – How to get started with Discord 36:27 – A look at how Wish approaches their content strategy on TikTok vs Instagram reels 41:14 – Tips for balancing efficiency with effectiveness Resources Get the new State of Marketing report for free from Salesforce Download Social Pros 500 for FREE! Check out Wish Follow Carmen on Twitter Visit SocialPros.com for more insights from your favorite social media marketers.

Kate Bradley Chernis, the Co-founder & CEO of Lately, joins the Social Pros podcast to have a chat about the revolutionary power of AI in the content creation and marketing space. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Full Episode Details Kate Bradley Chernis, the Co-founder & CEO of Lately, joins the Social Pros podcast to discuss AI applications in the world of sales and marketing. Kate explores why social pros need to look for more interesting and compelling ways to draw audiences in and how Lately is helping users raise engagement levels by generating words that convert. We hear how important it is for social pros to break down communication barriers using touchpoints that trigger nostalgia, memory, and emotion, as well as the various ways AI can make that process easier. In This Episode: 4:17 - Kate gives some background on Lately.ai 09:23 - The importance of adding variety to your message 11:29 - Why archived content is still viable 16:47 - The engagement boosting power of Lately.ai 19:26 - The best source material for Lately.ai 21:50 - Why AI can’t replace humans 23:05 - How empathy ties into working with AI 30:03 - How Lately.ai helps both content and social teams 32:20 - How AI boosts human interaction 34:32 - Kate gives some insights into her ‘Lately Office Hours’ sessions 38:34 - Kate’s advice for anyone looking to become a social pro Resources Lately.ai Lately.ai’s Twitter Kate Bradley Chernis’ Twitter Visit SocialPros.com for more insights from your favorite social media marketers.

Erika Lovegreen, the SVP of Marketing & Communications at ICUC, is on Social Pros this week to talk about the intricacies of managing communities in an ever-changing landscape. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Full Episode Details Erika Lovegreen, the SVP of Marketing & Communications at ICUC, has made “people” her business — whether it’s blurring the lines between community management and customer service or adapting to new trends/platforms to meet customer needs. Erika kicks off with a little ICUC backstory, starting from their humble beginnings moderating WWE conversations via text messages to partnering with Forbes list brands. She also explains what it takes to offer their services efficiently on a realistic and scalable level. We hear how changes in the digital landscape, as well as global events, have not just changed how audiences react but community managers as well. Erika also highlights the importance of learning to embrace a bit of discomfort and pushing boundaries as the social scene changes more rapidly than it has in decades. In This Episode: 03:19- Erika explains what ICUC does 05:28 - The line between community management and customer service 06:59 - How the ICUC relates with their agency partners 09:01 - Why prioritization is important when managing clients at scale 11:36 - Erika’s take on the evolution of customers’ attitude over time 13:47 - Why empathy is vital for both brands and the communities they serve 15:55 - Erika breaks down the scoreboard of a typical interaction between ICUC and their clients 18:06 - How passion and logistics play into assigning staff to subject areas 20:47 - The advantage of specialization and forming the right partnerships 23:39 - How the social media age has changed the skillsets needed at ICUC 26:32 - Steps brands should take to ensure they have the right engagement strategies for the future 31:49 - How Erika's background in healthcare feeds into her present role 34:12 - Erika’s advice to people looking to become social pros Resources ICUC’s Twitter ICUC’s LinkedIn Erika’s Twitter Visit SocialPros.com for more insights from your favorite social media marketers.