In this episode, you will hear Mark Williams-Cook talking about: StreamEA: A new way to do on-page entity optimisation GPT-3: Bots in the wild on Reddit and ranking spun content Indexing bug: Affecting billions of pages Search Terms report: A temporary Google Analytics workaround You can get the full transcription and links to resources at https://search.withcandour.co.uk

In this episode, you will hear Mark Williams-Cook talking about: New Google features: Discussion of the new features coming to Google as announced in SearchOn, including passage indexing, improved misspelling recognition, and improvements to visual search Ads in Suggest: New ads appearing in Suggest results for Google Maps Indexing issues: More workarounds to Google's current indexing issues You can get the full transcription and links to resources at https://search.withcandour.co.uk

In this episode, you will hear Mark Williams-Cook talking about: Indexing issues: Google still having problems with two concurrent indexing issues. Merchant Centre metrics: New performance metrics coming for November Google News Showcase: Google launches a completely new product for news You can get the full transcription and links to resources at https://search.withcandour.co.uk

In this episode, you will hear Mark Williams-Cook talking about: Shipping schema: New options for e-commerce retailers in search GMB messaging: Google rolls out more in-depth update messaging in GMB Ads affecting SEO: Do ads or the type of ads impact rankings? You can get the full transcription and links to resources at https://search.withcandour.co.uk

In this episode, you will hear Mark Williams-Cook talking about: Googlebot moving to HTTP/2: What does this mean for SEOs and webmasters? Cheap hosting and SEO: A recent study suggests that cheap, shared hosting could be bad for your rankings. ITP in iOS14: The latest headline notes on Intelligent Tracking Prevention and iOS14 You can get the full transcription and links to resources at https://search.withcandour.co.uk

In this episode, you will hear Mark Williams-Cook and Rob Lewis talking about: Shopping ads showing in any country: A Google Shopping update that can show products in any country, depending on language. Update in location reporting: Google removing actual physical location data Search terms report data: Rob's approach to dealing with missing search term data Microsoft Ads updates: The raft of new features coming to Microsoft Advertising You can get the full transcription and links to resources at https://search.withcandour.co.uk

In this episode, you will hear Mark Williams-Cook talking about: Search terms report data slashed: Google has reduced the amount of data that is going to be accessible to Google Ad advertisers. What could this mean for the future? Google Ads price hides: In response to new digital taxes, Google has passed the price increase onto advertisers. Listener Q&A: Your SEO questions, on Javascript, indexing, and internal linking answered! You can get the full transcription and links to resources at https://search.withcandour.co.uk

What's in this episode? In this episode, you will hear a SearchNorwich recording of Elodie Patridge giving her talk "Content with more crunch". Elodie explores how Google's changing focus away from keywords and towards entities should affect your SEO strategy. You can watch the full video the talk and see slides at https://search.withcandour.co.uk and learn more about SearchNorwich at https://searchnorwich.org

What's in this episode: In this episode, you will hear Mark Williams-Cook talking to Areej AbuAli, founder of Women in Tech SEO for a conversation about getting starting in the SEO industry, the Women in Tech SEO community, speaking opportunities, mentor programmes and how anyone that identifies as a woman, can become involved. You can get the full transcription and links to resources at https://search.withcandour.co.uk

In this episode, you will hear Mark Williams-Cook talking about: The big Google glitch: Another problem at Google this year led many SEOs to believe there had been one of the biggest algorithm changes in the last few years. GMB updates: New ways to update Google My Business information and new insights are coming GPT-3 thoughts: A brief look at GPT-3 and some of its content generation uses Listener Q&A: Your SEO questions, answered! You can get the full transcription and links to resources at https://search.withcandour.co.uk

In this episode, you will hear Mark Williams-Cook talking about: GSC API updates: If you're using the Search Console API, Google is making changes you need to be aware of. Quality rater information: Google has published an up to date guide on their search quality raters. What is not a ranking factor: Barry Schwartz has published a cited list of ranking factors Google has said they do not use. You can get the full transcription and links to resources at https://search.withcandour.co.uk

In this episode, you will hear Mark Williams-Cook talking about: Buy with Google: Google opening up their checkout to third parties Internal ranking documents: Have Google been lying to us about how they use click data? Infinite scroll and CLS: Tips on how to improve your CLS score with infinite scroll sites You can get the full transcription and links to resources at https://search.withcandour.co.uk

In this episode, you will hear Mark Williams-Cook talking about: News in GSC: The new 'News' filter being added to Google Search Console Weird SEO: A thread of the weirdest things you've been told about SEO Google Stories: An overview of the Google Stories AMP project and new open beta Wordpress plugin. You can get the full transcription and links to resources at https://search.withcandour.co.uk

In this episode, you will hear Mark Williams-Cook talking about: All in One SEO plugin: A major security flaw affecting 2M users of the Wordpress plugin Google CTRs: A look at the Sistrix CTR study which shows why global CTRs and keyword volumes are no longer useful for forecasting Tabbed content: A surprising case study by Searchpilot showing Google's advice may not be optimal You can get the full transcription and links to resources at https://search.withcandour.co.uk

In this episode, you will hear Mark Williams-Cook talking about: The Google Blogspot.in expiring: Why expiring domains are hugely valuable for SEO and how you can prevent yours getting caught. Low-quality indexing: Theories on if Google has "raised the bar" on the quality of content they will index Rich results tool: The SEO community reaction to Google's new schema testing tool SEO resources: Some extra tools and resources for you to use You can get the full transcription and links to resources at https://search.withcandour.co.uk

What's in this episode: In this episode, you will hear Mark Williams-Cook talking to Patrick Hathaway, director at Sitebulb about SEO site audits, technical SEO and what is to come in Sitebulb. Together they discuss: - How Sitebulb came to be - Patrick's thoughts on technical SEO and Google as a source of truth - Benefits of cloud vs desktop tools - Internal link optimisation - Trends in technical SEO - Why the f*** Patrick swears so much You can get the full transcription and links to resources at https://search.withcandour.co.uk

In this episode, you will hear Mark Williams-Cook talking about: Google 2019 webspam report: The key stats about combatting webspam in 2019 and how Google is doing. Text fragments: A new Google Chrome extension that can generate highlighted text fragment links and the potential impact for SEO Tracking featured snippets: An inventive way to track clicks on featured snippets using Google Analytics and Tag Manager. You can get the full transcription and links to resources at https://search.withcandour.co.uk

What's in this episode: In this episode, you will hear Mark Williams-Cook talking to Dawn Anderson about information retrieval (IR) and why SEOs should be learning more about it as a topic to become better at what they do. - How is IR being used to identify authors? - IR resources for SEOs to follow - The use of Human In The Loop in ML/IR - Information foraging and value scent - Search features in the future You can get the full transcription and links to resources at https://search.withcandour.co.uk

What's in this episode: In this episode, you will hear Mark Williams-Cook and Andrew Cock-Starkey discussing GMB spam, more confusion over the new sponsored and ugc nofollow and Google's advice on guest posting. - New GMB spam Google is looking into - Are rel=sponsored and rel=ugc ranking signals? - Should we nofollow all guest post links? You can get the full transcription and links to resources at https://search.withcandour.co.uk

What's in this episode? In this episode, you will hear Mark Williams-Cook and James Brockbank discussing the state of link building in 2020, including: - Is guest posting still worth it in 2020? - How do you identify a toxic link? - Is it possible to place a $ value on a single link? - What tactics give the best value? You can get the full transcription and links to resources at https://search.withcandour.co.uk

What's in this episode? In this episode, you will hear Mark Williams-Cook and Rob Lewis discussing: Core Web Vitals as ranking factors: Google recently announced three new metrics they will be using to measure page quality and these will be incorporated as ranking signals in 2021. Discovery ads: Rob discusses how to advertise in Google's Discover Feed on mobile. You can get the full transcription and links to resources at https://search.withcandour.co.uk

What's in this episode? In this episode you will hear Mark Williams-Cook going through the 3 new metrics that have been introduced in the latest version 6 of Lighthouse. He'll also be discussing the latest news and thoughts on how Google is handling unlinked mentions. You can get the full transcription and links to resources at https://search.withcandour.co.uk

What's in this episode? In this episode you will hear an Authoritas 'Tea Time SEO' recording of Mark Williams-Cook from Candour, Maret Reutelingsperger from Mobe Digital and Michael Stepney from Blue Array talking about internal link optimisation and content structure. You'll find out how to best plans optimise your site with anchor text and a "hub and spoke" approach to content and hear the Q&A session at the end. You can watch the full video of the talk and see the slides at https://search.withcandour.co.uk

What's in this episode? Mark Williams-Cook will talk about why talking about the Google May 2020 Core update at this point is a waste of time and will go through the most popular user submitted 'SEO myths' including content length, bounce rate, and links not being important! You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk

What's in this episode? Mark Williams-Cook will be talking to Dan Taylor about the Backlinko 11.8M Google Search result study, the SEO community's reaction and Dan's thoughts on how useful the study in context helping people rank better. You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk

What's in this episode? Mark Williams-Cook will be covering: Google (no)index: Issues with Google indexing new content and some things you may not know about site: cache: and x-robots. Free shopping feeds: Google's huge announcement that it will make inclusion in shopping feeds free. Featured snippet traffic loss: A quick dive into the Moz experiment that demonstrated removing featured snippets may be detrimental to your traffic. You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk

What's in this episode? Product categorisation and faceted navigation may seem straight-forward for users but it's a minefield for search engines. Without prior planning, it's easy to wreck your chances of building a competitive e-commerce platform. In this episode, Mark Williams-Cook and SEO and e-commerce expert Kristina Azarenko explore what you need to be thinking about, planning and implementing to get the best possible chance of improving your organic traffic. You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk

What's in this episode? What e-commerce digital trends are we seeing during Coronavirus? What can e-commerce companies do to adapt? Where are the opportunities to thrive? Mark talks to e-commerce expert Luke Carthy to get his insights into what opportunities there are for brands in an industry that has been shaken to its core. You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk

What's in this episode? In this episode, you will hear a SearchNorwich recording of Jon Falgate giving his talk on the keyword research process. Jon explores how keyword research is not just a process you go through once when you make a site or new page, but something that needs to ride the wave of intent and respond to ever-evolving demands. You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk

What's in this episode? Mark Williams-Cook will be talking about: Google My Business policy changes: Changes to GMB policy that helps restaurants and food stores that are now offering delivery during COVID-19. COVID-19 Google Ad grants: Some details on the $340M of Google Ads credit that Google is giving small and medium businesses. SEO and e-commerce: Advice on what to do and what not to do when shuttering your e-commerce store temporarily over the Coronvirus period. You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk

What's in this episode? Kevin and Mark discuss what strategies and tactics organisations can think about to do something good during the COVID-19 crisis. Kevin gives his thoughts about interacting with customers that are 'in shock' and Mark brings his thoughts on the SEO and PPC changes they have been making with clients. You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk

What's in this episode? Natalie and Mark discuss the range of myths and misconceptions that are still alive and kicking about SEO. From social media links to duplicate content penalties, Natalie gives her advice and tips on how to focus on what is effective. You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk

What's in this episode? Seb and Mark discuss the whole SEO process from content ideation to link building. Seb gives his insight into processes and tools he is using in the competitive industry of financial price comparison. You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk

What's in this episode? Mark Williams-Cook and Rob Lewis will be covering: Google guest post crackdown: Multiple publishers have reported receiving penalties related to guest posts. Fake PPC traffic: A run through how to detect fake PPC traffic and a discussion of Rob's tools he uses to combat these clicks. You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk

What's in this episode? In this episode, you will hear a SearchNorwich recording from Mark Williams-Cook giving his talk "Won't somebody think of the robots?". Mark shares his experiences of vital SEO tasks that are often missed during web builds, as they don't directly impact the end user.

What's in this episode? Mark Williams-Cook and Rob Lewis will be covering: Fashion SERPs: The big shake up in how fashion SERPs are shown in the US and what you need to do Google Partner programme changes: What you need to know about the new requirements to be a Google Partner. You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk

What's in this episode? Mark Williams-Cook and Rob Lewis will be covering: Removing content from Google: New tools within Google Search Console to handle content removal. Google Ads delivery: Changes and workarounds for Google's new ad delivery methods ISP data: What is ISP data and why has it been removed from Google Analytics? You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk

What's in this episode? In this episode, you will hear a SearchNorwich recording of Aleyda Solis giving her talk "How to develop actionable and impactful SEO audits". Aleyda shares her vast experience of developing a process with SEO audits that can achieve real buy-in and deliver business change. You can watch the full video the talk and see his slides at https://search.withcandour.co.uk and learn more about SearchNorwich at https://searchnorwich.org

Mark Williams-Cook talks about: Google favicons on desktop: How are these favicons impacting users? Mark discusses the studies that have been completed so far. Featured snippet update: What you need to know about Google removing duplicate listings from search results and how you can work with and around it. You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk

What's in this episode? Mark Williams-Cook will be talking to SEO consultant, author and speaker, Aleyda Solis about what it takes to make a truly effective SEO site audit that delivers outcomes instead of reports. We'll dive into the importance of technical, content and links within audits, their context to the business and how to get that all-important client buy-in. You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk

What's in this episode? Mark Williams-Cook talks about: 2019 Sistrix IndexWatch: Who were the SEO winners of 2019? Medium's organic fall: An overview of the investigation into Medium.com's loss of half their traffic. Listener Q&A: Questions on how to help Google trust canonical signals and link building multiple links from a single site. You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk

What's in this episode? In this episode you will hear a SearchNorwich recording of Steven van Vessum giving his talk "SEO disasters: the good, the bad and the taboo". Steven explores some real-life SEO disasters and talks about how to put in place processes to both monitor and deal with issues before they become big problems. You can watch the full video the talk and see his slides at https://search.withcandour.co.uk and learn more about SearchNorwich at https://searchnorwich.org

What's in this episode? In this episode, Mark Williams-Cook and Rob Lewis are joined by PPC expert Sean Clark from Clark St. James and SEO expert Michael Curtis from Further to discuss search predictions for 2020. We'll talk about how trends such as voice search and AI are affecting (or not so much!) the industry and how our job roles may continue to change and evolve. You can watch the full video the talk and see her slides at https://search.withcandour.co.uk

What's in this episode? In this episode you will hear a SearchNorwich recording of Lexi Mills giving her talk "Fail free content marketing that builds links and authority". Lexi takes us in detail behind the curtain of successful PR campaigns and why she doesn't feel that the "one hit wonder" PR approach is best for SEO. You can watch the full video the talk and see her slides at https://search.withcandour.co.uk and learn more about SearchNorwich at https://searchnorwich.org

Mark Williams-Cook talks about: Google Quality Rater Guidelines update: How is Google combating bias in search Link disavowing: Should we be disavowing links when there is no penalty? New Google features and learning resources. You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk

What's in this episode? Mark Williams-Cook and Rob Lewis will be talking about the ins and outs of the Google Ads Optimisation Score. Does it work in your favour or Google's? What are the common traps and mistakes that businesses fall into when entering into the world of Google Ads? You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk

What's in this episode? Mark Williams-Cook will be covering: GSC page and speed reports: The new reports in Google Search Console showing rich product SERPs and CrUX speed reports. Political ads: Google's new policies on showing political ads on their platform AlsoAsked.com: An introduction to our People Also Asked tool Listener Q&A: A dive into possible uses of canonical tags on e-commerce sites You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk

What's in this episode? In this episode, you'll hear from Andrew Smith giving actionable insight into dealing with big site SEO from his experiences with companies such as Expedia, CheapFlights and eDreams on big site SEO. Recorded on 7th November 2019 at SearchNorwich 9, Andrew goes into detail about reporting best practises, common pitfalls when dealing with big site SEO. You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk