In Episode #411, Eric and Neil discuss what they do for content promotion. Tune in to learn why your competitors in the same space are actually your allies. You’ll also find out the tools that Eric and Neil have leveraged to promote their content. Time Stamped Show Notes: 00:27 – Today’s topic: What Neil and Eric Do for Content Promotion 00:35 – Neil isn’t currently doing any content promotion but he used to 00:47 – Neil suggests finding other bloggers in your space to ask them to promote your blog 01:00 – You can pay them and have them send traffic to a landing page that has an ebook, download or giveaway 01:14 – Add social sharing icons to your blog post page 01:21 – Neil also emails the people who shares his competitor’s article 01:25 – Go to BuzzSumo to find who shared your competitor’s post 02:17 – Eric uses Wavve to share audio clips on social media 02:54 – Eric and Neil promotes their content on LinkedIn by writing 2-3 sentences and adding a link to the actual post 03:20 – If you link out to someone on your blog post, email them telling them that you love what they’re doing, that you linked out to them and to check out your blog post 03:43 – The response for this is high 04:18 – You can repost your blog post on Medium where you can increase your reach 04:58 – Eric also targets emails that are cheaper 05:04 – Facebook is a good way to build your audience 05:22 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool 06:04 – Go to SingleGrain.com/giveaway for multiple entries 06:20 – That’s it for today’s episode! 3 Key Points: Not everyone in your field are your competitors, find a way to mutually benefit from one another, linking out to each other’s blogs. LinkedIn drives a lot of traffic, so take advantage of it—promote your content with a link to your page. Facebook is always a good place to promote your content and build your audience. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #410, Eric and Neil discuss the bones of an advertorial and how you can use them to grow your business. Tune in to learn the characteristics of an effective advertorial and the websites that will market your advertorial for you.  Time Stamped Show Notes: 00:27 – Today’s topic: What Is an Advertorial (And How Can You Use Them)? 00:38 – Affiliate marketers usually run advertorial from their microsites 00:45 – Microsites can be a new blog 00:50 – The blog post can be about a story 01:00 – An advertorial is like a story or editorial with an ad in it 01:13 – An advertorial piece should be well written and trigger people’s emotions 01:31 – Eric shares a bed bug example of an advertorial 01:53 – Affiliate marketers put domains right into their advertorial 02:20 – In an advertorial, you integrate the solution and explain why it is the best solution 02:38 – Most advertorials from Facebook drive the most traffic 02:50 – Taboola and Outbrain can be options, but be careful using these platforms 03:22 – Think about the long game 03:31 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool 04:11 – Go to SingleGrain.com/giveaway for multiple entries 04:25 – That’s it for today’s episode! 3 Key Points: Create an advertorial that is educational and evoke people’s emotions. Links are inserted right into an advertorial—making it easy for readers access and buy your solution. Be careful about where you link your advertorial; keep the long-term game in mind. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #409, Eric and Neil discuss why you ought to pay for celebrity endorsements. Tune in to find out how to make celebrity endorsements possible and the potential gains you can receive by investing in them. Time Stamped Show Notes: 00:27 – Today’s topic: Why You Ought to Pay For Celebrity Endorsements 00:35 – “Anytime you have a celebrity on your landing page, your conversion rate will go through the roof” 01:02 – Celebrity endorsements work well 01:11 – Beats currently has Kylie and Kendall Jenner, Lebron James and other celebrities endorsing them 01:46 – They’ve increased their target market size 01:55 – The question is: if you’re already spending so much on paid ads, can you get a celebrity endorsement for $30-40K? 02:04 – The answer is “yes” 02:16 – There are micro influencers that you can connect with and help you promote your business 02:36 – Micro influencers have at least 20K followers 02:52 – In Shoe Dog, Phil Knight talked about using celebrities to endorse products 03:23 – Neil’s friend owns Binary Options and they got Conor McGregor to endorse them after he lost his first fight 03:52 – Binary Option’s conversion rate went up and they paid McGregor quite a low rate 04:45 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool 05:44 – Go to SingleGrain.com/giveaway for multiple entries 05:55 – That’s it for today’s episode! 3 Key Points: Celebrity endorsements work well and is a sure-fire way to boost your conversion through the roof. If you’re spending a lot on paid ads, you might want to consider building a relationship with a micro influencer instead. Celebrity endorsements aren’t just the Michael Jordans and Kylie Jenners, reach out to those who have influence and can give you a lower rate. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #408, Eric and Neil provide the beginner’s guide to Quora ads. Tune in to learn what you need to know to start advertising on Quora and why now is the right time opt in! Time Stamped Show Notes: 00:27 – Today’s topic: Beginner's Guide to Quora Ads 00:59 – Quora is a questions and answers site which generates tons of traffic 01:29 – Quora’s valuation is currently over one billion dollars 01:42 – When Eric goes on to Quora, he sees people like Jason Lemkin 01:59 – You can have your ads show up with a question or something catchy 02:19 – Quora ads is currently cheap 02:34 – One of Eric’s clients, Lever, is an applicant tracking system 02:40 – An applicant tracking system helps you manage the whole hiring process 03:07 – Lever has an ad that shows up in Quora when a question related to the hiring process comes up 03:29 – You want to advertise to people who are asking questions related to your product 04:14 – “The numbers have to work for you” 04:30 – Eric is currently running an ad on Quora for their e-book 04:40 – The conversion rate to their landing page is 20% 04:53 – Cost per click is $3 but the conversion rate is around $15 05:45 – Cost per click varies 06:27 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool 07:10 – Go to SingleGrain.com/giveaway for multiple entries 07:22 – That’s it for today’s episode! 3 Key Points: Quora currently generates tons of traffic—this is a great place to implement your ads. You target Quora ads to the people who ask questions related to your business service or product. Leverage Quora ads NOW as the costs are still low and the conversions are high. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #407, Eric and Neil discuss how to increase your email deliverability. Tune in to discover which provider works best and the techniques you can employ today to increase your deliverability! Time Stamped Show Notes: 00:27 – Today’s topic: How to Increase Your Email Deliverability 00:41 – To improve your deliverability rate, switch providers 00:46 – Infusionsoft has poor deliverability while Drip is great at delivering 00:55 – Jeremy Schoemaker has a site that shows which providers have terrible deliverability rates 01:07 – AWeber and ConvertKit work great too 01:29 – It is easier to use a shared IP to increase email deliverability 01:40 – Stop sending someone emails if they don’t open any of your emails 01:54 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool 02:38 – Go to SingleGrain.com/giveaway for multiple entries 02:50 – That’s it for today’s episode! 3 Key Points: If your provider has a low email deliverability, switch providers. Don’t use a permanent IP—instead, use a shared IP. Stop sending someone emails if they’ve never opened any one of your emails. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #406, Eric and Neil discuss whether webinars still work. Tune in to learn why webinars still work, though it depends on several factors. Eric and Neil discuss why webinars no longer convert as well as they used to and give you the tools you need to make sure you that you optimize on your next webinar. Time Stamped Show Notes: 00:27 – Today’s topic: Do Webinars Still Work? 00:36 – Some marketers are saying that webinars are dying 00:54 – From Neil’s standpoint, webinars still work but don’t convert as much as they used to 01:14 – The cost to get a webinar is one of the reasons why the conversion rate suffered 01:24 – If you have a ton of organic traffic, you should consider webinars 01:49 – With Kissmetrics, their webinars work well because of the content 02:04 – Webinars work if you educate and give advice that your audience can actually use 02:29 – Some are just trying to sell people over 02:47 – Neil uses Webinar Jam and AWeber Webinar for his webinars 02:53 – You can use email sequences from Drip, Infusionsoft and ConvertKit 03:12 – Neil changes his webinars once every 6 months 03:30 – With webinars, you have to look at all of your conversion rates 03:57 – There’s an ad from Billy Gene Is Marketing Inc on YouTube that is creative and worth checking out 04:55 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual conversion tool 05:50 – Go to SingleGrain.com/giveaway for multiple entries 06:01 – That’s it for today’s episode! 3 Key Points: Webinars still work if your content is educational and the advice is valuable to your audience. If you have consistent, organic traffic, then it is worth utilizing webinars. You have to check your webinars’ conversion rates to see if it’s worth it for you. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #405, Eric and Neil discuss whether should you consider sponsoring conferences or not. Tune in to learn the ROI that you can get from sponsoring a conference and why Eric prefers to invest in small events. Time Stamped Show Notes: 00:27 – Today’s topic: Should You Sponsor Conferences or Not? 00:38 – There’s an ROI from sponsoring events 00:43 – You have to find the right events 00:48 – Sponsoring an event is great for branding 00:51 – You will know who attended the conference and the event’s marketing team will send an email blast to the audience dedicated to you 01:22 – If you sponsor a conference, make sure you have a speaking slot 01:35 – What matters to Eric during conferences is the people that he meets 02:00 – Eric just got an invitation to a conference 02:27 – If you have $12K, Eric suggests spending it on a dinner or small event rather than a conference 02:45 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool 03:39 – Go to SingleGrain.com/giveaway for multiple entries 03:41 – That’s it for today’s episode! 3 Key Points: In sponsoring a conference, find the right event for your brand. When you sponsor a conference, make sure you get a speaking slot and a list of all the attendees. If you have the money to invest, maybe you should consider holding your own small event rather than sponsoring a conference. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #404, Eric and Neil discuss whether or not you should throw live events. Live events are excellent opportunities to expand your network. Tune in to learn why Eric throws his live events and dinners monthly and the reason he does them for FREE. Time Stamped Show Notes: 00:27 – Today’s topic: Should You Throw Live Events? 00:39 – Live events can serve a broad audience and can be a lot cheaper 00:51 – Eric throws live events in LA 01:06 – Eric has a “happy hour” event once a month with his small group of marketers and entrepreneurs 01:13 – The purpose is just to get people together 01:32 – Eric has generated revenue from his live events which are free for the attendees 01:41 – Eric received a $120K deal from one of his events where he only spent around $12K to organize it 02:03 – Eric has done two live events every month for the past seven months 02:16 – Eric has learned a lot from his live events 02:26 – The invited guests are targeted 03:10 – Jayson Gaignard of Mastermind Talks will give you a template for how to throw live events and a mastermind dinner 03:26 – “When you’re inviting people, you want to make sure that everyone’s on the same level” 03:47 – You can use revenue as part of the criteria for who are invited; that’s what EO (Entrepreneurs' Organization) and YEC (Young Entrepreneur Council) do 04:02 – Eric has two sets of dinners: one for marketers and one for entrepreneurs 04:19 – The main reason Eric has live events is NOT to generate customers 04:45 – The highest ROI Eric made was from these dinners 05:00 – You can consider charging people because they tend to take it more seriously if they spend money on it 05:25 – Eric usually has maximum of 9 people during the dinners to make it really intimate and 25-30 for happy hour 05:55 – Marketing School is giving away a free 1 year subscription of Crazy Egg which is a visual analytics tool 06:35 – Go to SingleGrain.com/giveaway for multiple entries 06:45 – That’s it for today’s episode! 3 Key Points: Target your guests for your live events—make sure people are on the same level so everyone can benefit from one another. You can offer free live events, but consider charging so people will take the event more seriously. Don’t focus on the money that you can generate from your events, focus on the value that you can get from it. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #403, Eric and Neil discuss how to build a personal brand. Tune in to learn the difference between a corporate and personal brand. You’ll also hear how Eric and Neil built their own personal brands up to where they are now.  Time Stamped Show Notes: 00:27 – Today’s topic: How To Build A Personal Brand 00:41 – Building a personal brand opens up a lot of opportunities 01:00 – Neil had met various billionaires while building his personal brand 01:25 – Neil learned that you’re not going to build your personal brand unless you’re marketing yourself daily 01:44 – There’s a difference between a corporate brand and personal brand 01:54 – Corporate brands can be sold 02:05 – Michael Jordan, which is already a personal brand, cost millions and there’s just one of him 02:23 – If Michael Jordan passes away, his personal brand will be gone too 02:31 – Corporate brands will just continue to increase their market price 02:47 – Eric started his personal brand by way of his podcast which had single digit downloads 02:59 – When you put your content online, you constantly get better and can see what is getting the attention 03:20 – Gary Vaynerchuk has all the attention now and he’s all over social media 03:36 – He has 8 people in his personal marketing team 03:48 – He’s always trying new things 03:56 – Start slow, be consistent and gradually expand 04:03 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool 04:45 – Go to SingleGrain.com/giveaway for multiple entries 05:00 – That’s it for today’s episode! 3 Key Points: Consistency in marketing yourself is what builds a personal brand. While you can’t really sell your personal brand, it opens a lot of opportunities for you. Update your online channels everyday and continuously grow your online presence. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #402, Eric and Neil discuss how to build a strong corporate brand using social media. Tune in to learn how you can strengthen your brand through social media and how you can fast track the growth process by using strategies that have worked for some key companies today! Time Stamped Show Notes: 00:27 – Today’s topic: How to Build A Strong Corporate Brand Using Social Media 00:42 – Some of the brands that have built a strong brand using social media are Fit Tea, Dolce Swimwear and other swimwear companies 01:05 – Eric has interviewed SkinnyMe Tea founder, Gretta van Riel, who has 16M Instagram followers 01:28 – Gretta started by reaching out to micro-influencers on Instagram to build her brand 01:40 – She eventually grew her following to millions 01:50 – Gretta has also coined the term “teatox” which is detoxing using tea which also has a movement behind it 02:00 – You can create a movement to make people stick with your brand and connect with different micro-influencers 02:20 – Sunny Co Clothing has created a funnel through social media 02:30 – You’ll get a free swimsuit if the post is re-posted and tagged appropriately 02:53 – It can be a profitable campaign 03:00 – There’s a huge spike for the keyword “Sunny Co Clothing” in Google because of their campaign 03:10 – It took Gretta months to grow her brand 03:43 – Consistency is crucial in social media branding 04:01 – Marketing School is giving away a free 1 year subscription to Crazy Egg is a visual analytics tool 04:56 – Go to SingleGrain.com/giveaway for multiple entries 05:05 – That’s it for today’s episode! 3 Key Points: Social media platforms are great for growing your brand for the mere volume of traffic you’ll encounter. Make your brand appealing to people so they’ll spread the word and grow your following. Tap into micro-influencers within your niche and strike a deal that will benefit both parties. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #401, Eric and Neil discuss how to get social media traffic when you have no followers and no money. Tune in to learn a few easy tactics that can get people sharing your content. You’ll also find out the importance of reaching out to the RIGHT people. Time Stamped Show Notes: 00:27 – Today’s topic: How to Get Social Media Traffic When You Have No Followers (And No Money) 00:38 – The easiest way to get traffic is to look at your content 00:44 – Google similar keywords that relate to your content and find other posts 00:51 – Get the most popular keywords and type them in the Twitter search box 00:55 – Email people who have tweets related to your keyword and check if they want to see your post 01:28 – Add a note: “If you like it, feel free to share it” 01:33 – You’ll get more social shares by doing this 01:45 – Growth Everywhere’s Instagram account now has 6400 followers 01:53 – Eric redoes the hashtags to engage with people more 02:26 – You can build pods with Instagram Direct Messaging where people share their posts with one another 02:54 – Join multiple pods, but make sure you’re adding value too 03:09 – Reach out to the right kind of people 03:22 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool 04:26 – Go to SingleGrain.com/giveaway for multiple entries 04:35 – That’s it for today’s episode! 3 Key Points: Search your most popular keywords to find posts that are similar to yours—then, reach out to the audiences you find. Leverage Instagram, especially their direct message feature to find potential followers. Make sure you’re adding value to those you reach out to. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #400, Eric and Neil discuss the pros and cons of hosting your own conference, and why you need to accept the reality that you’re going to lose money at the front-end. Time Stamped Show Notes: 00:28 – Today’s topic: Should You Host Your Own Conference? 00:36 – If you’re just starting out, the best option is to stay away from conferences 00:40 – The conference business is difficult and you’ll probably lose money 00:48 – Eric personally thinks that conferences aren’t that valuable 00:51 – Eric shares his experience with Treehouse 00:55 – Ryan Carson, CEO, is known for hosting conferences 01:08 – Conferences are a good way to build network 01:19 –Sean Ellis is known for hosting growth hacking conferences too 01:27 – Conferences are exceptionally valuable if—and only if—your business is already making money 01:34 – HubSpot has thousands of customers will benefit a lot from holding a conference where they can invite their customers 01:56 – Consider hosting a conference only if your business is established and getting $5-6M in ARR 02:25 – Alternatively to conferences, you can throw in a dinner or small events 03:04 – There are also virtual conferences where you don’t have to spend money on venue and can retail virtual tickets instead 03:22 – With a virtual event, the email list that you build can be repurposed 03:45 – When you’re starting out, you don’t necessarily have to pay people 04:11 – Marketing School is giving away a free 1 year subscription of Crazy Egg which is a visual analytics tool 04:57 – Go to SingleGrain.com/giveaway for multiple entries 05:07 – That’s it for today’s episode! 3 Key Points: If you’re just starting, instead of conferences, try to host dinners or small events. Conferences are beneficial if your business is stable and already earning at least $5M in ARR. Virtual conferences are also a thing – it’s cost efficient and you can use the leads for future use. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #399, Eric and Neil discuss how to rank a 10-page website. Tune in to learn how you can slowly gain traction in spite of only having a few pages by placing massive emphasis on the quality of those 10 pages.  Time Stamped Show Notes: 00:28 – Today’s topic: How to Rank a 10-Page Website 00:40 – Neil picked 10 pages because a lot of people have small websites 00:45 – A 500-page website is easier to rank 00:56 – The more text you have on the page, the more likely you are to rank 01:03 – A 10-page website can still rank but it will never get as much traffic as a Wikipedia 01:10 – A small website should focus on link building and outreach 01:14 – Make sure your content is detailed and thorough 01:18 – Brian Dean of Backlinko started with only a handful of pages website 01:33 – The quality of his content is high 02:00 – Review Skyscraper Technique 02:10 – Groove HQ and Help Scout both started at the bottom 02:19 – Look at linkable assets 02:48 – “Look for a spin that can work out there” 02:59 – Slowly expand when your website starts getting traffic 03:14 – Marketing School is giving away a free 1 year subscription of Crazy Egg which is a visual analytics tool 04:01 – Go to SingleGrain.com/giveaway for multiple entries 04:14 – That’s it for today’s episode! 3 Key Points: People who have small websites can still rank their websites, but their websites will never have the traffic of the big players. Create detailed, high-quality content that will solidify your website. As your website gains traffic, add more pages—grow it in a controlled, consistent way that you can manage. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #397, Eric and Neil discuss what Seinfeld emails are and how you can leverage them to enhance your business. Tune in to learn how can writing about nothing (literally) can lead to increases in both your network and your sales. Time Stamped Show Notes: 00:27 – Today’s topic: What Are Seinfeld Emails (And How to Leverage Them)? 00:53 – Eric thinks Seinfeld is just a show about nothing 00:59 – The Seinfeld email is like writing an email about nothing 01:07 – Eric shared a bad experience with American Airlines and wrote about the experience 01:24 – He got some great responses from the post 01:34 – “The good thing about writing about nothing is relating it to people” 01:45 – People are more likely to convert because they can connect with it and don’t feel like they’re being sold to 01:51 – You don’t want to write about nothing when you can’t connect it with your product and services 02:40 – For Neil, when someone writes for him, he still checks the end product to see if it matches his vision 03:11 – To be good with Seinfeld emails, you have to do it constantly 03:51 – “People love to hear about stories and Seinfeld emails are just one way to do it” 03:55 – Marketing School is giving away a free 1 year subscription of Crazy Egg which is a visual analytics tool 04:41 – Go to SingleGrain.com/giveaway for multiple entries 04:50 – That’s it for today’s episode! 3 Key Points: Seinfeld emails are basically emails about nothing—oddly enough, they’re effective. When writing a Seinfeld email, connect with people in your writing while subtly leading them to your products and services too. You have to write consistently to be good at Seinfeld’s email writing. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #396, Eric and Neil discuss whether or not you should invest in typical marketing swag. Tune in to learn why Eric and Neil won’t spend a cent on swag while Sujan, Single Grain’s founder, blogged that he made $500K from it. Time Stamped Show Notes: 00:27 – Today’s topic: Should You Invest In Marketing Swag? 00:37 – Single Grain’s founder, Sujan Patel, had a lot of shirts and he made $500K out of it 00:50 – Personally, Eric won’t invest into swag 00:58 – Although, he has gotten useful swag from conferences before, and every time he uses the swag, he remembers the conference 01:18 – “You want to have stuff that people actually use” 01:37 – Neil believes that if you’re a big company, giving away swag is a good strategy in branding 01:45 – Swag can be too expensive for startups and it’s difficult to track your ROI from it 02:29 – If you want to try something, go to Startup Drugz instead 03:04 – Neil doesn’t create swag and would not even if he was a big company 03:30 – Marketing School is giving away a free 1 year subscription of Crazy Egg which is a visual analytics tool 04:25 – Go to SingleGrain.com/giveaway for multiple entries 04:38 – That’s it for today’s episode! 3 Key Points: Big companies with extra funds can spend on swag because it can be a good branding strategy—“can” is the keyword. If you are going to invest in swag, make it as usable as possible, and don’t go cheap—you want it to last for a while. Because of the associated costs with having quality swag most startups and small businesses shouldn’t consider it. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #395, Eric and Neil discuss whether or not you should think heavily about SEO when building your new website, and what tools you should incorporate if you ultimately decide that an SEO needs to be a big part of your initial build.  Time Stamped Show Notes: Today's topic: Should You Involve an SEO When Building a New Website? 00:34 – If you’re a first time website builder, probably not 00:47 – If you have a website that’s producing an income, then you should involve SEO 01:02 – WordPress templates are already SEO friendly 01:17 – Big companies have to set the right foundation at first with the right SEO 01:45 – A standard SEO plug-in is good enough if you’re not a big company 02:14 – Go to Credo to find an SEO consultant help you with the technical audit if you need one 02:25 – Marketing School is giving away a free 1 year subscription of Crazy Egg is a visual analytics tool 03:21 – Go to SingleGrain.com/giveaway for multiple entries 03:25 – That’s it for today’s episode! 3 Key Points: If you’re a new entrepreneur, you don’t have to prioritize SEO for your website. Big companies should invest in SEO early because their websites are one of the foundations of their businesses. There are tons of SEO plugins available that are user-friendly. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #394, Eric and Neil discuss how to get more business value out of LinkedIn. Tune in to learn how LinkedIn is enhancing its platform to create more engagement amongst its users, and the very real benefits of updating your LinkedIn profile daily.  Time Stamped Show Notes: 00:27 – Today’s topic: How to Get More Business Value Out of LinkedIn 00:34 – Eric is really spending time on LinkedIn at the moment 00:48 – Eric and Neil are both posting on LinkedIn every day and the engagement is great 01:29 – Spend just a couple of minutes every morning to update your LinkedIn to engage with your audience 02:00 – With LinkedIn, you have to participate 02:11 – Neil takes his most popular blog on LinkedIn by posting the first few sentences and adding a read more link 02:20 – It drives tons of traffic 02:28 – Neil participates in groups and messages potential business partners using his personal account 02:41 – Just last month, Neil generated more revenue on LinkedIn than Facebook 02:50 – LinkedIn now can target companies in groups 03:10 – Things are ramping up on LinkedIn and video advertising is becoming a big thing 03:37 – Eric uses Dux-Soup with LinkedIn Helper which allows you to visit targeted multiple profiles 04:39 – Marketing School is giving away a free 1 year subscription of Crazy Egg which is a visual analytics tool 05:20 – Go to SingleGrain.com/giveaway for multiple entries 05:24 – That’s it for today’s episode! 3 Key Points: Post daily updates to have a consistent engagement. LinkedIn is adding more features that let you interact with a targeted audience. Advertising on LinkedIn is also improving and its video ads will be the next big thing. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #393, Eric and Neil discuss how to ensure that your team stays productive when you’re out of the office. Tune in to learn how you can keep your people on track with their goals regardless of your absence, and simultaneously build a healthy relationship with everyone. Time Stamped Show Notes: 00:27 – Today’s topic: How to Ensure that Your Team Stays Productive When You're Out of Office 00:40 – Even though Eric was gone for a month, his team was able to work very efficiently without Eric there in person, or even on Slack 01:06 – Make sure your people have clear tasks and goals that are defined with a deadline 01:10 – Eric uses Dapulse as his project management tool 01:37 – For communication, they use Slack and there’s a constant meeting 01:45 – “Make sure you have the right processes to keep things going” 01:50 – Richard Branson has 2 assistants that he trusts some of the tasks with 02:29 – Neil gives his team tasks, goals, and objectives 02:34 – Neil meets his team once a week to see how they’re doing 02:42 – Neil only checks to see if his goals have been hit and if not, what are the problems with the team 02:54 – “As long as everything is doing good, I don’t care what they’re doing” 02:59 – Eric also uses 15Five where you can put your objectives and KPIs and if they’re on track 03:38 – You will also know what people are feeling 04:19 – Neil uses a “straight to the point” rule to make sure communication is always flowing clearly with his team 04:55 – In the long run, figure out how you want to handle your team and what works well for everyone 05:02 – Marketing School is giving away a free 1 year subscription of Crazy Egg which is a visual analytics tool 05:50 – Go to SingleGrain.com/giveaway for multiple entries 06:01 – That’s it for today’s episode! 3 Key Points: Have employees keep a list of their objectives and goals—give them a deadline for each, and then intermittently track performance while you’re way. Keep your people happy because happy employees are the most productive. As your employees earn your trust, don’t be afraid to give them bigger tasks with bigger responsibilities. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #392, Eric and Neil discuss the tools that make paid advertising easier. Tune in to learn why Eric and Neil recommend sticking with Google and Facebook’s native tools to track paid advertising on every channel. Time Stamped Show Notes: 00:27 – Today’s topic: Tools That Make Paid Advertising Easier 00:39 – Neil suggests using Google and Facebook’s own tools 01:15 – Neil doesn’t’ believe using paid tools for paid advertising but you can use AdEspresso if you really want 01:30 – You can set different audiences with Facebook Insights 01:37 – Google has their Display Planner and Keyword Planner as well 01:48 – Neil likes AdHawk which lets him see what’s happening through his phone 01:59 – Adbeat looks at the trend in advertising spend 02:35 – AdStage gives you insights on all your paid advertising channels 02:46 – There are some Slack tools for paid advertising 03:15 – Marketing School is giving away a free 1 year subscription of Crazy Egg which is a visual analytics tool 03:57 – Go to SingleGrain.com/giveaway for multiple entries 04:00 – That’s it for today’s episode! 3 Key Points: Make use of Google and Facebook’s own tools because they have thousands of engineers who constantly update them. Leverage free tools to track all your paid advertising channels. Slack has its own tools that you can use for your paid advertisements, it’s not just for messaging anymore! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #391, Eric and Neil discuss whether you should be worried about your domain authority. Tune in to learn how domain authority helps your search traffic and why Eric doesn’t worry about his domain authority. Time Stamped Show Notes: 00:27 – Today’s topic: Should You Be Worried About Your Domain Authority? 00:37 – Domain authority is done on a scale of 1-100 in Moz metric 00:47 – Google page rank is scored from 1-10 01:01 – Moz is more commonly used now as a metric than Google page rank 01:45 – In general, Moz domain authority shows the quality of the website 01:50 – Neil likes domain authority because the authority number is typically climbing 02:09 – Domain authority is a good way to see if sites are linking to you 02:14 – Are they authoritative and getting quantity? 02:19 – As domain authority goes up, so does search traffic 02:28 – Eric has Moz and Ahrefs so he can cross-reference and track increases in traffic, etc. 02:53 – Eric checks domain authority once a month and doesn’t worry about it too much 03:10 – Marketing School is giving away a free 1 year subscription of Crazy Egg which is a visual analytics tool 03:56 – Go to SingleGrain.com/giveaway for multiple entries 04:05 – That’s it for today’s episode! 3 Key Points: Domain authority helps you track how good your site is doing. As your domain authority goes up, so does your search traffic. Ultimately, don’t worry about your domain authority too much. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #390, Eric and Neil talk about avoiding writer’s block. Tune in to learn how they keep their creative juices flowing even in those moments of low energy and low enthusiasm, and the tools they use to stay productive and focused. Time Stamped Show Notes: 00:27 – Today’s topic: How to Avoid Writer’s Block 00:35 – Writer’s block is when you don’t know what to write 00:38 – Neil shares 3 things to do to prevent writer’s block 00:42 – Go to BuzzSumo, put in your competitor’s URL and it will show you what’s popular within your space 00:58 – Go to Ahrefs and it will show you what drives traffic to your competitors 01:09 – Put in words and phrases on Twitter and you’ll see what people are tweeting out 01:21 – Ask around or create a survey when you need an idea 01:36 – Eric has a Pomodoro app on his phone 01:42 – Pomodoro technique lets you focus on something for 25 minutes then a 5-minute break 01:48 – Eric uses this app every morning when he’s writing and it’s effective for him 02:05 – You always start slow but you find the flow after a few minutes 02:23 – Writer’s block is usually due to distractions 02:49 – Sometimes, writer’s block happens to Eric and Neil while podcasting 03:15 – Marketing School is giving away a free 1 year subscription of Crazy Egg which is a visual analytics tool 03:52 – Go to SingleGrain.com/giveaway for multiple entries 04:05 – That’s it for today’s episode! 3 Key Points: See what the people in your space are talking about, and then write on those ideas. Try to stay focused and never let distractions get in the way. Writer’s block happens to everyone—the people who accomplish their goals in life are those who find away around their writer’s block. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #389, Eric and Neil discuss tips for first-time paid advertisers. Tune in to learn what Eric and Neil do personally in handling their paid advertising, how you can be cost efficient in your paid ads, and why it is essential to enroll in a couple of paid courses on AdWords.  Time Stamped Show Notes: 00:27 – Today’s topic: Neil and Eric's Tips for First-Time Paid Advertisers 00:38 – Take whatever Facebook, Google and Bing’s representatives tell you with a grain of salt 00:46 – They won’t always work 01:14 – “When you’re just starting off, don’t spend a lot” 01:20 – Bing and Google can give you free credits, take advantage of them and use them 01:37 – Eric loves and endorses Brad Geddes’ Advance Guide to Google AdWords or AdWords Fundamental 01:56 – It explained everything very distinctly 01:59 – DigitalMarketer has their courses too 02:12 – There are certifications from Google AdWords and Facebook Blueprint 02:18 – Facebook Blueprint is quite difficult but definitely worth it 02:28 – It is better to invest in paid courses and platforms like Skillshare 02:47 – John Loomer has some great stuff too on paid advertising 02:58 – Neil suggests going after very specific action-based keywords when setting up an ad campaign 03:46 – Make sure you have the baseline set on your website 04:02 – Retarget people who have visited your sites 04:50 – Make sure you have a funnel that upsells and downsells 05:19 – Look out for other channels like Quora ads 05:27 – Eric is testing Quora ads and the results are good so far 05:35 – Snapchat might worth a shot 05:51 – Yes, advertising is all about the numbers but you have to be cost-effective at the end of the day 05:5 – Marketing School is giving away a free 1-year subscription of Crazy Egg 06:33 – Go to SingleGrain.com/giveaway for multiple entries 06:43 – That’s it for today’s episode! 3 Key Points: Test the waters first, don’t spend too much on paid advertising when you’re just starting. Don’t use vague keywords. Instead, use very specific action-based keywords that will make it easier for your campaign to generate traffic. Make sure you have a funnel that offers both upsells and downsells so you don’t pour money down the drain. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #388, Eric and Neil discuss whether you should invest your time in Snapchat or in Instagram stories. Tune in to learn which social media site should take more of your time, energy and focus. Also, learn from the best as Eric and Neil explain just why Gary Vaynerchuk is winning the social media game. Time Stamped Show Notes: 00:27 – Today’s topic: Should You Invest Your Time in Snapchat Or Instagram Stories? 00:35 – For Eric, you should invest more in Instagram stories than in Snapchat 00:44 – Less and less stories are popping out on Snapchat while Instagram is consistently growing 01:22 – Neil agrees with Eric that you’re wasting time and energy on Snapchat, because it is dying 01:36 – Instagram is a great place to engage with your audience and get more sales 01:38 – VaynerMedia by Gary Vaynerchuk is doing well on social media 01:50 – VaynerMedia has over $100M in annual revenue 02:00 – Gary is into pushing businesses to using social media 02:18 – Gary V’s Instagram stories are funny and engaging 02:33 – Growth Everywhere posts Marketing School’s episodes as stories on Instagram 02:53 – You can repurpose your Instagram stories to use it on Snapchat, too 03:00 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool which lets you do changes on your sites easier 03:45 – Go to SingleGrain.com/giveaway for multiple entries 03:57 – That’s it for today’s episode! 3 Key Points: Snapchat is dying—focus your time and energy on Instagram stories. More and more people are engaging with Instagram stories today, so now is the time to take advantage of it. Gary Vaynerchuk creates his stories to be unique, engaging and funny—do the same in order to stand out. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #387, Eric and Neil discuss marketing lessons you can gain from watching classic infomercials. Tune in to discover the similarities between infomercials and regular marketing tactics. You’ll also find out how infomercials have become so effective in their niche.  Time Stamped Show Notes: 00:27 – Today’s topic: Marketing Lessons from Classic Infomercials 00:35 – Neil remembers an infomercial he watched from OxiClean 00:50 – Neil learns about infomercials from his friend Ryan Deiss, who is a copywriter 01:04 – Ryan learned how to write copy from his childhood experiences 01:23 – Infomercial is about timing 01:30 – Most are run at night and target females 01:44 – “If you want to do any type of marketing, you have to target the right type of people” 02:10 – Eric remembers the P90X infomercial which encourages you to work towards a great body 02:36 – Being direct and to the point is what Eric has learned from infomercials 02:48 – Eric also remembers the Shake Weight infomercial which was quite comical 03:14 – Include bonuses and employ scarcity tactics so that people take action 03:36 – It’s also expensive for infomercials to gain users; just like regular marketing in that you can lose money 03:46 – In any marketing offer, make sure you have back end offers; an upsell and cross-sell 03:55 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool that maximizes your conversion and is easy to use 04:30 – Go to SingleGrain.com/giveaway for multiple entries 04:40 – That’s it for today’s episode! 3 Key Points: An effective infomercial is about targeting the right market at the right time. It costs a lot to create an advertisement, so make sure you have back end offers so you’re not losing money. Most effective infomercials have catchy headlines and are straight to the point. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #386, Eric and Neil discuss how to manage your first marketing hire if you’re not a marketer yourself. Tune in to learn the right questions you need to ask a potential marketing hire and the importance of a marketer being able to plan and hit expected, weekly goals. Time Stamped Show Notes: 00:27 – Today’s topic: How To Manage Your First Marketing Hire if You're Not a Marketer Yourself 00:44 – Neil wants to find out how a marketer plans their week—it should be planned in a way that improves the business 01:09 – Neil shares a sample plan a marketer might use 01:33 – There should be expected results and goals 01:50 – From Eric’s perspective, there’s a deadline they should hit and they should do what they set out to do 02:28 – Eric asks the questions he asks to see if you can be the best fit for his team 03:00 – Eric has a one-on-one with his developers and marketers to know if they’re hitting their goals 03:36 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool 04:04 – Go to SingleGrain.com/giveaway for multiple entries 04:20 – That’s it for today’s episode! 3 Key Points: A marketer needs to make a plan and track their progress, ensuring that goals and deadlines are met. If you’re not a developer or marketer but want to hire one, ask the developers and marketers you know and find out the questions you need to be asking your potential hire. Make sure you consistently update and touch base with your first marketing hire. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #385, Eric and Neil discuss how to monitor your backlinks in 15 minutes or less per week. Tune in to learn the advantages of checking your backlinks—such as building your network and watching for those who can negatively affect your Google search ranking. Time Stamped Show Notes: 00:27 – Today’s topic: How to Monitor Your Backlink Profile in 15 Minutes or Less in a Week 00:34 – Neil uses Ahrefs to continuously see which sites link to him 00:43 – It’s not time intensive and he checks three to four times a week 01:18 – You monitor your backlinks because a site that consistently links to you can penalize you and screw up your search ranking 01:30 – Eric checks his backlinks to build relationships 02:03 – Eric uses Ahrefs as well and sets alerts weekly 02:35 – There are other links that can be missing that you need to watch for 02:40 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool 03:28 – Go to SingleGrain.com/giveaway for multiple entries 03:35 – That’s it for today’s episode! 3 Key Points: Reach out to those who link to you and try to build your network. You can check your backlinks through Ahrefs which already has detailed data regarding your backlinks profile. Be careful with who links to you so you can avoid getting penalized by Google. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #384, Eric and Neil discuss why it’s important to diversify your traffic sources. Tune in to know the key traffic sources you should be leveraging and why you shouldn’t focus on just one traffic source. You’ll also discover the top, highest ROI marketing strategy to date. Time Stamped Show Notes: 00:27 – Today’s topic: Why It's Important To Diversify Your Traffic Sources 00:40 – Even if Neil is getting traffic from content marketing, if Google decides to ban him, it’s gone forever 00:57 – Therefore, you need to diversify your traffic sources 01:07 – There are a lot of people who have invested everything on SEO; they were clueless about what to do after an update 01:26 – You should have a good mixture of everything, like Google News traffic 01:35 – Social media channels are the best sources of traffic, not just Facebook 01:40 – Your choices are Facebook, LinkedIn, Twitter, Pinterest and Quora 01:52 – Paid advertising drives traffic 02:03 – Create videos or audio files to get into other communities like iTunes and YouTube 02:23 – Make sure you’re collecting emails, too 02:42 – It’s still one of the highest ROI in marketing activities 02:53 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool 03:38 – Go to SingleGrain.com/giveaway for multiple entries 03:50 – That’s it for today’s episode! 3 Key Points: Diversifying your traffic sources gives you more chances to stay in the game should some of your platforms decide to ban or remove you. Leverage ALL social media platforms—this will cover you. Building an email list still drives the most traffic so make it your priority. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #383, Eric and Neil discuss how to make users watch your full video. Tune in to learn what strategies you can employ to keep your audience engaged. You’ll find the value of a good hook and the importance of producing high quality videos—all tactics that Neil has used to ensure people stick around to the end of your video. Time Stamped Show Notes: 00:27 – Today’s topic: How to Make Users Watch Your Full Video 00:40 – To make users stay, mention at the start of the video that you have something for them at the end of the video 00:46 – It entices people and it’s a strategy that works well 01:01 – “Have a really good hook in the intro” 01:18 – When Neil creates a video with a number of tactics, he will say that ONE of them will help the viewers immensely, so they should stick around and watch the whole video 02:05 – Eric tends to watch videos that are 5-10 minutes long 02:19 – Keep your video in high quality and make sure it’s well produced, even if it’s short 02:44 – Add some animation to your videos 03:11 – Neil’s editors continually adjust the frames 03:23 – This way, the viewers won’t get bored 03:45 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool 04:24 – Go to SingleGrain.com/giveaway for multiple entries 04:34 – That’s it for today’s episode! 3 Key Points: Entice people by having a great hook at the start of the video; having a surprise for them at the end can also work to keep them watching. A short, well-produced, high quality video is more likely to get watched than longer, poorer quality one. Add animation, adjust your frames—do what you need to do to keep your video enticing. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #382, Eric and Neil discuss how to determine customer lifetime value. Tune in to learn the simplest formula you can use to calculate your customer lifetime value. Eric and Neil also drop several online tools that simplify the process and will do the math for you. Time Stamped Show Notes: 00:27 – Today’s topic: How to Determine Customer Lifetime Value 00:38 – There are multiple ways to determine customer lifetime value 00:52 – Eric shares an example of a SaaS company’s customer lifetime value 00:55 – Neil’s Crazy Egg has a churn of 10%, which is the number of customers who stopped using the product 01:08 – Average price per user ID is $30, so you divide $30 by the churn to get the lifetime value 01:40 – Technically you take the average pay per month 02:00 – Mixpanel can calculate your customer lifetime value 02:10 – RJMetrics can do it for you, too 02:21 – There’s a formula on Kissmetrics that you can copy to calculate the customer lifetime value 02:31 – Eric has tried different formulas and the one on Shopify’s blog is one worth checking out 02:50 – You can do the formula yourself, but there will always be flaws 03:00 – Marketing School is giving away a free 1 year subscription of Crazy Egg which is a visual analytics tool 03:50 – Go to SingleGrain.com/giveaway for multiple entries 03:59 – That’s it for today’s episode! 3 Key Points: There are several ways to calculate customer lifetime value, just find the one that suits you and your needs best. Consider using a tool for a more accurate calculation of lifetime value. You can create and execute the formula yourself, but don’t expect it to be error-free. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #381, Eric and Neil discuss the difference between macro and micro-conversions. Tune in as Eric and Neil define what these conversions are and which ones deserve more of your attention and focus, what you need to track and how often, and which conversions (micro or macro) deserve an A/B test. Time Stamped Show Notes: 00:27 – Today’s topic: The Difference Between Macro and Micro-Conversions 01:09 – Your funnel has a lot of small steps which are considered “micro” and the large step is the actual act of purchasing 01:24 – How many micro-conversions should you be tracking? 01:51 – When Neil does A/B test, he only looks at macro conversions 02:00 – “I really do focus on the bottom line which is sales and revenue” 02:19 – You want people to convert to buy, so that’s what you should be optimizing in an A/B test 02:28 – When Eric started, he used to track micro-conversions, like click through rates for example, which led to him losing his focus 02:50 – Make sure you focus on the RIGHT things 02:59 – You can look at micro things once in awhile, but don’t let it be your main focus 03:02 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool 03:51 – Go to SingleGrain.com/giveaway for multiple entries 04:00 – That’s it for today’s episode! 3 Key Points: Micro-conversions are the small steps that lead to the purchase, which is called the macro-conversion. Your main focus should always be on the sales, don’t let micro-conversions steal your focus. You can track micro-conversions every now and then, but it’s not necessary to do this on a daily basis. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #380, Eric and Neil discuss how to ramp up content production. Tune in to learn how to maintain structure, quality and form when it comes to rapid content production. You’ll also learn how known influencers, such as Chalene Johnson and Gary Vaynerchuk, successfully repurpose their content across several media channels. Time Stamped Show Notes: 00:27 – Today’s topic: How to Ramp Up Content Production 00:54 – Eric grows his business by creating content and building relationships 01:15 – In rapid content production, he creates batches of content 01:45 – Hiring several content writers can help you ramp up your content production, you can find writers at ProBlogger 01:55 – The key in increasing content production is setting up a guideline or rubric that outline your writing format and expectations 02:10 – Neil’s structure includes an introduction, conclusion, body in the middle broken down into subheadings with targeted keywords 02:21 – Neil gets topics from BuzzSumo 02:28 – Neil goes to Ahrefs to see his competitor’s search traffic 02:32 – From the research, Neil gains writing ideas such as variations to competitors’ posts which are better and more thorough 02:58 – Chalene Johnson sells Instagram courses and she usually posts livestreams of herself talking about anything under the sun 03:17 – The topics in the video will also become blog posts and/or social images 03:31 – Gary Vaynerchuk creates videos and segments them to different social media posts 03:56 – Eric is trying other ways to repurpose content in order to grow more 04:19 – You can try different formats of content 04:25 – Eric and Neil recreate Marketing School posts using different formats and across different platforms 04:46 – Execute one of the methods above and you’ll definitely see changes 05:15 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool that shows where people click; you can also make changes on your website 05:42 – Go to SingleGrain.com/giveaway for multiple entries 05:55 – That’s it for today’s episode! 3 Key Points: You grow your business by creating content and building your relationships. Have a writing guideline or rubric that you (and other writers) to make the process a lot easier, faster and consistent in quality. Repurpose your content across different mediums and in a variety of forms—especially the content that has always performed well. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #379, Eric and Neil discuss what link blending is and how to do it fast. Tune in to learn how to execute link blending as a part of your process for boosting your rank. You’ll learn just what it takes to be in a “good neighborhood” with others who have similar content and keywords as you. Time Stamped Show Notes: 00:27 – Today’s topic: What Is Link Blending (and How To Do It Fast) 00:39 – Eric shares how his friendship with Neil started 00:41 – Eric was just starting when Neil wrote a post about link blending 00:45 – Since Eric didn’t understand what Neil’s post was about, Eric reached out to Neil to ask more questions about link blending 01:01 – Link blending is when someone links out to you, like a Wikipedia article for example, and ranks for the keyword you want to rank for 01:12 – Then, they will link to someone who is in the top 20 for the keyword that you want to rank for without using an anchor text for other links—Google will read that you’re in a good neighborhood 01:33 – It’s easier to control link blending if you’re building links through black hat ways 01:39 – In link blending, you should know who’s linking to your competitors that are at the top 01:43 – If you build links to those sites, you’ll be in a good neighborhood 01:51 – Your ranking will grow faster 01:53 – If someone is already ranking for your keyword and links to you from their page, your rankings will go up because your content is similar 02:03 – Link blending is a way to make sure you’re in a good neighborhood and your links are relevant 02:15 – There’s a template that needs to be followed in guest posting 02:48 – There’s a lot of link blending happening with guest posting in big publications 03:17 – Link blending is a process that is good to have on your checklist 03:34 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool 03:59 – Go to SingleGrain.com/giveaway for multiple entries 04:11 – That’s it for today’s episode! 3 Key Points: Link blending is about being in a good neighborhood with sites that have relevant content who also rank well. Guest posting helps with link blending, but there’s a template or process that needs to be made and followed. Link blending is a process that is good to have on your checklist. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #378, Eric and Neil discuss the marketing benefits of Google Tag Manager. Tune in to learn why marketers need to be using Google Tag Manager today and why you will no longer be needing to depend on your developer to get certain tasks done. Time Stamped Show Notes: 00:27 – Today’s topic: The Marketing Benefits of Google Tag Manager 00:35 – Google Tag Manager manages your pixels, is free to use and makes your life easier 00:49 – When Eric was just starting, he had to beg developers to get something done 01:08 – With different tools nowadays like Crazy Egg and Optimizely, the marketers are now able to control the pixels without going to the developer 01:20 – With Google Tag Manager, you can easily add tags to relevant pages without being a coder 01:30 – You won’t be needing your developers to add the code when you’re using Google Tag Manager 01:50 – Most websites should be using Google Tag Manager 01:56 – Measure School focuses on Google Tag Manager and offers some tips and tricks for it 02:30 – Segment is very similar to Google Tag Manager 02:38 – As a business owner, you should know the tools that your people are using 02:55 – With Google Tag Manager, it encourages you to annotate each change that you make 03:18 – Eric’s website experienced a glitch and he was able to find the cause using Google Tag Manager 03:35 – Marketing School is giving away a free 1 year subscription to Crazy Egg, a visual analytics tool that shows you where people click, how far they scroll and allows you to run A/B tests 04:12 – Go to SingleGrain.com/giveaway for multiple entries 04:24 – That’s it for today’s episode! 3 Key Points: Google Tag Manager lets you apply changes to your website successfully without the help of a developer. Annotating the changes that you made on your site makes it easier for you to revert to your previous site, if you encounter a glitch. Leverage Google Tag Manager, it will make your life and work a breeze. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #377, Eric and Neil discuss the tried and tested methods for building local links. Tune in to learn the simple steps that will help you increase your rank on a local scale. You’ll also find out who you need to be reaching out to when it comes to asking for those links. Time Stamped Show Notes: 00:27 – Today’s topic: Tried and Tested Ways of Building Local Links 00:41 – When it comes to local SEOs, citations are important 00:45 – A citation can be counted as a link 00:56 – You can get multiple citations from Whitespark and Moz Local 01:05 – Another way to get a citation is to reach out to the local chamber of commerce 01:13 – They also have events where you can network with people 01:41 – Reach out to people and try to add value 01:46 – Local stores take anything that can help their business 02:00 – It’s a lot easier to rank for local keywords 02:14 – Go to Ahrefs and put in your competing URLs within your region 02:26 – Reach out to those linking to them and ask for links 02:35 – Marketing School is giving away a free 1 year subscription to Crazy Egg which helps you increase your conversion rate 03:28 – Go to SingleGrain.com/giveaway for multiple entries 03:35 – That’s it for today’s episode! 3 Key Points: Reach out to your local market to get citations. Build a network with your local stores and always try to add value to them. Check your competitors and get in touch with those who are linking to them. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #376, Eric and Neil discuss whether it is better to create a mobile website or a mobile app. Tune in to decide whether it’s worth your time to create an app or just focus on your website being optimized for mobile. Eric and Neil discuss what they prefer and why it depends on your niche. They also emphasize that whatever route you take—mobile app or website—make sure you focus on making the BEST user experience possible. Time Stamped Show Notes: 00:27 – Today’s topic: Is It Better to Create a Mobile Website or a Mobile App? 00:40 – Eric personally prefers creating a mobile website that is a responsive website 00:58 – Eric also has a mobile app that they built with BuildFire 01:03 – It includes their podcast 01:16 – Unless you’re providing a unique function that requires an app, having a website is just fine 01:40 – Prioritize making the best user experience when it comes to your product 01:52 – Neil created an app before but the usage isn’t very high 02:00 – Mobile optimized websites are simpler and drives more users 02:22 – A website is enough for those content-oriented sites, just make it sure it’s optimized for mobile 02:40 – Eric shares a study regarding app usage 03:30 – Neil has less than 10 apps on his phone 03:35 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool that helps you increase your conversion rate 04:40 – Go to SingleGrain.com/giveaway for multiple entries 04:44 – That’s it for today’s episode! 3 Key Points: The percentage that describes mobile app usage varies per industry. Consider your audience when creating a mobile website or mobile app—are they more likely to use the app directly or just stick with the browser to check your product? Eric and Neil both agree that it is better to focus on mobile websites rather than an app if your site is more content-oriented. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #375, Eric and Neil discuss how to distribute your podcast. Not everyone is on YouTube or iTunes. With all the platforms that are out there for broadcasting podcasts, it’s your responsibility as a podcaster to get your content to the people. Tune in to learn where you can go to broadcast your work, the many different ways to expand your reach, and the importance of asking other bloggers, listeners, and websites that you link to share your podcast! Time Stamped Show Notes: 00:27 – Today’s topic: How to Distribute Your Podcast 00:34 – “A podcast is all about getting reach at the end of the day” 00:39 – Eric hosts their podcast on Libsyn 00:59 – With Libsyn, it will publish automatically on YouTube and on Soundcloud 01:15 – Not all people are on iTunes, so spread your podcast anywhere you can 01:17 – Tweet out your podcast and share it on Facebook 01:45 – Neil used to use Product Hunt’s podcasting section, but it’s been deleted 02:00 – Neil was driving thousands of views a day 02:06 – Neil also networks with other bloggers to share their podcast 02:20 – Neil and Eric mention tools in their podcast because they use them, not because they’re paid 02:28 – After mentioning a tool, they’ll email those websites to tell them about their episode in the hopes that they share the podcast, too 03:00 – One of their tool’s websites reached out to Eric and Neil when they learned that their tool was mentioned in the podcast 03:26 – Wavve allows you to make different social media sharing templates and Eric is testing it out now 03:52 – Google Play, Stitcher and iHeartRadio are some of their podcast’s hosts 04:07 – Eric just resubmitted their podcast to Spotify 04:45 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a heat mapping tool that helps you increase your conversion rate 05:32 – Go to SingleGrain.com/giveaway for multiple entries 05:35 – That’s it for today’s episode! 3 Key Points: Don’t stick to one platform, broadcast your podcast on every platform you can. Reach out to other bloggers and your audience to share your podcast. You’re the one that needs to work your way to the listeners when it comes to expanding your reach. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #374, Eric and Neil discuss whether you should be using manual bidding for your Facebook ads. People have been running ads on Facebook for years now and still rely on the automatic bidding and optimization features for their ads. Tune in to learn what Eric and Neil prefer between the two and how you can know what option is best for you. Time Stamped Show Notes: 00:27 – Today’s topic: Should You Use Manual Bidding on Facebook Ads? 00:35 – People have been running ads on Facebook for a couple of years now 00:42 – People just rely on Facebook’s automatic bidding and automatic optimization 00:50 – As per any kind of marketing, you want to be testing all the time 00:53 – Eric has seen marketers who have switched to manual bidding 01:11 – You can set the manual bid on how much you’re willing to pay 01:36 – Every time Neil uses automatic bidding on Facebook, it is way higher than manual bidding 01:49 – Neil thinks manual bidding works better 02:00 – Neil saw a 20% increase on his automatic bidding price 02:10 – With Google, you can set the bidding to manual at first, then to automatic 02:30 – Figure out what your numbers are and just test the water 03:00 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool that helps you increase your conversion rate 03:46 – Go to SingleGrain.com/giveaway for multiple entries 03:53 – That’s it for today’s episode! 3 Key Points: People tend to rely on Facebook’s automatic bidding because it’s easier and less time consuming. Know your numbers and test the manual bidding option; it’s cheaper and you stay in control of your options. For ANY type of marketing you choose, you need to be testing it all the time. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #373, Eric and Neil discuss how many links you really need to rank well. Tune in as Eric and Neil remind us of the TWO most important factors for SEO. They’ll also explain why The Penny Hoarder gets more traffic than Neil does and why Eric builds links for a post that is already driving traffic. Time Stamped Show Notes: 00:27 – Today’s topic: How Many Links Do You Really Need to Rank Well? 00:39 – Two main factors in SEO are content and links 00:57 – Eric and Neil uses Ahrefs 01:01 – Ahrefs has a keyword explorer tool that will show you the difficulty and guidelines for using a certain keyword 01:23 – The Penny Hoarder is a popular blog which was in Inc 500 list 01:32 – They make 8-figures/year in revenue 01:35 – The blog has more traffic than Neil’s blog 01:40 – They get more traffic because of their content 01:43 – Neil has more backlinks and domain authority than TPH 01:52 – “It just comes down to content” 01:58 – You don’t need too many backlinks 02:02 – You need MORE content 02:06 – If you want to build up your links, use infographics or Brian Dean’s Skyscraper Technique 02:25 – Eric didn’t build links for the top 5 keywords for which they’re ranking 02:46 – Focus on the domain authority 03:03 – Eric has one post that ranks for the most marketing keywords 03:16 – Eric has built links for that post to boost it 03:41 – Check Eric Enge's: Do Links Still Matter 04:05 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a heat mapping tool that helps you increase your conversion rate 04:52 – Go to SingleGrain.com/giveaway for multiple entries 04:58 – That’s it for today’s episode! 3 Key Points: Content and links are the main factors for SEO—keep track of them. Having too many backlinks may not always boost your post; rather, focus on creating GREAT content. Check the posts whose keywords are ranking well and build links to boost that post. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #372, Eric and Neil discuss whether social sharing buttons still work. Tune-in to learn whether social sharing buttons are effective in driving traffic to your site, how to use them properly if you still wish to use them, and an alternative to the buttons that is proven to work. Time Stamped Show Notes: 00:27 – Today’s topic: Do Social Sharing Buttons Still Work? 00:39 – Sumo is a plugin for social share buttons 00:47 – Eric personally uses Buffer to share 00:58 – Neil tracked the social share button clicks 01:03 – It drives traffic once in awhile 01:22 – The only way to get traffic from social share buttons are to integrate them within the post 01:30 – Click to tweet 01:34 – Having quotes or snippets within your blog post that is easy to share drives more traffic 01:45 – Integrating the buttons within the blog post is more effective than scrolling social buttons within the blog 02:05 – The percentage of clicks is NOT high 02:25 – For Eric, social sharing buttons don’t work 02:33 – If you still put them in, just choose the major social media sites 02:50 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool that helps you increase your conversion rate 03:41 – Go to SingleGrain.com/giveaway for multiple entries 03:46 – That’s it for today’s episode! 3 Key Points: Social sharing buttons does work, but it needs to be integrated into the post. An alternative to social sharing buttons is adding a click to tweet somewhere in your post. If you still want social sharing buttons, just pick the major social media sites. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #371, Eric and Neil discuss how to get started with podcast advertising. Podcast advertising is becoming more and more lucrative—especially for leading podcasters such as John Lee Dumas and Tim Ferriss. Tune in to learn how much you can earn in podcast advertising and how the process works. Time Stamped Show Notes: 00:27 – Today’s topic: How to Get Started With Podcast Advertising 00:36 – Podcast advertising can be lucrative 01:04 – You’re looking at cost per thousand impressions for what you can make in podcast advertising 01:14 – Range is anywhere from $15 to $40 01:34 – For more hands-off solutions, you can use Midroll’s service 02:25 – The earnings are per ad placement 02:36 – John Lee Dumas does a pre-roll then a post-roll 02:42 – Pre-roll is before the podcast starts and post-roll is after the podcast 02:49 – Tim Ferriss has 2 pre-roll ads and 2 post-roll ads 02:53 – John Lee Dumas has 2-3 ads per episode 03:09 – For a thousand listeners, you can get around $50 to $100 depending on the number of ads that you have 03:32 – Podcast advertising is also a branding play 03:50 – If you’re just about to start with podcast advertising, you can do it directly or opt for Midroll’s service 03:56 – if you’re a podcaster, people will start to reach out to you 03:59 – Freshbooks and Hostgator have approached Eric before 04:15 – Marketing School is more focused on growing the podcast rather than having ads 04:24 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool that will help you increase your conversion rate 05:17 – Go to SingleGrain.com/giveaway for multiple entries 05:21 – That’s it for today’s episode! 3 Key Points: Podcast advertising can be pretty lucrative if you have a large following. As you become a more established podcaster, business will reach out to you for ad placements. Podcast advertising can be a branding play as well. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #370, Eric and Neil discuss how to determine your one key metric. When you establish a set goal or priority, then all your tasks will follow suit to achieve that goal. But what IS that one measure that you look to as a company? Tune in to know what your one key metric is and why knowing what you’re after will set you up for success. Time Stamped Show Notes: 00:27 – Today’s topic: How to Determine Your One Key Metric 00:36 – Josh Elman coined the term "one key metric" 00:40 – When starting a business and using Twitter, your one key metric will be the number of tweets you want to hit 01:09 – First, determine how people are using your product—the core functionality of your product 01:20 – Then figure out if that one key metric is the one to go after, then work from there 01:35 – “Figure out what you’re really after and what’s going to impact that” 01:40 – If you want to increase your revenue, figure out the different sources of revenue 02:09 – Then you can have control and manage that one key metric 02:21 – The purpose of Airbnb is to book a place to stay 02:26 – The core action is searching and booking your accommodations 02:36 – Another example is Yelp where you find different local businesses and review them 03:18 – Neil’s one key metric for Crazy Egg is the number of tests done a day 03:43 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a heat mapping tool that helps you increase your conversion rate 04:28 – Go to SingleGrain.com/giveaway for multiple entries 04:33 – That’s it for today’s episode! 3 Key Points: Knowing your one key metric helps you focus your tasks accordingly. Establish what you’re really after and what’s going to influence that. If you want to increase your revenue, then think solely on your sources of revenue. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #369, Eric and Neil discuss what drives more traffic, quality content or quantity content. This is an age-old debate and the answer depends on pretty obvious factors such as the size of your team and budget. Tune in to hear the route Eric and Neil chose, why they chose it, and how YOU should make the decision between quality and quantity.  Time Stamped Show Notes: 00:27 – Today’s topic: What Drives More Traffic: Quality Content VS Quantity 00:39 – Neil took the quality route 00:43 – Neil only publishes high quality content, but he doesn’t have a lot of it 00:59 – HubSpot’s is quite popular because they produce a LOT of content 01:28 – Eric talked to the managing editor of a website that gets 8M visits a month 01:35 – They hire bigger teams to produce larger quantities of content 01:41 – They often open on guest posts too 02:06 – From Eric’s data, it’s “more publishing, more quantity” 02:10 – Creating content around the news works very well 02:30 – Neil recommends starting out with quality content 02:46 – In 24 hours, TechCrunch can create around 29 posts, but not all are quality posts 03:05 – Go to Ahrefs and SEMrush to see what’s driving your competitors’ traffic 03:14 – Then make better versions of their blog posts 03:20 – Marketing School is giving away a free 1 year subscription to Crazy Egg which helps you increase your conversion rate 03:58 – Go to SingleGrain.com/giveaway for multiple entries 04:04 – That’s it for today’s episode! 3 Key Points: People can receive more value from high quality content. If you have the budget to create a large quantities of content; then this will be a great option for you. If you’re just starting out, focus on quality over quantity. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #368, Eric and Neil discuss why you should pay attention to Facebook groups. Tune in to learn the pros of joining Facebook groups, starting your own for your company, and how to extract and give value to these online communities. Time Stamped Show Notes: 00:27 – Today’s topic: Why You Should Pay Attention To Facebook Groups 00:39 – Eric gets a lot of value from Facebook groups 00:43 – Eric follows Badass Marketers and Founders Facebook group run by Josh Fechter 00:50 – There’s a ton of marketing information he gains from the group 00:56 – Another group to follow: Young Entrepreneurs Council 01:00 – There’s a high level of engagement in these groups and people share them with others 01:18 – Facebook just launched a summit for Facebook groups 01:54 – You can search for terms in groups that are related to your niche 02:08 – Answer questions in groups—this will lead people to your website and build traffic 02:15 – When you build our own Facebook group, it builds a community with that will strongly support your brand 02:22 – Neil has a private Facebook group and most of its members help promote one another 02:56 – Find the group that has more signal than noise 03:11 – Eric highly recommends Badass Marketers and Founders 03:30 – Marketing School is giving away a free 1 year subscription to Crazy Egg which helps you increase your conversion rate 04:00 – Go to SingleGrain.com/giveaway for multiple entries 04:10 – That’s it for today’s episode! 3 Key Points: There’s a lot of VALUE to be had in Facebook groups—build your network and your following to increase your support. Join groups that are relevant to your niche. Be helpful with those in your Facebook groups—answer their questions and promote one another depending on the type of group that it is. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #367, Eric and Neil discuss whether blog commenting is dead. Tune in to learn why blog commenting is NOT dead in Eric and Neil’s opinion. They’ll list the reasons why they still do it and explain the benefits you can gain from interacting with your audience. Time Stamped Show Notes: 00:27 – Today’s topic: Is Blog Commenting Dead? 01:05 – Nowadays, blog commenting still drives traffic, but not as much as it did before 01:13 – For niche blogs, blog commenting will still work 01:17 – What works is that people come to your blog and you build a rapport with them—because of this relationship, they are more likely to convert 01:45 – Some big publications have shut off their blog comments 02:00 – For Neil’s blog, which has educational value, people leave productive comments and build a relationship with him 02:15 – Neil has dedicated time to respond to the comments 02:42 – Even if there’s only one person who leaves a comment, you still have to respond 03:00 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool 03:45 – Go to SingleGrain.com/giveaway for multiple entries 03:54 – That’s it for today’s episode! 3 Key Points: Blog commenting STILL works when it comes to driving traffic to your site. Build a rapport and relationship with your blog followers by responding to their comments. Blog commenting is NOT dead; in fact, it’s a tool that will help you increase your conversion rates. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #366, Eric and Neil discuss how growth is getting harder and what you can do about it. In terms of marketing, it seems that everything repeats itself. Now, more than ever, is the time to get CREATIVE in order to stand out. Tune in to learn how you can deal with the fast-paced, competitive market out there and the importance of keeping it fresh and original.  Time Stamped Show Notes: 00:27 – Today’s topic: Growth Is Getting Harder (And What You Can Do About It) 00:36 – Today’s episode is inspired by Uber’s Andrew Chen who is well known in the growth network 00:55 – CPCs and the rise of ad blockers are getting higher 01:18 – “As growth gets harder, you have no choice but to get more creative” 01:24 – The main way to grow is to think outside the box and go after different channels 01:43 – Facebook has a saturation point and the ad prices are higher 01:57 – Aside from the sending people to landing pages from your Facebook ads, take your people to educational/press type articles 02:15 – It will all come down to CREATIVITY 02:38 – Everyone is getting smarter in regards to growth 02:50 – The competition is tougher 03:09 – Facebook and Google are still on the top list of apps 03:19 – Develop your own brand to stand out 03:37 – Building your brand with corporate personnel 03:50 – Amazon’s customers are loyal therefore, they will always have high conversion rates 04:08 – Beats by Dre entered a saturated market, but still manages to make sales 04:21 – Beats by Dre has a great design that becomes part of one’s lifestyle 04:30 – They pay celebrities to use Beats by Dre 04:40 – Alternatively, you can give out equity in exchange for promotion 04:45 – Vitamin Water gave out equity to promote their product 05:05 – Social media channels are copying each other 05:24 – You have to figure out a way to differentiate yourself from the competitors 06:00 – Marketing School is giving away a free 1 year subscription to Crazy Egg which helps you increase your conversion rate 06:33 – Go to SingleGrain.com/giveaway for multiple entries 06:45 – That’s it for today’s episode! 3 Key Points: Leverage all channels that are available to grow your brand. The more creative you are, the more you will be able to adapt to the market and compete. Giving out equity is another way you can promote your brand. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #365, Eric and Neil discuss 3 creative ways to mine for leads. Sifting through your inbox for relevant leads is a real time-killer. Eric can get anywhere from 2K to 25K emails a month for his agency and, therefore, knows why it’s important to have a system in place to find those relevant leads. Tune-in to hear how Eric and Neil cut through the thousands of emails to find those key potential emails. Time Stamped Show Notes: 00:27 – Today’s topic: 3 Creative Ways to Mine For Leads 00:37 – Eric gets 2K to 25K emails a month for the agency 00:54 – Eric used to use Drip to get through their emails 01:04 – Now they use Clearbit Enrichment API and have plugged it into Slack 01:10 – When a big company comes in, the data will automatically be pushed into Slack, then to Salesforce, so people can jump on it and reach out 01:36 – Neil goes to their email list to check who’s there 01:45 – They’ll check the emails against their LinkedIn to see which connections are ones relevant 01:55 – They then send an email with a small introduction to those relevant leads 02:18 – When you get an introduction from another organization,you will more likely close a sale 02:31 – You can do targeted ads on LinkedIn, find people within an organization and send out a blast making sure they’re opening up their email 02:48 – Use Dux-Soup combined with LinkedIn Recruiter or Sales Navigator 03:13 – It will allow you to scroll around different profiles 03:44 – Datanyze can scrape the web and search for companies within a certain category 04:03 – It’s the enterprise version of Built With 04:27 – Marketing School is giving away a free 1 year subscription to Crazy Egg which helps you increase your conversion rate 05:25 – Go to SingleGrain.com/giveaway for multiple entries 03:50 – That’s it for today’s episode! 3 Key Points: Leverage the tools that will help you find the relevant leads from your emails. LinkedIn is an excellent platform to employ targeted ads and find those relevant leads. Try to get referrals from organizations you already know; it’s almost a guaranteed sale. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #364, Eric and Neil discuss 7 apps that marketers should install on their phone. The ideas don’t stop flowing even though you’re on the move, so that’s why it’s good to have the right apps on mobile so you don’t miss a beat. Tune-in to know why these 7 apps are MUST-HAVES and how they can make your life as a marketer more convenient. Time Stamped Show Notes: 00:27 – Today’s topic: 7 Apps That Marketers Should Install On Their Phone 00:35 – Hype Type app allows you to enhance your Instagram story 00:49 – It will make it look more engaging and professional 01:06 – Google Analytics app lets you see your website performance 01:23 – Facebook ads and AdWords apps let you manage your ads through your phone 01:41 – Adhawk helps you manage your AdWords and it has a better interface than Google AdWords 02:09 – The better interface makes it easier to use on mobile 02:14 – Fifth app is Buffer 02:22 – If you’re reading an article on mobile, there’s a Buffer button that allows you to share the article automatically 02:32 – You can also share saved articles in Pocket through Buffer 02:53 – Sixth app is Evernote 02:58 – You can put anything on Evernote 03:35 – It can be a notebook for your ideas 03:51 – Make sure to still be organized with your ideas when you write your notes 04:30 – Nuzzle surfaces the people you’re been following and identifies the signal from the noise 05:05 – Marketing School is giving away a free 1 year subscription to Crazy Egg which helps you increase your conversion rate 05:52 – Go to SingleGrain.com/giveaway for multiple entries 06:00 – That’s it for today’s episode! 3 Key Points: Track your performance even while on mobile incase you need to act on a problem ASAP. Don’t let those ideas slip by, write them down on your trusted note-taking app. Leverage your mobile phone with the right apps to help ease your workflows. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #363, Eric and Neil discuss how to get more traffic from Google News. Eric is currently going through the process of what it takes to be featured on Google News. He breaks down the requirements of Google News as well as the BENEFITS for your company to be featured by this incredible source. Time Stamped Show Notes: 00:27 – Today’s topic: How to Get Traffic From Google News 00:37 – Google News is an incredible place where you can be featured 01:00 – Being featured as a company will drive more traffic 01:10 – You have to pass certain requirements in order to be featured 01:23 – You need unique URLS 01:33 – You need HTML articles 01:43 – They don’t accept audio files 01:46 – Create a Google news site map 01:54 – Eric is currently in the process of going through the Google News’ requirements 02:00 – They use Yoast plugin 02:18 – For Google News, you need to write content that is broad in scope 02:25 – If you do an article about Google, your traffic will boost 02:40 – The more broad the article is coupled with a higher click-through rate, the more people will tend to keep reading and generate more traffic 02:55 – Marketing School is giving away a free 1 year subscription to Crazy Egg which helps you increase your conversion rate 03:42 – Go to SingleGrain.com/giveaway for multiple entries 03:50 – That’s it for today’s episode! 3 Key Points: Being featured on Google News WILL drive more traffic to your website. Write articles with topics that are broad in scope and which lead to high click-through rate. Do your best to comply to every one of the requirements needed to be featured on Google News. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.