In Episode #359, Eric and Neil discuss 5 tools that’ll help you track your search engine rankings. Tune in to know the benefits of SEO tracking, why it’s good to see how your competitors are doing and how tracking can help you see what you need to tweak with your SEO. Time Stamped Show Notes: 00:27 – Today’s topic: 5 Tools That'll Help You Track Your Search Engine Rankings 00:36 – Search engine rankings are important if SEO rankings are important to you 00:46 – First is Google Search Console 00:58 – It’s not the best, but it’s a good starting point 01:04 – Second tool is Ahrefs 01:18 – You can compare your performance and your competitors’ performance as well 01:29 – Third is Authority Labs 01:38 – It is geared towards ranking 01:47 – You can see if your SEO efforts are paying off 02:01 – A Now Provided report shows you keyword opportunities 02:05 – Fourth is SerpBook which tracks your ranking accurately 02:31 – Fifth tool is SEMrush 02:41 – It is growing and updating quite fast 03:15 – Marketing School is giving away a free 1 year subscription to Olark which is a live chat software tool 03:22 – Subscribe, rate and review Marketing School 03:26 – Text MARKETINGSCHOOL to 33444 for those in the US 03:32 – That’s it for today’s episode! 3 Key Points: Track your search engine ranking, especially if your SEO ranking is important to you. Consistently checking your ranking will help you see if your campaigns and efforts are working. If you track your competitor’s rankings as well, you will have an idea of how you can improve and revamp your strategies. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #358, Eric and Neil discuss whether a focus group is still worth the investment for market research. Tune in to learn more about focus groups and how technology has played a major role in how we conduct market research today! Time Stamped Show Notes: 00:27 – Today’s topic: Are Focus Groups Still Worth the Investment for Market Research? 00:38 – A focus group is when a group of people that are your ideal customers come to discuss a certain product that you may be launching 00:56 – Neil did a focus group that was paid by Yahoo 01:09 – The people discussed Yahoo and its competitors 01:50 – Focus groups were very effective before, but it won’t be as effective now 01:58 – Technology has changed the face of market research, people can find their answers online and surveys to collect information are done online as well 02:32 – Eric doesn’t see the need for an in-person focus group 03:02 – Mileage may still vary 03:12 – Marketing School is giving away a free 1 year subscription to Olark which is a live chat software tool 03:24 – Subscribe, rate and review Marketing School 03:30 – Text MARKETINGSCHOOL to 33444 for those in the US 03:26 – That’s it for today’s episode! 3 Key Points: A focus group is a group of your ideal customers who meet you in person to discuss a product. Focus groups were effective for market research before mass improvements were made in technology. If your targeted customers are seniors, focus groups might still work as they prefer face-to-face surveys and conversations. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #357, Eric and Neil discuss 3 creative ways to attract your ideal customer. Tune in to learn how you can draw the most curated customers to your website without coming off as spam. They’ll also discuss the benefits of hosting an event with a curated guest list of your liking. Time Stamped Show Notes: 00:27 – Today’s topic: 3 Creative Ways to Attract Your Ideal Customer 00:40 – Eric usually throws a dinner with marketing directors 00:59 – People like doing business with people 01:36 – Emailing potential customers is another way 01:53 – Neil puts remarketing pixels in the email 02:04 – Eventually, people will click the links 02:20 – Eric uses Dux-Soup which enables you to scan profiles on LinkedIn 02:38 – You can set the search parameters 03:05 – Dux-Soup is $15 a month 03:15 – Caffeine can keep your screen on 03:40 – Marketing School is giving away a free 1 year subscription of Olark which is a chat tool that you add to your site 03:54 – Subscribe, rate and review Marketing School 03:58 – Text MARKETINGSCHOOL to 33444 for those in the US 04:05 – That’s it for today’s episode! 3 Key Points: Hosting a dinner gives you the power you choose who to invite, making the dinner more exclusive. Customers will most likely click on your site when they see the value. Leverage online tools that can help you see who the right customers are for you. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #356, Eric and Neil discuss the 7 metrics you ought to monitor in Google Analytics. Tune in to learn how you can use these metrics in Google Analytics to drive more traffic to your site and increase your ROI.  Time Stamped Show Notes: 00:27 – Today’s topic: 7 Metrics You Ought to Monitor in Google Analytics 00:37 – First metric is the bounce rate 00:54 – You can check which pages are causing the bounce and do necessary adjustments 00:59 – Second metric is the search traffic 01:01 – You can monitor it daily and make weekly comparisons to see the trends 01:21 – Neil started adding different languages on their website 01:56 – Third metric is the conversion 02:02 – You should be looking at where your conversions are coming from and if you’re hitting your goals 02:22 – Fourth metric is the time on site 02:42 – Check your time on site alongside your bounce rate 02:53 – Fifth metric is the site speed 03:00 – Site speed is a ranking and experience factor 03:20 – Sixth metric is social referrals 03:46 – Neil won’t spend more money on Facebook ads for USA because of its strict algorithm 04:12 – Seventh metric is pages per session 04:30 – You can pull lessons from the well performing pages and duplicate them for your other pages 04:39 – That’s it for today’s episode! 3 Key Points: By paying attention to the metrics, you can track your progress and make the necessary adjustments. First study the social platform where you want to have paid ads to make sure your money doesn’t go down the drain. Set goals for your business to see if you’re on the right track. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #355, Eric and Neil discuss how to retain your customers. Customer experience has the largest impact when it comes to loyalty. When you treat your customers well—acknowledging their value as client and friend—they will stay true to you, refer you to others, and contribute to the long-term success of your company. Tune-in to find how you can keep your customers for the long haul. Time Stamped Show Notes: 00:27 – Today’s topic: How to Retain Your Customers 00:40 – People like dealing with people so visit your customers and build a relationship when you can 00:48 – It can be difficult at times, but you have to establish that relationship 01:17 – Add as much value as you can to your customers 01:24 – Your job is to make them look like a superstar so they’ll remember you forever 01:31 – Become their friend 01:44 – The onboarding experience affects retention more than anything else 01:50 – Look at the metrics for your onboarding 02:17 – For service-based businesses, Conversion Rate Experts will ask you about the experience 02:30 – They take the data to improve onboarding experiences and calls 02:48 – Some of Eric’s friends use Intercom for support 02:54 – Have great customer service 03:15 – It’s part of the experience 03:35 – Do what’s right for the customer 03:50 – Neil had a bad experience with a software company 04:08 – The owner didn’t assist Neil well 04:24 – Neil is a prime customer and when his order didn’t arrive on time, Amazon sent him a new product overnight and a rebate 05:25 – In the long run, a good experience will pay off 05:43 – People will remember how you made them feel! 06:15 – That’s it for today’s episode! 3 Key Points: Build a relationship with your customers and consistently work to add value to them. Your customers as friends, know their worth when it comes to the lasting success of your company. Great customer service will keep your customers happy and satisfied—they’ll even be willing to refer you to others. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #354, Eric and Neil discuss how to build DA 70+ links. Tune in to learn how you can effectively build your DA links and the importance of having the BEST content in your respective field before approaching high DA sites you want to link back to you. Time Stamped Show Notes: 00:27 – Today’s topic: How to Build DA 70+ Links 00:34 – DA stands for domain authority with a scale of 1-100, 100 being the strongest 00:43 – The higher the domain authority is, the easier it is for you to boost your content 01:08 – Large publications usually have 60-90+ DA 01:24 – Marketing School’s Episode about writing for large publications 01:32 – Go to your competition, take their URL and put into Ahrefs 01:40 – You’ll see their backlinks, who’s linking to them and the articles they're pointing to 01:47 – Create better articles, hit those sites up, and ask for a link 01:53 – Neil finds this to be the most effective way 01:57 – Check Brian Dean’s skyscraper technique 02:00 – Check out Dean’s article on 10 ways to double your SEO traffic and 101 ways to double your SEO traffic on his website 02:56 – Building DA links is a timed game 03:06 – The best approach is to create great content and talk to the higher domain authority sites, asking them to link to you 03:23– That’s it for today’s episode! 3 Key Points: Increase your domain authority by writing with large publications. If your content is better than you competitors, you have a higher chance of high DA sites linking to you. Building DA is a timed game; be patient and continue to be the best authority on a subject. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #352, Eric and Neil discuss the 7 advanced segments you should be setting up in Google Analytics. Tune in to know how evaluating segmented data can improve your customers' user experience, provide you a picture of your search traffic per geographic region, and see who is actually spending on your website. Time Stamped Show Notes: 00:27 – Today’s topic: 7 Advanced Segments You Ought to Set Up in Google Analytics 00:40 – Google analytics show you data 00:48 – With advanced segments, you can specify data and ‘slice and dice’ Google reports to look at the data based on the segments 01:10 – First, look at the regions where you generate most of your business from 01:12 – Create advanced segments around those countries 01:16 – Neil targets Brazil and other Spanish speaking countries with some European and US countries 01:26 – Neil can track the traffic from those regions 01:43 – Second is the people who have viewed 3 or more pages 02:00 – Third is the search traffic per country 02:09 – You can check how different regions are growing and declining 02:18 – By segmenting, you can be more specific about the reasons why there’s decline and growth 02:40 – Fourth is the visitors who have generated over $100 in revenue 02:57 – Fifth is session duration 03:00 – Neil created one that was under 40 seconds 03:12 – Another variation is over 40 seconds 03:38 – You can then start adjusting your website for a consistent user experience 03:56 – Sixth is the visitors whose search query is more than 4 words 04:07 – Avinash Kaushik’s advance segments 04:28 – Seventh is having goals set up whether you’re an e-commerce site or lead gen site 04:37 – Neil set up a segment related to transaction amounts 05:10 – After looking at the transactions, Neil will have an idea of what makes people spend more 05:33 – You can notice the patterns of people’s behavior on your website 05:50 – That’s it for today’s episode! 3 Key Points: While Google analytics show you data, advance segments will ‘slice and dice’ the specific data you want to evaluate. Take advantage of advance segments to create a better user experience on your website. Having a better knowledge on your customer’s behaviors can help you adjust for the problems on your website. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #351, Eric and Neil discuss 7 chrome extensions that every marketer ought to use. Tune in to learn how these chrome extensions can make your work as a marketer easier so that you’re using your time in a way that maximizes productivity! Time Stamped Show Notes: 00:27 – Today’s topic: 7 Chrome Extensions Every Marketer Ought to Use 00:34 – First extension is Zest—it has tons of marketing articles 00:54 – Keyword Everywhere is an extension that when you search anything, it pops in data on the search volume from Google 01:15 – It is useful for marketers because they can do keyword research through the Google browser 01:26 – Ghostery shows you the technology a website has 01:53 – Fourth is Save to Pocket 02:08 – Allows you to save anything for future reference 02:20 – Fifth is Buffer for social media sharing 02:37 – Sixth is Email Hunter 02:46 – It can figure out the email address of the profile you’re viewing 02:58 – Neil used Rapportive but LinkedIn discontinued it 03:14 – Last is TubeBuddy which shows you the tags that you should be using in YouTube, the tags of the video you’re watching, and your tags ranking 03:50 – That’s it for today’s episode! 3 Key Points: Chrome extensions can help you enormously, especially if you usually work with Google browser. As a marketer, shifting through different websites or software can be time consuming making the use of extensions necessary. Leverage the online tools that you can use to streamline your marketing processes. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #350, Eric and Neil discuss how to get press like Richard Branson. Tune in to hear about Richard Branson’s unreal PR stunts that put Virgin company on the map! You’ll also find out why standing out and being bold is just what you need to do to make yourself memorable! Time Stamped Show Notes: 00:27 – Today’s topic: How to Get Press Like Richard Branson 00:40 – Neil learned about how Richard Branson created Virgin during his speaking engagement at VTEX as an opening speaker for Richard Branson 01:28 – Richard did a crazy PR stunt when Virgin was just starting and didn’t have enough capital 01:44 – Richard used hot air balloons with their name on it so people would be exposed to the brand 01:56 – When the London Eye couldn’t be lifted from the ground, Richard had a blimp that flew over London Eye with the message “BA Can’t Get It Up” 02:28 – Richard went overboard for his company to grow at a rapid pace 02:38 – Richard lives his life how he wants it 03:06 – You have to do something remarkable to be memorable 03:45 – One thing to learn from Richard Branson is to create crazy and drastic stuff, especially when you’re just starting 04:06 – Don’t do something that everyone else is doing 04:12 – That’s it for today’s episode! 3 Key Points: Richard Branson is known for his crazy, but effective PR stunts. When you’re just starting, do something memorable and remarkable. Stand out by being YOU. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #349, Eric and Neil discuss how to rank #1 in Google. Tune in to learn how you can work your way up to the TOP of the Google search results and why being consistent and thorough with your content can skyrocket your ranking. Time Stamped Show Notes: 00:27 – Today’s topic: How to Rank #1 in Google 00:40 – The two main factors that affect ranking are your content and links 00:51 – Building backlinks becomes difficult over time 01:09 – Neil was at the SMX Conference and everyone was talking about links 01:20 – Neil found out over the years that Google values content more than they do links 01:27 – You want to get to Top 10 in the search result for any keyword you want to rank for 01:35 – You can use the Keyword Density Tool by SEObook 01:40 – Make sure your content is VERY thorough to get more search traffic in the long run 02:00 – Wikipedia is always the top search result for “Abraham Lincoln” 02:05 – The content is consistently growing 02:24 – Guest posting can also help your ranking and ROI 02:53 – Eric has a team that tracks their links using Pitchbox 03:23 – You can get a higher domain authority when you base your content on your keywords 03:37 – Ranking takes time 04:15 – That’s it for today’s episode! 3 Key Points: Content and links are the main factors that account for your search ranking; but, at the end of the day, you should focus more on content. Be THOROUGH when you write your content—this will get you to the Top. Be patient and just continue to add value; your ranking will increase over time. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #348, Eric and Neil discuss how to hire a blog editor. Tune in to learn the tasks you can assign your prospective editor. Assess as much as you can before hiring an editor such as whether or not you they can work well with you. You’ll also find out why Neil prefers paying a flat rate rather than an hourly rate. Time Stamped Show Notes: 00:27 – Today’s topic: How to Hire a Blog Editor 00:55 – Eric has used ProBlogger to hire writers and editors 01:34 – Neil evaluates a team of editors by how they streamline a task 01:39 – Editors have to think of at least 20 variations of a headline 01:48 – Make sure the content is free of lapses 01:54 – Editors will also reach out to other editors that they’ve linked to through email 02:17 – Next is scheduling the posts in different social media sites through Buffer 02:40 – A blog editor makes sure the right content will post at the right time 03:00 – Blog editors need to have a process for how they get things done 03:40 – You can ask them if they can give you a sample of their work 03:50 – Neil hires editors who are also bloggers 04:07 – Neil usually hires someone to work on an article—he checks to see if they are on-time, organized and are doing a good job 04:30 – You can also have an editor on a per post basis 04:40 – Neil pays a flat rate of around $750-1K a month for 3 posts per week 04:56 – Neil doesn’t like to pay an hourly rate 05:51 – Hiring in-house allows you to have more control of the editor’s work 06:00 – That’s it for today’s episode! 3 Key Points: You should try out your editors first before hiring them. An editor should be a great writer—you can’t tweak content if you can’t write an article yourself. Pay your editors depending on the content they take care of and what you’ve agreed upon. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #347, Eric and Neil discuss why big brands get away with spammy link building. Tune in to learn how Google has changed their algorithms, making businesses think twice about using shady link tactics. And even if these tactics work, find out why it’s still not recommended for you to use them. Time Stamped Show Notes: 00:27 – Today’s topic: Why Do Big Brands Get Away With Spammy Link Building? 00:44 – Big companies like Google and Amazon make hundreds of millions of links 00:50 – The over-optimization cup 01:01 – Once it overflows, you’ll get hit with penalties and adjustments 01:08 – A new site or brand has a smaller margin of error 02:06 – One of hardest indicators to manipulate is brand craze 02:10 – This is when more and more people are searching for your brand 02:30 – When Google knows that you’re a big brand, it’s harder for them to remove you 02:38 – Google just penalizes a big brand for shady link building 03:05 – Google notices that people will turn to other search engines when they don’t see the big brands from the search result 03:08 – Google now does not penalize big brands as easily 03:23 – A lot of industries are using shady link tactics 03:58 – Google has adapted different algorithms to determine if a brand should be penalized 04:30 – Google now tries to showcase the best sites first 04:27 – Viper Chill’s How 16 Companies Are Dominating the World’s Google Search Result 05:08 – Hearst Media started BestProducts 05:24 – The total number of visits skyrocketed in just a few months 06:05 – SEO out-playing still happens 06:29 – If you’re creating too much possibility by doing something wrong, it will look bad 06:46 – Shady tactics still work but is NOT recommended 07:00 – Top keywords from SEMrush 07:31 – That’s it for today’s episode! 3 Key Points: People tend to use a different search engines when they don’t see the brands that they want from the search results. Shady tactics are still being used today and while they work, they aren’t recommended. Google now shows the best sites first. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #346, Eric and Neil discuss whether public speaking is worth it. Tune in to find out the benefits of public speaking, such as networking and increasing your brand awareness. Eric and Neil also discuss what they aim for whenever they participate in a speaking engagement. Time Stamped Show Notes: 00:27 – Today’s topic: Is Public Speaking Worth It? 00:50 – Neil was 20 years old when he started public speaking 01:14 – Speaking consistently within your space will eventually drive a business 01:26 – The content should be advanced 01:45 – You can get better offers if you’re a public speaker 02:01 – Eric was in Amsterdam a month ago and he talked with other public speakers 02:12 – Having a network of public speakers is a benefit for Eric 02:27 – The right people can introduce you to other people 02:38 – Public speaking is a great way to connect with people 02:50 – Eric will always aim for 1 good connection in every public speaking event that he does 03:00 – Neil observed that speaking outside of your country can get you better results 03:12 – Neil was in Brazil for VTexDay, and was an opening speaker for Richard Branson 03:25 – Neil and Richard were the only speakers on a specific day 03:44 – Neil has met different government officials, investors and business owners who are on the Forbes list 04:40 – “There’s a much higher ROI speaking in smaller markets that aren’t as competitive” 04:48 – That’s it for today’s episode! 3 Key Points: Speaking consistently can help build your brand. Your content should be invaluable and well-prepared for your audience. Growing your network and increasing your brand awareness are some of the benefits of public speaking. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #345, Eric and Neil discuss how to become a contributor for well-known publications. Tune in to learn the strategies that will land you that GREAT deal—you only need one to make your efforts worth it. You’ll find out the importance of focusing on your content and connecting with editors and guest contributors. Time Stamped Show Notes: 00:27 – Today’s topic: How to Become a Contributor For Well Known Publications 00:47 – If you want to be a contributor for a specific publication, look at their format first 00:53 – Write something that is interesting to the editor while following their format 00:57 – Reach out to editors and try to help them out 01:06 – Check out other websites that are looking for guest bloggers through Google search 01:23 – It is true that you’re not going to generate a positive ROI from a guest post, but it takes ONE deal to make it worth it 01:47 – Neil wrote on a publication before and was spotted by a CEO and Neil made a 7 figure deal 02:35 – Guest writing will eventually pay off 02:44 – You can find editors on LinkedIn and find their emails though Hunter 02:57 – Be brief and try to help them 03:01 – The publications are more interested with content 03:07 – Most contributors are not that big in their space 03:30 – Other than emailing editors, you can reach out to guest contributors of a publication 03:35 – Network with them and try to help them 03:46 – After they get comfortable with you, ask them to introduce you to the editor 03:59 – When you get accepted, don’t backlink to your website because Google will know it 04:15 – Focus on building a brand 04:55 – The high DA links are not worth it 05:18 – That’s it for today’s episode! 3 Key Points: Write something that will pique the editor’s interest and use their format. Try to network with guest contributors and ask them to introduce you to the editor. Focus on building a brand by creating GREAT content. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #344, Eric and Neil discuss how to attract TOP marketing talent. Tune in to learn how you can easily find the top marketing talent, how to leverage LinkedIn updates for making those contacts, and the importance of communicating who you are (as a company) to potential new recruits. Time Stamped Show Notes: 00:27 – Today’s topic: How to Attract Top Marketing Talent 00:36 – Eric just hired a number of new employees 00:55 – Finding great marketing talent is more difficult than finding a designer 01:25 – Eric blasts his lists every once in while with his jobs page from Workable 01:37 – From the applicant tracking system, Eric can monitor everything 01:51 – What Neil learned in recruiting is that possible recruits want to learn more about your company 02:06 – Create a video about your company 02:29 – Neil goes to LinkedIn to find people in the space and approach them 02:49 – Neil creates a great job description to send to people 03:35 – Most people are on LinkedIn and the best ones aren’t looking for a job 03:50 – Eric would sometimes invite a potential candidate to meet them and get to know them better 04:08 – Check out the Forced Hiring blog post on Growth Everywhere 04:12 – Mark Roberge of HubSpot shared how he hires people 04:42 – Eric and Neil are writing more updates on LinkedIn and Eric edited his profile, adding that he’s hiring 05:03 – There was a guy who reached out to Eric through LinkedIn 05:33 – Create a process and reach out to people 05:40 – Recruiters are useful, too 05:55 – They are worth the time and effort 06:04 – That’s it for today’s episode! 3 Key Points: People want to know about your company and having a video that describes your company makes hiring easier. LinkedIn updates have a wider reach so there’s a higher chance of people finding out that you’re hiring. Find out who are the great recruits from others’ recommendations. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #343, Eric and Neil discuss how to use polls to attract new customers. Tune in to learn how you can use polls to engage and interact with your customers and, at the same time, attract new leads! Time Stamped Show Notes: 00:27 – Today’s topic: How to Use Polls to Attract New Customers 00:40 – Neil was looking to acquire advertising companies that do pay per click management 00:47 – Neil had a poll on his website asking if people spend money on Google AdWords or Facebook ads 01:03 – Neil got 401 responses with 51% answering “yes” 01:22 – Neil modified the poll asking how much people spend on paid advertising 01:35 – Most of Eric’s clients leverage paid advertising 01:56 – Neil told Eric how he can leverage his leads using polls 02:29 – You can get people engaged through polls 02:47 – A poll is a way to have a conversation with your customer and not just a form that needs to be filled out 03:21 – Eric is considering removing Intercom and using chatbots, like ManyChat 03:30 – Eric will also try using polls 03:40 – That’s it for today’s episode! 3 Key Points: Polls are a great way to engage with your customers and start a conversation. You can easily generate leads with polls—especially if you refrain from making it look like a form that needs to be filled out. A similar feature akin to polls is using Chatbots. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #342, Eric and Neil discuss how to leverage Quora ads. Tune in to learn why NOW is a good time to invest in Quora ads and the do’s and don’ts when it comes to answering a question to draw new business in. Time Stamped Show Notes: 00:27 – Today’s topic: How to Leverage Quora Ads 00:35 – Quora is a question and answer site that has raised a $100M round in June 2017 00:54 – Eric personally reads Quora 01:12 – Quora currently generates a lot of search traffic at the moment 01:19 – One of Eric’s clients, Lever, tracks the keyword applicant tracking system 01:31 – If you’re a content marketer on Quora, it is targeted and you can create articles that targets specific keywords easily 02:06 – Quora is a text-based content that sends people to a landing page 02:16 – With Quora, you want to answer their question and pitch them your product 02:24 – Quora is a mixture of using content marketing combined with paid advertising 03:13 – You can redirect people to search in Quora if you don’t want to pay for ads 03:18 – Quora ads are currently not that expensive 03:33 – Go to Quora.com/Business to know how to set up ads 03:43 – Answers that are in ad format don’t usually convert 04:52 – Your answers can give advice first, making them want more 05:00 – Do NOT pitch right away 05:05 – Marketing School is giving away a free 1 year subscription of Drip which is an email automation tool 05:22 – Subscribe, rate and review Marketing School 05:27 – Text MARKETINGSCHOOL to 33444 for those in the US 05:33 – For international listeners, just email [email protected] with your screenshot 05:40 – That’s it for today’s episode! 3 Key Points: People flock to Quora to hear answers for their questions from a variety of people. Quora ads aren’t as expensive as others, but is effective in converting. Do NOT pitch your product right away when you answer a question – give them advice, first. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #341, Eric and Neil discuss which pages on your site you should consider no-indexing. Tune in to learn what pages on your website are the BEST candidates for no-indexing and how no-indexing pages can affect your crawl budget for the better. Time Stamped Show Notes: 00:27 – Today’s topic: What Pages on Your Site Should You Consider No-Indexing? 00:38 – No-indexing is putting a code within your HTML that tells Google not to index the page 01:23 – Indexing a page can control your crawl budget 01:41 – You want to take your low-quality content to no-index 01:54 – Neil takes the pages that are not getting much traffic 02:00 – Neil takes them from Google Analytics that has less than 100 visitors from a search 02:30 – For e-commerce, you can consider no-indexing search pages 02:40 – Look at your Google Analytics to know which page to cut out 02:55 – Eric thinks that the category page isn’t useful and should be no-index 03:20 – No-index your paginated results 03:30 – Marketing School is giving away a free 1 year subscription of Drip which is an email automation tool 03:52 – Subscribe, rate and review Marketing School 03:55 – Text MARKETINGSCHOOL to 33444 for those in the US 04:00 – For international listeners, just email [email protected] 04:12 – That’s it for today’s episode! 3 Key Points: No-index the pages that are not creating traffic for your website. Checking your Google analytics can help you analyze which pages are supposed to be on no-index. Indexing pages can control your crawl budget. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #340, Eric and Neil discuss how to do customer development. Tune in to learn the importance of getting every kind of customer’s feedback so that you can to adjust your sales strategy and boost your revenue, today! Time Stamped Show Notes: 00:27 – Today’s topic: How to Do Customer Development 00:36 – Customer development is reaching out to customers and knowing their preferences and feedback 00:46 – The data and feedback improve what you’re offering so you can increase your revenue and MPS score 00:55 – You can use Qualaroo and SurveyMonkey to help you 01:05 – The two types of data are qualitative and quantitative data 01:06 – Quantitative is what you get from Google Analytics 01:11 – Qualitative is from customer development 01:20 – You can’t easily know the problem just by looking at the data 01:35 – You can get the qualitative data from talking to your customers 01:59 – One of Neil’s friend sells HDMI cables and other electronic devices 02:05 – Customers don’t buy from Neil’s friend’s site because he doesn’t offer free shipping 02:17 – Neil’s friend took the average cost of shipping, added it to the product price and offered free shipping 02:52 – Steve Blank’s 4-step framework 03:27 – Getting your customers on the phone is very important 03:37 – You want to solve your customer's’ problems 03:49 – Make adjustments from the feedback you receive 04:16 – You want to talk to every kind of customer, not just the one paying you 04:39 – Marketing School is giving away a free 1 year subscription of Drip which is an email automation tool 04:56 – Subscribe, rate and review Marketing School 04:59 – Text MARKETINGSCHOOL to 33444 for those in the US 05:05 – For international listeners, just email [email protected] 05:10 – That’s it for today’s episode! 3 Key Points: Reach out to your competitors’ customers and those who left you—not just your paying customers. Having both qualitative and quantitative data will better inform the adjustments you can make to your product and services. Address the feedback and make the necessary adjustments. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #338, Eric and Neil discuss if Bing is worth your attention. Tune in to learn why you should hop on Bing if you’re reaching an older demographic and the benefits and tools offered by Bing that will drive your ROI. Time Stamped Show Notes: 00:27 – Today’s topic: Is Bing Worth Your Attention? 00:33 – Google search share is around 60% and Bing’s share growth is increasing faster 01:00 – Yahoo is at 12% which is next to Bing and the rest are just small share sites 01:12 – If you have things working out on Google, bring them to Bing 01:25 – Some of Eric’s clients that are using Google AdWords are on Bing as well 01:32 – Neil did tests with Bing and Bing has an older demographic 01:40 – If you’re targeting an older audience, Bing is a good channel for you 02:05 – Bing has some great SEO tools 02:11 – Search for Bing SEO Tools 02:48 – Bing is old, it works and drives positive ROI 02:55 – The cost of PPC (price per click) is cheaper 03:06 – Bing and Google don’t want to share the same top results 03:38 – Marketing School is giving away a free 1-year annual subscription to Drip which is an email service provider 04:10 – Rate, review and subscribe to Marketing School to win 04:13 – Text MARKETINGSCHOOL to 33444 to prove your subscription 04:30 – That’s it for today’s episode! 3 Key Points: Bing is similar to Google; therefore, what you have on Google will probably work on Bing as well. Bing has SEO tools that make it easier for you to track your ranking on Bing. Bing is cheaper, it works well, and drives positive ROI. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #337, Eric and Neil discuss how to get your blog readers to come back to your site. Tune in to learn how you can keep your readers up to date on all your content, the importance of bringing your readers back to your website, and how being everywhere (on social media) results in your being top of mind! Time Stamped Show Notes: 00:27 – Today’s topic: How to Get Your Blog Readers to Come Back to Your Site 00:35 – Retarget your readers 00:49 – Use OneSignal which is a push notification software 01:03 – You can get a high click through rate and it’s very effective 01:15 – Facebook Messenger bots and ads can turn your reader into a subscriber 01:21 – Chatfuel and ManyChat are bots for Messenger 01:38 – You can also build a sequence 01:45 – Another strategy is to collect emails 02:00 – Every time you publish a blog post, broadcast to them and link them back to your website 02:05 – It is good for engagement and sales in the future 02:14 – Create a great intro email 02:28 – Set up a workflow at Meet Edgar 02:34 – “You want to be everywhere” 02:54 – Once you get someone to subscribe to one of your channels, have an exit pop up that will ask them to subscribe to one of your other channels 03:36 – Doing the cross-motion with your social media channels makes it easier for your readers to come back 03:53 – There’s a higher chance of your readers seeing your updates if they are tuned in to all your social media channels 04:07 – That’s it for today’s episode! 3 Key Points: Retargeting has always been a necessary action to take to make your readers circle back to your blog. Leverage as many social media channels as you can and ensure your readers are aware of all of them—this way, they won’t skip a beat. Be EVERYWHERE to be top of mind. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #336, Eric and Neil discuss 7 tools to help you promote your content. Tune in to learn these standout, effective tools that can elevate your content promotion. You’ll also find out why contacting those who follow your competitors can help you boost your own content promotion. Time Stamped Show Notes: 00:27 – Today’s topic: 7 Tools to Help You Promote Your Content 00:46 – First is to use Facebook ads which has the boost post button 01:20 – Second is to use BuzzSumo where you can type in different keywords that relate to your article 01:27 – Click view shares and you’ll see the people who tweeted them, then email those people to promote yours 01:42 – Third is Meet Edgar which allows you to setup an automated queue of content in different channels 02:08 – Fourth is Ahrefs which will helps you find who’s linking your competitor’s content and you can message them to promote yours as well 02:29 – It doesn’t track traffic right away, but it will eventually 02:25 – Fifth is IFTTT or If This Then That or Zapier that automates certain workflows 03:14 – Sixth is going after broken links and using a broken link checker 03:36 – See who’s linking to the broken links and that has similar content to yours—and email them 04:11 – Last is Sniply which allows you to enhance every link that you share 04:50 – the link can be a link to a lead magnet 05:00 – Contact Eric and Neil for any tools you find valuable to the listeners of Marketing School 05:10 – That’s it for today’s episode! 3 Key Points: Go directly to those people who share your competitor’s links; it may take time, but it works. Create a smooth workflow so you can maximize content promotion with your team. Different channels are now updating to cater to content promotion and this makes it easier to cross-post. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #335, Eric and Neil discuss how to rank higher on YouTube. Tune in to learn how you can successfully get your video ranking to new heights on YouTube and why a putting out a 20-minute video is better than a 2-minute one. Time Stamped Show Notes: 00:27 – Today’s topic: How to Rank Higher on YouTube 00:51 – YouTube tags help the algorithm figure out what the video is about 01:06 – You have different keywords and you need to know which keyword drives traffic 01:16 – Check out Keyword Tool, SEMrush and Google Search Console for keyword performance 01:36 – YouTube looks at your engagement 01:54 – Between a shorter video and longer one; the longer one will rank higher because YouTube tracks the length of time viewers stay engaged with the video 02:18 – The longer people stay on YouTube, the more engaged they are and the more money YouTube makes from their ads 02:53 – If you want to build your watch time, think about building a playlist 03:03 – Playlists can get people to watch over time 03:31 – VIQ and TubeBuddy can help with the tags people are using on their videos and other statistics 03:56 – TubeBuddy’s tag explore can help you find recommended tags 04:10 – To do well, upload videos consistently and share them to other channels to increase engagement 04:27 – It takes time to see results on YouTube 04:44 – Neil sees improvements on his YouTube videos after promoting them everywhere 04:52 – Eric’s Growth Everywhere YouTube channel is growing on its own 05:06 – Eric learned that once you get 10K subscribers, you’ll start to grow fast 05:30 – There’s an inflection point 05:50 – That’s it for today’s episode! 3 Key Points: The longer your videos are, the greater your chance at a longer engagement time which will inevitably boost your ranking. Upload videos consistently and in large quantities if possible. From YouTube, promote your videos on as many channels as you can to establish your following and increase your engagement. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #334, Eric and Neil discuss how to be top of mind. Tune in to learn how Eric and Neil became top of mind with the content they put out there. They give you all their strategies that will increase your following and resulting views so that you, too, can be top of mind in your industry!  Time Stamped Show Notes: 00:27 – Today’s topic: How to Be Top Of Mind 00:35 – Eric’s friends, John Hall of Influence & Co, just released a book called Top of Mind 00:45 – The content that Neil is creating is putting him at the top of mind 01:00 – In marketing, Neil believes in the rule of 7 01:05 – It’s hard to be the best at everything but doing something that is good enough and with quantity, it is much more effective 01:27 – Everyone has a different playbook 01:29 – Neil’s friend, Brian Dean from Backlinko, creates blog posts that he doesn’t write as frequently as Neil 01:36 – Brian’s blog posts gets more views but Neil beats him in quantity, resulting in Neil having more views 01:54 – Neil has daily videos and Brian has his once a month or once a week 02:02 – Brian’s videos have higher quality than Neil’s but Neil has more videos, so he will eventually get more traffic 02:12 – It makes Neil top of mind for viewers and an industry leader 02:22 – If you don’t have a big team, but want to be top of mind, do what Brian is doing 02:47 – Moz’s blog spot and content is much better than HubSpot's, but HubSpot gets more traffic from Google because of their volume 03:07 – Eric and Neil are getting messages from people who have seen them in different channels, making them top of mind 04:15 – To be top of mind, you have to do things consistently, longer, and with quantity 04:51 – “Go try and be top of mind” 04:55 – That’s it for today’s episode! 3 Key Points: It’s better to create something good enough and in large quantities, rather than just 1 perfect piece of content. To be top of mind, do things in consistently, over a longer time and in large quantities. Leverage on different channels so that people see you often and consider you a leading voice on the subject. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #333, Eric and Neil discuss how to create a target prospect list. Tune in to learn how a target prospect list is different from a simple prospect list. You’ll also see how a more targeted list creates a greater chance of conversion and stronger customer retention rate.  Time Stamped Show Notes: 00:27 – Today’s topic: How to Create a Target Prospect List 00:57 – Find That Email helps you find email addresses 01:10 – Eric uses this for their prospect list for SEO purposes 01:20 – If you’re in the B2B space, you can generate inbound leads through SEO and content marketing, but the leads aren’t always targeted 01:46 – If you have a target prospect list, your marketing team can go after them and hit all the relevant leads 02:05 – To get relevant leads, look at your competitor’s customers 02:10 – You can go to Upwork and hire someone to check who’s using your competitor’s product and create a list for you 02:36 – Once you have the list, marketing should send them the emails 02:45 – Create ad campaigns on LinkedIn targeting specific companies or people 02:52 – Uploading an email list and doing targeted ads on Facebook is also an option 03:00 – Having a targeted list lowers the cost of your ad expenses because with just 1 closed deal, your ROI is high 03:23 – It takes time to get into the mind of the consumers and you have to show them your product consistently before they convert 03:47 – JustReachOut is good for finding the right journalist that you’re looking for 04:36 – Datanyze will show you everyone who’s using your competition’s product 04:50 – You can enrich the leads who opt-in on your email and reach out to them based on the technology they’re using on the website 05:15 – That’s it for today’s episode! 3 Key Points: The chances of closing a deal is higher with a target prospect list. Customer conversion takes time—you have to be consistently on the top of people’s minds. Reach out to your target prospect list on every platform or channel. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #332, Eric and Neil discuss if you should document or create content. Tune in to learn the difference between documenting and creating a content and why your personality and lifestyle are key factors for deciding what’s best for you. Time Stamped Show Notes: 00:27 – Today’s topic: Should You Document or Create Content? 00:38 – Instead of thinking about your new content, why not just document what you’re doing 00:47 – Logic is, when you document what you’re doing, people can pick up lessons from that 01:00 – Gary V and Casey Neistat are always vlogging and there is still so much information you can gain from them 01:12 – Gary V usually just walks around in his office and shows his daily life 01:31 – It will also depend on your personality type 01:49 – Neil describes himself as a creator, so he creates videos with new information 02:15 – Focus on what works for you 02:49 – Eric can do both, but he prefers to create videos and plan ahead of time 03:15 – Having a process is important 03:32 – Eric is currently creating a reality series where they go into people’s offices 03:55 – Eric is experimenting 04:00 – Don’t force yourself into something that you’re not naturally good at 04:08 – That’s it for today’s episode! 3 Key Points: When you document your daily routine, it’s amazing what people can learn from watching you. Do what works best for you and what you’re comfortable doing. You can always experiment with both documenting what you do and creating content to see what fits you and your lifestyle. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #331, Eric and Neil discuss how to find influencers on Instagram. Tune in to learn how you can find influencers that are popular in your industry. Eric and Neil discuss the easiest and fastest way to get going with an influencer and why they think Instagram is gold. Time Stamped Show Notes: 00:27 – Today’s topic: How to Find Influencers on Instagram 00:38 – There are companies who provide influencers but they’re expensive 00:45 – There are also some direct influencers, but it’s difficult to negotiate with them 00:56 – Neil suggests trying to get to know one influencer first 01:04 – You can then go to different influencers’ parties 01:12 – Offer that influencer a “part-time job” then he will also ask his influencer friends 01:29 – It saves money and is quite easier than going through a third party 01:50 – The same tactic works for most social media channels 02:06 – The influencers reply faster and work quicker 02:28 – Eric has invested in an influencer marketing/AdWords platform 02:38 – There’s gold on Instagram 03:02 – You can leverage the search function on Instagram 03:14 – Find the top posts and top pages and reach out to those people 03:56 – Dig deeper on Instagram 04:18 – Gary V’s video regarding Instagram 04:43 – Go to targeted influencers in your space 04:50 – That’s it for today’s episode! 3 Key Points: Find an influencer, offer him or her a “part-time job” and they will reach out to other influencers. Instagram is a fantastic place to look for influencers—leverage it for your marketing. Make sure your influencer is huge in your space or it’ll be a waste and will not convert. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #330, Eric and Neil discuss when you should be upgrading, consolidating or deleting your content. Tune in to learn how updating your content can increase your traffic significantly, what’s worth deleting, and the benefit of consolidating similar articles of content. Time Stamped Show Notes: 00:27 – Today’s topic: When You Should Be Upgrading, Consolidating or Deleting Your Content 00:43 – Neil doesn’t delete that much content 00:45 – Neil did this with Crazy Egg’s content that was over one year old and had less than a hundred visitors 00:59 – Neil didn’t really delete the content, he just unpublished the articles on WordPress 01:09 – The traffic didn’t go up or down 01:21 – Over time, content will get more traffic or less traffic 01:41 – If the content continues to go up, there’s no modification needed 01:44 – When the content goes down, they modify it from the metrics in Google Analytics 02:17 – Neil just updates his content 02:30 – Eric sees a 30% increase in updated content 02:37 – Eric will only delete content that is completely irrelevant or outdated 02:58 – Check out an episode from Pat Flynn’s podcast 03:34 – Eric consolidates content that are almost the same and that are competing in rank 03:48 – Hub and Spoke marketing 04:09 – Neil is getting 30-60% when he updates his content 04:40 – Update the posts that are generating traffic already 04:49 – Neil sorts their content through Google Search Console by the most popular and updates them 04:58 – Wikipedia’s content is always updated 05:17 – That’s it for today’s episode! 3 Key Points: Updating content that is already getting traffic can further increase your traffic. Consolidate the content that is very similar—this is the best thing to do so that they don’t compete for rank which using the same keywords. You don’t have to delete content; they may be of use someday. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #329, Eric and Neil discuss what Alexa Skills are and how to leverage this. Tune in to find out how Alexa makes your life convenient and how Alexa Skills can help your customers access your product or podcast with ease. Time Stamped Show Notes: 00:27 – Today’s topic: What Are Alexa Skills (and How to Leverage This)? 00:46 – You can teach Alexa new skills and reach different types of customers 01:01 – You can ask Alexa to play specific podcasts for you 01:29 – “It makes your life really convenient” 01:35 – Alexa automates your whole life 02:28 – If you have an Echo, you can listen to Marketing School by adding the skill 02:46 – From Alexa skill, Marketing school has had 136 new customers, 309 new plays and 6 plays per hour 03:24 – Don’t expect amazing results from the Alexa yet, but it should work out well 03:40 – If you’re in the consumer space, you should be leveraging Alexa but it’s not as important for B2B 03:55 – When someone listens to something over and over, it will be on the top of their head 04:22 – Listening to podcasts is powerful 04:57 – Just search for Alexa Skills Kit 05:05 – That’s it for today’s episode! 3 Key Points: Alexa automates your whole life. Consumers can easily consume your product or podcasts through Alexa Skill. Alexa Skills can track the new customers’ behavior right on the platform. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #328, Eric and Neil discuss what Gmail ads are and how to leverage them. Tune in to learn how you can get creative with Gmail ads and why they are more valuable for B2B than B2C. Time Stamped Show Notes: 00:27 – Today’s topic: What Are Gmail Ads (and How to Leverage Them)? 00:44 – Gmail ads are what you can see on your promotions tab when you open up your emails 01:04 – There are also some ads above your email inbox and when you click on your Gmail 01:15 – You can target specific keywords and be creative with Gmail ads 01:27 – Neil has been using Gmail ads for awhile 01:33 – For Neil, Gmail ads don’t convert as much as direct AdWords 01:42 – Conversions with Google search list is much higher for Neil 01:46 – Gmail is much cheaper though 02:02 – Eric uses Pepsi and Coca Cola as a sample to target specific keywords in Gmail ads 02:30 – You can target specific people with Gmail ads, too 02:45 – From Eric’s observations, Gmail ads convert more for people who are 40 years old and up 03:02 – Neil finds Gmail ads working well for B2B rather than B2C 03:50 – You can test it first 04:00 – Neil has a blog about Gmail ads and Eric has one on Single Grain 04:10 – That’s it for today’s episode! 3 Key Points: Targeting specific keywords can be done through Gmail Ads. Gmail ads are still a good option for marketing, especially if you’re looking for a budget-wise channel. Test every campaign that you do and track your conversion rate to see if it’s worth it.  Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #327, Eric and Neil discuss 7 things to consider before investing in Facebook ads. Tune in to learn how to successfully use Facebook ads and the checklist you should keep before putting your money down. Time Stamped Show Notes: 00:27 – Today’s topic: 7 Things to Consider Before Investing in Facebook Ads 00:35 – First is to know your audience 00:48 – You should know your target before spending money 01:10 – Second is to make sure you know what you’re promoting and that it is proven 01:24 – It is important to test what you’re promoting and its conversion in other channels 01:48 – Optimize your funnel and conversion rates in other channels before going into Facebook 01:53 – Third is to have goals set up 02:10 – Figure out your key indicators 02:20 – “What gets measured gets managed” 02:23 – Fourth is to have a testing budget 02:45 – You need to do the testing in chunks or increments 02:57 – Fifth is to know the different formats when you’re starting out 03:15 – Settle on one format first 03:26 – Sixth is how you’re going to get your creative work done 03:50 – Think about how you’re going to make your ad images on a consistent basis 04:04 – Keep rotating your creatives 04:15 – Eric uses Design Pickle for their visuals 04:30 – Last is to make you’re split testing and your results are statistically significant 05:00 – Eric uses AdEspresso to manage ads 05:13 – That’s it for today’s episode! 3 Key Points: Knowing your audience helps you target them well—making your spending worth it. Track your funnel and conversion rate from other channels before trying it in Facebook ads. Facebook ads work well if you know how do it the right way. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #326, Eric and Neil discuss how to use Facebook Audience Insights to create highly targeted ads. Tune in to learn how you make the most out of Facebook ads by using Audience Insights and why you have to dump your generic tags in Facebook ads. Time Stamped Show Notes: 00:27 – Today’s topic: How to Use Facebook Audience Insights to Create Highly Targeted Ads 00:41 – Go to your Facebook Ads Manager and look at your Audience Insights tab 01:06 – You can target specific people using the tab 01:37 – It will help you make better ads 01:48 – You’re wasting money if your ads are not targeted 01:56 – Focus on your ROI by creating a targeted niche segment 02:12 – Generic tags do not work 02:23 – You need to be specific with Facebook Ads 02:40 – You have to target people’s interests 03:08 – Eric pulled out his Audience Insights for his Growth Everywhere podcast and he can see that 68% of his audience are men and 32% are women 03:22 – It also shows different lifestyles, relationship statuses and levels of educational attainment 04:00 – Neil advises to be careful to not overanalyze the data 04:25 – Neil tested on Facebook that women convert more on ads than men 04:41 – Just don’t look at the data and make assumptions off of it 04:50 – Eric looks at Pages Like which is helpful, too 05:12 – There’s also a purchases section which shows your audience’s purchase behavior 05:40 – That’s it for today’s episode! 3 Key Points: Audience Insights allows you to create a more targeted ad so you’re not letting your money go down the drain. Don’t over analyze the data you get and rely on what you see—do your research account for the results from your other tests. There are a lot of Facebook ad features that need to be leveraged; you can get your ROI back in no time. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #325, Eric and Neil discuss why you ought to leverage call tracking. Tune in to learn how to find out the sources of your phone calls and how tracking your phone calls enables you to see which campaigns are working and which ones are not. Time Stamped Show Notes: 00:27 – Today’s topic: Why You Ought to Leverage Call Tracking 00:34 – Call tracking is tracking which traffic source is generating the phone calls you receive 01:04 – Getting someone on phone is better that just filling out a lead form 01:24 – Neil uses CallFire for call tracking 01:38 – Eric uses CallRail where you can also set different numbers for different campaigns 01:57 – It is important to know who is coming in so you can optimize it 02:20 – You can be in control of the phone calls that are coming in 02:43 – Search for Google AdWords call tracking to find other informative resources when you’re just starting 02:57 – Call tracking is affordable and it works 03:05 – That’s it for today’s episode! 3 Key Points: You have a greater chance of getting a hold of your customers when you’re able to get them on the phone rather than having them fill out a lead form. Call tracking allows you to track which campaigns and keywords are working for you. Try call tracking because it’s affordable and it works. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #324, Eric and Neil discuss why you should host marketing meetups. Tune in to learn how you can benefit by either attending or hosting meetups consistently and why the focus should be one what you can learn from a meetup—not how many deals you can make. Time Stamped Show Notes: 00:27 – Today’s topic: Why You Should Host Marketing Meetups 00:37 – Neil has never hosted a marketing meetup but has been to Eric’s 00:42 – Marketing meetups are an awesome place to learn from others 00:53 – You can grow your network through meetups 01:03 – You can accelerate your learning in meetups 01:17 – Eric tries to keep the meetups he organizes small and intimate 01:25 – Having just around 25 people makes connections easier and stronger 01:57 – A meetup doesn’t always have to be an entrepreneurial meetup 02:04 – Meetups are good for recruiting 02:27 – “It’s about being top of the line” 02:59 – Figure out how you can take your online stuff offline 03:08 – The best use of a meetup is to learn MORE 03:36 – Don’t have too many expectations, meeting one new person is enough 04:30 – Meeting people consistently will compound eventually 04:33 – That’s it for today’s episode! 3 Key Points: Meetups are great way to increase your network and learn more. Don’t go on a meetup thinking that you will go home with so many new deals, just enjoy the day. When organizing a meetup, try to keep it small and intimate so it’s easier to make those connections. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #323, Eric and Neil discuss how to create professional YouTube ads for under $100. Tune in to learn the tools that can help you create more cost-effective, but professional YouTube video ads and why Tai Lopez is being followed and copied by almost everyone. Time Stamped Show Notes: 00:27 – Today’s topic: How to Create Professional YouTube Ads for Under $100 00:35 – Animoto allows you to weave different images together and create a simple video 00:50 – It looks professional and they have a free trial 01:05 – There are people on Fiverr who make videos for YouTube 01:13 – Using PowerPoint Presentations and recording your screen using a screen recorder gives you a video that you can upload on YouTube 01:31 – The ads that work best are the ones with better scripts and messages 01:43 – Tai Lopez creates ads from his phone 02:01 – It is more realistic and you have to go against the grain 02:15 – It can be more relatable and convert better 02:41 – It’s not about the video quality, but about the SCRIPT 03:18 – There are a lot of video marketers now who uses Tai Lopez’ strategy in recording videos 04:14 – Veeroll allows you to generate video ads quickly 04:42 – Focus on the script that for your video ad 04:53 – That’s it for today’s episode! 3 Key Points: You can create videos using a screen recorder or PowerPoint that can easily be uploaded on YouTube. If you can afford it, you can hire people to make videos for you. It’s not about the video quality, but the quality of your message that determines the success of your YouTube video. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #322, Eric and Neil discuss how you will know if your SEO efforts are paying off. Tune in to learn the tools that you can use to track your ranking and why it pays to be patient with SEO. Time Stamped Show Notes: 00:27 – Today’s topic: How Do You Know If Your SEO Efforts Are Paying Off? 00:39 – Eric uses a rank tracker called Authority Labs 00:49 – It has a section for organic traffic called “Now Provide” 01:10 – You want to know if your keyword traffic is increasing or decreasing 01:33 – Google Search Console will show you how many impressions your listings are getting 01:49 – Impressions are the number of people seeing your listings, but are not clicking on them 02:06 – Your impression time should go up eventually 02:45 – You have to stay patient with SEO 03:29 – Google Analytics is also an option for you to use 03:45 – That’s it for today’s episode! 3 Key Points: SEO takes time to see the results; be patient and you will see the outcomes. Tracking your keyword effectiveness and traffic will inform you on which words work and which need tweaking. Before your click rate goes up, your impressions should go up first. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #321, Eric and Neil discuss what Google My Business is. Tune in to learn how you can leverage Google local listings and how it can BOOST your sales and search ranking. Time Stamped Show Notes: 00:27 – Today’s topic: What Is Google My Business (and How You Can Leverage It)? 00:34 – Google My Business allows to create a free business listing on Google 00:41 – You can claim your business and verify it 00:57 – Neil claimed his address and verified himself through Google My Business 01:30 – The thing with Google My Business is that you can have multiple spots if you have multiple locations 01:55 – You need to get the reviews going, too 02:09 – You need to be descriptive and explain what you do 02:30 – There are annual guides and you’ll turn up better on Google searches 02:43 – Your SEO and links still matter 02:56 – Locksmith just claimed a bunch of listings and their sales went up 03:32 – Eric has claimed a few listings for himself 04:00 – Just don’t abuse it 04:09 – You can also check your listings at Google Analytics 04:25 – That’s it for today’s episode! 3 Key Points: Claiming your listing on Google gets you better chances for turning up on searches. At the end of the day, good reviews, SEO and links still matter to the customers. Don’t abuse the system, because Google can get you suspended. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #320, Eric and Neil discuss whether should you send gifts to your customers. Tune in to learn gift ideas for your clients, the benefits of being generous, and the importance of showing appreciation to your clients! Time Stamped Show Notes: 00:27 – Today’s topic: Should You Send Gifts to Your Customers? 00:34 – Neil is a big believer of sending gifts regardless of whether it is a high-paying or not 00:42 – It creates a ton of loyalty 00:48 – You can give your high-paying customer something more personalized 01:10 – Add a personal note to the gift 01:30 – For lower-paying customers, you can send them “Thank You” postcards 01:58 – For sending postcards, you can use Letter Friend 02:18 – Gemnote sends premium gifts to companies 02:26 – Giftology is a book that is packaged in a leather bag 03:12 – The lifetime value of customers in the consulting world is high 03:19 – Eric wants to give memorable gifts 03:26 – The most memorable gift Eric has received from a company is a battery pack from The RD Summit Brazilian Conference 04:04 – Eric has started looking at some of the best headphones and has sent them to their clients 04:24 – You’re creating goodwill and they will remember you 04:43 – Whatever you send, make sure it ties back to what you’re doing 05:27 – Do your research and look for what is relevant to your client and your business 05:40 – People like to do business at the end of the day so you have to know your client 05:48 – That’s it for today’s episode! 3 Key Points: Regardless of the amount a client is paying you, you should send them all a token gift of appreciation. Giving gifts to your clients creates loyalty. Whatever you send, make sure it is relevant to your business and to your client, so DO your research. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #318, Eric and Neil discuss what SMS marketing is. Tune in to learn how you can optimize your SMS campaigns and increase those open rates! Eric and Neil also discuss what NOT to do when it comes to SMS. Time Stamped Show Notes: 00:27 – Today’s topic: What Is SMS Marketing (and How You Can Leverage It) 00:42 – SMS stands for Short Method Service 01:07 – If someone opts in to your email list and you’re able to get his number, send them a message 01:12 – Open rates for text messages are higher 01:47 – Neil uses SMS for reminders with their marketing campaigns 02:15 – Neil sends SMS reminders for his webinars 02:56 – Events should have people asking for attendees’ phone numbers 03:38 – When you’re closing a deal, send them a SMS and give them a little value 04:11 – When you have leads coming to your site or from WordPress, the details can push them through Zapier then Twilio 04:40 – You can do immediate action depending on the lead’s budget 05:24 – Call Loop can help you send SMS back and forth 06:03 – Tatango is what Neil uses, too 06:18 – Don’t be spammy in sending SMS; be respectful! 06:51 – That’s it for today’s episode! 3 Key Points: SMS can be sent out as a reminder for your customers for marketing campaigns or webinars. Be responsible and respectful in your SMS campaigns—do NOT be spammy. Leverage SMS marketing and provide value for your customers to increase those open rates. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #308, Eric and Neil discuss if chatbots are really worth it. Since chatbots are still in its early days, the effectiveness and profitability of the tool is very much debatable. Eric and Neil discuss the tests that they’ve run and lay out the benefits as well as the weaknesses they’ve encountered. At the end of the day, the incredible open and click through rates from using chatbots is something that CANNOT be ignored. Time Stamped Show Notes: 00:30 – Today’s topic: Are Chatbots Really Worth It? 00:41 – Eric was moderating a panel with a guy from Hubspot and Wordstream 00:53 – Eric’s open rates was about 80%, his friend was at 94% 01:07 – A broadcast through email can get you 20-30% open rate, with 5% click rate 01:14 – With chatbots 80-94%, at 50% click rates 01:40 – Neil says it’s about opportunity costs 02:21 – Neil was doing a test the other day and found that the opt-in rate was still quite low 02:38 – Open rates are great, but opt-in rate needs to be increased somehow—this may get better in a few months 02:56 – Send your bot to ManyChat or Chatfuel and you’ll have a URL to drive traffic to 03:12 – Eric runs a page post engagement ad where people leave a comment if they’re interested and he then gets their email 03:33 – You can get a subscriber for a couple cents 03:48 – You can also get people to click on a link that brings people to your landing page and then they can message you directly 03:54 – Manychat will help you make widgets and landing pages 04:16 – Eric ran a small test, received 300 subscribers and paid about 50 cents per subscriber 04:34 – Neil: The question is can you make them profitable? 04:47 – Eric shares a story about a guy who directed his traffic to his chatbots as opposed to closing them in a webinar—he was able to make $400K in sales that way 05:13 – Your mileage may vary in regards to sales from using chatbots, but it’s worth testing 05:21 – Neil says chatbots are still its early days and to not expect that these open and click through rates will stick; they will decrease over time just like everything else 05:46 – Eric and Neil will keep a close eye on this trend of using chatbots so stay tuned for future episodes 05:52 – That’s it for today’s episode! 3 Key Points: Chatbots have the ability to get you email subscribers for a couple of cents an email—it’s worth looking into just for this reason alone. Just like every other tool you use in marketing, test to see if chatbots will help you convert to real, profitable sales. Direct your traffic from your webinars to your chatbots; using them in conjunction can play to the strengths of each tool. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #317, Eric and Neil discuss the 7 things to consider before you start accepting guest blogs. Tune in to learn how you can carefully evaluate your potential guest bloggers so that your website maintains its quality and consistency. Time Stamped Show Notes: 00:27 – Today’s topic: 7 Things to Consider Before You Start Accepting Guest Blogs 00:35 – First is to make sure that you’re ready to deal with spam 00:41 – There are people who will try to sell links on your website, which will get you penalized by Google 00:48 – Be sure that whatever you’re accepting, people aren’t shoving in irrelevant links 01:00 – Second is to ask for 3 links to their most impressive articles 01:11 – It will give you a quick idea of their writing style 01:24 – You still want to add value 01:42 – Make sure that the people are authoritative 01:49 – Authoritative people won’t pass junk 02:05 – Make sure the content quality stays high 02:10 – Fourth is to ask why they want to do it 02:40 – Fifth is when accepting guest posts, make sure you’re still building a community 03:05 – Make rules for these people so there will still be growth 03:40 – Sixth is to ask for a couple of potential article titles and what will be a good fit for the website 03:58 – It can be an evaluation point 04:24 – Seventh is you want to keep new and fresh content; run their content on Copyscape to check its authenticity 04:55 – That’s it for today’s episode! 3 Key Points: Watch out for guest blogs who will try to sell links on your website. Ask questions that will help you evaluate the guest blogger’s motive and relevancy for your website. Make sure you’re building a community within your guest blogs and make them adhere to your rules for consistency. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #316, Eric and Neil discuss the 7 tools to help you promote evergreen content. Tune in to learn which tools you can use to leverage your evergreen content to achieve that better ranking in Google and promote your best stuff!  Time Stamped Show Notes: 00:27 – Today’s topic: 7 Tools to Help You Promote Evergreen Content 00:34 – First, Meet Edgar allows you to schedule posts on different social media sites 00:49 – Clean it up for things that are no longer relevant or for concepts that no longer apply 01:01 – Second is Ahrefs 01:03 – Type in the competitor URL that has similar posts, see who are linking out to your competitor and reach out to them 01:12 – It’s easy to do and provides great results, but is time intensive 01:35 – BuzzSumo can help you find posts and links that have a lot of social shares 01:55 – Build out a prospect list and reach out to people who shared them 02:12 – Fourth is Google Search Console 02:23 – For the posts that are gaining much traffic, look at the keywords that are driving you traffic, download the CSV file, take those keywords and innovate them within your content 02:45 – Repurpose your evergreen content 02:58 – Repurposing is similar to promoting it 03:29 – Your evergreen content can rank in Google 03:31 – if you’re going to make your title tags more appealing, you’re going to get more clicks and your search ranking will rise 03:46 – A headline generator tool will give you ideas to update your title tags 04:18 – If you have very good evergreen content, put it into paid advertising 05:00 – That’s it for today’s episode! 3 Key Points: Repurposing your evergreen content will help you to continually maximize its value. Reach out to people who share your competitor’s post; perhaps they can help you to gain more traffic as well. A great title tag can make your posts appealing which will attract more clicks and improve your overall search ranking. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #315, Eric and Neil discuss the 7 fundamentals that every content promotion plan should include. Tune in to learn the checklists that you need for your content promotion plan and the importance of keeping your “unicorns” up to date! Time Stamped Show Notes: 00:27 – Today’s topic: 7 Fundamentals That Every Content Promotion Plan Should Include 00:36 – First is to have a checklist where you document everything you need as well as your standard operating procedure 01:04 – Second is to create a list of people you are going to hit up in your space 01:08 – Every promotion has an outreach 01:13 – You want to keep a list so you will know who responded and promoted 01:17 – You want to hit up the same exact person 5x a week 01:29 – You could also determine who to hit up for a specific type of post 01:33 – You don’t want to burn the relationship 01:40 – Have an inventory of the tools that you have 01:42 – Use LastPass to organize everything 01:58 – Eric uses Meet Edgar and Buffer for promotion 02:13 – Fourth is to test out timing 02:20 – Depending on your industry, there are times that are best to post 02:28 – Stick with that time and be consistent 02:44 – Fifth is to use paid advertising 03:04 – Look at your top performing content and check the ones that are getting the most shares and likes 03:12 – The top performing ones are your unicorns and you want to push them 03:14 – Larry Kim from WordStream and Dennis Yu from BlitzMetrics talk about this further 03:33 – Sixth is having your unicorns 03:41 – Every 6 months, check all the content that has done well, re-share and update them 03:57 – Update your old content or the traffic will decline 04:06 – Last is to measure results 04:15 – If you’re not measuring and managing results, you’re not being a good marketer 04:24 – That’s it for today’s episode! 3 Key Points: Set a goal and have a plan in place to reach that goal for your content promotion—this way you can track and measure your progress. Keep your unicorns up to date so your traffic and engagement won’t decline. Make sure that you keep track of your processes, plans, and create checklists to help organize yourself. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #314, Eric and Neil discuss 3 simple ways to save money on SEO using PPC. Tune in to learn the importance of knowing the right keywords to use in SEO so you won’t end up wasting money or time. Time Stamped Show Notes: 00:27 – Today’s topic: 3 Simple Ways to Save Money on SEO Using PPC 00:38 – Everyone looks at pay-per-click as an expense but it’s not a bad expense 00:49 – From an SEO perspective, it takes a long time 01:00 – The first way to save money is to target the right keywords 01:05 – You can use Google Keyword Planner, UberSuggest or Keyword.io 01:11 – “Volume isn’t everything if people don’t purchase from those keywords—no matter how many visitors you get, it’s useless” 01:19 – With PPC, you can test out words and phrases and when you see conversion, start targeting from organic search perspective 01:35 – If you want to scale, use AdWords Editor to move things faster 02:00 – If you have a brand keyword, a competitor can start to categorize you as the brand owner 02:48 – Focus your SEO first on non-seasonal based terms 03:10 – It costs the same time and money with seasonal-based keywords 03:22 – Go to Google Trends, type the terms and make sure it’s not in the seasonality 03:38 – After the terms get consistent traffic all year round, then go for the seasonal terms 04:03 – More consistent income is better than the income that goes up and down over a few months 04:15 – That’s it for today’s episode! 3 Key Points: PPC is an expense, but it is NOT a bad expense—test if it’s right for you. While SEO can be cheaper, it takes time and testing to see which works best. If you have a brand keyword, keep it, as a competitor will start to see you as the brand owner. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #313, Eric and Neil discuss how to do SEO for small businesses with less than $1000 a month. Tune in to learn how you can still do SEO effectively—even with a small budget—and why you shouldn’t believe everything that Google tells you. Time Stamped Show Notes: 00:27 – Today’s topic: How to Do SEO for Small Businesses With Less Than $1000 a Month 00:35 – You can’t focus on everything 00:40 – Try to have your site on WordPress so you can have Yoast and not worry too much about on-page SEO 00:48 – Neil sticks to content creation and building links around the content 00:55 – Neil uses Ahrefs 01:01 – Put in your competitor’s URL and click on the top pages that will show you the pages your competitor gets the most traffic 01:29 – Look at that page and try to create a better version on your website 01:38 – Find the people that are linked out to the page and reach out to them 02:00 – Reaching out works, but it’s a long-term play 02:08 – Keep it simple 02:34 – “Don’t believe everything that Google says” 02:58 – When you only have $1000 a month, you can’t go really fast 03:10 – You can also use BuzzSumo which is similar to Ahrefs 03:26 – You can find a journalist who can write content at JustReachOut which is a PR tool 03:48 – For link outreach, you can use Pitchbox and MixMax 04:03 – You have to make sure that you stay consistent with your SEO 04:22 – Consistency will give people the impression that you’re starting to build your flywheel 04:33 – Scripted allows you to buy content at scale 04:53 – Upwork and ProBlogger also have people you can hire to make content for you 05:16 – Scripted is like a marketplace 05:37 – That’s it for today’s episode! 3 Key Points: There are ways to work on your SEO while on a conservative budget. SEO results takes time so you have to be patient. Leverage free and affordable tools that you can use to make your SEO work successfully. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #312, Eric and Neil discuss how to create an experimental culture in your marketing department. Tune in to find out how Eric and Neil do experiments with their respective teams and how it boosted engagement and a sense of value and pride for team members to be a part of the experimentation. Time Stamped Show Notes: 00:27 – Today’s topic: How to Create an Experimental Culture in Your Marketing Department 00:38 – Twitter was running .2 tests per week when they were still struggling 01:02 – After that, their usual growth skyrocketed 01:12 – Jeff Bezos of Amazon also brought tons of experiments that helped them boost quickly 01:17 – Driving experiments for the company or marketing department is really important 01:26 – Treat your experiment as a product 01:37 – Eric runs experiment meetings with his company, Single Grain 01:49 – Every week, someone is required to bring in new ideas 02:33 – You can use Trello to write in your experiments 02:43 – There should be a well-thought idea and a plan as well as data to back up the plan 02:58 – Neil enforces the culture to everyone until they fully adapt to it 03:06 – Neil also believes that no opinions that are wrong or right 03:13 – Just because you are doing marketing longer, does NOT mean you have better ideas 03:33 – It is a weekly process for Neil’s team 03:49 – Neil encourages testing and gives a pat on the back to who has the best idea 04:04 – Once you start with testing, people will love it 04:15 – The team will feel good that they’re making progress 04:34 – Eric tried to incentivize the person with the best idea, but now they’re having a monthly celebration 05:07 – One of the mistakes that Eric made with the experiment was that people were voting just by raising their hands—they shifted this to automated voting 05:43 – That’s it for today’s episode! 3 Key Points: Engage everyone on the team in regards to the experiments and make sure that ideas are well-thought and planned. Your team will have a sense of engagement and responsibility when they are included in the experimental process. Incentivizing isn’t always beneficial for everyone—find what motivates your team. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #311, Eric and Neil discuss the marketing tasks they do daily. Tune in to know what Eric and Neil do every day and how these habits contribute to their success. Time Stamped Show Notes: 00:27 – Today’s topic: The Marketing Tasks Eric and Neil Do Every Day 00:36 – The big thing that Neil does is post on social media 00:49 – Neil also responds to comments from Social Web and Social Profiles 00:59 – Neil looks into Google Console to track posts that are declining in views and clicks 01:07 – He will then update those posts and content and they will go back to where they were 01:27 – Eric is trying to work on the business more 01:44 – Eric is working on creating content 01:58 – Eric also checks his Google Console and track his posts’ ranking 02:33 – You do NOT have to do exactly what Eric and Neil are doing 02:35 – Eric also has a lot of one-on-one time with the team to see where he can help 02:48 – Eric checks the interns campaigns and coaches them if needed 03:09 – Neil reads marketing blogs and keeps himself updated on the industry trends 03:15 – Neil also responds to Quora’s questions 03:54 – The biggest hack for Eric is listening to marketing podcasts daily 04:04 – Eric recommends listening to Growth Everywhere and Digital Marketing Podcast 04:21 – There’s so much consumption you can do but you need to produce, too 04:48 – Eric and Neil both try to continue to level up and build a flywheel that continues to go 05:12 – Build all the pieces, hire the right people, put in the right processes and start to build the flywheel 05:20 – That’s it for today’s episode! 3 Key Points: Keep yourself updated in the industry that you’re in. Tracking your post’s analytics does not have to be done daily, but needs to be checked constantly to assess if you need to update. Learning is useless without application. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #310, Eric and Neil discuss how to rank in Google image search. Tune in to learn how Google can recognize your images more easily and how to adjust for Google’s limitations to BOOST your ranking. Time Stamped Show Notes: 00:27 – Today’s topic: How to Rank in Google Image Search 00:40 – If you are in consumer-based industry, you can generate a lot of traction from Google image search 01:00 – Image filing should be restricted to what you’re trying to rank for 01:06 – If it’s a car, use all tags to describe to Google what your image is about 01:57 – You can also use a long description which is similar to all tags, but longer 02:31 – If you’re always ranked over time, make sure you’re surrounded with text as Google uses text to figure out what the image is about 02:40 – In the next couple of years, Google’s AI might be able to identify which is which 03:06 – That’s it for today’s episode! 3 Key Points: How well you rank on Google image searches will depend on the industry. Google will know what your image is about if you describe it well in text. Google’s AI will probably improve in the future and won’t require as much text to recognize an image. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.