How We Would Do Blogging in 2021 In episode #1709, we talk about how we would approach blogging in 2021. Contrary to popular belief, blogging is not dead! And the stats back this up, so join us to hear about how you can make the most of this powerful avenue today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How We Would Do Blogging in 2021. [00:29] The statistics that prove that blogging is not dead or dying! [01:05] Buying a blog when starting out to skip a few steps. [01:21] The difference between expert and beginner content. [02:34] Aiming for search traffic, and social shares and backlinks through diverse content. [03:18] The power of consistent content creation over an extended period of time. [03:34] That is it for today! [03:38] Go to https://marketingschool.io/pro for 14 days of free entry into our community! Links Mentioned in Today’s Episode:   The Paradox of Content Marketing to Beginners vs. Experts Ubersuggest    Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

How to Talk Directly to Your Customer's Desires In episode #1708, we speak about how to talk directly to your customer's desires. As business owners it's vital that we get out of our own heads and echo chambers, and by connecting with your customer base you can get to know what they want and think in order to be better serve them. Tune in to hear some great recommended resources for this task! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Talk Directly to Your Customer's Desires. [00:27] Early lessons in 'product/market fit'; getting to grips with your customers. [01:33] Getting out of a vacuum and meeting your customers where they are. [03:38] The power of customer conversations for understanding your business! [04:05] Go to https://marketingschool.io/pro for 14 days free entry into our community! Links Mentioned in Today’s Episode:   Sean Ellis Survey The Mom Test Levels Superhuman Leveling Up Podcast April Dunford Obviously Awesome   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Our Most Profitable Marketing Funnels Revealed In episode #1707, we talk about our most profitable marketing funnels! From self-developed content creation and promotion models to a funnel based around learning and offering value, these two examples of personalized funnels are bound to get you thinking. Tune in to hear some inspiring thoughts on how you can play to your strengths! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Our Most Profitable Marketing Funnels Revealed. [00:47] Neil's experiences with webinars and the lessons he learned about his audience. [01:49] A simple model that starts with content creation and promotion. [02:55] Differences between funnels and cycles; adopting a longer-term vision. [03:34] Learning in public and why Eric has used this to build an audience. [04:27] Offering value and assistance and the organic opportunities that can result from this. [05:24] Doubling down on your own strengths to boost business. [05:33] Go to https://marketingschool.io/pro for 14 days free entry into our community! Links Mentioned in Today’s Episode:   Russell Brunson Russ Ruffino  Gary V Sam Ovens   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

What's Neil and Eric's Biggest Marketing Regret? In episode #1706, we share our biggest regrets from our business careers! For Neil, it has to do with opting to focus on quality over quantity early on, and the results of this choice, while Eric feels that he has focussed on too many different channels when he could have specialized more. Tune in to hear about it all!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What's Neil and Eric's Biggest Marketing Regret? [00:30] Neil's experiences going against the philosophy of Dharmesh Shah and HubSpot. [02:02] Eric's regrets around focusing on too many different channels. [03:24] Mistakes are a part of business; learning from them is what counts. [03:24] Go to https://marketingschool.io/pro for 14 days free entry into our community! Links Mentioned in Today’s Episode:   HubSpot Dharmesh Shah   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

What Marketing Channel Has the Best ROI? In episode #1705, we ask which marketing channel has the best return on investment. It should not come as a surprise that SEO ranks highest according to our findings, and an important part of this puzzle is the long term nature of investing in SEO. Tune in to hear why SEO is not dead, and why getting into the mindset of an investor is such a helpful step! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What Marketing Channel Has the Best ROI? [00:33] The results of Neil's survey on ROI: the power of SEO! [01:27] Compounding effects of organic traffic through quality content. [02:34] Weaker short term ROI from SEO and sticking it out through this. [02:35] Why conversion rate optimization ranks highest as an overall channel. [03:33] Links between SEO and the mindset of an investor. [04:07] That’s it for today! [04:13] Go to marketingschool.io for more resources!   Links Mentioned in Today’s Episode:   Clubhouse  Clearbit    Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Instagram VS LinkedIn – What’s Better For ROI? In episode #1704, we compare LinkedIn to Instagram as far as which platform offers the best ROI. While Instagram converts better for e-commerce and courses, LinkedIn generally sees better conversions for lead-gen and B2B. Hear more about the differences between these two platforms and which one Neil and Eric like best by listening in today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Instagram VS LinkedIn – What’s Better For ROI? [00:39] Main channels where Instagram beats LinkedIn and vice versa. [01:05] It depends on where your audience is. [01:10] Why LinkedIn works best for both Eric and Neil [02:06] Go to https://marketingschool.io/pro for 14 days of free entry into our community!   Links Mentioned in Today’s Episode: Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

The Difference Between Audience VS Community In episode #1703, we talk about the difference between audiences and communities. While audiences can be leveraged in amazing ways, if you can build a community around your brand you will have a much more powerful and robust force to wield and connect to. Join us today and hear how to build and thrive within communities, and to learn about some of the gains you’ll see by doing so. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Difference Between Audience VS Community. [00:27] Audiences are not as engaged and active as communities. [01:24] Why Eric puts effort into fostering community. [02:08] The idea that communities are like motes and how to build one. [03:16] Why people flock to like-minded communities. [03:46] Go to https://marketingschool.io/pro for 14 days of free entry into our community! Links Mentioned in Today’s Episode:   Greg Isenberg community.club Jayson Gaignard   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

The Genius Growth Strategy of Logan Paul and Charli D’Amelio In episode #1702, we talk about the genius strategy Logan Paul and Charli D’Amelio have used to grow their businesses. Both influencers focused on blowing up on one channel before diversifying and then leveraging their audience in different ways. For insights about this strategy and how to apply it to your business, tune in today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Genius Growth Strategy of Logan Paul and Charli D’Amelio. [00:35] Starting on one channel and then diversifying. [01:20] Focusing on other business strategies after blowing up. [02:00] Use one channel to promote your content on another. [02:56] Early adopters have a huge advantage. [03:40] Applying this concept to business more generally. [04:03] Go to https://marketingschool.io/pro for 14 days of free entry into our community! Links Mentioned in Today’s Episode:   Logan Paul Charli D’Amelio   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

How Culture Helps Scale A Company In episode #1701, we show you how culture helps scale a company. All of the best CEOs in the world are obsessed with culture because there is incredible value in having everybody in an organization marching in the same direction. Tune in to hear how hiring the right people will help you take your firm to the next level. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How Culture Helps Scale A Company. [01:00] The top CEOs in the world are obsessed with culture. [01:20] Types of activities that fall under culture. [01:37] Keeping everybody marching in the same direction. [02:00] Neil’s approach to building culture at Neil Patel Digital. [03:10] How to recruit people and see if they are a good fit. [04:00] Eric’s approach to finding out if job candidates have long-term vision. [05:07] Mirroring the approach to culture found at the great companies. [05:29] Go to https://marketingschool.io/pro for 14 days of free entry into our community! Links Mentioned in Today’s Episode:   Delivering Happiness Tribal Leadership What You Do Is Who You Are Neil Patel Digital   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

How to Build The Best Team In episode #1700, Neil and Eric talk about what it takes to build the best team. We hear about the importance of a team when it comes to scaling, along with some top tips on recruiting the best talent you can. Be sure to tune in to hear it all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Build The Best Team. [00:28] How Neil and Eric’s mindsets about teams have changed over time. [01:23] Neil’s top tip for growing a team: hire people who have been successful multiple times. [02:33] Businesses are not built off of one person; it takes a team. [03:17] What Andrew Wilkinson means by lazy leadership. [03:58] Advice on how to incentivize A-players. [04:33] Always be on the lookout for talent on various platforms. [05:00] Hiring is one of the most important levers in your business.  [05:28] That’s it for today! [05:28] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Links Mentioned in Today’s Episode:   iProspect Lazy Leadership Who   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

What Eric and Neil Would Invest In In episode #1699, Neil and Eric talk about what they would invest in. With interest rates in many countries at an all-time low, it is a good time to see how you can grow your money. Neil and Eric weigh in on what they are buying and the future value of these purchases. Tune in to hear it all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What Eric and Neil Would Invest In. [00:26] Why Neil and Eric are talking about investing. [00:52] The value of understanding macroeconomics and valuable educational resources. [01:54] Why Eric is interested in buying more cashflow at the moment. [02:48] Neil’s interest in buying media and the growing value of it. [03:19] Find websites similar to yours and see how they are monetizing.  [04:03] That’s it for today! [04:03] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Links Mentioned in Today’s Episode:   George Gammon   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Are Coaches and Course Creators Scammy? Biz Ops In episode #1698, we talk about whether coaches and course creators are scams. Not all courses and coaches are created equal, and in this episode, Neil and Eric weigh in and share how to tell if a course is legitimate or not. Be sure to tune in today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Are Coaches and Course Creators Scammy? Biz Ops [00:34] What Jason Calacanis said on Clubhouse about coaches and courses. [01:00] There are scammy coaches and courses and legitimate ones. [02:36] Legitimate courses help people who might not have access to other opportunities. [02:55] When you feel pressure in a course, that is usually a red flag. [04:34] If the messaging of a course is about becoming a millionaire, it is probably a scam. [04:58] Who Eric’s business coach is and the importance of vetting a coach properly. [05:42] You can easily do research about courses and coaches that might be scams.  [05:50] That’s it for today! [05:50] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Links Mentioned in Today’s Episode: Jason Calacanis Hotmart Udemy Coursera Coffeezilla YouTube Backlinko Twilio   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

How to Collect Feedback That Matters In episode #1697, Neil and Eric talk about collecting feedback that matters. Not all feedback is created equal, and it is important to filter out the noise so that you can get your product to where it needs to be. Be sure to tune in today to hear it all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Collect Feedback That Matters. [00:29] What we mean by ‘feedback that matters.’ [01:07] Why Eric loves sending surveys to collect feedback and the biggest mistakes he has made. [02:08] The importance of getting feedback during the right phases of people using the product. [03:11] Lessons from The Mom Test about collecting feedback. [03:30] What Eric learned from Rahul Vohra about feedback and customer development. [04:07] Eric’s experience with Levels and how they did their surveys. [04:36] Some tools you can use to conduct your surveys.  [04:45] That’s it for today! [04:45] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Links Mentioned in Today’s Episode:   SurveyMonkey UserTesting The Mom Test Superhuman Rahul Vohra Levels   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

7 Marketing Predictions In episode #1696, we give you our seven marketing predictions for this year and the next few to follow. You will hear us talk about an NFT bubble, the explosion of voice search, and the rise of the community as a moat. We also foresee people building media companies before businesses, podcasts overtaking video, more M&A activity, and greater restrictions around tracking. Get your seven marketing trends today on Marketing School. TIME-STAMPED SHOW NOTES: [00:29] Today’s topic: 7 Marketing Predictions. [00:30] We will see an NFT bubble in the short-term. [00:59] Voice search commerce will explode. [01:30] Communities are stronger than audiences. [02:03] People will build media companies before they build businesses. [02:49] You will see a lot more M&A activity. [03:21] Podcasts will overtake video. [04:07] Tracking will subside more and more. [04:47] That is it for today! [04:48] Go to marketingschool.io/pro to learn more about our free community. Links Mentioned in Today’s Episode:   Kylie Cosmetics   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Is SEO Dying in 2021? In episode #1695, we explore the topic of SEO in 2021, asking whether it still works as well as it always has. While many large companies are still reaping huge profits from their SEO strategies, it is getting harder and harder for newer companies to play this game. Nevertheless, if you have the capital and are prepared to play the long game, you will still do well using SEO. Tune in to learn more. TIME-STAMPED SHOW NOTES: [00:29] Today’s topic: Is SEO Dying in 2021? [00:30] Many believe that SEO is dead, but are they right? [00:56] SEO is harder for newer companies, but it does well long-term. [01:30] Findings of AJ Kohn’s survey on SEO. [02:33] Buying websites that are under-monetized and taking advantage of SEO. [03:07] If you have no resources, start where organic reach is strong [03:54] That is it for today! [03:55] Go to marketingschool.io/pro to learn more about our free community. Links Mentioned in Today’s Episode:   Eric Siu on Pomp Podcast AJ Kohn on Twitter   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Today we are going to talk about how to grow fast on Youtube Shorts! Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

How To Grow Faster On LinkedIn In episode #1693, we give you five actionable steps that you can follow to grow faster and get more reach on LinkedIn. The potential LinkedIn offers for organic growth is still high, so if you follow what we teach you today, you’ll see your likes and subscribers booming. Tune in to hear how to up your engagement by posting unique industry research, repurposing Instagram carousels, and more! TIME-STAMPED SHOW NOTES: [00:29] Today’s topic: How To Grow Faster On LinkedIn. [00:50] Consistency is important. [01:33] Post unique industry research. [02:06] Put your Instagram carousels in PDF form on LinkedIn. [02:25] Keep sentences short so users click the ‘more’ link. [03:13] Post content that asks questions and encourages engagement. [03:54] That is it for today! [03:55] Go to marketingschool.io/pro to learn more about our free community. Links Mentioned in Today’s Episode:   Marketing Millennials Gong   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

7 Marketing Trends We Are Excited About In episode #1692, we share the seven trends that make us the most excited this quarter. We get into cohort-based courses, drop-in audio, and the rise of podcasting in more countries. You’ll also hear about the value of translating your content, fads in the NFT space, going live for podcast interviews, and growing organically using short format video! TIME-STAMPED SHOW NOTES: [00:29] Today’s topic: 7 Marketing Trends We Are Excited About. [00:32] Investing in cohort-based courses. [01:25] Podcasting is starting to get bigger in places where it wasn’t before. [02:42] The drop-in audio feature should expand even more. [03:22] Expanding your audience by translating your content. [03:57] Pollution in the NFT space for the next few years. [04:32] Hosting your podcast on the Live feature of different social platforms. [05:11] The organic reach of shorter format videos. [05:59] That is it for today! [06:00] Go to marketingschool.io/pro to learn more about our free community.   Links Mentioned in Today’s Episode:   Didactic   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

The Cons of Clubhouse In episode #1691, we assess Clubhouse and talk about the negative sides of using the platform. While Clubhouse does offer its users the opportunity to grow their following, this comes at a huge time cost. Some users also tend to lie and brag, which becomes toxic very quickly. Join us today and get a clearer picture of what it means to show up on Clubhouse. TIME-STAMPED SHOW NOTES: [00:29] Today’s topic: The Cons of Clubhouse. [00:54] The tendency for people to lie and boast about their success. [01:45] You have to be logged in on Clubhouse to get attention. [02:42] Excessive Clubhouse time ruins your good habits. [03:55] The juice is not worth the squeeze. [05:07] You can be banned by saying offensive things. [05:43] That is it for today! [05:44] Go to marketingschool.io/pro to learn more about our free community. Links Mentioned in Today’s Episode:   Craig Clemens Golden Hippo Marie Forleo   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In this episode, we speak to Tricia Sciortino, CEO of BELAY, about the immense value that a high-quality virtual assistant can bring to your business. BELAY is a virtual staffing solutions company providing virtual bookkeeping, administrative assistance, social media strategy, and web support services for organizations. We kick off the discussion on the subject of the difficulty of finding good VAs and how BELAY has solved that pain-point by hiring VAs from within the US region exclusively. Tricia gets into the top-tier quality of service that her VAs provide and the price that clients can expect to pay for their unique skillsets. We talk about the range of exclusive services BELAY VAs offer in the region of virtual marketing and Tricia weighs in on exactly which types of clients will derive the most value from them. Tricia then shares a few tidbits about her book, Rise Up & Lead Well, and the argument for the value of VAs she makes in it. Wrapping up, we hear about the best business books and tools out there from Tricia’s perspective, and the main channels she is using to market her company currently. Tune in to hear about how just one top-tier VA can turn your business around today! TIME-STAMPED SHOW NOTES: [00:29] Today’s topic: The Value of Hiring High-Quality Virtual Assistants with Tricia Sciortino. [01:10] The importance of good VAs and how Tricia sources hers for BELAY. [02:30] Metrics for the success of BELAY as far as how many VAs they have under contract. [03:24] Different specializations BELAY VAs provide in the virtual marketing space. [05:26] The level of service the BELAY Social Media Strategist VA can provide. [06:49] The rate clients can expect to pay for a BELAY VA. [07:54] More specialized services that BELAY VAs are trained to provide. [09:47] The value that one BELAY VA can provide to entrepreneurs. [11:36] Which type of clients at which level will get the most value from a BELAY VA. [13:34] Tricia’s approach to building relationships with her VA. [15:30] How much time Tricia requires from her VA each week. [15:58] Whether it works to have a main VA that delegates to a team of VAs. [17:30] The argument about the value of VAs to be found in Tricia’s book. [19:05] Tricia’s utilization of podcast interviews as a branding exercise. [20:05] Tricia and Eric’s thoughts on the value of showing up on Clubhouse. [21:43] Favorite business books of Tricia’s. [22:43] Why Tricia’s favorite business tool is Zoom. [22:57] How to find Tricia online and read her blog post about effective VA use. [23:37] That is it for today! [23:38] Go to marketingschool.io/pro to learn more about our free community. Links Mentioned in Today’s Episode:   Tricia Sciortino on LinkedIn Tricia Sciortino on Instagram ’25 Things You Can Delegate to an Assistant Today’ Rise Up & Lead Well Leveling Up with Tricia Sciortino BELAY Michael Hyatt Clubhouse Guide Leadership on the Line Scaling Up Powershift Rise and Grind Daymond John The Infinite Game Greenlights   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

7 Ways To Grow Fast On Clubhouse In episode #1690, we give you the seven best ways to grow fast on Clubhouse. Eric and Neil have both been utilizing this new audio-based social media platform to great success recently. From hosting your own rooms to farming more efficiently using old-school earphones, tune in and hear all the ways our hosts have found to use the platform most effectively. TIME-STAMPED SHOW NOTES: [00:29] Today’s topic: 7 Ways To Grow Fast On Clubhouse. [00:40] Stand out by hosting your own rooms. [01:12] Cross-pollinate audiences by doing interviews on Clubhouse. [02:12] Grab extra airtime by talking for as long as possible. [02:38] Consistency is as important on Clubhouse as on other social media. [03:21] Use old earphones to make farming less distracting. [04:15] Quotes do well on social media, so drop knowledge bombs. [05:08] Remembering to repurpose Clubhouse content on other channels. [05:45] That is it for today! [05:46] Go to marketingschool.io/pro to learn more about our free community.   Links Mentioned in Today’s Episode:   Grant Cardone Larry Kim Howard Marks Michael Dubin   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

How To Hire A Community Manager In episode #1689, we speak about the best ways to go about hiring a community manager. The community that surrounds your brand is invaluable, and a good community manager can help you keep it thriving and healthy. Tune in and hear strategies for finding as well as vetting people who will be best suited to this task. TIME-STAMPED SHOW NOTES: [00:29] Today’s topic: How To Hire A Community Manager. [00:27] Community managers keep your community organized, clean, and active. [01:01] Why communities are so much more robust than audiences. [01:34] Find community managers on community.club. [01:48] Your competition’s community’s active members make good managers. [02:34] How to vet a community manager candidate. [03:31] Look for people who are social and good at writing! [03:38] That is it for today! [03:39] Go to marketingschool.io/pro to learn more about our free community.   Links Mentioned in Today’s Episode:   community.club   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

How Do NFTs Fit In With Marketing? In episode #1688, we talk about the rise of NFTs and the many different ways that you can make money from them. NFTs leverage the blockchain to make one-of-a-kind digital files. Many influencers are turning their content into NFTs right now and turning a huge profit. Tune in and learn how you can fit NFTs into your marketing flywheel. TIME-STAMPED SHOW NOTES: [00:29] Today’s topic: How Do NFTs Fit In With Marketing? [00:54] What are NFT’s? [01:22] Beeple’s recent sale of his NFT for $69M. [02:01] How influencers can leverage their reputation to make money from NFTs. [02:55] How NFTs play on the human desire to collect things. [03:22] The value of being an early adopter. [03:38] Where you can buy and see predictions about NFTs. [03:51] All the different ways to make money from NFTs. [05:18] That is it for today! [05:19] Go to marketingschool.io/pro to learn more about our free community.   Links Mentioned in Today’s Episode:   Logan Paul Beeple OpenSea CryptoSmash Steve Aoki   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

If You Can Drive Sales Via Text Messages In episode #1686, we talk about if it is possible to drive sales via text messages. Even though email marketing is proven to work, the open rate for emails is not as high as it is for text messages. This and other factors point to the increased use of text as a profitable sales channel in the future. Tune in to learn more! TIME-STAMPED SHOW NOTES: [00:29] Today’s topic: If You Can Drive Sales Via Text Messages. [00:30] Text messages' main usage: not to generate new sales. [01:14] Tanner Chidester’s business with an infrastructure to support chat sales messaging. [01:49] Open rates for SMSs are higher than emails. [02:24] Why we will see an influx of chat support services. [02:14] Gains Neil saw when he added SMS marketing as a sales channel. [03:53] That is it for today! [03:53] Go to marketingschool.io/pro to learn more about our free community. Links Mentioned in Today’s Episode:   Tanner Chidester MobileMonkey LTVplus   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

If You Can Drive Sales Via Text Messages In episode #1686, we talk about if it is possible to drive sales via text messages. Even though email marketing is proven to work, the open rate for emails is not as high as it is for text messages. This and other factors point to the increased use of text as a profitable sales channel in the future. Tune in to learn more! TIME-STAMPED SHOW NOTES: [00:29] Today’s topic: If You Can Drive Sales Via Text Messages. [00:30] Text messages' main usage: not to generate new sales. [01:14] Tanner Chidester’s business with an infrastructure to support chat sales messaging. [01:49] Open rates for SMSs are higher than emails. [02:24] Why we will see an influx of chat support services. [02:14] Gains Neil saw when he added SMS marketing as a sales channel. [03:53] That is it for today! [03:53] Go to marketingschool.io/pro to learn more about our free community.   Links Mentioned in Today’s Episode:   Tanner Chidester MobileMonkey LTVplus   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1685, we talk about the paradox of expert versus beginner content. Drawing inspiration from Rand Fishkin’s article on the topic, Neil and Eric share their thoughts, what they have experienced, and make the case for producing a mix of content. Be sure to tune in to hear it all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Paradox of Expert Vs. Beginner Content. [00:40] The idea behind Rand Fishkin’s article that inspired this episode. [00:56] Differences between beginner and expert content. [01:20] There are different levels of amplification based on different content. [01:38] What Neil has noticed about beginner versus expert content and what his team has done about it. [02:14] Content either gets backlinks and social shares or search traffic, not usually all three. [02:28] The type of content that sits at the beginner-expert nexus. [03:22] Expert content takes time to produce but people will want to share it.  [03:43] The type of content you produce depends on so many factors. [03:55] That’s it for today! [03:55] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Rand Fishkin 'The Paradox of Content Marketing to Beginners vs. Experts' SparkToro Marketing Land Search Engine Land   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Ahead of the Curve Internet Marketing with Lucas Lee-Tyson In this episode, we talk to Lucas Lee-Tyson, founder of Growth Cave, about cutting-edge internet marketing in 2021. Growth Cave is a company that helps businesses large and small to dominate their industries online by implementing ‘ahead of the curve’ online marketing strategies. Lucas talks about the services his company offers, how he got into internet marketing, and the hand-to-hand combat approach he used to secure his first clients. He also gets into metrics for his business, the ins and outs of his sales funnel at growthcave.com, and a few secret tips for super-targeted advertising on YouTube. Our conversation covers Lucas’ top tools for productivity and Facebook Marketing, his method of dealing with huge success at a young age, and of course, the books and influencers he has found most beneficial to his growth as an entrepreneur. Tune in today! TIME-STAMPED SHOW NOTES: [00:29] Today’s topic: Ahead of the Curve Internet Marketing with Lucas Lee-Tyson. [01:00] The services offered by Growth Cave and how Lucas got into internet marketing.  [03:50] The different structures that Growth Cave uses to charge clients. [05:32] Metrics for revenue and employees at Growth Cave. [06:23] The hand-to-hand combat techniques that Lucas used to secure his first clients. [08:01] Lucas’ goals for how he will optimize his sales funnel at growthcave.com [09:57] Longer-term goals of Lucas’ for how he will utilize his capital. [11:57] Lucas’ thoughts on Google and YouTube advertising versus Facebook advertising. [14:02] A secret YouTube advertising strategy involving targeting trending videos. [16:07] Strategies for advertising on TikTok and where things will go in the future.  [17:43] Resources Lucas consults to get better as an entrepreneur. [19:01] Top tools in Lucas’ marketing stack right now; Madgicx and Roam Research. [22:18] How Lucas deals with ego as a successful internet marketer. [24:52] Thought leaders in the marketing space that Lucas follows. [25:52] Why Lucas’ favorite business books are Ready, Fire, Aim, and The Third Door. [27:37] The best way to connect with Lucas online. [28:03] That is it for today! [28:04] Go to marketingschool.io/pro to learn more about our free community. Links Mentioned in Today’s Episode:   Lucas Lee-Tyson Lucas Lee-Tyson on YouTube Growth Cave Connect with Lucas Alex Hormozi GymLaunch Madgicx Roam Research Rich Schefren Todd Brown Ready, Fire, Aim The Third Door Leveling Up with Alex Banayan   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1684, we talk about what to do after your book launches to maximize success. The work that needs to go in before you release your book is extensive, but what you do after can make or break the success it finds. Tune in and hear about how you can build funnels that start with your book but feed into upsells, subscription services, and more. TIME-STAMPED SHOW NOTES: [00:29] Today’s topic: What To Do After Your Book Launch To Maximize Success. [01:00] What Neil could have done differently after his book was released. [01:30] How to sell your book using a Click Funnel. [02:15] Offer buyers the book for free but add in upsells into their click funnel. [02:33] Making a journal accompanying your book which you use as your upsell. [02:33] Working in a system for recurring revenue where the book is at the top of the funnel. [04:30] That is it for today! [04:31] Go to marketingschool.io/pro to learn more about our free community. Links Mentioned in Today’s Episode:   Click Funnels Self-Publishing School High-Performance Habits DotCom Secrets   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1683, we talk about how Eric sold $50,000 worth of his new book by promoting it on Clubhouse. Networking on Clubhouse feels far more authentic than other platforms and this is all because of the power of voice. Tune in to hear how Eric has leveraged this and made it part of a larger sales funnel for his book to great success. TIME-STAMPED SHOW NOTES: [00:29] Today’s topic: How Eric Got $50,000 in Book Sales From Clubhouse [01:05] The Clubhouse room that Eric organized to promote his book. [01:27] The number of people that showed up online. [01:27] Promoting levelingup.com in the room which has bonus bulk sale offers. [02:33] People who changed their profile pictures to receipts they got after buying the book. [02:59] How genuine the voice testimonies to Eric were.  [04:18] What people who don’t have audiences like Eric’s should do first. [05:53] That is it for today! [05:54] Go to marketingschool.io/pro to learn more about our free community. Links Mentioned in Today’s Episode: Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1682, we give you actionable steps to decrease the amount you are spending on ads while continuing to keep conversions high. Advertising online means advertising in an auction-based environment, which means prices are not going to go down anytime soon. Hear how you can use product lear growth, A/B testing, solid SEO strategies, and more to hack online advertising today. TIME-STAMPED SHOW NOTES: [00:29] Today’s topic: Ad Costs Will Continue To Skyrocket, Here’s How To Fix That [00:30] Social platforms are auction-based, meaning prices will keep going up. [00:58] Optimize conversions to squeeze more revenue out of each visitor. [01:32] Experience a new form of shopping and selling using B8TA. [02:10] Experiment with product-led growth instead of paying per click. [03:38] The compounding effects of a solid SEO strategy. [03:47] Targeting people based on what parts of your site they interact on. [04:10] Rotating between different versions of an ad. [05:46] Partner with relevant products and splitting the costs. [04:42] That is it for today! [04:45] Go to marketingschool.io/pro to learn more about our free community.   Links Mentioned in Today’s Episode: VWO Optimizely Google Optimize B8TA   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1681, we talk about how to buy a business when you don't have a lot of money! We get into why this task does not have to be as hard as many of us think, the array of financing options that are worth checking out, and a few resources that can help along the way. Tune in to hear how you can start out on this exciting path! TIME-STAMPED SHOW NOTES: [00:29] Today’s topic: How to Buy a Business When You Don't Have Tons of Money. [00:39] Why to consider buying a business in the first place. [01:22] The story of Single Grain; the merger and acquisition, and lessons learned. [02:15] Finding the money through different means that will suit you. [02:50] It's not as hard as you may think if you find the right business. [03:20] Buying businesses at a small scale and building from there. [04:11] There are so many different financing options to look into! [03:30] Helpful resources for getting into the business acquisition game.  [04:42] That is it for today! [04:45] Go to marketingschool.io/pro to learn more about our free community.. Links Mentioned in Today’s Episode:   Pipe Buy Then Build HBR Guide to Buying a Small Business   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

The Best Social Channels for Organic Growth In episode #1680, we talk about the social platforms that provide the best scope for organic reach. In today’s pay-to-play landscape, reaching a wide audience organically seems less and less possible. There are still many different hacks and creative strategies you can use to get lots of followers on well-known and lesser mentioned platforms though. Tune in to learn more. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Best Social Channels for Organic Growth [00:35] Build your following organically using visual posts on Pinterest. [01:13] The reach LinkedIn offers, especially in the B2B space. [01:49] Quora ranks high on google, so answering Quora questions can get you followers. [02:36] Don’t forget about YouTube, the second largest search engine in the world. [03:16] TikTok is offering big reach so they don’t get crushed by Instagram. [03:35] New features on social platforms get more love. [04:15] Exploring YouTube shorts and Snapchat spotlight. [04:35] That’s it for today! [04:36] Go to marketingschool.io/pro to learn more about our community. Links Mentioned in Today’s Episode:   Noah Kagan AppSumo Gary Tan   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Should You Self-Publish Your Book or Go Traditional? In episode #1679, we weigh up the pros and cons between traditional and self-publishing. If you are trying to gain credibility as a thought leader in your field, one of the best ways to do this is by writing a book. Neils shares his experiences having gone the traditional route and Eric speaks about why he has chosen a hybrid strategy for his new book. Tune in today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Should You Self-Publish Your Book or Go Traditional? [00:30] The differences and pros and cons between traditional and self-publishing. [01:46] Why traditional publishers can be annoying. [02:25] Traditional publishers help you publicize your book. [03:03] Limitations to the freedom of the author who publishes traditionally. [03:38] How Eric is getting the best of both worlds using hybrid publishing. [04:40] That’s it for today! [04:44] Go to marketingschool.io/pro to learn more about our community.   Links Mentioned in Today’s Episode:   Hustle Leveling Up Page Two   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Ask Yourself This Before You Post on Social Media In episode #1678, we consider the main things you should ask yourself before posting a piece of content on social media. What many people don’t realize is that if your posts get low engagement in general, they will be shown to fewer people in the future. With this in mind, it is important to apply a quick filtration framework before you make that next post, and today you’ll learn more about how it works. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Ask Yourself This Before You Post on Social Media. [00:30] Would you re-share this piece of content if someone else shared it? [01:47] Algorithms show your content less if it tends to get low engagement. [02:08] Aim for content that is informative, concise, and to the point. [02:48] Why Eric loves Warren Buffet’s annual letters. [03:13] Don’t push out content that is mediocre. [03:40] That’s it for today! [03:37] Go to marketingschool.io/pro to learn more about our community.   Links Mentioned in Today’s Episode: Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1677, we talk about how to stand out on social media in 2021. While trends always change and people keep finding new ways to go viral, the basic principle of zigging where others zag is still as relevant as ever. Tune in and hear about how to stay cutting edge and agile while continuing to bring in the views and likes. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How To Stand Out on Social Media in 2021. [00:37] How trends change and the value of zigging while others zag. [01:17] Look for what is doing well and latch onto that type of content. [02:18] How this podcast has differentiated itself. [02:45] Jumping onto platforms while they are still young. [03:38] Bringing back older trends that end up functioning like new ones. [03:53] That’s it for today! [03:54] Go to marketingschool.io/pro for a free, 14-day trial of our community.   Links Mentioned in Today’s Episode:   Gary V Chris Do   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

5 Powerful Ways to Monetize Your Blog Fast In episode #1675, we give you five proven ways to monetize your blog fast. If you build a website and start to get some traffic on it, you might as well implement the absolute best ways to make money from it in whatever way possible. Tune in to hear about using tracking pixels, selling native ads, linking affiliate products, and more!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 5 Powerful Ways to Monetize Your Blog Fast. [00:30] Use affiliate products that you add links to on your blog. [01:01] Add tracking pixels; companies pay a lot for the data they gather. [01:33] Sell native ads. [02:10] Add a consulting page to your website. [02:42] Sell courses that relate to your topic. [03:17] That’s it for today! [03:24] Go to marketingschool.io/pro to get a free 14-day trial of our marketing community.   Links Mentioned in Today’s Episode:   Clutch   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

How to Rank Higher By Writing Shorter Content In episode #1674, we talk about how you can rank higher by writing shorter content! Although creating larger pieces of content can help your SEO ranking, it is not the only way to boost your visibility. Tune in today to hear us talk about how you can use links, user experience, multimedia, and more to hit that number one spot! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Rank Higher By Writing Shorter Content. [00:35] Why word count is not everything! [01:04] Focussing on user experience as a way to rank higher. [02:04] Aiming for the 'rank zero' position and getting a snippet featured! [02:53] The power of linking to other articles and branching out into related topics. [03:27] Including multimedia in posts to aid the ranking of your content. [03:45] The power pages concept; creating useful sub-topics under a larger banner. [04:59] Go to levelingup.com to order a copy of Eric's new book! Links Mentioned in Today’s Episode:   ClickFlow Beginners Guide to SEO by Moz   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Does the Skyscraper Technique Work in 2021? In episode #1673, we discuss whether the Skyscraper Technique still works in 2021. We have spoken often about this great method for creating content and links, developed by our good friend Brian Dean, but we thought it was about time to reevaluate its use in the new year. Tune in to hear about how it can still be effective, misunderstandings to avoid, and a whole lot more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Does the Skyscraper Technique Work in 2021? [00:28] A refresher on the Skyscraper Technique and the brains behind it, Brian Dean. [01:14] Ways in which the technique is still working and how it is being misunderstood too. [02:37] Word count is not the most important thing, it's about value. [03:54] The example of Wikipedia and why this proves the importance of updating content. [04:37] Usability, links and more to improve you traffic! [04:56] That is it for today! [04:59] Go to marketingschool.io/pro for 14 days free in our marketing community!   Links Mentioned in Today’s Episode:   Backlinko Ahrefs Ubersuggest  Wayback Machine   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

What’s Google’s #1 Ranking Factor for 2021? In episode #1672, we show you what Google’s number one ranking factor will be in 2021. In short, it’s user experience. But there’s a little more to it than that. There are many factors involved in user experience, with some of the most important ones including bounce-backs and click-throughs. In essence, it’s all down to retention and how well you serve your customer. In this episode, we offer some vital frameworks for you to use. These include loading times, first input delay, and accumulative layout. To hear about these in more detail, be sure to join us today!  TIME-STAMPED SHOW NOTES: [00:21] Today’s topic: What is Google’s number one ranking factor for 2021?  [00:41] Google is all about showing websites with the best user experience. [01:20] We define what user experience is. [01:56] What core web vitals are. [02:52] Think about what kind of user experience you enjoy. [03:10] What usability really means. [03:37] That’s it for today!   Links Mentioned in Today’s Episode:   Search Engine Land Screaming Frog   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Will AI Content Writers Replace Humans? In episode #1671, we explore the topic of whether AI copywriters will replace humans. With the advent of GPT-3, an open-source library for generating language, we have seen an influx of tools that leverage it to perform all kinds of copywriting tasks. While this might present a threat to human copywriters, Kai-Fu Lee said that AI will never be able to be truly creative. Tune in to find out whether AI copywriting tools will save you time or take your job away! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Will AI Content Writers Replace Humans? [00:44] AI copywriting tools built off GPT-3. [01:06] The lack of creativity of AI copywriting and how long this will take to fix. [01:47] The one thing you cannot take away from humans is creativity. [02:22] While it wont replace the best humans, there are indisputable uses for AI. [02:45] Will AI copywriting tools actually save time? [03:17] How will competing tools survive when they are built on open-source tech? [04:03] That’s it for today! [05:20] Go to levelingup.com to check out the book Eric is about to release! Links Mentioned in Today’s Episode:   Conversion.ai Copy.ai Copysmith.ai Kai-Fu Lee   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

How To Grow Your Search Traffic Predictably In episode #1670, we give you the best strategies for growing your SEO traffic. Social media platforms offer instant gratification if you make a post that goes viral, whereas the project of growing SEO traffic is a slow slog. If you are willing to put in the time and be consistent though, you will see amazing compounding effects over time. Tune in to learn about creating content around top keywords in your niche, building links to your blog, how to divide your time between the two, and more. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How To Grow Your Search Traffic Predictably [00:44] Strategies Eric implemented to grow traffic on the Single Grain website. [01:08] Increase the frequency of content publishing. [01:14] Link-building strategies like posting guest content on other blogs. [01:36] Being consistent and experiencing compounding effects over time. [02:08] Neil’s process for building traffic. [02:15] Find the keywords your competitors rank for that you don’t. [02:50] Crank out content on the terms that you don’t rank for. [03:06] Find your declining articles and update them. [04:00] Focus more on serving your audience than algorithm updates. [04:20] SEO is a slow slog compared to the quick fix of social media platforms. [04:50] How Neil divides his team between creating new content and updates. [05:19] That’s it for today! [05:20] Go to marketingschool.io/pro to start your free trial in our marketing community. Links Mentioned in Today’s Episode:   Ahrefs   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

The Quickest, Easiest Way To Connect With Top Influencers In episode #1669, we share our best strategies for connecting with top influencers. When you want to connect with influencers there are definitely quick ways that you can use to do that, but will those connections develop into lasting, two-way relationships? Tune in today to find out some of the pros and cons of both long and short-game approaches to connecting with top influencers! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Quickest, Easiest Way To Connect With Top Influencers. [00:33] The influencers Eric connected with after hosting a Clubhouse room with Howard Marks. [01:44] Build lasting, two-way relationships by offering a lot of free help first. [03:18] The concrete results that Eric got by using his quick approach. [04:39] How your approach to connecting with influencers changes as your clout grows. [05:08] That’s it for today! [03:24] Go to marketingschool.io/pro to start your free trial in our marketing community.   Links Mentioned in Today’s Episode:   Howard Marks   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

7 Marketing Trends We're Excited About for 2021 In episode #16, we share seven marketing trends we're excited about for 2021! We discuss the prospects of Instagram Live interviews, the resurgence of email newsletters, YouTube, and the ever-present power of community building. For these and more, tune in to hear why you should be excited too! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Marketing Trends We're Excited About for 2021. [00:29] The possibilities of recording on Clubhouse; even more to look forward to! [00:52] Instagram Live interviews and why we can expect more and more of these. [01:17] The power of community and the rising tied that raises all boats. [01:53] Why free tools might surpass the popularity of content marketing this year. [02:19] The comeback course that email newsletters are on right now. [02:57] The steady and strong rise of voice technology and particularly voice search. [03:50] What's old is now new; the continued value and growth of YouTube.  [04:18] That is it for today! [04:20] Go to https://www.levelingup.com/ to learn more about Eric's new book!   Links Mentioned in Today’s Episode:   Clubhouse Slack Substack Andreessen Horowitz MailChimp Ghost The Hustle Morning Brew Jetson OC&C MrBeast Leveling Up   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

7 Marketing Tools We Love For 2021 In episode #1667, we talk about seven marketing tools that we love for 2021! From old favorites like Metadata and All in One SEO, to Piñata Farms and Recurly, these tools are guaranteed to boost your content creation, targeted marketing and more! Tune in to hear our favorite picks for the year ahead. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Marketing Tools We Love For 2021. [00:30] The usefulness of Lately for optimizing your content. [01:08] How Recurly can help you with your subscription management. [02:00] The rise of meme culture and tools like Piñata Farms for meme creation. [02:27] Compiling and collating all your relevant data in Google Data Studio. [02:54] The power of the Circle community for content creators. [03:13] Get ready for the revamped version of the All in One SEO pack for WordPress! [03:35] Metadata for account-based marketing; finding specific targets.  [04:03] That is it for today! [04:24] Go to http://marketingschool.io/pro for a free trial of our Marketing School Community!   Links Mentioned in Today’s Episode:   Lately Recurly Piñata Farms Elon Musk Clubhouse Google Data Studio Circle All in One SEO Metadata.io   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

When You Should Consider BUYING Email Subscribers In episode #1666, we talk about when you should consider buying email subscribers. At the end of the day, paying for subscribers only makes sense if your business model is already good enough for an investment like this to generate ROI. If this is the case, there are also some best practices for how to go about paying for subscribers, so tune in to hear what they are! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: When You Should Consider BUYING Email Subscribers. [00:27] Different ways of buying email subscribers. [00:46] A method of buying subscribers we don’t recommend. [01:08] Advertising on the email lists of your competitors. [01:53] How to look at your numbers to see if paying makes sense. [01:53] Ways some of the best newsletters are incorporating this strategy. [03:15] Don’t spend if your funnel is poor, or you have bad conversion rates and LTVs. [03:23] Go to marketingschool.io/pro to sign up for a 14 day trial for only $1.   Links Mentioned in Today’s Episode:   Billy Gene Is Marketing Morning Brew The Hustle   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

How Email Marketing Will Change in 2021 In episode #1665, we will talk about how email marketing will change in 2021. We have already begun to see added functionality in emails as far as being able to sell or purchase products from within the email itself. As far as newsletters, we believe that bundled subscriptions will emerge due to the benefits they provide to both writers and audiences. Tune in to learn more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How Email Marketing Will Change in 2021. [00:27] The ability to sell or purchase products from within an email. [01:58] Bundled subscriptions that will emerge in the newsletter space. [02:51] That’s it for today! [02:52] Go to marketingschool.io/pro to sign up for a 14 day trial for only $1. Links Mentioned in Today’s Episode:   Lululemon Substack Verge TechCrunch Apple Pay   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Today we are going to talk about 'The Smart Marketing Strategies That Foundr Used To Build A Long Term Business' Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

5 SEO ‘Quick Fixes’ To Boost Your Site Today. In episode #1664, we share five quick fixes that you can apply to your website to boost its SEO.  These hacks are so simple but you’d be surprised how many people don’t use them even though the gains they offer are so significant. From putting your dynamic content on a CDN to simply optimizing your site’s UI, tune in today to hear all five SEO hacks! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 5 SEO ‘Quick Fixes’ To Boost Your Site Today. [00:27] Put both your static and dynamic content on your CDN. [01:30] Update your content to boost your site’s traffic. [01:56] Make your website as user-friendly as possible. [02:33] Use the Ahrefs SEO Health Tool to check your SEO score. [02:51] Get the top ten pages from Google Search Console and link to them in your blog. [03:15] That’s it for today! [03:24] Go to marketingschool.io/pro to sign up for a 14 day trial for only $1.   Links Mentioned in Today’s Episode:   Google Page Insights Pingdom Content Decay Google Page Experience Ahrefs Google Search Console   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.