In episode #2055, we talk about how marketing is shifting in 2022! We believe that media and branding are the two biggest forces right now and that they will continue to spearhead how businesses market themselves. Tune in to hear about the trends that we are noticing, and how NFTs may evolve in the next few years. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How Marketing Is Shifting in 2022. [00:39] Brands are more powerful than ever.  [01:12] Not so many new businesses are focusing on branding. [01:30] The rise of media, and why big companies are investing in the sector. [02:27] Why PR influencers are becoming more and more dominant. [02:50] The herd mentality that governs any big trend. [03:21] NFTs and the fear of missing out; what is driving this push the most? [03:55] A few predictions about Apple and the world of texting in 2022.  [04:19] That’s it! [04:30] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Bill Gates Andreessen Horowitz HubSpot The Hustle  Business Insider Morning Brew WeWork Antonio Brown Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2054, we talk about why we are so big on saying 'no' these days! After many trials and tribulations in the business world, we have learned that focus is the number one factor in the success of any venture, and you cannot focus if you are overstretched and distracted. Tune in to hear some great examples of how to say 'no' and what this can do for you and your next project!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Why We Are Big On Saying 'No' These Days. [00:26] You only have so much time every day, focus on what is important! [00:45] The common denominator of focus as the mechanism for success. [01:30] Playing and winning at the resource allocation game of business. [02:19] The best ways to let people down easy when you say no. [02:50] How some of the biggest names communicate a 'no'. [03:40] Maintaining focus in the early days of a business is vital! [04:22] Unfortunately, we can tell you all of this, but experience is the best teacher.  [04:30] That’s it for today! [04:36] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Bill Gates Warren Buffett Steve Jobs MP Digital Mark Cuban  Seth Godin Gary V    Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2053, Neil and Eric talk about the algorithm-driven future of digital marketing, which is coming fast! For many marketers, their main focus tends to be geared towards producing engaging content, creating backlinks, and going viral. Because of this, they don’t always have up-to-date knowledge on different algorithms that will help them optimize their content on each platform. Tune in to learn some of the simple ways you can start to make massive strides in how you use the algorithms of different platforms! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: The Algorithm-Driven Future Of Digital Marketing Is Coming Fast. [00:25] What marketers tend to focus on, and why they need to learn about how algorithms differ between platforms. [01:02] A breakdown of how to optimize your content for the YouTube algorithm. [02:36] If you’re going to spend time creating content, it’s worthwhile optimizing your marketing for algorithms and platforms you’re engaging with. [02:55] Some of the online resources you can use to keep track of algorithm trends and updates. [03:21] Why there’s no template for what type of content is successful. [04:13] How YouTube’s algorithm favors videos that do well in the first 24 hours, and how to leverage that mechanic. [04:44] That’s it for today! Don’t forget to rate, review and subscribe! [04:55] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   YouTube Studio Search Engine Land Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2052, Neil and Eric discuss 5 SEO tips you should start following today. Learn how building your brand will benefit your SEO, and get an introduction to the tools that will help you elevate your user experience reliably and consistently. SEO is everywhere; learn how you can start incorporating it into all of your content, today! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 5 SEO Tips You Should Start Following Today. [00:25] Why building a brand will benefit your SEO. [00:51] The benefits of leveraging Google’s products, including platforms like YouTube. [01:28] How to use free tools to generate more backlinks. [01:53] Some of the tools you can use to elevate user experience. [02:25] Remember to incorporate SEO with whatever type of content you’re creating. [03:48] That’s it for today! Don’t forget to rate, review and subscribe! [03:53] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   Code Canyon PageSpeed Insights Schema.org Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In today’s episode, we continue our NFT compilation series where we take a nuanced look at NFTs, the implementation of Web3, and how it will affect business and marketing in the future. For today’s installment, we get together with Matt Colon, Global President of Music at YMU, to talk about his work with Steve Aoki, the documentary I’ll Sleep When I’m Dead, and the launch of A0k1verse NFTs. In our conversation, Matt gives an overview of how NFTs feature in the music industry, why it’s so much more complex than NFTs that are made to trade visual art, and how the concept of ownership has transformed in the digital era. Tuning in you’ll hear Matt break down how they built a tokenized membership community, their long-term vision for the project, and how NFTs are connecting audiences and musicians in a novel and unprecedented way. Matt describes the future ecosystem he envisions, how digital passports would work, and some of the artists who are already involved. He also delves into his thoughts on Web3, the importance of storytelling, and why he is preparing for a massive paradigm shift. To learn more about NFTs, Web3, and the music industry, be sure to tune in today! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Creating Steve Aoki's Netflix Documentary, A0k1verse NFTs, and more with Matt Colon. [00:20] Introducing today’s guest Matt Colon, Global President of Music at YMU. [01:07] Matt’s background and some of the figures he’s worked with like Steve Aoki. [02:17] An overview of how the world of NFTs relates to the music industry in general. [04:53] What NFTs can accomplish for musicians. [07:03] Matt’s perspective on the value of NFTs and the concept of ownership in the digital age. [10:28] How Steve Aoki is tackling NFTs and mobilizing his fanbase. [12:15] Steve’s broad reach and his incredible touring record.  [12:48] A breakdown of the tokenized community they have built for Steve Aoki. [14:30] A0k1verse and the long-term goals of their NFT project. [18:25] The documentary I’ll Sleep When I’m Dead, which Matt produced, about Steve Aoki, and how it has affected Steve’s brand. [20:04] How its Netflix release changed the documentary’s impact. [21:19] Steve’s relationship with the director and how the documentary became a father-son story.  [24:11] Matt shares his ten-year outlook on NFTs, Web3, and the accompanying paradigm shift. [28:50] Matt shares his favorite book of the moment. [29:11] Why you shouldn’t have to micromanage your employees. [31:49] That’s it for today! Don’t forget to rate, review and subscribe! [31:49] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   A0k1verse Matt Colon on Instagram Matt Colon on Twitter Doodles Doodles NFT   No Rules Rules: Netflix and the Culture of Reinvention I’ll Sleep When I’m Dead   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2050, Neil and Eric talk about what they’re excited about for YouTube for 2022. Most people are not aware of this, but of all the platforms out there, YouTube has paid out the most to creators. Tune in to learn about some of YouTube’s most exciting upcoming innovations and how Neil and Eric will continue to grow their channels going forward. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: What We're Excited About for YouTube for 2022. [00:25] Eric’s thoughts on the blog post by YouTube’s CPO called A Look at 2022: Community, Collaboration, and Commerce. [00:48] Some of the ways that YouTube is continuing to innovate its online offerings. [01:24] Why YouTube is becoming the main hub for any type of video content. [03:32] How Neil and Eric will be continuing to grow their YouTube presence in the future. [03:57] That’s it for today! Don’t forget to rate, review and subscribe! [04:05] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   A Look at 2022: Community, Collaboration, and Commerce Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2049, Neil and Eric debate whether Google search is dying. Other platforms like Reddit, Twitter, and Instagram have seen a steady rise in their numbers. How is the behemoth company Google doing in comparison? TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Is Google Search Dying? [00:33] Why Google search is not dying. [00:57] Some of the statistics around Google and its competitors. [02:21] Why SEO is not dying, it’s just becoming a bit more difficult. [02:36] That’s it for today! Don’t forget to rate, review and subscribe! [02:43] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2048, Neil and Eric talk about modern marketing tactics that are too complex for old people like them. Tuning in you’ll hear Neil explain why you should maximize what’s working for your marketing before chasing new trends. We also talk about some of the more modern channels for marketing and how to explore them.  TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Modern Marketing Tactics That Are Too Complex For Old People Like Neil & Eric. [00:45] Why you should maximize on what’s working before chasing new trends. [01:10] Some of the more modern channels that are opening up like TikTok and the metaverse. [02:10] Remember to leverage tried and trusted strategies before trying out new trends. [02:38] That’s it for today! Don’t forget to rate, review and subscribe! [02:45] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2047, Neil and Eric discuss 7 networking strategies to connect with world-class people. We all have different ways of connecting with people. Based on whether you're an introvert or an extrovert you'll have a certain preference for which type of social situations allow you to feel most comfortable in. Tune in to hear Neil and Eric’s tried and true methods for connecting with world-class people and building deeper relationships. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 7 Networking Strategies To Connect With World-class People. [00:30] Why hosting dinners are a great way to connect with people. [01:15] Connect with people online and build deeper relationships by addressing their online problems. [01:32] Follow up after meeting someone and deepen that relationship. [02:04] Provide thoughtful and well-crafted responses to high-profile tweets. [02:23] How to use DMs on different platforms to connect with people. [03:14] How to use interviews to connect with other people and expand your network. [03:31] Use a CRM tool to remind you to connect with people.  [04:48] That’s it for today! Don’t forget to rate, review and subscribe! [04:52] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   Decks Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2046, Neil and Eric interrogate what Neil learned from responding to 75,441 comments. When you respond to thousands of comments you build a deeper relationship with your audience. Tuning in you’ll gain insight into what Neil has learned from responding to tens of thousands of comments and what his practical tips are for getting through them all! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: What Neil Learned From Responding to 75,441 Comments. [00:30] How responding to so many comments helped Neil build a deeper connection with his audience. [01:08] Some of the in-depth responses that Neil has given to people who have left comments and the amount of work that goes into that. [02:08] Neil’s practical tips on how to prioritize comments. [02:39] How to use comments for finding topics for your content. [03:40] That’s it for today! Don’t forget to rate, review and subscribe! [03:45] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2045, Neil and Eric talk about whether personality tests actually help you pick the right marketers. Personality tests are great for a lot of things. They help you identify traits that team members might have in common while also better understanding one another’s strengths and weaknesses. Learn about the personality tests that Neil and Eric use and why personality tests aren't necessarily the best way to find good marketers. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Do Personality Tests Actually Help You Pick the Right Marketers. [00:30] Some of the personality tests that are out there and which ones we use. [01:32] Why personality tests are great for team cohesion. [01:42] Why personality tests aren’t necessarily well equipped to determine whether someone will be a good marketer. [04:44] That’s it for today! Don’t forget to rate, review and subscribe! [04:48] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   PrincipleYou PrincipleUs Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

For decades the music industry has been wildly imbalanced, with only a fraction of the 40-billion-dollar industry going towards musicians. Today’s guest is on a mission to disrupt the status quo and give fans the power to directly participate in the careers of their favorite artists. Many of our listeners will be familiar with Justin Blau, also known as 3lau, a famous DJ, electronic dance music producer, and the CEO and co-founder of Royal, a music investment platform that allows fans to easily invest in artists and earn royalties alongside them. As part of our NFT compilation series, we sat down with Justin to discuss his new company, the Web3 space, and why he is so excited about it. In our conversation, Justin breaks down his journey, from studying finance to dropping out to pursue his fast-growing DJ career, to founding Royal. He unpacks some of the lessons he’s learned, why he never expected to sell his NFT for 11.7 million dollars, and some of the challenges Royal is expected to face as it grows. He also talks about the siloed nature of the Web3 space, why he believes in Web2.5, and the importance of adjusting your perspective and staying in touch with the needs and wants of the mainstream. Be sure to tune in to this fascinating conversation on the possibilities of Web3, the music industry, and much more! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Selling An NFT for $11.7M, Raising $71M from a16z for his Music NFT Startup, Royal, with Justin 3lau. [00:20] Introducing today’s guest: CEO and Co-Founder of Royal, and well-known DJ, and electronic dance music (EDM) producer, Justin Blau, also known as 3lau. [01:04] How Justin co-founded Royal and how it allows fans to invest in musicians they love. [01:41] Justin’s unique journey from studying finance and being a DJ to co-founding Royal. [03:53] How the music industry makes money, the disproportionately small amount that currently goes to artists, and how Royal disrupts that model. [04:51] An overview of Justin’s past and upcoming NFT projects. [06:21] Some of the biggest challenges that Royal will be facing as they grow. [06:35] Why Justin refers to Royal as a Web2.5 platform.  [07:46] How Justin balances being a musician and a startup co-founder. [08:57] Justin’s insights into Web3 and how the insularity of the industry sometimes results in people losing perspective of what the mainstream world wants. [10:31] How Justin put together an exceptional team for his startup. [11:22] An overview of how Justin went about selling his NFT for 11.7 million dollars. [13:01] How Royal is currently being marketed and why most of its growth has been organic. [14:14] Resources to better understand Web3 and NFTs, and why Justin refers to them as limited digital assets. [15:12] The time it took Justin to grow his reach at the start of his music career.  [17:08] Justin answers our rapid-fire questions! Learn about his favorite business book, favorite business tool, and more. [18:03] That’s it for today; Don’t forget to rate, review and subscribe! [18:03] Go to https://marketingschool.io/live to learn more.   Links Mentioned in Today’s Episode:   Justin Blau on LinkedIn 3lau on Twitter 3lau on Instagram 3lau on Facebook 3lau Royal Oura Ring Oculus The Intelligent Investor Rev Ed.: The Definitive Book on Value Investing Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2043, Neil and Eric break down which Super Bowl Ads won, according to YouTube. Adverts during the Superbowl can get pretty crazy. They also have big budgets and can afford appearances by A-list celebrities like Scarlett Johansen. Tune in to learn why creativity is always the X-factor in advertising and how you can gain affordable access to celebrities and integrate it into your marketing. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Which Super Bowl Ads Won, According to YouTube. [01:15] Hear about the top three adverts that received the most views. [02:04] Why original ideas do so much better as adverts than a boring rehash of the same type of thing. [02:55] How celebrity appearances can boost views and conversions and how you can affordably integrate a celebrity into your marketing. [03:45] Why creativity is the X factor for successful adverts. [04:08] That’s it for today! Don’t forget to rate, review and subscribe! [04:13 ] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   Cameo Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2042, Neil and Eric talk about how TikTok is changing the way we shop. TikTok is an undeniably addictive app, it’s entertaining, uplifting, and has an incredible algorithm. Tune in to learn how TikTok is leveraging entertainment, storytelling, and emotion to change the way we shop. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How TikTok Is Changing The Way We Shop. [00:30] Neil and Eric’s stories of the things they’ve bought through TikTok and why. [02:11] How TikTok is changing the way people buy through storytelling and engagement. [03:23] Some of TikTok's impressive stats and why you may want to add it to your arsenal. [04:30] That’s it for today! Don’t forget to rate, review and subscribe! [04:35] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   TikTok to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2041, Neil and Eric break down 5 tips to future-proof your content marketing career from AI. When it comes to your marketing career, AI may seem intimidating, but it doesn’t need to be the enemy. Tune in to learn how to leverage AI so you can spend more time being creative and promoting your content! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 5 Tips To Future-Proof Your Content Marketing Career From AI. [00:27] How to use AI tools to speed up your content creation. [01:05] Why AI is unlikely to replace human creativity. [01:26] Find ways to remain inspired and feed your creativity. [02:21] Focus on the visual aspects of your marketing. [02:55] How to embrace AI tools and augment yourself. [03:35] Focus on other aspects of the process rather than just creating content. [04:15] That’s it for today! Don’t forget to rate, review and subscribe! [04:21] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2040, Neil and Eric talk about 6 ways digital marketers must change. We’ve seen a lot of developments in digital marketing over the past ten years. In our conversation, we discuss how to adapt as a digital marketer in today’s media landscape, and how to continue to evolve your craft and your business. Tuning in you’ll learn about the importance of delegation, recruitment, why you should always be experimenting, and much more! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 6 Ways Digital Marketers Must Change. [00:30] Why digital marketers need to adapt and learn how to use AI. [01:04] The importance of mastering the art of delegation and recruiting. [01:59] How to experiment as a marketer and why it’s important. [03:10] The concept of omnichannel and how to hit the best channels. [03:55] Why you need to be discerning about the marketing information and advice that is currently out there. [04:51] The importance of doing your own research. [05:18] The blue ocean strategy and why it’s about thinking long term.  [06:20] That’s it for today! Don’t forget to rate, review and subscribe! [06:24] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   Jasper AI Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2039, Neil and Eric talk about why video content is better than text content, even though Google prefers text. Learn how Google is indexing videos and podcasts, and how emotionally connecting with your audience through video increases your engagement. For all this, and much more, make sure you tune in today! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: why video content is better than text content, even though Google prefers text. [00:30] How Google indexes podcasts and video content. [00:48] The role that engagement plays in whether people seek out your content. [01:24] Why it’s easier to emotionally connect with your audience through video content. [03:51] That’s it for today! Don’t forget to rate, review and subscribe! [04:03] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   Grant Cardone Gary Vaynerchuck Marques Brownlee Logan Paul MrBeast Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2038, Neil and Eric describe how SEO will NOT change in the future. There are a lot of things about the internet that is set to change, but that doesn’t mean you should do away with your entire SEO strategy. Tune in to learn about the importance of keywords, user experience, and other core principles that won’t be changing any time soon! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How SEO Will NOT Change in the Future. [00:25] Why an excellent headline will always be essential. [01:23] Why platforms will continue to prioritize the most up-to-date content. [01:47] Learn how engagement metrics and votes of confidence will remain important. [02:34] Keywords and why they will always be a cornerstone of SEO. [03:25] The role that user experience will continue to play in SEO. [03:50] Why Google is optimized for user metrics. [05:03] That’s it for today! Don’t forget to rate, review and subscribe! [05:13] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Whether you’ve already invested in NFTs, are skeptical of the crypto movement, or getting ready to market in the burgeoning Web3 space, it’s undeniable that a lot of change is happening. This week on the show Eric gets together with Justin Kan (Cofounder of the mega streaming platform, Twitch, and Cofounder of the new gaming NFT marketplace, Fractal) to talk about his career in Silicon Valley, the most important lessons he’s learned, and how focusing on internal goals have transformed his life. Tune in as we chat with Justin about everything from gaming NFTs, to how he chooses to angel invest, to why he continues to love building startups, and so much more!  TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Selling Twitch for $1B, Creating a Gaming NFT Startup, Leveling Up in Life with Justin Kan of Fractal. [00:21] Introducing today's guest, Justin Kan. [01:15] Justin’s career in Silicon Valley and how he founded Fractal, a gaming NFT marketplace. [02:11] Why Justin predicts that gaming NFTs will be even bigger than streaming gaming. [05:01] An overview of Fractal and how it works. [05:53] Justin’s thoughts on the Web3 revolution and why crypto is the most interesting place to be building. [08:25] How Justin built and launched the Fractal brand. [09:19] Why Justin continues to build start-ups: it’s creative and fun.  [09:58] The long hours that a lot of employees in the crypto space are working and why it’s unsustainable. [11:43] Justin’s dedication to living holistically and consciously and how that informs his decision-making. [13:32] Some of the executive coaches that Justin has worked with over the years. [15:41] Insights into Justin’s experiences at an Ayahuasca retreat and how it changed his life.  [19:29] How to take action and break the everyday patterns of your life. [20:23] The concept of Imposter Syndrome and Justin’s experiences with it for much of his life. [21:56] The trappings of the hedonic treadmill and focusing on external goals. [23:03] The level of internal work and dedication that has helped Justin achieve calm in his life.  [24:19] Justin’s current goals behind his content output. [27:12] How Justin is keeping track of the Web3 space and what he’s most interested in. [28:03] The games that Justin is most excited about. [29:19] The potential use cases for land in the metaverse.  [30:32] Justin’s investments in NFTs and why it’s centered on learning rather than financial gain. [32:58] Justin’s angel investing and what he’s interested in right now. [34:22] An overview of Justin’s current investments in crypto and why he does it through investment funds. [36:29] Some of the daily practices that help Justin get a good start to the day. [37:40] Hear about Justin’s favorite current business tool. [38:31] That’s it for today! Don’t forget to rate, review and subscribe! [38:31] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   Justin Kan Justin Kan on Twitter Fractal on Twitter Twitch Fractal Fractal Radio Solana The Sandbox NFT Worlds Decentraland Notion Justin Kan’s Notion Video on YouTube: My Secret Productivity Hacks ft My Real Notion Setup Signal Shogun by James Clavell Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2036, we talk about how Snap is sharing ad revenue, and the future this heralds. While content creators and social media platforms feed off of each other, it is mostly the platforms that make the money from monetizing content. Snap is changing this, and we talk about how creators will stop gravitating to platforms that don’t fall in line. We also speak about how things will continue to become more democratized with the advent of Web3. Tune in today! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Snap is Sharing Ad Revenue, Here's What Will Happen Next. [00:26] Why platforms and creators need each other.  [01:00] The model Facebook uses to take most of the ad revenue. [01:10] How Snap is starting to share revenue with content creators. [02:18] Transitioning to a decentralized and democratic Web3 model. [04:29] That’s it for today. [04:30] Go to https://marketingschool.io/live to learn more! Links Mentioned in Today’s Episode:   Snapchat Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below   Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2035, we share an ad format that is going to become very popular in 2022. The format is using influencers to promote your product or service,  and we dish out a few different approaches to using this strategy. To hear how you can boost conversions using this simple method, tune in today! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: This Ad Format is Going to Become Really Popular in 2022 (Will You Use It?) [00:28] Using influencers to promote your product or service. [00:51] Filming video ads with influencers promoting your product. [01:38] Examples of influencers that have boosted conversions. [02:36] Thoughts on the best way of collaborating with influencers. [03:02] That’s it for today. [03:03] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below   Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2034, we give you three quick things you can do every day to get more traffic. While it might seem like a tough slog at first, building your traffic is not rocket science. By following strategies like the ones we share, you are guaranteed to see your traffic compound over time. So be sure to tune in and hear about consistently posting content, using push notifications, and building a social media ring today. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Three Quick Things You Can Do Everyday to Get Traffic. [00:30] Start using push notifications to get people to subscribe. [01:01] Being consistent even if you don’t have an audience. [01:40] Doing collaborations once you have refined your voice and style. [02:31] Building a social media ring. [02:57] That’s it for today. [02:58] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below   Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2033, we talk about why GIFs are the future of product screenshots. In the early days of product screenshots, people were excited about the prospects of video for boosting conversions. GIFs one-up video in many respects though, because they can be delivered with more immediacy. However, when it comes to conversions, there is one thing that beats any form of product display, so be sure to tune in to hear what that is! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Why GIFs Are the Future of Product Screenshots. [00:28] The problem with newer formats for displaying products. [01:06] Why GIFs are theoretically better than videos for displaying products. [01:17] What Neil found out when he tested images versus GIFs. [02:34] The time-to-value ratio for GIFs. [03:05] How to create your own GIFs. [03:30] Why the content is more important than the GIF or video. [04:40] That’s it for today. [03:25] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2032, Neil and Eric talk about how to release a new redesign without affecting your traffic. Keeping your traffic consistent during a redesign is simpler than you might think, but it’s important to always keep SEO in mind to ensure you don’t end up worse than when you started. Tune in to learn more about how to ensure a smooth transition, some of the technical details to watch out for, and what NOT to do! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to Release a New Redesign Without Affecting Your Traffic. [00:26] How to adjust your structure, and how you’re linking your pages together, so as not to affect traffic. [00:54] Make sure your new page is loading at the same speed, or faster, than your previous installment. [01:00] Be conscientious about which keywords you are using. [01:16] Some technical details to bear in mind. [01:38] What not to do during a redesign and what Neil and Eric have learned from working with clients. [03:18] That’s it for today! Don’t forget to rate, review and subscribe! [03:25] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   Screaming Frog Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2031, Neil and Eric talk about how SEO will change in the future. Learn how SEO will increasingly expand beyond Google, and how it is already featuring in places like Amazon and Airbnb. You’ll also hear more about Web3 and the importance of brand recognition in SEO. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How SEO Will Change In The Future. [00:28] SEO is starting to happen everywhere, not just Google. [01:51] What Duck Duck Go and Web3 can teach us about SEO. [02:54] Why you should be thinking about how people can shop everywhere. [03:38] That’s it for today! Don’t forget to rate, review and subscribe! [03:46] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   DuckDuckGo Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2030, Neil and Eric reveal the terrifying trend they are seeing in digital marketing and what to do about it. We’re entering a period where digital monopolies no longer have the same amount of sway and power to determine market success. Instead, brand recognition is becoming the most important indicator for marketing success. Tune in to find out how this is changing the digital marketing landscape and why this trend could have an alarming impact on your business! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: The Terrifying Trend We Are Seeing In Digital Marketing. [00:30] The trend we’ve noticed: people are becoming less reliant on platforms and more reliant on brands. [01:10] How brands help you become less reliant on platforms. [02:27] How to build a good brand. [02:54] Why, if you don’t build a brand, you won’t win. [03:25] The four forms of leverage: code, capital, labor, and media. [04:22] Digital marketing is becoming increasingly challenging and why that’s a good thing. [05:04] That’s it for today! Don’t forget to rate, review and subscribe! [05:13] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:     Zero to One: Notes on Startups, or How to Build the Future   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2029, Neil and Eric take a look at 5 quick CRO wins that you can implement easily and quickly. There are lots of quick and easy ways to increase your CRO, whether it’s adding PayPal as a checkout option or allowing multiple sign-in options. Tune in to learn what else you could be doing to increase your CRO! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Top 5 Quick CRO Wins. [00:30] Why you need to add PayPal as a checkout option. [00:43] Other payment methods and landing page tools to increase CRO. [01:20] How to use a two-step checkout. [01:36] Why exit and entrance pop-ups are beneficial for CRO. [02:15] How using sign-ins with platforms like Google and LinkedIn can boost CRO. [02:34] That’s it for today! Don’t forget to rate, review and subscribe! [02:42] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2028, Neil and Eric talk about how to build an amazing marketing team. Recruiting and hiring good workers can prove very challenging in the current market, but that doesn’t mean you are out of options when it comes to building an exceptional marketing team. Tune in to find out how you can find, recruit, and retain the best workers for your company! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to Build an Amazing Marketing Team. [00:35] Neil’s strategy for how to find and hire exceptional marketing talent. [02:00] Some of the practical questions you can pose to your network. [01:58] The kind of skills you should look for in potential marketing managers. [02:44] Why you should hire someone who is a skilled recruiter. [03:56] That’s it for today! Don’t forget to rate, review and subscribe! [04:11] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2027, Neil and Eric unpack their methods for how to drastically improve customer retention. If you’re struggling with customer retention then there are several things that could be causing it, from your positioning to your customer service. Tune in to find out how to identify what is causing more churn than you’d like and how to turn things around! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to Drastically Improve Customer Retention. [00:30] A summary of our definition for customer retention. [01:11] The recommended metrics for customer retention in B2B and SaaS businesses. [01:36] Seven Powers, the concept of switching costs, and how they help retention. [02:27] How communicating with customers and finding out about their needs can improve retention. [03:02] How to use LinkedIn to improve customer retention through your hires. [03:20] Why you need to do continual customer development to ensure retention. [04:18] Why product customer fit and positioning are essential for retention. [06:16] That’s it for today! Don’t forget to rate, review and subscribe! [06:26] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   7 Powers: The Foundations of Business Strategy Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2026, Neil and Eric delve into the tough state of the talent market right now and how to win over the best employees. Hiring new employees at this point in time is especially challenging for a number of reasons, not least of which is the substantial jump in initial salary offerings, even to marketers who are entering the job market for the first time with little to no experience. Learn about the current trends, why it’s not sustainable, and what you can do to snag top talent within your budgetary constraints and compete with bigger companies! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: The Talent Market is Tough Right Now. Here's How to Win Over the Best Employees. [00:25] An account of the experiences companies have been having with prospective employees accepting competing job offers. [01:19] The role that recruiters play in job acquisition and retention. [02:01] How Neil’s company has been affected by the tougher talent market. [02:40] Why the current salaries that employees are being offered are not sustainable. [02:51] How to improve your chances of a successful hire by having a leader join a call with a prospective employee. [04:16] How to use an interview to find out what motivates a prospective employee. [04:29] Asking prospective employees what they’d object to if they received a counter offer. [05:03] What Neil does to get the best talent. [06:32] The concept of boomerang employees and why they are surprisingly common. [07:00] How to help employees achieve their goals outside of work. [07:46] Eric and Neil’s differing opinions on the extent to which a company can be democratic. [11:34] Tweet at us whether you think companies are democracies or benevolent dictatorships! [11:40] That’s it for today! Don’t forget to rate, review and subscribe! [11:43] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:     Who: The A Method for Hiring The Dream Manager: Achieve Results Beyond Your Dreams by Helping Your Employees Fulfill Theirs   Neil Patel on Twitter Eric Siu on Twitter Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2025, Neil and Eric give an update on their TikTok Growth Experiment, where they’re giving away $10,000 to the best video! Tune in today to find out what inspired this experiment, how to enter it, and why they’re excited about TikTok as a platform. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: TikTok Growth Experiment Update: We're Giving Away $10k To The Best! [00:43] How Sam Parr inspired our TikTok growth experiment. [01:33] An overview of our TikTok experiment and how you can take part in it. [02:51] How to find our videos at Marketing School Clips on YouTube and use #marketingschool to tag us on TikTok. [03:11] A rundown of Neil’s high numbers on TikTok. [03:34] That’s it for today! Don’t forget to rate, review and subscribe! [03:36] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   The Hustle My First Million Podcast   Marketing School Clips on YouTube   YouTube TikTok Neil Patel on TikTok Eric Siu on TikTok Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2024, Neil and Eric talk about tactics versus strategies, and which is more valuable long term. Tuning in you’ll hear a breakdown of the distinctions between tactics and strategies and how they work synergistically to ensure the success of your company. Listen in to find out how to incorporate tactics and strategies into your career timeline and get the best out of your business! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Strategy Vs. Tactics - What's More Valuable Long Term?. [00:25] Eric’s definition of tactics and strategies and how they are distinct from one another. [01:18] Neil’s perspective on strategies and tactics and why both are important. [02:17] A framework for how to incorporate tactics and strategies into your career timeline. [03:20] That’s it for today!  [03:23] Don’t forget to rate, review and subscribe! [03:28] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2023, Eric talks with Dr. Ali Abdaal about how he quit his job, grew his YouTube to 2.6m subs, and is now doing $4m+ a year. When the COVID-19 pandemic hit, Ali had been a practicing doctor for only two years. For Ali, it seemed logical to use YouTube to reach a broader audience and introduce them to the educational content he was already producing for aspiring doctors and YouTubers. Since then, Ali’s side business has grown substantially. In our conversation we talk about Ali’s experiences growing up in a family that expected him to be a doctor, how reading The four-hour workweek changed his life, and why teaching is his truest passion. Today’s episode is jam-packed with insightful anecdotes and advice on how to excel at life and business, so make sure you tune in to hear it all! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: how Dr. Ali Abdaal quit his job, grew his YouTube to 2.6m subs and is now doing $4m+ a year. [01:20] Get to know today’s guest, Dr. Ali Abdaal, and how he went from being a doctor to a creator. [03:15] What Ali's YouTube channel focused on when he first started it.  [05:51] How Ali’s side hustle earns him $3 million a year and why YouTube forms the foundation for it. [06:58] Ali’s plans for the future and why teaching is his true passion. [09:05] Why Ali has an aversion to traditional goal setting, and how he prefers to structure his aspirations. [11:08] Why Ali’s current top priority is writing a book that he is proud of.  [12:07] How Ali’s business has grown and it’s main sources of revenue. [13:48] Some of the core lessons Ali has learned in his transition from creator to entrepreneur. [17:31] The book that Ali is currently working on and why it’s important to him. [20:30] The two podcasts that Ali is a part of and why he enjoys it.  [22:08] Some of the ways to grow your podcast audience. [24:15] How Ali learns and retains information based on the medium he’s using. [27:26] Ali’s favorite book of 2020. [28:38] Ali’s most important business tool.  [30:12] That’s it for today, don’t forget to rate, review, and subscribe! [30:12] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   Ali Abdaal: https://aliabdaal.com/ Ali Abdaal on YouTube: https://www.youtube.com/channel/UCoOae5nYA7VqaXzerajD0lg Ali Abdaal on Twitter: https://twitter.com/AliAbdaal The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich: https://www.amazon.com/4-Hour-Workweek-Escape-Live-Anywhere/ The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It: https://www.amazon.com/Myth-Revisited-Small-Businesses-About/ Traction: Get a Grip on Your Business: https://www.amazon.com/Traction-Get-Grip-Your-Business/dp/1936661837 The Four Obsessions of an Extraordinary Executive: A Leadership Fable: https://www.amazon.com/Four-Obsessions-Extraordinary-Executive-Leadership/dp/0787954039 Not Overthinking Podcast: https://notoverthinking.com/ Deep Dive with Ali Abdaal Podcast: https://aliabdaal.com/podcast/ The Great CEO Within: The Tactical Guide to Company Building: https://www.amazon.com/Great-CEO-Within-Tactical-Building/   The Ideal Team Player: https://www.amazon.com/Ideal-Team-Player-Recognize-Leadership/ Storyworthy: Engage, Teach, Persuade, and Change Your Life through the Power of Storytelling: https://www.amazon.com/Storyworthy-Engage-Persuade-through-Storytelling/ Die With Zero: Getting All You Can from Your Money and Your Life: https://www.diewithzerobook.com/welcome   Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2022, Neil and Eric talk about how Facebook is (becoming) the new Yellow Pages. In many circles Facebook does not have the traction it used to, people are migrating to different platforms for their social media, and as a result, marketers have followed them there. Today on the show we discuss how Facebook is fast becoming less relevant and what that means for marketing, so make sure you tune in to hear it all!  TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How Facebook is (Becoming) The New Yellow Pages. [00:35] A breakdown of the Yellow Pages and how it relates to Facebook. [01:25] Why Neil and Eric seldomly log into Facebook nowadays and the low levels of engagement. [02:39] The ways that marketing has become more difficult and why that’s good news for creative marketers. [03:21] That’s it for today!  [03:23] Don’t forget to rate, review and subscribe! [03:38] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   The Yellow Pages Facebook Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2021, Neil and Eric talk about why celebrities like Paris Hilton and Jimmy Fallon bought Bored Ape NFTs. Crypto and NFTs are becoming increasingly mainstream, which is especially evident when you see the type of celebrities getting involved. We discuss how status, brand loyalty, and the opportunity to monetize are driving these decisions for celebrities. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Why Celebrities Like Paris Hilton and Jimmy Fallon Bought Bored Ape NFTs. [00:28] The context of Bought Ape Yacht Club NFTs, the celebrities that have bought them, and some of the prices they’ve paid. [00:55] The role that status plays in these NFT purchases. [01:21] How celebrities can monetize their NFTs. [01:51] What endorsements from celebrities tell you about an NFT product. [02:36] That’s it for today!  [02:38] Don’t forget to rate, review and subscribe! [02:42] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   Bored Ape Yacht Club Origin Protocol Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2020, Neil and Eric talk about notable 2022 Super Bowl advertisers & what they think of them. This year you can expect to see some familiar faces from the Web3 space advertising at the Super Bowl, including Meta and Crypto.com. Tune in to hear our predictions for the strategies advertisers will take, what their messaging will be, and the role that influencers will play. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Notable 2022 Super Bowl Advertisers & What We Think. [00:41] Our thoughts on Meta, FTX, and Crypto.com as advertisers. [01:13] Neil’s predictions for the type of messaging advertisers will be pushing. [01:55] The role that influencers are expected to play at the Super Bowl. [03:50] Why we expect to see more advertisers for crypto and Web3 at the Super Bowl in the future. [04:02] That’s it for today!  [04:02] Don’t forget to rate, review and subscribe! [04:09] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   Meta FTX Crypto.com Logan Paul Mr. Beast Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2019, Neil and Eric talk about the strength of the talent market and how to get the best marketers in 2022. Whether you’ve experienced higher turnover rates, or you’re struggling to hire workers fast enough, it can be tough securing the talent you want to have on your team. Tune in to hear about key ways you can get the talent you want without breaking the bank! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: The Talent Market is Strong. How to Get The Best Marketers This Year. [00:30] The great resignation and how it’s been informed by the pandemic. [00:51] How the great resignation has affected our turnover rates and regrettable loss. [01:23] The current response rate and the immense amount of talent Eric has seen this year. [01:46] The struggle Neil has had recruiting people quickly enough. [02:25] How helping prospective employees achieve their personal goals can help you recruit the best talent. [04:55] That’s it for today! Don’t forget to rate, review, and subscribe! [05:03] Go to https://marketingschool.io/live to apply for our next event in Austin, Texas!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2018, Neil and Eric talk about what businesses should do as labor prices increase. While it’s vitally important that workers be paid what they're worth, some of the current trends in salaries are decidedly counterintuitive. Tune in to hear about some of the outrageous starting salaries in tech and marketing right now, and how you should be approaching this trend. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: What Should Businesses Do as Labor Prices Increase. [00:32] How Neil would approach the spike in labor costs in certain sectors. [00:58] Some of the implications of overpaying for talent and what to do instead. [02:41] How to institute a signing bonus to compensate for a salary bump. [03:31] Why you should be patient and detach yourself from what other companies are doing. [04:09] That’s it for today! [04:14] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   Chris Voss Teaches the Art of Negotiation: https://www.masterclass.com/classes/chris-voss-teaches-the-art-of-negotiation Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2017, Neil and Eric talk about how to win in a down market. It can be scary being an entrepreneur during a down market, but as a leader, it is crucial that you remain calm. Tune in for key investor tips on how to survive and thrive in a down market!   TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Win in a Down Market. [00:25] Our definition of a down market. [01:11] How things typically become more affordable in a down market and how to respond. [02:09] Why not panicking is key to persevering and thriving through a down market. [02:36] Warren Buffet's advice: when people are fearful, be greedy, and when people are greedy, be fearful. [03:14] That’s it for today! Don’t forget to rate, review and subscribe! [03:18] Go to https://marketingschool.io/live to apply for our next event in Austin, Texas!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2016, Eric talks with Alex Lieberman about how Morning Brew grew into a $75M+ email juggernaut, and the future of media. Morning Brew is a media company that has redefined the business news landscape through approachable, digestible, and downright funny content! Co-founded by Alex Lieberman and Austin Rief in 2015 at the University of Michigan, the company has grown from producing an exceptional daily newsletter for business leaders, to so much more. Tuning in you’ll hear from Alex about how they built Morning Brew from the ground up, their continually evolving marketing strategies, and what it was like selling a controlling stake of the company to Business Insider. We talk about the role of paid acquisitions and growth marketing, and Alex recounts how one of their most successful creative ads led to them transitioning from Facebook adverts to using influencers on TikTok and YouTube. Alex also shares the details of how he started the Founders Journal Podcast and gives listeners a sneak peek into his upcoming podcast called Imposters, where he interviews esteemed athletes, artists, and business leaders about the biggest challenges they’ve faced in their lives and careers. Make sure you tune in for this thought-provoking and exciting conversation to learn more about what it takes to build a successful media company! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How Morning Brew Grew Into A $75M+ E-mail Juggernaut (And The Future of Media). [01:02] Get to know today’s guest, Alex Lieberman, and how he created Morning Brew.  [02:32] Some of the reasons why Morning Brew grew as quickly as it did. [03:36] The role of paid acquisitions, growth marketing, and good relationships. [04:13] How one of their most successful ads led them to transition from Facebook to using influencers for platforms like TikTok and YouTube. [06:09] How Alex determined his role at Morning Brew and what he is working on right now.  [10:46] Alex’s thoughts on the next phase of his career and founding new companies. [13:53] The story of how Alex started The Founder’s Journal Podcast. [16:22] The challenge Alex faced when he was selling Morning Brew while also doing his podcast. [18:28] How often Alex records his podcasts and the topics that resonate most with his audience.  [22:07] Future media trends that Alex is excited about. [23:13] The creator economy and how Morning Brew supports creators who don’t necessarily want to be entrepreneurs. [26:09] How the scope of Morning Brew as a media empire has increased. [28:16] Alex shares his profound book recommendation. [29:17] Why the screen time app on Alex’s phone is currently his favorite business tool.  [30:29] Some of the ways that Alex takes care of his mental health. [31:15] Alex’s upcoming podcast, Imposters, and how it explores the biggest personal challenges that his guests have had to overcome. [32:10] That’s it for today! [32:10] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode: Morning Brew: https://www.morningbrew.com/daily   Business Insider: https://www.businessinsider.com The Founder’s Journal Podcast: https://podcasts.apple.com/us/podcast/founders-journal/id1509276485 KickOff Labs: https://kickofflabs.com/company/ Upwork: https://www.upwork.com/ Atomic: https://atomic.vc/ Robinhood: https://robinhood.com/us/en/   Must read book: When Breath Becomes Air Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2015, Neil and Eric talk about awesome marketing tools for 2022 & beyond. From apps that help you automate personalization on your site, to tools that enable you to take your user experience to the next level, there’s something here for everyone. Tune in to hear their top pick of tools for 2022! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Awesome Marketing Tools for 2022 & Beyond. [00:30] How Mutiny can help you automate personalization on your site. [00:57] Use the AI tool Jarvis to automatically generate content for you. [01:19] Discover the many uses of Tweet Hunter for elevating your tweets. [02:01] The Full Story app and how it can help you gain a more nuanced understanding of your user experience. [02:32] Learn how the Shield App can take your LinkedIn Analytics game to the next level. [02:56] The Flow app is an excellent tool for elevating your user flow, and it’s pretty affordable if you don’t have too many active users. [03:18] Our final recommendation is Metadata, a first for b2b businesses that want to generate revenue, not just leads.  [03:51] That’s it for today! Don’t forget to rate, review, and subscribe! [04:04] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   Mutiny Jarvis  Tweet Hunter Full Story Shield App Flow  Metadata Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2014, Neil and Eric talk about how to create exemplary thought leadership content. We think of thought leaders as experts who are masters in their field and create incredible online content that others in their industry trust and aspire to emulate. Tune in to learn how you can create exceptional content and set yourself on course to becoming a trusted thought leader! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to Create Thought Leadership Content. [00:27] Neil’s definition of Thought Leadership Content. [00:47] The most common ways that people use content to become thought leaders. [01:18] How to use stats and data to elevate your content. [01:42] How to reach out to people with more followers than you to collaborate. [03:25] The importance of patience and consistency in becoming a thought leader. [04:48] How you can zig when other people are zagging in a new industry. [05:24] That’s it for today! Don’t forget to rate, review and subscribe! [03:44] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2013, Neil and Eric talk about their TikTok growth experiment and how followers stand a chance to win $5,000! The Marketing School team have been doing a lot of research around growth on TikTok and have decided to implement one of the most effective pieces of advice they’ve come across. Tune in to learn about the contest we’ll be running and how to participate! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Our TikTok Growth Experiment - Want To Win $5,000?. [00:18] How Marketing School is emulating an experiment that Sam Parr ran on TikTok. [00:47] A breakdown of how our competition will work. [01:26] Why Neil is so excited about this experiment. [01:38] The importance of experimenting in order to do well in marketing. [02:13] Why this competition is a great opportunity for exposure for participants who do well. [03:16] That’s it for today! [03:24] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:     Marketing School Clips on Youtube   My First Million Podcast Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2012, Neil and Eric talk about how they’re planning to grow their podcast in 2022. There are a whole host of methods they’ll be trying out this year, from making the podcast more entertaining to interviewing new guests and doing deep dives on trending topics, to doing contests and free giveaways. Tune in to hear how you can take part in their survey and share your feedback and recommendations for future episodes of marketing school! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How We're Planning To Grow Our Podcast in 2022. [01:09] Our plans to make the podcast more entertaining and the survey we’ll be launching soon. [01:53] The contests and free giveaways we’d like to start running. [02:50] Our potential plans to advertise and be guests on other podcasts. [04:03] How we can use our blog posts to link to our podcast. [04:41] How we’re planning to update our content into longer, more substantive formats. [05:00] Go to https://www.marketingschool.io/improve to share your feedback and recommendations for the podcast. [05:18] That’s it for today! [05:24] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   Go to https://www.marketingschool.io/improve to share your feedback and recommendations for the podcast! Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2011, you’ll hear a collection of tried and true methods for driving more leads. While SEO and paid advertising definitely work, they can end up costing an arm and a leg. This is where other methods, like joint partnerships and CRO, come in. Tune in today to hear lead generation strategies that deliver results while also being cheap and actionable. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Tried and True Ways to Drive More Leads. [00:28] Other ways of driving leads other than paid ads and SEO. [00:52] Doing joint partnerships with people in your space who are not direct competitors. [02:17] Spotting no-brainer opportunities to partner up. [03:19] Doing free and non-scalable work at the beginning at least. [04:08] Drilling down on CRO if your business already gets traffic. [04:47] That’s it for today, be sure to rate, review, and subscribe! [04:48] Go to https://marketingschool.io/ to learn more.   Links Mentioned in Today’s Episode:     $100M Offers   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2010, we talk about how you should respond to the fact that the markets are crashing. At the end of the day, markets pull back after crashing. If you can keep this in mind then you can use recessions as a chance to take advantage while others are fearful. Tune in to hear how you can steer your business through the recession and come out even stronger on the back end. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: The Markets Are Crashing. What To Do About It. [01:22] The value of thinking long-term in a crashing market. [02:08] Being greedy while others are fearful. [03:37] Perceiving the current environment as a sale. [03:50] That’s it for today, be sure to rate, review, and subscribe!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2009, Eric talks with Sam Parr about getting two million monthly podcast downloads, selling to HubSpot, Twitter growth, and angel investing. Listeners may know Sam from his podcast, My First Million, or as the founder of The Hustle, one of America's fastest-growing media companies, which was recently sold to HubSpot. Tuning in you’ll hear Sam discuss the art of making podcasts, why he’s loved working with HubSpot, and how the concept of The Commander’s Intent has influenced his podcast. He breaks down the top three things that have helped him grow his monthly podcast downloads, like advertising on other podcasts, or being a guest on another show. We also discuss marketing and we unpack how Sam cracked the Twitter code, why he decided it wasn’t worth the effort, and how he uses the platform today. He also shares his approach to his personal finances, the book that had the biggest impact on him, and what he’s learned from angel investing. To learn more about Sam’s incredible career, along with plenty of podcasting and marketing advice, make sure you tune in today! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 2M Monthly Podcast Downloads, Selling to HubSpot, Twitter Growth, Angel Investing with Sam Parr. [00:20] Introducing today’s guest Sam Parr, Founder of The Hustle.  [01:20] Sam shares his outlook on his personal finances. [04:09] What Sam is best known for and what he’s working on right now. [05:31] Why Sam is choosing to focus on his podcast and some of the things he’s done to grow it. [09:03] The most effective strategies for increasing your monthly downloads.  [10:14] Why you need to allow room for spontaneity in your podcasts. [10:36] The term Billy of the Week and its surprising popularity on Sam’s podcast. [11:37] The Agora newsletter and why it’s such a fascinating topic. [16:14] Sam’s thoughts on Grammarly and the exceptional founder of Toucan.  [17:47] The concept of the commander’s intent and how it shapes the way Sam prepares for podcast episodes. [19:46] How the output of their podcast has shifted. [22:23] How Sam was able to sell The Hustle to HubSpot. [24:55] Sam’s advice on how to work on your podcasting as a craft.  [25:58] What chargeable analytics can teach you about your retention. [29:28] The benefit of being part of HubSpot and how it allows Sam to focus purely on the content. [29:55] Some of the swaps they’ve done with other shows and their positive outcomes. [31:35] The one hack that has had the biggest impact on their downloads.  [33:31] How Sam grew his following on Twitter and why he stopped. [35:08] Why Sam has loved working with HubSpot. [40:46] Sam’s work as an angel investor and what he’s currently interested in. [44:10] Sam’s interest in real estate and how he is investing in it.  [49:22] Sam’s book recommendation: Mastery by Robert Greene. [50:47] Why investing in a high-quality podcasting setup has been so beneficial. [52:44] Why Sam never takes his phone into his bedroom. [53:50] That’s it for today! [53:53] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   The Hustle: https://thehustle.co/ My First Million Podcast: https://www.mfmpod.com/ How to Get Rich: One of the World's Greatest Entrepreneurs Shares His Secrets: https://www.amazon.com/How-Get-Rich-Greatest-Entrepreneurs-ebook/dp/B0017SUYY6 HubSpot: https://www.hubspot.com/ DreamHost: https://www.dreamhost.com/ The Agora: https://theagora.com/ Entrepreneurs on Fire: https://www.eofire.com/ Must read book: Mastery Sam Parr on Twitter: https://twitter.com/theSamParr Sam Parr on Instagram: https://www.instagram.com/thesamparr/   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2008, Neil and Eric talk about their top 3 SEO regrets. You’ll hear about the importance of building a brand, why regular content upgrades are essential, and the best way to stimulate organic traffic for your site. Tune in for all this and more! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Top 3 SEO Regrets We Have. [00:25] How not building a brand negatively impacted our SEO. [00:55] Why we regret not doing enough content upgrades. [01:19] Why releasing free tools is one of the most effective methods for generating organic traffic to your website.  [01:47] That’s it for today, be sure to rate, review, and subscribe! [01:55] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.