It's episode 100 of season so, to celebrate, we've got three amazing guests on this episode! Crystal Carter, Arnout Hellemans and Bibi The Link Builder join Jack Chambers-Ward to form Team Stroopwafel and discuss the SEO highlights of 2023 and SEO predictions for 2024! Topics discussed include: The best uses of ChatGPT and AI Bing AI Search Generative Experience E-E-A-T Is UGC on SERPs here to stay? For the full show notes and links from this episode, go to search.withcandour.co.uk.

A mythbusting duo of Jack Chambers-Ward & Morgan Petrov embark on a podcast adventure full of rants and hot takes to bust SEO myths. These SEO myths include: Page speed is everything Disavowing backlinks Anchor text ratios Google Sandbox Bounce rate as a ranking factor And much more! Check out the links and show notes at search.withcandour.co.uk. Don't forget to subscribe/follow the podcast to never miss an episode. If you enjoyed this podcast, please review us on ⁠Spotify⁠ and ⁠Apple Podcasts.

Watch this episode on YouTube Mark Williams-Cook & Jack Chambers-Ward reunite once again to discuss the latest SEO news including: SISTRIX's new newsletter by Jono Alderson Google's anti-trust trial so far by AJ Kohn Google tests Notes and Follow features on SERPs (with mixed results) New discussionforum and profilepage markup Don't forget to subscribe/follow the podcast to never miss an episode. If you enjoyed this podcast, please review us on Spotify and Apple Podcasts.

Seb Atkinson makes his triumphant return to the podcast (originally appearing on Season 1 Episode 51 in March 2020) and joins Jack Chambers-Ward to discuss Interaction to Next Paint (INP). What is INP? How is it different to first input delay? What's a good INP score? How do we measure INP? What factors contribute to INP? How to get stakeholder buy-in Google's INP announcement For full show notes, go to search.withcandour.co.uk.

Lidia Infante joins Jack Chambers-Ward for the most innuendo-filled episode of Search With Candour ever. Lidia takes Jack through her dating life and how it helped her understand customer journeys and optimisation. Understanding the Sales Pipeline: From leads (MQLs, SQLs) to opportunities and closed deals. Choosing a North Star: The guiding metric that shapes your strategy. Iterative Goal-Driven Optimisation: Experimenting with your strategy to impact your north star. Lead Qualification: Identifying and pursuing the right opportunities, be it in love or business. Red/Blue Ocean Strategy: Standing out in a crowded market (or dating pool). How to use these concepts to grow in your career.

SearchNorwich made its triumphant return last month so we thought we would bring you the fantastic talk from Daniel Foley Carter. Daniel takes his 20+ years of SEO experience and discusses what he believes Google's plan is with the recent helpful content updates and why the industry needs to move away from traditional SEO. Links: Sponsor: SISTRIX - SectorWatch headphones ⁠Watch this talk on the SearchNorwich Youtube channel Get your free tickets for SearchNorwich Christmas Social on 6th December 2023

Watch this episode on YouTube Jack Chambers-Ward and Mark Williams-Cook are back once again to discuss the latest SEO news including: SISTRIX analysis of Google update fallout BERT vs ERNIE = Google vs Baidu Google Discover being tested on desktop devices Are LinkedIn's AI-generated articles actually helpful? Full show notes and links available on search.withcandour.co.uk.

It's that time of year once again where Myriam Jessier & Stephanie Walter join Jack Chambers-Ward for the Halloween Spooktacular! This year, the terrifying trio discuss the scariest, most nightmarish FAQs they've ever encountered. Bad FAQs: https://esta.cbp.dhs.gov/faq https://sandralmuller.com/why-faqs-provide-a-poor-user-experience/ Good FAQs and guides: https://mcphee.com/pages/faqs https://ricketyroo.com/blog/how-to-write-faqs/ Sponsored by SISTRIX - Sign up for TrendWatch - https://www.sistrix.com/trends/ For full links and show notes, go to search.withcandour.co.uk.

Ashwin Balakrishnan, Head of Marketing at Optmyzr, joins Jack Chambers-Ward to discuss why resisting Google will end in failure for PPC teams. Topics include: How to structure campaigns Data inputs and outputs Fallout from Google's anti-trust trial Auction manipulation How to use AI & machine learning in PPC Oh and...Baldur's Gate 3! Because they love it and can't stop playing it.

The Master of Markup, Dave Ojeda joins Jack Chambers-Ward on this week's episode to discuss all things schema, structured data and markup. Topics include: Is schema more or less important in 2023? The importance of schema outside of rich results What are the best tools for creating and implementing schema? For full show notes and links, go to search.withcandour.co.uk.

Adam Gent from The SEO Sprint joins Jack Chambers-Ward this week to discuss how to think like an SEO product manager. What is an SEO PM? What can other SEOs learn from PMs? What skills are essential for being an SEO PM? For full show notes, please go to search.withcandour.co.uk.

The duo of Jack Chambers-Ward & Mark Williams-Cook reunite once again to bring you the latest SEO news, updates and hot takes including: September 2023 helpful content update SISTRIX's analysis of the HCU fallout "Links are no longer a top 3 ranking factor" - Gary Illyes from Google For full show notes please go to search.withcandour.co.uk.

Sarah and Tazmin from The SEO Mindset podcast join Jack to recap their live podcast from BrightonSEO. The trio gives some tips and advice about managing your energy levels at conferences and life in general. Sign up for updates from Search With Candour and The SEO Mindset here. For the full show notes and transcript, go to search.withcandour.co.uk.

It's that time of year when Jack runs around the world's biggest SEO conference and asks questions to some of the industry's best and brightest. This time, guests include: Matt Kohli Gemma Houghton - International Search Summit Alizée Baudez Kyle Rushton McGregor Sarah McDowell Check out the Neurodivergents in SEO community here. For the full show notes and transcript, check search.withcandour.co.uk.

On this week's episode, Jess Joyce joins Jack Chambers-Ward to discuss coding and CMSes. Do you need a CMS to build a website? Which CMS gives you the most flexibility when it comes to coding? What CMSes should you avoid? What are the essential coding languages you should know to build a website in 2023? And much more! For full show notes & transcript, go to search.withcandour.co.uk.

Ebere Jonathan joins Jack Chambers-Ward to discuss how to identify and analyse causes of traffic drops. This includes what data to look for, what tools to use and a lot of practical information for this common issue with many sites. Get your tickets for the live podcast on 13th September in Brighton. Full show notes & transcript available at search.withcandour.co.uk.

Watch this episode on Youtube Jack and Mark reunite to recap the month's SEO news including: Google introduces 'learn as you search' to SGE Is Google removing links from SGE? SISTRIX's new SERP update feature You can now add social media links to Google Business Profile The dynamic duo also answered questions from LinkedIn! For full show notes & transcripts, go to search.withcandour.co.uk.

Alan Presch joins Jack Chambers-Ward to discuss a project where Alan helped a voice assistant understand accents more accurately. Alan & Jack discuss everything from different Irish accents, the hard work of professionals transcribers and even their record collections. For full show notes & transcripts, go to search.withcandour.co.uk

Alizée Baudez makes her return to the podcast to discuss working as a freelance international SEO consultant. Jack & ⁠Alizée discuss: Is it more difficult to work as an international freelancer rather than a local freelancer? How multi-lingual do you need to be to work with clients from around the world? Does cultural awareness ever get in the way of developing your client base? Is it best to specialise or be a generalist to develop an international client base? For the full show notes and transcript, please go to search.withcandour.co.uk.

Jo O'Reilly, freelance digital PR specialist, joins Jack Chambers-Ward to discuss the state of digital PR and link-building in 2023. Why does everyone think link-building is hard? Is link building harder in 2023? How has digital PR changed in the last few years? What are the essential skills to have to do digital PR professionally? And much more. Sponsor: SISTRIX - UK Supermarket visibility Full show notes and transcripts are available search.withcandour.co.uk.

Mark Williams-Cook & Jack Chambers-Ward reunite to discuss: INP replacing FID in CWV Programmatic SEO - Just spam or a worthwhile tactic? The latest TrendWatch from SISTRIX ⁠Watch this episode on YouTube⁠ All the show links and transcript can be found at search.withcandour.co.uk

This week, Katie McDonald, SEO Specialist at Kaweb, joins Jack Chambers-Ward to rant about SEO things that are annoying them in 2023. Choosing keywords over search intent Old-school SEO reporting vs storytelling Asking the wrong questions to a new client Keeping old, low quality pages “Technical SEO has to be 100% perfect" For the full show notes and transcript, go to ⁠search.withcandour.co.uk.⁠

Live podcast in Brighton - 13th September 2023 Austine Esezobor, host of Democratising SEO, joins Jack Chambers-Ward to discuss Google's SGE and the future of SERPs. Are we heading to a new era of “zero click” SERPs? How different is SGE to when Featured Snippets were introduced almost 10 years ago? What is the long term plan for the Search Generative Experience? Will it replace the traditional SERP entirely? For the full show notes and transcript, go to search.withcandour.co.uk.

Get your free tickets on Eventbrite Search With Candour is once again joining forces with The SEO Mindset to bring to you a LIVE podcast titled 'How to manage your energy levels' sponsored by SISTRIX. Jack Chambers-Ward will be joined by Sarah McDowell and Tazmin Suleman, hosts of The SEO Mindset, to give you actionable tips and advice on how to manage your energy levels at a conference like BrightonSEO. When? Wednesday 13th September 202319:00 - 21:30 Where? Projects The Lanes, Nile House, Nile St, Brighton, England, BN1 1HW This podcast will be in front of a live audience meaning that our community will be able to gain a snapshot into the production of both the SEO Mindset and Search With Candour podcasts there will also be a live Q&A to really help you be part of the process! Get your free tickets on Eventbrite now!

Ryan Jones, Marketing Manager at SEO Testing, joins Jack Chambers-Ward to discuss all things SEO testing. What is A/B testing? Should you test every change to your site? How do you know if testing is right for you? How to track results when testing For the full show notes and transcript, please visit search.withcandour.co.uk.

This week, Jack Chambers-Ward is joined by Garrett Sussman, Demand Generation Manager at iPullRank and host of Rankable and The SEO Weekly. Garrett joins Jack to discuss his first-hand experience, thoughts and predictions for Google Perspectives. This is part two of this conversation with part one, all about biases in search, over on the Rankable podcast. Intro: 00:00:15 SISTRIX - SectorWatch: 00:01:09 Google Perspectives with Garrett Sussman: 00:04:57 Outro: 00:46:59

This episode was live streamed on SISTRIX's YouTube channel. Jack Chambers-Ward and Mark Williams-Cook reunite to summarise the latest SEO news and answer questions including: Google Perspectives Google's new spam report form SISTRIX's SectorWatch What are the possible causes for a drop in CTR where there's a huge spike in impressions and clicks? For the transcript, show notes and links, please go to search.withcandour.co.uk.

In this week's episode, Jack Chambers-Ward is joined by Jen Penaluna, SEO Manager at The Lowdown, to discuss how to move from an agency to an in-house role. Jack & Jen talk about: The biggest surprises Common misconceptions about working in-house The benefits The things you'll miss from agency life And more! Time stamps: 00:00:37 - Intro 00:01:25 - SISTRIX TrendWatch 00:05:54 - Interview with Jen Penaluna 00:50:06 - Outro Sponsor: Search with Candour is sponsored by SISTRIX, the SEO's toolbox. Go to sistrix.com/trends and sign up for the TrendWatch newsletter today! Full show notes and transcript available at search.withcandour.co.uk.

On this week's episode, Jack Chambers-Ward runs down his top 10 SEO podcasts that he thinks you should be listening to in 2023. Yes, Jack is a podcast listener as well as a creator. Sponsor: SISTRIX - TrendWatch Jack's top 10 digital marketing podcasts: Search Off the Record SERPs Up Edge of the Web Radio SEO Mindset Azeem Digital Asks Marketing O'Clock Rankable Recipe for SEO Success WTSPodcast The Measure Pod Full show notes and transcript available at search.withcandour.co.uk.

On this week's episode, Jack Chambers-Ward is joined by Jo Blood, Director and co-founder of Posture People. Jack & Jo discuss 10 key things to be aware of for your work setup: Sitting at the right height Types of chairs Working from the sofa/bed Sitting positions Laptop stands Screen height Screen angles & twisting Desk thickness Movement Human interaction For the full transcript and show notes, go to search.withcandour.co.uk.

The boys are back in town as Jack Chambers-Ward (SEO Specialist at Candour) is once again joined by Mark Williams-Cook (SEO Director at Candour & founder of AlsoAsked) to discuss: SISTRIX Sponsor: 00:01:22 Google's statement on Topical Authority 00:15:28 Search Generative Experience is rolling out in the US 00:28:51 Possible errors for video thumbnails 00:48:17 For full show notes, links and transcripts, go to search.withcandour.co.uk.

In this week's episode, Jack Chambers-Ward is joined by Adriana Stein, CEO & Founder of AS Marketing, to discuss the intersection of SEO and UX: How do they relate do each other? How can bad UX affect SEO? How much does the format of your content matter for UX? What do we do when SEO best practice clashes with UX best practice? The importance of internal links both for topic authority and sending users to key next stage pages. Timestamps: Intro: 00:00:37 SISTRIX Sponsor: 00:01:20 Interview with Adriana: 00:05:00 The full show notes, transcript and links are available at search.withcandour.co.uk.

In this week's episode, Jack Chambers-Ward is reunited with Mark Williams-Cook to discuss the latest SEO news including: TrendWatch for April 2023 Google indexing speed: key factors Google no longer recommends canonicals for syndicated content The video version of this episode is available on SISTRIX's Youtube channel. Full show notes and transcription available at search.withcandour.co.uk.

In this week's particularly open and honest episode, Jack Chambers-Ward is joined by Tazmin Suleman, a coach, speaker and co-host of The SEO Mindset Podcast. Jack & Tazmin discuss: What does confidence mean? What are the characteristics of someone you have confidence in? (Inner game) What are your Power Accessories? (Outer game) How can you be BRAVE when you have a wobble? Time stamps: Intro: 00:00:40 SISTRIX Visibility Leaders in Travel: 00:01:27 Neurodivergents in SEO: 00:07:45 Interview with Tazmin: 00:08:46 For the full show notes and transcript, please go to search.withcandour.co.uk.

This week, Jack Chambers-Ward welcomes fellow Candourlorian Emma-Jane Stogdon (Content Specialist at Candour) to the podcast to discuss their highlights from BrightonSEO April 2023. Their highlights include: Areej Abuali's keynote speech Azeem, Andi & Fabio's equality session Crawl budgets with Sally Raymer Y U No Reply by Bibi the Link Builder Jack beating Mordy Oberstein 4-0 at cornhole And much more! For all of the links, show notes and transcript, please go to search.withcandour.co.uk

This week's episode is a crossover with The SEO Mindset podcast and was recorded live in front of an audience at Projects The Lanes in Brighton on 19th April 2023. Jack, Sarah & Tazmin hosted a live podcast about dealing with anxiety at conferences, including some questions from the audience in attendance. This event was sponsored by SISTRIX and Captivate and organised by Silicon Brighton. The video version of this episode is available on Silicon Brighton's Youtube channel. For the full show notes and transcript, please go to search.withcandour.co.uk.

This week, Jack Chambers-Ward is joined by the Witty Content Writers - Silvia & Minnie! Silvia & Minnie are here to give us all five tips for writing better content briefs. Show notes: 00:00:30 - Intro 00:01:17 - SISTRIX TrendWatch 00:06:23 - Live podcast in Brighton reminder 00:07:27 - Interview with the Witty Content Writers 00:49:52 - Outro Full show notes, links and transcript available at search.withcandour.co.uk.

Jack Chambers-Ward is once again joined by the inimitable Mark Williams-Cook to discuss the latest SEO news and updates: The latest sneak preview of SISTRIX's TrendWatch An update to product listings on Google Search Console Another way to deindex URLs c/o ohgm.co.uk Due to technical issues, the video isn't available for this one, apologies everyone! For full show notes and transcript, please go to search.withcandour.co.uk

It's a quick little Jack solo episode this week. Jack gives you a few updates and recommendations including: If you'll be in Brighton on Wednesday 19th April 2023 - get tickets for the live podcast event here. SISTRIX's new competitor ranking comparison feature SERP Snippet Preview Meta description generator (powered by OpenAI) Google Search adds 'your favourite brands' to SERPs For all the links and transcripts, head to search.withcandour.co.uk.

Get your ticket for the free live episode of Search With Candour/The SEO Mindset on 19th April in Brighton This week, ⁠Jack Chambers-Ward⁠ is joined by ⁠John Iwuozor⁠ to discuss how to create content that satisfies Google's E-E-A-T guidelines including: Why E-E-A-T matters and the dangers of AI-generated content How E-E-A-T promotes high-quality product reviews How to improve E-E-A-T SEO For the full show notes and transcript, go to search.withcandour.co.uk.

In this week's episode, Jack Chambers-Ward is joined by Kevin Gichane to discuss how to create effective niche content: What do we mean by niche content? How do you define your niche? How does niche keyword research differ from broader keyword research? And much more! Editor's note: Apologies that the audio quality isn't great for this week - we had a lot of technical difficulties during recording and I've fixed it as much as I can! - Jack Full show notes and transcripts are available at search.withcandour.co.uk

Buy your free tickets on Eventbrite Search With Candour has joined forces with The SEO Mindset to bring to you a LIVE podcast titled 'How to Deal with Anxiety at Conferences' sponsored by SISTRIX and Captivate. Jack Chambers-Ward will be joined by Sarah McDowell and Tazmin Suleman, hosts of The SEO Mindset, to give you actionable tips and advice on how to deal with feelings of anxiety, for both attendees and speakers. When? Wednesday 19th April 2023 19:00 - 21:30 Where? Projects The Lanes, Nile House, Nile St, Brighton, England, BN1 1HW This podcast will be in front of a live audience meaning that our community will be able to gain a snapshot into the production of both the SEO Mindset and Search With Candour podcasts there will also be a live Q&A to really help you be part of the process! Buy your free tickets on Eventbrite

This episode was recorded live on SISTRIX's Youtube - click here to watch the video version. Jack Chambers-Ward is joined by Mark Williams-Cook to discuss the latest SEO news including: Should you be regularly disavowing links in 2023? TrendWatch February 2023 Featured snippets have a new blue highlight For the full show notes and transcript, go to search.withcandour.co.uk

In this week's episode of Search With Candour, Jack Chambers-Ward is joined once again by Mark Williams-Cook to discuss the latest SEO news including: The latest updates about New Bing February 2023 Product Review Update Google Search Console's Bulk Export and why it's important For full show notes, links and transcript, please go to search.withcandour.co.uk.

In this week's episode, Jack Chambers-Ward is joined by content strategist Lily Ugbaja to discuss how to create content that stands out in the soon-to-be AI-dominated SERPs. Jack and Lily discuss: What do we mean by 'the Specificity Strategy'? How to find your target audience The LEMA framework of content creation For all of the links, show notes and transcript, go to search.withcandour.co.uk.

In this week's episode,  Jack Chambers-Ward is joined once again by the one & only, Mark Williams-Cook. This week’s topics include: Bing & ChatGPT vs Google & Bard A new trending label on People Also Ask results The experimental ‘content ideas’ feature is being tested in Google Search Console All the links and show notes are available at https://search.withcandour.co.uk/

In this week's episode, Jack Chambers-Ward is joined by Sodiq Ajala, Technical SEO Analyst at Second Eclipse. Sodiq gives his top five recommendations of mistakes that will rule your website out of Google's Knowledge Graph. An incomplete Google Business Profile Thin, poorly-researched content Getting low-quality backlinks Neglecting the technical 'health' of your website Under-utilising Google Search Console information & data For full links, show notes and transcript visit search.withcandour.co.uk.

On this week's episode, Jack Chambers-Ward is joined by freelance copywriter extraordinaire Alice Rowan to talk about how to create content while not burning out. Jack & Alice discuss: Ways to plan your content campaigns How to repurpose one piece of content across multiple platforms Why gatekeeping in SEO needs to go away and much more! For the full links and episode transcript go to search.withcandour.co.uk