In episode #1808, Neil and Eric talk about when you should consider dropping out of college. Despite both attending college, they believe that it is not necessary for everyone. If you think you might be one of those people, tune in today to hear it all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: When to Seriously Consider Dropping Out of College. [00:38] Neil and Eric both took longer than the allotted time to finish college. [01:06] What agency is and how it relates to being in college. [02:08] If you are pursuing a career that does not require a degree, college might not be for you. [02:28] Neil's business would have been much bigger if he had started earlier. [03:05] Ultimately, you learn by doing. [03:58] You can lose money in multiple ways by going to school. [04:38] Experience, like interest, compounds, so the sooner you start, the better.  [04:45] That’s it for today! [04:45] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu ►Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1807, Neil and Eric share three of the top AI platforms to help you make your marketing more streamlined. From helping with a copy to analyzing data, there are platforms out there for all your marketing needs, so tune in today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 3 AI Tools to Make Your Marketing More Efficient. [00:30] Number 1: Conversion.ai, the great copy tool! [00:53] Number 2: UiPath, an excellent way to streamline several tasks. [01:44] Number 3: Google Analytics has many under-utilized features. [02:16] That’s it for today! [02:16 To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Conversion.ai UiPath Google Analytics   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu ►Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1806, Eric and Neil talk about the value of working with a marketer before becoming an entrepreneur. If you have solid marketing knowledge, you will no doubt be head and shoulders above your competitors, so tune in today to hear it all. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Why You Should Work for a Marketer Before You Become an Entrepreneur. [00:27] If you are an entrepreneur, you can learn to grow your business faster by working with a marketer. [01:55] Marketing is one of the biggest levers you have in your business. [02:20] A key cost that marketing knowledge helps you reduce. [02:34] That’s it for today! [02:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Links Mentioned in Today’s Episode:   Andrew Wilkinson   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1805, Neil and Eric talk about how a big client can break your business. Of course, you want to grow the size of the clients you work with. But this mustn't be a strain on your resources and your people. Tune in today to hear how to scale incrementally and successfully.  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How Big Clients Can Break Your Business [00:29] An example of how a big client could break your business. [00:47] If you are not set up to deal with a big client, it takes away from your other clients. [01:33] You have to think long-term when taking on a big client. [02:09] Why it is also important to consider client concentration. [02:30] The importance of defining your client profile. [03:03] Stop it at the start; what Neil means by this. [03:26] Slowing work your way up to bigger clients rather than going all at once. [03:58] Cut toxic clients off as soon as possible. [04:24] Take on a small project from a big client if you can. [04:40] That’s it for today! [04:40] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1804, we share four marketing traits to emulate from hugely successful businesses like Amazon, which has done a number of different things to help them grow. From obsessing about your customers to aggressive experimentation and creating lifetime value, we’ve got some key advice to help you grow your business! Tune in today to learn more! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 4 Marketing Traits to Emulate from Businesses like Amazon. [00:29] The first trait you can emulate to help you grow: obsess about your customer. [00:48] An example of how adding reviews helped Amazon build trust and increase revenue. [01:19] Trait two: prioritize learning over profit in the early phases of your business. [02:22] Trait number three: optimize for LTV or life time value. [02:59] Last but not least, trait number four: cultivate company culture. [03:40] That’s it for today! [03:41] Go to marketingschool.io/live to join our virtual and live events.   Links Mentioned in Today’s Episode:   Amazon   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1803, we discuss why marketers should be angel investors. Tuning in, you’ll learn what an angel investor is and how it can be beneficial for you as a marketer, providing you with a window into market trends and tactics that you can implement in your own business. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Why Marketers Should Be Angel Investors. [00:29] Defining an angel investor: someone who invests in early stage companies. [00:44] Why there is no limit on how much angel investors can invest. [00:55] The window that angel investing provides into market trends. [01:48] The potential of angel investing for marketers specifically. [03:12] Why we believe that Twitter is an untapped channel for marketing. [03:23] The partnership opportunities that come from investing and how to syndicate them. [04:14] That’s it for today! [04:14] Go to marketingschool.io/live to join our virtual and live events.   Links Mentioned in Today’s Episode:   Eight Sleep Remitly AngelList FundersClub ShipBob   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1802, we talk about how student athletes can now make money through endorsements, and what that actually means. Tuning in, you’ll learn how endorsements used to work in the past and how this didn’t reflect fairly for the student athletes who were putting their bodies on the line. We also discuss some of the implications of the new regulations and how you can get involved. Tune in today! TIME-STAMPED SHOW NOTES: [00:19] Today’s topic: Student Athletes Can Now Make Money Through Endorsements (Here's What That Means). [00:30] An example of how endorsements used to work in the past. [01:16] The implications of the new regulations for student athletes. [02:50] How to sponsor your favorite player through endorsements and the ripple effects of that. [03:52] Viewing student athletes as a type of influencer marketers. [03:20] That’s it for today! [04:26] Go to marketingschool.io/live to join our virtual and live events.   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1801, we give you five movements in marketing that seem like trends but are actually here to stay. Tuning in, you’ll hear why we think drop-in audio, voice commerce, decentralization, influencer marketing, and SMS marketing are quickly becoming part of our daily reality as marketers for good. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 5 Marketing Trends That Will End Up Being Long Term. [00:35] Drop-in audio is here to stay as a feature. [01:37] How many people are purchasing through voice commerce. [02:15] Shifts in power toward more decentralized systems. [02:50] The rise of influencer marketing which will become a staple. [03:23] The open rates of SMS marketing and how it is being used. [04:09] That’s it for today! [04:10] Go to marketingschool.io/live to join our virtual and live events. Links Mentioned:   BOXYCHARM MobileMonkey   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1800, we talk about the three activities that don’t translate well when you try to do them in a remote working context. While we have done a good job of shifting into a remote-first environment since the pandemic, there are a few office activities that just work best in person. Brainstorming, sales, and company culture are among the biggest.  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 3 Office Activities That Don’t Translate Well Working Remotely. [00:30] The difficulty of brainstorming and white boarding remotely. [01:12] Sales and sales training is an activity that happens best in person. [01:52] It is tough to build a strong company culture from a distance. [02:57] That’s it for today! [02:58] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned:   Miro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1799, we tell you why you should keep your marketing meetings under the 25-minute mark. The thing about marketing is that there is always so much to discuss that meetings can stretch for hours. Rather than do this, try to revolve a meeting around one or two specific problems while everybody is concentrating. Tune in to learn more. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Why You Should Make Marketing Meetings 25 Minutes Or Less. [00:30] Honing in on a specific problem while focus is laser sharp. [01:50] Using memos to prepare everybody for a quick meeting. [03:22] Focusing on execution and not chit-chat. [04:00] Keeping meetings short as a way of preserving your sanity. [04:29] How much money gets wasted during meetings. [05:20] That’s it for today! [05:21] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Links Mentioned: Rize Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1798, we talk about product-led growth and why we find it such an effective marketing tactic that we would invest 10M in it. Giving away a product for free is an extremely good way to build an audience that can then be monetized at a later stage. Even though this tactic does not produce immediate returns, it brings in a ton of money in the long term. Tune in to hear how delayed gratification wins at the end of the day! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Surprising Marketing Tactic We Would Invest 10M Into Right Now. [00:40] Investing in free tools that gobble up the marketplace. [01:07] Leveraging an audience built off a free tool through upsells. [01:27] This tactic is more cost-effective than advertising. [01:31] The long-run effectiveness of controlling a big buyer pool. [01:41] Examples of product-led growth. [02:29] Examples of companies investing in ‘free’. [03:52] That’s it for today! [03:53] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned:   OpenView Ventures   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1797, Neil and Eric share five ways to make sure your company has a great social media account. From sharing employee wins to showcasing your work, there are numerous opportunities for you to shine online. Tune in to hear it all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 5 Ways to Create a Fantastic Company Social Media Account. [00:32] Tip 1: post wins about people in the company. [01:08] Tip 2: humanize the people in your company by sharing personal details about them. [01:41] Tip 3: showcase the amazing work you have been doing. [02:16] Tip 4: share customer wins and testimonials. [02:47] Tip 5: get input from your team about what you should and shouldn’t share online. [03:52] That’s it for today! [03:52] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1796, you will hear about what Neil and Eric would invest in today. No, it’s not cryptos or NFTs or the latest stocks; it’s something you already have easy access to! Tune in today to hear it all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What Neil & Eric Would Invest In Today. [00:40] Why Neil recommends investing in yourself first and foremost. [01:18] You get rich by doing something really, really well, so learn as much as you can! [01:51] The difference between masterminds and peer groups. [03:18] If you don’t have money to join a mastermind, start your own one. [03:50] Books are another great way for you to level up your knowledge. [04:30] You can never go wrong if you invest in yourself. [04:38] That’s it for today! [04:38] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Links Mentioned in Today’s Episode:   Warren Buffett   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1795, Neil and Eric talk about how you can teach without giving all the answers away. There are different ways you can approach this based on what fits your marketing strategy, so tune in today to hear it all. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Teach Without Giving All the Answers. [00:51] The main way course creators don’t give away too much content. [01:44] How Eric and Neil’s approach differs from normal course creators. [02:02] Hear what you should not do. [02:45] Overdelivering is what will build a great community in the long run. [03:22] Some things are long-term plays, so don’t monetize every single thing.  [03:26] That’s it for today! [03:26] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Gary Vaynerchuk   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1794, we give you five ways to validate your course before you launch. One of the best ways to check if people will spend their money on your premium content is to sell it before you have made it. That way you don’t waste any time on a course that nobody will buy. Tune in to learn more about this and other validation strategies today on Marketing School! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 5 Ways to Validate Your Course Before You Launch. [00:26] Leveraging your email list to ask for prepayments. [01:11] Selling the product before you create it. [01:54] Building a landing page and using insights gleaned from it. [02:50] Checking if the topic you want to cover is hot already. [03:19] Using Adbeat insights to assess your competition. [03:25] That is it for today! [03:26] Go to marketingschool.io/live to learn about our virtual and live peer groups.  Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro    Links Mentioned in Today’s Episode:   Adbeat ClickBank JVZoo Hotmart EverWebinar WebinarJam   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1793, we give you three major trends in e-commerce that you need to capitalize on for Q3 this year. These trends may not be sexy but if you are in e-commerce you have to take them seriously. Tune in and hear why you should double down on CRO, shoppable live streaming, and voice search optimization. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 3 Big E-Commerce Marketing Trends for Q3 2021. [00:40] Rising ad costs and the need to focus on CRO. [01:17] Jumping on shoppable live streaming before cost prohibitions. [01:43] The rise in voice search and how many e-commerce purchases use it. [03:25] That is it for today! [03:26] Go to marketingschool.io/live to learn about our virtual and live peer groups.  Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro    Links Mentioned in Today’s Episode:   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1792, we talk about whether Twitter is a viable marketing platform today. A lot of people don’t see Twitter as being worth their time but they are mistaken. This is because there are plenty of examples of people going viral just because of Twitter. Tune in and hear about this and other arguments we make for why you should not forget about Twitter.  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Is Twitter A Viable Marketing Platform Today? [00:30] Why some people don’t see Twitter as valuable. [00:57] The value of taking an omnichannel approach. [02:23] How Twitter helped Shaan Puri and others build an audience. [03:51] The large amount of high net worth people on Twitter. [04:49] That is it for today! [04:50] Go to marketingschool.io/live to learn about our virtual and live peer groups.    Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro    Links Mentioned in Today’s Episode: Anthony Pompliano Shaan PuriMy First Million Podcast Typefully Eight Sleep Matteo Franceschetti   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1791, we talk about what makes NFTs interesting from a marketing standpoint and why Eric likes to collect Cryptopunks. NFTs are here to stay because they have enabled the digitization of scarcity. Scarcity is interesting to marketers because it creates demand and the chances are high that scarce things will go up in value over time! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Marketing Behind Cryptopunks (And Why Eric Buys Them). [00:47] Scarcity, authenticity, and the value proposition of NFTs. [02:04] Jumping in on a price dip in a technology that is here to stay.  [03:09] Being ready to accept that the value might drop to zero. [04:32] What makes coins like Bitcoin and Dogecoin appealing. [05:15] That is it for today! [05:16] Go to marketingschool.io/live to learn about our virtual and live peer groups.    Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro    Links Mentioned in Today’s Episode: Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1790, we talk about why we have continued producing this podcast over so many years. The first thing that has kept us going is the enjoyment it has brought us, it is much easier to stay committed to a task if it is something that you enjoy! We have also been presented with so much opportunity for learning and growth, which would have been difficult without this structure and platform. So tune in to hear all about what has inspired us to make almost two thousand episodes of Marketing School! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Why Do We Continue to Do This Podcast? [00:27] The real reason we have stuck with this project for the last five years! [01:31] The opportunity to learn and the continued growth that has been possible. [02:17] How the events we have hosted have surprised us. [02:39] The importance of the audience and how its growth has influenced deals. [03:12] Building a brand within a specific community through a podcast. [03:46] That is it for today! [03:48] Go to marketingschool.io/live to learn about our virtual and live peer groups.  Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro    Links Mentioned in Today’s Episode: Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1789, we give you the five marketing expenses you should never cut corners on. While it is good to adopt a can-do attitude and get big things done with fewer resources, you will shoot yourself in the foot long-term if you don’t invest properly in the expenses we list today. Tune in and hear us weigh in on the good sense in paying top dollar for talent, branding, events and more. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 5 Marketing Expenses You Shouldn’t Be Cheap On. [00:30] Trying to save a few bucks while hiring is just not worth it. [01:12] Becoming more aware of the power of branding. [01:52] A cheaply held event does more damage than good. [03:01] Going all out on content creation with the goal of building an audience. [03:48] Paying for the best versions of the most critical marketing software. [04:45] Go to marketingschool.io/live to learn about our virtual and live peer groups. Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro   Links Mentioned in Today’s Episode:   Brex Ramp   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1788, we give you five trends in marketing that we think are worth betting on. From capitalizing on the high perceived value of TV ads to leveraging short-form video platforms and more, you’ll come away from this episode with a full new bag of tricks after tuning in!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 5 Marketing Bets We Are Doubling Down On. [00:30] The prospects offered by TV advertising and how to test this channel out. [01:15] Attacking the platforms where Gen-Z is hanging out. [01:46] Buying companies as a way to grow. [02:23] Tapping into the hunger that people have for communities. [03:22] Hiring people that have been successful at previous jobs with your competition. [04:18] Go to marketingschool.io/live to learn about our virtual and live peer groups. Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro   Links Mentioned in Today’s Episode: Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1787, we talk about the effectiveness of gamification and how it can be used to optimize the process of onboarding. The thing about gamification is that it motivates people and if you can tap into it to encourage a client as well as stand out from your competition this will aid your business immensely in the long term. Listen in today and learn how to break down your onboarding journey into a process involving levels with prizes.  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 3 Easy Ways to “Gamify” Your Onboarding Process. [00:30] Gamifying success in the workplace using Bonusly. [01:01] Breaking down an onboarding process into levels. [01:50] Dangling carrots in front of clients to motivate them to ‘level up’. [02:40] Encouraging referrals as a challenge in the onboarding process. [04:04] How blockchain will factor into gamification in the future. [04:38] Go to marketingschool.io/live to learn about our virtual and live peer groups.   Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro   Links Mentioned in Today’s Episode:   Bonusly   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1786, we talk about the key ingredient in marketing! No matter who you are and what you do, building a brand takes time, especially something sustainable. We have learned over years in the game that the only way to build things is slowly and patiently, so tune in to hear all about how you can find success doing the simple things well, over time! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Key Ingredient in Marketing. [00:29] The key ingredient to marketing is patience! [01:33] Focusing on delayed gratification and resilience to stay the course. [03:16] Adding tweaks and experiments to your strategies to constantly improve. [03:34] Things do not often work out the way you want or hope! [04:04] Good SEO takes time to fine-tune in order to reap the rewards. [04:20] Patience is the thing that will help you beat out your competition! [05:14] That’s it! [05:18] Go to marketingschool.io/live to learn about our virtual and live events.    Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro Links Mentioned in Today’s Episode:   Nike   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1785, we talk about whether you should create an internal podcast. The value of an internal podcast lies in its ability to communicate and keep team members and employees on the same page. It is for this reason that this route is most suited to companies that have grown a lot, and need remain on the same page. Tune in to find out more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Should You Create an Internal Podcast? [00:27] What do we mean by an 'internal podcast'? [01:02] The primary value of culture and communication at any company.  [01:51] The best times to consider starting an internal podcast during your company's growth. [02:13] Other mediums to consider using to communicate with your team. [02:55] The risks associated with broadcasting company podcasts. [03:41] Go to marketingschool.io/live to learn about our virtual and live events.  Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro Links Mentioned in Today’s Episode:   Microsoft Slack Inside Intercom HubSpot The Hustle   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1784, we discuss whether you should manage your own social media or hand it off to someone else. As your business scales, it is definitely worthwhile for you to consider getting someone to help you with your different social media profiles and responsibilities. Tune in to hear our thoughts on how to do this successfully and why it can take you to the next level! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Should You Manage Your Own Social Media Or Hand It Off? [00:28] The two things to consider when wondering about handing off the management of your social media accounts. [01:34] Investment needed in order to run social media, and tools that can help with this. [01:51] Looking at the great example of Gary V and how he has grown. [02:30] Tailoring the content you post to the platform for maximum impact.  [03:17] How we currently approach running our own accounts. [03:29] Why handing off social media is preferable when trying to scale your business. [03:45] The training and time that it takes to align an employee with your brand.  [04:33] That’s it for today! [04:35] Go to marketingschool.io/live to learn about our virtual and live events.    Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro Links Mentioned in Today’s Episode:   Gary V   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1783, we talk about how to go about increasing the engagement rate of your email newsletter! No matter what you are sending out to your audience, getting people to open and react to your content is a high priority. Tune in to hear about how you can boost these numbers, avoid being stuck in the spam folder, and get people excited for your next email too! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Increase Your Newsletter Engagement Rate. [00:27] What do we mean by the term 'engagement rate'? [00:48] Ensuring that your emails and newsletters are valuable to your audience. [02:07] Tactics to use to stay out of the spam folder! [02:34] Tricks for getting higher open rates and interest in your communications. [02:49] Storytelling strategies and evoking curiosity and excitement. [03:13] The value of using personalization in your subject lines. [04:01] Using questions early on to boost response rates and deliverability.  [04:22] That’s it! [04:24] Go to marketingschool.io/live to learn about our virtual and live events.  Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro  Links Mentioned in Today’s Episode:   Morning Brew  The Hustle HubSpot Business Insider   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1782, we talk about the shifts in culture that have caused children to dream of being YouTubers rather than astronauts when they grow up. With so much of the content that people of all generations consume online being produced by influencers who seemingly have fun all day while making buckets of money, it is no wonder that being a YouTuber looks so appealing. Tune in and get our take on this situation. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Why Twice As Many Kids Want to Be YouTubers (Not Astronauts). [00:30] The move from kids wanting to be astronauts to YouTubers. [01:40] How the ways people make money are going to drastically change. [02:20] The different reasons why people love watching YouTube. [03:15] What is alluring about YouTubers and how to monetize an audience. [01:50] How people like Floyd Mayweather, Logan Paul, and Kylie Jenner make money. [06:40] Go to marketingschool.io/live to learn about our virtual and live peer groups.   Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro   Links Mentioned in Today’s Episode:   Floyd Mayweather Logan Paul Kylie Jenner   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1781, we talk about the upcoming trends in marketing that you should be focusing your attention on for the next six months. You’ll hear about withstanding rising costs by optimizing for conversions, getting in tune with the movement toward decentralization in media, and a whole lot more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Where to Focus Your Marketing Over the Next 6 Months. [00:40] Rising costs and optimizing for conversion optimization. [01:50] Decentralization in media and building one’s own audiences. [03:50] How to avoid the pitfalls of social algorithms and build a lasting audience. [04:32] Thinking about marketing and retention in tandem. [05:00] Go to marketingschool.io/live to learn about our virtual and live peer groups. Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro   Links Mentioned in Today’s Episode: Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1780, we talk about the one thing you need to master if you are just entering the workforce. Generally speaking, the biggest and most important thing that separates successful companies and people from the rest is their ability to learn from their mistakes. Tune in to find out more. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: If You Are Just Entering The Workforce, Master This One Thing. [00:33] Learning from the failures of yourself and others. [01:46] How to see what you do well and optimize for those strengths. [03:11] Developing scar tissue through failing to get more comfortable with risk. [03:17] The core principles of running a successful business haven’t changed. [04:28] Go to marketingschool.io/live to learn about our virtual and live peer groups. Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro   Links Mentioned in Today’s Episode:   Managing Oneself   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1779, we give you three simple tricks to get more blog traffic. There are many methods of growing a blog other than SEO and content creation, but people just aren’t doing them. Listen along and get up to speed on three ways to leverage relationships to expand your reach. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 3 Simple Tricks to Get More Blog Traffic. [00:40] Emailing the people that you link out to on a piece of content. [01:17] Setting up an alert for when other people mention you. [01:54] Getting people who share your competitors’ content to share yours. [02:50] How to perform advanced searches on Twitter search. [03:22] Go to marketingschool.io/live to learn about our virtual and live peer groups. Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro   Links Mentioned in Today’s Episode: Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1778, we talk about the qualities in employees that make their employers want to give them promotions. At the end of the day, you might get a promotion if you ask for one, but this strategy is the one that we recommend the least. What bosses want to see in their employees is a willingness to go above and beyond, and what’s more, people are willing to pay top dollar for talent these days. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How To Get A Promotion At Work. [00:54] Going above and beyond and what employers want to see in employees. [01:39] Coming to your boss with solutions rather than problems. [02:16] Giving your boss a feeling of relief by volunteering to solve problems. [02:55] People are willing to pay top dollar for talent. [04:45] The worst way to get a promotion is by asking for one. [05:04] Go to marketingschool.io/live to hang out with Neil and Eric in September. Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro   Links Mentioned in Today’s Episode: Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1777, we talk about what to do if your social media posts get low engagement. Tuning into this episode you’ll hear about switching up your content, the connection between comments and reach, the tests that Eric and Neil have run, and a whole lot more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: If Your Social Media Posts Get Low Engagement, Do This. [00:35] Change up the content you are creating. [00:51] Ask your friends with a lot of followers to make open-ended comments. [01:26] The limits of reels and using tweets as quotes. [02:33] Trying things out and getting high engagement for content out of your niche. [03:10] Go to marketingschool.io/live to hang out with Neil and Eric in September. Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro   Links Mentioned in Today’s Episode: Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1776, we talk about how to give extra special gifts and the value of doing so from a marketing standpoint. When you get someone a gift that is memorable, not only does this generate goodwill but it amounts to free marketing because it keeps you top of mind. Listen in today and hear about great gift ideas for helping clients better themselves, making kick-off calls more congenial, and a whole lot more.  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 5 Inexpensive Client Gift Ideas (that Win Repeat Business). [00:27] The benefit of gifting as far as staying top of mind. [01:12] Why a good pair of headphones is inexpensive compared to what your client gives you. [01:44] Using a gift basket filled with snacks to make kick-off calls as good as possible. [02:16] Giving gifts people can use and tips for how to personalize them. [03:08] The value of any gift that can help clients improve themselves. [03:49] How to find out what a client likes and buy them a gift that matches their interests. [04:10] Go to marketingschool.io/live to hang out with Neil and Eric in September.   Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro   Links Mentioned in Today’s Episode:   Giftology   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1775,  we share our thoughts on the viability of blogging in 2021 and the best ways of expanding the reach of your content. The truth is that the text-based content space is flooded and with all the copywriting AI tools out there, this won’t change very soon. Tune in and hear about some alternatives such as video pillar pieces and the leverage offered by platforms like Twitter and LinkedIn. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What Kind of Blog Should You Create in 2021? [00:31] The different types of content out there and the difficulty of choosing which type to post. [01:01] Competition in the blogging space; other platforms that might offer more reach. [01:14] Why Eric would rather focus on LinkedIn and Twitter than blogging. [02:13] Getting past competition in the text space by starting a video-based blog. [02:59] How people are using text generation tools like Conversion.ai. [03:29] Starting with a pillar audio piece and then converting and repurposing it. [04:19] Whatever channel you choose, remember that if you want eyeballs, you have to create content. [04:45] Go to marketingschool.io/live to hang out with Neil and Eric in September.   Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro   Links Mentioned in Today’s Episode:   Conversion.ai   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1774, we talk about the biggest SEO opportunity you are missing. When it comes to SEO, people typically believe that ranking high is a matter things like of backlinks, keywords, and on-page errors. It is easy to get so obsessed with optimizing for these features that you miss the main aim: solving the client’s problem! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Biggest SEO Opportunity You’re Missing. [00:27] People want to easily find the solution to a problem they search Google for. [01:12] Typical SEO features like backlinks catch the attention of algorithms but not people. [01:42] Solving people’s problems is the real key to ranking high on Google. [02:04] The mistakes Eric made early on. [02:47] Approaching SEO from a customer-centric mindset. [04:10] Go to marketingschool.io/live to hang out with Neil and Eric in September. Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro   Links Mentioned in Today’s Episode: Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1773, we share the five marketing trends we are most excited about for Q3. We are currently in the month of May and there are a few storms brewing in the marketing world! LinkedIn is finally ramping up its ad platform, people are making serious money out of NFTs, and the creator economy is stronger than ever. Tune in and hear all five! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 5 New Marketing Trends We’re Excited About for Q3 2021. [00:37] New features on LinkedIn such as boosting and event ads. [01:15] Automating tedious marketing processes with UiPath. [01:51] All the platforms and features out there that support the creator economy. [02:33] The advent of Instagram messenger bots. [03:21] How promising NFTs are as a marketing mechanism. [04:37] Go to marketingschool.io/live to hang out with Neil and Eric in September.   Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro   Links Mentioned in Today’s Episode:   UiPath MobileMonkey DJ BT   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1772, we talk about why acting rich is the easiest way to go broke! There is a difference between being wealthy, and being rich, and we explore what that means in terms of sustainability and financial safety. Ideally you do not want to be living beyond your means to impress others, so listen in to hear a few tips for some better lifestyle choices! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Why the Easiest Way to Go Broke is By Acting Rich. [00:29] What does it mean to 'act rich'? The difference between being wealthy and being rich. [01:16] Making sure your income is greater than your expenses and making space for saving. [02:15] Adding unnecessary stresses onto your life in order to compete with others. [02:55] The importance of making sure you have a margin of financial safety. [03:28] Focus on a comfortable and sustainable life rather than other people's opinions. [04:09] That’s it for today! [04:12] Go to marketingschool.io/live to meet Eric and Neil in person!    Links Mentioned in Today’s Episode:   Charlie Munger Warren Buffett   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1771, we talk about some easy ways that you can collaborate with big influencers within your budget. There are a few simple strategies that can be employed here, where both parties come away winning. However, we generally recommend partnering with smaller-scale influencers that are most directly related to your market and will have a more noticeable effect on your conversions. Tune in to hear all about it! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Collaborate With Big Influencers for Cheap. [00:29] How do we define 'big influencers'? Looking at follower numbers. [00:42] Thinking about possible equal exchanges between you and a big influencer. [01:30] Offering equity or revenue share to entice bigger names. [01:40] Why you should avoid partnering with big influencers! [02:09] Looking to micro-influencers for better returns on investment and conversions. [03:07] Tools for finding the best influencers to partner up with! [03:53] Go to marketingschool.io/live to meet Eric and Neil in person!   Links Mentioned in Today’s Episode:   Chris Do Kardashians MightyScout SparkToro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1770, we explore whether having a newsletter is still a valuable tool in the marketing toolkit. We have been hearing a lot of complaints these days about newsletters performing badly and for this reason, it might seem like they are dead as a technique. We think differently however and in today’s episode, you’ll learn how to up the performance of your newsletter. People will never get tired of information as long as it is high-quality! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Should You Still Have A Newsletter? [00:42] Email open and click-through rates are down. [00:53] Why we still think you should have a newsletter. [01:24] The issue isn’t newsletters, but that people don’t scrub their lists. [02:13] Building a list for the long-term by creating good information. [02:25] The creator economy and why newsletters are here to stay. [04:06] Go to marketingschool.io/live to hang out with Neil and Eric in September.   Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro   Links Mentioned in Today’s Episode:   Anthony Pompliano   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1769, we talk about earnings calls and the value of listening to them from a marketing perspective. Earnings calls are updates shared by publicly traded companies every quarter. So much of the strategies that internet marketers use are intertwined with companies like Google, Facebook, and Amazon. Listening to what the CEOs of these companies are thinking about during their earnings calls can set you apart from the rest! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Why Every Marketer Should Listen to Earnings Calls. [00:30] What are earnings calls? [01:05] Following the paid advertising strategies of big social platforms. [02:33] Getting ahead of trends by tapping into CEOs’ thinking. [03:19] Understanding what sets the companies you admire apart. [04:06] Go to marketingschool.io/live to hang out with Neil and Eric in September. Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro   Links Mentioned in Today’s Episode: Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1768, we share the things we like to do to unwind on our days off. While Neil has a daughter and another child on the way, Eric is still a single man so our two hosts have very different ways of spending their free time. Tune in and see which type of day off resonates with you and pick up a few pointers along the way! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What We Do On Our Days Off. [00:38] Neil’s experiences in parks playing with his daughter. [01:33] Eric’s love of taking walks and catching up on his favorite reading. [02:19] The ‘rose, bud, thorns’ conversations Eric has with his friends. [03:18] Text us at 310 349 3785 if you want to stay up to date on all we do. Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro   Links Mentioned in Today’s Episode:   Jason Gaignard   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1767, we give you our top seven podcasting hacks for 2021. Podcasting is blowing up right now and there is still so much room to grow. Using these seven hacks, you can make sure the efforts you are spending creating a great show get the reach they deserve. Join us today and learn about how to increase your audience using email blasts, competitions, advertising, and more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Podcasting Hacks for 2021. [00:38] Take a look at your analytics using Chartable. [01:22] Climb the charts and get more downloads using email blasts. [01:52] Do whatever you can to get more reviews. [02:33] Find ways of getting more downloads such as competitions. [03:05] Advertise your show on other influential podcasts. [03:50] Join a podcasting network. [04:21] Get onto a podcasting subscription platform. [05:11] Go to marketingschool.io/live to hang out with Neil and Eric in September. Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro   Links Mentioned in Today’s Episode:   Chartable The Jordan Harbinger Show   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1766, we share a few different approaches to purchasing businesses that don’t require you to put any of your own capital on the table. We spoke previously about the value of investing in hard assets during inflationary periods, and a business is another form of hard asset. So if you can get a hard asset right now by spending no money, that is a double whammy. Tune in and hear which types of businesses to look for and how to buy them using seller financing, capital raising, and call options! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Buy A Business with No Money Down. [00:25] Why the idea that you have to spend money to buy a business is false. [01:05] Use seller-based financing to pay off the seller while you run their business. [02:15] The abundance of businesses to be bought from senior business owners. [02:47] How to raise capital for the downpayment of an acquisition. [03:47] Failing businesses are cheaper to buy but more work to fix. [04:00] Another option in the form of buying a business using a call option. [04:36] Go to marketingschool.io/live to hang out with Neil and Eric in September.   Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro   Links Mentioned in Today’s Episode:   MicroAcquire   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1765, we talk about the current period of inflation and share some of the ways we are dealing with it. The term inflation refers to a process whereby currency becomes somewhat devalued and things gradually begin to cost more. While what we say should not be considered financial advice, listen along and hear about a strategy involving putting cash into hard assets. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Inflation is Here. Here’s How We Are Dealing with It. [00:38] Understanding inflation: decreased buying power. [01:12] Signs of the inflationary landscape right now. [01:50] Don’t leave as much of your money in cash. [02:30] Aim for hard assets. [02:53] Remembering the period of hyperinflation in post-WW1 Germany. [04:13] Be careful not to take on too much risk. [04:56] Go to marketingschool.io/live to hang out with Neil and Eric in September.   Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro   Links Mentioned in Today’s Episode: Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1764, we show you how to recruit A-player marketing talent to grow your revenue. Unsuccessful hiring is the single biggest problem in business today, so you need to know what you are looking for and how to get it when it comes to your team. Follow along in this episode and hear how we approach hiring in our businesses. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Recruit A-Player Marketing Talent to Grow Your Revenue. [00:30] The three types of A-players. [01:11] How Neil looks for and poaches his A-players! [02:28] Defining the type of employee you want. [03:53] Hooking the A-players more easily by not pitching directly. [04:23] Go to marketingschool.io/live to hang out with Neil and Eric in September.   Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro   Links Mentioned in Today’s Episode:   StrengthsFinder Who   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1763, we share the #1 way to attract more leads to your consulting business this year.  Tanner has a unique way of generating leads for any service business that uses Facebook Messenger bots. Tune in to learn a breakdown of how Tanner’s funnel works and how you can leverage it to enjoy extremely high closing rates! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The #1 Way to Attract More Leads in Your Consulting Business This Year. [00:36] Generating leads using Facebook Messenger bots. [01:01] A breakdown of Tanner Chidester’s funnel. [02:25] How to train your messenger team. [03:45] Where to learn more about Tanner’s funnel online. [04:09] Go to marketingschool.io/live to hang out with Neil and Eric in September.   Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro   Links Mentioned in Today’s Episode:   Tanner Chidester   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1762, we share four powerful SEO campaigns that have generated amazing results on our side. SEO campaigns, in contrast to small and quick hacks, are strategies that are implemented for the long term. Tune in and learn about expanding globally, using pillar pages, hosting non static content on a CDN, and leveraging existing domain authority through M&As. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 4 Powerful SEO Campaigns You Probably Haven’t Tried. [00:30] What we mean by SEO campaigns. [00:42] All the work that goes into expanding globally. [01:11] Using pillar pages with links to child pages. [02:10] Hosting non-static content on a CDN. [02:41] Using existing domain authority with M&A. [04:03] Go to marketingschool.io/live to hang out with Neil and Eric in September. Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro   Links Mentioned in Today’s Episode: Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1761, we share our perspectives on when AI will replace PPC jobs. While AI doesn’t  have much on human beings when it comes to creativity, computers take the gold medal when it comes to optimization. Tune in and hear about how it won’t be long before we will see AI do a better job of figuring out what titles and descriptions will end up generating the most clicks! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: When Will AI Replace PPC Jobs? [00:32] What we mean by PPC ads. [01:01] AI will soon do a better job of generating the most clicks. [02:11] Humans can’t compete with computers when it comes to optimization.  [03:28] Making sure you don’t get replaced by focusing on creativity. [03:36] Go to marketingschool.io/live to hang out with Neil and Eric in September.   Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro   Links Mentioned in Today’s Episode: Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.