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Business
David Baer
How can small businesses make incremental improvements in their marketing? This show explores how to think strategically (rather than tactically) and develop systems that support predictable and consistent business growth.
For many businesses, marketing feels like a necessary evil... where money seems to fly out the window, with little to show for it. It seems like things are getting more complicated all the time, with way too many ways to advertise and promote your business.
It doesn't have to be this way!
David Baer and his guests share insights into what's important, what's not, and the core principles behind smart marketing that small business owners and entrepreneurs must have in place... no matter what marketing tactics they are using.
Each episode contains powerful information to help you think strategically about your business, drive targeted traffic and attention your way, and grow your bottom line through "more perfect" marketing.
Building Trust through Authentic and Ethical Marketing (with Cat Valverde)
What if I told you that the key to a successful marketing strategy might lie in something as simple, yet profound, as sticking to your values?
On this episode we explore the revolutionary potential of ethical marketing with Cat Valverde, a marketing professional who turned a burnout moment into a powerful business driven by ethics, integrity, and authenticity.
These days marketing is often treated with skepticism, so Cat’s approach is a breath of fresh air. Her story is deeply personal and rooted in a quest for authenticity. Cat believes that intertwining personal values with business practices is not only possible but essential for long-term success. This is a topic worth considering, especially if you are tired of the cutthroat, often unscrupulous tactics that have come to define much of the marketing landscape.
With joy in her heart, a Harvard MBA in progress and over $5 million in direct revenue created for clients to date; Cat Valverde is excited to laugh, take a deep breath and crack open the spreadsheets with us. Her focus is digital revenue strategy in the post-ads economy.
She's most curious about the part we tend to talk about least in the digital business space: How's it (really) going financially?
Founder of Profeshh and a digital marketing expert, Cat is on a mission to bring transparency and fairness into the marketing world. Growing up knowing that her father pioneered the unsavory telemarketing scams of the '80s and '90s—schemes that preyed on the elderly and vulnerable—Cat developed a deep-seated commitment to ethical and equitable business practices.
This background fuels Cat's passion for creating marketing programs built on transparency, trust, and authenticity. With her latest program, she helps small businesses reengage and reactivate their email lists, bringing tailored, data-driven strategies to help them thrive. She's most excited to connect with SaaS, course creation, agency and eCommerce teams.
Cat believes that there's enough sunshine for everyone. No matter what the economy looks like. When you're dedicated to ethical marketing, equanimity and bring a unique impact to the marketplace, you win. She and her team at Profeshh are here today with real cashflow solutions that you can implement right now, at no cost.
Links Mentioned:
https://emailrevamp.com
32:5818/11/2024
[MPM Live] How To Eliminate Spray And Pray Marketing
Marketing is a super-competitive activity... and many businesses inadvertently adopt a haphazard approach, hoping that something—anything—will stick and bring in customers.
But what if the "spray and pray" and "throwing spaghetti at the wall" techniques are not just ineffective, but detrimental to your business?
On this episode of More Perfect Marketing Live, we explore this critical topic and provide a roadmap to ensure your marketing dollars are well spent.
Haphazard marketing, often described with terms like "random acts of marketing" or "throwing spaghetti at the wall," can drain resources without yielding meaningful results.
These scattershot efforts miss the mark because they lack strategic focus. It's a common trap for businesses to fall into, especially when bombarded with numerous marketing channels promising the world with minimal effort.
Understanding why this approach fails and learning to replace it with a systematic, customer-centric strategy is essential for the success of any enterprise.
When businesses operate without a clear plan, they risk enormous waste—of time, money, and effort.
For small businesses, this waste can be particularly catastrophic, affecting not just the bottom line but the overall quality of life of business owners. Imagine sacrificing personal goals, such as a family vacation, to fund a marketing campaign that ultimately flops. It’s not just frustrating; it’s avoidable.
Tune in to discover just how to avoid this fate.
Links Mentioned: https://thepreparedgroup.com/book
27:4811/11/2024
The Power of Personal Stories in Modern Marketing (with Brad Bucceri)
Sometimes, it’s not what you’re selling but how you’re telling the story that determines success.
For many businesses these days, standing out involves more than just showcasing a product's features. Consumers are becoming more sophisticated and selective, often looking for more than just the utilitarian aspects of what’s on offer. That's why integrating personal stories and emotional connections into your business can make all the difference. These stories resonate with your audience on a deeper level, forging bonds that transcend mere transactions.
On this episode of More Perfect Marketing, I’m joined by Brad Bucceri, who shares an incredible insight into the power of emotional storytelling in business marketing and how it can redefine success.
Brad Bucceri, a seasoned marketing expert, has dedicated many years to the world of marketing, guiding small business owners through the evolving landscape of digital platforms. Frustrated by the complacency instilled by the Internet, Brad believes traditional unique selling propositions (USPs) have lost their impact. His mission is to educate entrepreneurs on the importance of standing out in a crowded market, not by claiming superiority, but by showcasing their unique identity. Through his work, Brad aims to transform marketing strategies, helping businesses position themselves as the only choice for their target audience.
Links Mentioned:
Find Brad Bucceri on LinkedIn at linkedin.com/in/bradbucceri
33:0504/11/2024
Middle of the Funnel Marketing Excellence (with Brandi Starr)
Many businesses overlook the crucial middle phase of the sales funnel, fixating instead on attracting new leads or closing sales. But, neglecting the middle can lead to missed opportunities and wasted efforts. By focusing on the middle of the funnel (MoFu), you can refine leads and ensure smoother transitions to the final purchase decision, ultimately boosting your conversion rates.
On this episode I explore the significance of the middle of the sales funnel and how businesses can effectively engage with prospects during this critical phase. The middle of the funnel acts as a bridge between initial engagement and the final sale, nurturing leads to ensure they are ready to convert. By maintaining continuity and delivering relevant communications at every stage of the buyer's journey, businesses can significantly enhance their chances of successful conversions.
Joining me in this exploration is Brandi Starr, a marketing powerhouse with over 20 years of experience shaking up B2B and B2B2C companies. As COO at Tegrita, a consultancy that unlocks the power of email, she's all about transforming processes, enhancing go-to-market strategies, and ensuring smooth customer experiences. Named one of the Top 50 Women in MarTech, Brandi blends strategic vision with operational savvy. She's also the co-author of "CMO to CRO" and the host of the Revenue Rehab podcast, known for turning ideas into action and inspiring others in the marketing world.
Links Mentioned:
revenuerehab.live
tegrita.com
36:3428/10/2024
[MPM Live] End The Revenue Roller Coaster For Good
It’s something every business owner, whether managing a small enterprise or a large corporation, has experienced but rarely talks about— the unpredictable and often nerve-wracking revenue roller coaster. Why is revenue one month booming and the next plummeting?
On this episode of More Perfect Marketing Live, we tackle this very issue, providing actionable insights and practical advice for maintaining steady, predictable growth.
Understanding the reasons behind fluctuating revenue isn't just for the number crunchers. It's crucial for anyone looking to build a sustainable business. The unpredictability of revenue can lead to sleepless nights and anxiety, distracting from your core mission. Worse yet, constant revenue swings can put your business at risk, blocking you from planning effectively, investing wisely, and ultimately growing your venture to its full potential.
In this episode, my guest and business partner Ken Cook, who has years of experience working with small and large businesses alike, explains why this phenomenon happens and shares expert advice on how to break free from this cycle.
With proven strategies and straightforward steps, Ken reveals how setting aside time to work on the business, not just in it, can set the foundation for stability. He emphasizes the unparalleled importance of sales pipeline management and maintaining consistent sales efforts, no matter how overwhelming your to-do list may become.
Links Mentioned:
thepreparedgroup.com/book
23:4521/10/2024
How to Hire Your Business Technology (with Kronda Adair)
Ever wondered why some businesses seem to have seamless marketing and operational processes while others constantly struggle with data issues?
On this episode I explore this crucial topic with tech and marketing expert, Kronda Adair. We discuss the importance of having access to and control over your business data and how this can significantly enhance your automation efforts and overall business efficiency.
Kronda Adair has a rich background in web development and marketing. She transitioned from creating websites to offering marketing education and technology consulting. With her "Million Dollar Systems" service, Kronda helps businesses audit and improve their tech foundations to better support their marketing efforts.
To learn more about Kronda and her services, you can visit her website at karveldigital.com. She’s also active on social media, sharing more tips and insights.
Links Mentioned:
https://karveldigital.com
33:5207/10/2024
Bringing Madison Avenue Strategies to Main Street Businesses (with Nick Smith)
In an era where marketing messages bombard us from every direction, how can businesses stand out and build meaningful connections with their audience?
On this episode of More Perfect Marketing, we explore the power of humanizing customer relationships to not only capture attention but build trust that leads to lasting success.
Picture a world where every ad you see is relevant and resonates with your needs and values. Imagine never rolling your eyes at another misaligned ad again. It sounds nearly impossible, right?
Yet, this is exactly what we explore as Nick Smith, our guest from Loud Canvas Media, shares his expertise on tailoring marketing efforts to diverse customer segments.
Understanding and connecting with your customer's unique needs is essential in today's market. Nick discusses why businesses must go beyond generic messaging and genuinely communicate with their audience in a way that matters. By delivering the right message to the right person at the right time, businesses can move from being just another brand in the crowd to a trusted advisor and problem solver.
Nick Smith is a seasoned digital marketing expert and the President of Loud Canvas Media, where he supports over 1,000 websites and 400 active clients.
With a unique journey from being a pastor to leading strategic marketing campaigns in the Pharma industry, including work on three of the top 10 most expensive drugs globally, Nick brings a deep understanding of purpose-driven leadership, rare disease strategy, and impactful storytelling.
Links Mentioned:
www.loudcanvas.com
32:3030/09/2024
Smart Google Ads Compliance (with John Horn)
If you’ve ever wondered why your business isn’t performing well on digital platforms or, worse, had your ad account suspended unexpectedly, then this episode is for you. We explore why digital platforms like Google and Meta have become the new gatekeepers of advertising and how this impacts your ability to reach your audience.
On this episode, I'm joined by John Horn, who shares invaluable insights into the ever-evolving landscape of digital advertising. Understanding how these platforms regulate ads can mean the difference between a thriving online presence and frustrating limitations that stifle growth.
John Horn is the CEO of StubGroup, where he helps small business owners and marketing teams struggling with paid ads to achieve real ROI. John combines expert ad management with a personalized, boutique approach that fosters close client relationships and ensures sustainable growth without the risk of unexpected setbacks like ad disapprovals or suspensions.
Links Mentioned:
https://stubgroup.com/free
32:3516/09/2024
Creating & Marketing the Epic Encore Community (with Ted Prodromou)
As people transition from the work life that's defined their daily routine into a new phase of life, they often face unique challenges like social isolation and a lack of mental stimulation. But what if there were ways to turn these challenges into opportunities?
That's the topic we're exploring on this episode, together with Ted Prodromou, a veteran in business and marketing who is currently working on a new project connecting men who are transitioning from employment (or full-time work) into the next stage of their life.
Ted's major effort, "Epic Encore," is an online community aimed at supporting those who want to stay relevant and continue learning and working. This community will feature experts who can provide webinars and classes, and participants who can share their experiences and get guidance on building a small business or finding balance in retirement.
LINKS MENTIONED:
epicencore.life
32:3902/09/2024
Programmatic Marketing’s Edge in Modern Advertising (with Pierce Ginzberg)
Have you ever wished that your marketing budget could be more efficiently allocated, reaching the right people at the right time on the right platforms without the constant guesswork?
Programmatic advertising might be the solution you're looking for. It's a game-changer in the world of digital marketing, allowing businesses to serve highly targeted ads in the most relevant spaces, ultimately optimizing both reach and engagement.
On this episode we're exploring the multifaceted world of programmatic marketing with Pierce Ginzberg, the Chief Growth Marketer and owner of Electrik Kettle. He is a Florida native living in Denver and a University of Florida graduate from the College of Agricultural and Life Sciences.
He leverages 12+ years of experience and expertise in programmatic advertising, sales, and marketing to provide value throughout the customer lifecycle. His goal is helping organizations access high-quality marketing solutions. He has a diverse background in social impact, e-commerce, and food and resource economics.
Pierce has worked with mom and pop shops to billion dollar entities in sports, healthcare, and education. He is passionate about empowering brands with cutting-edge technology and data-driven strategies. He holds multiple certifications in marketing technologies, goal setting, and high performance habits.
In his spare time, Pierce is an avid audiophile, outdoor adventurer, and paw-father to two rescues named Casper and Patches.
Links Mentioned:
https://electrikkettle.com/
https://www.linkedin.com/in/pierceginzberg
34:2826/08/2024
Elevating Nonprofit Revenues and Donor Engagement Systems (with Howard Levy)
Have you ever considered that the main obstacle for many nonprofits isn’t just raising funds but effectively sharing their success stories? Understanding this distinction can be the key to unlocking the true potential of nonprofit marketing.
On this episode we explore how smart strategies and data-driven approaches can elevate nonprofits in the same way they're used in for-profit businesses.
Our guest, Howard Levy, has helped hundreds of organizations overcome their inertia, wake up their brands, and reach a higher level of success. Recognizing the need for nonprofits to tell their stories more effectively to drive awareness, he founded one of the first marketing agencies focused specifically on the needs of the nonprofit sector 30 years ago.
As President of Red Rooster Group, he’s partnered with organizations across a range of causes, revitalizing their brands to remain relevant. He has helped nonprofits to update their missions to meet the moment, change their names without losing their history, reframe their stories to expand nationally or internationally, and create cohesive visual identities to connect fractured chapters.
Links Mentioned:
redroostergroup.com
34:2512/08/2024
A Guide to Systematic Business Scaling (with Brad Matineau)
Scaling a business can often feel like you’re wearing a shirt that’s just a size too small – uncomfortable and restrictive. On this episode of "More Perfect Marketing," Brad Martineau shares his insights into how businesses can grow smoothly and steadily, avoiding the common pitfalls of trying to expand too quickly without the right foundational steps.
A lot of entrepreneurs dream of rapid growth, but trying to jump to the finish line can be counterproductive and stressful. Brad brings a refreshing perspective to the discussion, focusing on foundational business principles that ensure growth is sustainable and enjoyable. He provides practical advice on the stages of business growth and emphasizes the importance of prioritizing and perfecting each phase before moving on.
Brad's "smooth scaling" framework is a step-by-step guide designed to help businesses grow efficiently. On the episode, he discusses the four main phases of this framework: Prove It, Streamline It, Market It, and Delegate It.
Creating a business that not only grows but thrives, requires more than just scaling up operations. Brad emphasizes the significance of making customers happy as the core of any business's foundation and success.
Throughout our conversation, Brad’s passion for supporting and simplifying the complexities of running a business is evident. With his structured approach and practical advice, he offers actionable insights for entrepreneurs looking to scale without the common growing pains.
Links Mentioned:
smoothscaling.co/mpm
36:2205/08/2024
The Future of Marketing Automation & AI (with Laura Kamrath)
Have you ever wondered how Artificial Intelligence (AI) can revolutionize not just the tech industry, but marketing as well? On this episode we explore the intriguing world of AI technology in content creation and marketing strategies with our guest, Laura Kamrath, as we seek to understand both the prospects and challenges AI introduces for businesses, especially small to medium-sized ones.
AI technology’s rapid advancements are reshaping the way marketing operates, offering tools that can vastly improve efficiency, customer understanding, and engagement. Integrating AI into your marketing toolkit can lead to smart automation, creating a competitive edge much like the rise of iPhones transformed mobile communications. However, with possibilities come the complexities—learning to navigate the sea of AI tools efficiently is no small feat. For business owners, AI could be the lever that catapults their success, but it requires more than just adoption; it demands understanding and a strategic approach.
Laura is a geologist with an MBA and a digital marketing agency. She started out logging oil wells and started her marketing agency - Zebra Marketing Solutions - in an oil & gas downturn in 2015 because helping people grow businesses is, as she puts it, what "lights her up."
Laura is an innovator who is always seeking a better way of doing things. She is also the co-founder of FRAXIS C-Suite, a fractional C-Suite company with 5 co-founders in different disciplines.
Links Mentioned:
Zebra Marketing Solutions - zebramarketingsolutions.com
Facebook group - zbra.live/grow
35:2129/07/2024
The Intersection of Technology, Business Growth, and Leadership (with Clayton Patterson)
Have you ever wondered how the rapidly advancing technology and revolutionary business models shape the growth and management of businesses?
On this episode we explore the connection between business growth, digital marketing, as well as the evolving role of artificial intelligence.
Our special guest, Clayton Patterson, shares insights from his rich entrepreneurial journey, the lessons he learned along the way, and the strategic value of integrating AI in business.
Clayton is only in his mid-30s, but has already started a law firm, a venture capital investment group, a digital marketing agency, and is cancer survivor.
For those keen to dive deeper into digital marketing's principles, Clayton has written a book titled "Blast Off: What Executives Need to Know About Digital Marketing." This resource is designed for CEOs and executives who may not need to be marketing tool experts but should understand key metrics, KPIs, and SEO basics to hold their teams accountable.
The book aims to equip high-level leaders with the knowledge to have meaningful conversations about digital marketing strategies, ensuring they can manage and direct their company's marketing efforts effectively.
Links Mentioned:
claytonpatterson.com
34:3722/07/2024
Effective Marketing and Business Humanization (with Jocelynn Flowers)
Handling tasks that don’t spark joy or don’t translate well into effective marketing efforts is not uncommon among business owners. Many find themselves buried under tedious activities that bring little return on investment.
Have you ever wondered what it would be like to free up that time and focus on what really counts?
On this episode we explore this problem and discuss practical solutions with Jocelynn Flowers, an expert marketer who helps clients reach their target audiences effectively by promoting their unique strengths and capabilities. She addresses common pitfalls in marketing strategies and offers insightful recommendations for improving them.
Jocelynn brings a wealth of knowledge to the table, viewing each new client with respect for what they have already accomplished. This respectful approach enables her to guide clients without dismantling the foundation they have built.
Links Mentioned:
jflowersmarketing.com/5-steps
35:5815/07/2024
Authenticity, Impact, & Minimalism in Email Marketing (with Chelsea Beauchamp)
Many businesses underestimate the power of email marketing, often viewing it as an outdated or ineffective tool. But what if I told you that email marketing, when done right, could revolutionize how you connect with your audience and drive meaningful interactions?
On this episode we explore the untapped potential of email marketing with Chelsea Beauchamp, who believes passionately in its ability to achieve diverse business goals.
Chelsea is an email marketing expert who works with subject matter experts, coaches, and thought leaders. She focuses on leveraging existing resources and simplifying complex processes to maximize marketing impact. Chelsea's approach to email marketing is deeply rooted in authenticity and storytelling, making her advice both practical and engaging.
In our conversation, we touch upon the principles that guide Chelsea's work: minimalism, simplicity, intuition, and a touch of magic. These principles help her turn ordinary content into impactful narratives that resonate with subscribers. By guiding readers through a well-thought-out journey, Chelsea helps businesses transform content into a tool that makes a difference.
Chelsea also touches on the importance of clarity. In email marketing, being clear should always take precedence over being cute or clever. Clear communication, combined with a dash of personality, ensures that your message not only reaches your audience but also resonates with them.
Tune in to this episode to uncover a wealth of actionable insights and practical advice from Chelsea Beauchamp. Her expertise can help you rethink and reinvigorate your email marketing strategy, making it a powerful tool for achieving your business goals.
Links Mentioned:
minimalistmarketer.co
36:4508/07/2024
Empowering Your Website for Marketing Success (with Monica Pitts)
I'm always on the lookout for innovative strategies that can revolutionize the way we approach our audience.
So on this episode, I'm excited to explore a topic that highlights the pivotal role of website content in not only building an audience but also in generating leads. A website isn't just a digital placeholder; it's a dynamic tool that can propel your business forward, and our guest today sheds light on how to harness its full potential.
Joining me is Monica Pitts, a seasoned expert with a passion for helping businesses thrive online. With a background in website building and aerial dancing hailing from Missouri, Monica brings a unique perspective to the table. Her company's dedication to supporting clients in various industries – from nonprofits to construction and education – showcases her unwavering commitment to understanding her clients' needs and tailoring solutions that drive real results.
In our conversation, Monica stresses the critical importance of creating targeted content that resonates with the buyer's journey of your potential customers. She emphasizes the need for intentional and purposeful content creation, focusing on topics that address your audience's specific needs and pain points to drive engagement and conversions.
Monica's insights on using websites as a hub to streamline processes, automate tasks, and enhance customer interactions underscore the transformative power of a well-crafted online presence.
Links Mentioned:
mayecreate.com
What To Put On Your Website
36:2301/07/2024
Building Trust through Genuine Content (with Atiba de Souza)
Many businesses think content creation is simply about pushing out information and attracting as many eyeballs as possible, but there's a lot more to it.
Successful content strategy is about being seen by the right people and engaging them in meaningful ways.
In this episode, we're going to dig into the heart of effective content strategy and how it can grow your business by genuinely addressing your customers' needs and pain points.
Our guest, Atiba de Souza, shares key insights on how to use content wisely and purposefully to boost your business’s revenue, rather than just creating content for the sake of it. This might seem like a simple idea, but many businesses overlook it.
When it comes to content marketing, understanding your audience's pain points and providing them with solutions they’re actively searching for is crucial. Instead of trying to attract everyone, it's more effective to repel some people and deeply attract those who are your ideal customers.
Atiba is the Video Content Superman who was killing Search Engine Optimization (SEO) before the term was even invented. Using a unique method of blending storytelling with search keywords for more than 15 years, he has ranked regional and national brands in the US on page 1 of Google.
Atiba is an Award Winning marketer who has been featured on many renowned platforms, including Traffic & Conversion Summit, Affiliate Meet Markt, Founders Board, Digital Marketer Blog, Fox, & USA Today. As well as top-tier podcasts like Marketing Ink Podcast by Allie Bloyd, Digital Marketer Podcast, and Chasing Insights by Vince Warnock.
When he is not geeking out on the latest SEO principles and AI trends, Atiba is a man of God, husband, father, and IG Food Influencer in the Washington, DC area.
Links Mentioned:
https://meetatiba.com
33:2824/06/2024
Quick & Easy Content That Builds Relationships and Brands (with Aaron Witnish)
Isn't it fascinating how the digital landscape continually reshapes our approach to business growth?
In modern marketing, old strategies are constantly refurbished, and brand-new tactics are rolled off the assembly line every day.
One methodology that has taken center stage is content marketing, particularly the use of video content to establish credibility and authenticity. This approach not only enhances your brand's voice but directly influences how effectively you can attract and engage your target audience.
Our fast changing digital environment demands adaptation and a precise understanding of how to foster relationships with potential clients through social platforms. The importance of creating content which not only appeals to but resonates with, your demographic cannot be understated, especially when these efforts translate into business leads and heightened brand awareness.
In this episode I'm thrilled to discuss these impactful strategies with Aaron Witnish, Founder of contentonly.au which specialises in an extraction system that creates 30 Days Of Content In 90 minutes a month.
Aaron is an authority in the art of leveraging content to sculpt an authoritative online presence. His insights into the necessity of a primary platform for community building, the effectiveness of video over other content forms, and strategic engagement through comments and conversations provide a treasure trove of actionable advice.
Links Mentioned:
contentonly.au
34:4717/06/2024
Human Psychology and Automation in Ecommerce (with Toccara Karizma)
Is your business struggling to turn leads into loyal customers? If you've ever felt overwhelmed by the complexity of lead generation and management, you’re not alone. Many businesses, especially in the eCommerce sector, grapple with not only attracting potential clients but effectively converting them into revenue.
Growing a business is no longer just about having a great product or service. It’s equally about how efficiently you can handle leads, understand what your potential customers want, and cater to those needs before they even have to ask. This shift requires a deep dive into the systems and processes that facilitate such efficiency, particularly through automation and keen psychological understanding in sales tactics.
On this episode I had the pleasure of chatting with an exceptional guest, Toccara Karizma, a digital marketing consultant & online business growth strategist.
Karizma Marketing, her full-service digital marketing agency, is dedicated to growing elite eCommerce brands online through an omni-channel approach, including social media marketing, email marketing, SEO, SEM, website conversion rate optimization, and more.
Her 5-star ad agency is a trusted Shopify Partner, Klaviyo Gold Master Partner, & Privy Platinum Partner.
After building her own successful eCommerce business back in 2007, she is now considered a top eCommerce marketing expert, generating over 8-figures in annual revenue for her clients, and overseeing over 1 million unique email subscribers. She's been featured by Shopify, Keap, GoDaddy, Klaviyo, Privy, and more. Her trailblazer approach to digital marketing and deep expertise in the online business growth space is why we've asked her to join us today.
Links Mentioned:
karizmamarketing.com
35:1410/06/2024
Mastering the Google Business Profile (with Marilyn Jenkins)
Have you ever wondered how a simple tweak in your online presence could dramatically enhance visibility and attract more customers? Well, you're about to discover why mastering your Google Business Profile (GBP) is not just an option but a necessity for local businesses striving to thrive in today’s digital marketplace.
In the constantly evolving landscape of digital marketing, Google Business Profile has emerged as a powerhouse tool, pivotal in connecting businesses with local customers. Its influence in local search results is so profound that neglecting it could mean missing out on significant engagement and potential revenue. Setting up a GBP doesn’t just put you on the map; it effectively elevates your business profile to meet your customers right where they look - on their immediate digital path.
I had the pleasure of chatting with Marilyn Jenkins, a digital marketing expert with 16+ years of experience, helps businesses grow through paid advertising, social media management, and SEO, especially Google Business Profile optimization. Her clients have achieved significant growth, some exceeding $2 million in sales and experiencing 14x ROI. Her book, "The Google Business Profile Training Guide," teaches businesses to dominate local search.
If you're not familiar with Google Business Profile or needing a thorough refresher, Marilyn offers an exceptionally valued package at just $27, which includes a checklist and AI-generated content prompts that simplify the entire content creation process. Trust me; this is a bargain for the value-packed insights and tools you get, which can revolutionize how your business attracts new clientele.
My conversation with Marilyn serves as a critical reminder of the transformative power of well-curated and managed digital tools in growing and sustaining a business. The insights she shares underscore the customized approach needed to manage GBP, especially for global and multi-location businesses, highlighting once again why one-size-fits-all solutions just don’t cut it in truly effective digital marketing strategies.
Links Mentioned:
maximizeyourgbp.com
37:0103/06/2024
Operational Capacity Meets Marketing Strategy (with Jennifer Tamborski)
Tt's easy to overlook the backbone of sustainable business growth: the synergy between operations and marketing. That's right – before you prop up your latest ad or funnel, stop and ask yourself, "Is my operational capacity in tune with my marketing endeavors?" It's a question that could very well make or break your success.
This often-underestimated relationship is crucial. Without a robust operational framework to support it, a business's marketing efforts may attract customers that the company isn't yet equipped to serve.
The result? A tarnished reputation, exhausted teams, and a bitter struggle to scale. Let's face it, nobody wants to be that business teetering on the edge of success and collapse, especially not when you're closer to burnout than you've ever been. Spotting the red flags, like stagnant sales and overwhelming workloads, is the first step to pulling your business back from the brink.
Speaking of mastering the art of balance, I'm thrilled to introduce my guest on the latest episode of "More Perfect Marketing," Jennifer Tamborski. With a treasure trove of insights bending the very fabric of traditional marketing wisdom, Jennifer brings to the table her extensive experience in both digital marketing and operations. From her own podcast to guiding businesses through their growth phases, she firmly believes in a business model that does not stretch resources thin, maintains sustainability, and guards mental health.
Jennifer is a seasoned Digital Marketing Strategist, specializes in empowering business owners with innovative marketing and tailored digital strategies.
With over a decade of agency experience, she understands the challenges entrepreneurs face, particularly those striving to reach the 250K mark and beyond.
Jennifer focuses on providing actionable insights and guidance to help businesses surpass their goals and scale their business without overstretching resources. She's the go-to partner for turning big dreams into tangible realities.
Links Mentioned:
virtualmarketingexpert.com
34:1027/05/2024
Evolving Website Design for Optimal Business Benefit (with Matt Levenhagen)
We are overflowing with digital content. Standing out in the sea of internet businesses is like finding a needle in a haystack. But what if I told you that while the rest of the crowd is busy zigging, you can zag your way to Google's heart by prioritizing quality and genuineness in your website?
That's exactly the sort of wisdom our guest today brings to the table—strategies that not only entice search engines but also truly engage your audience.
It all hinges on the golden rule of internet business: building a legitimate site flush with quality content. Sure, calls-to-action and sales pages are vital, but to win Google's favor and customer loyalty, you need to deliver value that extends beyond the transactional. This shift does not mean neglecting the art of conversion through sales pages, funnels and traffic from joint ventures, or affiliate programs. Rather, it's about balancing those elements with content that educates, entertains, and enlightens your visitors.
Understanding the context in which users land on your site is also crucial. Whether they arrive via organic search, pay-per-click, or otherwise, grasping this context goes a long way in delivering a tailored experience. It's a matter of knowing what your visitors are looking for before they even click—essentially decoding buyer intent from keyword searches.
My guest today, Matt Levenhagen, breaks down the particulars of buyer keywords against general information keywords, framing this understanding as a cornerstone of successful marketing.
Matt's journey in the digital field began in 2003, evolving from affiliate marketing to a focus on web design and development by 2012. This journey led to the founding of Unified Web Design in 2019, where Matt and his team specialize in crafting tailored web solutions. Known for making complex digital strategies accessible and fostering effective international team collaboration, Matt ensures each project not only achieves but transcends client expectations.
His ethos of "helping others do better" shapes a culture of innovation and quality at Unified Web Design. Matt's commitment to effective communication, distinctive design, and the empowerment of both clients and team members ensures the delivery of remarkable web experiences that distinguish businesses in the competitive digital landscape.
Links Mentioned:
unifiedwebdesign.com
"The Builders" Podcast: https://www.thebuilders.fm/
38:1420/05/2024
Building Relationships Beyond Transactions (with Josh Elledge)
Imagine you're at a local networking event, your hand extended, ready to exchange business cards. But instead of a trade, you give your card away without expecting one in return.
Strange? Maybe. But according to my recent guest, this simple act of generosity could be the golden key to unlocking unprecedented business growth and genuine relationships. That's what we're delving into today on More Perfect Marketing; it's not about transaction, it's about transformation.
In the business world, we often get caught up in the numbers game—leads, conversions, and the bottom line. However, my conversation with Josh Elledge turned that notion on its head. He revealed that the most impactful leaders are those who approach each interaction with an open heart, ready to give without the immediate expectation of receiving. In a landscape brimming with overt sales pitches and insincere networking, Josh's approach refreshes like a cool breeze on a sweltering summer day.
We live in an era where connection is currency, but Josh emphasizes that it's the quality, not quantity, of these connections that truly matters. By creating relationships beyond mere transactions, we pave the way for collaborative growth and success. And let's be real, who doesn't want to be that person in someone else's corner—offering insights, connections, and even friendship?
Josh's strategy involves a discerning approach to relationships, choosing to invest time where it's most likely to flourish into partnerships that are more than just transactional. But don't be fooled, while it sounds altruistic, and it is, there's a strategic side to this method. By aligning ourselves with key people and offering value upfront, we lay the groundwork for a network that's more akin to a supportive community than a fickle fan base.
Josh Elledge is a U.S. Navy veteran and launched UpMyInfluence.com to help entrepreneurs grow their authority and influence. UpMyInfluence builds 7-figure B2B sales systems with zero paid ads.
He also started SavingsAngel.com which has grossed more than $6 million in sales with zero paid ads.
Josh is a keynote speaker, writes a syndicated newspaper column to 1.1 million readers, and regularly appears on more than 75 TV stations across the country. All told, Josh has appeared in the media more than 2000 times.
Links Mentioned:
Josh Elledge's Website: https://upmyinfluence.com/
"The Go-Giver" by Bob Burg: https://amzn.to/3U0LAlB
36:0813/05/2024
The Art of Franchise Marketing (with Doug Reifschneider)
When you think of a burger chain, what usually comes to mind? Freshly grilled patties, mouth-watering cheese, and slick marketing tricks, maybe? But what if I told you that one wildly successful burger company chose to spend more on training their staff than on flashy advertising?
Today, we explore brand experience—where flipping burgers meets flipping the traditional marketing playbook on its head.
It’s an important topic for anyone in the marketing world, especially those in the business of pleasing customers and keeping them coming back for more. At the heart of this pivot from conventional advertisement to hands-on training is the idea that what people experience inside your store – or any touch point with your brand – is what they'll remember, talk about, and, most importantly, what will make them come back for seconds. I'm passionate about this because it represents a seismic shift in how we approach marketing: focusing on creating a culture that breathes your brand rather than simply shouting about it.
And for this discussion, I'm pleased to welcome Doug Reifschneider. Doug is a seasoned expert in marketing, working closely with clients to sharpen their insights, strategies, and execution. He offers his expertise in various roles including fractional, interim, and project-based, ensuring businesses have access to top-tier marketing leadership when they need it most. His methods are battle-tested across multi-unit businesses and franchises, and his insights come from a wealth of experience and deep-dives into what makes or breaks a customer's experience with a brand.
Links Mentioned:
https://chiefoutsiders.com
33:4406/05/2024
The Fundamental Role of Stories in Marketing (with Danielle R. Harris)
Have you ever heard a story so captivating it felt like you were living it? That’s the power of good marketing. In this episode, we explore why crafting a compelling story can make or break your brand.
Marketing is an art, blending creativity with strategy to connect with people on a level that goes beyond just features and benefits. I've come to realize it's not just what you sell that matters, it's the story you tell. When our stories align with our audience's values and experiences, magic happens. But, it's also more than just storytelling. It’s about creating a bond with consumers and often, introducing a common “villain” for your hero—your customer—to conquer.
Many brands still struggle to implement this approach effectively. They either overlook the importance of narrative in their marketing strategy or fail to create authentic stories that resonate with their audience. That's why I brought someone on board who knows how to tell a story that not only captivates but also converts.
Our guest is Danielle Harris, a marketing & messaging consultant who teaches coaches and service providers how to attract and sign dream clients by sharing their unique stories in their messaging. She has worked in marketing for over 10 years and believes that for most business owners, their story is their most underutilized asset.
Danielle is based in Metro Detroit where she was born and raised. Danielle is known for her love of chocolate and travel.
Links Mentioned:
drharrisconsulting.com/story
33:1729/04/2024
How to Sell More by Listening to Your Customers (with Kristin Zhivago)
Have you ever sat across from someone, listened intently to their story, and suddenly realized it has completely changed your perspective? That's the kind of shift that happens when businesses truly start to listen to their customers—not just hear them, but deeply understand their experiences, desires, and frustrations.
It's this understanding that can pivot a company's direction towards real success. With such a cluttered and noisy marketing environment, where shouting the loudest often gets mistaken for being the most effective, the voice of the customer is often overlooked.
Many businesses are so wired into the loop of speculation and assumption that they miss the strong undercurrents of customer sentiment that actually drive sales. We're living in an era where the customer's voice can either crown you as a market leader or blatantly reveal that your "innovative" product is just not cutting it. Customer behavior and their buying journey are more important than ever, and businesses need to adapt by adopting a customer-centric strategy.
On this episode, I'm thrilled to explore this topic with Kristin Zhivago, the founder and president of a digital marketing agency, Zhivago Partners, where the bring in qualified leads to their clients, while helping clients with pre- and post-sale customer interactions that lead to higher revenue.
Kristin is the author of the 5-star book, “Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy,” and is an expert on the customer’s buying process. She spent decades as a revenue coach to company owners and CEOs, helping them grow their revenue by understanding what their customers want to buy, and how they want to buy it. She’s worked for hundreds of companies and interviewed thousands of their customers.
She has developed a system that helps marketers and top management quickly and inexpensively find out what their customers are really thinking when they set out to buy, so they can use this information to reverse-engineer successful sales and create new sales in quantity. Kristin has spent her life helping others realize their dreams.
Links Mentioned:
"Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy" on Amazon: https://amzn.to/49kgkmT
Zhivago Partners website: zhivagopartners.com
32:3922/04/2024
Cultivating Connections & Crafting Conversations (with Michael Roderick)
Have you ever found yourself at a networking event awkwardly waiting for a break in the conversation to deliver that perfectly polished elevator pitch?
Or maybe you've had a one-on-one meeting where you only received polite nods and “interesting” as feedback?
On today's episode, we discuss the art of creating genuine connections and becoming a person others can't stop talking about – in a good way!
The fact is, most of us understand networking and referrals to be integral to business success, but not everyone recognizes that the right way to go about them can make a world of difference. The fine line between a forgettable interaction and one that leaves a memorable impression often comes down to the way we share our expertise and engage in conversations. That's what makes today's talk especially important; it's about transitioning from formulaic pitches to fostering conversations that organically generate interest and lead to referrals.
So how do you become truly referable without resorting to aggressive tactics that can turn people off?
This is where our guest, Michael Roderick, comes into the picture. Michael Roderick is the CEO of Small Pond Enterprises which helps thoughtful givers become thought leaders by making their brands referable, their messaging memorable, and their ideas unforgettable. He is also the host of the podcast Access to Anyone which shows how you can get to know anyone you want in business and in life using time-tested relationship-building principles. Michael's unique methodology comes from his own experience of going from being a High School English teacher to a Broadway Producer in under two years.
Links Mentioned:
https://www.myreferabilityrater.com
36:0815/04/2024
Strategic Marketing That Stands the Test of Time (with John Chan)
Have you ever stopped to think that perhaps the most effective marketing tool isn't some flashy new ad platform or a viral social media campaign, but something much simpler and inherently human?
On this episode of More Perfect Marketing, we’re diving into a proven approach that makes your marketing truly resonate. Specifically, we're tapping into fundamental human connections which can turn a struggling campaign into a staggering success.
This strategy is built on a solid, unalterable foundation: identifying and solving a real problem that your target market faces. It's about going beyond just selling a product or service but fulfilling an actual need. When you do that, your product practically markets itself because you're providing genuine solutions to your audience.
Now, think about the last time you bought something because a friend recommended it. Customer reviews and testimonials hold immense power—because we see our needs reflected in the stories of others. These stories connect us, and these connections drive buying decisions. It's like forming a community around your brand where every satisfied customer is a beacon drawing others toward you.
In our constant attempts to grab customer attention, we shouldn't forget that at the core of effective marketing lie principles that remain unchanged regardless of technology or platform shifts. Meta and Google may change their algorithms, but our fundamental approach to reaching people at a human level remains constant.
Enter my guest, John Chan, a marketing master who stands out in a crowded field. He runs 2x Growth Agency, a performance marketing agency specializing in E-Commerce and Direct to Consumer brands. His agency plays a role in nurturing the entire customer journey, from stirring initial interest with paid search campaigns to building lasting relationships through email marketing retention. He's not just in it for the quick conversion; he's all about building a base of loyal, returning customers.
Born in Hong Kong and raised in Vancouver, John dropped out of university at the age of 19 to start his own web design consultancy. Since then, he has worked for several prestigious companies, including UBC and Basecamp, before co-founding 2x Growth Agency. The agency specializes in helping e-commerce and DTC brands grow and scale with paid ads and ad creative development.
Under John's leadership, 2x Growth Agency has managed over $6M of ad spend and helped generate over $30M in revenue for their clients.
Links Mentioned:
https://2x.agency/
35:4008/04/2024
Building Trust & Authority Through an Email Newsletter (with John Bejakovic)
Have you ever received an email so gripping that you felt compelled to read every word, only to realize it was a beautifully crafted proposition from a master marketer? That's the persuasive art of email writing. And it's an essential tool for entrepreneurs and business owners looking to connect and convert with an inbox-bound audience.
While some treat email marketing as a dull chore, savvy marketers like John Bejakovic dance across the keys like Fred Astaire on the dance floor, turning the mundane into magic—enchanting readers with every click.
John Bejakovic is an email conjurer who's mastered the art of blending pop culture, storytelling, and valuable insights into a form that leave readers yearning for more. His strategic and intentional approach has proven successful in various sectors, from healthcare professionals to real estate magnates, all with the consistent thread of engaging content.
John is an architect of trust. He understands that like any great relationship, the connection with your audience takes time, a pinch of personality, and heaps of consistency. Whether it's an anecdote about the trials of teaching his cat to use a human toilet or the latest victories in a client's business, he knows value and personality drive readership.
So why should we care about integrating storytelling into our emails? Because stories aren’t just for bedtime. They're the fabric of human connection—a timeless tool that turns facts and features into emotions and experiences. By weaving narratives with valuable content into your own emails, you can build a platform where your expertise can shine.
Making money is the end game, but understanding your audience’s needs and constantly testing your approach is the nuanced strategy we discuss in this episode.
And if you'd like to receive a daily dose of John's insights directly in your inbox, register for his emails at bejakovic.com
35:3801/04/2024
Leveraging a Data-Driven Marketing Methodology (with Chris Rodriguez)
Marketing is not just about creativity but the strategic use of data and information. It's not enough to have an eye-catching campaign; today's marketers need the keys to the kingdom—understanding who their customers are, what they want, and how best to deliver it. But there lies the rub: in an age where privacy is prized, how do we obtain this precious data without pushing our customers away?
This conundrum is at the heart of why understanding your customer's journey, and the data that illuminates it, is such an essential facet of the marketing landscape. It's a topic that's always hot on my mind as the host of More Perfect Marketing, and it's one I took a deep dive into with my latest guest, Chris Rodriguez.
In our chat, we peeled back the layers of modern marketing challenges, from navigating personal privacy concerns to leveraging the full power of data analytics without alienating the very audience we aim to charm. Chris's insights were like a beacon in the often murky waters of data tracking and utilization; he shared his perspective on the evolving need for back-end information in B2B marketing, the art of capturing data from personas who guard their information like a treasure, and the journey towards less invasive, yet effective, data extraction techniques.
Email nurturing, segmentation, and contextual messaging emerged as the stars in Chris's strategy for gathering data without the user's direct input. It's about respecting the audience's boundaries while creatively engaging them in a way that feels personal and unobtrusive. This approach doesn't just meet the end goal of data collection; it enhances the user experience, ensuring that marketers walk the tightrope between useful and bothersome with grace.
Chris carries with him not just knowledge, but a palpable passion for uncovering the right answers in marketing through systematic, data-driven processes.
He's a 20-year marketing veteran with a passion for driving growth and tangible results for brands and entrepreneurs. He has worked with over 30 startups across all tiers of funding (Seed Round to Series E) and sizes (<10 to 100+), generating brand awareness, web traffic, signups, downloads, and most importantly customers & revenue. He now runs the agency iExcel.co, a B2B SaaS-focused demand generation and marketing operations agency based out of the greater Washington DC area.
The takeaway from our conversation wasn't just about the strategies themselves, but the ethos behind them. Marketing is no longer a guessing game, nor is it a one-size-fits-all model. It's about being data-wise, customer-centric, and being flexible enough to let the numbers lead the way, even if they take you in new directions.
For those thirsty for more of Chris’s marketing acumen or in need of an expert's touch on their marketing strategy, reach out to him through his website, and he'll be more than happy to chat.
Links Mentioned:
iexcel.co
37:1125/03/2024
The Social Shift: Balancing Content Creation and Intentionality (with Katie Brinkley)
Are we truly making connections, or are we just chasing likes? These days thumbs-ups and heart emojis try to pass for meaningful interactions, but it's high time we take a step back and look at the real impact our digital habits are having – not just on our businesses, but on our well-being and the fabric of society itself. Mere existence on social media shouldn't be mistaken for a vibrant presence,.
When was the last time you found yourself in a crowded room, yet everyone seemed miles apart, their gazes locked onto their glowing screens?
Our guest, Katie Brinkley, a savvy social media strategist is no stranger to this modern malaise. She's noticed a trend that many of us can't help but relate to – that people are increasingly absorbed in their phones, missing out on the beauty of real-life interactions. Imagine a modern-day Charlie Chaplin, struggling with machines churning out content; it's intriguing yet ultimately hollow without a touch of human flair.
It's like a diner serving dishes around the clock to patrons who've long lost their appetite; businesses relentlessly churn out content, often without savoring the rich relationships they could be cultivating. Katie brings a refreshing perspective to the table, encouraging listeners to be intentional and to truly know their audience when diving into the social media smorgasbord.
The golden age of radio imparted stories and built a sense of community with voices that reached into homes, shaping a shared culture. Social platforms promised a similar renaissance, a chance to connect beyond physical limits.
Katie suggests her "four post strategy" for engaging different audiences. It's an elegant dance between creating awareness, elaborating ideas, and providing tailored content. Each step is designed to resonate with the right audience segment, rather than a one-size-fits-all approach.
Consider AI, Web 3, and future-proofing your business – it's like the dawn of television, birthing an era of entertainment while rendering the dominant radio star a nostalgic presence. Severing ties with the algorithm masters, Katie emphasizes the promising landscape of decentralized platforms like Discord, where creators and entrepreneurs can orchestrate their relationship instead of simply playing along to someone else's tune.
A 19-year social media veteran, Katie Brinkley helps brands of all sizes grow their audiences and revenue through strategic digital marketing. She has developed proven growth strategies that attract ideal followers and generate inbound leads with minimal weekly effort.
Katie has created social media programs for major brands like AT&T and DirecTV. She now focuses on implementing done-for-you social media marketing for small businesses seeking bottom-line results.
With a background in journalism, Katie brings a unique ability to leverage client stories and maximize reach, engagement and ROI through strategic social media. She enables brands to build powerful digital presences that drive measurable business growth
Links Mentioned:
The Social Shift Book - https://katiebrinkley.com/book
Four Post Strategy - https://katiebrinkley.com/post-planner-entrepreneur
31 Day Content Planner - https://katiebrinkley.com/content-calendar
31:4618/03/2024
Growing Your Business Through "Anti-Marketing" (with Tiago Faria)
Have you ever felt like the conventional job path just wasn't for you? Many of us dream of taking control of our destinies, yet the leap from stable employment to the world of startups is a towering one.
For some, like today’s guest, Tiago Faria, it was a leap worth taking, navigating the tumultuous waters of entrepreneurship with a mindset far removed from the standard corporate playbook.
The heart of business isn't about intricate corporate strategies or endless streams of new customers. It's about the simple concept of connection – understanding people, their problems, and creating offers that resonate deeply. For startups and small businesses, this realization is not just important, it's a lifeline to sustainability and success.
In this episode, we're diving into the essence of what makes a marketing strategy not just good, but truly great. It's not about using the latest marketing fad or the flashiest digital tools; it's about going back to basics, about relationships, clear communication, and understanding the needs and pain points of your customers to create offers they can't resist.
Far from the glitzy world of big corporations, Tiago cut his teeth in marketing with none other than Google. However, he quickly realized that his true calling lay elsewhere – in an environment where he could craft more personal, direct, and emotionally resonant marketing strategies.
Through our discussion, Tiago delves into the importance of interviewing old clients to refine new offers, leveraging referrals, and understanding the differences in consumer behavior across various cultures – from his home turf in Portugal to the broader European landscape and beyond. His insights into the health industry and targeting high-ticket clients with simple strategies are a masterclass in effective marketing.
Links Mentioned:
tiagofaria.pt
36:5104/03/2024
Balancing Business Growth and Integrity (with Zhe Scott)
Let's face it, marketing isn't just about coming up with snazzy slogans or eye-catching ads. It's about knowing your customer's journey from A to Z. As simple as the twist dance once was on the dance floor, understanding this path can be tricky.
But it's this knowledge that keeps customers coming back, rather than a one-and-done deal. It’s common sense seasoned with strategy, the type you’d nod to in a marketing version of "That’s What I Like About You."
In an engaging conversation packed with practical insights, Zhe Scott dives into the heart of marketing with the precision of a seasoned pro, stressing the importance of aligning with the buyer's journey.
She champions the use of AI as a powerful tool but warns against over-relying on it — a call for thoughtfulness in an age where tech seems to promise shortcuts for everything.
Zhe's take on marketing is straightforward: it should drive sales, not just buzz. Rather than ensnaring customers in marketing gimmicks, her approach is to build lasting relationships through consistent, trustworthy messaging. It's about getting the basics right, like a well-crafted cocktail that doesn't rely on extravagant garnishes to be memorable.
Zhe is an MIT Alum, an accomplished entrepreneur, and a driving force behind The SEO Queen. Her digital marketing expertise has generated over $250 million in revenue for clients. She is also winner of the MIT Albert G Hill Prize.
Links Mentioned:
theseoqueen.com
35:1519/02/2024
Brain Glue: Unveiling the Power of Emotional Triggers in Marketing (with James I. Bond)
In our latest podcast episode of More Perfect Marketing, we had the pleasure of hosting the insightful James I. Bond to unravel the enigmatic world of brain triggers in marketing. Throughout the episode, James shared captivating stories and valuable insights that are sure to transform your approach to marketing and sales.
James delved into the concept of trigger words and their profound impact on engaging audiences. He discussed the significance of tribal alignment in advertising, exemplifying how identifying the ideal client can lead to remarkable marketing success stories - including a shipping company's sales boost and a finance program tailored to a specific demographic.
The conversation also touched on trigger events and the opportune moments when someone becomes a hot prospect in marketing. Through real-world anecdotes, James emphasized the power of asking questions and understanding clients' needs to tailor sales pitches effectively.
A particularly fascinating portion of the episode revolved around the influence of metaphors, memorable names, and humor in engaging with audiences. James shared captivating stories, illustrating how these elements can significantly impact marketing campaigns and sales interactions.
We were also treated to an exclusive look at James I. Bond's book "Brain Glue," which uncovers the secrets of making selling easier by creating stickiness and retention of ideas.
If you want to explore the world of brain triggers, metaphors, and emotional selling, this podcast episode is a must-listen. James I. Bond's expertise will undoubtedly inspire and guide you in your marketing endeavors.
Tune in to this episode on our podcast platform to learn from James I. Bond's wealth of knowledge and enrich your marketing expertise.
Links Mentioned:
YesBrainGlue.com
37:5905/02/2024
How Case Studies Can Revolutionize Your Marketing (with Joel Klettke)
Get ready for an enlightening conversation with Joel Klettke, a prominent case study specialist. In this episode, Joel unravels the numerous intricacies of creating effective case studies and how they hold the power to transform your marketing game.
Joel shares invaluable insights on streamlining complex issues through the practical resources available on case study buddy.com, ranging from blogs to vlogs. He delves into the concept of utilizing case studies not just as testimonials, but as compelling narratives that drive success and create emotional connections with your audience.
From identifying business goals to fast-tracking the production process, Joel offers a comprehensive guide to harnessing the true potential of case studies in your marketing endeavors. The podcast also unpacks the significance of tailoring case studies to different stages of the buyer's journey, utilizing customer voices, and creating a culture around case studies within your business.
Listen to this latest episode to discover how you can leverage case studies to enhance your marketing strategy and build stronger, more meaningful connections with your audience. If you're a marketer looking to elevate your approach and reap the rewards of innovative storytelling, this episode is a must-listen.
Links Mentioned:
https://www.casestudybuddy.com/newsletter-sign-up
33:1122/01/2024
Elevating Your Advertising Game (with Robert Brill)
David Baer sits down with Robert Brill, the insightful founder of Brill Media, to discuss the key factors that make advertising truly effective. From the significance of client feedback to the evolution of media buying, this episode is packed with valuable insights for anyone looking to optimize their marketing efforts.
Robert Brill, a seasoned expert with over 20 years of experience in media buying and advertising, emphasizes the importance of testing creative elements to drive sales and understand customer preferences. He delves into the significance of varying advertising tactics to resonate with different consumer segments and discusses the evolution of measurable success through data analytics.
Moreover, Robert and David highlight the benefits of the "always on" approach in advertising, underscoring the necessity of continuous fine-tuning to create a stronger business and achieve a better product-market fit.
Are you looking to make the most of your advertising budget? Robert mentions a monthly creative testing framework designed to help you find the best-performing ads, enabling you to continuously optimize your efforts for the utmost impact. Whether you’re just starting with a modest budget or are ready to scale up to a significant investment, Brill Media caters to businesses and agencies of all sizes, specializing in media buying services for industries seeking leads or sales.
Links Mentioned:
https://brillmedia.co
37:1315/01/2024
Customization and Integrity in Marketing (with Jeff Brown)
A professional figure-outer, Jeff Brown has built solutions for business owners and entrepreneurs for nearly two decades. He is a relentless and passionate marketer, manager, bubble blower, trainer, author, traveller, speaker, paper football champion, creator, butterfly farmer, and motivator. If he can't do what you need, he can introduce you to someone who can.
Key takeaways for the episode:
1. Customized Marketing Solutions:
Jeff Brown emphasizes the importance of tailoring marketing packages to meet individual client needs, recognizing that every client has different expectations. However, David Baer notes the validity of sometimes employing cookie-cutter solutions, reflecting the diverse approaches in marketing.
2. The Power of Preparation and Research:
Jeff highlights the significance of in-depth preparation, research, and understanding the customer in order to offer solutions that address customer needs. Their talk underlines the value of storytelling and understanding customer needs, emphasizing the essential role of these elements in marketing.
3. Accessible Marketing Regardless of Budget:
Jeff Brown points out the accessibility of marketing, stressing that free tools and content platforms are available regardless of budget. Despite the need for strategic planning in marketing, the conversation reflects the common fear of putting oneself out there, and how this can hindrance progress.
Listen to the full episode to gain valuable marketing insights from Jeff Brown’s journey and his company, Box 6 Marketing. If you're ready to explore the world of marketing and business development, this episode is a must-listen!
Visit box6marketing.com/about-you/ to get connected with Box 6 Marketing and enhance your marketing journey.
35:5904/01/2024
Tapping into Conscious Consumerism in Hemp Marketing (with Tyler Hoff)
In this episode, we're joined by the accomplished Tyler Hoff, a marketing expert specializing in the hemp industry. Tyler shares his expertise on using press releases and media outreach to build authority, especially within the unique challenges of marketing hemp and CBD products. He delves into tailored marketing approaches and the importance of social proof and engaging social media content creation. Join us as we uncover Hoff's innovative strategies, including the "My Change Machine" tool, and learn about his mission to influence conscious living through hemp.
In this episode, Tyler delves into the world of hemp marketing and the challenges and opportunities that come with it. Here are 3 key takeaways from the conversation:
1. Press releases and media outreach can serve as powerful tools for building authority and obtaining free marketing.
2. Tailoring marketing approaches based on each client's preferences and the audience they want to attract is crucial for success.
3. Despite limitations in advertising hemp-related products on online platforms, organic methods like SEO, word-of-mouth, and social media content creation can be highly effective strategies.
Tune in to gain insights into the evolving perceptions of the hemp industry and the innovative marketing strategies being employed to promote sustainability-focused businesses. Don't miss this enlightening discussion on how marketing can create positive change in the world. Subscribe to More Perfect Marketing for more thought-provoking content!
Links Mentioned:
hempaware.com
36:3421/12/2023
From Book Marketing to Strategic Business Building (with Chase Neely)
In this episode, we speak with Chase Neely, the Co-Founder and President of Leverage Brands. By trade and training, Chase is an intellectual property attorney who helps grammy award winning songwriters, producers, New York Times bestselling authors, and other creative professionals at the intersection between their business and their art. Leverage is the third company Chase founded.
He started his own law firm in 2012. Then, in 2016, Chase founded Kirkwood Business Management, Inc., a tax strategy and preparation firm for creative professionals, which he sold in 2019.
Episode Breakdown
00:00 From failed singer to successful lawyer and marketer.
04:40 Original ideas are rare, appreciate diverse background, influences marketing views.
06:31 Praises quote about finding successful tactics, emphasizes need for flexibility and experimentation in business, mentions experience with Facebook ads in early days.
12:38 A conversation about working with authors and creatives, starting new client relationships, and common mistakes.
14:52 Optimized systems and increased downloads by splitting episodes. Doubled downloads with this approach.
16:40 Start with gut feeling, then use data and feedback for future growth.
22:26 Transition from partner to digital agency. Focus on expanding services. Goal: comprehensive support for clients in specific niche.
26:12 Companies should provide for customers, help others, create products and provide perspectives to build trust and relationships.
27:22 Believe in what you sell and share it responsibly.
30:45 Schedule time to understand and improve your business to achieve results. Contact Chase and his team at https://leveragebrands.co/pod
34:3711/12/2023
The Journey from SaaS to Service-Based Marketing (with Dave Schneider)
In this episode, David Baer is joined by the insightful and experienced Dave Schneider, founder of Shortlist. Get ready to dive into the world of SEO and marketing as they discuss the ins and outs of building successful businesses through effective marketing strategies. From SEO goals and website performance to the future of SEO and the importance of measuring success, this episode is jam-packed with valuable insights for marketers and business owners alike. Don't miss out on this engaging conversation as they uncover the secrets to navigating the ever-changing marketing landscape.
Episode Breakdown:
01:12 - Unlocking Ninja Outreach's Latest Ventures
Dive into the exciting world of Ninja Outreach as we unveil our latest projects. Discover how we're shaping the future of marketing, and get a sneak peek into the innovative solutions we're cooking up for you.
05:40 - The Thrill of Testing Cutting-Edge Tools
Embarking on a journey of experimentation has never been this exciting! Join us as we explore the challenges of testing new tools in the fast-paced world of marketing. Discover why staying on the cutting edge is essential for your success.
07:43 - Mastering SEO in an Uncertain Future
The future of SEO and artificial intelligence is uncertain, but we've got you covered. Learn how to find the hidden desires of your target audience, tackle their problems head-on, and stay ahead of the game. Shortlist your way to search engine optimization supremacy.
10:10 - Shortlist: The Game-Changer in Marketing Services
What sets Shortlist apart from the rest? Join us as we unravel the secrets of our hybrid agency model, offering a productized service with a laser focus on tangible results. Discover how our tailored strategies, dedicated account managers, and fixed pricing revolutionize marketing.
16:06 - Crafting the Ultimate SEO Blueprint
Unlock the secrets to a powerful SEO plan for businesses. We'll take you through the crucial steps: research, analysis, and precise targeting. It's your roadmap to search engine dominance.
18:59 - Redefining Our Path: Positioning, Landing Pages, and More
Join us as we take a closer look at our evolving journey. We'll explore how adding landing pages, evaluating clients' unique needs, and conducting thorough analyses lead to superior service. Witness the transformation of marketing strategies in real-time.
21:18 - The Road to Marketing Success: Setting Expectations
Discover the keys to marketing success by setting the right expectations for your service providers. Get valuable insights into what to demand and how to collaborate effectively for outstanding results.
26:38 - Bridging the Knowledge Gap: Why Brands Turn to Agencies
Explore why brands often lack in-house marketing knowledge and turn to agencies for expertise. Discover how agencies like us become invaluable partners in your marketing journey.
27:51 - The Art of Crafting Effective Technical Content
Not all technical content is created equal. Join us as we dissect the nuances of creating effective technical content that resonates with your audience. Learn when to use it to supercharge your marketing efforts.
31:06 - Navigating the World of SaaS and Service Businesses
Gain valuable insights into building and scaling SaaS and service businesses. Our in-depth discussion unveils the strategies, challenges, and opportunities that lie ahead in these dynamic industries.
Links Mentioned:
https://shortlist.io
33:5127/11/2023
Influencer Marketing and UGC: Harnessing the Power of Social Proof and Authenticity (with Audrey Donaldson)
Audrey Donaldson is the Founder & CEO of The Doyen Agency, an Influencer Marketing & UGC Agency connecting Influencers & UGC Creators to Brands.
In this episode, Audrey explores the collaboration between brands with influencers and user-generated content creators.
Episode Breakdown
00:01 - Influencer Marketing Unveiled: Unlock the Power of User-Generated Content
Dive into the captivating world of influencer marketing and user-generated content. Discover how harnessing the authenticity of everyday voices can skyrocket your brand's success.
05:02 - LinkedIn: The Secret Sauce of Influencer Marketing
Unlock the unique potential of influencer marketing on LinkedIn. Learn how it sets itself apart from other platforms, and why it could be your key to reaching new heights.
08:26 - Authenticity: The Holy Grail of Influencer Marketing for Sales
Explore the pivotal role authenticity plays in influencer marketing and how it can supercharge your sales. Discover the art of building trust and driving conversions.
13:18 - Navigating the Maze: Taming the Challenges of Multi-Platform Influencer Marketing
Uncover the common pitfalls influencers face when dealing with multiple platforms. Learn how to conquer these challenges and emerge as a marketing trailblazer.
16:40 - Cracking the Code: Demystifying Marketing's Trackability
Is marketing success a mystery to you? Join us as we unravel the secrets of tracking and justifying your marketing efforts. Turn data into dollars.
18:57 - Total Brand Awareness: How Content Elevates You to Top of Mind
Explore the power of content in cementing your brand in the minds of your audience. Witness how it can elevate you to the coveted "top of mind" status.
22:32 - The Social Feed Success Formula: Thriving in the Digital Limelight
Peek behind the scenes of a thriving social media feed. Discover the proven formula for captivating your followers and keeping them engaged.
25:49 - Real-World Impact: Your Neighbor Shares Unfiltered Product Experiences
Step into the shoes of a neighbor sharing their unpolished, face-to-face product experiences. Witness the genuine impact of authentic marketing.
29:16 - Niche Expertise: The Marketing Agency Redefining Health and Beauty
Join us as we spotlight a marketing agency specializing in the world of health and beauty. Unearth the strategies behind their remarkable success.
Links Mentioned
thedoyen.co
33:1913/11/2023
How To Build Client Trust Using First-Time Offers (with Craig Andrews)
Craig Andrews is the Principal Ally and founder of marketing agency allies4me. Using a proven method that mimics the stages of courtship, allies4me helps companies find strangers and convert them into high-paying customers. A First-Time Offer is like a coffee date that accelerates high-ticket sales.
Episode Breakdown
00:00 - Unlocking Marketing Magic: Join us as we explore the power of relationships in marketing with special guest Craig Andrews from Texas.
04:03 - Journey Through Trust: Delve into a captivating story of lost trust, differing worldviews, and a surprising revelation, all set in a memorable resort tale involving a curious incident with cow's milk.
07:34 - Mastering Persuasion: Discover how personal experiences intersect with insights from "Thinking, Fast and Slow" as we explore impulsive reactions and how they shape interactions between prospective clients and your business offerings.
11:37 - Trust-Building in Offers: Dive into the intriguing concept of first-time offers and their profound impact on trust from both the business and client perspectives.
16:34 - Beyond Audits: Learn why the bonding hormone is the key to problem-solving, and how our unique approach, including co-working workshops and expert guidance, achieves remarkable results.
17:56 - The Endowment Effect: Uncover the psychological barriers that the endowment effect poses in closing deals and how to overcome them.
23:38 - Value of Deliverables: Gain insights from a revealing client call where the importance of multiple deliverables becomes clear, especially when faced with resistance.
26:08 - Streamlined Success: Explore our efficient 1-hour first-time offer assessment process, resulting in an impressive 80% closing rate, saving time and allowing us to set competitive prices.
29:36 - Seizing Opportunities: Reflect on missed opportunities and discover why understanding your clients is the key to long-term success.
32:02 - Expert Guidance: Don't miss our guide to avoiding common mistakes and the exciting 23-day course we're offering to our audience.
Links Mentioned:
allies4me.com/moreperfectmarketing
36:0830/10/2023
Leveraging Data to Drive Email Marketing Success (with Tobi Chapman)
Tobi Chapman started his career in email copywriting, recognizing its importance in various aspects of business. After working in this field for a year, he decided to delve deeper into ecommerce and email marketing.
Tobi specialized in retention marketing for direct-to-consumer health and wellness brands. His main goal was to help these brands improve their profits and retention rates at the bottom of their sales funnel.
Episode Breakdown
00:00 Building relationships, nurturing audiences, increasing sales opportunities.
Discover the secret to creating lasting customer connections that not only nurture your audience but also open the door to countless sales opportunities. Learn how to turn engagement into profit.
06:20 Utilize in-person events, webinars, and QR codes to capture email addresses easily.
Unlock the power of email marketing with tried-and-true methods. From in-person events to webinars and the magic of QR codes, we'll show you how to effortlessly grow your email list and boost your reach.
10:02 Data-driven work, implications of collecting extensive data.
Dive deep into the world of data-driven marketing. Explore the immense potential of collecting extensive data and understand how it can revolutionize your marketing strategies. Plus, we'll touch on the ethical implications.
14:20 Email marketing: compliance, engagement, and incentives.
Master the art of email marketing. Ensure compliance, ignite engagement, and discover the art of crafting irresistible incentives that keep your subscribers eagerly awaiting your next email.
17:12 Cashback: Smarter way to drive consumer loyalty.
Revolutionize your loyalty programs with the smartest approach - cashback rewards. Discover how this game-changing tactic can drive unwavering consumer loyalty while boosting your bottom line.
20:19 Emails should provide value and build relationships.
Unlock the secret sauce to effective email campaigns. Your emails shouldn't be just messages; they should provide immense value and forge unbreakable relationships. Learn the art of crafting emails that matter.
24:42 Positioning products or services as solutions.
Discover how to position your products or services not as mere offerings but as real-life solutions to your customers' problems. Elevate your marketing strategy to meet your audience's needs head-on.
27:25 Sell benefits, not pain points or problems.
It's time to transform your approach to selling. Focus on showcasing the undeniable benefits of your offerings rather than dwelling on pain points or problems. Make your customers say "yes" with enthusiasm.
Links Mentioned
everboost.co.uk
linkedin.com/in/tobichapman
31:0916/10/2023
The Cool Kids Master Numbers To Scale Their Campaigns (with Zachary J. Radford)
Zachary J. Radford is the founder of Direct Response Secrets, He helps self funded entrepreneurs get to 7 figures without wasting money on ineffective ads or relying solely on their current skills by leveraging direct response to make running a business simple, predictable, and fun!
With two decades of experience in the trenches, he has personally seen behind over $100 million in ads.
When he not sharing his expertise with students on the pod or writing for the #1 Direct Response Newsletter, “Direct Response Secrets,” you can find him enjoying quality time with his family down by the beach in Prince Edward Island, Canada.
Episode Breakdown
02:50 Advertising: Spend more, make more, drive Lambo.
Rev up your business engine! Discover how strategic advertising can turbocharge your profits, making your entrepreneurial dreams closer to reality than ever before.
05:22 Numbers are crucial in running a business.
Uncover the secret language of success – numbers! We'll show you why mastering the art of data-driven decision-making is the key to steering your business toward greatness.
08:52 Key product indicator and realistic goals for marketing.
Unlock the vault to marketing success with us! Learn how to pinpoint those pivotal product indicators and set goals that bridge the gap between ambition and achievable growth.
12:11 The right person, offer, and timing. Conversion.
Conversion magic demystified! Join us as we reveal the power of finding the perfect audience, crafting irresistible offers, and delivering them at precisely the right moment to supercharge your sales.
17:26 Lifetime value more profitable; educate, achieve goals.
The path to long-term success unveiled! Discover how nurturing customer relationships and educating them can skyrocket your lifetime value and help you conquer your business goals.
20:46 Chiropractor helps achieve oil body transformation.
Intrigued? So were we! Tune in to explore an unexpected connection between chiropractic care and achieving the body transformation you've always dreamed of.
23:44 Simplify messaging for clear understanding and impact.
Clarity is king! Uncover the art of simplifying your messaging to captivate your audience's attention and drive your message home with unforgettable impact.
27:17 Continuous evolution of messaging and branding is essential.
Stay ahead of the curve! Dive into the critical importance of evolving your messaging and branding strategies to remain relevant and irresistible in an ever-changing market.
30:47 Starting course, audio book, challenge. Business owners need this.
Calling all business owners! Don't miss out on our exclusive offerings, from courses to audio books and exciting challenges. Elevate your entrepreneurial journey with us!
33:5909/10/2023
Building Better Websites for Small Business (with Lindy Nowak)
Lindy Nowak spent over a decade as a creative director in New York City across multiple industries and brands including L’Oréal, Carol’s Daughter, Entertainment Weekly Magazine, and Women’s Health Magazine.
Today she is the founder of Up in a Day™: a new-to-market website service that specifically focuses on helping small business owners, entrepreneurs, and independent operators get their website up quickly, on budget, and with little to no effort on their part.
Episode Breakdown:
00:00 Unlock the Secrets:
Delve into the world of common website problems and their ingenious solutions with our expert. Your website headaches end here!
06:01 Designing the Future:
Explore the art of strategic website design, tailored for the modern user experience. Elevate your online presence with design strategies that stand the test of time.
11:01 From Wall Street to Web Mastery:
Follow the remarkable journey from a corporate career in the heart of New York to becoming a trailblazer in publishing and digital marketing. Discover how "Up in a Day" empowers small businesses through cutting-edge website solutions.
19:51 Mastering Leadership:
Gain insights from experiences in team management and systems creation. Uncover the secrets to effective leadership that can transform your business.
22:56 Rise After the Fall:
Learn how to navigate the highs and lows of business as we discuss the rollercoaster ride of initial sales success, followed by a challenging slump. Discover why coaching became the key to our ultimate triumph.
26:41 The Web Traffic Blueprint:
Unveil the blueprint for attracting visitors to your website. We begin with the art of website design, progressing to consulting services and groundbreaking online presence offerings. Watch your web traffic soar!
28:29 Niche Power Unleashed:
Explore the incredible advantages of a laser-focused approach. Discover how narrowing your focus can supercharge your ability to cater to the unique needs of your target audience. This is where your marketing journey finds its precision.
Links Mentioned
upinadaywebsites.com
32:1602/10/2023
Developing Genuine Relationships on LinkedIn (with Lorraine Duncan)
Lorraine Duncan has over 30 years in business marketing and consulting experience. She runs her own digital marketing agency, Biz Gone Social, where she advises small businesses how to utilize social media in their marketing and guides them to online marketing solutions.
As well as she does the social media management for them. Lorraine is an author of the book "Shout It Out”, a social media marketing guide for business owners. Currently she teaches courses on Social Media and also speaks to groups. She also has her own online course 13 Minutes A Day on Linkedin.
Lorraine is known as the Linkedin Super Ninja and she knows full well on how to win on Linkedin and she will teach you how to use Linkedin for your business.
Episode Breakdown:
00:00 - Unleash Your LinkedIn Superpowers: Dive into the world of LinkedIn mastery as our guest, a LinkedIn super ninja, unveils top-notch audience positioning tips that will transform your outreach game. Learn how to stand out and thrive in the competitive digital landscape.
03:44 - Navigating the Keywording Maze: Embark on a journey where a seemingly unfortunate event turned into a goldmine of knowledge. Discover how a course on keywording led to unexpected LinkedIn incarceration, but ultimately paved the way for unparalleled B2B networking success.
09:27 - Cracking the Code to Client Magnetism: Witness the power of niche specialization as we uncover the secrets to effortlessly attracting clients. Unravel the mysteries of connecting with precision, building relationships, and fostering a client base that resonates with your expertise.
13:17 - Crafting Your LinkedIn Renaissance: Explore the art of profile transformation. Learn how a simple yet impactful "About Me" section revamp and the strategic addition of contact details can revitalize your LinkedIn presence, enhancing your reach and networking potential.
15:58 - The Science of Meaningful Connections: Unlock the criteria for building a network of value-driven connections on LinkedIn. Delve into the strategies that go beyond numbers, focusing on fostering relationships that truly matter and contribute to your professional journey.
18:59 - LinkedIn's Connection Ecosystem Unveiled: Peel back the layers of LinkedIn's networking dynamics. Gain insights into how the platform promotes proactive creators and underscores the significance of first-level connections, setting the stage for amplified engagement.
24:22 - Cracking the LinkedIn Success Code: Discover the cornerstone principles for LinkedIn triumph. Uncover the magic of consistency and strategic maneuvering. Learn to leverage content repurposing, creative problem-solving, and the art of meaningful connections. Dive into the creator mode and unlock the potential of newsletters to captivate your audience.
29:14 - The LinkedIn Blueprint: Synthesize the insights from this enriching episode. Forge a roadmap that emphasizes routine, content excellence, social validation, and targeted networking. Embrace the strategies that can reshape your LinkedIn narrative.
Links Mentioned:
https://www.linkedin.com/in/lorraineduncan
33:5025/09/2023
How Lawyers' Stories Shape Engaging and Relevant Content (with Jessica Aries)
Jessica Aries is a lawyer turned digital marketer who helps law firms and professional services firms perfect their digital brands online.
In this episode, Jessica helps us take a dive deep into the world of legal marketing and explore the strategies and techniques that help attorneys build their brands, attract clients, and stand out in a competitive industry.
We'll be discussing the power of building personal brands on platforms like LinkedIn, the evolving landscape of legal marketing in the digital age, and the importance of crafting a strong marketing plan.
Episode Breakdown:
00:00 - Unveiling the Power of Legal Marketing
Journey into the world of legal marketing with a seasoned attorney as our guide. Discover how the legal landscape is transformed by strategic outreach and innovative tactics. Get ready to unravel the secrets that can skyrocket your legal practice's success.
06:20 - Evolving Legal Marketing Strategies for the Future
Dive deep into the changing tides of legal marketing strategies that are tailor-made for the next generation. Uncover the blueprints to stay ahead in a dynamic legal world where traditional methods are meeting futuristic approaches head-on.
07:45 - The Revolution: Legal Firms Embrace Strategic Marketing
Witness the groundbreaking shift as legal firms, big and small, embrace strategic marketing. Explore how personal injury lawyers took the lead in the digital frontier, sparking a wave of change that's redefining the industry post-COVID. Join us in deciphering the essence of building personal brands in the digital realm.
13:46 - Beyond the Logo: The Face of the Firm
Step into the shoes of the firm's poster child, understanding how their stories and achievements become the cornerstone of a firm's identity. Learn why it's not just about legal prowess, but also the power of representation in establishing credibility and trust.
16:25 - Unveiling Lawyers' Pivotal Experiences
Peel back the layers of legal professionals as they reveal pivotal moments that shaped their careers. Through candid conversations, discover how these experiences become the bedrock of their credibility, fostering genuine connections with clients and peers.
21:24 - LinkedIn: Your Legal Networking Goldmine
Explore the untapped potential of LinkedIn as a hub for building invaluable connections within the legal sphere. Uncover the art of verifying attorneys, expanding your network, and harnessing the potency of email collection for strategic outreach.
24:37 - The Human Touch in B2B Legal Marketing
In a world of automation, discover why personalization reigns supreme in B2B legal marketing. Decode the strategies that breathe life into client relationships, forging genuine human connections that resonate in a tech-driven era.
29:43 - Amplifying Legal Content with AI
Embark on a journey into the realm of AI-powered ideation and content resonance. Learn how cutting-edge technology can elevate your legal content, ensuring it speaks directly to your audience's needs and concerns.
31:41 - From Lawyer to Marketer: Elevating Legal Professionals
Join us as we unravel the inspiring journey of a lawyer turned marketer, dedicated to empowering legal professionals. Discover transformative insights that can help you navigate the marketing landscape with finesse and success.
Links mentioned:
https://link.byaries.com/moreperfectmarketing
https://www.linkedin.com/in/jessicaaries
34:4518/09/2023
Amplifying Your Business with Pay-Per-Click Advertising (with Michelle Kop)
Michelle Kop is a marketing consultant and award-winning pay-per-click marketing strategist. She has over 8 years of professional paid advertising experience in Google and Microsoft Ads, with a specialization in lead generation for B2B and B2C companies. After working in corporate marketing with Fortune Global 500 Brands like Toyota and BP, Michelle founded Level 28 Media, a lead generation micro-agency for small to medium businesses.
In this episode Michelle shares her insights on how advertising can amplify a business's potential, regardless of whether it's the right or wrong thing. She dives into the challenges of working with both large corporations and small businesses, highlighting the contrasting dynamics and opportunities they present. Michelle also provides valuable advice on the importance of tracking and optimizing lead generation, as well as the decision-making process in choosing between SEO and pay-per-click advertising.
Episode Breakdown:
00:00 - Navigating the Agency Landscape: Enlightened vs. Unenlightened Owners
Discover the intriguing divide between two types of agency owners - the enlightened and the unenlightened. Join us as pay-per-click specialist Michelle Kop sheds light on this fascinating dynamic. Uncover the secrets to success in the agency realm.
05:22 - Unveiling the True Power: Beyond Advertising, into Business Optimization
Uncover a revelation that could transform your business outlook. Dive into the realization that advertising alone won't mend your business woes. Learn why the key lies in meticulous optimization strategies. It's time to shift your focus for remarkable growth.
08:19 - Decoding the Metrics Maze: From Page Views to Lead Generation
Metrics can be tricky. Explore the pitfalls of tracking mere page views instead of leads. Navigate through the maze of misplaced code, overestimated close rates, and the unpredictable nature of internet traffic. Gain insights into cracking the code of accurate measurement.
10:40 - Uniting for Success: Joint Accountability in Pay-Per-Click Advertising
Unlock the collaborative world of pay-per-click advertising. Delve into the concept of joint accountability and the challenges that come with it. Discover why relinquishing complete control might just be the key to soaring success in the ever-evolving digital landscape.
13:54 - Beyond Clicks: The Harsh Truth About Tracking PPC Campaigns
Buckle up for a reality check. Tracking your PPC campaigns doesn't automatically translate to a flood of new business. Learn the nuanced factors that can make or break your campaigns. It's time to reshape your strategies for genuine results.
18:47 - David vs. Goliath: Why Small Businesses Triumph
In a world where giants reign, explore the unexpected power of small businesses. Gain insights into the surprising advantages they hold over large organizations. But beware, adaptation is the secret sauce to staying ahead in this ever-changing game.
23:12 - Google's Evolution and Your Budget: Navigating the Complexities
Journey through Google's evolution and its impact on businesses like yours. Unearth the challenges and triumphs of integrating various elements. Delve into the intriguing dynamics between budgets and Google's powerful platforms. Plus, discover how AI is reshaping the landscape.
25:50 - The Pay-Per-Click Enigma: A Marketer's Unyielding Pursuit of Results
Step into the shoes of a pay-per-click marketer. Unravel the mysteries behind their unwavering pursuit of results. Peek into their strategies, challenges, and triumphs. It's a journey that will reshape your perception of digital marketing.
28:59 - Local vs. National: The Pay-Per-Click Dilemma Demystified
Confused about local versus national pay-per-click strategies? Dive into the heart of this dilemma and gain clarity like never before. Unlock the tactics that work for each and decipher the fine balance between the two. Your PPC strategy is about to level up.
Links Mentioned:
level28media.com
32:4004/09/2023
Infusing Personality into Your Branding (with Danielle Hughes)
Today, we dive deeper into the concept of crafting a unique personality brand that captures attention and makes you stand out in your industry.
Together with my guest, Danielle Hughes, we explore the power of storytelling and humanizing a company to build a genuine connection with your audience.
Danielle Hughes is the creator of the Personality Brand. She teaches clients how to bring more of themselves into their message so they feel comfortable expressing it and can convey what makes them different from their competition, attracting the right audience and repelling the wrong one. Often referred to as a magician with words, while she can’t pull a rabbit out of her hat, she can hone your brand message and deadlift you or your employees, but not at the same time. That’s just irresponsible. (note: Danielle is available for office party tricks and accepts payment in bottles of Bordeaux.)
Episode Breakdown:
00:01:40 - Unveiling the Power of You: Personal Branding vs. Personality Branding
Discover how revealing your authentic personality can forge powerful professional connections. Learn the key distinctions between personal and personality branding to unleash your full potential in the marketing realm.
00:06:44 - From Insight to Impact: Embrace Your Unique Journey
Navigate your path to success by understanding your strengths and limitations. Gain insights into independently grasping and applying concepts or seeking guidance to amplify your impact. Unleash your potential and embrace your distinct journey!
00:10:19 - The Art of Captivation: Content and Foundational Concepts
Master the art of captivating your audience through compelling content and solid foundational concepts. Explore the secrets to holding attention and piquing interest, unlocking the gateway to deeper connections.
00:13:06 - Ditch Generic, Embrace Authenticity: Keys to Success
Shatter the mold of mediocrity and embrace authenticity to stand out and attract the right people and opportunities. Avoid wasted time vetting prospects by showcasing your unique qualities and values for genuine connections and elevated success.
00:17:32 - Colorful Socks and Captivated Clients: The Power of Humanizing Your Brand
Delve into the intriguing tale of a PR professional who turned vibrant socks into a brand that resonates with potential clients. Learn how humanizing your brand can create authentic connections and lead to lasting success.
00:21:46 - Stand Out, Be Outstanding: Unleash Your Unique Branding Power
Discover the secret to building an exceptional brand by highlighting a unique aspect that sets you apart. Explore the impact of carving your own niche in the competitive world of branding.
00:24:36 - The Magic of Creative Branding: Embrace Your True Self
Join Danielle on a journey of admiration for clever and humorous branding. Uncover the potential fears and embrace the creative freedom of expressing your true self. Witness how authenticity can create captivating connections with your audience.
00:27:24 - Tailored for Triumph: Personalized Branding Workshops and Sessions
Unlock your branding potential with personalized workshops and one-on-one sessions. Tailor-made for solopreneurs and job seekers alike, these experiences provide expert guidance and create standout content for lasting success.
Links Mentioned:
morethanwordscopy.com/pbb-checklist
linkedin.com/in/daniellehughes
33:1328/08/2023