In episode #2005, we talk about the recent feature Twitter added which allows users to add a verified NFT as their profile picture. Tuning in, you’ll hear about the layer of authenticity this adds to the Twitter infrastructure, what it means for targeted collaborations, and more. Join us today and hear another reason why Web3 is here to stay! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Reaction to Twitter NFT Verification. [00:36] How Twitter has enabled NFT verification. [00:54] Neil’s feelings about the authenticity aspect of this development. [01:30] What the other social media platforms intended to use NFTs for. [02:28] Searching for legitimate people you want to work with. [03:11] Why the endorsement from the big players mean Web3 is here to stay. [03:48] That’s it for today! [03:49] Don’t forget to rate, review, and subscribe to this podcast.   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2004, we give you our seven biggest YouTube marketing mistakes and tell you how to do things differently. Whether it’s jumping topics, posting infrequently, creating overly short videos, or relying on advertising rather than organic strategies, we have made all the mistakes when it comes to marketing our YouTube channels. Luckily, we have learned from them, and you can too by tuning in today! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 7 Stupid YouTube Marketing Mistakes We Made. [01:14] Why you shouldn’t create short videos. [01:32] Avoiding topic jumping and posting infrequently. [02:33] Making sure not to discourage comments. [02:48] Remembering to add your offers as icons and pinned comments. [03:24] Organic strategies work better than running ads. [03:56] Testing different approaches by changing titles and thumbnails. [04:49] The value of explicitly telling people to subscribe. [05:09] That’s it for today! [05:10] Don’t forget to rate, review, and subscribe to this podcast.   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2003, we share our top podcast growth secrets for 2022. We talk about how the My First Million podcast grew to two million downloads per month using a TikTok competition and more. Our tips also include the strategies we have used to grow this podcast, so tune in to hear about trading interviews for promotion, creating content on popular themes, and other great hacks! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Podcast Growth Secrets for 2022. [01:08] How the My First Million Podcast grew to two million downloads per month. [01:42] The TikTok-based competition My First Million did and how successful it was. [02:17] What we do to grow the Marketing School Podcast. [02:35] Finding the most popular titles and making more content like that. [03:12] How the My First Million hosts use a Google document to riff off. [04:16] Running ads on different podcasts. [04:59] Appearing on other podcasts. [05:12] Asking guests to promote an episode in exchange for an interview. [06:05] That’s it for today! [06:06] Don’t forget to rate, review, and subscribe to this podcast.   Links Mentioned in Today’s Episode:   My First Million Podcast Ali Abdaal Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2002, Eric talks with Jeff Zirlin, Co-Founder of Sky Mavis and the Axie Infinity game, about their plans to reach 4 billion gamers. Tuning in you’ll hear a breakdown of the game mechanics of Axie Infinity, why it’s built for Web 3, and how it uses NFTs as its core component. Jeff gets into the details of his role as Growth Lead at Sky Mavis, how Web 3 is changing the world of marketing, and the crucial role that community plays in their rapid growth rate. We also hear from Jeff about the concept of play-to-earn (P2E) and the many incentives that motivate players to become involved in the Axie Infinity community. Today’s episode is filled with key insights about Web 3 and how it is changing the current marketing landscape. Tune in to hear expert Jeff Zirlin share his expertise, recommendations, and much more! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How Axie Infinity plans to reach 4 billion gamers (with Co-founder Jeff Zirlin). [01:06] How Jeff has raised over $161 million in funding and has over 2.6 million daily active users.  [02:03] How Axie Infinity is currently valued. [03:41] Jeff's upbringing and how he became interested in gaming and Web3. [04:18] An explanation of Axie Infinity’s game mechanics and design.  [05:01] The various outcomes that players can choose to focus on when they play Axie. [06:05] Some of the future game modes they are currently working on. [07:17] Hear about Jeff’s audacious goal of reaching 4 billion users. [08:06] The concept of play-to-earn (P2E) and how that relates to Axie Infinity.  [10:33] How Jeff approaches his role as Growth Lead at Sky Mavis and how his team is structured. [11:40] Why community has played an integral role in the success of Axie Infinity. [13:59] The role that good content marketing has played in Axie Infinity’s growth. [17:31] Jeff gives a breakdown of their marketing team and what each role entails.  [19:14] Some of the ways they are incentivizing users to be active members of the community. [20:32] How Jeff keeps up with the rapidly changing Web 3 space. [21:54] Jeff shares what he is currently most excited about. [23:51] Hear about Jeff’s book recommendation and what he learned from it.  [26:43] Jeff explains why Discord is his favorite business tool. [28:03] How Jeff grew his Twitter audience to over 400, 000 followers. [29:48] That’s it for today! [29:52] To learn more go to https://marketingschool.io/live!   Links Mentioned in Today’s Episode:   Must-read book: The Bomber Mafia: A Dream, a Temptation, and the Longest Night of the Second World War Discord: https://discord.com/ Jeff Zirlin on Twitter: https://twitter.com/Jihoz_Axie Axie Infinity: https://axieinfinity.com/ Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2001, Neil and Eric talk about one hack that'll get you your first 100,000 YouTube subscribers. YouTube’s algorithm is distinct from many other platforms in a few ways, and it can take a while for you to figure out what’s working and hit your stride. Tune in to learn how Neil transformed his subscription rate and what he learned from it! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: One Hack That'll Get You Your First 100,000 YouTube Subscribers 1990. [00:25] Some of the strategies Neil tried to gain subscribers when he first started his channel. [01:08] The one thing that Neil did to take his subscribers to 100,000. [01:35] How creating a video a day will help you figure out what your audience likes. [04:40] That’s it for today! [04:45] Go to https://marketingschool.io/live to apply for our next event in Austin, Texas! Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2000, Neil and Eric talk about what they’ve learned from 2,000 episodes of podcasting. Tune in to hear the story of how they started this podcast and learn more about the methods that have worked for them over the years, and what hasn’t. You won’t want to miss this special episode on their long journey from episode #1 to #2000! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 8 Lessons Learned From 2,000 Episodes of Podcasting. [00:35] The story of how we started this podcast. [01:00] Why podcasting won’t derive as much revenue as you expect. [01:20] How using an omnichannel method and effective branding helps your podcast. [01:35] How the sales cycle is shortened due to the level of trust you build with a podcast host. [02:13] Podcasting’s ability to help you access an entirely new audience. [02:50] Why podcasting is still a blue ocean, but it’s also challenging. [03:38] How offline events can energize your audience and community.  [04:10] Use a tool like Chartable to track your demographics. [05:16] The importance of building an audience through social media when you first launch your podcast.  [05:38] How repurposing and native repurposing have helped us grow our podcast. [06:40] That’s it for today! Please tag us in your post celebrating our 200th episode! [06:58] Don’t forget to rate, review, and subscribe! [07:03] Go to https://marketingschool.io/live to apply for our next event in Austin, Texas!   Links Mentioned in Today’s Episode:   Chartable Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1999, Neil and Eric talk about how to build an indestructible SEO strategy. Your SEO numbers are never going to consistently remain where you want them to be, that’s just the nature of the game, but that doesn’t mean you can’t stand out with a robust SEO strategy. Tune in to learn more about how building a brand is integral to creating your indestructible SEO strategy! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to Build An Indestructible SEO Strategy. [00:25] Neil’s many years of experience in SEO and some of the clients he’s worked for like Adobe and Airbnb. [00:43] Why companies with brand recognition endure upheavals in the SEO landscape, like Google algorithm updates, the best. [01:08] How to build excellent brand recognition. [02:55] How acquisitions can help you build your brand more quickly. [04:05] That’s it for today! [04:07] Don’t forget to rate, review, and subscribe! [04:12] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:     $100M Offers: How To Make Offers So Good People Feel Stupid Saying No   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1998, Neil and Eric talk about how to develop a community-based marketing strategy. There are plenty of strategies to marketing, like paid advertising or optimizing your SEO, but a community-based marketing strategy offers you the extra reward of building a supportive community. Tune in to find out about some of the ways we’ve built community and why adding value is essential! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to Develop a Community Based Marketing Strategy. [00:25] The definition of a community-based marketing strategy. [01:01] Why building community doesn’t work unless you add value. [02:06] Examples of what we’ve done from a community-building standpoint. [04:18] That’s it for today! [04:20] Don’t forget to check out our Leveling Up NFT on Twitter at https://twitter.com/levelingupNFT. [03:24] Go to https://marketingschool.io/live to learn more and check out our Growth Accelerator!   Links Mentioned in Today’s Episode:   Check out the Leveling Up NFT on Twitter: https://twitter.com/levelingupNFT Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1997, Neil and Eric talk about how marketing is getting harder, and what to do about it. With paid ads becoming increasingly expensive and the saturation of the digital marketplace, it’s become more difficult than ever to stand out amongst the noise. Tune in to learn about the steps you can take to succeed in a crowded market! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Marketing Is Getting Harder. Here's What to Do About It. [00:27] Some of the ways that marketing is becoming more difficult. [01:10] Why you need to be willing to experiment. [02:16] How experimenting led to success for the venture capital firm Andreessen Horowitz. [02:42] How HubSpot acquired The Hustle, a media startup, and leveraged it as part of their marketing strategy. [03:42] Why we look for acquisitions that can solve particular problems and benefit us in the long run. [05:18] That’s it for today! [03:24] Go to https://marketingschool.io/live to rate, review, and subscribe!   Links Mentioned in Today’s Episode:   Andreessen Horowitz Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1996, Neil and Eric talk about how Web3 will affect the future of marketing. In previous iterations of the internet, we saw different companies prosper and grow. We are currently still in the early days of Web3, and already we’re seeing changes that will have an impact on the future of marketing. To learn more about Web3 and the future of marketing, tune in today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How Web3 Will Affect The Future of Marketing. [00:30] A quick recap of Web One, Web 2.0, and Web3. [01:15] Permissionless databases, decentralization, and how this will affect the future of marketing. [01:46] Some of the ways that marketing has become more challenging. [02:35] How community builds retention. [02:50] The data protection that comes with Web3 and how this will affect marketing. [04:13] Check out our upcoming NFT project on Twitter at https://twitter.com/levelingupNFT. [04:25] That’s it for today! [04:28] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In this episode, we are going to talk about the reasons why Kevin Rose's NFT price is skyrocketing! Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In this episode, Eric will talk about how he built FOMO for his NFT Project and share how you can join! Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1993, Neil and Eric talk about how to run a company where people don't want to work elsewhere. One of the side effects of the COVID 19 pandemic has been an unexpected great resignation. Tuning in you’ll hear us talk about the value of employee retention in your marketing team, what we’ve learned from our exit interviews, and why caring about your employees is crucial. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How To Run a Company Where People Don't Want to Work Elsewhere. [00:30] The great resignation and how it’s been affecting companies. [01:25] How retention affects your marketing team. [01:43] What we’ve learned from our exit interviews. [03:03] Why you should be helping your employees achieve their personal goals outside of work. [05:00] Why caring about your employees is crucial. [05:20] That’s it for today, don’t forget to rate, review and subscribe to this podcast! [05:30]Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1992, Neil and Eric discuss how big brands are using NFTs for marketing. At the start of 2022, it is clear that NFTs are here to stay. We take a look at some of the big brands that have been doing partnerships with NFTs, like Adidas’s collaboration with Bored Ape Yacht club, and how they’ve successfully incorporated those into their marketing and design strategies. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How Big Brands Are Using NFTs For Marketing. [00:30] Examples of some of the big brands that have been partnering with NFTs. [02:35] Why NFTs are here to stay. [02:51] Check out our upcoming NFT project on Twitter at https://twitter.com/levelingupNFT.  [03:02] That’s it for today, don’t forget to rate, review and subscribe to this podcast! [03:24] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   Adidas Bored Ape Yacht Club Nike Mattel Creations VeeFriends Tokidoki Leveling Up NFT on Twitter Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1991, Neil and Eric talk about 5 steps to conduct a simple competitor analysis. One of the best ways to gain a competitive edge is by doing a competitive analysis. Tune in to discover the best tools for learning about your competitors today! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 5 Steps to Conduct a Simple Competitor Analysis. [00:25] A brief description of what defines a competitor analysis. [00:48] How to use a tool like Ubersuggest to compare your keywords with those of your competitors. [01:15] Using SEO tools to examine the ads your competitors are running. [02:07] How you can use tools like Moz for link opportunities. [02:34] How you can use SimilarWeb to give you a general view of what’s going on. [03:06] Use BuiltWith to analyze the tools your competitors are using. [03:20] That’s it for today! [03:26] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   Ubersuggest SEMrush Ahrefs Moz SimilarWeb BuiltWith Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1990, Neil and Eric talk about how to create irresistible lead magnets that convert. Lead magnets can often seem intrusive and undesirable, but what if you offered something for free that everyone else is charging for? To learn more about what makes an irresistible lead magnet, and how to ensure they convert, make sure you tune in today! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to Create Irresistible Lead Magnets That Convert. [00:25] A breakdown of what lead magnets are. [00:57] How to offer something for free that other people normally charge for. [01:33] Why having a successful lead magnet means going to the extreme. [03:00] How to ensure that what you’re offering is relevant to the reader. [03:20] That’s it for today! [03:27] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   $100M Offers: How To Make Offers So Good People Feel Stupid Saying No  Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1989, Neil and Eric share 6 YouTube community building hacks you didn't know about. There are a lot of simple and easy tools that often go overlooked on the Youtube platform. To learn more about these tools and how to build community, make sure you tune in today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 6 YouTube Community Building Hacks You Didn't Know About. [00:30] How to use YouTube Live to host a virtual event. [01:03] Why you should use the post section to build community and how to access it. [02:03] How partnerships can foster community building. [02:49] Be sure to reply to comments and engage with people. [03:35] How to engage, and do calls for engagement within your video. [04:18] Why a pinned comment is so useful and how to use them.  [05:09] That’s it for today! [05:17] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Check out this excerpt from our Growth Accelerator event in Miami and learn how to use NFTs as a reward mechanism with Lin Dai! Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1987, Neil and Eric talk about 5 key questions to ask to improve your content by 10x. Surveys are an excellent tool for getting feedback and improving your content. Tune in to learn about the best questions to ask and 10x your content! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 5 Key Questions to Ask To Improve Your Content By 10x. [00:30] Surveys are an excellent way to get feedback and improve your content [00:35] Ask people how you can make your content better. [01:05] Follow up with a question asking whether there is anything they’d like to add. [01:19] Ask who has the best content in your space. [01:42] Get to the root of what is faulty in your content by asking ‘what's something you're uncomfortable telling us about our content?’. [02:09] How to use exit pop-up surveys to improve your headlines. [03:07] That’s it for today! [03:13] Take part in our survey at marketingschool.io/improve!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1986, Neil and Eric talk about why you should remove yourself from the business (and how). Building a business is a time-consuming process that takes plenty of dedication and hard work. But building a business that can run without you will afford you the freedom to venture out and continue to grow. Tune in to learn how to remove yourself from the business and discover the concept of working above the business. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Why You Should Remove Yourself From The Business (And How). [00:30] Neil’s advice on how to remove yourself from your business. [00:37] Why you need to hire people who have successfully done the job before. [00:50] How to find your next hire on LinkedIn. [01:35] Just because someone is successful in a similar agency, doesn’t mean they’ll necessarily be successful in yours. [03:18] The concept of working above the business. [02:35] Why it’s worth hiring an expensive executive if you have the money for it. [05:01] That’s it for today! [05:07] Leave us a review, rate, and subscribe!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:   What should we talk about next?Please let us know in the comments below Did you enjoy this episode?If so, please leave a short review.   Connect with Us:   com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1985, Neil and Eric talk about whether you should focus in on crypto marketing in 2022. The world of Web3 is evolving every day, and now is an excellent time to start getting involved! Tune in to find out what we predict for crypto and how we expect it to influence the world of marketing! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Should You Focus In On Crypto Marketing for 2022? [00:31] Neil’s perspective on crypto and why should understand Web3 and crypto. [01:56] Eric’s perspective and why crypto and Web3 are the future of the internet. [03:15] Why the old ways of marketing will slowly be phased out over the next few years. [03:55] Why now is a good time to get involved in the Web3 space. [04:30] That’s it for today! [04:39] Go to https://marketingschool.io/live to apply for our next event in Austin, Texas!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1984, Neil and Eric talk about why organic social may matter more than any of our services. If you want to seamlessly communicate with your customers, then organic social is the way to go. Tune in to learn more about why organic social is so important to your branding and reach. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Why Organic Social May Matter More than Any of Our Services. [00:30] A quick summary of our services. [02:00] Organic social is one of the best ways to communicate with your customers. [02:37] Most platforms have a direct message function. [02:52] That’s it for today! [03:06] Go to https://marketingschool.io/live to apply for our next event in Austin, Texas!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1983, Neil and Eric talk about which meetings to cut from your week to improve your focus. We’ve all had those meetings where we don’t understand why we had to be there. Tune in to learn our tricks for trimming the fat and only attend the meetings that matter. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Cut These Meetings From Your Week to Focus. [00:30] Why you should cut any meeting where there are multiple people within your department. [01:30] How to audit your past meetings to determine which ones were useful and gave you energy. [02:28] Why it’s useful to cut out meetings that contain information and updates that could be conveyed over Slack or email. [03:22] Neil’s philosophy on doing quick calls for updates to avoid unnecessary meetings. [04:03] That’s it for today! [04:11] Go to https://marketingschool.io/live to apply for our next event in Austin, Texas!   Links Mentioned in Today’s Episode:   Slack Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1982, Neil and Eric talk about 7 reasons why accountability to cultural values matters. Your cultural values can cover a range of behaviors, but it’s often most effective when you keep them simple, clear, and actionable. Tune in today to learn about the lasting impact of keeping your team accountable to your cultural values! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 7 Reasons Accountability to Cultural Values Matters. [00:25] What we mean by cultural values. [00:58] If people are operating based on different values, they’ll be going in opposite directions. [01:21] When some people aren’t held accountable it sets a negative precedent for the rest of the team. [01:47] It’s much easier to hire and fire people when you’re clear on the criteria for holding people accountable. [02:25] By hiring people who hold themselves accountable, you’ll attract more like-minded people. [03:09] Creating short and simple values make them easy to remember and follow.  [03:37] If everyone knows the core values, they'll do what's best for the business in the long run. [04:12] Make sure your core values are actionable. [05:28] That’s it for today! [05:28] Go to https://marketingschool.io/live to apply for our next event in Austin, Texas!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Check out this excerpt from our Growth Accelerator event in Miami and learn Lloyed Lobo's secrets to building his 7-figure community! Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1980, Neil and Eric talk about how to build your organic audience for the long term. A tried and true method for growing and retaining your audience is by making an effort to always respond to your followers. Tune in to learn about some of the audience members we’ve helped over the years who went on to do amazing things and start incredible companies! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to Build Your Organic Audience for the Long Term. [00:35] Why the number one method for building and retaining your audience is responding to people. [01:51] Why you need to consistently produce content while also improving. [03:25] Neil’s example of how he built a relationship with an audience member who went on to found Coinbase. [04:18] That’s it for today! [04:30] Go to https://marketingschool.io/live to apply for our next event in Austin, Texas!   Links Mentioned in Today’s Episode:   Coinbase Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1979, Eric and Neil share a few marketing tales that haven’t been heard on this show before. Neil speaks about many of his creative SEO hacks as a youngster and Eric weighs in on his experiments with affiliate sites. While these early efforts from our hosts are interesting and generated quick success for them, none of them had any lasting power. The moral of the story: slow and steady wins the race! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Marketing Stories We’ve Never Shared Before. [00:25] Shortcuts Neil took such as converting a battlefield site into an online casino. [02:44] The moral of Neil’s stories: slow and steady wins the race! [03:09] How Eric is using his network to grow his LinkedIn reach. [04:12] Two of Eric’s experiences building affiliate sites and what he learned. [06:19] That’s it for today! [06:20] Go to https://marketingschool.io/live to apply for our next event in Austin, Texas!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1978, we speak about whether it is a good idea to allow employees to jump from project to project in your business or not. At the end of the day, it is the people behind a company that make it what it is, and when employees are too unfocused, this compromises efficiency and sales. Tune in to learn more! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Should You Allow Employees to Jump Around Projects? [00:30] Why Eric and Neil prefer to keep employees specializing on certain projects. [01:04] The inefficiency and poor output of a system where employees jump around. [01:14] How unfocused employees end up killing sales. [02:25] It is the people behind a business that make it what it is. [03:38] Why Eric encourages employees to do side-hustles. [04:32] That’s it for today! [04:35] Go to https://marketingschool.io/live to apply for our next event in Austin, Texas!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1977, we talk about the importance of agency partnerships when it comes to mergers and acquisitions. Around 20 percent of deals fail and poor due diligence is a big part of why. The great thing about agency partnerships is that they help companies get to know each other very well. This forms a great foundation for a merger or acquisition and lays the groundwork for one plus one to equal three! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How Agency Partnerships Can Lead to M&A. [00:27] How a working relationship can lead to a merger and make one plus one equal three! [01:19] The importance of agency partnerships for laying the groundwork for M&A. [03:04] How important a solid diligence process before a merger or acquisition is. [03:37] Never do a deal in less than 30 days! [04:02] That’s it for today! [04:03] Go to https://marketingschool.io/live to apply for our next event in Austin, Texas!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

How to Structure Your NFT Project The Right Way In episode #1976, we speak about how to structure your NFT project the right way, using Eric's approach to his Leveling Up Heroes NFT project as a reference point. When you are thinking about incorporating NFTs into your marketing, it is almost like starting a new business. An NFT project has to have its own team, releasing, marketing, and operations. Tune in to hear how Eric found his team, who it consists of, how he structures communications within it, and more! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to Structure Your NFT Project The Right Way. [00:50] As a founder you have to be the boots on the ground. [01:16] How Eric learned about how to structure his team. [01:51] Community managers, developers, artists, project managers,  [02:46] How often Eric has stand-ups with his team. [03:32] The three most important practices for structuring communications and promotions. [05:08] That’s it for today! [05:09] Go to https://marketingschool.io for more resources based on today’s topic.   Links Mentioned in Today’s Episode:     Leveling Up Heroes Whitelist    Gary V Tom Bilyeu Dribbble VeeFriends Founder’s Key Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

How to Build Actual Utility With an NFT Project In episode #1975, we continue our series on NFTs, this time talking about how to build utility with an NFT project. While NFTs are valuable to people as assets and collectibles, many of the most desirable ones offer real-world utility too. Eric talks about the three tiers of utility he is planning to offer with the Leveling Up Heroes NFTs and also gets into some of the best examples of NFT utility offered by other players in the space. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to Build Actual Utility With an NFT Project. [00:39] Examples of NFTs that are more than a cash grab and offer actual utility. [02:01] The three tiers Eric is building into the Leveling Up Heroes NFTs to give them utility. [04:15] How to know if people will value your NFT’s utility. [05:20] The three best NFT utilities in Eric’s opinion. [06:31] That’s it for today! [05:12] Go to https://marketingschool.io for more resources based on today’s topic.   Links Mentioned in Today’s Episode:     Leveling Up Heroes Whitelist    VeeFriends Founder’s Key CryptoPunks Bored Ape Yacht Club Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Check out this excerpt from our Growth Accelerator event in Miami and learn the Six Traits of A Great Community with Lloyed Lobo! Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

How to Build Community The Right Way In episode #1973, we talk about how to build a community the right way. Since Eric is about to drop his Leveling Up Heroes NFTs, the subject of building communities has been on our minds a lot. Tune in to hear how Eric is building a community around his new project using switched-on community managers and more. Neil also speaks about his approach, emphasizing the need to truly care about your community which requires genuine passion. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to Build Community The Right Way. [00:54] Using community managers that understand your project. [01:41] You have to care about your community which requires passion. [02:48] How to care about your community properly. [04:03] You build a community one person at a time. [05:11] That’s it for today! [05:12] Go to https://marketingschool.io for more resources based on today’s topic.   Links Mentioned in Today’s Episode:     Leveling Up Heroes Whitelist    Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

How NFTs Might Fit into Your Marketing Strategy In episode #1972, we talk about the many ways NFTs can be leveraged in your marketing strategy. Many of the biggest brands are incorporating NFTs into their strategies, which acts as an indicator that doing so is a good move. From our side, we believe NFTs can help you tap into new audiences, build a community of evangelists for your brand, and act as a funding mechanism too! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How NFTs Might Fit Into Your Marketing Strategy. [00:34] How major brands are fitting NFTs into their marketing strategies. [01:28] The strategy behind the Leveling Up Heroes NFT drop. [01:54] Building a community around Leveling Up using NFTs. [02:29] Why the Leveling Up Heroes NFTs can serve as a funding mechanism for Eric. [03:40] How NFTs open up new audiences for your product. [05:07] How to get onto the whitelist for Leveling Up Heroes. [05:15] That’s it for today! [05:16] Go to https://marketingschool.io for more resources based on today’s topic.   Links Mentioned in Today’s Episode:     Leveling Up   Kevin Rose Bored Ape Yacht Club   Leveling Up Heroes Whitelist   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1971, we talk about whether selling courses for $997 to $2,000 is still a viable business model. For a time, many course marketers were doing extremely well using this model. However, with rising ad costs and other factors, it could make more sense to use some of the other models we discuss today. For example, Neil took the traffic he generated through selling courses, used it to start his agency, and ended up making far more money. Tune in to hear more! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Is It the End Of $997 and $2,000 Courses? [00:32] The funnel structure for an older model for selling courses for $997 - $2,000. [00:58] Does this model still work? [01:21] Neil’s experience with selling courses and how he made more money using that traffic to build an ad agency. [02:49] Giving courses away and making your money on the back end. [03:27] Why some course marketers don’t think the numbers of the older model work anymore. [04:58] How other course marketers are still doing well using the older model. [07:03] That’s it for today! [07:04] Go to https://marketingschool.io/live to apply for our next event in Austin, Texas!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1970, we talk about the value of bringing remote workers together. Even though both Eric and Neil have set up well-defined structures for remote working in their businesses, they still make sure their teams get to meet up in person regularly. Tuning in, you’ll hear about the importance of human connection in business success and the role that in-person interactions play in this. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Why Bringing Remote Employees Together Matters. [00:29] How remote Neil’s business is and how he incorporates meetups. [00:54] Eric’s structures concerning remoteness and why he values in-person events. [02:21] Why people who know each other work better and the positive effects of this. [02:38] That’s it for today! [02:39] Go to https://marketingschool.io/live to apply for our next event in Austin, Texas!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1969, Neil and Eric talk about what Eric has learned from building his NFT project. In 2022 Eric will officially be launching his NFT project Leveling Up Heroes! Tune in to hear about the lessons he’s learned thus far and get a sneak into what to expect for 2022! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: What Eric Has Learned So Far From Building His NFT Project. [00:45] Eric’s brief definition of NFTs. [00:47] Eric’s role in the recent bidding over a digital version of the constitution. [01:11] The constitution DAO that Eric joined and their bid for a physical version of the constitution. [01:45] A breakdown of Eric’s project ‘Leveling Up Heroes’. [02:59] The lessons Eric has learned from his NFT Project. [03:11] You need good community managers when doing this type of NFT project. [04:06] The role of the artist in an NFT project.  [05:05] A breakdown of how to start an NFT project.  [06:20] That’s it for today! [06:27] Go to levelingup.com/whitelist to learn more about Leveling Up Heroes!   Links Mentioned in Today’s Episode:   Leveling Up Heroes: Friends & Family Whitelist VeeFriends World of Women Dribbble Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below   Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1968, Neil and Eric talk about 7 key questions to ask to get better. We all have blind spots about ourselves, and one of the best ways to gain insight into one’s strengths and weaknesses is to ask for feedback from other people. Tune in to hear about the 7 key questions you should be asking your peers to give feedback on, and how to implement that self-knowledge going forward! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 7 Key Questions To Ask To Get Better. [00:30] The Zone of Genius exercise, what Eric learned from it, and who you should be asking to give feedback on 7 key questions about you. [01:00] Why you should find out what you have a world-class talent for. [02:02] The benefit of uncovering what your weaknesses are. [02:20] Neil and Eric share what their teams rate as their biggest weaknesses. [02:44] Ask your co-workers what you’re good at, but don’t appear to enjoy. [03:10] Find your focus by asking yourself what actions have moved the needle for your company over the past year. [04:15] Get feedback on where you seem to be experiencing the most joy and energy. [05:01] Why you should identify who’s better than you at the job you’re currently doing. [05:41] Ask yourself which of your current tasks may be better executed by someone else. [06:24] Why it’s so important to get feedback and take your ego out of the equation. [06:30] That’s it for today! [06:38] Go to https://marketingschool.io/live to apply for our next event in Austin, Texas!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Check out this excerpt from our Growth Accelerator event in Miami and learn The Secret to Growing 50% Faster with Patrick Campbell! Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1966, Neil and Eric talk about 3 SEO trends that will explode in 2022. SEO is becoming increasingly important across platforms, from searches within Amazon, Instagram, and YouTube, to delivering a good user experience to attract Google’s algorithm. Tune in today to learn more about the SEO trends that will dominate in 2022! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 3 SEO Trends That Will Explode in 2022. [00:25] Learn about the boom in voice search commerce as a multi-billion dollar market. [01:00] Why delivering a good user experience will be increasingly important to Google’s algorithm. [01:46] Learn why SEO is becoming increasingly important across platforms. [02:50] That’s it for today! [03:01] Go to https://marketingschool.io/live to apply for our next event in Austin, Texas!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1965, Neil and Eric talk about why SEO is an unfair advantage. Large companies spend tens of millions on paid advertising, while a fraction of that goes to SEO. SEO has fantastic long-term advantages, and the good news is that it doesn’t need to cost you millions of dollars to benefit from its impact. Tune in today to hear how mastering SEO can give your business an unfair advantage and why it only gets better in the long run! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Why SEO Is An Unfair Advantage. [00:25] How SEO differs from paid advertising. [00:46] Why SEO is difficult to scale up and requires a lot of creativity. [01:36] Why Neil and Eric love SEO’s ability to empower smaller companies and entrepreneurs. [02:06] How SEO forces you into long-term thinking. [03:23] The compounding effect of good SEO and why it gives you an unfair advantage. [04:07] That’s it for today! [04:22] Go to https://marketingschool.io/live to apply for our next event in Austin, Texas!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1964, Neil and Eric talk about how to build your YouTube channel to 1M subscribers. In our previous episode, we covered how Eric gained 50k subscribers and how other channels can do the same. Today we build on those lessons with Neil’s advice on how to get to 1M subscribers. Tune in to learn more on how to capitalize on YouTube’s algorithm, conduct effective AB testing, and gain 1M subscribers! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How To Build Your YouTube Channel to 1M Subscribers. [00:30] Neil’s current subscriber count and when he expects to hit 1M subscribers. [00:48] A breakdown of how Neil has built his subscriber base to hit 1M subscribers. [01:09] Why you should concentrate on making your videos do well in the first 24 hours of posting. [01:31] Why comments are much more significant for the Youtube algorithm than likes. [02:08] How to continually conduct AB tests and why it’s important. [02:41] Some of the other things that will help you get to a million subscribers, like researching trending topics and making your videos the ideal length. [03:12] That’s it for today! [03:25] Go to https://marketingschool.io/live to apply for our next event in Austin, Texas!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1963, we talk about how to network with badass people. When we say badass people, we mean people who you admire and who would be an asset to your network. There are a whole host of methods for effective networking and many of them don’t require money, or even being an extrovert. Tune in and hear how to form relationships with successful people through dinners, serendipity, generosity, and more. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to Network with Badass People [00:32] What we mean by badass people. [01:25] Creating serendipity and touchpoints by attending events with like-minded people. [02:56] Why it is worthwhile to stretch your budget and attend good events. [03:42] Networking through live events, generosity, and social media. [05:00] How to network effectively as an introvert with a small budget. [06:53] Authentic networking takes time, so be patient. [06:53] Finding huge success by never eating alone. [07:55] That’s it for today! [07:57] Don’t forget to rate and review this podcast!   Links Mentioned in Today’s Episode:     Never Eat Alone   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1962, we tell you how to crush 2022, absolutely! Visualization, focus, and hard work are some of the ingredients of success, so we recommend that you set one main goal for the entire year and put all of your energy into accomplishing it. Tune in and learn about how to find that one goal you should set for yourself so that you can triple down on it and reap the rewards. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to Absolutely Crush 2022. [00:47] Why Eric likes to set one overarching goal for a new year. [01:46] Neil’s thoughts on how to find the best goal to set. [02:27] Tripling down on the thing that is working well. [03:32] Making sacrifices in the present that pave the way for the future. [03:56] That’s it for today! [03:57] Don’t forget to rate and review this podcast!   Links Mentioned in Today’s Episode:     The One Thing   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1961, Eric talks about how to build your YouTube channel to 50k subscribers. Gaining subscribers on YouTube is about so much more than creating high-quality content. You need to understand its algorithm and how to tailor your content accordingly. Tune in to learn how Eric changed his strategy to gain 60K subscribers on YouTube, and how you can too! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How To Build Your YouTube Channel To 50k Subscribers. [00:38] Eric breaks down how to NOT grow your YouTube channel. [01:43] Learn why you need to narrow your focus during the early days of your YouTube channel. [03:05] How to make your videos dynamic, and ensure that your audience stays hooked. [03:35] That’s it for today! [03:43] Go to https://marketingschool.io/live to apply for our next event!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Check out this excerpt from our Growth Accelerator event in Miami and learn Codie Sanchez's blueprint on finding, buying, and scaling great businesses.   Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1959, Neil and Eric talk about how to get a business headstart in 2022. One of the best ways to prepare yourself for a new year is by reflecting on what worked and what didn't work during the year you're currently wrapping up. Listen in to hear about Neil and Eric’s tools for reflection and how they are preparing for 2022. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How To Get A Business Headstart On 2022. [00:44] How to prepare for 2022 by listing everything you did wrong in 2021. [02:02] How to implement feedback analysis to facilitate your growth. [02:58] Why Eric uses a task prioritization document and how it has prepared him for 2022. [03:48] Learn how to use your calendar to reflect and audit your time. [05:28] That’s it for today! [05:36] Go to https://marketingschool.io/live to apply for our next event!   Links Mentioned in Today’s Episode:     Managing Oneself   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1958, Neil and Eric talk about 7 Business trends that they're excited about for 2022. The rise of Web3, as well as the work from home trend, are serving as valuable catalysts for new opportunities, not just for workers, but also entrepreneurs. Tune in for a closer look at the trends we’re anticipating for 2022 as well as insights into why we’re excited about their potential! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 7 Business Trends That We're Excited About for 2022. [00:30] Why Eric is excited about the Web3 ecosystem. [01:28] The work from home trend and why Neil is excited about it. [02:04] The rising trend of community being prioritized in Web3 businesses. [02:35] How the trend of outbound and partnerships will affect marketing. [03:20] Why buying businesses is becoming less intimidating. [04:22] There’s a new range of opportunities for entrepreneurs. [05:04] The trend of decentralized autonomous organizations (DAOs).  [06:17] That’s it for today! [06:26] Go to https://marketingschool.io/live to apply for our next event in Austin, Texas!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.