Some brands are built for social media, and FIBA 3x3 is certainly one of them. Their Digital Content Manager, Esteban Gonzalez, shares how their community-led strategy transcends borders on the Social Pros podcast.  Full Episode Details   FIBA 3x3 is a sporting discipline that is just perfect for social. But how do they keep their community spirit alive with a global audience?  Esteban Gonzalez favors a rare tactic – opening the organization’s DMs to the public. This allows him to take suggestions, leverage UGC, and foster a “family atmosphere,” as he explains on this episode of Social Pros.  Esteban tells us how his team keeps community front of mind, whether it’s creating regular content or being on-site at events. He shares how FIBA 3x3 adds spontaneity to their content and how they welcome new fans into their community.  Plus, he shares why, if you’re passionate about content, you just need to create it and the opportunities will come.  In This Episode:  1:33 - Esteban introduces FIBA 3x3  4:20 - How Esteban handles FIBA 3x3’s global audience  6:09 - Creating content on the ground  7:54 - Keeping track of a content strategy  11:51 - Honoring different cultures and languages  13:45 - Why 3x3 keep their DMs open  16:40 - Appealing to crossover fans  21:09 - How Esteban grew from intern to manager  25:11 - Encouraging athletes to grow their social presence  30:17 - The power of livestreams  34:21 - Esteban’s final two  Resources  Grab your free Social Media Audit Bundle  Connect with Esteban on LinkedIn  Follow Esteban on Twitter/X  Visit SocialPros.com for more insights from your favorite social media marketers. 

If there’s one message social pros should live by, it’s to trust ourselves. Find out why as Jay Acunzo, Host of Unthinkable and Co-Founder of Creative Kitchen, returns to Social Pros.  Full Episode Details   When it comes to social, it’s not always easy to trust your instincts. But the most authentic content that resonates with the most people comes when social pros believe in themselves. Jay Acunzo, Host of Unthinkable and Co-Founder of Creative Kitchen, tells us why as he kicks off 2024 with a bang.  We’ve all felt the weight of bosses’ expectations, brand guidelines, and our own insecurities, but it’s time we flexed our creative muscles and felt empowered to share innovative ideas.  As Jay explains, audiences love marketing that feels human, and trusting your instincts allows you to share raw insights that no-one else can. He explains why trying new things, telling engaging and unique stories, and making the content you really want to make is the key to success on social.   In This Episode:  2:01 - What Jay has done since his last appearance  4:43 - Why authenticity is a priority on social  9:55 - The first towards creating authentic stories  13:26 - The power of trying new things  18:05 - Can Jay’s model apply to everyone?  19:17 - Why AI is your intern, not your rival  27:44 - Jay’s take on perfection  29:22 - Aligning with your boss and keeping your creativity  40:32 - The final two   Resources  Grab your free Social Media Audit Bundle  Visit Jay’s website  Listen to Jay’s podcast  Read to Jay’s newsletter  Connect with Jay on LinkedIn  Follow Jay on Twitter/X  Follow Jay on Instagram  Visit SocialPros.com for more insights from your favorite social media marketers. 

Social media is bursting full of all sorts of creator content. But what lessons can social media marketers take from influencers? We ask Eric Gray, founder of Maverick Content Studio, on Social Pros. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  ICUC  Full Episode Details   When you believe in the power of engagement and connection, there are tremendous opportunities for success on social.  That’s why Maverick Content Studio Founder Eric Gray says it’s time marketers learn valuable lessons from creators and start making simpler, more compelling content.  Creator-style content is not only easy to make, but unlike some content that brings in big numbers chased by CEOs, it fosters a deeper audience connection. Eric shares how entrepreneurs are creating simple yet effective videos and tells us why social pros should fight their fears and showcase their personalities.   And here’s some more good news… you can start today. Eric says action beats perfection. If you have a phone and a ring light, you’re good to go!  In This Episode:  2:33 - What Eric has been doing since leaving Universal Parks & Resorts  4:12 - Eric’s take on current events in social  8:16 - Why social first is a good marketing tactic  15:33 - Creating compelling content has never been easier  16:34 - Should you test ideas with influencers?  18:33 - The best practices brands should leverage from creators  22:02 - Why action beats perfection on social  26:12 - Eric’s impact on social at Universal Parks & Resorts  29:50 - Discussing Radical Content  32:14 - Eric’s Final Two  Resources  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Connect with Eric on LinkedIn  Follow Eric on Twitter/X  Visit the Maverick Content Studio website  Find out more about Radical Content  Eric’s Previous Appearance:  How Universal Parks & Resorts Creates In-Park Social Moments (2022)  Visit SocialPros.com for more insights from your favorite social media marketers. 

Join us for another deep dive into social media’s burning questions as we welcome Sammy Lent and Zach Fitch to the latest edition of Social Pros Unfiltered. Hear their insights on fandom, why Gen-Z’s pulling back from social, and their top predictions for 2024.  Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  ICUC  Full Episode Details   In 2024, Amazon will become the next big social media platform, brands will return to in-person community building and fans will become our greatest influencers.  Now, you may be wondering how we can predict the future. We can’t! But the closest we can do is ask our Social Pros Unfiltered guests, Sammy Lent and Zach Fitch, for their biggest predictions ahead of 2024.  Zach shares why he forecasts a rise in Amazon influencers (and how it could even create a little beef with TikTok), while Sammy explains why brands will start to leverage fandom to tell authentic stories to their audiences.  Sammy and Zach also discuss how brands should approach seasonal content, how managers can deal with Gen-Z stepping back from social, and why LinkedIn’s ‘Open to Work’ badge isn’t such a red flag after all.  In This Episode:  2:18 - What percentage of Gen-Z is on social media?  3:17 - Why are Gen-Z pulling back from social?  11:30 - Should brands do seasonal content campaigns?  21:00 - What brands can learn from fandom culture  32:51 - Should you add the ‘Open to Work’ badge to your LinkedIn profile?  40:09 - Sammy, Zach, and Gia’s predictions for 2024  Resources  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Connect with Leanna on LinkedIn  Connect with Gia on LinkedIn  Connect with Sammy on LinkedIn  Follow Sammy on Instagram  Connect with Zach on LinkedIn  Follow Zach on TikTok  Visit SocialPros.com for more insights from your favorite social media marketers. 

Have you heard of Notion? You’ve probably already been asked that question… and there’s a good chance that it’s already your “second brain.” Like all great products, it’s the community and the users who make it, so we sat down with Notion’s Head of Influencer Marketing, Lexie Barnhorn, to hear all about it.  Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: ICUC  Full Episode Details   Deemed by many users as their “second brain,” Notion is the go-to place for people to jot down thoughts, ideas, collaborate on business ideas, and create templates for organizing your entire life. If you’ve not already tried it out, this episode with Notion’s Head of Influencer Marketing, Lexie Barnhorn, may just convince you…  Lexie gives us a window into why everyone’s talking about Notion. It doesn’t matter whether you’re following productivity influencers or your favorite D&D DM, the beauty of Notion is you can make it whatever you want. Influencers are at the heart of Notion’s growth and popularity because as Lexie says, they can talk about use cases in their own relatable brand voices.   We hear about Notion’s approach to evergreen influencer content, why trying too hard on TikTok is the wrong approach, how to make your social content more relatable, plus much more!  In This Episode:  1:47 - An introduction to Notion  3:09 - Lexie gives an overview of Notion’s influencer marketing strategy  6:01 - How Notion utilizes unconventional use cases   8:33 - Lexie’s strategy for reaching new communities   10:43 - How Notion balances marketing use cases with product marketing  15:06 - Lexie explains how she acts as an influencer for Notion  18:48 - How Notion maintains brand continuity across platforms   22:14 - The universal truths Lexie has learned while working at Notion  25:40 - How Notion speaks with its community about future developments   27:15 - Notion’s approach to influencer sourcing  32:01 - The final two questions  Resources  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Follow Lexie on Twitter  Connect with Lexie on LinkedIn  Visit SocialPros.com for more insights from your favorite social media marketers. 

How can global brands cultivate a strong sense of community that keeps their audience interested and engaged on social? We ask Anthony Yepez, Associate Director, Social Media at Orangetheory Fitness, as he returns to chat with us on Social Pros.  Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: ICUC  Full Episode Details   Sustaining a strong community spirit across a global company is not an easy feat. Especially when your brand has franchisees, studios, and team members all around the world. So, what is Orangetheory Fitness’ secret?   On this episode of Social Pros, Anthony Yepez shares how social listening, audience understanding and, leading by example build the foundations for Orangetheory’s community-led strategy.  He also talks to us about how he uses Reddit for content opportunities and the benefits of consistently leveraging user-generated content (UGC). Plus, he shares his predictions on what’s in store for social pros over the next few years.  In This Episode:  2:59 - Anthony explains Orangetheory and his role  5:46 - Sustaining a “community feeling” for a global brand  8:30 - Balancing individuality with brand goals  13:07 - Instilling a social media mindset  14:56 - How Orangetheory leverages user-generated content  19:24 - Orangetheory’s Reddit strategy  22:15 - Maximizing a small-but-mighty social team  25:11 - Anthony’s predictions for the next year in social  30:52 - Anthony’s Final Two  Resources  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Connect with Anthony on LinkedIn  Follow Anthony on Twitter/X  Follow Anthony on TikTok  Visit SocialPros.com for more insights from your favorite social media marketers. 

Sharing the personal stories behind your brand can empower your employees, build audience connection and attract future talent. But where do you start? Hear top tips from Jonathan Hatch, Talent Brand Program Manager at Zoom, on Social Pros.  Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:   ICUC  Full Episode Details   Sharing the personal stories behind your brand can empower your employees, build audience connection, and attract future talent. But how can social pros reap these benefits by creating employee-led content in authentic, non-exploitative ways?  Jonathan says it’s all about adding fun to the equation. Getting to know the person behind the work can make for compelling content and also encourage more employees to want to share their stories.  On this episode, Jonathan explains how employee branding can appeal to potential new hires by igniting curiosity and giving the audience a glimpse behind the curtain. Plus, he highlights the top platforms for employee branding and discusses how sharing stories can enhance wider company culture.  In This Episode:  2:31 - Jonathan discusses his career  4:19 - How storytelling plays into employee branding and storytelling  7:14 - Is LinkedIn the hub for storytelling?  9:29 - Getting employees excited about being a voice for your brand  12:56 - Balancing individuality and brand goals  17:54 - Why we’re in the most transparent era of LinkedIn  19:50 - Managing cultures and subcultures in the brand  25:16 - Why team culture is “your life” when you’re at work  32:09 - Jonathan’s Final Two  Resources  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Connect with Jonathan on LinkedIn  Follow Jonathan on Twitter/X    Visit SocialPros.com for more insights from your favorite social media marketers. 

We welcome Anthony Yepez and Mariya Spektor onto our second episode of Social Pros Unfiltered to discuss the hottest topics on social. Hear their thoughts on working with influencers, jumping on trends, and how social pros should respond to cancel culture.  Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help!  ICUC  Full Episode Details   Trend-hopping is super common on social, but is jumping on trending content the best way to provide value to your audience? Anthony and Mariya share how it can bring in the big numbers chased by management, but often fails to drive meaningful engagement and resonate with your community.  Also in this episode, Mariya tells us why we should think of influencers as “advocates for our brand” and choose wisely when we work with creators.   Plus, Anthony shares why social media managers should be the “eyes and ears for your brand on social” and explains how they can build strong relationships with marketing departments to craft the content that will help you reach your business goals.  In This Episode:  3:23 - What mistakes brands are making when working with creators  9:35 - Why should brands not hop on trends?  17:03 - Balancing authentic trend-hopping with regular content  18:42 - The impact of going viral in your own community  25:16 - How should brands respond to cancel culture?  34:06 - What is a social media manager? And what does the role mean?  Resources  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Connect with Leanna on LinkedIn  Connect with Gia on LinkedIn  Connect with Anthony on LinkedIn  Connect with Mariya on LinkedIn  Visit SocialPros.com for more insights from your favorite social media marketers. 

Joél Leon, Creative Director, T Brand Studio at New York Times Advertising, hits us with some mic drop moments in this episode of Social Pros. He explores how to build more harmony into the creative process and lead your team to success.   Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:   ICUC  Full Episode Details   If you want your creative team to hit it out of the park, then you’ve got to foster a healthy environment for them. Joél Leon, the Creative Director, T Brand Studio at New York Times Advertising, believes there needs to be more “harmony” within the creative process. And part of that is by building a healthy environment for your team.  In this episode of Social Pros, we hear Joél’s take on what it means to be a great creative director and why the environment that you set up for your team is key to helping them create their best work.    We hear how Joél approaches creative projects and why his role is all about trusting people to do their work and creating safe spaces for them to flourish creatively. He explores how he defines success, some of his favorite campaigns to work on, and why we need to be genuine and practice what we preach when joining conversations about social issues.   In This Episode: 1:51 - Joél explains his role within T Brand Studio   5:40 - How Joél’s team works alongside the newsroom and editorial teams  7:10 - Joél shares some details of campaigns his team has worked on  8:16 - How Joél leads his team to deliver the very best content  12:12 - Joél’s methods for managing expectations and working with brands   15:20 - How leaders can create a healthy work environment   17:20 - How to protect the interests of your team while keeping clients happy  20:20 - Joél shares some of his favorite campaigns to work on  23:56 - How Joél prefers to think about failure and success  27:14 - Finding a harmony between creativity and social issues  31:05 - Why listening is the most active form of communication  32:11 - Joél announces his publishing deal and upcoming book  33:29 - Joél’s top tip for those wanting to become a social pro  Resources  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Connect with Joél on LinkedIn  Follow Joél on Instagram  Visit SocialPros.com for more insights from your favorite social media marketers. 

It’s our 600th episode! What better way to celebrate than by inviting former hosts Jay Baer and Adam Brown, and previous guest Allison Day, Senior Manager, Social Media at Reddit, on the show to share insights on the biggest platforms, the greatest changes in social and so much more.  Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: ICUC  Full Episode Details   When we published episode one of Social Pros, we had no idea we would reach 600. It’s a milestone few podcasts get to celebrate!  That’s why we invited past co-hosts Jay and Adam back on the show to roll back the years. Together with Reddit’s Senior Manager, Social Media, Allison Day, they discuss the many changes that social has seen over the years.  Jay, Adam and Allison reveal what they love about TikTok, Instagram Reels, LinkedIn, and Twitter/X, share the biggest changes they’ve witnessed on each platform and tell us what they would do if they were starting out as budding social pros today.   In This Episode:    5:45 - Thoughts on X, LinkedIn, and short-form video platforms  21:39 - Why TikTok could become the standard on social  24:41 - The biggest changes in social over the past ten years  27:16 - Gaining trust from leaders  30:05 - Why social media was about social, now it’s about media  35:56 - What our social pros would do if they were starting out today  38:52 - Why Jay Baer would start making YouTube content  43:18 - Jay, Adam, and Allison answer the final two  Resources  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Connect with Jay Baer on LinkedIn  Connect with Adam Brown on LinkedIn  Connect with Allison Day on LinkedIn  Visit SocialPros.com for more insights from your favorite social media marketers. 

Being bold on social media isn’t always the easiest thing to do. What if you get it wrong…? No one wants to go viral for all the wrong reasons, but in this week’s episode, Gabriel Gomez, Account Supervisor, Social, Community, and Influencer, Gen Z Lab Ambassador at Edelman, shares some food for thought on being socially bold.   Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: ICUC  Full Episode Details   Many social pros are apprehensive to try new things on social media. There’s a fear of audience reception, and if you’re managing social for various clients, you need to take their thoughts on board as well. Gabriel Gomez, Account Supervisor, Social, Community, and Influencer | Gen Z Lab Ambassador at Edelman, joins this episode of Social Pros to share his blueprint for being socially bold.   In this episode, we hear Gabriel’s methods for keeping tabs on social trends, how he talks to clients about trying new things, and some examples of bold and inventive campaigns he’s worked on in the past (#cancelpizza anyone?)   He explains why we need to test and learn by trying new things but also engage in social listening to watch audience reception (both good and bad). We also hear about Gabriel’s meme-based strategy for LinkedIn and why he thinks micro-influencers can bring more credibility in their content.   In This Episode:  2:42 – Gabriel breaks down the clients and campaigns he works with   4:12 – The benefits of working on the agency side of social media  4:56 – How Gabriel keeps tabs of different trends   9:07 – How he talks to clients about trends  11:32 – Gabriel takes us through a fun Beyonce-themed Dolby campaign he worked on  13:34 – How the #cancelpizza campaign made a dry campaign more fun  16:05 – How Gabriel followed the conversations around #cancelpizza  19:45 – Why micro influencers tend to bring more credibility   21:48 – How brands should decide which influencers to work with  23:41 – Gabriel’s relatable approach to LinkedIn   27:13 – Gabriel’s advice for LinkedIn  29:02 – How the Gen Z Edelman lab came about  31:44 – Gabriel’s top tip for becoming a social pro  Resources  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Visit SocialPros.com for more insights from your favorite social media marketers. 

How can brands build strong, beneficial partnerships with creators? We invite Lucy Quick, Creator Partnerships Manager, Global E-Commerce Operations at TikTok, onto Social Pros to tell us her thoughts. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: ICUC  Full Episode Details   It’s one thing collaborating with influencers, but building meaningful, long-term partnerships is no easy feat. So what are the best ways to make sure your partnerships are successful?  Lucy Quick has experience working with both brands and creators, so we couldn’t pass up on the opportunity to pick her brains. She provides insights on the current influencer marketing landscape, reveals what questions brands should be asking and explains why storytelling with data is the best way to prove your ROI.  Plus, Lucy shares why working with smaller influencers could be beneficial and tells us the secrets behind the most successful campaigns she’s worked on.   In This Episode: 3:50 – The current state of influencer marketing    7:57 – Questions that brands aren’t asking enough when working with influencers   11:02- The top trends Lucy is seeing in the industry right now  14:56 – When influencers pivot to becoming competitors with brands   18:14 – How brands can strike a good balance between micro and macro influencers   19:51 – How brands should approach influencers in the early days of their career   22:08 – The best ways to talk about ROI and metrics   24:37 – How to navigate regulations around influencer marketing   26:55 – Lucy tells us about a funny campaign experience   29:18 – The different skill sets required for live streaming  36:15 – Lucy’s tip for becoming a social pro  Resources  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Connect with Lucy on LinkedIn  Follow Lucy on Instagram    Visit SocialPros.com for more insights from your favorite social media marketers. 

There’s no denying lululemon creates a feel-good vibe on social, but what’s their secret sauce? We revisit our conversation with Ravi Hampole, their SVP, Global Brand Creative, as he reveals all.  Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:   ICUC  Full Episode Details   lululemon started life as solely a community hub and physical space, so translating that people-first approach onto social was no easy feat.  That’s why we asked Ravi Hampole, their SVP, Global Brand Creative, to share how lululemon built on their in-person offerings to garner a loyal online community.  We revisit this fascinating conversation with Ravi as he shares how the brand prioritizes human connection, gets to know its audiences on a deeper level and turns limitations into opportunities.  In This Episode:  3:13 – Ravi’s role at lululemon  6:31 – Representing the lululemon community on social  13:41 – Translating brand purpose to different channels  21:31 – Utilizing platforms correctly  23:43 – How lululemon work with ambassadors  36:44 – Ravi’s top tips for social pros  Resources  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Connect with Ravi on LinkedIn  Visit Ravi’s website    Visit SocialPros.com for more insights from your favorite social media marketers. 

What are the best ways to collect and analyze data and share it with your audience in a captivating way? We ask Convince & Convert Strategist Sunny Hunt for her advice on this episode of Social Pros.  Huge thanks to our amazing sponsor for helping us make this happen. Please support them; we couldn't do it without their help! This week: ICUC  Full Episode Details   With every sales presentation you make, you have the chance to influence your audience and make a lasting impact – and data is often a crucial component. But Sunny Hunt believes it’s not as simple as plonking a screenshot into a slide deck. Adding color and visual aids can bring your data-storytelling to life.   In this episode, Sunny shares her useful D.A.N.C.E. formula to help you revitalize your data-storytelling and reach your audience in more meaningful ways. Plus, she explains why simplicity is key when you collect, analyze and present your data and tells us why generative AI can be useful for presentations – so long as you proceed with caution!  In This Episode:  2:42 – Introducing Sunny’s D.A.N.C.E. formula  5:41 – The right data to share  8:46 – How to display data to an audience  14:38 – Why narrative is crucial when presenting data  21:35 – Remember to consider cadence  23:54 – Using AI to structure data visualization  26:18 – Considering engagement and feedback  31:13 – Sunny’s top tips for social pros  Resources  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Visit the Hunt Interaction website  Connect with Sunny on LinkedIn  Follow Sunny on Instagram  Follow Sunny on Twitter/X    Visit SocialPros.com for more insights from your favorite social media marketers. 

If you’re planning on taking a trip, there’s a good chance you’ve stumbled on Delta Vacations and its awesome social content. We asked Arielle Berlinsky, their Social Media Marketer, to join Social Pros to clue us into the strategy behind their wanderlust-inspiring content.  Huge thanks to our amazing sponsor for helping us make this happen. Please support them; we couldn't do it without their help! This week:  ICUC  Full Episode Details   What’s Delta Vacations’ formula for social media success? It turns out that Arielle Berlinsky and her team don’t follow a strict formula, but that’s part of what makes their content so fresh, exciting, and engaging.   Arielle is a big believer in doing what works for you on social and not just following the crowd. Your audience wants to see the human, caring side of your brand, and you can only do that if you have a team who genuinely cares about the content.  Arielle takes us through her tips for social media success, including the importance of consistency, why you need to always deliver value, and why social pros should always ask themselves one key question: would you follow you?  In This Episode:  2:05 – What Arielle’s role involves  3:33 – How Delta Vacations’ social content inspires different audiences  5:16 – Arielle’s approach to different audiences  7:20 – How Delta Vacations uses its audience’s content   8:37 – How Delta Vacations still sees success on Facebook   9:56 – Where Delta Vacations’ content fits into travel plans   13:00 – How Delta Vacations prioritizes inspiring content over promoting deals  15:50 – Arielle’s advice for keeping social fresh in corporate marketing   19:00 – Arielle’s approach to personal branding on LinkedIn  23:58 – Should you throw out the formula on social media?  29:24 – The final two questions  Resources  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Connect with Arielle on LinkedIn    Visit SocialPros.com for more insights from your favorite social media marketers. 

Leanna Pham, Head of Creative & Social Media at Convince & Convert, Gia Lee, Co-Founder of NinetyEight, and Convince & Convert’s Strategist and Marketing Consultant, Sunny Hunt and Jennifer Harmon, join forces to discuss the hottest topics in social on this special episode of Social Pros.    Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  ICUC  Full Episode Details   It’s been a dramatic year in social media so far! We’ve witnessed the dawn of Threads, a controversial Twitter rebrand and seen AI infiltrate every industry in new and powerful ways. So, for International Podcast Day, here’s a special episode of Social Pros, covering the topics that everyone is talking about.    Host Leanna Pham, Head of Creative & Social Media, is joined by co-host Gia Lee, Co-Founder of NinetyEight, and guests Sunny Hunt, Strategist and Jennifer Harmon, Marketing Consultant at Convince & Convert.  They discuss whether Threads is officially dead already, thoughts on Twitter’s rebrand and why AI is a helper, not a replacement.  Plus, they share their thoughts on where social teams should sit in an organization and whether social media roles are still undervalued.  In This Episode:  1:27 – Is Threads dead?  5:23 – How the launch of Reels differed from Threads  8:48 – Twitter’s rebranding to X and how it’s changed since  13:42 – What it’s like managing client content on Twitter  15:48 – What social pros can do about the rise of AI in social  21:10 – Where AI gets it right and wrong  27:09 – Is social media work still undervalued?  33:05 – What people need to know about social pros  35:34 – Where social media should sit in an organization  46:20 – Why measurement must be front and central  Resources  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Connect with Leanna Pham on LinkedIn  Connect with Gia Lee on LinkedIn  Connect with Sunny Hunt on LinkedIn  Connect with Jennifer Harmon on LinkedIn  Visit SocialPros.com for more insights from your favorite social media marketers. 

How does Marvel connect with fans of all ages, hailing from every corner of the world, and speak to them in a way that truly resonates? Join us on this episode of Social Pros as we delve into Marvel’s incredible social strategy with their Executive Director of Social Media, Adri Cowan.   Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud  ICUC  Full Episode Details   Marvel is a global phenomenon that transcends generations, so how do their social media team create a unified strategy that speaks to their vastly diverse audience?  On this episode of Social Pros, we are joined by Adri Cowan, Executive Director of Social Media at Marvel and The Walt Disney Company.  Adri shares an overview of her role, how she taps into fandom and loyalty and how her and her team keep their strategy unified yet adaptable.  Plus, she shares the ways in which user-generated content plays a part in her work, her measures for success and how she tackles burnout within her team.  In This Episode:  3:15 – What Adri’s role at Marvel involves   5:03 – How Adri became part of the Marvel team  7:31 – How Marvel adjusts its social strategies across the Marvel universe  9:52 – Building a unified social media strategy  12:23 – Strategies for building loyalty in the fan base   14:12 – How Marvel harnesses user-generated content   16:41 – How Adri helps her team tap into trending content   19:29 – Celebrating and measuring successes at Marvel   23:02 – The challenges of managing a fast-moving team without suffering burnout   25:41 – Adri’s top places for seeking inspiration  27:05 – The Marvel character Adri thinks would have the best social media presence in real life   29:14 – The final two questions and Adri’s tip for social pros  Resources  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Find out more about Content Marketing World  Connect with Adri on LinkedIn  Follow Adri on Twitter/X  Follow Adri on Instagram  Visit SocialPros.com for more insights from your favorite social media marketers. 

Stephanie Garcia, Director of Communications at Agorapulse, will be on this episode of Social Pros to share her tips for succeeding with live video. Whether you're a beginner or a seasoned pro, Stephanie's advice will help you take your live video game to the next level.  Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud  ICUC  Full Episode Details   TikTok has changed how we think about live video. However, it has a track record of humanizing brands and building instant rapport with audiences.   So, how can social pros thrive on ‘live’?  Stephanie Garcia, Director of Communications at Agorapulse, joins this episode of Social Pros to share best practices, no-nos and everything in between.  She tells us about how she approaches live video at Agorapulse, the first steps you can take today and how you can become confident on camera.  Plus, she shares tips for agencies introducing their clients to live video and we explore her own business, Lights, Camera, Live.  In This Episode:  0:00 – Introduction   4:15 – How are brands using live video today?  6:27 – A quick dive into Agorapulse  7:28 – Convincing the C-suite to use live video  10:33 – The broad spectrum of live video for business  13:35 – How TikTok has changed live video  16:54 – How do you prepare for live?  19:47 – Ways agencies can approach clients about live video  25:56 – What to expect from Stephanie’s workshops  32:50 – Repurposing and repackaging live video content  39:30 – Stephanie’s final two  42:27 – Outro Resources  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Connect with Stephanie on LinkedIn  Follow Stephanie on Twitter/X  Follow Stephanie on Instagram  Check out Lights, Camera, Live    Visit SocialPros.com for more insights from your favorite social media marketers. 

We revisit episode 544 of Social Pros with Jamie Dinar, Senior Manager, Social & Digital Content at Glossier, as she unpacks the brand’s distinctive social strategy and provides top tips and tricks for social pros.    Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud  ICUC  We all know how fast-paced social media is. It simply does not sleep.   There are many brands out there whose social media speed and efficiency are off the charts. One of them is the skincare and beauty brand, Glossier. So how do they do it?  Here, we revisit episode 544 where we ask their Senior Manager of Social & Digital Content, Jamie Dinar, about their ‘secret sauce’.  Jamie explains how her team is empowered to act fast and says that clear communication between colleagues is key to being proactive in social.  Plus, she explores how they replicate in-store customer experiences online, keep their brand voice united and stay in touch with their community.  In This Episode:  0:00 - Introduction  1:07 – Introducing Jamie Dinar  2:37 – How Glossier came to be a legendary brand on social  4:52 – What Jamie’s role looks like  9:08 – Do Glossier eat, sleep and breathe social?  15:03 – How Glossier tap into their vast community  18:09 – Optimizing to keep brand voice across platforms  21:24 – Replicating in-store experiences online  24:06 – Jamie’s TikTok Live experiences  28:30 – Jamie’s Final Two  30:41 – Outro   Resources  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Connect with Jamie on LinkedIn  Follow Glossier on Twitter    Visit SocialPros.com for more insights from your favorite social media marketers. 

Once you hit ‘publish’ on a piece of core content, it’s easy to get caught up in the production cycle before starting on something new. But when you don’t repurpose your pillar content, you miss the opportunity to extend its life and maximize its potential. This episode of Social Pros with Content 10x founder and CEO, Amy Woods, is full of tips to help you get started.  Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud  ICUC  Full Episode Details   Are you serious about maximizing the potential of your content?   Social pros spend hours making each piece of core content. But in doing so, it’s possible to neglect to see the potential value that comes from repurposing it.  On this episode of Social Pros, we speak to Amy Woods, founder and CEO of content repurposing flagbearers Content 10x.   Amy shares the story and purpose behind Content 10x, the key benefits of content repurposing and how she and her team help B2B clients find the true potential of their videos, podcasts and written content.  Plus, she explains her ‘content waterfall’ method, shares what she has learned from speaking to social pros on her podcast, B2B Content Strategist, and tells us about her opinions on how to best use AI.   In This Episode:  0:00 – Introduction  3:57 – What do Content 10x do?  7:26 – How content repurposing can benefit social teams  13:39 – What stands in the way of repurposing  16:19 – Why social teams could be sitting on a goldmine of great content  18:37 – Amy explains the ‘content waterfall’ approach  25:13 – Findings from Amy’s podcast, ‘B2B Content Strategist’  35:16 – Amy’s Final Two  37:48 – Outro   Resources  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Connect with Amy on LinkedIn  Follow Amy/Content 10x on Twitter  Follow Amy on Instagram  Visit the Content 10x website  Amy’s previous appearances:  How to Repurpose Your Content on Social for Maximum Results (2019)  Why Writing is Still the Key to Social Media Success (2021)    Visit SocialPros.com for more insights from your favorite social media marketers. 

If you’re feeling the pressure as a social media manager, this episode of Social Pros is for you. We welcomed Hannah Tooker, VP of Content at LaneTerralever, to talk about why social pros don’t need to know it all and what we can do instead.  Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud  ICUC  Full Episode Details   With new platforms popping up, ever-changing trends, and a mass of competition, social pros have a lot to keep up with. But in this episode of Social Pros, our guest wants to take the pressure off social media managers.  Hannah Tooker, VP of Content at LaneTerralever, joins this episode to give us a behind-the-scenes look at how she manages social media strategies for brands while offering tips for other social pros. She explains that social pros can’t always be “everything to everyone” – and why that’s okay!  We dig into core topics such as tone of voice, tailoring strategies per channel, knowing your audience, and more. She also shares how she helped to launch a highly successful campaign for PetSmart.  In This Episode: 3:02 – Hannah’s role at LaneTerraleaver  4:28 – The challenge of staying ahead on social   7:38 – When to push on new ideas with clients  10:39 – Cleaning up after bad advice clients have received in the past  13:20 – How Hannah coaches clients   16:08 – Getting the tone of voice right for brands  17:37 – Hannah describes a successful campaign she worked on for PetSmart Charities   23:01 – How to navigate big changes in the social media landscape  26:43 – How Hannah began her social pro career   29:25 – The final two questions  Resources  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle    Visit SocialPros.com for more insights from your favorite social media marketers. 

It’s easy to get distracted by the trends, new platforms, and brands that are social media stars in their own right. But how do you create a strategy that’s right for your brand? This episode of Social Pros with Mariya Spektor, Director of Content, Social Media at Social Chain, has some tips you won’t want to miss.  Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud  ICUC  Full Episode Details   It should go without saying. Social media is all about the people, and yet if your social media strategy is caught up in trying to go viral or become the next Wendy’s, you might not get the results you hope for.  In this episode, we spoke with Mariya Spektor, who is the Director of Content for Social Media at Social Chain. We chat about the importance of building a community and how there’s often a disconnect for brands who are going about social the wrong way.   For Mariya, she sees a lot of brands practicing “savage social” (think Wendy’s and Ryanair) when it doesn’t match their brand tone. Instead, Mariya shares some tips on building a strategy that puts people first.  We also discuss different platforms and whether Threads is the next Twitter rival, how some brands are monetizing TikTok content, and why there’s a compromise to be made between speed and creativity.   In This Episode:  00:00 - Introduction  03:36 – Why community is so important in social media  06:30 – Why some brands face a community disconnect   08:32 – Which brands get “savage social” right  15:31 – How brands can set themselves up for success  20:44 – Mariya’s experiences of TikTok shopping   26:00 – Predictions on the future of Threads   30:20 – The challenge of keeping up with different social media platforms   32:16 – Speed vs. creativity – which matters most?  35:48 – Staying on trend in social media  38:03 – The big two questions  Resources  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle    Visit SocialPros.com for more insights from your favorite social media marketers. 

We are so pleased to welcome Noam Bardin, Founder of Post News, on this episode of the Social Pros podcast.   Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud  ICUC  Full Episode Details   As much as we love social, we have to acknowledge that it comes with gray areas and undesirable aspects.   Joining this episode to dissect social’s shortcomings is Noam Bardin, Founder of Post News. Noam shares the dangers of platforms making engagement top priority, how social pros can grapple both the positives and negatives of social networks and how Post News plans to work toward preventing misinformation.  Plus, he gives his thoughts on the future of Threads.  In This Episode: 0:00 – Introduction 3:19 – Noam’s background in the industry 4:44 – What is Post News? 10:39 – Positive vs negative sides of social 15:03 – Unravelling Threads 19:12 – How Post can fight mis/disinformation 29:55 – Post’s reception from journalists and users 33:53 – The future of social media 39:29 – Noam’s Final Two 42:35 – Outro Resources  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Download Post News  Connect with Noam on LinkedIn  Follow Noam on Twitter  Follow Noam on Instagram    Visit SocialPros.com for more insights from your favorite social media marketers. 

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud  ICUC  Full Episode Details   What’s the best way to collect meaningful audience insights?  As social pros grapple with Threads and the latest Google Analytics update, traditional metrics aren’t always available.   On this episode of Social Pros, Amanda Natividad, VP of Marketing at SparkToro, tells us how you can navigate these changes and gain better audience insights through social listening, talking to your customers and consuming the content they consume.  Plus, she shares whether she believes Threads is set to be a “formidable competitor” or just a “shiny new thing.”  In This Episode:  0:00 – Introduction  2:51 – Amanda’s career to date  7:47 – Her thoughts on Threads   16:35 – The best Threads strategy  19:57 – Why not to go hard on posting  24:44 – New ways to research audiences without metrics  36:06 – Amanda’s final two  40:29 – Outro   Resources  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Visit Amanda’s website  Connect with Amanda on LinkedIn  Follow Amanda on Twitter  Follow Amanda on Instagram  Follow Amanda on Threads    Visit SocialPros.com for more insights from your favorite social media marketers. 

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud  ICUC  Full Episode Details   In this ever-changing world of social, how can community managers serve their people in the best possible ways?  Erika Lovegreen, SVP of Marketing & Communications at ICUC, returns to Social Pros to tells us her expert advice.  Erika discusses why social listening is as crucial as ever, why it’s important to keep your community front of mind when making changes on social and how best to team AI with your ‘human-first approach’.  Plus, she shares her thoughts on Threads and changes to Reddit and gives us the lowdown on ICUC’s brand-new eBook.  In This Episode:  0:00 – Introduction  3:32 – What ICUC are working on right now  6:05 – How brands should approach Threads  12:30 – Will Threads welcome brand-safe interactions?  15:03 – Erika’s take on Reddit’s current situation  18:10 – Have your finger on the pulse of your community  24:49 – Integrating AI and maintaining human touch  39:24 – Erika’s up-to-date final two!  42:05 – Outro   Resources  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Visit the ICUC website  Connect with Erika on LinkedIn  Follow Erika on Instagram  Download the ‘How to Beat the AI Craze with Human-First Messaging’ eBook    Visit SocialPros.com for more insights from your favorite social media marketers. 

    Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud  ICUC  Full Episode Details   So many teams work with creators to amplify their brand on social. But how do you build strong, fruitful relationships with the right partners?  Taylor Speer, Manager of Global Social Media at Shiseido, joins this episode of Social Pros to share her thoughts.  Taylor discusses how creators help Shiseido compete with celebrity-backed brands, the best ways to build authentic partnerships and why it’s more crucial than ever to keep diversity and representation front of mind.  Plus, she tells us why Microsoft Excel is her tool of choice and the one biggest mistake you can make as a social pro.  In This Episode:  0:00 – Introduction  4:44 – How Shiseido cut through the noise on social  7:33 – How creator relationships have changed  11:15 – The benefits of fostering strong creator partnerships  14:40 – Diversity and representation at Shiseido  20:44 – Networking with influencers  23:41 – Planning social content  31:05 – What keeps Taylor organized  36:34 – Taylor’s final two  40:25 - Outro  Resources  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Connect with Taylor on LinkedIn  Follow Taylor on Instagram  Visit Taylor’s website  Visit SocialPros.com for more insights from your favorite social media marketers. 

Selling is the primary motivator for a lot of people on social media. Some people do it really well, others are a little less polished. But it’s safe to say that a lot of people aren’t pros at social selling.   Timothy Hughes, on the other hand, is a social selling master who joins Social Pros to share his wisdom, advice, and thoughts on selling on social media today.   Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud  ICUC  Full Episode Details   Timothy Hughes, CEO and Co-Founder of DLA ignite, plus the author of Social Selling: Techniques to Influence Buyers and Changemakers, joins Social Pros to talk about the art of social selling.   For Timothy, social selling is not a new or “future state.” If you’re not already doing it, you’re already behind. This is something Timothy addressed in his book – which he recently updated with tons more information about how social selling has moved on since.   In this episode, Timothy explains how the world has changed, why conversations are still king on social, how to avoid being outdated, and the best ways to talk to strangers online. We also hear his three top recommendations for those wanting to sell on social. If you’re looking to improve your social selling skills, this is one you’ll want to tune in for.   In This Episode:  5:09 – Why Timothy decided to revisit his book   7:16 – How starting DLA ignite contributed to the second edition  9:58 – How being ingrained in interruption marketing gives a false view of social selling  10:44 – Social media is for people to be social  12:00 - How to “sell” the idea of social selling to leadership  13:56 – Why cold calling falls behind social selling  16:32 – How the digital world has changed   18:07 – Why some people don’t “get” social selling   21:09 – Timothy’s definition of social selling   24:13 – How to actually connect with people over social media  25:44 – How you can start expanding your network online  31:28 – The three things Timothy recommends social pros do  33:12 – Why content is always king  37:07 – Timothy’s advice for social pros   Resources  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Connect with Timothy on LinkedIn  DLA Ignite LinkedIn  Visit SocialPros.com for more insights from your favorite social media marketers. 

We’re thrilled to welcome Gia Lee, Co-Founder and Chief Strategy Officer at NinetyEight, on the Social Pros podcast.    Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud  ICUC  Full Episode Details   How can brands connect with Gen Z in authentic, effective ways?  If there’s anyone to ask that question to, it’s Gia Lee, Cco-Ffounder & and Chief Strategy Officer at NinetyEight, who joins this episode of Social Pros.  NinetyEight help brands anticipate Gen Z’s needs in our ever-changing culture by finding unique perspectives, empowering communities and engaging with emerging trends.  Gia tells us the origin of NinetyEight, why you don’t need big budgets to excel on social and why brands shouldn’t skip building their identity.  Plus, she shares the top do’s and don’ts for brands marketing to Gen Z and the best ways to stay authentic.  In This Episode: 0:00 – Introduction  5:17 – NinetyEight’s origin story  6:04 – Challenges of creating content for Gen Z  7:23 – Why Gen Z is so different  9:56 – The disconnect between Gen Z and marketing  11:14 – Do NinetyEight educate?  12:19 – Their work with Paul Frank  20:34 – Measuring success on TikTok  23:00 – Interacting with communities  23:30 – The do’s and don’ts of marketing to Gen Z  24:31 – Authenticity on social  26:42 – Balancing brand and connection  32:14 – Gia’s Final Two  34:57 – Outro    Resources  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Connect with Gia on LinkedIn  Visit the NinetyEight website  Follow NinetyEight on Twitter  Follow NinetyEight on Instagram  Join The Koi Pond    Visit SocialPros.com for more insights from your favorite social media marketers. 

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud  ICUC  Full Episode Details   Empathy is vital for social media managers, but how can they put it into practice on a daily basis?  Our guest on this episode says it’s “a wonderful art within management” but needs to be applied in the right way and at the right times.  Minter Dial, renowned author and keynote speaker at Mydial, returns to Social Pros to discuss how to build an empathic culture in the workplace, the true definition of the word ‘empathy’ and the role it can play in your use of AI.  Plus, he reveals why he released a new edition of his book, Heartificial Empathy, how empathy impacts trust and his favorite AI tools.  In This Episode:  0:00 – Introduction  5:38 – What’s new in the world of empathy?   8:55 – How people misunderstand empathy  11:31 – Empathy isn’t a weakness  15:05 – How a lack of empathy impacts trust  16:24 – Empathy and AI  18:04 – Different types of empathy  19:08 – Why we run out of empathy  20:22 – Empathy and AI (continued)  26:31 – How can we develop empathy for AI?   30:46 – Just breathe  31:51 – Minter’s favorite AI platforms  36:06 – Minter’s final two  39:01 – Outro   Resources  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Visit Minter’s website  Follow Minter on LinkedIn  Follow Minter on Twitter  Follow Minter on Instagram  Follow Minter on Facebook  Minter’s book – ‘Heartificial Empathy’  Minter’s book – ‘Heartificial Empathy’ on Amazon    Visit SocialPros.com for more insights from your favorite social media marketers. 

We are delighted to welcome Jonah Berger, Marketing Professor at The Wharton School of The University of Pennsylvania, onto this episode of Social Pros.  Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud  ICUC  Full Episode Details   The more you understand the words you use, the more you can increase the impact of your social content. But how can you change up your language choices to resonate better with your audience?  Jonah Berger, Marketing Professor at The Wharton School of The University of Pennsylvania and repeat Social Pros guest, joins the show to share his thoughts.  He reveals the story behind his latest book, ‘Magic Words’, how words can build trust, community and influence and why anybody can become a better writer.  Plus, he tells us the hidden benefits of asking questions and why it’s essential to understand audience behaviors.   In This Episode:  0:00 – Introduction  5:25 – Jonah describes his new book  7:11 – Why did he write this book?  9:56 – Understanding the impact of magic words  13:00 – What language does  15:03 – Identity and agency  20:58 – Defining ‘magic words’  23:49 – Jonah’s favorite category in his framework  30:21 – Asking the right questions  34:08 – Using magic words to approach challenging topics  37:36 – Jonah’s final two  39:56 – Outro   Resources  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Visit Jonah’s website  Connect with Jonah on LinkedIn  Follow Jonah on Twitter  Buy Jonah’s book, ‘Magic Words’ on Amazon  Register for Jonah’s SPEACC framework  Previous episodes featuring Jonah Berger  Contagion, Social Media, and Why Things Catch On (2013)  How Influence Can Make or Break Your Brand (2016)  Psychology Shows Why Social Media Often Fails (2020)    Visit SocialPros.com for more insights from your favorite social media marketers. 

  We’re thrilled to be joined by Alyssa Bonanno, Chief Creative Officer and founder of Better Half, on this episode of Social Pros.  Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud  ICUC  Full Episode Details   Better Half help household names like Netflix, Nike and Disney succeed on social by fuelling audience participation, engagement and fandom.  Their Chief Creative Officer and founder, Alyssa Bonanno, joins this episode of Social Pros to share their secrets.  Alyssa explains how her small-but-mighty team thrives, the benefits of intentional hiring and how she manages consistent social output for established brands.  Plus, she tells us how she built her team, dives into Better Half’s own strategy and shares why, if you can, you should take big swings on social.  In This Episode:  0:00 – Introduction  3:43 – An introduction to Better Half  5:58 – Excelling for big clients in a boutique agency  8:38 – Sustaining community engagement with Netflix  11:56 – Matching Netflix’s identity on social  14:24 – Operating in the niche vs mainstream  17:19 – Intentional hiring  21:58 – Alyssa’s team structure decisions  27:40 – How Better Half showcase their culture  30:45 – Better Half’s use of Substack  32:15 – Where to find Alyssa and Better Half   35:20 – Alyssa answers the Final Two  40:16 – Outro   Resources  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Alyssa’s website  Follow Alyssa on LinkedIn  Follow Alyssa on Instagram  Better Half website  Follow Better Half on LinkedIn  Follow Better Half on Instagram    Visit SocialPros.com for more insights from your favorite social media marketers. 

We’re thrilled to welcome back success coach, author, speaker and marketing expert Amy Landino for this episode of Social Pros.  Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud  ICUC  Full Episode Details   If you are exploring how to grow your own social presence or you’re interested in becoming a more full-time creator, this is the show to take notes on! Amy Landino, success coach, speaker, author and marketing expert, joins Social Pros to provide some amazing tips and insights for creators.  She updates us on the growth of her career since her first appearance on the show (back in January 2017), shares her top tips for using videos on social and explains how she nurtures her community.  Plus, she tells us why we should support – not shock – our audiences, how to best navigate algorithms and why she thinks generosity is an essential part of any successful social strategy.  So much to unpack – don’t miss it!  In This Episode:  0:00 – Introduction  3:46 – Amy returns to Social Pros (after 6 years!)  4:41 – What Amy’s up to now  9:08 – How Amy evolved into Good Morning Good Life TV  12:52 – Navigating algorithms  19:57 – How clients can own their social  24:10 – The right cadence for CTAs  29:12 – From solo to managing a team  29:33 – How Amy nurtures her community  35:34 – Setting intentions  39:17 – Amy’s book and implementing mindfulness  41:10 – Final two  43:26 – Outro   Resources  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Amy’s website  Follow Amy on Twitter  Follow Amy on LinkedIn  Subscribe to Amy on YouTube  Good Morning Good Life TV  Amy’s books  Visit SocialPros.com for more insights from your favorite social media marketers. 

We’re delighted to welcome Janay Smith, Director of Social at SHADOW, onto this episode of the Social Pros podcast.  Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud  ICUC  Full Episode Details   A variety of opinions, fresh ideas and different perspectives is so important in a team of social pros… which is why we were so inspired by how our guest on this episode manages her team and cultivates success.   Janay Smith, Director of Social at SHADOW, joins us to talk about her career so far, top tips for multitasking and coping with burnout, plus how to attain and recognize success in this fast-paced social environment.  She also reveals why community is at the root of all good social and that now is the time to relinquish control!  In This Episode:  0:00 – Introduction  5:22 – Introducing Janay and Shadow  7:48 – How Shadow navigate clients through social  11:31 – How she approaches staffing  15:24 – Dealing with burnout  18:18 – Biggest trends on social  20:54 – Recognizing success with staff  24:04 – Indicating success  25:23 – Launching Sunbum’s TikTok  31:01 – Exploring Shadow’s social  35:29 – Janay’s final two  39:56 – Outro   Resources  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Follow Janay on LinkedIn  Shadow  Follow Shadow on Instagram  Follow Shadow on Twitter    Visit SocialPros.com for more insights from your favorite social media marketers. 

On this episode of Social Pros, we are delighted to be joined by Tiffany Yu, the CEO and founder of Diversability.  Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud  ICUC  Full Episode Details   This episode of Social Pros is truly inspirational!  Our guest has used highly-challenging personal events to create something remarkable.   Tiffany Yu, CEO and founder of Diversability, joins this episode of Social Pros.  Tiffany shares her inspirational story of grief and coming to terms with disability. She talks about how she created positives from obstacles in order to build Diversability and how she invites social pros to support the #AntiAbleism movement.  In This Episode:  0:00 – Introduction  5:34 – Introducing Tiffany  6:06 – Tiffany’s story  10:18 – When she first shared her story  20:39 – Leveraging LinkedIn  27:36 – Her #AntiAbleism video series  34:38 – Tiffany’s (soon to be published) book  44:16 – The final two  46:54 – Outro   Resources  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Diversability  Tiffany’s website  Follow Tiffany on Twitter  Follow Tiffany on Instagram  Follow Tiffany on LinkedIn  Visit SocialPros.com for more insights from your favorite social media marketers.

We are delighted to welcome Andrew Foxwell, Co-Founder of Foxwell Digital, onto this episode of Social Pros.  Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud  ICUC  Full Episode Details   Need a paid social refresher?  The landscape is always changing and it’s easy to get impatient for the big results. But this week’s guest provides an in-depth look at leveraging paid social and staying on top of platform changes to work towards long-term success.  In this episode, we are joined by Foxwell Digital Co-Founder, Andrew Foxwell.  Andrew explains how to become a better marketer and looks at common misconceptions around paid social. Plus, he tells us how to navigate the constant changes and set yourself up for success by avoiding being beholden to social platforms!  A super-insightful episode for any social pro.  In This Episode:  0:00 - Introduction  4:45 – What Andrew is up to  8:16 – Data best practices  17:12 – Misconceptions around paid social  23:30 – Identifying progress  27:46 – Setting up for long-term success (and breaking free from platform changes)  35:57 – Data protection vs needing that data  45:11 – Andrew’s final two  47:52 – Outro   Resources  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Foxwell Digital  Foxwell Digital Memberships  Follow Andrew on LinkedIn  Follow Andrew on Twitter  Visit SocialPros.com for more insights from your favorite social media marketers. 

We’re thrilled to welcome Brittany Garlin, Head of Marketing at Vista Social, on this episode of Social Pros.  Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud  ICUC  Full Episode Details   Consumers are super savvy nowadays. They don’t want convoluted, in-your-face marketing. They want something personal, down-to-earth and relatable…and this week’s guest keeps that front of mind.  Brittany Garlin, Head of Marketing at Vista Social, joins this episode of the podcast.   She explains Vista’s recipe for marketing to marketers, how they keep things human, authentic and relatable and how they’ve been using ChatGPT.  Brittany also discusses mental health and burnout on social, defining success and why we social pros need to stay adaptable.  In This Episode:  0:00 – Introduction  5:06 – What does Vista Social do?  9:11 – TikTok as a search engine  9:50 – Getting in the trenches with clients  11:16 – Being on camera  13:20 – Finding the right voice  14:56 – Using ChatGPT  25:08 – Staying authentic and human with AI  29:06 – Discussing mental health on social  32:44 – Measuring success/decisions on channels  34:15 – Where to follow Vista Social and Brittany  35:03 – Final two  37:22 – Outro   Resources  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Vista Social  Vista Social on Twitter  Vista Social on Instagram  Vista Social on TikTok  Follow Brittany on LinkedIn  Follow Brittany on Instagram  Visit SocialPros.com for more insights from your favorite social media marketers. 

We’re thrilled to welcome Allen Weiss, CEO & Founder of MarketingProfs, on Social Pros this week for a masterclass in mental health and mindfulness.  Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud  ICUC  Full Episode Details   As social pros, we’ve all dealt with stress, burnout and anxiety…(gee, it’s probably a daily occurrence!)  But it’s so crucial we remember to take care of our minds and our souls and prioritize our mental health.  On this episode of Social Pros, we are joined by Allen Weiss, CEO & Founder of MarketingProfs.  Allen joins the show to discuss the benefits of mindfulness and meditation, why self-care is so important and how social pros can integrate mental health into their working routines.  Plus, Allen shares top tips on when and how to meditate, and plenty of other actionable advice.  We can think of so many times we’d have benefitted from taking a few moments to meditate at work – and we’re sure you can to!  Save and come back to this one in times of stress!  In This Episode:  0:00 – Introduction  4:44 – Time to introduce Allen  9:04 – His involvement in marketing, mental health and teaching  12:20 – How meditation changed his life  13:19 – How trauma impacted his mental health  15:46 – What is mindfulness?  20:13 – How long is long enough?  23:06 – Do you need to use an app/prompt?  25:30 – Taking a breath!  29:45 – How social media employers can implement mindfulness  35:12 – Allen’s class  37:30 – Advice for social pros  38:17 – Outro   Resources  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Be notified of Allen’s class  Follow Allen on LinkedIn  Follow Allen on Twitter  Visit SocialPros.com for more insights from your favorite social media marketers. 

We’re thrilled to welcome Marilyn Mena-Scott, Body Piercer and Ear Stylist (and social media extraordinaire) at Paloma Piercing, onto Social Pros.  Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud  ICUC  Full Episode Details   Have you ever spent hours trying to magic up your next big social media idea? You’re definitely not the only one, but sometimes it’s worth going back to basics. That’s how this week’s Social Pros guest found success.   Body piercing and ear styling extraordinaire, Marilyn Mena-Scott, joins the show to discuss how she went from zero to 800K followers in less than two years, making down-to-earth, authentic content.  Marilyn explains how she approaches TikTok and Instagram, how she battles the challenges of social media algorithms and why being herself has been integral to her fast growth online.  Plus, she shares why all brands need a face on social and our host, Anna Hrach, tells the unlikely story of how Marilyn has ended up on the show. It’s certainly a Social Pros first!  In This Episode:  0:00 – Introduction   5:11 – Here’s Marilyn Mena-Scott  5:32 – An overview on Marilyn’s career  6:56 – How Marilyn was invited on the show  8:42 – How she got started on TikTok  13:27 – Anna on how she met Marilyn  17:10 – Why she keeps things simple  18:19 – Marilyn’s thoughts on possible TikTok bans  21:37 – Shadow banning experiences and algorithm challenges  25:24 – Marilyn’s TikTok strategy  29:39 – Engaging with your audience  32:22 – How Marilyn treats Instagram  35:30 – Tips for social marketers becoming solo creators  37:59 – Dealing with negative comments  39:44 – Final two  45:29 – Outro  Resources  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Marilyn’s website  Follow Marilyn on TikTok  Follow Marilyn on Instagram  Visit SocialPros.com for more insights from your favorite social media marketers. 

We are delighted to welcome Josh Rangel, Senior Vice President of Social Media at Golin, to this episode of Social Pros.  Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud  ICUC  Full Episode Details   When McDonald’s brought back their All-Day Breakfast, a simple press release or social media post wasn’t enough…but how did Golin and their team mastermind a mammoth relaunch campaign?  On this episode of Social Pros, Josh Rangel, Senior Vice President of Social Media at Golin, shares why he and his team spent hours upon hours on Twitter for their McDonald’s All-Day Breakfast campaign.  Plus, he shares top tips for stopping the scroll on social, helping clients leverage ever-changing platforms and finding a work-life balance.  In This Episode:  0:00 – Introduction  4:26 – Introducing Josh Rangel  4:55 – How social has evolved at Golin  6:13 – Unpacking Golin’s McDonalds campaign  14:27 – Would they pull it off now?  16:41 – Earned media and authenticity   21:13 – Guiding clients through social challenges  24:15 – How to deal with burnout  28:20 – How Josh staffs teams at Golin  32:32 – Influencers changing the face of social  36:06 – Josh’s final two  41:13 – Outro   Resources  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Check out Golin  Follow Josh on LinkedIn  Follow Josh on Twitter  Visit SocialPros.com for more insights from your favorite social media marketers. 

We’re delighted to welcome back Convince & Convert Founder (and OG Social Pros host) Jay Baer onto this episode.  Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud  ICUC  Full Episode Details   We love when things come full circle on Social Pros!   On this episode, we welcome back Jay Baer, founder of Convince & Convert, OG Social Pros host, business growth speaker, tequila influencer and…well, the list goes on!  Jay explains his study, The Time to Win, and how social media teams can provide the speed customers want.  He gives expert advice on social teams’ responsibilities, the role of social in business and navigating changes on channels.  Plus, he reveals all about his fast-growing tequila-related content on TikTok and Instagram. This man never stops!   Oh, and there’s plenty of Jay Baer-isms too!  In This Episode:  0:00 – Introduction  4:43 – Introducing Jay Baer  6:25 – What Jay is up to now  11:03 – Download Jay’s report, The Time to Win  11:50 – Unpacking social customer care in 2023  14:42 – Benefits and drawbacks of live chat  19:22 – How social pros can enact his advice  25:06 – Future book plans  27:09 – Jay’s foray into creating tequila content  30:20 – What he’s learned from working with brands  33:46 – Coping with shadow banning on social  35:29 – How can creators take control of data?  37:46 – Trademark Jay Baer-isms!  38:59 – Jay Baer’s final two!  42:41 – Outro     Resources  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Jay’s website  The Time to Win  Follow Jay on LinkedIn  Follow Jay on Twitter  Follow Jay on Instagram  tequila.jay on TikTok  Tequila Jay Baer on Instagram  Visit SocialPros.com for more insights from your favorite social media marketers.

We’re delighted that our guest on this episode of Social Pros is Brandon Smithwrick, Head of Content at Songfinch.  Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud  ICUC Full Episode Details  Songfinch is revolutionizing the custom gift industry, creating personalized songs with people’s unique stories. But how do they convey that magic on social?  Brandon Smithwrick, Head of Content at Songfinch, features on this episode of Social Pros.  Brandon’s a newbie at Songfinch, so he explains his methods for sharing new ideas among an established social team…without stepping on toes!  Plus, Brandon explains the importance of user-generated content, their channel strategy and red flags when job-hunting.  A fascinating interview that becomes a bit of a brainstorming session!   In This Episode:    0:00 - Introduction  3:47 – Introducing our guest  4:01 – Introducing Songfinch  6:05 – Joining an established social team  8:57 – Leveraging UGC  11:16 – Pitching new ideas among an established team  13:46 – Songfinch’s artists  15:27 – Creative briefs  18:52 – Using different channels  21:44 – Leveraging underused platforms  27:10 – Pay to play on social  29:10 – Looking for a new role  33:47 – Brandon’s final two  35:18 - Outro  Resources  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Songfinch  Brandon’s website  Follow Brandon on LinkedIn  Follow Brandon on Instagram  Follow Brandon on Twitter  Visit SocialPros.com for more insights from your favorite social media marketers. 

Looking to level up your social team?   We’re delighted to speak to Robert Glazer, Founder and Chairman of the Board at Acceleration Partners, on Social Pros.  Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud  ICUC  Are you finding building a strong and positive workplace culture an uphill battle? Team that with the stresses of social and you have a real challenge on your hands.  Here to help is Robert Glazer, Founder and Chairman of the Board at Acceleration Partners, who is featured on this episode of Social Pros.  Robert discusses his tips for strong leadership, how core values play into workplace culture and how to avoid burnout and overwork.  Plus, Robert reveals the stories behind his new book, ‘Elevate Your Team’, linked below. Robert’s previous Social Pros appearance from November 2018 is also linked.  In This Episode:  0:00 – Introduction  2:08 – Let’s introduce Robert Glazer  5:25 – What Robert’s been doing since his last appearance  6:40 – Robert on writing books  10:44 – Focusing on teams in social media  13:35 – Where are social media teams today?  16:28 – Have social media teams been too reactive?  19:37 – Why are core values so important?  22:48 – You’re the same person at work and at home  24:16 – Unicorns, The A-Team and underperformers  31:38 – You first or organization first?  37:56 – It’s OK to not want to lead  44:01 – Where to find Robert  45:25 – Robert’s final advice for social pros  Resources  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Robert Glazer’s website  Buy ‘Elevate Your Team’  Acceleration Partners website  Follow Robert on LinkedIn  Follow Robert on Instagram  Follow Robert on Twitter  Robert’s first Social Pros appearance  Visit SocialPros.com for more insights from your favorite social media marketers.

If you want to sell on social or dial up your existing social commerce efforts, this episode is for you. We welcome Lauren Petrullo, CEO and founder of Mongoose Media, onto Social Pros.  Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud  ICUC  Full Episode Details   Are you looking to cash in on social but you’re worried about how much time it could take?   Well, tune in to today’s episode for something truly eye-opening!  Lauren Petrullo, CEO and founder of Mongoose Media, joins us to simplify the complex world of social commerce. It’s not something we’ve covered a lot on Social Pros, so listen for some fascinating insights!  Lauren explains how to use social commerce the right way, how to overcome skepticism from buyers and she explains what platforms could be best for you.  Plus, Lauren reveals why she believes e-commerce brands could be leaving six figures or more on the table by avoiding social commerce!    Oh, and there’s a fair few mentions of Daniel’s scarf.  A mind-blowing episode…in the best way possible!  In This Episode:  0:00 - Introduction  3:39 – Let’s meet Lauren  6:18 – Benefits of brutal honesty  7:56 – Lauren’s 50,000ft view on social commerce  12:32 – Dialling up your social commerce  17:19 – Social commerce skeptics  21:18 – Analyzing data  23:26 – Unsung hero channels for social commerce  28:18 – Dealing with trust issues  31:45 – Regaining data power  37:49 – Lauren’s parting advice for social pros  Resources  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Follow Lauren on LinkedIn  Follow Lauren on Twitter  Follow Lauren on Instagram  Lauren’s website  Mongoose Media website  Visit SocialPros.com for more insights from your favorite social media marketers. 

This week, we are delighted to welcome Ravi Hampole, SVP, Global Brand Creative at Lululemon, onto Social Pros.  Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud  ICUC  Full Episode Details   Social is changing every day. But one thing that never changes is the importance of being authentic.  Today’s guest on Social Pros puts authenticity at the forefront of his strategy through community-led social, in-house ambassadors and a human-first approach.  Ravi Hampole, SVP, Global Brand Creative at Lululemon, joins to explain why community is at the heart of what they do, why they work with ambassadors over celebrity creators and how they translate their human focus onto different channels.  Plus, Ravi explains why he views constraints as opportunities.  In This Episode:  0:00 – Introduction 4:11 – Introducing Ravi 6:32 – How Ravi contributes to social 9:46 – How Lululemon represents their community 16:31 – Carrying brand purpose across channels 27:24 – Ambassadors keeping it authentic 41:46 – Ravi’s final two  Resources  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Connect with Ravi Hampole on LinkedIn  Ravi’s website  Visit SocialPros.com for more insights from your favorite social media marketers. 

We are delighted to welcome Jacob Shipley, Manager of Digital Customer Experience at Tyson Foods, on this episode of Social Pros. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details Social media is a minefield. At times, it can feel impossible to get that viral post or create enough content to get in front of the right people. But consistency is key. On this episode of Social Pros, we spoke to the epitome of consistency on social, Jacob Shipley. Jacob is the Manager of Digital Customer Experience at Tyson Foods. He explains how patience is a virtue on social and why creating regular, high-quality content is more likely to breed success than banking on one viral post. Plus, he explains his background in the industry, his work with YouVersion and provides tips for growing followers organically. It’s a must-listen!  In This Episode: 0:00 – Introduction 3:37 – Let’s introduce Jacob Shipley 4:48 – Jacob’s day-to-day at Tyson Foods 6:51 – First party data tools 101 10:00 – Tapping into niche audiences 13:59 – Follower growth the right way 17:55 – Keeping consistent on social 22:01 – Jacob’s advice for budding social pros Resources Schedule a consultation with ICUC Grab your free Social Media Audit Bundle Follow Tyson Foods on Twitter Tyson Foods Follow Jacob on Twitter Follow Jacob on LinkedIn  Visit SocialPros.com for more insights from your favorite social media marketers.

We are delighted to welcome Madison Long, CEO and co-founder of Clutch, onto this episode of Social Pros.   Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:   Salesforce Marketing Cloud ICUC   Full Episode Details   Are you looking to creators to add that extra dimension to your social strategy?   On this episode, our guest Madison Long, CEO and co-founder of Clutch, bridges the gap between brands and creators and explains how their relationships can breed success.   She talks about what brands need to know before teaming up with creators, how to set themselves up for and measure success and lifts the fog around pay rate and budgets.   Plus, she shares her views on why influencers aren’t the only creators to consider and how to leverage short-form video.   In This Episode: 0:00 – Introduction 2:39 – Introducing Madison Long 4:09 – Explaining Clutch 5:34 – How their process works 9:33 – Managing engagement expectations 11:55 – Questions brands should bring to the table 16:15 – Helping brands and creators measure success 19:34 – What should brands/creators have in place first? 26:32 – Helping brands identifying their TikTok strategies 31:19 – The final two: Madison’s advice for social pros Resources Schedule a consultation with ICUC Grab your free Social Media Audit Bundle Clutch website Clutch’s latest press release Follow Madison on Twitter Connect with Madison on LinkedIn Visit SocialPros.com for more insights from your favorite social media marketers.

Striking the right balance between fun and serious on social is the key to success. That’s why we wanted to speak to Joshua Gonzales, Media Producer at Beyond Identity, who is a prime example of doing just that.    Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:   Salesforce Marketing Cloud   ICUC   Full Episode Details   In This Episode:   When building and reconfiguring your social strategy, finding that perfect brand voice can be a challenge. Truth is…there’s no perfect brand voice.  But today’s Social Pros guest has found a way to create a light-hearted and highly likeable social strategy without becoming the butt of the joke!   Joshua Gonzales, Media Producer at cybersecurity MFA Beyond Identity, joins the show to discuss how he delights B2B audiences and draws back the curtain on his social master plan.  He explains how he balances seriousness and fun while remaining educational, how he pitches new ideas to management and how he leverages short-form video on YouTube Shorts and TikTok.  Plus, Joshua gives top tips for social pros getting in front of the camera and reveals the story behind his upcoming book.  0:00 – Introduction  4:30 – Introducing Joshua  5:13 – What does Beyond Identity do?  6:41 – Unpacking Beyond Identity’s fun social  10:09 – Light-hearted vs serious – finding the balance  12:16 – Pitching more ‘radical’ ideas to senior teams  18:28 – You are speaking to people!  19:57 – Tips for social teams creating videos  24:05 – How to back up your social decisions  25:26 – Leveraging YouTube Shorts and TikTok  27:23 – Different topics on different platforms  28:55 – Find Joshua & Beyond Identity  29:39 – The lowdown on Joshua’s book  30:31 – Parting advice from Joshua   Resources   Schedule a consultation with ICUC   Grab your free Social Media Audit Bundle   Beyond Identity  Follow Joshua on Twitter  Follow Joshua on Instagram  Follow Beyond Identity on Twitter  Get notified when Joshua’s book is available for pre-order  Visit SocialPros.com for more insights from your favorite social media marketers.

Canva has revolutionized design capabilities for brands of all sizes. But what goes into the social strategy that fuels their success?  We are delighted to be joined by Jacky Barker, Social Lead at Canva, on this episode of Social Pros.  Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud  ICUC  Full Episode Details   Canva is everyone’s best friend! It’s a smart visual communications platform helping social pros with marketing, presentations, branding and so much more. Plus, it features a ton of useful features and templates for you to get started with ease.   As our guest likes to say, it’s “the full shebang”!  But what are the secrets behind their rise and how does their social media strategy support their success?  On this episode, Jacky Barker, Canva’s Social Lead, explains how community and culture are super important to help keep the brand in the spotlight.  She takes us through her day-to-day responsibilities, how she identifies target audiences and demographics, how her and her team leverage Pinterest and TikTok and so much more.  This is packed full of expert advice and top tips and tricks for any social pro!  In This Episode:  0:00 - Introduction  4:14 – Explaining Canva  5:04 – Jacky’s day-to-day  7:46 – Acting on cultural cues  9:09 – The boom of TikTok  11:09 – Engaging with Canva’s community  13:24 – Canva’s target audience  19:05 – Canva changing their messaging  22:20 – How Jacky and Canva leverage Pinterest  27:08 – Determining the next steps for Canva’s social  31:41 – Jacky’s parting advice for social pros  Resources  Get the new State of Marketing report for free from Salesforce  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Canva  Canva on Pinterest  Follow Canva on Twitter  Follow Jacky Barker on LinkedIn  Follow Jacky Barker on Twitter  Visit SocialPros.com for more insights from your favorite social media marketers. 

We are delighted to be joined by Kosta Prodanovic, Senior Copywriter at Hootsuite, in a jam-packed episode about what’s in store for social in 2023. This is definitely one to bookmark!  Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud  ICUC  Full Episode Details   Want to know the biggest social trends for 2023? Of course you do!  On this episode, we are joined by Hootsuite’s Senior Copywriter, Kosta Prodanovic, who joins the show to discuss Hootsuite’s 2023 Social Media Trends report.  Kosta dives into what’s working on social this year and highlights some of the biggest findings, such as how smaller companies can poach creators, how the younger generation have changed how they search and the importance of customer service on social.  Head to the links below to find the report in full and make sure you save this one to refer back to!  In This Episode:  0:00 – Introduction  3:35 – Introducing Kosta Prodanovic  6:37 – Takeaways from Hootsuite’s Social Trends Report 2023  14:06 – Did any trends surprise Kosta?  16:24 – Impetus for using social as search  20:00 – Social commerce and trust  25:24 – Customer service on social  30:44 – Kosta’s tips for social pros  Resources  Get the new State of Marketing report for free from Salesforce  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Hootsuite Social Trends Report 2023  Find out more about Hootsuite  Follow Kosta on Twitter  Follow Kosta on LinkedIn  Visit SocialPros.com for more insights from your favorite social media marketers.