John Mark Troyer, Director and Social Media Evangelist for VMware, joins the Social Pros Podcast this week to discuss the origins of the community surrounding VMware, the tools his team has built to allow that community to change over time, and how they encourage influencers to remain active advocates of the brand. http://www.convinceandconvert.com/social-pros-podcast/how-to-create-a-thriving-b2b-advocacy-community/

Jessica Gioglio, Social Media Strategist for Dunkin Donuts, and Ekaterina Walter, Co-founder and CMO of Branderati, join the Social Pros Podcast this week to discuss their new book The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand.

Bob Pfeifer, Creator of BringJerryHome.com, joins the 

Mike McCamon, Chief Community Officer at Water.org

Brian Clark, Founder of Copyblogger

Erica Campbell Byrum, Director of Social Media at Homes.com

Becky Carroll, Director of Social Media Strategy at PwC Consulting, joins the Social Pros Podcast this week to discuss the impact of trust (or lack of trust) on consumer behavior, how social can improve a customer’s experience of a brand, and social media’s newest maturity level. Please Support Our Sponsors Huge thanks to our amazing sponsors for helping us make this happen. Please support them; [...]

Greg Hounslow, Emerging Media Advisor at WestJet, joins the Social Pros Podcast this week to discuss fostering a sense of community with social media amongst guests, how social media can enhance customer relations, and the value of giving customers a pleasant surprise every once in a while (and the measurable ROI there).

David King, Founder and Director at Ethical Wiki, joins the 

Susan Beebe, Manager of Social Media and Online Communities atTyson Foods

Amrita Sahasrabudhe, Director of Marketing at ARAMARK Parks and Destinations

Adrian Parker, Vice President of Digital Marketing at Patron [...]

Gregory Ng, CMO of Brooks Bell 

Lauren Salazar, Director of Social Media for Weight Watchers

Several esteemed former guests from the show join the Social Pros Podcast this week to celebrate the 100th episode and to discuss the current landscape of social, how it has changed over the past year, and what things look like going forward.

Elias Roman, Co-founder of Songza

David Oliver, Chief of Police at the Brimfield Police Department in Ohio, joins the Social Pros Podcast this week to discuss the insane popularity of his [...]

This week, we have a very special Year in Review episode of

Gary Vaynerchuk - entrepreneur, CEO of VaynerMedia

Kevin Hunt, Corporate Social Media Manager at General Mills

Jason Miller, Social Content Manager at Beam Global

Erich Marx, Director of Consumer-Facing Interactive and Digital Media at Nissan

Paul Haskell, Social Media and Content Marketer at Omaha Steaks

Jennifer Beechen, Digital and Integrated Marketing Director at WhiteWave Foods

James Royer, Director of Digital and Social for the Tampa Bay Lightning [...]

Debbie Gioquindo and Keryl Pesce, co-founders of Happy Bitch Wines, join the Social Pros Podcast this week to discuss the powerful story behind their brand’s origins, the crowdsourcing approach that helped their business bloom, and some wacky giveaways that have earned them some well-deserved attention.

Jamie van der Molen, Community Manager at Dairy Management Inc.

Dan Moyle, inbound marketing evangelist at Amerifirst, joins the 

Matt Ridings, CEO ofSideraWorks, joins the Social Pros Podcast this week to discuss the differences between social media and social business, why internal social culture is important, and how he went from a technologist to a social business consultant.

Tony Clark, Digital Communications Manager for Cedar Point Amusement Park, joins the Social Pros Podcast this week to discuss handling many followers and creating content with a small team, dealing with thousands of guests armed with mobile devices at all times, and using social to manage expectations for visitors. Please Support Our Sponsors Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn’t do it without their help! This week: From ExactTar [...]

Frank Eliason, author of the new book At Your Service and Director of Global Social Media for Citi, joins the Social Pros Podcast this week to discuss crafting a cohesive social strategy for a global corporation, relying on the instincts of his team, and listening smarter. Please Support Our Sponsors Huge thanks to our amazing sponsors for helping us make this happen. Plea [...]

Janice Person, Social Media Director for Monsanto, joins theSocial Pros Podcast this week to discuss dealing with controversy on social media, respecting transparency, and proactive versus reactive social media strategies. Please Support Our Sponsors Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn’t do it without their help! This week: From ExactTarget, 20 winning emai [...]

Brad Walters, Director of Social Media and Emerging Platforms for Lowe’s Home Improvement, joins the Social Pros Podcast this week to discuss starting the conversation rather than letting the customer start it, tailoring content and strategies to individual platforms, and delivering consistently helpful content across all social platforms. Please Support Our Sponsors Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn’t do it without their help! This week: From ExactTarget, a case study about mobile optimization and Careerbuilder’s R [...]