Have you ever looked at an article in a magazine or newspaper about a competitor and thought to yourself, 'I wish that could be me'? Or maybe you've sat back and watched as a business has hit the media running with some national exposure, and thought 'how do I get to where they are?' Well in this episode, we'll be chatting with Jill Lublin, an international speaker on the topics of Radical Influence, Publicity, Networking, Kindness and Referrals. Jill is the author of 4 Best Selling books including "Get Noticed...Get Referrals" (McGraw Hill) and co-author of "Guerrilla Publicity" and "Networking Magic." Her latest book, "Profit of Kindness" went #1 in four categories.  Jill is a master strategist on how to position your business for more profitability and more visibility in the marketplace. She is CEO of a strategic consulting firm and has over 25 years experience working with over 100,000 people plus national and international media.  Jill teaches a virtual Publicity Crash Course, and consults and speaks all over the world. She also helps authors to create book deals with major publishers and agents, as well as obtain foreign rights deals. publicitycrashcourse.com/freegift  jilllublin.com

You know those videos that you see and they surprise and delight and just make you laugh? Those are the videos we're talking about on this episode. As it turns out, there's a magical formula to creating these videos. There are certain elements that have to be there for them to go viral. Our guest, Joseph Wilkins, founded ProCreative Studios in 2000, where his team produced infomercials, TV spots and web sales videos. Joseph directed thousands of videos for clients including Google, Linkedin, McDonalds, Goldman Sachs, Chevrolet & Home Depot. As viewing habits shifted away from TV, Joseph launched FunnySalesVideos.com where his team creates attention-grabbing "viral style" sales videos that entertain viewers into action. With two decades experience, hundreds of millions of views and over $50 MILLION in tracked sales, Joseph enjoys sharing 8 simple steps any business can follow to drive immediate online sales on his podcast "How To Make A Video Go Viral." FunnySalesVideos.com HowToMakeAVideoGoViral.com

If you've ever seen a wall full of refrigerator magnets, you've seen a promotion in action. Businesses use promotional products like magnets, paper weights, and more to market their brand and build lasting relationships with the people they impact. But promotional products don't have to be merely functional. They can be used to share messages that help your business stand out, develop awareness about your brand, and even convey authentic messages about who you are as a company. So what kind of promotional products should you give away? What's the difference between low-cost and high-end promotional products? We'll answer these questions and more with our guest, Swire Ho. Born and raised in Hong Kong, Swire immigrated to Los Angeles in 1996. He is a proud Chinese American who speaks Cantonese, Mandarin and English. He trained as a sound engineer, working at recording studios and entertainment agencies before starting his own firm, Hellman Production, Inc, 2003 in Los Angeles. Swire and his team successfully produced attractive, personalized DVD and CD cases and custom merchandise like T-shirts, earning a Score award in 2009, for small business success. His business eventually grew so popular, he decided to sell Hellman Production in 2013 to focus exclusively on the promotional product industry. Swire is a proud SFG1 certified kettlebell instructor from #StrongFirst. He finds calmness through yoga, organic gardening, and enjoys being in nature. garudapromo.com

For a small business, website design is one of the most important aspects of their marketing. But the DIY options are limited hard to use for someone who isn't technical. And hiring a designer can be very expensive. This article will explore some of the challenges that come with designing your own site and what to do if you want to take on this endeavor. On this episode, we'll also discuss an affordable solution for your company's web needs. Our guest, James Hipkin, has been involved in marketing and advertising at a high level for more than 40 years. His clients appreciate his no-nonsense, jargon-free approach. He explains the ins and out of digital marketing in a way that they grasp, appreciate, and find useful. Visit inn8ly.com here

If you’re a small business owner, chances are that search engine optimization is something you’ve heard of. But if you don’t have a marketing background, it can be confusing and overwhelming to know how to use SEO tactics for your own business. There are many different types of SEO strategies out there and not all of them will work for every business (nor should they even be considered to begin with). That's why we're going to talk about the basics today- what SEO is, why it matters for local businesses, and how simple changes can help improve your rankings on Google. Wendell Jordan Jr. is a passionate and dedicated professional in web designing and the digital marketing sector. He has 10 years of experience in sales and marketing. Currently, he is the owner of Jordan Marking Consultants, a digital agency focused on high ROI marketing solutions. Jordan and his expert team promote businesses with compelling digital marketing strategies and deliver measurable outcomes in real-time. Find Wendell's Website Here Find Wendell on LinkedIn

Remember how your mother taught you to "always write a thank you note" when someone give you a present or invites you over for dinner? Emily Post style etiquette may no longer be common, that's no excuse to take a pass on sending notes. We're not talking text message or emails. What we're talking about here is actual cards in the mail. Why cards? Because they're less and less common which makes you and your message stand out more than ever before. Our guest, David Wachs is a serial entrepreneur. His latest venture, Handwrytten, provides scalable, robotic solutions that write your notes in pen. Used by businesses in all industries, Handwrytten changes the way brands and people connect. Prior to Handwrytten, David founded Cellit, a leading mobile marketing platform. With clients including Abercrombie and Fitch, Walmart and more, Cellit was sold in January of 2012. Both Handwrytten and Cellit were on Inc. Magazine’s Inc 500 list of fastest growing companies. ??David is a speaker on marketing technology, has been featured in the Washington Post and Wall Street Journal, and is a contributor to Inc. Magazine. Try Handwrytten Here (use discount code "podcast")

As a business owner, it's your job to be creative and innovative, and run your business on your term. You should not have to change the way you operate or what you do just because of how the market expects you to behave. It is crucial that entrepreneurs stay true to their vision in order for them to succeed in today's competitive marketplace. In this episode, we welcome Viv Guy. Viv is a born entrepreneur. Setting up her first award winning business from scratch at the age of 22 and growing it to a turnover of £1.5 million a year (yep, she says she was “clueless but determined and relentless!”), Viv's learned what it is to grow a successful and profitable business from scratch, not once ...three times. Viv’s continued doggedly determination is now focused towards helping service-based business owners to get consistent clients and build their businesses in a totally feel good, ‘aligned’ way while working just 20 hours a week. Viv is passionate about entrepreneurs creating businesses and lives that feel great through working in a totally aligned way. Find Viv Guy Here Viv's Facebook Viv's Instagram Also... Discover Your Marketing Superpower Quiz Discover your own feel-good marketing strategies to grow your business in a way that actually works for YOU. Focus For Freedom Workshop In this 90 minute workshop I take you through: How to find out where to actually spend your time for maximum results and profits.How to find your flow state by identifying what strategies & tactics are actually in alignment for you and energize rather than drain you.How to design your business backwards so that YOU come first.How to set boundaries for balance.

You know that saying, "it's not what you know, it's who you know?" Being well connected isn't just about getting jobs. It can also be helpful in making friends, finding business partners, or simply finding a solution to a problem at hand. And by being connected to the right people, you too can get introductions and referrals that will help improve your life. In this episode we'll talk about how easy it is for anyone to get more out of their connections when they have the right tools at their disposal! In this episode, we speak with Michael Whitehouse, A.K.A. the Guy Who Knows A Guy. Michael is author of the book, "Guy Who Knows A Guy," as well as host of the podcast of the same name. Today he is a mindset coach and motivational speaker who has produced over 300 podcast episodes in the past year among his various platforms including his daily Morning Motivation podcast. Find Michael at guywhoknowsaguy.com

Getting to the root cause of a problem can not only help you solve it but many other obstacles as well. In fact, creating a change in your life doesn't have to take a long time nor does it have to be difficult. Erin Pheil and her team provide ultra-rapid, guaranteed, root problem removal for your mind. Leaders and entrepreneurs hire them to help them get out of their own way by rapidly and permanently identifying and eliminating their biggest mental roadblocks like perfectionism, procrastination, fear of success, fear of failure, fear of being seen, anger, difficulty saying no, imposter syndrome, etc., because most leaders get stuck or find themselves in their own way at SOME point along their journey. Bottom line: the work Erin and her coaches do allows leaders to completely eliminate their stickiest blind spots, fears, insecurities, self-doubt, imposter syndrome, and anxieties holding them back in just an hour or two a week, guaranteed. Erin's MindFix Group

In today's competitive market, the average lead turns into a sale within five to six months. That means that if you're not following-up with your prospects and staying in front of them until they're ready to buy, you are leaving money on the table. The best way to get ahead is by turning every prospect into a customer for life. Lead follow-ups are just one aspect of this strategy and there is no time more opportune than now for these actions. In this episode, we welcome Ely Delaney, the Automated Systems Strategist and is also known as “The People Whisperer”. He’s the co-founder of Purple Knight Marketing, teaching entrepreneurs how to go from surviving to thriving in any economy through the art and science of building strong relationships and following up for LIFE. He’s an Amazon bestseller with his two books “Marketing Tidbits” and “Networking Tidbits” With a passion for connecting people, his best-selling training course “Networking Like A Rockstar” has over 1350 students registered globally. Ely helps speakers, authors, and coaches automate their follow-up to grow their business without having to have an MBA from MIT. He’s the guy to help you build a 24/7 automated system and turn you into a Follow-Up Rockstar! Connect With Ely Here

For anyone, self image is important. But when you're a professional, how you see and feel about yourself can be reflected in the work you do and how your clients perceive you. Fortunately, our guest in this episode helps professionals, entrepreneurs, and business owners with their self image. Joanna Makris comes from and lives in Greece. She is known as “The Inspired 360ᵒ Success - speaker, trainer, coach - who is totally obsessed with mindset and leadership”. She works with ambitious Greek speaking career builders around the world to turn their work-life trade off stress into a win-win experience and joyfully skyrocket their current results. Her passion is to share and inspire new awareness and mindset breakthroughs to stop sacrificing success in one area of life for another, tear down invisible barriers and achieve high level-no-guilt performance for personal and professional life success that “lasts and brings back the smile on your face!” Prior to choosing this career path, Joanna enjoyed a 15+ yr successful banking career serving from a number of leadership positions in large organizations, such as Citicorp, working with people across the globe, while trying to juggle all other areas of her life. She transitioned to her own coaching, speaking, training business, became a founding partner with the John Maxwell Team and for the last 15 years has been living a life she loves, without sacrificing her career for her life or the other way round. Doing what she’s passionate about (nearly forgetting she’s working!) by helping others bring “Inspired 360ᵒ Success” to their life, while enjoying her family life, looking after herself and building great relationships! Connect Joanna on LinkedIn

First there was the book, now there's the online course. That is to say, if you want to be seen as an authority in your industry, an online course helps a lot! But there are a number of ways to publish a course online. One of the easiest is to use a marketplace like Udemy. That's good because the marketplace has a built-in audience. But there are other things to keep in mind. For instance, if you're publishing an online course, or any course for that matter, how do you maximize control over your potential sales and overall revenue? It's a question to think about. If you don't want to sell your course on the marketplace of Udemy, how else can you publish an online course? In this episode, we welcome Stephen Caffery, Creator of the Million Dollar Course Creator Program™ and the Risk Reversal Roadmap Call. Stephen and his team help successful course creators and instructors with business-related courses on platforms like Udemy deliver high-value courses, high-ticket programs and earn over seven figures per year. Through the Million Dollar Course Creator Program™, they do this through a customized approach that helps successful course creators and instructors transform their courses into comprehensive high-ticket programs that guarantee results. How To Get Nine Times The Prospects To Raise Their Hand and Ask For More Details From You stephencaffery.com  

With the world becoming more connected and interconnected every day, it is important for businesses to have access to the right translation services when expanding their business into new countries. There are a lot of great websites like Babylon and Google Translate that can help people with realtime translations in over 90 languages. But those tools won't know the local culture well enough to tell you if your translated marketing message will work in new markets. Wendy MacKenzie Pease is the owner and president of Rapport International, a metro-west Boston translation and interpretation services company specializing in marketing, legal, and medical/life sciences translation. Throughout her career, she has worked with hundreds of companies to help them communicate across more than 200 languages and cultures. Wendy is a creative entrepreneur with an MBA from the Tuck School of Business at Dartmouth College and a BA in Foreign Service & International Politics from Penn State. Her expertise in international relations grew from working in several international and global marketing roles and spending years living abroad. In The Language of Global Marketing, Rapport International President Wendy Pease provides the roadmap for business-builders to find new revenue from a global audience with the right quality content and tools. Filled with easy-to-understand strategies and solutions to real-life situations, this is your guide to successful international expansion through global inbound marketing and translation services. Learn more about Wendy Pease here

Even if you don't have a lot of time to learn about marketing, advertising, and sales to grow your revenue, you're going to want to tune in to this episode. That's because this podcast will show you how you can sell your knowledge with absolutely no marketing or sales skills and make money from it. You don't have to be an expert on anything - as long as you have knowledge in a field that is valuable to someone who is willing to buy it, then you can make money from selling intellectual property. Our guest for the episode is a Shadeed Eleazer, a US Navy Veteran and Baltimore's leading Small Business Advisor. Experts and Entrepreneurs hire Shadeed to help them convert their signature online programs and best selling books into license-ready curriculum that is sold to corporations, universities, and government agencies. This increases recurring revenue for business and solves the problem of the time for money exchange for his clients. Grab your copy of Shadeed's Licensing Execution Plan here

Many businesses suffer from having too many prospects and not enough customers. Building an email list or getting lots of followers on social media is one thing but converting those subscribers and followers into customers tends to be elusive for many of us. In this episode of more perfect marketing we speak to a conversion expert about how to move more folks from the prospect column to the buyer column. Kimberly Weitkamp is a conversion copywriter, marketing strategist and podcaster. As creator of the Audience Conversion Method and host of the Audience Converter Podcast for Community Leaders, she helps community leaders, coaches and course creators convert their audience from strangers to loyal fans. Kimberly works with her clients to put the right message in front of the right person at the right time (especially in emails!). She’s helped people increase their open rate up to 80%, hit their first-ever 6-figure launch and double conversions on their landing pages. She loves talking marketing, travel and all things sci-fi. Find Kimberly at theaudienceconverter.com

When most professionals hear the word "sales," they instantly feel a sense of dread. You can just picture the person's face when they think about selling, and it is grimacing in disgust. But sales doesn't have to be like that! Sales can actually be an enjoyable experience if you're trying to sell something ethically. In this episode, we discuss the idea of permission-based selling with our guest, Lois Koffi. Lois is a professional speaker, sales trainer, coach, and Ironman Triathlete that has coached thousands of people in business and healthy lifestyles for the last 22 years. She pivoted, like many in 2020, without having an email list or podcast or tribe online - having focused on face-to-face sales for over 20 years. She went from 0 sales online to 5 figures a month in less than 6 months with permission-based lead generation online and now coaches, affiliate marketers, and speakers hire her to do the same - pivoting in 6 months guaranteed to live their best life. She now is at multiple five figures a month in 9 months of starting at ground zero online. She loves affiliate marketing as well and is really passionate about sharing her story and resources through her top 20 podcast. Get access to Lois' course (for free) at: loiskoffi.com/getleads (use code MASTERY at the checkout)

Nathan Segal has worked as a writer and marketer for 23 years. He has been published over 1,000 times in magazines all over the world and has written 11 book, mostly about computer graphics and photography. He worked as an Associate Editor at WebReference for 5 years and took care of all of the content on their site. His current work is How to Position Yourself as an Expert in Any Industry, where he shows business people how to become the go-to person in their field, by writing a short book which they give away. Learn more about Nathan Segal here Download: "How to Position Yourself as an Expert in Any Industry"

Virtual events have fast become a simpler (and less expensive) alternative to hosting live in-person events. Whether it's a conference, a summit, a 3-day event, a webinar, a list-building giveaway, or any other kind of virtual event, we all now have the ability to reach a wider audience online without the hassle or expense of travel. Virtual events give presenters and participants the ability to build authority, pre-sell an audience, as well as build their email lists. And yet, just like with traditional offline events, there's a lot of coordination involved. That's where Steve Eriksen and EventRaptor come in. Steve Eriksen is an integration specialist and automations nerd. In his previous role as the Chief Technology Officer for Mary Morrissey, an 8-figure life coach certification organization, he was responsible for all the tech that went into their events with thousands of attendees. When Steve hosted a summit for his own coaching business, he couldn't find a good system to help him run his event. So he's taking his technical background in the events space, along with his real-world experience as an event host, and creating EventRaptor, a system that makes virtual event management easy. Learn more about EventRaptor here Get Steve's FREE Virtual Event Checklist

The word "marketing" means different things to different businesses. Often it's an afterthought. Or a mystery. But when a business becomes enlightened about the ideal ways to market to their ideal client... that's when the magic happens. And the man to show them those ideal ways is none other than Brian Basilico, the award-winning author of the best selling book “It’s Not About You, It’s About Bacon! Relationship Marketing In A Social Media World!” and his latest book, "Toilet Paper Math!” He was honored as one of the Top Marketers to Follow in 2018. Brian is an Online Marketing Strategist with over 40 years of marketing experience and the owner of an award-winning internet marketing company, B2b Interactive Marketing, Inc. Brian is world-renowned for his LinkedIn Training and Innovative Content Marketing Strategies and was one of the first 1000 people to join the Social Network in 2004. Brian is a syndicated blogger, podcaster, and a sought-after guest expert featured in Entrepreneur and Inc., magazines, With over 600 episodes, his show “The Bacon Podcast”, is ranked as one of the Top 100 Marketing Podcasts on iTunes, and was also recognized by Inc. Magazine as one of their top 35 business podcasts. Find Brian and his many resources here.

Email marketing can be highly effective at growing your bottom line... through both higher sales as well as longer retention of existing clientele. The challenge for many businesses is know what to write and how often. Thankfully, Rob Fortier has some answers. Rob is a content marketing coach. His goal is to help coaches, consultants and solopreneurs better understand how to develop and nurture the relationship with their email subscribers, as well as harness the power of their email lists by offering content that inspires, educates, and entertains. He teaches strategies to get writing done quickly, even for those that don't think they are good writers. Find Rob at robfortier.com

There's this crazy notion that in business it's possible to serve anyone and everyone, and do so sustainably. So many businesses try to be all things to all people. And yet, when it comes to marketing, most businesses try to capture the attention of everyone... usually because they're afraid they will miss out on potential customers if they don't offer everything their competitors do. However, this approach leads to a downward spiral where a business tries to produce and sell more products or services and spreading themselves thin. But when you focus on a narrower target or niche audience, the sky's the limit. In this episode, we welcome Gavin Lira, Founder and CEO of the Empathy Firm which specializes in helping create niche authority for their clients. Find out more about Gavin's firm at empathyfirm.com

There are a great many ways to grow your business. Former pro-footballer (that's soccer for us crass Americans) Phil Pelucha has discovered a highly unusual (and highly effective) way to do so. Phil is a coach, consultant, and & the host of Billionaires in Boxers where he empowers current and future industry leaders. Through a unique mixture of Podcasting, Broadcast media and live events, Phil is renowned for his ability to introduce high-growth potential organizations, from both the emerging and established markets to the most innovative investors. You can find Phil at: billionairesinboxers.com or on LInkedIn

Credibility is the most important driver of customer loyalty. Customers are more likely to buy from a company if they perceive it as being credible. And yet, credibility is often overlooked as a key operating factor in business. That may change for you, after you listen to this episode of More Perfect Marketing. Our guest, Mitchell Levy, has interviewed over 500 thought leaders from across the world on their credibility which led him to uncover amazing insights on what credibility really is and why it’s important in today’s world, making him the go-to expert on credibility. He's been a Silicon-Valley based Thought Leadership Evangelist for 25 years, chairman of the board of a NASDAQ-listed company, and is a TEDx/Commencement speaker. Mitchell is also an International bestselling author of over 60 books and has created twenty businesses in Silicon Valley including four publishing companies that have published over 750 books. You can find Mitchell and information on the various sites mentioned in this episode here: credibilitynation.com mitchelllevy.com mitchelllevy360.com Incidentally, the word "credibility" can be heard on this episode 31 times.

Podcasting can bring a lot of benefits to your business. It's easier than ever before to start and maintain a podcast, and it only takes about an hour per week that you invest in the project. You'll also get great SEO benefits from podcast hosting sites like Libsyn or Podcast.co, which will help you rank higher on Google searches for relevant keywords.  Podcasts are also easy to monetize with sponsorships or affiliate promotions if you're interested in making some money off your show. And don't forget how much fun it is! In this episode, we're joined by a guy who literally wrote the book on podcasting. Naresh Vissa is the Founder & CEO of Krish Media & Marketing – a full service e-commerce, technology, development, online, and digital media and marketing agency and solutions provider. He has worked with leading corporations and is a multiple bestselling author. NareshVissa.com KrishMediaMarketing.com

When it comes to marketing, most business think about how to best showcase their product or service without worrying about the customer or what they want. However, by understanding and educating your customers on what they are looking for, you're likely to make a better connection with your ideal customers more easily. This is the general premise behind value based marketing, which focuses on the needs of the customer instead of focusing solely on a company's products or services. On this episode, we speak with a master of value-based marketing, Megan Brame. Megan is a 5x award-winning Advanced Digital Marketing Strategist who helps entrepreneurs develop marketing campaigns that create ride-or-die fans for life. Find Megan at meganbrame.com

Lydia Sugarman works with companies from 1-100 people to work better...together. That means seamless marketing and sales technology to manage your customer lifecycle from first touch. Find Lydia at Venntive.com

Creating a new business (or an "encore career") online can be confusing. It's easy to get overwhelmed, and not know where to start. Or worse, start in the wrong place, and fail fast. David and Dana Hagstrom are hired by second career, Christian coaches and affiliate marketers to help them build a profitable business online. To do this, David and Dana have designed and perfected Your Pathway to Profit, an all-inclusive, step-by-step process that alleviates overwhelm so you can build a profitable online business that will ultimately leave a legacy for your loved ones. The Hagstroms retired from their respective careers as a pastor and paralegal and are now living the dream in Mexico. In addition to working one-on-one with their private coaching clients, and consistently delivering relevant content and value to their community, David and Dana are both published authors and speakers. They will show you how to thrive with ease while honoring God in your business. Find David & Dana at davidndana.com

The power of the human voice is a powerful tool in advertising. The emotional and meaning-carrying qualities allow for an increased level of engagement with the listener or viewer. In fact, research has found that people remember up to 60% more when they hear information as opposed to reading it. Voice-based advertising can be used on radio, television, YouTube, and other social media platforms. On this episode, I'm delighted to welcome Michael Holmes, a writer, voice actor, and producer of radio and television commercials, audio-for-video, in fact just about anything involving the spoken word. He produces for retail, education, corporate, and government. Find Mike at: michaelholmesvoice.com

Disney is one of the most well known companies in the world, and it's no wonder why. With movies, theme parks, TV shows, and more all over the globe Disney has made an impact on people everywhere. In this episode, Vance Morris joins us to talk about some of what make Disney worth studying and how other businesses can model after their knowledge, systems, and success! Vance Morris is a Walt Disney World Resort Management Alumni, having spent 10 years as a leader in the Resorts. He runs the only Disney Service & Direct Response Marketing business on the planet. Here he coaches companies to create Disney Style Service Systems and then monetize them through direct response marketing. He is also the Longest Reigning Marketer of the Year. Find Vance at DeliverServiceNow.com

Creating and launching a new product can be an adventure. And while it's become easier and easier to launch digital products into the market, we shouldn't forget about physical products. In this episode, we speak with Ron Richard, a seasoned expert specializing in the medical device, medical diagnostic, and life science market segments. With over 35 years of experience in the Medical Industry, having gained extensive knowledge and experience in respiratory, pulmonary, and sleep medicine. Ron's involvement in owning and operating home care companies, sleep laboratories, manufacturers, and distribution businesses became instrumental in developing and designing several products used in the treatment and diagnosis of chronic health care conditions. Ron's passion for his work has resulted in launching over 40 major products resulting in sales of over $1B. In 2004, Ron was awarded “Home Care Person of the Year” followed by Top Tech Executive in 2011 in San Diego and with 17 patents in the medical field under his belt all while launching over 40 new products, managing sales in Asia, Europe, and South America, and formulating new product FDA submissions, coordinate registration processes for security protocols of HIPAA/PCI/ISO/HITRUST, medical device, medical diagnostic, and life science market segments for 25 years. BLD Consulting formed in 2011 was only a natural progression in Ron’s career which became a center stone of all his collective expertise in the Medical Industry focusing on sales, marketing, digital, web design, and overall supporting medical device manufacturers, hospitals, homecare, physician-based businesses, as well as clinical trials. During his involvement as an inventor, investor, and entrepreneur, Ron worked with investors and helped them turn their ideas, as they mulled over a cup of coffee, into a product that benefits people worldwide. Ron’s book, “Someday is TODAY!” walks you through the invention process, taking drawings scribbled on a napkin to a patented product sold on shelves. You can find Ron and his book at: inventingstartstoday.com

Ah, data analytics... could there be a more exciting topic when it comes to marketing your business? Probably. But without knowing and tracking the right metrics, you could be making all kinds of bad, wrong, or ill-informed decisions. In this episode, I'm delighted to welcome the amazing Belle Niba, Executive Director at African Ubora, a digital media and marketing company that supports small businesses to effectively compete in a global economy. Belle is also the Founder of African Vibes, a media brand that celebrates contemporary Africa. Find Belle at: https://www.linkedin.com/in/belleniba/ https://uboramarketing.com/

Stories are the fundamental building blocks of human culture. We, as humans, love to tell stories. Stories are the most powerful way to connect with people and share ideas. We all have stories in our lives and they all shape who we are. Stories are a powerful way to communicate with people, sometimes more so than facts and figures. Stories are the most natural way for humans to communicate. It's how we've learned from each other since the beginning of time. In this episode, I welcome Mary Moss, an emerging writer in Christian non-fiction & poetry genres, her stories are eclectic & vividly written with core Christian values at their heart. She’s a creator of unique opportunities for writers to share their works, tell their stories and earn money! Mary’s on a mission to help you divinely design your words to heal the world. Find Mary at http://linktr.ee/themarymoss

In this episode, we welcome Tracy Lamourie, a high profile international award winning publicist. Tracy is the Founder and Managing Director of Lamourie Media Inc. a Universal Women's Network 2020 Woman of Inspiration Winner for the Women In Media award and the author of the upcoming book GET REPPED - Build Your Brand With Effective Public and Media Relations. You can find Tracy at lamouriemedia.com

In this episode, More Perfect Marketing welcomes our very first guest - the energetic and brilliant Lizi Mahoney. Lizi is a Norwegian raised, American based entrepreneur, digital marketing specialist, investor, mentor, knitter, philanthropist and mother of four based in Dallas, Texas. You can find her agency at healthyboundariesmarketing.com https://www.linkedin.com/company/healthy-boundaries-marketing/

A unique selling proposition or USP is a way to succinctly outline how your business, product, or service is different from that of your competition. It identifies what makes your business the better choice, and why your target clients should choose you over the competition. In this episode, we look at some examples of USPs, and discuss ways you can create your own unique positioning.

Direct Mail marketing is often overlooked. But it shouldn't be. For businesses small and large, it can offer a tremendous return on investment... when done properly. In this episode will talk about some of the ways that you could be using Direct Mail Marketing in your business. Mentioned in this episode: CardsForClients.com Postcard Mania

Sometimes the marketing channels you using just aren't cutting it... and you need to find a way to expand or start using additional ones. In this episode we explore how to do that and what criteria to consider.

Facebook ads can be highly effective... but most businesses fail to see the success with them they've been promised. In this episode, we explore the basics of Facebook ads (and some more advanced concepts) to help make sure you approach this marketing tactic in the right way.

Too often we confusing marketing with branding.... specifically "visual branding." And that's a mistake. Because you need to also need to use direct response marketing practices so you can tell prospects how to take action on your offer. That doesn't mean you throw "branding" out the window, though... This episode is all about how branding and direct response work together.

In this episode, we explore the steps to creating solid productivity habits in your business... be it for the creation of marketing assets or anything else. Solid productivity habits will help you get more dine in less time

There's nothing worse than using a lead magnet to collect prospect contact info that has nothing to do with your business. In this episode we talked about how to properly align your lead magnet with your offer

Sure, the word "systems" might sound a bit boring, but, trust me... investing a few minutes as we discuss "marketing systems" could change the way you do business. Enjoy!