In episode #1758, we talk about how to drill down your Unique Selling Proposition or USP. One of the most important sides of growing a successful business is getting to know your customer and correctly positioning yourself to fit that niche. Tune in to hear our top tips for getting this process right in today’s show. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Drill Down Your Unique Selling Proposition. [00:28] What a USP is and how it helps you differentiate yourself. [00:51] Examples of how companies drilled down on their positioning. [02:11] Figuring out your USP by talking to customers. [02:44] How to do customer development without asking leading questions. [03:51] Go to marketingschool.io/live to hang out with Neil and Eric in September. Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro   Links Mentioned in Today’s Episode:   April Dunford SharpSpring The Mom Test   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1757, we show you how you can launch a profitable book funnel if you choose not to go the conventional publishing route. Eric recently launched his book, Leveling Up, using a book funnel and it has been very successful so far. We share some of the essential strategies that make a book funnel work as well as easy ways to get one together if resources and skills are scarce! Tune in today. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Launch A Successful Book Funnel in 2021. [00:28] Why Eric chose a book funnel rather than going a conventional publishing route.  [01:09] Metrics for the success of Eric’s book funnel. [02:05] How a book funnel ends up being profitable using upsells and back-end offers. [03:38] Recommendations for how to build a book funnel as a newbie. [05:23] Go to marketingschool.io/live to hang out with Neil and Eric in September.   Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro   Links Mentioned in Today’s Episode:   Click Funnels Chandler Bolt   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1756, we talk about how to succeed in podcasting in 2021. Neil and Eric have been in the podcasting game for a long time and have learned a lot since this podcast sounded like it was recorded in a bathroom! Tune in and learn how to assess the success of your show, how to  improve it based on the data, and a whole lot more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Succeed in Podcasting in 2021. [00:28] How long we have been doing podcasting for. [01:18] Aim for a daily podcast and be sure to repurpose it. [01:53] How to push the marketing of your podcast hard at first. [03:01] Play around with your calls to action. [03:10] Show as many episodes as possible on the hosting page. [03:35] Working out how to keep retention rates up. [04:03] Why Neil and Eric upgraded their mics. [05:05] Be sure to watch your analytics and optimize based on your insights. [06:48] Advertising your podcast by doing collaborations. [07:14] Why lots of downloads aren’t an indicator of success. [07:45] Go to marketingschool.io/live to hang out with Neil and Eric in September.   Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro   Links Mentioned in Today’s Episode:   Chartable Heil PR40 RØDEcaster Pro Libsyn   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1755, we talk about which channel performs best out of TikTok, Instagram Reels, and YouTube Shorts. Since the advent of the short video format popularized by TikTok, we have seen many platforms adopt reel-like features. Tune in and learn which channel is best but why you should still cast the net wide! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Instagram Reels vs TikTok vs YouTube Shorts - Which One is Best? [00:35] A brief overview of TikTok, Instagram Reels, and YouTube Shorts. [01:08] Which of the three perform best from a traffic standpoint. [01:30] Jake Fellman’s approach to his YouTube channel. [02:40] The moral of the story: Use all three! [03:20] Repurposing your content to any channel that offers a reel feature. [03:50] Go to marketingschool.io/live to hang out with Neil and Eric in September.   Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro   Links Mentioned in Today’s Episode:   Jake Fellman   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1754, we talk about whether you should start a personal brand or a business brand. If you build a great business that people love, your personal brand will follow, but then again, we are seeing more and more examples of the opposite scenario these days too! Join us today and hear more about our take on the matter. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Should You Start A Personal Brand or Business Brand? [00:30] Examples of personal and business brands. [00:57] Assessing one of the biggest personal brands, Gary V. [01:31] Corporate brands are easier to sell and have longer lasting power. [02:17] Why building your business brand around your personal brand is risky. [02:55] Personal brands follow from great business brands. [03:48] It depends on your aims. [04:14] Leveraging your personal brand and building a business brand out of it. [05:38] Go to marketingschool.io/live if you want to master SEO!   Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro   Links Mentioned in Today’s Episode:   Gary V Kylie Cosmetics Tony Robbins Logan Paul   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1753, we share our SEO expertise with you so that you can learn how to master it. We don’t see ourselves as SEO masters because with mastery comes complacency, but we still have a few tricks up our sleeves learned on our long journeys in the space. Tune in and hear about optimizing for user experience, obsessing over customer feedback, and more. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Master SEO. [00:30] Thinking you have mastered something makes you complacent. [01:00] Google prioritizes user experience above all else. [01:57] Building a great user experience using extensive customer feedback. [03:00] The value of being open to new things and continuous learning. [03:14] Omnichannel marketing and building your brand. [03:58] Keeping your marketing in line with Google’s preferences. [04:49] Go to marketingschool.io/live if you want to master SEO! Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro   Links Mentioned in Today’s Episode: Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1752, we cover three essential life skills we think you should teach your kids so they can become the best versions of themselves. Whether it applies to marketing or not, we believe that learning creative problem solving, independent thinking, and social skills will stand your child in good stead to navigate the world of tomorrow. Tune in to hear why! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 3 Skills You Need to Teach Your Children. [00:30] Help your child learn how to solve problems by teaching them creativity. [01:21] Avoiding force-feeding kids information so they learn to think for themselves. [02:14] Getting kids off their phones and teaching them social skills. [05:07] Go to marketingschool.io/live to hang out with Neil and Eric in September.   Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro   Links Mentioned in Today’s Episode:   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1751, we share our thoughts on why you should send gifts to your clients. People don’t often send out real gifts these days, so keeping this practice alive is a great way of maintaining good relationships and improving the experience you have with the people in your network. Tune in and hear some of Eric and Neil’s gift-giving blunders as well as how to know what gifts your clients will love! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Why You Should Send Gifts to Clients. [00:30] Setting yourself apart by sending physical gifts. [01:26] What to do and what not to do when it comes to sending gifts. [02:06] Why Neil’s wife hated the knife Eric gave her. [03:13] Don’t give gifts with your brand on them. [03:52] Giving gifts with long-term use cases that improve client experiences. [05:07] Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro Links Mentioned in Today’s Episode:   Giftology   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1750, we talk about the value of reviews and show you a few ways of getting them without asking explicitly. The fact of the matter is that you won’t get feedback or reviews without asking, but there are ways of getting this information without making people feel like you are asking them for something. Tune in and hear what they are! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Get More Reviews Without Asking. [00:30] Why reviews are important. [00:47] How to ask for reviews without explicitly asking. [02:22] Differentiating the signal from the noise when it comes to feedback. [03:30] Getting more feedback opportunities by using more channels. [03:43] Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro   Links Mentioned in Today’s Episode:   Ask Nicely   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1749, we give you top tips for rebranding your website while causing as minimal a loss in traffic as possible. While changing your domain name using a 301 redirect is an important step, the rebranding process definitely does not end there. Tune in and hear about setting up consistent link structures, leveraging the link equity of your homepage, using marketing to create brand awareness, and more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Rebrand Your Website Without Losing Organic Traffic. [00:30] Changing the name of your website using a 301 redirect. [00:50] Rebranding is not as simple as a 301 redirect though: Changing the internal links. [01:32] Getting an overview of your internal links using Screaming Frog. [02:10] Using marketing to spread awareness of your new brand. [02:31] Your homepage has the most link equity. [03:00] Be ready to wait a few weeks or months to recover traffic. [03:06] Doing the entire rebrand at once and submitting it to Google Search Console. [03:33] Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro Links Mentioned in Today’s Episode:   Screaming Frog Ahrefs Ubersuggest   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

5 Ways to Stay on Top of Marketing Trends In episode #1748, Neil and Eric talk about five ways to stay on top of marketing trends. From subscribing to the best blogs and newsletters to tracking your competition, there is no shortage of ways you can keep up to speed. Tune in to hear more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 5 Ways to Stay on Top of Marketing Trends. [00:30] Number 1: Subscribe to newsletters and blogs to stay on top of the trends. [01:11] Number 3: Follow more traditional marketing publications. [01:26] Number 3. Listen to the best marketing podcasts or podcasts where great marketers are interviewed. [02:18] Number 4: Track your competitors and tools. [02:55] Number 5: Make use of Twitter; some of the best marketers hang out there. [03:30] Bonus tip: Hang out in Clubhouse and engage with people [03:20] That’s it for today! [03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Links Mentioned in Today’s Episode:   Trends.co Sam Parr Moz Backlinko DigitalMarketer Podcast Spiralyze.com Harry's Marketing Examples on Twitter Alex Garcia on Twitter The Hustle   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

When to Say “No” to Customers In episode #1747, Neil and Eric discuss when you should say no to your customers. While it may seem counterintuitive, saying no will actually help your business overall. Not only will customers get the best service from you, but your employees will be happy as well. Tune in to hear it all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: When to Say “No” to Customers. [00:39] What happens when you always just say yes to customers. [00:52] When you say no, give customers a reason why and provide an alternative. [01:48] Why you won't get results if you always do what the customer wants. [02:09] Find who you are and who you aren't as an agency. [02:50] Set expectations, be clear on scope, and stay focused [03:46] When you take on the wrong customers, it affects your company culture. [04:02] An example of a form that Neil and Eric use to see whether a customer is right for them.  [04:47] You get way more respect when you put your foot down. [04:49] That’s it for today! [04:49] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

How to Make the Most of Google Analytics to Grow Faster In episode #1746, we show you how to properly use Google Analytics and use the insights you get to grow your traffic. What most people do when they log into their GA is simply check their traffic rates, but how are you supposed to grow your traffic just by knowing how much you are getting? It is all about finding out what it is about your funnel that is making people convert and trying to give more people that experience. Tune in to find out the tools and techniques that can help you do that today.  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Make the Most of Your Podcast Analytics to Grow Faster. [00:26] Why you should look at more than your traffic metrics if you want to grow. [00:50] Setting up advanced segmentation on Google Analytics to get better insights. [02:00] Using conversion tracking to increase qualified traffic. [02:43] Setting up integrations but knowing when to assess qualitatively versus quantitatively. [03:16] Getting more repeat users using the cohort report. [03:45] Adding multitouch attributions to track the content your conversions are seeing. [04:10] Using the funnel report to find out what is causing people to leave your site. [04:33] Heat mapping, Google Tag Manager, Google Optimize, and Alerts [05:49] Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro   Links Mentioned in Today’s Episode:   Annielytics Google Analytics   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Today we are going to talk How to Actually Make Money From Podcasting? Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

How to Make the Most of Your Podcast Analytics to Grow Faster In episode #1745, we talk about how we use our favorite analytics platforms to measure our most successful content so we know what to keep producing. You’ll hear about how we read the data on platforms like Chartable and Spotify Analytics, as well as our strategy for producing content that continues to grow in listen counts over time. Be sure to catch this one. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Make the Most of Your Podcast Analytics to Grow Faster. [00:26] The tools Eric and Neil love and how they use Chartable. [01:45] Using title metrics to know what to do more or less of. [02:00] Insights from the 30-day download path on Chartable and Spotify Analytics. [02:52] Looking at which older podcast episodes continue to get traffic. [04:02] Racking up view counts by producing episodes consistently. [04:16] Getting insights by checking the retention per episode. [05:00] Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro Links Mentioned in Today’s Episode:   Chartable Spotify Analytics Apple Analytics   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Is It Too Late To Grow A Twitter Following? In episode #1744, we share our thoughts on Twitter and whether it is too late to use this platform to build an audience. Twitter is a different beast from the other social media platforms. People don’t use Twitter to post food pics, they use it to get smarter. This means if you can consistently deliver thoughtful content over time, you’ll see consistent growth as well. Tune in to hear more. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Is It Too Late To Grow A Twitter Following? [00:49] Putting out consistent, thoughtful tweets and using tweetstorms. [01:07] Creating well-thought-out tweetstorms. [01:20] Metrics for Joe Pompliano and Shaan Puri’s growth on Twitter. [02:54] Twitter does not push reach down as aggressively as other platforms. [03:05] The goals of Twitter versus other platforms. [03:40] Remember to rate, review, and subscribe to this show! Links Mentioned in Today’s Episode:   Joe Pompliano Anthony Pompliano Shaan Puri Marc Andreessen Andrew Chen   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

How Rohan Seth Grew Clubhouse to 10M Users In episode #1743, we share our thoughts on the strategies Rohan Seth used to grow Clubhouse to such a high user count so quickly. As of this recording, Clubhouse has reached 10 million users. That is a lot of users! Tune in to hear about the platform’s invite-only system combined with big celebrity appearances, lockdown cabin fever, and an algorithm that optimizes for organic reach! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How Rohan Seth Grew Clubhouse to 10M Users. [00:36] Creating exclusivity by using an invite-only system. [01:19] The tactics that Andreessen Horowitz brought to the table. [02:09] Leveraging the cabin fever during the lockdowns. [02:21] Making it easier to get followers with algorithms optimized for organic reach. [03:53] Whether Clubhouse will end up being a big company. [04:33] The many ways to grow other than SEO. [04:40] Remember to rate, review, and subscribe to this show! Links Mentioned in Today’s Episode:   Rohan Seth Elon Musk Andreessen Horowitz Mark Zuckerberg Tobi Lutke Vladimir Tenev   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

4 Uncommon Items Every Marketer Should Own In episode #1742, we speak about habits and products that keep you healthy so that you can perform at your best as a marketer. We know that there are a whole galaxy of SaaS products out there that you can use to grow your business, but it is important not to forget about the basics of maintaining your mental and physical health. Tune in and hear about moments of reflection, getting a good night’s sleep, and more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 4 Uncommon Items Every Marketer Should Own. [00:49] Taking moments for reflection and creativity with a pen and pad. [01:21] The great ideas that come while going for walks in nature. [02:21] Good sleep equals high performance; products for sleeping better. [04:01] Remember to rate, review, and subscribe to this show!   Links Mentioned in Today’s Episode:   Oura Ring Eight Sleep   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

How Neil and Eric Get Smarter In episode #1741, Neil and Eric share their number one strategies for getting smarter at business. Whether it be through podcasts or live events, the main strategies Neil and Eric use all revolve around learning from others. Tune in and hear about the best peer groups and podcasts that will connect you to the knowledge you need to succeed, verified by people who have implemented it themselves! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How Neil and Eric Get Smarter. [00:50] Surround yourself with people who are smarter than you. [01:32] Learn from your competition. [03:07] How to filter good from bad people by acting like you are not smart. [03:31] Resources to consult to learn from other successful people. [04:25] Remember to rate, review, and subscribe to this show! Links Mentioned in Today’s Episode:   Nathan Latka My First Million Invest Like the Best All In Leveling Up Mixergy   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

3 Quick Ways to Improve Ad Creatives In episode #1740, we give you three quick ways to improve your ad creatives. While your offer is the most important driver of engagement, you must remember that your ad creatives matter a lot too. Many people, especially in the world of tech, don’t put enough work into running iterations on their ads to see what works best. Tune in and hear the best ways of finding and acting on inspiration for your ad creatives today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 3 Quick Ways to Improve Ad Creatives. [00:27] Ad creatives are one of the most important but overlooked strategies. [00:54] When you launch an ad, iterate on it for three to six months. [01:15] Get inspiration from your competition. [01:37] Let your customers guide your messaging. [02:12] Create variation on your ad using Fiverr and Canva. [03:11] Make a swipe file of things you find that work. [03:53] Remember to rate, review, and subscribe to this show! Links Mentioned in Today’s Episode:   Fiverr Canva SurveyMonkey Facebook Ad Library   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

How Eric Would Create Another Book (But Neil Won’t) In episode #1739, Neil speaks about why he wouldn’t write another book and Eric talks about how he would approach writing a second book. Tune in and learn about the value of writing books that will have long-term relevance and how writing about internet marketing in book form does not fit into this approach. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How Eric Would Create Another Book (But Neil Won’t). [00:30] Changing algorithms and why it doesn’t make sense to write a book about internet marketing. [01:36] Timelessness and why Eric chose to write a philosophical book. [02:07] Looking for the Lindy effect. [02:36] Saving time and the sense it makes to co-write a book. [03:38] That is it for today! [03:39] Go to marketingschool.io/live to join our community! Links Mentioned in Today’s Episode:   Hustle Leveling Up   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

How To Pay Yourself Without Slowing Your Growth In episode #1738, we talk about the mentality you need to adopt so that you can take only what you need while growing your business. The main thing to focus on when starting and growing your business is to reinvest as much of your profit as possible back into it. This means changing the way you think about gratification and getting as creative as possible with how you save money! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How To Pay Yourself Without Slowing Your Growth. [00:30] The many expenses of starting and growing a business. [01:04] Putting all of the money you earn back into your business. [02:46] Work out how to legally write off as many expenses as possible. [03:37] Figure out how to be more scrappy! [04:00] The late gratification philosophy of many great entrepreneurs. [05:03] That is it for today! [05:04] Go to marketingschool.io/live to join our community!   Links Mentioned in Today’s Episode:   Copilot   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Is Luck A Factor in Business? In episode #1737, we explore whether luck is a factor in business. Guy Kawasaki said ‘someone once told me that the probability of an entrepreneur getting venture capital is the same as getting struck by lightning while standing at the bottom of a swimming pool on a sunny day. This may be too optimistic.’ This being said, it is wise to prepare well for those lucky breaks when they do come! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Is Luck A Factor in Business? [00:37] A Guy Kawasaki quote arguing for the role of luck in success. [01:48] Preparing well for the lucky breaks you do get. [03:05] The value of consistency in creating luck. [03:40] That is it for today! [04:10] Go to marketingschool.io/live to join our community!   Links Mentioned in Today’s Episode:   Guy Kawasaki   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

7 Overrated Marketing Channels In episode #1736, we give you the seven most overrated marketing channels in our opinion. Expect to hear some of the downsides of auction-based platforms, drop-in audio, push notifications, and most importantly, having a poor understanding of your audience. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Overrated Marketing Channels. [00:35] Why using Clubhouse to grow your audience is unsustainable. [01:01] The reach of Instagram is continuing to drop. [01:35] Organic reach on Facebook is even lower, go figure! [02:05] Messenger bots on Facebook will not last. [02:36] Advertising at scale on Reddit will get harder. [03:02] Push notifications are great for traffic but terrible for conversions. [03:25] Advertising on any channel will not work unless you understand your audience. [04:07] That is it for today! [04:10] Text us on 310-349-3785!   Links Mentioned in Today’s Episode: Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

7 Underrated Marketing Channels In episode #1735, we cast out attention away from Google, Facebook and Amazon for a moment and give you our seven most underrated marketing channels. Tune in and learn why you should double down on your marketing via text, direct mail, Snapchat and more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Underrated Marketing Channels. [00:38] LinkedIn is strong from an organic and paid standpoint. [01:27] Accessing influential people on Twitter. [02:25] What was old is new again, such as direct mail! [02:53] Snapchat ads work as well as Instagram ones but are cheaper. [03:06] Audio continues to grow making podcasting advertising very effective. [03:47] Don’t forget about Pinterest for B2B and B2C! [04:25] Open rates are still very high when it comes to text advertising. [04:59] That is it for today! [05:00] Head over to marketingschoo.io/live to learn more about our live events! Links Mentioned in Today’s Episode:   audience.co community.com   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Can You Have an Unlimited SEO Budget? In episode #1734, we ask whether you can have an unlimited SEO budget. There is a huge variance in the budgets businesses allocate to the SEO side of things, so what should you be doing and when? We believe that there are a number of helpful strategies, from building with a strong foundation to intermittently pumping money into your rankings. Tune in to find out more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Can You Have an Unlimited SEO Budget?. [00:29] Common questions around budgeting for SEO. [01:02] The law of diminishing returns and what this teaches us about reallocation. [01:20] How impatience for results and returns can stifle success. [01:55] Using a stop-start approach to SEO with a big budget. [02:11] Using more money on SEO than paid media and why we recommend this. [02:37] The slow and steady approach to SEO for young businesses and websites. [03:07] That is it for today! [03:10] Don't forget to rate, review and subscribe!   Links Mentioned in Today’s Episode: Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Our Favorite Twitter Marketing Hack In episode #1733, we talk about our favorite Twitter hack. Many world leaders and high-profile tech executives can most likely be found hanging out on Twitter compared to other platforms.  For this reason, Twitter is a great place to start if you want to build profitable connections or get the right eyeballs on your content. Tune in and learn how to start relationships and get your content shared on Twitter today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Our Favorite Twitter Marketing Hack. [00:27] We use Twitter because it’s where leaders hang out. [00:53] How to get the right people sharing your content. [01:46] The best way of connecting to important people. [03:29] World leaders don’t hang out on Instagram as much. [03:43] Make sure to rate and review this podcast! Links Mentioned in Today’s Episode:   Sahil Lavingia on Twitter   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

What We Do with Our Profits In episode #1732, we talk about what we do with our profits. Many young entrepreneurs who find early success feel tempted to spend their profit on status symbols. For us, the best thing you can do with your profit is to put as much of it back into your business as possible. The best thing you can do is invest in yourself, get better each day, and have fun along the way! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What We Do with Our Profits. [00:27] What we used to do with our profits. [00:40] The danger of burning profit on things that show status. [01:24] Why you should put your profits back into your business. [02:05] Taking more profit for yourself when you have a family. [02:54] Eric and Neil’s memories of Neil’s mid-twenties lifestyle. [03:55] Having fun and getting better each day. [03:19] Text us at 310-349-3785!   Links Mentioned in Today’s Episode:   Alex Becker on Twitter   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Don’t Make This Blogging Mistake In episode #1731, we talk about a big mistake bloggers often make and how to avoid as well as rectify it. When people start blogging, often what happens is that they get a spike in traffic initially and then things go downhill from there. This is because they blog about the same topic over and over. Tune in and hear how to organize your content so that each piece ranks for different keywords! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Don’t Make This Blogging Mistake. [00:27] Most bloggers experience a decline in traffic over time. [00:56] The danger of blogging about the same topic over and over. [01:28] How the same keywords cause ranking cannibalization. [02:14] Using child pieces to rank back up to pillar pages. [02:46] The value of using a content library to monitor duplications. [02:55] Searching your blog for used keywords before writing a new post. [02:55] How to fix cannibalization using combination and 301 redirects. [03:19] Remember to rate, review, and subscribe to this show! Links Mentioned in Today’s Episode: Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

This Is Where You Should Invest Your Marketing Dollars In episode #1730, we talk about the effectiveness of podcast advertising and why you should invest your marketing dollars in it. Podcast advertising is a little less convenient than other paid strategies, but the power of voice for winning people’s trust is second to none. Tune in to learn more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: This Is Where You Should Invest Your Marketing Dollars. [00:26] Why you should start investing in podcast advertising. [01:48] How well Jordan Harbinger is doing from podcast advertising. [03:14] The power of voice for earning people’s trust. [04:03] Remember to rate, review, and subscribe to this show!   Links Mentioned in Today’s Episode:   Jordan Harbinger   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

What You Should Do If Your Paid Ads Aren’t Profitable In episode #1729, we talk about the best ways to make your paid ads as effective as possible. Google and Facebook make buckets of money out of paid ads because they work. This means that if your paid ads aren’t working, it's probably because of how you are running them. We give you actionable tips and tricks today for optimizing paid ads as far as content and conversion strategies. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What You Should Do If Your Paid Ads Aren’t Profitable. [00:28] If your paid ads aren’t profitable, you need to adjust your approach. [01:00] Add upsells and downsells in increase cart size and LTV. [01:29] Constantly iterate on your creative in your campaigns [02:19] Don’t expect to see results immediately. [02:52] Increase conversions by helping people instead of focusing on selling. [04:06] There are resources to consult for granular paid ad strategies. [04:42] Your offer is what matters most. [05:21] Remember to rate, review, and subscribe to this show!   Links Mentioned in Today’s Episode:   Adbeat Olay Billy Gene Is Marketing   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

How Media is The New Marketing In episode #1728, we explain how media is the new marketing and the benefits of this. Naval Ravikant said that media is one of four forms of leverage. Using media, you can reach your audience more cheaply than by using paid ads, and you have more control over your relationship with it too. Tune in to learn how media is a form of relationship marketing at scale! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How Media is The New Marketing. [00:25] Different forms of media: anything with tons of readership. [00:50] How media is a form of leverage. [01:18] Why media is a moat around your business. [01:34] Examples of different businesses buying communities. [02:40] Marketing to your audience without using ads. [03:12] The extra control you have by using media to market. [04:04] Remember to rate, review, and subscribe to this show!   Links Mentioned in Today’s Episode:   Naval Ravikant HubSpot Business Insider My First Million The Hustle Morning Brew   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

5 Easy Ways to Diversify Your Income In episode #1727, we give you five easy ways you can use to diversify your income. Whether we are talking about businesses, marketing strategies, or income streams, the more you diversify, the less vulnerable you will be if one dries up. Tune in and hear how to use diversification to increase the revenue you generate cheaply and easily! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 5 Easy Ways to Diversify Your Income. [00:27] The value of diversifying businesses, income streams, and marketing. [01:12] Different ways to diversify marketing to earn separate income streams. [01:47] How to build a service business to reach seven income streams. [02:28] Ways to measure if you need to add new income streams. [02:51] Hiring staff to add extra streams of income. [03:19] Using partnerships to expand without putting in too much cash. [03:34] How to buy other media properties or websites. [04:11] Text us at 310 349 3785 for updates and feedback. Links Mentioned in Today’s Episode:   Flippa feinternational.com microacquire.com   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Why You Need to Remove Yourself From Your Business In episode #1726, we make the argument that the better your staff and systems are, the better your business will do. Tune in and hear the essential components of a scaling business, the primary responsibilities of a CEO, and how to measure the best uses of your time. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Why You Need to Remove Yourself From Your Business. [00:30] Lessons Neil learned in his early days of running a business. [00:49] You won’t grow your business unless you implement systems. [00:57] The value of hiring staff that is smarter and better than you. [01:10] Replacing yourself using premier staff and systems. [01:54] The three jobs of the CEO: vision, recruiting, and financing. [02:56] Measuring your time using Dan Sullivan’s task prioritization chart. [03:53] Even if you are the best, you are only one person.  [04:00] What to look for in people you intend to hire. [04:20] Check out marketingschool.io/pro and join our community today!   Links Mentioned in Today’s Episode:   Dan Sullivan   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Why NFTs Will Impact the Future of Marketing In episode #1725, we talk about how NFTs will impact the future of marketing. We believe that even though there is a lot of noise in the NFT space, this will die out soon and NFTs will be here to stay. Tune in and learn about some of the possibilities for highly effective and creative marketing that the unique technology offered by NFTs offers! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Why NFTs Will Impact the Future of Marketing. [00:45] Recent lucrative NFT drops and the dynamics involved. [01:00] NFTs are creating more buzz and revenue for already famous names. [01:41] The leveraging that happened in the example of the burned Banksy NFT. [02:20] You can use NFTs to sell access to tiered services and products. [03:32] How people can recoup their costs by reselling NFTs. [03:53] Resources to help you learn more about NFTs. [04:43] The parts about the NFT craze that are here to stay. [05:03] How the blockchain is creating scarcity around NFTs. [06:17] How artists are using Clubhouse to launch NFTs. [06:54] Please rate, review, and subscribe to this podcast! Links Mentioned in Today’s Episode:   Logan Paul Jack Dorsey OpenSea CryptoSlam! Blog Maverick   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

5 Ways to Leverage Twitter to Build Your Network In episode #1724, we give you five ways to leverage Twitter to build your network. Tune in and hear more about the power of the DM, how to find people to reach out to, the value of targeted Twitter advertising, using Twitter lists, and writing tweet storms! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 5 Ways to Leverage Twitter to Build Your Network. [00:33] DM people to collaborate with them. [01:10] Reaching out to people tweeting on competitor URLs. [01:50] Writing tweet storms to maximize reach. [02:50] Do some targeting Twitter advertising. [03:24] Use Twitter lists and condense your Twitter focus. [04:02] Please rate, review, and subscribe to this podcast! Links Mentioned in Today’s Episode:   Michael Dubin Josh Constine hunter.io Shaan Puri Tweet Storm   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

5 Trending SEO Hacks You Need To Start Using In episode #1723, we give you five trending SEO hacks to start using today! Tuning in, you’ll hear about capitalizing on the rise of voice search, understanding how to generate more authority, optimizing for ‘on SERP SEO’, offering free tools, and more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 5 Trending SEO Hacks You Need To Start Using. [00:29] Optimizing your site for more voice traffic. [01:00] Understanding E-A-T: Expertise, Authoritativeness, and Trustworthiness. [01:44] Advanced posts generate more backlinks, improving authority. [02:35] Look into ‘on SERP (Search Engine Results Page) SEO’. [03:28] Getting backlinks by releasing free tools. [04:21] Please rate, review, and subscribe to this podcast! Links Mentioned in Today’s Episode:   Jetson.ai What is E-A-T? 'The New Way To Blog' CodeCanyon   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

How to Get a Great NPS Score in 6 Months In episode #1722, we talk about how to get a great NPS score in six months. NPS stands for Net Promoter Score and is the average of the rating your customers give your product. While negative feedback from a customer might seem bad, it is the gold you are looking for to help you improve. Tune in to hear the value of setting up a system for feedback and improvement. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Get a Great NPS Score in 6 Months. [00:27] What is NPS or Net Promoter Score? [01:08] How to incorporate feedback from people who leave bad reviews. [01:55] Getting a better NPS score is not just about improving one thing. [02:20] Separating the signal from the noise. [02:34] How Eric runs his NPS measuring automatically. [03:47] Please rate, review, and subscribe to this podcast!   Links Mentioned in Today’s Episode:   Ask Nicely   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

How to Find Great Employees on LinkedIn In episode #1721, we teach you how to find great employees on LinkedIn. Truly great staff are hard to come by but by using the right strategies, you will be able to nab them! Tune in and hear how to practice referral recruiting, poach great employees from competition, and more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Find Great Employees on LinkedIn. [00:32] Using referral recruiting and how to do this. [01:00] Giving team members a bonus for referring their friends. [01:26] Poaching staff from your competitors. [02:40] Finding great leads on Clubhouse. [03:17] Keeping in touch with great people who aren’t ready. [03:53] Please rate, review, and subscribe to this podcast!   Links Mentioned in Today’s Episode:   SaneBox   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Why You Should Shift Marketing Spend to Buy More LinkedIn Ads In episode #1720, we talk about the effectiveness of LinkedIn as a marketing channel. While advertising on LinkedIn is expensive, Neil and Eric have noticed that lead conversion and LTV on this platform are generally higher. They also discuss a few strategies for targeting leads on this platform and why not just advertising but social media budget should be allocated to LinkedIn too. Tune in today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Why You Should Shift Marketing Spend to Buy More LinkedIn Ads. [00:28] LinkedIn ads are expensive but convert better for B2B than most channels. [01:10] Neil’s LinkedIn clients have a better LTV, making LinkedIn ads cheaper in the long run. [01:55] The organic reach on LinkedIn is great. [02:00] Strategies for advertising and finding new clients on LinkedIn. [02:50] Allocating not just advertising but social budget to LinkedIn. [03:19] Please rate, review, and subscribe to this podcast!   Links Mentioned in Today’s Episode:   Gary V The Marketing Millennials   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Should You Buy a Business as a New Entrepreneur? In episode #1719, we explore the topic of whether new entrepreneurs should buy existing businesses. The fact is that when a person is at the beginning of their entrepreneurial journey, they still have a lot of mistakes to make before they can level up. Tune in and hear why it is a better idea to make these mistakes while starting a business than after buying one. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Should You Buy a Business as a New Entrepreneur? [00:30] The value of making rookie mistakes before buying a business. [01:45] The mistakes Eric made in the first few businesses he bought. [02:56] Making junior mistakes can bring a higher level business down. [03:08] If you don’t beat your current level, you cant get to the next one. [03:19] Please rate, review, and subscribe to this podcast!   Links Mentioned in Today’s Episode: Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

How to Spend Less Time on Your Phone (and More Time Building A Business) In episode #1718, we get into the dangers of too much screen time and how to avoid them. While time spent on the phone can feel productive, it often does not contribute to success in such a big way, and can also lead to the formation of habits that negatively impact health. Listen in and hear about how to prioritize and set goals so that you can monitor the time you spend on your phone and live a healthier, more successful life. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Spend Less Time on Your Phone (and More Time Building A Business). [00:30] Why trying to do business on a phone does not work well. [00:45] How to monitor the time you spend on your phone. [01:30] Eric’s experiences with too much screen time after using Clubhouse. [02:18] How screen time compromises higher leverage activities. [03:04] Only using your phone for the most important things. [04:23] Remembering to enjoy the moment and life’s important things. [05:39] Please rate, review, and subscribe to this podcast! Links Mentioned in Today’s Episode:   RescueTime Timeular   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

How to Go Beyond Being a Tech Marketer In episode #1717, Neil and Eric share insights on what it takes to level up as a tech marketer. It is all about continuously learning and surrounding yourself with people who know more than you, so if you would like to find out more, tune in today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Go Beyond Being a Tech Marketer. [00:30] A look into what a tech marketer is and the work they do. [00:35] Eric’s experience working at a variety of tech companies. [01:23] Why tech marketers are good at acquisition and outstanding at retention. [02:22] Neil’s top tip for being a great tech marketer: get good at tech! [03:13] What to do if you want to go to the next level as a tech marketer. [03:52] The peer groups Eric held at his home when he was 26. [04:29] It’s all about reframing and mindset if you want to make it to the top. [04:43] That’s it for today! [04:43] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   HubSpot Sean Ellis   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

How to Go Beyond Being an Internet Marketer In episode #1716, we teach you how to go beyond being an internet marketer. There are many scammy internet marketers out there who use strategies that revolve around short-term thinking. Listening in today, you’ll learn how to stand out from this crowd by starting with your passion and laying the foundations for a long-term business. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Go Beyond Being an Internet Marketer. [00:32] Skills and niched knowledge a great internet marketer would typically display. [00:57] Characteristics of scammy marketers who think short-term. [02:09] How internet marketers approach acquisition and retention. [02:40] Be a great internet marketer by starting with your passion. [03:20] What long-term thinking involves and the gains it offers. [04:17] Go to https://marketingschool.io/pro for 14 days of free entry into our community!   Links Mentioned in Today’s Episode:   Coffeezilla Gary V   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Is Everything Right From This Podcast? In episode #1715, we explore the idea of whether you should believe everything we say on this show. We have had experiences where people reach out to us and tell us that what we are saying is incorrect, so today we spend some time explaining our approach to the information we share. Tune in to hear more about our ‘strong views loosely held’ philosophy! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Is Everything Right From This Podcast? [00:28] Should you agree with everything we say? [00:55] We are constantly learning and open to new information. [01:08] Testing whether the things we say work for you or not. [01:35] Using this podcast as one of many sources to get 1% better each day. [01:55] We don’t know everything but do use data as our guide. [02:36] Following venture capitalists and living by the ‘strong views loosely held’ philosophy. [03:31] Accepting that nothing one does will be 100% perfect. [04:01] Don’t forget to rate, review, and subscribe to this podcast!   Links Mentioned in Today’s Episode:   Marc Andreessen   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

How to Set Your Blog Apart from the Rest In episode #1714, Neil and Eric talk about how you can make your blog stand out. With over a billion blogs out there, it is hard to differentiate yourself, but it is not impossible. Tune in to hear the tips that will help you get noticed. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Set Your Blog Apart from the Rest. [00:35] There are over a billion blogs out there, so it's a competitive space. [00:50] How unique expert content can help set your blog apart. [01:24] Why Brian Dean is a good example of someone who produces expert content. [02:05] Different ways you can go about creating unique content. [02:47] It is not just about creating new content; take the time to update your old posts too. [03:26] Think about the full experience when people visit your blog. [04:09] Neil's most clicked on part of his website and what you can learn from it.  [05:06] That’s it for today! [05:06] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Backlinko Brian Dean ClickFlow Rand Fishkin 'The Paradox of Content Marketing to Beginners vs. Experts'   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

7 Marketing Tools to Help Level You Up In episode #1713, Neil and Eric reveal seven marketing tools you need to have in your toolkit. Some of them are well-known while others are less spoken about, but all of them will help you get to the next level. Be sure to tune in to find out more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Marketing Tools to Help Level You Up. [00:29] Tool 1: Sendoso, the platform that allows you to send gifts. [00:52] Tool 2: Attentive, an innovative text messaging solution. [01:06] Tool 3: Audience, a platform that lets you produce hand-written notes at scale. [01:24] Tool 4: Google Data Studio, an underutilized business intelligence tool. [02:00] Tool 5: Revealbot, a powerful tool to help automate your ads. [02:31] Tool 6: PicSnippets, which lets you customize your emails. [02:54] Tool 7: Flick, a tool to help you manage Instagram hashtags.  [03:34] That’s it for today! [03:34] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Links Mentioned in Today’s Episode:   Sendoso Attentive Audience Google Data Studio Revealbot PicSnippets Flick   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

The Difference Between Organic Social Vs. Paid Social In episode #1712, Neil and Eric unpack the difference between paid and organic social. They are often confused or used interchangeably, but they are very different. Tune in to hear the benefits of each and how they can be used together! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Difference Between Organic Social Vs. Paid Social. [00:44] Organic is what you get for free; paid is what you get when you spend money. [01:23] How you can use paid to help you get more organic traffic. [02:23] Eric's take on paid versus organic and how he leverages them. [03:30] Marketers often forget to double down on what's already working. [03:53] That’s it for today! [03:53] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Links Mentioned in Today’s Episode:   MightyScout   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.