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Nicaila Matthews Okome | Side Hustle Pro Media
Side Hustle Pro spotlights bold black women entrepreneurs who have scaled from side hustle to profitable business. Join Chief Side Hustler turned full-time entrepreneur Nicaila Matthews Okome for your weekly installment of Side Hustle Pro and learn actionable strategies to start small and get going–wherever and whoever you are. Side Hustle Pro features interviews with inspiring Black women entrepreneurs who started out as side hustlers, including interviews with Myleik Teele, Morgan DeBaun, Tiffany "The Budgetnista" Aliche, and more! Hosted on Acast. See acast.com/privacy for more information.
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439: How Podcasting Changed Her Career Trajectory w/ Hiwote Getaneh

439: How Podcasting Changed Her Career Trajectory w/ Hiwote Getaneh

This week we have a special student spotlight featuring Hiwote Getaneh, an audio producer curious about human-centered, emotion-driven storytelling. We first met when she joined my Podcast Moguls accelerator program, and it’s been so awesome to follow her journey from working in social policy research, to growing her own podcast, to actually changing her career path to work in podcasting full time, to moving to Portugal to live and work full time, to now launching her Emerging Voices, a podcasting accelerator for aspiring creators who want to start a podcast that is unique to them and build their creative resilience along the way.In this episode she shares:How identifying a niche audience transformed her podcast and entrepreneurial journeyHer focus on helping first and second-generation immigrant women find confidence in their stories Balancing financial stability after leaving her full time job and moving abroad to PortugalHighlights include:00:00 Intro03:00 From analyst to podcaster07:45 Mastering storytelling 13:30 Lessons from Podcast Moguls18:00 Creating content with purpose21:00 Becoming an expat in Portugal28:00 Preparing for full time entrepreneurship 33:00 Building a platform to monetize43:00 Defeating self-doubt47:00 Living in Portugal54:00 Tips for entrepreneursCheck out episode 439 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTubeLinks mentioned in this episodeHiwote’s website: https://www.depthandcandor.com/ Hiwote’s Instagram: https://www.instagram.com/hiwote.getaneh/ The Art of Gathering by Priya Parker: https://www.priyaparker.com/book-art-of-gathering Union Docs: https://uniondocs.org/ Podcast Moguls: https://sidehustlepro.co/podcastmoguls/ Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rssAnnouncementsJoin our Facebook CommunityIf you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Hosted on Acast. See acast.com/privacy for more information.
59:2520/11/2024
438: How Arsha Jones Took Capital City’s Mambo Sauce To The Next Level

438: How Arsha Jones Took Capital City’s Mambo Sauce To The Next Level

This week in the guest chair we are back for an update episode with Arsha Jones, founder of Capital City- the DC-based company behind the wildly popular Mambo Sauce. Stemming from Arsha's desire to create a product that she could sell multiples of, Arsha describes her journey from starting as a web designer, shifting into e-commerce, and finally venturing into entrepreneurship.In this episode Arsha shares:How starting an income-driven business, Tees In The Trap, helped to fund ventures for Capital City How she got Mambo sauce onto shelves of major businesses like Papa Johns, Walmart, and Target The importance of legacy and how embedding the culture of the community she serves has opened up unique opportunities Highlights Include: 07:07 Leaving The Service Industry10:44 Launching Multiple Businesses At Once 17:14 Creating Multiple Revenue Streams19:50 Being The Face Of Your Brand29:33 Creating a Premium Product30:48 Getting Into Retail35:33 Creating Brand Partnerships41:11 Selling On Amazon45:23 Creating Your Own PathCheck out episode 390 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTubeLinks mentioned in this episodeFirst Arsha Jones SHP Episode: https://sidehustlepro.co/arshajones/ Capital City Instagram: https://www.instagram.com/capitalcityco Capital City Website: https://www.capitalcity.com/ Arsha’s Instagram: https://www.instagram.com/arshajones/ Arsha’s Facebook: https://www.facebook.com/arshajones Tees In The Trap: https://www.teesinthetrap.com/ Amazon Seller Central: https://sellercentral.amazon.com/ Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rssAnnouncementsJoin our Facebook CommunityIf you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Hosted on Acast. See acast.com/privacy for more information.
01:03:3113/11/2024
437: Balanced Black Girl Les Alfred on When to Bet on Yourself

437: Balanced Black Girl Les Alfred on When to Bet on Yourself

This week in the guest chair we have fellow podcaster Les Alfred, content creator and host of the Balanced Black Girl podcast. Les shares her journey from blogging to launching her podcast, driven by the realization that there were few Black women discussing wellness on her social feeds. Les highlights the importance of relatability and audience connection in content creation, emphasizing that consumers today want to feel a personal connection to the creator behind a brand. By 2021, consistent monetizing and growth led her to partner with an agency, and later a podcast network, allowing her to scale ads and go full time as a podcaster.In this episode she shares:How following her curiosity and having the bravery to allow herself to be widely seen set her up for successHer methods to creating inspiring, approachable wellness content covering everything from wellness, to productivity, to personal finance, to self-careThe need for financial stability before quitting her corporate job by budgeting, saving, paying off student loans, and organizing her business financesHighlights include: 00:00 Intro04:30 Breaking into wellness10:00 Starting a podcast15:00 Emphasizing relatability to your audience19:30 First year of full-time podcasting23:30 The power of financial planning38:00 Benefits of having a lean team 45:30 The power of an email list50:15 Tips for entrepreneursCheck out episode 437 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTubeLinks mentioned in this episodeLes’ Instagram: https://www.instagram.com/balancedles/ Balanced Black Girl Instagram: https://www.instagram.com/balancedblackgirlpodcast/ Balanced Black Girl Website: https://www.balancedblackgirl.com/ Balanced Black Girl YouTube: https://www.youtube.com/@BalancedBlackGirl Profit First Book: https://mikemichalowicz.com/profit-first/ Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rssAnnouncementsJoin our Facebook CommunityIf you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Hosted on Acast. See acast.com/privacy for more information.
55:1506/11/2024
436: Mastering Financial Freedom W/ Author & Podcast Host Jamila Souffrant

436: Mastering Financial Freedom W/ Author & Podcast Host Jamila Souffrant

Jamila Souffrant is the author of the book Your Journey To Financial Freedom, and the host of the Journey To Launch podcast. As a go-to thought leader in the personal finance field, her podcast has amassed over 4+ million total downloads. Starting her journey by saving over $100K in two years, she is now financially free. In this episode she shares:How she went from aggressive saving to over $400K years and becoming debt-freeThe best and easiest way to traditionally publish your bookWhat methods of income-earning have failed her and how she helps others find what works best for them, and moreHighlights include:00:00 Intro07:00 Mindset is the key to success 14:00 Revenue milestones25:00 Financial freedom30:15 Understanding life priorities38:10 Creating wealth for side hustlers42:30 Silent wealth  45:30 Tips for entrepreneurs Check out episode 436 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTubeLinks mentioned in this episodeJamila’s 1st Side Hustle Pro episode: https://www.youtube.com/watch?v=FTM2FyWDOaY Journey To Launch Website: https://journeytolaunch.com/ Journey To Launch Instagram: https://www.instagram.com/journeytolaunch Jamila’s Facebook: https://www.facebook.com/groups/Journey2launch/ Jamila’s Book: https://yourjourneytofinancialfreedom.com/ Mindset- Carol S. Dweck: https://www.amazon.com/Mindset-Psychology-Carol-S-Dweck/dp/0345472322 The Beautiful Writers Podcast: https://www.beautifulwriterspodcast.com/ Self-Publishing School: https://self-publishingschool.com/podcast/ Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rssAnnouncementsJoin our Facebook CommunityIf you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Hosted on Acast. See acast.com/privacy for more information.
54:3130/10/2024
435: How Clever Girl Finance Went From Side Hustle To Worldwide Platform

435: How Clever Girl Finance Went From Side Hustle To Worldwide Platform

This week we are getting a masterclass in content-based business with Bola Sokunbi. Bola is a finance expert, 4-time bestselling author, and founder of Clever Girl Finance, one of the largest personal finance media/education platforms for women in the U.S.In this episode she shares:Her start as a financial advisor while side hustling Clever Girl Finance How she expanded past 1 to 1 business by creating courses and repeatable content How she was able to financially thrive while making her platforms free and accessible Highlights include:00:00 Intro07:15 Becoming a financial expert12:35 Initial business investments20:30 Determining target audience 25:18 Building a team32:40 Making the platform free and accessible36:53 Benefits and challenges of brand partnerships44:20 Being a content-first business57:00 Tips for entrepreneursCheck out this episode of Side Hustle Pro podcast and others out now on Apple Podcasts, Spotify, and YouTubeThis episode is brought to you by: Shopify. Go to shopify.com/hustlepro for a free fourteen-day trial and get full access to Shopify’s entire suite of features.Links mentioned in this episodeClever Girl Finance Website: https://www.clevergirlfinance.com/ Clever Girl Finance Instagram: https://www.instagram.com/clevergirlfinance/ Bola’s Instagram: https://www.instagram.com/clevergirlfinance/ Bola’s Website: https://www.bolasokunbi.com/ Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rssAnnouncementsJoin our Facebook CommunityIf you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebookGuest Social Media InfoBola’s Instagram: https://www.instagram.com/clevergirlfinance/ Bola’s Website: https://www.bolasokunbi.com/ Hosted on Acast. See acast.com/privacy for more information.
01:00:4223/10/2024
434: How Denise Woodard Got Jay-Z, Rihanna, and HER To Partake In Her Packaged Foods Company Rewind

434: How Denise Woodard Got Jay-Z, Rihanna, and HER To Partake In Her Packaged Foods Company Rewind

This week we’re back for a very exciting update episode with Denise Woodard is the Founder and CEO of Partake Foods, the allergy-friendly packaged food company inspired by her daughter’s experience with food allergies. Created in 2016, Denise started the business by self-distributing cookies around NYC, eventually becoming a Certified B Corporation and raising millions of dollars in investment capital. In this episode she shares:Her strategies to getting investors interested, including big names like HER and RihannaHow she became the first Black woman to raise more than $1 Million publicly for a CPG food startup, accumulating more than $20MHow she is continuing to inspire other entrepreneurs while growing her own businessHighlights include:00:00 Intro03:30 Partake’s rise to success07:15 Raising capital with huge companies14:50 Partnerships and rapid expansion23:40 Managing personal finances in the start-up phase29:06 Aligning with your true passions38:21 Work-life balance44:45 Tips for entrepreneursCheck out episode 434 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube Links mentioned in this episodePartake’s Website: www.partakefoods.comPartake’s Instagram: https://www.instagram.com/partakefoods/Denise’s Instagram: https://www.instagram.com/denisegwoodard/ Desnise’s LinkedIn: https://www.linkedin.com/in/denisegwoodard/ Marcy Venture Partners: https://www.marcyvp.com/ Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rssAnnouncementsJoin our Facebook CommunityIf you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebookGuest Social Media InfoDenise’s Instagram: https://www.instagram.com/denisegwoodard/ Desnise’s LinkedIn: https://www.linkedin.com/in/denisegwoodard/  Hosted on Acast. See acast.com/privacy for more information.
48:5016/10/2024
433: How The Cupcake Collection Founder Mignon François Turned $5 Into Five Million Cupcakes Sold

433: How The Cupcake Collection Founder Mignon François Turned $5 Into Five Million Cupcakes Sold

This week I sat down for a very inspiring chat with Mignon François, the #1 national best-selling author of Made from Scratch: Finding Success Without a Recipe, and founder of a multi-million dollar cupcake empire, The Cupcake Collection. In this episode she shares:Why having a great product and determination got her community to support her visionThe different financial methods she used, like cash stuffing, to reinvest into her business and employeesHow she leveraged $5 and turned it into a legacy with over five million cupcakes sold And much more, you don’t want to miss the gems she’s dropping!Highlights include:00:00 Intro04:30 Learning to bake from grandma10:53 The struggle to make ends meet15:09 Turning $5 into $60020:27 Humble beginnings32:50 Low margins, high profit from day one37:30 Benefits of profit sharing with employees42:00 Scaling to $10,000 days48:20 Tips for entrepreneurs Check out this episode of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTubeLinks mentioned in this episodeThe Cupcake Collection: https://www.thecupcakecollection.com/Made From Scratch Book: https://www.amazon.com/Made-Scratch-Finding-Success-Without/dp/B0BV7G8F7C Mignon’s Instagram: https://www.instagram.com/p/Cte6fHBIlzO/ The Cupcake Collection’s Instagram: https://www.instagram.com/thecupcakecollection/ Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rssAnnouncementsJoin our Facebook CommunityIf you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebookGuest Social Media InfoMignon’s Instagram: https://www.instagram.com/p/Cte6fHBIlzO/ The Cupcake Collection’s Instagram: https://www.instagram.com/thecupcakecollection/ Hosted on Acast. See acast.com/privacy for more information.
55:3909/10/2024
432: Hoop Mobb Is Becoming A Household Name By Making Jewelry For The Culture

432: Hoop Mobb Is Becoming A Household Name By Making Jewelry For The Culture

This week in the guest chair we’re taking it back to Donyale Walton, founder of Hoop Mobb, Home of the Hoop Earring. Coming from Flint, Michigan, Donyale made her way to New York to learn the business ropes and was inspired to pursue her own ventures. In this episode she shares:How she went outside of the box of where she’s from and gained unique skills by working in fashion Her process of finding and working with the best manufacturers How she’s able to build the best team and balance hiring family and friends Highlights include:00:00 Intro05:30 Getting her start in fashion15:30 Determining a niche24:50 Acquiring vendors and manufacturers 30:53 Focusing on serving a community 38:20 Profitability and hiring strategically 49:09 Marketing and growth strategies56:22 Tips for entrepreneurs  Check out episode 432 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTubeLinks mentioned in this episodeThe Hoop Mob Instagram: https://www.instagram.com/thehoopmobb/ Hoop Mobb’s Website: https://hoopmobb.com/ Hoop Mobb’s Facebook: https://www.facebook.com/groups/685105618951748 Donyale’s Instagram: https://www.instagram.com/donyalewalton/ Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rssAnnouncementsJoin our Facebook CommunityIf you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebookGuest Social Media InfoThe Hoop Mob Instagram: https://www.instagram.com/thehoopmobb/ Donyale’s Instagram: https://www.instagram.com/donyalewalton/  Hosted on Acast. See acast.com/privacy for more information.
01:00:5202/10/2024
431: How To Move Forward With Your Side Hustle

431: How To Move Forward With Your Side Hustle

You’ve done your research, gathered your materials and you’re ready to launch your side hustle. Now what? Keep GOING. This is the time to reevaluate, regroup, and dig deeper. A lot of side hustlers who get to this point will start to lose the spark they had when they first started. In episode 431, I’m giving you the tips to keep that same energy and build your side hustle into a sustainable business. Tips shared include:How to affirm yourself to build confidence The next steps to stay on track with your goalsHow to continue to find inspiration Highlights include:00:00 Intro04:00 Get down to business05:30 Determine what your impactful tasks are08:30 Get your schedule down10:00 Affirm your journey13:00 Time to get vulnerable15:30 Find your calling20:00 Limit outside opinionsI’m also hosting a live Side Hustle Bootcamp next week. Whether you’ve started your side hustle or are still trying to get it off the ground, this challenge is designed to help you get out of your head and into action. Go to sidehustlepro.co/bootcamp to sign up!Check out episode 431 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube Links mentioned in this episodeMy Old Blog Wordpress Theme DetectorSide Hustle Pro BootcampPodcast MogulsClick here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rssAnnouncementsJoin our Facebook CommunityIf you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebookGuest Social Media InfoSide Hustle Pro – @sidehustlepro #SideHustlePro Hosted on Acast. See acast.com/privacy for more information.
24:0027/09/2024
430: The Voice Behind the Brands: Vanessa James on Building a Creative Empire

430: The Voice Behind the Brands: Vanessa James on Building a Creative Empire

This week in the guest chair we have Vanessa James, the dynamic founder of Vanessa James Media. Known as "the voice you hear everywhere," Vanessa is a seasoned Caribbean voice-over actress whose captivating voice has graced numerous iconic brands, including Netflix, Amazon, and the new promo voice for the nationally syndicated "Tamron Hall" daytime talk show.In this episode she shares about:How she uses her media company Vanessa James Media to advocate for diversity, inclusion, entrepreneurship, and creative collaborationThe groundbreaking events she leads each year like Food, Wine, and Fete—an all-inclusive Soca experience celebrating Caribbean cultureHow she scaled Vanessa James Media from side hustle to a profitable businessHighlights include: 00:00 Intro04:30 Corporate roles and burnout13:30 Side hustling in V.O.18:00 Understanding the voiceover industry22:50 Overcoming a stutter27:30 Stabilizing income as a side hustler33:30 Scaling a media business39:11 Food, Wine and Fete43:21 How to break into voice acting49:55 Tips for entrepreneurs Check out episode 430 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTubeLinks mentioned in this episodeVanessa James Media Website: https://www.vanessajamesmedia.com/  Vanessa’s Instagram: https://www.instagram.com/vanessajamesmedia Vanessa’s X: https://x.com/MsVanessaJamesVanessa’s LinkedIn: https://www.linkedin.com/in/vanessa-james-media/ Reach TV: https://reachtv.com/ Food, Wine, and Fete: https://foodwineandfete.com/ Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rssAnnouncementsJoin our Facebook CommunityIf you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebookGuest Social Media InfoWebsite: Vanessa James Media: https://www.vanessajamesmedia.com/ Instagram: https://www.instagram.com/vanessajamesmediaX: https://x.com/MsVanessaJames  Hosted on Acast. See acast.com/privacy for more information.
59:4325/09/2024
429: How To Test Out Your Side Hustle

429: How To Test Out Your Side Hustle

In this Flashback Friday episode, we’re taking it back to the steps to take when starting your side hustle, specifically how to test it out. All the research in the world can’t compare to actually launching and testing your side hustle out. This may feel like the hardest part, but don’t let perfectionism get in the way. You’ve already done all the prep work, now it’s time to see the fruit of your labors. You’ll learn the steps needed to launch the side hustle of your dreams. In the episode I discuss:How to put yourself out there and get your side hustle recognized as a brandWhat platforms you’ll need to set up How to be brave and just startHighlights include: 00:00 Intro03:22 Naming your podcast05:00 Importance of domain names and websites09:30 The starting elements 12:30 Refine your starting steps15:30 Block out the noiseThe Side Hustle Bootcamp is designed to help busy, multi-passionate professionals just like you discover your perfect side hustle and get it up and running. Join us over at sidehustlepro.co/bootcampCheck out episode 429 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTubeLinks mentioned in this episodeMy old blog: https://cailakspeaks.com/ Wordpress Theme Detector: https://www.wpthemedetector.com/Side Hustle Pro Bootcamp: https://sidehustlepro.co/bootcamp Podcast Moguls: http://podcastmoguls.com/joinClick here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rssAnnouncementsJoin our Facebook CommunityIf you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebookGuest Social Media InfoSide Hustle Pro – @sidehustlepro#SideHustlePro Hosted on Acast. See acast.com/privacy for more information.
18:3220/09/2024
428: How KIN Apparel’s Founder Turned a Dorm Room Side Hustle Into a $10 Million Business

428: How KIN Apparel’s Founder Turned a Dorm Room Side Hustle Into a $10 Million Business

This week in the guest chair I have Philomina Kane, Ghanaian-American entrepreneur and content creator. In 2017, she graduated from Princeton University and began to cement herself as a haircare YouTuber. Garnering a following of nearly 200,000 subscribers, Philomina became a guiding force, empowering Black women to embrace and care for their natural hair. After building a strong brand and loyal following, Philomina founded KIN Apparel, a brand dedicated to crafting satin lined hoodies and hats for both hair protection and comfort. In this episode she shares about:How the innovative approach of KIN Apparel caught the attention of Shark Tank landed a six-figure deal with SKIM’s founding partner Emma GredeHer desire-driven approach to marketing and how leading with offering a solution to a problem has hooked her audience Reaching over $10M in revenue while continuously navigating challenges like fulfillment centers and a changing financial landscapeHighlights include: 00:00 Intro03:15 From the Bronx to Ghana07:30 Building a following on YouTube14:50 Founding KIN Apparel20:00 Transition to full-time entrepreneurship27:00 Benefits of vulnerable marketing32:00 Financial journey- grants and funding41:00 Navigating the changing financial landscape44:00 Shark Tank experience 47:00 Challenges with fulfillment centers57:00 Tips for entrepreneurs Links mentioned in this episodeKIN Apparel: https://kinapparel.org/ KIN Apparel Instagram: https://www.instagram.com/kinapparel_/?hl=en LEDA Program: https://ledascholars.org/ Science of Black Hair: https://www.amazon.com/Science-Black-Hair-Comprehensive-Textured/dp/0984518428 Hello Alice: https://helloalice.com/ Black Ambition: https://blackambitionprize.com/ New Voices: https://newvoicesfoundation.org/ Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rssAnnouncementsJoin our Facebook CommunityIf you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebookGuest Social Media InfoPhilomina’s YouTube: https://www.youtube.com/@naturallyphilo Philomina’s Instagram: https://www.instagram.com/p/Cs3xy3wpZ-d/?img_index=1 Philomina’s TikTok: https://www.tiktok.com/@naturallyphilo_  Hosted on Acast. See acast.com/privacy for more information.
59:4118/09/2024
427: How To Find The Right Audience or Customer For Your Side Hustle

427: How To Find The Right Audience or Customer For Your Side Hustle

So, you’ve figured out the side hustle you want to pursue. Now what’s the next step? Hint: It’s finding your audience.I’m not talking about just anyone who might come across your side hustle, I’m talking about the specific person who needs and wants what you’re offering! It’s time to get creative and identify who it is you’re talking to, and I’ve got a roadmap to help you do so. This episode is part two of the Side Hustle Pro Bootcamp series, where I teach you how to start your side hustle. In this episode we discuss:How to identify your customer/audience by understanding their habitsThe benefits of getting hyper-specific in your research How to reach out to the customer you identify as your target audience\Highlights include:00:00 Intro01:57 Identify target audience 06:12 Writing out your target listener attributes12:30 Get on the phone with potential audience17:30 Secondary audience’Check out episode 427 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTubeLinks mentioned in this episodeSide Hustle Pro Bootcamp: https://sidehustlepro.co/bootcampPodcast Moguls: https://www.sidehustlepro.co/podcast-moguls/Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rssAnnouncementsJoin our Facebook CommunityIf you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebookGuest Social Media InfoSide Hustle Pro – @sidehustlepro#SideHustlePro Hosted on Acast. See acast.com/privacy for more information.
21:1013/09/2024
426: Owning Manhattan’s Tricia Lee: From Beauty Mogul to Real Estate Titan

426: Owning Manhattan’s Tricia Lee: From Beauty Mogul to Real Estate Titan

This week in the guest chair we have Tricia Lee, powerhouse real estate broker, star of Netflix’s Owning Manhattan, and founder and leader of the highly talented Tricia Lee Team at Serhant. Tricia sold over $200M in her solo career before joining Serhant and simultaneously joining forces with her partner, Jeffrey St. Arromand. Through the power of partnership, authenticity, and personal branding, Tricia has become a household name in real estate and media.In this episode, Tricia shares:How she successfully managed the pivot from beauty to real estate and television Why she makes it a point to share her journey while also marketing her businessHow content creation has helped her close real estate dealsHow she has stayed true to herself and blocked out opinions, jobs, and people who don’t align with her goalsAnd so much more!Highlights Include:00:00 Intro 03:14 Discovering identity13:00 Navigating real estate16:50 Polish Bar success23:08 Transferring skills from previous industries34:19 Navigating real estate and running a business40:48 Building confidence through successful selling50:00 Personal branding through authenticity 1:00:00 Power of partnership1:11:00 Tips for entrepreneurs Check out episode 426 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTubeLinks mentioned in this episodeTricia’s Website: https://serhant.com/agents/tricia-lee-riley Tricia’s Instagram: https://www.instagram.com/lovetricialee/?hl=en Team Tricia Lee: https://serhant.com/agents/tricia-lee-riley Bed-Stuy Restoration: https://www.restorationplaza.org/ Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rssAnnouncementsJoin our Facebook CommunityIf you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Hosted on Acast. See acast.com/privacy for more information.
01:16:0811/09/2024
425: How To Choose The Right Side Hustle For You (Flashback Friday)

425: How To Choose The Right Side Hustle For You (Flashback Friday)

If you’re still struggling to discover your perfect side hustle, you’re not alone. It’s because you’re good at more than one thing. But here’s a tip: just because you enjoy something, doesn’t mean it needs to be your side hustle! Let’s get into how to take all of your many ideas, and truly determine if it’s the best side hustle for you.In this episode we discuss: Taking my revenue streams to the next level with one-on-one coachingHow marketing advice may be holding you back, and how to figure out what works for your side hustle Discovering the power of charging what I’m worth, and how I shifted my mindset to get thereCheck out this episode and others on Apple Podcasts, Spotify, and watch on YouTube Links mentioned in this episodeBootcamp: https://sidehustlepro.co/bootcampSample Poll: https://sidehustlepro.co/pollAffiliate Disclosure: I may be an affiliate for products that I recommend or share. If you purchase those items through my links, I may earn a commission. You will not pay more when you purchase using my link.Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rssAnnouncementsJoin our Facebook CommunityIf you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebookGuest Social Media InfoSide Hustle Pro – @sidehustlepro#SideHustlePro Hosted on Acast. See acast.com/privacy for more information.
20:3206/09/2024
424: She Started a Cleaning Business as a Side Hustle, Now It’s a Million Dollar Business

424: She Started a Cleaning Business as a Side Hustle, Now It’s a Million Dollar Business

This week in the guest chair we have Jhanilka Hartzog, podcaster and owner of Founders Cleaning Business University. Together, she and her husband Anthony are certified side hustlers who turned their hustle into a thriving cleaning business—all without cleaning homes themselves.In this episode she shares:How she and her husband paid off over $100K of debt by holding multiple side hustles on top of their 9-5sHow they built an online course that has earned her students $13.5M in salesWhere she re-invests her money to continue building financial security for her family Highlights include:00:00 Intro03:40 Side hustling to pay off debt 08:00 Juggling multiple side hustles14:00 Vetting employees 26:00 Marketing and scaling35:37 Building relationships with cleaners40:00 Transition from 9-5 to full time hustle43:40 Starting an online course48:00 Investing in real estate53:00 Marriage and family58:50 Advice for entrepreneurs Check out episode 424 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTubeLinks mentioned in this episodeJhanilka’s Instagram: https://www.instagram.com/thehartrimony/?hl=en Cleaning Business University: https://www.cleaningbusinessuniversity.com/Jhanilka’s YouTube: https://www.youtube.com/channel/UCx8CGDWkM-bink3-4O5x5sQ#:~:text=6.31K%20subscribers%20%E2%80%A2%20855%20videos.%20Welcome%20to%20our%20channel Jhanilka’s Cleaning Business: https://maids2match.com/ Jhanilka’s Podcast: https://podcasts.apple.com/us/podcast/more-than-a-side-hustle/id1600737639 Total Money Makeover: https://www.amazon.com/Total-Money-Makeover-Classic-Financial/dp/1595555277 Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rssAnnouncementsJoin our Facebook CommunityIf you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebookGuest Social Media InfoJhanilka’s Instagram: https://www.instagram.com/thehartrimony/?hl=en Hosted on Acast. See acast.com/privacy for more information.
01:02:4004/09/2024
423: Use This Quick LinkedIn Hack to Build Your Email List Fast

423: Use This Quick LinkedIn Hack to Build Your Email List Fast

This quick and easy LinkedIn hack will grow your email list fast. In this Flashback Friday episode, I’m giving you the easy step by step process of building an effective email list for your side hustle to take your email marketing to the next level. In this episode I share: How to take the first step to inviting people to your email listHow being consistent with my email list quickly grew my audience engagementThe best platforms to optimize communication with your contactsHighlights include:00:00 Intro02:51 Do not spam your audience06:14 Invite people to your email list08:30 Set up an email service provider11:27 Deciding on email content15:27 Owning your email contacts20:29 Get connected with meCheck episode 423 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTubeLinks mentioned in this episodeFree Side Hustle Guide Book: sidehustlepro.co/starthereConvertkit Contact List Provider: https://convertkit.com/ Ambassador Contact List Provider: https://www.getambassador.com/ Mailchimp: https://mailchimp.com/ Side Hustle Pro Newsletter: https://sidehustlepro.lpages.co/sixbulletsaturdays/ ]Podcast Moguls: https://www.sidehustlepro.co/podcast-moguls/ Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rssAnnouncementsJoin our Facebook CommunityIf you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebookGuest Social Media InfoSide Hustle Pro – @sidehustlepro#SideHustlePro Hosted on Acast. See acast.com/privacy for more information.
21:1330/08/2024
422: Why You Should Give Yourself Permission to Learn Out Loud

422: Why You Should Give Yourself Permission to Learn Out Loud

This week, I’m diving into why you should give yourself permission to learn out loud. In my entrepreneurial journey, I go through seasons of learning and testing. Unapologetically trying new things, failing, and starting over have opened doors that would otherwise be shut. I gave myself permission to learn out loud. In this episode I share about:Taking my revenue streams to the next level with one-on-one coachingHow marketing advice may be holding you back, and how to figure out what works for your side hustle Discovering the power of charging what I’m worth, and how I shifted my mindset to get thereHighlights Include:00:00 Intro02:50 Transitioning to one-on-one coaching06:30 Setting prices for offerings 10:00 Working with AI17:20 Shifting to more paid content/offerings22:30 Not being afraid to charge your worthCheck out episode 422 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTubeLinks mentioned in this episodeFree Side Hustle Guide: https://sidehustlepro.co/vip SHP Newsletter: https://sidehustlepro.co/newsletter/ My AI expert sister’s LinkedIn: https://www.linkedin.com/in/nadeenmatthews/?originalSubdomain=jm Feeling Stuck SHP 414: https://www.youtube.com/watch?v=65qejtGofcoPortia Obeng’s SHP Episode: https://www.youtube.com/watch?v=4qkgObsQ7pA Get Paid Podcast w/ Dorothy Johnson: https://podcasts.apple.com/us/podcast/dorothy-johnson-the-ad-strategy-that-transformed-1-1/id1005195731?i=1000665438875 Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rssAnnouncementsJoin our Facebook CommunityIf you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebookGuest Social Media InfoSide Hustle Pro – @sidehustlepro#SideHustlePro Hosted on Acast. See acast.com/privacy for more information.
28:2028/08/2024
421: Behind The Scenes: I'm Testing A New Email Strategy In My Business

421: Behind The Scenes: I'm Testing A New Email Strategy In My Business

This Flashback Friday I’m back to give you an inside look at a new marketing strategy I’m testing out. You guys know, I love to try new ways to provide value and keep my audience updated. One of the best resources I have is my email list, a valuable way to connect with my audience outside of social media. In this episode I’m sharing:How to cultivate an email list of your own, and continuously grow itHow to figure out the best content and offerings you can give your audience How to automate emails, freebies, and paid products Highlight Include: 1:22 The Value of an Email List4:56 How To Connect With Your Audience 9:12 Automating DM Responses 17:50 Testing Out Ads23:11 Connecting On Different Platforms26:43 Creating Freebies and Paid ProductsCheck out episode 421 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTubeLinks mentioned in this episodeSHP Poll Freebie: sidehustlepro.com/poll SHP Newsletter: sidehustlepro.co/newletter Leadpages: https://www.leadpages.com/ Canva: https://www.canva.com/ Convertkit: https://convertkit.com/ Manychat: https://manychat.com/ LinkedIn: https://www.linkedin.com/ Ep 348- How To Build An Email List: https://www.youtube.com/watch?v=kmv-nd95cqk Couples Workbook: https://www.etsy.com/listing/1648665610/couples-annual-planning-workbook Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rssAnnouncementsJoin our Facebook CommunityIf you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebookGuest Social Media InfoSide Hustle Pro – @sidehustleproEmail: [email protected] #SideHustlePro Hosted on Acast. See acast.com/privacy for more information.
32:1923/08/2024
420: How To Build a LinkedIn Profile That Helps You Side Hustle

420: How To Build a LinkedIn Profile That Helps You Side Hustle

This week in the guest chair we have a very special guest, Portia Obeng, social media strategist, LinkedIn coach, and former Side Hustle Pro social media manager! With over 10 years of experience, Portia guides people through the ever-changing social media landscape to amplify their personal brands and make money.In this episode she shares about:The steps she’s taken to go from job hopping to helping people optimize their LinkedIn Her focus on the niche of creating “ LinkedIn superstars” who advocate for the company they work forWhy she hates jobs and how she’s been able to maintain a non-traditional path Highlights Include:00:00 Intro02:00 Early career experience08:00 Helping women level up in LinkedIn13:30 The importance of consistency on LinkedIn16:20 Building a LinkedIn profile24:00 Optimizing content on LinkedIn29:25 Using LinkedIn to build a personal brand37:00 How to connect in the best way on LinkedIn50:00 Tips for entrepreneurs Check out episode 420 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTubeLinks mentioned in this episodePortia’s Website: https://www.portiaobeng.com/Portia’s LinkedIn: https://www.linkedin.com/in/portiaobeng/ Portia’s TikTok: https://www.tiktok.com/@portia.o Muoyo’s Website: https://myvoterstatus.com/Verizon Small Business Program: https://digitalready.verizonwireless.com/Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rssAnnouncementsJoin our Facebook CommunityIf you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebookGuest Social Media InfoPortia’s LinkedIn: https://www.linkedin.com/in/portiaobeng/ Portia’s TikTok: https://www.tiktok.com/@portia.o  Hosted on Acast. See acast.com/privacy for more information.
53:3621/08/2024
419: FLASHBACK FRIDAY: Tangible Tips I Used To Scale My Side Hustle To A Full Time Business

419: FLASHBACK FRIDAY: Tangible Tips I Used To Scale My Side Hustle To A Full Time Business

In this week’s Flashback Friday episode, I’m giving you the real deal with 7 tangible tips to scale your side hustle to a full time business. Having been at this for over 7 years now, I’ve learned that scaling a side hustle is a journey of constant learning and pivoting, but having a solid starting point is key. In this episode I share about:Recognizing the seeds that were being planted in my life that led me to entrepreneurshipHow I used my 9-5 background in social media to launch my side hustle How I took my “failures” as lessons and improved in my next stepsHighlights Include: 2:30 The Power of Believing In Yourself 6:02 Find The Easiest Entry Point9:26 How To Re-invest In Yourself 15:06 Testing Out Your Side Hustle17:40 How To Leverage Social Media23:20 Figuring Out What To Sell25:04 When To Quit Your 9-5Links mentioned in this episodePodcast Moguls: https://sidehustlepro.co/podcastmoguls/ Other SHP Courses: https://sidehustlepro.co/courses/ Side Hustle Pro Instagram: https://www.instagram.com/sidehustlepro/ NicailaTV Instagram: https://www.instagram.com/sidehustlepro/  Side Hustle Pro Facebook: https://www.facebook.com/SideHustlePro/ Side Hustle Pro LinkedIn: https://www.linkedin.com/company/sidehustlepro/ Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rssAnnouncementsJoin our Facebook CommunityIf you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Hosted on Acast. See acast.com/privacy for more information.
27:2316/08/2024
418: She Took Her Clean Beauty Business From Instagram to the NYC Oculus

418: She Took Her Clean Beauty Business From Instagram to the NYC Oculus

This week in the guest chair we have Jazmin Alvarez, the visionary founder and chief curator of Pretty Well Beauty, a black-owned clean beauty destination that has been redefining the industry since its launch in 2019. As Pretty Well Beauty celebrates its fifth anniversary, Jazmin shares her inspiring journey from a content producer in the fashion and beauty industry to a successful entrepreneur dedicated to making clean beauty accessible and inclusive for all.In this episode she shares about:Believing in Yourself: even when it feels "delusional," and how this mindset has been key to her success Clean Beauty: the deep connection between the products we put on our skin and overall wellnessSecuring Prime NYC Retail Space: the chance encounter that led to becoming the first Black-owned beauty store inside the iconic Oculus Highlights Include:00:00 Intro03:59 Growing up with clean beauty09:15 Getting her start in fashion12:57 Side hustling as a freelancer17:47 Building Pretty Well Beauty23:21 Believing in yourself as an entrepreneur30:10 Importance of clean beauty38:10 Securing prime NYC real estate49:54 Journey to profitability 1:00:00 Tips for entrepreneurs Check out episode 418 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTubeLinks mentioned in this episodePretty Well Beauty Website: https://prettywellbeauty.com/ Pretty Well Beauty Instagram: https://www.instagram.com/prettywellbeauty Jazmin’s Email: [email protected] Chashma: https://chashama.org/ Joe Dispenza Podcast: https://open.spotify.com/show/6P28vDZvRGOftyqrdo4u8S Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rssAnnouncementsJoin our Facebook CommunityIf you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebookGuest Social Media InfoPretty Well Beauty Instagram: https://www.instagram.com/prettywellbeauty  Hosted on Acast. See acast.com/privacy for more information.
01:04:1714/08/2024
417: FLASHBACK FRIDAY: How To Find Your Niche

417: FLASHBACK FRIDAY: How To Find Your Niche

This week I’m back with a solo episode where I share some insights on finding your niche to help you narrow down your side hustle. There are endless paths you can take with side hustling, it’s important to get specific. Finding your niche will put you in line with your ideal audience or help you discover where you need to pivot and make changes. In this episode I share:The best place to start deciding what niche will work for youHow to get over the fear of putting yourself out thereThe power of feedback and how to use it to move your business forwardHighlights include: 00:00 Intro02:01 The Benefits of Polling and Asking for Help06:10 Picking One Niche to Focus On16:07 The Value of Getting Feedback19:02 Embracing Change and SimplifyingCheck out episode 417 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTubeLinks mentioned in this episodeSample SHP Poll: https://sidehustlepro.co/poll Google Survey: https://www.google.com/forms/about/ Newsletter: https://sidehustlepro.co/newsletter/ NicailaTV Youtube: https://www.youtube.com/@NicailaTV Side Hustle Pro Website: https://sidehustlepro.co/ Side Hustle Pro Instagram: https://www.instagram.com/sidehustlepro/ NicailaTV Instagram: https://www.instagram.com/nicailatv/ Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rssAnnouncementsJoin our Facebook CommunityIf you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebookGuest Social Media InfoSide Hustle Pro Instagram: https://www.instagram.com/sidehustlepro/ NicailaTV Instagram: https://www.instagram.com/nicailatv/  Hosted on Acast. See acast.com/privacy for more information.
23:2509/08/2024
416: Growing a Genuine Instagram Following for Your Side Hustle

416: Growing a Genuine Instagram Following for Your Side Hustle

Growing an Instagram following doesn’t have to be intimidating. In this episode, I’m giving you actionable strategies for building a genuine Instagram following. When I started side hustling, I started leveraging Instagram as a powerful tool for promoting my blog and business, which led to growing an engaged and authentic audience.In this episode I share about:Getting super specific: Create a profile of who your target audience member is, including details like their age, where they shop, what social platforms they’re on, etc.Know, like, and trust: After figuring out your target audience, focus on how to build a reliable reputation with themCreating a workflow for your content: Key habits like batching content, researching other content your audience engages with, and using content scheduling toolsHighlights include:00:00 Intro4:03 Understanding your target audience 14:08 Creating tailored content16:35 How to engage with your audience20:56 Planning and scheduling your content23:38 Tracking your content’s performance26:16 Consistency and strategic planningCheck out episode 416 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTubeThis episode is brought to you by: Shopify. Go to shopify.com/hustlepro for a $1/month trial period and get full access to Shopify’s entire suite of features.Links mentioned in this episodeHow To Find Your Niche episode: https://www.youtube.com/watch?v=VE9_FhpLTz8Later scheduling app: https://later.com/ Manychat: https://manychat.com/ Canva: https://www.canva.com/ My email: [email protected] Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rssAnnouncementsJoin our Facebook CommunityIf you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebookGuest Social Media InfoSide Hustle Pro – @sidehustlepro Hosted on Acast. See acast.com/privacy for more information.
37:2307/08/2024
415: How To Make Your Next Move Your Best Move w/ Kimberly Brown

415: How To Make Your Next Move Your Best Move w/ Kimberly Brown

In the world of consultants and career developers, it can feel impossible to find the right fit. Kimberly Brown stands out as an expert whose leadership development company, Manifest Yourself, helps women and people of color navigate the workplace, make more money and become industry leaders. She’s the author of bestselling book, Next Move, Best Move: Transitioning Into a Career You'll Love and the host of the Your Next Move Podcast.In this episode she shares:The steps she took to determine when it was time to leave her 9-5Her simple yet powerful methods to attracting her ideal clientsHow she exceedingly surpassed her six figure goal in her first year Highlights include:00:00 Intro02:37 Getting started in career and leadership development07:36 Working within corporate america after leaving a 9-510:52 Juggling a career and side hustling17:20 Preparing financially for entrepreneurship19:56 Pitching and publishing a book22:31 Diversity in income28:59 Instagram vs reality35:09 Navigating divorce and maintaining profits40:03 Getting your ducks in a row45:02 Tips for entrepreneurs Check out episode 381 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTubeLinks mentioned in this episodeKimberly’s Podcast: www.kimberlybonline.com/podcast Manifest Yourself Website: www.manifestyourself.comKimberly’s Website: www.kimberlybonline.com  Kimberly’s Instagram: www.instagram.com/kimberlybonline  Kimberly’s LinkedIn: https://www.linkedin.com/in/kimberlybonline/ Profit First Book: https://mikemichalowicz.com/profit-first/ Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rssAnnouncementsJoin our Facebook CommunityIf you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebookGuest Social Media InfoInstagram: www.instagram.com/kimberlybonline Kimberly’s LinkedIn: https://www.linkedin.com/in/kimberlybonline/  Hosted on Acast. See acast.com/privacy for more information.
50:4031/07/2024
414: Feeling Stuck? My Favorite Techniques to Get Back on Track

414: Feeling Stuck? My Favorite Techniques to Get Back on Track

Today I am back with a solo episode where I share my favorite techniques to get back on track when you're feeling stuck. It's July, and half of the year is gone. It's time to take a step back, reflect on what has worked, what hasn't, and what we're going to do about it. Whether you're dealing with mid-year slumps or just need a boost, this episode is packed with actionable advice to help you move forward.In this episode I share about:Getting in the spiritual gym: The importance of reconnecting with spirituality, physical activity, or changing your scenery to take care of yourself Focusing on what you can control: Set minimum and maximum goals and prioritize action over inactionPracticing gratitude: Using gratitude as a tool to shift perspective and boost motivationHighlights Include: 00:00 Intro02:36 The Importance of Mid-Year Reflection05:15 Get in the Spiritual Gym09:54 Move Your Body11:00 Get Some Sun13:32 Change Your Scenery15:58 Face the Facts20:42 Set Minimum and Maximum Goals26:01 Focus on What You Can Control32:50 Take a Step, Any Step37:39 Reflect and Have Gratitude42:01 Recap and Action StepsCheck out episode 414 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTubeLinks mentioned in this episodeYou Are a Badass by Jen Sincero: https://www.amazon.com/You-Are-Badass-Doubting-Greatness/dp/0762447699Superhuman App: https://www.superhuman.app/It’s About Damn Time Podcast: https://podcasts.apple.com/us/podcast/its-about-damn-time/id1528584161 Alexis Barber SHP episode: https://www.youtube.com/watch?v=9F64OvfCrzE Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rssAnnouncementsJoin our Facebook CommunityIf you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebookGuest Social Media InfoSide Hustle Pro – @sidehustlepro#SideHustlePro Hosted on Acast. See acast.com/privacy for more information.
39:3524/07/2024
413:  Why Your Podcast Isn't Making Money (and How to Fix It)

413: Why Your Podcast Isn't Making Money (and How to Fix It)

This week I’m back with a solo episode where I’m giving you the tools to make money with your podcast. When I became a full-time podcaster in 2017, I focused on my revenue streams like brand partnerships, sponsorships, courses, and VIP programs, leading to having over 10 million episode downloads to date. I’m here to help you get your podcast to that same level. In this episode I’m sharing:Effective Marketing: How you’re going to optimize content planning and to get people to consistently see what you are offering Thinking Outside the Box: Exploring non-traditional sponsorships and multi-channel packages like retreats to generate revenue beyond just downloadsCreating Value: How to produce content and services that your audience genuinely wants to pay forHighlights Include:00:00 Intro02:49 The Importance of Podcast Setup05:15 Narrowing Down Your Podcast Topics09:50 Understanding and Serving Your Audience14:33 Creating a Content Plan16:39 Effective Marketing Strategies19:00 Consistent Marketing Practices21:24 Thinking Outside the Box for Sponsorships25:54 Creating Content People Want to Pay For28:17 Recap and Action StepsTo learn more about making money from your podcast, join my next live class on July 18th. Register at sidehustlepro.co/class.Check out episode 413 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTubeLinks mentioned in this episodeRiverside (Use code ‘hustlepro’): https://riverside.fm/ Podcast Moguls: http://sidehustlepro.co/join  Lori Tharps SHP episode: https://www.youtube.com/watch?v=E3EsWprSGu4 Launching Podcast Moguls 2.0: https://www.youtube.com/watch?v=3d-wkYAcsLo&t=1s Free newsletter: http://sidehustlepro.co/newsletter You Are a Badass by Jen Sincero: https://jensincero.com/ Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rssAnnouncementsJoin our Facebook CommunityIf you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebookGuest Social Media InfoSide Hustle Pro – @sidehustlepro#SideHustlePro Hosted on Acast. See acast.com/privacy for more information.
31:2717/07/2024
412: How To Achieve The Career of Your Dreams And The Salary You Deserve w/ Mandi Woodruff-Santos

412: How To Achieve The Career of Your Dreams And The Salary You Deserve w/ Mandi Woodruff-Santos

This week in the guest chair we have Mandi Woodruff-Santos, a globally recognized career expert, founder of the MandiMoney Makers, and co-host of the three-time WEBBY award winning podcast, Brown Ambition. With 6 million podcast downloads, Mandi is on a mission to help women of color achieve their wildest financial ambitions. In this episode she shares:How to be professionally selfish and achieve your dream salaryThe risks she’s taken by pivoting often in her career, and how they’ve paid off Her journey from corporate, to coaching as a side hustle, to launching her podcast and expanding her empireHighlights include:00:00 Intro03:52 First jobs out of college10:20 Introversion and unwavering self-belief 14:35 Navigating financial insecurity28:00 The benefits of strategic quitting 36:00 Launching Brown Ambition Podcast41:00 Becoming a career coach51:00 Income opportunities from podcasting56:30 Tips for entrepreneursCheck out episode 412 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTubeLinks mentioned in this episodeMandi Money Website: http://Mandimoney.comMandi’s Instagram: https://www.instagram.com/mandimoney/?hl=enBrown Ambition Podcast: https://brownambitionpodcast.com/ Brown Ambition Instagram: https://www.instagram.com/brownambitionpodcast/ The Budgetnista’s Website: https://thebudgetnista.com/Yahoo Finance: https://finance.yahoo.com/news  Zapier Automation: https://zapier.com/Trello: https://trello.com/home Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rssAnnouncementsJoin our Facebook CommunityIf you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebookGuest Social Media InfoMandi’s instagram: https://www.instagram.com/mandimoney/?hl=enBrown Ambition Instagram: https://www.instagram.com/brownambitionpodcast/  Hosted on Acast. See acast.com/privacy for more information.
01:02:0610/07/2024
411: How Julia Coney Pivoted Careers to Pioneer a New Era in the Food & Wine Industry

411: How Julia Coney Pivoted Careers to Pioneer a New Era in the Food & Wine Industry

This week in the guest chair we have Julia Coney, award winning wine writer, speaker, & consultant. Julia wears many hats, including being the Wine Consultant for American Airlines in partnership with the James Beard Foundation, the Founder of Black Wine Professionals, a resource for the wine industry whose goal is to lift up the multifaceted Black professionals in the world of wine. In this episode she shares about:Being multi-passionate: how exploring a range of interests, from starting at a law firm to writing a beauty blog, has elevated her career Paving the way for diversity: how starting honest conversations about racism, equity, and inclusion in the wine industry led to being the recipient of Wine Enthusiast's 2020 Social Visionary Award Winner The power of putting yourself out there on social media: How she has created opportunities for herself like being the first Black woman to run a wine program for American AirlinesHighlights include: 00:00 Intro04:42 Original career path and intro to wine13:00 Navigating a switch in careers21:39 Transition from beauty blogging to wine writing27:06 Addressing racism in the wine industry29:40 Sustaining financially as a freelance writer35:00 Providing a niche wine service 41:30 Unlocking networking opportunities 45:07 Running a wine program for American Airlines 54:16 Tips for entrepreneurs Check out episode 411 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTubeLinks mentioned in this episodeJulia’s Substack: https://juliaconey.substack.com/ Julia’s Instagram: https://www.instagram.com/juliaconey/ Julia’s email: [email protected] Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rssAnnouncementsJoin our Facebook CommunityIf you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebookGuest Social Media InfoJulia’s Substack: https://juliaconey.substack.com/ Julia’s Instagram: https://www.instagram.com/juliaconey/ Julia’s email: [email protected] Hosted on Acast. See acast.com/privacy for more information.
01:02:0303/07/2024
410:  This Side Hustler Created a Curated Beauty Supply Store and Community In Ann Arbor

410: This Side Hustler Created a Curated Beauty Supply Store and Community In Ann Arbor

This week I’m excited to chat with someone I go way back with, Sheena McCullers. Sheena is the founder of Della’s Beauty Supply. Della’s was launched to bring a much-needed sense of belonging for BIPOC beauty lovers in Ann Arbor, MI. After moving from Brooklyn, Sheena saw a need for a place for people who look like her and took a chance on opening a storefront. In this episode she shares:How intentionally creating a community through word of mouth was the foundation to building her customer baseThe startup costs and how she’s been able to be profitable in the first yearThe importance of working a full-time job where she was supported enough to be transparent about needing space to focus on expanding Della’s Highlights Include: 00:00 Intro08:16 Exploring different side hustles14:16 Navigating a new city18:43 Filling the need for a beauty supply23:18 Startup planning and costs27:55 Creating a community 30:01 Curating events and collaborations35:02 Running a storefront as a side hustle41:20 Expanding and creating a cultural hub46:43 Setting the tone for the future of the store56:19 Tips for entrepreneursCheck out episode 410 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTubeLinks mentioned in this episodeAuntie Della’s Website: https://auntiedellas.com/Auntie Della’s Instagram: https://www.instagram.com/auntiedellas/ Auntie Della’s TikTok: https://www.tiktok.com/@auntiedellas Virtual Assistant: https://theindemandva.com/ Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rssAnnouncementsJoin our Facebook CommunityIf you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Hosted on Acast. See acast.com/privacy for more information.
01:02:4326/06/2024
409: Afro Unicorn Creator April Showers’ Journey To Becoming The First Black Woman-Owned Fully Licensed Brand

409: Afro Unicorn Creator April Showers’ Journey To Becoming The First Black Woman-Owned Fully Licensed Brand

This week in the guest chair we have visionary creator April Showers, the entrepreneurial expert behind Afro Unicorn. April became the first Black woman to own a fully licensed character brand, putting her with the likes of Disney. Afro Unicorn has rapidly expanded its footprint, being stocked in over 3,500 stores. In this episode she shares:How she established a presence in seven major retailers across the U.S. and Canada including Walmart and TargetThe ins and outs to becoming a licensed character brand, and the major benefits that come along with itWhy she doesn’t solely rely on social media for marketing and what really helped put her on the mapCheck out this episode and others on Apple Podcasts, Spotify, and YouTubeLinks mentioned in this episodeAfro Unicorn Instagram: https://www.instagram.com/afrounicorn_official/ April Showers Instagram: https://www.instagram.com/gotaprilshowers/ Afro Unicorn Facebook: https://www.facebook.com/afrounicornofficial Afro Unicorn LinkedIn: https://www.linkedin.com/company/afro-unicorn/ April Showers LinkedIn: https://www.linkedin.com/in/aprilshowers/ Afro Unicorn Website: https://afrounicorns.com/ This episode is brought to you by Shopify. Go to shopify.com/hustlepro for a $1/month trial period and get full access to Shopify’s entire suite of features.Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rssAnnouncementsJoin our Facebook CommunityIf you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebookGuest Social Media InfoApril Showers Instagram: https://www.instagram.com/gotaprilshowers/ April Showers LinkedIn: https://www.linkedin.com/in/aprilshowers/  Hosted on Acast. See acast.com/privacy for more information.
55:2319/06/2024
408: Restructuring My Business, Launching Podcast Moguls 2.0, and Mastering Self Talk

408: Restructuring My Business, Launching Podcast Moguls 2.0, and Mastering Self Talk

This week I’m back for a solo episode, with my 2024 updates! As we wrap up Q2, I’m thinking about the impacts on my business from social platforms expanding and changing constantly, raising two littles, and making sure I honor my bandwidth. We’ll also dive into how I’m revamping and expanding my podcast coaching course, Podcast Moguls. In this episode I’m sharing:My key habits to staying balanced in my work, motherhood, and self-careMastering self-talk and how I filter out the negativityHow I’m growing my brand awareness and focusing on solo content Highlights Include:00:00 Intro03:12 Shifting from validation to impact06:50 Eliminating negative self-talk15:00 Balancing mom-mode and CEO-mode19:13 The interview process as a podcaster27:24 The changing podcast industry 30:05 The importance of multiple streams of income33:34 Grow your brand awareness36:20 Expanding my training course Podcast Moguls45:11 Allowing myself to stay within my bandwidthCheck out episode 408 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTubeLinks mentioned in this episodeRiverside recording platform- use code ‘hustlepro’: https://riverside.fm/ Get coaching with me through Podcast Moguls: sidehustlepro.co/joinSign up for my free newsletter: sidehustlepro.co/newsletter My Instagram: https://www.instagram.com/sidehustlepro/ You Are a Badass book: https://jensincero.com/Helena’s SHP episode: https://sidehustlepro.co/she-went-from-nicu-nurse-to-full-time-content-creator-and-published-author/ Kristen’s SHP episode: https://sidehustlepro.co/her-plant-based-soaps-landed-her-on-shark-tank-and-on-the-path-to-1-2m-in-sales/ Marty’s SHP episode: https://sidehustlepro.co/the-founder-of-boss-women-media-launched-a-second-business-while-pregnant-with-twins/ Nicole’s SHP episode: https://sidehustlepro.co/she-took-her-upholstery-career-from-side-hustle-to-world-market-and-hbos-insecure-w-nicole-crowder/ Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Hosted on Acast. See acast.com/privacy for more information.
43:1112/06/2024
407: She Went From NICU Nurse To Full-Time Content Creator and Published Author

407: She Went From NICU Nurse To Full-Time Content Creator and Published Author

Helena Faustin is a Registered Nurse and content creator from New York City who has garnered an audience of millions by sharing her love and passion for cooking. As a mother of three, Helena inspires people with her massively popular food blog, That Nurse Can Cook, to get comfortable in the kitchen and cook delicious meals for their families.In this episode she shares:The ways she stayed consistent in content creation, and why it paid offHow she differentiated her physical cookbook, The Soul of Scotchie, from others on the marketHow she diversified her revenue streams to triple her income and surpass her nursing paycheck Highlights include: 00:00 IntroFinding a path in nursingThe goal of work-life balanceCooking as an outletIntentional content creationBuilding a content creation business while working full timeDiversifying revenue streamsThe importance of discipline and showing upThe power of storytellingTake control of your inner voiceTips for entrepreneurs Check out episode 407 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTubeLinks mentioned in this episodeHelena’s Website: Https://www.thatnursecooks.com Helena’s Instagram: https://www.instagram.com/thatnursecancook/ Helena’s TikTok: https://www.tiktok.com/@thatnursecancookHelena’s YouTube: https://www.youtube.com/@ThatNurseCanCook Grace Foods: https://www.instagram.com/gracefoods/ Capcut: https://www.capcut.com/ Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rssAnnouncementsJoin our Facebook CommunityIf you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebookGuest Social Media InfoHelena’s Instagram: https://www.instagram.com/thatnursecancook/ Helena’s TikTok: https://www.tiktok.com/@thatnursecancookHelena’s YouTube: https://www.youtube.com/@ThatNurseCanCook Hosted on Acast. See acast.com/privacy for more information.
58:4605/06/2024
406: Her Plant-Based Soaps Landed Her On Shark Tank And On The Path To $1.2M In Sales

406: Her Plant-Based Soaps Landed Her On Shark Tank And On The Path To $1.2M In Sales

This week in the guest chair we have Kristen Dunning, founder and CEO of Gently Soap - a bathing brand built on her self-developed herbal infusions. A recent MBA grad, Kristen hails from a rare five generations of Black Alabama farmers, and she’s continuing the legacy by bringing joy back to bathing experiences for people with sensitive skin, using the medicinal properties of plants.In this episode she shares:Her vigorous passion and research that landed her on Shark TankHer secret sauce to having a rate of 78% repeat customersHow she won over 300K in investment capital and has a trajectory of $1.2M in salesHighlights Include:00:00 Intro03:24 Generations of Black farmers06:38 Struggle with eczema08:45 Studying horticulture and agriculture14:10 Staring Gently Soaps18:03 Transitioning to selling at markets21:31 Importance of formulating for sensitive skin28:56 Sales growth and Shark Tank impact32:55 High margins and sales 39:49 Marketing strategies44:03 Tips for entrepreneurs Check out episode 406 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTubeLinks mentioned in this episodeGently Soap Website: https://gentlysoap.com/ Gently Soap Instagram: https://www.instagram.com/gentlysoap/Kristen’s Instagram: https://www.instagram.com/professionalplantgirl/ Kristen’s LinkedIn: https://www.linkedin.com/in/kristendunning/  Shark Tank episode: https://gentlysoap.com/pages/shark-tank Aveeno start-up pitch competition: https://www.aveeno.com/startup-collective Thirteen Lune: https://thirteenlune.com/ Tech Stars: https://www.techstars.com/ Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rssAnnouncementsJoin our Facebook CommunityIf you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Hosted on Acast. See acast.com/privacy for more information.
51:4129/05/2024
405: How to Get Your Side Hustle Up And Running

405: How to Get Your Side Hustle Up And Running

So you’ve thought about it forever, but actually launching your side hustle is the hardest part. I’m here to remind you that it’s OK to try things out, start over, and then try again! In this episode I share:The first side hustle I tried and why I quickly learned it wasn’t for me How to find the entry point to break into your side hustle’s industry How taking my time allowed to me prove the concept of my productsFive steps to getting your side hustle off the ground and moreHighlights include: 00:00 Intro01:23 The value of side hustling03:21 How to organize your thoughts06:07 Research your market09:00 Product-based vs service-based 11:31 Narrow down to one thing when launching14:36 Collect feedback after launchingCheck out episode 405 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTubeLinks mentioned in this episodeFREE side hustle guide: https://sidehustlepro.co/startyoursidehustle Sign up for my newsletter: https://sidehustlepro.co/newsletter Podcast Moguls: https://www.sidehustlepro.co/podcast-moguls/ Curlbox: https://curlbox.com/ Myleik Teele’s SHP Episode: https://youtu.be/FtJgMJXpUPY Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rssAnnouncementsJoin our Facebook CommunityIf you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebookGuest Social Media InfoSide Hustle Pro – @sidehustlepro#SideHustlePro Hosted on Acast. See acast.com/privacy for more information.
19:5622/05/2024
404: The Founder of Boss Women Media Launched a Second Business While Pregnant With Twins

404: The Founder of Boss Women Media Launched a Second Business While Pregnant With Twins

This week in the guest chair we have Marty McDonald, founder of Elle Olivia & Boss Women Media. Her background in corporate laid the foundation to launching Boss Women Media, the offline/online women’s empowerment community. After a challenging experience with giving birth to her first child, Marty translated that same idea of empowerment to launch Elle Olivia, a lifestyle brand for young Black and Brown girls.In this episode she shares:How she landed her brand Elle Olivia in over 400 Target locations nationwide within the first year of launchingHow she strategically re-invested revenue from side hustling into her businesses How she oversees a multi-city Black Girl Magic Tour, the annual Boss Woman of the Year Summit, and serves a loyal community of more than 100,000 womenHighlights Include:00:00 Intro02:38 Navigating corporate America 11:30 Pitching to Sugarfina14:32 Launching Boss Women Media16:52 Monetizing the business & impactful collaboration27:43 Staying nimble and pivoting at the right time34:02 Navigating a challenging pregnancy 38:10 Creating a brand for Black and Brown girls48:18 The power of a strong team54:00 Tips for entrepreneurs Check out episode 404 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTubeLinks mentioned in this episodeBoss Women Media Facebook: https://www.facebook.com/bosswomenmedia/ Elle Olivia Website: https://shopelleolivia.com/ Elle Olivia at Target: https://www.target.com/b/elle-olivia/-/N-q643le95h07 Sugarfina: https://www.sugarfina.com/  Power Thoughts Devotional: https://apps.apple.com/us/app/power-thoughts-devotional/id715337851 Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rssAnnouncementsJoin our Facebook CommunityIf you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebookGuest Social Media InfoMarty’s Instagram: https://www.instagram.com/martytmcdonald/ Boss Women Media Instagram: https://www.instagram.com/bosswomenmedia/ Elle Olivia Instagram: https://www.instagram.com/shopelleolivia/  Hosted on Acast. See acast.com/privacy for more information.
01:00:1715/05/2024
403: How To Make Content For Your Business In Less Than 1 Hour A Week

403: How To Make Content For Your Business In Less Than 1 Hour A Week

As an entrepreneur, content creation has become a huge part of expanding a business. Let me tell you: there are no rules when it comes to content creation. So this week I’m sharing 4 tips that have helped me take the pressure off creating awesome content while running a business.In this episode I’m sharing: How to optimize your recording sessions to get content done quickerMy favorite content creation tech and tools, and much more!Highlights include:00:00 Intro03:58 Let go of expectations and have confidence to start06:58 Envision your ideal audience 09:00 How to batch content 12:11 Create your on-camera uniform16:05 Best tools to make content Check out episode 403 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTubeLinks mentioned in this episodeFree Side Hustle Guide: https://www.sidehustlepro.co/startyourhustle/ Favorite Ring Light: https://a.co/d/c5u9zFP Nicaila’s Instagram: https://www.instagram.com/sidehustlepro/ Content Tools Amazon List: https://www.amazon.com/shop/influencer-37ba1da3/list/WQ7ES8GSRRBH?ref_=cm_sw_r_cp_ud_aipsflist_aipsfinfluencer-37ba1da3_W25J5W3V6YHVBHKAAQFT Side Hustle Pro Newsletter: https://sidehustlepro.co/newsletter/ Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rssAnnouncementsJoin our Facebook CommunityIf you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebookGuest Social Media InfoSide Hustle Pro – @sidehustlepro#SideHustlePro Hosted on Acast. See acast.com/privacy for more information.
21:1908/05/2024
402: She Took Her Upholstery Career From Side Hustle To World Market and HBO’s Insecure (w/Nicole Crowder)

402: She Took Her Upholstery Career From Side Hustle To World Market and HBO’s Insecure (w/Nicole Crowder)

This multi-hyphenate artist is the best example as to how pursuing that side hustle you’ve always dreamed about can pay off.In the guest chair this week we have Nicole Crowder, an acclaimed designer, upholsterer, editor/writer, and curator. After her first custom furniture collection launched in 200 World Market US retail stores, Nicole continues to expand and now collaborates with brands that span across advertising, hospitality, fashion and television to create modern heirlooms and redefine space making.In this episode she shares:How she balances the titles of editor, designer, curator and artist Where her work has been featured, from the HBO television series Insecure, to being acquired by historical museumsThe number one way she ensured high profits while working with brands  How she lands huge publications like Architectural Digest, Elle Decor, and Better Homes & GardensHighlights include:00:00 Intro02:30 Building a photography portfolio 08:49 Discovering the world of upholstery 11:43 Researching and fine-tuning the craft13:14 Landing contracts with huge brands19:48 Navigating negotiations for maximum profit25:34 Building a pay structure 31:07 Being featured on HBO’s Insecure 41:58 Tips for entrepreneurs Check out episode 402 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTubeLinks mentioned in this episodeNicole’s Website: https://www.nicolecrowderupholstery.com/ Nicole’s Instagram: https://www.instagram.com/nicolemcrowder Upholstery Retreats: https://www.theupholsteryretreat.com/ World Market: https://www.worldmarket.com/ Vixer app: https://www.vixerapp.com/   The Remedy Affirmation Cards: https://www.themelanatedremedy.com/ Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rssAnnouncementsJoin our Facebook CommunityIf you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebookGuest Social Media InfoNicole’s Instagram: https://www.instagram.com/nicolemcrowder  Hosted on Acast. See acast.com/privacy for more information.
47:1102/05/2024
401: This NYC Native Runs a Luxury Fragrance Boutique Out Of Her Harlem Brownstone

401: This NYC Native Runs a Luxury Fragrance Boutique Out Of Her Harlem Brownstone

This week in the guest chair we have ​Kimberly Waters, founder of Modern Urban Sensory Experiences, or MUSE​, a luxury boutique fragrance house based in Harlem, NY. When Kimberly realized her role in corporate America was not providing her room to grow into her potential, she launched MUSE out of the parlor floor of a friend’s brownstone on Convent Ave in Harlem and has been growing ever since.​Why tapping into her community of mentors and entrepreneurs was the right direction How she has self-funded her business since 2017 with no outside capital How she has partnered with hard-to-find global brands, become a sought-after destination for emerging brandsHighlights Include: 00:00 Intro04:19 Gathering expertise in fragrance09:50 Challenges in corporate America13:46 Small-scale beginnings22:46 Self-financing her side hustle 28:03 The unique customer experience 35:26 Revenue streams39:18 Target audience and marketing 51:13 Tips for entrepreneurs Check out episode 401 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTubeThis episode is brought to you by: ShopifyGo to shopify.com/hustlepro for a free fourteen-day trial and get full access to Shopify’s entire suite of features.Links mentioned in this episodeKimberly’s Website: https://www.museexperiences.com/ Kimberly’s Instagram: https://www.instagram.com/muse_experiences/ By Killian: https://www.bykilian.com/ Myleik Teele’s SHP Episode: https://www.youtube.com/watch?v=FtJgMJXpUPY Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rssAnnouncementsJoin our Facebook CommunityIf you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebookGuest Social Media InfoKimberly’s Website: https://www.museexperiences.com/ Kimberly’s Instagram: https://www.instagram.com/muse_experiences/  Hosted on Acast. See acast.com/privacy for more information.
56:2224/04/2024
400: How Germanee G Went From GAP Inc. to Celebrity Stylist

400: How Germanee G Went From GAP Inc. to Celebrity Stylist

This week in the guest chair we have Germanee Gerald, founder of GG&Co Styling Firm, a brand and image styling company. Getting her start in the fashion corporate world, Germanee realized she thrived in offering her talents as a personal stylist and started side hustling. In this episode she shares:How she went from living with family and driving DoorDash to make end’s meet to hiring a team for her styling firmHow to leverage opportunities like internships and a personal brand for business growthHow diversifying her services, hiring a team, and seasonal planning led to scaling her business Highlights include:00:00 Introduction4:08 From biochem to fashion6:22 The world of corporate fashion 11:35 Transitioning into personal styling17:49 Strategizing finances to go full time 22:36 Nomad life and gigs to meet ends meet29:14 Working with a celebrity stylist36:58 Launching GG Styling Firm39:53 Maximizing cash flow42:34 Tips for entrepreneursCheck out episode 399 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTubeThis episode is brought to you by: Gusto offers modern, easy payroll, benefits, and HR to small businesses across the country. Sign up and give it a try at gusto.com/shp.Links mentioned in this episodeGermanee’s Website: https://germaneeg.com/gg-co/ Germanee’s Instagram: https://www.instagram.com/germanee_g Germanee’s LinkedIn: https://www.linkedin.com/company/ggandco/ LinkedIn Premium: https://premium.linkedin.com/ Apuje Kalu: https://www.instagram.com/apuje/ Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rssAnnouncementsJoin our Facebook CommunityIf you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebookGuest Social Media InfoGermanee’s Instagram: https://www.instagram.com/germanee_g Germanee’s LinkedIn: https://www.linkedin.com/company/ggandco/  Hosted on Acast. See acast.com/privacy for more information.
47:4417/04/2024
399: How To Scale a Million-Dollar Pest Control Business w/ Robiar Smith

399: How To Scale a Million-Dollar Pest Control Business w/ Robiar Smith

This week in the guest chair we have Robiar Smith, CEO of R.B. Pest Solutions. In a male-dominated field, she is trailblazing her way to the top and building a legacy business for her family and community. Juggling two rapidly growing companies in an unexpected industry, she's redefining success and breaking barriers.In this episode she shares:How she developed an exclusive retail deal with Home DepotWhat skills from her background in corporate America and MBA program she applied to being an entrepreneur Her transition into scaling a product-based business into a multi-million dollar company Highlights include:00:00 Intro2:30 Following the pest control legacy 6:34 How an MBA helped launch the business12:57 Acquiring customers and making them long time clients21:34 Phases of scaling a business25:41 Developing and testing retail products29:37 Difference in service-based and product-based business32:44 Maintaining profitability 35:48 Tips for entrepreneurs  Check out episode 399 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTubeLinks mentioned in this episodeRobiar’s Instagram: https://www.instagram.com/r.b.pestsolutions/ Robiar’s Facebook: https://www.facebook.com/rbpestsolution Robiar’s Website: https://therbpremiumproducts.com/ Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rssAnnouncementsJoin our Facebook CommunityIf you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebookGuest Social Media InfoRobiar’s Instagram: https://www.instagram.com/r.b.pestsolutions/ Robiar’s Facebook: https://www.facebook.com/rbpestsolution Hosted on Acast. See acast.com/privacy for more information.
42:3410/04/2024
398: Creating a Niche As A Bridal Stylist w/ Selina Howard

398: Creating a Niche As A Bridal Stylist w/ Selina Howard

Today we have in the guest chair Selina Howard, founder and CEO of Vanglorious Brides. Getting her start as a teacher and side hustling as a wedding planner, Selina found her passion and niche in dressing brides. Today, Vainglorious Brides offers custom bridal shopping experiences, day of dressing services, bridal fashion event production, and more. In this episode she shares:How she went from working for free and building her network to booking celebrity clientsHow fostering strong relationships in the industry gave her the upper handHow she pioneered bridal styling and created her own nicheHighlights Include: 00:00 Intro5:08 Becoming a bridal stylist11:22 The business of working with brides18:58 Building relationships in the industry26:07 Creating a niche in the market33:20 Recovering from COVID impact39:38 Scaling A Team43:02 Booking clients from social media 47:17 Expanding Black bridal market’s reach53:48 Advice for entrepreneursCheck out episode 398 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTubeThis episode is brought to you by: Gusto offers modern, easy payroll, benefits, and HR to small businesses across the country. Sign up and give it a try at gusto.com/shp.Links mentioned in this episodeSelina’s Website: https://www.vaingloriousbrides.com/ Selina’s Instagram: https://www.instagram.com/vaingloriousbrides/Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rssAnnouncementsJoin our Facebook CommunityIf you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebookGuest Social Media InfoSelina’s Instagram: https://www.instagram.com/vaingloriousbrides/ Hosted on Acast. See acast.com/privacy for more information.
58:1503/04/2024
397: How Founder DeNeitra Burnett's Pandemic Pivot Led To A 7-Figure Business

397: How Founder DeNeitra Burnett's Pandemic Pivot Led To A 7-Figure Business

This week in the guest chair we have DeNeitra Burnett, the Founder and CEO of Savvy Events, a Los-Angeles based event production and creative agency. DeNeitra has used her creativity and grit to climb to the top of the events industry, working closely with entertainment titans and Fortune 500 companies like HBO, Netflix, and Hulu, among others.DeNeitra shares how when the events business was shut down during the Pandemic, she pivoted her business to custom mailers, leading to her scaling Savvy Events to a 7-Figure Business.In this episode DeNeitra shares:How she made her first custom mailer during the pandemic and created a whole new division in her businessHow she structures her pricing to make sure she is fairly compensatedHow she’s expanding her business and team to incorporate both event production and creative mailer productionHighlights Include:00:00 Intro04:16 Event planning09:22 Work-life balance18:10 Percentage-based pricing23:57 Pivoting to mailers31:13 Adapting staffing structure34:50 Tips for entrepreneursCheck out episode 397 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTubeThis episode is brought to you by: Gusto offers modern, easy payroll, benefits, and HR to small businesses across the country. Sign up and give it a try at https://gusto.com/shp.Links mentioned in this episodeWebsite: https://savvycreativeagency.com/ Savvy’s Instagram: https://www.instagram.com/savvycreativeagency_/ Savvy’s Facebook: https://www.facebook.com/SavvyCreativeAgency Savvy’s LinkedIn: https://www.linkedin.com/company/savvycreativeagency/about/ Dubsado: https://www.dubsado.com/ Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rssAnnouncementsJoin our Facebook CommunityIf you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Hosted on Acast. See acast.com/privacy for more information.
38:0527/03/2024
396: How Alexis Barber Balances Being A Wharton MBA, Influencer, and Founder

396: How Alexis Barber Balances Being A Wharton MBA, Influencer, and Founder

This week in the guest chair we have Alexis Barber, a lifestyle influencer and founder of Too Collective, a modern wellness and loungewear brand. At just 25 years old, Alexis is the host of the top-rated Too Smart For This Podcast and has worked with brands like Lululemon, Rare Beauty, Microsoft, and Miss Dior as a content creator. In this episode she shares: How growing up low-income provided the foundation for having confidence and an ambitious mindset to overcome the limitations of her pastHer transformative experience as an MBA candidate at The Wharton School at UPennHow she makes a living off of content creation and the opportunities being an influencer has providedHighlights Include:00:00 Intro 03:00 Confidence and putting yourself out there09:55 Becoming a lifestyle influencer12:04 Navigating side hustling and a corporate role19:27 Collaboration with Rare Beauty 20:48 Launching a robe company 29:09 MBA program at Wharton39:20 Transparency in content creation44:07 The importance of building a teamCheck out episode 396 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTubeThis episode is brought to you by:Gusto offers modern, easy payroll, benefits, and HR to small businesses across the country. Sign up and give it a try at gusto.com/shp.Links mentioned in this episodeToo Collective Website: https://toocollective.com/  MLT Program: https://mlt.org/Harvard Summer Program: https://www.hbs.edu/svmp/Pages/default.aspx Pietra: https://www.pietrastudio.com/ Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rssGuest Social Media InfoToo Collective Instagram: https://www.instagram.com/toocollective/ Alexis’ Tiktok: https://www.tiktok.com/@alexisbarber_ Alexis’ Instagram: https://www.instagram.com/alexisbarber/ Alexis’ YouTube: https://www.youtube.com/@alexis_barber  Hosted on Acast. See acast.com/privacy for more information.
57:3720/03/2024
395: How To Make Art A Full-Time Career w/ Reyna Noriega

395: How To Make Art A Full-Time Career w/ Reyna Noriega

This week in the guest chair we have Reyna Noriega, a multifaceted visual artist. Being encouraged to pursue her talents by her parents, she was led to become an art teacher. It was there she discovered her true passion for art and a confidence in herself that would lead her to becoming a full-time artist. With her newfound belief in herself, she began manifesting dream projects and securing brand partnerships with big names like Apple, American Express, and Warby Parker.In this episode she shares:How she determined she can pursue art as a viable career path How staying consistent and continually reevaluating her skill set allows her to be price herself and her art accordingly Her ability to fully commit to side hustling and successfully overcoming financial obstacles that come with that pathHighlights include: 2:45 Figuring out a career path6:57 Juggling multiple side hustles14:32 Brand partnerships 16:40 Trusting your intuition and having confidence 23:56 leveraging social media37:56 Handling the costs of entrepreneurship Check out episode 395 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTubeLinks mentioned in this episodeReyna’s Website: https://www.reynanoriega.com/ Reyna’s Instagram: https://www.instagram.com/reynanoriega_ Reyna’s YouTube: https://www.youtube.com/channel/UC0DqVRxteqWQk4L14HKlfgA Ipsy/Boxycharm: https://www.ipsy.com/ The War of Art: https://stevenpressfield.com/books/the-war-of-art/ Amazon Storefront: https://www.amazon.com/shop/reynanoriega_?ref_=cm_sw_r_apin_aipsfshop_aipsfreynanoriega__Q9YJEH8VQZYBZ2D9JQS0&language=en_US Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rssAnnouncementsJoin our Facebook CommunityIf you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebookGuest Social Media InfoReyna’s Instagram: https://www.instagram.com/reynanoriega_ Reyna’s YouTube: https://www.youtube.com/channel/UC0DqVRxteqWQk4L14HKlfgA  Hosted on Acast. See acast.com/privacy for more information.
55:4613/03/2024
394: How Wilglory Tanjong Got Her Luxury Bags From Senegal To Beyoncé

394: How Wilglory Tanjong Got Her Luxury Bags From Senegal To Beyoncé

This week we are back with Wilglory Tanjong, the Founder and CEO of Anima Iris, a technology-driven luxury bag brand that is industrializing Africa through retail. Starting with a personal investment of $5K, in under two years Wilglory has scaled Anima Iris into a multimillion-dollar valued company. In this episode she shares:How she worked alongside artisans in Dakar, Senegal for their craftsmanship and ended up supporting their livelihoods and familiesHer advice on keeping the faith and betting on yourself and your business every timeHow she got Beyoncé to rock an Anima Iris bag and post about it on InstagramHighlights Include:4:39 Establishing business in Senegal12:19 Financial readiness and having a mentor 19:31 Juggling grad school and launching a business24:35 Building a reliable team in Senegal35:54 Paying yourself in your business43:06 Standing out through marketing 47:34 Working with Beyoncé59:05 Meeting growing fulfillment needs1:04:13 Top tips for entrepreneursCheck out episode 394 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTubeThis episode is brought to you by: Gusto offers modern, easy payroll, benefits, and HR to small businesses across the country. Sign up and give it a try at gusto.com/shp.Links mentioned in this episodeAnima Iris Website: https://animairis.com/ Anima Iris Instagram: https://www.instagram.com/anima.iris/ Wilglory’s Instagram: https://www.instagram.com/wilgloryy/ College Prep Program:https://ledascholars.org/Wharton/Lauder MBA Program: https://mba.wharton.upenn.edu/lauder-program/ Brandon Blackwood: https://brandonblackwood.com/ Topicals Skincare:https://www.instagram.com/topicals/ Canva: https://www.canva.com/ Brandon Blackwood: https://www.instagram.com/brandonblackwoodnyc/?hl=en Beyonce’s Stylist: https://www.instagram.com/kjmoody/?hl=en  Hosted on Acast. See acast.com/privacy for more information.
01:14:4706/03/2024
393: How Ashley Reynolds Created The Most Sought After Stationery Brand, Cloth & Paper

393: How Ashley Reynolds Created The Most Sought After Stationery Brand, Cloth & Paper

This week in the guest chair we have Ashley Reynolds, Founder of Cloth & Paper. After Ashley left her corporate finance job of 9 years, she decided to take a chance on herself. She started designing planner inserts from scratch with no previous background or education in graphic design. Shortly after, a stationery business blossomed and the line grew to offer leather planners, luxury pens, and more quintessential styles. Today Cloth & Paper is a brand with over 40 employees, over 130K Instagram followers, and thousands of passionate customers. In this episode she shares:How she discovered a gap in her niche and built her business around filling it Her journey from creating her first planner on Microsoft Word to becoming a high-end, sought-after brand How her organic approach to marketing supported the growth of her business & so much moreHighlights Include:4:15 Transitioning to entrepreneurship9:35 Authenticity in marketing16:55 The manufacturing process20:39 Maintaining low margins25:54 Mastering the hiring process28:43 Navigating competitors32:01 Creating a product line34:06 Tips for entrepreneursCheck out episode 393 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube Links mentioned in this episodeCloth and Paper Website: https://www.clothandpaper.com/ Cloth and Paper Instagram: https://www.instagram.com/cloth_and_paper/ Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rssAnnouncementsJoin our Facebook CommunityIf you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebookGuest Social Media InfoCloth and Paper Instagram- @Cloth_and_PaperAshley’s Instagram: @ashley_reynolds_ar  Hosted on Acast. See acast.com/privacy for more information.
38:5628/02/2024
392: She Turned Her Cash-Budgeting Brand Into a $1M Business on Tik Tok

392: She Turned Her Cash-Budgeting Brand Into a $1M Business on Tik Tok

This week in the guest chair we have Jasmine Taylor, founder & owner of Baddies and Budgets, a financial education platform that aims to make products & provide a community for black women who are struggling with their finances. By addressing her own personal finance issues and sharing her experiences on TikTok, Jasmine built a strong audience of people who resonated with her journey. In this episode she shares about:How she turned her $1200 stimulus check into a $1M business Using social media as her sole marketing platform to build a strong following and community Her top tips and the resources she provides to take control of your moneyCheck out this episode and others on Apple Podcasts, Spotify, & YouTubeThis episode is brought to you by: Shopify. Go to shopify.com/hustlepro for a free fourteen-day trial and get full access to Shopify’s entire suite of features.Gusto offers modern, easy payroll, benefits, and HR to small businesses across the country. Give it a try at gusto.com/shp.Links mentioned in this episodeOne Million Black Women: https://www.goldmansachs.com/our-commitments/sustainability/one-million-black-women/ Brendan McCoy Advising: https://www.linkedin.com/in/brendan-mccoy-84536162/ Scribe Automation: https://scribehow.com/ Cynthia Nevels: https://www.cynthianevels.com/ Guest Social MediaWebsite: https://baddiesandbudgets.com/ Instagram: https://www.instagram.com/baddiesnbudgets/ Facebook: https://www.facebook.com/baddiesandbudgetsllc TikTok: https://www.tiktok.com/@baddiesandbudgets YouTube: https://www.youtube.com/@Baddiesandbudgets  Hosted on Acast. See acast.com/privacy for more information.
40:3821/02/2024
391: Behind The Scenes: I'm Testing A New Email Strategy In My Business

391: Behind The Scenes: I'm Testing A New Email Strategy In My Business

This week I’m back to give you an inside look at a new marketing strategy I’m testing out. You guys know, I love to try new ways to provide value and keep my audience updated. One of the best resources I have is my email list, a valuable way to connect with my audience outside of social media.  In this episode I’m sharing:How to cultivate an email list of your own, and continuously grow itHow to figure out the best content and offerings you can give your audience How to automate emails, freebies, and paid products Highlights Include:1:22 The Value of an Email List4:56 How To Connect With Your Audience 9:12 Automating DM Responses 17:50 Testing Out Ads23:11 Connecting On Different Platforms26:43 Creating Freebies and Paid ProductsCheck out episode 391 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTubeLinks mentioned in this episodeSHP Poll Freebie: sidehustlepro.com/poll SHP Newsletter: sidehustlepro.co/newletter Leadpages: https://www.leadpages.com/ Canva: https://www.canva.com/ Convertkit: https://convertkit.com/ Manychat: https://manychat.com/ LinkedIn: https://www.linkedin.com/ Etsy: https://www.etsy.com/listing/1648665610/Ep 348- How To Build An Email List: https://www.youtube.com/watch?v=kmv-nd95cqk Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rssAnnouncementsJoin our Facebook CommunityIf you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebookGuest Social Media InfoSide Hustle Pro – @sidehustlepro#SideHustlePro Hosted on Acast. See acast.com/privacy for more information.
31:4314/02/2024
390: How Arsha Jones Took Capital City’s Mambo Sauce To The Next Level

390: How Arsha Jones Took Capital City’s Mambo Sauce To The Next Level

This week in the guest chair we are back for an update episode with Arsha Jones, founder of Capital City- the DC-based company behind the wildly popular Mambo Sauce. Stemming from Arsha's desire to create a product that she could sell multiples of, Arsha describes her journey from starting as a web designer, shifting into e-commerce, and finally venturing into entrepreneurship.In this episode Arsha shares:How starting an income-driven business, Tees In The Trap, helped to fund ventures for Capital City How she got Mambo sauce onto shelves of major businesses like Papa Johns, Walmart, and Target The importance of legacy and how embedding the culture of the community she serves has opened up unique opportunities Highlights Include: 07:07 Leaving The Service Industry10:44 Launching Multiple Businesses At Once 17:14 Creating Multiple Revenue Streams19:50 Being The Face Of Your Brand29:33 Creating a Premium Product30:48 Getting Into Retail35:33 Creating Brand Partnerships41:11 Selling On Amazon45:23 Creating Your Own PathCheck out episode 390 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTubeThis episode is brought to you by: Gusto offers modern, easy payroll, benefits, and HR to small businesses across the country. Sign up and give it a try at gusto.com/shp.Links mentioned in this episodeFirst Arsha Jones SHP Episode: https://sidehustlepro.co/arshajones/ Capital City Instagram: https://www.instagram.com/capitalcityco Capital City Website: https://www.capitalcity.com/ Arsha’s Instagram: https://www.instagram.com/arshajones/ Arsha’s Facebook: https://www.facebook.com/arshajones Tees In The Trap: https://www.teesinthetrap.com/ Amazon Seller Central: https://sellercentral.amazon.com/ Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Hosted on Acast. See acast.com/privacy for more information.
01:04:4407/02/2024