Influencer marketing is a form of marketing that focuses on using key individuals (aka influencers) to drive a brand’s message to the larger market. Unlike traditional forms of advertising, which rely on mass media and reach large numbers of people indiscriminately, influencer marketing targets specific individuals who are known to be opinion leaders in their respective fields Influencer marketing expert Sam Adams is the Founder and CEO of SNFLWR Agencies, a marketing firm that specializes in Influencer Marketing and social strategy. In this episode, Sam helps us understand the range of possibles this marketing approach can offer businesses large and small. Find Sam at snflwragencies.com

There's a commonly shared belief that it doesn't matter if your video image looks bad, because it's the quality of your sound that matters. And yet, we encounter poor quality sound all over the place... from YouTube videos to podcasts to Zoom presentations. On this episode, you'll discover why the quality (and content) of your audio matters. Jodi Krangle is a Toronto based voice actor who works with major brands all over the world including Dell, BBVA, HGTV, Nespresso & Kraft. She's been heard in thousands of your favorite commercials and on your favorite brand websites too. Her voice has been described as warm, friendly and comforting with a hint of gravitas, and coupled with her years of professional work in sound, will take your project to the next level. On her podcast "Audio Branding", she and her guests offer advice on making an impact with sound and how sound influences us - both in our buying decisions and our daily lives. Being a sought after voice over talent, Jodi understands The Power of Sound. Follow her on Facebook, LinkedIn, Twitter & Clubhouse and check out her website at https://voiceoversandvocals.com.

Smart marketers are guided by data... and Gilad Bechar is one smart marketer. As the founder and CEO of Moburst, a global marketing agency, Gilad has served as a mentor to rising startups at Microsoft Accelerator, The Technion, Tel-Aviv University, Unit 8200, and as the Academic Director of the Mobile Marketing and New-Media course at Tel-Aviv University. www.moburst.com

As the saying goes, you need to first learn to walk before you can run. The same holds true for building a business. You need a foundation upon which to build. Daniel Mathews is a marketer, consultant, and serial entrepreneur who has witnessed countless businesses committing the cardinal sin of skipping the fundamentals of marketing. Daniel, however, helps his clients understand and leverage marketing fundamentals so they can grow, prosper, and benefit from more freedom! Find Daniel on LinkedIn

We humans are programmed to always be looking for "what's new." All too soon, we forget what we already have sitting right in front of us. In this episode, we welcome Reni Achkar, who launched his agency, Social Laboratories, in 2021, successfully scaling it to a 7-figure business. And he did it all leveraging assets he already owned. Currently, he is working on his online education platform Achkar Academy. One of his goals is to make marketing courses accessible for everyone, not just the people who can afford them. You can find Reni at reniachkar.com

For many businesses, marketing is all about generating new customers. Getting people to become first-time buyers. But that's a short-sighted way to look at things. Because when you consider the role of marketing as an operational mechanism in your business, you have a much more complete range of actions you can take to grow sales. Ultimately, the compounding affect to your business's bottom line comes by making small changes to your business, thereby creating dramatic impacts to your business bottom line. In this episode, we welcome Kyle Kruger, serial entrepreneur, master marketer, and coach to small businesses. You can find Kyle on LinkedIn or by visiting https://one-stop.business

The Fresh Princess of Email Marketing, Liz Wilcox is an Email Strategist and Keynote Speaker showing small businesses how to build online relationships, package up their “magic” and turn it into emails that people want to read and (more importantly) purchase from. In the span of 5 years, Liz grew and sold a successful blog, got bought out of her second company, and built the third into a multiple six-figure party that just won’t quit! In other words, she now teaches online entrepreneurs to simplify the whole “email marketing thing” and finally master their sales in a way that leverages their personality, vision, and values. She’s best known for her 1000+ users membership, 20 Minute Newsletter technique, and her Email Staircase framework she’s taught to tens of thousands of creatives, freelancers, ecommerce shop owners, and small businesses across the globe. Offline, Liz lives in Florida, loves to run, and is a walking 90s pop culture encyclopedia. Check out lizwilcox.com

The use of stories is among the greatest ways to get people to buy. And perhaps the most effective type of "story" to use when selling is the case study. Anfernee Chansamooth is a content strategist, copywriter, and podcaster. His company Simple Creative Marketing is known for creating case studies and epic blog posts to drive traffic for web business owners so they don't have to. He typically works with $1Mil+ services and software businesses that also sell online training. He’s worked with leading brands such as Bean Ninjas, SYSTEMology, and Hub Australia. He's been featured in Forbes, Inc, Good Men Project, and Huffington Post. Anf calls Sydney, Australia home. Check out the Case Study Guide here (no opt-in required)

When new businesses get started, they often model themselves after everyone else in that industry. But innovative entrepreneurs know there are many ways to set your business apart from others out there. In this episode, we'll be exploring the idea of high ticket and high value businesses with Chris Williams. Chris doesn't have a car, is an ultra-marathoner, and teaches experts simple methods for building high-ticket masterminds. He also has worked as a financial advisor, and runs a marketing agency specializing in elective surgery businesses. Learn more about Chris' Group Coach Nation project here

Businesses are constantly trying to find new and innovative ways to get the attention of prospects and stand apart from the competition. The default for many is to lower their prices. But in this episode, you'll discover how to offer incentives to get people to take action (and distinguish your offer from your competitors' offers). Marco Torres is the Founder of Marketing Boost, where he has helped thousands of business owners worldwide boost sales and scale their businesses by as much as 5-fold through the use of incentive-based marketing. Marco teaches entrepreneurs how to soar sales & marketing through the use of “Value-Add-Incentives” instead of discounts. His Facebook Group is home to more than 27,000 active business owners who are raking in sales with his advice and amazingly affordable subscription program. Learn more at MarketingBoost.com

James Hipkin joins us once again to dive deeper into website design for small businesses. In this episode we explore the concept of reflecting your buyer's journey effectively on your website in order to connect and extract sales more effectively. Book a call with James at vipchatwithjames.com

In this episode we discuss the importance of authenticity in marketing. We explore how the word authentic is often overused and misused, and why it's so important to be authentic in your marketing efforts. We also share some tips for how you can authentically market your business. Our guest, Alex Morris, is father to twins and joins us from Sydney Australia. He's the founder of To The Moon Digital, a digital marketing agency focusing on lead generation for coaches and consultants. tothemoondigital.com.au

What a thrill to welcome back direct mail expert, David Foley. In this episode, he shares insights on how to budget for and make money with direct mail. He also shares details of his new book, Postal Mail Profits in a Digitally Obsessed Age, which describes a marketing channel that has been forgotten (or ignored) by many marketers in recent years. Some say this channel is "old fashioned," "expensive," or even "dead," all of which are incorrect descriptions, particularly amongst those who have successfully executed campaigns. The book is divided into two sections: Part 1: The Case for Postal Mail in Your Business' Marketing Plan; Part 2: A Systematic Approach to any Postal Mail Promotion. Also, this book includes a bonus chapter (A Low-Cost and Easy Program to Grow Your Business) and a bonus offer with book purchases made in 2022 (a $365.00 value). David's website: 85percentopenrate.com Pick up your copy of David's book, Postal Mail Profits in a Digitally Obsessed Age, here

Starting in the 1980s, technology has played an increasingly important role in sales and marketing. But it wasn't until the late 1990s when marketing automation started to gain traction. Well it may seem like a scary or intimidating term for many small businesses, employing marketing automation can be simple... And extremely powerful. Danny Decker is a speaker, author, podcast host, direct-response copywriter, and marketing consultant for ambitious entrepreneurs. In 2018, he successfully sold his marketing agency which he built from zero to seven figures in just five years, despite operating in a highly-competitive industry. Danny is the author of Marketing Simplified, available through Amazon and all major book retailers, and he is also the host of several popular podcasts, including the Marketing Simplified Podcast. Danny is also the co-author of The Automatic Marketing Machine, which he wrote to help ambitious business owners learn how to stop wasting money on marketing that doesn’t work and learn how to instead create simple, effective marketing systems that actually generate a profit. To learn more about The Automatic Marketing Machine and Danny Decker, please visit: AutomaticMarketingMachine.com DannyDeckerMarketing.com

Have you ever heard the phrase "do good and make money?" That's a core principle behind today's topic. Not only is it possible for you to add philanthropic activities is an ongoing part of your business, but when it set up correctly, you can take advantage of free advertising opportunities sponsored by none other than Google. Reynaldo is a visionary, purpose-driven business leader who thinks that via their businesses, entrepreneurs can improve the world, and is on a mission to assist professional business owners in doing so. He is an entrepreneur, investor, author, speaker, educator, philanthropist, and contributor with a long list of accomplishments. Former tech executive whose 10-year career spanned several of the world’s largest military, government agencies, leading award-winning projects for clients including Lockheed Martin, U.S Navy, U.S Air Force, Disney, NASA, BMW and managing a budget of 30 Million. He also has other non-profit organizations where Reynaldo focuses on underserved communities to teach them about real estate, sales and marketing. Impact Annex

Lucas started his agency Twiz in 2018 with the goal of making a lot of money in order to help a lot of people. During that time, Twiz has gone on to do over $185k per month in revenue. Today, Lucas spends most of his time running his marketing agency, helping other agency owners scale, and building software to scale everything even faster. Check Out Lucas' Podcast Here

Many of the world's most successful businesses have a secret that's responsible for their growth. They invested time and energy in building relationships with their customers... through community. Some do it by holding events in the places of business. Others are active locally, sponsoring already existing communities. Some have chosen to go online, creating LinkedIn or Facebook groups... or, in increasing numbers, private communities outside of any social media platform. Today's guest, Dornubari Vizor, is the creator of one such platform that enables businesses, course and digital product creators, coaches, trainers, and others to grow through community. Starting out his entrepreneurship journey, Dornubari first worked to help authors launch best-selling books using quiz funnels and later launched LeadQuizzes, a lead quiz, and survey platform. Now he's developed GroupApp, the community platform for knowledge businesses. GroupApp brings your community, online courses, and digit products into one platform. Seamlessly engage with your members, share your knowledge, and get paid. Try GroupApp Find Dornubari on LinkedIn

Marketing can be a real chore for businesses. Especially when there is such hunger for constant content - both on social media and via email. Most businesses solve the problem by deciding to do nothing at all. Others do something... but poorly. And very few invest the time and energy to plan and produce content that's both useful and meaningful. In this episode, we dive into all of this with Deirdre, Founder & CEO of Capsho, software that helps entrepreneurs turn their stories into a bank of captions and emails. She is also the creator of Viralocity Marketing, author of The Traffic Formula and host of The Remarkable Entrepreneur & The Remarkable Entrepreneur’s Playbook podcast. She is a serial entrepreneur, having founded and led 7 businesses across 5 industries in the last 9 years, and has navigated the entire spectrum of experiences and emotions (the good, the bad and the ugly) that comes with starting, running and closing businesses. With her hands-on experience in successfully growing her businesses to 6 & 7 figures, she now coaches and works hands-on with entrepreneurs to turn followers into buyers (while only spending 2 hours a week on social media). Check out Capsho

Shawn Hill is the Community Director for NiceJob, reputation marketing software for businesses. Shawn teaches how to help create a community that empowers great companies to get the reputation they deserve and achieve true customer-driven growth. Discover more about NiceJob at get.nicejob.com

Simone Vincenzi is a multi-award winning serial entrepreneur and author who had helped people to launch more than 500 profitable businesses before he reached the age of 30. He writes for Forbes, Entrepreneur Magazine, The Huffington Post and regularly features on tv and radio talking about entrepreneurship and the current small business landscape. He works with startup entrepreneurs and experts who want to grow their existing business as well as multi-millionaires who want to launch new ventures. Learn more about Simone's work at www.gtex.org.uk

I'm a huge proponent of systems in business. Systems for hiring and onboarding employees... systems for managing money,... systems for selling... and, yes, even systems for marketing. Adi Klevit is the founder of the Business Success Consulting Group, a team of experienced professionals working together to provide business owners, entrepreneurs, and key executives with strategic implementation, process improvement and documentation, and long-lasting systems necessary to support business expansion. In this episode, Adi shares her insights into how to be systematic about your marketing. Learn more about Adi at bizsuccesscg.com

You've probably heard of marketers who specialize in one industry or another, like the automotive industry, or law firm advertising. But have you ever heard of a marketing agency that specializes in pet industry? Now you have! Because on this episode oh, you'll be meeting Phillips Hill, founder and CEO of Purebred Marketing, a digital marketing agency that specializes in driving growth for pet related direct to consumer brands. Learn more about Purebred Marketing here and connect with Philip at linkedin.com/in/philip-hill

In this episode, we're pulling back the curtain on how marketing agencies operate. Or, perhaps, how smart ones do. That's because we're talking about the strategic partnerships that often exist between agencies and the companies behind the marketing tools they employ. David's guest on this episode is Alex Glenn, former digital agency owner, VP of Growth, and now founder of Partnerprograms and Partnerhub.

Long before the internet came along, businesses had to get the word out about their products and services. One of the ways they did this was through a medium known as "direct mail." While many overlook this marketing channel these days, those in the know, understand there is still a huge opportunity (perhaps more than ever in the past) by using it. David Foley is a lifelong marketing and advertising practitioner with special expertise in database/direct marketing. David can be found at https://85percentopenrate.com

Marcio Santos is the founder of Nerd Digital and has worked with creators like Khe Hy from Radreads, Ted Seides from Capital Allocators, Robbie Crabtree from Performative Speaking, and more to grow their business. His specialty is coaching course creators to hit 6-figures in sales in six months or less. He's also a proud father of two boys, happily married, and a fan of chess. Check out Marcio's free course calculator at nerddigital.com/david

Coach A.M. Williams is a Business Growth Coach & Strategist who specializes in transforming small businesses into fast growth companies. He works with them to achieve explosive growth while minimizing additional costs. He is the owner of A.M. Williams Coaching Co., LLC and has personally coached and trained numerous executives, professionals, coaches and consultants over the past 15 years in the art of leverage to achieve greater business success. Having been diagnosed with incomplete paraplegia (extreme weakness in legs), Coach A.M. has discovered the gift of challenges, and has mastered the art of transforming adversity into one’s greatest advantage. He also is one of the Best-Selling authors of the book “Resilience: Turning Setbacks into Comebacks”. Coach A.M.’s magnificent obsession is helping high performing professionals and entrepreneurs use leverage to create the life they want. For more info on Coach A.M. Williams, go to www.coachamwilliams.com

Michael Griffiths is the founder and creator of The Partnership Club. The #1 tribe for consultants around the globe that want to be surrounded by other high level thinkers who challenge, push and inspire them to greatness. Michael has created 7 business over the past decade and sold 6 of them along the way. Having left the teaching profession in 2009 he has gone on to be seen as the leading authority around the globe on referral marketing and helping consultants to be more remarkable profitable and impactful in their business. Using neuroscience, brain chemicals, human biology, primal instincts along with referrals, networks and partnerships, Michael teaches consultants all over the globe how to dominate using ‘Human Marketing’ to stand out from their competitors and truly inspire their clients to be the hero in their own journey. Michael’s mission is simple… To Inspire one million consultants every year to play a bigger game in their business, to win every day and to be more profitable than ever before so they can contribute and help change society for the better. Learn more about Michael at www.michaelgriffiths.com.au

Marketing can be overwhelming for a small business. Especially when you're trying to target a small audience in a local community. But marketing doesn't need to be all that complex. In fact, most businesses simply need to solid foundational elements in place. Brian Ostrovsky is the founder and CEO of Locable which provides free and low-cost local marketing tools. He is also the author of “Marketing 3-4-5™: The Business Owner's Guide to Effective Local Marketing in 15-Minutes or Less.” Brian has taught Marketing 3-4-5™ to thousands of small businesses with dozens of local workshops with Main Streets and state programs around the US - the Tour continues in 2022. Learn more at locable.com

There's a lot you can learn about a person simply by observing the way they behave. And when you understand how someone thinks, learns, and makes decisions, it's a lot easier to know how to sell to them... or support them as a service provider. John Terry knows this topic well. As a two-time martial arts Hall of Fame inductee, John brings years of black belt experience to helping people, young and old, discover and develop the Black Belt Leader witihin and lead themselves with Black Belt Excellence. They can then use their leadership and influence to create high-performance, people-centric, values-based, non-leader-dependent teams and make an impact right where they are. John brings a warm sense of humor and a quick wit that immediately connects with his audience as he delivers an insightful message that inspires and motivates, while challenging those in the audience to grow and aspire to greatness. A best-selling author and in-demand international public speaker, John serves as an Executive Director and President's Advisory Council member with The John Maxwell Team. He is also a DISC-certified human behavior consultant, a Real-Life Management Master Trainer, and a CTAA-Accredited Emotional Intelligence Coach & Practitioner. As a certified speaker, trainer, and coach, John applies the same "Black Belt" principles he learned in the martial arts to teach leadership, team-building, influence, and communication. Although not everyone will earn a black belt in martial arts, John believes anyone can learn to live life as a Black Belt Leader in Life and live life with Black Belt Excellence.  When you are looking or "Black Belt" quality results in leadership, communication, personal development, or relationships, John delivers black belt excellence in coaching, mentoring, and training with wit and wisdom. After all...why JUST be a leader, when you can be a Black Belt Leader?   Learn more at beablackbeltleader.com

We're so often caught up in the "new" and "now" that we neglect to consider what happened in the past. This is very true when it comes to marketing. In fact, there is a huge amount of historical marketing data and a wealth of materials that most marketers (let alone business owners) have no idea exists. That's a shame, because there are powerful lessons within that material. Thankfully, there are scholarly experts like our guest, Csaba Borzasi, who know how to mine for the gold within ad campaigns from the past... and show us all how to model their success. Csaba calls himself an "Emotional Response Marketer," which is another way of describing his ability to extract action from consumers of the copywriting and marketing presentations he creates. In addition, Csaba is a trainer of others who wish to leverage the power of direct response copywriting to move their businesses forward. Discover Csaba's work at gameofconversions.com and steal the “Secret Recipe” behind 100 of the Most Profitable Ads of All Time… HERE

If you're familiar with the daily inbox routine of click, delete... click, unsubscribe, then you might want to give a listen to this insightful episode about improving your own email marketing before your emails suffer the same fate. Our guest, Meera Kothand, is an email marketing strategist and 3X Amazon Best-selling Author, publisher of MeeraKothand.Com, an award winning site listed as the Top 100 sites for solopreneurs in 2020, 2018, and 2017 and the popular CREATE Planners. Using her unique Profitable Email System™ and ADDICTED Business framework, she makes powerful marketing strategies simple and relatable so that small business owners can build a tribe that’s addicted to their zone of genius. She has been featured on Marketing Profs, YFS, Addicted 2 Success, and several other sites. When she’s not working with clients or on her next book, you can find Meera reading the Rebel Girls Series with her 8-year old daughter. Learn more about Meera at meerakothand.com

We're well into the 21st century, and yet technology still can be scary and overwhelming for many of us. Especially when we want to use technology to be creative in our marketing. This is a particular challenge in a culture that values video as a communication channel. After all, creating videos can seem like a huge project to take on. Thankfully, our guest, Michael Cheng, has a solution to make the entire process MUCH simple than you might think. Michael is the co-founder of Lumen5, an online video creation platform with over a million users worldwide. He started Lumen5 with a vision to democratize video creation so that anyone can easily produce engaging video content without prior video editing experience. Lumen5 has seen rapid growth in recent years and was featured on the Globe and Mail's 2021 list of top 100 fastest growing companies in Canada. Be sure to set up your free account today at lumen5.com

Too often, we try to communicate with our clients in a way that's comfortable for us, instead of adapting our communication style to meet them where they are. This can lead to misunderstandings and frustration on both sides. By meeting clients where they are, we can ensure that we're communicating effectively with them and establishing a strong working relationship. In today's episode, we'll discuss some different ways to meet clients where they are, as well as the benefits of doing so. Our guest for this episode is Dennise Kowalczyk, who describes herself as a multi-potentiality who divides her time between growing a consulting business with producing a podcast and convening groups of people to get the most out of life. Dennise got my start in the world of community radio as a volunteer at XPN in Philadelphia, PA, and really went to town with her passion at KBOO Community Radio in Portland, OR. Currently, she hosts and produces a podcast called BroadBand The Podcast where she shares her discoveries and includes conversational, curiosity-driven interviews. When Dennise is not podcast or running her monthly dinner club, she guides clients through online marketing activities through her consultancy, CTD Creative. Find Dennise on LinkedIn and at CTD Creative

First there was the email newsletter. Then there was the "news and special offers" email subscription. But today's consumers don't want to waste time or energy in their inbox. Which is why it's important for businesses to focus on creating more engaging and effective email content. That's why we've invited Emily McGuire, Owner and Chief Email Marketer of Flourish & Grit: An Email Marketing and Automation Studio, to join us on this episode. As someone who honors the grit it takes to get through this world, Emily appreciates ways to work smarter, not harder. With lessons learned over a decade in tech, sending thousands of email campaigns, and earning clients over $80 million in email campaign revenue, she loves sharing the mistakes and strategies of email marketing done well. Here's where you can find Emily: flourishgrit.com/speaking linkedin.com/in/mcguireemily instagram.com/flourishandgrit

Has your business been getting away from you? Is it out of control? In this episode you'll learn how to take back control of your business in small bite-sized actions performed on a consistent basis. Andrew Wallis ditched his comfy C-suite job, popped his laptop into his backpack, and hit the road in pursuit of freedom and living life on his terms. His mission is to help you identify your “star qualities” and develop your unique voice, so you can effortlessly communicate from the heart and attract an audience of raving fans. To learn more about Andrew, visit Visit me at my digital home at www.andrewwallis.me or search him out online @AndrewWallisHQ

Today's consumer is a very different person than he or she was even a decade ago. In this episode we'll be exploring how to rethink many of the basic assumptions we make about our customers. Michael “wrote the book” on understanding consumers. Literally. Hundreds of thousands of business students have learned about Marketing from his books, including Consumer Behavior: Buying, Having, and Being -- the most widely used book on the subject in the world. Michael often is asked to provide briefings to global executive teams who want significant increases in their bottom line and who understand that’s accomplished by a deeper connection with their customers Michael’s mantra is: We don’t buy products because of what they do. We buy them because of what they mean. He advises global clients in leading industries to make them more consumer-centric. He is frequently quoted in major media outlets such as The New York Times, USA Today, Adweek, and Time, and he is a Contributor at Forbes.com, where he writes about current trends in consumer behavior. His latest book, The New Chameleons: How to Connect with Consumers Who Defy Categorization, reveals why many of the important assumptions we make about consumers are obsolete today. As a Professor of Marketing (in the Haub School of Business at Saint Joseph’s University in Philadelphia) and an industry consultant, Michael combines cutting-edge academic theory with actionable real-world strategies. He helps managers get inside the heads of their customers so they can anticipate and satisfy their deepest and most pressing needs. An executive at Subaru said it best: “The man is a scholar who is current and street-wise.” Find Michael at michaelsolomon.com

Nope, that's not a typo... “markeding” is a mashup of Marketing + Education = markeding® (get it?). The concept is the brainchild of Lorrie Thomas Ross, the CEO of Web Marketing Therapy Inc., a marketing agency that diagnoses, prescribes, and guides healthy, sustainable marketing solutions and Wild Web Women, coaching and marketing support to help digital women grow gorgeously. Lorrie is staging a peaceful revolution on the way that people and companies think about and approach marketing. Web Marketing Therapy LorrieThomas.com WildWebWomen.com

In a world over digital overload, consumers crave real, tangible connections and experiences with the businesses they buy from. Direct mail, specifically personalized postcards, is memorable and drives high ROI at a lower cost than you'd expect. Michael Epstein has served as CMO of multiple 8 and 9 figure private equity backed online retailers where he successfully utilized direct mail to improve customer loyalty, retention, and profitability. He's now an investor and principal at PostPilot, a platform that allows you to send personalized postcards automatically at scale, as easily as you'd create an email campaign. Learn more about PostPilot and try it free at postpilot.com

Wayne Mullins is on a similar mission to mine... to help businesses think and act more strategically in their marketing. To that end, he's devised three critical questions each and every business should be asking about its marketing. These questions are at the core of our discussion on this episode. Wayne is a husband, father of 4, founder, CEO, entrepreneur, and author. He’s a generous soul, a risk-taker, and an out-of-the-box, against the grain thinker & leader. Over the past 20 years, Wayne Mullins has scaled multiple companies and helped hundreds of entrepreneurs do the same with their companies. Wayne influences more than 250,000 entrepreneurs annually through his blog, books, and training programs. Wayne has personally worked with clients in over 100 industries – from every corner of the globe. You can find Wayne at uglymugmarketing.com

So many businesses overcomplicate marketing. In fact, many jump past the basics, and shoot themselves in the foot as a result. That's why it's so important to get back to the fundamentals of marketing. Leon is a visionary Marketing Coach obsessed with simplifying the often complex world of marketing into its essential components, how to persuade a person to buy from us with integrity and emotion that invokes a positive result. His experience spans many different projects and over 20 years, meaning he speaks from doing what he loves to talk about most. He is not a theorist, but a real business owner with a passion for marketing Find Leon at... facebook.com/leonstreetespeaker youtube.com/user/leonstreete

We're at again, talking about email marketing (one of my favorite topics). In this episode, we welcome Heather Cherry, a Copywriter at Heather Cherry Consulting Co, a freelance agency offering marketing copywriting and content creation. Heather has been writing professionally for over 13 years. She has been published in SELF, Forbes, Pittsburgh Parent, Nanny Magazine, and Scribd. She published a marketing guidebook, Market Your A$$ Off. She has also worked as a Journalist for The Ridgway Record. She holds a master’s degree in Professional Writing from Chatham University. Heather specializes in authentic storytelling, email marketing, content marketing, and website copywriting. Find Heather at www.heathercherry.com

What's a Challenger Brand? As President of BottomLine, Lisa Genovese supports Challenger Brands to evolve their business, creating more impact on the world around them. For Lisa, advancing a business requires more than a surface-level strategy. This is why Lisa and her team hyper-focus on their unique Impact Assessment process to uncover key insights, and help clients see what others may not. BottomLine’s global team helps clients implement kick-ass strategies centered on strong market research insights that consistently improve conversion rates, increase sales, and profit margins. Find Lisa at wearebottomline.com

Justin Nassiri is the founder of Captivate.ai, which turns a podcast into a month of data-driven, snackable content for social media. He served in the US Navy on submarines, is a Stanford MBA, and lives in Denver, Colorado. Learn more about Captivate here

Alison Ver Halen is a content marketer and SEO strategist who founded her company, AV Writing Services, LLC, to help more people expand their online presence and position themselves as thought leaders. You can connect with Alison at https://www.linkedin.com/in/alison-ver-halen/

John Timmerman is the founder & CEO of Good Monster, a strategic marketing agency that helps growth-focused businesses through profitable marketing and advertising strategies. In addition to being the leader of a global team of revenue drivers and brand builders, John is also the Co-founder of NoBulCON, a business conference and workshop series with speakers like Gary Vee, David Meltzer, Shay Rowbottom, and more, and the founder of Jaxon Jovie, an American-made denim brand. His expertise is the driving force behind transforming operations, culture, marketing, sales, and leadership to drive efficient, effective, and remarkable results in a digital age. You can learn more about John here: https://linktr.ee/johntimmerman https://thegoodmonster.com/

Pankil Shah is an entrepreneur, founder, and content marketing expert with over 10 years of experience leading product and growth for tech companies. He is the CEO of Outranking.io, an AI platform for writers, editors, and SEO professionals to create create web content. Try Outranking for Free Here

Brian Casey is the lead content marketing coach at IMPACT, an inbound marketing agency that teaches companies how to become the most trusted voice in their space. IMPACT Find Brian on LinkedIn

It's crazy how much businesses rely on technology these days... and yet, when something goes wrong (like we lose access to the internet or someone hacks our database), we don't know what to do or how to fix it. That's where the expertise of our guest comes in... Josiah Philipsen is the owner of NextTech Consultants. They use technology to free up time in your business allowing you to focus on what you do best -- growing your business. As a business owner and father of three boys he understands the importance of simplifying your life. His favorite conversations are about family, business, and tech. NextTech Consultants