In this episode, you will hear Mark Williams-Cook & Jack Chambers talking about: Yoast on Shopify: The popular WordPress plugin makes its way to Shopify What average position on Google Search Console actually means and how it's calculated IndexWatch 2021: The biggest losers How to find 'hidden' organic traffic in your direct traffic on Google Analytics You can get the full transcription and links to resources at https://search.withcandour.co.uk

In this episode, you will hear Mark Williams-Cook & Jack Chambers talking about: Page Experience update for desktop: Google has confirmed that Page Experience update will be rolling out for desktop next month. Tracking featured snippets & redirect chains: Valentin Pletzer's cool bit of JavaScript allows tracking of text fragments (and therefore featured snippets) and redirect chains in Google Analytics. IndexNow: A new WordPress plugin for IndexNow for Bing. You can get the full transcription and links to resources at https://search.withcandour.co.uk

That's a wrap for season one! Thank you to all of the guests that have appears on season one of Search with Candour: Will Critchlow, Nathan Lomax, Emily Brady, Alex Holiman, Gianna Brachetti-Truskawa, Sophie Brannon, Bille Geena, Joe Lenton, Daniel Foley Carter, Dixon Jones, Dom Hodgeson, Jason Barnard, Judith Lewis, Chris Green, Simo Ahava, Krista Seiden, Mordy Oberstein, Roman Sadowski, Lily Ray, Areej AbuAli, Patrick Hathaway, Dawn Anderson, Andrew Optimsey, James Brockbank, Dan Taylor, Kristina Azarenko, Luke Carthy, Kevin Indig, Natalie Mott, Seb Atkinson, Aleyda Solis, Steven van Vessum, Sean Clark, Michael Curtis, Lexi Mills, Andrew Smith, Tom Haczewski. We'll join you for season 2 in early 2022, where Mark Williams-Cook will be joined by co-host Jack Chambers.

In this episode, you will hear Mark Williams-Cook talking about: Title updates: Google has made some amends to title element generation in SERPs as well as details on specific use-cases. Cloudflare signed exchanges: Cloudflare has launched one-click SXG allowing webmasters to improve performance. Google Ads updates: New advertiser pages and attractions ads for ticket sellers. You can get the full transcription and links to resources at https://search.withcandour.co.uk

In this episode, you will hear Mark Williams-Cook talking to Will Critchlow about: SEO A/B testing: How A/B testing can work for big websites Google's algorithm shift: Is a more machine-led approach making SEO harder and testing more important than ever? Enterprise vs SMEs: Can SMEs actually do A/B testing and is it worth it? Are we actually bad at SEO?: Why do so many experienced SEOs disagree on fundamentals You can get the full transcription and links to resources at https://search.withcandour.co.uk

In this episode, you will hear Mark Williams-Cook talking about: AI content that ranks: Thoughts on a new breed of sites that are churning out AI generated pages taht rank Title woes: E-commerce sites that are tanking due to the Google title update SEO Q&A: Listener SEO Q&A You can get the full transcription and links to resources at https://search.withcandour.co.uk

In this episode, you will hear Mark Williams-Cook talking about: SEO resources, tools, guides: Some useful tools and guides to help you with Google's title rewrites, javascript indexing and local SEO. Duplicate links: Majestic is upping its game by introducing new duplicate link analysis. You can get the full transcription and links to resources at https://search.withcandour.co.uk

In this episode, you will hear Mark Williams-Cook SEO with Nathan Lomax from Quickfire Digital, an e-commerce specialist build agency about SEO for e-commerce brands talking about page speed and performance They will cover: - How much of a ranking factor is page speed? - What is the difference between performance and speed? - Why are Core Web Vitals special? - How do you go about improving performance? - and much more! You can get the full transcription and links to resources at https://search.withcandour.co.uk

In this episode, you will hear Mark Williams-Cook talking about: Google mass title rewrites: Google has been changing the titles shown for lots of websites - how are they doing this and why do some of the results look so bad? Passage indexing: Search tweak or breakthrough that will change how we do SEO?  You can get the full transcription and links to resources at https://search.withcandour.co.uk

In this episode, you will hear Mark Williams-Cook talking about: Schema tools: Google pushing for Rich Result Tool usage despite saying it uses "non-supported" schema Author.url: Google has a new recommended property to identify authors Core Web Vitals tech report: A quantitative look at how tech stacks are performing with Core Web Vitals You can get the full transcription and links to resources at https://search.withcandour.co.uk

In this episode, you will hear Mark Williams-Cook talking about: Safe Search Page Experience: How much does Google's removal of Search Search from the Page Experience Signals mean? Tie-breaking: Are Core Web Vitals an important ranking factor, a tie-breaker, or... Does it depend? Canonical images: Do you get any SEO benefits from other sites uploading images you created? Rendering and SEO tips: An admission on JS rendering and unsolicited SEO tips. You can get the full transcription and links to resources at https://search.withcandour.co.uk

In this episode, you will hear Mark Williams-Cook SEO with Nathan Lomax from Quickfire Digital, an e-commerce specialist build agency about SEO for e-commerce brands talking about internal linking. They will cover: - Why is internal linking important? - Can you over-optimise internal links? - Is it possible to have too many links on a page? - Should you link to products from your homepage? - Can you use nofollow tags internally? - and much more! You can get the full transcription and links to resources at https://search.withcandour.co.uk

In this episode, you will hear Mark Williams-Cook talking about: 301 redirects: How specific advice from Google can help you optimise site redirect speed Site operators: More documentation from Google highlighting the limitations of site operators CTR tests: SearchPilot shows how logical changes sometimes result in negative results Smart Bidding updates: Google Ads Smart Bidding rolls out changes to bid strategies. You can get the full transcription and links to resources at https://search.withcandour.co.uk

In this episode, you will hear Mark Williams-Cook talking about: DirectApply schema: The new attribute for JobPosting schema and new editorial guidleines from Google. Facebook tracking: How iOS14 tracking preventing is affecting advertisers in the real world. GoDaddy listings: Google teams up with GoDaddy to enhance e-commerce inventory Googling fresh queries: A look at how Google is responding to and ranking changes in news and demand. You can get the full transcription and links to resources at https://search.withcandour.co.uk

In this episode, you will hear Mark Williams-Cook talking about: Google Knowledge Graph authors: How Google is taking further steps in combining author and article data within its Knowledge Graph and showing rich results. New link reclamation tactics: Good this bold new tactic work for you? How GSC reports impressions: Interesting tests showing how you don't need your site to appear in the search results to get impressions. You can get the full transcription and links to resources at https://search.withcandour.co.uk

In this episode, you will hear Mark Williams-Cook answering live e-commerce SEO Q&A with Nathan Lomax from Quickfire Digital, an e-commerce specialist build agency about SEO for e-commerce brands. They will cover: - How content can drive your e-commerce SEO - Common mistakes with blogging for e-commerce - Tools and data sources you can use - Subdomains vs sub-folders - Tagging and categories - And loads more! You can get the full transcription and links to resources at https://search.withcandour.co.uk

In this episode, you will hear Mark Williams-Cook answering live e-commerce SEO Q&A with Nathan Lomax from Quickfire Digital, an e-commerce specialist build agency about SEO for e-commerce brands. They will cover: - Best practices for products in multiple categories - How to handle out of stock items - Are there optimal lengths for descriptions of products - How should you use variants of keywords - Is it okay to hide product details behind tabs? - How do you handle discontinued products? - And loads more! You can get the full transcription and links to resources at https://search.withcandour.co.uk

In this episode, you will hear Mark Williams-Cook talking about: Shopping Graph: Introduction and context to Google's plans around Google Shopping Graph. June Core Update: Quantitative analysis and thoughts from Lily Ray FAQ schema: Google reducing visible FAQs in SERPs Search Console Insights: New Google Search Console reports - good or bad? You can get the full transcription and links to resources at https://search.withcandour.co.uk

In this episode, you will hear Mark Williams-Cook talking about: June Core Update: Thoughts from the SEO community about changes being seen due to the first of two Google core updates coming in summer. Google Duplex: A new rollout of Duplex features means we need to consider the long-term strategic impact of such AI in digital. You can get the full transcription and links to resources at https://search.withcandour.co.uk

In this episode, you will hear Mark Williams-Cook talking to Nathan Lomax from Quickfire Digital, an e-commerce specialist build agency about SEO for e-commerce brands. They will cover: - How important is SEO for e-commerce brands? - Specific SEO for e-commerce sites vs other types of sites - Topical authority in SEO - How schema can help e-commerce SEO - SEO as a driver for "good behaviour" within a company You can get the full transcription and links to resources at https://search.withcandour.co.uk

In this episode, you will hear Mark Williams-Cook talking about: LaMDA: Google's breakthrough in conversational technology Also covered: A new SERP feature being tested by Google and its relation to PAAs and MUM. AMP: Why are SEOs ditching AMP? Redirects: Core Web Vitals, redirects, and naughty SEO You can get the full transcription and links to resources at https://search.withcandour.co.uk

In this episode, you will hear Mark Williams-Cook talking about: Desktop page experience: Google IO announcement confirms page experience update will come to desktop results Google Ads features: Google launches a set of new features for advertisers MUM: A 'breakthrough' in AI for Google generating results for complex queries You can get the full transcription and links to resources at https://search.withcandour.co.uk

In this episode, you will hear Mark Williams-Cook talking about: Critical Wordpress update: There's a huge new vulnerability in Wordpress that your need to patch Bing video extensions: New extensions for Microsoft Ads PPC Improving SEO audits: Brendan Bennett talks about how to improve your technical SEO audits You can get the full transcription and links to resources at https://search.withcandour.co.uk

In this episode, you will hear Mark Williams-Cook talking about: Product review update: An overview of what is separating the winners from the losers Google policy changes: PPC changes for e-book publishers New Bing API: Discussing the new Bing API for URL updates Google Indexing issue reports: Google testing a new button to report indexing problems You can get the full transcription and links to resources at https://search.withcandour.co.uk

In this episode, you will hear Mark Williams-Cook talking about: Refinement SERPs: How this Google test can help you with your on-page SE Google product review update: Google's new refreshed algorithm for product reviews Page experience update: More than just Core Web Vitals You can get the full transcription and links to resources at https://search.withcandour.co.uk

In this episode, you will hear Mark Williams-Cook joined by Emily Brady talking all about local SEO in 2021, covering: - Ranking factors in map packs - Problems with spam in local SEO - How to make a great local SEO landing page - Schema and local SEO - How to benchmark your local SEO You can get the full transcription and links to resources at https://search.withcandour.co.uk

In this episode, you will hear Mark Williams-Cook joined by Alex Holliman from Climbing Trees, taking a live LinkedIn SEO Q&A session taking questions on: - Getting a career in SEO - Duplicate content issues - Internationalisation - Buying links - No-click SERPs - Faceted navigation - Pagespeed on popular platforms such as Wix and Shopify You can get the full transcription and links to resources at https://search.withcandour.co.uk

In this episode, you will hear Mark Williams-Cook joined by Gianna Brachetti-Truskawa from Startdowns.de to discuss QA in technical SEO, including: - What is QA in SEO and why does it matter? - Tools and processes for QA in SEO - How technical translation and technical SEO are similar - How to build relationships with internal teams - Advice for those getting into technical SEO You can get the full transcription and links to resources at https://search.withcandour.co.uk

In this episode, you will hear Mark Williams-Cook joined by Sophie Brannon from Absolute Digital Media to discuss content mapping, including: - What is content mapping and why is it important? - What are the common mistakes made with content mapping and keyword research? - What tools are agencies using for keyword research and content mapping? - Has AI changed and will it change these processes? You can get the full transcription and links to resources at https://search.withcandour.co.uk

In this episode, you will hear Mark Williams-Cook joined by Billie Geena from The SEO Works to discuss how to management expectations with SEO including: - What should you do when others are promising results? - Which metrics should be used and avoided for expectation management? - How can you manage expectations around zero-click results? You can get the full transcription and links to resources at https://search.withcandour.co.uk

In this episode, you will hear Mark Williams-Cook joins professional photographer Joe Lenton to talk about image SEO and photography. Together they'll cover: - Common image SEO mistakes - How certain niches in search are image-led - Alt tags are not just for SEO and the be-all and end-all of image SEO - Why stock images might be a false economy You can get the full transcription and links to resources at https://search.withcandour.co.uk

In this episode, you will hear Mark Williams-Cook joined by Daniel Foley Carter from Assertive to discuss learning SEO via social. Together they'll cover: - The dangers of learning SEO via social media posts - Common SEO myths and misconceptions that are repeated online - How business owners can educate themselves about SEO to make better hiring decisions - Can 'SEO tests' realistically be done by a single person? You can get the full transcription and links to resources at https://search.withcandour.co.uk

In this episode, you will hear Mark Williams-Cook talking about: The SEMrush IPO: Will they be changing subscription model? DevTools Local Overrides: Improve the performance optimisation feedback loop Rich snippets: Sitewide quality factors impacting site rich snippets Pagespeed insights: Updated to HTTP/2 Shopify hreflang: A new solution for Shopify's hreflang issues You can get the full transcription and links to resources at https://search.withcandour.co.uk

In this episode, you will hear Mark Williams-Cook joined by Dixon Jones, CEO of Links and Majestic Brand Ambassador to discuss: - Google's approach to NLP and entity identification - The role of entity-based SEO vs keyword-based SEO - Creating content briefs based on entities and competitor mapping - Automated internal linking at scale with Javascript - How the InLinks platform works You can get the full transcription and links to resources at https://search.withcandour.co.uk

In this episode, you will hear Mark Williams-Cook joined by Rob Lewis who will be discussing: - The big "match changes" that are happening to all Google Ads accounts - How the Google Ads algorithm has been slowly changing - What you can do to effectively manage accounts with these changes - Future predictions for Google Ads - Core Web Vitals report delays in Google Search Console You can get the full transcription and links to resources at https://search.withcandour.co.uk

In this episode, you will hear Mark Williams-Cook joined by Rob Lewis who will be discussing: - The iOS14 update which now covers user privacy and what impact this might have - Deep dive into how ATT may affect website publishers and advertisers - Google's new passage ranking going live and what to expect You can get the full transcription and links to resources at https://search.withcandour.co.uk

In this episode, you will hear Mark Williams-Cook discussing site monitoring with Little Warden founder Dom Hodgson. Together, they'll cover: - The importance and use cases of site monitoring - The history of Little Warden and Dom's other wild projects for charity - How companies like Google and Microsoft have dropped the ball with monitoring - Why prevention rather than cure gives the best return - Use cases for web developers, digital marketers, and agencies You can get the full transcription and links to resources at https://search.withcandour.co.uk

In this episode, you will hear Mark Williams-Cook reviewing an SEO audit and call he received suggesting that AlsoAsked.com needed toxic link removal and should host hidden content to link to other websites.  This episode is intended to show that these low-quality SEO scams are persistent in the industry and businesses should be careful in vetting both the companies and data agencies are providing. You can get the full transcription and links to resources at https://search.withcandour.co.uk

In this episode, you will hear Mark Williams-Cook discussing brand SERPs and Knowledge Panels with SEO expert Jason Barnard, CEO and Founder of Kalicube. Together, they'll cover: - Why are brand SERPs so important? - Does people searching for your brand help your rankings? - Are links less important now Google is paying attention to brand? - Is the Knowledge Graph the future of SEO? - How do you get a Knowledge Panel for yourself? - Why does Google think Jason's a musician and not an SEO? You can get the full transcription and links to resources at https://search.withcandour.co.uk

In this episode, you will hear Mark Williams-Cook talking about: Selling in YouTube: The new experimental feature that looks to bring product sales into YouTube videos. Crawl anomalies: Improvements in Google Search Console coverage reports, including the removal of crawl anomalies. News performance reports: New reports inside GSC and differentiating between news filters and news performance reports. You can get the full transcription and links to resources at https://search.withcandour.co.uk

In this episode, you will hear Mark Williams-Cook talking about: AlsoAsked Beta: The new version of AlsoAsked that is going live this week and new features to expect. Google Question Hub: How to find true gaps in longtail keyword research Search sundry: Google Ads data exclusion updates, ranking shifts and Majestic link graphs Listener Q&A: Your questions on 404s, links on page and conspiracies, answered! You can get the full transcription and links to resources at https://search.withcandour.co.uk

In this episode, Mark Williams-Cook is joined by: Judith Lewis: Founder of Decabbit Consultancy Chris Green: Head of Marketing Innovation at Footprint Digita Kristina Azarenko: Founder of Marketing Syrup They'll be discussing what we've seen in SEO during 2020 and what they think will be important for 2021 onward, including Core Web Vitals, AI, and good old-fashioned fundamentals! You can get the full transcription and links to resources at https://search.withcandour.co.uk

In this episode, you will hear Mark Williams-Cook talking about: December Broad Core Update: The facts of the update so far and some interesting EU guidance that may compel search engines to be more transparent about such updates Brands in PAAs: Insight into how some brands are being negatively impacted by PAA questions in SERPs Listener Q&A: Your questions on titles and h1s, search intent, and migrations answered! You can get the full transcription and links to resources at https://search.withcandour.co.uk

In this episode, you will hear Mark Williams-Cook talking about: December Broad Core Update: This week Google announced a broad core update for December 2020 Crawl stats and budgets: Google give Search Console a new crawl stats report and more advice on managing crawl budget has been published Web Core Vital FAQs: Google has offered more specifics on how Web Core Vitals will work in context to ranking You can get the full transcription and links to resources at https://search.withcandour.co.uk

In this episode, you will hear Mark Williams-Cook talking to Simo Ahava and Krista Seiden about GA4 and answering community questions, including: - What are the best new features in GA4? - How does GA4 handle cookieless users? - How is GA4 using AI to help marketers? - What are some alternatives to GA4? - Why is GA4 more "user-centric"? - How is the new event model different? - Will we still be able to get the same segmentation insight? - Will users be forced onto GA4 eventually? You can get the full transcription and links to resources at https://search.withcandour.co.uk

In this episode, you will hear Mark Williams-Cook talking about the Wix platform with SEO community liaison Mordy Oberstein - Why does Wix have a bad reputation within the SEO community? - What problems has Wix have and does it have with SEO? - What kind of priority is SEO for Wix? - Is it possible for a generic platform to compete, performance-wise? You can get the full transcription and links to resources at https://search.withcandour.co.uk

In this episode, you will hear Mark Williams-Cook talking about: GMB review bugs: A bug affecting the display of Google My Business reviews May 2021 page experience: Google gives dates and more information on their page experience as a ranking factor Black Friday optimisation: Sharing Luke Carthy's tips for optimising your e-commerce site for Black Friday You can get the full transcription and links to resources at https://search.withcandour.co.uk

In this episode, you will hear Mark Williams-Cook talking to e-commerce SEO expert Roman Sadowski about what it takes to rank in 2020. - What should your day-to-day look like running the SEO for a large e-commerce site? - What are the important e-commerce ranking factors in 2020? - How important are Google's coming e-commerce SERP changes? - How can in-house SEO teams be the most effective? - What is the advice for people new SEOs joining e-commerce brands? You can get the full transcription and links to resources at https://search.withcandour.co.uk