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Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School YouTube channel to get more marketing goodness.
What Makes a Brand Special? | Ep. #463
In Episode #463, Eric and Neil discuss what makes the brand special. Tune in to learn how the big brands become a permanent mark in people’s homes and memories. Eric and Neil discuss how you, too, can make this impression on your customers.
Time Stamped Show Notes: 00:27 – Today’s topic: What Makes a Brand Special?
00:35 – Eric shares what makes the iPhone special
00:55 – A brand becomes special when it can make those special connections with their audience
01:10 – Everybody has a different story for Coca-Cola—this shows how the product touches people’s lives
01:51 – The easiest way to find what can make your brand special is by looking at what your competitors are doing 01:58 – Do what your competitors are NOT doing, as long as it won’t hurt your brand
02:13 – Branding is important
02:21 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 02:33 – Go to SingleGrain.com/giveaway to get your FREE copy
02:40 – That’s it for today’s episode!
3 Key Points: Connecting with one’s audience is what makes a brand special.
A brand becomes special once people can share their own stories with their experience with it—it could even be a part of their lives growing up.
Leverage what your competitors are NOT doing and take advantage of it.
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03:3406/11/2017
7 Marketing Tools You Should Be Checking Weekly | Ep. #462
In Episode #462, Eric and Neil discuss 7 marketing tools you should be checking weekly. Check your ranking, keep track of HIT keywords, and know what your competition is up to so that you can stay ahead of the game!
Time Stamped Show Notes: 00:27 – Today’s topic: 7 Marketing Tools You Should Be Checking Weekly
00:32 – One is Google Analytics
00:43 – Two is SEMrush to track your competitors
00:56 – Three is AuthorityLabs which shows new keyword opportunities and great keywords you should be tracking
01:16 – Four is Ahrefs so you can identify the spammy sites
01:34 – Five is Google Trends which shows how you are trending over time
01:44 – Six is VaultPress which shows security issues
02:00 – Last is Google Search Console
02:26 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 02:36 – Go to SingleGrain.com/giveaway to get your FREE copy
02:40 – That’s it for today’s episode!
3 Key Points: Utilize tools to help you keep up to date on your website’s performance.
Check your competitor’s performance so you keep yourself aware of their latest updates.
Consistently tracking your metrics will make it easier for you to make the right adjustments for your website.
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03:3405/11/2017
What Is Minimum Viable SEO? | Ep. #461
In Episode #461, Eric and Neil discuss what minimum viable SEO is. Tune in to know the basic things you need to know to win the SEO game.
Time Stamped Show Notes: 00:27 – Today’s topic: What Is Minimum Viable SEO?
00:37 – The minimum viable product is the basic product of what you need in order to win in the SEO game
00:43 – First is to make sure that your URL is right for your product/service and clear
01:08 – Think about your titles, direct correlation and meta descriptions
01:35 – With SEO, make sure you have clean code 02:04 – Yoast SEO plugin is one tool you can use
02:08 – Have breadcrumbs on your site
02:25 – Have internal links in place
02:38 – Use unique title and description tags
02:56 – When you have your blog on your subdomain, you’re losing tons of traffic
03:33 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 03:38 – Go to SingleGrain.com/giveaway to get your FREE copy
03:46 – That’s it for today’s episode!
3 Key Points: Your URL is your identity, make sure it is clear to the consumer.
Links will help your site generate more organic traffic.
Use unique titles and descriptions tags.
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04:4004/11/2017
How to Increase Audience Retention on YouTube | Ep. #460
In Episode #460, Eric and Neil discuss how to increase audience retention on YouTube. Tune in to know how long people usually stay engaged in a video, the retention rate you want to aim for, and why visual hooks and valuable content are KEY for holding people’s attention.
Time Stamped Show Notes: 00:27 – Today’s topic: How to Increase Audience Retention on YouTube
00:43 – Your watch time matters GREATLY
00:48 – Check your analytics section for audience retention data
00:54 – Tim Schmoyer, a pro YouTuber, says you want to aim for a 60% plus retention rate
01:10 – From Growth Everywhere and Marketing School’s videos, people tend to drop off at 10-20% 01:16 – “These are audio files, so that explains it”
01:36 – “You need to have visual hooks”
02:22 – Eric shares how he fixed their videos on YouTube to make people stay on longer
03:02 – Get to the point and make your videos valuable
03:24 – Make sure your videos are cut in different ways or angles to keep people’s attention
03:41 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 03:50 – Go to SingleGrain.com/giveaway to get your FREE copy
03:54 – That’s it for today’s episode!
3 Key Points: Watch time on YouTube is one of the biggest factors that impact retention.
People tend to stay on your videos longer if they find them visually appealing.
Teach your audience and provide VALUE—that’s how you hold onto them.
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04:4803/11/2017
How to Network With Other Marketers | Ep. #458
In Episode #458, Eric and Neil discuss how to network with other marketers. Tune in to learn how organizing a small dinner can help you connect with people and why it is important to engage with people on the same level.
Time Stamped Show Notes: 00:27 – Today’s topic: How to Network With Other Marketers
00:32 – Eric and Neil ended up networking with other marketers when they visited their friend in Toronto
00:49 – Throw an event or small dinner
01:06 – You can meet marketers by participating on the web
01:36 – Host a Zoom meeting for mastermind work
01:54 – Make sure you’re connecting with people at your level
02:35 – There are a lot of marketers on Slack groups, such as Buffer and Online Geniuses
03:12 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 03:22 – Go to SingleGrain.com/giveaway to get your FREE copy
03:26 – That’s it for today’s episode!
3 Key Points: Hosting a small dinner and inviting people into your network can help you forge new relationships.
Make sure that you also add value to those you wish to network with.
Leverage the internet—you can grow your network online.
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04:2001/11/2017
7 Tools To Help With Mobile CRO | Ep. #457
In Episode #457, Eric and Neil discuss 7 tools to help with mobile conversion rate optimization. Tune in to hear about the tools that Eric and Neil stand behind and will ensure that your mobile game is operating at its finest!
Time Stamped Show Notes: 00:27 – Today’s topic: 7 Tools To Help With Mobile CRO
00:40 – First tool is Crazy Egg which is a heat-mapping tool that helps you dissect your data in a visual format
01:01 – Second is Google Analytics on mobile which will help you increase your conversion rate
01:23 – Third is an email capture tool like Bounce Exchange, Hello Bar, Sumo and OptinMonster
01:45 – Fourth, survey tools like SurveyMonkey and Typeform
02:03 – Fifth is BuiltWith, which is used to track your competitors’ marketing
02:47 – Sixth is Optimizely that enables you to do A/B testing for mobile
03:06 – Seventh is Google Page Speed—this makes sure your website loads fast
03:29 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 03:41 – Go to SingleGrain.com/giveaway to get your FREE copy
03:46 – That’s it for today’s episode!
3 Key Points: Tracking your data on mobile makes it easier to know where you stand 24/7.
Email marketing is still one of the best strategies that you can use today; make sure you have an email capturing tool to help you.
Your conversion rate drops when your website is slow—make sure it’s loading at its fastest speed.
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04:4031/10/2017
What Should You Do to Combat Your Declining Facebook Reach? | Ep. #456
In Episode #456, Eric and Neil discuss what you should do to combat your declining Facebook reach. Tune in to learn the tactics you can employ today to grow your reach and why boosting posts to gain more traffic may not work to your advantage.
Time Stamped Show Notes: 00:27 – Today’s topic: What Should You Do to Combat Your Declining Facebook Reach?
00:40 – Facebook keeps on screwing everyone over
00:50 – The algorithms are changing and this will push people to boost their ads
01:20 – Boosting posts for traffic does NOT work
01:38 – Boosting pages for engagement can work, but it’s expensive
02:00 – Facebook Watch is going after YouTube 02:18 – Eric and Neil are thinking of using live stream on Facebook and YouTube
02:38 – Diversify—use other platforms to boost your Facebook reach
02:59 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 03:06 – Go to SingleGrain.com/giveaway to get your FREE copy
03:10 – That’s it for today’s episode!
3 Key Points: Facebook’s algorithm is constantly changing which can disrupt people’s marketing campaigns.
Boosting posts is expensive and will not work if your video is not viral.
Leverage other platforms to increase your Facebook reach.
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04:0730/10/2017
How to Improve Your Ranking Position on Google Maps | Ep. #454
In Episode #454, Eric and Neil discuss how to improve your ranking position on Google Maps. Tune in to learn why citation is important for your local SEO and why your name and address need to match what is used on Google Maps.
Time Stamped Show Notes: 00:27 – Today’s topic: How to Improve Your Ranking Position on Google Maps
00:34 – First, verify your Google My Business information
00:46 – Use the same name and address for your website that is shown on Google Maps
01:18 – Acquire Google reviews for your business by asking your customers to leave a review
01:41 – Integrate the Google Maps location onto your website
01:48 – Use citation tools like Moz Local, Yext and BrightLocal for local SEO
02:07 – Make sure you have great images for your locations
02:17 – Links to your site help a lot
02:56 – Run ads on Google Maps
03:03 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 03:14 – Go to SingleGrain.com/giveaway to get your FREE copy
03:18 – That’s it for today’s episode!
3 Key Points: Google Maps can drive more traffic to your website.
Have the same name and address on your website that is used on Google Maps so Google can read it properly.
Ensure that you have reviews on Google as people rely on these reviews.
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04:1228/10/2017
How to Drive More Sales Using Google Shopping | Ep. #453
In Episode #453, Eric and Neil discuss how to drive more sales using Google Shopping. Tune in to learn how you can successfully use Google Shopping, why it’s an excellent platform to show off your products, and why free shipping is guaranteed to boost your conversions.
Time Stamped Show Notes:Podcast_Episode_453 00:27 – Today’s topic: How to Drive More Sales Using Google Shopping
00:33 – Google Shopping populates search results with product images when you’re searching for a product
01:00 – You need to have the right product feed that’s hooked in to start showing your product
01:08 – Have unique SKUs and more reviews
01:34 – You need technical help to start Google Shopping
01:52 – Make sure you’re bidding competitively
02:10 – Have the right user experience to convert sales
02:24 – Make sure your site is optimized for mobile
02:36 – Offer free shipping as it boost conversions more than anything else
02:57 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 03:06 – Go to SingleGrain.com/giveaway to get your FREE copy
03:10 – That’s it for today’s episode!
3 Key Points: Google Shopping is a great platform that will show your products.
Work at acquiring more reviews as this helps people trust your product and feel good about buying it.
Offering free shipping is an excellent way to draw your potential customers.
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04:0527/10/2017
What Is the Optimal Way to Create a Sitemap? | Ep. #452
In Episode #452, Eric and Neil discuss the optimal way to create a sitemap. Tune in to learn why creating a sitemap manually is NOT beneficial for you—especially with all the online tools you can leverage today.
Time Stamped Show Notes: 00:27 – Today’s topic: What Is the Optimal Way to Create a Sitemap?
00:35 – Eric searches sitemap tools and uses sitemap plugins for WordPress
00:52 – You don’t want to create your sitemap manually
01:05 – Your site continuously updates and a sitemap tool can do the updates for you automatically
01:40 – Sitemaps are important because it is crawled by search engines
02:01 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 02:10 – Go to SingleGrain.com/giveaway to get your FREE copy
02:16 – That’s it for today’s episode!
3 Key Points: Leverage the sitemap tools and plugins that are available for you online.
Don’t create your sitemap manually as it needs to be automatically updated.
A sitemap is SEO 101—put it on your checklist of things-to-do when creating your website.
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03:0926/10/2017
Should You Hire Senior Marketers or Junior Marketers? | Ep. #451
In Episode #451, Eric and Neil discuss whether you should hire senior marketers or junior marketers. Tune in to learn the benefits of each and also why Eric leans on the side of hiring junior marketers. Experienced marketer or not, Eric and Neil discuss why hiring someone who aligns with your core values is non-negotiable.
Time Stamped Show Notes: 00:27 – Today’s topic: Should You Hire Senior Marketers or Junior Marketers?
00:36 – Bottom line: it depends on the current status of your company 01:00 – If you’re starting out, a junior marketer is much more reasonable to have; you can groom them the way you need and want to
01:40 – Neil hires junior marketers because they’re young, they’re willing to learn and they’re more aggressive 02:04 – Some senior marketers tend to be lazy in execution
02:23 – Get people that tie-in with your core values
02:27 – Eric looks for people who are growth-oriented and hungry for achievement
03:01 – There are people who can stay with your company for a long time
03:40 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 03:53 – Go to SingleGrain.com/giveaway to get your FREE copy
03:58 – That’s it for today’s episode!
3 Key Points: If your company is just starting, it’s much more practical to hire junior marketers.
Make sure you hire marketers who share your core values.
Marketers should be hungry for achievement, growth-oriented, and able to execute well.
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04:5225/10/2017
How to Use Surveying to Boost Your Conversions | Ep. #450
In Episode #450, Eric and Neil discuss how to use surveying to boost your conversions. Tune in to learn how Neil uses surveys to boost his conversions and discover the RIGHT type of questions people will want to answer.
Time Stamped Show Notes: 00:27 – Today’s topic: How to Use Surveying to Boost Your Conversions
00:40 – As long as your surveys are creative, it can be used to boost conversions
00:50 – Neil shares how he helped Eric with his surveys for Single Grain
01:07 – Surveying can generate more leads
01:17 – From your blog page, you can implement surveys to retrieve any kind of feedback
01:25 – Surveys can also be used for your pricing page
01:50 – Google has their own survey tools
01:55 – Qualaroo, Hotjar and Survey Monkey are some tools used for surveying
02:15 – You should be actively surveying
02:20 – Kissmetrics has s blog post that outlines the right questions to ask
02:37 – Keep your surveys short and with high impact questions that are right for your business
03:05 – Time your surveys
04:19 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 04:30 – Go to SingleGrain.com/giveaway to get your FREE copy
04:33 – That’s it for today’s episode!
3 Key Points: The more creative you are with your surveys, the more leads will answer them.
Utilize surveys for all sorts of purposes and feedback.
Keep survey questions short, on-point, and relevant to your business and the type of data you want to gather.
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05:2824/10/2017
How to Use Emojis in Your Marketing | Ep. #449
In Episode #449, Eric and Neil discuss how to use emojis in your marketing. Tune in to learn why you should integrate emojis into your campaigns. You’ll learn how Eric and Neil utilize them and why emojis can even humanize a bot’s response to offer a more personalized experience.
Time Stamped Show Notes: 00:27 – Today’s topic: How to Use Emojis in Your Marketing
00:35 – Eric has subscribed to CB Insights which involves the venture capital and private equity world 00:58 – Their email caught Eric’s attention because of the use of an emoji
01:15 – Emojis create an emotional connection
01:28 – Drip allows you to add an emoji—something Eric uses
01:48 – Even if it’s a bot, using an emoji makes the message feel more personal
01:59 – You can also integrate emojis into your blog post
02:38 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 02:46 – Go to SingleGrain.com/giveaway to get your FREE copy
02:55 – That’s it for today’s episode!
3 Key Points: Emojis can easily grab the reader’s attention.
Adding an emoji to your messages and campaigns makes it more personal.
Add emojis to your personal blog posts, too, as a way to connect with your audience.
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03:5023/10/2017
7 Types of Marketing that Are Long-term Plays | Ep. #448
In Episode #448, Eric and Neil discuss the 7 types of marketing that are long-term plays. Tune in to learn why your content marketing, link building, and podcasting efforts are worth it—even if your results take more than a year to show.
Time Stamped Show Notes: 00:27 – Today’s topic: 7 Types of Marketing that Are Long-term Plays
00:33 – First is content marketing which usually takes 18 months or longer to become established and effective
00:55 – Second is podcasting which takes over a year
01:14 – Third is link building which shows its effectivity in at least 6-12 months
01:57 – Fourth is campaigns related to your branding or is press-related
02:20 – Fifth, your videos which is considered content marketing 02:30 – The first zero to 10K views are the hardest to get
02:50 – Some people are uploading multiple videos every day
03:04 – Sixth is influencer marketing
03:35 – Seventh is email, which has one of the highest ROIs that you could have, but it takes a long time
04:00 – Be patient; marketing doesn’t just work at the snap of a finger
04:15 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 04:23 – Go to SingleGrain.com/giveaway to get your FREE copy
04:28 – That’s it for today’s episode!
3 Key Points: Focus on your content marketing—this is a play for long-term success.
There is no overnight success in marketing.
Be patient, most marketing efforts require time before you see a change in your conversions.
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05:2222/10/2017
Should You Rely on Google Search Console Data? | Ep. #447
In Episode #447, Eric and Neil discuss whether or not you should rely on Google Search Console data. Tune in to learn the difference between Google Search Console’s data to Google Analytics’ data and why it’s important to cross-reference what you see with other tools.
Time Stamped Show Notes: 00:27 – Today’s topic: Should You Rely on Google Search Console Data?
00:38 – Neil does not see Google Analytics' data matching that of Google Search Console's
00:48 – Google Analytics removes bot traffic while Google Search Console picks up more bot traffic
01:05 – Google Search Console doesn’t update their information as often
01:23 – Google Search Console is still helpful
01:50 – Make sure to still cross-reference with other tools
02:30 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 02:33 – Go to SingleGrain.com/giveaway to get your FREE copy
02:43 – That’s it for today’s episode!
3 Key Points: Google Search Console’s data won’t always match that of Google Analytics’.
Google Search Console is usually a week behind in updating information.
Don’t rely on Google Search Console alone, cross-reference with other tools.
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03:3821/10/2017
Does Adding More Text to a Page Always Result in Increased Long-tail Traffic? | Ep. #446
In Episode #446, Eric and Neil discuss whether adding more text to a page will always result in increased long-tail traffic. Tune in to learn how to effectively add more text to your content and why you should NOT do it if you’re at rank zero.
Time Stamped Show Notes: 00:27 – Today’s topic: Does Adding More Text to a Page Always Result in Increased Long-tail Traffic?
00:40 – In most cases, adding more text to a page increases long-tail traffic 00:47 – A great example is Abraham Lincoln’s Wikipedia page that continuously grows
01:26 – Neil has done tests around adding more text and he saw that the long-tail traffic does, in fact, increase 01:33 – The words or phrases should correspond to the content
01:51 – If you’re ranking zero and update with more text, you could lose your ranking
02:21 – Go to the Google Search Console and check all the words and phrases for which you have impressions and/or low click-through rates and expand on those topics
02:41 – After doing a rewrite and republishing, submit your page to the Google Search Console
02:55 – Marketing School is giving away 90-day FREE trial to Crazy Egg, which is a visual analytics tool 03:26 – Go to SingleGrain.com/giveaway to get your FREE copy
03:08 – That’s it for today’s episode!
3 Key Points: Adding text that is irrelevant will negatively affect your traffic.
If you’re already ranking zero and you add more text to your existing page, you might lose this ranking.
Expand upon the words or phrases you barely mention to improve your SEO.
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04:0420/10/2017
How to Make Google Analytics More Actionable | Ep. #445
In Episode #445, Eric and Neil discuss how to make Google Analytics more actionable. Tune in to learn how you can use Google Analytics to your advantage and which metrics you can track or test by using its many features.
Time Stamped Show Notes: 00:27 – Today’s topic: How to Make Google Analytics More Actionable
00:33 – Check your conversion rates; you can continually improve your rates
00:52 – Look at your traffic tests from a week-to-week perspective
01:07 – See what causes the drops in traffic; check for what you did or didn’t do
01:15 – Make sure to annotate the big changes you’re making on Google Analytics so you can track over time 01:34 – You can set up custom reports in Google Analytics
01:40 – Google Analytics has a studio from where you can draw templates to use for customer importing 01:48 – Avinash Kaushik is a Google evangelist who shares his reports
02:07 – Google has experiments that allow you to run A/B tests
02:24 – If you’re running a campaign, you can check how your campaign is doing from the UDM parameters
02:43 – Cross-reference your Google Analytics conversion with your backend conversion
03:03 – Hook-in your Google Analytics to your search console and Google AdWords
03:32 – Marketing School is giving away 90-day FREE trial to Crazy Egg, which is a visual analytics tool 03:41 – Go to SingleGrain.com/giveaway to get your FREE copy
03:45 – That’s it for today’s episode!
3 Key Points: Look at your conversion rates because your rate is what you can continuously improve upon.
Set-up custom reports with Google Analytics that cater to just what you need.
Don’t forget to hook your Google Analytics to your Google AdWords and search console.
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04:3919/10/2017
How to Make a Professional Podcast | Ep. #444
In Episode #444, Eric and Neil discuss how to make a professional podcast. Tune in to learn what Eric and Neil use to create their own podcast. They’ll break down their processes and tell you how they can remain hands-off, yet still maintain the highest quality of podcasts.
Time Stamped Show Notes: 00:27 – Today’s topic: How to Make a Professional Podcast
00:37 – Eric and Neil record their podcast at The Network Studio in LA, which is a professional studio 00:52 – The best podcasts around have the best audio quality
01:07 – If you can have professional audio quality, you set yourself above what others are doing
01:13 – Make sure to edit your fillers to make it sound more professional
01:39 – Eric and Neil hires writers to create show notes based on the podcast which are pushed to WordPress and iTunes
01:55 – Good hosting is important for podcasting and Eric and Neil use Libsyn which will publish to different channels automatically
02:20 – Use a player for your website that won’t require you to go to iTunes 02:23 – Smart Podcast Player by Smart Passive Income is a good tool
02:40 – For starters, you can use Skype for interviews and record it with ECamm Recorder
02:52 – Upload your recorded files to Dropbox and you have your people work on them from there
03:11 – You have to hire a great team that will enable you to be hands-off
03:37 – Eric and Neil might try Zencastr which is a web app that can record conversation
04:02 – Make sure you have a good mic
04:30 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 04:43 – Go to SingleGrain.com/giveaway to get your FREE copy
04:48 – That’s it for today’s episode!
3 Key Points: Prioritize the quality of your audio, it will drive listeners to your podcast.
Hire a great team who will work on the post-production of your podcast.
Not everyone has access to iTunes so have a player on your website that will work on all devices.
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05:4118/10/2017
How to Use Google Trends to Improve Your SEO | Ep. #443
In Episode #443, Eric and Neil discuss how to use Google Trends to improve your SEO. Tune in to learn how Google Trends can give you an edge with your content. From seeing what’s currently trending online to discovering what pops up when you search your keywords, Google Trends gives you a picture of how you can improve your game.
Time Stamped Show Notes: 00:27 – Today’s topic: How to Use Google Trends to Improve Your SEO
00:35 – Search for keywords that you are ranking for and Google Trends will give you additional ideas
00:58 – Google Trends will tell you what’s currently hot and integrate that content onto your website
01:25 – Eric is currently interested with cryptocurrency and he knows which keywords he needs to include in his writing
02:00 – Search for your brand on Google Trends to give you a better idea about whether or not you need to work on your branding
02:20 – Google Trends is free and easy to use
02:35 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 02:44 – Go to SingleGrain.com/giveaway to get your FREE copy
02:48 – That’s it for today’s episode!
3 Key Points: Search your keywords to get additional ideas for your content.
Find the trending topics and try to integrate them into your posts.
Find out how your brand is performing by utilizing Google Trends.
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03:4217/10/2017
How to Create a Landing Page | Ep. #442
In Episode #442, Eric and Neil discuss how to create a landing page. Tune in to learn the tools that you can use to create a stunning landing page, and, if you need it, where you can find inspiration to make your landing page stand out!
Time Stamped Show Notes: 00:27 – Today’s topic: How to Create a Landing Page
00:35 – Leadpages has a drag-and-drop builder, built-in themes and WordPress plugin that makes it easier for you to create your landing page
01:00 – Unbounce is affordable and they have other tools offered for free
01:20 – Creating a landing page doesn’t mean that it will work, you HAVE to test it!
01:40 – You can get landing page inspiration from Land-book, Dribbble and Behance
02:11 – You can also hire someone to create the landing page for you
02:35 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 02:43 – Go to SingleGrain.com/giveaway to get your FREE copy
02:48 – That’s it for today’s episode!
3 Key Points: With the online resources we have today, it is now easier than ever to create your own landing page.
Consistently test your landing page to see if it’s converting or not.
If you have the budget, you can also hire people to create a landing page for you.
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03:4216/10/2017
How to Avoid Over-Servicing Clients | Ep. #441
In Episode #441, Eric and Neil discuss how to avoid over-servicing clients. Tune in to learn what the Zero Dollar Charge Order is, the value of doing exactly what’s stated in your contract, and how to prevent being taken advantage of by your clients.
Time Stamped Show Notes: 00:27 – Today’s topic: How to Avoid Over-Servicing Clients
00:47 – Eric uses Hubstaff, which is a time tracking tool 01:00 – It’s important to internally track time in a company
01:15 – You don’t have to charge per hour, but audit your time wisely
01:38 – Follow what’s in the contract 01:44 – Learn how to say “no” if it’s not in the contract
02:07 – Eric hired The Smart Agency Podcast’s Jason Swenk 02:20 – He created the tactic called “Zero Dollar Charge Order”
02:27 – You send an invoice for zero dollars that states the services you gave for free
03:35 – If you have to charge for it, charge for it
03:59 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 04:07 – Go to SingleGrain.com/giveaway to get your FREE copy
04:11 – That’s it for today’s episode!
3 Key Points: Track your time internally as a way of accountability.
Stick to the contract—learn to say “no” to additional work that’s being offered by your client.
Don’t be afraid to charge if you need or have to.
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05:0615/10/2017
7 Ways to Keep Potential Clients Engaged During Business Pitches | Ep. #440
In Episode #440, Eric and Neil discuss seven ways to keep potential clients engaged during business pitches. Tune in to learn the value of being honest, using story, and ensuring that your clients are the ones doing most of the talking to increase their level of engagement.
Time Stamped Show Notes: 00:27 – Today’s topic: 7 Ways to Keep Potential Clients Engaged During Business Pitches
00:34 – First, make sure that you go above and beyond in preparing for the meeting 01:00 – Make the client feel good about the whole experience
01:11 – Second, utilize storytelling in a way that gets people engaged and hooked
01:29 – Instead of talking about yourself, talk about the client and asks the right questions
01:43 – Fourth, be honest
02:12 – Fifth, show your clients what you can do for them via a conversation 02:44 – Eric uses UberConference; your client should be talking 70% of the time
03:01 – Pay attention to the other person and respond/act according to their reactions
03:24 – Seventh, have something visual; Eric uses Zoom for his presentations
04:10 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 04:23 – Go to SingleGrain.com/giveaway to get your FREE copy
04:28 – That’s it for today’s episode!
3 Key Points: Prepare for the meeting—make sure your potential clients have an unforgettable experience.
Make your client talk—asks the right questions and respond to their reactions.
Create visuals to enhance the experience.
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05:2314/10/2017
What Are the Major Differences Between PPC Ads on Mobile and Desktop? | Ep. #439
In Episode #439, Eric and Neil discuss the major differences between PPC ads on mobile and desktop. Tune in to learn what you need to consider when creating a well-executed ad and the value of testing the experience on every single device.
Time Stamped Show Notes: 00:27 – Today’s topic: What Are the Major Differences Between PPC Ads on Mobile and Desktop?
00:37 – You get less text in mobile because of its limitations
00:50 – Mobile costs are cheaper
01:15 – You’ll see less snippets or other information with mobile ads
01:35 – When you’re doing mobile-based ads, you need to fine-tune your landing page depending on the device
02:07 – “You have to tailor for experience”
02:18 – Have a responsive design and test how it looks on different devices
02:40 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 02:52 – Go to SingleGrain.com/giveaway to get your FREE copy
02:28 – That’s it for today’s episode!
3 Key Points: When creating ads, consider the devices that your customers use often.
Test the ads on EVERY device to fine-tune the experience.
Keep in mind the limitations in place with mobile ads, especially when it comes to your text.
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03:5113/10/2017
How to Improve Brand Loyalty | Ep. #438
In Episode #438, Eric and Neil discuss how to improve brand quality. Tune in to learn how you can effectively boost the quality of your brand, make people talk about you, and what you need to be doing to increase customer loyalty.
Time Stamped Show Notes: 00:27 – Today’s topic: How to Improve Brand Loyalty
00:38 – Amazon Prime’s two-day shipping policy initially scared their investors, but it became successful in the end
01:11 – “Go above and beyond to help customers” 01:28 – When people post on social media and tag your business, make sure to reply
01:40 – When people know that you’re responsive, they tend to be more loyal to you
01:53 – Eric helps their clients get additional exposure which is already above and beyond their services—this creates loyalty
02:05 – Eric connects and builds relationships with people
02:32 – “Just care about people”
02:42 – Think of the big brands who go above and beyond to help you
03:05 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 03:15 – Go to SingleGrain.com/giveaway to get your FREE copy
03:21 – That’s it for today’s episode!
3 Key Points: In the end, just care for people and help out as much as you can.
Respond to your followers, clients, customers—the more responsive, the more they tend to be loyal to you.
Learn from the big brands and what they do to cater to their customers.
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04:1512/10/2017
How to Create an Irresistible Product or Service Guarantee | Ep. #437
In Episode #437, Eric and Neil discuss how to create an irresistible product or service guarantee. Tune in to learn what some of the big brands are doing to provide top-notch service guarantees and how you can effectively implement your own.
Time Stamped Show Notes: 00:27 – Today’s topic: How to Create an Irresistible Product or Service Guarantee
00:38 – The baseline is to have a 30-day money back guarantee
00:55 – One of the craziest ideas Neil has heard of is having double money back guarantee
01:22 – With Nordstrom and Zappos, you can return an item as long as you have a receipt
02:27 – Amazon is committed to giving the best customer service 02:37 – Eric bought a TV from them that wasn’t in the best condition when it arrived; Amazon sent a new one without asking for the first TV back
03:06 – Your guarantee should reflect the quality of your product or service
03:45 – Marketing School is giving away 90-day FREE trial of Crazy Egg which is a visual analytics tool 03:55 – Go to SingleGrain.com/giveaway to get your FREE copy
04:00 – That’s it for today’s episode!
3 Key Points: A 30-day money back guarantee is the baseline for all guarantees.
If you have an awesome guarantee, it should reflect the quality of product/service that you have.
Some tend to abuse guarantees, so you must trust in your product or service quality.
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04:5511/10/2017
Is TV Advertising Really Worth It? | Ep. #436
In Episode #436, Eric and Neil discuss if TV advertising is really worth it. Tune in to learn whether or not TV ads is worth your investment OR if it’s more advantageous for you to utilize digital ads.
Time Stamped Show Notes: 00:27 – Today’s topic: Is TV Advertising Really Worth It?
00:37 – Neil was in Canada with a friend who was working with TV ads 00:57 – Neil’s friend told him that the ROI increases from 20-50% every time they run a TV ad
01:30 – Eric shares about the Trivago ad all over the TV
02:12 – The effectiveness of your ad will still depend on your target demographic
02:25 – Do your market research and planning before implementing a TV ad
02:52 – If you have the money, you can consider a TV ad
03:07 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 03:22 – Go to SingleGrain.com/giveaway to get your FREE copy
03:25 – That’s it for today’s episode!
3 Key Points: TV advertising still works and IS worth it—if it fits your budget, of course.
Understand your demographics before getting deep into a specific ad platform.
For startups, YouTube and LinkedIn ads are some of the alternatives to TV ads.
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04:2110/10/2017
How to Own Negative Social Media Comments | Ep. #435
In Episode #435, Eric and Neil discuss how to own negative social media comments. Tune in to know just how Eric and Neil handle the criticism and why it helped them improve and grow as professionals in the long run!
Time Stamped Show Notes: 00:27 – Today’s topic: How to Own Negative Social Media Comments
00:36 – Neil learned to just ignore negative comments
00:55 – Eric ends up helping out the negative commenter
02:04 – Some feedback is good feedback that can help you improve
02:27 – “When people give you negative feedback, embrace them” 03:00 – In the long run, it may influence how you change
03:05 – Feedback helps you grow
03:20 – Eric shares about a YouTuber who responds to feedback
03;49 – Don’t take the feedback personally
04:28 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 04:42 – Go to SingleGrain.com/giveaway to get your FREE copy
04:48 – That’s it for today’s episode!
3 Key Points: Negative comments will get to you at first, but you’ll learn to ignore them.
Take any feedback as constructive criticism that can help you reflect and improve your craft.
Don’t take negative comments personally, always see the positive in them.
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05:4109/10/2017
How Important Are Headings for SEO? | Ep. #434
In Episode #434, Eric and Neil discuss how important headings are for SEO. Tune in to learn why you should still take your sweet time on your headings and how it helps boost your website’s ranking.
Time Stamped Show Notes: 00:27 – Today’s topic: How Important Are Headings for SEO?
00:35 – Headings are still important because the H1 tag still has more authority for search engines
01:12 – If your H1 tag is larger, search engine will read it as more important than the other text in your website
01:25 – Ranking zero is having a snippet above the actual organic ranking 01:39 – Have some sentences after your H1 tag
01:56 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 02:08 – Go to SingleGrain.com/giveaway to get your FREE copy
02:15 – That’s it for today’s episode!
3 Key Points: Search engines still read your H1 tag as the most important text in your content.
Be sure that your heading is high quality and well thought-out.
Snippets below your H1 tag will boost your ranking as it’s still read by search engines.
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03:1008/10/2017
How to Quickly Find the Most Popular Blogs in a Niche | Ep. #433
In Episode #433, Eric and Neil discuss how to quickly find the most popular blogs in a niche and list the top websites that will help you find them. Tune in to find out the most reliable and useful tool to date.
Time Stamped Show Notes: 00:27 – Today’s topic: How to Quickly Find the Most Popular Blogs in a Niche
00:35 – Buzzsumo shows the most shared content and links to content
00:55 – SimilarWeb shows you which posts are similar to yours and the ones that get the most traffic
01:03 – Ahrefs is great for looking at content as well and they will find things you can’t find with Buzzsumo
01:35 – Google search is still one of the most useful ways to find popular blogs
01:57 – Search through different communities like Reddit
02:37 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 02:52 – Go to SingleGrain.com/giveaway to get your FREE copy
02:57 – That’s it for today’s episode!
3 Key Points: Blogs that are constantly shared are the ones that are the most popular and credible in their respective niche.
Good ol’ Google search still does the job for finding the most popular blogs.
More people are engaged in different communities and/or forums, so they usually share what they follow.
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03:5007/10/2017
How to Secure Your Website | Ep. #432
In Episode #432, Eric and Neil discuss how to secure your website. Tune in to learn why a two-factor authentication for your website is better and the importance of backing up your website for security reasons.
Time Stamped Show Notes: 00:27 – Today’s topic: How to Secure Your Website
00:33 – HTTPS is a certificate that can secure your website and there are multiple versions of it
00:55 – Get an SSL certificate
01:08 – One of Eric’s friends switched from HTTP to HTTPS and their traffic dropped
01:48 – Have a two-factor authentication for your website
02:05 – LastPass helps, too
02:21 – Make sure you are constantly checking your website
02:41 – For blogs, use VaultPress
02:55 – For hosting, make sure you’re using a great host
03:15 – Backup your sites
03:39 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 03:46 – Go to SingleGrain.com/giveaway to get your FREE copy
03:50 – That’s it for today’s episode!
3 Key Points: An SSL certificate and HTTPS can make your site more secure.
Be careful with your login credentials—use difficult passwords.
Always backup your sites.
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04:4506/10/2017
7 WordPress Plugins You Ought to Use | Ep. #431
In Episode #431, Eric and Neil discuss 7 WordPress plugins you ought to use. Tune in and take note of the plugins that you need for your WordPress site—especially if it is the face of your business.
Time Stamped Show Notes: 00:27 – Today’s topic: 7 WordPress Plugins You Ought to Use
00:35 – First tool is the Yoast SEO plugin 00:41 – It will give you the foundational tool
00:52 – Second tool is VaultPress so that you can backup your blog, especially if it’s your business
01:10 – Have a tool for content upgrades like Thrive Leads and OptinMonster 01:33 – Breadcrumbs NavXT can be added to your WordPress theme
01:45 – Fifth is to have a plugin checklist like WP Blog Checklist
02:13 – Sixth: check out Comments Not Replied To so you won’t miss out on any comments
02:27 – Seventh is a cache plugin to manage your blog speed
03:05 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 03:13 – Go to SingleGrain.com/giveaway to get your FREE copy
03:17 – That’s it for today’s episode!
3 Key Points: A SEO plugin will be the foundation of your WordPress website.
Content upgrades helps your site attain more and more leads.
Maximize different plugins that are available for WordPress, they are made for a reason!
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04:1105/10/2017
How to Generate More YouTube Search Traffic | Ep. #430
In episode #430, Eric and Neil discuss how to generate more YouTube search traffic. Tune in to learn how you can revamp your videos to attract more traffic and why your watch time is important.
Time Stamped Show Notes: 00:27 – Today’s topic: How to Generate More YouTube Search Traffic
00:35 – Use TubeBuddy and VidIQ—TubeBuddy will give you ideas on what tags you should use for your YouTube videos
01:11 – Upload your transcript or the captions for your videos to boost your ranking
01:32 – Think about how you can rank for great titles 01:50 – You have to understand your audience
02:00 – Use amazing images for your CTR
02;34 – YouTube wants people to stay longer on their platform so consider your watch time
03:02 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 03:22 – Go to SingleGrain.com/giveaway to get your FREE copy
03:26 – That’s it for today’s episode!
3 Key Points: Know your TOP keywords for your videos.
If you can upload your own transcript, do it—it’ll help your ranking.
Play around with watch time and make sure that people are staying around to watch your videos.
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04:2104/10/2017
7 Tips for Increasing Engagement with Your Blog | Ep. #429
In Episode #429, Eric and Neil discuss 7 tips for increasing engagement with your blog. Tune in to learn how you can boost your viewer’s engagement levels and hook them so they have to keep coming back for more.
Time Stamped Show Notes: 00:27 – Today’s topic: 7 Tips for Increasing Engagement with Your Blog
00:35 – First is to write your blog in a conversational tone by using “you” and “I” 00:54 – People become more engaged and they will probably leave comments
01:00 – Add a live chat button to your blog
01:26 – Third is to wrap up your blog post with a conclusion 01:36 – Most readers will read your conclusion first before reading the whole blog
01:44 – Fourth is adding different types of content 02:00 – Some read on their mobile while others on their computer
02:13 – Fifth is to respond to comments in your blog
02:30 – Connect social media channels with Edgar
03:08 – Seventh is to do a content upgrade with Thrive, Hello Bar, OptinMonster 04:00 – There are different content upgrades available at Leadpages
04:15 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 04:26 – Go to SingleGrain.com/giveaway to get your copy
04:28 – That’s it for today’s episode!
3 Key Points: Writing in a conversational tone will engage your readers making them more likely to comment.
Use social media platforms to increase your blog’s reach.
Have a catchy conclusion, most readers read it first anyway.
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05:2303/10/2017
How to Correctly Use Live Chat on Your Website | Ep. #428
In Episode #428, Eric and Neil discuss how to correctly use live chat on your website. Tune in to learn how you can target the right people using live chat and convert them into sales.
Time Stamped Show Notes: 00:27 – Today’s topic: How to Correctly Use Live Chat on Your Website
00:51 – Live chat isn’t just about talking to your website visitors, it can actually detect potential customers 01:34 – Segment your audience and only show the live chat option—it’s your best bet
01:50 – Intercom is doing well for live chat
02:00 – Eric just switched to Drift which has the ability to set appointments for people 02:47 – The appointment setting becomes a revenue generating tool
02:58 – Drift Enterprise costs $2K a month, but they have the another version
03:38 – Eric’s clients like Drift
03:50 – Just make sure you’re not showing your live chat to the wrong people or you’re wasting money 04:31 – “You can’t hit everyone”
04:35 – Marketing School is giving away a free 90-day FREE trial to Crazy Egg which is a visual analytics tool 04:45 – Go to SingleGrain.com/giveaway to get your FREE trial
04:50 – That’s it for today’s episode!
3 Key Points: Only target those who will likely convert to sales when it comes to the live chat feature.
If you’re talking to the wrong people, you’re just wasting time and money.
Live chat can become an income generating tool if used well.
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05:4402/10/2017
Should You Hire an Agency for Link Building? | Ep. #427
In Episode #427, Eric and Neil discuss if should you hire an agency for link building. Tune in to learn if it’s worth it to hire a great agency to do link building for you OR if you’re better off doing it in-house.
Time Stamped Show Notes: 00:27 – Today’s topic: Should You Hire an Agency for Link Building?
00:33 – Neil ran an agency with link building in the past and Eric’s agency is currently handling link building
00:48 – Most people don’t have proper connections and use templates that don’t work
01:01 – “Links are a very dangerous thing”
01:12 – Link building is the same as doing outreach when it comes to sales
01:50 – Pitchbox is an SEO outreach tool; if you’re using it, it’s better to hire an agency
02:20 – If you’re looking for good links, find the right agency 02:24 – Ask for samples first to see if the links are good
02:32 – If you want to do it in-house, hire someone who knows the processes well
02:40 – If you decide to go with an agency, make sure that you’re not charged per link 02:53 – Make sure you’re paying a reasonable price
03:11 – Track reports regarding your link building
03:40 – Marketing School is giving away a 90-day free trial to Crazy Egg, which is a visual analytics tool 03:52 – Go to SingleGrain.com/giveaway to learn more about your FREE trial
03:58 – That’s it for today’s episode!
3 Key Points: Link building isn’t easy and will hurt your ranking if it’s not done right.
Before committing to an agency, ask for samples of links to check if they are providing great links.
If you’re going to do link building in-house, choose someone who knows the processes by heart.
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04:4901/10/2017
How to Spy on Your Competition | Ep. #426
In Episode #426, Eric and Neil discuss how to spy on your competition. Tune in to discover the tools that will help you see what your competitors are up to, how you can compete, and ways you can replicate their strategies.
Time Stamped Show Notes: 00:27 – Today’s topic: How to Spy on Your Competition
00:38 – Ahrefs is a great tool to use
01:22 – SEMrush will show you phrases your competitors are bidding on for pay-per-click 01:40 – It will give you an idea of whether you should also be bidding on those keywords
02:14 – Adbeat goes deeper on ads and spend trends over time
02:41 – BuiltWith will show you everything that your competitors are using
03:07 – SimilarWeb will show you top categories, traffic trends and the breakdown of the traffic of a website
03:45 – SpyFu and iSpionage are great tools 03:50 – iSpionage shows the keyword efficiency index
04:42 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool 04:56 – Go to SingleGrain.com/giveaway for multiple entries
04:59 – That’s it for today’s episode!
3 Key Points: Leverage the tools that will help you become BETTER than your competitors.
Track to see if your strategies are working or if you’re just wasting your money.
Spying on your competitors is healthy for a business.
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05:5530/09/2017
How Much Should You Spend on Content Promotion? | Ep. #425
In Episode #425, Eric and Neil discuss how much you should spend on content promotion. Tune in to discover just how little you need to promote your content. And, if you prefer to spend nothing at all, the alternative methods you can employ to get your content out there!
Time Stamped Show Notes: 00:27 – Today’s topic: How Much Should You Spend on Content Promotion?
00:37 – Eric asked Larry Kim of Wordstream, who is well-versed in paid advertising
00:58 – Larry said that every time he publishes content, he’ll try to find unicorns that have high engagement 01:11 – He’s pushing $50 for every published piece of content
01:39 – For Neil, content promotion is 50% of the time spent writing the content and the other 50% of the time is for promotion 01:52 – At least half of the time should always be spent on content promotion
01:57 – You can spend time or spend money on promotion
02:00 – You can boost traffic from different social media sites
02:20 – If you don’t want to spend money, you can promote your content by going through Google for similarly related content 02:35 – Email the people who tweeted your competitor's’ content and ask if they can share yours too
03:17 – If you’re just starting out, it is easier to reach out to people
03:33 – Make sure that your content is good
03:47 – A Dollar a Day Strategy by Dennis Yu of BlitzMetrics can you help you too
04:19 – Check your analytics and insights to create a more targeted audience
04:38 – Content marketing works if you’re promoting it
05:08 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool 05:27 – Go to SingleGrain.com/giveaway for multiple entries
05:31 – That’s it for today’s episode!
3 Key Points: For every piece of content you publish, you should spend half your time PROMOTING it.
Your content marketing won’t work if you’re not promoting it—it simply won’t reach people.
Even with just a dollar, you can push your content on Facebook.
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06:2529/09/2017
What Part of Your Funnel Should You Focus On? | Ep. #424
In Episode #424, Eric and Neil discuss what part of your funnel you should focus on. Tune in to learn the different parts of a funnel, how to find your weakness, and the actions you can take to make sure your funnel is running (and converting) smoothly.
Time Stamped Show Notes: 00:27 – Today’s topic: What Part of Your Funnel Should You Focus On?
00:40 – Top of the Funnel (ToFu): the traffic that you’re trying to target; which is usually a much larger audience
00:48 – Middle of the Funnel (MoFu): people who have viewed your website or availed of your services
01:02 – Bottom of the Funnel (BoFu): returning customers or those who are close to purchasing
01:24 – If you don’t have a lot of visitors, focus on the top of the funnel
01:27 – If you have a lot of visitors but don’t have much conversion, work on your analytics to see where the drop off is—it’s either the middle or bottom of the funnel 01:43 – You can check it out using Mixpanel and/or Kissmetrics
01:50 – Focus on optimizing that part by doing A/B testing or surveys
02:12 – Eric shares an experiment of how they bring people through an entire funnel 02:16 – Eric did a case study for SaaS companies
02:45 – When you bring people through the funnel, the journey needs to be consistent 03:05 – The journey is a story as well
03;19 – Digital Marketer and Chris Von Wilpert have some good points on funnels
04:06 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool 04:15 – Go to SingleGrain.com/giveaway for multiple entries
03:50 – That’s it for today’s episode!
3 Key Points: Figure out the part of your funnel where people fall off, then create a strategy to improve your performance.
Employ tests or experiments to make sure you’re on the right track.
Create a consistent journey for your funnel.
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05:2028/09/2017
7-Point Website Redesign Checklist | Ep. #423
In Episode #423, Eric and Neil discuss the 7 point, website redesign checklist. Tune in to know what you need to consider before changing or redesigning your website. This way you can make the changes without any risk to your traffic.
Time Stamped Show Notes: 00:27 – Today’s topic: 7-Point Website Redesign Checklist
00:34 – First is to make sure that your website is designed with a strong SEO foundation 01:01 – For WordPress, build up your SEO first
01:12 – Second is to keep track of your existing URLs in a checklist
01:25 – Third is to NOT forget about your site speed 01:30 – Check GTmetrix to find out your site speed
01:41 – Fourth is to keep mobile in mind because a bigger percentage of website visitors are mobile users 01:50 – Use Google AMP framework
01:59 – Don’t forget about your pixels like the Google Analytics pixels and Facebook pixels
02:20 – Sixth is to figure out the copy for your content before redesigning it
02:35 – Last is to check your website’s resolution in different browsers using Browseo
03:02 – Think about your website responsive design, too
03:15 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a heat-mapping analytics tool 03:25 – Go to SingleGrain.com/giveaway for multiple entries
03:35 – That’s it for today’s episode!
3 Key Points: SEO is very important for websites so make sure that your SEO foundation is strong.
Since most people are on mobile, make sure your website is optimized for mobile so they get the best viewing experience possible.
Design and website response are crucial for the user experience.
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04:3027/09/2017
How to Market Your Business at a Conference Without Sponsoring It | Ep. #422
In Episode #422, Eric and Neil discuss how to market your business at a conference without sponsoring it. Tune in to learn what you need to do on the day of the conference to market your business tactfully and effectively.
Time Stamped Show Notes: 00:27 – Today’s topic: How to Market Your Business at a Conference Without Sponsoring It
00:41 – It’s better to speak at conferences than be a sponsor at one 00:50 – Talk with people in the conference lounge
01:16 – Networking is also a good strategy to market your brand without spending 01:49 – Networking doesn’t mean passing your business card, it means getting to know people’s story and expressing how you can help them
02:55 – Prior to the conference event day, figure out your target market
03:13 – Eric shares how his friend bombarded the booths in an event they went to in order to market his service
03:55 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool 04:00 – Go to SingleGrain.com/giveaway for multiple entries
04:10 – That’s it for today’s episode!
3 Key Points: Rather than sponsoring a conference, it’s better to speak at one if you can.
Network with people by understanding their struggles and stating how you can offer a solution to their problem.
Make sure you know your target market first before coming to a conference.
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05:0626/09/2017
How to Stay Consistent With Your Content Marketing | Ep. #421
In Episode #421, Eric and Neil discuss how to stay consistent with your content marketing. Tune in to learn the importance of following a routine, creating a content calendar and sticking to a 30-day timeframe.
Time Stamped Show Notes: 00:27 – Today’s topic: How to Stay Consistent With Your Content Marketing
00:34 – Have a routine in place that you will follow 00:47 – Eric has his routine on his calendar
01:08 – Create a content calendar 01:24 – This works the best for Neil
01:34 – Neil uses Excel while Eric uses Smartsheet, which is almost the same tool 01:42 – Whatever you use, make sure to stick with it
01:57 – Content repurposing helps with consistency
02:28 – Your calendar works best with a 30-day timeframe; make updates on the content that you will create
02:46 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool 02:55 – Go to SingleGrain.com/giveaway for multiple entries
03:00 – That’s it for today’s episode!
3 Key Points: Create and follow a routine for your content marketing.
A content calendar will help you stay focused on the tasks at hand.
A 30-day timeframe is the best length of time to work with because of the amount of updates you’ll need to make.
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03:5625/09/2017
What Makes a Brand Stand Out? | Ep. #420
In Episode #420, Eric and Neil discuss what makes a brand stand out. Tune in to learn how a brand’s interaction with its customers only leads to customer loyalty and followers who will champion for your brand!
Time Stamped Show Notes: 00:27 – Today’s topic: What Makes a Brand Stand Out?
00:40 – The popular brands are everywhere 00:52 – Their logos are subtle and reflects their vision and mission
00:58 – There’s always a story behind every brand 01:26 – “A brand tells a really good story”
01:33 – Emotion is another factor for a brand
02:12 – Brand’s way of interacting with their customers 02:25 – Some by events and some by social media
02:33 – Interaction is often taken for granted, but it is important
02:48 – Amazon is known for their great customer service
03:55 – There are brands that will also send out surveys for their services
04:19 – When a brand cares, it makes an immense difference
04:30 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool 04:42 – Go to SingleGrain.com/giveaway for multiple entries
04:50 – That’s it for today’s episode!
3 Key Points: Take care of your customers—this is Branding 101.
The way a brand interacts with their customers reflects, via social media or through events, tells the brand’s personality and story.
A brand stands out when it can connect with its customers.
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05:4524/09/2017
Lessons Learned From Writing A Bestselling Book | Ep. #419
In Episode #419, Eric and Neil discuss the lessons Neil learned from writing a New York Times best-selling book. Tune in to learn Neil’s rather large disappoint AFTER writing his book and why being on the bestseller list doesn’t actually guarantee you more sales leads.
Time Stamped Show Notes: 00:27 – Today’s topic: Lessons Learned From Writing A Bestselling Book
00:35 – Neil’s book, Hustle, hit the New York Times’ best-seller list
00:56 – Neil learned from writing his book that it was a waste of time and money—he assumed it would grow his brand but it didn’t 01:03 – “I think I did it wrong”
01:08 – Neil had amazing co-authors, but he also learned that he should’ve written the book by himself
01:15 – Hustle is for the general public, so it didn’t reached Neil’s target market
01:24 – Neil’s was on the bestseller list for three consecutive weeks but it didn’t get him any sales
01:45 – The topic was the biggest mistake for Neil, because it didn’t relate to what he does
02:30 – The hardest part of writing a book is dealing with publishers
02:40 – Writing a book is a lengthy process
03:04 – Neil had a launch team
03:14 – The difference between corporate sales and a launch team 03:25 – ResultSource will distribute the book in major book stores
03:37 – Eric is now switching from writing to marketing
04:20 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool 04:33 – Go to SingleGrain.com/giveaway for multiple entries
04:44 – That’s it for today’s episode!
3 Key Points: When writing a book, make sure that it reaches your target audience.
If you can write your book by yourself, do it.
Being on the New York Times’ bestseller list won’t guarantee a positive ROI for your brand.
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05:4023/09/2017
Why You Shouldn't Copy Someone Else's Marketing | Ep. #418
In Episode #418, Eric and Neil discuss why you shouldn’t copy someone else’s marketing. Tune in to discover if replicating other’s marketing techniques actually works for you OR if you’re better off creating your own marketing strategy.
Time Stamped Show Notes: 00:27 – Today’s topic: Why You Shouldn't Copy Someone Else's Marketing
00:58 – When given a template, figure out how you can change it and make it your own
01:06 – Some marketing tactics that work for others does not mean it will work for you
01:27 – Eric has tried different techniques and not all of them have worked
01:45 – Learn from others, but don’t copy them
02:22 – Figure out what will work for you and your audience
02:30 – Neil was advised that if you’re doing something that moves away from your personality, the tactic won’t convert
02:50 – There’s NO best tactic for everyone, it will depend on your business and audience
03:34 – Learn everything that you can, but eventually you’ll have to create your own style
03:44 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool 03:58 – Go to SingleGrain.com/giveaway for multiple entries
04:05 – That’s it for today’s episode!
3 Key Points: While known marketers share their techniques for marketing, you do NOT and should not copy it cover to cover.
Learn different marketing tactics, then tailor a strategy for your audience.
There’s no best tactic for everyone—what works for one doesn’t mean it will work for the other.
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05:0022/09/2017
How to Identify Evergreen Content Opportunities | Ep. #417
In Episode #417, Eric and Neil discuss how to identify evergreen content opportunities. Tune in to learn how you can gain new ideas regarding the evergreen content you should be writing about and why it will help you maintain (or GAIN) traffic for years to come.
Time Stamped Show Notes: 00:27 – Today’s topic: How to Identify Evergreen Content Opportunities
00:40 – The easiest way to identify evergreen content is by looking at your competitors 00:44 – Use Ahrefs to know where your competitors’ search traffic is coming from
01:12 – You don’t want to publish news-oriented content
01:30 – Content in digital and online marketing is considered evergreen content
01:35 – HubSpot has a lot of evergreen content
01:45 – Evergreen is something that can stand the test of time
02:09 – BuzzSumo can help you see evergreen content
02:24 – Writing about evergreen topics is what gains traffic
02:33 – If your Google Analytics and Google Search Console are hitched together, go to the Search Console to see which keywords are ranking 02:51 – Then, you can figure out which content to write around those keywords
03:13 – If you’re writing evergreen content, update it once a year so it will consistently gain traffic
03:43 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool 03:55 – Go to SingleGrain.com/giveaway for multiple entries
04:00 – That’s it for today’s episode!
3 Key Points: Leverage tools to find out the kind of evergreen content that is gaining traffic for your competitors and create a content related to those topics.
Evergreen content will stand the test of time as it remains to be relevant.
Make use of the keywords that are ranking for your content.
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04:5621/09/2017
How to Generate Leads With Free Tools | Ep. #416
In Episode #416, Eric and Neil discuss how to generate leads with free tools. Tune in to learn which tools you can create in order to generate more leads, and Neil shares his highly effective marketing tool that reels in an incredible amount of traffic for him per month.
Time Stamped Show Notes: 00:27 – Today’s topic: How to Generate Leads With Free Tools
00:37 – If you want to get SEO leads, create an SEO grader or analyzer and when people have a bad score, ask them if they want to get better 00:56 – HubSpot did a campaign similar to this
01:15 – You can use Outgrow which will allow you to make different calculations to generate leads
01:42 – Check out “How much does it cost to make an app?” by Crew—which is a short quiz you can take
02:00 – You don’t need to create complicated tools
02:06 – Neil’s SEO analyzer continues to generate 70K in traffic/month
02:18 – It cost $20-30K maximum, but there are cheaper options
02:41 – Use it as a marketing expense
03:05 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool 03:5 – Go to SingleGrain.com/giveaway for multiple entries
04:00 – That’s it for today’s episode!
3 Key Points: Your tools don’t have to be complicated, a simple calculation and catchy question will do.
Create a tool that is relevant to your product and service.
The tool will last and continuously drive you traffic, so it is worth your investment.
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04:5520/09/2017
7 AdWords Tricks & Tips That'll Boost Your ROI | Ep. #415
In Episode #415, Eric and Neil discuss 7 AdWords tricks and tips that’ll boost your ROI. Tune in to learn why you need to pay attention to your keywords and geo-target your offers.
Time Stamped Show Notes: 00:27 – Today’s topic: 7 AdWords Tricks & Tips That'll Boost Your ROI
00:34 – Tip #1 is to add site links which will give you more opportunity to show up on search results
01:06 – #2: Leverage dayparting 01:13 – It is very useful and cost efficient, especially in B2B
01:49 – #3: Single keyword ad groups 01:51 – It will allow you to focus on one keyword and keep your ads tailored
02:16 – #4: Geo-targeting 02:28 – You can give people specific offers based on their location
03:25 – #5: Make sure you are hooking your AdWords in Google Analytics to have a specific retargeting list
04:01 – #6: Integrate the keywords that the users search for into your landing page 04:23 – Optimize landing pages for conversion
04:32 – Last is to use CPA bidding which works well and let Google do its work
05:11 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool 05:49 – Go to SingleGrain.com/giveaway for multiple entries
06:02 – That’s it for today’s episode!
3 Key Points: Site links will consistently add traffic to your site and can increase your search ranking.
If you know where your audience is, you can send more curated offers which can increase your conversion rate significantly.
Consistently optimize your landing page with the RIGHT keywords.
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06:5819/09/2017
How to Generate Audience Insights Using Facebook | Ep. #414
In Episode #414, Eric and Neil discuss how to generate audience insights using Facebook. Tune in to learn why Facebook’s data is more accurate than Google Insights and how important Facebook Pixel can be for your website.
Time Stamped Show Notes: 00:27 – Today’s topic: How to Generate Audience Insights Using Facebook
00:35 – Audience insights will show you who’s visiting your website
00:38 – Google Analytics isn’t as accurate as Facebook 01:00 – You can plug in a Facebook Pixel on your website for free
01:20 – There are tons of tutorials available on the web for how to start with Facebook Pixel 01:32 – Load up your audience
01:43 – It’s better if you have a business manager account
02:08 – With a custom audience, you can see people’s behaviour
02:34 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool 03:46 – Go to SingleGrain.com/giveaway for multiple entries
04:00 – That’s it for today’s episode!
3 Key Points: Facebook’s data is accurate because of the number of the databases they have.
Facebook Pixel can be plugged in to your website for free and it’ll show you your customers’ behavior.
You can also customize your audience depending on your target market.
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04:5518/09/2017
How to Get Good Photos and Audio Files for Your Content | Ep. #413
In Episode #413, Eric and Neil discuss how to get good photos and audio files for your content. Tune in to discover where you can get royalty-free photos and audio files and why it’s advantageous for you to add media to your content today!
Time Stamped Show Notes: 00:27 – Today’s topic: How to Get Good Photos and Audio Files for Your Content
00:40 – People want to see videos or other media formats aside from the usual text
00:52 – People can easily digest information from audio and video
00:59 – An audio file doesn’t necessarily mean that it has to have context, it can be a background sound that catches your audience’s attention
01:18 – You want to have visual images with your content to keep readers engaged
01:30 – There are new artists on YouTube who want their music out so maybe you can use them royalty-free and just add credits
01:47 – You can also find other audio files from AudioJungle
01:52 – For photos, you can check Twenty20 and Canva
02:28 – Neil pays for his photos from Fotolia 02:44 – Use the half size download which still has a high resolution
03:16 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool 03:55 – Go to SingleGrain.com/giveaway for multiple entries
04:08 – That’s it for today’s episode!
3 Key Points: Adding any media to your content will make it more engaging for the viewer.
There are sources that you can use that are royalty-free—just don’t forget to give credit.
Utilize media—just make sure whatever you use relates to your content.
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Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu
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05:0417/09/2017
How to Build Retargeting Lists With Outbound Prospecting | Ep. #412
In Episode #412, Eric and Neil discuss how to build retargeting lists with outbound prospecting. Tune in to learn how you can retarget without breaking any terms or service agreements and why the rule of 7 is still effective in marketing today.
Time Stamped Show Notes: 00:27 – Today’s topic: How to Build Retargeting Lists With Outbound Prospecting
00:36 – First, make sure you’re following the terms and services of Google and Facebook or other retargeting services
01:25 – Know your ideal customer
01:38 – Outbound prospecting is more for B2B
01:50 – You can reach the head of businesses directly through Outreach and Zen Prospect; use these tools to gather emails and reach businesses at scale 02:38 – Plug the outbound emails into a retargeting list on LinkedIn, Google and Facebook
03:14 – If you’re a sales person, make sure you add value and share insights to your customers 03:47 – Then you can retarget people by asking them to opt-in for more marketing insights
04:07 – When you remarket people, they see you more often 04:11 – The rule of 7 in marketing
04:21 – Neil creates specific remarketing ads for the individual companies
04:51 – Account-based marketing works
05:14 – Neil never had issues with remarketing
05:54 – Instead of trying to be interesting, be interested in the people you connect with
06:21 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool 07:01 – Go to SingleGrain.com/giveaway for multiple entries
07:10 – That’s it for today’s episode!
3 Key Points: Figure out who your ideal customers are so you know who you should specifically target.
As a sales person, make sure you add value and marketing insights to your customers.
The more often a customer sees you, the more likely they will buy.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
08:1016/09/2017