Unlock the full potential of your roofing business with proven marketing strategies that deliver real results. In this episode of the Roofing Success Podcast, Jim Ahlin shares his insights on how to build a marketing plan that works—without falling into the usual traps. Drawing on his experience working with hundreds of contractors, Jim explains how to set achievable revenue goals and create an omnipresent brand. He advises against chasing fleeting trends and stresses the importance of consistency and a solid foundation.Jim takes us through the key components of lead generation and conversion, highlighting how to align sales targets with lead volume. He emphasizes the need to measure these metrics carefully so your marketing strategy supports your overall business goals. By defining your ideal customer and crafting the right message, you’ll learn how to choose the best platforms to reach your audience, whether you’re targeting storm restoration clients or retail markets. Understanding your customer’s needs, addressing their pain points, and overcoming objections like price and indecision are all essential.The episode also reveals the secrets to crafting marketing messages that build trust, demonstrate value, and highlight your local presence. Jim covers everything from split testing to using Google Ads, social media, and traditional advertising. He also discusses the importance of a strong website that converts visitors into leads and appointments. With automation tools and an integrated approach to SEO, Google Ads, and social media, roofing businesses can stay competitive and grow in 2025 and beyond. Tune in for actionable advice on how to invest wisely in your marketing to take your business to the next level.Links:https://roofingsuccesspodcast.com/If you're ready to join the movement to stop the scum and reform the roofing industry, check out Roofing & Solar Reform Alliance!https://rsra.org/joinGive us your feedback! https://ask.roofermarketers.com/flnm846unFor Tips, Strategies, and Free Downloads visit our website and join the Roofing Success Facebook Group: www.facebook.com/groups/1940365569408073/The Roofing Success PodcastText Jim @ (612) 512-1812 – Say Hi!I would love to hear your feedback, pros & cons!Please leave us a review!

Join us for an enlightening conversation with Jonathan Wistman, the acclaimed "Sales Boss" known for his mastery in guiding sales teams to success. Witness firsthand how Jonathan's journey from entrepreneurship to consulting has shaped his unique insights into the vital importance of investing in people for business growth. We uncover the strategies behind building a workplace culture where employees thrive and explore the core concepts of people management, motivation, and leadership across industries, with a special focus on the roofing sector.Unlock the secrets of the BOSS Hiring Framework—Behavior, Outlook, Skill, and Stature—that can transform your team performance. Jonathan shares actionable advice on hiring strategies, particularly in sales roles, evaluating the pros and cons of industry-specific experience versus general sales talent. Discover why understanding the critical behaviors and outlook of team members often trumps teachable skills, and learn how to construct a cohesive, high-performing sales team by defining the qualities your business most needs.Prepare to be inspired by the groundbreaking work of a data scientist using machine learning to predict employee potential and retention. We'll delve into the fascinating dynamics of human behavior and how businesses can harness these insights to make informed hiring decisions. We also explore the captivating intersection of marketing and recruiting, emphasizing how thoughtfully crafted job advertisements can attract top talent. By aligning personal and organizational goals, leaders can foster more effective team performance, paving the way for long-term success.

Unlock the secrets to becoming the most unforgettable name in the roofing industry. What if instead of striving to be the best, you aim to be the best-known? Learn the art of creating a robust brand identity from my personal journey—from crafting digital marketing strategies to establishing Roofer Marketers and its eventual merger with Job Nimbus. Explore how consistent customer impressions and achieving omnipresence can elevate your roofing business to new heights, ensuring you're always top of mind for potential clients.Through the stories of extraordinary guests like Travis from Planet Roof and the late Dustin Beigler of Apple Roofing, discover the power of unique branding elements and the role they play in making your business stand out in a saturated market. From bold visual choices to consistent messaging, I'll share how these companies have successfully carved out a niche in the industry. We'll dive into the effectiveness of social proof and client testimonials in building brand credibility, much like trusted personal referrals, giving you actionable insights to enhance your marketing strategies.Enhance customer communication and loyalty with practical tools and insights designed to improve your customer relationships. I discuss the essentials of instant scheduling, rapid estimates, and clear communication to keep your clients informed and satisfied. Plus, explore the importance of multi-channel marketing, setting the right expectations, and using data-driven decisions to track performance and optimize your strategies. Join me and the community in the Roofing Success Facebook group, where together, we continue to learn, grow, and achieve long-term success in the roofing industry.

Uncover the secrets behind Deshaun Bryant’s extraordinary rise from aspiring speaker to keynote star at RoofCon 2024 in this compelling episode. Known as the Roof Hustler, Deshaun’s journey is a testament to relentless dedication and the power of giving back without expecting anything in return. We'll explore how his sacrifices and commitment to mastery have shaped his path, and how his passion for providing value to communities has become a core part of his success philosophy.We also dive deep into the ever-evolving roofing industry, where complacency is no longer an option. As businesses navigate changing landscapes, we discuss the essential shift from outdated methods to embracing structured training and KPIs as cornerstones for growth. With insights into the influence of private equity and the fresh perspectives brought in by younger professionals, this episode challenges the traditional family-like culture in favor of a dynamic, team-oriented approach, taking cues from Netflix’s revolutionary 2009 culture memo.Furthermore, we break down the art of assembling a high-performing 'dream team'. Through fascinating insights into team dynamics, listeners will learn how surrounding average performers with top talent can elevate their game, and the importance of maintaining a professional mindset rooted in principles and systems. Stories of high achievers like Jacob Fuchs and Tom Brady illuminate the path from amateur to professional, emphasizing wisdom through action and the bold mindset shift necessary to claim one’s greatness and consistently perform at the highest level.

Unravel the secret to overcoming business failures and rising stronger with insights from Chris Zimmerman, the resilient force behind At Your Service Roofing. Chris's journey from setbacks to success in the roofing industry is a testament to the power of humility, hard work, and integrity. Through his partnership with John Cenac in Master Your Craft, Chris has revolutionized the roofing business by turning it into a virtual training community. Their collaboration highlights the magic that can happen when complementary strengths and shared values come together, providing incredible value and paving the way for continued success in the industry.Tackle the emotional hurdles that new entrepreneurs face, such as imposter syndrome and the fear of failure. Through engaging stories and personal experiences, we explore the importance of maintaining confidence, emotional control, and understanding human behavior in business. By diving into the patterns of emotional decision-making, learn how to navigate irrational actions and prevent negative thoughts from controlling your journey. This episode is loaded with practical wisdom on creating effective systems to ensure organizational stability and address systemic issues that can hinder business growth.Discover how aligning decisions with core values and maintaining integrity can drive long-term success. Chris's insights offer a roadmap for balancing passion, impact, and business in the consulting world. From consulting and business partnerships to understanding human nature, this episode provides valuable lessons on turning adversity into opportunity and building meaningful collaborations. Whether you're an aspiring entrepreneur or a seasoned business owner, Chris's story is an inspiring reminder of the power of resilience, strategic planning, and ethical practices in achieving both personal and professional excellence.

Discover how resilience can transform adversity into opportunity as Dr. Jessica Stahl shares her powerful journey from losing everything in a hurricane to finding new purpose in the roofing industry. Dr. Stahl's story highlights the crucial role that contractors play in rebuilding communities, and she offers valuable insights into building a rock-solid team and cultivating a business culture that drives meaningful impact. You'll gain practical strategies for recruiting and onboarding, learning from her wealth of experience to avoid common hiring pitfalls and create a team that supports your company's mission.Uncover the secrets behind effective career development and optimizing sales performance by recognizing the importance of self-awareness among business owners. Explore how tailored training programs, career paths, and compensation structures can elevate employee growth and performance. Real-world examples illustrate the importance of defining clear expectations and measuring metrics to align your team with business goals. Whether you're dealing with challenges in recruitment or striving to enhance your sales strategy, this episode provides actionable advice for making informed decisions that lead to success.Get to grips with the finer details of effective recruiting and communication strategies that treat job applicants with the same urgency as potential business leads. Dr. Stahl explains how prompt candidate communication is pivotal in maintaining interest and reducing turnover. You'll learn about structuring compensation to foster a sense of purpose, creating engaging onboarding experiences, and maintaining strong communication to boost long-term employee satisfaction. With insights into job ads and employee retention strategies, this episode will arm you with the tools to build a committed and motivated team from the ground up.

Join us for an enlightening conversation with Ian Smith, the energetic founder of Omega Exteriors. Discover how Ian transformed his early experiences of adversity, including the loss of his father and growing up with limited resources, into the foundation for a multi-million dollar roofing empire by the age of 26. This episode promises to inspire as Ian discusses the power of perseverance, the importance of resilience, and the impact of surrounding oneself with the right people.You'll learn from Ian's journey about the significance of asking the right questions and the role of curiosity in mastering success. He shares how resources like YouTube and Google, coupled with mentorship from industry leaders like Chris Zimmerman and Adam Patterson, fueled his rise in the roofing sector. Ian emphasizes the value of networking at industry events and how informal interactions can be just as transformative as formal learning. By genuinely listening and fostering connections, Ian unlocked new opportunities, building a thriving business from the ground up.Our conversation also touches on building a strong company culture. Ian reveals his approach to hiring, focusing on ethical behavior and a positive attitude, and discusses how cultivating a supportive environment empowers employees and fosters growth. He shares insights on expanding into rural markets, maintaining persistence during tough conditions, and the vital role of community trust in long-term success. Whether you're an entrepreneur or looking to scale your business, this episode is packed with actionable insights and inspiration from Ian's incredible journey.

In this episode, ChatGPT interviews Jim Ahlin.  No prescripted questions or answered, just Jim talking with AI...you have to listen!Ever wondered how a simple truck wrap can morph into a marketing powerhouse for your roofing business? We've got seasoned roofing marketing expert Jim O'Lean on the show to break it all down. From his early days in real estate and contracting to becoming a pivotal figure in roofing, Jim shares his wealth of knowledge on creating an omnipresent marketing strategy. Learn how to blend short-term wins with long-term growth by integrating SEO, social media, and even traditional advertising methods like billboards. Jim offers a balanced approach that ensures both immediate revenue flow and a strong market presence.But that's not all—Jim also dives into the often-overlooked role of marketing culture within your business. Discover why targeting not just prospective and past customers, but also your current employees, can propel your growth. Jim's insights from starting the Roofing Success Podcast are eye-opening, revealing how embracing daily challenges can build resilience. To wrap up, we invite you to connect with us through our website and the Roofing Success Facebook group. Tune in for a treasure trove of actionable tips that can skyrocket your roofing business.

Unlock the secrets to scaling your business without losing your sanity with insights from Tommy Mello, the founder of A1 Garage Door Service and the author of "Home Service Millionaire" and "Elevate." Discover how Tommy transformed his life from being in debt to achieving remarkable success by mastering leadership, creating efficient systems, and embracing personal growth. This episode is packed with actionable strategies for time management, team growth, and staying grounded amidst entrepreneurial challenges, making it a must-listen for any business owner aiming to scale effectively.Dive into the critical role of key performance indicators (KPIs) in optimizing your business strategy and growth. Tommy shares his expertise on tracking service areas, marketing effectiveness, and understanding financial reports with tools like Power BI. Learn how a strong brand, effective training, and structured operational procedures can drive your business forward. Tommy also emphasizes the importance of meticulous scheduling and delegating tasks, revealing how these practices can enhance productivity and overall business efficiency.Lastly, explore the importance of self-improvement and personal growth as a business leader. Tommy discusses the benefits of delayed gratification, building a solid team, and the role of emotional intelligence in leadership. Gain insights on how to incorporate self-love and well-being into your daily routine to ensure long-term success. With practical steps and inspiring quotes, Tommy shows how discipline, sacrifice, and genuine care for your team can lead to sustainable growth and fulfillment both personally and professionally.

Do you know what it truly takes to build a sustainable roofing business? This episode could change the way you think about success. Join us as we welcome Randy Brothers, a veteran roofing business owner and consultant, who reveals the essential pillars of success: people, process, and profit. Through his personal journey of overcoming early struggles, Randy underscores the importance of hiring the right people and placing them in roles where they can thrive. He also shares insights on developing scalable processes that can drive your business to new heights and offers candid advice on financial management to help you sidestep common pitfalls that could threaten your bottom line.Ever wondered how to identify and leverage your personal strengths across multiple business ventures? In our conversation, Randy discusses the significance of building a strong leadership team and the role of strategic mentorship. Learn how to identify your superpowers using feedback from trusted peers and scientific assessments like the Personal Style Indicator. Discover the benefits of curating a diverse yet trustworthy team to foster a cohesive and successful business environment. Randy shares his methods for ensuring that his teams in both his roofing business and consulting academy are filled with individuals who complement each other’s skills, driving collective success.Efficiency and profitability are the cornerstones of a sustainable business, and Randy emphasizes the key role of standard operating procedures (SOPs) in achieving both. He shares his personal experiences, including how his process-oriented mom helped him create initial systems, and the importance of continuously updating these procedures. We also discuss the nuances of managing cash flow, especially during economic downturns, and the critical financial metrics every business owner should track. Randy’s advice on creating a culture of continuous improvement and maintaining financial vigilance is invaluable for anyone looking to build a resilient, growth-oriented roofing company.

Unlock the secrets to maximizing efficiency and skyrocketing your profits in this episode of the Roofing Success Podcast! Join us as we sit down with Aaron Trujillo, a systems and processes maestro who transitioned from the telecom world into the roofing industry. Aaron brings a wealth of knowledge on integrating cutting-edge technology and building a solid infrastructure to manage operations seamlessly. Learn how he implemented Job Nimbus for a major roofing company and discover which tools can transform your business for the better.Are you struggling to align your business systems with your company vision? Aaron shares his invaluable insights on defining your business goals—whether you're aiming for rapid growth and sale or long-term retention—and how these decisions influence the systems you put in place. We delve into the complexities of production processes, the importance of clear communication, and the necessity of streamlined handoffs between departments. By focusing on these aspects, you can reduce bottlenecks, enhance overall efficiency, and create a more proactive work environment.Finally, we explore the importance of team buy-in and continuous improvement. Aaron offers practical advice on selecting the right technology, ensuring systems align with your specific workflows, and why it's essential to involve employees in the decision-making process. By fostering collaboration and integrating continuous feedback, you can achieve seamless operation and significant revenue growth. Tune in to learn how to supercharge your roofing operations and transform your business into a well-oiled, efficient machine!

Unlock the secrets of roofing success with Naaman Taylor from Miller Storm in our latest episode of the Roofing Success Podcast. Ever wondered how a chance encounter at the gym could pivot a career from real estate wholesaling to roofing? Naaman reveals how Miller Storm’s unique door-knocking sales strategy sparked his interest and led to the creation of an efficient call center utilizing both stateside and overseas talent. Discover innovative sales methodologies and how strategic marketing and lead generation can transform the roofing industry.Gain invaluable insights into building a robust business foundation by understanding every role within a company. Naaman emphasizes the importance of immersing oneself in various positions—from sales and marketing to hands-on trades like installations—to make informed decisions and streamline operations. This comprehensive approach ensures smoother business processes and helps identify gaps that can hinder performance. Naaman’s journey to becoming COO showcases the significance of understanding each role to effectively manage and elevate your team.Our conversation also dives deep into recruiting strategies and key performance indicators (KPIs) essential for building a high-performing telemarketing team. Learn how to optimize your recruitment process through structured hiring funnels, impactful interview questions, and cultural fit assessments. We discuss the nuances of working different types of leads, the importance of a positive company culture, and practical tips for continuous improvement. Join us for a wealth of actionable strategies and lessons that will elevate your roofing business to new heights.

What happens when a former worship pastor decides to turn his attention to roofing? Join us on the Roofing Success Podcast as we sit down with Jacob Vanhorn, CEO of Bird Creek Roofing, and uncover the incredible story of transformation and perseverance that led to the creation of a thriving roofing business. Starting from humble beginnings on a quiet street in Temple, Texas, founder Nate faced numerous challenges that tested his resolve. Jacob shares his own journey, beginning as a high school summer worker and rising to CEO by 2017, highlighting the importance of mentorship and seizing opportunities in an industry that, at first glance, might not seem appealing.You'll learn how Bird Creek Roofing navigated periods of instability and exponential growth by implementing structured processes and consistent communication. Jacob reflects on the initial lack of formal systems under Nate's visionary yet spontaneous leadership. Appointing Jacob as COO marked a pivotal shift, introducing much-needed clarity and structured processes that paved the way for future growth. We highlight the motto "to be clear is to be kind" as a guiding principle for leadership, emphasizing the necessity of regular feedback loops and team alignment to foster a high-performing company culture.Discover the latest initiatives Bird Creek Roofing is undertaking to streamline operations and enhance company culture. Jacob discusses the implementation of a 90-day quick start program for new hires, the importance of traits like humility and hunger, and ongoing efforts to simplify job roles for roofing consultants. Jacob also shares strategies for building strong relationships with realtors, leveraging referral marketing, and achieving "hyperlocal fame" to drive sustained business growth. By 2024, Bird Creek Roofing aims to become a more sophisticated and mature company, thanks to these strategic initiatives and a commitment to clarity and consistency in leadership.

How do you turn initial reluctance into a thriving, meaningful venture? Discover the answer as we sit down with Norm Dopfer from Roman Roofing. Having transitioned from the health and fitness industry in Ohio to running a successful roofing business in Southwest Florida, Norm shares his story of overcoming hesitation and embracing the roofing industry. Learn about the mindset shifts that helped him view roofing not just as a job but as a privilege to make a positive impact and build lasting relationships within the community.Norm opens up about the pressures and challenges of scaling his business to significant revenue milestones. Hear the personal anecdotes that fueled his determination, including his wife leaving her stable teaching job. Norm compares the relentless pursuit of greatness in business to the constant effort of bodybuilders, emphasizing the importance of creating a positive work environment. Key lessons on teamwork, strategic use of rental properties for early cash flow, and seeking external advice to reignite motivation are laid bare for listeners aiming to achieve long-term success.Join us as we explore the operational strategies that enable high-volume sales at Roman Roofing. From hiring the right people to managing sales margins and accountability, Norm shares invaluable insights from his experience. Discover how fostering a supportive work environment, understanding cash flow, and leveraging debt for equity can propel your business to new heights. Whether you're in the roofing industry or any other entrepreneurial endeavor, Norm's story and advice offer a wealth of inspiration and practical wisdom to help you navigate your journey to success.

Ever wondered how a 23-year veteran of Reebok transitions into a thriving career in roofing and solar? On this episode of the Roofing Success Podcast, we sit down with Chris Barringer from MD Roofing and Solar in Myrtle Beach, South Carolina, who shares his incredible journey, overcoming a fear of heights, and his evolution from door-to-door sales to sales manager. Chris’s story is a testament to the power of trust, communication, and adaptability in building a successful career in the roofing industry.Building a powerhouse sales team requires more than just hiring the right people; it involves continuous recruitment, dedicated training, and understanding what drives your team. We discuss strategic approaches to hiring, effective training methods utilizing platforms like Roof Strategist, and innovative recruitment tactics ranging from strategic job ads to QR-coded business cards. Chris and I share insights on how nurturing individual employee motivations can lead to remarkable performance and job satisfaction.Pitching strategies can make or break your sales success, and our discussion covers the spectrum—from cold pitches to leveraging local projects for hot pitches. Chris delves into the balance between retail and insurance-based projects, the benefits of flexible financial solutions, and the shift from 1099 to W-2 employment structures. Tune in to hear personal anecdotes, proven strategies, and learn how the roofing industry is evolving to meet the needs of modern homeowners while offering lucrative opportunities for sales professionals.

Discover how to revolutionize your roofing business with the Entrepreneurial Operating System (EOS) in our latest episode featuring certified EOS implementer Lyn Askin. Learn the secrets of aligning your leadership team with a unified direction, instilling discipline and accountability, and fostering a cohesive and enjoyable work environment. By tuning in, you'll gain actionable insights into transforming your leadership dynamics and driving your business to new heights of success.We break down the six key components that form the backbone of EOS: vision, people, data, issues, process, and traction. Lyn will walk us through the professional implementer's process, starting from the initial 90-minute meeting to the Focus Day and Vision Building Days. You'll learn how to utilize tools like the scorecard and accountability chart to maintain long-term clarity and success within your organization. Additionally, we’ll share practical advice and recommended reads like "Traction" and "Get a Grip" to help you get started on your EOS journey.Finally, we dive into the strategies for setting and prioritizing high-value activities and essential goals through the concept of "rocks." We’ll explore how to define and integrate core values into your daily operations and the significance of regular quarterly and annual meetings for reviewing progress and resetting goals. Lyn Askin’s expert guidance ensures that you will be well-equipped to maintain momentum and achieve your ambitious business objectives. Don't miss this invaluable episode packed with insights to elevate your roofing business with EOS!

In this episode of the Roofing Success Podcast, Jim Ahlin interviews Ryan Groth from Sales Transformation Group. They discuss the importance of sales leadership in growing a roofing business and the different skills required to transition from a sales rep to a sales manager. Ryan emphasizes the role of coaching, holding people accountable, motivating and inspiring the team, and recruiting new talent. They also discuss the importance of defining the championship and setting goals for the team. Metrics such as sales goals, activity levels, and revenue targets are key indicators of success. In this part of the conversation, Ryan Groth discusses key performance indicators (KPIs) for sales teams in the roofing industry. He mentions leading and lagging indicators, effort-based and result-based metrics, and specific KPIs such as door knocks, appointments set, proposals delivered, and sales made. He also emphasizes the importance of tracking meetings with referral partners and account development meetings with existing clients. Ryan highlights the significance of forecasting and setting targets, as well as the role of culture and leadership in retaining talented salespeople. He concludes by discussing the importance of maximizing existing relationships and asking for referrals.TakeawaysSales leadership is crucial for the growth of a roofing business.Transitioning from a sales rep to a sales manager requires different skills, including coaching, accountability, motivation, and recruitment.Defining the championship and setting goals are important for motivating the team.Metrics such as sales goals, activity levels, and revenue targets are key indicators of success. Key performance indicators (KPIs) for sales teams in the roofing industry include door knocks, appointments set, proposals delivered, and sales made.Tracking meetings with referral partners and account development meetings with existing clients is important for building a strong pipeline and expanding accounts.Forecasting and setting targets can make growth more predictable and attractive to potential buyers or investors.Culture and leadership play a crucial role in retaining talented salespeople and creating a positive work environment.Maximizing existing relationships and asking for referrals can lead to more effective sales and business growth.

Ready to transform your roofing business into a powerhouse? Join us as we sit down with Robin, owner of Trust Roofing Company, who shares his incredible journey from modest beginnings with his parents to scaling an eight-figure empire. Discover the core values that Robin swears by—integrity, hard work, and customer obsession—as he explains how these principles have not only shaped his company’s culture but also guided his hiring and firing decisions to maintain high standards.In our conversation, Robin opens up about the art of finding employees who truly fit your company’s ethos. Learn how to identify candidates who embody full ownership and why promoting from within and leaning on current employees' recommendations can build a robust team. We also touch on the tough lessons Robin learned from scaling his business too quickly, offering actionable insights on avoiding overextension and the importance of focusing on core operations and the right leadership.Dive into Robin’s strategies for creating exceptional customer satisfaction and loyalty, such as offering a 10-year labor guarantee and a no-deposit policy for smaller projects. Hear firsthand how effective communication and professionalism can turn even the toughest situations into positive customer experiences. Finally, we explore the mindset necessary for monumental business growth, emphasizing the value of taking responsibility for mistakes and setting ambitious targets. This episode is packed with actionable advice for anyone eager to build a standout roofing business.

Can AI revolutionize the roofing industry? Join us as we sit down with Jonathan Mast, an AI expert, who reveals groundbreaking ways artificial intelligence is transforming how roofing businesses operate. From automating tedious tasks like writing professional emails and creating standard operating procedures (SOPs) to enhancing efficiency and boosting profit margins, Jonathan explains the myriad ways AI can save business owners time and money while adding immense value to client relationships.Unlock the potential of AI in data analysis and customer experience enhancement. Jonathan shares how AI can sift through job costing data, compare crew performances, and detect trends that would otherwise go unnoticed, offering actionable insights for proactive management. Discover how AI can also revolutionize customer interactions by automating communications and generating compelling marketing content, ensuring clients stay engaged and informed throughout their journey, thereby dramatically improving business efficiency and customer satisfaction.However, integrating AI into your business is not without its challenges. Jonathan discusses the crucial boundaries to set when employing AI, such as avoiding its use in pricing decisions to prevent costly errors. Learn our four-step framework for effective AI prompting to get the best results and explore essential AI tools like ChatGPT, Google's Gemini, and Anthropic's Claude. We also delve into how these tools can be customized to reflect your brand’s voice and values, providing consistent and personalized communications that drive business success. Tune in to harness the unparalleled power of AI for your roofing business.

https://roofingsuccesspodcast.comUnlock the secrets to creating an unstoppable roofing sales team with insights from Adam of the Roofing and Solar Reform Alliance. Ever wondered how to attract top-tier talent and keep them loyal? Adam shares his insider knowledge on crafting compelling pay plans and identifying those key traits that make a sales superstar. We go beyond the resume and interview, revealing the real-life qualities of hustle, persuasion, and resilience that drive success in this competitive market.Ready to optimize your sales commissions and supercharge efficiency? Learn how different compensation structures can impact your bottom line, and why the choice between W-2 and 1099 arrangements matters more than you think. Adam breaks down the nuances of paying off gross sales versus profit, and shows how aligning incentives can transform your business. Whether you're dealing with post-storm environments or routine roofing needs, these strategies will help you refine your approach and achieve sustainable growth.Hiring the right people is just the beginning—retaining them is where the magic happens. Adam uncovers powerful recruitment strategies that look beyond polished interviews, focusing instead on real-world performance and authentic storytelling. Discover how to support new reps in their early stages, ensuring they hit the ground running and stay committed. This episode is a treasure trove of actionable advice for anyone looking to build and maintain a high-performing roofing sales team. Don't miss out on these invaluable lessons for elevating your recruitment and retention game!

https://roofingsuccesspodcast.comSubscribe to our YouTube Channel!In this special episode of the Roofing Success Podcast, host Jim Ahlin welcomes Adam Bensman, the Roof Strategist, to share his proven formula for explosive roofing sales growth. Adam, known for his valuable insights in sales training, breaks down his complete sales strategy that leaves no stone unturned.Learn how to maximize your leads and profits by implementing a systematic approach to neighborhood domination. Adam reveals his tactics for efficient lead generation, effective follow-ups, and turning a single job into multiple opportunities.Discover the power of personalized letters, strategic door-knocking, and how to leverage every stage of the customer journey for increased sales. Whether you're a seasoned pro or new to the industry, this episode is packed with actionable strategies to take your roofing business to the next level.Don't miss this opportunity to learn from one of the industry's top sales trainers. Hit subscribe and tune in now to revolutionize your roofing sales approach!#RoofingSales #SalesStrategy #RoofingBusiness #SalesTraining #RoofingIndustry

Dive into the world of video marketing for roofing companies with industry expert Paul West from Sky High Cinema. In this episode of the Roofing Success Podcast, Paul shares invaluable insights on creating compelling content, choosing the right equipment, and building a consistent brand presence online.Learn how to:• Craft engaging video content for your roofing business• Use simple, affordable tools to produce professional-quality videos• Leverage social media platforms effectively• Build brand recognition through consistent messaging and visuals• Turn cold leads into warm prospects with strategic contentWhether you're just starting out or looking to improve your existing video marketing strategy, this episode is packed with actionable advice to help your roofing company stand out in a competitive market.#RoofingMarketing #VideoContent #BusinessGrowth #RoofingSuccessLinks:https://www.skyhighcinema.me/If you're ready to join the movement to stop the scum and reform the roofing industry, check out Roofing & Solar Reform Alliance!https://rsra.org/joinGive us your feedback! https://ask.roofermarketers.com/flnm846unFor Tips, Strategies, and Free Downloads visit our website and join the Roofing Success Facebook Group: www.facebook.com/groups/1940365569408073/https://roofermarketers.comThe Roofing Success PodcastText Jim @ (612) 512-1812 – Say Hi!I would love to hear your feedback, pros & cons!Please leave us a review!

Are you tired of constantly reacting to the demands of your roofing business instead of proactively steering it towards success? In this insightful episode of the Roofing Success Podcast, host Jim Ahlin sits down with Dave Carroll, a seasoned entrepreneur and founder of Dope Marketing, to discuss the powerful shift from a reactionary to an intentional mindset.Discover the importance of focusing on the neighborhoods where you're already experiencing success and how doubling down on these areas can lead to exponential growth. Learn about the power of consistency in building trust with homeowners and why patience is key when playing the long game in your business.Explore the concept of making your sales team's job easier through targeted marketing efforts and how increasing brand exposure can help establish your company as the go-to choice for roofing services. Gain valuable insights from Dave on using video content to showcase your expertise and build authority in your local market.Throughout the episode, Dave shares personal experiences and wisdom gained from years of navigating the challenges of business growth. From the importance of self-awareness and gratitude to the value of taking time for yourself each morning, you'll walk away with practical tips and a fresh perspective on transforming your roofing business mindset.Whether you're just starting out or looking to take your roofing company to the next level, this episode is packed with actionable advice and inspiration from Dave Carroll to help you make the shift from reactionary to intentional leadership. Tune in now and start transforming your business today!Links:https://www.dopemarketing.com/If you're ready to join the movement to stop the scum and reform the roofing industry, check out Roofing & Solar Reform Alliance!https://rsra.org/joinGive us your feedback! https://ask.roofermarketers.com/flnm846unFor Tips, Strategies, and Free Downloads visit our website and join the Roofing Success Facebook Group: www.facebook.com/groups/1940365569408073/https://roofermarketers.comThe Roofing Success PodcastText Jim @ (612) 512-1812 – Say Hi!I would love to hear your feedback, pros & cons!Please leave us a review!

In this inspiring episode of the Roofing Success Podcast, host Jim Ahlin sits down with Cason Curriden, the owner of Olympus Roofing in Salt Lake City, Utah. Cason shares his fascinating journey of acquiring a long-standing roofing company and the valuable lessons he learned along the way.Throughout the episode, Cason emphasizes the importance of culture, communication, and adaptation in successfully navigating the challenges of the roofing industry. He discusses the process of evaluating a company's culture during acquisition, aligning the team's vision, and continuously iterating processes to meet the evolving needs of customers and the market.Cason also shares insights on creating a culture of open communication, problem-solving, and customer-centric practices that have helped Olympus Roofing thrive under his leadership. He highlights the significance of entrusting his team and leveraging their collective expertise to overcome obstacles and drive the company's success.Whether you're a seasoned roofing professional or an aspiring entrepreneur, this episode is packed with actionable advice and inspiration to help you build a thriving business in the roofing industry. Tune in to learn from Cason Curriden's experiences and discover the keys to success as a roofing entrepreneur.Links:https://olympusroofing.com/If you're ready to join the movement to stop the scum and reform the roofing industry, check out Roofing & Solar Reform Alliance!https://rsra.org/joinGive us your feedback! https://ask.roofermarketers.com/flnm846unFor Tips, Strategies, and Free Downloads visit our website and join the Roofing Success Facebook Group: www.facebook.com/groups/1940365569408073/https://roofermarketers.comThe Roofing Success PodcastText Jim @ (612) 512-1812 – Say Hi!I would love to hear your feedback, pros & cons!Please leave us a review!

In this episode of the Roofing Success Podcast, we sit down with Nick Pagnani from the Professional Services Team at JobNimbus, who shares invaluable insights on how to take your roofing company to the next level. With years of experience working with businesses ranging from $2 million to $75 million, Nick reveals the key strategies to streamline your processes and maximize profitability.Discover the importance of documenting your process, keeping it simple, and focusing on the critical milestones that drive your business forward. Learn how to create a seamless customer journey that not only enhances the customer experience but also improves your internal communication and team efficiency.Nick also dives deep into the financial aspects of running a successful roofing company. From understanding your numbers and job costing to navigating cashflow challenges and making smart investments, you'll gain the knowledge you need to make informed decisions and avoid common pitfalls.Whether you're just starting out or looking to scale your roofing business, this episode is packed with actionable advice and real-world examples from Nick's extensive experience in the industry. Tune in now and learn how to take your company to new heights!Links:https://jobnimbus.comIf you're ready to join the movement to stop the scum and reform the roofing industry, check out Roofing & Solar Reform Alliance!https://rsra.org/joinGive us your feedback! https://ask.roofermarketers.com/flnm846unFor Tips, Strategies, and Free Downloads visit our website and join the Roofing Success Facebook Group: www.facebook.com/groups/1940365569408073/https://roofermarketers.comThe Roofing Success PodcastText Jim @ (612) 512-1812 – Say Hi!I would love to hear your feedback, pros & cons!Please leave us a review!

In this episode of the Roofing Success Podcast, we sit down with the founder and CEO of Detach Reset Solar, a pioneering company that has carved out a unique niche in the roofing and solar industries. Our guest shares his compelling entrepreneurial journey, from his humble beginnings as a solar panel technician to becoming the leader of the nation's largest solar maintenance company.Discover how this innovative entrepreneur identified a critical gap in the market and seized the opportunity to build a thriving business that bridges the worlds of roofing and solar. Learn about the challenges he faced along the way and the key lessons he learned about the importance of focus, delegation, and building a strong team.Our guest reveals the secrets behind Detach Reset Solar's exponential growth, emphasizing the critical role of robust systems, streamlined processes, and a culture of excellence. He shares valuable insights on how to develop and implement effective standard operating procedures, foster a high-performance work environment, and cultivate a team that is aligned with your company's mission and values.Whether you're a roofing professional looking to expand into solar, or an entrepreneur seeking to scale your business to new heights, this episode is packed with actionable advice and inspiration. Tune in to learn how you can apply these proven strategies to your own business and unlock the potential for exponential growth in the dynamic world of roofing and solar.Links:https://detachresetsolar.com/If you're ready to join the movement to stop the scum and reform the roofing industry, check out Roofing & Solar Reform Alliance!https://rsra.org/joinGive us your feedback! https://ask.roofermarketers.com/flnm846unFor Tips, Strategies, and Free Downloads visit our website and join the Roofing Success Facebook Group: www.facebook.com/groups/1940365569408073/https://roofermarketers.comThe Roofing Success PodcastText Jim @ (612) 512-1812 – Say Hi!I would love to hear your feedback, pros & cons!Please leave us a review!

In this episode of the Roofing Success podcast, Jim Ahlin sits down with David Hoisington, co-owner of Complete Roofing Systems (CRS) in Sugargrove, Pennsylvania. David shares his inspiring journey of growing a successful roofing company in a small rural town with a population of just 500 people.Starting as a gutter installer and eventually partnering with Mike to focus on roofing, David discusses the challenges and triumphs of scaling CRS to complete an impressive 500 roofs per year. He emphasizes the importance of providing exceptional customer service, investing in your team, and creating a fun work environment.David also shares valuable insights on navigating the complexities of business ownership, such as dealing with workers' comp audits, incentivizing employees, and the power of wrapped company vehicles for marketing.Whether you're a small-town contractor or simply looking to grow your roofing business, this episode is packed with actionable advice and inspiration from someone who has achieved big dreams in a small market.Don't miss this engaging conversation about the keys to success in the roofing industry!Links:https://crsroofingteam.com/If you're ready to join the movement to stop the scum and reform the roofing industry, check out Roofing & Solar Reform Alliance!https://rsra.org/joinGive us your feedback! https://ask.roofermarketers.com/flnm846unFor Tips, Strategies, and Free Downloads visit our website and join the Roofing Success Facebook Group: www.facebook.com/groups/1940365569408073/https://roofermarketers.comThe Roofing Success PodcastText Jim @ (612) 512-1812 – Say Hi!I would love to hear your feedback, pros & cons!Please leave us a review!

In this episode of the Roofing Success Podcast, host Jim Ahlin sits down with John McHughes, the driving force behind Mallard Construction and Four Star General Contracting, to discuss the crucial role that training and recruiting play in building a thriving roofing business. John shares his fascinating journey from the oil and gas industry to roofing, highlighting the importance of adaptability and continuous learning in the face of challenges.Throughout the conversation, John emphasizes the significance of providing comprehensive training to sales representatives, including role-playing, objection handling, and developing a strong mindset. He stresses the value of leading by example and fostering a culture of open communication and support within the team at Mallard Construction and Four Star General Contracting.The discussion also delves into John's philosophy of "Always Be Recruiting" (ABR) as a key strategy for scaling and sustaining a successful roofing company. He shares his experience with in-house recruiting at both Mallard Construction and Four Star General Contracting, offering valuable advice on how to navigate the challenges of high turnover rates in the industry.Listeners will gain powerful insights into creating a winning team culture, implementing effective training programs, and proactively recruiting top talent to drive long-term success in the competitive roofing industry. John's unique perspective, shaped by his experiences at Mallard Construction and Four Star General Contracting, makes this episode a must-listen for roofing professionals seeking to take their businesses to the next level.Links:https://www.mallardroofing.com/If you're ready to join the movement to stop the scum and reform the roofing industry, check out Roofing & Solar Reform Alliance!https://rsra.org/joinGive us your feedback! https://ask.roofermarketers.com/flnm846unFor Tips, Strategies, and Free Downloads visit our website and join the Roofing Success Facebook Group: www.facebook.com/groups/1940365569408073/https://roofermarketers.comThe Roofing Success PodcastText Jim @ (612) 512-1812 – Say Hi!I would love to hear your feedback, pros & cons!Please leave us a review!

In this thought-provoking episode of the Roofing Success Podcast, we sit down with Lisa Cimaroli, the visionary leader behind Cornerstone Restoration, to explore the transformative power of servant leadership and its ability to inspire growth and success in the roofing industry. Lisa shares how prioritizing her team's well-being, development, and happiness has led to unparalleled results for Cornerstone Restoration.Through real-world examples and actionable insights from Lisa's journey, you'll learn how to cultivate a people-first culture that attracts top talent, fosters innovation, and drives customer satisfaction. From implementing effective training programs to empowering her employees to take ownership of their roles, Lisa reveals the key strategies she's used to build a highly engaged and motivated team at Cornerstone Restoration.Explore the importance of vulnerability, authenticity, and compassion in leadership, as Lisa shares how these qualities have helped her create a work environment built on trust, respect, and open communication at Cornerstone Restoration. Learn how Lisa has navigated the challenges of growth while staying true to her core values and mission.Whether you're a seasoned roofing professional looking to take your leadership skills to the next level or an aspiring entrepreneur seeking to build a thriving business, Lisa's story and insights offer a wealth of knowledge and inspiration. Tune in now and discover how servant leadership has transformed Cornerstone Restoration and how it can help you achieve long-term success in an increasingly competitive industry.Links:https://www.facebook.com/lisa.cimaroliIf you're ready to join the movement to stop the scum and reform the roofing industry, check out Roofing & Solar Reform Alliance!https://rsra.org/joinGive us your feedback! https://ask.roofermarketers.com/flnm846unFor Tips, Strategies, and Free Downloads visit our website and join the Roofing Success Facebook Group: www.facebook.com/groups/1940365569408073/https://roofermarketers.comThe Roofing Success PodcastText Jim @ (612) 512-1812 – Say Hi!I would love to hear your feedback, pros & cons!Please leave us a review!

In this episode of the Roofing Success Podcast, host Jim Ahlin sits down with Reno Menpace, a seasoned roofing sales professional from Indianapolis, to discuss the art of building trust with customers and boosting your sales performance.Reno shares his inspiring journey from a shy kid to a top-performing salesperson, emphasizing the importance of accountability, asking the right questions, and genuinely connecting with customers. He reveals practical tips on how to make customers feel comfortable, uncover their true needs, and present solutions that address their concerns.Throughout the episode, Reno and Jim delve into the mindset and habits of successful roofing sales professionals, including the value of an abundance mentality, continuous learning, and embracing discomfort. They also discuss the role of goal-setting, motivation, and friendly competition in driving sales performance.Whether you're a seasoned roofing sales rep or just starting in the industry, this episode is packed with actionable insights and strategies to help you master the art of building trust with customers and ultimately boost your roofing sales. Don't miss this opportunity to learn from one of the best in the business!Links:https://www.linkedin.com/in/reno-menapace-874b92190/If you're ready to join the movement to stop the scum and reform the roofing industry, check out Roofing & Solar Reform Alliance!https://rsra.org/joinGive us your feedback! https://ask.roofermarketers.com/flnm846unFor Tips, Strategies, and Free Downloads visit our website and join the Roofing Success Facebook Group: www.facebook.com/groups/1940365569408073/https://roofermarketers.comThe Roofing Success PodcastText Jim @ (612) 512-1812 – Say Hi!I would love to hear your feedback, pros & cons!

🔥 Discover the secret sauce to turning roofing customers into raving fans and referral machines! 🔥In this episode of the Roofing Success Podcast, we unlock the vault and share insider strategies from one of the industry's most innovative leaders. Our guest Jon Broce, the COO of MHI Roofing, reveals his proven playbook for mastering the customer journey from awareness to advocacy. If you're tired of one-and-done customers and ready to build a tribe of loyal advocates, this is a must-listen. You'll learn:- How to make an unforgettable first impression and build instant trust with potential customers - The key ingredients of a 5-star roofing experience that will have customers shouting your praises- Proven tactics for generating a steady stream of referrals and glowing online reviews- How to create customers for life by surprising and delighting at every touchpoint- The systems and processes needed to deliver consistently incredible results as you scaleWhether you're a roofing veteran or just starting out, this episode is jam-packed with actionable insights you can implement today to start wowing customers and growing your business. Tune in now and join the ranks of customer-obsessed roofing leaders!Links:https://mhiroof.com/If you're ready to join the movement to stop the scum and reform the roofing industry, check out Roofing & Solar Reform Alliance!https://rsra.org/joinGive us your feedback! https://ask.roofermarketers.com/flnm846unFor Tips, Strategies, and Free Downloads visit our website and join the Roofing Success Facebook Group: www.facebook.com/groups/1940365569408073/https://roofermarketers.comThe Roofing Success PodcastText Jim @ (612) 512-1812 – Say Hi!I would love to hear your feedback, pros & cons!Please leave us a review!

In this episode of the Roofing Success Podcast, Jim Ahlin sits down with Mathew Mulholland, an expert in the roofing industry and founder of the Building Experts Institute. Mathew shares his extensive knowledge and experience in navigating the complex world of insurance claims for hail and wind damage to roofs.Throughout the conversation, Mathew provides valuable insights and advice for roofing contractors looking to better serve their customers and navigate the insurance claims process more effectively. He emphasizes the importance of roofing contractors becoming true experts in identifying and documenting hail and wind damage, and communicating effectively with insurance adjusters and homeowners.Mathew also shares surprising results from his experiments using a hail cannon to test the impact of various sizes of hail on different roofing materials. His findings challenge common assumptions about the size of hail required to cause damage and the causes of certain types of damage.Additionally, Mathew stresses the need for roofing contractors to understand insurance policy language and coverage limitations to avoid unintentionally putting homeowners in difficult financial situations when claims are denied. He offers strategies for communicating about policy issues with homeowners without overstepping professional boundaries.Whether you're a seasoned roofing contractor or just starting in the industry, this episode is packed with valuable information and practical advice that can help you better serve your customers and grow your business. Don't miss this opportunity to learn from one of the leading experts in the field!Links:https://www.buildingexperts.institute/If you're ready to join the movement to stop the scum and reform the roofing industry, check out Roofing & Solar Reform Alliance!https://rsra.org/joinGive us your feedback! https://ask.roofermarketers.com/flnm846unFor Tips, Strategies, and Free Downloads visit our website and join the Roofing Success Facebook Group: www.facebook.com/groups/1940365569408073/https://roofermarketers.comThe Roofing Success PodcastText Jim @ (612) 512-1812 – Say Hi!I would love to hear your feedback, pros & cons!Please leave us a review!

In this episode, Jim Ahlin sits down with Connor Rodich, a roofing industry consultant with experience working with over 130 companies. Connor shares his insights on how to build a profitable and sustainable roofing business by focusing on three key areas: operations, financial acumen, and leadership.Connor discusses the importance of clearly defining roles and responsibilities, improving interdepartmental communication, and establishing vital financial metrics. He explains the difference between cash and accrual accounting, and why understanding your business's true profitability is crucial for success.The conversation also touches on the current state of private equity in the roofing industry. Connor offers advice on how to prepare your business for potential acquisition, emphasizing the need for strong operational systems, financial transparency, and a leadership team that can function without the owner's constant involvement.Whether you're looking to grow your roofing company, improve your bottom line, or position your business for a potential sale, this episode is packed with actionable insights and strategies you can start implementing today.Tune in to learn:- The 6 financial metrics every roofing company should track- How to improve communication between your sales and production teams- The importance of knowing your business's break-even point- How to prepare your roofing company for private equity investment- The key differences between cash and accrual accountingDon't miss this valuable conversation with Connor Rodich, and discover how you can take your roofing business to the next level of profitability and success.Links:https://exec.partners/If you're ready to join the movement to stop the scum and reform the roofing industry, check out Roofing & Solar Reform Alliance!https://rsra.org/joinGive us your feedback! https://ask.roofermarketers.com/flnm846unFor Tips, Strategies, and Free Downloads visit our website and join the Roofing Success Facebook Group: www.facebook.com/groups/1940365569408073/https://roofermarketers.comThe Roofing Success PodcastText Jim @ (612) 512-1812 – Say Hi!I would love to hear your feedback, pros & cons!Please leave us a review!

Are you ready to discover the secret behind building a thriving roofing business? In this episode of the Roofing Success Podcast, host Jim Ahlin sits down with Ryan Spencer, a roofing entrepreneur who shares his incredible journey from humble beginnings to running a multi-million dollar company.Ryan reveals how his unique "Eyes Up" philosophy transformed his business, focusing on purpose, people, and community impact rather than just chasing profits. He discusses the challenges of transitioning from a storm chasing roofer to a community-focused retail roofing company, and how this shift in perspective fueled exponential growth.Throughout the episode, Ryan shares valuable insights on overcoming obstacles, building a strong team culture, and the importance of relationships in both business and life. He also dives into the practical aspects of running a successful roofing company, from hiring and training to leveraging technology for efficiency and consistency.Whether you're a seasoned roofing professional or just starting out in the industry, this podcast is packed with actionable advice and inspiration to help you take your business to the next level. Tune in to learn how an "Eyes Up" approach can revolutionize your roofing company and make a lasting impact on your community.Don't forget to like, share, and subscribe to the Roofing Success Podcast for more game-changing insights from industry leaders!Links:https://www.sharppros.com/If you're ready to join the movement to stop the scum and reform the roofing industry, check out Roofing & Solar Reform Alliance!https://rsra.org/joinGive us your feedback! https://ask.roofermarketers.com/flnm846unFor Tips, Strategies, and Free Downloads visit our website and join the Roofing Success Facebook Group: www.facebook.com/groups/1940365569408073/https://roofermarketers.comThe Roofing Success PodcastText Jim @ (612) 512-1812 – Say Hi!I would love to hear your feedback, pros & cons!Please leave us a review!

Is your roofing business as financially healthy as it could be? In this episode of the Roofing Success Podcast, we sit down with Brett Huizenga from Hometown Roofing in Omaha, Nebraska, to discuss the key financial metrics every roofing company owner should be tracking to ensure their business is in tip-top shape.Brett shares his insights on the importance of understanding your numbers, from gross profit margins to net profit percentages, and how these figures can make or break your roofing business. He also dives into the lessons he's learned since taking over Hometown Roofing, including the value of setting annual budgets, investing in growth, and making data-driven decisions.Whether you're a seasoned roofing professional or just starting, this episode is packed with actionable advice on how to assess your company's fiscal fitness and make strategic moves to improve your bottom line. Don't miss out on these essential financial tips that could take your roofing business to the next level!Topics covered in this episode include:- The importance of tracking gross profit margins and net profit percentages- Setting annual budgets and making data-driven decisions- Investing in growth and understanding when to strategically reduce net profit- The power of knowing your numbers and how they impact your business's health- And much more!Links:https://www.hometownroofing.com/If you're ready to join the movement to stop the scum and reform the roofing industry, check out Roofing & Solar Reform Alliance!https://rsra.org/joinGive us your feedback! https://ask.roofermarketers.com/flnm846unFor Tips, Strategies, and Free Downloads visit our website and join the Roofing Success Facebook Group: www.facebook.com/groups/1940365569408073/https://roofermarketers.comThe Roofing Success PodcastText Jim @ (612) 512-1812 – Say Hi!I would love to hear your feedback, pros & cons!Please leave us a review!

Meet Robert Paiz, the leader behind Custom Construction Solutions and a true force in the roofing industry! With a remarkable journey from a hesitant newcomer to a successful entrepreneur, Robert has built a thriving business by prioritizing customer service, community engagement, and a strong company culture.Want to take your roofing business to the next level? Don't miss this value-packed interview where Robert shares his invaluable insights on:- Building a strong, customer-centric culture- Engaging with your community through standout events- Leveraging video content and digital marketing strategies- Developing consistency in all aspects of your businessWhether you're just starting out or looking to expand, Robert's hard-won wisdom will give you the tools and inspiration you need to succeed.Tune in as Robert sits down with Jim Ahlin to discuss his unconventional start in the roofing industry, cultivating a customer-focused mindset across your team, appealing to youth and investing in your community, implementing effective digital marketing tactics, creating authentic, engaging video content, and harnessing the power of consistency to drive long-term growth.If you're ready to supercharge your roofing success, this episode is a must-watch! Links:https://www.customnm.com/If you're ready to join the movement to stop the scum and reform the roofing industry, check out Roofing & Solar Reform Alliance!https://rsra.org/joinGive us your feedback! https://ask.roofermarketers.com/flnm846unFor Tips, Strategies, and Free Downloads visit our website and join the Roofing Success Facebook Group: www.facebook.com/groups/1940365569408073/https://roofermarketers.comThe Roofing Success PodcastText Jim @ (612) 512-1812 – Say Hi!I would love to hear your feedback, pros & cons!Please leave us a review!

In this episode, we sit down with Corey Combes, the owner of South Shore Roofing and Exteriors, to unpack the four essential pillars that have propelled his roofing business to new heights. Corey generously shares his hard-won wisdom on how to effectively sell, build, collect payment for, and retain customers for your roofing projects.Discover how to shift the conversation away from price and educate homeowners on what truly matters when choosing a roofing contractor. Learn the importance of setting clear expectations, communicating effectively, and going above and beyond to deliver exceptional results.Corey also dives into the nitty-gritty of payment collection, offering practical advice on navigating the legal aspects and protecting your bottom line. He emphasizes the crucial role of customer retention and shares proven strategies for turning satisfied clients into loyal advocates for your business.Throughout the episode, Corey underscores the vital connection between profitability and outstanding customer service. He argues that by selling jobs profitably, you create the financial cushion needed to provide top-notch service and make things right for your customers, even when challenges arise.Whether you're a seasoned roofing professional or just starting out, this episode is packed with actionable insights to help you build a thriving, customer-centric roofing business.Links:https://southshorecontractorstampa.com/Give us your feedback! https://ask.roofermarketers.com/flnm846unFor Tips, Strategies, and Free Downloads visit our website and join the Roofing Success Facebook Group: www.facebook.com/groups/1940365569408073/https://roofermarketers.comThe Roofing Success PodcastText Jim @ (612) 512-1812 – Say Hi!I would love to hear your feedback, pros & cons!Please leave us a review!

Are you a roofing contractor who is sick of the scumbags giving the industry a bad name? Do you want to outsell, outgrow, and outcompete the rest while putting a stop to the corrupt and greedy practices plaguing the roofing industry? Then you need to join the Roofing & Solar Reform Alliance (RSRA)!In this episode of the Roofing Success Podcast, Jim sits down with Adam Bensman, the founder of RSRA, to discuss how this new organization is on a mission to reform the roofing industry through leadership and action. The RSRA provides an endorsement, training, support and community for roofing contractors who pledge to:1. Provide amazing customer service2. Deliver transparent and educational sales experiences3. Take extreme ownership as leaders4. Create a culture their team and customers are proud of5. Be stewards of those they serve and the industry at largeWith access to the best sales training, mentors, live sessions, and an exclusive member community, RSRA equips contractors to build trust with homeowners while growing their businesses with integrity. If you're ready to join the movement to stop the scum and reform the roofing industry, check out Roofing & Solar Reform Alliance!https://rsra.org/joinGive us your feedback! https://ask.roofermarketers.com/flnm846unFor Tips, Strategies, and Free Downloads visit our website and join the Roofing Success Facebook Group: www.facebook.com/groups/1940365569408073/https://roofermarketers.comThe Roofing Success PodcastText Jim @ (612) 512-1812 – Say Hi!I would love to hear your feedback, pros & cons!Please leave us a review!

In this episode,  Ty Meredith, co-founder of MHI Roofing and Ugly Roof shares his journey from taking over his uncle's small home improvement business to growing it into a multi-million dollar roofing company. Ty discusses key strategies like focusing on core strengths, hiring people smarter than yourself, developing sales processes, and adding profitable service lines. Ty offers insights on the current private equity trends in the roofing industry and details his own recent deal with Vertex, a fast-growing construction consolidator.Specific topics covered include:- Ty's early days learning the roofing business from his uncle - Shedding less profitable business lines to focus on roofing- Implementing roof rejuvenation as an add-on service - Improving sales processes to raise close rates - Building a positive company culture that retains talent- Evaluating private equity options: roll-ups vs dedicated platforms- Joining forces with Vertex to rapidly expand market shareWhether you're looking to grow a roofing business or simply want to hear how one contractor achieved success, this episode delivers. Learn all about Ty's journey and get tactical insights you can apply.If you are a roofing business owner and want to talk to Ty about private equity, or becoming part of the Vertex family, reach out and mention that you saw his interview on Roofing Success!Ty Meredith: https://www.facebook.com/[email protected]: https://mhiroofing.comhttps://uglyroof.comhttps://www.facebook.com/uglyroofllc/Check out the Pitch Pro Movement:  https://www.pitchpromovement.com/jimGive us your feedback! https://ask.roofermarketers.com/flnm846unFor Tips, Strategies, and Free Downloads visit our website and join the Roofing Success Facebook Group: www.facebook.com/groups/1940365569408073/https://roofermarketers.comThe Roofing Success PodcastText Jim @ (612) 512-1812 – Say Hi!I would love to hear your feedback, pros & cons!Please leave us a review!

Get the inside scoop on accounting and finance for roofing contractors from CPA Brett Neal of High Velocity Accounting. As the co-founder of a successful accounting firm and a partner in a Central Valley, California roofing business, Brett has a unique perspective into the numbers that drive profitability.In this episode, Brett breaks down the four essential "M's" of accounting that roofers need to master - Maintenance, Metrics, Management, and Money. Learn how properly reconciling your books, analyzing key metrics like job costing, creating an insightful budget, and strategically looking at taxes can help you optimize your business's financial performance.Brett also shares invaluable tips on how roofing companies should determine the right time to hire additional staff, increase pricing, when to say "no" to unprofitable jobs, and more. Whether you're looking to grow a multi-million dollar empire or run a tight ship as a solopreneur, Brett offers accounting wisdom that can help your roofing business thrive. Tune in now to uncover the financial keys to roofing success!Links: https://www.highvelocityaccounting.com/https://www.linkedin.com/in/brettneal/https://armamentcoatingsandroofing.com/Check out the Pitch Pro Movement:  https://www.pitchpromovement.com/jimGive us your feedback! https://ask.roofermarketers.com/flnm846unFor Tips, Strategies, and Free Downloads visit our website and join the Roofing Success Facebook Group: www.facebook.com/groups/1940365569408073/https://roofermarketers.comThe Roofing Success PodcastText Jim @ (612) 512-1812 – Say Hi!I would love to hear your feedback, pros & cons!Please leave us a review!

Patrick Carr, CEO and Founder of Blue Collar Media Group and host of The Patrick Carr Show, spearheads a unique approach to digital marketing for blue-collar trades through video content. Recognizing a critical gap in the industry, Patrick established Blue Collar Media Group to provide tailored media content that authentically represents contractors' brands and services. With a hands-on approach, he collaborates directly with clients and leads a skilled team of videographers and editors to optimize content for maximum impact. Patrick's mission is clear: to empower small businesses to compete effectively in their local markets by creating engaging content that resonates with potential customers, ultimately inspiring business owners to embrace the power of video marketing for unparalleled growth and visibility.On this episode, we discuss the key to crafting compelling roofing content.Links: https://patrickcarr.com/https://www.linkedin.com/in/patrickrcarr923/https://www.instagram.com/patrick_r_carr/?hl=enhttps://www.youtube.com/channel/UCWN_Le6TyCfYDWjm3J_idMAGet in touch with Patrick: https://patrickcarr.com/contact-us/Check out the Pitch Pro Movement:  https://www.pitchpromovement.com/jimGive us your feedback! https://ask.roofermarketers.com/flnm846unFor Tips, Strategies, and Free Downloads visit our website and join the Roofing Success Facebook Group: www.facebook.com/groups/1940365569408073/https://roofermarketers.comThe Roofing Success PodcastText Jim @ (612) 512-1812 – Say Hi!I would love to hear your feedback, pros & cons!Please leave us a review

Meet Matt Leader, the Field Production Manager at Pro Storm Repair, boasting five years of dedicated service to the company. Prior to entering the storm repair industry, Matt navigated the world of car sales. The search for a position with more freedom led him to Pro Storm Repair, where he began as a damage consultant. His background in car sales equipped him with the openness and confidence crucial for successful door knocking. Today, as the Field Production Manager, Matt continues to be an integral part of the company's success.On this episode, we discuss strategies that you can use to help your roofing company stand out from competitors.Links: https://www.prostormrepair.comhttps://www.youtube.com/channel/UCXUzDnZOVljLspv8-0Ddl_ghttps://www.instagram.com/prostormrepairhttps://www.facebook.com/ProStormRepairCheck out the Pitch Pro Movement:  https://www.pitchpromovement.com/jimGive us your feedback! https://ask.roofermarketers.com/flnm846unFor Tips, Strategies, and Free Downloads visit our website and join the Roofing Success Facebook Group: www.facebook.com/groups/1940365569408073/https://roofermarketers.comThe Roofing Success PodcastText Jim @ (612) 512-1812 – Say Hi!I would love to hear your feedback, pros & cons!Please leave us a review!

Ben Hodson, a seasoned entrepreneur with a 25-year track record, serves as the CEO and founder of JobNimbus. As a co-founder of the company, he brings a wealth of experience, having successfully initiated and managed 10 ventures throughout his career. Notable among his achievements are the founding of Auction Trust Network, a trust technology company, acquired by eBay in 2006, and the establishment of Venafi, a security software company, which achieved a significant milestone with its acquisition for $1.12 billion in 2020. Hodson continues to drive innovation and success in the business world.-Ryan is the CEO of SumoQuote, also currently a partner with Epic Roofing & Exteriors (a roofing company with over 150 employees) and formerly the sales manager at Epic Roofing.As sales manager at Epic Roofing, Ryan developed a quoting tool that his team used toincrease their sales by over 63%. This technology was re-developed into SumoQuote,which has helped thousands of contractors increase their win rates and close jobs athigher margins.In his role as CEO of SumoQuote, Ryan works with top roofing companies across NorthAmerica to craft innovative and dynamic proposals. These proposals help them stand out from the competition, providing an experience to a homeowner unlike anything else in the industry today.On this episode, we discuss how to master the four pillars for peak performance in your roofing business. Links:https://www.jobnimbus.comhttps://www.sumoquote.comCheck out the Pitch Pro Movement:  https://www.pitchpromovement.com/jimGive us your feedback! https://ask.roofermarketers.com/flnm846unFor Tips, Strategies, and Free Downloads visit our website and join the Roofing Success Facebook Group: www.facebook.com/groups/1940365569408073/https://roofermarketers.comThe Roofing Success PodcastText Jim @ (612) 512-1812 – Say Hi!I would love to hear your feedback, pros & cons!Please leave us a review!

Dr. Jessica Stahl is the owner of Ignite Results, a consulting firm that specializes in scaling roofing companies by building teams and developing leaders who produce measurable results. She is an organizational psychologist who has spent the last decade partnering with Fortune 100 companies and small businesses to recruit, hire, and retain talented team members. Dr. Stahl is an internationally published researcher, author, coach, and university professor.On this episode, we discuss how the marriage of corporate expertise and roofing excellence is reshaping the landscape of the roofing industry.Links:https://www.igniteresults.net/https://www.linkedin.com/in/jessicastahl1https://www.linkedin.com/in/jessicastahl1/https://www.instagram.com/igniteresults_officialCheck out the Pitch Pro Movement:  https://www.pitchpromovement.com/jimGive us your feedback! https://ask.roofermarketers.com/flnm846unFor Tips, Strategies, and Free Downloads visit our website and join the Roofing Success Facebook Group: www.facebook.com/groups/1940365569408073/https://roofermarketers.comThe Roofing Success PodcastText Jim @ (612) 512-1812 – Say Hi!I would love to hear your feedback, pros & cons!Please leave us a review!

Kody Landals is the Founder and Chief Executive Officer of Reimagine Roofing. A former Marine and dedicated Eco-En voy, Kody brings a unique blend of discipline to the roofing industry. As the founding Chief Experience Officer, he is committed to revolutionizing the Roofing and Home Service Industry through innovative practices. Kody Landals is not just a business owner; he is a conscious leader on a mission to reshape the way we think about and approach roofing services.In this episode, we dive into topics such as leadership, effective scaling, and mastering virtual selling strategies for your roofing business.Links:https://www.reimagineroofing.com/https://reimagineroofing.page.link/Facebookhttps://reimagineroofing.page.link/InstagramCheck out the Pitch Pro Movement:  https://www.pitchpromovement.com/jimGive us your feedback! https://ask.roofermarketers.com/flnm846unFor Tips, Strategies, and Free Downloads visit our website and join the Roofing Success Facebook Group: www.facebook.com/groups/1940365569408073/https://roofermarketers.comThe Roofing Success PodcastText Jim @ (612) 512-1812 – Say Hi!I would love to hear your feedback, pros & cons!Please leave us a review!

Meet Benjamin Fisher, the creative force and founder behind The Big Fish Contracting Company, a roofing and exterior remodeling business that emerged in 2015. Benjamin envisioned a roofing company that prioritized customer satisfaction, efficiency, and technological innovation, setting out to outshine others in the industry.With limited resources at the outset, Benny relied on his sales acumen, personally visiting neighborhoods and knocking on doors to share his vision. Customers resonated with the approach, propelling The Big Fish Contracting Company into the roofing industry spotlight. In just six years, Benny transformed the company from a solo operation generating $250K in revenue to a thriving enterprise with 20 employees achieving over $6M in revenue. Looking ahead, Benny has ambitious plans to expand the team by ten more members, establish a second branch, and target $20M in revenue by 2025.The Big Fish Contracting Company has solidified its position as one of Southwestern Pennsylvania's most trusted providers of roofing, siding, and gutter services. Garnering accolades such as the GAF Master Elite Contractor, GAF President’s Award, Beacon Lighthouse Award, Angie Super Service recognition, and boasting hundreds of 5-star Google reviews, the company has earned a sterling reputation for unparalleled professionalism and customer satisfaction.In this episode, Ben shares insights on mastering emotional intelligence, self-transformation, and branding for success in the roofing business. Get actionable tips and inspiring stories to empower your roofing journey. Links:https://bennyfisher.com/https://www.thebigfishco.com/https://www.facebook.com/thebigfishcohttps://www.instagram.com/thebigfishco/https://www.linkedin.com/company/the-big-fish-contracting-company/Check out the Pitch Pro Movement:  https://www.pitchpromovement.com/jimGive us your feedback! https://ask.roofermarketers.com/flnm846unFor Tips, Strategies, and Free Downloads visit our website and join the Roofing Success Facebook Group: www.facebook.com/groups/1940365569408073/https://roofermarketers.comThe Roofing Success PodcastText Jim @ (612) 512-1812 – Say Hi!I would love to hear your feedback, pros & cons!Please leave us a review!

After working in various customer service, management, and sales jobs, John met the owner of a roofing company. The owner gave John a chance, and he developed a true passion for the industry. In addition to sales, John now consults with other contractors and roofing companies.As the lead consultant for John The Roof Pro, he travels, learning about other markets and guiding other companies and salespersons down the path of success. The crucial aspect of his program is that the skills being coached are the approaches and practices he is currently using. This keeps the training active, alive, current, and responsive to the changes that arise.John calls Indiana home. This industry provides him with the time to spend with his wife and five children and the resources to enjoy that time.In this episode, we dive into the art of honing your skills, cultivating momentum, and flourishing through the valuable lessons gained from embracing failure.Links:https://www.facebook.com/JohnTheRoofProhttps://www.instagram.com/johntheroofpro/Check out the Pitch Pro Movement:  https://www.pitchpromovement.com/jimGive us your feedback! https://ask.roofermarketers.com/flnm846unFor Tips, Strategies, and Free Downloads visit our website and join the Roofing Success Facebook Group: www.facebook.com/groups/1940365569408073/https://roofermarketers.comThe Roofing Success PodcastText Jim @ (612) 512-1812 – Say Hi!I would love to hear your feedback, pros & cons!Please leave us a review!

The Roofing Success Podcast has had an incredible year! We've been privileged to host phenomenal guests and engage in captivating conversations. Witnessing the remarkable growth in our audience has been truly inspiring, reaching numerous contractors and making a significant impact on their businesses.In this episode, we revisit some highlights from 2023 – a year filled with fantastic discussions. While there were many more remarkable episodes, we've condensed some of the best moments into this recap. A heartfelt thank you to our exceptional guests and dedicated listeners.As we wrap up the year, we extend our best wishes for an incredible New Year to everyone!Check out the Pitch Pro Movement:  https://www.pitchpromovement.com/jimGive us your feedback! https://ask.roofermarketers.com/flnm846unFor Tips, Strategies, and Free Downloads visit our website and join the Roofing Success Facebook Group: www.facebook.com/groups/1940365569408073/https://roofermarketers.comThe Roofing Success PodcastText Jim @ (612) 512-1812 – Say Hi!I would love to hear your feedback, pros & cons!Please leave us a review!